Join Jack and Jack as they talk about Charlie Kirk's cameo on South Park, the new Sidney Sweeney ad, and more. Sponsors! Noble Gold Investments is the official Gold Sponsor of the Charlie Kirk Show, a company that specializes in gold and physical delivery of precious metals.
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00:02:43.000Of course, he's playing, you know, paying homage, I guess you could say, to a Brooke Shields ad from 1980, and where, you know, there's a very similar monologue and they're using a pun, of course, jeans and jeans with the J and the G. And the left is in, I have to say, they're just in complete meltdown mode over this.
00:03:02.000They are completely losing their minds.
00:03:04.000And again, by the way, this is just a commercial, right?
00:03:09.000And I love this because, and, and Blake, I want to throw it to you because whenever the right used to get upset about, say, like Dylan Mulvaney or one of these things, wouldn't they always say, oh, it's just a commercial?
00:06:30.000It was the radicalization just from the reaction of this advertisement has been has been amazing to witness.
00:06:37.000Every time that a leftist screams about Sidney Sweeney being some sort of like, or the ad being some eugenicist ad or Nazi propaganda, I think like a thousand more young men register Republican.
00:07:40.000Well, so let's look at where we were in advertising a year ago or even two years ago when we had the likes of Dylan Mulvaney being a corporate, the face of a corporate brand.
00:07:52.000We had the likes of the plus size models.
00:07:54.000Remember the plus size models were feeded upon us in Times Square and in marketing campaigns all across the German Shepherd for years.
00:08:55.000And it's it, so, and yeah, we've got a bunch of videos reacting to this, but think of the billions and billions of dollars that were spent on these mass marketing campaigns to try to tell us that the 2019 American Eagle model was as I'm just going to say it, it was as attractive as the 2025.
00:09:18.000I mean, I don't know, maybe some people are into that.
00:09:20.000Um, I'm not really that much of a bedon-ka-don guy myself.
00:09:24.000I'm sure that I'm sure that they're out there.
00:09:26.000I've certainly met guys like that when I was in the military, but you know, I'll go for the 2025 all day long.
00:09:33.000And I'm sorry, like you're you want young men to not be attracted to Sidney Sweeneys.
00:09:38.000Like, you could you could spend all the money in the world.
00:09:42.000Elon Musk could come up with the greatest AI, input all of the knowledge of the entire world, and it will not be able to come up with a computation that will make young men not be attracted to Sidney Sweeney.
00:10:40.000We begin with the backlash of our new ad campaign featuring actress Sidney Sweeney.
00:10:44.000Yeah, the ads are for American Eagle, and the tagline is Sidney Sweeney has great genes.
00:10:49.000Now, in one ad, the blonde-haired blue-eyed actress talks about jeans as in DNA being passed down from her parents.
00:10:55.000The play on words is being compared to Nazi propaganda with racial undertones.
00:11:03.000The pun, good genes, activates a troubling historical associations for this country.
00:11:10.000The American eugenics movement in its prime between like 1900 and 1940 weaponized the idea of good genes just to justify white supremacism.
00:11:22.000Despite that backlash, American Eagle stock has been soaring.
00:11:51.000Well, you're not allowed to ask those questions, right?
00:11:53.000You're not allowed to talk about genetics, even though some of the most popular, most touted companies last couple of years was 23andMe and Ancestry.com.
00:12:03.000But you're not allowed to talk about genetics.
00:15:47.000I see it because, you know, I watch like kids' media.
00:15:48.000Charlie, I'm sure they're seeing Boat and Andrew because we have little kids and I never remember anyone in kids' media looking like that before.
00:15:58.000But, you know, just to go back to Sidney Sweeney, I think, Charlie, what you're saying is it's because, you know, the qualities that she has are just naturals.
00:16:20.000So, first of all, I like on the septum piercing thing, there's kind of two theories you'll see.
00:16:25.000One is kind of there is this element where sometimes it's a psychological theory that women will like egg on each other, supposedly in like a you-go girl sort of way.
00:16:39.000They'll egg each other on to doing things that make you less competitive, like in the basically in the dating market in competing for the attention of men.
00:16:48.000So you'll be like, Does this septum piercing make me look good?
00:16:51.000And you're like, Yeah, it makes you look great, sister.
00:16:54.000And like, even subconsciously, they realize it doesn't do that, but that's a good thing because you want you want the competition to be sabotaged.
00:17:03.000Another theory, frankly, you could kind of relate it to the social contagion with transgenderism, where women are, you know, young women.
00:17:15.000This is the theory in that Abigail Schreier book where women who are in their teens and they're sort of traumatized by suddenly, you know, they've hit puberty, they're suddenly getting male attention, and some of them find that very uncomfortable.
