The Glenn Beck Program - January 20, 2024


Ep 207 | Tony Robbins: How to Survive America’s Winter of Fear | The Glenn Beck Podcast


Episode Stats

Length

1 hour and 56 minutes

Words per Minute

222.55363

Word Count

25,916

Sentence Count

2,131

Misogynist Sentences

11

Hate Speech Sentences

22


Summary

Tony Robbins is an entrepreneur, philanthropist, author, and coach who has helped over 50 million people in over 100 countries over the past four and a half decades. In this episode, he talks about how he became the man he is today and the lessons he s learned along the way.


Transcript

00:00:00.000 Today, I have an interview with a remarkable man, a man whose work has reached over 50 million people in over one hundred and ninety five different countries over four and a half decades.
00:00:13.260 He has personally influenced four presidents, Serena Williams, Usher, the Golden State Warriors.
00:00:20.280 He is involved in over 100 private businesses and was named by Harvard Business Press as one of the top 200 business gurus.
00:00:30.000 American Express said he was one of the top six business leaders in the world from investing to biohacking to overcoming depression.
00:00:39.240 He has made a name for himself in so many different fields.
00:00:43.720 It's hard to identify or categorize him.
00:00:48.140 He's here to tell us how he became the man he is today and the lessons he's learned along the way.
00:00:54.220 And also to give you a feel about what you're about to watch.
00:00:57.600 I went to his home and here's a video of me taking a slide into the interview room, which is his basement.
00:01:07.480 On the waterfront in Florida, they told him he couldn't have a basement in Florida, but because he's all about doing the impossible.
00:01:16.240 There I am sliding into it.
00:01:19.380 Please welcome entrepreneur, philanthropist, author and coach Tony Robbins.
00:01:25.000 If we want to get our country right, there's a couple of things we have to do back with Tony Robbins in just a second.
00:01:32.320 But because of you, Preborn's network of clinics saw over 58,000 babies saved last year.
00:01:40.160 58,000.
00:01:42.320 Thank you to all of those who made this possible.
00:01:45.140 Let's celebrate these precious babies.
00:01:47.480 We want to fix our country.
00:01:48.880 We have to fix our hearts first.
00:01:50.580 When Charlotte found out she was pregnant, she was seven weeks along.
00:01:54.660 In the back of her mind, she thought abortion was the best solution.
00:01:57.640 But after her hearing her baby's heartbeat and seeing her beautiful baby on an ultrasound, she chose life.
00:02:04.720 Her heart is filled with gratitude for all of you who made this possible.
00:02:09.240 The thing I really like about Preborn is it doesn't just care about the babies.
00:02:16.060 It carries the weight and help the moms so we don't lose the mom for two years.
00:02:25.280 Each of these babies are miracles.
00:02:28.180 Preborn celebrates 200 miracles.
00:02:30.740 $28 a month can be the difference between the life and death of a child.
00:02:35.540 When a mom meets her baby on ultrasound and hears the heartbeat, it's that divine connection that doubles the baby's chance of life.
00:02:43.120 And then when they explain, you're not alone.
00:02:46.640 We will be here after birth.
00:02:48.600 We will help you.
00:02:51.100 Everything changes.
00:02:53.040 Just dial pound 250.
00:02:54.320 Say the keyword baby.
00:02:55.640 Pound 250.
00:02:56.460 Cake a keyword baby or visit preborn.com slash Glenn.
00:03:00.960 That's preborn.com slash Glenn.
00:03:03.020 Final thing, then back to Tony.
00:03:05.640 I want to talk to you about relief factor.
00:03:08.240 Sometimes we seek the solutions and the solutions we seek are easy to fix a problem.
00:03:15.440 But when you're living in pain, that isn't the case.
00:03:19.260 For years, I lived with terrible pain in my hands.
00:03:22.660 And you better believe I searched up and down.
00:03:24.900 I went to the Mayo Clinic.
00:03:26.080 I went to Columbia.
00:03:27.180 I went all over trying to find something that would work.
00:03:30.480 But nothing, nothing was helping.
00:03:33.520 The whole time, the solution was there.
00:03:35.620 And I didn't take it because I thought that's never going to work.
00:03:38.740 Thank goodness my wife finally told me, I'm not going to listen to you whine anymore unless you at least try this.
00:03:44.640 It's a relief factor.
00:03:45.460 It's a daily supplement that helps your body fight the pain by fighting inflammation.
00:03:50.940 100% drug-free, developed by doctors.
00:03:53.580 It's built to help reduce or eliminate pain.
00:03:56.540 And over a million people have tried Relief Factor's quick start kit.
00:03:59.720 70% of them have gone on to order it again and again.
00:04:02.800 See how Relief Factor can help you with their three-week quick start kit.
00:04:06.260 It's only $19.95.
00:04:07.800 And it comes with Relief Factor's feel better or your money-back guarantee.
00:04:12.060 So why not give it a try?
00:04:13.240 Visit relieffactor.com, 800-4-RELIEF.
00:04:16.600 800, the number 4, RELIEF.
00:04:32.260 So how do you describe yourself?
00:04:34.760 What would you, what would you, what do you do?
00:04:38.060 How would you describe me?
00:04:38.120 Because you do everything.
00:04:39.220 You've never experienced me, how would you describe me?
00:04:40.980 Uh, non-stop energy, uh, and extraordinarily well-read, uh, uh, well-researched, um, a little spooky because you can read people that fast.
00:05:01.940 Yeah.
00:05:02.440 That fast.
00:05:03.500 Yeah.
00:05:03.760 Um, but how would you describe yourself?
00:05:07.060 I'm just a guy that loves people.
00:05:08.540 I grew up in a pretty tough environment and, uh, I had to become kind of a practical psychologist because my mom, who I'm so grateful to, I'd never be who I am without her.
00:05:17.980 But she was a unique creature and, um, had a lot of challenges with herself and she used, uh, alcohol and she used prescription drugs.
00:05:25.720 And when you combine those two, it changes your personality.
00:05:28.580 And so it was kind of a, a rough physical environment.
00:05:31.480 I had a younger brother, five years younger, younger sister, seven years younger.
00:05:34.480 So I had to protect them.
00:05:35.940 So early in my life, I had to figure out how to manage her emotions, how to manage her mind so that she didn't do things that were really destructive to me or others.
00:05:43.940 And, um, and just, and at the same time, I always just love people.
00:05:47.820 I love, I hate suffering.
00:05:48.980 I've done enough suffering myself that I want anybody else to suffer.
00:05:51.420 And it made me, when I was just in my teens, uh, want to be a, you know, I was a reader anyway, but I want to read everything and learn everything I could about how to improve or change a life and how to end suffering and how to create positive influence in people.
00:06:04.660 And, um, and I just got so immersed.
00:06:06.500 I mean, I read 700 books initially in seven years.
00:06:09.240 I took a speed reading class.
00:06:10.340 I was going to read a book a day, but you know, I didn't do that.
00:06:12.640 But I, you know, I got a little jaded.
00:06:14.780 Everything sounds the same after a while.
00:06:16.280 And, and then I woke up to the fact that you, there's lots of ways to communicate truth, but you got to live it or it doesn't mean anything.
00:06:23.440 It's just, it's just in your head.
00:06:25.160 And so I really became obsessed with how can I use something out of this book?
00:06:28.920 How can I apply it?
00:06:30.000 And early on when I was just in high school, I was like, Mr. Solution, you know, the problem, I had a solution, especially if you're a girl, I was highly motivated to help.
00:06:37.980 But, uh, but like my friends, you know, I was, believe it or not, I was five, one in high school.
00:06:41.680 I'm now six, seven.
00:06:42.940 I tell people the difference is personal growth.
00:06:44.540 But I had a tumor that made me grow 10 inches in a year.
00:06:48.120 I didn't know it.
00:06:49.040 So I grew up really fast physically, but at the same time I was, um, struggling, I was overweight.
00:06:54.040 And so I learned these tools and I lost weight.
00:06:56.640 And then it's like, oh, I better life, more interaction with girls.
00:06:59.960 And my buddies asked me how I did it.
00:07:01.260 So I helped them.
00:07:02.000 So I got hooked early on, on having answers that can change the quality of life for somebody and became almost like an addiction.
00:07:08.400 Cause it made me so happy to make people so happy and have a way that hopefully it was lasting because they made something change, not for the moment.
00:07:16.200 I mean, anybody can change something.
00:07:17.460 Change is not the issue.
00:07:19.000 If you do nothing, your body is going to change.
00:07:20.600 The economy is going to change.
00:07:21.780 The world is going to change.
00:07:23.280 Progress.
00:07:24.160 That's different.
00:07:24.820 Progress requires consciousness.
00:07:26.260 It requires a plan.
00:07:27.120 It requires some action.
00:07:27.980 And, um, and so early on I started accumulating those skills and then, uh, gradually I started learning things like NLP, neuro-linguistic programming when it first came out.
00:07:36.940 And I wasn't a therapist, but I had this passion for wanting to help people.
00:07:40.700 And I went in and did things people had not been doing before in that area.
00:07:43.940 And I started challenging psychiatrists and psychologists.
00:07:46.620 It didn't start out that way, but on the radio, cause they would challenge me and I would say, give me your worst patient and I'll handle them in one hour.
00:07:53.000 You've been working with them for seven years.
00:07:54.560 And I literally did that multiple times and that built my brand and my name.
00:07:58.780 And, um, and over the years it just evolved.
00:08:00.680 And then I got involved in businesses because I realized my ideas were going to die on my lips unless I had the ability.
00:08:06.400 I couldn't just be an artist.
00:08:07.640 I had to create art shows.
00:08:08.880 There wasn't a way to distribute this other than if you did speeches for companies or, or wrote some books and I wanted to go deeper.
00:08:14.660 So I built things and I had lots of trial and error learning.
00:08:18.280 And so now I'm in a place where, you know, I'm a businessman, I'm a philanthropist, I'm a speaker, I'm a writer.
00:08:22.960 I'm a father of five now.
00:08:25.080 I've got, you know, 48 year old daughter and I've got a two and a half year old daughter.
00:08:30.220 How do you have grandkids?
00:08:31.760 I have a diverse life.
00:08:32.620 So I'm just a guy that cares and I, and I love helping any way I can with people.
00:08:36.760 How do you, I mean, your home is riddled with people working all over.
00:08:43.300 It's true.
00:08:43.740 I mean, it is, it's a buzz.
00:08:46.100 Uh, how do you handle all of that and stay a plugged into the family?
00:08:53.620 Yeah.
00:08:53.880 You know, how do you, how do you, uh, a balanced life doesn't exist.
00:08:59.020 It doesn't exist.
00:09:00.700 No, and I, I mean, I was, I was interviewing Mary Callahan Erdos when I was writing one of my financial books years ago.
00:09:05.280 And she manages, you know, two and a half trillion for JP Morton, one of the smartest ladies I ever met.
00:09:09.560 And I said, asked her the same question.
00:09:11.300 And she goes, you know, I think it's, it's a fallacy.
00:09:13.720 There's no such thing as balance.
00:09:15.760 She said it's life work integration.
00:09:17.500 And the way I explain it to people is like, if you and I get on a seesaw or teeter totter, whatever you call it, and where your, your viewers are in the world, um, and we say, okay, the goal is balance.
00:09:26.880 Well, it's not going to take very long between you and I to balance it.
00:09:29.400 Now we're just sitting here.
00:09:30.500 Right.
00:09:30.860 It's not going to take long for one of us is going to jerk that around just to feel alive.
00:09:33.600 Right.
00:09:33.980 You know?
00:09:34.400 So I don't look at it as just balance.
00:09:36.200 I think balance is valuable, but I think it's more finding what matters most to you.
00:09:40.080 It's different for everybody and trying to organize your life in that way.
00:09:43.320 And as far as you answered around here, yeah, I have large staff, but we are fortunate enough to have a home where we can separate, you know, the personal side from the professional side.
00:09:51.220 And we do have that and we have our special dinner times and all those things.
00:09:54.920 But a lot of that honestly is new for me.
00:09:56.320 It's post COVID because I figured out how I could do what I do for, you know, do a seminar for a million and a half people for five days and, um, come home, you know, as opposed to before I lived 275 days on the road and took my wife and took my kids.
00:10:10.160 But one of the reasons we had a child was because of COVID because once I was home and I said, I don't have to give up the impact.
00:10:15.960 I can still go on the road, but not constantly.
00:10:18.040 We said, let's give it one more try and God blessed us.
00:10:21.480 Wow.
00:10:21.700 That's great.
00:10:22.460 Yeah.
00:10:23.340 Um, um, I have found fame and fortune, battery acid to the soul, battery acid.
00:10:31.380 And a lot of people can't handle that.
00:10:35.760 And they, you know, you're in trouble when you want it, when you find yourself going, oh, I don't want to lose this.
00:10:42.320 Then you're, I mean, you're done.
00:10:43.520 Yeah.
00:10:44.160 Yeah.
00:10:44.420 How do you, how do you balance, um, that you, you have people following you around the world.
00:10:52.480 Like you're the grateful dead, you know, the band without the long hair and the dope.
00:11:00.460 And, uh, I mean, they, they built, I mean, I've experienced it.
00:11:07.020 It's a community.
00:11:07.940 It's really not about you.
00:11:09.840 It's about the people you meet and the like-minded people and it becomes a community.
00:11:15.120 How do you handle that and the influence that you have to make sure that, you know, you're you?
00:11:25.140 Does that make sense?
00:11:25.900 I've always been me, so I can't think of anything else.
00:11:28.220 And I'm not a very political creature, fortunately.
00:11:30.660 Um, I certainly have strong feelings about things, but no, I, you know, it's like public speaking.
00:11:35.220 People say to me, like, how do you get there with no notes and go four days or five days, you know, 10, 12 hours a day?
00:11:40.260 I, you know, I've made a lots of deposits in my emotional, spiritual bank accounts so that when I, something shows up, there's a challenge.
00:11:47.940 I can cash that emotional check.
00:11:49.880 I can deliver for somebody.
00:11:51.420 And when public speaking, for example, when people are so stressed about it, I always tell them it's why are you stressed?
00:11:55.720 Because you're thinking about you and how you're coming across.
00:11:58.420 I'm not thinking about me.
00:11:59.660 I'm what I call uptime.
00:12:01.000 I have to, I have, I'm inside my head thinking I'm going to lose an audience of 12 or 14 or 20,000 people for 12 hours a day.
00:12:08.440 When they want to sit for a three hour movie, somebody spent $300 million on, I have to keep your full attention.
00:12:13.120 So if I'm in me, you and I are disconnected.
00:12:16.700 But if I'm up in what I call uptime and I'm seeing and feeling everyone and I have a plan for the event and it always changes.
00:12:22.640 It doesn't matter what it is.
00:12:23.280 I can work all night.
00:12:24.280 Often I do two, three, four times, four in the morning.
00:12:26.940 And people ask my wife, like, what do people not know about Tony that's unique?
00:12:30.260 And she's the level he prepares.
00:12:32.040 And then I get up and it all disappears.
00:12:34.220 Yeah.
00:12:34.840 Because I feel something.
00:12:36.120 I see this person needs something.
00:12:37.380 But I'm overprepared.
00:12:39.320 So, like, my whole nervous system's turned on.
00:12:41.100 And I'm out here, not in here.
00:12:43.080 And that's also why people have such a great time.
00:12:45.200 They would never go do that.
00:12:46.640 Like, I'm going to go to a seminar for 10, 12 hours a day.
00:12:49.300 Oh, yeah.
00:12:49.940 Or I'm going to do one virtually.
00:12:51.540 You know, when I first started doing them virtually and they have people here, we start at 1030 in the morning and it's already midnight or 1230 in Sydney, Australia.
00:12:58.820 And thousands of people are there.
00:12:59.820 They'll go from midnight till one in the afternoon, four days a night, full tilt.
00:13:04.580 Same thing's happening in Europe.
00:13:05.780 Different set of hours, you know.
00:13:06.860 So, we've been able to find a way to immerse people.
00:13:09.580 It's kind of like when you're out there and you're really serving people and you meet their needs, all their needs, time disappears.
00:13:15.640 Because, like, how long is a long time?
00:13:17.220 Some people say a long time is 1,000 years.
00:13:19.500 Some people it's 10 years.
00:13:20.580 Some people it's two minutes.
00:13:22.100 I have more two minutes these days.
00:13:23.460 You know, the way we're conditioned by technology.
00:13:25.160 So, but when you're not enjoying yourself, it feels like an eternity in a minute.
00:13:30.240 When you're completely fulfilled, time disappears.
00:13:33.180 And it disappears for me, too.
00:13:34.460 I'm with these people.
00:13:35.640 I'm feeling the experience of it.
00:13:37.100 So, I don't have this fame thing.
00:13:39.080 I never was doing it for fame.
00:13:40.080 I did it to serve.
00:13:40.900 And I think you can feel the difference between somebody who's trying to be somebody versus somebody who truly wants to serve.
00:13:45.860 And I'm not perfect in any way, but I love people.
00:13:48.640 I love seeing that transformation.
00:13:50.140 It still makes me go, I don't have to work.
00:13:51.620 I'm just like you the rest of my life.
00:13:52.840 But I work harder now than I ever did because I just, I see the needs.
00:13:56.760 And right now, we're in kind of a wintertime where people have so much fear.
00:13:59.740 It's so much uncertainty.
00:14:01.300 And it's a predictable cycle, but most of us don't study history.
00:14:04.360 So, most people live in fear like this is the worst time to ever be alive.
00:14:07.120 It's just not true.
00:14:08.340 So, let's go there for a bit.
00:14:09.980 And I've been on a personal note.
00:14:12.540 No surprise to you.
00:14:15.300 I called you six months ago, maybe.
00:14:18.100 And said, Tony, my son is in trouble.
00:14:23.900 He's got depression.
00:14:26.360 He has low self-esteem.
00:14:29.540 He can't seem to find.
00:14:30.960 And he is full of great stuff.
00:14:33.420 Yeah.
00:14:33.800 And you said, yeah.
00:14:34.940 And you said, send me.
00:14:36.800 Actually, I think you asked, is he willing to change?
00:14:39.500 Is he ready to change?
00:14:40.780 Yeah.
00:14:41.160 Because you said, you won't change him, but you can motivate him to change.
00:14:45.560 Yeah.
00:14:46.000 In an environment where he can choose for himself.
00:14:48.000 Yeah.
00:14:48.320 And it's not so much motivation.
00:14:49.340 I want to clarify that because I hate that word.
00:14:51.840 I've been called it so many times over the years because people see a giant crowd, 15,000 people jumping.
00:14:56.360 But what it really is, is about producing the energy so you're in a higher state of mind.
00:15:00.280 And in that state, you behave very differently than when you're low energy and trying to make something happen.
00:15:04.660 But my whole life is about strategy.
00:15:06.740 And so you've got to get someone in the state where they can change.
00:15:09.080 And then you've got to provide the tools that can help them to change.
00:15:12.120 Well, I have to publicly want to thank you.
00:15:17.120 I sent a young man who had all the potential in the world, but couldn't find it.
00:15:28.520 And you sent back an amazing young man.
00:15:32.820 He was always the amazing young man.
00:15:34.100 I know he was, but he didn't know that.
00:15:36.000 Yeah, I know.
00:15:36.320 And it's, it's, uh, as a parent.
00:15:40.140 How has he changed?
00:15:40.180 What have you noticed?
00:15:42.820 On the negative side, I just want to say he's turned into Yoda and he's pissing me off all the time now.
00:15:48.660 He said to me today, he said, he said, Dad, money isn't real.
00:15:52.980 And I have unlimited potential in front of me.
00:15:56.060 And I'm like, okay, sit down.
00:15:57.800 There has to be some balance.
00:16:01.000 Yeah, a little balance would be nice.
00:16:03.060 But, uh, uh, he, he's not depressed.
00:16:07.360 Um, he is, he's not in himself all the time.
00:16:12.840 I, I woke him up day after Christmas, uh, probably seven o'clock in the morning.
00:16:18.160 I said, Hey buddy, need, I need some help.
00:16:20.580 Can you help me?
00:16:21.520 He didn't say what he set up, sat on the edge of the bed.
00:16:25.420 And he's like, yeah, what do you need?
00:16:26.480 And he is the, he's the boy I always knew he would be.
00:16:32.060 Well, he's becoming the man that you want, that he wants to be.
00:16:35.480 I'm sure you'll be very proud of, but he did all that work.
00:16:38.080 It wasn't me.
00:16:38.660 I know.
00:16:38.860 I just created an environment where he could find the truth.
00:16:41.500 Right.
00:16:42.000 You know, it's corny to say the truth set you free, but it's so true.
00:16:44.740 And most of us live some version of a limited lie about who we are, especially in the culture
00:16:49.300 we're in today where being a victim and, you know, it's rewarded so much.
00:16:53.520 And where people, the mindset is, you know, what's the world going to give me versus what
00:16:57.400 am I responsible world to bring to it?
00:16:59.940 I mean, I remember, you know, John F. Kennedy, I was just a little baby, but you know, we've
00:17:03.960 all seen the speeches.
00:17:04.740 What are your country going to do for you?
00:17:05.820 What are you going to do for your country?
00:17:06.860 Right.
00:17:07.080 Different question.
00:17:08.340 Unfortunately today it's, what are you going to do for me?
00:17:10.360 And I think that's why people are so unhappy.
00:17:11.820 You look at what's happened with COVID and regardless of rights, wrongs, it was a disaster
00:17:16.940 the way we dealt with it.
00:17:18.340 And people got used to being home and paid to be home and do nothing.
00:17:22.080 And now they don't want to go to work.
