The Glenn Beck Program - Ep 131 ｜ How to Be a REAL Cowboy ｜ Dale Brisby ｜ The Glenn Beck Podcast

00:00:00.000 Today's podcast is with a guy who is somewhat of a contradiction.

00:00:04.180 He pairs two worlds that many people don't assume go together, country and city, nature

00:00:10.260 and technology, rodeo and Facebook.

00:00:13.120 He blends the mythology of the cowboy with the tech smarts of the YouTuber.

00:00:18.720 He is a cowboy in the age of TikTok, which is so bizarre.

00:00:22.860 It's like John Wayne with Snapchat, you know, a rancher and YouTuber.

00:00:28.060 He has a LinkedIn profile.

00:00:30.500 He's a very smart, savvy businessman.

00:00:33.040 He's also the star of the Netflix original series, How to Be a Cowboy.

00:00:38.500 If you haven't seen it, it is well worth checking out.

00:00:41.320 It is wholesome, entertaining and fun.

00:00:43.800 And it is a show with American values.

00:00:46.240 And one of the few reasons left to have a Netflix account, if you're looking for American values.

00:00:53.220 Some would say he's unflappable.

00:00:59.860 He's smooth, you know, the strong, silent type.

00:01:04.440 But he's really not actually very silent.

00:01:06.940 He's a role model in a time of glorified supervillains.

00:01:11.120 He is a strong man in the area of weakness.

00:01:16.180 I think he's very, very funny.

00:01:18.800 I think you're going to see a side of him that you haven't necessarily seen before.

00:01:24.140 I don't think he's a contradiction.

00:01:27.340 But, you know, he runs cows and then tweets about Jesus.

00:01:31.320 When he isn't riding bulls or birthing calves, he's coming up for ideas of his clothing line.

00:01:37.920 He's a busy man.

00:01:38.880 Gets up 430 in the morning to maintain the radiator ranch, the largest ranch in Texas.

00:01:44.620 Don't fact check that because it's anyway.

00:01:47.300 Please, please welcome the greatest bull rider of all time.

00:01:52.180 Dale Brisby.

00:01:53.960 You know, it's sad if I asked you what the leading cause of death is in the U.S. and the world.

00:01:58.720 People would say cancer.

00:02:00.640 It's not.

00:02:01.680 It's abortion. 1.00

00:02:03.580 Since Roe versus Wade, over 63 million babies have been aborted in the U.S.

00:02:08.600 That's one in four pregnancies that don't choose life.

00:02:12.180 In the midst of this epidemic and tragedy, we can do something about it.

00:02:17.760 We have partnered here at The Blaze with the Ministry of Preborn.

00:02:21.360 They sat in my office a few months ago and I said, let's rescue babies.

00:02:26.020 Let's rescue babies. 1.00

00:02:27.260 Let's do something that people, you know, don't.

00:02:30.320 They're uncomfortable talking about in the media, et cetera, et cetera.

00:02:33.840 They are the direct competition to Planned Parenthood.

00:02:36.740 They are the largest provider of ultrasounds, free ultrasounds in the U.S.

00:02:41.480 They let women see their baby on an ultrasound and hear the heartbeat.

00:02:45.960 When she does, she's 80% more likely to choose life for her baby. 0.99

00:02:50.800 Preborn has a passion to save unborn babies from abortion.

00:02:55.000 And they also have a passion to see people find the peace of Christ.

00:02:59.420 Over the past 15 years, preborn centers have counseled 340,000 women considering abortion.

00:03:07.880 169 babies are alive today because of that.

00:03:12.000 So will you help us?

00:03:14.600 Because you're the hero of every preborn baby in this nation.

00:03:17.760 And you're an ambassador for eternal life.

00:03:22.700 Every mom, dad, and family.

00:03:24.480 What I'd like you to do is help us by donating at pound 250.

00:03:31.260 Say the keyword baby.

00:03:32.980 That's pound 250.

00:03:35.380 Get involved.

00:03:36.280 Find out about it.

00:03:37.580 Do what you can.

00:03:38.360 How many babies can you and your family circle save?

00:03:41.240 That's preborn.com slash Glenn.

00:03:56.360 Welcome, Dale.

00:03:57.560 Glad to be here.

00:03:58.480 How are you?

00:03:59.220 Fantastic.

00:03:59.600 I don't think I've seen a hat quite like that.

00:04:02.740 It's a little fuzzy.

00:04:03.740 It looks like one of those old 70s pimp hats.

00:04:08.160 But I'm sure it's not made out of the same fabric as that.

00:04:11.240 But it's a cowboy version of that.

00:04:14.160 But it was made at the same time.

00:04:15.620 It's an old school hat.

00:04:16.800 Is it?

00:04:17.200 Yes.

00:04:17.640 1970s?

00:04:18.200 Yes.

00:04:19.320 My brother says it's corn dog color.

00:04:23.220 It is.

00:04:24.000 Yeah.

00:04:24.540 I've never seen one like it.

00:04:26.460 American Hat Company, they're right here in Texas.

00:04:28.960 They made it for me.

00:04:29.880 But it's a body from the 70s.

00:04:32.660 Really?

00:04:33.120 Yeah.

00:04:33.520 Kind of the urban.

00:04:34.920 Is it beaver felt?

00:04:36.300 What is it made out of?

00:04:37.640 Yes.

00:04:38.200 Yeah.

00:04:38.520 So it's like from the, kind of the urban cowboy era.

00:04:44.100 Yeah.

00:04:44.740 That's my style.

00:04:46.000 Yeah.

00:04:46.220 Do you remember that movie?

00:04:47.020 Yeah, I do.

00:04:47.920 I do.

00:04:48.320 John Travolta.

00:04:49.060 Yeah.

00:04:50.000 Which is, because you're a real cowboy.

00:04:53.040 I mean, you're not a, you know.

00:04:55.260 We make a lot of jokes, but yeah.

00:04:56.820 I mean, I own a ranch, but I am, you know, all hat, no cattle, pretty much.

00:05:03.700 There you go.

00:05:04.280 I am not.

00:05:05.120 The other people are like.

00:05:06.320 Yes, sir.

00:05:06.680 We got to move the cows. 0.99

00:05:07.760 And I'm like, I'm going to stand here and watch you do it.

00:05:10.440 Let's call somebody.

00:05:11.300 Yeah.

00:05:11.860 It is.

00:05:12.440 I mean, to be a cowboy is, that is a different, hard, and dangerous life.

00:05:19.720 Yeah, sir.

00:05:20.460 Yeah.

00:05:20.720 But, um, I was kind of born into it, so I've never really known any other life outside of

00:05:27.160 it, personally.

00:05:28.700 So, it is dangerous.

00:05:30.480 I mean, last night, we were bucking bulls, bucking horses, just at my house, you know,

00:05:35.120 and then we just get done, wipe off our hands, like, all right, let's go eat it.

00:05:39.660 It's just kind of an everyday thing.

00:05:41.160 So, I mean, how do you, I got to believe that if you're, if you're riding bulls, you don't

00:05:47.820 have a good back very long.

00:05:49.380 Yeah, I've actually had two back surgeries.

00:05:52.880 Have you really?

00:05:53.260 Because of that?

00:05:54.540 Yes.

00:05:54.940 Yeah.

00:05:55.300 Yep.

00:05:56.000 So, I've had, I just, I'm recovering from a collarbone surgery, um, surgery on my hand,

00:06:01.660 surgery on my face.

00:06:03.920 From what?

00:06:05.420 From, all from riding?

00:06:07.480 Yes, sir.

00:06:08.200 So, well, mostly from rodeo.

00:06:10.200 So, in rodeo arena, there's two areas.

00:06:13.480 There's rough stock and timed events.

00:06:15.200 So, the timed events are the roping events, like team roping, uh, where the rough stock

00:06:20.080 is, uh, bareback, saddle bronc, bull riding, and bull fighting.

00:06:24.980 That's what the bullfighters do. 1.00

00:06:27.000 And so.

00:06:27.560 The Spanish bullfighters? 0.93

00:06:28.600 No, like, they'll just go in and distract the bull while the bull rider, like a rodeo clown.

00:06:32.640 Yeah, okay, okay, yeah, I've seen that, okay.

00:06:34.300 So, I grew up completely on the rough stock end of the arena.

00:06:38.420 So, we did cowboy, like, when I was born, like, um, I was born, my dad worked on the

00:06:43.280 pitchfork ranch.

00:06:44.320 It's right next to the four sixes that a lot of people are hearing about today.

00:06:48.820 So, we grew up cowboying, but he was also a rough stock, you know, rodeo cowboy.

00:06:54.700 And so, we were all, I mean, like, that was just second nature for us to.

00:06:58.040 Your dad die on a bull?

00:07:01.220 Uh, well, he was a, when he passed, he was a pickup man.

00:07:05.320 Um, he did.

00:07:06.600 Which means what?

00:07:07.260 So, when you get on a, like a, a bucking horse, you don't always just jump off.

00:07:12.460 If you make a successful ride.

00:07:13.880 Oh, yeah, somebody comes and rides and grabs you.

00:07:15.600 So, that's what he was doing.

00:07:16.520 Okay.

00:07:16.980 And, um, it was about eight years ago.

00:07:19.140 He was 55, and he, he had a heart attack.

00:07:21.980 Oh.

00:07:22.080 He was horseback.

00:07:22.980 It was.

00:07:23.360 I'm sorry.

00:07:24.000 Yeah, May 2nd, 2013, but, um.

00:07:26.880 It is.

00:07:27.580 But that's how he.

00:07:28.400 I lost my dad around the same time.

00:07:30.100 Oh, really?

00:07:31.180 Yeah, there's, there's, I don't know, I mean, I lost my mom when I was young, and that made

00:07:36.980 a huge impact, but there's something for guys when you lose your dad.

00:07:40.540 Yeah, sir.

00:07:42.460 It's just, you just lose a, you just lose, like, one of the points on your compass in a way.

00:07:48.180 You know what I mean?

00:07:48.560 Yeah, sir.

00:07:49.440 The one that you can call and go, can you recalibrate?

00:07:51.900 It is, it's crazy that you phrase it like that, you know, like in 2020, 2021, I've had

00:07:57.440 to, because both my granddads have passed too, so it's kind of being the oldest son in the

00:08:03.140 family, I've now become the patriarch of sorts.

00:08:06.240 It's weird, isn't it?

00:08:06.960 Having employees, like, now all of a sudden having to navigate this world that we're in,

00:08:11.860 I'm now looked upon by, you know, dozens of people, and it's heavy.

00:08:17.840 It is.

00:08:18.680 Back, you know, when he was alive, it was, well, I'll just default to whatever he does.

00:08:23.540 Right.

00:08:23.960 You know?

00:08:24.600 Right.

00:08:24.840 And so now, how many times do you think, what would my dad be doing?

00:08:29.400 Oh my gosh, every day.

00:08:30.760 Yeah.

00:08:31.540 But it's really even just with, not only with what I see going on in the world, but also

00:08:36.300 just business and relationships and, but the stuff going on in the world is probably what's

00:08:42.180 probably put the most stress on.

00:08:44.280 And of course, everybody's going through, you're going through it.

00:08:46.320 I mean, everybody's going through it.

00:08:46.840 Everybody's going through it.

00:08:47.720 Everybody's going through it.

00:08:48.580 Um, and it's, it's insane.

00:08:51.960 I don't know how you got onto Netflix.

00:08:54.100 I mean, honestly, cause I mean, what you stand for your lifetime entertainment and everything

00:08:58.900 else, but you're still very American and, uh, not hanging out with the Hollywood crowd.

00:09:07.820 Yes, sir.

00:09:09.480 Yeah.

00:09:10.300 You know, I've, I've just one day at a time and it, it kind of, I think one of the reasons

00:09:16.640 why, you know, there were a lot of networks interested in that show.

