Ep 131 | How to Be a REAL Cowboy | Dale Brisby | The Glenn Beck Podcast
Episode Stats
Length
1 hour and 20 minutes
Words per Minute
174.13097
Summary
In this episode of The Blaze, we sit down with a man who is somewhat of a contradiction. He blends the mythology of the cowboy with the tech smarts of the YouTuber. He is a cowboy in the age of TikTok. He s a smart, savvy businessman who is also the star of the Netflix original series, How to Be a Cowboy.
Transcript
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Today's podcast is with a guy who is somewhat of a contradiction.
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He pairs two worlds that many people don't assume go together, country and city, nature
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He blends the mythology of the cowboy with the tech smarts of the YouTuber.
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He is a cowboy in the age of TikTok, which is so bizarre.
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It's like John Wayne with Snapchat, you know, a rancher and YouTuber.
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He's also the star of the Netflix original series, How to Be a Cowboy.
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If you haven't seen it, it is well worth checking out.
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And one of the few reasons left to have a Netflix account, if you're looking for American values.
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He's smooth, you know, the strong, silent type.
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He's a role model in a time of glorified supervillains.
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I think you're going to see a side of him that you haven't necessarily seen before.
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But, you know, he runs cows and then tweets about Jesus.
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When he isn't riding bulls or birthing calves, he's coming up for ideas of his clothing line.
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Gets up 430 in the morning to maintain the radiator ranch, the largest ranch in Texas.
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Please, please welcome the greatest bull rider of all time.
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You know, it's sad if I asked you what the leading cause of death is in the U.S. and the world.
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Since Roe versus Wade, over 63 million babies have been aborted in the U.S.
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That's one in four pregnancies that don't choose life.
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In the midst of this epidemic and tragedy, we can do something about it.
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We have partnered here at The Blaze with the Ministry of Preborn.
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They sat in my office a few months ago and I said, let's rescue babies.
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Let's do something that people, you know, don't.
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They're uncomfortable talking about in the media, et cetera, et cetera.
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They are the direct competition to Planned Parenthood.
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They are the largest provider of ultrasounds, free ultrasounds in the U.S.
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They let women see their baby on an ultrasound and hear the heartbeat.
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When she does, she's 80% more likely to choose life for her baby.
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Preborn has a passion to save unborn babies from abortion.
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And they also have a passion to see people find the peace of Christ.
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Over the past 15 years, preborn centers have counseled 340,000 women considering abortion.
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Because you're the hero of every preborn baby in this nation.
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What I'd like you to do is help us by donating at pound 250.
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How many babies can you and your family circle save?
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But I'm sure it's not made out of the same fabric as that.
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American Hat Company, they're right here in Texas.
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So it's like from the, kind of the urban cowboy era.
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I mean, I own a ranch, but I am, you know, all hat, no cattle, pretty much.
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And I'm like, I'm going to stand here and watch you do it.
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I mean, to be a cowboy is, that is a different, hard, and dangerous life.
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But, um, I was kind of born into it, so I've never really known any other life outside of
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I mean, last night, we were bucking bulls, bucking horses, just at my house, you know,
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and then we just get done, wipe off our hands, like, all right, let's go eat it.
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So, I mean, how do you, I got to believe that if you're, if you're riding bulls, you don't
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So, I've had, I just, I'm recovering from a collarbone surgery, um, surgery on my hand,
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So, the timed events are the roping events, like team roping, uh, where the rough stock
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is, uh, bareback, saddle bronc, bull riding, and bull fighting.
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No, like, they'll just go in and distract the bull while the bull rider, like a rodeo clown.
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So, I grew up completely on the rough stock end of the arena.
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So, we did cowboy, like, when I was born, like, um, I was born, my dad worked on the
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It's right next to the four sixes that a lot of people are hearing about today.
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So, we grew up cowboying, but he was also a rough stock, you know, rodeo cowboy.
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And so, we were all, I mean, like, that was just second nature for us to.
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Uh, well, he was a, when he passed, he was a pickup man.
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So, when you get on a, like a, a bucking horse, you don't always just jump off.
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Oh, yeah, somebody comes and rides and grabs you.
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Yeah, there's, there's, I don't know, I mean, I lost my mom when I was young, and that made
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a huge impact, but there's something for guys when you lose your dad.
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It's just, you just lose a, you just lose, like, one of the points on your compass in a way.
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The one that you can call and go, can you recalibrate?
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It is, it's crazy that you phrase it like that, you know, like in 2020, 2021, I've had
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to, because both my granddads have passed too, so it's kind of being the oldest son in the
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family, I've now become the patriarch of sorts.
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Having employees, like, now all of a sudden having to navigate this world that we're in,
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I'm now looked upon by, you know, dozens of people, and it's heavy.
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Back, you know, when he was alive, it was, well, I'll just default to whatever he does.
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And so now, how many times do you think, what would my dad be doing?
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But it's really even just with, not only with what I see going on in the world, but also
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just business and relationships and, but the stuff going on in the world is probably what's
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And of course, everybody's going through, you're going through it.
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I mean, honestly, cause I mean, what you stand for your lifetime entertainment and everything
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else, but you're still very American and, uh, not hanging out with the Hollywood crowd.
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You know, I've, I've just one day at a time and it, it kind of, I think one of the reasons
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why, you know, there were a lot of networks interested in that show.
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Um, and I think the cowboy way of life is something sought after by a lot of people.
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I think, I think, um, Yellowstone to me is a confusing show, uh, because I find myself
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going, yeah, that's the way they should have handled him.
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But there's something about right and wrong, knowing what it is.
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And they clearly don't know what it is in many ways, but this look, this, this has to
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Cause all of us here know what's right and wrong.
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And again, they go way over the wrong side, but, um, it's really, it's refreshing and confusing.
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I mean, it's, you know, when somebody has a code, when somebody has, you know, a line
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that they're there, there's times when it's, it's an easy black and white, but there's
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other times when it's, it's not so easy to make those decisions.
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And when you're able to watch somebody, whether it's on social media or on Paramount, you know,
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Netflix, what have you, then, you know, and it just, it's refreshing to know that there's
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people out there that do have a code and, um, they're going to stick by.
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Like I've got, I've got questions in the back of my mind for you selfishly.
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You know, I went Monday, I was on Marcus Luttrell's podcast and, and we need to make an entertaining
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But during that podcast with him, I'm asking him questions, like, because I'm thinking,
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I literally thought my dad would probably have the same thought as this man, you know,
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And so like, I'm asking him questions and I'm hanging on every word.
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I've got, I've got kind of a council of guys that I think are wise that, but, but then I'll
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soak up moments like this right here where I can get some wisdom from someone.
