00:00:50.000We will not embrace the ideas that have destroyed countries, destroyed lives, and we are going to fight for freedom on campuses across the country.
00:01:50.000Is first, you know, we complain very loudly when companies funnel money to woke stuff, right?
00:01:55.000They put all this money towards garbage.
00:01:58.000So it follows that we should be happy and thrilled when they do the opposite.
00:02:01.000Talk about the core values at UFC, Dana, and kind of why you came to this decision.
00:02:07.000Well, you know, as you get into negotiating a new big sponsorship deal, you know, where you're going to be in long-term business with somebody, I always want to be, I'm at a point in my life, I'm going to point in my career where we're going to get the money no matter who we do the sponsorship deal.
00:02:25.000You know, everybody's like when they start talking about being a sellout and you did this.
00:02:29.000I'm going to get money from whoever I end up with.
00:02:36.000I want to be with somebody that I am aligned with.
00:02:39.000And I know that, you know, obviously all the controversy that's gone on with Anheuser-Busch and Bud Light over the last, however long it's been.
00:02:47.000But when it comes to core values and what they really are as a company, and then the reason that they've been this unbelievable, powerful, American-built business, a lot of their core values align with mine.
00:03:04.000As far as military, I'm a big supporter of military and law enforcement.
00:03:09.000I love their, you know, their thing that they do.
00:03:17.000Where they have spent like $44 million over the last however many years for scholarships for fallen heroes, you know, whether it's military or first responders.
00:03:32.000And I could go on and on for days about how much I am aligned with Anheuser-Busch.
00:03:38.000Hey, whenever there's a big natural disaster in the United States, they turn the plant into a water bottling factory and they've done like 100 million bottles of water for people in need during natural disasters.
00:03:51.000So as we got down to it, we started to talk and I met with the CEO of Anheuser-Busch.
00:03:58.000And so, look, you know, a lot of people in the last couple of months, you could see that the effort against, you know, Anheuser-Busch was very, very successful.
00:04:06.000The question is, what does success look like?
00:05:03.000You know, I could have picked anybody.
00:05:06.000I picked Anheuser-Busch and I picked him for all the reasons that I laid out for you.
00:05:10.000And yeah, there's no doubt that, you know, the fact that Anheuser-Busch wants to be in business with me, they know exactly what they're getting.
00:07:08.000Is that it's lead, follower, get out of the way, as General Patton would say.
00:07:12.000And, you know, Dana, you're admired by so many people because you really don't care what people have to say or the pushback or the nonsense that you have to receive.
00:07:19.000And as a leader, you have to make decisions.
00:07:21.000It's very easy for people, a spectator, to say, oh, you know, to kind of play, you call it Monday morning quarterback or all that kind of nonsense, right?
00:07:28.000But here's the thing is you've been proven to be a patriot, been proven to be an entrepreneur.
00:07:31.000And by the way, in a business that is not easy to run, you know, I haven't run something your size, but I've run about a $100 million deal here with Turning Point, Turning Point Action, and what we have going on here.
00:07:43.000And there's a lot of people that think they can always tell you what to do and they know what to do better than you.
00:07:49.000But, you know, Dana, I think it's important that people understand, though, that, you know, the attitude that you bring to the UFC, the attitude you bring to this country is one that has always pursued excellence, has been good for the country, good for your fans, good for your fighters.
00:08:03.000And honestly, you know, there are many other forks in the road, Dana, that you've been through where people were overwhelmingly giving you negative feedback.
00:08:10.000And it turns out your gut instinct was right.
00:08:12.000And as an entrepreneur and a leader, I'm sure you could, you know, reflect on those situations.
00:08:16.000So I just, I find it funny when people that have never built a darn thing in their life are willing to go sit on their tail and run their mouth against entrepreneurs and people that have worked 20-hour days for 30 years to build something beautiful and excellent.
00:09:43.000And I mean, it's also, you've had to manage insane issues.
00:09:46.000I mean, the Russia-Ukraine thing, Israel-Palestine thing, through your talk about that, Dana.
