00:00:45.000We will not embrace the ideas that have destroyed countries, destroyed lives, and we are going to fight for freedom on campuses across the country.
00:01:01.000Truth is, I know millions of people, in fact, that over 100 million people that are struggling with some kind of pain, whether it knee pain, back pain, joint pain, back pain, and exercise or getting older or whatever it might be.
00:01:12.000I'm so impressed with the team at Relief Factor.
00:01:52.000Well, we're thrilled about Second Vote on exposing some of the corporate wokeism that has been happening over the last couple of years.
00:02:02.000Why don't either of you could take this?
00:02:04.000Tell us why did you, how did Second Vote come to be?
00:02:09.000And, you know, Dr. Black, I think you have a great anecdote on this.
00:02:14.000Well, I'm going to let Diane tell the story, but we have been researching corporate social activism or what we now call wokeness since 2012, but I'll let Diane tell the origin story.
00:03:53.000And that's the reason for the name of Second Vote, because their second vote is with their money in their pockets.
00:03:59.000So I think Dave should talk a little bit more about what has been done over these last nine years.
00:04:04.000Well, Diane and I both grew up from very humble circumstances.
00:04:10.000We're a couple of poor kids who have lived the American dream.
00:04:15.000And that American dream is based upon great Judeo-Christian values that have really formed this nation.
00:04:22.000And as Second Vote began and we began to research what's really going on with where our money goes after we spend it or donate it, we discovered a lot of that money is funding radical leftist organizations that are attacking the American dream.
00:04:36.000They're not just attacking our institutions.
00:04:40.000Fundamentally, what really comes out of that is they're attacking what has made America the light of the world since it was founded in 1776.
00:05:33.000The Macy's is a great story in that we have a lot of followers at Second Vote.
00:05:38.000We've had about 300,000 followers, but we also are connected to other great conservative organizations.
00:05:45.000So the word gets out through our research about what these corporations are doing.
00:05:51.000A lot of people through our website had directly contacted Macy or perhaps even called Macy's and commented about their support of abortion.
00:06:01.000And so right before Christmas, several years ago, we get a call from Macy's Public Relations Department, and they say, please change our score on life, on the life issue.
00:06:12.000We're going to discontinue our matching grants for abortion.
00:06:16.000And so we were able to change their score from a one, which is extremely liberal, to a three, which is neutral, which is where we want companies to go is to go neutral.
00:06:26.000On the Target issue, when Target announced their transgender bathroom policy, men could go into women's bathrooms.
00:06:32.000We ended up with 4 million visitors to our website.
00:06:36.000The bad guys did take us down, but we got ourselves back up.
00:06:39.000But we had an anywhere but Target for Christmas campaign, and we brought down their revenues by a billion dollars.
00:06:44.000And I say we collectively by everybody who followed the information and took the action.
00:06:50.000And we brought down their stock price also by about 17 or 18 percent.
00:07:07.000No, I was just going to say that people don't realize the power that they have in their pocket.
00:07:11.000It's more than just to purchase an item.
00:07:13.000It is also to drive the things that they believe in.
00:07:16.000And so making those calls, I know when I was in Congress, if we had five calls in our office for something that people say we like or we don't like, we paid attention to that.
00:07:26.000And so these corporations, you don't have to have 3,000 people to call.
00:07:30.000All you need is just a number of like 50 to call.
00:07:35.000And then they realize, wow, they are watching and we have to respond to that.
00:08:54.000Again, we've been telling people for nine years about this corporate activism, but in the last two years through the campaign, the last presidential campaign, now everybody sees how these corporations are behaving.
00:09:08.000But in the meantime, they haven't been hearing the voice of the conservatives.
00:09:25.000Look, it doesn't matter what your politics are or who you voted for.
00:09:28.000Everyone should have the right to express themselves freely.
00:09:32.000Sadly, the big tech monopoly has instead opted for silencing tactics and censorship.
00:09:36.000To fight back against big tech's control of the internet, I use ExpressVPN.
00:09:41.000Ever wondered how free to access tech giants make all their money?
00:09:44.000Well, by tracking your searches, video history, and everything you click on by building a profile on you and then selling your sensitive data.
00:09:51.000When you use ExpressVPN app on your computer or phone, you anonymize much of your online presence by hiding your IP address.
00:09:59.000That makes your activity more difficult to trace and sell to advertisers.
00:10:03.000What's more is ExpressVPN encrypts 100% of your network data to protect you from eavesdroppers and cyber criminals.
00:10:09.000What I like most is how easy it is to use.
00:10:12.000It takes just one click to protect all your devices.
00:10:14.000That's why ExpressVPN is rated number one by CNET and Wired.
