The Auron MacIntyre Show - June 01, 2023


Lessons from the Battle Against Woke Capital ｜ 6⧸1⧸23

Topics
woke capitalism boycott efforts
Hosted by
Auron MacIntyre
Mentioned
Bud Light Andrew Breitbart Eric McReynolds Jeremy Boring Marxists Substack Kohl
New York Times Wants Kink in 'The Little Mermaid'？ ｜ 5⧸30⧸23 Was the Constitution America's First Coup？ ｜ Ryan Turnipseed ｜ 6⧸2⧸23

Episode Stats


Length

10 minutes

Words per minute

151.19

Word count

1,557

Sentence count

87

Harmful content

Misogyny

3

sentences flagged

Hate speech

4

sentences flagged


Summary

Summaries generated with gmurro/bart-large-finetuned-filtered-spotify-podcast-summ .

After decades of corporate cheerleading, conservatives are learning a critical lesson: Big business is not your friend. In the past, Pride Month has come and gone with little pushback from the American right. This year, however, as the rapid push to advance radical gender ideology onto children has awoken parents to the dangers of the trans movement, which has simultaneously been pushed to the front of the wider LGBTQ coalition, companies like The North Face and Kohl s are also feeling the heat.

Transcript

Transcript generated with Whisper (turbo).
Misogyny classifications generated with MilaNLProc/bert-base-uncased-ear-misogyny .
Hate speech classifications generated with facebook/roberta-hate-speech-dynabench-r4-target .
Topics generated with Qwen2.5-3B-Instruct.
Hosts, guests, and mentioned names generated with spaCy (en_core_web_sm), reconciled against Wikidata.
00:00:00.000 We hope you're enjoying your Air Canada flight.
00:00:02.320 Rocky's Vacation, here we come.
00:00:05.060 Whoa, is this economy?
00:00:07.180 Free beer, wine, and snacks.
00:00:09.620 Sweet! 0.95
00:00:10.720 Fast-free Wi-Fi means I can make dinner reservations before we land.
00:00:14.760 And with live TV, I'm not missing the game.
00:00:17.800 It's kind of like, I'm already on vacation.
00:00:20.980 Nice! 0.94
00:00:22.240 On behalf of Air Canada, nice travels.
00:00:25.260 Wi-Fi available to Airplane members on Equipped Flight.
00:00:27.340 Sponsored by Bell. Conditions apply.
00:00:28.580 See AirCanada.com.
00:00:30.900 After decades of corporate cheerleading, conservatives are learning a critical lesson.
00:00:34.960 Big business is not your friend.
00:00:37.680 In the past, Pride Month has come and gone with little pushback from the American right.
00:00:43.020 The celebrations get larger and more explicit,
00:00:45.760 companies switch to a rainbow logo and issue statements of support,
00:00:49.560 and a few weeks later, GOP politicians argue for the next round of corporate tax cuts.
00:00:54.780 This year has been different, however,
00:00:56.580 as the rapid push to advance radical gender ideology onto children has awoken parents to
00:01:01.800 the dangers of the trans movement, which has simultaneously been pushed to the front of the 0.93
00:01:06.560 wider LGBTQ coalition.
00:01:07.940 Bud Light and Target have already experienced steep profit losses due to their elevation of
00:01:14.240 transitionist propaganda as effective boycotts from Red America decimate their bottom line.
00:01:19.980 Companies like The North Face and Kohl's are also feeling the heat due to their shameless attempts to push
00:01:26.000 pride-themed merchandise onto children.
00:01:27.800 While it's encouraging to see effective action being taken by conservatives,
00:01:32.980 populist movements have a habit of losing focus and dying out unless they're used to achieve more durable
00:01:38.280 transformations inside institutions.
00:01:41.040 And it's worth stopping to understand the forces at play which keep those kinds of lasting changes from occurring.
00:01:46.800 The wokeness of brands like Bud Light or Target is nothing new.
00:01:51.960 In fact, the beer maker has been offering pride-themed cans for many years.
00:01:56.360 But public consciousness can be focused by the particularly brazen acceleration of what was already an ongoing process.
00:02:04.180 Once Red America became focused on the radical gender propaganda printed on the side of a familiar beer can, 0.58
00:02:09.680 their eyes were suddenly opened to a revolution that had been happening all around them for decades.
00:02:13.960 The Bud Light phenomenon is doing for corporate grooming what remote classes during the pandemic lockdown
00:02:20.320 did for critical race theory and public school gender indoctrination.
00:02:24.760 Busy parents who dutifully sent their children to the local public school for an education
00:02:29.300 were not truly aware of what their kids were being taught until they were forced to listen to classes during the lockdown.
00:02:35.920 That realization sparked protests at school board meetings and eventually gave birth to a parental rights movement
00:02:41.880 which successfully passed bills in a number of states banning CRT and gender theory indoctrination in public schools.
00:02:49.800 Conservatives are now having a similar experience with woke capital,
00:02:53.500 which is making a phenomenon that was already ubiquitous impossible to ignore.
00:02:58.460 Success is essential and drives a popular movement forward,
00:03:02.180 but the momentary exuberance it brings on can also dissipate and lose focus quickly if it's not properly focused.
00:03:08.880 As Target's losses blow past $10 billion and Bud Light's market share sinks like a rock,
00:03:15.360 conservatives intoxicated with the thrill of successful collective action have sought additional companies to boycott.
00:03:21.820 The options are plentiful as almost every major corporation has fully dedicated themselves to venerating America's new state religion
00:03:29.300 and have invested heavily in celebrating the most holy month of pride.
00:03:33.700 But the long-term success of these boycotts requires focus,
00:03:37.800 and the instinct to identify and include the next big woke corporation threatens to end the effort before it has even begun.
00:03:45.300 Both Target and Bud Light are facing financial consequences,
