Mario Zalejo is a TikTok founder, entrepreneur, and political commentator. He is also the founder of Bad Axe Throwing, a prominent social media app that helps people throw axes. In this episode, we discuss the cultural shift happening in the U.S., and whether or not Canada is having the same.
00:00:00.000Hi, I'm Candace Malcolm, and this is The Candace Malcolm Show. Folks, we have a great episode for you today. We're going to talk a little bit more about Prime Minister Mark Carney and how he has completely fumbled the trade deal with President Trump. But first, I want to talk a little bit about the culture. The culture is starting to shift. You can see a massive cultural shift happening in the United States. The woke ideology has certainly peaked, and we are seeing a return to normalcy. But what about Canada? Is Canada also having that shift?
00:00:28.860Sometimes it feels like we are still under, we still have the boot on our neck of the woke ideology in every institution aspect of our lives. And so to be discussing this a little bit more in detail, please be joined by my favorite political commentator and TikToker, Mario Zalejo. Mario is a businessman. He founded Bad Axe Throwing, and he's also a very prominent on TikTok and on Instagram and many other social media apps. So, Mario, welcome to The Candace Malcolm Show. Thank you so much for joining us.
00:00:58.020Okay, so I want to talk a little bit about the culture wars that are happening. It seems like in the United States, they are winning the culture war, and the woke ideology is on the decline. I don't know if that's happening in Canada. So, I mean, there's so many examples that we can pick from, right? The Colbert Report, The Late Show with Stephen Colbert, one of the most obnoxiously left-wing woke people in public life. Remember that cringe dance scene of him promoting the vaccine? They call it the vax scene.
00:01:27.760Well, his show was canceled. And CBS, rather than firing him and saying that he's just not funny and he's not very good, that the show was losing reportedly up to $50 million a year, they actually canceled the entire show, including, you know, the legacy brand that was built by Johnny Carson and then David Letterman.
00:01:46.880And then likewise, Sidney Sweeney put out these very sort of normal, provocative ads on American egos. This is like how people have sold things, you know, for a century.
00:01:58.720And then suddenly, you know, when the woke era came, it was like you couldn't celebrate beauty anymore. You had to pretend that all different body sizes and shapes could be beautiful.
00:02:09.400Well, it seems like with Sidney Sweeney that the old culture is back, the culture of the 90s, probably the culture that you and I grew up with.
00:02:16.780But I don't know if we're seeing signs of that in Canada. So what do you think?
00:02:19.420Honestly, I, I really do think that people are more outspoken about it, but I still feel as though Canada is almost like California.
00:02:28.600California. And I've always compared, and I do a lot of business in California as well. And a lot of their laws are very woke. And they're, it's a problematic state to do business. And, and in general, you know, to me, woke central for the world is California. And I feel like Canada is not too far from it.
00:02:47.260And I think part of it has to do is we're just such a nice society that obeys. And if the media and the TV and our, you know, government is telling us we have to accept, accept something, I think a good part of the population just says, okay, so we just accept that we're in the U S I think you're right.
00:03:06.920I think it's this revolutionary of, it is a bit of a cultural revolution that's happening there where the ideology is completely shifting back to what I'll say, what it used to be in the nineties, like everything that they're doing right now, everything that they're talking about, the things that you see on TV, it's exactly as you describe it. It reminds me of my teen years.
00:03:26.240Right. And I mean, another example that I wanted to point to was Jaguar because Jaguar is kind of like the company of like your friend's rich dad, like the kind of car that you might drive in retirement when you, when you retire or sell your business or something like that. Right. And that that's in my head, that's what I think of Jaguar. And yet earlier this year, we saw them launch this ridiculous woke campaign that just, it didn't look like a car commercial, right? It looked like some kind of a weird presentation of modern art.
00:03:56.240Um, you can see on the screen there, you know, very androgynous looking models wearing bizarre clothing, no cars in sight. Um, just very strange that, you know, these like kind of strange slogans, delete ordinary, um, copy, nothing break moles, like just sort of like weird and creepy. And this ad flopped so badly. Like I, I, I'm not surprised at all, but that, that was kind of like the last vestige of like, you know, I think wokeness might've peaked
00:04:26.240in the U S maybe around like 2020 or 2021. And that was like Jaguar hadn't quite got the message. They tried to, you know, carry on in that way and didn't go well. Um, the, they, they, they, they killed the ad campaign. The CEO stepped down after the woke rebrand and it certainly sparked a firestorm. It sort of reminded me of the Bud Light controversy again. And I, I think this is like a victory for normal people because we never bought into that, right?
