00:00:00.000Bill Burkett was a West Texas rancher and retired lieutenant colonel at the Texas National Guard.
00:00:12.620According to a report in Texas Monthly Magazine, Burkett said he received a phone call in 2004 from a mysterious woman who said her name was Lucy Ramirez.
00:00:23.000The woman told Burkett she was calling from a Holiday Inn and that she had some information that might interest him.
00:00:27.940A few days later, Bill Burkett made his way to a cattle show in Houston, Texas.
00:00:33.940He was approached by a man in a cowboy hat who handed him a manila envelope.
00:00:39.040Inside the envelope were four memos with national ramifications.
00:00:43.980The instructions inside told Burkett to make photocopies of the memos, then burn the originals and erase any DNA evidence that could identify their true source.
00:00:53.220Burkett followed the instructions, then gave one copy of the memos to a CBS News producer named Mary Mapes and another copy to USA Today.
00:01:03.520Six days later, on September 8, 2004, the four memos were the subject of a Dan Rather report on 60 Minutes Wednesday.
00:01:11.960Last week on this broadcast, we heard for the first time the full story from a Texas politician who says he helped George Bush avoid military service in Vietnam.
00:01:22.440Former Texas House Speaker Ben Barnes said he helped Bush get a highly coveted place in the National Guard.
00:01:28.120We also presented documents for the first time, which indicated that once Mr. Bush was accepted into the Guard, he failed to live up to the requirements of his service, including following an order.
00:01:38.900The 2004 presidential election between the incumbent George W. Bush and his challenger, John Kerry, was just two months away, one month before the 60 Minutes report aired, and the Kerry campaign was extremely nervous and furious.
00:01:55.160A group called Swift Boat Veterans for Truth was attacking Kerry's Vietnam service record, even accusing him of lying about aspects of his military exploits.
00:02:05.660Kerry called a campaign meeting at his wife's Pennsylvania farm, where he recruited a member of the finance committee to help him form a campaign attack of their own.
00:02:16.120Kerry's recruit was a longtime Democratic operative in Texas politics named Ben Barnes, the man mentioned by Dan Rather in the 60 Minutes clip you just heard.
00:02:26.300After that Kerry campaign meeting, Ben Barnes reached out to Mary Mapes, who was Dan Rather's longtime producer at CBS News, and agreed to tell what he knew about George W. Bush's allegedly shoddy service record in the Texas Air National Guard,
00:02:43.360and how Bush Jr. allegedly got a cushy assignment to allow him to avoid serving in Vietnam.
00:02:49.760Two weeks later, Bill Burkett gave Mary Mapes a copy of the four memos that he had mysteriously acquired at a cattle show in Houston.
00:02:59.940Because the memos contained information alleging bad performance reviews of Bush Jr., and that he had avoided some of his National Guard duty altogether,
00:03:09.740this was potentially a bombshell report, one that could alter the trajectory of the presidential race.
00:03:18.000This was Dan Rather and CBS News at the peak of the media profession, delivering objective, hard-hitting reporting to keep the public informed and help preserve democracy.
00:03:31.460This was a top-tier example of expert journalism at work.
00:03:39.640You ever wonder why things are the way they are in America?
00:03:43.520Welcome to The Beck Story, my podcast about how our past informs our present.
00:03:50.360How did we get here? Where are we going?
00:03:53.120The first season is about a cult of expertise developed in America, how it permeated our government,
00:03:58.860and how this allegiance to so-called expertise has far-reaching implications for our nation right now.
00:04:07.280A remarkably consistent through-line extends from the original progressive movement right through the actions of the left-wing elites today.
00:04:16.680When the United States was founded, its newspapers were almost entirely partisan.
00:04:25.380Historians often refer to the period from roughly the 1780s to the 1860s as the party-press era in America,
00:04:33.460because newspapers were mostly aligned with political parties, campaigns, and candidates.
00:04:38.380And they were completely open and blatant about their partisanship.
00:04:42.160There was no golden standard of objectivity.
00:05:56.660Wider readership meant that advertisers pressured editors to tone down the extreme partisanship.
00:06:02.020This general aim by newspapers to capture as many readers as possible was one side of the equation that led to the journalistic ideal of objectivity.
00:06:14.100The idea that reporting the news should stick to the five W's.
00:06:21.860The other side of the equation was the coming together of journalism and academia.
00:06:28.140Before the late 1800s, if you were a journalist in America, you most likely worked your way up as an apprentice, depending on the size of the newspaper.
00:06:39.020You might work all of the aspects of the operation before eventually, maybe, getting to try your hand at covering some low-level event.
00:06:47.940It was very much a working-class profession.