00:09:20.320 They're still interested in that show.

00:09:22.380 Um, you know, not just Netflix.

00:09:24.140 Um, and I think the cowboy way of life is something sought after by a lot of people.

00:09:31.220 I think, I think, um, Yellowstone to me is a confusing show, uh, because I find myself

00:09:40.140 going, yeah, that's the way they should have handled him.

00:09:42.980 And you're like, wait, no, that's wrong.

00:09:45.020 Right.

00:09:45.240 But there's something about right and wrong, knowing what it is.

00:09:51.020 And they clearly don't know what it is in many ways, but this look, this, this has to

00:09:58.040 be dealt with right now. 0.98

00:09:59.740 No politics, no bull crap. 0.98

00:10:01.640 Let's fix this. 0.99

00:10:03.440 Cause all of us here know what's right and wrong.

00:10:05.760 You know what I mean?

00:10:06.560 And again, they go way over the wrong side, but, um, it's really, it's refreshing and confusing.

00:10:15.220 At the same time.

00:10:16.460 Do you agree with that?

00:10:18.100 Yes.

00:10:18.580 Yeah.

00:10:18.960 I mean, it's, you know, when somebody has a code, when somebody has, you know, a line

00:10:24.360 that they're there, there's times when it's, it's an easy black and white, but there's

00:10:28.280 other times when it's, it's not so easy to make those decisions.

00:10:31.520 And when you're able to watch somebody, whether it's on social media or on Paramount, you know,

00:10:36.200 Netflix, what have you, then, you know, and it just, it's refreshing to know that there's

00:10:40.580 people out there that do have a code and, um, they're going to stick by.

00:10:44.100 Who do you look to for code?

00:10:45.580 Who's, who's got a code?

00:10:47.480 You know, it's crazy.

00:10:48.340 Like I've got, I've got questions in the back of my mind for you selfishly.

00:10:53.500 You know, I went Monday, I was on Marcus Luttrell's podcast and, and we need to make an entertaining

00:10:59.020 podcast.

00:11:00.340 But during that podcast with him, I'm asking him questions, like, because I'm thinking,

00:11:05.840 I literally thought my dad would probably have the same thought as this man, you know,

00:11:10.780 Marcus.

00:11:11.240 And so like, I'm asking him questions and I'm hanging on every word.

00:11:15.320 I've got, I've got kind of a council of guys that I think are wise that, but, but then I'll

00:11:21.640 soak up moments like this right here where I can get some wisdom from someone.

00:11:25.680 Likewise.

00:11:26.320 So we're both looking for the same thing.

00:11:27.560 Um, good friend of mine who was one of the most ethical men I've ever met.

00:11:32.180 He, he actually worked in the Nixon white house and was the only one that no one interviewed

00:11:38.460 because they were all like, you know, everybody else was interviewed.

00:11:43.500 Um, but, uh, uh, he came into my office one time and he said, where are all the pictures

00:11:52.200 of your heroes?

00:11:53.620 And I said, what?

00:11:54.740 And he said, when you're moving in a fast world, he said, pick your top five people for

00:12:03.000 the traits you want and put them on your desk.

00:12:05.640 Yes.

00:12:06.020 He said, cause when you're having to make snap decisions, that's your counsel.

00:12:10.560 Yes.

00:12:10.800 You know them.

00:12:12.260 Yes, sir.

00:12:12.680 What would they do?

00:12:13.780 And I've done that and it's really quite helpful.

00:12:16.420 Uh, yes, sir.

00:12:18.060 I definitely have like a version of that for sure.

00:12:20.520 You know, like with each area of my life, for instance, the fundamentals of bull riding,

00:12:26.280 you know, I'm going to talk to JB moon, you know, I happen to be the greatest of all time.

00:12:29.680 So I, I'm teaching JB, but you know, if I did have a question, that's what I would call.

00:12:34.460 Right.

00:12:34.700 If it's, uh, you know, my dad and my granddad were two separate, completely different people.

00:12:41.380 Um, different, my mom's dad.

00:12:43.280 So my dad, when he'd passed, he had $800 in his account and we split it four ways.

00:12:48.520 Um, but I wouldn't have traded it for any amount of money.

00:12:52.280 You know, he didn't have any debt either.

00:12:54.040 So that was great.

00:12:55.160 But I'm saying like, he was a cowboy.

00:12:57.340 And if you look through the lens of money, you wouldn't call him successful.

00:13:01.580 Uh, my granddad, on the other hand, he, you know, heck it might've gone to the church.

00:13:05.860 I don't know, but he, he died with a different, he was a businessman and he wasn't a cowboy,

00:13:10.360 but, and so I wouldn't tip a waitress without asking him, you know, I wouldn't buy a truck,

00:13:16.600 make an offer.

00:13:17.300 He really taught me how to wheel and deal.

00:13:19.240 My dad, however, like he taught me how to be a man.

00:13:22.540 I believe.

00:13:23.840 I know I don't look like it.

00:13:26.100 Uh, it's only because I was so much fat, but I've actually lost 12 pounds.

00:13:31.040 And one of the reasons that is happening is because I have built bars.

00:13:36.320 Uh, I hate eating healthy.

00:13:40.160 I hate it.

00:13:41.440 Um, I like all the things that are bad for me.

00:13:43.520 My wife tried to get me to eat this and say, you know, you don't have to have a candy bar. 1.00

00:13:47.060 And I'm like, yes, I do.

00:13:48.440 And she's like, these are really good.

00:13:49.860 And I'm like, doubt, doubt it.

00:13:51.900 And she'd eat them, but she's healthy and she does stuff like that. 1.00

00:13:55.040 I don't.

00:13:56.100 Uh, I've been eating them now for about two years and I may have eaten more than you

00:14:02.980 should, but it was like the same calorie, five bars, like the same calories as M&Ms.

00:14:08.540 I'm just saying, honey.

00:14:09.600 Anyway, there are 130 calories.

00:14:11.960 There are only four grams of sugar, four grams of net carbs, 17 grams of protein.

00:14:16.940 They're made with a hundred percent real chocolate and they have amazing flavors that you're going to love.

00:14:21.320 Mint brownie is my favorite.

00:14:25.020 Coconut chocolate.

00:14:28.260 You'll find your own flavor.

00:14:29.600 Built.com.

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00:14:37.240 So tell me, I mean, it's weird.

00:14:40.140 I'm asking this question with a guy because I would think cowboys would take their glasses off.

00:14:44.420 And I know you never do.

00:14:46.240 Um, just out of politeness.

00:14:48.860 So you could see your eyes.

00:14:50.060 Um, what is a cowboy?

00:14:55.660 Cause there is, I mean, when you meet one, you know,

00:14:59.580 you know, um,

00:15:02.120 another mentor of mine in this industry, his name's Cody Johnson.

00:15:05.660 He's a, uh, a singer.

00:15:07.300 And he, uh, he said he was talking to the guy that wrote the biography for Chris LaDue.

00:15:13.060 Chris LaDue is a cowboy, bareback rider, country singer.

00:15:16.060 He passed of cancer, but the guy writing the biography,

00:15:19.180 Cody asked him like,

00:15:20.720 what's the one thing you wished you would have put in that book that you didn't?

00:15:23.060 And he said it was Chris's definition of a cowboy.

00:15:25.520 And that's let your yes be yes and your no be no.

00:15:29.420 And, uh, that was Chris LaDue's definition of a cowboy.

00:15:33.020 And that's always stuck with me.

00:15:34.720 You know, there's, there's, uh, there are traits of a,

00:15:40.800 if you're looking for a cowboy that can literally get the cows caught

00:15:44.320 and we can talk about that, you know, which of which I am the best.

00:15:48.120 But then there's other traits where you're dang right.

00:15:52.040 Marcus Luttrell is a cowboy.

00:15:53.860 Yeah.

00:15:54.080 You know, like, you bet he's actually, he can actually also get the cows caught.

00:15:59.220 Yeah.

00:15:59.640 He can do a lot of things.

00:16:00.680 Right.

00:16:00.920 We can do a lot of things, but there is, um, that's why, I mean,

00:16:05.420 I pine for my ranch because I'm surrounded by farmers and cowboys.

00:16:12.280 Yes, sir.

00:16:12.940 And they understand community and they understand failure.

00:16:18.440 Yes, sir.

00:16:18.940 You know, cause they all fail at some point.

00:16:20.840 And then they understand the community.

00:16:22.460 Cause if you failed, you're going to help them that year.

00:16:26.700 Cause they're failing.

00:16:27.860 Yes, sir.

00:16:28.160 You know what I mean?

00:16:28.620 Cause we're all in it together and their word is cowboy contract, man.

00:16:34.500 Yes, sir.

00:16:35.220 Handshake.

00:16:36.020 And you know, there's all, there's, there's rats in every industry.

00:16:38.280 But one thing that, you know, Yellowstone is kind of helping with is, is, is, uh,

00:16:42.940 I think is showing that there's more to, I mean, running a ranch is like running a business

00:16:48.300 and you've got your, your upper level management.

00:16:50.660 That's got to make these decisions and have the cognitive power to see what's going on.

00:16:54.820 Make it, you know, profitable and see the future.

00:16:58.620 You've got people that manage people that need to be good with those people and making

00:17:03.160 decisions.

00:17:03.580 And then you've got the technical guys that they're really there for the neck down and

00:17:07.500 they need to be able to rope that calf right now.

00:17:10.400 And, um, it's just like any other business where you've got those three levels and people

00:17:15.820 just think we're all here, you know, dipping tobacco and kicking animals.

00:17:20.220 And that's not the case.

00:17:21.820 That's not the case.

00:17:22.620 My neighbor has, uh, I think two or 3000 Buffalo.

00:17:27.860 And first of all, it will make you want to go back in time and see when it was 20,000 or

00:17:35.660 30,000 coming.

00:17:37.220 Yes, sir.

00:17:37.660 Cause 2,500 Buffalo coming your way.

00:17:41.280 You hear it before you see it and you see the smoke, you know, the dust rising up.

00:17:46.080 I mean, it's a powerful experience, but as I'm there, um, with the owner and some other

00:17:52.980 people and my wife and kids, and we're all in the bed of the truck.

00:17:55.980 Okay.

00:17:56.380 We went parked and then they had, you know, they started spraying food.

00:18:01.040 So the Buffalo are coming running and we stay in the bed of the truck.

00:18:05.440 Right.

00:18:05.660 Well, they surround the truck and there was one cowboy who just kept walking around the

00:18:11.520 truck and I watched him.

00:18:14.600 I mean, he was communicating with them.

00:18:16.860 Right. 0.98

00:18:17.440 And you know, Buffalo or like any big animal, they'll kill you. 0.96

00:18:22.460 Yeah. 0.88

00:18:22.580 They're pretty mean.

00:18:23.320 Yeah.

00:18:23.840 And they would come towards and he would look at them and move towards them.

00:18:27.520 Like, this is my herd.

00:18:29.180 Yes, sir.

00:18:29.740 You'll protect yours.

00:18:30.740 I'm protecting mine.

00:18:32.100 And it was fascinating to watch.

00:18:33.760 Cause if he wasn't there, they would have come towards us.

00:18:36.320 Yeah.

00:18:36.520 They just kind of run all over you.

00:18:37.240 Yeah.

00:18:37.760 No, there's the same way with when guys are interacting with, for instance, bucking bulls,

00:18:42.420 you know, and you can kind of teach a bull the, the way, you know, if you climb on the

00:18:47.760 fence and you're constantly on the fence when you're handling a bucking bull, you know, it'll

00:18:51.340 teach him to be mean.

00:18:52.500 And then he'll start running you up the fence.

00:18:54.480 Whereas if you kind of handle, and you got to watch, you know, you got to watch your

00:18:59.060 six, you don't just turn your back on him, you know, because some of them won't care.

