00:00:04.000And yet, the CEO of Bumble rode the empowerment industrial complex of the mid 2010s and brought a dumb dating app to the market that required the woman to make the first move.
00:00:13.000And now the company, after its stock price has tumbled, is cutting its signature feature after fighting an uphill battle against human nature for the last decade or so.
00:00:20.000I'm sure some of you guys have met your spouses on dating apps, but I think it's time I burst your bubble.
00:00:25.000Dating apps, they're not all they're cracked up to be.1.00
00:00:27.000This particular dating app is unbelievably stupid.0.99
00:00:30.000There is apparently a dating site called Bumble.1.00
00:00:35.000Hey, how anyone thought this is a good idea is beyond me.0.99
00:00:38.000Bumble, according to The Atlantic, was meant from the start to be feminist.0.98
00:00:43.000In 2014, Whitney Wolfherd launched the platform to solve what she saw as a problem an epidemic of aggressive men on dating apps.0.96
00:00:50.000If women were the only ones allowed to initiate conversation, Wolfherd's thinking went, they'd be in a position of power and agency.
00:00:55.000For once, they'd get to be the pursuers.0.96
00:00:57.000And perhaps the Bumble man, knowing what he signed up for, would be an enlightened type, content waiting patiently to be chosen.
00:01:03.000This was the dream of girl boss dating and how lovely it was while it lasted.
00:01:07.000It died this past Tuesday when Bumble announced that men will now be allowed to message women first.
00:01:12.000Two thirds of women said they would prefer not having to instigate each interaction.
00:01:16.000Younger women, especially, reported that having to go first added pressure.
00:01:19.000Many said they were fed up with men who seemed to put little effort into romance.
00:01:23.000The company's share price has declined 57%.
00:01:28.000Now the app is launching new features, including one that will deliver a slightly chastening note, who send perfunctory openers.
00:01:35.000The age of app optimism is already over.1.00
00:01:38.000Okay, so I'm just going to point out that this was always an incredibly stupid idea, like a truly stupid idea.1.00
00:01:45.000Of course, women want men who initiate.1.00
00:01:48.000And of course, men are the ones who initiate.
00:01:50.000This is not a shock in any way, shape, or form.0.81
00:01:53.000Now, many women may tell themselves that they want to be the ones who initiate with men, but I'm just going to say they're not telling the truth to themselves.0.58
00:02:00.000As a general rule, there may be exceptions.
00:02:02.000Those exceptions are few and far between.0.98
00:02:04.000Men are more aggressive when it comes to dealing with the opposite sex, and women are typically more passive or defensive, which is the way that God made us all.0.78
00:02:15.000And all these apps pretending that men and women are exactly the same are predicated on absolute stupidity.1.00
00:02:21.000So many of these dating apps are just stupid in the way that they are put together.1.00
00:02:26.000Now, there are some dating apps that are designed for marriage, and those are fine.0.99
00:02:29.000But it seems to me that many of the dating apps, which are designed for sex, for people to meet up, men and women are expecting different things, shall we say, from these apps.
00:02:38.000It turns out that one of the great inventions in the history of mankind was marriage.
00:03:29.000They're looking for emotional resonance.
00:03:31.000They're looking for all sorts of things.1.00
00:03:34.000And so this is why the feminist revolution that basically said, what if we treat men and women exactly the same with regard to sex? Was the dumbest idea in the history of mankind because men and women are different.0.95
00:03:44.000In fact, the reason that men Typically, initiate conversations with women, and women are typically defensive, is because evolutionarily speaking, sex led to procreation.0.99
00:03:53.000Women needed to be pretty careful about who they had sex with because they might end up mothering the child of that person.0.89
00:03:59.000And so that meant that women had to be significantly more discriminating about who they picked, which was good.0.94
00:04:06.000And then it turned out that women, in order to incentivize men to actually, you know, stick around and care for the child and be part of a family, the idea was you don't have sex until you're married because then you get all the benefits of the relationship.0.87
00:04:21.000If you are the woman, you get the companionship, you get the compassion, you get the care.
00:04:25.000You get the length of relationship, you get all those things.
00:04:27.000And for the men, you get the things that you want the food, the sex, and the respect, right?
00:05:06.000Attractive male and female Confederates would approach total strangers of the opposite sex at a bar, and they would ask one of three questions Would you go out with me tonight?0.53
00:05:14.000Would you come over to my apartment?0.92
00:05:18.000So an attractive female would do that to a bunch of men at a bar, and then an attractive male would do that to a bunch of women at the bar.0.70
00:05:24.000When it came to dating, about half of both men and women agreed to go out on a date with a complete stranger.
00:06:30.000I want to do the date, but then I don't want to go back to your apartment.1.00
00:06:34.000We'll get some more on this in a moment first.
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00:07:40.000Okay, this is the way men and women work.
00:07:43.000And every time people try to fix this thing, you end up just destroying male female relations.
00:07:48.000So they actually replicated this experiment 45 years later.
00:07:51.000So now it's like 2025, and they're replicating this experiment.
00:08:39.000The beginnings of the Bumble brand, it's astonishing.0.98
00:08:44.000The woke time of 2021, woke 1.0, as they say, was the dumbest time.0.98
00:08:49.000And I say that advisedly because we may be living in the dumbest time.0.91
00:08:52.000Every day, as I've said to all of my producers, I feel like I'm living in the book of Deuteronomy.0.99
00:08:58.000Each night, I think to myself, it can't possibly get any stupider.1.00
00:09:01.000And then I wake up in the morning and I think, I wish it were just as stupid as it was last night because it just keeps getting dumber.1.00
00:09:07.000But an incredibly stupid time in human history was definitely 2020, 2021.0.99
00:09:12.000Time magazine article about Whitney Wolfe Heard from March 2021.0.97
00:09:18.000Bumble's brand is deeply embedded in the empowerment industrial complex, more youthful than lean in, less litigious than time's up.1.00
00:09:24.000Bumble represents a type of friendly Sadie Hawkins feminism that is more about feeling powerful than wielding power.1.00
00:09:31.000Her success at Bumble, billed as the dating app where women make the first move, had cast her as the kill bill of the tech world, the yellow clad woman seeking vengeance after men tried to bury her.0.93
00:09:40.000Much of the coverage focused on her experience years ago as a co founder at the dating app Tinder, where Wolf Heard was allegedly harassed by an executive who was also her boyfriend, got dumped, announced it from the company, and went on to sue for sexual harassment.
00:09:50.000So she reacted to the fact that she didn't like her boyfriend by founding a company that is completely contrary to human nature.
00:10:08.000Her husband maxed out donations to Trump in 2016 and 2017.
00:10:15.000So Bumble started off fast, and then it turns out that none of the women were messaging the men, and then they were getting annoyed with the men that the men weren't messaging them.
00:10:24.000So it turns out that passive aggressiveness as an app is even less popular than passive aggressiveness in real life.