The Glenn Beck Program - January 29, 2022


Ep 131 | How to Be a REAL Cowboy | Dale Brisby | The Glenn Beck Podcast


Episode Stats

Length

1 hour and 20 minutes

Words per Minute

174.13097

Word Count

13,931

Sentence Count

1,228

Misogynist Sentences

12

Hate Speech Sentences

13


Summary

In this episode of The Blaze, we sit down with a man who is somewhat of a contradiction. He blends the mythology of the cowboy with the tech smarts of the YouTuber. He is a cowboy in the age of TikTok. He s a smart, savvy businessman who is also the star of the Netflix original series, How to Be a Cowboy.


Transcript

00:00:00.000 Today's podcast is with a guy who is somewhat of a contradiction.
00:00:04.180 He pairs two worlds that many people don't assume go together, country and city, nature
00:00:10.260 and technology, rodeo and Facebook.
00:00:13.120 He blends the mythology of the cowboy with the tech smarts of the YouTuber.
00:00:18.720 He is a cowboy in the age of TikTok, which is so bizarre.
00:00:22.860 It's like John Wayne with Snapchat, you know, a rancher and YouTuber.
00:00:28.060 He has a LinkedIn profile.
00:00:30.500 He's a very smart, savvy businessman.
00:00:33.040 He's also the star of the Netflix original series, How to Be a Cowboy.
00:00:38.500 If you haven't seen it, it is well worth checking out.
00:00:41.320 It is wholesome, entertaining and fun.
00:00:43.800 And it is a show with American values.
00:00:46.240 And one of the few reasons left to have a Netflix account, if you're looking for American values.
00:00:53.220 Some would say he's unflappable.
00:00:59.860 He's smooth, you know, the strong, silent type.
00:01:04.440 But he's really not actually very silent.
00:01:06.940 He's a role model in a time of glorified supervillains.
00:01:11.120 He is a strong man in the area of weakness.
00:01:16.180 I think he's very, very funny.
00:01:18.800 I think you're going to see a side of him that you haven't necessarily seen before.
00:01:24.140 I don't think he's a contradiction.
00:01:27.340 But, you know, he runs cows and then tweets about Jesus.
00:01:31.320 When he isn't riding bulls or birthing calves, he's coming up for ideas of his clothing line.
00:01:37.920 He's a busy man.
00:01:38.880 Gets up 430 in the morning to maintain the radiator ranch, the largest ranch in Texas.
00:01:44.620 Don't fact check that because it's anyway.
00:01:47.300 Please, please welcome the greatest bull rider of all time.
00:01:52.180 Dale Brisby.
00:01:53.960 You know, it's sad if I asked you what the leading cause of death is in the U.S. and the world.
00:01:58.720 People would say cancer.
00:02:00.640 It's not.
00:02:01.680 It's abortion.
00:02:03.580 Since Roe versus Wade, over 63 million babies have been aborted in the U.S.
00:02:08.600 That's one in four pregnancies that don't choose life.
00:02:12.180 In the midst of this epidemic and tragedy, we can do something about it.
00:02:17.760 We have partnered here at The Blaze with the Ministry of Preborn.
00:02:21.360 They sat in my office a few months ago and I said, let's rescue babies.
00:02:26.020 Let's rescue babies.
00:02:27.260 Let's do something that people, you know, don't.
00:02:30.320 They're uncomfortable talking about in the media, et cetera, et cetera.
00:02:33.840 They are the direct competition to Planned Parenthood.
00:02:36.740 They are the largest provider of ultrasounds, free ultrasounds in the U.S.
00:02:41.480 They let women see their baby on an ultrasound and hear the heartbeat.
00:02:45.960 When she does, she's 80% more likely to choose life for her baby.
00:02:50.800 Preborn has a passion to save unborn babies from abortion.
00:02:55.000 And they also have a passion to see people find the peace of Christ.
00:02:59.420 Over the past 15 years, preborn centers have counseled 340,000 women considering abortion.
00:03:07.880 169 babies are alive today because of that.
00:03:12.000 So will you help us?
00:03:14.600 Because you're the hero of every preborn baby in this nation.
00:03:17.760 And you're an ambassador for eternal life.
00:03:22.700 Every mom, dad, and family.
00:03:24.480 What I'd like you to do is help us by donating at pound 250.
00:03:31.260 Say the keyword baby.
00:03:32.980 That's pound 250.
00:03:35.380 Get involved.
00:03:36.280 Find out about it.
00:03:37.580 Do what you can.
00:03:38.360 How many babies can you and your family circle save?
00:03:41.240 That's preborn.com slash Glenn.
00:03:56.360 Welcome, Dale.
00:03:57.560 Glad to be here.
00:03:58.480 How are you?
00:03:59.220 Fantastic.
00:03:59.600 I don't think I've seen a hat quite like that.
00:04:02.740 It's a little fuzzy.
00:04:03.740 It looks like one of those old 70s pimp hats.
00:04:08.160 But I'm sure it's not made out of the same fabric as that.
00:04:11.240 But it's a cowboy version of that.
00:04:14.160 But it was made at the same time.
00:04:15.620 It's an old school hat.
00:04:16.800 Is it?
00:04:17.200 Yes.
00:04:17.640 1970s?
00:04:18.200 Yes.
00:04:19.320 My brother says it's corn dog color.
00:04:23.220 It is.
00:04:24.000 Yeah.
00:04:24.540 I've never seen one like it.
00:04:26.460 American Hat Company, they're right here in Texas.
00:04:28.960 They made it for me.
00:04:29.880 But it's a body from the 70s.
00:04:32.660 Really?
00:04:33.120 Yeah.
00:04:33.520 Kind of the urban.
00:04:34.920 Is it beaver felt?
00:04:36.300 What is it made out of?
00:04:37.640 Yes.
00:04:38.200 Yeah.
00:04:38.520 So it's like from the, kind of the urban cowboy era.
00:04:44.100 Yeah.
00:04:44.740 That's my style.
00:04:46.000 Yeah.
00:04:46.220 Do you remember that movie?
00:04:47.020 Yeah, I do.
00:04:47.920 I do.
00:04:48.320 John Travolta.
00:04:49.060 Yeah.
00:04:50.000 Which is, because you're a real cowboy.
00:04:53.040 I mean, you're not a, you know.
00:04:55.260 We make a lot of jokes, but yeah.
00:04:56.820 I mean, I own a ranch, but I am, you know, all hat, no cattle, pretty much.
00:05:03.700 There you go.
00:05:04.280 I am not.
00:05:05.120 The other people are like.
00:05:06.320 Yes, sir.
00:05:06.680 We got to move the cows.
00:05:07.760 And I'm like, I'm going to stand here and watch you do it.
00:05:10.440 Let's call somebody.
00:05:11.300 Yeah.
00:05:11.860 It is.
00:05:12.440 I mean, to be a cowboy is, that is a different, hard, and dangerous life.
00:05:19.720 Yeah, sir.
00:05:20.460 Yeah.
00:05:20.720 But, um, I was kind of born into it, so I've never really known any other life outside of
00:05:27.160 it, personally.
00:05:28.700 So, it is dangerous.
00:05:30.480 I mean, last night, we were bucking bulls, bucking horses, just at my house, you know,
00:05:35.120 and then we just get done, wipe off our hands, like, all right, let's go eat it.
00:05:39.660 It's just kind of an everyday thing.
00:05:41.160 So, I mean, how do you, I got to believe that if you're, if you're riding bulls, you don't
00:05:47.820 have a good back very long.
00:05:49.380 Yeah, I've actually had two back surgeries.
00:05:52.880 Have you really?
00:05:53.260 Because of that?
00:05:54.540 Yes.
00:05:54.940 Yeah.
00:05:55.300 Yep.
00:05:56.000 So, I've had, I just, I'm recovering from a collarbone surgery, um, surgery on my hand,
00:06:01.660 surgery on my face.
00:06:03.920 From what?
00:06:05.420 From, all from riding?
00:06:07.480 Yes, sir.
00:06:08.200 So, well, mostly from rodeo.
00:06:10.200 So, in rodeo arena, there's two areas.
00:06:13.480 There's rough stock and timed events.
00:06:15.200 So, the timed events are the roping events, like team roping, uh, where the rough stock
00:06:20.080 is, uh, bareback, saddle bronc, bull riding, and bull fighting.
00:06:24.980 That's what the bullfighters do.
00:06:27.000 And so.
00:06:27.560 The Spanish bullfighters?
00:06:28.600 No, like, they'll just go in and distract the bull while the bull rider, like a rodeo clown.
00:06:32.640 Yeah, okay, okay, yeah, I've seen that, okay.
00:06:34.300 So, I grew up completely on the rough stock end of the arena.
00:06:38.420 So, we did cowboy, like, when I was born, like, um, I was born, my dad worked on the
00:06:43.280 pitchfork ranch.
00:06:44.320 It's right next to the four sixes that a lot of people are hearing about today.
00:06:48.820 So, we grew up cowboying, but he was also a rough stock, you know, rodeo cowboy.
00:06:54.700 And so, we were all, I mean, like, that was just second nature for us to.
00:06:58.040 Your dad die on a bull?
00:07:01.220 Uh, well, he was a, when he passed, he was a pickup man.
00:07:05.320 Um, he did.
00:07:06.600 Which means what?
00:07:07.260 So, when you get on a, like a, a bucking horse, you don't always just jump off.
00:07:12.460 If you make a successful ride.
00:07:13.880 Oh, yeah, somebody comes and rides and grabs you.
00:07:15.600 So, that's what he was doing.
00:07:16.520 Okay.
00:07:16.980 And, um, it was about eight years ago.
00:07:19.140 He was 55, and he, he had a heart attack.
00:07:21.980 Oh.
00:07:22.080 He was horseback.
00:07:22.980 It was.
00:07:23.360 I'm sorry.
00:07:24.000 Yeah, May 2nd, 2013, but, um.
00:07:26.880 It is.
00:07:27.580 But that's how he.
00:07:28.400 I lost my dad around the same time.
00:07:30.100 Oh, really?
00:07:31.180 Yeah, there's, there's, I don't know, I mean, I lost my mom when I was young, and that made
00:07:36.980 a huge impact, but there's something for guys when you lose your dad.
00:07:40.540 Yeah, sir.
00:07:42.460 It's just, you just lose a, you just lose, like, one of the points on your compass in a way.
00:07:48.180 You know what I mean?
00:07:48.560 Yeah, sir.
00:07:49.440 The one that you can call and go, can you recalibrate?
00:07:51.900 It is, it's crazy that you phrase it like that, you know, like in 2020, 2021, I've had
00:07:57.440 to, because both my granddads have passed too, so it's kind of being the oldest son in the
00:08:03.140 family, I've now become the patriarch of sorts.
00:08:06.240 It's weird, isn't it?
00:08:06.960 Having employees, like, now all of a sudden having to navigate this world that we're in,
00:08:11.860 I'm now looked upon by, you know, dozens of people, and it's heavy.
00:08:17.840 It is.
00:08:18.680 Back, you know, when he was alive, it was, well, I'll just default to whatever he does.
00:08:23.540 Right.
00:08:23.960 You know?
00:08:24.600 Right.
00:08:24.840 And so now, how many times do you think, what would my dad be doing?
00:08:29.400 Oh my gosh, every day.
00:08:30.760 Yeah.
00:08:31.540 But it's really even just with, not only with what I see going on in the world, but also
00:08:36.300 just business and relationships and, but the stuff going on in the world is probably what's
00:08:42.180 probably put the most stress on.
00:08:44.280 And of course, everybody's going through, you're going through it.
00:08:46.320 I mean, everybody's going through it.
00:08:46.840 Everybody's going through it.
00:08:47.720 Everybody's going through it.
00:08:48.580 Um, and it's, it's insane.
00:08:51.960 I don't know how you got onto Netflix.
00:08:54.100 I mean, honestly, cause I mean, what you stand for your lifetime entertainment and everything
00:08:58.900 else, but you're still very American and, uh, not hanging out with the Hollywood crowd.
00:09:07.820 Yes, sir.
00:09:09.480 Yeah.
00:09:10.300 You know, I've, I've just one day at a time and it, it kind of, I think one of the reasons
00:09:16.640 why, you know, there were a lot of networks interested in that show.
00:09:20.320 They're still interested in that show.
00:09:22.380 Um, you know, not just Netflix.
00:09:24.140 Um, and I think the cowboy way of life is something sought after by a lot of people.