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Um, good friend of mine who was one of the most ethical men I've ever met.
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He, he actually worked in the Nixon white house and was the only one that no one interviewed
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because they were all like, you know, everybody else was interviewed.
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Um, but, uh, uh, he came into my office one time and he said, where are all the pictures
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And he said, when you're moving in a fast world, he said, pick your top five people for
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He said, cause when you're having to make snap decisions, that's your counsel.
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And I've done that and it's really quite helpful.
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I definitely have like a version of that for sure.
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You know, like with each area of my life, for instance, the fundamentals of bull riding,
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you know, I'm going to talk to JB moon, you know, I happen to be the greatest of all time.
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So I, I'm teaching JB, but you know, if I did have a question, that's what I would call.
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If it's, uh, you know, my dad and my granddad were two separate, completely different people.
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So my dad, when he'd passed, he had $800 in his account and we split it four ways.
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Um, but I wouldn't have traded it for any amount of money.
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And if you look through the lens of money, you wouldn't call him successful.
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Uh, my granddad, on the other hand, he, you know, heck it might've gone to the church.
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I don't know, but he, he died with a different, he was a businessman and he wasn't a cowboy,
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but, and so I wouldn't tip a waitress without asking him, you know, I wouldn't buy a truck,
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My dad, however, like he taught me how to be a man.
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Uh, it's only because I was so much fat, but I've actually lost 12 pounds.
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And one of the reasons that is happening is because I have built bars.
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My wife tried to get me to eat this and say, you know, you don't have to have a candy bar.
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And she'd eat them, but she's healthy and she does stuff like that.
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Uh, I've been eating them now for about two years and I may have eaten more than you
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should, but it was like the same calorie, five bars, like the same calories as M&Ms.
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There are only four grams of sugar, four grams of net carbs, 17 grams of protein.
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They're made with a hundred percent real chocolate and they have amazing flavors that you're going to love.
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I'm asking this question with a guy because I would think cowboys would take their glasses off.
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Cause there is, I mean, when you meet one, you know,
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another mentor of mine in this industry, his name's Cody Johnson.
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And he, uh, he said he was talking to the guy that wrote the biography for Chris LaDue.
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Chris LaDue is a cowboy, bareback rider, country singer.
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He passed of cancer, but the guy writing the biography,
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what's the one thing you wished you would have put in that book that you didn't?
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And he said it was Chris's definition of a cowboy.
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And that's let your yes be yes and your no be no.
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And, uh, that was Chris LaDue's definition of a cowboy.
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You know, there's, there's, uh, there are traits of a,
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if you're looking for a cowboy that can literally get the cows caught
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and we can talk about that, you know, which of which I am the best.
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But then there's other traits where you're dang right.
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You know, like, you bet he's actually, he can actually also get the cows caught.
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We can do a lot of things, but there is, um, that's why, I mean,
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I pine for my ranch because I'm surrounded by farmers and cowboys.
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And they understand community and they understand failure.
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Cause if you failed, you're going to help them that year.
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Cause we're all in it together and their word is cowboy contract, man.
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And you know, there's all, there's, there's rats in every industry.
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But one thing that, you know, Yellowstone is kind of helping with is, is, is, uh,
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I think is showing that there's more to, I mean, running a ranch is like running a business
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and you've got your, your upper level management.
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That's got to make these decisions and have the cognitive power to see what's going on.
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Make it, you know, profitable and see the future.
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You've got people that manage people that need to be good with those people and making
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And then you've got the technical guys that they're really there for the neck down and
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they need to be able to rope that calf right now.
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And, um, it's just like any other business where you've got those three levels and people
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just think we're all here, you know, dipping tobacco and kicking animals.
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My neighbor has, uh, I think two or 3000 Buffalo.
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And first of all, it will make you want to go back in time and see when it was 20,000 or
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You hear it before you see it and you see the smoke, you know, the dust rising up.
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I mean, it's a powerful experience, but as I'm there, um, with the owner and some other
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people and my wife and kids, and we're all in the bed of the truck.
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We went parked and then they had, you know, they started spraying food.
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So the Buffalo are coming running and we stay in the bed of the truck.
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Well, they surround the truck and there was one cowboy who just kept walking around the
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And you know, Buffalo or like any big animal, they'll kill you.
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And they would come towards and he would look at them and move towards them.
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Cause if he wasn't there, they would have come towards us.
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No, there's the same way with when guys are interacting with, for instance, bucking bulls,
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you know, and you can kind of teach a bull the, the way, you know, if you climb on the
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fence and you're constantly on the fence when you're handling a bucking bull, you know, it'll
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Whereas if you kind of handle, and you got to watch, you know, you got to watch your
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six, you don't just turn your back on him, you know, because some of them won't care.
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But it's just interesting to see, you know, in the arena, they know, they know to turn
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You know, you can't make these animals do anything.
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Cause my daughter, she loves animals and everything else.
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We go to a rodeo and she's like, dad, this is so cruel.
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And do you think the animal activists would not have video everywhere if they were beating
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Like I said, uh, maybe you can find an exception, but as far, like some of these bulls and horses
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Um, take a horse, for instance, those, that's an animal of flight.
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So if he's scared or if he's in pain, he's going to run.
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So the flank and some of them are mares, they don't even have jelly beans.
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How are you going to tie it around their jelly?
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Like you might have a mare bucking horse and, and, uh, if she doesn't want to buck, she's
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So when you see her bucking, that means that that's in her DNA and, and they'll get stronger
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And the, it's like you feed them better and then they buck better.
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You know, why would that be the case if they didn't want to do that?
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That, that flank is like tightening up your belt.
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Um, you know, but, but like I said, there, you, you can maybe go on the internet and
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find an exception, but there's rats in every industry, you know, but like, I don't know
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And, uh, and when you see, when you see horses, I mean, I am, I, we were getting them all cause
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they, all our cattle stay up on the ranch and then it gets too cold in the winter.
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And so everybody's just like, just get in the rhino and just follow.
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And, uh, these two bulls, they were not afraid of me at all.
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But these horses and the cowboys, those horses are amazing.
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And it looks like if you could talk to them, it looks like this is great fun for them.
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The way they move and they anticipate, I mean, it's, it's one of the most incredible things
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And that might be one of the things, for instance, your daughter, she, she, she might be watching
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those animals and she's thinking in human terms, you know, like, so for somebody to rope one
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of us, you know, it's going to feel a certain way.
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Well, these animals, like they'll stand outside in a hailstorm.
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Like it just, their, their pain tolerance, everything is completely different.