00:04:56.240Never accepted that woke rebranding or that woke ideology. And yet the kind of cultural leaders and people, the gatekeepers in our institutions believed in it. And, and some of them really still wholeheartedly believe in it. So even though we're seeing that in the United States, sometimes it feels like, especially around pride season, like it was really still coming at us fast and furious.
00:05:16.760And we saw that, um, we saw that, um, very unfortunate image of our prime minister hugging, um, some kind of an S and M nude, um, protester or pride marcher. I don't think that Mark Carney really wanted to be in that situation, but there he, he found himself.
00:05:31.760And, uh, interestingly though, uh, behind the scenes, a lot of the pride campaigns didn't get the same funding that they have in recent years. So in Toronto, uh, five major brands dumped the Toronto prizes reporting, uh, by Juno news back in June, a number of major corporations, including Google Home Depot, Clorox, Nissan, and Adidas have all confirmed they will not be sponsoring this year's pride Toronto festival.
00:05:55.260These companies typically provide significant financial contributions up to $150,000 respectively. Also, uh, pride Vancouver went through this as well as, uh, they had lost roughly $400,000 in sponsorships, uh, with brands like Lululemon and Walmart backing out.
00:06:12.480So maybe quietly behind the scenes, uh, this stuff is fading away. What do you think, Mario?
00:06:16.980Well, I think, uh, a big push has, I think, started in the U S and it started with, you know, uh, the John Deere's, um, and, uh, just the handful of companies. I remember doing videos on them that they completely moved away from getting involved in anything related to pride or DEI. And again, it's, I think a shift back to how things used to be. And we started seeing that take shape in Canada slowly, but I think part of it was also potentially triggered by kind of head office.
00:06:45.300And I think CEOs are maybe starting to realize that, you know, this stuff isn't working. What, uh, you know, Jaguar did was just a monumental, massive mistake. And I think part of the issue that we do have in maybe, you know, issue or not, but I think part of the problem of what we're facing today is a lot of people in the creative world.
00:07:05.400And I'm not going to say all, but there's a lot of folks in the creative world and also in the editing world. And I see you almost as a unicorn Candace, but I feel like there's a lot of people in the publishing world, in the creative world that fall on the far left.
00:07:20.080And that's the reality of it. Like I, I came from the advertising world. I came from that ad industry, from the marketing industry. I know what their beliefs are. And so when you have, you know, CMOs, you have creative directors and they're shoving this down, you know, basically people's throats and they're shoving it down their clients.
00:07:37.180There was like, Hey, you know, this is going to be the bit, the big, big new thing that we have to do. This is the art direction we want to go with. This is going to be so innovative new. They sell all this crap. Like you should sit in some of these boardrooms. I've sat in some of these meetings with literally fortune 500 companies, just rolling my eyes. And because I'm, I'm more of a numbers guy. The thing, the reality with creative in general is you may have an idea of what works, but you should be testing various ad, uh, directions.
00:08:05.180And so the idea is, you know, let's try blue. Let's try orange. Let's try green, which one works the best. Cool. What the green one does. Let's kill off the other two. And then you move on and you iterate. That's how I always operated. But in the ad world, Oh no, it's all about, this will win us awards. This will be innovative. Like, you know, we're pushing society forward. Like they, they literally sell agendas and that's what marketing is. And I know this because I've sat in there with creative directors who are basically selling a lot of this bull.
00:08:31.920And then it makes it to the CMO. And then the CEO basically signs off on it because he trusts his guy. Oh yeah. You know, they, they all get sold the same BS, but it comes down from the people who are doing it, doing the work who happened to fall in the far left.
00:08:45.920And we see this with mainstream media. We see, and again, like I'm not saying all, but you see, and there's a stat actually that exists in the U S that talks about the amount of editors that exist and people who are journalists and how it used to be from the sixties to the seventies to the eighties.
00:09:01.820In the sixties, seventies, you would have about, you know, uh, maybe 40% would be nonpartisan. They'd be somewhere in the middle, you know, 30%, 30% would be Republican Democrat. As you move forward to today, it's about like 80 or 85 or 90% Democrat. And it's like five or 10% are Republican.
