Best of the Program ｜ Guests： Jeff Rosenblum & Jeffrey Tucker ｜ 1⧸18⧸22
Episode Stats
Words per Minute
166.86736
Summary
Glenn Beck's new book The Great Reset is out now, and it's a must read. Also, a story about COVID and a cover up that will blow your mind! Also, on January 6th, facts you've never heard that you'll never heard before that'll blow you mind.
Transcript
00:00:00.000
Fiji Airways is on sale now. Fly from Toronto via Vancouver to Fiji with round trips starting
00:00:06.080
from $1,554. For a destination or a stopover, Fiji is where you want to be. Fiji Airways is
00:00:13.640
now a part of the One World Alliance and has joined the Advantage program. Enjoy warm island
00:00:18.660
service and earn seamless global benefits. Book now at FijiAirways.com or visit your travel agent
00:00:25.440
today. Conditions apply. Hey, great, great episode today. I mean, hour number two was
00:00:33.460
rocking my world. I don't know what to think. We had somebody that told us a story about Anthony
00:00:40.460
Fauci and the welcome group, the big guys over in the UK about COVID and a cover up that you've
00:00:48.980
never heard that'll blow your mind. Also, January 6th, facts on January 6th, you've never heard
00:00:56.380
that will blow your mind. We start the show with great news on the Great Reset, some things
00:01:02.540
that are happening, and we end the show with marketing. The world is changing. If you're
00:01:09.040
a business person, you need to listen to hour number three, Exponential, a book that just
00:01:15.820
came out today by Jeff Rosenblum that is fantastic, explaining how things are changing and how
00:01:23.780
we all need to change with it. Don't forget to subscribe to BlazeTV at BlazeTV.com slash
00:01:28.920
Glenn. Speaking of The Great Reset, if you use the code TheGreatReset, you'll save 15 bucks
00:01:34.320
off your subscription to BlazeTV. Book is also available now at GlensNewBook.com. It's the number
00:01:40.740
one book in the country, The Great Reset by Glenn Beck. Get it at GlensNewBook.com. Here's the podcast.
00:01:44.880
You're listening to The Best of the Glenn Beck Program.
00:01:59.520
So, I read this article from brownstone.org about a week ago, I think, and it came out from Jeffrey
00:02:08.720
Tucker, and he reviewed Jeremy Farrar's book. Jeremy Farrar is a professor at Oxford University.
00:02:19.280
He's the head of the Wellcome Trust, which is, he's the largest private investor in gain of function
00:02:32.000
and other things like that. Sketchy, I think, sketchy things. And he is, he was very, very involved over in
00:02:42.140
the UK with the messaging and everything else and all of the lockdowns, et cetera, et cetera.
00:02:49.460
But Jeffrey Tucker, as he's reviewing his book, he says, there's some things in here that kind of
00:02:58.060
poke its head out at you. He says, let me just quote some of the book. Now, this is, again,
00:03:07.400
written by the guy who was Anthony Fauci. By the second week of January, I was beginning to realize
00:03:13.880
the scale of what was happening. I was also getting the uncomfortable feeling that some of the information
00:03:18.940
needed by scientists all around the world to detect and fight this new disease was not being disclosed as
00:03:25.160
fast as it could be. I didn't know it then, but a fraught few weeks lay ahead. In those weeks,
00:03:31.720
I became exhausted and scared. I felt as though I were living a different person's life. During that
00:03:38.320
period, I would do things I've never done before. Acquire a burner phone, hold clandestine meetings,
00:03:46.560
keep difficult secrets. I would have a surreal conversation with my wife, Christiane,
00:03:51.920
who persuaded me that we should let the people closest to us know what was going on.
00:03:57.820
I phoned my brother and my best friend to give them my temporary number. In hushed conversations,
00:04:03.560
I sketched out the possibility of a looming global health crisis that had the potential to read as
00:04:10.400
bioterrorism. If anything happens to me in the next few weeks, I told them nervously,
00:04:15.140
this is what you need to know. Wow. That's, and that's just the beginning of this. Jeffrey Tucker
00:04:24.300
is, uh, is here. He's the one who brought this to my attention. Jeffrey, how are you, sir?
