The Auron MacIntyre Show - November 06, 2025


The Battle of the Gatekeepers ｜ 11⧸6⧸25


Episode Stats

Length

9 minutes

Words per Minute

137.57153

Word Count

1,258

Sentence Count

64


Summary

In this episode, we explore the history of mass media and the role played by the internet in shaping our understanding of the world, and the impact it has had on the way we think and understand the world around us.


Transcript

00:00:00.000 Throughout most of human history, people could only dream of having ready access to all of the world's knowledge.
00:00:07.320 Books were highly prized rarities, literacy was uncommon, and news could take weeks or months to travel by courier.
00:00:14.360 The idea that the sum of human knowledge could be accessed by a little box in everyone's pocket sounded like a utopian fantasy.
00:00:23.120 Surely, this science fiction future would be a paradise where citizens lived lives of high agency armed with all the greatest insights from history.
00:00:33.100 Well, in reality, upon receiving access to the total breadth of the human experience, most people immediately started looking for someone else to tell them what to think.
00:00:44.760 Humans are highly social creatures, political animals as Aristotle famously claimed,
00:00:49.720 and they seek belonging more readily than they do truth.
00:00:53.720 We need a narrative about our social order and where we find ourselves inside of it.
00:00:58.200 We need to achieve status, secure a mate, and see to the provision and protection of ourselves and our loved ones.
00:01:04.740 Our social faculties aren't really designed to maintain relationships with anything beyond a small village of about 150 people,
00:01:13.080 or Dunbar's number as it's often called.
00:01:15.280 Even though we built infrastructure capable of letting us connect with thousands upon thousands of people,
00:01:22.760 our personal capacity to process that input is lacking.
00:01:27.520 This is why individuals often don't treat those who they interact with on the internet as human.
00:01:33.400 We are literally incapable of extending that conception beyond a certain number of interlocutors.
00:01:39.660 The same is true of information.
00:01:41.820 While it's nice to have access to the totality of knowledge in theory,
00:01:47.220 in practice, this is like drinking from a fire hose.
00:01:50.360 Raw facts aren't enough.
00:01:52.200 Every bit of knowledge requires a certain level of familiarity to place it in the proper context,
00:01:57.340 which then makes it useful.
00:01:59.280 The vast amount of information means that it's impossible for any one actor to truly understand it.
00:02:05.900 This is why you see a move toward information specialization.
00:02:09.500 Just like an assembly line, once you're manufacturing at scale,
00:02:14.240 it no longer makes sense for one worker to handle the entire process start to finish.
00:02:20.280 By specializing in one task instead of trying to master the entire assembly,
00:02:26.040 each worker becomes far more efficient, and the product is churned out faster.
00:02:31.200 This means that while one individual could have the vast knowledge necessary to think for themselves in any given situation,
00:02:39.460 most people will specialize in one or two things,
00:02:42.860 and then allow the experts to inform their opinion on everything else coming out of the fire hose.
00:02:49.540 Expertise becomes a critical currency because the system is too complex for any one person to understand or to operate.
00:02:58.040 Every expert becomes a possible choke point for the precious flow of information,
00:03:03.760 and therefore a possible failure point for the system.
00:03:07.300 He who controls the narrative and the flow of information related to a specific topic can shape public perception of that issue.
00:03:15.780 From the very inception of mass media, political actors recognized its ability to shape the public consciousness.
00:03:23.280 In his book, Public Opinion, published in 1922,
00:03:27.720 Walter Lippman explained why media figures should use their influence to ensure that the public makes the correct decision in a liberal democracy.
00:03:37.820 Lippman made this assertion without hesitation or shame because he believed that a public left to parse the vast sum of available information on their own
00:03:47.280 would be incapable of making the right decision.
00:03:50.160 His theories were widely adopted,
00:03:53.180 and large governments, including the United States,
00:03:56.280 developed a system of propaganda to control how the populace received information.
00:04:02.120 While information was now more readily available due to mass media,