00:17:23.940 Why should I have to go to work?
00:17:25.300 Why should I do this?
00:17:26.140 Why should I show up?
00:17:27.440 Well, the problem is now they're at home, a large number of them.
00:17:31.260 And if you read the studies, they're really unhappy.
00:17:33.500 They feel isolated.
00:17:34.340 They feel separate because life's not about me.
00:17:36.380 It's about we.
00:17:37.360 And your son started to get that, right?
00:17:39.160 That's why he wants to give you the help.
00:17:41.080 It's like, we aren't happy by ourselves.
00:17:43.140 We can make ourselves feel pleasure by ourselves.
00:17:45.180 You can drink something, eat something, watch something, have sex with yourself, whatever
00:17:48.860 you think will work.
00:17:49.900 But it's never the same as when you have a great experience in life, what's the first
00:17:53.700 thing most of us want to do?
00:17:54.760 We want to share it, right?
00:17:55.780 Somebody we love.
00:17:57.120 Why?
00:17:57.640 Because when we share, it becomes more.
00:17:59.200 There's only so much you can feel by yourself.
00:18:00.900 And until people find something that they want to do something for beyond themselves, they
00:18:05.920 fall in love with a mission or with their family or with a business or with something,
00:18:09.760 you're going to have a very limited life.
00:18:11.800 Now, this whole focus, obsessive focus people have about self-care and taking care of myself
00:18:17.200 and everything.
00:18:18.580 It's like, I should be afraid if someone has a different belief system than I do.
00:18:22.460 You know, somebody said the other day, Chris Rock said, if you think words are violence,
00:18:26.160 no one has slapped the shit out of you on national television, right?
00:18:29.660 It's like, that's not violence.
00:18:30.820 Words are not violence, right?
00:18:32.060 You know, so, but we're in a culture that is predictable.
00:18:36.520 I mean, this is not something new.
00:18:38.140 This happens about every 20, 25 years.
00:18:41.100 Like clockwork, we go through these seasons.
00:18:43.420 And I'm a student of history.
00:18:44.380 You can look at a thousand years of Roman history and see these patterns.
00:18:47.340 And the value of seeing the pattern is, then you realize it isn't the worst time.
00:18:51.640 It's like people saying it's the worst political time in the history of America.
00:18:54.580 I can read you the posters that were put up between John Adams and Jefferson.
00:19:02.400 It makes Trump and Biden and all the Republicans, it makes them look like the nicest people in the world.
00:19:06.800 Yeah, I think Jefferson said Adams was a hermaphrodite.
00:19:09.920 That's right, you got it, you got it.
00:19:10.880 That's right.
00:19:11.820 It's crazy.
00:19:13.800 Your children will be raped and their heads will be on bloody pikes.
00:19:17.500 Yeah, that's right.
00:19:17.980 Yeah, no, it's...
00:19:18.780 I showed it to people in my seminars.
00:19:20.480 Like, here's a reality check.
00:19:22.000 Because we think when things are going bad, we're thinking it'll go bad forever.
00:19:25.240 Yeah.
00:19:25.380 When things are going great, it's going to go great forever.
00:19:27.360 But really, life is a series of good times where you're allowed to do things.
00:19:32.100 Springtime, where it's easy to grow.
00:19:33.640 If you're in business, you think you're a genius.
00:19:35.520 If it's springtime economy, everybody does well to some extent, right?
00:19:39.140 If you're a child, you grow like crazy.
00:19:41.140 You don't have to work at my two-and-a-half-year-old speaking Chinese, English, Spanish.
00:19:45.560 She's over here, you know, playing the piano.
00:19:47.540 I'm like, it blows my mind how much she can absorb how quickly.
00:19:50.580 That's springtime.
00:19:52.000 But then there's a testing period.
00:19:54.240 So if you're zero to 20 is, you know, your springtime's zero-19, then 21 to, you know,
00:20:00.240 41, 42 is you're the soldier of society.
00:20:02.940 Literally, if there's a war, they send you.
00:20:04.740 But you also are testing.
00:20:05.960 You were taken care of to some extent.
00:20:08.060 You didn't have to provide your own food, probably.
00:20:09.980 At least, you've gone to work at 14 or 15, so I'm just dead.
00:20:13.140 But you're pretty well looked out for it.
00:20:14.620 Now you say, I'm going to test all that.
00:20:16.260 I'm going to see what I believe, what I think is right.
00:20:18.560 And when you're that age, you think you're invincible.
00:20:20.980 You think you're going to be president of the United States, a multibillionaire, have 100 relationships simultaneously, and then you find you can't even manage one.
00:20:27.320 You know, so it humbles you a little bit.
00:20:30.420 That 22 to 42 range is a really rough time for a lot of people because they're still trying to figure out who they are.
00:20:36.340 Then you got that 43 to 63 range, and that's more like, okay, we had an easy spring.
00:20:42.140 We have a tough summer that tests us.
00:20:44.140 And now it's fall.
00:20:45.040 You're in your power.
00:20:45.680 You can do more today with your finger, your pinky, than working 12 hours a day before because you know patterns, you know people, you know what to do.
00:20:52.760 You're in a different stage of life, and you want to share that.
00:20:56.760 And then 64 to 84, you know, 94, 100, 420, the oldest living humans, that's your wintertime where, like, you don't have to try to prove to anybody who you are anymore.
00:21:06.240 You know who you are.
00:21:06.860 I mean, you might still care, but if they don't, you're okay with it.
00:21:10.660 You know, it's like landing your stage of life, my stage of life.
00:21:12.860 I don't know who you are, and it's like, all I want to do is serve, right?
00:21:15.880 You're the elder statesman of society, and it's not, you know, if you've done your homework and worked your tail off of those other three seasons and taken care of your health, then it's the best season of your life of all.
00:21:26.300 And most people don't know that.
00:21:27.340 So I'm going to be 64 in a month, and it's like my favorite time of my entire life.
00:21:32.380 But just like there are stages of that, there are stages for people in history.
00:21:36.460 And it's equally important, because if you look at what caused human beings to go from living in fear all the time, hunter-gatherers, am I going to survive, to building communities?
00:21:46.820 It was one pattern recognition, because I'm a big believer that there's three skills your children need, I need, you need, with AI, with nanotechnology, everything coming.
00:21:54.800 Instead of being fearful, you've got to be good at recognizing patterns.
00:21:57.600 Because if you recognize the patterns, you don't think this is random and feel fearful, you go, okay, I understand this.
00:22:03.060 If you know how to use patterns, you can do very well in business or life or finance or relationship, because it's all patterns.
00:22:09.500 And if you know how to create patterns, that's the ultimate level.
00:22:11.760 Now you really have a mastery over your life.
00:22:13.900 And when we figured out seasons, one distinction, humanity changed.
00:22:18.560 Because we went from planting and not working and saying we have to hunt around to, no, no, if you plant in the spring, only in the spring, take care of it through the summer, reap in the fall and keep some of that for the winter, you can stay in one place.
00:22:31.320 You don't have to live in fear.
00:22:32.400 It changed.
00:22:33.440 It created communities, countries.
00:22:35.300 It created the world as we know it today.
00:22:36.960 One distinction.
00:22:37.820 Well, those same seasons happen in your life.
00:22:40.220 They also happen in history.
00:22:41.720 So think about it.
00:22:42.560 But if you think about times when people have been extremely optimistic and the country feels optimistic, that's not now, as we clearly know, right?
00:22:52.520 And people kind of work together.
00:22:54.100 I'll give you an example I love to give people.
00:22:55.880 I think I shared this when you were at my seminar.
00:22:57.980 If you think of somebody, and you don't have to know a lot about history, just try this.
00:23:01.340 If you were born in 1910, and if you don't know your history, someone born in 1910, those first 1920 years, pretty well protected.
00:23:09.100 So World War I happened, they didn't go to war.
00:23:11.680 They were protected by their parents.
00:23:13.540 There were some tough times, but someone's taking care of you.
00:23:16.380 Some people better than others, but still better.
00:23:18.860 But guess what?
00:23:19.880 They grew through a time of the Roaring Twenties.
00:23:21.820 They're 10 years old in the Roaring Twenties, 12, 14.
00:23:24.900 And they were looked down on by older generations, just like baby boomers and some Xers look down on millennials and Zs right now.
00:23:31.480 They got it so easy.
00:23:32.320 They don't know what hard is.
00:23:33.540 And there's some truth to it.
00:23:34.540 Yeah.
00:23:34.760 Because they haven't been through the war.
00:23:35.760 They haven't gone through those things, right?
00:23:37.320 They didn't have to go out and pump their own water.
00:23:39.320 No.
00:23:39.520 They didn't have to get blocks of ice to keep things cool.
00:23:42.620 Yeah, I know.
00:23:43.040 They have to do all that.
00:23:43.720 They don't go and farm their own food and so forth, right?
00:23:45.960 Working all day and all night.
00:23:47.320 So what happened was, those kids, think about it.
00:23:49.800 All this technology happened just like now in a short period of time.
00:23:53.240 Radio, television, cars, airplanes, boom, boom, boom, boom, within a few decades.
00:23:57.580 And what are they thinking?
00:23:58.300 I'm going to party.
00:23:59.180 It's the Roaring Twenties.
00:24:00.200 I'm going to have a time of my life.
00:24:01.420 And right when they turn 19 and think that's about the time that's going to happen, it's 1929.
00:24:06.980 And these weak kids had to get strong to survive.
00:24:11.020 And what happened?
00:24:12.300 Well, people jumped out of buildings.
00:24:14.320 People are standing in bed lines.
00:24:15.480 The Midwest is a dust bowl.
00:24:17.400 It was rough.
00:24:18.460 Now, it wasn't rough every moment.
00:24:19.580 When we say it's wintertime, we're in Florida.
00:24:22.300 It's kind of stormy outside today.
00:24:24.000 But most days here, it's 74, 76 degrees, nice and sunny and beautiful.
00:24:29.040 So winter is different.
00:24:30.020 And even then, during the Depression, it wasn't constant problems.
00:24:33.020 Stock market crashed three years later, jumped up, dropped again.
00:24:35.780 But the overall theme in winter is fear.
00:24:38.540 Everybody's fearful and they overreact to those things, right?
00:24:41.460 So what was their reward for making it through 10 years of depression?
00:24:44.420 By the time they're 29, it's 1939.
00:24:46.760 Congratulations, World War II.
00:24:48.700 And you and I weren't alive then.
00:24:50.760 But the people then, it didn't look like we're going to win.
00:24:52.940 I mean, Hitler was strafing countries.
00:24:54.220 If you didn't think that was the possibility of even Jesus returning, you know what I mean?
00:24:59.920 Without a doubt.
00:25:00.560 It was evil and dark.
00:25:03.040 If you're a Lenin, you're being bombed upon.
00:25:04.580 Yeah.
00:25:04.860 Churchill's using his voice to keep people in the game.
00:25:07.020 Yeah, yeah.
00:25:07.780 And it's a time that nobody who's alive today really fully understands unless they're really old and managed to make it through that time.
00:25:15.020 But those people fought through that and they became what America calls the greatest generation.
00:25:19.780 Because they got strong by being tested for 20 years of their life.
00:25:25.400 It was not easy.
00:25:26.200 They come home and they're the heroes.
00:25:28.040 And we have a new season.
00:25:29.180 What follows winter?
00:25:30.000 Thank God.
00:25:31.160 Springtime.
00:25:31.740 Always.
00:25:32.240 Some winters are long.
00:25:33.200 Some are short.
00:25:34.400 Some are easy.
00:25:35.280 Some are hard.
00:25:35.980 But you never go from fall rewards easy straight to springtime.
00:25:40.340 You got to go through winter.
00:25:41.720 They go through winter and they come back.
00:25:43.200 And we've got 17, 18 years of optimism overall, meaning, my gosh, America's a great place.
00:25:49.580 You fought in the war.
00:25:50.640 You're a hero.
00:25:51.420 We'll give you VA loan.
00:25:52.620 You've got a house.
00:25:53.280 We're going to have this new technology.
00:25:54.600 We're going to have different quality of life.
00:25:56.120 Think about 1945 to the time that John F. Kennedy was killed, 1963, those 17 years.
00:26:02.300 Camelot, optimism.
00:26:03.520 There's challenges, but overall.
00:26:04.680 It's an amazing time.
00:26:05.540 Unbelievable time.
00:26:06.700 But then he gets killed, John F. Kennedy, then Robert Kennedy, Martin Luther King.
00:26:10.480 And you go through the hot summer that you can see in every seas, every 80 years, you
00:26:14.700 see a lot of clockwork, these 20-year cycles where the theme becomes frustration and anger
00:26:19.220 and fighting, usually between generations at that point.
00:26:22.780 And we go through this new set of values.
00:26:26.240 And so think about, say, the 60s and 70s.
00:26:29.440 If you can remember them, they say you weren't there.
00:26:31.160 I don't know.
00:26:32.480 Compared to the 80s, 90s, 2000s.
00:26:34.880 Very different value systems.
00:26:36.620 Why?
00:26:37.320 Because the kids that were protected, the baby boomers, they came back, these heroes,
00:26:41.980 they had lots of sex and lots of kids, this huge boom, and they wanted their kids to have
00:26:46.640 it better than they did.
00:26:47.480 So they overprotected them, told them how smart they were, you're going to go to college.
00:26:52.240 And when they got there, since they didn't have to work at anything, a lot of them used
00:26:56.260 drugs, overdid it, a lot of them protested things, but they haven't done anything yet.
00:27:00.140 And so there's a lot of fighting.
00:27:01.100 If you ask people, they've asked for the last 50 years in universities, one question, this
00:27:05.620 test goes on and on.
00:27:06.740 And the question is, which is more important to you, do you think, for your life?
00:27:10.880 Developing a philosophy of life that makes you happy, or the pragmatic skills so you'll
00:27:15.360 have financial security or freedom?
00:27:17.280 What do you think 82% of the people said in the 60s and 70s?
00:27:20.640 Money.
00:27:20.840 Or no, the opposite.
00:27:22.800 That's right.
00:27:23.180 What do you think the answer was in the 80s and 90s and 2000s?
00:27:25.620 Money.
00:27:26.100 That's right.
00:27:26.500 Because those X-generation kids, their parents, boomers, were into their world and their life
00:27:32.260 and changing the world.
00:27:33.460 They didn't pay attention to their kids as much.
00:27:35.940 If you saw the movies in those days, kids were like Rosemary's Baby.
00:27:39.160 It was Exorcist, right?
00:27:40.340 Right.
00:27:40.880 But in the 80s and 90s, it's three men and a baby.
00:27:43.740 It's Baby on Board.
00:27:45.060 Right.
00:27:45.440 Because that X-generation had to fend for themselves, come home, turn on the TV, figure things
00:27:49.520 out.
00:27:49.820 Platch kid.
00:27:50.200 They grew up differently.
00:27:50.900 Not every person, but they were the TV kids, right?
00:27:53.280 So they were more pragmatic, right?
00:27:55.580 Now, they didn't want their kids to be that way.
00:27:57.360 So guess what?
00:27:57.800 They did those millennial kids, including some books.
00:28:00.240 They spoiled them rotten.
00:28:01.420 They go and fight for their thing.
00:28:02.660 I couldn't imagine my parents coming to my professor and arguing about my grades or micromanaging
00:28:09.180 where I'm going to be or helicopter parenting.
00:28:11.080 I'd go berserk.
00:28:12.480 I also couldn't imagine staying home.
00:28:13.800 We have more people from the ages of 20 to 35 living at home right now than any time in
00:28:17.720 history, including the Depression.
00:28:18.760 And it's like, why should I go?
00:28:20.540 Mom makes my food.
00:28:21.860 I got a great place to stay.
00:28:23.400 Don't have any overhead.
00:28:24.720 So the generations are raised differently.
00:28:27.860 You and I might be individually different than our generation, but the overall themes are
00:28:31.860 there.
00:28:32.040 So we've gone through the reaping times of, guess what?
00:28:36.560 Credit's cheap.
00:28:37.380 You go through the spring, the summer, and now we're in winter.
00:28:40.180 And winter, where people see things like, it's going to end.
00:28:43.000 We're going to have a third world war.
00:28:44.640 You know, the whole thing is going to be done.
00:28:46.420 We've always had those risks, but they're interpreted differently through the psychology
00:28:50.480 of the season.
00:28:51.460 So is there not a difference, however, in this particular winter because of technology?
00:28:57.880 All these different things that have been introduced, we're doing experiments on our
00:29:02.800 kids with technology.
00:29:04.620 I mean, not, well, I think knowingly.
00:29:07.600 Um, we're experimenting with things that are fundamentally changing them, uh, in ways that
00:29:14.600 are some good, some very, very bad.
00:29:17.140 So there's, there's new forces at play.
00:29:21.880 That's absolutely true.
00:29:22.600 There's forces that can accelerate the problems and, and damage and destruction.
00:29:27.200 And there's forces that can accelerate the goodness, right?
00:29:30.420 They're both there.
00:29:31.180 So AI can be used to destroy things and AI can be used to accelerate mankind.
00:29:35.820 You can argue it's going to do one or the other.
00:29:38.060 You can live in fear, but are you really going to be able to stop it?
00:29:41.520 So my, I'm more pragmatic.
00:29:43.380 I look at, there's two worlds you got to be able to manage.
00:29:45.960 There's the external world, which you can't control, but you can influence.
00:29:49.180 And there's internal world that you have absolute control of if you learn how, meaning controlling
00:29:53.120 your thoughts, your feelings, your emotions, your actions, and therefore the quality of
00:29:56.160 your life.
00:29:56.740 Can you go through the six, the six things that we.
00:30:00.360 The six needs?
00:30:01.080 Yeah.
00:30:01.700 Yes.
00:30:02.020 This is, this is, I learned this in your seminar and it is, it was fascinating because it's
00:30:08.040 absolutely true and how you had 15,000 people there and you asked, raise your hand if it's
00:30:13.700 this, explain this because you predicted what we would say and it was absolutely right.
00:30:21.140 Well, it's not hard to predict right now.
00:30:22.400 So as I, you know, this is going to be my, I guess my 47th year doing this.
00:30:28.340 I'm coming up on 47.
00:30:29.600 46 years I've been doing this.
00:30:31.540 So I'd have to be an idiot at this point, having traveled to 195 countries and work with
00:30:35.620 people from the most successful, the most challenged, not to see patterns.
00:30:39.300 So like there are only patterns in history, but there's patterns in you.
00:30:42.720 You don't overeat every moment.
00:30:44.100 You overeat in certain times when you're bored or when you're frustrated or when you, same
00:30:47.900 thing with smoking or drink, there's patterns and there's nothing wrong with you.
00:30:51.180 We just need to change the pattern and you can change your life.
00:30:53.400 So when I look around and I see, okay, look at the world, I want to look at what I can
00:30:58.300 control within myself.
00:30:59.700 Because when people are really freaked out, maybe the best way to describe it is this.
00:31:04.800 There's three decisions people are making every moment.
00:31:07.060 As your viewers or listeners are with us right now, they can test it in their own mind.
00:31:10.760 Three decisions everybody's making.
00:31:12.280 Now I'm not saying you're making them consciously.
00:31:14.580 A lot of what we do, more than half of what we do is on automatic pilots, a habit.
00:31:19.080 Good thing about habit is you get in the car and you're early days trying to do a stick
00:31:22.980 shift.
00:31:23.400 I'm going to do this, this, watch the rear view mirror and drive too much.
00:31:27.000 But after a while it gets in your body and you can drive that car while you're doing
00:31:30.520 three other things.
00:31:31.280 Hopefully not reading a text about other things, right?
00:31:33.600 Because it's in your nervous system.
00:31:34.780 You get more done.
00:31:35.660 But also when you get into habit, you end up being stuck in the same mentality, the same
00:31:40.000 emotion, the same patterns, the same kind of relationships.
00:31:42.640 So if you want to change your life, you can take care of these three decisions that you're
00:31:47.460 making unconsciously or consciously.
00:31:49.020 Make them conscious, you can change your life.
00:31:50.320 First one is, what are you going to focus on?
00:31:52.660 Like I tell people, whether you think your life is great or horrible, it has nothing to
00:31:56.820 do with your life.
00:31:57.580 It's the life you focus on.
00:31:59.400 Because right now, in your life, are there some magical things?
00:32:03.180 No matter what's happening, there's some beautiful things.
00:32:05.200 Your son is an example of that.
00:32:06.260 Your wife in bed is an example of that, right?
00:32:08.000 The people you get to have some positive influence with and hopefully inspire.
00:32:11.360 There's so much in your life that's beautiful, your health.
00:32:14.460 But what's wrong is always available.
00:32:17.280 And so is what's right.
00:32:18.860 And so it's just a habit of focus.
00:32:21.020 So you can think of something and think of the worst case scenario.
00:32:24.720 And it doesn't have to be true.
00:32:25.800 The minute you think of it, it's true in your body.
00:32:27.840 You're seeing it.
00:32:28.440 You're feeling it.
00:32:28.880 It feels real to you.
00:32:29.760 And then you react accordingly.
00:32:31.760 And I've discovered there's three patterns of focus minimum that you could look at.
00:32:35.660 You could change your whole life with anyone.
00:32:36.680 So one is, do you tend to focus more on what you have or what's missing?
00:32:41.540 What would you say for you?
00:32:44.920 Probably what I have.
00:32:46.140 Yes.
00:32:46.400 I think that's true of you.