00:09:51.000It's not as if you've been immune to controversy, but you've proven that you can do that in a way with freedom of speech issues, you know, threading the needle, having both sides equally respected and still producing an excellent type product.
00:10:03.000And I just want to reiterate this for people that are just tuning in, you know, because some people are emailing us.
00:10:07.000They say, oh, my goodness, you know, I have an issue with this.
00:10:18.000Would you rather have Anheuser-Busch go and sponsor some insane left-wing lackadoodle thing?
00:10:25.000Or what do you say, hey, we're going to go sponsor the most patriotic conservative sports league out there and say we want to make good for a mistake we made.
00:10:34.000Dana, just rationally, it's like, actually, it's a move in the right direction, isn't it?
00:10:38.000And let me say this to the people that are listening.
00:13:17.000That is mypillow.com, promo code Kirk, including the MyPillow 2.0 mattress topper, my pillow kitchen towel sets, and so much more.
00:13:25.000Call 800-875-0425 or go to mypillow.com, use promo code Kirk, mypillow.com, promo code Kirk.
00:13:34.000So, Dana, I don't want to go too deep into private conversations, but it is true, though, that other sponsors in the past have sometimes gotten angry with some of your political statements.
00:14:01.000It's about being with like-minded people that, you know, feel the way I do, look at things the way that I do.
00:14:10.000Not everything is going to be perfect all the time, but I've had a great history with my sponsors.
00:14:16.000You know, I think when we're talking about, you know, the beer deal, when I was saying this was based on way more than money for me, so for people to come out and say, oh, it's all about the money, I already make money.
00:14:46.000And everybody that comes into the UFC knows what this business is about.
00:14:52.000It's and what I'm about and what I stand for.
00:14:56.000And, you know, I don't have problems with sponsors these days.
00:15:01.000You know, I'm not going to say that everything has been perfect or whatever, but for the most part, this decision to go with Bud Light was based on anything but money.
00:15:12.000So, Dana, there's been a fair amount of criticism from just general people towards sports in general.
00:15:17.000How have you navigated, you know, staying loyal to your audience and delivering excellent products and not pandering to all of this like end racism?
00:15:26.000I can't watch an NFL game anymore, Dana, without kind of the virtue signaling stuff.
00:15:30.000How have you allowed UFC to rise above it?
00:15:32.000I mean, Donald Trump comes to your events.
00:15:34.000It's as if he's walking into a MAGA rally, as you mentioned, even in downtown San Francisco.
00:15:38.000And it's one of the few sporting events I can watch where masculinity is elevated, where I don't feel as if there's all these external pressures.
00:15:47.000How have you really allowed UFC to be immune from all of these different pressures and infiltration campaigns that we've seen with these other sport leagues?
00:16:01.000As far as the UFC goes, the business, we stay out of politics.
00:16:04.000Donald Trump has been a fan of this thing since day one.
00:16:09.000When this first started, arenas didn't even want the UFC.
00:16:15.000Trump and I started a relationship 20-something years ago because he actually picked up the phone and reached out to us and said, hey, bring it to the Taj Mahal.
00:17:32.000No, it's exhausting and it deteriorates the product.
00:17:35.000So, Dana, I just want to say in closing, you've been an amazing American patriot.
00:17:39.000You stuck your neck out for Donald Trump when other people ran to the hills.
00:17:43.000I was there in 2016 in Cleveland, and you gave one of the most powerful speeches about loyalty, about friendship, about your love of this country.
00:17:51.000And you have personally, you know, been attacked by the media time and time again, but you always rise stronger.
00:17:56.000And a lot of different ways people have compared you and Trump together.
00:17:59.000And I know that friendship is as tight as ever.
00:18:01.000And that was really, really admirable to me.
00:19:48.000When the government used emergency edicts during COVID to restrict the gathering and worship of churches, three pastors facing the risk of imprisonment, unlimited fines, and their own churches being ripped apart took a courageous stand and reopened their doors in the face of a world that chose to comply.
00:20:03.000The Essential Church is a feature-length documentary that explores the struggle between the church and government throughout history.