00:04:06.880 the ability to wield that tool was still largely held by the ultra-rich and powerful.
00:04:11.940 Mass printing operations, radio stations, television stations, and movie studios
00:04:18.380 were incredibly expensive endeavors.
00:04:21.600 Communication had been massified to reach millions of people,
00:04:25.520 but the cost and logistics involved were so great that its ownership was still consolidated into very few hands.
00:04:33.200 It became very easy for this small group of media moguls to create a community of experts
00:04:39.780 which held a firm grip on political news and opinion.
00:04:43.280 This institutional control is what modern political actors relied on to wield power and shape public sentiment.
00:04:59.900 Experts who operated think tanks and universities created policy papers.
00:05:04.620 Political agendas were laundered through commentators and reporters.
00:05:08.000 Everyone wanted to feel intelligent and informed about politics,
00:05:11.900 so they listened to the well-crafted narratives presented to them by skilled experts.
00:05:17.760 Very few individuals had the option of actually diving into the stream for themselves and finding their own way.
00:05:24.500 The monopoly on expert opinion was something that elites, both left and right,
00:05:30.080 used to maintain their status and power.
00:05:32.840 The internet shattered this paradigm and plunged our system into chaos.
00:05:38.620 With the widespread ability to make original reporting and independent analysis available in written, audio, and video form,
00:05:46.580 everyone can have their opinion heard.
00:05:49.380 Now, anyone with a microphone and a camera can broadcast their thoughts to the world.
00:05:55.060 It used to be that news anchors and political commentators were very professional people,
00:05:59.300 sitting in expensive studios projecting the gravitas of their position.
00:06:03.940 Now, with networks trying to cut costs,
00:06:06.840 official media experts are often sitting in their home office,
00:06:10.220 speaking to an audience through some video streaming software just like the amateurs.
00:06:14.620 The line between credentialed gatekeeper and average guy with an opinion has all but disappeared.
00:06:20.360 And this is why we're seeing an utter panic breaking out among conservative and liberal elites.
00:06:25.280 Progressives who were used to holding the reins of the news machine were dismayed to discover
00:06:30.600 that new media allowed figures like Donald Trump and J.D. Vance to circumvent the usual gatekeepers
00:06:36.600 and bring their message to the people.
00:06:39.460 Podcasts hosted by comedians or random celebrities who had no loyalty to the expert class
00:06:44.600 were breaking through the usual censorship and deplatforming.
00:06:49.080 Conservative elites clapped with glee as liberals complained about the dangerous misinformation
00:06:53.720 coming out of these podcasts.
00:06:56.080 That is, until they also started to lose control of the conservative narrative space.
00:07:01.540 As large conservative broadcasters moved away from their aging and restrictive networks
00:07:06.920 to found their own platforms, the cast of experts began to fall away.
00:07:11.540 And so did the narrative control.
00:07:13.540 What we are seeing on both sides is the panicked scramble to reimpose gatekeepers in the public square.
00:07:20.900 While our previous class of experts may have become entirely corrupt, they did serve a real purpose.
00:07:28.320 The public is largely bad at evaluating the relevance or veracity of information with which they are unfamiliar.
00:07:35.140 And so uncontrolled influencers can wreak a surprising amount of havoc.
00:07:39.880 The problem is that the expert class has so thoroughly discredited itself and technology has made mass communication
00:07:46.900 so ubiquitous that it seems unlikely that the gatekeepers will reestablish control.
00:07:53.200 The information space is likely to remain a churning mass, revolutionizing itself over and over again
00:07:59.620 unless some exercise in hard power, like the internet censorship laws often used by European governments, is deployed.
00:08:07.740 And to be very clear, I am in no way advocating for that.
00:08:10.800 I abhor it, but I'm simply pointing out that this is the reality once the credibility of your expert institutions has dissolved.
00:08:19.540 If you think the informational civil war raging on both the right and the left is intense, just wait.
00:08:26.060 It's only going to get more wild from here.
00:08:40.800 Thanks for watching and as always, I'll talk to you next time.