00:09:20.920So there's this dominance, uh, that is happening right now on the left, not only from the media side, but also from the creative side. And that funnels its way down to society, even though, you know, we don't want this stuff shoved down our throats. We don't buy into it. And I think, you know, the sales ultimately speak for themselves. It happened to Bud Light. It happened to Jaguar. They had a disastrous, disastrous amount of sales in Europe. I think they sold like a, something like a hundred cars in a quarter. It was something so unbelievable, but that they're, they're hurting and they're paying for it now.
00:09:50.120Well, it's interesting that you mentioned that journalism, the profession has totally shifted. I think that traditionally, like in the sixties and the seventies, being a journalist was more of a blue collar profession. It would be, you know, people who wanted to hold powerful people to account. They didn't necessarily have an education or a background in, in journalism. They just got hired by the newspapers to sort of be newshounds and go out there and chase stories and, you know, physically get out in the world. Um, and certainly that has shifted over the years to now the point where,
00:10:19.700you know, many of the people in the newsrooms across Canada, they have their masters in journalism from one of two institutions, right? Either Ryerson or Carleton. So you're either in downtown Toronto or in Ottawa. Um, and they're producing very much like monolithical views and opinions. And, you know, you mentioned that about reporters. It's also the same thing with academics, right? In universities, it is so rare to find a conservative university professor, right?
00:10:43.700I went to the university of Alberta in the 2000s and I did have a handful of more conservative leaning professors that were really helpful in me kind of finding my way.
00:10:53.700And I, you know, I, I look at these universities now and it's not that they're just overwhelmingly liberal. It's like they're overwhelmingly Marxist and they're promoting like very toxic, harmful views about society that if you follow their lead, uh, not only will it be bad for the world, it will be bad for you personally. Like you will have a miserable life if you just grow up.
00:11:12.700You just grow up as an angry feminist who like rails against the system and rails against capitalism and doesn't want to get a job and doesn't want to get married. It's like, those things are bad for you.
00:11:20.700And so you'd actually be much more wise to ignore what your professors are saying. And certainly that's the case in these, um, in these, uh, corporate, corporate headquarters. And I, I, I thought about this. I have a friend who works in bank, one of the big banks in Canada.
00:11:38.700And he was telling me that, uh, for a while everyone had to have their pronouns in their profile. So like it would have to say Candace Malcolm, she, her, even though anyone who spends two seconds watching me could tell that I'm a she, her, but I would have to put it in my profile. Um, and, and, and it was like kind of, everyone was afraid to remove it.
00:11:56.700It was like, it was automatically added and then everyone was afraid to remove it. And then one day, like maybe six months ago, people just started removing it and now nobody cares. Right. Like, it's like that scary kind of moment where everyone felt like they were, could get fired or have a mob against them potentially out of nowhere. Um, and, and, and I do think that that, that, that moment is passed. I still, I still think we have our work cut out for us, uh, before we can totally shed this woke, um, ideology. What do you think?
00:12:23.700I agree. And I mean, I think part of it is, um, people speaking up. And I remember when I first started, uh, speaking up about this, I think it was about a year ago, maybe, maybe even less. I actually made a video, um, basically saying like, look, if you have pronouns in your profile, I automatically lose respect for you. Like it already tells me everything that I need to know. Like, I don't need to know what you want to be identified as, uh, you know, I can look at you and tell what you're going to be identified as.
00:12:52.980And it's not like I'm using pronouns to refer to you. Like I'm using your name. So what, what's, what's the purpose of it? Like, I'm not going to buy into it. And, you know, it was at the time it was very controversial, but people, uh, and the messages I got in the comments are like, oh, I'm gee, like, it's what you're referring to. Like I'm removing them now. Yeah, you're right. It's ridiculous. You know, we have to do, you know, my boss makes us do this or my boss, you know, has this, and it's literally everything that you're talking about. So it totally makes sense.
00:13:20.540But I think the bigger part of the shift is people need to stop being so afraid. And, um, the consistent thing that I hear, uh, uh, back from people are, you know, like you have balls, like you have balls to say the things you say. And I said, yeah, I don't care.
00:13:35.460Like, what are you going to do? Cancel me? Like, cool. Like, what am I going to do? Retire? Like, like, it's just like, you're like, I, I'm at a point now in my life where I literally, um, I'm going to speak how I feel. I'm going to speak my mind. And I feel that there's so many Canadians that are literally in the middle and people forget that I was always a liberal and it wasn't me that abandoned the liberals. It was the liberals who abandoned me.