00:32:47.500 And that's one reason that you're able to sustain yourself when things are crazy in the outside world.
00:32:51.780 Because if you keep focusing on what's missing, I don't care how happy your life looks like, you can't sustain happiness.
00:32:58.580 And so what most people do, especially in a consumer culture, in a culture where there's social media and people fake what their life is like.
00:33:06.600 Like you see so many girls that are depressed because they're comparing these ridiculous images that are not even real.
00:33:11.980 They're filters and everything.
00:33:13.080 And they feel like they're not enough.
00:33:14.380 They get depressed the more time they spend in some of the social media.
00:33:17.440 So if you're focusing on what you have, you're going to feel happy and joy.
00:33:21.660 And that'll give you an energy to face the challenges.
00:33:23.980 But if you're constantly focusing on what's missing, you feel empty.
00:33:27.000 Second pattern, do you tend to focus more on what you can or can't control?
00:33:31.840 I know the answer with you would be obvious to me, but what is it for you?
00:33:34.920 The things I can control.
00:33:36.220 That's right.
00:33:36.620 And when people focus on what they can't control, they feel really stressed.
00:33:42.060 And is there, how much is out there we can't control?
00:33:44.740 Almost all of it.
00:33:45.600 Almost all of it.
00:33:46.380 Except what we think and feel.
00:33:47.460 You can't even control your own bowels.
00:33:48.700 Go to Mexico or someplace and you can try and think your way through things all you want.
00:33:53.680 Montezuma's revenge is a real thing.
00:33:55.240 You can't even control your bowels, right?
00:33:56.980 So control is an illusion.
00:33:59.600 What we have is influence.
00:34:01.240 You can't control your son.
00:34:02.260 You learned that.
00:34:03.380 But you can influence him in a positive way if you enter his world, not yours, right?
00:34:07.660 So when we look at things, we say, okay, what can I control?
00:34:12.580 What I am in charge of, that gives you power.
00:34:15.240 That gives you energy.
00:34:16.140 That allows you to face the challenges.
00:34:17.980 Otherwise, you're so depleted.
00:34:19.780 Here's the third one.
00:34:20.960 Do you tend to more focus?
00:34:22.000 And by the way, I'm asking this not just of you.
00:34:23.360 I'm hoping your listeners or viewers are also asking this question themselves.
00:34:26.760 And just be as honest as you can.
00:34:28.040 There's no good or bad.
00:34:28.880 I just want to see what the pattern is.
00:34:30.140 It's not you.
00:34:31.580 It's like software.
00:34:33.260 And certain software will make you really messed up.
00:34:35.600 You're not messed up.
00:34:36.820 The software is making you messed up.
00:34:38.000 We can change the software.
00:34:38.800 We can change the pattern, the habit.
00:34:40.700 So the third one is, do you tend to focus more on the past, the present, or the future?
00:34:45.260 We all do, all three.
00:34:46.360 But where do you spend more of your time?
00:34:47.460 Because I'm a historian a little in the past, but not my past.
00:34:52.720 Yes, I get that.
00:34:53.240 And all future.
00:34:54.820 Yes.
00:34:55.180 So most people, if they're unhappy, focus on the past.
00:34:59.140 Not historically.
00:35:00.000 That's what recognizing patterns.
00:35:01.120 I do that too.
00:35:02.080 But if you're focused on things in the past you can't change, and you're focused on what
00:35:07.600 you can't control, and you're focused on what's missing, you tell me what emotional
00:35:11.820 patterns are you going to have on a daily basis.
00:35:14.040 You're miserable.
00:35:14.540 You're going to be miserable, frustrated, angry, sad, or depressed.
00:35:17.840 Now, I asked people, I did it in your audience, I think, you know, 14,000 people, I said, how
00:35:21.640 many of you know somebody that takes antidepressants and is still depressed?
00:35:25.200 You look around the room, it's always 80, 90% of the room.
00:35:28.020 Why?
00:35:28.860 Because you give somebody antidepressants, and, you know, I'm sure there are places where
00:35:32.240 it might be necessary, but for most people, all that does is it numbs you.
00:35:36.300 And the side effects can be things like suicidal thoughts.
00:35:38.360 It's pretty brutal, you know?
00:35:39.980 And so what happens is it hasn't dealt with the issue.
00:35:42.700 The core issue is the habits of how you think, and how it makes you feel, and how you behave.
00:35:48.720 So the first question that you want to be able to answer is, what am I going to focus on?
00:35:54.380 And unfortunately, the human brain has a survival mechanism that tends to make us look for things
00:36:00.540 that can harm us in our minds, and we're no longer looking for a saber-toothed tiger because
00:36:05.020 they don't exist.
00:36:05.900 So now we wonder, what are people thinking of us, or do I have enough money?
00:36:08.340 And so we go into survival mechanisms over stuff that isn't really survival.
00:36:13.660 And so people find themselves so stressed out, and then they feel more about what they can't
00:36:18.360 control.
00:36:18.680 And now the news follows you in your pocket.
00:36:20.840 You and I are old enough to remember buying a newspaper.
00:36:23.580 Oh, I know.
00:36:23.960 And if you walk by and it said, great weather this weekend, you smile and kept walking.
00:36:28.560 But it's a big storm coming.
00:36:30.240 In those days, you put in your 50 cents.
00:36:31.860 Now it rings in your pocket, right?
00:36:33.380 And you start to read it because survival sells.
00:36:38.000 And so if you want to be happy, happiness is your job.
00:36:41.480 That's not your brain's job.
00:36:42.500 Your job is to take control.
00:36:43.760 So how do you, this is kind of going into kind of a personal thing, but I think there's
00:36:48.080 a lot of people that are struggling with the world today, struggling with their kids,
00:36:52.820 struggling with the schools, everything.
00:36:55.720 And they got to pay attention to it.
00:36:57.700 Yes.
00:36:58.620 You got to figure out how you're going to navigate.
00:37:01.460 Yes.
00:37:01.960 But I know so many people who say, I've just turned it all off.
00:37:06.240 That's not a good thing.
00:37:08.800 Well, it's right, yeah.
00:37:09.700 But it's, again, I think it's survival.
00:37:11.740 It is survival.
00:37:12.360 You can't.
00:37:13.120 You're overwhelmed.
00:37:13.740 You're overwhelmed.
00:37:14.540 So they check out.
00:37:15.420 Right.
00:37:15.740 So how do you balance that here?
00:37:18.080 Well, you balance it by a couple new patterns.
00:37:19.800 If you're constantly focusing on what you can control and you're constantly focused on what
00:37:23.600 you do have in your life, those two alone will change your life completely as a pattern.
00:37:28.080 Because you'll see different things.
00:37:29.580 You'll experience life completely differently.
00:37:31.880 And when that habit happens, it doesn't matter what's happening in the external world.
00:37:35.420 Look, you and I could have all hell breaking loose around us.
00:37:38.300 And can we find a centered place within ourself that all hell will be breaking loose and could
00:37:41.240 still feel centered, strong, and happy?
00:37:42.600 The answer is yes.
00:37:43.540 But we live in a Western culture where if you sit and just be happy, people come and take
00:37:47.560 your furniture.
00:37:48.620 So you have to also master the external, right?
00:37:52.080 So I teach people both skills.
00:37:53.580 Think of it as like, if you want a great, if you want an extraordinary quality of life,
00:37:57.920 now what is that?
00:37:58.680 Life on your terms, not mine.
00:38:00.780 You might want three beautiful kids.
00:38:02.500 You might want a beautiful garden.
00:38:03.960 You might want to build a sports team.
00:38:05.380 You might want to build a business.
00:38:06.860 You might want to write poetry.
00:38:08.260 I don't know what it is, but you got to know what it is that's an extraordinary life for
00:38:11.240 you.
00:38:11.920 And if you want an extraordinary life, you have to master two skills.
00:38:14.700 And that's what people need to do.
00:38:15.920 Skill number one is the science of achievement.
00:38:18.480 How do I take what I dream about and make it real?
00:38:21.040 In spite of all the challenges out there, because people are doing it every single day
00:38:24.900 in winter.
00:38:26.420 Some people freeze the death in winter.
00:38:27.980 I'm talking metaphorically.
00:38:29.000 And some people build a fire, spend time with their family, build a business, educate
00:38:32.400 themselves.
00:38:33.020 Some people snowboard or ski.
00:38:35.460 But if you're like, winter will kill me and that's your mindset, you're going to find
00:38:38.680 a way to die in winter or feel like you're dying in winter, right?
00:38:41.580 So it's like making that psychological shift to saying, I'm going to get the skills to actually
00:38:46.800 manifest what I talk about.
00:38:48.020 And I've taught those for decades and I've lived them and fortunately been able to demonstrate
00:38:51.900 results.
00:38:52.360 That's why people pay attention.
00:38:53.840 But the more powerful skill is missing in our culture, really missing, is the art of
00:38:59.120 fulfillment.
00:39:00.360 To have an extraordinary life, you can't just achieve.
00:39:02.560 How many achievers do you and I both know that have everything they can imagine and they
00:39:06.920 took their life?
00:39:08.180 Or they're miserable, even though they have abundance in their relationships and their family
00:39:12.300 and their kids and their finances.
00:39:14.100 You and I both know tons of people.
00:39:15.300 I wrote this book, Money Master the Game, and I interviewed 50 of the most successful
00:39:19.780 investors in the world, people that started with nothing and became billionaires.
00:39:22.620 Nobody from the Lucky Sperm Club, right?
00:39:24.160 They all did it.
00:39:25.420 And what struck me is some of them became good friends, about a dozen of them or so.
00:39:30.800 What really struck me is there were probably five of them that I can't say for sure, but
00:39:34.400 I've been around enough that are actually happy people.
00:39:36.940 So you go, oh, money makes you really miserable.
00:39:38.800 No, you know, I know people with no money.
00:39:40.940 They're very happy.
00:39:41.540 I know people with lots of money, very happy.
00:39:42.900 Money magnifies who you are.
00:39:45.040 If you're mean, you have more to be mean with.
00:39:46.520 If you're kind, you have more to give, right?
00:39:48.260 That type of thing.
00:39:49.260 And so it's learning to find what is going to fulfill you.
00:39:52.960 And that's unique for everybody.
00:39:54.380 It's not a science.
00:39:55.220 And as I said, art of fulfillment.
00:39:56.980 Because, you know, I talked to my friend who loves art and he's got this painting he
00:40:01.320 wants me to see, very wealthy guy and dear friend of mine.
00:40:04.960 And he's, you know, I go to see this painting.
00:40:06.460 He's telling me he's wanted us for like 14 years.
00:40:09.760 He's coveted this painting.
00:40:10.740 He just outbid everybody at Sotheby's, come to my house to see the painting.
00:40:15.160 And I come to the painting.
00:40:16.340 I look at this painting.
00:40:17.320 And it was like 80 or 90 million dollars.
00:40:19.020 That's right.
00:40:19.240 You know what I'm talking about, right?
00:40:20.240 It was 82 million dollars, I think it was.
00:40:22.680 Anyway, and it's a red square.
00:40:25.280 It's a Rothko.
00:40:26.180 But I looked at him and said, I said, you know, they missed some spots.
00:40:32.040 He did not like that.
00:40:33.300 I was teasing him.
00:40:34.060 I was like, you know, give me $100 worth of red paint.
00:40:36.500 Give me 20 minutes.
00:40:37.520 I think I can do this, right?
00:40:38.720 He goes, no, you don't understand this, Rothko, and he committed suicide.
00:40:42.140 Well, that ought to be his blood for $70 million for the painting.
00:40:46.260 But for him, I'm not making fun of him.
00:40:47.780 He can look at that painting and have an orgasm, basically, because it just, he knows so much meaning about it.
00:40:53.680 I look at it and see swatches of paint.
00:40:55.540 I'm the one who's not able to feel the full value because I haven't educated myself how each stroke and what it means and where it comes from.
00:41:02.520 Or you don't find value in that.
00:41:04.000 And I don't value that.
00:41:04.980 But if I did, I can see it's so valuable for him.
00:41:08.160 So everybody's different.
00:41:10.340 And you've got to find what it is.
00:41:11.560 Because if you don't, I always tell people success without fulfillment is the ultimate failure.
00:41:17.040 You make everybody else happy and you're miserable.
00:41:20.220 And we've seen how many people like that, you know, designers, comedians, people, brilliant, brilliant people that made everybody around them happy but not themselves.
00:41:28.800 So I think those are the two skills that have to be developed.
00:41:31.360 And you have to stop the amount of information coming into your head because we're drowning in information.
00:41:37.480 We're starving for wisdom.
00:41:38.460 It's not an information society anymore.
00:41:40.520 It's an attention society.
00:41:42.240 So why is there clickbait?
00:41:44.120 It doesn't need to be true.
00:41:45.280 The minute you click on it, if I get you angry, pissed off, or excited about something, you click on it, I get paid.
00:41:50.780 That's how it works.
00:41:51.460 And people in the media are not bad people.
00:41:53.160 You know that.
00:41:54.220 They're good people.
00:41:54.760 No, I might disagree with you on that.
00:41:58.040 Here's what I believe.
00:41:59.520 It might be different than you on this.
00:42:01.000 I don't know if you're bad people.
00:42:02.000 They're doing what they're rewarded for.
00:42:03.680 Yes.
00:42:04.120 They're rewarded for taking care of their shareholders.
00:42:06.400 Yes.
00:42:06.700 How do I do that?
00:42:07.500 I get your attention at all costs.
00:42:09.300 And it's a war for your attention.
00:42:11.340 And everybody's trying to get it.
00:42:12.680 So you are being conditioned by everybody else, and you're constantly doing it.
00:42:16.820 There's stuff like something came in my pocket the other day.
00:42:19.020 I looked it up, and it was one of those Apple notifications.
00:42:21.780 It was about some famous person's father went to the hospital.
00:42:25.820 And no disrespect, but I don't know this person.
00:42:28.300 It's like, why is that coming to me right now?
00:42:30.860 It's like constantly coming.
00:42:32.520 And what comes to you is usually what's going to either upset you or reinforce what you believe.
00:42:37.060 And that's what social media has done.
00:42:38.460 That's what the media has done.
00:42:39.400 So you have to stand guard at the door of your own mind.
00:42:42.780 It's like my original teacher, Jim Rohn, used to have a great thing he said to me.
00:42:45.560 He said, Tony, I was talking about, you know, I'm struggling.
00:42:48.540 I hadn't done this, that.
00:42:49.300 He goes, well, listen to the input you're taking in.
00:42:52.460 He said, garbage in, garbage out.
00:42:54.280 He goes, try this on for size.
00:42:55.560 What if your worst enemy drops some sugar in your coffee?
00:42:59.700 What's going to happen?
00:43:01.440 You know, sweet coffee.
00:43:02.700 What if your best friend, your mother, your father, somebody you really care about, by accident drops one drop of strychnine in your coffee?
00:43:09.040 He said, you're dead.
00:43:09.680 He goes, well, life is both sugar and strychnine, so watch your coffee.
00:43:13.100 Every day, you have to stand guard at the door of your mind.
00:43:16.240 You can't just stand guard at it.
00:43:17.200 You've got to feed it.
00:43:17.800 He taught me every single day, miss a meal, don't miss reading 30 minutes.
00:43:21.560 I don't mean something comes in your pocket.
00:43:23.380 I mean a book.
00:43:24.140 I mean something on philosophy or a skill or a talent or something that makes you more, because if you keep inputting that on a daily basis, it changed my life.
00:43:34.180 And by the way, I rationalized I didn't have time for doing it, so then I got into audio tapes in those days.
00:43:38.960 Tapes, that's how old I am.
00:43:40.720 And you didn't have YouTube and everything else with you everywhere.
00:43:43.300 And I would go spend $300 to get six cassette tapes from this guy in L.A. who had all these best psychologists and speakers, and I'd listen to the stuff over and over and over again, because repetition is what makes it real.
00:43:56.080 And I programmed myself.
00:43:57.920 I conditioned myself.
00:43:58.560 I can remember when my life changed probably the most.
00:44:02.460 You know, I'd been to Jim Rohn's seminar, the speaker I told you about when I was 17, and I was really inspired by him.
00:44:06.500 And can you tell just quickly the story of, because you were a janitor.
00:44:10.960 Yes.
00:44:11.440 And you had no money.
00:44:13.440 That's correct.
00:44:14.120 So tell that story.
00:44:15.100 Well, I was still in high school.
00:44:15.700 I was a junior in high school, and I had to help my family.
00:44:17.920 So I'm working as a janitor.
00:44:19.420 I'm going to school.
00:44:20.580 And then my parents, my father, my mom, and my dad had a friend of theirs.
00:44:26.180 And my father talked about this guy who's so successful now.
00:44:29.640 And he goes, he used to be such a loser, my father said, right?
00:44:33.060 And one day, this guy called up, and he said, listen, you know, I need somebody strong.
00:44:36.940 And I just started to grow.
00:44:37.860 I went from 5'1 to, like, 6'1.
00:44:39.900 He goes, you know, does your son need to make some money?
00:44:42.800 And they said, yes, he does.
00:44:43.880 Well, I need to move furniture.
00:44:45.340 So I went and worked for this guy.
00:44:46.960 And I worked really hard.
00:44:48.200 And he was impressed by my work ethic.
00:44:49.660 And he sat me down for lunch one day.
00:44:51.560 And he goes, you really, you can have a great future.
00:44:53.920 Very few people have this kind of work ethic.
00:44:55.780 You don't dodge it.
00:44:56.620 You're giving your all.
00:44:57.440 And I said, well, thank you.
00:44:58.180 I appreciate that.
00:44:59.080 I said, I'd love to ask you a couple of questions.
00:45:01.220 He goes, sure.
00:45:01.720 I said, my dad said, you used to be such a loser.
00:45:04.360 And now you're successful.
00:45:05.180 I really, truly said this.
00:45:06.380 Only a kid thinks this way, right?
00:45:07.940 And he goes, what?
00:45:09.320 And I said, well, you know, he goes, well, it's true.
00:45:13.060 I said, what changed you?
00:45:14.120 He said, I went to a seminar.
00:45:15.680 I said, what is a seminar?
00:45:17.540 He goes, it's like where a man who's super successful and wasn't to start with,
00:45:21.800 teaches you what he learned over 20 or 30 years in, like, three or four hours
00:45:25.400 and saves you a huge amount of time of trial and error.
00:45:28.440 And I was like, wow.
00:45:29.900 I didn't even know if such a thing exists.
00:45:31.720 I said, does he do them?
00:45:33.140 He goes, he does them once a month.
00:45:34.280 I said, could you get me in?
00:45:35.960 He said, yeah.
00:45:37.180 But there was no follow-up.
00:45:38.020 I said, well, will you?
00:45:38.840 And he goes, no.
00:45:40.300 I said, why not?
00:45:40.880 He goes, because if you don't pay for it, you won't value it.
00:45:43.500 I said, look, I'm a janitor.
00:45:44.960 I'm going to school.
00:45:45.560 He goes, you got to do it.
00:45:46.660 How much is it?
00:45:47.800 $35.
00:45:48.460 It'd be like $250 in today's money, right?
00:45:50.420 For three hours.
00:45:51.520 I was like, that's a week's pay, $40 a week's pay.
00:45:55.060 And he goes, well, then just go learn on your own and see how many decades it takes.
00:45:58.020 You decide.
00:45:59.060 So it was one of the big, I thought it was such a giant decision to spend $250, right?
00:46:03.920 The equivalent of.
00:46:05.060 Because it was a week's pay to go listen to some guy talk for three and a half hours.
00:46:08.680 But I bet you squeezed every.
00:46:11.060 I did, because I was already reading.
00:46:12.640 I was always finding answers.
00:46:13.900 I was already on the path, so to speak.
00:46:16.360 And I remember I pulled up my 1968 Volkswagen Bug, Baja Bug, that I pulled up at this nice
00:46:22.120 hotel in Orange County and turned the engine off and it exploded right in.
00:46:25.660 And I had my two-piece leisure suit I got at the thrift store with a fake gold chain.
00:46:29.800 I was like, take care of this baby.
00:46:31.040 And I went in and sat down and I took notes like crazy.
00:46:36.840 And at the break, I went up to meet Jim Rohn and I said, listen, I've been studying all
00:46:41.660 you're doing.
00:46:42.100 And while I was in the class, people were looking at me because there were these round tables
00:46:44.760 and some of the things he said, I knew from books.
00:46:46.980 So I'd like finish some of his sentences that time.
00:46:48.980 And I wasn't very quiet.
00:46:50.020 I didn't realize I was.
00:46:51.460 So I said, look, I want to come to work for you.
00:46:53.720 And he goes, young man, you have to go through all my seminars.
00:46:57.480 And it was like $1,200 to be like $12,000 today based on inflation.
00:47:01.940 I'm like, you know, think $12,000.
00:47:04.800 It's like, I'm sleeping in my car.
00:47:06.480 My dad got kicked out.
00:47:07.800 I had four different fathers.
00:47:08.840 My mom was very powerful.
00:47:10.240 She thought I was on his side.
00:47:11.360 She chased me out with a knife.
00:47:12.380 I knew she wasn't going to kill me, but I wasn't going back in that building.
00:47:15.260 And so I was like, I'm sleeping in my car.
00:47:17.280 I'm working as a janitor and going to school.
00:47:19.920 And he wants me to spend $12,000 coming to his programs.
00:47:23.080 I said, look, look, I'll go to all the programs, loan me the money.
00:47:26.380 I promise you I'll pay it back.
00:47:28.320 I'll come to work for you.
00:47:29.120 I'll pay it back and keep all the money.
00:47:31.120 And then I'll be such a great example for you to tell people about how things were turned around.
00:47:35.440 And he looked at me and he goes, son, I'm not your banker.
00:47:38.740 He goes, you know what?
00:47:39.880 It's really simple.
00:47:40.840 Some people have to survive.
