00:10:29.340and through identity politics lenses, rather than trying to truly understand your political
00:10:36.960opponent, so to speak, or truly understand the other side so that you can actually engage in
00:10:41.320fruitful discourse between, you know, there's a not insignificant portion of the conservative
00:10:46.640base in Alberta who is actually against Alberta independence. And they need to be reached because
00:10:54.300they are an important voting bloc. And we share probably 90% of the same ideas about most things.
00:10:59.340and if you can't have um a friendly and and high level and intelligent discussion with them well
00:11:08.540then you're you're you're missing a great opportunity uh so derek so i was doing a round
00:11:14.040table over there one of the questions that came up was along the lines that the left side seems
00:11:18.860to be quite coordinated and they work together and they don't really fight amongst each other
00:11:22.600It seems like it's a big machine. But you would say the counter to them is a bunch of organizations like yours and then smaller doing their own thing. Do you think that there's a competitive advantage against taking on the regime that we're all kind of in our own lanes doing our own thing? Or do you think it would make more sense if somehow we all came together to work to take on the regime media?
00:11:47.920i mean i guess what we define as media is is nebulous to begin with uh some things are very
00:11:55.940clearly media uh you know the big independence that'd be rebel juno western standard i think
00:12:03.560it's fair to say those are the three big independents and then and then there's a lot of
00:12:07.820solo uh practices or it might be war two-man shows you know there's there's an army there's
00:12:13.260there's a bunch here tonight um and some might call themselves media some might just say content
00:12:19.440creator it's it's fuzzy for the most part you know we all try to at least not engage in friendly fire0.99
00:12:28.540we understand generally who the opponent is there's exceptions to that there are some jerks0.97
00:12:33.580as there is in anything and i try to put my own jerkish instincts aside but i i don't think0.95
00:12:40.780you know one big conglomeration is likely to succeed we did try that already it was the sun
00:12:50.560news network and that was an honest to god attempt with major capital behind it uh they brought in
00:12:59.940uh actually there's there's an interesting uh clip from stephen harper on a panel or in some
00:13:05.280interview somewhere at one point not that long ago where he says that helped destroy the rest of
00:13:09.980the conservative resistance in the legacy media because they took all the good ones out of
00:13:13.720everywhere and they brought them into one spot. And then Sun News Network didn't make it. There's
00:13:18.520reasons for that. It was largely the government did not treat them equally and TV licensing as
00:13:22.840all the other competitor networks. Oddly enough, it was the Harper government that didn't treat them
00:13:27.180fairly. And it collapsed. And then from there, it broke into a million pieces. And Rebel News
00:13:36.000came directly out of there. And a lot of others kind of picked up the ball, some of them returned
00:13:42.180to the legacy media. I think having our guerrilla war style, decentralized model actually works
00:13:49.980pretty well for us. The right or non-regime media is at its strongest right now in Canada
00:13:58.480than it's probably ever been. And it's good because when you say, remember the height of
00:14:05.520fox news in the united states you know we're talking you know right post 9-11 and everyone
00:14:10.040got their talking points from bill o'reilly that was bad its consumers didn't know it but they
00:14:16.160were consuming a just a different kind of regime media uh and one of the scary things that's dawned
00:14:24.720on me in the last few years was without my knowing without with me believing quite explicitly the
00:14:33.740opposite, that I'm this brave, independent opponent of the regime media, I realized
00:14:39.760there's times where I was a part of the regime media and I didn't even know it.
00:14:45.380Even at times where I explicitly thought I'm fighting the good fight, I was a part of it
00:14:50.680because I had been propagandized. And I think of myself as a free thinker. I think of myself
00:14:56.240as someone who just doesn't take the party line and the government line. I think outside that.
00:15:02.320And for the most part, I do. But everyone's got those few sacred cows. Every one of us have got sacred cows. And I look back and I think, I look back at some of the coverage we did when I was thinking we were brave and independent. And I look back at that and I'm like, that's the regime media. And it's my own words. And that broke my heart.
00:15:25.440So just to jump in here, it seems like our sense-making machine, our sense-making apparatus
00:15:33.420has been broken and regime media is, it does not make sense because it's not a truth-based
00:15:40.940machine at this point. So I think the hunger for independent media in many different domains and
00:15:47.740you describing the different facets of different media is part of its strength because it speaks
00:15:53.820to different things that people will be interested,
00:15:59.560let it be all the live streams going during the trucker convoy,
00:16:02.940which fueled somebody's sense-making of that event in real time.
00:16:08.860And that's something that will continue to grow
00:16:11.600outside of the regime media because the demand is there.
00:16:15.960I think people are more and more skeptical of any regime media.
00:16:20.620Well, there's still people who aren't fully convinced, but I think it's starting to grow because people realize that the world doesn't make sense and they're looking for different perspectives.
00:16:32.700Even if they don't agree, they're looking for different perspectives.
00:16:36.640They're looking for, let it be, long-form discussions.
00:16:39.160They're still looking for kind of news highlights of things.
00:16:42.200They're looking for, well, is what was said at this event actually what was said?
00:16:46.940Maybe they quote something out of context and maybe now they want proof of any of this to keep the record clean that people can reference.