00:10:30.000That's E-X-P-R-E-S-S-V-PN.com slash Charlie to get three extra months free with my exclusive link.
00:10:37.000That's expressvpn.com slash Charlie right now to learn more.
00:10:44.000And so the name second vote is that you argue that the first vote is obviously where you show up and vote in the ballot box, but the second vote happens every day, which is the combined purchasing power of all grassroots conservatives.
00:11:00.000So give us some hope because I talk to a lot of people about this that are Trump supporters.
00:11:42.000I wear this necklace that says hope, and I have hope.
00:11:46.000I don't take this off because I believe if we as conservatives were to get together and actually do this together, that we would see a huge difference because it's all about money.
00:11:57.000Let's face it, corporations are about making money.
00:12:00.000And if we, as conservatives, which is over 50 percent of the country, we're really actually doing this, and that's the reason why Dave and I are just excited about getting the word out there: is that people can make help us make a difference.
00:12:14.000So, we implore them to go to secondvote.com, find out about where you're shopping, and then shop the right way.
00:12:20.000So, let's get to some specifics on how you actually grade these companies.
00:12:23.000I'm pleased to say, right here, Coca-Cola has a one score, which is liberal.
00:12:35.000You guys don't just see a story and say, Okay, you guys go through a lot of digging.
00:12:40.000Walk us through that and then let's go through some of the examples.
00:12:44.000Well, the uh first of all, people I would like people to appreciate we have nine PhDs who are principally economists, but people very familiar at looking at this kind of information that have helped develop the scoring methodology as well as the actual scoring itself.
00:13:01.000And the scoring is not just a simple one plus one equals two, there's much more to that mathematics than that.
00:13:08.000So, we capture information about yes, what dollars are the corporations donating, but what are they also doing with supporting banquets or dinners for nonprofit organizations that may be bad actors?
00:13:24.000What are the corporate executives saying?
00:13:31.000By weighting it, I mean we put different value value amounts to it, and ultimately it comes together as a score between one to five, with the 1.00 being as left as you can be, and then a 5.00 being as far right as a traditional Judeo-Christian American.
00:13:52.000So, and you'll see scores that might read a 1.17, 1.26.
00:13:58.000And one thing, Charlie, for people to appreciate is: you know, we go through all of this information for these big corporations, but you know, 80% of America is still small business.
00:14:08.000So, we do say shop small businesses first, shop local.
00:14:13.000And to go back to the issue of what Diane was raising about, say, Starbucks, you know, we live in Gallatin, Tennessee, and next door we have Hendersonville.
00:14:23.000We have 56 small local coffee shops in these two communities.
00:14:27.000We also have a couple of Starbucks, but you can get a great cup of coffee.
00:14:31.000You don't have to go to Starbucks, who is rated.
00:14:35.000I have their total score right here in front of me.
00:16:11.000And they were even bad before we all heard about the transgender issues.
00:16:15.000But you know, Charlie, the good thing about this is let's turn this to a positive.
00:16:19.000Yes, we have a lot of negative here, but the positive is it's easy to find out what the alternatives are because in secondvote.com, people can see that.
00:16:28.000They can see, well, I'm getting ready to go in to get a cup of coffee, but Dunkin' Donuts is much better.
00:16:34.000And it's just right across the street.
00:16:36.000So some of these things might be more difficult that you'd have to sacrifice for.
00:16:40.000But, you know, a lot of them are really small.
00:16:42.000But if we all did this, even the small would add up to something big.
00:16:47.000And we would get the attention of a lot of these companies that would maybe say, maybe this is not as important as we thought it was because we're losing dollars.
00:17:53.000And there are quite a few companies that we know their names that Hobby Lobby that certainly are corporations stay neutral on almost all these issues.
00:18:06.000In fact, many companies are neutral because traditional benevolence or traditional charity at corporations was really feeding the poor, helping with local clinics to help those that are not covered by insurance.
00:18:23.000So historically, and this is what neutral companies do: they give their money to things that are not going to aggravate 50% of the people.
00:18:32.000So we do still have corporations, but I will say, if you go to our database, and we do provide alternatives, but you are going to see a lot of bad actors.
00:18:44.000And so what are the ones that would surprise people if they found out that they were more on the liberal side?
00:18:52.000For example, on your website, Chick-fil-A, which I, you know, I started to boycott Chick-fil-A years ago.
00:18:57.000I still find Chick-fil-A in our office, and I get very upset.
00:19:00.000Just yesterday, I saw some people hiding in the corner eating Chick-fil-A, and I made them go outside because Chick-fil-A fund pro-abortion groups, right?
00:19:08.000Even though they say they're Christian, they're BLM activists, right?
