The Glenn Beck Program - Ep 67 ｜ I’m Not Sober, I’ve Just Learned to Deal with It ｜ Mat Best ｜ The Glenn Beck Podcast

00:00:00.000 on today's podcast one of the most popular content creators on youtube he would later

00:00:06.300 translate that success into several multi-million dollar companies including a clothing line a

00:00:12.240 whiskey company and a coffee company how am i gonna sit with a guy who has a whiskey company

00:00:17.740 and a coffee company both two things i gave up and i desperately want he wasn't always a youtube

00:00:24.420 personality and a businessman in fact when he first began to make his videos he was a military

00:00:29.720 contractor for the cia before that he served five tours in iraq and afghanistan with the elite special

00:00:36.140 operations force second ranger battalion and then he comes home and oh by the way before that uh he

00:00:41.800 was in the botany club this guy is an american war hero a cia contractor a serial entrepreneur i love

00:00:50.200 this today matt with one t best

00:00:54.000 so let me ask you this because you're in your videos you're a tough guy i mean right uh but you

00:01:13.960 i mean you were in the botany club in high school okay that does not scream tough guy that's that's

00:01:23.400 that's like the guy i could have beat up in high school you absolutely could have beat me up in

00:01:28.580 high school so what happened you know it's weird i grew up the youngest brother out of six and so

00:01:35.060 i was not bullied but you know definitely held my hands behind my back and beat up on my brother so i'm

00:01:40.540 very thankful for that uh and then high school wait wait explain that to people from today's american

00:01:47.340 culture how you could possibly be happy it was it was tough love you know they weren't they weren't

00:01:51.860 you know punching me in the face and breaking my nose they were just you know trolling me like older

00:01:55.620 brothers should and i think that that's a healthy competitiveness between siblings so um and yeah in

00:02:01.460 high school i was just a really low-key quiet i'm a very uh you wouldn't believe it but

00:02:06.760 quiet person i'm not an extrovert by any means i'm an introvert and uh so i kind of put on that

00:02:13.680 persona now you know i i think that i'm a teddy bear with kind of a tough uh outer shell when i have

00:02:19.040 to be you know i don't where did that come from i think just my raising and then who was around you

00:02:24.660 know i always had older brothers to kind of run the show so i just kind of set set back and tried not

00:02:28.900 to create any drama i'm just but i'm trying to get my hands around botany right elite fighting force

00:02:37.600 where when did when did that when did you go you know what i'm i'm an elite fighter when did that

00:02:44.180 happen really uh you know my two brothers uh when they graduated marine corps boot camp and i saw that

00:02:49.820 i saw them sitting in formation in their uniforms i was just enamored by the professionalism and how

00:02:55.260 stoic they looked and that really transpired into my want to join the military and that they

00:03:02.700 graduated on 9-11 did they not yes they were supposed to and obviously 2001 um changed that

00:03:08.500 changed that but knowing that they were essentially going to war right after that i looked at them and

00:03:13.560 i'm like these guys are my heroes and they really inspired me to serve my country and i come from

00:03:18.260 such a long history of service my dad was a marine uh my grandfathers and great uncles were in world war

00:03:24.820 two um my dad's dad was in the in vietnam so a bunch of service and then finally i watched black hawk

00:03:30.860 down and i said army army rangers these guys are so cool i want to be like that and it's funny my 0.99

00:03:35.660 brothers to this day say we thought you were going to fail you're a little dweeb i guess i was too stupid 0.94

00:03:40.480 to quit so it's been the case of most of my life so uh because if i had this pivot point to where now i 0.98

00:03:47.200 i don't have i have older sisters who also just beat the snot out of me i'm the youngest uh and uh

00:03:54.520 but there is no point would i be watching black hawk down going yeah i mean i watch black hawk down

00:04:01.140 now and i'm like no definitely not not me um the the pivot point uh for you when was it was it that 0.98

00:04:13.520 moment and how long did it take you to how did you let me ask you this okay what's the dumbest thing 0.88

00:04:22.380 what's the most glenn beck thing you would have ever done when you were a private when you first 0.99

00:04:27.140 got in what's the worst dumbest thing you ever did uh you know i'm a jokester so i always played 0.68