00:19:02.900 Oh yeah.

00:19:03.300 But it's just interesting to see, you know, in the arena, they know, they know to turn

00:19:08.360 it on.

00:19:08.840 It's like, you know, they enjoy it.

00:19:10.460 You know, you can't make these animals do anything.

00:19:13.000 You, you believe that?

00:19:14.040 Cause my daughter, she loves animals and everything else.

00:19:16.520 We go to a rodeo and she's like, dad, this is so cruel.

00:19:19.540 And I'm like, it's, it's a, it's part of life.

00:19:22.980 And do you think the animal activists would not have video everywhere if they were beating

00:19:29.000 these animals?

00:19:30.020 Like I said, uh, maybe you can find an exception, but as far, like some of these bulls and horses

00:19:35.100 are worth 50, 60, a hundred thousand dollars.

00:19:37.680 Yeah.

00:19:38.560 Um, take a horse, for instance, those, that's an animal of flight.

00:19:41.380 So if he's scared or if he's in pain, he's going to run.

00:19:43.940 Right.

00:19:44.240 So the flank and some of them are mares, they don't even have jelly beans. 1.00

00:19:48.600 How are you going to tie it around their jelly?

00:19:49.900 You know what I mean?

00:19:50.440 Like you might have a mare bucking horse and, and, uh, if she doesn't want to buck, she's

00:19:55.540 going to run.

00:19:56.140 So when you see her bucking, that means that that's in her DNA and, and they'll get stronger

00:20:02.220 and better at it throughout their career.

00:20:04.440 And the, it's like you feed them better and then they buck better.

00:20:07.800 You know, why would that be the case if they didn't want to do that?

00:20:11.820 That, that flank is like tightening up your belt.

00:20:14.240 Um, you know, but, but like I said, there, you, you can maybe go on the internet and

00:20:19.220 find an exception, but there's rats in every industry, you know, but like, I don't know

00:20:24.380 any of them personally.

00:20:26.100 Yeah.

00:20:26.380 We love our animals.

00:20:27.600 And, uh, and when you see, when you see horses, I mean, I am, I, we were getting them all cause

00:20:35.620 they, all our cattle stay up on the ranch and then it gets too cold in the winter.

00:20:41.300 So we have to truck them down to the farm.

00:20:43.440 Right.

00:20:44.080 And, uh, so we're rounding them all up.

00:20:46.920 I don't know what the hell I'm doing.

00:20:48.480 And so everybody's just like, just get in the rhino and just follow.

00:20:52.760 And, uh, these two bulls, they were not afraid of me at all.

00:20:56.280 And I'm like, you know, right.

00:20:58.260 Come on guys.

00:20:58.960 Come on.

00:20:59.420 Nothing.

00:20:59.800 But these horses and the cowboys, those horses are amazing.

00:21:07.980 Right.

00:21:08.100 And it looks like if you could talk to them, it looks like this is great fun for them.

00:21:13.440 Absolutely.

00:21:13.720 The way they move and they anticipate, I mean, it's, it's one of the most incredible things

00:21:18.720 I've ever witnessed.

00:21:19.880 And that might be one of the things, for instance, your daughter, she, she, she might be watching

00:21:23.960 those animals and she's thinking in human terms, you know, like, so for somebody to rope one 0.93

00:21:31.220 of us, you know, it's going to feel a certain way.

00:21:33.620 Well, these animals, like they'll stand outside in a hailstorm.

00:21:37.300 Yeah.

00:21:37.660 You know what I mean?

00:21:38.300 Like it just, their, their pain tolerance, everything is completely different.

00:21:42.000 You know, they'll get bit by a rattlesnake, a cow wheel on the jaw.

00:21:45.440 And you may not even know it six months later, she's fine.

00:21:48.640 A human can't get bit on the bit by a rattlesnake and be fine, you know?

00:21:54.340 So anyhow, I think there's, there's a lot of, there's a lot in the Western world that

00:21:59.100 is just a myth to people.

00:22:01.900 And so people make assumptions, but I will say that, you know, Crystal Dewey had a song,

00:22:07.940 you just can't see us from the road and the internet has changed that.

00:22:11.760 And so there's a huge interest in this industry, hence the show, hence my show, how to be a

00:22:18.320 cowboy on Netflix.

00:22:19.240 But do you think that's, do you think that's because of the, I mean, I don't watch Yellowstone.

00:22:25.660 I watch Yellowstone partly because of the beauty.

00:22:27.980 It's just such a beautiful place.

00:22:29.400 But mainly I watch it just because it's like they speak my language.

00:22:35.120 You know what I mean?

00:22:36.040 Not the killing part, but they just speak my language.

00:22:39.200 I understand that world where I think there's, well, they use a lot of hungry.

00:22:44.720 Common sense.

00:22:45.500 Yeah.

00:22:45.800 You know, it's, it's just like, okay, yeah, that, that makes sense.

00:22:49.420 Right.

00:22:49.580 They're relatable is what I believe is.

00:22:52.920 And that's, your everyday rancher is that way.

00:22:55.380 For some reason, people just think to be a cowboy, you have to have an IQ that's, you

00:23:00.920 know, below this or that, you know, and that's not the case.

00:23:04.640 You know, it's, it's a.

00:23:05.980 I'm trying to think. 1.00

00:23:06.440 I don't think I've ever met a stupid cowboy. 1.00

00:23:08.660 Yeah. 1.00

00:23:08.920 There may be a few out there, but the point is, is like, it's just, you know, we're middle

00:23:15.700 America, you know.

00:23:19.000 Can we just talk?

00:23:19.920 I mean, I don't even know if you can talk about this, but the meat thing.

00:23:23.000 I mean, I was just in Colorado that what they're doing for water.

00:23:27.860 Yeah.

00:23:28.140 Oh.

00:23:29.020 Beef.

00:23:29.560 Right.

00:23:29.840 Yes, sir.

00:23:30.440 What they're doing for water.

00:23:32.120 They're now saying in Colorado that water is a natural resource that belongs to the state

00:23:38.260 and you can't even collect rainwater.

00:23:41.080 Wow.

00:23:41.800 That's insanity.

00:23:43.500 Wow.

00:23:44.060 Insanity.

00:23:44.420 Um, the things that are happening all over the country are just killing our farmers and

00:23:52.860 our ranchers.

00:23:53.860 And then you have these four big companies who you cannot convince me.

00:23:57.400 They're not the mob.

00:23:58.460 Oh my gosh.

00:23:59.280 Right.

00:23:59.720 Yes.

00:24:00.340 A hundred percent.

00:24:01.500 Just there.

00:24:02.180 How can be, how can there be this much of a shortage?

00:24:04.380 But when I personally take my calves to the sale barn, I'm getting pennies.

00:24:08.520 You're getting pennies.

00:24:09.720 I mean, that's the thing.

00:24:10.820 Nobody understands it.

00:24:12.620 I can't.

00:24:13.540 I'm only keeping them because I can afford it.

00:24:15.820 The average person can.

00:24:17.080 You can't raise your cows and, and make, and break even really at this.

00:24:23.160 So my, my whole program, how to be a cowboy, you know, it's, you watch my interns and I'll

00:24:28.200 teach these guys.

00:24:29.420 So because of that interest in this industry, people message me every day, 30, 40, 50, a

00:24:33.520 hundred messages a day.

00:24:34.320 How do I get started ranching?

00:24:35.800 You know, because I'm a quote unquote influencer in this.

00:24:39.180 And so they'll come to me like, yeah, I want to have a family.

00:24:41.740 Want to have this.

00:24:42.520 Want to have that.

00:24:43.260 You know, like, okay, well, did you inherit millions of dollars?

00:24:46.540 Yeah.

00:24:47.100 Because if not, like you're not just going to buy land, buy cows and make a bunch of

00:24:51.920 money.

00:24:52.240 Doesn't work that way.

00:24:53.260 I asked the guy who, who runs my ranch.

00:24:56.500 I said, uh, he said, you want to make a million dollars in this business?

00:25:00.960 And I said, yeah.

00:25:01.780 And he said, good.

00:25:02.520 Start with 10.

00:25:03.680 Exactly.

00:25:04.240 I mean, you're just, you're never going to, it's hard, hard work.

00:25:08.800 But right now, everything is being stacked against, you know, I think they've made the decision

00:25:16.040 that we're not going to eat meat unless you're very, very wealthy.

00:25:19.160 Well, you know, one of the people in my council, so to speak, you know, we were talking about

00:25:25.700 just the state of the dollar and all that.

00:25:28.280 And, and, and he said, you know, there'll come a time when this country will apologize

00:25:33.940 to those, to producers in every industry, not just the agriculture industry, but like,

00:25:40.140 Hey guys, we're sorry.

00:25:42.020 You don't have to do this, that, or the other to do business.

00:25:45.120 What can we do for you?

00:25:46.400 You know?

00:25:46.640 And, and I just hope that that time is sooner rather than later.

00:25:50.200 Yeah.

00:25:50.940 You know, but I think that's coming when it's just, hopefully it'll become obvious.

00:25:54.960 Hopefully it'll happen before we commit national suicide.

00:25:57.640 That exactly.

00:25:58.260 You know, I'm an alcoholic.

00:26:00.520 Where's America's bottom might be suicide. 1.00

00:26:03.400 I hope not.

00:26:04.200 I hope we come to our senses and go.

00:26:06.340 Yeah.

00:26:06.960 Okay.

00:26:07.440 Okay.

00:26:07.860 Guys, sorry.

00:26:08.900 I was at this wild party.

00:26:11.060 I lost control.

00:26:12.800 I vomited on everything.

00:26:14.420 I'll clean it up.

00:26:15.280 Hey, you remember when I said that thing?

00:26:18.800 I didn't mean that anymore.

00:26:20.980 If you want to go back to feeding us, that would be great.

00:26:23.920 That would be great.

00:26:24.560 And we will respond in kind and say, you bet.

00:26:27.440 But man, if we could just get a little help.

00:26:30.420 If the last two years have taught us anything, it's that you have to take control of your own health.

00:26:36.260 It is clear you can't rely on the government or big pharma to protect you and your family.

00:26:40.460 I've never seen anything happen in medicine where the doctors are like, oh, well, you know what?

00:26:49.360 Yeah, your lungs might collapse and you will cough blood out in maybe a week.

00:26:53.520 But here, take some aspirin.

00:26:55.020 Go home.

00:26:55.440 Call me if it gets worse. 0.97

00:26:56.500 That's insane.

00:26:57.460 That's why I called a doctor, a very famous doctor when I had COVID.

00:27:04.180 He's the guy who invented Z-Stack.

00:27:06.460 And it is an immune boosting supplement.

00:27:10.360 It's got all kinds of stuff in it.

00:27:11.820 I mean, he'll give you the formula, but you can go to the, you know, buy a billion bottles or he has formulated this.

00:27:19.060 His name is Dr. Vladimir Zelenko.

00:27:21.620 He is a world renowned doctor.

00:27:23.400 President Trump credited him with the successful early treatment protocol and his decision to take hydroxychloroquine.

00:27:28.820 But Z-Stack is what he's made.

00:27:32.200 And it's been made scientifically.

00:27:34.340 It's all scientifically formulated.

00:27:36.280 It is also kosher and GMP certified.

00:27:38.920 And it's produced right here in America.

00:27:41.700 I, again, take this every day.

00:27:44.300 He became my doctor during my last bout with COVID.

00:27:49.040 And I will tell you, I want to say he healed me.

00:27:56.220 He gave me the medicine that other doctors would not give.

00:28:01.140 And he also explained why these things work together.

00:28:06.000 And I've been taking his immune system, boosting the Z-Stack for, well, since I got sick.

00:28:12.720 And I will take it every day until we pass this nonsense.