00:09:31.220 I think, I think, um, Yellowstone to me is a confusing show, uh, because I find myself
00:09:40.140 going, yeah, that's the way they should have handled him.
00:09:42.980 And you're like, wait, no, that's wrong.
00:09:45.020 Right.
00:09:45.240 But there's something about right and wrong, knowing what it is.
00:09:51.020 And they clearly don't know what it is in many ways, but this look, this, this has to
00:09:58.040 be dealt with right now.
00:09:59.740 No politics, no bull crap.
00:10:01.640 Let's fix this.
00:10:03.440 Cause all of us here know what's right and wrong.
00:10:05.760 You know what I mean?
00:10:06.560 And again, they go way over the wrong side, but, um, it's really, it's refreshing and confusing.
00:10:15.220 At the same time.
00:10:16.460 Do you agree with that?
00:10:18.100 Yes.
00:10:18.580 Yeah.
00:10:18.960 I mean, it's, you know, when somebody has a code, when somebody has, you know, a line
00:10:24.360 that they're there, there's times when it's, it's an easy black and white, but there's
00:10:28.280 other times when it's, it's not so easy to make those decisions.
00:10:31.520 And when you're able to watch somebody, whether it's on social media or on Paramount, you know,
00:10:36.200 Netflix, what have you, then, you know, and it just, it's refreshing to know that there's
00:10:40.580 people out there that do have a code and, um, they're going to stick by.
00:10:44.100 Who do you look to for code?
00:10:45.580 Who's, who's got a code?
00:10:47.480 You know, it's crazy.
00:10:48.340 Like I've got, I've got questions in the back of my mind for you selfishly.
00:10:53.500 You know, I went Monday, I was on Marcus Luttrell's podcast and, and we need to make an entertaining
00:10:59.020 podcast.
00:11:00.340 But during that podcast with him, I'm asking him questions, like, because I'm thinking,
00:11:05.840 I literally thought my dad would probably have the same thought as this man, you know,
00:11:10.780 Marcus.
00:11:11.240 And so like, I'm asking him questions and I'm hanging on every word.
00:11:15.320 I've got, I've got kind of a council of guys that I think are wise that, but, but then I'll
00:11:21.640 soak up moments like this right here where I can get some wisdom from someone.
00:11:25.680 Likewise.
00:11:26.320 So we're both looking for the same thing.
00:11:27.560 Um, good friend of mine who was one of the most ethical men I've ever met.
00:11:32.180 He, he actually worked in the Nixon white house and was the only one that no one interviewed
00:11:38.460 because they were all like, you know, everybody else was interviewed.
00:11:43.500 Um, but, uh, uh, he came into my office one time and he said, where are all the pictures
00:11:52.200 of your heroes?
00:11:53.620 And I said, what?
00:11:54.740 And he said, when you're moving in a fast world, he said, pick your top five people for
00:12:03.000 the traits you want and put them on your desk.
00:12:05.640 Yes.
00:12:06.020 He said, cause when you're having to make snap decisions, that's your counsel.
00:12:10.560 Yes.
00:12:10.800 You know them.
00:12:12.260 Yes, sir.
00:12:12.680 What would they do?
00:12:13.780 And I've done that and it's really quite helpful.
00:12:16.420 Uh, yes, sir.
00:12:18.060 I definitely have like a version of that for sure.
00:12:20.520 You know, like with each area of my life, for instance, the fundamentals of bull riding,
00:12:26.280 you know, I'm going to talk to JB moon, you know, I happen to be the greatest of all time.
00:12:29.680 So I, I'm teaching JB, but you know, if I did have a question, that's what I would call.
00:12:34.460 Right.
00:12:34.700 If it's, uh, you know, my dad and my granddad were two separate, completely different people.
00:12:41.380 Um, different, my mom's dad.
00:12:43.280 So my dad, when he'd passed, he had $800 in his account and we split it four ways.
00:12:48.520 Um, but I wouldn't have traded it for any amount of money.
00:12:52.280 You know, he didn't have any debt either.
00:12:54.040 So that was great.
00:12:55.160 But I'm saying like, he was a cowboy.
00:12:57.340 And if you look through the lens of money, you wouldn't call him successful.
00:13:01.580 Uh, my granddad, on the other hand, he, you know, heck it might've gone to the church.
00:13:05.860 I don't know, but he, he died with a different, he was a businessman and he wasn't a cowboy,
00:13:10.360 but, and so I wouldn't tip a waitress without asking him, you know, I wouldn't buy a truck,
00:13:16.600 make an offer.
00:13:17.300 He really taught me how to wheel and deal.
00:13:19.240 My dad, however, like he taught me how to be a man.
00:13:22.540 I believe.
00:13:23.840 I know I don't look like it.
00:13:26.100 Uh, it's only because I was so much fat, but I've actually lost 12 pounds.
00:13:31.040 And one of the reasons that is happening is because I have built bars.
00:13:36.320 Uh, I hate eating healthy.
00:13:40.160 I hate it.
00:13:41.440 Um, I like all the things that are bad for me.
00:13:43.520 My wife tried to get me to eat this and say, you know, you don't have to have a candy bar.
00:13:47.060 And I'm like, yes, I do.
00:13:48.440 And she's like, these are really good.
00:13:49.860 And I'm like, doubt, doubt it.
00:13:51.900 And she'd eat them, but she's healthy and she does stuff like that.
00:13:55.040 I don't.
00:13:56.100 Uh, I've been eating them now for about two years and I may have eaten more than you
00:14:02.980 should, but it was like the same calorie, five bars, like the same calories as M&Ms.
00:14:08.540 I'm just saying, honey.
00:14:09.600 Anyway, there are 130 calories.
00:14:11.960 There are only four grams of sugar, four grams of net carbs, 17 grams of protein.
00:14:16.940 They're made with a hundred percent real chocolate and they have amazing flavors that you're going to love.
00:14:21.320 Mint brownie is my favorite.
00:14:25.020 Coconut chocolate.
00:14:28.260 You'll find your own flavor.
00:14:29.600 Built.com.
00:14:30.500 Use the promo code Beck 15.
00:14:32.420 Get 15% off your order.
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00:14:37.240 So tell me, I mean, it's weird.
00:14:40.140 I'm asking this question with a guy because I would think cowboys would take their glasses off.
00:14:44.420 And I know you never do.
00:14:46.240 Um, just out of politeness.
00:14:48.860 So you could see your eyes.
00:14:50.060 Um, what is a cowboy?
00:14:55.660 Cause there is, I mean, when you meet one, you know,
00:14:59.580 you know, um,
00:15:02.120 another mentor of mine in this industry, his name's Cody Johnson.
00:15:05.660 He's a, uh, a singer.
00:15:07.300 And he, uh, he said he was talking to the guy that wrote the biography for Chris LaDue.
00:15:13.060 Chris LaDue is a cowboy, bareback rider, country singer.
00:15:16.060 He passed of cancer, but the guy writing the biography,
00:15:19.180 Cody asked him like,
00:15:20.720 what's the one thing you wished you would have put in that book that you didn't?
00:15:23.060 And he said it was Chris's definition of a cowboy.
00:15:25.520 And that's let your yes be yes and your no be no.
00:15:29.420 And, uh, that was Chris LaDue's definition of a cowboy.
00:15:33.020 And that's always stuck with me.
00:15:34.720 You know, there's, there's, uh, there are traits of a,
00:15:40.800 if you're looking for a cowboy that can literally get the cows caught
00:15:44.320 and we can talk about that, you know, which of which I am the best.
00:15:48.120 But then there's other traits where you're dang right.
00:15:52.040 Marcus Luttrell is a cowboy.
00:15:53.860 Yeah.
00:15:54.080 You know, like, you bet he's actually, he can actually also get the cows caught.
00:15:59.220 Yeah.
00:15:59.640 He can do a lot of things.
00:16:00.680 Right.
00:16:00.920 We can do a lot of things, but there is, um, that's why, I mean,
00:16:05.420 I pine for my ranch because I'm surrounded by farmers and cowboys.
00:16:12.280 Yes, sir.
00:16:12.940 And they understand community and they understand failure.
00:16:18.440 Yes, sir.
00:16:18.940 You know, cause they all fail at some point.
00:16:20.840 And then they understand the community.
00:16:22.460 Cause if you failed, you're going to help them that year.
00:16:26.700 Cause they're failing.
00:16:27.860 Yes, sir.
00:16:28.160 You know what I mean?
00:16:28.620 Cause we're all in it together and their word is cowboy contract, man.
00:16:34.500 Yes, sir.
00:16:35.220 Handshake.
00:16:36.020 And you know, there's all, there's, there's rats in every industry.
00:16:38.280 But one thing that, you know, Yellowstone is kind of helping with is, is, is, uh,
00:16:42.940 I think is showing that there's more to, I mean, running a ranch is like running a business
00:16:48.300 and you've got your, your upper level management.
00:16:50.660 That's got to make these decisions and have the cognitive power to see what's going on.
00:16:54.820 Make it, you know, profitable and see the future.
00:16:58.620 You've got people that manage people that need to be good with those people and making
00:17:03.160 decisions.
00:17:03.580 And then you've got the technical guys that they're really there for the neck down and
00:17:07.500 they need to be able to rope that calf right now.
00:17:10.400 And, um, it's just like any other business where you've got those three levels and people
00:17:15.820 just think we're all here, you know, dipping tobacco and kicking animals.
00:17:20.220 And that's not the case.
00:17:21.820 That's not the case.
00:17:22.620 My neighbor has, uh, I think two or 3000 Buffalo.
00:17:27.860 And first of all, it will make you want to go back in time and see when it was 20,000 or
00:17:35.660 30,000 coming.
00:17:37.220 Yes, sir.
00:17:37.660 Cause 2,500 Buffalo coming your way.
00:17:41.280 You hear it before you see it and you see the smoke, you know, the dust rising up.
00:17:46.080 I mean, it's a powerful experience, but as I'm there, um, with the owner and some other
00:17:52.980 people and my wife and kids, and we're all in the bed of the truck.
00:17:55.980 Okay.
00:17:56.380 We went parked and then they had, you know, they started spraying food.
00:18:01.040 So the Buffalo are coming running and we stay in the bed of the truck.
00:18:05.440 Right.
00:18:05.660 Well, they surround the truck and there was one cowboy who just kept walking around the
00:18:11.520 truck and I watched him.
00:18:14.600 I mean, he was communicating with them.
00:18:16.860 Right.
00:18:17.440 And you know, Buffalo or like any big animal, they'll kill you.
00:18:22.460 Yeah.
00:18:22.580 They're pretty mean.
00:18:23.320 Yeah.
00:18:23.840 And they would come towards and he would look at them and move towards them.
00:18:27.520 Like, this is my herd.
00:18:29.180 Yes, sir.
00:18:29.740 You'll protect yours.
00:18:30.740 I'm protecting mine.
00:18:32.100 And it was fascinating to watch.
00:18:33.760 Cause if he wasn't there, they would have come towards us.
00:18:36.320 Yeah.
00:18:36.520 They just kind of run all over you.
00:18:37.240 Yeah.
00:18:37.760 No, there's the same way with when guys are interacting with, for instance, bucking bulls,
00:18:42.420 you know, and you can kind of teach a bull the, the way, you know, if you climb on the
00:18:47.760 fence and you're constantly on the fence when you're handling a bucking bull, you know, it'll
00:18:51.340 teach him to be mean.
00:18:52.500 And then he'll start running you up the fence.
00:18:54.480 Whereas if you kind of handle, and you got to watch, you know, you got to watch your
00:18:59.060 six, you don't just turn your back on him, you know, because some of them won't care.
00:19:02.900 Oh yeah.