00:04:30.700
Good. I love, I love hearing all that stuff. That's just great. You know, he wrote this,
00:04:35.340
uh, Farrar wrote this in, uh, in, uh, the book came out in August. I, how did we miss this? How,
00:04:41.780
I mean, this is crazy. I don't know. Yeah, I agree. I, I, I tend to read all these books because
00:04:48.380
I'm just voracious. I've been writing about this ridiculous subject since January, 2020. So I'm,
00:04:53.760
you know, uh, I love this stuff, but when the book came out and you've got to figure he wrote this
00:04:58.460
over the summer, I think there, there might've been more of an atmosphere of openness, uh, back
00:05:04.340
then, uh, that's since been sort of closed. They've gotten more hush hush since that time. And I think
00:05:09.440
maybe Farrar thought it was okay to reveal all this stuff since the pandemic is ending and everything
00:05:15.640
was kind of calming down and he wanted to write, uh, his story. Um, but now looking at it, um, you know,
00:05:23.600
after all this time, here we are in January, 2022, it, it, it's spooky and it, and it plays right
00:05:30.500
into, uh, uh, a sense that we've all had something with very, very wrong world, somewhere between,
00:05:38.760
uh, the middle of January and then the middle of March. So, you know, what was going on? And we know
00:05:46.480
now from their own words, what they were doing for the better part of, uh, a month or six weeks,
00:05:53.440
they were trying to figure out if this was a lab leak, if the lab leak, and there were,
00:05:59.060
he reports to being 80% sure that it was, and whether the leak was deliberate or accidental
00:06:05.000
didn't really, uh, matter to them. They needed to figure out the political spin. So here you have,
00:06:13.580
and, and, you know, they got on these meetings. This is, I think he reports of something like January
00:06:18.320
30th. Yeah. They had a profound, this is likely a leak. So they met in a zoom call on February the
00:06:25.700
first. Um, you know, so Collins and Favre and Fauci and various other, uh, health, uh, uh,
00:06:34.760
scientists with, with whom they were connected and began to sort of mop and map out the strategy for
00:06:40.520
dealing with the lab leak. And it's, it's not that now, I mean, he even said 80% chance. Um,
00:06:47.680
he, I mean, why would you have burner phones and clandestine meetings? Why would you be worried
00:06:52.040
about somebody offing you if this was a, if this was natural, it, that, that doesn't make any sense
00:06:59.160
at all. No, it doesn't make any sense at all. And I guess from my point of view, especially I've never
00:07:06.020
been a, I'm not enough of a scientist or expert to know if it's a lab leak or not. And in some sense,
00:07:11.400
it doesn't actually matter. What matters is that they believed that it was okay. So that's what
00:07:17.720
dictated their, their, their response. So here you have the world's top, most influential ruling
00:07:23.800
class, public health, um, I guess, experts, blah, blah, blah. Instead of trying to figure out the
00:07:29.580
demographics of, of deaths, the nature of the virus, you know, the best therapeutics, for example,
00:07:34.860
uh, and, and being honest and open with the public about what was coming and what to do,
00:07:40.380
they spent that critical whole month of February plotting a response, a political spin. It basically
00:07:49.780
engaged in a coverup in his own words with burner phones, clandestine meetings, uh, sleepless nights,
00:07:56.220
and so on. So I think it's just a scandal. And, and you can look at other information that shows that
00:08:02.880
that report that came out of nature magazine saying, Oh, it's not a lab leak. That was written
00:08:08.940
four days following that first zoom call. And, but here's, what's interesting about that article.
00:08:17.840
They sat on it for the better part of February and didn't release it until March 17th. Now that
00:08:27.880
was the day after the, uh, Fauci Burks, uh, Trump news conference announcing, uh, the national
00:08:35.020
lockdowns the day following. And suddenly they're, they're telling the whole world, it's natural.
00:08:40.720
It's not a lab leak. So all of this is just, you can say, Oh, that's just a coincidence. I don't
00:08:46.680
think so. They planned this whole thing out. And of course that article came under grueling
00:08:51.340
criticism for the rest of the year. And now we know it was just, it's just nonsense,
00:08:55.540
but it's political spin. Uh, so, so tell me, tell me a little bit, tell, tell me a little
00:09:03.560
bit about Jeremy Farrar and the, the welcome trust, because from what I understand, I know
00:09:08.820
very little about it, but welcome trust is a group that I think up until the eighties,
00:09:15.100
maybe the nineties still were kind of embracing eugenics. Uh, I mean, it's a really kind of
00:09:21.400
spooky, uh, group, isn't it? Or do I have that wrong?
00:09:27.600
Uh, that's my understanding. So we, I don't think we have anything in the U S like it, except
00:09:33.800
maybe the Gates, you know, Bill and Melinda Gates foundation, maybe, but it is private, but
00:09:38.600
it's funded by a lot of pharmaceutical industries too. And they dole out a lot of money for research.
00:09:44.420
So they've got every sort of public health scientists in England on their payroll. So
00:09:50.540
Farrar is a very powerful guy. Like Fauci is in this country with NIH. I mean, the NIH controls
00:09:57.080
50 billion. I don't know what the numbers are for welcome trust, but it's a, it's right up
00:10:01.340
there. So, uh, he's a very powerful figure. I mean, we're right up there with Fauci and
00:10:06.180
the rest of them. And they really important guy. And he believes like Fauci in gain of function
00:10:11.920
research. Oh, sure. No, they're, they're all dedicated to this, this disgusting, uh,
00:10:20.400
thing. Um, they think it's the coolest thing going and they, you know, and they, they were
00:10:25.120
working very closely with their friends at the Wuhan lab. And we know this, uh, they, that's
00:10:30.620
what, you know, that's where they got the information about the possible lab leak. And
00:10:33.360
they're trying to get the information out now, uh, Glenn, I didn't go into it, but there's
00:10:37.900
so much we need to learn here, but there's, but we know from Fauci's emails that, that
00:10:44.780
the U S UK and Australia all sent a delegation to China in the middle of February. I mean,
00:10:51.680
somewhere between like, I don't know, the 14th and 16th. It's very difficult for me to
00:10:55.120