00:47:42.180 Some people have to succeed.
00:47:43.680 You decide which one you are.
00:47:45.080 And by the way, the class starts on Saturday.
00:47:46.720 This is like on a Tuesday.
00:47:48.080 And I'm like, and I was, I was angry.
00:47:51.060 I thought this guy's a jerk.
00:47:52.380 He just wants my money.
00:47:53.240 I'm 17 years old and everything else.
00:47:54.760 But it was truly the best lesson because I went out and I figured I'd borrow the money.
00:47:59.200 And I didn't realize banks don't loan money to people that need it.
00:48:02.900 They all want to loan it to you.
00:48:03.960 You have plenty of money.
00:48:04.700 We don't want to loan you anything.
00:48:06.160 Plus, you know, I remember I went, I got rejected like, I don't know, six banks in a row.
00:48:11.080 I'm running out of time.
00:48:11.980 And I'm in this place called West Cabina, California on this big avenue called Citrus Avenue.
00:48:15.360 And there's multiple banks.
00:48:16.880 I'm at the last bank and I'm running out of time.
00:48:19.840 And so I didn't know I was doing best.
00:48:20.900 I was like getting myself in state.
00:48:22.320 You know, I'd never done it before.
00:48:23.500 It's like, I can't walk out of it without this.
00:48:25.280 I got to get this done.
00:48:26.180 It's a must for me.
00:48:26.920 It's not a should, you know.
00:48:28.240 And I went in and I looked for somebody who looked persuadable.
00:48:31.460 And there's this very kind woman there.
00:48:33.840 And her name was Mrs. Williams.
00:48:35.140 I'll never forget.
00:48:35.880 And I walked straight up to her and shook her hand, went to her right in the eye.
00:48:39.000 And I said, ma'am, I'm here.
00:48:40.660 My name's Tony Robbins.
00:48:41.560 I'm here to borrow $1,200.
00:48:44.140 Now, I'm not here to borrow or to fix a car or go on vacation.
00:48:46.940 I'm here so I can attend a seminar.
00:48:49.500 And she started to laugh, which was not a good sign, right?
00:48:52.980 So she goes, a what?
00:48:54.140 I said, I'm going to go to this seminar.
00:48:55.260 This man's going to teach me, manage my time and my finances and help people and do these
00:48:59.320 things.
00:48:59.660 And she's like, I don't understand.
00:49:01.080 I said, trust me, he's really the best, but I need the money right away.
00:49:04.740 So she starts to look at my application.
00:49:07.000 And she says to me, she goes, Citrus Avenue, which is this huge avenue that goes to like
00:49:13.160 five cities, right?
00:49:13.880 It's Commercial Avenue.
00:49:15.180 And she goes, I didn't know there were any apartments on Citrus Avenue.
00:49:17.600 And I said, well, I kind of have a mobile home.
00:49:21.080 And I told her the truth, which I was asleep in my car at back of 7-Eleven and Denny's
00:49:26.700 because it's 24 hours and wouldn't make me move.
00:49:28.900 And I said, but I get the mail because I talked to the mailman.
00:49:33.260 He explained my situation.
00:49:34.320 And I'm there at noon.
00:49:35.460 I pick up my mail right there so you can send it there.
00:49:37.860 And she's like, you want us to loan you $1,200 and we can find you at 7-Eleven?
00:49:42.500 And she just couldn't believe I told her the truth about it.
00:49:44.520 And she goes, I don't understand.
00:49:46.000 Then she looks and sees my age and I'm 17.
00:49:47.940 And she goes, are you 17?
00:49:49.660 I said, yeah.
00:49:50.000 She goes, you're not even legal to sign a document in California for a loan.
00:49:53.360 I said, I'll be 18 soon.
00:49:54.460 She said, how soon?
00:49:55.120 I said, how soon do I have to be 18?
00:49:56.960 But it was two weeks.
00:49:58.640 So I said, okay, we work that out.
00:50:00.180 And at the end, she goes, the bank's not going to loan you this money.
00:50:02.560 I just don't see how they're going to do it.
00:50:04.140 They're not going to send it to 7-Eleven.
00:50:05.800 I said, we don't understand.
00:50:06.720 And I was like so passionate.
00:50:08.000 I said, I'm not just doing this for me.
00:50:09.420 I'm going to change.
00:50:10.040 I didn't think in terms of millions of people in those days.
00:50:12.160 I said, I'm going to change hundreds of thousands of lives in my life.
00:50:14.560 This is my mission, right?
00:50:16.400 And so she looked at me and she goes, well, that kind of absolute passion.
00:50:20.120 She goes, I think you're going to do something.
00:50:21.300 I hope it's good.
00:50:22.580 And she goes, how do I know I can really count on you?
00:50:25.460 So we had this long conversation.
00:50:26.580 At the end, she said, I'm going to go to the bank.
00:50:29.320 I'm going to go to the bank manager.
00:50:30.520 And I'm going to recommend this.
00:50:31.440 But I don't think he's going to say yes.
00:50:32.380 I said, he's got to say yes.
00:50:33.340 And she goes, but if he won't loan you the money, she said, I will.
00:50:36.940 If you can stare me in the eye and tell me beyond a shadow of a doubt, I'll never have
00:50:40.280 to come look for you.
00:50:41.660 And I got tears in my eyes.
00:50:42.800 And I just reached across this poor woman and grabbed her and hugged her.
00:50:45.380 She was not prepared for that.
00:50:46.740 She got the bank to loan me the money.
00:50:48.540 I took $1,200, $12,000 basically.
00:50:51.440 I went to this three-day seminar.
00:50:54.040 It's all it was, day and night.
00:50:55.640 And I met a man there named Mike Keyes, who's still my friend today, 45 years later.
00:50:59.620 And he was not as broke as I was.
00:51:01.840 I didn't have any place to stay.
00:51:02.940 He let me stay in his hotel.
00:51:04.160 And we became dear friends.
00:51:05.020 And some people just put it on their credit card.
00:51:07.100 For me, that was more than my home.
00:51:09.940 My home was my car.
00:51:11.160 It cost more than that.
00:51:12.680 And I was writing every word he said down.
00:51:14.160 He said, I wrote down the.
00:51:15.300 And I figured out at one point, every word was worth like three cents.
00:51:18.400 So I didn't get up to B.
00:51:19.480 I was just so in it.
00:51:21.020 And it was so funny because decades later, I spoke at Jim Rohn's funeral.
00:51:25.060 But I went to work for him.
00:51:26.640 I became the top guy at his company.
00:51:27.900 And then at one point, he was changing his company.
00:51:30.240 I started my own company as a brokerage.
00:51:32.220 And I brokered him and other speakers.
00:51:33.600 And then I eventually became the speaker.
00:51:35.100 But it all came because one of the most important things I learned from Jim Rohn that I would,
00:51:39.640 I hope I didn't bump that for you guys, but then I, I hope I can get across to your audience.
00:51:43.760 And I think your audience probably has some semblance to this.
00:51:46.900 I had forefathers.
00:51:48.100 We were always broke.
00:51:49.460 There was no money for food.
00:51:50.660 You know, I'm sure you know, I've fed over a billion people now.
00:51:53.280 I did that last year.
00:51:54.300 I wanted to do it 10 years.
00:51:55.320 I did it in eight years, 100 million meals a year.
00:51:57.060 I set this goal.
00:51:57.760 It started me feeding two families because I was fed when I was 11.
00:52:02.000 It's Thanksgiving, no food, crackers and peanut butter, but no meal.
00:52:06.880 And somebody delivered all this food to us.
00:52:08.520 And it changed my life, not the food, but the fact that a stranger cared.
00:52:12.320 That's why I'm here today.
00:52:13.800 And so strangers care to me.
00:52:15.100 I got to care about strangers.
00:52:16.520 So that shift in my psychology happened and it changed everything.
00:52:20.780 But the bottom line is everything in my life shifted when I started focus on what Jim Rohn taught me.
00:52:26.140 And here's what he taught me.
00:52:27.040 He said, Tony, I said, why are all my fathers, why don't we have food?
00:52:30.860 They're good people.
00:52:31.880 They get fired.
00:52:32.840 They can't find the job.
00:52:33.820 And it's like, I've been through it with all my dads and they're good people.
00:52:38.000 And I said, I also don't understand how this teacher over here barely makes any money.
00:52:41.600 And this hedge fund guy makes a billion dollars in a year.
00:52:45.120 And he said something I'll never forget.
00:52:46.720 It changed my life.
00:52:47.360 He said, Tony, he said, we're all equal as souls.
00:52:50.640 We're not equal in the marketplace.
00:52:52.940 I said, what does that mean?
00:52:53.920 He goes, people think they're supposed to go do something and just be rewarded when your job in life is to do more for others than anybody else does.
00:53:02.720 And if you can do that, if you can become more valuable to others, you will prosper as well.
00:53:07.360 But your focus first to be about how to give, not how to get.
00:53:10.360 And he goes, somebody works at McDonald's.
00:53:12.240 I'm not saying anything negative about them.
00:53:14.320 He said, Tony, that's not supposed to be a career job.
00:53:16.540 That's an opening job.
00:53:17.900 And it doesn't pay for squat because anyone can learn it.
00:53:21.100 And these days, you don't even have to know the English language.
00:53:23.300 They got pictures, right?
00:53:24.120 Push the buttons.
00:53:25.120 He goes, so it's not going to pay much.
00:53:27.060 It's going to be replaced by machines.
00:53:28.400 It's already happening in some of these restaurants right now.
00:53:30.560 But back then, he was saying, like, so you don't get paid much.
00:53:33.640 He said, that teacher, he said, how many of those teachers are great?
00:53:36.720 I said, I had some really good teachers, a couple of really good ones.
00:53:39.300 He goes, but out of all of them, how many were great?
00:53:41.380 I said, well, I can't make that evaluation.
00:53:42.740 He goes, but they're helping a small number of kids, and they have no standard they're measured by.
00:53:46.940 So there's some exceptional teachers, and there's some that are below average, right?
00:53:52.660 This guy, people in those days were getting, like, a 6% return.
00:53:56.240 He goes, you know, this guy is in a position where instead of taking 12 or 13 years to double your money,
00:54:01.940 he's producing results of 38% a year.
00:54:05.580 He made a billion dollars because he made $50 billion for his clients.
00:54:09.380 And he said, so I'm not saying you have to be money-oriented,
00:54:12.660 but if you are going to have an extraordinary quality of life where you have economic freedom,
00:54:17.220 you have to learn to work harder on yourself than your job.
00:54:20.100 You have to become more valuable.
00:54:21.840 And it's so interesting because when I interviewed Warren Buffett when I was writing one of my first book,
00:54:25.660 I thought I knew the answer to the question.
00:54:27.200 I said, what's the most important or best investment you've ever made?
00:54:29.920 And I'm waiting for him to say Coca-Cola or Geico.
00:54:31.800 You know, I know all those investments.
00:54:33.140 And he goes, it's what you do.
00:54:34.180 And I said, I do a lot of things.
00:54:35.640 And he said, I went, and I had all these.
00:54:39.380 Ideas and dreams.
00:54:40.500 They would have died on my lips, but I learned to be, I'm a great communicator.
00:54:43.800 And he goes, and I did it by going to Dale Carnegie.
00:54:45.760 Best investment I ever made in my life.
00:54:47.380 And the other day I saw him being interviewed again.
00:54:49.300 And he just, the other day, people were talking about inflation.
00:54:51.160 And he said, here's how you deal with inflation.
00:54:52.760 It's simple.
00:54:54.100 Invest in you.
00:54:54.960 It doesn't get taxed.
00:54:56.120 Your skills grow.
00:54:57.440 And if the dollar goes to nothing and we're using shekels,
00:54:59.960 but you're the best lawyer, doctor, you're the best web designer,
00:55:04.320 you're going to get the most shekels.
00:55:05.980 You're going to have a great life.
00:55:06.880 And so that philosophy of, it already appealed to me because my life was,
00:55:11.260 you know, I really believe the secret to living's giving.
00:55:12.960 I know it sounds corny, but I believe that in my soul.
00:55:15.040 And so my whole focus is how do I do more for others than anybody else?
00:55:18.780 And in the beginning, I could do a few things.
00:55:20.380 And then my skills grew like you.
00:55:21.960 And then it got to the point now I've got 114 companies.
00:55:25.800 We do $7 billion in business.
00:55:27.420 I learned the patterns of business.
00:55:29.220 I learned how to succeed in investing.
00:55:31.140 And then I've taken all those subjects, health, finance, et cetera,
00:55:34.140 and try to take that to people by first showing them it really works
00:55:37.280 and you can live it and then helping people find their tools of that.
00:55:40.580 So that's kind of been the evolution of how I've thought about it.
00:55:42.740 It is.
00:55:44.200 You are, you're involved in so many different things.
00:55:48.340 And I, we're sitting in the basement of your house, but you live on the ocean and we're in a basement.
00:55:55.900 People don't have basements.
00:55:58.100 And we have water on this side where the boat is and we have the ocean.
00:56:01.260 I know.
00:56:01.740 We're actually underwater.
00:56:02.660 Right.
00:56:03.080 We're underwater.
00:56:03.660 And when I found out you had a basement, I thought only Tony Robbins would have the balls
00:56:12.300 and, and really the drive to go, I'll just get some scuba gear on and dig it out.
00:56:17.460 They told me it was impossible.
00:56:18.980 You know, what triggered it is actually, I started to play squash and, you know,
00:56:22.920 it's like you at this stage, I care about people.
00:56:24.800 So I had to drive 20 minutes there.
00:56:26.620 And then, you know, if you're even slightly nice taking pictures, it's another 15 minutes in and out.
00:56:31.220 And driving home, I can't take that much time.
00:56:33.460 So it's like, I want to build one.
00:56:34.500 Well, you got 25,000 square feet and you got acres.
00:56:37.640 Where are you going to put it?
00:56:38.380 There's no other place to put it.
00:56:39.260 And they go, down here.
00:56:40.600 And they said, what?
00:56:41.860 So I built a slide, as you know, that goes under the ground.
00:56:44.480 And they said, that's impossible.
00:56:45.820 You're below the water table.
00:56:47.460 I said, well, have you ever been to Atlantis?
00:56:49.380 Ever been, you know, to an aquarium?
00:56:51.960 I said, there's only 38 homes in this little town where I know the mayor, the police officers, they're all here.
00:56:57.820 I love them.
00:56:58.320 They love me.
00:56:58.860 Some of the fans of my work.
00:57:00.300 I said, I'll get it approved.
00:57:01.700 And all you got to do is find how we do this.
00:57:03.800 Build a submarine around it.
00:57:04.880 This is what we're going to do.
00:57:05.780 I want to build a place like this.
00:57:07.380 So we have, you know, most people never see this, but we have basketball courts, bowling alleys.
00:57:11.480 We got spas.
00:57:12.580 It is crazy.
00:57:13.360 We got golf courses.
00:57:13.920 All that is underground here, and no one even knows it's here.
00:57:16.720 But it came in real handy when COVID happened.
00:57:19.180 Yeah, yeah, yeah.
00:57:20.380 We had all these choices in our home.
00:57:22.420 But it is.
00:57:23.480 Do you think that comes?
00:57:25.340 I mean, that defines you?
00:57:27.660 Well, I have to give credit to great mentors.
00:57:30.340 I mean, I can't take credit.
00:57:32.060 I got to coach some of the, I've gotten to coach some of the most brilliant people in the world.
00:57:36.440 Mark Benioff, who created Salesforce, you know, he came to my seminars.
00:57:39.480 He came to like one of them four times in a row, and he's as big as I am.
00:57:42.320 You know, he stands out.
00:57:43.640 And finally, one time he came and shook my hand, and he goes, you've convinced me to leave Oracle.
00:57:47.100 I'm going to start my own business called Salesforce.com.
00:57:49.680 Wow.
00:57:49.880 We're going to change business around the world.
00:57:51.580 Wow.
00:57:51.680 And he said to me this.
00:57:52.440 He goes, we'll do $100 million in business.
00:57:55.040 You can count on it.
00:57:56.020 And now he's doing like whatever, $38 billion or something.
00:57:59.540 And Mark's a great friend.
00:58:00.760 So while I coached Mark, and he says, I'm his coach.
00:58:03.200 I'm no idiot.
00:58:04.360 I study what Mark's doing, and I learn those patterns.
00:58:07.240 Peter Guber is a dear friend of mine who, you know, we're both partners in the LAFC Football Club and the Warrior, Golden State Warriors, and LA Dodgers.
00:58:14.480 And he's made 52 Academy Award-winning movies, and he's a professor at UCLA.
00:58:18.860 I mean, he's one of the most incredible people I know.
00:58:21.200 And I love pitching and catching with him.
00:58:22.740 And, you know, originally I was, quote, coaching him, but I'm no idiot, man.
00:58:26.360 I'm learning.
00:58:27.060 And one of the things I learned from Peter was that, you know, you can make your vision as large as you wanted.
00:58:31.680 I watched him do it.
00:58:33.160 I watched him take things from nothing and create them.
00:58:35.980 So it's not that I'm so smart.
00:58:37.520 It's just I'm smart enough to figure out what it is I really want.
00:58:41.860 I'm smart enough to figure out role models that made it real for me.
00:58:45.140 Because for most people, I'm no idiot.
00:58:46.740 Most people are not happy.
00:58:48.060 They're not fulfilled.
00:58:49.200 They're not physically healthy.
00:58:50.620 They don't have passionate relationships.
00:58:52.500 And they don't love their work.
00:58:53.860 That's most people.
00:58:55.440 I'm no idiot.
00:58:56.120 I know that.
00:58:56.960 But why would you study disease if you want to be healthy?
00:59:00.020 It's like I want to find the few that do and figure out what they're doing different and do that and then help other people do that as well and try to make it fun for them to do that so that people have the time of their life while their life is transforming, right?
00:59:11.980 So that's what's guided me.
00:59:13.100 I can't take credit.
00:59:14.040 There's just so many brilliant people I've been surrounded by that I had the privilege to serve and I was smart enough not to just serve them but learn from them.
00:59:20.940 So my grandfather said, you know, the people who had money in the Depression made money.
00:59:27.460 Yes.
00:59:27.740 And, you know, they were ahead of the game, et cetera, et cetera.
00:59:33.580 But that's an important point.
00:59:36.980 Sir John Templeton, I got a chance to interview multiple times before he died.
00:59:39.900 I interviewed him a week before he passed.
00:59:41.980 And he was a role model for me because I grew up with nothing.
00:59:44.560 He grew up with nothing.
00:59:45.260 He wasn't sir.
00:59:46.520 You know, he was the first billionaire investor starting with nothing.
00:59:49.780 Beautiful man.
00:59:50.740 He made a donation each year larger than the Nobel Prize for people he thought made the biggest difference in spirituality.
00:59:55.920 Not religion, but spirituality.
00:59:57.740 And I loved the man.
00:59:59.460 And his whole thing was that what made him incredibly successful is you make all your money during times of maximum, maximum people's upset, maximum fear, maximum everything.
01:00:11.240 Because what happens is when things are going well and you want to sell your piece of real estate to me, do you want what it's worth?
01:00:15.960 Less or more?
01:00:17.320 You want more.
01:00:18.080 Your business.
01:00:18.600 If things are going great, less or more.
01:00:20.840 When things are going down, people are like, take it from me.
01:00:24.540 Anything you want.
01:00:25.300 You know, here's what we can do.
01:00:26.560 And so a lot of those wealthy people made money because during maximum pessimism, they understood there's a cycle and it's not going to be winter forever.
01:00:34.480 Winter is always followed by springtime.
01:00:36.660 If you look at every bear market we've had in the history of the United States, it's followed by a bull market.
01:00:40.740 But most people don't have a culture of that.
01:00:41.860 Do you think we're actually in the winter?
01:00:45.700 I mean, we're in the winter of fear and everything else.
01:00:49.140 But things haven't collapsed.
01:00:51.080 No, they haven't.
01:00:51.960 Yeah.
01:00:52.260 But, you know, we have $32 trillion.
01:00:54.260 Yeah, I know.
01:00:54.940 They're going to.
01:00:55.560 And if you talk about Social Security and Medicare, it's $110 trillion.
01:00:59.740 There's no way on the face of the earth we can pay that off.
01:01:02.140 Right.
01:01:02.460 So we have to figure out what's going on in our government.
01:01:05.320 They're spending money like water.
01:01:06.920 Trillion, they treat like billion now.
01:01:08.860 No.
01:01:09.340 And, you know, let's give your viewers a sense of this, how things get exaggerated.
01:01:13.440 When things are so large, people lose a sense of it.
01:01:16.120 A million seconds ago.
01:01:18.680 How long ago would it be a million seconds ago, would you guess?
01:01:21.080 Just for a first gut response.
01:01:22.280 You don't need to be right.
01:01:22.900 A million seconds ago.
01:01:25.480 I mean, I know I think I've heard this, so it's a lot longer than that.
01:01:29.240 But I would say, you know, if I didn't have some clue, five years.
01:01:34.700 Good guess.
01:01:35.500 12 years.
01:01:36.760 Right?
01:01:37.080 So a million seconds is 12 years.
01:01:38.880 Okay?
01:01:40.300 A billion seconds.
01:01:44.020 32 years.
01:01:46.120 When people talk millionaires and billionaires, they're not in the same universe.
01:01:49.480 Right.
01:01:49.720 But try trillion.
01:01:50.800 That's the new government number.
01:01:52.240 Right.
01:01:52.900 32,000 years ago before man was known as man.
01:01:56.440 And we have $115 trillion of debt, really, because you've got to think about Medicare,
01:02:01.960 Social Security, unfulfilled promises.
01:02:04.300 So we're going to face some big challenges.
01:02:06.680 And the biggest way you know where we are winter-wise is more the emotion.
01:02:10.100 Everything is taken to the worst.
01:02:11.820 Everything is seen as the worst.
01:02:12.980 People see people's motives as wrong.
01:02:14.980 It's like guns.
01:02:16.480 Let's take an issue, right?
01:02:17.400 Whether you're for or against guns, we all want our children protected.
01:02:23.240 But instead, the other side's evil.
01:02:25.280 No, they just have a different view about how to do the same thing you want for your kids.