00:17:29.000And this uncomfortable thing sort of drives them in the direction of, oh, maybe I just don't want to be a woman at all.
00:17:35.000And you kind of, you do the whole dramatic, you know, identifying as having no gender or being male.
00:17:41.000And that's like a way to secede from male attention.
00:17:44.000And maybe like really disgusting body deformations, like piercing your septum, getting a really hideous tattoo, or even just getting incredibly fat.
00:17:53.000These are ways of sort of cutting this off.
00:17:56.000It gets you away from that uncomfortable element of attention.
00:18:00.000Like everyone's so afraid of receiving attention from others that feels uncomfortable at all that they do that.
00:18:08.000So there's kind of competing theories out there.
00:18:11.000Another one on the flip side, this is a common one with tattoos, is that if you get a tattoo, it actually does increase the attention you get, even though most men find them less attractive.
00:18:22.000A lot of men will basically hit on women who have tattoos because they perceive that they'll be really easy, that they'll shown a pattern of making bad decisions.
00:18:33.000And maybe the next bad decision they'll make is going out with them.
00:18:36.000So there's a lot of things that go into it.
00:18:39.000And I do think you are correct, though, that a lot of the appeal of Sidney Sweeney is like, we need to analyze this when it's the most straightforward thing in the world.
00:18:46.000Sidney Sweeney is thin, has good symmetry, has like a generally good appearance, has no weird deformations, no weird traits added to her, and she has good natural assets, as it were.
00:18:59.000And like the fact that you even need to explain that at all is exactly why the left has lost a cultural narrative.
00:19:06.000So to circle back to that big picture thing I wanted to bring up, the most interesting thing about this is that really for our entire lives and our youth, the left was associated with like youthful beauty and like the stereotypical right winger would maybe be like an old church mom like lecturing you about something or this like grumpy old man and now it's like the left itself is coming out and saying oh this image of like an attractive young woman selling jeans that's a right wing message a far
00:19:36.000right message even thank you for doing our work for us i suppose guys i um i have to i'm gonna take the the body mod and then the sydney sweeney question body mod i i I might get in trouble for this.
00:19:51.000I might get my second Media Matters article for this, but I think that body mod, not always.
00:19:57.000I think there's some people that are just creative.
00:19:59.000I mean, it might be kind of the tattoo instinct that they feel like it's a form of creativity.
00:20:04.000I think a lot of it, though, is spiritual darkness.
00:20:07.000I think there is a tendency to modify the natural, to take away from God's design when there's spiritual darkness present.
00:21:47.000We got to ask, we'll have to ask Bobby Kennedy about that one.
00:21:50.000Secretary Kennedy is our American Eagle.
00:21:54.000EBT president's fitness test they were doing today.
00:21:57.000No, but if you look at this and Duncan, go ahead.
00:22:01.000Oh, so I mean, Dunkin' Donuts as well.
00:22:03.000You know, they were kind of Dunkin Donuts also had, and that was a male in this case, but they basically put out an ad where he's like, I'm basically the king of summer.
00:22:12.000And it's very clear that this is like, it's like, guys, this is the stuff that people were into for years and years and years.
00:22:20.000You go back to the 90s, all commercials looked like this.
00:22:40.000And so when you think about things like that, you think about things like last year, White Boy Summer was a huge trend that was going around.
00:22:48.000And it's very clear that this is the way the country is moving.
00:22:51.000And what I want to be clear is it's not quote unquote moving far right.
00:22:56.000It's moving back to the center where everything always was.
00:23:00.000Yeah, guys like girls who look like Sidney Sweeney.
00:25:11.000I'm just saying, like, people were suggesting that the whole pushback to the Sydney Sweeney ad was contrived, that it was manufactured, that there wasn't any popular support for it.
00:25:20.000But I mean, if that's true, I mean, there has been so much coverage of this from the left.
00:25:27.000Like, they're playing right into our hands if this is manufactured.
00:26:43.000I just, I want to read some quotes from the MSNBC article about the shift towards whiteness because it really is.
00:26:50.000It's like you just take a time capsule back to the gobbly goog they were writing eight years ago.
00:26:55.000The backlash to the ad has been swift and fierce, and some of it, at least, if you ask me, is fair.
00:27:02.000The internet has been quick to condemn the advertisement as non-inclusive at best and as overtly promoting white supremacy and Nazi propaganda at worst.
00:27:12.000These critics point to the copy and the implication of calling a white person superior because of their genes.
00:27:19.000In the videos, Sweeney exudes a sort of vintage sexiness that caters to the male gaze.
00:27:26.000She embodies the near-mythological girl next door, beautiful but low-maintenance femininity that dominated media in the 1990s and the early 2000s.