reconstruct these timelines because it's all so confusing. We have just mixed information,
00:10:59.100
but there's definitely a delegation that went to China to figure out how it is that
00:11:03.960
they so successfully controlled the virus through lockdowns, you know? So they come
00:11:10.240
back from that and this is all because it's tax paid and whatever in part, uh, they come
00:11:16.140
back from that going up, kind of just figured out how to control this virus. We know now how
00:11:21.780
to do it. We have to lock everybody in their homes, quarantine, everybody, control the population
00:11:26.780
and socially distance and so on. So then they had, you know, following that little junket
00:11:32.060
to China, they had a full month to kind of work out the details and very crucially, very
00:11:37.900
importantly, they had to persuade Trump to do it. They had to persuade Trump to destroy the Trump
00:11:45.960
economy. Uh, how'd they do it for, for, uh, well, um, now that's what, you know, it's pretty
00:11:54.680
interesting because Scott Atlas reports a lot of this, but, um, so they, they went, first of all,
00:12:02.940
they relied on Burks because they figured Burks, he liked Burks and he didn't like Fauci. So they
00:12:07.380
relied on her. She went into him and persuaded him that this virus is from China. It might have come
00:12:14.660
from a lab, uh, and we needed to stop it. Uh, and there's a metric we're going to use, uh, called
00:12:22.120
cases. We're going to keep cases at a very minimum. There are not that many cases here. Now, if we shut
00:12:26.840
down the world, shut down the country, shut down all bars and restaurants and so on for two weeks,
00:12:33.220
then we'll get ahead of it. Uh, Trump, I think it was just a small meeting, right? We're talking
00:12:40.580
about Fauci, Burks, Kushner and Kushner had two friends, um, uh, with him and they just met in the
00:12:49.680
office and Trump immediately agreed. He said, okay, I'll do that. Now that was, uh, that was
00:12:54.880
over the weekend of March 12th and 13th. He had already shut down travel from Europe, but it was
00:13:00.820
that Saturday and Sunday where they mapped out a strategy for the lockdown. So, cause my feeling
00:13:07.240
was at the time that two weeks, what was a reasonable thing to do? Um, and then it just
00:13:15.120
started to morph. Uh, we didn't know what we were dealing with. So it, it was presented to him. Um,
00:13:22.700
uh, it seems almost kind of casually like, look, this is really going to be bad. Uh, but if we just
00:13:30.020
do it for two weeks, but I don't think that was their plan, was it?
00:13:33.980
No, they needed two weeks just to kind of warm them up to the idea. Then after two weeks,
00:13:41.140
they, uh, uh, went further and said, uh, listen, we've made a lot of progress, but if you open up
00:13:46.980
right now, you're going to reverse that progress. We need another two weeks. Then after two more
00:13:51.040
weeks, I went to him and said, and then finally Trump. And meanwhile, Trump is being praised by
00:13:56.020
the media, right? Right. So that was an unusual thing for me. He couldn't get, couldn't get over
00:13:59.780
that. Actually. He sort of liked that. He said, wow, everybody likes me. Uh, yeah, that worked out
00:14:06.440
well. Um, and so he gradually, gradually came around. Glenn, let me, can I just back up just
00:14:11.400
slightly? Because there's something, there's something interesting that I might've skipped
00:14:14.420
over in the last week of February, because how she was writing CBS news at the time. I'm talking
00:14:22.400
about like say February 25th saying, uh, uh, this virus is going to come. It's going to become
00:14:28.640
endemic. We don't need a vaccine. Uh, it's, it's going to be bad, but, uh, it's, we're going
00:14:35.920
to get through it because he's more or less saying what I would call like quasi rational
00:14:40.400
things. Right. Um, and then about, about, uh, about, about two days later, the first
00:14:46.900
evidence I can find where Fauci changes his mind, uh, on this is, I'm not going to say
00:14:52.520
two days. I think it was February 26th. He writes a private email of all people to Morgan
00:14:57.400
Fairchild. You probably remember her as the kind of the eighties actress, you know? Yes.
00:15:04.080
It couldn't get any more bizarre. Now Morgan Fairchild is in on this. Yeah. All right.
00:15:08.640
Morgan. Yeah. And she, she played Dottie and Peewee's big adventure, you know? Right. Um,
00:15:14.340
anyway, he's Fauci old man, you know, was convinced that she's a powerful social media figure that
00:15:21.520
everybody listened to. And he writes her and says, listen, you need to start warming people up to the
00:15:25.480
idea of lockdowns. We might have to close schools and churches and businesses and everything else.
00:15:29.320
That I think was February 26th. Now the, uh, very next day, the New York times, uh, very powerful
00:15:38.840
daily podcast hosted by Marco, Michael Barbaro with their top virus reporter named Donald J. McNeil.
00:15:45.420
And they, they ran, you know, a 20, 30 minute interview with the guy in which he's really
00:15:52.840
predicting the plague. Right. So he, he predicts something like four and a half million Americans
00:15:57.000
are going to die, makes no reference to the demographics of death, just really a level of
00:16:03.860
panic. That was very uncharacteristic for the New York times, right? Very. Why would the New York times
00:16:10.000
be trying to whip up a public frenzy over, over the coming disease? I mean, it's, it's just not
00:16:17.220
the style of the newspaper. Jeffrey, I'm going to have to have you back because, uh, I've only got
00:16:21.440
a couple of minutes here left in this segment, but, um, uh, go ahead and let's finish what, what you,
00:16:27.080
uh, what you just started. Yeah. Yeah. Okay. Uh, well, this concerns, uh, Donald McNeil,
00:16:33.560
right. Uh, the report now, uh, so he writes an article February 28th saying we should go medieval
00:16:40.460
on this. We shouldn't use traditional public health. We should shut everybody in their homes
00:16:43.720
and lock down the highways and block the planes and so on. So it gets crazy stuff, right? I just
00:16:48.800
don't believe that the New York times would be saying these things unless they had some kind of
00:16:53.420
green light from NIH, NIH, Fauci and Collins and the rest of it. In other words, this was the turning
00:17:01.260
point sometime between February, say February 20th and February 28th, uh, when I, you know,
00:17:09.420
for lack of a better term, the ruling class decided that they're going to destroy everything.