00:16:58.320So there's different ways that people will interact.
00:17:02.160I've noticed quite a few times now, one of the ways to build audiences, and this is not even a left or right thing, is to get into more of the entertainment side of things.
00:17:11.820The rage, the outrage, the clickbaiting, all that kind of stuff.
00:17:16.740And I got to commend you, Derek, because a lot of work that I've noticed from Western Standard doesn't go down that road, but you also bring the other side and sometimes it's in a favorable light.
00:17:28.240And then people will be like, wait a minute, why are you providing a platform for that?
00:17:31.780Or why are you adding that, well, it's the truth, but not a twist to it.
00:17:38.660When you guys started getting into this, was there a temptation to kind of sensationalize this, build an audience, get those clicks, get those YouTube dollars? Because if you look closely, that seems to be what a lot of people want. They want to be entertained, not necessarily receive journalism.
00:17:55.180Well, I'll say that the only temptation exists in once you figure out how the YouTube algorithm works and what words it likes to see capitalized in titles and, you know, what...
00:19:11.420and uh so we never no i don't we never really you know considered being sensationalist for
00:19:17.720clicks we just we just tell interesting stories have you been tempted derek to put the uh we
00:19:22.680smash we own or anything like that in caps and of your stuff yeah i mean the uh that's what the
00:19:28.280algorithm rewards uh and those who follow down that and i i also as i said i uh i i don't uh
00:19:38.260I don't engage in friendly fire, even with my competitors, I consider them friendly competitors, I generally want them to succeed. So I don't I won't name names, but you know, some will do that, engage in that a bit more. My instructions to my editors and my journalists who are writing a story, I say, when you're coming up with your headline or a video title, go somewhere if Buzzfeed is at one end, and a really well written
00:20:07.860but dry as the Sahara Frazier Institute report is on the other, be somewhere in between.
00:20:15.380Be somewhere in between. It's got to be factual. It can't be overly sensationalistic,
00:20:21.000but it's got to be interesting. If you write a story and you don't have a good headline on it,
00:20:24.880it is like a tree falling in the forest and no one heard. And Drew Barnes is here. I serve with
00:20:31.740drew drew knew me in my political career when i was in the analogy of the old bull and the young
00:20:38.220bull at the top of the hill looking down at a field of cows i was the young bull i wanted to
00:20:44.760find the first cow and um you know i'm a bit older more more seasoned now you know everyone you know
00:20:52.280the story you know the young bull says let's run down there and have a cow and the old bull says
00:20:59.180let's walk down the hill and have all the cows um and so that's that's the attitude i've taken
00:21:08.560towards uh the journalism we do is we're walking down the hill it builds our credibility it builds
00:21:18.080trust in our brand uh and you know those on the left are never going to like us anyway we're not
00:21:24.120trying to be the Calgary Herald circa 2002 where everybody left the right the hard left the hard
00:21:32.160right everyone can read it um and and be somewhat satisfied everyone's going to find something in
00:21:37.420it for them we're not in that media environment we're never going to go back to that environment
00:21:40.780we are siloed so I know who our readers are they extend from the center right to the hard right
00:21:48.380And we're not going to make everyone happy in there, but we are for them, but we're going to pay them the respect of not bullshitting them and not overtiring their algorithm.
00:22:01.720And so, yeah, we're not going to have trust with a left-wing reader.
00:22:04.940We're not for them, but we want to not abuse the trust of our core readers.
00:22:11.280And that's why I take the approach now of the old bull walking down the hill when we're running a headline.
00:22:16.580well the knees catch up to that old bowl so there's no more running at that time um now
00:22:23.420that we're taking on the the larger media so ctv's global cbc's there's kind of like four
00:22:30.640different paths in my mind uh to be a competitor to kind of take them on the regime fight fire
00:22:36.060with fire to kind of just do the same thing uh fight fire with water try to extinguish them
00:22:42.860throw some gasoline on that fire or just let it burn out on their own because maybe they're on a
00:22:49.500path where they're going to kind of just fizzle out because people don't trust them anymore there
00:22:54.180was something like eight percent of people now still watch the cbc and that's it um so we'll
00:22:59.720start with james on that one uh do you think there's a path or maybe multiple paths to fight
00:23:04.320the regime if you try to develop a parallel institution and it does well you may have the
00:23:10.960traditional like the regime media trying to emulate what is working on that yeah what also
00:23:18.560might happen is you might have them just becoming the dominant institution that people say like well
00:23:25.960this is better we trust it more and it fizzles out both of those may happen but you also may
00:23:32.400still have the state intervene and or try to prop up or try to squash the competition so i i do think
00:23:40.580Alberta independence could be part of the solution if there's no more funding for regime media in
00:23:47.840that. It changes the playing field a little bit in a way that we haven't really seen that
00:23:52.720experiment in Canada. So maybe that's part of the solution. Mike? You know, there's that old phrase
00:24:00.260of sunlight is the best disinfectant, right? And so what we try to do when we come to these events
00:24:06.720where we know that there will be people present
00:24:10.480who are maybe not the best faith actors.
00:24:14.940We welcome them, of course, like you say.
00:24:17.180But we have two cameras running from start to finish,
00:24:20.540capturing every speaker, every word that they said.