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You know, they'll get bit by a rattlesnake, a cow wheel on the jaw.
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And you may not even know it six months later, she's fine.
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A human can't get bit on the bit by a rattlesnake and be fine, you know?
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So anyhow, I think there's, there's a lot of, there's a lot in the Western world that
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And so people make assumptions, but I will say that, you know, Crystal Dewey had a song,
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you just can't see us from the road and the internet has changed that.
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And so there's a huge interest in this industry, hence the show, hence my show, how to be a
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But do you think that's, do you think that's because of the, I mean, I don't watch Yellowstone.
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I watch Yellowstone partly because of the beauty.
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But mainly I watch it just because it's like they speak my language.
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Not the killing part, but they just speak my language.
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I understand that world where I think there's, well, they use a lot of hungry.
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You know, it's, it's just like, okay, yeah, that, that makes sense.
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For some reason, people just think to be a cowboy, you have to have an IQ that's, you
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know, below this or that, you know, and that's not the case.
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There may be a few out there, but the point is, is like, it's just, you know, we're middle
00:23:19.920
I mean, I don't even know if you can talk about this, but the meat thing.
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I mean, I was just in Colorado that what they're doing for water.
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They're now saying in Colorado that water is a natural resource that belongs to the state
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Um, the things that are happening all over the country are just killing our farmers and
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And then you have these four big companies who you cannot convince me.
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How can be, how can there be this much of a shortage?
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But when I personally take my calves to the sale barn, I'm getting pennies.
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You can't raise your cows and, and make, and break even really at this.
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So my, my whole program, how to be a cowboy, you know, it's, you watch my interns and I'll
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So because of that interest in this industry, people message me every day, 30, 40, 50, a
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You know, because I'm a quote unquote influencer in this.
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And so they'll come to me like, yeah, I want to have a family.
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You know, like, okay, well, did you inherit millions of dollars?
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Because if not, like you're not just going to buy land, buy cows and make a bunch of
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I said, uh, he said, you want to make a million dollars in this business?
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I mean, you're just, you're never going to, it's hard, hard work.
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But right now, everything is being stacked against, you know, I think they've made the decision
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that we're not going to eat meat unless you're very, very wealthy.
00:25:19.160
Well, you know, one of the people in my council, so to speak, you know, we were talking about
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And, and, and he said, you know, there'll come a time when this country will apologize
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to those, to producers in every industry, not just the agriculture industry, but like,
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You don't have to do this, that, or the other to do business.
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And, and I just hope that that time is sooner rather than later.
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You know, but I think that's coming when it's just, hopefully it'll become obvious.
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Hopefully it'll happen before we commit national suicide.
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If you want to go back to feeding us, that would be great.
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If the last two years have taught us anything, it's that you have to take control of your own health.
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It is clear you can't rely on the government or big pharma to protect you and your family.
00:26:40.460
I've never seen anything happen in medicine where the doctors are like, oh, well, you know what?
00:26:49.360
Yeah, your lungs might collapse and you will cough blood out in maybe a week.
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That's why I called a doctor, a very famous doctor when I had COVID.
00:27:11.820
I mean, he'll give you the formula, but you can go to the, you know, buy a billion bottles or he has formulated this.
00:27:23.400
President Trump credited him with the successful early treatment protocol and his decision to take hydroxychloroquine.
00:27:44.300
He became my doctor during my last bout with COVID.
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And I will tell you, I want to say he healed me.
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He gave me the medicine that other doctors would not give.
00:28:01.140
And he also explained why these things work together.
00:28:06.000
And I've been taking his immune system, boosting the Z-Stack for, well, since I got sick.
00:28:12.720
And I will take it every day until we pass this nonsense.
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Part of the problem with our society is we don't know where our food came from.
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Like, just let us, you know, like, get somebody over here watching us that knows what they're doing.
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Don't make these decisions based on, I don't know.
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Are we really talking about, like, I don't understand it.
00:29:02.360
But it makes sense, like, as far as, like, in this, it's a chess game to them.
00:29:07.700
But, man, you're playing with, like, people's livelihoods.
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I'm talking about, like, people that need to eat what I'm producing.
00:29:16.780
And it's, what's odd is I was talking to a guy whose father or grandfather was a rancher
00:29:25.040
And he said, no, I'll show you pictures of Dallas.
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All of this stuff, all of the beautiful trees and everything else, for the most part here
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You know, it's been planted, et cetera, et cetera.
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I know that, like, where I'm at, outside of city limits, you know, there's just a certain
00:30:01.840
way of life that it's, like, people in the news are telling me, like, how bad it is for
00:30:09.180
this and that reason and how we're, but, like, I'm not seeing it where I'm at.
00:30:13.000
Like, that's just not, maybe that's true for you in city limits, but.
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You know, like, right here, like, I don't think that's anyway.
00:30:23.940
We were talking about this the other day, just on COVID.
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And you hear these people on TV, and you're like, really?
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It's not, you know, like, everything's fine, except for us out here, you know, in the middle,
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like, apparently, I don't understand, like, I knew when he came on and said last summer,
00:31:04.320
this past summer, he's like, we're not through this yet.
00:31:07.260
It was just like a, it was like a wave of peace.
00:31:15.260
Like, I didn't mean to, I wasn't trying to be like that.
00:31:17.800
I wasn't trying, but it was just like, oh, man.
00:31:21.180
It was my, it was the first moment where I was like, man, we're through this thing.
00:31:24.480
Yeah, I think, I think everybody, I mean, when you have real big, you know, liberal
00:31:30.680
pundits who have been screaming for, you know, practically internment camps saying,
00:31:39.080
Did you see the, did you see the latest poll was 40% of the American populace now says,
00:31:46.820
if you're not getting your kids vaccinated, you should have your kids taken away from
00:31:56.900
But at the same time, what year is it that we're allowed to see what is in it?
00:32:05.380
Like when we're all dead, like, wait a second, wait a second.
00:32:08.520
You're going to make me take it, but you can't even tell me what's in it.
00:32:12.040
And you, you, it's, it's alarming that it's one thing if you can't tell me what's in
00:32:27.760
What if I have to watch this Viagra commercial where they're taking separate baths, which
00:32:33.140
And then in a 60 second commercial, I have to hear about all of the side effects.
00:32:39.820
And worry about, uh, you know, what, four hour, six hour erection.
00:32:44.020
I mean, I don't want to think about those things, but they make us think about those
00:33:03.760
I'm just trying to make sense of it as a, as an American, you know, the other thing I
00:33:11.180
That would, that would be what my question for you is just, you know, from friend to friend,
00:33:15.560
like, seriously, like think like a German Jew in 1935 or 38, you got to put it into something
00:33:24.280
Um, I mean, you have me, um, but, uh, put it in things land.