00:17:14.400
And, uh, it's super creepy. And I, we've got, there's so much we need to know. Donald McNeil,
00:17:20.160
by the way, it was later sacrificed, as you well know, uh, fired from his job and so on. Um,
00:17:25.640
once he played his appointed role, he was no longer useful. And so he was, now he's just writing
00:17:30.980
himself to attack by himself. It's COVID by the way. Jeff is really weird. I feel like we live
00:17:37.900
in a, a Jason Bourne movie, you know, it's bizarre. I agree with you. And you know, as much,
00:17:47.220
and you think about this stuff all the time as I do. And I, I obsessively read every, uh, leak,
00:17:53.140
everything. And I feel like I only understand, you know, maybe 15%. Oh yeah. Yeah. There is so
00:18:02.040
much investigation. It's going to consume us for the next, uh, long time. Yeah. Uh, Jeffrey,
00:18:08.700
I'd love to have you back and we'll continue to tell the story. Um, you're a great storyteller and,
00:18:12.920
and thank you for all of your hard work on this. Uh, Jeffrey Tucker, you can follow him
00:18:18.200
at his website, uh, brownstone.org or on Twitter, Jeffrey A. Tucker. The name of the article is
00:18:28.420
The Lab Leak, The Plots and Schemes of Jeremy Farrar, Anthony Fauci, and Francis Collins. More in a
00:18:36.600
minute. This is the best of the Glenn Beck program. And we really want to thank you for listening.
00:18:48.200
If you are a business person, uh, you run your own small company, you have any kind of business that
00:18:58.920
you do online, uh, or in, you know, brick and mortar, you need to listen to a hour number three
00:19:04.960
of today's podcast coming up in about 25 minutes. I have, I have a guy that I would pay him just about
00:19:11.180
anything to, to consult me, um, and, uh, and business. He is absolutely brilliant. One of the
00:19:19.340
best minds out there, I think. Uh, and, uh, he's coming in. We're going to talk about business a
00:19:26.460
little bit and, uh, how to succeed and what you can do to succeed. That's coming up in just a few
00:19:32.700
minutes. Uh, Julie Kelly is also with us. Um, she's a senior contributor. I don't know if you've,
00:19:37.500
if you've gone to America greatness, uh, or AM greatness.com, it's American greatness,
00:19:43.420
the website, but they have a lot of great stories. They have a really good coverage on pretty much
00:19:49.860
everything America that you might care about. Um, and she is, she's one of the people,
00:19:56.400
one of the only people, uh, that has really gone in and looked at what the, the Capitol riot
00:20:03.420
and the people who were in jail, what their living conditions, uh, are, what's really happening.
00:20:10.440
Nobody really wants to do this for some reason or another. And Julie has a new book, uh, that is
00:20:15.920
out called January 6th. And I wanted to spend just a few minutes with her, uh, today. Hi, Julie.
00:20:25.300
Oh, you, you are, uh, you're welcome. Thank you for the work that you are doing, uh, on January 6th. I mean,
00:20:31.160
it's a, it's a very difficult topic because nobody wants somebody to be able to go in and smash things
00:20:37.620
in the Capitol and get away with it. Scott free. Um, however, what's happening is just seemingly
00:20:44.980
radical injustice when grandma is going to jail and people like Ray Epps, just, we don't even,
00:20:57.660
That's exactly right. I mean, we do have shockingly political prisoners in the United States.
00:21:06.080
We now have at least 80 men who have been detained and denied bail, not because they are a threat to
00:21:13.300
society or a flight risk. Almost all of them have no criminal record, but this justice department,
00:21:20.240
um, is seeking people to be incarcerated, held behind bars. In some cases, Glenn, at least 18 months
00:21:28.360
before they even have a chance to defend themselves in front of a judge or a jury. So this is punishment
00:21:36.260
for protesting Joe Biden's election. It is an egregious double standard of justice. As you know,
00:21:43.120
we have how many criminals who ran free in the summer of 2020, attacked federal officers, destroyed
00:21:49.740
property, yet we don't have them in jail awaiting trial, denied bail. So here we have at least,
00:21:57.280
go ahead. Who are these, who are these people? I mean, because nobody's talking about this and you
00:22:04.740
can't really get anybody in Congress or the Senate to do anything. It doesn't seem like these people
00:22:09.600
just kind of have disappeared and you don't know what to believe. So who are they?
00:22:17.520
Well, um, the majority have been charged with either assaulting or interfering with law enforcement.
00:22:25.000
Um, and so of course that's not anything we support. Although as I explained in my book,
00:22:29.960
Glenn, another uncovered issue is how police attacked and assaulted protesters in many cases
00:22:35.900
first prompting a lot of the confrontations that we saw see on little video clips. Um, but still,
00:22:42.980
we still have a process, right? They are entitled to the presumption of innocent. They're entitled to
00:22:48.740
a speedy trial. They are entitled to have access to their defense attorney and the evidence against
00:22:55.000
them. They still cannot even access their discovery materials in this DC jail because the guards will not
00:23:01.860
let them have access to whatever the lawyers try to send them. I've heard this repeatedly,
00:23:06.400
not just from detainees and defense lawyers, but by judges. And it's these judges who keep signing off
00:23:12.640
on these pretrial detention orders solely based on the fact they view these people as insurrectionists who
00:23:19.160
try to overthrow democracy on January 6th. It's absurd.
00:23:22.860
But if they, if they haven't heard, if they haven't heard, uh, any of the, the other side,
00:23:29.740
and I mean, this is, this is really, uh, a very, very dark chapter in American history.
