00:26:14.700Um, they said he was like the Elon Musk, except more mysterious at the time. He was the lightning
00:26:21.640genius. Okay. And when there's this article in, uh, I think it's the New York time, or sorry,
00:26:28.160the London times from in the, you know, 1700s, right, right about the time we're starting to
00:26:34.420break away. And he's coming to town to talk to the, to the, uh, King. And they said, be careful.
00:26:40.160Everybody in London should leave because he's been messing around with lightning, and we think that he's bottled it, and he's come up with a lightning gun, and he tends to burn down the entire city of London.
00:26:51.500The guy was a genius, and nobody understood him.
00:32:26.620Tell people who have not heard about it why this is an important book.
00:32:32.060Not only a good book and a fun book for your family and for your young adults, but it's important.
00:32:38.580you've been saying something lately that's really stuck with me which is that we don't know our own
00:32:44.700story anymore as americans as citizens of the west as descendants of the ideological lineage
00:32:54.120of the god of abraham isaac and jacob we don't know our story and chasing embers is just like
00:32:59.760this entire summer for Torch is another way to infuse the values of our culture through stories
00:33:09.520into the minds of the next generation. And we do that in a way that's not just like sit down and
00:33:14.560read this history story, because most kids don't want to do that. We embed it into this really
00:33:19.340thrilling dystopian story that my favorite review we ever get, Glenn, is my mom handed me this book
00:33:26.420And I don't want to read it because I don't really like Glenn Beck, but actually it's really cool.
00:33:31.100And hopefully at the end, they walk away and they have a love for some of these real stories, like the story of William Tyndale, the man who wanted to get the Bible to the world, the story of Squanto, who helped save the American colonists' lives.
00:33:44.200These are the foundational stories of who we are.
00:33:47.040And now we have a new way to teach them to the TikTok generation, like you said, who's not reading.
00:33:52.920but now we have a new way with this audio book hopefully to get them into the gateway like you
00:33:57.520said so um the the stories that you know we've we're embedding history into it because they
00:34:04.280they are searching for history and there's this group of these extremists that the corporation
00:34:09.800is trying to kill and they live out in the you know the wilds um and they are assembling the
00:34:17.000pieces of our history back together and nobody really knows the whole story um and so there it's
00:34:23.940there is this journey of discovery and the the stories that we are telling the history stories
00:34:29.800it's not long and involved they're just little pieces and it's really it's just a little nugget
00:34:35.760that we're hoping that your kids will go wow that sounds really good what was that person
00:34:41.540and then go and start to do a journey on their own
00:35:11.120but I partnered with American journey experience early on and we tested out a series of maybe 15
00:35:17.460history stories on the age group that the book is written for. And we put them in a room and
00:35:23.160we told them these stories multiple different ways. And we asked them which stories resonate
00:35:28.420with you and why, what sticks with you in these stories. And we picked the stories that created
00:35:33.760the most debate, the most discussion, stories like Raul Wallenberg, who lied to save lives
00:35:40.240during World War II, there was a hot debate between 12-year-olds and 16-year-olds about
00:35:46.020whether that was the right thing to do. And so we knew, okay, this is a story that's going to
00:35:49.540resonate. This is a story that had modern application for these young people. And we
00:35:54.500picked it and then we would thoroughly research it and we would test it at every level on the
00:35:59.560audience target, which is starting around age 12, but also we have adults that read the book now
00:36:05.940and tell us they really love it because it's very much, I mean, our, yeah, our goal was like
00:36:10.480Harry Potter to where you're an adult and you can read it and you love it, but your kids will love
00:36:15.720it as well. I mean, that we, it's, it's made for young adults, but we were hoping that the parents,
00:36:22.000you know, there's, there's something about, you know, kids shows. Disney was great at this.
00:36:26.840His, his stories were aimed right for that same age group, but you could go as an adult and you'd
00:36:31.820love it you'd love it i know i heard adults i've had adults come up to me a lot and tell me that
00:36:37.180as they were reading the story they were on the edge of their seat at one time i was sitting near
00:36:41.400someone who was reading it and they were reading it it's probably a 45 year old and that's such a
00:36:48.420high compliment to us that it's it's thrilling all ages we're really grateful so you've got all
00:36:56.820these kids on tiktok and and social media um how do you convince them you know a 13 year old that
00:37:06.100the answer to the problems of the digital age you know is in a dusty old book that nobody relates
00:37:14.680to anymore this is your genius glenn and the answer was to forbid it it was to take these
00:37:21.120stories that are so accessible to us that are being offered to us in so many different ways
00:37:26.420You can have a book on your doorstep in four days if you want any book in the whole world.
00:37:31.740And in Chasing Embers, we took all those books that we want everyone to read, the stories we want everyone to know, and we made them forbidden.
00:37:45.800And so they became something worth fighting for instead of something that we take for granted.0.55
00:37:50.500And I think that that kind of adventure infused in the idea of a story is the way that we're going to hook this next generation, that they're seeking out something forbidden, something countercultural, something that's going to start the kind of revolution that we want, essentially a revolution back to the founding principles.