01:02:28.700 So let's find some balance for each other.
01:02:31.960 Any issue that people are so divided on.
01:02:34.580 I remember when I actually worked with Bill Clinton.
01:02:37.600 And the same day, I went across the other side of the aisle and worked for the Speaker of the House, Gingrich.
01:02:42.760 Today, you couldn't do that in a million years.
01:02:44.700 You'd be evil, right?
01:02:46.020 You can't talk.
01:02:46.720 And people used to fight like hell and then go have a beer together.
01:02:48.820 Today, we have these divisions.
01:02:51.300 But that's what happens every, you know, 80-year cycle like this.
01:02:55.160 You can see it.
01:02:56.100 There's a great book that I'd recommend your viewers read, you probably have read, called The Fourth Turning.
01:03:00.700 Excellent.
01:03:01.160 And another book called Generations that was the one before that.
01:03:04.280 And when I saw Bill Clinton, he had this book.
01:03:06.240 He's a student of history.
01:03:07.660 And, you know, Gingrich is a star, and he had the same book.
01:03:10.300 So I read that book first.
01:03:11.500 Big book.
01:03:12.360 It shows the cycles of history and how they're created by the way we're raised.
01:03:15.420 But then the one before turning, you'll be reading about something, and you know it's right now, and it's a New York Times article, and it's from 80 years ago.
01:03:22.600 You know, and then they do it over and over and over again.
01:03:25.680 It's a book I highly recommend, people, because it helps you to see this is not the end times.
01:03:29.920 Well, if there's a principle that can guide your life, there's a few givens we should start with, and we'd be less stressed.
01:03:35.580 One given is everything changes and everything ends.
01:03:39.920 Everything.
01:03:40.660 Now, I look at that as a positive, because when something ends, there's a new beginning.
01:03:43.820 But other people go, oh, it's over.
01:03:45.860 No, it's a hero's journey.
01:03:48.140 It's a call, because your life is the same, and you're not growing, and God, the universe, whatever you want to call it, is calling you to say there's more of you.
01:03:56.980 And you've got to go deal with it.
01:03:58.200 You've got to go on the adventure.
01:03:59.400 And the adventure is not easy in the beginning, right?
01:04:01.300 You meet new people.
01:04:02.680 You face different challenges.
01:04:04.320 Maybe you find some new mentors.
01:04:06.400 You've got to learn to slay the dragons.
01:04:07.820 And when you do, you become more, and you get to come home, the hero, and help other people.
01:04:11.900 But most people today are expecting, how do I just have the straight line to what I want?
01:04:15.740 And the crazy thing is, if you get everything you want easily enough and without effort, your parents always said, you won't value this if I just give it to you.
01:04:21.600 I'm like, no, you can get me the car.
01:04:23.960 I never had that choice.
01:04:25.120 I had to earn it.
01:04:25.940 But what's interesting is, people aren't so unhappy.
01:04:29.060 It's like what we're talking about earlier.
01:04:30.240 You look at people today, there's quiet quitting and loud quitting.
01:04:34.300 So there's a, Stanford did a really cool study, one on depression, which is the one I can share with you.
01:04:40.080 It's really interesting.
01:04:40.760 But the one they just did, they just finished one-year study on working with people that they put into my program, for a six-day program.
01:04:47.400 And what concerned them is, in our world today, since COVID, there's been a giant change.
01:04:52.120 They measure in companies your level of engagement.
01:04:54.360 The companies have the largest engagement, have the largest level of net profitability or EBITDA.
01:05:00.020 Second level is disengaged.
01:05:02.080 And the third level is actively disengaged.
01:05:05.000 Disengaged is like, now what they call quiet quitting.
01:05:07.520 How do I do the least amount of work and keep my job?
01:05:09.900 Loud quitting is people that work there and they're trying to destroy the company because they're angry and pissed off.
01:05:14.020 The biggest change during COVID in the last four years, the four years of COVID, was biggest drop in history of people engaged.
01:05:20.400 And the biggest growth in actively disengaged trying to create harm and anger.
01:05:25.300 And so, they don't know what to do.
01:05:28.000 Most companies don't know what to do.
01:05:29.160 People don't want to come to work.
01:05:30.220 And then they don't go to work.
01:05:30.940 They feel isolated, you know, back and forth.
01:05:32.760 I know some jobs you can do easily at home, engineer, software, things like that.
01:05:36.400 But not all.
01:05:37.400 If you're in things collaborative, it probably takes some connection.
01:05:40.680 But what's interesting is they're the most unhappy they've ever been.
01:05:43.720 Because, again, you're not being called to do anything.
01:05:47.160 The more you try to self-soothe and just take care of yourself, your world gets smaller and smaller.
01:05:51.300 It's like, how do you build a muscle?
01:05:52.320 You don't build a muscle by hanging out.
01:05:54.220 If you don't use it, you lose it.
01:05:55.420 But if you make a demand on this muscle, it's going to grow and you're going to have strength.
01:05:59.680 And so, one of the reasons that we want to have a life where you have something that you want to care for or serve more than yourself is it calls you.
01:06:06.700 It doesn't take much to fill your basic needs as a human being, right?
01:06:10.600 You asked me earlier about those six needs.
01:06:12.700 So, I didn't forget.
01:06:13.580 I just wanted to show you.
01:06:14.300 It's a little complex to say in two minutes.
01:06:15.940 But here's how it came about.
01:06:17.300 Now, I'm traveling, you know, in an average year, let's say, you know, 30 countries, let's say, 25 countries.
01:06:24.160 I mean, it was an intense schedule.
01:06:25.900 And I'm entering Japan and then I'm going to China.
01:06:29.080 Completely different cultures.
01:06:30.860 In Japan, everybody's appropriate and quiet, at least in those days.
01:06:33.680 China, literally, I'm surrounded by, you know, a four-story building with, you know, 15,000 people.
01:06:39.300 And they're putting corridors up because they'd just come up and bash through it.
01:06:43.220 I mean, people would suffocate.
01:06:44.680 Women would take off their heels and stab my security guards with their heels to try to get to me.
01:06:48.840 Wow.
01:06:49.040 There's no sense of space, right?
01:06:51.080 Different culture.
01:06:52.200 Italy's a different culture, you know?
01:06:53.540 And so, I had to learn how to work in every culture.
01:06:55.880 And one of the things I noticed was, regardless of the cultural rules, you saw the same problems in every culture.
01:07:02.340 The same upsets, the same relationship challenges, the same business challenges.
01:07:05.840 I'm like, how could this be because we've all been raised differently, of a different culture?
01:07:09.540 Obviously, in Asia, saving face.
01:07:10.940 Very different.
01:07:12.220 Individualism of U.S. versus some collectivism.
01:07:14.840 I know those things.
01:07:15.980 But I began to discover there were certain things that were universal.
01:07:18.860 And there were six needs that every human being has, regardless of your cultural upbringing.
01:07:22.920 You're born with it.
01:07:23.640 So, the number one thing is you have a need for certainty.
01:07:26.180 A need to know you can avoid pain and that you can have some comfort.
01:07:30.840 Well, that's a survival instinct.
01:07:33.740 It's in everybody, right?
01:07:34.880 But you don't really have to do much to survive today.
01:07:38.640 So, unless you live in third world country, you're probably going to do pretty well.
01:07:43.160 And so, what happens today is you can get that certainty by doing the same thing every day.
01:07:47.080 You can get certainty by smoking a cigarette.
01:07:48.700 You're all stressed out, smoking a cigarette.
01:07:50.180 What do you do?
01:07:51.160 You exhale and you breathe out and your body calms down and you feel comfortable, right?
01:07:56.020 So, you can get certainty by working out and feeling strong.
01:07:58.300 You can get certainty by lowering your expectations.
01:08:00.380 It's never going to work.
01:08:01.460 Nothing ever works.
01:08:02.180 You don't get your dreams or goals, but you meet your needs.
01:08:05.160 And the thing I want people to understand is people violate their own values to meet their needs.
01:08:10.840 If you want love more than anything and you believe if you tell someone the truth they won't love you, you will lie, even though you will beat yourself up if you consider yourself to be an honest person, right?
01:08:22.260 So, when I began to understand this, I started seeing the dynamic.
01:08:25.140 Okay, so, what happens if you can totally meet all your needs for certainty?
01:08:29.240 You get bored.
01:08:30.800 So, God, the universe, seemed to create also a need for uncertainty, for variety, for surprise.
01:08:36.960 And I always ask people, how many love surprises?
01:08:38.600 I ask them in a seminar, 10, 20,000 people.
01:08:40.240 Oh, cheer.
01:08:40.900 Yeah, I love surprises.
01:08:41.880 And I say, bullshit, you love the surprises you want.
01:08:43.760 The surprises you don't want are what make you grow, and they make your life have some kind of variety to it.
01:08:51.020 And so, if you have too much variety, people freak out.
01:08:53.360 Too much certainty, they freak out.
01:08:55.080 And so, that's why you see people like you get in a relationship.
01:08:58.140 And I'll give you an example, a third need, the need for significance.
01:09:01.420 Everyone has a need for significance, to feel unique, special, important, needed.
01:09:05.700 We all have different ways of describing it, but that's the core need.
01:09:08.160 But you also have a need for love and connection.
01:09:12.200 So, if I'm trying to be so significant all the time, the more I have to be unique and different than you, it feels okay for a while.
01:09:18.460 But then I'm like, where's my connection to people?
01:09:20.660 If I go connect to everybody, and I was like, where's myself?
01:09:23.580 Where's my individuality?
01:09:24.960 So, these needs can sometimes clash.
01:09:27.200 And the goal is not balance where you've got certainty and uncertainty.
01:09:29.480 The goal is to get it all.
01:09:31.540 So, have you ever rented a movie you've already watched?
01:09:35.160 Get a life.
01:09:35.860 I've done the same, right?
01:09:39.140 Why would you have been a movie you've already watched?
01:09:40.640 Because you're so much good.
01:09:42.080 You know you're going to like it.
01:09:42.480 Because you've watched it years ago, and you're hoping it's been long.
01:09:44.980 And if you forgot enough crap, it will feel like variety again, right?
01:09:48.240 So, you met both needs, and that's a neutral way.
01:09:51.300 People find a way to meet their needs, and the difference in people's lives, they all have the same needs.
01:09:56.540 The differences in people are twofold.
01:09:58.740 Which of these six needs do you value at the top, one and two?
01:10:02.180 Is it certainty?
01:10:03.140 Is it love?
01:10:03.820 So, they are certainty, uncertainty, variety, significance, love, and then the spiritual needs are to grow and to give, to contribute.
01:10:11.740 Those are the six needs.
01:10:12.880 I can show you any behavior somebody does, and in seconds, show you what their real motivation underneath it is.
01:10:17.880 Everybody's got a million reasons why they do things, stories.
01:10:21.000 There's only six real reasons that we do them.
01:10:22.920 So, if I'm driven by certainty, I'm going to be moving in a certain direction that makes me comfortable.
01:10:28.880 If I'm driven by variety, I might be all in.
01:10:31.720 If I'm in a building and I'm a variety guy, you know, I'm a security guy, I know where all the exits are.
01:10:37.380 Right.
01:10:37.400 If my top value is variety, I probably don't even know which room and section I came into.
01:10:41.800 I mean, for the fun of it, right?
01:10:43.080 Right.
01:10:43.480 If you're significance-driven, having to be special and unique, which we all want, but it's your number one, then you're always comparing yourself to everything and everyone.
01:10:51.920 How can you still feel significant?
01:10:54.700 Well, you have to either lie to yourself and say you're more special than everyone else on earth, or you have to surround yourself with people you feel superior to, both of which will keep you from growing.
01:11:04.120 And when people say, what does it take to be happy?
01:11:06.980 Lots of things, relationships, but the core of it is progress.
01:11:10.820 If you grow, you feel alive, and if you feel alive and grow, you have something to give, and that's what makes life meaningful on a spiritual level, not just survival.
01:11:18.560 So everybody finds a way to be certain, even if they lie to themselves or work 20-hour days.
01:11:22.780 Everyone finds variety, drugs, alcohol, movies, working hard, building something, positive ways, negative ways.
01:11:28.700 You find a way.
01:11:29.640 Everyone wants to find a way to feel significant.
01:11:31.780 Some do it by having more earrings, more tattoos.
01:11:33.860 Some do it by knowing baseball scores.
01:11:35.860 Some do it by having a certain amount of money.
01:11:37.760 Some do it by knowing art.
01:11:39.000 Some do it.
01:11:39.400 There's a million ways to do it.
01:11:41.260 So the ways you do it, the question is, do you meet your needs in a way that is sustainable or just obtainable?
01:11:47.900 Like the example, I think in your seminar, I went to a guy and said, I want you to lose 30 pounds by tomorrow morning at 830, and I have $30 million I'm putting in an escrow account.
01:11:55.760 Can you do it?
01:11:56.320 And he's like, no, of course you can.
01:11:57.940 Cut off the legs, cut off an arm, we can get you there.
01:12:00.000 Right.
01:12:00.540 That's right.
01:12:01.160 It's an obtainable goal, but it's not sustainable.
01:12:03.180 That's like when you drink or you smoke or you do whatever.
01:12:06.020 It'll make you feel comfortable, but it doesn't last.
01:12:07.880 You got to do it again.
01:12:08.660 But there are ways to meet your needs that are so fulfilling that it's a positive addiction.
01:12:15.160 You can get addicted to running, for example, as a simplistic example, or reading or learning and have it meet your needs for certainty and variety.
01:12:21.880 And you can feel significant because of the wisdom you get, and you can have something to share with people.
01:12:25.760 So what I'm a student of and what you mentioned in the seminar is our culture, primarily because of social media in the last 15 or so years, and the way social media being the primary driver, has made us significance and certainty driven almost exclusively.
01:12:41.980 So you see people, and as you know, in the seminar, I have people do this analysis.
01:12:45.640 I don't tell them anything.
01:12:46.900 And then I have them look at what their needs have been, the way they've lived.
01:12:49.780 Like we all want love, but most people want to be certain that love's not going to go away or it's going to be there.
01:12:54.040 Or they want love, but they need to be significant enough to think they're worthy of it, right?
01:12:59.380 So there are these pathways that don't go directly to what they want, and so they get overwhelmed.
01:13:04.180 And so most people are certainly significance driven, but when I ask in a seminar, okay, what's the downside of making that the top of your list?
01:13:10.840 Write out what you think the downside is, and what do you think should be the top of your list?
01:13:13.980 Almost everybody you see moves to, I want love or growth or contribution versus certainty, which everything changes and everything ends.
01:13:23.120 And so the only thing you can be certain about is change, right?
01:13:25.820 And so I think what happens is I can diagnose what's going on, but more importantly, I teach people to diagnose themselves.
01:13:31.780 So for example, if a person smokes a cigarette, what needs does it meet?
01:13:35.300 Certainty, you're comfortable.
01:13:36.920 Variety, it'll change your state.
01:13:39.940 Significance used to be it.
01:13:41.020 Like smoking because I'm cool.
01:13:42.460 Some people still think it is, but now we kind of put you in a little building in a little corner here.
01:13:46.360 It's a little harder than that.
01:13:47.120 Connection.
01:13:48.620 So you know what?
01:13:49.340 Some people stop smoking and they start eating because they need a new way to do it.
01:13:53.960 They can eat.
01:13:54.440 It's convenient.
01:13:55.060 It makes them comfortable.
01:13:55.800 You eat a lot of food.
01:13:57.060 Your stomach fills up and now you breathe differently.
01:13:59.540 You actually take a breath.
01:14:01.200 Variety of different flavors.
01:14:02.800 Some people like, you know, they're snobs about what they're going to eat.
01:14:06.120 They get significance.
01:14:06.920 They know special things about it.
01:14:08.520 And for a lot of people, eating is a way to connect with other people.
01:14:10.900 Now you don't grow.
01:14:11.700 Well, you grow, but you know, and you aren't necessarily contributing to anybody else, but it meets your basic needs.
01:14:16.600 And what I found is anytime a belief, an emotion, or a behavior meets at least three of these needs, you'll become addicted to it.
01:14:25.140 It could be a positive addiction or a negative addiction.
01:14:27.240 Once it hits three, you're pushed over the edge to want it.
01:14:30.700 And so I show people change is not about giving something up.
01:14:33.880 It's about trading what you did here to meet your needs for something that meets your needs even better.
01:14:38.340 And then it's easy.
01:14:39.200 And so that helps me understand when you say I read people, I can see very quickly, in a few minutes, if someone says, you know, I want to win an Academy Award, that's the most important thing in my life.
01:14:50.260 Well, what need is driving them?
01:14:51.880 Certainty?
01:14:52.680 Significance.
01:14:53.260 Significance.
01:14:53.840 And everybody can learn it.
01:14:54.880 So what I try to do is teach them.
01:14:56.440 And it's not so you judge other people.
01:14:58.480 It's so you can appreciate what their needs are.
01:15:00.460 So your son had certain needs that anyone have at his stage of life.
01:15:04.800 He wants to feel certain.
01:15:06.400 He wants to feel significant, right?
01:15:08.240 And he didn't feel like he was enough.
01:15:10.160 And so he'd have some uncertainty.
01:15:12.060 And that uncertainty can lead to fear.
01:15:13.780 And it can lead to nothing's going to work.
01:15:15.260 And then feeling sad and depressed and all kinds of things.
01:15:17.660 All we had to do is, one, you can't do these things intellectually.
01:15:20.560 We had to change his biochemistry.
01:15:22.660 We put him in an environment.
01:15:23.940 You were there.
01:15:24.500 Your wife was there.
01:15:25.380 He was there with 14,000 people.
01:15:27.100 And then came to date with us and he had a similar experience.
01:15:29.860 But what happened during that time?
01:15:31.380 His biochemistry was changed.
01:15:33.080 This is, maybe I can explain it this way.
01:15:34.860 So I mentioned the Stanford study.
01:15:36.440 Well, the first Stanford study was done during COVID.
01:15:39.420 They came to me and they said, gosh, we've had two of our professors.
01:15:43.000 One was a professor and one was somebody on their team who were clinically depressed.
01:15:46.620 They came to this program for six days with you.
01:15:48.480 And they have no symptoms of depression.
01:15:49.840 They're not taking their drugs.
01:15:51.120 This is amazing.
01:15:52.040 Do you have any data?
01:15:53.280 I said, well, yeah, I've got millions of people.
01:15:55.700 They go, no, no, scientific data.
01:15:57.060 I go, no, but if you want to do a study, I'll be open to it.
01:16:00.040 And they said, we'd love to study depression because right now during COVID, when people
01:16:03.120 walk down, as you remember, suicides went crazy, drug overdoses went crazy, and depression
01:16:07.400 went crazy.
01:16:08.300 I said, let's do it.
01:16:09.440 I said, but tell me what the standard is.
01:16:11.140 Like, what do the meta studies tell you about depression?
01:16:13.920 Like, how many people get well and so forth?
01:16:15.700 They said the meta studies, when you look at multiple studies, 60% of the people treated
01:16:19.700 with drugs and or therapy make no improvement.
01:16:22.640 It's horrible.
01:16:23.680 40% improve.
01:16:24.720 The average improvement is 50%.
01:16:26.640 They're half as depressed.
01:16:27.460 He said, no, don't get me wrong.
01:16:28.140 Some people get better, but it's a very small number.
01:16:30.700 So I said, well, you could almost get that with, you know, a placebo.
01:16:33.600 And the guy said, yeah, you almost could.
01:16:35.520 And I said, well, I think we can beat that.
01:16:37.720 What's the best study you've ever done?
01:16:39.480 And they said it was done at Johns Hopkins.
01:16:41.080 I think it was five years ago now.
01:16:42.120 And he said, they gave people psilocybin, magic mushrooms, for a month with cognotherapy for
01:16:48.900 a month.
01:16:49.540 And I said, well, you should have got some kind of change.
01:16:52.040 Something.
01:16:53.040 They said it's the most powerful change that they ever measured in science.
01:16:56.800 54% of people six weeks later, no symptoms of depression whatsoever.
01:17:01.460 Pretty unbelievable compared to anything else we've done.
01:17:03.600 Because SSRIs don't work.
01:17:04.800 It was on the cover of Newsweek a year ago, but we still sell them, right?
01:17:07.660 And so I said, wow, that's impressive.
01:17:10.760 I said, I don't know.
01:17:12.500 I think we can do better than that based on what I've seen.
01:17:14.060 But well, you go test it.
01:17:15.140 So they set up the same study, same contrast group, everything else.
01:17:18.780 And no drugs, no month, just this one seminar called Date with Destiny I do.
01:17:23.480 And it's done for six days.
01:17:25.060 And people can watch it, by the way.
01:17:26.080 If they go on Netflix, they can see Tony Robbins' I'm Not Your Guru.
01:17:29.220 That's the title of it.
01:17:29.980 There's a documentary that shows you like in an hour and 45 minutes what I do in six days.
01:17:33.820 It's really inspiring.