00:23:37.340
If what you're saying is true, this is one of the worst things that will, we will look back on
00:23:43.660
and say, good God, what was wrong with us as people?
00:23:46.980
I completely agree, Glenn. And I think it is just contemptible that Republican leaders,
00:23:53.980
we have a few speaking out, Marjorie Taylor Greene and Louie Gohmert actually went to the jail
00:23:58.360
a number of times and basically finally forced themselves into this DC gulag holding at least
00:24:04.000
40 of these men right now. The others are at jails across the country and saw not just the deplorable
00:24:09.720
conditions of that jail, but the entire DC, um, department of corrections. But the difference is most
00:24:16.780
of the men who are held in general population in the DC jail have been convicted of a crime.
00:24:21.580
We're talking about men who don't even have trial dates in some cases, but yet they've been in that
00:24:28.600
jail since February, March, April, they're still waiting to get a trial date. And these pretrial
00:24:35.340
detention hearings by these judges, and I'm talking Trump judges too, have turned into one-sided
00:24:41.040
hearings where these judges take whatever evidence the DOJ gives them, declares these men basically
00:24:46.760
guilty and incarcerate them before they can even have a chance to defend themselves. It's really
00:24:53.620
shocking. And I detail a lot of it in my book. So wait, why can we not get people, uh, interested
00:25:02.440
in this? I mean, the political people, why is it down to those two Congress, congressmen, Congress
00:25:08.960
people? Because as you know, Glenn, our Republican leadership in Washington is weak. They're cowards.
00:25:14.920
And in many cases they have gone along with this quote unquote insurrection narrative. Um, you had
00:25:20.280
Mitch McConnell calling it an insurrection. You had Ted Cruz who finally had to walk back his
00:25:24.960
statement. This was a domestic terror attack after he got pushed back because they have gone along with
00:25:30.540
this narrative all along. And they view these people as not people that are entitled to any defense.
00:25:36.960
And that just simply is not true. You have been accused of nonviolent crimes. They haven't even
00:25:42.960
been charged with a weapons violation, attacking a police officer, destroying any property who have
00:25:48.000
been held in the school lab for nearly a year. And their trial dates are the middle of this year or
00:25:53.040
late this year because the trials keep getting pushed back to because of COVID. It is such a rigged
00:25:58.660
system against these men. And you know, the juries are not going to be impartial. Um, and no one really
00:26:04.760
seems to care. Well, I do. I just don't know what to do about it. What do we do about it?
00:26:13.100
Well, I think we just keep bringing attention to it. And when you have Republican lawmakers on,
00:26:17.780
I think you press them on it. I think your listeners need to call their congressmen and senators
00:26:22.100
and say, we demand more attention to this, go to this jail, demand to find out what's happening
00:26:27.760
inside of it, call this DOJ out, not just for how it infiltrated. Obviously, as we know, it's
00:26:34.680
hundreds, if not thousands of FBI informants and agents that day. Um, but also continuing to demand
00:26:41.200
that these men are incarcerated indefinitely awaiting trials that this DOJ keeps pushing back.
00:26:48.840
So that is the only way to get attention is if, uh, the, their constituents start demanding
00:26:55.420
accountability for this political, for the system of political prisoners.
00:27:00.500
So there is a, there's a couple of stories out, uh, today. I just want to read some of
00:27:04.040
the headlines. FBI's war on soccer moms. Uh, the FBI director, Andrew McCabe, um, comes out and says,
00:27:11.460
I'm fairly confident from what little we've seen from the FBI that they have resources and
00:27:16.700
repositioned some of their counterterrorism focus to increase, uh, their view on right-wing
00:27:21.900
extremism and domestic violence extremists. Um, we know clearly white people from the suburbs
00:27:29.520
pose a threat of domestic violence. Um, that just came out. The FBI have tried to backtrack
00:27:37.860
now, um, on the synagogue attack. Um, that was so clear. Uh, the January 6th panel is now talking
00:27:46.940
about the 14th amendment and invoking that. So Bush, uh, so that, uh, Trump can't run again.
00:27:54.380
How, how devastating, uh, and deep is this infection into real true justice?
00:28:06.760
Well, there isn't. And this is why Glenn people need to reconsider what they think they saw on January
00:28:13.400
6th. This was not an organic uprising of Trump supporters incited by the president. There is no
00:28:20.220
way that the Democrats just seized on this immediately to seek and, and fulfill all sorts
00:28:26.220
of political goals, which is basically criminalizing political dissent. That's why I suggest that January
00:28:32.860
6th was mostly an inside job orchestrated by the DOJ, the FBI, House Democrats, U S Capitol
00:28:39.700
police, uh, DC, uh, hang on, hang on, hang on, hang on. Just say, I think I need to spend more time
00:28:46.920
with you cause I'm up against a break. Uh, so we have to have you back though. That's quite the
00:28:51.860
charge in your book. Do you lay out the facts to, to, uh, prove that point at least reasonable doubt?
00:29:02.420
Yes, I do. I lay it all out in my book, the FBI's involvement, U S Capitol police,
00:29:09.320
why they kept the Capitol intentionally unsecure that day. These are the sorts of unanswered
00:29:14.760
questions and the January 6th committee refusal to address any of that and hiding 14,000 hours of
00:29:21.660
surveillance video from the public. Those should raise a lot of suspicions in people's minds about
00:29:26.780
what actually what happened related to January 6th. Any doubt in your mind, the answers that they
00:29:33.380
were trying to get, uh, just last week about Ray Epps and the FBI. There's no doubt in your mind then
00:29:39.940
that, that, that is exactly what was going on, that this was a, this was a group of people that
00:29:45.840
didn't have an intent to go in, but there was some sort of FBI involvement that kind of spurred that on.