00:03:49.100 the kind of serious losses that cause corporate leadership to panic,
00:03:52.900 but neither have bothered to apologize,
00:03:55.140 much less take any substantive action to repair the relationship with their customer base.
00:03:59.740 When does fast grocery delivery through Instacart matter most?
00:04:03.620 When your famous grainy mustard potato salad isn't so famous without the grainy mustard.
00:04:08.700 When the barbecue's lit, but there's nothing to grill.
00:04:11.380 When the in-laws decide that, actually, they will stay for dinner.
00:04:15.100 Instacart has all your groceries covered this summer,
00:04:17.700 so download the app and get delivery in as fast as 60 minutes.
00:04:21.300 Plus, enjoy $0 delivery fees on your first three orders.
00:04:25.000 Service fees exclusions and terms apply.
00:04:27.240 Instacart. Groceries that over-deliver.
00:04:30.740 These woke corporations have chosen ideology and elite favor over those who actually buy their products
00:04:36.600 and can only be shaken from that position by the prospect of financial destruction.
00:04:42.440 Real victory in these situations looks like what the left gets when they put pressure on a company.
00:04:48.120 Your political friends are hired, your enemies are fired,
00:04:51.380 money is donated to your patronage network,
00:04:53.660 and Human Resources trains their employees to never cross you again.
00:04:58.160 These corporations may choose to go out of business before bowing to the demands of Red America 1.00
00:05:03.360 the way that they cater to the whims of Blue America, 0.87
00:05:06.180 but that's a theory that should be put to the test.
00:05:09.140 In either case, dividing focus diminishes the chance of success
00:05:12.860 and increases the likelihood of popular energy dissipating before any meaningful victory is won.
00:05:19.240 Pick one or two companies and maintain pressure.
00:05:21.660 Don't spread the effort so thin that it falls apart.
00:05:26.060 As the ability of conservatives to perceive the wokeness deeply embedded in the organizations around them increased,
00:05:32.400 they started to notice something alarming.
00:05:35.000 The progressive ideology wasn't just present in trendy retailers, sports teams, and public education,
00:05:40.760 but also in organizations that presented themselves as conservative.
00:05:44.120 Many Fox News viewers were surprised to learn that the network's human resource policy surrounding transgenderism
00:05:51.200 was indistinguishable from any other member of woke capital.
00:05:55.500 It was also discovered that Chick-fil-A,
00:05:57.540 a fast food restaurant beloved by conservatives for their promotion of Christian values,
00:06:02.000 had a vice president in charge of diversity, equity, and inclusion.
00:06:06.140 That executive, Eric McReynolds,
00:06:08.100 has pledged to embed the DEI agenda into everything the corporation does.
00:06:12.300 Some will point out that both corporations have shown sympathy for leftist social causes in the past,
00:06:18.800 and that makes these developments unsurprising.
00:06:21.360 But it's important to understand the much deeper structural cause
00:06:24.660 that drives even the most conservative company to enact these policies.
00:06:29.300 Jeremy Boring of The Daily Wire seemed to inadvertently highlight the problem
00:06:33.640 while discussing a controversy surrounding the television show The Chosen on Twitter.
00:06:38.280 The Chosen is a popular series depicting the life of Jesus
00:06:42.360 and has gained a large fan base of conservative Christians.
00:06:46.480 The show recently drew unwanted press, however,
00:06:49.100 after footage revealed a pride flag which had been displayed by one of the employees on set.
00:06:55.180 Boring correctly pointed out that while the makers of the show may disagree with the employee,
00:07:00.620 labor and civil rights law prohibits the company from refusing to hire individuals based on those views.
00:07:06.220 Similarly, attempting to reprimand or terminate the employee for displaying such a flag at work
00:07:12.880 would trigger a multi-million dollar lawsuit and enough bad press to end the production.
00:07:18.160 The very same laws should protect Christians in theory, 0.93
00:07:21.600 but in practice, companies can and do refuse to hire employees
00:07:25.900 who vocally support traditional views on marriage or sexuality.
00:07:30.020 Corporations also regularly put existing employees through struggle sessions
00:07:35.660 informing them about how unacceptable their religious views are
00:07:39.620 and aggressively fire any employees who do not conform to the latest round of brainwashing.
00:07:45.960 Companies aren't just woke because it's profitable or popular.
00:07:50.540 CEOs don't advance progressive ideology just because they're secret Marxists
00:07:55.700 or even because their financial futures are tied to leftist corporate blackmail
00:07:59.920 through the system of ESG scores.
00:08:02.740 All of those concerns are certainly a factor.
00:08:05.700 But capital is woke first and foremost because it's required to be by law.
00:08:12.600 It is literally illegal for companies beyond a certain size to refuse to implement woke doctrine,
00:08:18.920 no matter how conservative that company itself might be.
00:08:22.080 Andrew Breitbart was right about many things,
00:08:26.080 but his often repeated maxim about culture is incomplete.
00:08:30.540 Politics may be downstream from culture,
00:08:33.260 but culture is downstream from power.
00:08:36.640 As long as failure to comply with trans pronouns and DEI requirements
00:08:41.500 will bankrupt the business,
00:08:43.420 corporations will only become more woke,
00:08:46.800 despite the protests of their customers.
00:08:48.640 In a battle between legal compliance and consumer outrage,
00:08:53.320 the law will win every time.
00:08:55.560 And this lesson is the one conservatives must learn
00:08:59.160 if they're going to stop the woke revolution from consuming every American institution.
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