01:17:34.580 But at the end of it, the results were so dramatic.
01:17:38.440 They were afraid to get canceled.
01:17:39.580 So they sent out blind study numbers to three other organizations.
01:17:43.740 It was all confirmed.
01:17:45.000 At the end of six weeks, 100% of the people, this was in the Journal of Psychiatry last year,
01:17:49.700 100% of the people, no symptoms whatsoever.
01:17:52.460 Even better, 17% of the people had suicidal ideation, meaning they're constantly thinking
01:17:56.460 about suicide.
01:17:57.380 None of it.
01:17:58.260 They followed up 11 months later.
01:17:59.620 They're going to do 12, but people are coming back home from COVID.
01:18:02.120 And so it was great.
01:18:03.540 They had great statistics on the general population as well.
01:18:06.560 11 months later, 80, excuse me, 72% increase in positive emotions.
01:18:11.400 Excuse me, 72% decrease in negative emotions, 52% increase in positive emotions, no depression
01:18:16.740 11 months later.
01:18:17.780 How do you get that kind of lasting change out of a few days?
01:18:20.220 So they previously, a group that they worked with had followed me and done all these markings
01:18:25.720 in my body, meaning they work with like Tom Brady, like some of the greatest athletes
01:18:29.620 in the world and so forth.
01:18:30.700 And so they measured everything.
01:18:31.880 I wore this $58,000 device that measures your heart rate variability.
01:18:35.080 They came to take my blood and they take my saliva in between breaks.
01:18:38.600 And they found some interesting things I do with this body of mine.
01:18:41.580 You know, I jump a thousand times a day in a seminar and I, you know, I weigh almost 290
01:18:45.880 pounds.
01:18:46.200 So every time I come down, it's four times your body weight.
01:18:48.860 So it's a thousand pounds of pressure, basically.
01:18:51.800 Thousand jumps, right?
01:18:53.140 Times that.
01:18:54.040 And they're like, look, look at your bone density.
01:18:56.600 These are humans.
01:18:57.440 These are ultra-bathletes.
01:18:58.860 This is this gorilla called you from the demands of doing that for 46 years.
01:19:04.360 I, my calorie burn is 11,300 calories on average in a day on stage.
01:19:11.480 And 4,000, 3,800 of it is before I get on stage.
01:19:14.280 Which, because chess players, I found, I didn't know this, they try to explain it to me.
01:19:18.340 They, without moving, they use their mind so intensely, they burn about 3,500, 3,800.
01:19:23.400 But I go a lot longer than that.
01:19:24.800 I do 12, 14 hour days.
01:19:26.560 I have the lean body mass of defensive linemen to give you an idea.
01:19:30.160 It's like, so they measured everything.
01:19:32.220 But they also found something really interesting.
01:19:34.160 And then they started measuring my audience.
01:19:35.640 And that was the greatest athletes and teams in the world.
01:19:39.640 The Tampa Bay Lightning, they measured as well.
01:19:41.880 When they get in a really rough spot, they have this thing they call championship biochemistry.
01:19:46.800 Tom Brady's down by 10 points.
01:19:48.240 It's the fourth quarter.
01:19:49.440 And he comes back to win in less than two minutes.
01:19:51.300 How the hell does he do that?
01:19:53.020 His testosterone surges.
01:19:55.700 So he has this huge drive.
01:19:57.560 And at that level, your memory goes through the roof.
01:20:01.020 But normally what gets in the way is cortisol.
01:20:03.180 Cortisol is a stress hormone.
01:20:04.960 His testosterone surges and his cortisol drops through the floor.
01:20:08.180 So he's just so focused.
01:20:10.320 He's so present.
01:20:11.580 It doesn't guarantee he's going to win, but he's going to maximize his capabilities.
01:20:14.900 I do that every time I go on stage.
01:20:16.540 They followed me for three years, but here's what was really cool.
01:20:19.460 I started doing digital seminars too.
01:20:21.360 They first did it with the live ones.
01:20:22.940 COVID, I had people all over the world.
01:20:24.460 They send people to 13 different countries, measured people in real time, and it looks
01:20:29.200 like music.
01:20:30.240 I go into these states biochemically, and the audience follows me, and they get to this
01:20:34.180 state.
01:20:34.780 That's how we have people do the fire walk or the wood breaking.
01:20:37.640 They get to the state where they can push the fear aside, and they can push through because
01:20:41.900 they have strong testosterone and low cortisol.
01:20:44.560 So that biochemistry is why it's retained.
01:20:47.880 If I asked you where you were on 9-11, almost every person, even from other countries, tells
01:20:51.560 you where they were, what they saw, the moment they saw it.
01:20:53.600 If I asked you where you were on 8-11, because information without emotion is barely retained.
01:21:00.480 Information with a lot of emotion is massively retained.
01:21:03.620 So I create states, your son is an example of that, where people are in these peak states
01:21:08.460 of mind biochemically, and that's why they retain it and produce the result.
01:21:11.620 I will tell you that I think that I was so impressed by the way, I mean, you use every
01:21:19.000 sense, every sense.
01:21:20.560 That's the goal.
01:21:20.980 To put people in state.
01:21:22.560 Yeah.
01:21:22.720 And it's not-
01:21:24.720 Meaning movement, sound, music.
01:21:26.280 Right, everything.
01:21:27.060 Engagement.
01:21:27.600 And you, you know, oh, he's a guru.
01:21:33.040 No, he's not.
01:21:34.060 You're not doing any of that.
01:21:35.980 That's right.
01:21:36.400 And you say it on the state.
01:21:38.760 First of all, I'm not your guru.
01:21:39.740 But you also say, look, if this is what we're doing to your body, and you're showing-
01:21:47.040 Well, you're doing it.
01:21:47.120 I'm just showing it.
01:21:47.660 Right, right, right.
01:21:48.100 But you're showing how it all works.
01:21:51.860 And it's-
01:21:52.980 And by the way, your son, like, he could have just watched that, but he participated fully.
01:21:57.120 He got himself in those states.
01:21:58.480 He starts to realize who he really is.
01:22:00.440 No.
01:22:00.720 And he's still got a lot of learning and stuff to go in his life, but he has a totally
01:22:04.320 different foundation to look at life through.
01:22:06.340 Yeah.
01:22:06.480 Because his biochemistry has changed, and it wasn't with drugs.
01:22:09.040 Right.
01:22:09.500 And Tanya and I, I mean, she said, we're not going to walk on fire.
01:22:12.940 I'm not going to walk on fire.
01:22:13.920 I'm not going to walk on fire.
01:22:15.180 And I told her before we went, I said, you know those people that wear the cheese block
01:22:19.540 hats, you know, the Green Bay Packers?
01:22:21.820 I said, if you're going to Tony Robbins, you have to just put yourself in that mindset.
01:22:27.140 I'm just going to wear a big cheese block hat, and I'm going for it.
01:22:30.300 I don't care.
01:22:32.060 And-
01:22:32.220 But as you know, we don't push anybody to do it.
01:22:33.420 People all say, I'm not going to do it.
01:22:34.740 And then they get in the environment, and they're in a different state.
01:22:36.940 Yeah.
01:22:37.400 And of course, it's not about the fire walk.
01:22:39.200 It's about whatever stops you in life.
01:22:41.160 That's the fire.
01:22:41.720 Yeah, right.
01:22:42.080 It's like this thing that normally stops you is fear, and you learn how to snap out of
01:22:45.260 it and do it anyway.
01:22:46.840 You know, I used to use skydiving in the beginning, but it got hard to get 10,000 people in the
01:22:51.080 middle of the sky over New York City in the middle of the night, you know?
01:22:53.520 So I had to find other metaphors.
01:22:54.800 Right, right.
01:22:55.160 And when people are at home, I can't.
01:22:56.360 I'm all starting fires around the world in, you know, 500 countries.
01:22:59.680 So we do woodbreaking.
01:23:01.020 We show them something normally, right?
01:23:02.800 You take a year to learn, and they do it in a few minutes, but we use it as a metaphor
01:23:05.700 of breaking through what's stopping.
01:23:07.080 Correct.
01:23:07.580 And then it becomes more physical instead of just intellectual.
01:23:09.820 Yeah, it wasn't.
01:23:11.420 What was so great is she did it for a different reason.
01:23:13.940 I did it for a different reason.
01:23:14.980 Yeah.
01:23:15.120 And it was, what's your worst fear that's going to stop you?
01:23:20.200 Yeah.
01:23:21.000 And hot coals.
01:23:24.160 You know, it's not my worst fear, but that stops you.
01:23:27.100 You get your attention.
01:23:28.460 And once you walk across them, it just changes.
01:23:32.760 Yeah, because your brain goes, if I can get myself through this thing that I once thought
01:23:35.740 was impossible or at least difficult, what else do I think is impossible or difficult that
01:23:39.600 I can also crush with just a few changes in strategy?
01:23:42.320 Yeah.
01:23:42.520 That's the value of it, so that's why I use it as a metaphor.
01:23:44.700 But as you know, that happens the first night of the four-day program, and people think
01:23:47.820 that's going to be the peak.
01:23:49.260 And, you know, day three, day four, it's a whole different level than they ever dreamed
01:23:52.640 of.
01:23:52.900 You know, it's fun to do.
01:23:54.000 All right.
01:23:54.500 We didn't have a chance to talk about, you got a new book out on investing.
01:23:58.560 Jeez.
01:23:59.780 You've got a seminar you're doing for free.
01:24:02.580 Yes.
01:24:03.020 I'd love to mention that.
01:24:03.960 Yeah, go ahead.
01:24:04.820 So every year since COVID, when, you know, I was doing my seminars in their stadiums, and then
01:24:09.700 governor, you know, from California, who is an interesting guy of different belief structures,
01:24:17.000 but I know Gavin well.
01:24:18.580 His team calls up and says, oh, by the way, your stadium of, you know, 12,500 people, you
01:24:23.080 know, 15,000 maybe, you only put 100 people in it.
01:24:26.220 Like, what?
01:24:27.800 You know?
01:24:28.560 So it's like, and then he shut down on California.
01:24:30.320 So my thing was, screw it, we're going to Vegas.
01:24:32.500 They'll never shut down Vegas, right?
01:24:34.280 So I get all 12,500 people, by the time it was 13,000 people, to go, they're going
01:24:38.720 to fly to Vegas.
01:24:39.380 And one week out, they shut down Vegas.
01:24:41.360 So I was like, we're going to Texas, right?
01:24:43.180 You know, you live in Texas.
01:24:44.400 Yeah.
01:24:44.900 Governor there, he's tough.
01:24:46.240 Yeah.
01:24:46.500 He says he's not going to do this.
01:24:48.040 And I know a friend there, I was a church, 14,000 people.
01:24:50.340 We'll use this church.
01:24:51.420 This will be great.
01:24:52.180 We move everybody to Texas.
01:24:53.700 Two weeks out, they shut down Texas.
01:24:55.680 So then I go, movie theaters.
01:24:56.760 At least we can do like 1,300 movie theaters.
01:25:00.340 We'll put, because they only put 10 people in it.
01:25:02.140 10 people each, but they'll have a big screen to have this great sound and music.
01:25:06.040 It'll still be there.
01:25:06.920 We'll deliver for them.
01:25:07.800 They don't even have to travel.
01:25:08.740 This will be really easy, right?
01:25:09.840 They shut down the movie theaters.
01:25:11.320 So after all of that crap, I basically said, I've got to build a studio and I've got to
01:25:16.740 find a way to engage people at home, no matter what the hour is, engage them.
01:25:20.860 And I honestly didn't even know if I could do it, but I felt like I had to.
01:25:23.800 And the first thing I did was I said, first, people need us right now.
01:25:27.740 They're trapped at home.
01:25:28.700 Um, I said, I'm going to do a seminar requires no money, no travel, no anything.
01:25:33.280 And we got to make a difference for people.
01:25:34.780 And it was unbelievable.
01:25:36.020 We decided to do this, you know, three and a half day program and it was just three hours
01:25:39.860 a day, but we gave people so many great tools.
01:25:42.380 And the first one, we had half a million people.
01:25:44.160 The next year we had 750,000.
01:25:46.040 Last year, we had 1.5 million people from 195 countries, every country in the world.
01:25:50.100 And the stories like, like there was a man there, um, um, that, um, would never come to
01:25:56.760 a seminar.
01:25:57.260 He weighed 700 pounds.
01:25:59.800 He's in bed.
01:26:00.880 He hasn't made a bed in six years.
01:26:02.720 He has to wear an oxygen mask.
01:26:04.060 He can't go to the bathroom.
01:26:05.120 It has to be done where he is.
01:26:06.180 Right.
01:26:06.940 And so it was free and somebody put it on the screen for him.
01:26:10.700 And so he watched, and then he raised his hand and called.
01:26:13.180 So I bring people up on the screen and interact with him.
01:26:15.900 He's in bed and I'm having this conversation with him about what happened.
01:26:18.260 And he'd been injured and he took these drugs and then it broke him down in his body.
01:26:22.100 And I was just showing him that you don't have to settle.
01:26:24.860 It doesn't matter.
01:26:25.440 He's such a perfect example.
01:26:26.640 And so I gave him some simple things to do.
01:26:28.260 So he took like this iron rod and started doing the super light rod back and forth here.
01:26:32.920 Anyway, I told him, you get, you're going to do these things and you lose enough weight
01:26:36.540 that you're going to get to the bathroom.
01:26:37.580 And then you lose enough weight.
01:26:38.960 You can walk down the stairs.
01:26:40.060 You lose enough weight.
01:26:40.720 You can drive a car and I'll fly you to my seminar and you'll walk on fire with us.
01:26:44.360 And we'll have a good time.
01:26:45.060 Right.
01:26:45.220 So he's lost 310 pounds.
01:26:48.420 He, within three months, made it to the bathroom for the first time.
01:26:51.220 He no longer wears oxygen masks.
01:26:52.700 They told him I have to do that the rest of his life.
01:26:54.680 There was a woman that was on the side of the road here in Florida.
01:26:58.020 She got kicked out of her rent or apartment because they're going to sell it or whatever.
01:27:02.620 And she didn't have the resources.
01:27:04.220 So she's under an underpath watching this.
01:27:07.100 And we have a million and a half people and they're all over the world.
01:27:09.460 And we build a community now with all these people who help each other.
01:27:12.720 So people start showing up, finding out where she is, helping her find a place.
01:27:16.420 We had this guy named Rico.
01:27:17.500 I just saw him last week.
01:27:19.060 Two years ago, he went to this program we did, you know, for free.
01:27:22.640 And he was just out of prison, tattoos everywhere, very intense character.
01:27:26.800 And had been very abusive to women in his life and had a baby girl who he could not see.
01:27:32.740 And he went through this huge transformation for the program.
01:27:35.200 And it's been two years.
01:27:36.540 And guess what?
01:27:37.180 He was watching, he was driving a truck.
01:27:38.940 So he pulled over and he was watching in the truck for this program for three days,
01:27:42.360 you know, for a couple hours a day, two and a half hours a day.
01:27:44.540 And anyway, now he's got full custody of his daughter.
01:27:48.160 He actually coaches other people who get out of prison.
01:27:51.140 I mean, he's this incredible transformation.
01:27:53.400 People, a woman who, you know, lost her two-year-old daughter to cancer and just couldn't get over it,
01:27:59.160 turned around.
01:28:00.280 People growing their business, you know, 130%.
01:28:02.840 So it's been fun.
01:28:04.320 And so I'm doing it one more this year.
01:28:06.040 It's coming up January 25th through 27th.
01:28:08.980 And it's called the Time to Rise Summit.
01:28:10.760 And all it is is each day for about two and a half, three hours,
01:28:13.780 instead of going to a movie or sitting on your tail,
01:28:16.120 we're going to get you to get a plan, not some news resolutions,
01:28:19.020 and show you the strategies to how to first change your energy.
01:28:22.040 Because low energy, you don't do anything.
01:28:24.120 You're not going to be a great partner in life.
01:28:26.160 You're not going to have great relationships.
01:28:27.540 You're not going to have a great business.
01:28:28.760 So we show you the tools to maximally change that.
01:28:31.260 What do we do to change your emotions?
01:28:32.520 Because if you're frustrated or fearful about the world,
01:28:35.080 you're not going to make progress.
01:28:36.180 So we give you real tools.
01:28:37.560 You practice them.
01:28:38.500 And I give you a challenge each day.
01:28:39.980 This is what you're going to do today.
01:28:41.340 Tomorrow, we'll come back.
01:28:42.640 You use it.
01:28:43.240 Let's see what you did.
01:28:44.000 We'll go to the next step.
01:28:45.140 We do it around their finances.
01:28:46.420 We do it around their career.
01:28:47.380 So we try to hit the areas that matter most.
01:28:49.380 And I love it.
01:28:51.080 And to have a million and a half people in 195 countries,
01:28:53.060 which is every country in the world,
01:28:54.480 and then see the community and how they support each other is amazing.
01:28:57.380 So anyone can go.
01:28:58.500 You go to timetorisesummit.com.
01:29:01.800 Timetorisesummit.com.
01:29:02.880 There's no charge for it whatsoever.
01:29:04.700 And being in common, it's just my way of trying to give back.
01:29:06.620 And I love doing it.
01:29:07.980 And a lot of people love that and doing other seminars and things with us.
01:29:11.740 But whether they do or not, we take care of everybody,
01:29:13.540 which I'm excited about.
01:29:14.180 And then you mentioned this book, which is The Holy Grail of Investing.
01:29:18.380 And I've written three number one bestsellers to New York Times in a row.
01:29:22.220 But the two of them were financial.
01:29:23.600 This is the third in the trilogy, the final one.
01:29:25.800 The first one I wrote because it was 2008.
01:29:28.340 I was so angry because I worked with Paul Tudor Jones, for example,
01:29:32.380 one of the top 10 traders in history.
01:29:34.720 In 1987, when the stock market dropped 20% in a day,
01:29:37.880 still the largest percentage in a day.
01:29:39.980 He made over 100% for his clients over that year.
01:29:42.120 Just unbelievably brilliant man.
01:29:44.180 So I've worked with him for about 24 years.
01:29:47.120 And he gives me the details every day we meet.
01:29:50.100 So I've learned a lot, at least from a genius like that.
01:29:54.160 But I thought to myself, when I saw people losing their 401Ks
01:29:58.320 and they're losing their homes and my barber was messed up,
01:30:02.600 my billionaire clients were messed up in 2008, 2009.
01:30:05.140 I thought somebody's going to do something.
01:30:06.980 No, they gave more money to the people that almost destroyed the system,
01:30:09.640 as you know.
01:30:10.420 So I was like, I don't have all the answers,
01:30:12.320 but I have one good thing I have access.
01:30:14.860 So I said, I'm going to interview 50 of the smartest people in the world financially.
01:30:18.940 All started from nothing.
01:30:20.720 Warren Buffett, Ray Dahlia, Carl Icahn, Paul Tudor, all these guys.
01:30:24.020 And I'm going to see what's the common denominator.
01:30:25.580 That's what I'm good at, taking complex and making it simple.
01:30:28.180 My billionaire clients will like this,
01:30:29.540 but I want something the average person can do.
01:30:31.320 So I wrote this 670-page monster book
01:30:34.080 that can take you from nothing to where you want to be.
01:30:36.720 It's been the best-selling book of its type
01:30:38.300 in the financial category over these years.
01:30:40.460 Then I wrote one called Unshakeable
01:30:41.900 to prepare people for when I knew what was going to happen.
01:30:45.500 No one knew when.
01:30:46.240 I knew it was going to be COVID.
01:30:47.080 But you know there's going to be,
01:30:48.220 we've had too long a bull market.
01:30:49.780 There's going to be a bear market.
01:30:50.920 People are going to be afraid.
01:30:51.720 I want to lose.
01:30:52.260 I wrote this book because so many people
01:30:56.640 don't think it's possible to win anymore.
01:30:58.940 My other books will show you how to win,
01:31:00.580 but there's an area that can speed up
01:31:02.720 the time in which you achieve.
01:31:04.060 And most people are completely unaware of it.
01:31:06.360 And it started with a conversation with Ray Dalio,
01:31:08.500 who's one of the greatest hedge fund managers in the world.
01:31:11.300 He manages almost $190 billion in business.
01:31:13.820 He manages pension funds.
01:31:14.920 He's a genius.
01:31:15.880 He's most successful.
01:31:17.020 Like 2008, when the market's down,
01:31:18.920 whatever it was, 34, 35%,
01:31:20.540 he was up like 7%, 8% to give you an idea.
01:31:23.180 Just a smart man.
01:31:24.280 He became a good friend.
01:31:25.620 And I asked him a question one day,
01:31:27.120 and I said, I prepared for like 14 hours
01:31:29.380 to do this hour interview,
01:31:30.740 which went three and a half hours.
01:31:32.760 Because he knew I understood.
01:31:34.620 So we went back and forth, pitching and catching.
01:31:36.500 And one of my final questions was,
01:31:37.960 what is the single most important principle of investing
01:31:41.060 that you believe could make the biggest difference
01:31:43.600 in anybody's life?
01:31:44.380 And he said, Tony, I struggled with that for 20 years.
01:31:48.260 I'm going to tell you the holy grail of investing.
01:31:51.600 That's where it comes from.
01:31:52.680 And he said, it's pretty simple.
01:31:55.020 He said, if you want bigger returns
01:31:57.540 so you can have financial freedom,
01:31:59.060 you usually have to take bigger risks.
01:32:00.800 Correct.
01:32:01.380 And he said, you know,
01:32:02.420 because I just interviewed all these people,
01:32:04.500 that the number one focus,
01:32:05.580 the most, the best financial people in the world
01:32:07.260 is not losing money.
01:32:08.320 Right.
01:32:08.840 It's not making money.
01:32:09.780 It's not losing money
01:32:10.520 because they know if you lose 50%,
01:32:12.040 you got to make 100% to get even on that stock
01:32:14.080 or that business.
01:32:14.760 He goes, you also know that we all know
01:32:17.880 asset allocation is everything.
01:32:19.300 And asset allocation is a big word for your audience,
01:32:21.180 but I know many of them are sure of it.
01:32:22.640 I know what it is.
01:32:23.100 It simply means whatever money you have,