00:33:31.460
You know, I know people who have a lot of money and they've bought, uh, really, really super
00:33:37.020
classic cars because they know, uh, you know, 68 Mustang Shelby will always.
00:33:47.600
Just find things that, you know, like from food, uh, cigarettes, alcohol, all the way
00:33:56.300
to art, anything that is tangible that you know, will never go out of style.
00:34:05.680
That it will always, a lot of people in Germany, in the end, they traded their art for their
00:34:20.680
So he's a big podcaster and he's Jewish and I, he just moved out of California and I
00:34:24.980
said to him, Dave, I've never thought this way before ever, but I think I can begin to
00:34:31.840
understand how Jewish people didn't learn, leave Germany.
00:34:40.160
People talked about putting them in camps, but you still think that's not going to happen.
00:34:45.240
At what point do you go, these people will do it.
00:34:56.980
It's a short book, but it's like, how do you literally like, if you think about it,
00:35:00.500
like 11, 12 million people, that's a lot of people.
00:35:05.700
Like, well, the, the, at the, at the end of the book, it's spoiler alert.
00:35:11.620
That was like, and I read that book like 10 years ago.
00:35:14.240
That, that really, and it stuck with me in the back of my head, but.
00:35:21.200
Um, are you seeing people from, like we used to be a group of people and we'll never
00:35:28.220
get back there unless we, you know, we used to say E pluribus unum.
00:35:32.940
Um, and, uh, from many one and I always thought I never really understood, you know, I knew
00:35:39.540
the phrase, but what was the unum and it's the bill of rights.
00:35:43.880
If you don't agree with the bill of rights, I can't talk to you about anything.
00:35:49.060
Um, are you seeing people who have maybe voted differently or disagree on things?
00:35:54.980
Have you started to see them at all, start to shift and go, you know, I might be on the
00:36:04.860
I think the shift is that it may not necessarily be people, you know, it's hard for people to
00:36:10.480
admit if they're wrong or right, but I think the shift is definitely that there's a lot
00:36:15.180
more people being way more quiet than they were at a certain time, you know, um, that's
00:36:26.180
Well, I'm saying like, they're pretty loud about, I mean, like how, right.
00:36:30.240
Like how, how has, we're definitely not in a better place than we were a year and a
00:36:35.780
half, but there seem to be a whole lot less people, you know, as far, like I'm saying
00:36:40.620
like things have gone a certain direction where you'd think everybody that was complaining
00:36:47.040
But like, I don't know, like I, what I, I, I feel like there's not a lot of hope right
00:36:57.100
now, you know, just for, for the everyday person, you know, as far as this country is
00:37:10.580
Um, but I think the, um, cause I feel that today, I just, I just, I read the news today
00:37:16.500
and it's just like, there's a noose that is around all of our necks and it's just being
00:37:22.000
tightened slowly, you know, and we're helping, not us, but the people we elected and,
00:37:27.100
the things that we've tolerated for so long, we're just, you know, how does a man go bankrupt
00:37:33.220
very slowly and then all of a sudden, um, how's this, how's this coming?
00:37:38.640
Well, it's been very slow, but it's coming faster and faster every day.
00:37:44.580
And, uh, but then I look at things like you called me and said, I'll take refugees.
00:37:53.940
You know, we never talked about that on the air or anything, but you called and said,
00:38:18.040
And I think all they need is the example of stop listening to the lies.
00:38:28.780
Stop listening to people who clearly are not doing things in your best interest, telling
00:38:41.200
And I lived through the Carter years and that's the only thing that changed was Ronald Reagan
00:38:51.060
So, I mean, so what's the, a guy like me, you know, I'm a cowboy, I live in Texas and I'm
00:39:05.020
I'm trying to teach young people, what, what, what's, what's the next step?
00:39:10.720
Like, what, what do I do as a, for instance, I was talking about being the, the, the patriarch
00:39:15.400
If I've got, you know, 15, 16 people looking to me as a leader, you know.
00:39:27.160
Just, you know, I'm, I'm, I'm adopting something I've heard a long time, a long time ago and I
00:39:43.500
Whatever that is, just do the next right thing.
00:39:52.380
Not easy, not convenient, not popular, but what is right?
00:40:05.820
You have a different place because you're media and, and a celebrity and it's weird, isn't
00:40:17.580
And it, it plays, I know because I've gone through it, it plays all kinds of weird mind
00:40:40.640
No, there's been opportunities to sell my soul for things.
00:40:43.660
And like, I just, there's always, I'm just not going to do it.
00:40:46.820
You know, I'm just, there's, I just, I was, and people for some reason, like with what
00:40:52.700
I do on social media and, you know, it's a, it's a pretty replicatable thing, you know,
00:40:56.980
with social media, there's fundamentals, building a business, building an audience on social
00:41:03.540
I do it through comedy and entertainment and, and then you, you just replicate it, rinse
00:41:10.620
But, um, um, there's, there's shortcuts, you know, that, that a guy could take, but I just,
00:41:16.740
I've, I've, I've adopted that and I'm not going to sell my soul to make it.
00:41:23.460
Anyway, people, for some reason, when they look at what I do, they think it might be like
00:41:27.340
a flash in the pan or whatnot of like with being on social media.
00:41:33.140
And so guys will come up to me that don't understand what I'm doing is like, what are
00:41:38.980
And, uh, I was like, well, what are you going to do if you get fired tomorrow?
00:41:42.320
You know, and before, before the first video, like I was living in my sister's office, doctor
00:41:51.400
So if, if, if I get canceled for some reason and they turn the switch off, you know, hopefully
00:41:57.260
I've made good decisions where at least when I got to go back to doing that, I got better
00:42:02.100
Like, I don't know, like I'm, my peace is determined by, you know, the Lord, not money.
00:42:10.840
If you stay there, cause fame and fortune, battery acid, people all want it.
00:42:26.960
There's a reason you make so much money because you are trading something, you know what I
00:42:33.340
Whether that's time, privacy, or just the onslaught of whatever you're trading that.
00:42:41.340
That's one of the reasons they pay you a whole lot of money.
00:42:45.200
Cause you will get into it and go, this isn't worth it.
00:42:51.700
Um, but it's velvet handcuffs and once you start seeing what you can have, it will fade
00:43:05.220
And that change might come in uncomfortable ways.
00:43:09.120
And if that happens and you're not right with the Lord, you will, you'll be like a man
00:43:17.320
drowning and you'll grab for anything to keep your head above water.