00:19:13.000And they kind of pretend that they're Christian and they really actually fund the opposition.
00:19:22.000And it shows how objective your rating is because people like to think Chick-fil-A is this wonderful company and they're not.
00:19:30.000Talk about some of the surprises that people would be blown away with.
00:19:33.000And then I want to get into the details of how people can download this app and use it as a day-to-day reference.
00:19:39.000Yeah, Chick-fil-A is a difficult story because until recently, they were one of our greater than 3.00 scored organizations, but they have caved under pressure.
00:19:54.000And that is indeed extremely disturbing.
00:19:58.000But another surprising story is USAA, which really advertises to the military.
00:20:05.000And yet they're very bad on open borders.
00:20:09.000And they help support sanctuary cities through the United States Hispanic Chamber of Congress.
00:20:16.000And so here we have men and women who are protecting the integrity of our country and protecting our borders.
00:20:23.000And yet USAA, which reaches out to veterans specifically to purchase their insurance products, are supporting a bad actor.
00:20:32.000You know, what's interesting, Charlie, is these companies have never really put into their TV commercials what they do with your money behind the scenes.
00:20:40.000If they were to do that, it would be a game changer.
00:20:43.000If I could afford to make those commercials, I would love to make those commercials because they don't tell people what they're really doing with their money.
00:20:50.000And so when I tell veterans about USAA and what they're doing with open borders and sanctuary cities, they can't believe it.
00:20:58.000Yeah, I'm just looking at some of them right here.
00:21:00.000The lowest score that I've seen of any company on secondvote.com is Victoria's Secret.
00:22:00.000We have immigration or border control.
00:22:03.000And then we have extreme environmentalism or non-scientific environmentalism.
00:22:09.000And so on all six of those issues, they have to, for somebody to score one, they've got to be actively involved in funding attacks on all six of those issues.
00:22:27.000Who's your wireless provider, ATT, Verizon, or T-Mobile?
00:22:30.000What if I told you PeerTalk uses the exact same network as one of those carriers, same towers, same exact coverage, but it literally costs you half?
00:24:42.000And the dollar circulates in the community, so it becomes worth more than a dollar.
00:24:45.000So there are a lot of benefits by shopping local.
00:24:48.000But then as you go to purchase gifts at all, let's look at the big chains that are scored higher and ideally scored a 3.00 or higher.
00:25:01.000So you can't approach this very logically and methodically and reasonably.
00:25:08.000So those are some of the things we look to do.
00:25:11.000Yeah, we try to make it as easy as we can when you get on the app because if you get on there and let's say you're purchasing something, you're at a store where they sell it and you're looking at it before you go in and then you find out, oh my gosh, I've driven here and I cannot purchase this gun at Dick's because of their liberalism.
00:25:29.000There is a part of the app that will say they're down the street, there is a private owner that may have that same gun that you could go to and it would match your values.
00:25:39.000So we do try to help people to understand that they're not going to be stuck with not being able to purchase what they need, that there are other alternatives, but it is about the alternatives.
00:25:50.000Are you starting to see Republican lawmakers wake up to this?
00:25:54.000Because I would love to see this also be a metric and a scorecard of what corporate donations our lawmakers take when they run for office.
00:26:02.000I mean, you served in Congress, and to be perfectly honest, you know, Republicans cut the taxes of all these companies that hate America.
00:26:10.000Are you starting to see that change a little bit amongst some of the lawmakers that you still talk to?
00:26:16.000No, it's a really difficult thing to say because there are so many representatives there in Congress.
00:26:23.000But when I was there, I tried to help people understand what we were doing and how it was important for you to decide.
00:26:29.000There were times where I would send checks back because frankly, an organization would send me a check and it was like, no.
00:26:36.000Now, I did have a friend that said, you shouldn't send it back.
00:26:39.000You ought to, you know, give it to, go ahead and put it in your account and then give it away to somebody.
00:26:45.000But I wanted the message to go back that I don't want your money.
00:26:48.000I don't like what you represent and I'm not going to represent you.
00:26:51.000Now, not everybody will do that because, frankly, sometimes, Charlie, and you know this, it's difficult to raise money and legislators are always wanting to have what they need in order to win that race.
00:27:04.000But I did have a number of my colleagues that say, wow, this is a real eye-opener, and I'm not going to take money from these particular people any longer because they don't represent my values.
00:27:14.000And furthermore, I don't want the people in my district to think if they see I got a large amount of money from that organization, that in any way that, so if they're really pro-life, for instance, and they took money from a company that is giving a lot of money to the other side, the pro-abortion side, that you wouldn't want to say, well, I took money from some place like that.