00:28:16.800 Z-Stacklife.com slash Beck.

00:28:18.940 Enter the promo code Beck.

00:28:20.380 Get a discount off your first order.

00:28:22.060 Z-Stacklife.com slash Beck.

00:28:24.500 Promo code Beck.

00:28:26.500 Part of the problem with our society is we don't know where our food came from.

00:28:30.820 We have no idea.

00:28:31.860 Right.

00:28:32.240 It came from the store in a little tray.

00:28:34.700 Which is okay if you'll just trust us.

00:28:37.380 You know, like, it's safe right now.

00:28:39.560 It's there.

00:28:40.380 Like, just let us, you know, like, get somebody over here watching us that knows what they're doing.

00:28:45.180 Don't make these decisions based on, I don't know.

00:28:49.380 Like, I don't, it's just crazy to me.

00:28:51.580 Like, cow farts, really?

00:28:53.420 You know?

00:28:54.580 Really?

00:28:55.300 Is that, are we talking about that?

00:28:56.680 Yeah, we are.

00:28:57.080 Are we really talking about, like, I don't understand it.

00:29:01.500 Like, I really don't.

00:29:02.360 But it makes sense, like, as far as, like, in this, it's a chess game to them.

00:29:07.280 Yeah.

00:29:07.700 But, man, you're playing with, like, people's livelihoods.

00:29:11.780 Like, and I'm not even talking about mine.

00:29:12.940 I'm talking about, like, people that need to eat what I'm producing.

00:29:15.600 Right.

00:29:16.000 You know?

00:29:16.560 Yeah.

00:29:16.780 And it's, what's odd is I was talking to a guy whose father or grandfather was a rancher

00:29:22.880 here, turn of the century.

00:29:25.040 And he said, no, I'll show you pictures of Dallas.

00:29:29.920 There's not a tree anywhere.

00:29:32.280 Right.

00:29:32.620 He's like, it might have well been Kansas.

00:29:34.800 There was nothing here.

00:29:36.980 All of this stuff, all of the beautiful trees and everything else, for the most part here

00:29:41.680 has been brought in.

00:29:43.360 Right.

00:29:43.500 You know, it's been planted, et cetera, et cetera.

00:29:45.500 And yet, that's not the message you get.

00:29:48.540 Man has come in and destroyed everything.

00:29:51.000 Right.

00:29:51.680 Yeah.

00:29:52.420 I don't understand it.

00:29:53.880 I know that, like, where I'm at, outside of city limits, you know, there's just a certain

00:30:01.840 way of life that it's, like, people in the news are telling me, like, how bad it is for

00:30:09.180 this and that reason and how we're, but, like, I'm not seeing it where I'm at.

00:30:13.000 Like, that's just not, maybe that's true for you in city limits, but.

00:30:18.720 I don't think it is.

00:30:19.480 That's not the case.

00:30:20.240 Yeah.

00:30:20.340 You know, like, right here, like, I don't think that's anyway.

00:30:23.940 We were talking about this the other day, just on COVID.

00:30:26.460 We live in Texas.

00:30:28.160 We've been back to normal for a long time.

00:30:30.840 Right.

00:30:31.120 And you hear these people on TV, and you're like, really?

00:30:36.140 Well, it's like.

00:30:36.680 This is your life?

00:30:37.760 You're still locked in?

00:30:39.160 You still can't go places?

00:30:41.460 You gotta move past that.

00:30:43.960 Yeah.

00:30:44.980 Well, it's like, who is getting affected then?

00:30:47.740 Because it's not athletes.

00:30:49.660 It's not celebrities.

00:30:50.720 It's not, you know, like, everything's fine, except for us out here, you know, in the middle,

00:30:57.480 like, apparently, I don't understand, like, I knew when he came on and said last summer,

00:31:04.320 this past summer, he's like, we're not through this yet.

00:31:07.260 It was just like a, it was like a wave of peace.

00:31:10.400 I was just like, oh, snaps.

00:31:12.960 That means we're through it.

00:31:14.460 You know what I mean?

00:31:15.260 Like, I didn't mean to, I wasn't trying to be like that.

00:31:17.480 No, I know.

00:31:17.800 I wasn't trying, but it was just like, oh, man.

00:31:21.180 It was my, it was the first moment where I was like, man, we're through this thing.

00:31:24.480 Yeah, I think, I think everybody, I mean, when you have real big, you know, liberal

00:31:30.680 pundits who have been screaming for, you know, practically internment camps saying,

00:31:36.500 Wow.

00:31:37.080 Enough.

00:31:37.700 It's crazy.

00:31:39.080 Did you see the, did you see the latest poll was 40% of the American populace now says,

00:31:46.820 if you're not getting your kids vaccinated, you should have your kids taken away from 0.96

00:31:51.500 you.

00:31:52.560 I saw that.

00:31:53.820 Yes.

00:31:54.480 And what is that?

00:31:56.900 But at the same time, what year is it that we're allowed to see what is in it?

00:32:02.440 Yeah.

00:32:02.880 2099 or something.

00:32:04.120 Yeah.

00:32:04.640 Yeah.

00:32:05.380 Like when we're all dead, like, wait a second, wait a second.

00:32:08.520 You're going to make me take it, but you can't even tell me what's in it.

00:32:11.380 Yeah.

00:32:12.040 And you, you, it's, it's alarming that it's one thing if you can't tell me what's in

00:32:15.680 it, but it's another thing.

00:32:16.680 It's like, no, we know what's in it.

00:32:18.220 We just won't tell you until 2099.

00:32:20.320 I know.

00:32:21.140 How do you make sense of that?

00:32:22.060 What if I did that with my beef?

00:32:23.240 Right.

00:32:24.360 You know, what if you did that with Viagra?

00:32:27.760 What if I have to watch this Viagra commercial where they're taking separate baths, which 0.81

00:32:32.180 I don't even understand.

00:32:33.140 And then in a 60 second commercial, I have to hear about all of the side effects.

00:32:39.380 No kidding.

00:32:39.820 And worry about, uh, you know, what, four hour, six hour erection.

00:32:44.020 I mean, I don't want to think about those things, but they make us think about those

00:32:47.900 things.

00:32:48.140 And it's a rule.

00:32:48.780 They got to have that.

00:32:49.420 They have to.

00:32:50.160 Yeah.

00:32:50.340 And yet we can't even ask questions.

00:32:52.860 Yeah.

00:32:53.120 Side effects may include depression, suicide.

00:32:56.120 Right.

00:32:57.400 No, I don't know.

00:32:58.520 I'm just trying to make sense of it.

00:33:00.360 To be honest, like I'm just out here.

00:33:02.060 I'm just receiving all this information.

00:33:03.760 I'm just trying to make sense of it as a, as an American, you know, the other thing I

00:33:08.360 don't know what to do with is a dollar.

00:33:11.180 That would, that would be what my question for you is just, you know, from friend to friend,

00:33:15.560 like, seriously, like think like a German Jew in 1935 or 38, you got to put it into something

00:33:22.380 that holds its value.

00:33:24.280 Um, I mean, you have me, um, but, uh, put it in things land.

00:33:31.460 You know, I know people who have a lot of money and they've bought, uh, really, really super

00:33:37.020 classic cars because they know, uh, you know, 68 Mustang Shelby will always.

00:33:45.560 You bet.

00:33:46.120 Hold its value.

00:33:47.160 You know what I mean?

00:33:47.600 Just find things that, you know, like from food, uh, cigarettes, alcohol, all the way

00:33:56.300 to art, anything that is tangible that you know, will never go out of style.

00:34:04.360 You bet.

00:34:05.020 You know what I mean?

00:34:05.680 That it will always, a lot of people in Germany, in the end, they traded their art for their

00:34:11.060 lives.

00:34:11.540 They traded.

00:34:12.160 Dang.

00:34:12.780 Yeah.

00:34:13.040 They, they traded.

00:34:15.300 That's a heavy thought.

00:34:16.640 It is.

00:34:18.000 I mean, you know who Dave Rubin is?

00:34:19.780 No, sir.

00:34:20.100 No.

00:34:20.680 So he's a big podcaster and he's Jewish and I, he just moved out of California and I

00:34:24.980 said to him, Dave, I've never thought this way before ever, but I think I can begin to

00:34:31.840 understand how Jewish people didn't learn, leave Germany. 0.99

00:34:35.700 That they were, they were demonized.

00:34:38.800 They were called all kinds of names.

00:34:40.160 People talked about putting them in camps, but you still think that's not going to happen.

00:34:44.740 Right.

00:34:45.240 At what point do you go, these people will do it.

00:34:51.060 Have you ever read the book?

00:34:52.420 Uh, how do you kill 12 million people?

00:34:55.220 Andy Andrews. 0.96

00:34:56.060 Andy Andrews.

00:34:56.660 Great.

00:34:56.980 It's a short book, but it's like, how do you literally like, if you think about it,

00:35:00.500 like 11, 12 million people, that's a lot of people.

00:35:03.500 It's a lot of people. 1.00

00:35:04.240 How do you, how do you kill them?

00:35:05.700 Like, well, the, the, at the, at the end of the book, it's spoiler alert. 0.94

00:35:08.960 He says you lie to him.

00:35:10.320 Yeah.

00:35:11.620 That was like, and I read that book like 10 years ago.

00:35:14.240 That, that really, and it stuck with me in the back of my head, but.

00:35:17.800 Yeah.

00:35:19.260 And that's what, that's what's happening.

00:35:21.200 Um, are you seeing people from, like we used to be a group of people and we'll never

00:35:28.220 get back there unless we, you know, we used to say E pluribus unum.

00:35:32.940 Um, and, uh, from many one and I always thought I never really understood, you know, I knew

00:35:39.540 the phrase, but what was the unum and it's the bill of rights.

00:35:43.880 If you don't agree with the bill of rights, I can't talk to you about anything.

00:35:46.840 We have nothing in common.

00:35:49.060 Um, are you seeing people who have maybe voted differently or disagree on things?

00:35:54.980 Have you started to see them at all, start to shift and go, you know, I might be on the

00:36:00.220 wrong side of the bill of rights here.

00:36:02.760 Are you seeing any shift?

00:36:04.860 I think the shift is that it may not necessarily be people, you know, it's hard for people to

00:36:10.480 admit if they're wrong or right, but I think the shift is definitely that there's a lot

00:36:15.180 more people being way more quiet than they were at a certain time, you know, um, that's

00:36:24.620 not helpful, you know?

00:36:26.180 Well, I'm saying like, they're pretty loud about, I mean, like how, right.

00:36:30.240 Like how, how has, we're definitely not in a better place than we were a year and a

00:36:35.780 half, but there seem to be a whole lot less people, you know, as far, like I'm saying

00:36:40.620 like things have gone a certain direction where you'd think everybody that was complaining

00:36:45.460 would still be complaining.

00:36:47.040 But like, I don't know, like I, what I, I, I feel like there's not a lot of hope right

00:36:57.100 now, you know, just for, for the everyday person, you know, as far as this country is

00:37:03.000 concerned.

00:37:04.260 So I feel that today.

00:37:07.200 Am I, am I right?

00:37:08.140 Am I wrong?

00:37:08.580 No, you're right.

00:37:09.060 You're absolutely right.

00:37:10.580 Um, but I think the, um, cause I feel that today, I just, I just, I read the news today

00:37:16.500 and it's just like, there's a noose that is around all of our necks and it's just being

00:37:22.000 tightened slowly, you know, and we're helping, not us, but the people we elected and,

00:37:27.100 the things that we've tolerated for so long, we're just, you know, how does a man go bankrupt

00:37:33.220 very slowly and then all of a sudden, um, how's this, how's this coming?

00:37:38.640 Well, it's been very slow, but it's coming faster and faster every day.

00:37:44.580 And, uh, but then I look at things like you called me and said, I'll take refugees.