00:43:24.260
You'll, you'll be a, you'll, you'll sell out fast and bad.
00:43:28.820
Well, if, and I think a lot of people look at life through, it sounds like this might
00:43:33.760
be one of the points you're, you're, you're trying to make, but people, when you look at
00:43:37.200
life through the lens of money, you know, it makes you think that that might be the answer
00:43:43.800
But if there's ever been one millionaire commit suicide, then that's not true, which there
00:43:51.360
have been, you know, there's a lot of entrepreneurs and famous people.
00:43:54.560
And that just like, why, if that is the answer to the problem, why would they ever choose
00:44:00.900
You know, you are, you know, I just watched something on, uh, Charlie Chaplin.
00:44:04.780
Uh, it was a documentary and, um, you know, he was a fascinating guy, fascinating, um, and
00:44:12.980
I mean, I think Mickey Mouse is modeled on Charlie Chaplin.
00:44:17.800
He was the most famous man in the entire world before fame was really like that.
00:44:24.220
Um, he came from nothing, lived in a one room apartment with his mom on a third story flat
00:44:42.460
He almost doesn't make it, you know, something happens as always does.
00:44:47.260
And he hit fame that fast and he was married four times, the highest paid actor or highest
00:45:04.900
All four of his wives said he never believed that anyone would like him.
00:45:13.500
He, they, he always said, why would anyone like me?
00:45:23.040
That he was as a kid, even with all that wealth, it doesn't, it, it like, it'll make your life
00:45:29.600
easier at times, but it doesn't change anything.
00:45:38.720
And if it does, it's usually in the wrong direction.
00:45:42.220
The problems are problems, whether your bank account is full or whether it's, you know,
00:45:49.900
Somebody, uh, I was listening to Joe Rogan podcast or something.
00:45:53.060
Like I was saying, you know, healthy man wants 10,000 things.
00:45:57.440
A sick man wants one, you know, and, and no matter what you have, you know, like there's
00:46:02.800
We rescued a bunch of Christians a few years ago in Iraq and I went over and, uh, I was
00:46:10.980
freaking out a little bit because ISIS knew that we were meeting these Christians in this
00:46:17.620
church and, uh, and they were leaving the next day.
00:46:21.820
We were taking, we were getting them and then taking them and flying them out.
00:46:25.240
And ISIS, uh, said, uh, we know what you're doing and where you are to them.
00:46:34.560
And at 8 PM, we're going to blow up the church.
00:46:41.820
So did they, I arrived and it's like seven o'clock at night and the church is packed and
00:47:04.500
They had, these were doctors and lawyers and successful people who literally were living
00:47:17.120
And they knew the only thing that mattered was God.
00:47:21.520
It was one of the greatest groups of people I've ever been with.
00:47:25.860
Well, if you think about like a lot of people, I think chase happiness in this life.
00:47:34.300
And, and, and the word happy is, is kind of, to me, it's tricky because happy is like circumstantial
00:47:41.540
and emotional and things can happen around you that will affect your happiness.
00:47:45.760
So I like to use the word peace, you know, and, and if you, if you chase, because you can have
00:47:50.600
a bad day and still be at peace, but you're not going to be happy.
00:47:54.220
And so, you know, as, as Christians, you know, we're called to God's just, he's not as concerned
00:48:05.540
And so when you, you know, as a Christian, it does not mean you're guaranteed that, you
00:48:11.280
He wrote most of the new Testament and he wrote a lot of those letters from prison.
00:48:15.680
And, um, yeah, it's, he knew what was important.
00:48:20.440
What was the, what was the priest name that was in a concentration camp in Nazi Germany and
00:48:27.440
he would volunteer to take the beatings for others and he'd never cry out and, uh, they
00:48:35.660
So they put him underneath in this cellar underneath one of the deals and he eventually went blind
00:48:45.800
But they came in to kill him because he was singing all the time.
00:48:52.020
And they were like, you're, you got to kill him.
00:48:59.060
He knew who he served and what the meaning of life was.
00:49:03.920
And it ain't, you can't kill that out of somebody.
00:49:10.280
And that's just, I mean, I guess ultimately whenever, at the end of the day, whenever I think
00:49:14.100
about what's going on in the world and, and, uh, get nervous about, you know, communist
00:49:20.580
presidents meeting up, I just think that, you know, nations will rise and fall, but you
00:49:30.720
That's exactly like he knows, like he knew the one nine was going to happen.
00:49:37.760
So, um, but I, I, anyway, it'll be tough, but yeah, my old man, I do every day.
00:49:50.440
So right before my dad died, we were talking about things and he said, Glenn, I, you know,
00:50:12.380
He said, and I've always told you, don't worry.
00:50:20.360
Then this is like, like a few weeks before he dies.
00:50:23.760
And he said, but this time I'm glad I'm not going to be around very much longer because
00:50:29.920
I have no idea how you guys are going to work this out.
00:50:44.380
Well, that was however long, every generation and your dad and my dad, like, you know, their
00:50:50.560
generation said that about this upcoming generation.
00:50:55.980
You know, like, but don't you think that I think that sorry.
00:51:01.220
You know, I think it's, it's our duty to, to find, you know, find hope and give, give
00:51:07.180
this next generation and an answer, you know, and be leaders in that thing.
00:51:13.880
That's what I'm trying, you know, maintaining, you know, my peace in the midst of these things.
00:51:19.360
He was like, it's not whether or not you're going to go through that trial.
00:51:23.760
You're, you're, they're going to watch you and how you go through it is what's going
00:51:29.980
And so I don't know what's coming, but I think what's important is how we navigate through
00:51:35.160
Like you said, like you were saying earlier, do the right thing for the right reasons and
00:51:40.440
Um, it's, uh, uh, it's interesting to me that we are, everybody's always down on this
00:51:49.800
generation, but I know history well enough to know that the world war one generation thought
00:51:56.760
the world war two generation, there were nothing but they, right.
00:52:06.660
And I, and I, I wondered with my dad, we talked about this.
00:52:11.140
I said, dad, if you, if you lived through what's coming, do you think that would be a blessing
00:52:26.780
And I said, I think in my generation, I've never had to fight for the country.
00:52:32.800
I've, I've, I've had things come to me relatively easy.
00:52:37.260
I mean, I've worked hard for everything I have, but anyone in America, even the poorest,
00:52:45.020
Um, and I think our generation is actually, um, we're not as blessed because we've never
00:52:55.700
until now we've never had our, as a generation back up against the wall.
00:53:03.360
And so you don't know who you really are until you have nothing left and you either have to
00:53:10.200
be a bowl of jello or stand up and be, you know, Lincoln was not the big statue, you know?