01:32:25.360 $1,000 to invest, $10 million to invest.
01:32:27.840 What percentage are you going to put in a bucket of things
01:32:30.200 that are low risk
01:32:31.260 and probably not as high a return,
01:32:32.660 so it takes longer to get there, but it's safer?
01:32:35.320 What goes in a bucket of where it's more risk,
01:32:37.560 maybe more upside,
01:32:38.460 but you could also lose, right?
01:32:40.220 And so different assets fit that.
01:32:41.920 And do you do 50-50, 70-30, 80-20?
01:32:44.780 And that's related to when you need the money,
01:32:47.260 your age, what's your risk tolerance,
01:32:49.720 a variety of elements, right?
01:32:51.700 And he goes, and the fourth thing I know you know,
01:32:53.800 and it's called asymmetrical risk reward.
01:32:55.960 The illusion people have is
01:32:57.700 that the billionaire people took gigantic risks.
01:33:00.960 Because if you look at somebody like,
01:33:02.820 do you know Richard Branson?
01:33:04.160 Oh, yeah.
01:33:04.840 You know Richard, right?
01:33:05.980 Give it a go, Mr. Give it a go.
01:33:07.960 Give it a go.
01:33:08.920 Let's try anything, right?
01:33:10.740 Risk his life on a balloon,
01:33:12.380 risk his life on a boat,
01:33:13.460 risk his life going to space.
01:33:15.120 But when it comes to investing,
01:33:16.260 uh-uh-uh.
01:33:16.880 His whole focus is asymmetrical risk reward.
01:33:19.700 How do we have the least amount of risk
01:33:21.240 humanly possible with the most upside?
01:33:24.340 Paul Tudor Jones would make investments,
01:33:26.840 and I helped to do some turnarounds
01:33:28.660 with having a challenge 22 years ago.
01:33:31.020 He would only invest in those days,
01:33:32.860 I'm going to invest the dollar
01:33:33.720 only if I think I can make five.
01:33:35.700 That's not easy to find.
01:33:36.760 But if I'm wrong,
01:33:38.480 I can risk another dollar
01:33:39.640 and still make four.
01:33:40.720 It could be wrong four times out of five
01:33:42.180 and be okay.
01:33:43.200 Versus someone trying to get
01:33:44.200 a 10 or 20% return.
01:33:45.740 So that's asymmetrical risk reward.
01:33:47.280 Richard Branson,
01:33:47.880 the reason I bring him up is
01:33:48.900 when he took on,
01:33:50.180 you know,
01:33:50.760 British Airways
01:33:51.760 and decided he's going to start an airline,
01:33:54.140 his biggest risk
01:33:55.360 was buying these giant Boeing airplanes.
01:33:58.000 Correct.
01:33:58.620 He took a year and a half
01:33:59.820 to negotiate with Boeing
01:34:00.800 and said,
01:34:01.380 I'm going to buy all these airplanes,
01:34:02.780 but your part of the deal is
01:34:04.380 if a year from now I don't make it,
01:34:06.380 you've got to take all the planes back
01:34:07.620 and there's no loss to me.
01:34:08.920 Wow.
01:34:09.200 And he pulled that off.
01:34:10.380 Wow.
01:34:10.840 So that's how these people think.
01:34:12.760 No risk,
01:34:13.580 all upside.
01:34:14.720 And then the last one
01:34:15.920 is diversification.
01:34:16.740 So he said,
01:34:17.080 I know,
01:34:17.480 because we've talked about
01:34:18.120 these four things,
01:34:19.320 whether you're talking about
01:34:19.960 macro traders
01:34:20.660 or people that,
01:34:21.640 you know,
01:34:21.880 buy for value,
01:34:23.200 these are the things
01:34:23.940 they all agree on.
01:34:25.220 He goes,
01:34:25.720 Tony,
01:34:26.100 I've looked at
01:34:27.540 that asset allocation,
01:34:28.800 that's how you don't lose money
01:34:29.760 and how to do it
01:34:30.780 and diversification
01:34:31.920 and I found this formula.
01:34:34.060 If you can find,
01:34:35.060 here's the holy grail,
01:34:36.260 if you can find
01:34:36.780 eight to 12
01:34:38.200 non-correlated
01:34:39.880 or uncorrelated investments,
01:34:41.820 you reduce your risk
01:34:42.760 by 80%
01:34:43.720 and you keep your upside
01:34:44.740 or increase it.
01:34:46.120 Now,
01:34:46.640 what does that mean?
01:34:48.240 Well,
01:34:48.480 most people know
01:34:49.240 that when things are going well,
01:34:50.560 people tend to put their money
01:34:51.380 in stocks
01:34:51.920 because they have
01:34:52.440 more growth potential
01:34:53.140 and when they're
01:34:53.580 a little more concerned,
01:34:54.360 they put a little more money
01:34:55.160 in stocks.
01:34:56.120 If you go to a traditional
01:34:57.240 financial planner,
01:34:58.100 they'll say,
01:34:58.500 we're going to do 60-40
01:34:59.700 or 50-50
01:35:00.680 and so forth.
01:35:01.980 But what happens is
01:35:03.260 they're not usually correlated,
01:35:04.920 but they are
01:35:05.660 in tough times.
01:35:07.500 2020,
01:35:08.040 they both went to the floor.
01:35:09.360 2008,
01:35:09.880 and if you go to your broker,
01:35:10.800 they'll say,
01:35:11.260 well,
01:35:11.540 you know,
01:35:11.920 this just never happens.
01:35:12.940 No,
01:35:13.040 it happens every time.
01:35:14.780 And he explained to me
01:35:15.820 why that happened.
01:35:16.520 I won't go through
01:35:16.860 the details of it,
01:35:17.640 but he said,
01:35:18.260 if you can find
01:35:19.380 these uncorrelated investments,
01:35:21.740 it is the only free lunch.
01:35:24.460 Imagine being able
01:35:25.220 to double
01:35:26.160 or triple the tempo
01:35:27.140 you wish you get
01:35:27.700 to your goals
01:35:28.340 because you get higher returns
01:35:29.640 but not having higher risk.
01:35:30.940 It's unheard of.
01:35:32.000 So he told me that
01:35:32.880 and then it's hard
01:35:33.540 to find those 8 to 12,
01:35:35.160 which is why I wrote this book.
01:35:36.340 But also,
01:35:36.780 I went to J.P. Morgan.
01:35:37.740 I was a speaker there
01:35:38.380 at their alternative
01:35:39.380 investment conference.
01:35:40.080 You have to be a billionaire to go.
01:35:41.800 And Ray was right in front of me
01:35:43.480 speaking right before me
01:35:44.420 and someone asked him
01:35:45.660 a similar question.
01:35:46.420 What's the most important
01:35:47.220 kind of principle?
01:35:47.880 And he went through
01:35:48.700 the whole thing,
01:35:49.380 the holy grail of investing.
01:35:50.400 And I watched all these billionaires
01:35:51.380 who weren't taking notes
01:35:52.100 the whole time
01:35:52.520 drop their heads
01:35:53.200 and write like crimson.
01:35:54.500 This is such a simple principle.
01:35:56.100 But here's the problem
01:35:57.040 that most people don't realize.
01:35:59.320 Your asset allocation,
01:36:00.320 where you put money,
01:36:00.920 makes all the difference.
01:36:02.740 High net worth people
01:36:03.720 have 46% of their money,
01:36:05.640 not in public markets,
01:36:07.300 but they have 46% of their money
01:36:08.800 on average,
01:36:09.420 latest report,
01:36:10.460 in private equity,
01:36:12.120 private credit,
01:36:12.840 and private real estate.
01:36:15.140 There used to be 8,000 companies
01:36:16.920 you could invest
01:36:17.380 in the stock market.
01:36:18.140 Now there's 3,700.
01:36:19.940 The S&P 500,
01:36:22.220 25% of the total value
01:36:24.000 of those 500 companies
01:36:24.880 comes from five companies.
01:36:26.040 Wow.
01:36:26.500 That's how imbalanced
01:36:27.180 it is right now.
01:36:28.360 And so we're in a world,
01:36:29.480 and if you go to the Russell 2000,
01:36:31.060 I think it's 40% of them
01:36:32.100 don't make money.
01:36:32.980 They're betting on the future
01:36:34.040 for them, right?
01:36:34.840 So you've got a limited number
01:36:35.860 of options in everybody
01:36:36.960 pouring their money,
01:36:37.600 especially when bonds
01:36:38.400 were giving you nothing.
01:36:39.580 Everybody's taking
01:36:40.120 more and more risk, right?
01:36:41.180 So how do you find
01:36:43.400 these non-correlated investments?
01:36:44.700 And then I started to see
01:36:46.100 in the last 35 years,
01:36:47.800 this is what I want
01:36:48.260 your viewers and listeners
01:36:49.320 to hear.
01:36:50.560 If you want to speed up
01:36:51.720 the tempo of getting
01:36:52.360 where you want to go,
01:36:52.900 you can't put everything
01:36:53.540 in private equity
01:36:54.140 or private credit,
01:36:54.920 but just give you a balance.
01:36:56.640 In the last 35 years
01:36:57.900 in global markets,
01:36:58.920 private equity,
01:36:59.700 average private equity
01:37:00.620 has out surpassed
01:37:01.980 public markets
01:37:02.620 for 35 straight years
01:37:04.060 all over the world.
01:37:04.780 So I'll give you an example
01:37:05.560 that most people know
01:37:06.560 in the US,
01:37:07.060 the S&P 500.
01:37:07.840 it's averaged
01:37:09.660 for 35 years,
01:37:10.520 9.2%.
01:37:12.040 Now, if you're getting 5%,
01:37:13.300 it takes 14 years
01:37:14.280 to double your money.
01:37:14.980 But when you're getting 9%,
01:37:16.260 wow, you know,
01:37:18.060 you can start doubling
01:37:18.740 your money pretty damn quick.
01:37:20.160 You're in eight years, right?
01:37:22.080 But the average private equity
01:37:23.680 during that same time
01:37:24.560 of 35 years
01:37:25.300 average was 14.2.
01:37:27.760 So what that means
01:37:28.900 is you're getting
01:37:29.880 50% greater returns
01:37:31.560 compounded year after year.
01:37:33.120 So here's how you can understand
01:37:34.320 it if you didn't hear
01:37:34.920 anything else I said.
01:37:36.360 A million dollars,
01:37:37.380 if you put it in the S&P 500
01:37:38.540 35 years ago
01:37:39.340 and forgot about it,
01:37:40.280 it's worth $26 million today
01:37:42.480 without you doing anything.
01:37:44.440 If you put it in private equity,
01:37:46.060 not the top people,
01:37:47.220 which I interviewed
01:37:47.720 for the book,
01:37:48.280 the average, 14.2,
01:37:50.320 you have 139 million
01:37:51.580 in the same time
01:37:52.380 with the same amount of money.
01:37:53.480 Unbelievable.
01:37:54.300 So that's why
01:37:56.060 their asset allocation
01:37:57.420 is different.
01:37:57.920 The average person
01:37:58.540 has less than 5%
01:37:59.480 of their assets
01:38:00.060 in private credit,
01:38:01.060 private real estate.
01:38:01.880 They have it in REITs,
01:38:02.800 so they have it in those areas
01:38:03.680 and they tend to get correlated.
01:38:05.240 So once I learned that,
01:38:06.220 then I was sitting down one day,
01:38:07.740 it's like,
01:38:08.000 I knew this.
01:38:08.820 You know it.
01:38:09.380 We travel in similar circles.
01:38:11.120 It's like,
01:38:11.480 boy,
01:38:11.720 there's some managers
01:38:12.400 that are the best in the world,
01:38:14.080 but trying to get in there,
01:38:15.600 it doesn't matter
01:38:16.140 that you have money
01:38:16.700 because all the pension funds
01:38:18.080 get it first
01:38:18.640 and the ultra-wealthy people
01:38:19.920 get it first.
01:38:20.820 It's kind of like
01:38:21.420 being outside the velvet rope
01:38:22.740 at a good club in New York
01:38:23.820 and you got the money,
01:38:24.700 but you don't got the looks.
01:38:26.660 You don't know the people.
01:38:28.140 I don't care how much money I have.
01:38:29.220 You're not getting in this place, right?
01:38:30.620 So I would get little pieces
01:38:32.140 of these companies,
01:38:33.140 but it's like
01:38:33.760 if you want to buy
01:38:34.300 one of those newest Ferraris
01:38:35.560 that they're doing,
01:38:36.600 the specialty Ferrari,
01:38:37.380 it's pre-sold to other Ferrari owners
01:38:38.880 before you even get there.
01:38:39.480 Correct.
01:38:40.200 So I was so frustrated.
01:38:41.340 I was talking to one
01:38:41.920 of Paul Tudor Jones' partners
01:38:43.020 who went on
01:38:43.740 to start his own company.
01:38:45.300 I said,
01:38:46.480 you know,
01:38:46.760 like,
01:38:46.980 what's your experience?
01:38:48.000 He goes,
01:38:48.320 Tony,
01:38:48.760 even,
01:38:49.220 I was around Paul,
01:38:49.920 there's,
01:38:50.120 you know,
01:38:50.320 it's limited,
01:38:50.920 but I'll let you in a secret
01:38:52.980 where I put most of my money.
01:38:54.860 This guy's really brilliant.
01:38:55.820 So I'm like leaning forward,
01:38:56.960 right?
01:38:57.560 Really sophisticated man.
01:38:59.180 He goes,
01:38:59.520 there's this company in Houston
01:39:00.860 called Kaz.
01:39:02.760 He's easy.
01:39:03.200 I was like,
01:39:03.520 Houston?
01:39:04.040 I was waiting to say
01:39:04.560 Singapore,
01:39:05.240 London,
01:39:05.920 New York,
01:39:06.420 Connecticut,
01:39:06.800 right?
01:39:07.200 He goes,
01:39:07.580 yes,
01:39:07.760 they're off the beaten path,
01:39:08.500 but they're the best at this.
01:39:09.900 He said,
01:39:10.460 they're not the only ones,
01:39:11.160 but they're one of the best.
01:39:12.460 He said,
01:39:12.980 there is a way for you
01:39:13.960 where you don't have to try
01:39:14.940 to get in those funds,
01:39:16.360 where you can own
01:39:17.760 a piece of the company
01:39:18.660 that owns all those funds.
01:39:20.620 See,
01:39:20.880 these companies make so much money.
01:39:22.340 If you look at the Fortune 400,
01:39:23.780 the wealthiest people in the world,
01:39:24.940 and I said,
01:39:26.080 which industry
01:39:27.480 has the most billionaires?
01:39:29.300 Most people tell me
01:39:30.040 tech or real estate.
01:39:31.100 They're both wrong.
01:39:32.060 It's financial services,
01:39:33.120 but it's not hedge funds
01:39:33.900 that go up and down.
01:39:35.300 It's private equity
01:39:36.160 because what do they do different?
01:39:38.620 Different than 20 years ago
01:39:39.880 where they're just trying
01:39:40.360 to take advantage.
01:39:41.060 Today,
01:39:41.560 I love the philosophy.
01:39:42.460 They find a company
01:39:43.240 and instead of trying
01:39:43.660 to buy a stock
01:39:44.180 as cheap as they can
01:39:44.860 in the right timing,
01:39:45.880 they buy a company
01:39:46.560 as well as they can
01:39:47.280 and then they add
01:39:48.420 massive value.
01:39:49.780 They bring in a new CEO,
01:39:51.040 new technology,
01:39:51.980 new marketing,
01:39:52.620 new whatever,
01:39:53.140 and they grow the business
01:39:54.520 and then they sell it
01:39:55.920 for a nice multiple
01:39:56.880 either publicly
01:39:58.160 or to a bigger company
01:39:59.700 and the returns
01:40:01.020 they get are ridiculous.
01:40:02.380 So,
01:40:02.580 I interviewed 13
01:40:03.620 of the kings
01:40:05.420 of private equity,
01:40:06.340 private credit,
01:40:07.240 and private real estate
01:40:08.440 and these are guys
01:40:09.660 like Robert Smith.
01:40:11.060 He created this
01:40:12.220 little company
01:40:12.680 called Vista
01:40:13.340 that's a $100 billion fund.
01:40:15.860 He started with nothing.
01:40:17.220 He is the most brilliant
01:40:18.580 guy you'll ever meet
01:40:19.200 and the nicest
01:40:19.780 human being you'll ever meet
01:40:20.600 and I got in their heads
01:40:22.000 just like I did
01:40:22.700 in those previous books
01:40:23.400 but how do you do
01:40:24.220 the alternative investments
01:40:25.420 and it's so exciting.
01:40:27.460 So,
01:40:27.620 for example,
01:40:29.080 if you put your money,
01:40:30.100 if you can get your money
01:40:30.820 in one of these,
01:40:31.260 they call you a limited partner
01:40:32.340 if you're an investor.
01:40:33.160 If you own the company
01:40:33.940 or you're the CEO
01:40:34.800 or C-suite,
01:40:35.720 you're a general partner,
01:40:36.640 right?
01:40:37.780 So,
01:40:38.220 hard to get in
01:40:38.700 as a limited partner
01:40:39.340 but you can buy a slice
01:40:41.500 if you know the right ways
01:40:42.700 of the general partnership
01:40:43.680 and so here's what they get.
01:40:44.840 They get 2% of your money
01:40:45.920 and it's locked up
01:40:46.520 for five years.
01:40:47.120 That's why you won't
01:40:47.520 put all your money here
01:40:48.140 because it's not liquid
01:40:48.980 but for lack of liquidity
01:40:50.500 you get better returns overall,
01:40:52.040 right?
01:40:53.200 So,
01:40:53.940 they're going to make
01:40:54.400 2% a year on,
01:40:55.380 let's say,
01:40:55.860 a billion dollar fund.
01:40:56.740 That's a small,
01:40:57.480 small fund,
01:40:58.020 right?
01:40:58.700 A billion dollar fund,
01:40:59.760 they're going to have
01:41:00.200 $20 million a year
01:41:01.100 for five years.
01:41:01.680 How would you like
01:41:02.000 to have $100 million
01:41:02.660 of income
01:41:04.100 that was guaranteed
01:41:04.840 for five years?
01:41:06.060 Whether they do well
01:41:06.860 or not,
01:41:07.140 that's what they get
01:41:07.720 but then they get
01:41:08.240 20% of the upside
01:41:09.400 and most of these firms
01:41:11.000 can grow from a billion
01:41:12.200 to $2 billion
01:41:12.960 in five years.
01:41:15.060 They get 20%,
01:41:15.860 so they make
01:41:16.420 $200 million
01:41:18.000 on the growth.
01:41:19.460 They make
01:41:19.780 $300 million
01:41:21.480 on a billion dollars
01:41:22.560 by just growing it.
01:41:23.380 Now,
01:41:23.540 these are firms now
01:41:24.280 that,
01:41:24.780 there's one firm
01:41:25.380 we started,
01:41:25.880 I think they had,
01:41:27.200 I think they were
01:41:27.740 at $4 billion
01:41:28.640 and now they're
01:41:29.220 like at $22 billion
01:41:30.640 and you can only imagine
01:41:32.640 level of profitability.
01:41:33.320 So,
01:41:33.540 I get the 2%
01:41:34.560 ongoing income
01:41:35.500 and I don't run
01:41:36.340 the business
01:41:36.820 and I get the 20% upside
01:41:38.540 and I get a piece
01:41:39.640 of all their funds,
01:41:41.320 the ones they did
01:41:41.900 in the past
01:41:42.300 when there's low inflation,
01:41:43.340 the ones now
01:41:43.860 with higher inflation,
01:41:44.760 the one they'll do
01:41:45.300 in the future as well.
01:41:46.480 If the business
01:41:47.240 ever gets sold,
01:41:48.980 I get a multiple
01:41:49.820 on the business
01:41:50.580 that they sell.
01:41:51.560 It's one of my
01:41:52.100 favorite things in life.
01:41:53.460 Now,
01:41:54.220 I got excited about this
01:41:55.080 but how can you tell
01:41:55.940 the general public?
01:41:57.380 There's about a dozen
01:41:58.340 of these.
01:41:58.720 You can easily
01:41:59.260 meet the formula
01:41:59.900 that he teaches
01:42:00.640 for Holy Grail
01:42:01.260 as long as it's not
01:42:02.340 just public markets.
01:42:03.080 By the way,
01:42:03.560 those high net worth people,
01:42:05.480 46,
01:42:06.080 47% in private equity,
01:42:07.920 private credit,
01:42:08.820 private real estate,
01:42:09.640 29% in the public markets.
01:42:10.980 You still need liquidity
01:42:11.840 and I do that as well.
01:42:13.280 But what was really interesting
01:42:14.580 was you look around
01:42:16.160 and you see what's happened
01:42:17.760 within that marketplace
01:42:18.720 and you start to say,
01:42:19.760 well,
01:42:19.920 how could I get this
01:42:20.680 to the average person?
01:42:22.800 Couldn't get in before.
01:42:24.780 Congress did something
01:42:25.780 really wonderful.
01:42:26.640 The House did.
01:42:27.680 Whoa.
01:42:28.060 I know, amazing.
01:42:29.080 Stop the press.
01:42:29.700 And it was bipartisan
01:42:30.640 and it just happened
01:42:31.860 just in the last six months
01:42:32.940 and now the Senate's
01:42:33.860 taking it up
01:42:34.320 and it looks like
01:42:34.720 it's going to pass.
01:42:35.740 The House has already passed it
01:42:36.760 and here's what it is.
01:42:38.020 It is so unfair,
01:42:39.300 in my opinion,
01:42:40.080 to have only wealthy people
01:42:41.700 have investments
01:42:42.780 that have the greatest return
01:42:43.860 and that's what
01:42:44.280 the government does.
01:42:45.000 You have to be
01:42:45.540 an accredited investor.
01:42:47.080 Have a million dollars
01:42:48.060 of net worth,
01:42:49.080 not counting your house,
01:42:50.360 $200,000 in income.
01:42:51.700 That's the basis, right?
01:42:52.540 One of the two.
01:42:53.660 And it's like,
01:42:54.640 so the richest people
01:42:55.900 get richer.
01:42:56.480 It's like so unfair.
01:42:58.100 Somebody in Congress
01:42:58.880 got that idea
01:42:59.660 and they bipartisan passed it
01:43:01.340 and here's what
01:43:01.860 they came up with.
01:43:02.940 You can take a test now
01:43:04.100 and if you can pass the test,
01:43:06.300 you get access
01:43:06.720 to those investments
01:43:07.460 and become an accredited investor
01:43:08.600 which I think is so great
01:43:09.880 because I know a lot of people
01:43:10.800 you probably do too.
01:43:11.560 They were good in business.
01:43:12.660 They're not a good investor.
01:43:13.660 They're not a sophisticated investor
01:43:14.660 but they have the money
01:43:15.740 so they get access.
01:43:16.920 So now these things
01:43:17.700 are accessible,
01:43:18.640 becoming accessible.
01:43:19.500 Now the push is
01:43:20.120 to get it available
01:43:20.760 for people's 401k.
01:43:22.040 So there's going to be
01:43:22.540 a huge change
01:43:23.600 in the marketplace in the area.
01:43:24.880 I'll give you two others
01:43:25.540 real fast.
01:43:27.440 Back in 2021,
01:43:28.640 not long ago,
01:43:29.740 you couldn't get
01:43:30.600 any money on bonds.
01:43:31.340 Now you get 4% or 5%.
01:43:32.400 It's a decent return, right?
01:43:34.000 People are getting 1%,
01:43:34.820 2% ridiculous.
01:43:35.800 So what went crazy?
01:43:37.000 High yield bonds,
01:43:38.040 junk bonds.
01:43:38.540 In 2021,
01:43:40.120 they were paying 3.9%
01:43:42.020 which sounded huge
01:43:43.500 compared to everyone else.
01:43:44.940 So people,
01:43:45.580 the market went up
01:43:46.360 and exploded
01:43:46.940 and dropped through the floor.
01:43:47.900 These are risky bonds.
01:43:49.560 And so interestingly,
01:43:51.240 I was making 9%
01:43:52.420 on private credit
01:43:53.200 the whole time
01:43:53.880 with less risk.
01:43:55.040 How could it be less risk?
01:43:56.900 These private equity firms,
01:43:58.200 since banks
01:43:58.780 stopped loaning money
01:43:59.780 except for the biggest firms
01:44:01.700 and think about it,
01:44:02.940 public companies,
01:44:03.660 3,700.
01:44:04.900 There's 100,000 firms
01:44:06.440 in the United States alone
01:44:07.440 that have 100 million
01:44:08.220 to 3 billion
01:44:08.960 in business.
01:44:11.220 It's giant.
01:44:11.880 They need financing.
01:44:12.800 The banks don't really
01:44:13.620 loan to them anymore.
01:44:14.780 So over the last 10 or 15 years,
01:44:16.400 it's created a new market
01:44:17.440 and that's private credit.
01:44:18.920 These smart people
01:44:19.920 that know how to evaluate,
01:44:21.440 evaluate companies
01:44:22.500 and they loan to them
01:44:24.000 and they get to know them
01:44:25.460 really well.
01:44:25.940 They have a 1% failure rate overall.
01:44:28.240 Wow.
01:44:28.380 Any bank would die for that.