00:19:03.300 But it's just interesting to see, you know, in the arena, they know, they know to turn
00:19:08.360 it on.
00:19:08.840 It's like, you know, they enjoy it.
00:19:10.460 You know, you can't make these animals do anything.
00:19:13.000 You, you believe that?
00:19:14.040 Cause my daughter, she loves animals and everything else.
00:19:16.520 We go to a rodeo and she's like, dad, this is so cruel.
00:19:19.540 And I'm like, it's, it's a, it's part of life.
00:19:22.980 And do you think the animal activists would not have video everywhere if they were beating
00:19:29.000 these animals?
00:19:30.020 Like I said, uh, maybe you can find an exception, but as far, like some of these bulls and horses
00:19:35.100 are worth 50, 60, a hundred thousand dollars.
00:19:37.680 Yeah.
00:19:38.560 Um, take a horse, for instance, those, that's an animal of flight.
00:19:41.380 So if he's scared or if he's in pain, he's going to run.
00:19:43.940 Right.
00:19:44.240 So the flank and some of them are mares, they don't even have jelly beans.
00:19:48.600 How are you going to tie it around their jelly?
00:19:49.900 You know what I mean?
00:19:50.440 Like you might have a mare bucking horse and, and, uh, if she doesn't want to buck, she's
00:19:55.540 going to run.
00:19:56.140 So when you see her bucking, that means that that's in her DNA and, and they'll get stronger
00:20:02.220 and better at it throughout their career.
00:20:04.440 And the, it's like you feed them better and then they buck better.
00:20:07.800 You know, why would that be the case if they didn't want to do that?
00:20:11.820 That, that flank is like tightening up your belt.
00:20:14.240 Um, you know, but, but like I said, there, you, you can maybe go on the internet and
00:20:19.220 find an exception, but there's rats in every industry, you know, but like, I don't know
00:20:24.380 any of them personally.
00:20:26.100 Yeah.
00:20:26.380 We love our animals.
00:20:27.600 And, uh, and when you see, when you see horses, I mean, I am, I, we were getting them all cause
00:20:35.620 they, all our cattle stay up on the ranch and then it gets too cold in the winter.
00:20:41.300 So we have to truck them down to the farm.
00:20:43.440 Right.
00:20:44.080 And, uh, so we're rounding them all up.
00:20:46.920 I don't know what the hell I'm doing.
00:20:48.480 And so everybody's just like, just get in the rhino and just follow.
00:20:52.760 And, uh, these two bulls, they were not afraid of me at all.
00:20:56.280 And I'm like, you know, right.
00:20:58.260 Come on guys.
00:20:58.960 Come on.
00:20:59.420 Nothing.
00:20:59.800 But these horses and the cowboys, those horses are amazing.
00:21:07.980 Right.
00:21:08.100 And it looks like if you could talk to them, it looks like this is great fun for them.
00:21:13.440 Absolutely.
00:21:13.720 The way they move and they anticipate, I mean, it's, it's one of the most incredible things
00:21:18.720 I've ever witnessed.
00:21:19.880 And that might be one of the things, for instance, your daughter, she, she, she might be watching
00:21:23.960 those animals and she's thinking in human terms, you know, like, so for somebody to rope one
00:21:31.220 of us, you know, it's going to feel a certain way.
00:21:33.620 Well, these animals, like they'll stand outside in a hailstorm.
00:21:37.300 Yeah.
00:21:37.660 You know what I mean?
00:21:38.300 Like it just, their, their pain tolerance, everything is completely different.
00:21:42.000 You know, they'll get bit by a rattlesnake, a cow wheel on the jaw.
00:21:45.440 And you may not even know it six months later, she's fine.
00:21:48.640 A human can't get bit on the bit by a rattlesnake and be fine, you know?
00:21:54.340 So anyhow, I think there's, there's a lot of, there's a lot in the Western world that
00:21:59.100 is just a myth to people.
00:22:01.900 And so people make assumptions, but I will say that, you know, Crystal Dewey had a song,
00:22:07.940 you just can't see us from the road and the internet has changed that.
00:22:11.760 And so there's a huge interest in this industry, hence the show, hence my show, how to be a
00:22:18.320 cowboy on Netflix.
00:22:19.240 But do you think that's, do you think that's because of the, I mean, I don't watch Yellowstone.
00:22:25.660 I watch Yellowstone partly because of the beauty.
00:22:27.980 It's just such a beautiful place.
00:22:29.400 But mainly I watch it just because it's like they speak my language.
00:22:35.120 You know what I mean?
00:22:36.040 Not the killing part, but they just speak my language.
00:22:39.200 I understand that world where I think there's, well, they use a lot of hungry.
00:22:44.720 Common sense.
00:22:45.500 Yeah.
00:22:45.800 You know, it's, it's just like, okay, yeah, that, that makes sense.
00:22:49.420 Right.
00:22:49.580 They're relatable is what I believe is.
00:22:52.920 And that's, your everyday rancher is that way.
00:22:55.380 For some reason, people just think to be a cowboy, you have to have an IQ that's, you
00:23:00.920 know, below this or that, you know, and that's not the case.
00:23:04.640 You know, it's, it's a.
00:23:05.980 I'm trying to think.
00:23:06.440 I don't think I've ever met a stupid cowboy.
00:23:08.660 Yeah.
00:23:08.920 There may be a few out there, but the point is, is like, it's just, you know, we're middle
00:23:15.700 America, you know.
00:23:19.000 Can we just talk?
00:23:19.920 I mean, I don't even know if you can talk about this, but the meat thing.
00:23:23.000 I mean, I was just in Colorado that what they're doing for water.
00:23:27.860 Yeah.
00:23:28.140 Oh.
00:23:29.020 Beef.
00:23:29.560 Right.
00:23:29.840 Yes, sir.
00:23:30.440 What they're doing for water.
00:23:32.120 They're now saying in Colorado that water is a natural resource that belongs to the state
00:23:38.260 and you can't even collect rainwater.
00:23:41.080 Wow.
00:23:41.800 That's insanity.
00:23:43.500 Wow.
00:23:44.060 Insanity.
00:23:44.420 Um, the things that are happening all over the country are just killing our farmers and
00:23:52.860 our ranchers.
00:23:53.860 And then you have these four big companies who you cannot convince me.
00:23:57.400 They're not the mob.
00:23:58.460 Oh my gosh.
00:23:59.280 Right.
00:23:59.720 Yes.
00:24:00.340 A hundred percent.
00:24:01.500 Just there.
00:24:02.180 How can be, how can there be this much of a shortage?
00:24:04.380 But when I personally take my calves to the sale barn, I'm getting pennies.
00:24:08.520 You're getting pennies.
00:24:09.720 I mean, that's the thing.
00:24:10.820 Nobody understands it.
00:24:12.620 I can't.
00:24:13.540 I'm only keeping them because I can afford it.
00:24:15.820 The average person can.
00:24:17.080 You can't raise your cows and, and make, and break even really at this.
00:24:23.160 So my, my whole program, how to be a cowboy, you know, it's, you watch my interns and I'll
00:24:28.200 teach these guys.
00:24:29.420 So because of that interest in this industry, people message me every day, 30, 40, 50, a
00:24:33.520 hundred messages a day.
00:24:34.320 How do I get started ranching?
00:24:35.800 You know, because I'm a quote unquote influencer in this.
00:24:39.180 And so they'll come to me like, yeah, I want to have a family.
00:24:41.740 Want to have this.
00:24:42.520 Want to have that.
00:24:43.260 You know, like, okay, well, did you inherit millions of dollars?
00:24:46.540 Yeah.
00:24:47.100 Because if not, like you're not just going to buy land, buy cows and make a bunch of
00:24:51.920 money.
00:24:52.240 Doesn't work that way.
00:24:53.260 I asked the guy who, who runs my ranch.
00:24:56.500 I said, uh, he said, you want to make a million dollars in this business?
00:25:00.960 And I said, yeah.
00:25:01.780 And he said, good.
00:25:02.520 Start with 10.
00:25:03.680 Exactly.
00:25:04.240 I mean, you're just, you're never going to, it's hard, hard work.
00:25:08.800 But right now, everything is being stacked against, you know, I think they've made the decision
00:25:16.040 that we're not going to eat meat unless you're very, very wealthy.
00:25:19.160 Well, you know, one of the people in my council, so to speak, you know, we were talking about
00:25:25.700 just the state of the dollar and all that.
00:25:28.280 And, and, and he said, you know, there'll come a time when this country will apologize
00:25:33.940 to those, to producers in every industry, not just the agriculture industry, but like,
00:25:40.140 Hey guys, we're sorry.
00:25:42.020 You don't have to do this, that, or the other to do business.
00:25:45.120 What can we do for you?
00:25:46.400 You know?
00:25:46.640 And, and I just hope that that time is sooner rather than later.
00:25:50.200 Yeah.
00:25:50.940 You know, but I think that's coming when it's just, hopefully it'll become obvious.
00:25:54.960 Hopefully it'll happen before we commit national suicide.
00:25:57.640 That exactly.
00:25:58.260 You know, I'm an alcoholic.
00:26:00.520 Where's America's bottom might be suicide.
00:26:03.400 I hope not.
00:26:04.200 I hope we come to our senses and go.
00:26:06.340 Yeah.
00:26:06.960 Okay.
00:26:07.440 Okay.
00:26:07.860 Guys, sorry.
00:26:08.900 I was at this wild party.
00:26:11.060 I lost control.
00:26:12.800 I vomited on everything.
00:26:14.420 I'll clean it up.
00:26:15.280 Hey, you remember when I said that thing?
00:26:18.800 I didn't mean that anymore.
00:26:20.980 If you want to go back to feeding us, that would be great.
00:26:23.920 That would be great.
00:26:24.560 And we will respond in kind and say, you bet.
00:26:27.440 But man, if we could just get a little help.
00:26:30.420 If the last two years have taught us anything, it's that you have to take control of your own health.
00:26:36.260 It is clear you can't rely on the government or big pharma to protect you and your family.
00:26:40.460 I've never seen anything happen in medicine where the doctors are like, oh, well, you know what?
00:26:49.360 Yeah, your lungs might collapse and you will cough blood out in maybe a week.
00:26:53.520 But here, take some aspirin.
00:26:55.020 Go home.
00:26:55.440 Call me if it gets worse.
00:26:56.500 That's insane.
00:26:57.460 That's why I called a doctor, a very famous doctor when I had COVID.
00:27:04.180 He's the guy who invented Z-Stack.
00:27:06.460 And it is an immune boosting supplement.
00:27:10.360 It's got all kinds of stuff in it.
00:27:11.820 I mean, he'll give you the formula, but you can go to the, you know, buy a billion bottles or he has formulated this.
00:27:19.060 His name is Dr. Vladimir Zelenko.
00:27:21.620 He is a world renowned doctor.
00:27:23.400 President Trump credited him with the successful early treatment protocol and his decision to take hydroxychloroquine.
00:27:28.820 But Z-Stack is what he's made.
00:27:32.200 And it's been made scientifically.
00:27:34.340 It's all scientifically formulated.
00:27:36.280 It is also kosher and GMP certified.
00:27:38.920 And it's produced right here in America.
00:27:41.700 I, again, take this every day.
00:27:44.300 He became my doctor during my last bout with COVID.
00:27:49.040 And I will tell you, I want to say he healed me.
00:27:56.220 He gave me the medicine that other doctors would not give.
00:28:01.140 And he also explained why these things work together.
00:28:06.000 And I've been taking his immune system, boosting the Z-Stack for, well, since I got sick.
00:28:12.720 And I will take it every day until we pass this nonsense.
00:28:16.800 Z-Stacklife.com slash Beck.
00:28:18.940 Enter the promo code Beck.
00:28:20.380 Get a discount off your first order.
00:28:22.060 Z-Stacklife.com slash Beck.