00:53:18.520
He was a guy who was freaked out just as much as I would be freaked out.
00:53:23.520
After the fact, you're just like, okay, that was obvious.
00:53:32.020
And so I, I think that we give the younger generation and people look at us and say,
00:53:40.060
And honestly, when push comes to shove, you remember saving private Ryan?
00:53:45.820
I've always been afraid that I would be that guy who was on the stairs that just was crying
00:53:54.760
And you won't know until you're in that situation.
00:54:02.240
So, um, yeah, I, so I had this exact same, we were talking about this topic with Marcus
00:54:09.020
and, uh, cause I'm curious, you know, because I was thinking like, man, if they're coming
00:54:14.320
over here, if anybody was going to attack this country, you know, please do it now while
00:54:19.460
we've got these guys that like a Marcus Luttrell, you know, to lead us because like, we've got,
00:54:24.740
I've got a buddy that I rodeoed with and he, he's going into Iraq and he's the first Marine
00:54:30.840
fighting in Iraq and the, all the guys around him never seen battle, you know?
00:54:37.820
Well, now we've got 20 years of some, some Patriots that like, they know how to handle
00:54:43.200
And so anyways, I'm talking to Marcus about this and I was like, um, like, are you nervous
00:54:48.520
about the, and, and he said, um, he said, no, like a resounding, absolutely not.
00:54:56.400
And he pointed at, I had two interns there that are younger and he pointed at, he's like
00:54:59.780
this generation right here, they're going to handle it.
00:55:04.000
And, uh, and I hadn't really thought about it like that.
00:55:12.660
And, and, uh, and I wasn't, I'm not like a, I don't, you know, part of my French,
00:55:18.260
I won't piss on this younger generation at all.
00:55:22.200
I'm just nervous about our future as an American, you know, but like to hear somebody like Marcus
00:55:28.820
So have you, have you ever read the, uh, fourth turning is fourth turning?
00:55:38.260
It, it, it, they've taken this, um, pendulum swing that is in economies.
00:55:47.600
It's in, it's, it's, it's, it's a wave that just happens.
00:55:53.740
And, um, and this one group of scientists started looking at the generations over this 80 to a
00:56:02.520
And they, they broke them up into four different categories.
00:56:08.520
Well, the one now that's coming up and you're probably in it is the hero generation.
00:56:15.780
Um, and that last time that happened was world war two.
00:56:23.180
No, just, you know, the hippie generation that just burns things down and tears it apart.
00:56:27.980
That, that, that generation happened 80 years before in the, you know, in, in history all
00:56:42.860
It's, uh, to summarize, I think, uh, strong men make good times.
00:56:57.240
No, strong men make soft time, hard men make soft times, uh, soft times, soft times make
00:57:12.520
And, and I believe it to be true, you know, and, and everything I do in business and in
00:57:18.240
life, you know, which I'm not saying I've perfected this, but I try to think, what will I wish
00:57:25.280
Like, I don't want to learn a lesson the hard way and, and, uh, um, like I want to listen
00:57:31.340
to, that's part of the reason why I seek wise counsel, you know, especially in business,
00:57:34.900
not necessarily because I've, I've got some goal of, you know, owning my own Island.
00:57:39.920
I don't, but essentially like I've got 17 employees that depend on me who I would like
00:57:54.880
And I, I, that's what I think about with this country.
00:57:57.360
Like I would hate for us to learn a lesson the hard way, you know, which there's, we're
00:58:01.940
learning some now and, and we have learned some.
00:58:04.740
Um, um, the thing that I just, is there a way to learn, is there a way to really learn?
00:58:13.600
And I mean, I've been very successful for about 10 years and did, I thought the same kind
00:58:26.220
And I look at that and go, I didn't really learn anything here.
00:58:32.960
I learned it hard times made us, you know, you really learn things.
00:58:39.820
Well, and I think there's certain situations and maybe this happened in your story.
00:58:43.580
It's certain times where it's just like, there's things that are completely out of
00:58:46.760
your control, you know, um, that, that there's a little bit, I'm not saying it doesn't hurt,
00:58:53.800
but there's a different kind of piece about it where it's just like, all right, well,
00:58:58.080
I couldn't avoid the meteor hitting my warehouse.
00:59:08.720
That's cool that I don't know if you use that a lot.
00:59:13.360
So, um, uh, I used to really have a vision and then I'm driving that way and I want to
00:59:20.940
go that way and this is my plan and I would not take no for an answer.
00:59:26.140
And now I explore, I pray about it and I explore and then, uh, you know, for instance, uh, uh, I just had this feeling recently that, um, that, uh, that success, but I don't mean it money wise or fame wise, that success on what we're trying to do is coming on this particular thing.
00:59:50.700
And I was talking to my wife and I was talking to my wife and I was talking to my wife and I said, but I have no idea what God thinks success is.
00:59:58.800
Whatever happens when you can get to a place where you're like, I did everything that I thought you were telling me to do.
01:00:09.380
So I tried my best and you know what, this is going to take me someplace I would have never taken me.
01:00:16.940
It's, it's, yeah, it's, I mean, not to just keep going back to the Holocaust, but I can't remember the book.
01:00:24.160
I'm sure this story, but there's a, uh, I believe she might've been a Christian that was helping Jews, but she's in a camp.
01:00:30.980
And where she's in that and she's like, I'm in this camp and then the fleas come and she's just like, all right, come on, God fleas.
01:00:41.920
And so she writes and, you know, she writes and thanks the Lord for the fleas.
01:00:45.400
Well, come to find out there was a guard that was going around raping women and, uh, he didn't go there because he didn't want to get fleas.
01:00:54.960
And so the, the story that, and my pastor told me that I've been looking for the book ever since.
01:01:00.000
It is, I can't remember, but it's by Corey Ten Boom.
01:01:03.720
And, uh, and there's a great movie that came out in the seventies.
01:01:14.700
The book is, you know, better obviously, but the, the movie is really good.
01:01:18.720
I think it's, you know, and in business, um, one of my mentors, he said, you know, it's kind of like pouring water on a table and you just see where it goes.
01:01:26.280
But essentially like you might end up somewhere where you never imagined in the first place, but going back, like you said, it's, if it's hard.
01:01:33.400
If you're, if you look through life and success through the lens of money, you, you, it may not end up the way you want it to, but.
01:01:52.380
My lawyer keeps telling me, well, he has told me, he doesn't keep telling me cause I don't listen to him.
01:01:56.940
But he said eventually, you know, to grow my business, I live in a town of 500 and, um, we've got a little warehouse.