00:29:52.440
Yes. And that's why you had the top FBI official refuse to answer whether agents or informants either
00:30:00.360
incited or engaged in violent criminal behavior that day. That was a jaw dropper and they haven't
00:30:07.100
come back and corrected her statement at all. And she refused twice under oath to, to deny that FBI agents
00:30:14.800
or informants were involved in criminal, violent criminal behavior that day.
00:30:19.020
Julie, I'd love to have you on again for a longer period of time and you can lay out all of the
00:30:23.740
evidence here. Um, I am, I'm going to go buy your book, uh, today. Uh, it's January 6th is the name
00:30:32.380
of the book, Julie Kelly, Julie Kelly. She's senior contributor for American greatness. Uh, but you have,
00:30:38.700
um, she has, you know, written for the national review, the federalist, uh, the Hill, the wall street
00:30:45.400
journal, Chicago tribune, Forbes. I mean, she's not a, uh, she's not a nobody. If you don't know who
00:30:51.100
she is, uh, Julie Kelly. And the name of the book is January 6th. More in a minute.
00:31:01.640
It's the new year and you know what that means new year's resolutions. But if your resolution is
00:31:15.440
like mine this year to eat a little healthier, make sure that you include built bars in that plan.
00:31:20.660
Ever since the first time I tried to build bar, I've been a huge fan. I hate protein bars and all
00:31:26.800
of that stuff because it usually tastes like it comes from a chemical factory, but built bars
00:31:31.840
have changed all of that. Most built bars have about 130 calories, four grams of sugar,
00:31:37.840
four grams of net carbs, and 17 grams of protein. They're also made with a hundred percent real
00:31:44.180
chocolate, amazing flavors that you're going to really love. So get rid of all the snacks that
00:31:49.260
taste good that aren't friendly to your waistline. Even if you're not big on working out, which I'm
00:31:54.260
also not a fan of, you can at least be eating something that tastes good, but is also really
00:31:58.800
pretty good for you as well. It's built.com built.com promo code Beck 15, get 15% off your order right
00:32:06.520
now. Beck 15, 15% off built.com. Welcome to the program, Jeff Rosenblum. How are you, sir?
00:32:14.280
I'm great. Thank you for having me. It is. It is great to have you. I read your book,
00:32:18.140
I think in a day, uh, you were the, uh, you're the author of friction, which is one of my other
00:32:24.120
favorite business books. I just gave it to a CEO of a company who, who, uh, it was in, we were just
00:32:30.680
talking about what brands actually mean. And, uh, I said, you have to read this book. I went and got
00:32:36.740
my copy. They're hard to get. And I gave it to him. Uh, and this is just as, just as good exponential.
00:32:43.520
Give me the premise first of, of what you're laying out here. Yeah. First of all, thank you
00:32:49.320
for the kind words and the support. I really do appreciate it. So the basic premise is this,
00:32:53.520
I'm an advertising guy, but I've been obsessed with companies that dominate the competition,
00:32:59.700
right? Brands that absolutely grow exponentially. They don't just have customers. They have armies
00:33:04.800
of evangelists and they have one simple tool. It's empowerment. They improve people's lives.
00:33:11.360
One small step at a time because everybody wakes up in the morning and they want one thing.
00:33:18.860
They want to be better than they were the day before. It's at the heart of the human experience.
00:33:24.660
It's what drives capitalism. It is. I think capitalism is the greatest charity ever. You're
00:33:29.820
if you are doing it right, you're thinking, how can I make people's lives easier or better?
00:33:34.620
Uh, and you win and they win. Um, the, the idea of, of making someone's life better. For instance,
00:33:46.220
I I'm, I'm really confused on some brands, for instance, Apple, uh, Apple does things and they do
00:33:53.240
it right. They really do it right. And they have the art in the inside and they, um, uh, their products
00:34:00.360
are just easier to use more intuitive and they have changed my life. However, then you get this
00:34:09.060
other side of these companies now that they don't seem to fit. So is it, is it the story or is it the
00:34:16.960
actual product that matters? It's a little bit of both, but the old bogus stories with obfuscation
00:34:24.640
and duplicity that doesn't work anymore, right? It's about taking all that data and technology
00:34:30.080
and creativity and actually doing something meaningful. Apple's a good example because
00:34:35.000
these guys, they're pretty far from perfect, but people don't expect brands and companies to be
00:34:41.380
perfect anymore. But what they do is they want them to provide more value, more value than the
00:34:47.220
competition is providing, give them more value than people are putting into it. See people are,
00:34:51.500
they're not just giving their dollars, which are obviously extraordinarily important. People want
00:34:55.920
return on investment, but they're also giving their time, their attention, their recommendations,
00:35:01.240
their loyalty. Some people are aware they're giving their data. So they're looking for brands to give
00:35:06.220
them more in return than they're investing as consumers. And if you're a business owner, that's
00:35:11.980
what you need to recognize. It's a value exchange. And if you're a consumer, what you need to recognize
00:35:16.540
is don't buy from companies and don't recommend companies that aren't giving you
00:35:21.460
more in return than you're putting into the relationship.