00:27:36.000Together, the campaign feels regressive and not retro, offensive and not cheeky.
00:27:44.000The advertisement and the choice of Sweeney as the sole face in it and the internet's reaction reflects an unbridled cultural shift towards whiteness, conservatism, and capitalist exploitation.
00:27:57.000And Sweeney is both symptom and participant.
00:28:01.000Man, this person would get an A in some incredibly stupid college class in like 2015.
00:28:09.000I mean, this is the college cabal is still very much active.
00:28:12.000I don't think we should ever assume that we've fully like smited these ignoramuses, but like this is, I mean, yeah, there is a shift towards opening the culture back up and feeling free to make, you know, provocative statements and ads and comedy and all this stuff.
00:28:30.000This is all a good thing, but these people, we have not beaten them fully.
00:28:35.000I think everybody needs to like slow their roll and understand just how pervasive this ideology will be.
00:35:30.000I genuinely would love to know, like, how does that feel like a show you watch, like a cartoon show you watched growing up is now it's lasted long enough to satirize you.
00:35:42.000All I can say is that there are numerous things that are happening this summer and have yet to happen that I can't quite comprehend and that I can't quite grasp.
00:35:51.000Andrew knows about one that will not be public until it actually happens.
00:35:55.000That is kind of like a larger than life moment.
00:35:58.000Yeah, I mean, look, I can throw every cliche out there, but when I first saw it, I just laughed.
00:36:04.000I was like, I honestly thought, because I first saw it on some Twitter account I didn't recognize, I was like, this is 100% AI.
00:36:11.000Like, that was my first initial reaction.
00:36:13.000Was like, come on, this is somebody that just kind of spent a bunch of money on AI.
00:36:16.000And then I saw other accounts post it.
00:36:36.000Let's not take ourselves so seriously, right?
00:36:40.000That's a signifier of how far we've come in the impact that we're making.
00:36:44.000And I think it's, I mean, look, their other episode on Trump the other week, I mean, people had a lot of mixed reactions or negative reactions, and I'm just going to take it.
00:40:03.000So I thought I'd maybe ask Charlie, like, if they could make sure Eric Cartman uses like one line that you like to use or has like one kind of tick of your, like, what would you want them to have in it?
00:40:15.000Um, probably what is the probably what is a woman is a pretty famous one, or um, would you like a hat?
00:40:21.000That line has been pretty has gone pretty viral.
00:40:32.000Um, one of the ones that went super viral is uh, liberals are all rage and no wisdom.
00:40:39.000And so, but I look forward to just kind of all the little small details.
00:40:43.000And honestly, with like the security behind me, uh, it's just it goes to show, though, and I mean, it's needless to say that what we have done has really permeated the culture.
00:40:56.000I think more so than we even realize at times, right?
00:40:59.000As the actual, I mean, we know it's big, we know it's broad, we know it's impactful, but this is a whole lot of people.
00:41:06.000I have you, you can just sit there and just not say anything if you want, but I mean, I have been blown away personally because I've walked with you in public places and I'll be and I have taken you to a couple places where I thought would be you'd be protected and kind of nondescript or whatever.
00:41:25.000And it's like selfie after selfie after selfie after selfie.
00:41:29.000And I mean, you could be in midtown Manhattan and you're getting stopped all the time for selfies, like people that love you.
00:41:34.000Negative and positive, might I add, in mid in midtown Manhattan.
00:41:39.000I'm sure, but I'm telling you, I've taken you to very blue places and you get stopped a lot and a lot by young, young people, like specifically in that like 15 to 25 age age range, sometimes younger even.
00:41:52.000But those are the ones that will stop you.
00:41:54.000And for me, it's constantly a reminder, like, whoa.
00:42:00.000Because I've worked with you for so long.
00:42:02.000I remember one of my first times working with Charlie, we were at the airport.
00:42:06.000We were, you know, I forget which airport, but it was, you know, a big airport.
00:42:10.000And there was one kid that stopped Charlie and gave him a fist bump.
00:43:51.000But it would not be possible without, of course, the Turning Point USA chapter and all the field work, but then also the editing team and the filmers from VI, right, Brian and Terrell.
00:44:34.000It is otherworldly because, you know, the campus stuff always had a little bit of resonance and virality, but it went from like a pocket conservative niche thing.
00:44:42.000Like, okay, I got a couple million views to now a household, not just name, but the South Park thing, which is what's so interesting, a household concept.
00:44:52.000Meaning, Charlie at a table debating a kid.
00:44:56.000It's like that visual has like set in similar to like who wants to be a millionaire, right?
00:45:01.000Like it's like a very, or like Jeopardy or Wheel of Fortune, right?
00:45:05.000It's something that when you show it, people like, oh, yeah, I know what that is.