00:14:01.480And they shifted so far to the left. And there used to be a time where, you know, their policies were, you know, progressive, but not outrageous. And now to me, the policies are outrageous and they're no longer lining up with Canadians.
00:14:15.940And the thing with Canadians that I've noticed too, and I've talked about this is they almost prefer a kind and gentle liar over a strong truth teller. And this is kind of where we get into the situation of Mark Carney over Pierre Polyev. What is it that you don't like about Pierre? Oh, you know, I just don't like it. You don't like the truth is the reality of it, but you love being lied to like, Hey guys, you know, we're going to have our elbows up.
00:14:42.840You have a soft-spoken old man talking about his elbows up. Who's so nice and so good at lying to Canadians. And it's almost like Canadians almost prefer that. And I never quite understood why that's the case.
00:14:54.980I would much rather have someone be brash and honest than to have someone be nice and lie to me.
00:15:01.140Well, it's funny that you say that. I was talking to a European friend who has lived in Canada for, I don't know, maybe a few decades. And he was telling me that like the biggest flaw in the Canadian psyche and for Canadians is that they can't tell the difference between a good person and a charlatan. Like they'll fall for charlatans.
00:15:17.120They'll watch Rosemary Barton and believe that she is a good, honest journalist. Like they can't, they can't differentiate. They can't see through someone like Justin Trudeau or David Cochran. And, and, and like maybe it is a fundamental flaw. Let's get a little bit more into Mark Carney and his latest.
00:15:33.700Before we do that, Mario, I want to quickly take a moment to thank the sponsor of today's show. So Canada has become a chaotic and often dangerous place. And in this uncertain world, being ready for crisis is essential.
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00:16:44.600All right, Mario, let's talk a little bit about Mark Carney and how he has fumbled the trade deal. And this is interesting. Yesterday he was over in Kelowna and a reporter for Global News, power to her, calls him out and says,
00:16:58.400why are you putting your elbows down, Prime Minister? Let's play that clip.
00:17:02.220My question for you is that the Trump administration has increased the general tariff rate as well as double tariffs on steel and aluminum, yet your government has not retaliated.
00:17:13.100How do you justify to Canadians who have voted you in to be elbows up against Trump that your government has not fired back, that you have not retaliated?
00:17:24.400We've always said that we will apply tariffs where they have the maximum impact in the United States and a minimum impact in Canada.
00:17:33.160And so we don't automatically adjust. We look at what we can do for our industry that's most effective.
00:17:43.440Doesn't really have a good answer there, Mario. What do you make of the whole situation, including missing the August 1st deadline and getting slapped with these tariffs,
00:17:51.500despite running an entire election campaign promising that he would not allow that to happen?
00:17:55.300So there's a few things. He got called out. He said, we're going to have retaliatory tariffs, that we're going to have our elbows up.
00:18:01.980And the short answer to everything that he just said in that word salad was we're going to have inflation.
00:18:08.160He's talking about bailing out those industries and he's talking about, you know, he doesn't want to use those words.
00:18:14.360So he says, we're going to move in a positive way forward. You know, we're going to be supporting.
00:18:18.360Support means your taxpayer dollars. Like you and I are paying for this to prop up an industry that's been hit hard by tariffs because he's been borderline negligent in not being able to get a deal done by the deadline date.
00:18:33.260And not only that, he tried calling Donald Trump and Trump ignored him.
00:18:38.940Like I think it was LeBlanc that was down there as well. Their whole delegation that was in Washington got ignored.
00:18:46.060He went on TV trying to do this. And this is what the liberals do is they implement these PR campaigns when they're failing and they try to distract people from the main issue, which is the tariffs.
00:18:57.880And they'll say, hey, we're going to save you money on this bridge.
00:19:01.780Like, OK, like 99 percent of Canadians have never heard of this bridge and probably more than 99.5 percent of Canadians will never use the bridge.
00:19:11.200So what are we doing here? And so people need to realize that the way the liberal party works is when things go really bad, they turn into a PR marketing engine.
00:19:22.520And so their whole idea is how do we change the news cycle to distract Canadians from what we're failing at?
00:19:29.760We're failing at the tariffs. So we're going to talk about these other items and we're going to talk about, you know, that there's a reason why he went to the pride parade.