00:35:24.160
So is this a deeper, because I've, I've seen this with our audience. Um, there are companies
00:35:31.000
now that are, um, that represent a conservative viewpoint. You know, they stand for the traditional
00:35:39.600
values and those companies are just rocketing. They'll come on the air with us and they just
00:35:46.000
rocket really fast. Um, is that the future for almost everything where you are, you are identifying
00:35:55.860
with a group of people or is it, is the, the proctor and gamble kind of everybody thing still there?
00:36:06.620
That's a great point. So people don't buy from companies that they don't trust. Right. And I think
00:36:12.020
it's why say with your program, right, you're following a business model that's been around for
00:36:16.780
forever, radio, TV, podcasts, regardless, you have sponsors. People trust the brands that advertise
00:36:24.920
on Glenn Beck program because they know that you vetted these brands. You've vetted these products.
00:36:31.180
They know you, they trust you. So when you recommend these brands and products, it becomes a shortcut for
00:36:36.220
them to know that they can trust these brands and products. People will not buy from companies they
00:36:41.820
don't trust. But I think a lot of people have sort of misinterpreted this and think that every company
00:36:46.840
needs to save the world. They want to try to become the next Patagonia, right? And save the environment,
00:36:53.000
which is fine if companies want to try to do that and it's core to their value system. But everybody
00:36:58.860
doesn't wake up in the morning wanting brands to hug the trees and save the manatees. Like find the
00:37:04.380
authentic way that you can improve my life. So this is, I mean, this is Coca-Cola. You know,
00:37:09.500
I don't need Coca-Cola to tell me to be less white. What are you doing? Coca-Cola. I want a good sugary
00:37:17.220
drink. That's what I want. Um, and these, these products are, are, are all over the board and they're,
00:37:25.520
they're starting to preach to us how to live our life. And some people love it. Some people really
00:37:31.560
hate it, but I can't, I can't get my arms around the, um, the fact that we're splitting,
00:37:39.240
you know, Coca-Cola was Coca-Cola. That's it. It meant one thing. You either like that over Pepsi
00:37:45.960
or you don't. And it kind of said America, all of America, those things are all breaking down now.
00:37:52.680
It, is that a good thing? A bad thing? How, what is the thinking of these giant companies?
00:37:58.540
I think anything that divides this country is a bad thing. Period. Coca-Cola could stand for
00:38:05.200
something great. Like when I think about Coca-Cola, it stands for happiness. That's a nice little
00:38:09.540
platform. You can dive into saying, yeah, you can dive into that without stepping on people's toes
00:38:15.260
and you could do it more meaningfully than a 30 second spot. You can create content and stuff that
00:38:20.100
moves people's lives forward. We don't need to be divisive in the data is going to prove if you're
00:38:25.480
overly leaning into a woke movement. That's not authentic to your brand. It's not going to drive
00:38:30.880
profits. So then all you're going to do is a company is pivot in six months, pivot in 12 months
00:38:35.380
and find something else. We really need to, as companies lean into authenticity. And we really
00:38:41.020
need to, as consumers only buy from companies that are truly authentic.
00:38:45.320
So how do you know that? And how does a company create that?
00:38:48.840
Well, we know it as consumers because we know the truth and we know it basically in real time,
00:38:53.340
right? There's so many ratings and there's so many reviews and we all have friends in the real
00:38:57.680
world. We all have friends on social media. We all know how to look at those basic ratings,
00:39:03.380
reviews, and information and parse out the truth. We don't just read one and take it as the gospel.
00:39:08.280
We know how to read lots and lots and figure out whether it's true. And we need to figure out
00:39:12.440
what's important to us and buy from companies that support what's important to us.
00:39:17.660
And tell the Super 8 story, will you? In the book, you talk about Super 8, which is a brand
00:39:25.020
I've driven by a million times, never have considered. I've stayed at Motel 6. I don't
00:39:31.160
know why I wouldn't stay at a Super 8, but they've completely reinvented themselves.
00:39:36.120
Absolutely. Yeah. Let me give you the strategy and then let me tell you what we did. So
00:39:39.720
Super 8, it's a great hotel chain. And what they did is they revamped the large majority of their
00:39:46.480
hotel rooms. They're absolutely beautiful inside. They're not pretending to be the Rich Carlton,
00:39:50.800
but they're really nice inside. They're clean. They've got this great black and white photography,
00:39:54.740
or if you're in Dallas versus Hawaii, you're going to see different images, free breakfast. It's as
00:39:59.160
nice as can be. But not a lot of people realized how nice these rooms actually are. And we needed to
00:40:05.320
find a different pathway into telling that story. And what we didn't want to do is tell a story just
00:40:11.320
about the rooms. Because when people stay at Super 8, what they're doing is celebrating the road.
00:40:16.180
They're doing something on a road trip. They're not spending all day in their Super 8 room.
00:40:20.300
So we came across a veteran. His name was Ian. And he was suffering from PTSD. The way he described it,
00:40:28.700
he was taught to go out and fight, but he wasn't taught how to come home. When he was at war,
00:40:34.960
he felt like a hero. When he came home, he felt like a zero. So we went to all these veterans'
00:40:40.380
hospitals, and they tried psychology, and they tried pharmacology. Nothing was working.
00:40:44.520
He's on the verge of suicide. Finally, a nurse comes up to him and says,
00:40:50.000
do you know what you need? He says, no, I don't know what I need. She said, I think you need a hug.
00:40:56.800
Can I give you a hug? He's like, okay. So this nurse wraps her arms around this big, strong,
00:41:04.980
tall Marine, gives him a hug. And all of a sudden, he started uncontrollably crying.
00:41:10.640
And there were tears of happiness and relief. Because finally, someone said, I feel your pain.