00:28:24.500 Promo code Beck.
00:28:26.500 Part of the problem with our society is we don't know where our food came from.
00:28:30.820 We have no idea.
00:28:31.860 Right.
00:28:32.240 It came from the store in a little tray.
00:28:34.700 Which is okay if you'll just trust us.
00:28:37.380 You know, like, it's safe right now.
00:28:39.560 It's there.
00:28:40.380 Like, just let us, you know, like, get somebody over here watching us that knows what they're doing.
00:28:45.180 Don't make these decisions based on, I don't know.
00:28:49.380 Like, I don't, it's just crazy to me.
00:28:51.580 Like, cow farts, really?
00:28:53.420 You know?
00:28:54.580 Really?
00:28:55.300 Is that, are we talking about that?
00:28:56.680 Yeah, we are.
00:28:57.080 Are we really talking about, like, I don't understand it.
00:29:01.500 Like, I really don't.
00:29:02.360 But it makes sense, like, as far as, like, in this, it's a chess game to them.
00:29:07.280 Yeah.
00:29:07.700 But, man, you're playing with, like, people's livelihoods.
00:29:11.780 Like, and I'm not even talking about mine.
00:29:12.940 I'm talking about, like, people that need to eat what I'm producing.
00:29:15.600 Right.
00:29:16.000 You know?
00:29:16.560 Yeah.
00:29:16.780 And it's, what's odd is I was talking to a guy whose father or grandfather was a rancher
00:29:22.880 here, turn of the century.
00:29:25.040 And he said, no, I'll show you pictures of Dallas.
00:29:29.920 There's not a tree anywhere.
00:29:32.280 Right.
00:29:32.620 He's like, it might have well been Kansas.
00:29:34.800 There was nothing here.
00:29:36.980 All of this stuff, all of the beautiful trees and everything else, for the most part here
00:29:41.680 has been brought in.
00:29:43.360 Right.
00:29:43.500 You know, it's been planted, et cetera, et cetera.
00:29:45.500 And yet, that's not the message you get.
00:29:48.540 Man has come in and destroyed everything.
00:29:51.000 Right.
00:29:51.680 Yeah.
00:29:52.420 I don't understand it.
00:29:53.880 I know that, like, where I'm at, outside of city limits, you know, there's just a certain
00:30:01.840 way of life that it's, like, people in the news are telling me, like, how bad it is for
00:30:09.180 this and that reason and how we're, but, like, I'm not seeing it where I'm at.
00:30:13.000 Like, that's just not, maybe that's true for you in city limits, but.
00:30:18.720 I don't think it is.
00:30:19.480 That's not the case.
00:30:20.240 Yeah.
00:30:20.340 You know, like, right here, like, I don't think that's anyway.
00:30:23.940 We were talking about this the other day, just on COVID.
00:30:26.460 We live in Texas.
00:30:28.160 We've been back to normal for a long time.
00:30:30.840 Right.
00:30:31.120 And you hear these people on TV, and you're like, really?
00:30:36.140 Well, it's like.
00:30:36.680 This is your life?
00:30:37.760 You're still locked in?
00:30:39.160 You still can't go places?
00:30:41.460 You gotta move past that.
00:30:43.960 Yeah.
00:30:44.980 Well, it's like, who is getting affected then?
00:30:47.740 Because it's not athletes.
00:30:49.660 It's not celebrities.
00:30:50.720 It's not, you know, like, everything's fine, except for us out here, you know, in the middle,
00:30:57.480 like, apparently, I don't understand, like, I knew when he came on and said last summer,
00:31:04.320 this past summer, he's like, we're not through this yet.
00:31:07.260 It was just like a, it was like a wave of peace.
00:31:10.400 I was just like, oh, snaps.
00:31:12.960 That means we're through it.
00:31:14.460 You know what I mean?
00:31:15.260 Like, I didn't mean to, I wasn't trying to be like that.
00:31:17.480 No, I know.
00:31:17.800 I wasn't trying, but it was just like, oh, man.
00:31:21.180 It was my, it was the first moment where I was like, man, we're through this thing.
00:31:24.480 Yeah, I think, I think everybody, I mean, when you have real big, you know, liberal
00:31:30.680 pundits who have been screaming for, you know, practically internment camps saying,
00:31:36.500 Wow.
00:31:37.080 Enough.
00:31:37.700 It's crazy.
00:31:39.080 Did you see the, did you see the latest poll was 40% of the American populace now says,
00:31:46.820 if you're not getting your kids vaccinated, you should have your kids taken away from
00:31:51.500 you.
00:31:52.560 I saw that.
00:31:53.820 Yes.
00:31:54.480 And what is that?
00:31:56.900 But at the same time, what year is it that we're allowed to see what is in it?
00:32:02.440 Yeah.
00:32:02.880 2099 or something.
00:32:04.120 Yeah.
00:32:04.640 Yeah.
00:32:05.380 Like when we're all dead, like, wait a second, wait a second.
00:32:08.520 You're going to make me take it, but you can't even tell me what's in it.
00:32:11.380 Yeah.
00:32:12.040 And you, you, it's, it's alarming that it's one thing if you can't tell me what's in
00:32:15.680 it, but it's another thing.
00:32:16.680 It's like, no, we know what's in it.
00:32:18.220 We just won't tell you until 2099.
00:32:20.320 I know.
00:32:21.140 How do you make sense of that?
00:32:22.060 What if I did that with my beef?
00:32:23.240 Right.
00:32:24.360 You know, what if you did that with Viagra?
00:32:27.760 What if I have to watch this Viagra commercial where they're taking separate baths, which
00:32:32.180 I don't even understand.
00:32:33.140 And then in a 60 second commercial, I have to hear about all of the side effects.
00:32:39.380 No kidding.
00:32:39.820 And worry about, uh, you know, what, four hour, six hour erection.
00:32:44.020 I mean, I don't want to think about those things, but they make us think about those
00:32:47.900 things.
00:32:48.140 And it's a rule.
00:32:48.780 They got to have that.
00:32:49.420 They have to.
00:32:50.160 Yeah.
00:32:50.340 And yet we can't even ask questions.
00:32:52.860 Yeah.
00:32:53.120 Side effects may include depression, suicide.
00:32:56.120 Right.
00:32:57.400 No, I don't know.
00:32:58.520 I'm just trying to make sense of it.
00:33:00.360 To be honest, like I'm just out here.
00:33:02.060 I'm just receiving all this information.
00:33:03.760 I'm just trying to make sense of it as a, as an American, you know, the other thing I
00:33:08.360 don't know what to do with is a dollar.
00:33:11.180 That would, that would be what my question for you is just, you know, from friend to friend,
00:33:15.560 like, seriously, like think like a German Jew in 1935 or 38, you got to put it into something
00:33:22.380 that holds its value.
00:33:24.280 Um, I mean, you have me, um, but, uh, put it in things land.
00:33:31.460 You know, I know people who have a lot of money and they've bought, uh, really, really super
00:33:37.020 classic cars because they know, uh, you know, 68 Mustang Shelby will always.
00:33:45.560 You bet.
00:33:46.120 Hold its value.
00:33:47.160 You know what I mean?
00:33:47.600 Just find things that, you know, like from food, uh, cigarettes, alcohol, all the way
00:33:56.300 to art, anything that is tangible that you know, will never go out of style.
00:34:04.360 You bet.
00:34:05.020 You know what I mean?
00:34:05.680 That it will always, a lot of people in Germany, in the end, they traded their art for their
00:34:11.060 lives.
00:34:11.540 They traded.
00:34:12.160 Dang.
00:34:12.780 Yeah.
00:34:13.040 They, they traded.
00:34:15.300 That's a heavy thought.
00:34:16.640 It is.
00:34:18.000 I mean, you know who Dave Rubin is?
00:34:19.780 No, sir.
00:34:20.100 No.
00:34:20.680 So he's a big podcaster and he's Jewish and I, he just moved out of California and I
00:34:24.980 said to him, Dave, I've never thought this way before ever, but I think I can begin to
00:34:31.840 understand how Jewish people didn't learn, leave Germany.
00:34:35.700 That they were, they were demonized.
00:34:38.800 They were called all kinds of names.
00:34:40.160 People talked about putting them in camps, but you still think that's not going to happen.
00:34:44.740 Right.
00:34:45.240 At what point do you go, these people will do it.
00:34:51.060 Have you ever read the book?
00:34:52.420 Uh, how do you kill 12 million people?
00:34:55.220 Andy Andrews.
00:34:56.060 Andy Andrews.
00:34:56.660 Great.
00:34:56.980 It's a short book, but it's like, how do you literally like, if you think about it,
00:35:00.500 like 11, 12 million people, that's a lot of people.
00:35:03.500 It's a lot of people.
00:35:04.240 How do you, how do you kill them?
00:35:05.700 Like, well, the, the, at the, at the end of the book, it's spoiler alert.
00:35:08.960 He says you lie to him.
00:35:10.320 Yeah.
00:35:11.620 That was like, and I read that book like 10 years ago.
00:35:14.240 That, that really, and it stuck with me in the back of my head, but.
00:35:17.800 Yeah.
00:35:19.260 And that's what, that's what's happening.
00:35:21.200 Um, are you seeing people from, like we used to be a group of people and we'll never
00:35:28.220 get back there unless we, you know, we used to say E pluribus unum.
00:35:32.940 Um, and, uh, from many one and I always thought I never really understood, you know, I knew
00:35:39.540 the phrase, but what was the unum and it's the bill of rights.
00:35:43.880 If you don't agree with the bill of rights, I can't talk to you about anything.
00:35:46.840 We have nothing in common.
00:35:49.060 Um, are you seeing people who have maybe voted differently or disagree on things?
00:35:54.980 Have you started to see them at all, start to shift and go, you know, I might be on the
00:36:00.220 wrong side of the bill of rights here.
00:36:02.760 Are you seeing any shift?
00:36:04.860 I think the shift is that it may not necessarily be people, you know, it's hard for people to
00:36:10.480 admit if they're wrong or right, but I think the shift is definitely that there's a lot
00:36:15.180 more people being way more quiet than they were at a certain time, you know, um, that's
00:36:24.620 not helpful, you know?
00:36:26.180 Well, I'm saying like, they're pretty loud about, I mean, like how, right.
00:36:30.240 Like how, how has, we're definitely not in a better place than we were a year and a
00:36:35.780 half, but there seem to be a whole lot less people, you know, as far, like I'm saying
00:36:40.620 like things have gone a certain direction where you'd think everybody that was complaining
00:36:45.460 would still be complaining.
00:36:47.040 But like, I don't know, like I, what I, I, I feel like there's not a lot of hope right
00:36:57.100 now, you know, just for, for the everyday person, you know, as far as this country is
00:37:03.000 concerned.
00:37:04.260 So I feel that today.
00:37:07.200 Am I, am I right?
00:37:08.140 Am I wrong?
00:37:08.580 No, you're right.
00:37:09.060 You're absolutely right.
00:37:10.580 Um, but I think the, um, cause I feel that today, I just, I just, I read the news today
00:37:16.500 and it's just like, there's a noose that is around all of our necks and it's just being
00:37:22.000 tightened slowly, you know, and we're helping, not us, but the people we elected and,
00:37:27.100 the things that we've tolerated for so long, we're just, you know, how does a man go bankrupt
00:37:33.220 very slowly and then all of a sudden, um, how's this, how's this coming?
00:37:38.640 Well, it's been very slow, but it's coming faster and faster every day.
00:37:44.580 And, uh, but then I look at things like you called me and said, I'll take refugees.
00:37:53.540 Yes, sir.
00:37:53.940 You know, we never talked about that on the air or anything, but you called and said,
00:37:57.780 I want to help millions of Americans heard.
00:38:03.600 We have to leave those people there.
00:38:05.760 Right.
00:38:06.160 And we had no ability, no experience.