00:37:53.540 Yes, sir.

00:37:53.940 You know, we never talked about that on the air or anything, but you called and said,

00:37:57.780 I want to help millions of Americans heard.

00:38:03.600 We have to leave those people there.

00:38:05.760 Right.

00:38:06.160 And we had no ability, no experience.

00:38:09.520 We had nothing.

00:38:11.600 And somebody just said, let's go get them.

00:38:14.740 Let's go get them.

00:38:15.780 Yep.

00:38:16.380 And we did.

00:38:17.580 Yes, sir.

00:38:18.040 And I think all they need is the example of stop listening to the lies.

00:38:28.780 Stop listening to people who clearly are not doing things in your best interest, telling

00:38:35.380 you who you are and what you can do.

00:38:38.540 Yep.

00:38:38.860 That's just absolutely un-American. 0.76

00:38:41.200 And I lived through the Carter years and that's the only thing that changed was Ronald Reagan

00:38:47.400 came in and said, you're not that, we're this.

00:38:51.060 So, I mean, so what's the, a guy like me, you know, I'm a cowboy, I live in Texas and I'm

00:39:01.640 doing my thing.

00:39:02.320 I'm trying to, you know, run a ranch.

00:39:05.020 I'm trying to teach young people, what, what, what's, what's the next step?

00:39:08.600 What's the solution?

00:39:10.720 Like, what, what do I do as a, for instance, I was talking about being the, the, the patriarch

00:39:14.620 of my family.

00:39:15.400 If I've got, you know, 15, 16 people looking to me as a leader, you know.

00:39:21.320 So, first, lead by example.

00:39:24.860 So, be the man you are, always.

00:39:27.160 Just, you know, I'm, I'm, I'm adopting something I've heard a long time, a long time ago and I

00:39:34.100 always thought it was pretty easy.

00:39:35.580 It's not right now.

00:39:37.000 It's not.

00:39:37.620 So, you have to really double down.

00:39:39.880 Do the next right thing.

00:39:43.100 Yes, sir.

00:39:43.500 Whatever that is, just do the next right thing.

00:39:47.880 Don't worry about the future.

00:39:49.880 What is right right now?

00:39:52.380 Not easy, not convenient, not popular, but what is right?

00:39:59.020 Do that and then do the next right thing.

00:40:02.640 That's, that's really important.

00:40:05.820 You have a different place because you're media and, and a celebrity and it's weird, isn't

00:40:13.660 it?

00:40:14.260 It's weird.

00:40:14.960 It's different.

00:40:15.840 Yes, sir.

00:40:16.580 It's different.

00:40:17.580 And it, it plays, I know because I've gone through it, it plays all kinds of weird mind

00:40:23.940 games with you.

00:40:25.280 Um, and, uh, don't lose your soul.

00:40:30.840 You have an extra category.

00:40:32.640 You don't lose your soul.

00:40:33.860 You start to want something.

00:40:36.300 Quit.

00:40:37.720 Yeah, sir.

00:40:38.780 You know what I mean?

00:40:39.520 A hundred percent.

00:40:40.640 No, there's been opportunities to sell my soul for things.

00:40:43.460 Oh yeah.

00:40:43.660 And like, I just, there's always, I'm just not going to do it.

00:40:46.660 Yeah.

00:40:46.820 You know, I'm just, there's, I just, I was, and people for some reason, like with what

00:40:52.700 I do on social media and, you know, it's a, it's a pretty replicatable thing, you know,

00:40:56.980 with social media, there's fundamentals, building a business, building an audience on social

00:41:01.640 media, you know, essentially you bring value.

00:41:03.540 I do it through comedy and entertainment and, and then you, you just replicate it, rinse

00:41:08.980 and repeat every day.

00:41:10.620 But, um, um, there's, there's shortcuts, you know, that, that a guy could take, but I just,

00:41:16.740 I've, I've, I've adopted that and I'm not going to sell my soul to make it.

00:41:23.460 Anyway, people, for some reason, when they look at what I do, they think it might be like

00:41:27.340 a flash in the pan or whatnot of like with being on social media.

00:41:33.140 And so guys will come up to me that don't understand what I'm doing is like, what are

00:41:37.000 you going to do if this ends tomorrow?

00:41:38.980 And, uh, I was like, well, what are you going to do if you get fired tomorrow?

00:41:42.320 You know, and before, before the first video, like I was living in my sister's office, doctor

00:41:47.680 in yearlands for $12 an hour.

00:41:49.600 And that's the happiest I've ever been.

00:41:51.400 So if, if, if I get canceled for some reason and they turn the switch off, you know, hopefully

00:41:57.260 I've made good decisions where at least when I got to go back to doing that, I got better

00:42:00.780 horses, you know what I mean?

00:42:02.100 Like, I don't know, like I'm, my peace is determined by, you know, the Lord, not money.

00:42:10.840 If you stay there, cause fame and fortune, battery acid, people all want it.

00:42:20.920 Yes, sir.

00:42:21.600 No, you don't.

00:42:22.620 You really don't.

00:42:23.840 Yeah, not necessarily.

00:42:24.880 It's a really high price.

00:42:26.960 There's a reason you make so much money because you are trading something, you know what I

00:42:33.100 mean?

00:42:33.340 Whether that's time, privacy, or just the onslaught of whatever you're trading that.

00:42:41.340 That's one of the reasons they pay you a whole lot of money.

00:42:45.200 Cause you will get into it and go, this isn't worth it.

00:42:50.440 It's not worth it.

00:42:51.700 Um, but it's velvet handcuffs and once you start seeing what you can have, it will fade

00:43:02.640 over time.

00:43:03.220 It will change.

00:43:04.060 I should say that it'll change.

00:43:05.220 And that change might come in uncomfortable ways.

00:43:09.120 And if that happens and you're not right with the Lord, you will, you'll be like a man 0.69

00:43:17.320 drowning and you'll grab for anything to keep your head above water.

00:43:22.120 And you will.

00:43:23.380 Yes, sir.

00:43:24.260 You'll, you'll be a, you'll, you'll sell out fast and bad.

00:43:28.820 Well, if, and I think a lot of people look at life through, it sounds like this might

00:43:33.760 be one of the points you're, you're, you're trying to make, but people, when you look at

00:43:37.200 life through the lens of money, you know, it makes you think that that might be the answer

00:43:42.520 to a problem.

00:43:43.800 But if there's ever been one millionaire commit suicide, then that's not true, which there

00:43:51.360 have been, you know, there's a lot of entrepreneurs and famous people.

00:43:54.560 And that just like, why, if that is the answer to the problem, why would they ever choose

00:44:00.140 that route?

00:44:00.900 You know, you are, you know, I just watched something on, uh, Charlie Chaplin.

00:44:04.780 Uh, it was a documentary and, um, you know, he was a fascinating guy, fascinating, um, and

00:44:11.940 brilliant.

00:44:12.980 I mean, I think Mickey Mouse is modeled on Charlie Chaplin.

00:44:16.400 I mean, he changed everything.

00:44:17.800 He was the most famous man in the entire world before fame was really like that.

00:44:22.980 You know what I mean?

00:44:24.220 Um, he came from nothing, lived in a one room apartment with his mom on a third story flat

00:44:32.200 in London and bad section of town.

00:44:34.860 She went nuts and it was just the two of them.

00:44:37.980 And then he goes to, she goes to a sanitarium.

00:44:40.980 He comes to America. 0.99

00:44:42.460 He almost doesn't make it, you know, something happens as always does.

00:44:47.260 And he hit fame that fast and he was married four times, the highest paid actor or highest

00:44:55.920 paid anybody by far for the time.

00:45:00.320 Everyone knew his name.

00:45:02.900 Everyone knew his name.

00:45:04.900 All four of his wives said he never believed that anyone would like him.

00:45:13.500 He, they, he always said, why would anyone like me? 0.95

00:45:17.680 He was the same scared kind of bully.

00:45:22.360 Right.

00:45:23.040 That he was as a kid, even with all that wealth, it doesn't, it, it like, it'll make your life

00:45:29.600 easier at times, but it doesn't change anything.

00:45:35.660 Yes, sir.

00:45:36.380 Nothing.

00:45:37.220 No, no, it doesn't.

00:45:38.720 And if it does, it's usually in the wrong direction.

00:45:41.820 Yeah.

00:45:42.220 The problems are problems, whether your bank account is full or whether it's, you know,

00:45:48.020 like it's, what is it?

00:45:49.900 Somebody, uh, I was listening to Joe Rogan podcast or something.

00:45:53.060 Like I was saying, you know, healthy man wants 10,000 things.

00:45:57.440 A sick man wants one, you know, and, and no matter what you have, you know, like there's

00:46:02.500 just.

00:46:02.800 We rescued a bunch of Christians a few years ago in Iraq and I went over and, uh, I was

00:46:10.980 freaking out a little bit because ISIS knew that we were meeting these Christians in this

00:46:17.620 church and, uh, and they were leaving the next day.

00:46:21.820 We were taking, we were getting them and then taking them and flying them out. 0.99

00:46:25.240 And ISIS, uh, said, uh, we know what you're doing and where you are to them.

00:46:32.300 We know where you are.

00:46:33.360 We know what you're doing. 0.98

00:46:34.560 And at 8 PM, we're going to blow up the church. 0.63

00:46:38.640 Now I take ISIS at their word. 0.86

00:46:41.140 Okay.

00:46:41.820 So did they, I arrived and it's like seven o'clock at night and the church is packed and

00:46:49.640 I'm really freaked out.

00:46:51.880 And as you should be.

00:46:53.320 Yeah.

00:46:53.980 And they're all in there going, we die.

00:46:58.020 We die.

00:46:58.820 We go to the Lord.

00:46:59.800 Yes.

00:47:00.160 They had nothing.

00:47:01.600 They were being scared to death.

00:47:04.500 They had, these were doctors and lawyers and successful people who literally were living

00:47:09.600 in tents, you know, from the United nations.

00:47:12.580 You bet.

00:47:12.960 Horrible.

00:47:13.660 Yeah.

00:47:14.340 They had nothing left to lose.

00:47:16.660 Yes.

00:47:16.960 Sure.

00:47:17.120 And they knew the only thing that mattered was God.

00:47:21.280 Right.

00:47:21.520 It was one of the greatest groups of people I've ever been with.

00:47:25.860 Well, if you think about like a lot of people, I think chase happiness in this life.

00:47:34.300 And, and, and the word happy is, is kind of, to me, it's tricky because happy is like circumstantial

00:47:41.540 and emotional and things can happen around you that will affect your happiness.

00:47:45.760 So I like to use the word peace, you know, and, and if you, if you chase, because you can have

00:47:50.600 a bad day and still be at peace, but you're not going to be happy.

00:47:54.220 And so, you know, as, as Christians, you know, we're called to God's just, he's not as concerned

00:48:03.120 with our happiness as he is our holiness.

00:48:05.540 And so when you, you know, as a Christian, it does not mean you're guaranteed that, you

00:48:10.280 know, Paul was in prison.

00:48:11.280 He wrote most of the new Testament and he wrote a lot of those letters from prison.

00:48:15.680 And, um, yeah, it's, he knew what was important.

00:48:20.440 What was the, what was the priest name that was in a concentration camp in Nazi Germany and

00:48:27.440 he would volunteer to take the beatings for others and he'd never cry out and, uh, they

00:48:34.720 hated him.

00:48:35.660 So they put him underneath in this cellar underneath one of the deals and he eventually went blind

00:48:44.180 and everything else.

00:48:45.800 But they came in to kill him because he was singing all the time.

00:48:51.460 Yeah. 0.99

00:48:52.020 And they were like, you're, you got to kill him. 0.99

00:48:54.840 Right. 1.00

00:48:55.200 He's cheering everybody up.

00:48:56.640 Right.