00:19:38.780He needed a different news cycle to take the attention off of his failures in Washington.
00:19:45.540Our number one, and let me take this back, the number one concern for the majority of people who voted in the last election was Trump.
00:19:54.900They made their decision based on Donald Trump and Pierre Pauliev is the man with the plan.
00:19:59.200He's going to have the elbows up. He failed.
00:20:01.100He failed. He's going to fail. And what he's talking about right now, we're in and I recently made a video about this.
00:20:08.860I think it was yesterday. I talked about, like, mark my words in a year and a half.
00:20:13.360Our economy is going to be a disaster. Our our currency is going to go down.
00:20:19.040We're going to have more deficits under Carney than we ever had under Trudeau.
00:20:23.280He's going to have an uncontrollable amount of spending because he's going to be propping up these industries.
00:20:28.320And we're going to have the biggest tax of all that doesn't go away.
00:20:32.800And the worst kind of tax that exists is inflation.
00:20:36.460Well, that's a scary prediction there, Mario.
00:20:38.920But I tend to agree that Mark Carney was voted in sort of, you know, as a one dimensional character, someone who can just, you know, the whole thing was that he was going to combat Donald Trump.
00:20:50.020That he has this world globalist agenda or this global experience that allows him to be perfectly situated to be like another counter Trump.
00:21:59.980The yes to admit that the president won't return his call, which just means that we're not a priority for the Americans.
00:22:05.220You mentioned that the trade minister, Dominic LeBlanc, was down in Washington, and his counterpart wasn't even there.
00:22:10.740His counterpart was off negotiating with China in Europe.
00:22:13.520And so he couldn't even secure interviews with high-level officials.
00:22:17.780So he had to resort to going on Face of the Nation and going on other left-wing television networks that we know that the Republican administration doesn't watch.
00:22:25.880So it just seems like Canada is pretty much exactly where we were when Prime Minister Justin Trudeau was in charge, except for that Trump is a little bit more cordial and a little bit less disrespectful to Carney than he was to Trudeau.
00:22:40.220And one of the key things that Donald Trump said in that same press conference was, I love Canada, I love Canadians, I have a lot of friends in Canada, but they've been poorly led.
00:22:52.820They've been poorly led, and they're being poorly led.
00:22:56.240And it's not just a knock on Carney with him ignoring his calls.
00:23:01.320It's a knock on the whole liberal administration from Trudeau.
00:23:05.020And you have basically the same MPs in the same cabinet, the same people, and the same problems, and they were never the right people to get the deal done.
00:23:13.840And I think Canadians are slowly realizing that.
00:23:16.980And a big part of it is you're not getting this type of coverage that what we are talking about out in the open, spelling out the obvious in mainstream media, because it doesn't fit that narrative of keeping our elbows up.
00:23:32.980And I think there's a recent article that was published, I think it may have been by the National Post, that talks about Mark Carney basically is doing everything he can in representing the over 65 crowd.
00:23:45.180And once you remove that support, we're split.
00:24:25.380And it's because the youth are now leaning towards the conservative movement.
00:24:30.060And, you know, what I've been trying to do is I'm trying to make politics cool, and I'm trying to make it relevant so people can understand it.
00:24:41.420And the stats are showing that the younger audience who is on these social media platforms, and that's how they're absorbing the news, they're realizing what's happening.
00:24:49.820They're not watching what the TV box says anymore.
00:25:24.620They're trying to get 16- and 17-year-olds to vote.
00:25:26.140Wouldn't it be great if they did that only to learn that those young Gen Z and Gen Alphas were actually, you know, watching Mario's, Leho's, TikToks, and they're all going to show up and vote conservative?
00:26:03.060That was how we connected with our audience in the early days.
00:26:05.600And then one day, you know, Trudeau turned off the switch and we lost access to all of his followers on Facebook and Instagram.
00:26:13.220So this is something that we're following quite closely.
00:26:15.780Carney sort of hints that he might not be willing to continue it, although also he has that same mindset, right, like to bring it back to the conversation.
00:26:25.260People who are glued to the state media, people who get their information from the state broadcaster, they're going to go with the liberal narrative that is being promoted through CBC.
00:26:34.480People who get their news through social media, they're going to be more likely to be exposed to the truth and to truth tellers like yourself and others.