00:20:10.000The story uncovers those who have sacrificed their lives throughout history for what they believe in.
00:20:15.000Rediscover why the church is essential and how we prove this stand remains true from a scientific, legal, and most importantly, a theological and biblical perspective.
00:22:10.000So this is all this kind of phantom recovery that's all built on government debt and government spending, when in fact we want government debt and spending to be falling, not rising.
00:22:21.000If you look at the domestic side of the business side of the equation, it's not looking very good.
00:22:28.000Look, when you have 70% of Americans, Charlie, who've been telling pollsters for the same thing for the last two years, whether it's the Fox Poll or the Gallup poll or the MSNBC poll, when you have 70% saying that the U.S. economy is headed in the wrong direction, and another 70%, maybe the same 70%, saying that their own personal finances are worse today than they were three years ago, that's telling you that Americans are onto this gambit.
00:22:57.000They get it, that this is an economy that feels like it's running on fumes right now.
00:23:26.000And it is a, I think we would agree, Steve, it's a goofy economy, right?
00:23:30.000It is, it is strange with the stock market, asset prices.
00:23:35.000But the most important thing that I hope people highlight is that this is not actual small business, entrepreneurial driven economic growth.
00:23:44.000This is largely driven by deficit spending, isn't it, Stephen?
00:24:32.000Well, it's almost as if they want it to blow up.
00:24:34.000And so let's talk about the inflation number.
00:24:35.000You know, they're saying inflation is 5%.
00:24:37.000You know, I talk to any business owner.
00:24:39.000Costs are up anywhere between 15 to 20%, Steve.
00:24:42.000What is the actual inflation number and how do we calculate it?
00:24:45.000Well, you're raising another good point is that, you know, if you look at the official forecast numbers right now, they say inflation is 4% to 5%.
00:24:53.000By the way, remember, I want to remind your listeners and viewers that when Trump left office, the inflation rate was 1.9%, or I mean, less than that.
00:25:12.000But the fact is, when I literally, when I'll be walking down the street and somebody will recognize me from being on the Charlie Kirk show or being on Fox News, and people will accost me and they'll say, why do you keep saying inflation is only 5%?
00:25:26.000They say to me exactly what you said, Charlie.
00:26:40.000Even when I talk to people who hate Trump, I say, okay, maybe you don't like some of the things he says or some of his actions or January 6th, but you've got to love what he did, his policies.
00:26:49.000And then they say, yeah, I kind of like his policies.
00:27:10.000So if you want to buy an average price home today, which is about $450,000 to $500,000, you used to have to pay about $1,500 a month mortgage payment.
00:27:21.000Now you're going to pay $3,200 a month.
00:27:24.000So in other words, the mortgage payments have doubled on a house for 30 years.
00:27:42.000I don't always make predictions, and it's always tough to figure out what's going to happen with energy or housing.
00:27:48.000But I'm going to make a prediction on your show.
00:27:50.000Housing prices are going to have to come down because people, and just even in the area that I live, and I live in Washington, where we're recession-proof, right, in Washington, D.C. Even in Washington, D.C., the home prices are starting to come down because people can't afford it any longer.
00:28:06.000Those higher mortgage rates hurt the home buyer because you have to pay more in mortgage interest rates.
00:28:12.000And they hurt someone like myself who owns a home because guess what?
00:28:16.000Biden has depressed the value of my property.
00:28:18.000Yeah, it's just kind of a chicken and the egg thing.
00:28:22.000But, you know, for example, here in Phoenix, which is one of the fastest growing, if not the fastest growing market, there just isn't inventory enough to then depress home prices, right?
00:28:52.000So I agree, Steve, in certain markets where there is oversupply, but in some of the hot markets that are hot as a pistol, Dallas, Atlanta, Austin, Houston, and Phoenix, Denver, I don't know if that's going to happen.
00:29:07.000So again, you make a good point because America is really like two countries right now.
00:29:12.000You know, I've talked about this over the last, it's red state America and it's blue state America.
00:29:16.000So blue state America, where people moving out of, you're seeing a big, big decline in housing values.
00:29:21.000But you're living in Arizona, which is a red state, mostly a red state.