00:06:51.300Well, that slowly began to change when, in 1879, the University of Missouri offered their first college-level journalism course in the U.S.
00:06:59.840By 1908, it had the nation's first school of journalism.
00:07:04.760Four years later, Columbia University started the first graduate program for journalism, funded by a grant from the publisher Joseph Pulitzer.
00:07:14.320Within eight years, 11 other state universities across the country had journalism departments.
00:07:19.500This academic influence on journalism meant that a new generation of reporters began to see their craft as fitting right in with a new scientific rationalism and expertise, progressivism.
00:07:33.080The scientific approach to journalism emphasized objectivity.
00:07:37.600Historian Richard Kaplan described it this way.
00:07:41.200Under objectivity, journalists adopt the pose of scientists and vow to eliminate their own beliefs and values as guides in ascertaining what was said and done, supposedly avoiding all the subjective judgments and analysis.
00:07:56.480The journalist strives to become a rigorously impartial expert, a collector of information, end quote.
00:08:05.740That was the academic theory of objective journalism.
00:08:10.060But since this new journalism was coming of the age at the same time as progressivism, it couldn't help being influenced by the progressive obsession with expertise.
00:08:22.360The progressive mindset was not content to provide facts alone for the public because the public was too ignorant and impulsive to act responsibly based on those facts, especially when it came to voting.
00:08:34.220For progressives, then, the proper role of the press was to shape public opinion.
00:08:41.420Under the influence of progressivism, this new academic journalism became a cause in objectivity clothing.
00:08:49.160The new journalism and progressivism seemed to go together like peanut butter and chocolate.
00:08:54.620Historian Richard Hofstadter put it this way, quote,
00:08:57.440It's hardly an exaggeration to say that the progressive mind was characteristically a journalistic mind and that its characteristic contribution was that of the socially responsible reporter reformer, end quote.
00:09:12.380Those reporter reformers found their ideal collaborator when Theodore Roosevelt suddenly ascended to the White House in 1901.
00:09:21.740Theodore Roosevelt understood, probably better than any other president before him, the power and the usefulness of the press to the White House.
00:09:30.940On his first day in office, Roosevelt invited the heads of Associated Press, the Scripps McRae Press Association, and the New York Sun to the White House.
00:09:40.560He offered to keep them in the loop concerning his agenda, as long as they promised not to betray his confidence or publish anything he thought that shouldn't be published.
00:09:49.080Theodore Roosevelt started the first informal press briefings at the White House.
00:09:54.700Every afternoon, while he reclined in his barber's chair for his shave, reporters were allowed to pepper TR with questions.
00:10:01.920Then, at the end of the workday, he invited reporters into his office while he signed letters and documents.
00:10:07.780When the new executive office building, later known as the West Wing, was constructed in 1902,
00:10:12.980Roosevelt designated a room for the press that was adjacent to his office.
00:10:17.160No president had ever done that before.
00:10:21.000One historian later described the White House under TR as, quote, a reporter's paradise, end quote.
00:10:28.660Theodore Roosevelt made friends with a lot of reporters, but he was especially tight with Lincoln Steffens and Ray Stannard Baker,
00:10:37.060two of the star progressive journalists at McClure's magazine.
00:10:41.000Steffens and Baker, along with their colleagues at McClure's, Ida Tarbell and William Allen White, essentially invented activist journalism.
00:10:52.620And they inspired a cottage industry of copycats.
00:10:56.200Lincoln Steffens was born to a wealthy California family.
00:11:03.760The mansion he grew up in eventually became the California governor's mansion.
00:11:08.320His father bankrolled years of study at European universities, where, according to historian Doris Kearns Goodwin,
00:11:14.560the young Steffens, quote, absorbed radical social ideas.
00:11:19.380When his father finally pulled the plug on his son's European study life, Steffens moved to New York City and landed a job as a police reporter with the New York Evening Post.
00:11:29.060That's where Steffens first got to know Theodore Roosevelt, who was police commissioner.
00:11:34.820When T.R. later became governor of New York, he gave Steffens special insider access, allowing Steffens to accompany him to meetings when T.R. visited New York City almost every weekend.
00:11:46.320Roosevelt once sent a letter of recommendation for Steffens that said, quote,
00:11:49.740He is a personal friend of mine, and he has seen all of our work at close quarters.
00:12:11.440Later, a glowing article by Steffens about Wisconsin's progressive governor, Robert LaFolliette, was credited with helping LaFolliette win re-election.
00:12:21.960LaFolliette wrote Steffens a thank you letter that said, quote,
00:12:25.160No one will ever measure up to the full value of your share in this immediate result, end quote.
00:12:33.540Across America, Steffens was held up as a crusading journalistic hero.