00:38:09.520 We had nothing.
00:38:11.600 And somebody just said, let's go get them.
00:38:14.740 Let's go get them.
00:38:15.780 Yep.
00:38:16.380 And we did.
00:38:17.580 Yes, sir.
00:38:18.040 And I think all they need is the example of stop listening to the lies.
00:38:28.780 Stop listening to people who clearly are not doing things in your best interest, telling
00:38:35.380 you who you are and what you can do.
00:38:38.540 Yep.
00:38:38.860 That's just absolutely un-American.
00:38:41.200 And I lived through the Carter years and that's the only thing that changed was Ronald Reagan
00:38:47.400 came in and said, you're not that, we're this.
00:38:51.060 So, I mean, so what's the, a guy like me, you know, I'm a cowboy, I live in Texas and I'm
00:39:01.640 doing my thing.
00:39:02.320 I'm trying to, you know, run a ranch.
00:39:05.020 I'm trying to teach young people, what, what, what's, what's the next step?
00:39:08.600 What's the solution?
00:39:10.720 Like, what, what do I do as a, for instance, I was talking about being the, the, the patriarch
00:39:14.620 of my family.
00:39:15.400 If I've got, you know, 15, 16 people looking to me as a leader, you know.
00:39:21.320 So, first, lead by example.
00:39:24.860 So, be the man you are, always.
00:39:27.160 Just, you know, I'm, I'm, I'm adopting something I've heard a long time, a long time ago and I
00:39:34.100 always thought it was pretty easy.
00:39:35.580 It's not right now.
00:39:37.000 It's not.
00:39:37.620 So, you have to really double down.
00:39:39.880 Do the next right thing.
00:39:43.100 Yes, sir.
00:39:43.500 Whatever that is, just do the next right thing.
00:39:47.880 Don't worry about the future.
00:39:49.880 What is right right now?
00:39:52.380 Not easy, not convenient, not popular, but what is right?
00:39:59.020 Do that and then do the next right thing.
00:40:02.640 That's, that's really important.
00:40:05.820 You have a different place because you're media and, and a celebrity and it's weird, isn't
00:40:13.660 it?
00:40:14.260 It's weird.
00:40:14.960 It's different.
00:40:15.840 Yes, sir.
00:40:16.580 It's different.
00:40:17.580 And it, it plays, I know because I've gone through it, it plays all kinds of weird mind
00:40:23.940 games with you.
00:40:25.280 Um, and, uh, don't lose your soul.
00:40:30.840 You have an extra category.
00:40:32.640 You don't lose your soul.
00:40:33.860 You start to want something.
00:40:36.300 Quit.
00:40:37.720 Yeah, sir.
00:40:38.780 You know what I mean?
00:40:39.520 A hundred percent.
00:40:40.640 No, there's been opportunities to sell my soul for things.
00:40:43.460 Oh yeah.
00:40:43.660 And like, I just, there's always, I'm just not going to do it.
00:40:46.660 Yeah.
00:40:46.820 You know, I'm just, there's, I just, I was, and people for some reason, like with what
00:40:52.700 I do on social media and, you know, it's a, it's a pretty replicatable thing, you know,
00:40:56.980 with social media, there's fundamentals, building a business, building an audience on social
00:41:01.640 media, you know, essentially you bring value.
00:41:03.540 I do it through comedy and entertainment and, and then you, you just replicate it, rinse
00:41:08.980 and repeat every day.
00:41:10.620 But, um, um, there's, there's shortcuts, you know, that, that a guy could take, but I just,
00:41:16.740 I've, I've, I've adopted that and I'm not going to sell my soul to make it.
00:41:23.460 Anyway, people, for some reason, when they look at what I do, they think it might be like
00:41:27.340 a flash in the pan or whatnot of like with being on social media.
00:41:33.140 And so guys will come up to me that don't understand what I'm doing is like, what are
00:41:37.000 you going to do if this ends tomorrow?
00:41:38.980 And, uh, I was like, well, what are you going to do if you get fired tomorrow?
00:41:42.320 You know, and before, before the first video, like I was living in my sister's office, doctor
00:41:47.680 in yearlands for $12 an hour.
00:41:49.600 And that's the happiest I've ever been.
00:41:51.400 So if, if, if I get canceled for some reason and they turn the switch off, you know, hopefully
00:41:57.260 I've made good decisions where at least when I got to go back to doing that, I got better
00:42:00.780 horses, you know what I mean?
00:42:02.100 Like, I don't know, like I'm, my peace is determined by, you know, the Lord, not money.
00:42:10.840 If you stay there, cause fame and fortune, battery acid, people all want it.
00:42:20.920 Yes, sir.
00:42:21.600 No, you don't.
00:42:22.620 You really don't.
00:42:23.840 Yeah, not necessarily.
00:42:24.880 It's a really high price.
00:42:26.960 There's a reason you make so much money because you are trading something, you know what I
00:42:33.100 mean?
00:42:33.340 Whether that's time, privacy, or just the onslaught of whatever you're trading that.
00:42:41.340 That's one of the reasons they pay you a whole lot of money.
00:42:45.200 Cause you will get into it and go, this isn't worth it.
00:42:50.440 It's not worth it.
00:42:51.700 Um, but it's velvet handcuffs and once you start seeing what you can have, it will fade
00:43:02.640 over time.
00:43:03.220 It will change.
00:43:04.060 I should say that it'll change.
00:43:05.220 And that change might come in uncomfortable ways.
00:43:09.120 And if that happens and you're not right with the Lord, you will, you'll be like a man
00:43:17.320 drowning and you'll grab for anything to keep your head above water.
00:43:22.120 And you will.
00:43:23.380 Yes, sir.
00:43:24.260 You'll, you'll be a, you'll, you'll sell out fast and bad.
00:43:28.820 Well, if, and I think a lot of people look at life through, it sounds like this might
00:43:33.760 be one of the points you're, you're, you're trying to make, but people, when you look at
00:43:37.200 life through the lens of money, you know, it makes you think that that might be the answer
00:43:42.520 to a problem.
00:43:43.800 But if there's ever been one millionaire commit suicide, then that's not true, which there
00:43:51.360 have been, you know, there's a lot of entrepreneurs and famous people.
00:43:54.560 And that just like, why, if that is the answer to the problem, why would they ever choose
00:44:00.140 that route?
00:44:00.900 You know, you are, you know, I just watched something on, uh, Charlie Chaplin.
00:44:04.780 Uh, it was a documentary and, um, you know, he was a fascinating guy, fascinating, um, and
00:44:11.940 brilliant.
00:44:12.980 I mean, I think Mickey Mouse is modeled on Charlie Chaplin.
00:44:16.400 I mean, he changed everything.
00:44:17.800 He was the most famous man in the entire world before fame was really like that.
00:44:22.980 You know what I mean?
00:44:24.220 Um, he came from nothing, lived in a one room apartment with his mom on a third story flat
00:44:32.200 in London and bad section of town.
00:44:34.860 She went nuts and it was just the two of them.
00:44:37.980 And then he goes to, she goes to a sanitarium.
00:44:40.980 He comes to America.
00:44:42.460 He almost doesn't make it, you know, something happens as always does.
00:44:47.260 And he hit fame that fast and he was married four times, the highest paid actor or highest
00:44:55.920 paid anybody by far for the time.
00:45:00.320 Everyone knew his name.
00:45:02.900 Everyone knew his name.
00:45:04.900 All four of his wives said he never believed that anyone would like him.
00:45:13.500 He, they, he always said, why would anyone like me?
00:45:17.680 He was the same scared kind of bully.
00:45:22.360 Right.
00:45:23.040 That he was as a kid, even with all that wealth, it doesn't, it, it like, it'll make your life
00:45:29.600 easier at times, but it doesn't change anything.
00:45:35.660 Yes, sir.
00:45:36.380 Nothing.
00:45:37.220 No, no, it doesn't.
00:45:38.720 And if it does, it's usually in the wrong direction.
00:45:41.820 Yeah.
00:45:42.220 The problems are problems, whether your bank account is full or whether it's, you know,
00:45:48.020 like it's, what is it?
00:45:49.900 Somebody, uh, I was listening to Joe Rogan podcast or something.
00:45:53.060 Like I was saying, you know, healthy man wants 10,000 things.
00:45:57.440 A sick man wants one, you know, and, and no matter what you have, you know, like there's
00:46:02.500 just.
00:46:02.800 We rescued a bunch of Christians a few years ago in Iraq and I went over and, uh, I was
00:46:10.980 freaking out a little bit because ISIS knew that we were meeting these Christians in this
00:46:17.620 church and, uh, and they were leaving the next day.
00:46:21.820 We were taking, we were getting them and then taking them and flying them out.
00:46:25.240 And ISIS, uh, said, uh, we know what you're doing and where you are to them.
00:46:32.300 We know where you are.
00:46:33.360 We know what you're doing.
00:46:34.560 And at 8 PM, we're going to blow up the church.
00:46:38.640 Now I take ISIS at their word.
00:46:41.140 Okay.
00:46:41.820 So did they, I arrived and it's like seven o'clock at night and the church is packed and
00:46:49.640 I'm really freaked out.
00:46:51.880 And as you should be.
00:46:53.320 Yeah.
00:46:53.980 And they're all in there going, we die.
00:46:58.020 We die.
00:46:58.820 We go to the Lord.
00:46:59.800 Yes.
00:47:00.160 They had nothing.
00:47:01.600 They were being scared to death.
00:47:04.500 They had, these were doctors and lawyers and successful people who literally were living
00:47:09.600 in tents, you know, from the United nations.
00:47:12.580 You bet.
00:47:12.960 Horrible.
00:47:13.660 Yeah.
00:47:14.340 They had nothing left to lose.
00:47:16.660 Yes.
00:47:16.960 Sure.
00:47:17.120 And they knew the only thing that mattered was God.
00:47:21.280 Right.
00:47:21.520 It was one of the greatest groups of people I've ever been with.
00:47:25.860 Well, if you think about like a lot of people, I think chase happiness in this life.
00:47:34.300 And, and, and the word happy is, is kind of, to me, it's tricky because happy is like circumstantial
00:47:41.540 and emotional and things can happen around you that will affect your happiness.
00:47:45.760 So I like to use the word peace, you know, and, and if you, if you chase, because you can have
00:47:50.600 a bad day and still be at peace, but you're not going to be happy.
00:47:54.220 And so, you know, as, as Christians, you know, we're called to God's just, he's not as concerned
00:48:03.120 with our happiness as he is our holiness.
00:48:05.540 And so when you, you know, as a Christian, it does not mean you're guaranteed that, you
00:48:10.280 know, Paul was in prison.
00:48:11.280 He wrote most of the new Testament and he wrote a lot of those letters from prison.
00:48:15.680 And, um, yeah, it's, he knew what was important.
00:48:20.440 What was the, what was the priest name that was in a concentration camp in Nazi Germany and
00:48:27.440 he would volunteer to take the beatings for others and he'd never cry out and, uh, they
00:48:34.720 hated him.
00:48:35.660 So they put him underneath in this cellar underneath one of the deals and he eventually went blind
00:48:44.180 and everything else.
00:48:45.800 But they came in to kill him because he was singing all the time.
00:48:51.460 Yeah.
00:48:52.020 And they were like, you're, you got to kill him.
00:48:54.840 Right.
00:48:55.200 He's cheering everybody up.
00:48:56.640 Right.
00:48:56.980 The guy had such peace.
00:48:59.060 He knew who he served and what the meaning of life was.
00:49:03.580 Yeah.
00:49:03.920 And it ain't, you can't kill that out of somebody.
00:49:07.060 Yeah.
00:49:07.260 It's amazing.