00:30:02.000Yes, the number of people, Americans who are applying for a mortgage to buy a house, that number has fallen to its lowest level in 20 years.
00:30:11.000Steve Moore, by the way, the CNN article is so proud to ask.
00:30:27.000So Steve, let me just play devil's advocate because during the Trump administration, I remember one time there was a big celebration when Trump said, you know, almost 4% growth.
00:30:38.000What makes this different than the actual material economic healthy growth that you helped engineer and you helped pioneer under President Trump?
00:30:48.000Well, first of all, I'll say that even Donald Trump spent and borrowed too much money.
00:30:53.000And I tell the president that when I see him.
00:30:56.000So, you know, politicians like to spend money.
00:30:58.000And I'm not going to just blame Democrats for this, you know, $33 trillion of debt we have right now, Charlie.
00:31:04.000I mean, unfortunately, it's both parties to run up this debt.
00:31:08.000And it's going to blow up and really bankrupt our country if we stay on this course.
00:31:15.000But look, the growth under Trump was private sector growth.
00:31:20.000We had too much government, but most of it was driven by investment, new technology, increases in manufacturing.
00:31:27.000And we saw big Real income gains for median income families.
00:31:33.000So from the four years that Trump was in office, according to the Census Bureau, so that's the gold, you know, gold standard of economic data, they found that the average family income rose by $6,400 when Trump was president.
00:31:54.000So, Steve, another question our audience has is about the stock market.
00:31:59.000Why is it that the stock market, it went down a little bit earlier in the year, and then we had these bank failures and they were posting 400, 500-point losses on the Dow.
00:32:11.000The working theory that makes sense to me is that the Fed quietly expanded its balance sheet back in the spring when all these bank failures occurred.
00:32:19.000And when the Fed expands its balance sheet, cause and effect, you're going to see asset prices go up.
00:32:25.000We see hyper-inflated price to earning ratios continuing.
00:32:29.000I think that 33,000 on the Dow is still so ridiculously overpriced, considering how crummy the economy is.
00:32:37.000And how many dollar bills are still on the sidelines, Steve Moore?
00:32:42.000Well, first of all, let's talk about the stock market because, you know, we've seen from the time that Ronald Reagan was president through the end of the Trump administration, we saw the biggest boom in the wealth of American households in the history of the world, where the Dow went from 1,000 to 33,000.
00:32:59.000And so, you know, you never bet against the American economy.
00:33:02.000You never bet against the U.S. economy and American businesses.
00:33:06.000Now, that being said, now, since Biden's come into office, the Dow was roughly, I don't remember the exact number, it was around 33,500 when Trump left office, and it's about 33,500 today.
00:33:18.000So you'd think, oh, it's being leveled.
00:33:20.000But no, it's not level because of 18% inflation.
00:33:23.000So in real terms, the stock market's down by 18 to 20% since Biden came in.
00:33:51.000Is that therefore, if you're, let's say you have a Schwab account or TD Ameritrade, whatever, or you have a wealth advisor, if you're, at the end of the year, when you get your reports, if you are not posting a 15 to 20% return on investment, you're actually getting poorer, aren't you, Steve?
00:34:07.000We estimate that the average 401k plan, and I've got the vast majority of people watching or listening to this show have a 401k plan, has lost about $30,000 since Biden came into office.
00:34:19.000So that's a big loss in people's wealth and their retirement income.
00:34:26.000And so if we don't dramatically cut spending, I'm talking about trillions of dollars of immediate and long-term spending, then we are going to live through a perpetual new normal of structural inflation of 10 to 15% annually.
00:35:05.000Number one, that every single penny of any of this aid that goes to Ukraine and Israel should be paid for by cutting other government spending.
00:35:21.000All of this craziness that's going on in the world, what's happening in the Ukraine, what's happening with Hamas, all of this is a direct result of Biden's war on American energy.
00:35:31.000If I were in Congress, I would say, if I were Republican, and this is what I want you to help me on: Republicans say, We're not giving you one dime of more money for this until you open the spigots and produce more American energy.