00:04:32.400 by the rules but you know i was the guy sometimes in basic training they'd call the uh formation to 0.97

00:04:36.860 attention and i'd make like a fart sound and make the formation laugh and we'd all get smoked for it but

00:04:41.200 uh which is interesting because a lot of people said you can't make jokes so you have to take this

00:04:45.580 so serious and it tended to be the guys with the sense of humor that worked through the hardest

00:04:50.840 situations and i've always kind of carried that with me through everything that i've done you know

00:04:54.760 when it's time to be professional you're a professional but man life's short there's no

00:04:59.320 dress rehearsal we're born terminal like you gotta freaking enjoy this one chance of life we get 0.99

00:05:04.000 so you went to work for the cia after rangers what'd you do um do you have to kill me 0.89

00:05:10.800 if you tell me or no i'm not i i tend not to like get too much into it just because the organization

00:05:15.880 but not that i did anything super cool but it was a very uh good experience for me because when i got

00:05:22.280 out of the military my transition out was insanely difficult you know i was just on my fifth deployment

00:05:27.080 as a ranger team leader and master breacher you know kicking in doors every single night and getting

00:05:31.140 into gunfights two months after that deployment i was in los angeles california dealing with you know

00:05:36.600 progressives on on a college campus that had no clue about what real life is what real sacrifice

00:05:43.060 is you know and i had just been bearing friends and you know putting bandages on other brothers and then

00:05:48.520 i didn't go through what you you went through but i've traveled right if if you think this is bad

00:05:57.520 you know i was just talking to my uh my daughter last night she said dad a friend of ours um they grew

00:06:05.300 up in um in iran and in 1979 they escaped and uh they just got off the phone their dad is still there

00:06:15.260 they just got off the phone one family member was just shot uh in a protest but he wasn't really

00:06:23.160 protesting and she was talking about how they how they can't even say that on the phone they had to

00:06:28.860 have a private burial it was they can't go back into iran they can but they don't trust it because

00:06:35.620 people are being thrown in jail and she said that's what life is like and i said that's what life is like

00:06:42.220 a lot of places a lot of places and that's what life is going to be like if we just let's have a

00:06:48.400 revolution are you insane insane yeah i call it the american life lottery you know we used to kind

00:06:54.620 of a dark joke but we'd be driving when i worked for the agency and you know low pro vehicles and 0.97

00:06:59.160 you look around and see some poor poor 50 year old guy pushing a cart just trying to find some rice

00:07:04.600 to eat for the day and it's kind of very unfortunate tragic circumstances that are associated with

00:07:08.780 humanity as a whole but we've developed this epic tribe in america and we have to stay together

00:07:14.540 united or we're going to lose it and we're going to regress back into let me play devil's advocate

00:07:20.020 believe it or not i used to do like like stand up okay i believe that yeah i used to do a lot of

00:07:29.740 comedy my whole show was comedy for a long time you can't do comedy and survive in this if you want a

00:07:40.000 real political voice and one thing that came to me is because it is always turned around if you're

00:07:46.820 making a real impact they will turn it into whatever they want to turn it into and you can say

00:07:53.120 well it doesn't matter but eventually it does because they create this thing where everything

00:08:00.000 is out of context where you're dividing people even if you're saying i want people to come together

00:08:06.140 you're the problem you're dividing people have you ever thought of that with any of your stuff

00:08:11.640 because you're i mean you're joking it's clearly a joke right but you are also like yeah we're going 1.00

00:08:18.180 to come over and kick your ass you know because you're whining yeah i guess if you have a dense 0.99

00:08:23.660 perspective that would be dense meaning meaning an uneducated where you're not seeing the the value 1.00

00:08:30.920 you're just looking at it at face value you're not understanding the cultural impact it has on a

00:08:35.300 specific community i mean america is so great because it's so diverse and so we have all these

00:08:38.960 different pockets of belief systems political spectrums sexual preferences hey all good but

00:08:44.320 comedy is comedy and what we do is satirical in sense and the good work that we do is very unifying

00:08:50.320 and i think it's why for me comedy has got so stale is because comedians are so terrified to make a joke

00:08:57.060 i mean dave chapelle even joe rogan goes on about that and you know louis ck all of them all the good