00:26:41.880And so they might be less likely to vote liberal, which is why you see the liberals wanting to get involved and censor those things.
00:26:48.460So I'm going to play this clip and then you can tell me what you make of it.
00:26:52.000So let's play this clip of Mark Carney.
00:26:53.240Bill C-18 stands in our way to get back onto Facebook and Instagram.
00:26:59.080Are the liberals looking for an alternative or rescinding that so that we can get that news back on those important ones?
00:27:04.960One of the roles of CBC Radio Canada is to provide unbiased, immediate, local information, particularly in terms of in situations such as you're referring to.
00:27:19.720And that's one of the reasons why we've made the commitment to to invest and reinforce and actually change the governance of CBC Radio Canada to ensure that they are providing those essential services.
00:27:31.840Now, to your specific question, I personally and this government is a big believer in the in the value of what you do.
00:27:39.320I'm going to use you as a representation in local news and the importance of and the importance of ensuring that that is disseminated as widely and as quickly as possible.
00:27:49.780So we will we will look for all avenues to do that.
00:28:20.520He's been trained and he's got really good media training.
00:28:24.240And that that comes from the corporate world when they say, you know, we're thinking about this problem or we're thinking of doing it this this way.
00:28:30.700And I know this because my brother heads up the economics division for Ernst and Young and he deals with CEOs.
00:28:38.940He deals with a lot of, you know, very large entities, including the government.
00:28:45.160And when he's being asked these questions and when he's on TV, he honestly he sounds a lot like Mark Carney because he has to be careful.
00:28:54.240With certain words in the way he says it.
00:28:57.040And to me, I think you're absolutely right.
00:28:59.500He doesn't want to say no, but he also doesn't want to say yes.
00:29:04.020And it's basically a non-answer is what he gives.
00:29:08.000And he knows that the reporter brought up an interesting point.
00:31:08.800And, you know, the interesting part to your point about, you know, basically the whole purpose of the bill is to reduce the amount of taxpayer dollars that are going to the CBC.
00:31:20.820And that's ultimately the goal for it.
00:31:23.140And the one thing that did disturb me is what Mark Carney said about basically it almost hinted like he wanted CBC as like the monopoly to provide local news and national news.
00:31:32.800Like that answer to me, that first part of the answer is probably the scariest part of it all.
00:31:36.980Not even the fact that maybe he might repeal, he might not repeal the bill, but the fact that, you know, CBC needs to be the one.
00:31:43.220Like he gave them an extra $150 million, which is an astronomical amount.
00:31:48.340And like, if you dig in deep into the CBC, I think they have over 1800 employees that earn more than six figures.
00:31:54.780And, you know, it's become this, uh, overinflated, bloated, uh, machine.
00:31:59.240And, uh, I'm going to keep this person confidential, but I spoke to someone, uh, that works at CBC and they're pretty high up.
00:32:07.520And what I will say is the discussion that I had with him is the problem with you guys is you don't realize your ROI is viewership period.
00:32:18.120Viewership doesn't matter if it's on the TV.
00:32:20.380So why are you guys investing on TV viewership today is going to come through the phone.
00:32:25.240So your only metric and your only purpose is to try getting your news into as many people as humanly possible.
00:32:35.400It could be on your phone, but you get that message out there.
00:32:38.240So why are you guys so focused on these overproduced, you know, uh, uh, news networks?
00:32:43.400I don't know if that triggered something or not, but I noticed a massive change in CBC specifically on Tik TOK in the last, I think six months or so.
00:32:54.260They have so many more online producers that create Tik TOKs, um, where they never had that before.
00:32:59.980It was only like basically just repurposing content, re-editing it, but now you have actual producers doing it.
00:33:05.680And so it's good that they're actually making that shift in the mindset because they need to get the news out.
00:33:13.400To where people are and they were never doing that.
00:33:15.780And, and, you know, you don't need $1.4 billion each year to be able to do that.
00:33:21.240I do it for free on my free time and my reach, I would say is probably equal to what theirs is now only because I've ramped down.
00:33:30.000Well, I'm going to have to urge you to stop giving tips to the CBC and how they can reach more people.
00:33:34.880Cause I, I think that the fewer people they reach, uh, the better.
00:33:38.220I'm just, I'm, I'm, I'm perfectly happy to watch the viewership, uh, die and then try to focus more and more money on that.
00:33:43.400Um, all right, Mario, thanks so much for your time.