01:02:03.640
It was, you know, just all in God's plan that I even got it, but, and people have to commute.
01:02:08.760
And he was like, man, eventually you're going to have to move your operation, you know, to a city or, or somewhere.
01:02:14.580
And no, you don't, I'm just not going to do it.
01:02:20.260
And, and what, what have, cause you, I mean, small town, regular guy working on a ranch.
01:02:37.000
And how, what are the worries about you because of the changes in your life?
01:02:48.600
I mean, like I, it's really just the weight of, so I've got, there's decisions every day.
01:02:53.980
You know, like as you probably have way more than I do, but essentially like there's these decisions that after they're made and they're successful,
01:03:02.940
the public can look and be like, oh yeah, well that was a no brainer.
01:03:07.580
But, and then if you fail, they're like, oh, well that was a no brainer.
01:03:11.960
But like when you're in the decision, it's, it's very difficult, you know, and you're trying to make a decision about business where it's like,
01:03:19.320
you know, now all of a sudden like these six figure decisions that are, they're heavy.
01:03:24.860
And like these 17 employees are depending on that to be successful.
01:03:29.280
And one of the big ones, which I, whether it was on this podcast or not, I wanted to ask you about is just like leverage.
01:03:36.080
And like, so most of my business, like I try not to use it at all, like credit or debt or at all.
01:03:41.860
But there's other parts where I've thought that it might be okay to use it and not, don't, don't.
01:03:49.880
And never, I mean, that's the only thing that saved me is debt free.
01:04:00.060
Once you do it, then others, you know, I don't have a boss.
01:04:06.580
Well, kind of, cause I don't own my house outright.
01:04:13.960
But what if it was like, even for instance, like a rent house where it's like an income producing property or something like that, or you're just saying never.
01:04:24.800
I don't like debt, but, and I think debt's going to work against us, but there's not a problem, you know, having, there's reasonable amount of debt.
01:04:35.840
And if it's reasonable amount of debt, then I don't think, and it's making money, then I don't necessarily think that's bad, but I shy away from it myself.
01:04:44.800
You know, we, at one point I had 250 employees and my wife and I, we did not sleep when it comes to bad time.
01:04:54.860
And we did not sleep because I saw the face of every employee and the children and everything else.
01:05:01.800
And I thought, oh my gosh, oh my gosh, oh my gosh, oh my gosh.
01:05:08.040
Again, that's why people should not hate business people, especially at the lower end.
01:05:16.300
And you're struggling, you don't know, you're doing your best.
01:05:20.400
I have not met an entrepreneur at a, you know, smallish level.
01:05:25.260
I'm sure when you get to be a CEO and you're, everybody's faceless, I'm sure it's different.
01:05:29.600
But I don't know anyone who owns a company and sleeps well at night in hard times.
01:05:37.020
I've got my, my, my right hand man, so to speak, woman, she's, uh, her name's Lisa.
01:05:44.400
She's a single mom, five kids, you know, and we joke, like I'll go into a little call or something.
01:05:50.440
And she manages the warehouse floor and, you know, she's my number two.
01:05:54.780
So she's technically in charge of everyone else, 16 people.
01:05:57.980
And, and, uh, yeah, the other day she was like, uh, all right, have fun.
01:06:03.240
We're dependent on you, you know, you know, and, and it's just a joke.
01:06:07.020
Because she knows what I think about mentally, but it's crazy.
01:06:09.800
Just at the end of the day, like now it's like, you know, I'm the evil one, you know,
01:06:16.360
in some people's eyes because of capitalism and what, you know, the free enterprise, like
01:06:20.260
now all of a sudden, but at the end of the, cause I would have thought like, for instance,
01:06:23.520
if you made a million dollars, you got a million dollars, you know, the younger me, that's
01:06:28.980
Well now it's like, no, you might have 90,000, you know, like you might 10% net is like, that's
01:06:43.460
And then, well, I think that's why people sometimes before taxes and government's like, well, we
01:06:49.440
And it's, what's crazy is, uh, the fact that people know this, when they ask the question,
01:06:57.360
do you, should the tax, should the rich pay their fair share?
01:07:08.420
Do you think 30% is fair for people to be taxed?
01:07:17.000
And then you go back to them and say, did you know that's what the rich are paying?
01:07:29.320
And I understand, I mean, just some of it makes no sense, but, um, that's what I'm trying
01:07:37.940
But that's why, I think that's why your, your faith, that's where your faith comes in.
01:07:45.360
Because if you just try to serve him, you can look at the failures that you'll have
01:07:55.040
and go, he's bringing, he, he, I've counseled with him and I did my best and maybe I misheard
01:08:05.140
But, you know, Billy Graham said to me, um, we were talking and, um, uh, he was just amazing.
01:08:16.220
And, um, we were sitting in his house and he looked at me with like these, like twinkly
01:08:23.540
And he went, you know, I'm not afraid to die and you could see it.
01:08:30.780
He said, although the actual dying part scares me, being dead doesn't scare me.
01:08:38.000
You know, and, uh, uh, we were talking and he said, I'm not afraid to die.
01:08:48.960
Everything that I've done wrong, every mistake, everybody I've hurt, everything that all came
01:09:01.020
He said, and I know the difference and he knows I've tried to do the right thing.
01:09:07.640
And I think it hurts more when you try the right thing and you get bashed for it.
01:09:19.100
There's a, there's a certain piece that comes along with like being in prison for, I'm sure
01:09:25.300
I've not been in prison for being a Christian, but you know, like in Paul's situation, but
01:09:36.280
You were going to say, say, oh, just, just like it kind of getting off topic.
01:09:40.880
I was just thinking about Paul being, you know, as kind of the ultimate, like he's persecuted
01:09:46.180
for his faith, he's in prison and all he really had to do was just denounce it, you know, and
01:09:53.600
And, uh, it's just a testament to somebody that's holds true to their values.
01:09:58.100
So, you know, I talked to a Chinese dissident once, um, and persecuted unbelievably.
01:10:14.360
And she said, oh, well, you know what we're praying for the United States.
01:10:22.020
And she said, uh, that you, uh, well, she didn't say collapse, but basically that you lose your
01:10:39.240
She said, and only tell the Lord brings you down and humbles you.
01:10:44.360
And then you'll rescue the rest of the world again.
01:10:47.760
You know, so it's kind of a, an exciting time if we can stay humble.
01:10:59.160
And, and, and the getting punched in the face part, you know, it, I just keep wondering,
01:11:08.780
You know, like, when are we, when is it time to, you know, like, is there, we're not even
01:11:19.100
And we just have to be, you know, what's amazing to me is how many Christians I know
01:11:25.780
And yet you'll say, you just got to do the right thing and know that the Lord has it.