00:48:56.980 The guy had such peace.

00:48:59.060 He knew who he served and what the meaning of life was.

00:49:03.580 Yeah.

00:49:03.920 And it ain't, you can't kill that out of somebody.

00:49:07.060 Yeah.

00:49:07.260 It's amazing.

00:49:08.360 Right.

00:49:08.680 It's amazing.

00:49:09.580 Yeah, sure.

00:49:10.280 And that's just, I mean, I guess ultimately whenever, at the end of the day, whenever I think

00:49:14.100 about what's going on in the world and, and, uh, get nervous about, you know, communist

00:49:20.580 presidents meeting up, I just think that, you know, nations will rise and fall, but you

00:49:24.960 know, God's word endures forever.

00:49:27.020 And he's not surprised.

00:49:28.720 Right.

00:49:29.220 That was another thing my preacher said.

00:49:30.720 That's exactly like he knows, like he knew the one nine was going to happen.

00:49:35.360 He knew that was coming.

00:49:36.420 Yeah.

00:49:36.600 So he's not surprised.

00:49:37.760 So, um, but I, I, anyway, it'll be tough, but yeah, my old man, I do every day.

00:49:46.620 I'm like, man, what would he do?

00:49:48.040 But golly, I'm just glad he doesn't have to.

00:49:50.440 So right before my dad died, we were talking about things and he said, Glenn, I, you know,

00:49:55.820 he was born in 1926.

00:49:56.980 He said, I've seen a lot.

00:49:58.400 I remember the depression.

00:49:59.300 I was there for world war, uh, world war two.

00:50:02.580 My dad fought in world war one.

00:50:04.940 I was there for the good times.

00:50:06.220 I saw Martin Luther King killed.

00:50:08.300 I've lived through the seventies and Reagan.

00:50:10.860 I said, I've seen it all.

00:50:12.380 He said, and I've always told you, don't worry.

00:50:17.240 He'll make it.

00:50:18.100 Yeah.

00:50:18.320 We've been here before.

00:50:19.500 Yeah, sure.

00:50:20.360 Then this is like, like a few weeks before he dies.

00:50:23.760 And he said, but this time I'm glad I'm not going to be around very much longer because

00:50:29.920 I have no idea how you guys are going to work this out.

00:50:33.840 Dad, stop.

00:50:35.480 Well, it's like Pliny, he's a philosopher.

00:50:41.380 He was like, this is the worst generation yet. 1.00

00:50:43.980 You know?

00:50:44.380 Well, that was however long, every generation and your dad and my dad, like, you know, their

00:50:50.560 generation said that about this upcoming generation.

00:50:53.760 But like, at what point is somebody right?

00:50:55.980 You know, like, but don't you think that I think that sorry.

00:50:59.040 Go ahead.

00:50:59.320 No, no, go ahead.

00:51:01.220 You know, I think it's, it's our duty to, to find, you know, find hope and give, give

00:51:07.180 this next generation and an answer, you know, and be leaders in that thing.

00:51:11.680 And so that's what I'm trying to do.

00:51:13.880 That's what I'm trying, you know, maintaining, you know, my peace in the midst of these things.

00:51:18.040 And that's what my pastor told me.

00:51:19.360 He was like, it's not whether or not you're going to go through that trial.

00:51:23.760 You're, you're, they're going to watch you and how you go through it is what's going

00:51:27.820 to be important.

00:51:28.420 And that'll be your legacy.

00:51:29.980 And so I don't know what's coming, but I think what's important is how we navigate through

00:51:34.940 it.

00:51:35.160 Like you said, like you were saying earlier, do the right thing for the right reasons and

00:51:39.480 live with the consequences.

00:51:40.440 Um, it's, uh, uh, it's interesting to me that we are, everybody's always down on this

00:51:49.800 generation, but I know history well enough to know that the world war one generation thought

00:51:56.760 the world war two generation, there were nothing but they, right. 0.69

00:52:01.880 You know, that's what I'm saying.

00:52:02.980 They just thought they were just worthless.

00:52:04.620 But then they did their deal.

00:52:05.880 Correct.

00:52:06.660 And I, and I, I wondered with my dad, we talked about this.

00:52:11.140 I said, dad, if you, if you lived through what's coming, do you think that would be a blessing

00:52:24.420 or curse?

00:52:25.220 And he said, what do you mean?

00:52:26.780 And I said, I think in my generation, I've never had to fight for the country.

00:52:32.300 Yes, sir.

00:52:32.800 I've, I've, I've had things come to me relatively easy.

00:52:37.260 I mean, I've worked hard for everything I have, but anyone in America, even the poorest,

00:52:42.540 we are so fortunate.

00:52:45.020 Um, and I think our generation is actually, um, we're not as blessed because we've never

00:52:55.700 until now we've never had our, as a generation back up against the wall.

00:53:02.140 Yeah.

00:53:02.300 Punched in the face. 0.94

00:53:03.120 Right.

00:53:03.360 And so you don't know who you really are until you have nothing left and you either have to

00:53:10.200 be a bowl of jello or stand up and be, you know, Lincoln was not the big statue, you know?

00:53:18.340 Yes.

00:53:18.520 He was a guy who was freaked out just as much as I would be freaked out.

00:53:21.600 A hundred percent.

00:53:22.060 All of them were.

00:53:23.020 Yeah.

00:53:23.520 After the fact, you're just like, okay, that was obvious.

00:53:27.880 Yeah.

00:53:28.040 I should have.

00:53:28.460 But while he's going through it.

00:53:30.040 Terrified.

00:53:30.740 Yeah.

00:53:31.180 Terrified.

00:53:32.020 And so I, I think that we give the younger generation and people look at us and say,

00:53:38.960 I don't know.

00:53:40.060 And honestly, when push comes to shove, you remember saving private Ryan?

00:53:45.400 Oh yeah.

00:53:45.820 I've always been afraid that I would be that guy who was on the stairs that just was crying

00:53:52.380 and just frozen.

00:53:53.480 Oh, a hundred percent.

00:53:54.060 Right?

00:53:54.420 Yes.

00:53:54.760 And you won't know until you're in that situation.

00:53:58.300 Yes, sir.

00:53:58.940 And it scares me that maybe that's who I am.

00:54:01.680 Right.

00:54:01.920 You know?

00:54:02.240 So, um, yeah, I, so I had this exact same, we were talking about this topic with Marcus

00:54:09.020 and, uh, cause I'm curious, you know, because I was thinking like, man, if they're coming

00:54:14.320 over here, if anybody was going to attack this country, you know, please do it now while

00:54:19.460 we've got these guys that like a Marcus Luttrell, you know, to lead us because like, we've got,

00:54:24.740 I've got a buddy that I rodeoed with and he, he's going into Iraq and he's the first Marine

00:54:30.840 fighting in Iraq and the, all the guys around him never seen battle, you know?

00:54:37.820 Well, now we've got 20 years of some, some Patriots that like, they know how to handle

00:54:43.020 them.

00:54:43.200 And so anyways, I'm talking to Marcus about this and I was like, um, like, are you nervous

00:54:48.520 about the, and, and he said, um, he said, no, like a resounding, absolutely not.

00:54:56.400 And he pointed at, I had two interns there that are younger and he pointed at, he's like

00:54:59.780 this generation right here, they're going to handle it.

00:55:02.840 They're going to handle it.

00:55:04.000 And, uh, and I hadn't really thought about it like that.

00:55:07.080 And it was just this wave of hope that I had.

00:55:09.900 And, um, and I was like, man, you're right.

00:55:12.280 You know?

00:55:12.660 And, and, uh, and I wasn't, I'm not like a, I don't, you know, part of my French,

00:55:18.260 I won't piss on this younger generation at all.

00:55:20.800 Like I've never done that.

00:55:22.200 I'm just nervous about our future as an American, you know, but like to hear somebody like Marcus

00:55:26.320 just say like, we're going to be all right.

00:55:28.820 So have you, have you ever read the, uh, fourth turning is fourth turning?

00:55:34.600 I think it's, I've heard of it.

00:55:35.640 I'm not, I'm not.

00:55:36.400 Okay.

00:55:36.580 So it's fat.

00:55:37.180 It'll give you a lot of hope.

00:55:38.260 It, it, it, they've taken this, um, pendulum swing that is in economies.

00:55:47.600 It's in, it's, it's, it's, it's a wave that just happens.

00:55:52.620 Okay.

00:55:53.740 And, um, and this one group of scientists started looking at the generations over this 80 to a

00:56:01.460 hundred year swing.

00:56:02.140 Yes, sir.

00:56:02.520 And they, they broke them up into four different categories.

00:56:08.000 Yes, sir.

00:56:08.520 Well, the one now that's coming up and you're probably in it is the hero generation.

00:56:15.000 Yes, sir.

00:56:15.780 Um, and that last time that happened was world war two.

00:56:18.820 Yes, sir.

00:56:19.300 And there is something about them.

00:56:22.800 Yes, sir.

00:56:23.180 No, just, you know, the hippie generation that just burns things down and tears it apart.

00:56:27.980 That, that, that generation happened 80 years before in the, you know, in, in history all

00:56:37.660 around the world.

00:56:38.380 It's crazy.

00:56:39.760 It, it's this thing.

00:56:42.860 It's, uh, to summarize, I think, uh, strong men make good times.

00:56:51.740 Uh, weak men make bad times.

00:56:55.120 There you go.

00:56:55.720 Something like that.

00:56:56.520 Make hard times.

00:56:57.240 No, strong men make soft time, hard men make soft times, uh, soft times, soft times make

00:57:05.360 soft men, soft men make hard times.

00:57:07.900 Yeah.

00:57:08.040 That's what it is.

00:57:08.740 Yeah.

00:57:09.260 And that's true.

00:57:11.120 Yes, sir.

00:57:11.540 That's true.

00:57:12.520 And, and I believe it to be true, you know, and, and everything I do in business and in

00:57:18.240 life, you know, which I'm not saying I've perfected this, but I try to think, what will I wish

00:57:24.620 I had done?

00:57:25.280 Like, I don't want to learn a lesson the hard way and, and, uh, um, like I want to listen

00:57:31.340 to, that's part of the reason why I seek wise counsel, you know, especially in business,

00:57:34.900 not necessarily because I've, I've got some goal of, you know, owning my own Island.

00:57:39.920 I don't, but essentially like I've got 17 employees that depend on me who I would like

00:57:45.540 to keep employed.

00:57:46.400 It's huge responsibility.

00:57:47.820 And it is, it's heavy, it's heavy.

00:57:50.080 And, um, so I try to make decisions.

00:57:53.080 What will I wish I had done?

00:57:54.880 And I, I, that's what I think about with this country.

00:57:57.360 Like I would hate for us to learn a lesson the hard way, you know, which there's, we're

00:58:01.940 learning some now and, and we have learned some.

00:58:04.740 Um, um, the thing that I just, is there a way to learn, is there a way to really learn?

00:58:13.600 And I mean, I've been very successful for about 10 years and did, I thought the same kind

00:58:22.640 of things and was not successful for 10 years.

00:58:26.220 And I look at that and go, I didn't really learn anything here.

00:58:32.960 I learned it hard times made us, you know, you really learn things.

00:58:39.180 Yes, sir.

00:58:39.820 Well, and I think there's certain situations and maybe this happened in your story.

00:58:43.580 It's certain times where it's just like, there's things that are completely out of

00:58:46.760 your control, you know, um, that, that there's a little bit, I'm not saying it doesn't hurt,

00:58:53.800 but there's a different kind of piece about it where it's just like, all right, well,

00:58:58.080 I couldn't avoid the meteor hitting my warehouse.

00:59:00.300 You know what I mean?

00:59:00.760 Like there's certain things like that.

00:59:02.560 You're, I mean, you're a Christ guy.