00:49:08.360 Right.
00:49:08.680 It's amazing.
00:49:09.580 Yeah, sure.
00:49:10.280 And that's just, I mean, I guess ultimately whenever, at the end of the day, whenever I think
00:49:14.100 about what's going on in the world and, and, uh, get nervous about, you know, communist
00:49:20.580 presidents meeting up, I just think that, you know, nations will rise and fall, but you
00:49:24.960 know, God's word endures forever.
00:49:27.020 And he's not surprised.
00:49:28.720 Right.
00:49:29.220 That was another thing my preacher said.
00:49:30.720 That's exactly like he knows, like he knew the one nine was going to happen.
00:49:35.360 He knew that was coming.
00:49:36.420 Yeah.
00:49:36.600 So he's not surprised.
00:49:37.760 So, um, but I, I, anyway, it'll be tough, but yeah, my old man, I do every day.
00:49:46.620 I'm like, man, what would he do?
00:49:48.040 But golly, I'm just glad he doesn't have to.
00:49:50.440 So right before my dad died, we were talking about things and he said, Glenn, I, you know,
00:49:55.820 he was born in 1926.
00:49:56.980 He said, I've seen a lot.
00:49:58.400 I remember the depression.
00:49:59.300 I was there for world war, uh, world war two.
00:50:02.580 My dad fought in world war one.
00:50:04.940 I was there for the good times.
00:50:06.220 I saw Martin Luther King killed.
00:50:08.300 I've lived through the seventies and Reagan.
00:50:10.860 I said, I've seen it all.
00:50:12.380 He said, and I've always told you, don't worry.
00:50:17.240 He'll make it.
00:50:18.100 Yeah.
00:50:18.320 We've been here before.
00:50:19.500 Yeah, sure.
00:50:20.360 Then this is like, like a few weeks before he dies.
00:50:23.760 And he said, but this time I'm glad I'm not going to be around very much longer because
00:50:29.920 I have no idea how you guys are going to work this out.
00:50:33.840 Dad, stop.
00:50:35.480 Well, it's like Pliny, he's a philosopher.
00:50:41.380 He was like, this is the worst generation yet.
00:50:43.980 You know?
00:50:44.380 Well, that was however long, every generation and your dad and my dad, like, you know, their
00:50:50.560 generation said that about this upcoming generation.
00:50:53.760 But like, at what point is somebody right?
00:50:55.980 You know, like, but don't you think that I think that sorry.
00:50:59.040 Go ahead.
00:50:59.320 No, no, go ahead.
00:51:01.220 You know, I think it's, it's our duty to, to find, you know, find hope and give, give
00:51:07.180 this next generation and an answer, you know, and be leaders in that thing.
00:51:11.680 And so that's what I'm trying to do.
00:51:13.880 That's what I'm trying, you know, maintaining, you know, my peace in the midst of these things.
00:51:18.040 And that's what my pastor told me.
00:51:19.360 He was like, it's not whether or not you're going to go through that trial.
00:51:23.760 You're, you're, they're going to watch you and how you go through it is what's going
00:51:27.820 to be important.
00:51:28.420 And that'll be your legacy.
00:51:29.980 And so I don't know what's coming, but I think what's important is how we navigate through
00:51:34.940 it.
00:51:35.160 Like you said, like you were saying earlier, do the right thing for the right reasons and
00:51:39.480 live with the consequences.
00:51:40.440 Um, it's, uh, uh, it's interesting to me that we are, everybody's always down on this
00:51:49.800 generation, but I know history well enough to know that the world war one generation thought
00:51:56.760 the world war two generation, there were nothing but they, right.
00:52:01.880 You know, that's what I'm saying.
00:52:02.980 They just thought they were just worthless.
00:52:04.620 But then they did their deal.
00:52:05.880 Correct.
00:52:06.660 And I, and I, I wondered with my dad, we talked about this.
00:52:11.140 I said, dad, if you, if you lived through what's coming, do you think that would be a blessing
00:52:24.420 or curse?
00:52:25.220 And he said, what do you mean?
00:52:26.780 And I said, I think in my generation, I've never had to fight for the country.
00:52:32.300 Yes, sir.
00:52:32.800 I've, I've, I've had things come to me relatively easy.
00:52:37.260 I mean, I've worked hard for everything I have, but anyone in America, even the poorest,
00:52:42.540 we are so fortunate.
00:52:45.020 Um, and I think our generation is actually, um, we're not as blessed because we've never
00:52:55.700 until now we've never had our, as a generation back up against the wall.
00:53:02.140 Yeah.
00:53:02.300 Punched in the face.
00:53:03.120 Right.
00:53:03.360 And so you don't know who you really are until you have nothing left and you either have to
00:53:10.200 be a bowl of jello or stand up and be, you know, Lincoln was not the big statue, you know?
00:53:18.340 Yes.
00:53:18.520 He was a guy who was freaked out just as much as I would be freaked out.
00:53:21.600 A hundred percent.
00:53:22.060 All of them were.
00:53:23.020 Yeah.
00:53:23.520 After the fact, you're just like, okay, that was obvious.
00:53:27.880 Yeah.
00:53:28.040 I should have.
00:53:28.460 But while he's going through it.
00:53:30.040 Terrified.
00:53:30.740 Yeah.
00:53:31.180 Terrified.
00:53:32.020 And so I, I think that we give the younger generation and people look at us and say,
00:53:38.960 I don't know.
00:53:40.060 And honestly, when push comes to shove, you remember saving private Ryan?
00:53:45.400 Oh yeah.
00:53:45.820 I've always been afraid that I would be that guy who was on the stairs that just was crying
00:53:52.380 and just frozen.
00:53:53.480 Oh, a hundred percent.
00:53:54.060 Right?
00:53:54.420 Yes.
00:53:54.760 And you won't know until you're in that situation.
00:53:58.300 Yes, sir.
00:53:58.940 And it scares me that maybe that's who I am.
00:54:01.680 Right.
00:54:01.920 You know?
00:54:02.240 So, um, yeah, I, so I had this exact same, we were talking about this topic with Marcus
00:54:09.020 and, uh, cause I'm curious, you know, because I was thinking like, man, if they're coming
00:54:14.320 over here, if anybody was going to attack this country, you know, please do it now while
00:54:19.460 we've got these guys that like a Marcus Luttrell, you know, to lead us because like, we've got,
00:54:24.740 I've got a buddy that I rodeoed with and he, he's going into Iraq and he's the first Marine
00:54:30.840 fighting in Iraq and the, all the guys around him never seen battle, you know?
00:54:37.820 Well, now we've got 20 years of some, some Patriots that like, they know how to handle
00:54:43.020 them.
00:54:43.200 And so anyways, I'm talking to Marcus about this and I was like, um, like, are you nervous
00:54:48.520 about the, and, and he said, um, he said, no, like a resounding, absolutely not.
00:54:56.400 And he pointed at, I had two interns there that are younger and he pointed at, he's like
00:54:59.780 this generation right here, they're going to handle it.
00:55:02.840 They're going to handle it.
00:55:04.000 And, uh, and I hadn't really thought about it like that.
00:55:07.080 And it was just this wave of hope that I had.
00:55:09.900 And, um, and I was like, man, you're right.
00:55:12.280 You know?
00:55:12.660 And, and, uh, and I wasn't, I'm not like a, I don't, you know, part of my French,
00:55:18.260 I won't piss on this younger generation at all.
00:55:20.800 Like I've never done that.
00:55:22.200 I'm just nervous about our future as an American, you know, but like to hear somebody like Marcus
00:55:26.320 just say like, we're going to be all right.
00:55:28.820 So have you, have you ever read the, uh, fourth turning is fourth turning?
00:55:34.600 I think it's, I've heard of it.
00:55:35.640 I'm not, I'm not.
00:55:36.400 Okay.
00:55:36.580 So it's fat.
00:55:37.180 It'll give you a lot of hope.
00:55:38.260 It, it, it, they've taken this, um, pendulum swing that is in economies.
00:55:47.600 It's in, it's, it's, it's, it's a wave that just happens.
00:55:52.620 Okay.
00:55:53.740 And, um, and this one group of scientists started looking at the generations over this 80 to a
00:56:01.460 hundred year swing.
00:56:02.140 Yes, sir.
00:56:02.520 And they, they broke them up into four different categories.
00:56:08.000 Yes, sir.
00:56:08.520 Well, the one now that's coming up and you're probably in it is the hero generation.
00:56:15.000 Yes, sir.
00:56:15.780 Um, and that last time that happened was world war two.
00:56:18.820 Yes, sir.
00:56:19.300 And there is something about them.
00:56:22.800 Yes, sir.
00:56:23.180 No, just, you know, the hippie generation that just burns things down and tears it apart.
00:56:27.980 That, that, that generation happened 80 years before in the, you know, in, in history all
00:56:37.660 around the world.
00:56:38.380 It's crazy.
00:56:39.760 It, it's this thing.
00:56:42.860 It's, uh, to summarize, I think, uh, strong men make good times.
00:56:51.740 Uh, weak men make bad times.
00:56:55.120 There you go.
00:56:55.720 Something like that.
00:56:56.520 Make hard times.
00:56:57.240 No, strong men make soft time, hard men make soft times, uh, soft times, soft times make
00:57:05.360 soft men, soft men make hard times.
00:57:07.900 Yeah.
00:57:08.040 That's what it is.
00:57:08.740 Yeah.
00:57:09.260 And that's true.
00:57:11.120 Yes, sir.
00:57:11.540 That's true.
00:57:12.520 And, and I believe it to be true, you know, and, and everything I do in business and in
00:57:18.240 life, you know, which I'm not saying I've perfected this, but I try to think, what will I wish
00:57:24.620 I had done?
00:57:25.280 Like, I don't want to learn a lesson the hard way and, and, uh, um, like I want to listen
00:57:31.340 to, that's part of the reason why I seek wise counsel, you know, especially in business,
00:57:34.900 not necessarily because I've, I've got some goal of, you know, owning my own Island.
00:57:39.920 I don't, but essentially like I've got 17 employees that depend on me who I would like
00:57:45.540 to keep employed.
00:57:46.400 It's huge responsibility.
00:57:47.820 And it is, it's heavy, it's heavy.
00:57:50.080 And, um, so I try to make decisions.
00:57:53.080 What will I wish I had done?
00:57:54.880 And I, I, that's what I think about with this country.
00:57:57.360 Like I would hate for us to learn a lesson the hard way, you know, which there's, we're
00:58:01.940 learning some now and, and we have learned some.
00:58:04.740 Um, um, the thing that I just, is there a way to learn, is there a way to really learn?
00:58:13.600 And I mean, I've been very successful for about 10 years and did, I thought the same kind
00:58:22.640 of things and was not successful for 10 years.
00:58:26.220 And I look at that and go, I didn't really learn anything here.
00:58:32.960 I learned it hard times made us, you know, you really learn things.
00:58:39.180 Yes, sir.
00:58:39.820 Well, and I think there's certain situations and maybe this happened in your story.
00:58:43.580 It's certain times where it's just like, there's things that are completely out of
00:58:46.760 your control, you know, um, that, that there's a little bit, I'm not saying it doesn't hurt,
00:58:53.800 but there's a different kind of piece about it where it's just like, all right, well,
00:58:58.080 I couldn't avoid the meteor hitting my warehouse.
00:59:00.300 You know what I mean?
00:59:00.760 Like there's certain things like that.
00:59:02.560 You're, I mean, you're a Christ guy.
00:59:03.980 So you, you relate to this.
00:59:06.760 I used to.
00:59:07.700 I love that phrase by the way.
00:59:08.720 That's cool that I don't know if you use that a lot.
00:59:11.040 Christ guy.
00:59:11.820 No, but you are.