00:41:18.040
You're important, and you're going to get better. The way he describes it, that hug didn't heal him.
00:41:24.360
It was just a small but very important step forward. And he realized he wanted to share
00:41:29.260
this experience. So he found two other veterans. One of them was his dear friend. And they went around
00:41:35.080
the country, and they wanted to go to every veteran's hospital giving hugs. Afghanistan vets,
00:41:40.980
Vietnam vets. Give them hugs. Let them understand there's a better solution out there. You're human,
00:41:46.840
and you're important. But they're bootstrapped. Like, their car's breaking down. They're using
00:41:50.960
bicycles. They have no money. So we realized, wait a second. Super 8's always had a great relationship
00:41:56.460
with veterans. Super 8 can support these guys. Free hotel rooms all around the country. Give
00:42:02.820
them money to help them with their travel. We'll bring in our video camera crew. We'll help tell
00:42:07.700
the story and build awareness. So we made this incredible micro documentary talking about Ian
00:42:13.780
in the Human Hug Project. And it's so inspiring, and it's so educational, and it's so uplifting.
00:42:19.880
And at no point are we like, and this is presented by Super 8, right? Super 8 is a really small part
00:42:26.460
of the story just in the background. It lives in their channels, their email, their website,
00:42:30.760
their social media. And what we did is we were able to create an emotional connection with the audience
00:42:36.080
by empowering Ian, educating people about what's going on. So this is a completely different way.
00:42:43.420
I mean, I've done advertising for 45 years, and I've revamped the way advertising has been done
00:42:51.420
on radio, but it's still advertising. It's still a 60-second commercial, etc. This is going to Super 8
00:43:00.320
and saying, hey, we want you to spend some money, and we're really not going to put you out in the
00:43:04.740
front, and it's going to work for you. A, how do you convince somebody of that? I mean,
00:43:10.680
you're an advertising guy. And B, how does that work?
00:43:16.080
Well, the reason it ultimately works for Super 8 is we know people who have actually seen these
00:43:22.220
videos, and eventually we want to show them what makes these rooms so great, because that's part
00:43:26.900
of empowerment, right? You want to be empowered to spend your dollars wisely. So once people are
00:43:31.480
emotionally engaged, they understand the story, they understand what Super 8 believes in, then we
00:43:36.520
can show them images of the room. We can talk about the free breakfast. We can talk about
00:43:40.660
all the amenities. But getting Super 8 on board, this is a really great company. It's owned by
00:43:46.340
Wyndham, and they've got a really strong value system. So they really believed in this, and they
00:43:50.180
believe in veterans. So to be honest with you, it wasn't that hard of a sales pitch. It was
00:43:54.680
incremental. We had to go in there and not blast away and say, you have to do this. We showed them
00:43:59.240
images. We showed them the Ian story. We showed a rough cut, and slowly we brought along all the
00:44:03.960
executives. But I'll tell you, right from the get-go, they were excited about this.
00:44:07.340
So one of the things, Jeff, that I want to talk to you about, and the name of the book
00:44:12.300
is Exponential. It is out today, Jeff Rosenblum, is the world has changed so much, and maybe it's
00:44:19.760
a generational thing, to where it used to be mass. And I see even though that podcasts,
00:44:30.440
Joe Rogan, is massive. He dwarfs anything on television, okay? Dwarfs it. And yet, people
00:44:40.200
still will say, well, I saw that on the Today Show, or I saw this. It's much bigger on podcasts
00:44:46.700
with Joe Rogan. Does it matter when it's not mass? I mean, Joe Rogan is mass. But when it's
00:44:58.440
out in a video, and it's YouTube, and it's just going, and it's not hitting the mass,
00:45:03.480
why have we made this change? And how is that working? Do you understand my question?
00:45:09.780
Yeah, absolutely. You know, ironically, it comes down to technology. Like, at first,
00:45:15.160
TV was this amazing technological solution, right? We had CBS, NBC, ABC. That was about it.
00:45:21.920
So now, brands can tell this amazing story through TV, except they started BSing the audience,
00:45:28.440
right? They started telling a false story, and people woke up and said, I'm not going to believe
00:45:32.340
all of those stories. Now, fast forward, technology enables you to have all of your different programs,
00:45:38.280
and Joe Rogan, per his example, has become more fragmented. And people are less interested in mass
00:45:44.020
media. They don't want content that's generic. They want content that appeals to them specifically.
00:45:49.320
And they're going to be loyal to brands that sponsor that form of content. So technology is
00:45:54.800
changing things now the way it changed things 70 years ago.
00:45:58.480
And go into business. We have two minutes before a break. Go into business. How much more change is
00:46:10.860
Oh, it's exponential, right? We're entering what they call the fourth industrial revolution,
00:46:16.240
which basically means all of the change that we've seen is now going to get expedited, right? So now
00:46:21.820
we've got robots that are coming. We've got artificial intelligence that's coming. It's here
00:46:26.200
already, but we're still in the foreshadowing stage. And that's why I love this concept of
00:46:31.180
empowerment. And I love when you talk about empathy, because it doesn't matter what happens in this
00:46:36.580
world. If we can lean on those foundational principles of empowerment and empathy and authenticity,
00:46:42.800
it doesn't matter what the world looks like. It doesn't matter what technology is out there.
00:46:47.620
But if you don't change now as a business owner, if you don't change now as a business person,
00:46:52.840
if you don't change your behavior now as a consumer, things are going to change so quickly,
00:46:57.480
you'll be out of business when this fourth industrial revolution...