00:59:03.980 So you, you relate to this.

00:59:06.760 I used to.

00:59:07.700 I love that phrase by the way.

00:59:08.720 That's cool that I don't know if you use that a lot.

00:59:11.040 Christ guy. 0.79

00:59:11.820 No, but you are.

00:59:12.440 I like that.

00:59:12.660 I like that.

00:59:13.360 So, um, uh, I used to really have a vision and then I'm driving that way and I want to

00:59:20.940 go that way and this is my plan and I would not take no for an answer.

00:59:25.800 Yes, sir.

00:59:26.140 And now I explore, I pray about it and I explore and then, uh, you know, for instance, uh, uh, I just had this feeling recently that, um, that, uh, that success, but I don't mean it money wise or fame wise, that success on what we're trying to do is coming on this particular thing.

00:59:50.700 And I was talking to my wife and I was talking to my wife and I was talking to my wife and I said, but I have no idea what God thinks success is.

00:59:56.840 So go.

00:59:57.600 Yes, sir.

00:59:58.180 You know what I mean?

00:59:58.800 Whatever happens when you can get to a place where you're like, I did everything that I thought you were telling me to do.

01:00:08.600 Yes, sir.

01:00:09.380 So I tried my best and you know what, this is going to take me someplace I would have never taken me.

01:00:15.940 That's crazy.

01:00:16.940 It's, it's, yeah, it's, I mean, not to just keep going back to the Holocaust, but I can't remember the book.

01:00:23.480 You'll probably know it.

01:00:24.160 I'm sure this story, but there's a, uh, I believe she might've been a Christian that was helping Jews, but she's in a camp.

01:00:29.980 4010 boom.

01:00:30.980 And where she's in that and she's like, I'm in this camp and then the fleas come and she's just like, all right, come on, God fleas.

01:00:38.320 Right.

01:00:38.760 And she's just like, you know what?

01:00:39.940 I better thank God for the fleas.

01:00:41.920 And so she writes and, you know, she writes and thanks the Lord for the fleas.

01:00:45.400 Well, come to find out there was a guard that was going around raping women and, uh, he didn't go there because he didn't want to get fleas.

01:00:54.960 And so the, the story that, and my pastor told me that I've been looking for the book ever since.

01:01:00.000 It is, I can't remember, but it's by Corey Ten Boom.

01:01:03.720 And, uh, and there's a great movie that came out in the seventies.

01:01:09.100 And I think Billy Graham actually funded it.

01:01:11.840 Dang.

01:01:12.100 Uh, and it's, it's really good.

01:01:13.980 The movie's good.

01:01:14.700 The book is, you know, better obviously, but the, the movie is really good.

01:01:18.720 I think it's, you know, and in business, um, one of my mentors, he said, you know, it's kind of like pouring water on a table and you just see where it goes.

01:01:26.280 But essentially like you might end up somewhere where you never imagined in the first place, but going back, like you said, it's, if it's hard.

01:01:33.400 If you're, if you look through life and success through the lens of money, you, you, it may not end up the way you want it to, but.

01:01:40.640 And we have already money is in happiness.

01:01:44.340 Correct.

01:01:44.700 I don't want to die rich and milk toast.

01:01:52.380 My lawyer keeps telling me, well, he has told me, he doesn't keep telling me cause I don't listen to him.

01:01:56.940 But he said eventually, you know, to grow my business, I live in a town of 500 and, um, we've got a little warehouse.

01:02:03.640 It was, you know, just all in God's plan that I even got it, but, and people have to commute.

01:02:08.760 And he was like, man, eventually you're going to have to move your operation, you know, to a city or, or somewhere.

01:02:14.580 And no, you don't, I'm just not going to do it.

01:02:16.980 You know, bigger is not always better.

01:02:18.840 Better is better.

01:02:20.260 And, and what, what have, cause you, I mean, small town, regular guy working on a ranch.

01:02:31.820 What's changed for you?

01:02:33.060 Have you, what's, what's, how are you better?

01:02:37.000 And how, what are the worries about you because of the changes in your life?

01:02:45.720 You may not want to share that, but.

01:02:47.620 No, I don't mind sharing.

01:02:48.600 I mean, like I, it's really just the weight of, so I've got, there's decisions every day.

01:02:53.980 You know, like as you probably have way more than I do, but essentially like there's these decisions that after they're made and they're successful,

01:03:02.940 the public can look and be like, oh yeah, well that was a no brainer.

01:03:05.940 You know, like he was just lucky.

01:03:07.580 But, and then if you fail, they're like, oh, well that was a no brainer.

01:03:10.820 You shouldn't have made that decision.

01:03:11.960 But like when you're in the decision, it's, it's very difficult, you know, and you're trying to make a decision about business where it's like,

01:03:19.320 you know, now all of a sudden like these six figure decisions that are, they're heavy.

01:03:24.860 And like these 17 employees are depending on that to be successful.

01:03:29.280 And one of the big ones, which I, whether it was on this podcast or not, I wanted to ask you about is just like leverage.

01:03:36.080 And like, so most of my business, like I try not to use it at all, like credit or debt or at all.

01:03:41.860 But there's other parts where I've thought that it might be okay to use it and not, don't, don't.

01:03:49.540 Yeah.

01:03:49.880 And never, I mean, that's the only thing that saved me is debt free.

01:03:55.020 Really?

01:03:55.520 Debt free.

01:03:56.180 Got to be debt free.

01:03:57.160 You just don't, don't, it's not worth it.

01:04:00.060 Once you do it, then others, you know, I don't have a boss.

01:04:05.160 Yes, sir.

01:04:06.580 Well, kind of, cause I don't own my house outright.

01:04:10.520 So my boss is my bank.

01:04:12.340 Which, so I do see that.

01:04:13.960 But what if it was like, even for instance, like a rent house where it's like an income producing property or something like that, or you're just saying never.

01:04:21.720 So I don't, I don't like debt.

01:04:24.440 Gotcha.

01:04:24.800 I don't like debt, but, and I think debt's going to work against us, but there's not a problem, you know, having, there's reasonable amount of debt.

01:04:34.580 Right.

01:04:34.960 You know what I mean?

01:04:35.520 You bet.

01:04:35.840 And if it's reasonable amount of debt, then I don't think, and it's making money, then I don't necessarily think that's bad, but I shy away from it myself.

01:04:44.800 You know, we, at one point I had 250 employees and my wife and I, we did not sleep when it comes to bad time.

01:04:54.860 And we did not sleep because I saw the face of every employee and the children and everything else.

01:05:01.800 And I thought, oh my gosh, oh my gosh, oh my gosh, oh my gosh.

01:05:05.460 That's heavy.

01:05:06.080 It's really, it is.

01:05:08.040 Again, that's why people should not hate business people, especially at the lower end.

01:05:16.300 And you're struggling, you don't know, you're doing your best.

01:05:20.400 I have not met an entrepreneur at a, you know, smallish level.

01:05:25.260 I'm sure when you get to be a CEO and you're, everybody's faceless, I'm sure it's different.

01:05:29.600 But I don't know anyone who owns a company and sleeps well at night in hard times.

01:05:35.920 And it's not because of them.

01:05:37.020 I've got my, my, my right hand man, so to speak, woman, she's, uh, her name's Lisa. 0.65

01:05:44.400 She's a single mom, five kids, you know, and we joke, like I'll go into a little call or something.

01:05:50.440 And she manages the warehouse floor and, you know, she's my number two.

01:05:54.780 So she's technically in charge of everyone else, 16 people.

01:05:57.980 And, and, uh, yeah, the other day she was like, uh, all right, have fun.

01:06:03.240 We're dependent on you, you know, you know, and, and it's just a joke.

01:06:07.020 Because she knows what I think about mentally, but it's crazy.

01:06:09.800 Just at the end of the day, like now it's like, you know, I'm the evil one, you know,

01:06:16.360 in some people's eyes because of capitalism and what, you know, the free enterprise, like

01:06:20.260 now all of a sudden, but at the end of the, cause I would have thought like, for instance,

01:06:23.520 if you made a million dollars, you got a million dollars, you know, the younger me, that's

01:06:28.260 what I would have thought.

01:06:28.980 Well now it's like, no, you might have 90,000, you know, like you might 10% net is like, that's

01:06:36.280 And so like, that's just basic.

01:06:38.840 Yeah.

01:06:39.100 Yeah.

01:06:39.300 I'd be, Oh, you're doing pretty good.

01:06:40.720 Yeah.

01:06:40.920 Yeah.

01:06:41.280 No, 10% you're netting 10%.

01:06:43.220 Right.

01:06:43.460 And then, well, I think that's why people sometimes before taxes and government's like, well, we

01:06:47.100 need part of that.

01:06:47.740 Right.

01:06:48.140 We need part of that 90.

01:06:49.300 Yeah.

01:06:49.440 And it's, what's crazy is, uh, the fact that people know this, when they ask the question,

01:06:57.360 do you, should the tax, should the rich pay their fair share?

01:07:00.420 Yes.

01:07:01.260 Okay.

01:07:01.680 Yeah.

01:07:01.980 I agree with that.

01:07:02.900 Sure.

01:07:03.520 What is their fair share?

01:07:05.080 Right.

01:07:05.340 Do you think 30% usually stops around 30?

01:07:08.420 Do you think 30% is fair for people to be taxed?

01:07:12.480 They usually say no.

01:07:13.540 Once you hit 40 and 50%, they always say no.

01:07:16.460 Right.

01:07:17.000 And then you go back to them and say, did you know that's what the rich are paying?

01:07:22.340 They're stunned by it.

01:07:23.980 Yeah.

01:07:24.280 They're stunned by it.

01:07:25.040 People just don't know.

01:07:25.760 Right.

01:07:26.540 No, that's what's, it's crazy.

01:07:29.320 And I understand, I mean, just some of it makes no sense, but, um, that's what I'm trying

01:07:37.560 to navigate.

01:07:37.940 But that's why, I think that's why your, your faith, that's where your faith comes in.

01:07:44.920 Yes, sir.

01:07:45.360 Because if you just try to serve him, you can look at the failures that you'll have

01:07:55.040 and go, he's bringing, he, he, I've counseled with him and I did my best and maybe I misheard

01:08:03.900 him.

01:08:05.140 But, you know, Billy Graham said to me, um, we were talking and, um, uh, he was just amazing.

01:08:13.900 I can't imagine.

01:08:14.840 Oh, he was amazing.

01:08:16.220 And, um, we were sitting in his house and he looked at me with like these, like twinkly

01:08:22.760 blue eyes.

01:08:23.540 And he went, you know, I'm not afraid to die and you could see it.

01:08:29.220 And he was kind of like excited.

01:08:30.780 He said, although the actual dying part scares me, being dead doesn't scare me.

01:08:37.640 Right.

01:08:37.860 Right.

01:08:38.000 You know, and, uh, uh, we were talking and he said, I'm not afraid to die.

01:08:45.740 And I said, oh, I can tell.

01:08:47.120 And he said, you know what?

01:08:48.960 Everything that I've done wrong, every mistake, everybody I've hurt, everything that all came

01:08:55.320 from me, everything good I've done.

01:08:58.720 There you go.

01:08:59.640 Came from him.

01:09:00.600 Right.

01:09:01.020 He said, and I know the difference and he knows I've tried to do the right thing.

01:09:07.040 Right.

01:09:07.640 And I think it hurts more when you try the right thing and you get bashed for it.

01:09:13.360 Right.

01:09:13.820 Um, but you can let it go.

01:09:17.600 Yes, sir.

01:09:18.660 Yeah.

01:09:19.100 There's a, there's a certain piece that comes along with like being in prison for, I'm sure

01:09:25.300 I've not been in prison for being a Christian, but you know, like in Paul's situation, but

01:09:29.760 and the other thing too, is just a testament.