00:59:12.440 I like that.
00:59:12.660 I like that.
00:59:13.360 So, um, uh, I used to really have a vision and then I'm driving that way and I want to
00:59:20.940 go that way and this is my plan and I would not take no for an answer.
00:59:25.800 Yes, sir.
00:59:26.140 And now I explore, I pray about it and I explore and then, uh, you know, for instance, uh, uh, I just had this feeling recently that, um, that, uh, that success, but I don't mean it money wise or fame wise, that success on what we're trying to do is coming on this particular thing.
00:59:50.700 And I was talking to my wife and I was talking to my wife and I was talking to my wife and I said, but I have no idea what God thinks success is.
00:59:56.840 So go.
00:59:57.600 Yes, sir.
00:59:58.180 You know what I mean?
00:59:58.800 Whatever happens when you can get to a place where you're like, I did everything that I thought you were telling me to do.
01:00:08.600 Yes, sir.
01:00:09.380 So I tried my best and you know what, this is going to take me someplace I would have never taken me.
01:00:15.940 That's crazy.
01:00:16.940 It's, it's, yeah, it's, I mean, not to just keep going back to the Holocaust, but I can't remember the book.
01:00:23.480 You'll probably know it.
01:00:24.160 I'm sure this story, but there's a, uh, I believe she might've been a Christian that was helping Jews, but she's in a camp.
01:00:29.980 4010 boom.
01:00:30.980 And where she's in that and she's like, I'm in this camp and then the fleas come and she's just like, all right, come on, God fleas.
01:00:38.320 Right.
01:00:38.760 And she's just like, you know what?
01:00:39.940 I better thank God for the fleas.
01:00:41.920 And so she writes and, you know, she writes and thanks the Lord for the fleas.
01:00:45.400 Well, come to find out there was a guard that was going around raping women and, uh, he didn't go there because he didn't want to get fleas.
01:00:54.960 And so the, the story that, and my pastor told me that I've been looking for the book ever since.
01:01:00.000 It is, I can't remember, but it's by Corey Ten Boom.
01:01:03.720 And, uh, and there's a great movie that came out in the seventies.
01:01:09.100 And I think Billy Graham actually funded it.
01:01:11.840 Dang.
01:01:12.100 Uh, and it's, it's really good.
01:01:13.980 The movie's good.
01:01:14.700 The book is, you know, better obviously, but the, the movie is really good.
01:01:18.720 I think it's, you know, and in business, um, one of my mentors, he said, you know, it's kind of like pouring water on a table and you just see where it goes.
01:01:26.280 But essentially like you might end up somewhere where you never imagined in the first place, but going back, like you said, it's, if it's hard.
01:01:33.400 If you're, if you look through life and success through the lens of money, you, you, it may not end up the way you want it to, but.
01:01:40.640 And we have already money is in happiness.
01:01:44.340 Correct.
01:01:44.700 I don't want to die rich and milk toast.
01:01:52.380 My lawyer keeps telling me, well, he has told me, he doesn't keep telling me cause I don't listen to him.
01:01:56.940 But he said eventually, you know, to grow my business, I live in a town of 500 and, um, we've got a little warehouse.
01:02:03.640 It was, you know, just all in God's plan that I even got it, but, and people have to commute.
01:02:08.760 And he was like, man, eventually you're going to have to move your operation, you know, to a city or, or somewhere.
01:02:14.580 And no, you don't, I'm just not going to do it.
01:02:16.980 You know, bigger is not always better.
01:02:18.840 Better is better.
01:02:20.260 And, and what, what have, cause you, I mean, small town, regular guy working on a ranch.
01:02:31.820 What's changed for you?
01:02:33.060 Have you, what's, what's, how are you better?
01:02:37.000 And how, what are the worries about you because of the changes in your life?
01:02:45.720 You may not want to share that, but.
01:02:47.620 No, I don't mind sharing.
01:02:48.600 I mean, like I, it's really just the weight of, so I've got, there's decisions every day.
01:02:53.980 You know, like as you probably have way more than I do, but essentially like there's these decisions that after they're made and they're successful,
01:03:02.940 the public can look and be like, oh yeah, well that was a no brainer.
01:03:05.940 You know, like he was just lucky.
01:03:07.580 But, and then if you fail, they're like, oh, well that was a no brainer.
01:03:10.820 You shouldn't have made that decision.
01:03:11.960 But like when you're in the decision, it's, it's very difficult, you know, and you're trying to make a decision about business where it's like,
01:03:19.320 you know, now all of a sudden like these six figure decisions that are, they're heavy.
01:03:24.860 And like these 17 employees are depending on that to be successful.
01:03:29.280 And one of the big ones, which I, whether it was on this podcast or not, I wanted to ask you about is just like leverage.
01:03:36.080 And like, so most of my business, like I try not to use it at all, like credit or debt or at all.
01:03:41.860 But there's other parts where I've thought that it might be okay to use it and not, don't, don't.
01:03:49.540 Yeah.
01:03:49.880 And never, I mean, that's the only thing that saved me is debt free.
01:03:55.020 Really?
01:03:55.520 Debt free.
01:03:56.180 Got to be debt free.
01:03:57.160 You just don't, don't, it's not worth it.
01:04:00.060 Once you do it, then others, you know, I don't have a boss.
01:04:05.160 Yes, sir.
01:04:06.580 Well, kind of, cause I don't own my house outright.
01:04:10.520 So my boss is my bank.
01:04:12.340 Which, so I do see that.
01:04:13.960 But what if it was like, even for instance, like a rent house where it's like an income producing property or something like that, or you're just saying never.
01:04:21.720 So I don't, I don't like debt.
01:04:24.440 Gotcha.
01:04:24.800 I don't like debt, but, and I think debt's going to work against us, but there's not a problem, you know, having, there's reasonable amount of debt.
01:04:34.580 Right.
01:04:34.960 You know what I mean?
01:04:35.520 You bet.
01:04:35.840 And if it's reasonable amount of debt, then I don't think, and it's making money, then I don't necessarily think that's bad, but I shy away from it myself.
01:04:44.800 You know, we, at one point I had 250 employees and my wife and I, we did not sleep when it comes to bad time.
01:04:54.860 And we did not sleep because I saw the face of every employee and the children and everything else.
01:05:01.800 And I thought, oh my gosh, oh my gosh, oh my gosh, oh my gosh.
01:05:05.460 That's heavy.
01:05:06.080 It's really, it is.
01:05:08.040 Again, that's why people should not hate business people, especially at the lower end.
01:05:16.300 And you're struggling, you don't know, you're doing your best.
01:05:20.400 I have not met an entrepreneur at a, you know, smallish level.
01:05:25.260 I'm sure when you get to be a CEO and you're, everybody's faceless, I'm sure it's different.
01:05:29.600 But I don't know anyone who owns a company and sleeps well at night in hard times.
01:05:35.920 And it's not because of them.
01:05:37.020 I've got my, my, my right hand man, so to speak, woman, she's, uh, her name's Lisa.
01:05:44.400 She's a single mom, five kids, you know, and we joke, like I'll go into a little call or something.
01:05:50.440 And she manages the warehouse floor and, you know, she's my number two.
01:05:54.780 So she's technically in charge of everyone else, 16 people.
01:05:57.980 And, and, uh, yeah, the other day she was like, uh, all right, have fun.
01:06:03.240 We're dependent on you, you know, you know, and, and it's just a joke.
01:06:07.020 Because she knows what I think about mentally, but it's crazy.
01:06:09.800 Just at the end of the day, like now it's like, you know, I'm the evil one, you know,
01:06:16.360 in some people's eyes because of capitalism and what, you know, the free enterprise, like
01:06:20.260 now all of a sudden, but at the end of the, cause I would have thought like, for instance,
01:06:23.520 if you made a million dollars, you got a million dollars, you know, the younger me, that's
01:06:28.260 what I would have thought.
01:06:28.980 Well now it's like, no, you might have 90,000, you know, like you might 10% net is like, that's
01:06:36.280 And so like, that's just basic.
01:06:38.840 Yeah.
01:06:39.100 Yeah.
01:06:39.300 I'd be, Oh, you're doing pretty good.
01:06:40.720 Yeah.
01:06:40.920 Yeah.
01:06:41.280 No, 10% you're netting 10%.
01:06:43.220 Right.
01:06:43.460 And then, well, I think that's why people sometimes before taxes and government's like, well, we
01:06:47.100 need part of that.
01:06:47.740 Right.
01:06:48.140 We need part of that 90.
01:06:49.300 Yeah.
01:06:49.440 And it's, what's crazy is, uh, the fact that people know this, when they ask the question,
01:06:57.360 do you, should the tax, should the rich pay their fair share?
01:07:00.420 Yes.
01:07:01.260 Okay.
01:07:01.680 Yeah.
01:07:01.980 I agree with that.
01:07:02.900 Sure.
01:07:03.520 What is their fair share?
01:07:05.080 Right.
01:07:05.340 Do you think 30% usually stops around 30?
01:07:08.420 Do you think 30% is fair for people to be taxed?
01:07:12.480 They usually say no.
01:07:13.540 Once you hit 40 and 50%, they always say no.
01:07:16.460 Right.
01:07:17.000 And then you go back to them and say, did you know that's what the rich are paying?
01:07:22.340 They're stunned by it.
01:07:23.980 Yeah.
01:07:24.280 They're stunned by it.
01:07:25.040 People just don't know.
01:07:25.760 Right.
01:07:26.540 No, that's what's, it's crazy.
01:07:29.320 And I understand, I mean, just some of it makes no sense, but, um, that's what I'm trying
01:07:37.560 to navigate.
01:07:37.940 But that's why, I think that's why your, your faith, that's where your faith comes in.
01:07:44.920 Yes, sir.
01:07:45.360 Because if you just try to serve him, you can look at the failures that you'll have
01:07:55.040 and go, he's bringing, he, he, I've counseled with him and I did my best and maybe I misheard
01:08:03.900 him.
01:08:05.140 But, you know, Billy Graham said to me, um, we were talking and, um, uh, he was just amazing.
01:08:13.900 I can't imagine.
01:08:14.840 Oh, he was amazing.
01:08:16.220 And, um, we were sitting in his house and he looked at me with like these, like twinkly
01:08:22.760 blue eyes.
01:08:23.540 And he went, you know, I'm not afraid to die and you could see it.
01:08:29.220 And he was kind of like excited.
01:08:30.780 He said, although the actual dying part scares me, being dead doesn't scare me.
01:08:37.640 Right.
01:08:37.860 Right.
01:08:38.000 You know, and, uh, uh, we were talking and he said, I'm not afraid to die.
01:08:45.740 And I said, oh, I can tell.
01:08:47.120 And he said, you know what?
01:08:48.960 Everything that I've done wrong, every mistake, everybody I've hurt, everything that all came
01:08:55.320 from me, everything good I've done.
01:08:58.720 There you go.
01:08:59.640 Came from him.
01:09:00.600 Right.
01:09:01.020 He said, and I know the difference and he knows I've tried to do the right thing.
01:09:07.040 Right.
01:09:07.640 And I think it hurts more when you try the right thing and you get bashed for it.
01:09:13.360 Right.
01:09:13.820 Um, but you can let it go.
01:09:17.600 Yes, sir.
01:09:18.660 Yeah.
01:09:19.100 There's a, there's a certain piece that comes along with like being in prison for, I'm sure
01:09:25.300 I've not been in prison for being a Christian, but you know, like in Paul's situation, but