01:44:29.820 And they keep loaning to them
01:44:31.200 as they need more capital
01:44:32.040 in the future.
01:44:32.540 But here's the best part.
01:44:33.740 If you had a mortgage
01:44:36.080 that's fixed right now
01:44:37.520 and we've gone through
01:44:39.040 this massive increase
01:44:39.960 in interest rates,
01:44:41.000 you're fine.
01:44:41.860 I'm 3.5%.
01:44:42.800 I don't have to pay 7% or 8%.
01:44:45.160 But if you had
01:44:46.940 an adjustable mortgage,
01:44:48.320 it's a little bit more terrible.
01:44:49.580 Well, on the business side,
01:44:50.840 those same movements
01:44:52.500 with the interest rates happen.
01:44:54.920 It's the equivalent
01:44:56.260 of adjustable, right?
01:44:57.520 And so it's a floating rate.
01:44:59.240 So when we were loaning money
01:45:00.200 to people in these
01:45:00.860 private credit companies
01:45:01.700 that let's say 5% and 6%
01:45:03.920 at 1.7%,
01:45:05.120 those same people
01:45:06.640 that borrowed that money
01:45:07.440 are now paying us
01:45:08.060 11%, 12%, and 13%
01:45:09.620 because it went up.
01:45:12.320 We have no more risk.
01:45:14.160 We haven't done anything more.
01:45:15.540 We're making even more money
01:45:16.520 while interest rates go up.
01:45:17.940 And I own the 2 and 20
01:45:19.600 on those businesses as well,
01:45:21.060 to give you an idea.
01:45:21.700 So I have 65 companies,
01:45:23.240 some of the biggest in the world,
01:45:24.940 tens and 30 and 50 billion,
01:45:26.720 $100 billion firms
01:45:27.520 that I have a piece of.
01:45:28.720 Now, why would a company
01:45:29.500 want to sell that?
01:45:31.120 Because years ago,
01:45:31.960 they didn't.
01:45:32.520 But now,
01:45:33.360 started with Bain
01:45:34.120 after 2008.
01:45:35.720 Bain came out and said,
01:45:36.560 we're going to put
01:45:37.140 our own money in
01:45:38.060 right beside you.
01:45:39.040 They were the first ones
01:45:39.740 to do that.
01:45:40.180 And now it's the standard.
01:45:41.500 We do that in all
01:45:42.140 of our businesses.
01:45:43.320 And so,
01:45:44.420 if they open a fund
01:45:45.960 and they have to put
01:45:46.700 their percentage in
01:45:47.540 at $50 million
01:45:48.180 and it's tied up
01:45:49.100 for five years
01:45:49.620 and they open another fund,
01:45:50.520 pretty soon they can have
01:45:51.420 a liquidity issue.
01:45:52.500 So they don't sell
01:45:53.140 because they want to.
01:45:53.720 They take your money
01:45:54.380 so they can build
01:45:55.360 more of those elements.
01:45:56.440 But you have to know
01:45:56.980 the right people,
01:45:57.620 the right ones.
01:45:58.000 So I explain in the book
01:45:59.400 how that can happen.
01:46:00.400 Last one I'll tell you
01:46:01.200 is sports.
01:46:03.480 I wanted to be
01:46:04.180 a professional athlete.
01:46:05.080 I did not have the skills.
01:46:07.380 I used to go to Dodger Stadium.
01:46:08.760 We had no money.
01:46:09.340 I was in the furthest
01:46:10.080 bleacher seats out there
01:46:11.200 and I was bleeding
01:46:12.260 Dodger blue,
01:46:13.180 you know,
01:46:13.420 that type of thing.
01:46:13.880 I wanted to be
01:46:14.200 a baseball player.
01:46:15.240 Now,
01:46:15.580 as you see over here,
01:46:16.340 I've got like six
01:46:17.220 championship rings.
01:46:18.520 These are teams that I own
01:46:19.400 but also the ones
01:46:19.920 I've coached,
01:46:20.600 the Golden State Warriors,
01:46:21.600 the LA Dodgers,
01:46:22.340 et cetera,
01:46:22.640 et cetera.
01:46:23.460 So,
01:46:24.160 but what was amazing
01:46:24.940 was the first team
01:46:26.080 I finally had enough money
01:46:27.060 I could participate with
01:46:28.040 was when we started
01:46:28.880 the LAFC Football Club
01:46:30.120 in LA
01:46:30.700 and it was fun.
01:46:31.940 I got to help
01:46:32.440 be part of the team,
01:46:33.540 design the colors,
01:46:34.360 the elements,
01:46:35.000 the stadium.
01:46:35.900 It's a blast.
01:46:36.780 Then I moved to Florida
01:46:37.960 and I owned a team
01:46:38.940 that I never got to see
01:46:40.100 and we won the championship.
01:46:41.400 It's pretty amazing.
01:46:42.400 But the amount of microscope
01:46:43.800 I had to go through
01:46:44.640 to get qualified,
01:46:45.740 it's mind-boggling
01:46:46.860 on the amount of money.
01:46:48.380 There's new rules
01:46:49.080 that were passed
01:46:49.580 just three years ago
01:46:50.480 that allow you
01:46:51.520 to buy a small slice
01:46:52.860 of your favorite sports team
01:46:54.420 or multiple sports teams
01:46:55.520 which is even better
01:46:56.200 because you have
01:46:56.440 more diversification.
01:46:57.920 There is no correlation
01:46:59.180 between what happens
01:47:00.320 in major league sports
01:47:01.280 and what's happening
01:47:01.860 in the stock market.
01:47:03.040 In fact,
01:47:04.120 these companies
01:47:04.640 used to be
01:47:05.340 putting butts in seats
01:47:06.680 but they do well
01:47:07.940 during inflationary times
01:47:09.040 as well.
01:47:09.560 They just jack up
01:47:10.360 the price of the hot dog
01:47:11.220 and people pay it.
01:47:12.360 You know why?
01:47:13.320 They have a monopoly,
01:47:15.020 a legal monopoly.
01:47:16.740 No one can compete with you
01:47:17.860 if you're the person
01:47:18.620 in LA or Chicago
01:47:19.940 or whatever it is, right?
01:47:21.240 Second,
01:47:22.340 they have fanatics
01:47:23.220 as their customers.
01:47:24.120 That's what the word
01:47:24.620 fan means.
01:47:25.520 And it's multi-generational.
01:47:27.800 Thirdly,
01:47:28.540 now they've got
01:47:29.580 all kinds of the businesses,
01:47:30.760 real estate, media.
01:47:31.860 So Peter Gerber,
01:47:33.340 one of my dear friends,
01:47:34.360 partner at LAFC
01:47:35.560 and partner in the LA Dodgers,
01:47:37.640 he bought the Dodgers
01:47:38.520 for $2 billion
01:47:39.200 with a group of people
01:47:40.200 several years ago.
01:47:41.540 No one had paid
01:47:42.140 more than $800 million
01:47:43.080 for a team.
01:47:44.180 They thought the Dodgers
01:47:44.860 were worth a billion.
01:47:45.600 He paid two.
01:47:46.740 Now, Peter is a very
01:47:48.080 sophisticated guy.
01:47:49.120 So I go to him
01:47:49.720 and say,
01:47:50.080 I know you're not dumb.
01:47:51.040 Everybody's saying
01:47:51.500 you're being an idiot.
01:47:52.100 What do you know
01:47:53.300 that no one else knows?
01:47:54.380 Right.
01:47:55.060 And he said,
01:47:55.500 Tony,
01:47:55.820 I'll give you a hint.
01:47:56.920 He said,
01:47:57.740 these are media businesses.
01:48:00.380 That's more money
01:48:01.480 there than anything else.
01:48:02.160 No one watches.
01:48:02.940 They cut cords now.
01:48:04.000 So of the top 100 shows
01:48:05.380 that were out last year,
01:48:06.480 92 were sports
01:48:07.420 in terms of viewership.
01:48:08.320 And they'll watch
01:48:09.320 the commercial still.
01:48:10.300 Super Bowl.
01:48:11.760 So he said,
01:48:12.740 that's all I'll tell you,
01:48:13.840 but I'm going to make
01:48:14.500 an announcement a week
01:48:15.140 and then come over
01:48:15.800 and we'll have a little
01:48:16.340 party and laugh.
01:48:18.020 And he sold
01:48:19.160 the local television rights
01:48:21.220 for $7 billion
01:48:22.120 and made $5 billion
01:48:23.100 straight away.
01:48:23.720 Oh my gosh.
01:48:25.760 Now, those are local.
01:48:26.760 When you own an NBA team,
01:48:28.400 you get your percentage.
01:48:30.040 I don't know how many teams
01:48:30.540 there are.
01:48:30.780 I've forgotten
01:48:31.060 whatever number.
01:48:31.940 You get an exact percentage
01:48:33.120 of all the national rights
01:48:34.680 equally,
01:48:35.200 no matter how big
01:48:35.780 or small your team is,
01:48:36.940 but you keep
01:48:37.500 your local rights.
01:48:39.140 And the value of that
01:48:40.000 just goes up
01:48:40.880 and up and up.
01:48:42.400 So how'd you like,
01:48:43.580 like I own a piece
01:48:44.160 of the Red Sox,
01:48:44.860 the Dodgers,
01:48:45.740 the Golden State Warriors,
01:48:47.440 you know,
01:48:47.800 the Pittsburgh Penguins.
01:48:49.000 I mean,
01:48:49.480 and here's the cool thing.
01:48:50.720 Michael Jordan,
01:48:51.420 I forgot the exact number.
01:48:52.280 I think he bought
01:48:52.940 a piece of the Hornets,
01:48:54.220 the NBA team for,
01:48:55.240 I think it was $238 million
01:48:56.440 if I remember right.
01:48:57.120 It's pretty close.
01:48:57.600 I might be off by a little bit.
01:48:58.980 He just sold the rights,
01:49:00.040 12 years,
01:49:00.360 sold it,
01:49:00.980 kept some of it,
01:49:02.040 sold the rest
01:49:02.640 for $3 billion
01:49:03.560 12 years later.
01:49:04.440 Oh my gosh.
01:49:05.580 The average across
01:49:06.760 Major League Baseball,
01:49:07.660 Major League Soccer,
01:49:08.880 NBA,
01:49:09.520 and Major League Baseball,
01:49:10.880 the four you can get.
01:49:11.660 The NFL's not into it yet,
01:49:12.920 but I hope they will be soon.
01:49:14.540 The average across them
01:49:15.580 in the last 10 years
01:49:16.220 is 18% compounded.
01:49:18.520 And there's no correlation.
01:49:20.300 So now you've given yourself
01:49:21.340 another total protection.
01:49:22.620 Lowered your risk,
01:49:23.420 did something fun,
01:49:24.820 and part of a business
01:49:25.740 that really does well
01:49:27.220 even in massively
01:49:28.020 inflationary times.
01:49:28.800 So the book is
01:49:29.780 showing all these categories
01:49:31.220 most people
01:49:31.700 on no dream
01:49:32.460 is possible.
01:49:33.600 Showing how you can qualify
01:49:34.660 if you're not qualified,
01:49:35.640 and then 13 interviews
01:49:37.180 with the smartest people
01:49:38.500 on the planet
01:49:39.080 who are doing this
01:49:40.620 over and over again.
01:49:41.260 Most of them have compounded
01:49:42.540 20% a year
01:49:43.440 or more for decades.
01:49:45.460 Now you're doubling your money
01:49:46.380 every three and a half years
01:49:47.500 instead of every 10 or 12
01:49:48.980 or eight or whatever.
01:49:50.280 So it's a way
01:49:51.120 for people to get to their goals.
01:49:52.480 It's not the only way
01:49:53.180 and it's not the perfect way,
01:49:54.700 but it's one that people
01:49:55.620 need to know
01:49:56.040 and that's why I wrote the book.
01:49:56.840 By the way,
01:49:57.400 100% of the book,
01:49:58.080 like all of my previous books,
01:49:59.720 all the money
01:50:00.240 is donated to Feeding America
01:50:01.340 because while we're helping
01:50:02.420 other people do well,
01:50:03.320 I want to make sure
01:50:03.960 that the people
01:50:05.200 that are making a difference
01:50:05.840 for those most in need
01:50:06.920 are being taken care of.
01:50:07.820 So we set that goal.
01:50:09.260 I set the goal
01:50:09.720 to feed a billion meals
01:50:10.760 in 10 years.
01:50:11.480 We did an eight.
01:50:12.440 Now I'm doing
01:50:12.880 a 100 billion meal challenge
01:50:14.120 because I'm working
01:50:15.620 with Governor Beasley
01:50:16.780 who was the head
01:50:17.260 of the World Food Program.
01:50:18.480 He won the Nobel Prize
01:50:19.380 a few years ago
01:50:20.080 because he called me up one day
01:50:21.740 and he goes,
01:50:22.020 Tony, I love what you're doing.
01:50:24.320 MBS, the head of UAE,
01:50:25.440 introduced us
01:50:26.080 and he said,
01:50:26.440 you guys are both
01:50:27.060 feeding the most people.
01:50:28.180 I said,
01:50:28.480 I'm not doing like the UN.
01:50:30.140 And he said,
01:50:31.020 but Tony, today,
01:50:32.160 you know,
01:50:32.400 normally there's about
01:50:33.440 80 million people
01:50:34.760 that don't know
01:50:35.260 where the next meal
01:50:35.780 is going to come from
01:50:36.380 in the world.
01:50:36.980 It's horrific.
01:50:38.300 He goes,
01:50:38.780 but because of
01:50:40.180 the experiences
01:50:41.100 that have happened
01:50:41.760 stacked between
01:50:42.540 the Ukraine war,
01:50:43.320 which is the bread basket
01:50:44.300 and then the WF
01:50:46.120 and not having access,
01:50:47.740 they don't want you
01:50:48.180 to use fertilizer.
01:50:49.540 Half the world's food
01:50:50.420 comes from fertilizer.
01:50:52.280 And Russia
01:50:53.020 is one of the biggest
01:50:53.740 exporter of fertilizer.
01:50:55.020 The price of fertilizer
01:50:56.140 has gone through the roof.
01:50:57.120 People are starving
01:50:57.920 in like 21 countries.
01:50:59.400 He goes,
01:50:59.640 this year,
01:51:00.340 there's 350 million people
01:51:01.840 that can die
01:51:02.700 if we don't do something
01:51:03.540 and no one's talking about it.
01:51:05.180 So I thought about it
01:51:06.700 for a while
01:51:07.000 and I said,
01:51:08.040 how many meals
01:51:08.860 would we need?
01:51:09.460 I said,
01:51:09.680 we need to get
01:51:10.660 the long-term solution,
01:51:11.880 but short-term.
01:51:12.720 He goes,
01:51:13.780 Tony,
01:51:14.120 it'd probably be
01:51:14.640 60,
01:51:15.300 70 billion meals.
01:51:17.080 I said,
01:51:17.400 why don't we do
01:51:17.760 a 100 billion meal challenge?
01:51:19.120 I said,
01:51:20.500 I was no billionaire
01:51:21.340 when I started this,
01:51:22.200 so I was like,
01:51:23.180 I did 100 million meals
01:51:24.320 a year for eight years
01:51:25.580 and pulled it off
01:51:26.200 a little more
01:51:26.500 than 100 million.
01:51:27.280 There's got to be
01:51:27.800 99 other people
01:51:28.620 in the world
01:51:29.780 to be willing to do it.
01:51:30.700 So we launched it
01:51:31.640 at the Forbes
01:51:32.160 philanthropy event
01:51:33.000 and on the spot,
01:51:34.760 we got 6 billion meals
01:51:35.840 committed,
01:51:36.340 which is more than
01:51:36.880 I'd done in my lifetime,
01:51:37.960 times six.
01:51:39.180 And now I'm proud
01:51:39.860 to tell you
01:51:40.300 we've got 60 billion
01:51:41.760 and I'm working
01:51:43.040 towards 100 billion,
01:51:43.860 which looked
01:51:44.260 completely impossible
01:51:45.080 when we started.
01:51:45.800 So it's like
01:51:46.540 learning to think better
01:51:47.520 and deliver it.
01:51:48.420 And at this stage
01:51:48.920 of my life,
01:51:49.420 I'm sure like you,
01:51:50.180 it's like,
01:51:50.760 you know,
01:51:51.740 things are nice.
01:51:52.480 I'm privileged
01:51:52.860 to have some nice things,
01:51:54.400 but that's never
01:51:54.780 what's driven me
01:51:55.340 is seeing a transformation
01:51:56.200 happen.
01:51:56.800 And now,
01:51:57.980 you know,
01:51:58.300 it's like,
01:51:58.660 okay,
01:51:58.940 what really are your goals?
01:51:59.800 Like,
01:52:00.020 okay,
01:52:00.840 feed a billion people.
01:52:02.000 That's pretty exciting.
01:52:02.860 It started with two
01:52:03.480 and then four
01:52:04.080 and then eight.
01:52:04.560 I didn't start
01:52:05.020 with a billion,
01:52:05.600 right?
01:52:05.920 Now 100 billion.
01:52:07.200 It's like the game
01:52:07.960 gets exciting.
01:52:08.700 I'm turning around
01:52:09.640 and said,
01:52:10.020 you know,
01:52:10.120 I was in India
01:52:10.640 and I saw all these kids
01:52:11.340 dying of waterborne disease
01:52:12.740 and it's like so simple.
01:52:13.840 So now we provide
01:52:14.440 fresh water
01:52:14.960 for a quarter
01:52:15.380 of a million people a day.
01:52:16.780 I'm fortunate enough
01:52:17.480 to have a large
01:52:19.480 private plane
01:52:20.180 to take me around the world
01:52:21.220 and I'm not unconscious
01:52:23.080 about that.
01:52:23.820 So I looked up
01:52:24.460 how much am I actually using
01:52:26.140 in terms of carbon
01:52:26.980 and it was the equivalent
01:52:27.960 of 3,000 trees a year
01:52:29.100 and it's like,
01:52:30.080 I'm going to plant
01:52:30.580 100 million trees.
01:52:31.780 So I'm up to 71 million now,
01:52:34.060 but I'm not just planting them.
01:52:35.180 We're doing it
01:52:35.620 in East Africa
01:52:36.220 where people make $1.25 a day
01:52:38.340 and have one crop
01:52:39.200 and if it breaks,
01:52:40.020 they got nothing.
01:52:41.000 And we built these forests
01:52:42.220 around them.
01:52:42.580 They provided the water
01:52:43.280 and the trees
01:52:43.880 and now they have
01:52:44.980 a different crop
01:52:45.740 every month
01:52:46.400 and they're making $12 a day
01:52:48.100 which sounds like nothing
01:52:49.100 but it makes them wealthy
01:52:50.240 in that community
01:52:50.800 and they don't try
01:52:51.440 to cross the desert
01:52:52.200 and die
01:52:52.720 because they have no food
01:52:53.620 and no opportunity.
01:52:55.560 So it's like,
01:52:56.400 you know,
01:52:56.620 we both have,
01:52:57.300 I know,
01:52:57.900 a passion for helping
01:52:59.080 kids that are trafficked.
01:53:00.260 I set a goal.
01:53:00.920 I grew up in a city
01:53:01.760 of 30,000 people.
01:53:02.720 I said,
01:53:02.940 I want to free 30,000
01:53:04.460 girls and young people
01:53:05.680 and we're up to 35,000
01:53:07.520 so now I'm going to make
01:53:08.340 that quarter of a million
01:53:09.300 as my goal
01:53:09.760 over the next 15 years.
01:53:11.520 So it's like,
01:53:12.020 that's it.
01:53:12.620 And now I decide
01:53:13.060 I'm going to do a billion trees.
01:53:14.120 I'm going to get
01:53:14.740 to the 100 million quick.
01:53:15.840 So it's the game of life
01:53:17.220 gets bigger and bigger
01:53:18.120 and it gets so much more exciting
01:53:19.320 than when it's about you
01:53:20.240 because there's only like
01:53:21.540 so much that really
01:53:23.040 makes you happy.
01:53:23.880 Experiences make you happy.
01:53:25.100 Relationships make you happy.
01:53:26.720 Things,
01:53:27.220 you know,
01:53:27.420 you'll feel happier
01:53:28.020 for a while
01:53:28.380 and they're gone.
01:53:28.980 It's still,
01:53:29.780 I'm appreciative of them
01:53:30.860 but giving is the thing
01:53:33.300 that lights people the most
01:53:34.260 and when you can give
01:53:34.880 to people
01:53:35.180 that don't even know
01:53:35.700 who you are
01:53:35.940 and they can't thank you
01:53:36.980 and I'm not looking
01:53:37.480 for a thank you
01:53:38.200 there's no feeling
01:53:39.980 on earth
01:53:40.420 that's greater than that.
01:53:41.640 And then I meet
01:53:42.160 a few of these people
01:53:42.800 now and then
01:53:43.440 from whether it be
01:53:44.320 kids that were traffic
01:53:45.060 or someone who had no food
01:53:46.220 and it's like
01:53:46.820 God really has blessed me
01:53:49.500 to allow me
01:53:50.240 to find a way
01:53:50.820 to add enough value
01:53:51.620 to other people's lives
01:53:52.400 that I could do well
01:53:53.640 for my family
01:53:54.260 but also have enough abundance
01:53:55.780 to do that.
01:53:56.680 But I'll tell people
01:53:57.280 the secret
01:53:57.640 and I hope your audience hears.
01:53:58.980 A friend of mine,
01:53:59.840 Mike Keese,
01:54:00.380 the guy I told you about
01:54:01.020 I've known for 45 years
01:54:02.160 he said I'm playing
01:54:03.500 like I don't know
01:54:04.520 six months ago
01:54:05.100 and he called me afterwards
01:54:05.940 and he said
01:54:06.880 there was a guy there
01:54:07.420 reading my book on health
01:54:09.640 my life force book
01:54:11.360 and he's sitting beside him
01:54:12.820 and he goes
01:54:13.780 hey what do you think
01:54:14.220 of that book?
01:54:15.240 You know
01:54:15.480 because he's known me
01:54:16.060 all these years
01:54:16.380 he goes oh my god
01:54:17.260 this is so incredible
01:54:18.060 stem cells
01:54:18.780 and the breakthroughs
01:54:19.560 and rejuvenation
01:54:20.640 he goes on and on
01:54:21.340 about what he read
01:54:21.820 he goes this is inspiring
01:54:23.420 and exciting
01:54:24.040 because what do you think
01:54:24.940 of the author?
01:54:25.840 He goes that
01:54:26.160 Tony Robbins guy
01:54:26.860 he's so brilliant
01:54:27.640 and he goes
01:54:28.620 and you know
01:54:29.000 he donated all the profits
01:54:30.240 in this book
01:54:30.860 you know 100% of the profits
01:54:32.000 and then he says
01:54:32.720 but you know
01:54:33.940 he's rich
01:54:34.840 so you know
01:54:35.420 I guess it's easy
01:54:36.140 and Mike
01:54:38.860 just big smile on his face
01:54:40.160 he said
01:54:40.480 what if I told you
01:54:41.420 I've known him
01:54:41.980 since he was 17
01:54:43.460 16 and a half years old
01:54:44.740 and I remember him at 17
01:54:46.200 with not enough money
01:54:46.880 for his own food
01:54:47.640 and he went out
01:54:48.300 and giving money
01:54:48.820 to people there
01:54:49.560 that he had gone
01:54:50.300 before he took care of himself
01:54:51.700 because that's the truth
01:54:52.740 so I always tell people
01:54:53.680 if you don't give a dime
01:54:55.460 out of a dollar
01:54:56.100 you're not going to give
01:54:56.920 10 million out of 100 million
01:54:58.320 it's not going to happen
01:54:59.980 but if you do it
01:55:01.220 when you're struggling
01:55:02.420 which is what I did
01:55:03.300 it teaches your brain
01:55:04.920 there's more than enough
01:55:05.960 and it gets you excited
01:55:07.420 about something
01:55:07.900 more than yourself
01:55:08.780 and so for me
01:55:09.480 at this stage of life
01:55:10.280 that's what juices me the most
01:55:11.520 my friendships
01:55:12.500 my family
01:55:13.180 and the sense of contribution
01:55:14.740 and then I love my day job
01:55:16.240 you know
01:55:16.520 I got all these companies
01:55:17.160 but my mission
01:55:18.320 is still to empower people
01:55:19.720 and I'm grateful
01:55:20.740 to be able to help your son
01:55:21.680 a little bit
01:55:22.180 help your family a little bit
01:55:23.560 because you help so many people
01:55:24.700 so it's like
01:55:25.200 that makes me even happier
01:55:26.060 thank you
01:55:26.940 banana hands
01:55:27.880 thank you
01:55:29.160 you got some strong hands yourself
01:55:30.640 I keep thinking
01:55:32.820 you'd lean into me
01:55:34.200 and I thought
01:55:34.740 you are the definition
01:55:36.040 of the mark on the mirror
01:55:38.000 objects appear closer
01:55:39.680 than they are
01:55:40.540 it was awesome
01:55:43.800 thanks for the time
01:55:44.480 I appreciate it
01:55:45.560 just a reminder
01:55:51.060 I'd love you to rate
01:55:52.960 and subscribe to the podcast
01:55:54.260 and pass this on to a friend
01:55:55.740 so it can be discovered
01:55:56.680 by other people
01:55:57.380 we'll be right back
01:56:12.520 we'll be right back
01:56:13.660 I'll be right back
01:56:14.480 thank you
01:56:14.900 thank you
01:56:18.120 thank you
01:56:18.480 and give me a wanted
01:56:19.340 thank you
01:56:20.380 thank you
01:56:21.900 thank you
01:56:22.340 thank you
01:56:22.580 and give me what
01:56:22.900 you
01:56:23.460 and help me
01:56:24.620 and help me
01:56:26.320 and help me