01:11:33.300
That, yeah, that's great, but it's not going to work.
01:11:35.800
And you're like, yeah, what's not going to work.
01:11:37.680
You don't, all of a sudden you don't believe in the power of God.
01:11:41.480
That is truly the only thing that can save us, but he won't until we all turn back to
01:11:51.100
No, there's, there's definitely, you know, like in the Bible, it talks about just certain
01:11:54.700
countries and leaders and people that, you know, just kind of continually disrespect
01:11:59.480
the Lord and there's, there's certain things that happen like Lord, hopefully, you know,
01:12:06.680
I don't know who you're looking at in this country, but hopefully there's a group of people
01:12:11.080
in the country that are, you know, and I'm not saying that I'm living shiny enough to
01:12:18.140
I'm not saying that what I'm saying is hopefully there are some people that are living that
01:12:21.680
kind of life where, you know, we can, you can buy some time.
01:12:30.960
Um, you know, we've got, you know, Netflix could call tomorrow about a season two.
01:12:35.900
They could call in two years, you know, they kind of do what they want and, uh, they're
01:12:39.880
great to work with, but you never know what they're going to do.
01:12:42.840
Um, and so either, either that, or, you know, there's been talks of some other shows coming
01:12:49.160
up, but at the end of the day, like that, those kinds of calls, like they'll come and
01:12:55.140
My daily grind is, is I've got a media team and we just, we put out content on the internet
01:13:00.580
every day and, um, I don't have a monetary goal.
01:13:06.700
Um, I think that like, that's the right way to do it.
01:13:09.920
I feel like if I were to set like an income goal, it would put too much pressure on my
01:13:15.000
sales, which then is like, no, let's bring the value first.
01:13:18.460
And then the sales, let them fall where they may, you know, so from that point on, it's
01:13:23.260
just me navigating the backend supply chain issues, same as everybody else.
01:13:27.680
Um, but yeah, just trying to be wise with what little I, I am blessed with as a businessman
01:13:34.040
and then just try to be comedic, positive, uplifting voice in a, you know, be a light in a dark world
01:13:44.620
That's, it's a slow growth, but you know, it, I think it's impactful and it's created a loyal
01:13:49.840
following and, and, um, to try to daily bring value.
01:13:54.380
So can I ask you a question on, um, you know, my wife and I watched that show.
01:14:04.440
And, uh, you know, all of a sudden you watch it for a while and you think you're a doctor.
01:14:11.140
They just have to, you know, and every doctor, every nurse I've ever talked to went, it is
01:14:22.940
When you watch Yellowstone, are you, are you just like, please for the love of Pete, how
01:14:31.800
Oh, you know, I mean, there's parts of it that knowing what I know about showbiz, maybe
01:14:38.460
I'm a little bit more lenient on some of the things you might be talking about.
01:14:41.560
Like, you know, they're messing with that baby calf and that baby calf jumps up and kind
01:14:46.040
And, and, you know, obviously the calf is at least nine days old, 10 days old kind of
01:14:50.860
calf, which is completely, I mean, it's, it's, it's TV, you know?
01:14:54.540
And so, uh, you know, I give a little bit of, I give a little bit of grace there.
01:14:58.520
Uh, but you know, Taylor Sheridan that put that show together, like he is a cowboy and
01:15:06.900
Is it just me that the storyline is that Kevin Costner is trying to save his ranch and this
01:15:15.060
season he is trying to save it by making it famous for horses and he's got to find a way
01:15:27.160
Taylor Sheridan, who owns the four sixes is making the four sixes famous by putting it
01:15:36.180
into this show about a ranch, trying to make a ranch famous to save it.
01:15:42.240
It's well, it's, it's definitely like makes you think like, Ooh, I got to see what's next.
01:15:47.260
Which is, I think the whole, the whole point of it.
01:15:49.820
But as far as like a ranch with a noticeable brand, like that's the one, you know, like
01:15:55.420
they're definitely people outside of Texas don't know the four sixes is like the, they'll
01:16:00.820
know King ranch maybe, but that's not the ranch in tech.
01:16:04.540
I mean, it's good ranch, but that's not the ranch.
01:16:11.120
Well, they've, I mean, the tradition that comes with that ranch and the integrity behind
01:16:17.960
So, um, the four sixes brand meaning like actual integrity of the people that run it, but then
01:16:25.220
also the quality of, of the horse, the, their, their horse program is crazy bar none.
01:16:31.920
Like they have a Ramuda sale in October and it's just the absolute best horses in the industry
01:16:37.560
And their cow, their cow calf operation that they have there.
01:16:41.060
I mean, just everything they do is, is to the nines, but they've been doing it for a hundred
01:16:48.880
There's a lot of ranches right in there, you know, pitchfork ranches right next to it.
01:16:52.580
Tongue river, you know, begs, there's all these ranches, it's cow country.
01:16:56.460
And so that, that's another thing that, that, um, and the way that these cowboys, that's, that's
01:17:02.880
kind of the difference in cowboys is the country.
01:17:05.040
You know, you'll find cowboys in Arizona and, and Wyoming and Louisiana that, you know, they're
01:17:15.460
Um, but most often, you know, the values that they stand for are the same.
01:17:20.480
Um, so, but, but the four, six is it's, it's always been one where that area in there of
01:17:26.260
West Texas, like it's just, when, when I was, like I said, when I was born, my dad, we lived
01:17:31.680
on West camp at the pitchfork, which I mean, they've got it, they share a fence line.
01:17:36.520
And, uh, and so those were the values that I was raised on.
01:17:39.900
And, and so watching my old man, that's kind of where I, where I picked up on that, but
01:17:44.460
it was a, it was a neat thing to get to, but it is a pleasure.
01:17:51.680
Well, I wanted to ask you, I don't know how much time we have, but about your book, um,
01:17:59.300
Um, anyway, we, we may not, I will get you a, yeah, I'll get you a copy of it.
01:18:05.660
I will tell you that, uh, it is our world war two.
01:18:12.040
If we don't learn this and do it and find ourselves to each other, we're done.
01:18:22.200
And a year and a half ago, we started doing research on it and I thought, I can't really,
01:18:28.800
and it got worse and worse and worse and worse.
01:18:38.160
Well, now that Marcus Luttrell is like my best friend, I fancy myself a seal and I run.
01:18:49.760
I take a 30 second cold shower in the morning and then I run like three quarters of a mile.
01:18:55.400
So I'm, you know, pretty much made it through base training.
01:18:57.560
Then I run 10 miles, but it doesn't look like it.
01:19:16.840
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