Lessons from the Battle Against Woke Capital ｜ 6⧸1⧸23
Episode Stats
Words per Minute
151.18951
Summary
After decades of corporate cheerleading, conservatives are learning a critical lesson: Big business is not your friend. In the past, Pride Month has come and gone with little pushback from the American right. This year, however, as the rapid push to advance radical gender ideology onto children has awoken parents to the dangers of the trans movement, which has simultaneously been pushed to the front of the wider LGBTQ coalition, companies like The North Face and Kohl s are also feeling the heat.
Transcript
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We hope you're enjoying your Air Canada flight.
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Fast-free Wi-Fi means I can make dinner reservations before we land.
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Wi-Fi available to Airplane members on Equipped Flight.
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After decades of corporate cheerleading, conservatives are learning a critical lesson.
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In the past, Pride Month has come and gone with little pushback from the American right.
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companies switch to a rainbow logo and issue statements of support,
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and a few weeks later, GOP politicians argue for the next round of corporate tax cuts.
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as the rapid push to advance radical gender ideology onto children has awoken parents to
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the dangers of the trans movement, which has simultaneously been pushed to the front of the
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Bud Light and Target have already experienced steep profit losses due to their elevation of
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transitionist propaganda as effective boycotts from Red America decimate their bottom line.
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Companies like The North Face and Kohl's are also feeling the heat due to their shameless attempts to push
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While it's encouraging to see effective action being taken by conservatives,
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populist movements have a habit of losing focus and dying out unless they're used to achieve more durable
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And it's worth stopping to understand the forces at play which keep those kinds of lasting changes from occurring.
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The wokeness of brands like Bud Light or Target is nothing new.
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In fact, the beer maker has been offering pride-themed cans for many years.
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But public consciousness can be focused by the particularly brazen acceleration of what was already an ongoing process.
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Once Red America became focused on the radical gender propaganda printed on the side of a familiar beer can,
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their eyes were suddenly opened to a revolution that had been happening all around them for decades.
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The Bud Light phenomenon is doing for corporate grooming what remote classes during the pandemic lockdown
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did for critical race theory and public school gender indoctrination.
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Busy parents who dutifully sent their children to the local public school for an education
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were not truly aware of what their kids were being taught until they were forced to listen to classes during the lockdown.
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That realization sparked protests at school board meetings and eventually gave birth to a parental rights movement
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which successfully passed bills in a number of states banning CRT and gender theory indoctrination in public schools.
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Conservatives are now having a similar experience with woke capital,
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which is making a phenomenon that was already ubiquitous impossible to ignore.
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Success is essential and drives a popular movement forward,
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but the momentary exuberance it brings on can also dissipate and lose focus quickly if it's not properly focused.
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As Target's losses blow past $10 billion and Bud Light's market share sinks like a rock,
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conservatives intoxicated with the thrill of successful collective action have sought additional companies to boycott.
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The options are plentiful as almost every major corporation has fully dedicated themselves to venerating America's new state religion
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and have invested heavily in celebrating the most holy month of pride.
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But the long-term success of these boycotts requires focus,
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and the instinct to identify and include the next big woke corporation threatens to end the effort before it has even begun.
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Both Target and Bud Light are facing financial consequences,
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the kind of serious losses that cause corporate leadership to panic,
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much less take any substantive action to repair the relationship with their customer base.
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When does fast grocery delivery through Instacart matter most?
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When your famous grainy mustard potato salad isn't so famous without the grainy mustard.
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When the barbecue's lit, but there's nothing to grill.
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When the in-laws decide that, actually, they will stay for dinner.
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Instacart has all your groceries covered this summer,
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so download the app and get delivery in as fast as 60 minutes.
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Plus, enjoy $0 delivery fees on your first three orders.
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These woke corporations have chosen ideology and elite favor over those who actually buy their products
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and can only be shaken from that position by the prospect of financial destruction.
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Real victory in these situations looks like what the left gets when they put pressure on a company.
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Your political friends are hired, your enemies are fired,
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and Human Resources trains their employees to never cross you again.
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These corporations may choose to go out of business before bowing to the demands of Red America
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the way that they cater to the whims of Blue America,
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but that's a theory that should be put to the test.
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In either case, dividing focus diminishes the chance of success
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and increases the likelihood of popular energy dissipating before any meaningful victory is won.
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Pick one or two companies and maintain pressure.
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Don't spread the effort so thin that it falls apart.
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As the ability of conservatives to perceive the wokeness deeply embedded in the organizations around them increased,
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The progressive ideology wasn't just present in trendy retailers, sports teams, and public education,
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but also in organizations that presented themselves as conservative.
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Many Fox News viewers were surprised to learn that the network's human resource policy surrounding transgenderism
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was indistinguishable from any other member of woke capital.
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a fast food restaurant beloved by conservatives for their promotion of Christian values,
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had a vice president in charge of diversity, equity, and inclusion.
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has pledged to embed the DEI agenda into everything the corporation does.
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Some will point out that both corporations have shown sympathy for leftist social causes in the past,
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and that makes these developments unsurprising.
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But it's important to understand the much deeper structural cause
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that drives even the most conservative company to enact these policies.
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Jeremy Boring of The Daily Wire seemed to inadvertently highlight the problem
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while discussing a controversy surrounding the television show The Chosen on Twitter.
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The Chosen is a popular series depicting the life of Jesus
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and has gained a large fan base of conservative Christians.
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The show recently drew unwanted press, however,
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after footage revealed a pride flag which had been displayed by one of the employees on set.
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Boring correctly pointed out that while the makers of the show may disagree with the employee,
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labor and civil rights law prohibits the company from refusing to hire individuals based on those views.
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Similarly, attempting to reprimand or terminate the employee for displaying such a flag at work
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would trigger a multi-million dollar lawsuit and enough bad press to end the production.
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The very same laws should protect Christians in theory,
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but in practice, companies can and do refuse to hire employees
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who vocally support traditional views on marriage or sexuality.
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Corporations also regularly put existing employees through struggle sessions
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informing them about how unacceptable their religious views are
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and aggressively fire any employees who do not conform to the latest round of brainwashing.
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Companies aren't just woke because it's profitable or popular.
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CEOs don't advance progressive ideology just because they're secret Marxists
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or even because their financial futures are tied to leftist corporate blackmail
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But capital is woke first and foremost because it's required to be by law.
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It is literally illegal for companies beyond a certain size to refuse to implement woke doctrine,
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no matter how conservative that company itself might be.
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but his often repeated maxim about culture is incomplete.
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As long as failure to comply with trans pronouns and DEI requirements
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In a battle between legal compliance and consumer outrage,
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And this lesson is the one conservatives must learn
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if they're going to stop the woke revolution from consuming every American institution.
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