00:28:32.000You know, just help me through that because I've become to the place where I just think they quite honestly don't care very much.
00:28:41.000Charlie, I think what's interesting is, for instance, you brought up Enterprise earlier, and we spoke to the executives of Enterprise because they were not happy with the score from Second Vote.
00:28:54.000And as we explained to them what our research revealed with what they were supporting, the CEOs we were talking to, they kept saying, no, we don't support that.
00:29:12.000And so there's the rub: it's a big company.
00:29:15.000The CEO isn't really paying attention day to day on the micromanagement of what's happening down here, but they created this diversity office.
00:29:24.000Whoever leads that diversity office most likely is going to be a pretty radical individual.
00:29:28.000And they're going to get that company engaged in things that the founders of the company would have never done.
00:29:34.000A lot of the people in the C-suite would not be engaged in.
00:29:38.000And then they get caught by discovering that their own company is engaged in behavior.
00:29:44.000And it's pretty hard getting them to even understand that, yes, this is what you're doing.
00:29:49.000So now we've got to convince the C-suite to intervene, the board of directors.
00:29:54.000If they really don't believe in this, why are they continuing to do it?
00:29:58.000But we've seen time and time again where the C-suite doesn't really know what the diversity office was.
00:30:05.000And now, you know, they're now talking about a new position in the C-suite, the chief purchase officer or purpose officer, chief purpose officer.
00:30:23.000You know, one of our goals ought to be to eliminate the diversity office in every academic institution, every organization.
00:30:31.000The diversity office is the source and focal point of the problem.
00:30:36.000But Charlie, I'm not willing to give up.
00:30:38.000I'm just not willing to give up because I know that if we get a loud enough voice, as the Democrats do, and that doesn't always take a lot of people, but it takes a lot of people willing, or it takes a small group of people willing to actually get out there and say it.
00:30:53.000Because I can tell you, it does make a difference when you get a call.
00:30:57.000And so not only do we want people to use second vote for their idea, for their purchase power, but we also want them to be active.
00:31:06.000Tell them, I don't like what you're doing.
00:31:10.000I'm not going to any longer spend money with you.
00:31:13.000And that is the other point of this: yes, with a power in the purse, but there's also power in the voice because when they get these calls, it does make a difference.
00:31:21.000And so I'm so grateful that you're giving us this opportunity to talk about what the conservative can do.
00:31:28.000I have so many friends that say, Well, what can I do?
00:31:57.000And it's secondvote.com to ND, just to make sure how it's spelled.com.
00:32:03.000Use the promo code Charlie when you go through it.
00:32:05.000It should be the go-to shopping guide for every single one of our listeners.
00:32:10.000So you know whether or not Lowe's or Home Depot or Wendy's or McDonald's or Burger King.
00:32:15.000And if every one of our listeners, which is a significant audience, just made 10 different purchasing decisions, that makes a big difference and also supports the good guys as well.
00:35:04.000And just like some of the ones that you would expect, Pure Flix and kind of Cornerstone.
00:35:11.000But there's some on here that are actually pretty surprising that have really, really good scores, as I mentioned.
00:35:17.000But FedEx, you know, 1.83, not very good, you know, kind of dipping below there.
00:35:25.000So in closing, guys, I just want to close out this segment here.
00:35:28.000I just want to re-emphasize the point that every single person has power in this process, that they could step up.
00:35:35.000And you have to, if you wouldn't give your money to Planned Parenthood, then don't go buy a trinket or a hamburger that will go give money to Planned Parenthood for you.
00:36:27.000But we should also reward the good guys as well.
00:36:30.000So I want to thank you guys for the great work you're doing.
00:36:33.000Any closing thoughts from either of you?
00:36:36.000Well, Charlie, I will just say what you have just said is that people don't realize the enormous power that they have in their pocket.
00:36:42.000And that power can be used if we all came together and we said we're going to use this power together, we can make a difference.
00:36:50.000Listen, the Democrats do it every day in different ways.
00:36:54.000And we just have to get used to not necessarily just go, everybody going their own way and thinking, well, I'm working hard and so on.
00:37:02.000But no, we can come together and the power of our purse really will make a difference in the way that this country operates.
00:37:08.000I have hope in that people will do that.
00:37:11.000And I would say that most people think that we have to have a majority of Americans with us, but really all we need is a minority that is bigger than the minority on the other side.
00:37:24.000And that, I think, is what you've been doing with your messaging, your mission.
00:37:28.000That's what we're trying to do with our mission.
00:37:31.000We just need to find those patriots that are willing to be committed to how they handle their money, that they're good stewards, and that they're thoughtful about where they spend and donate their dollar.