01:09:29.760 and the other thing too, is just a testament.
01:09:32.860 I'd prefer not to be in prison for any reason.
01:09:35.440 Yeah.
01:09:35.980 Yeah.
01:09:36.280 You were going to say, say, oh, just, just like it kind of getting off topic.
01:09:40.880 I was just thinking about Paul being, you know, as kind of the ultimate, like he's persecuted
01:09:46.180 for his faith, he's in prison and all he really had to do was just denounce it, you know, and
01:09:51.380 they let him out kind of deal.
01:09:53.600 And, uh, it's just a testament to somebody that's holds true to their values.
01:09:58.100 So, you know, I talked to a Chinese dissident once, um, and persecuted unbelievably.
01:10:06.160 For their Christianity.
01:10:08.840 And, uh, I said, uh, how can we pray for you?
01:10:14.360 And she said, oh, well, you know what we're praying for the United States.
01:10:20.800 And I said, no.
01:10:22.020 And she said, uh, that you, uh, well, she didn't say collapse, but basically that you lose your
01:10:31.620 wealth.
01:10:32.720 And I was like, uh, okay, that's what?
01:10:36.420 Right.
01:10:36.900 And she said, you've forgotten who you are.
01:10:38.880 Yeah.
01:10:39.240 She said, and only tell the Lord brings you down and humbles you.
01:10:43.300 Will you remember?
01:10:44.360 And then you'll rescue the rest of the world again.
01:10:47.460 Yeah.
01:10:47.760 You know, so it's kind of a, an exciting time if we can stay humble.
01:10:56.360 Yeah.
01:10:56.900 I, uh, right.
01:10:58.700 Yeah.
01:10:59.160 And, and, and the getting punched in the face part, you know, it, I just keep wondering,
01:11:04.520 like, is this as hard as we've been punched?
01:11:08.780 You know, like, when are we, when is it time to, you know, like, is there, we're not even
01:11:13.620 at the bar yet.
01:11:14.360 So we haven't been punched yet.
01:11:15.740 Oh, gotcha.
01:11:16.520 We're not even at the bar.
01:11:17.700 That's what I was afraid of.
01:11:18.580 Yeah.
01:11:18.840 Yeah.
01:11:19.100 And we just have to be, you know, what's amazing to me is how many Christians I know
01:11:23.940 that say they have faith.
01:11:25.780 And yet you'll say, you just got to do the right thing and know that the Lord has it.
01:11:33.300 That, yeah, that's great, but it's not going to work.
01:11:35.800 And you're like, yeah, what's not going to work.
01:11:37.680 You don't, all of a sudden you don't believe in the power of God.
01:11:41.480 That is truly the only thing that can save us, but he won't until we all turn back to
01:11:46.280 him and go, okay, I give, I give, I give.
01:11:48.820 Right.
01:11:49.160 Yes, sir.
01:11:49.960 Yep.
01:11:51.100 No, there's, there's definitely, you know, like in the Bible, it talks about just certain
01:11:54.700 countries and leaders and people that, you know, just kind of continually disrespect
01:11:59.480 the Lord and there's, there's certain things that happen like Lord, hopefully, you know,
01:12:06.680 I don't know who you're looking at in this country, but hopefully there's a group of people
01:12:11.080 in the country that are, you know, and I'm not saying that I'm living shiny enough to
01:12:15.720 be given that grace by any means.
01:12:18.140 I'm not saying that what I'm saying is hopefully there are some people that are living that
01:12:21.680 kind of life where, you know, we can, you can buy some time.
01:12:25.580 Yeah.
01:12:25.680 But yeah, uh, what's next for you?
01:12:30.960 Um, you know, we've got, you know, Netflix could call tomorrow about a season two.
01:12:35.900 They could call in two years, you know, they kind of do what they want and, uh, they're
01:12:39.880 great to work with, but you never know what they're going to do.
01:12:42.840 Um, and so either, either that, or, you know, there's been talks of some other shows coming
01:12:49.160 up, but at the end of the day, like that, those kinds of calls, like they'll come and
01:12:53.080 they'll go.
01:12:53.500 So I'm not necessarily worried about that.
01:12:55.140 My daily grind is, is I've got a media team and we just, we put out content on the internet
01:13:00.580 every day and, um, I don't have a monetary goal.
01:13:04.780 You know, I have a content goal.
01:13:06.700 Um, I think that like, that's the right way to do it.
01:13:09.920 I feel like if I were to set like an income goal, it would put too much pressure on my
01:13:15.000 sales, which then is like, no, let's bring the value first.
01:13:18.460 And then the sales, let them fall where they may, you know, so from that point on, it's
01:13:23.260 just me navigating the backend supply chain issues, same as everybody else.
01:13:27.680 Um, but yeah, just trying to be wise with what little I, I am blessed with as a businessman
01:13:34.040 and then just try to be comedic, positive, uplifting voice in a, you know, be a light in a dark world
01:13:43.420 for people like that.
01:13:44.620 That's, it's a slow growth, but you know, it, I think it's impactful and it's created a loyal
01:13:49.840 following and, and, um, to try to daily bring value.
01:13:54.380 So can I ask you a question on, um, you know, my wife and I watched that show.
01:14:01.120 What was it?
01:14:01.900 Grey's anatomy for years.
01:14:03.360 Good God.
01:14:04.440 And, uh, you know, all of a sudden you watch it for a while and you think you're a doctor.
01:14:10.080 Oh, I know what they do.
01:14:11.140 They just have to, you know, and every doctor, every nurse I've ever talked to went, it is
01:14:15.800 the most agonizing show.
01:14:17.940 Right.
01:14:18.260 It's nothing like that.
01:14:20.240 Right.
01:14:22.940 When you watch Yellowstone, are you, are you just like, please for the love of Pete, how
01:14:29.700 much of that show can you enjoy?
01:14:31.800 Oh, you know, I mean, there's parts of it that knowing what I know about showbiz, maybe
01:14:38.460 I'm a little bit more lenient on some of the things you might be talking about.
01:14:41.560 Like, you know, they're messing with that baby calf and that baby calf jumps up and kind
01:14:45.340 of runs off.
01:14:46.040 And, and, you know, obviously the calf is at least nine days old, 10 days old kind of
01:14:50.860 calf, which is completely, I mean, it's, it's, it's TV, you know?
01:14:54.540 And so, uh, you know, I give a little bit of, I give a little bit of grace there.
01:14:58.520 Uh, but you know, Taylor Sheridan that put that show together, like he is a cowboy and
01:15:04.120 he does.
01:15:05.300 Isn't it weird?
01:15:06.900 Is it just me that the storyline is that Kevin Costner is trying to save his ranch and this
01:15:15.060 season he is trying to save it by making it famous for horses and he's got to find a way
01:15:20.280 to make it famous.
01:15:21.060 So it stands for something.
01:15:23.020 And here we have the four sixes.
01:15:27.160 Taylor Sheridan, who owns the four sixes is making the four sixes famous by putting it
01:15:36.180 into this show about a ranch, trying to make a ranch famous to save it.
01:15:39.980 Is it?
01:15:40.280 I mean, it's a little weird.
01:15:42.240 It's well, it's, it's definitely like makes you think like, Ooh, I got to see what's next.
01:15:47.260 Which is, I think the whole, the whole point of it.
01:15:49.820 But as far as like a ranch with a noticeable brand, like that's the one, you know, like
01:15:55.420 they're definitely people outside of Texas don't know the four sixes is like the, they'll
01:16:00.820 know King ranch maybe, but that's not the ranch in tech.
01:16:04.540 I mean, it's good ranch, but that's not the ranch.
01:16:06.660 Four sixes is the ranch.
01:16:08.380 Which is why?
01:16:09.240 Why?
01:16:11.120 Well, they've, I mean, the tradition that comes with that ranch and the integrity behind
01:16:17.140 the brand.
01:16:17.960 So, um, the four sixes brand meaning like actual integrity of the people that run it, but then
01:16:25.220 also the quality of, of the horse, the, their, their horse program is crazy bar none.
01:16:31.920 Like they have a Ramuda sale in October and it's just the absolute best horses in the industry
01:16:36.760 that you can imagine.
01:16:37.560 And their cow, their cow calf operation that they have there.
01:16:41.060 I mean, just everything they do is, is to the nines, but they've been doing it for a hundred
01:16:45.600 years is the thing.
01:16:47.200 But right there, that's a cluster.
01:16:48.880 There's a lot of ranches right in there, you know, pitchfork ranches right next to it.
01:16:52.580 Tongue river, you know, begs, there's all these ranches, it's cow country.
01:16:56.460 And so that, that's another thing that, that, um, and the way that these cowboys, that's, that's
01:17:02.880 kind of the difference in cowboys is the country.
01:17:05.040 You know, you'll find cowboys in Arizona and, and Wyoming and Louisiana that, you know, they're
01:17:10.400 all cowboys, but the grass is different.
01:17:13.260 And so how they cowboy is different.
01:17:15.460 Um, but most often, you know, the values that they stand for are the same.
01:17:20.480 Um, so, but, but the four, six is it's, it's always been one where that area in there of
01:17:26.260 West Texas, like it's just, when, when I was, like I said, when I was born, my dad, we lived
01:17:31.680 on West camp at the pitchfork, which I mean, they've got it, they share a fence line.
01:17:36.520 And, uh, and so those were the values that I was raised on.
01:17:39.900 And, and so watching my old man, that's kind of where I, where I picked up on that, but
01:17:44.460 it was a, it was a neat thing to get to, but it is a pleasure.
01:17:51.680 Well, I wanted to ask you, I don't know how much time we have, but about your book, um,
01:17:57.860 the great reset.
01:17:59.000 Yeah.
01:17:59.300 Um, anyway, we, we may not, I will get you a, yeah, I'll get you a copy of it.
01:18:05.660 I will tell you that, uh, it is our world war two.
01:18:11.460 Yes, sir.
01:18:12.040 If we don't learn this and do it and find ourselves to each other, we're done.
01:18:19.900 Yes.
01:18:20.340 And it's coming fast.
01:18:21.820 Yes, sir.
01:18:22.200 And a year and a half ago, we started doing research on it and I thought, I can't really,
01:18:28.800 and it got worse and worse and worse and worse.
01:18:32.220 And they don't, they're not afraid.
01:18:33.820 They're not afraid to admit it.
01:18:35.340 I mean, and it's all out in the open.
01:18:37.080 It's all there.
01:18:38.160 Well, now that Marcus Luttrell is like my best friend, I fancy myself a seal and I run.
01:18:45.320 I'm pretty much a seal.
01:18:46.640 You're probably the best seal.
01:18:48.980 Yes.
01:18:49.340 Yes.
01:18:49.760 I take a 30 second cold shower in the morning and then I run like three quarters of a mile.
01:18:54.760 Yeah.
01:18:55.400 So I'm, you know, pretty much made it through base training.
01:18:57.560 Then I run 10 miles, but it doesn't look like it.
01:19:00.540 But well, I listen to books when I'm running.
01:19:05.520 And so that needs to be my next book.
01:19:07.740 Is it on?
01:19:08.820 Yeah.
01:19:09.120 It comes out Monday on Audible.
01:19:10.700 It'll be on Audible?
01:19:11.720 Yeah.
01:19:11.880 Okay.
01:19:12.200 Yeah.
01:19:12.440 Cool.
01:19:13.080 So nice.
01:19:14.260 Thank you, my friend.
01:19:15.120 Thank you for having me.
01:19:15.860 It's been a pleasure.
01:19:16.660 You bet.
01:19:16.840 Just a reminder, I'd love you to rate and subscribe to the podcast and pass this on to a friend
01:19:28.600 so it can be discovered by other people.
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