01:09:32.860 I'd prefer not to be in prison for any reason.

01:09:35.440 Yeah.

01:09:35.980 Yeah.

01:09:36.280 You were going to say, say, oh, just, just like it kind of getting off topic.

01:09:40.880 I was just thinking about Paul being, you know, as kind of the ultimate, like he's persecuted

01:09:46.180 for his faith, he's in prison and all he really had to do was just denounce it, you know, and

01:09:51.380 they let him out kind of deal.

01:09:53.600 And, uh, it's just a testament to somebody that's holds true to their values.

01:09:58.100 So, you know, I talked to a Chinese dissident once, um, and persecuted unbelievably.

01:10:06.160 For their Christianity.

01:10:08.840 And, uh, I said, uh, how can we pray for you?

01:10:14.360 And she said, oh, well, you know what we're praying for the United States.

01:10:20.800 And I said, no.

01:10:22.020 And she said, uh, that you, uh, well, she didn't say collapse, but basically that you lose your

01:10:31.620 wealth.

01:10:32.720 And I was like, uh, okay, that's what?

01:10:36.420 Right.

01:10:36.900 And she said, you've forgotten who you are.

01:10:38.880 Yeah.

01:10:39.240 She said, and only tell the Lord brings you down and humbles you.

01:10:43.300 Will you remember?

01:10:44.360 And then you'll rescue the rest of the world again.

01:10:47.460 Yeah.

01:10:47.760 You know, so it's kind of a, an exciting time if we can stay humble.

01:10:56.360 Yeah.

01:10:56.900 I, uh, right.

01:10:58.700 Yeah.

01:10:59.160 And, and, and the getting punched in the face part, you know, it, I just keep wondering,

01:11:04.520 like, is this as hard as we've been punched?

01:11:08.780 You know, like, when are we, when is it time to, you know, like, is there, we're not even

01:11:13.620 at the bar yet.

01:11:14.360 So we haven't been punched yet.

01:11:15.740 Oh, gotcha.

01:11:16.520 We're not even at the bar.

01:11:17.700 That's what I was afraid of.

01:11:18.580 Yeah.

01:11:18.840 Yeah.

01:11:19.100 And we just have to be, you know, what's amazing to me is how many Christians I know

01:11:23.940 that say they have faith.

01:11:25.780 And yet you'll say, you just got to do the right thing and know that the Lord has it.

01:11:33.300 That, yeah, that's great, but it's not going to work.

01:11:35.800 And you're like, yeah, what's not going to work.

01:11:37.680 You don't, all of a sudden you don't believe in the power of God.

01:11:41.480 That is truly the only thing that can save us, but he won't until we all turn back to

01:11:46.280 him and go, okay, I give, I give, I give.

01:11:48.820 Right.

01:11:49.160 Yes, sir.

01:11:49.960 Yep.

01:11:51.100 No, there's, there's definitely, you know, like in the Bible, it talks about just certain

01:11:54.700 countries and leaders and people that, you know, just kind of continually disrespect

01:11:59.480 the Lord and there's, there's certain things that happen like Lord, hopefully, you know,

01:12:06.680 I don't know who you're looking at in this country, but hopefully there's a group of people

01:12:11.080 in the country that are, you know, and I'm not saying that I'm living shiny enough to

01:12:15.720 be given that grace by any means.

01:12:18.140 I'm not saying that what I'm saying is hopefully there are some people that are living that

01:12:21.680 kind of life where, you know, we can, you can buy some time.

01:12:25.580 Yeah.

01:12:25.680 But yeah, uh, what's next for you?

01:12:30.960 Um, you know, we've got, you know, Netflix could call tomorrow about a season two.

01:12:35.900 They could call in two years, you know, they kind of do what they want and, uh, they're

01:12:39.880 great to work with, but you never know what they're going to do.

01:12:42.840 Um, and so either, either that, or, you know, there's been talks of some other shows coming

01:12:49.160 up, but at the end of the day, like that, those kinds of calls, like they'll come and

01:12:53.080 they'll go.

01:12:53.500 So I'm not necessarily worried about that.

01:12:55.140 My daily grind is, is I've got a media team and we just, we put out content on the internet

01:13:00.580 every day and, um, I don't have a monetary goal.

01:13:04.780 You know, I have a content goal.

01:13:06.700 Um, I think that like, that's the right way to do it.

01:13:09.920 I feel like if I were to set like an income goal, it would put too much pressure on my

01:13:15.000 sales, which then is like, no, let's bring the value first.

01:13:18.460 And then the sales, let them fall where they may, you know, so from that point on, it's

01:13:23.260 just me navigating the backend supply chain issues, same as everybody else.

01:13:27.680 Um, but yeah, just trying to be wise with what little I, I am blessed with as a businessman

01:13:34.040 and then just try to be comedic, positive, uplifting voice in a, you know, be a light in a dark world

01:13:43.420 for people like that.

01:13:44.620 That's, it's a slow growth, but you know, it, I think it's impactful and it's created a loyal

01:13:49.840 following and, and, um, to try to daily bring value.

01:13:54.380 So can I ask you a question on, um, you know, my wife and I watched that show.

01:14:01.120 What was it?

01:14:01.900 Grey's anatomy for years. 0.57

01:14:03.360 Good God.

01:14:04.440 And, uh, you know, all of a sudden you watch it for a while and you think you're a doctor.

01:14:10.080 Oh, I know what they do.

01:14:11.140 They just have to, you know, and every doctor, every nurse I've ever talked to went, it is

01:14:15.800 the most agonizing show.

01:14:17.940 Right.

01:14:18.260 It's nothing like that.

01:14:20.240 Right.

01:14:22.940 When you watch Yellowstone, are you, are you just like, please for the love of Pete, how

01:14:29.700 much of that show can you enjoy?

01:14:31.800 Oh, you know, I mean, there's parts of it that knowing what I know about showbiz, maybe

01:14:38.460 I'm a little bit more lenient on some of the things you might be talking about.

01:14:41.560 Like, you know, they're messing with that baby calf and that baby calf jumps up and kind

01:14:45.340 of runs off.

01:14:46.040 And, and, you know, obviously the calf is at least nine days old, 10 days old kind of

01:14:50.860 calf, which is completely, I mean, it's, it's, it's TV, you know?

01:14:54.540 And so, uh, you know, I give a little bit of, I give a little bit of grace there.

01:14:58.520 Uh, but you know, Taylor Sheridan that put that show together, like he is a cowboy and

01:15:04.120 he does.

01:15:05.300 Isn't it weird?

01:15:06.900 Is it just me that the storyline is that Kevin Costner is trying to save his ranch and this

01:15:15.060 season he is trying to save it by making it famous for horses and he's got to find a way

01:15:20.280 to make it famous.

01:15:21.060 So it stands for something.

01:15:23.020 And here we have the four sixes.

01:15:27.160 Taylor Sheridan, who owns the four sixes is making the four sixes famous by putting it

01:15:36.180 into this show about a ranch, trying to make a ranch famous to save it.

01:15:39.980 Is it?

01:15:40.280 I mean, it's a little weird.

01:15:42.240 It's well, it's, it's definitely like makes you think like, Ooh, I got to see what's next.

01:15:47.260 Which is, I think the whole, the whole point of it.

01:15:49.820 But as far as like a ranch with a noticeable brand, like that's the one, you know, like

01:15:55.420 they're definitely people outside of Texas don't know the four sixes is like the, they'll

01:16:00.820 know King ranch maybe, but that's not the ranch in tech.

01:16:04.540 I mean, it's good ranch, but that's not the ranch.

01:16:06.660 Four sixes is the ranch.

01:16:08.380 Which is why?

01:16:09.240 Why?

01:16:11.120 Well, they've, I mean, the tradition that comes with that ranch and the integrity behind

01:16:17.140 the brand.

01:16:17.960 So, um, the four sixes brand meaning like actual integrity of the people that run it, but then

01:16:25.220 also the quality of, of the horse, the, their, their horse program is crazy bar none.

01:16:31.920 Like they have a Ramuda sale in October and it's just the absolute best horses in the industry

01:16:36.760 that you can imagine.

01:16:37.560 And their cow, their cow calf operation that they have there.

01:16:41.060 I mean, just everything they do is, is to the nines, but they've been doing it for a hundred

01:16:45.600 years is the thing.

01:16:47.200 But right there, that's a cluster.

01:16:48.880 There's a lot of ranches right in there, you know, pitchfork ranches right next to it.

01:16:52.580 Tongue river, you know, begs, there's all these ranches, it's cow country. 1.00

01:16:56.460 And so that, that's another thing that, that, um, and the way that these cowboys, that's, that's

01:17:02.880 kind of the difference in cowboys is the country.

01:17:05.040 You know, you'll find cowboys in Arizona and, and Wyoming and Louisiana that, you know, they're

01:17:10.400 all cowboys, but the grass is different.

01:17:13.260 And so how they cowboy is different.

01:17:15.460 Um, but most often, you know, the values that they stand for are the same.

01:17:20.480 Um, so, but, but the four, six is it's, it's always been one where that area in there of

01:17:26.260 West Texas, like it's just, when, when I was, like I said, when I was born, my dad, we lived

01:17:31.680 on West camp at the pitchfork, which I mean, they've got it, they share a fence line.

01:17:36.520 And, uh, and so those were the values that I was raised on.

01:17:39.900 And, and so watching my old man, that's kind of where I, where I picked up on that, but

01:17:44.460 it was a, it was a neat thing to get to, but it is a pleasure.

01:17:51.680 Well, I wanted to ask you, I don't know how much time we have, but about your book, um,

01:17:57.860 the great reset.

01:17:59.000 Yeah.

01:17:59.300 Um, anyway, we, we may not, I will get you a, yeah, I'll get you a copy of it.

01:18:05.660 I will tell you that, uh, it is our world war two.

01:18:11.460 Yes, sir.

01:18:12.040 If we don't learn this and do it and find ourselves to each other, we're done.

01:18:19.900 Yes.

01:18:20.340 And it's coming fast.

01:18:21.820 Yes, sir.

01:18:22.200 And a year and a half ago, we started doing research on it and I thought, I can't really,

01:18:28.800 and it got worse and worse and worse and worse.

01:18:32.220 And they don't, they're not afraid.

01:18:33.820 They're not afraid to admit it.

01:18:35.340 I mean, and it's all out in the open.

01:18:37.080 It's all there.

01:18:38.160 Well, now that Marcus Luttrell is like my best friend, I fancy myself a seal and I run.

01:18:45.320 I'm pretty much a seal.

01:18:46.640 You're probably the best seal.

01:18:48.980 Yes.

01:18:49.340 Yes.

01:18:49.760 I take a 30 second cold shower in the morning and then I run like three quarters of a mile.

01:18:54.760 Yeah.

01:18:55.400 So I'm, you know, pretty much made it through base training.

01:18:57.560 Then I run 10 miles, but it doesn't look like it.

01:19:00.540 But well, I listen to books when I'm running.

01:19:05.520 And so that needs to be my next book.

01:19:07.740 Is it on?

01:19:08.820 Yeah.

01:19:09.120 It comes out Monday on Audible.

01:19:10.700 It'll be on Audible?

01:19:11.720 Yeah.

01:19:11.880 Okay.

01:19:12.200 Yeah.

01:19:12.440 Cool.

01:19:13.080 So nice.

01:19:14.260 Thank you, my friend.

01:19:15.120 Thank you for having me.

01:19:15.860 It's been a pleasure.

01:19:16.660 You bet.

01:19:16.840 Just a reminder, I'd love you to rate and subscribe to the podcast and pass this on to a friend

01:19:28.600 so it can be discovered by other people.

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The Glenn Beck Program - January 29, 2022

Ep 131 ｜ How to Be a REAL Cowboy ｜ Dale Brisby ｜ The Glenn Beck Podcast

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