00:09:02.880 smart ones right the smart ones are are willing to say it now but there's very few george carlin

00:09:11.820 would hate this society because they don't want to take the risk because then you know maybe a venue

00:09:16.660 won't book them because they made a joke that offended you know the guys serving popcorn again

00:09:22.340 it's it's in satirical nature and it's a comedy show and that's what my platform is i just saw a new

00:09:27.660 poll out uh with uh those under 30 how was it 56 58 somewhere in that percentage believe that

00:09:38.840 if you say things that are hurtful um it is it should be against the law no protection for that

00:09:45.800 if you're hurting people's feelings and jail time are we just gonna like light the first amendment on

00:09:52.920 fire then haven't we already i'll leave man bill of rights barely exists anymore yeah that's so crazy

00:10:00.220 to me i mean it's there's something different than you know turning someone into a victim and being

00:10:05.600 not hurtful but uh aggressive in nature but statements that are satirical in nature that's

00:10:12.040 that's just those are words isn't that what isn't that what your brothers were doing and didn't that

00:10:17.700 make you stronger you just said absolutely i mean i've never if we keep giving out participation

00:10:23.500 trophies no one's going to know what it feels like to lose guess what if i haven't lost so much in life

00:10:27.820 and in business i wouldn't know how to be as happy as i am you know it's just like sometimes the rain

00:10:33.180 makes the sunshine feel good 50 cent lyric by the way but it's true and i think that enduring you know

00:10:41.180 complex problems in life sets you up for such a better mental happiness and that you know what has

00:10:47.540 meaning it has meaning absolutely and if you just live in this like fake bubble of you know every

00:10:53.140 everything's perfect when it's not it's this it's not reality that's something else all right back to

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00:12:14.740 slash beck that's ashford.edu slash beck get your master's degree change your life you're worth it

00:12:22.600 ashford.edu slash beck let me go back to your you're in you're in college and come back how did you

00:12:32.820 how did you deal with that i walked off the campus and quit and i went to online college best thing

00:12:38.720 you've ever done i bet yeah you know i just didn't really i didn't have the emotional intelligence at

00:12:43.420 23 years old to kind of chill out back in yeah yeah i had some a lot of growing and maturing to do

00:12:49.400 so i realized that that it was a bad environment for me and um fortunately i went through a really dark

00:12:56.520 time during that period you know like terrible alcoholism just didn't care about anything and i finally

00:13:01.560 had been sober what's that how long you've been sober oh i'm not sober i just learned how to deal

00:13:04.900 with it i learned that you can have a glass of scotch at night and not drink the whole bottle

00:13:10.680 really you know i have not mastered that i'm not i'm i'm i am not willing to give that a shot

00:13:17.900 um but yeah there was actually a gentleman one of my best friends in all my life trey bullock who who

00:13:23.040 kind of saved my life he called me when i was sitting in the gym parking lot and i think he just had

00:13:26.520 that spidey sense and said hey man let's get you back doing stuff that you love and he actually

00:13:31.920 kind of opened the door for me to work with the agency and getting back into that tribal like-minded

00:13:37.800 you know with filled with purpose that i felt it was it's it's crazy that that millennials 0.99

00:13:44.140 are dividing us so much and they they just think everybody has to be put in this box or in jail or

00:13:51.000 whatever when what they're really saying is i want purpose in my life yeah and finding purpose is

00:13:57.960 serving other people not shutting them up serving them going and doing something bigger than you

00:14:04.460 agreed and they're being sold this package of goods that just leads to total emptiness

00:14:12.180 and that's the challenging thing for me because i think you know i'm technically just made the

00:14:17.800 millennial lists and 33 but they're coming from a lot of them from an empathetic perspective where

00:14:24.500 they truly want to have purpose and make a good change in the world yes they're just going the wrong

00:14:29.100 way about it you know especially i've seen in when i went to college and it's only got worse with the 0.98

00:14:33.820 professors they're just like feeding them this crap and convincing them that you know you have to 0.79

00:14:39.540 attack people if they don't agree with you i mean i have super liberal friends that think 0.98

00:14:45.120 completely different than me but we still get along because we see the things we have in common

00:14:49.140 not the things that we you know and then we can talk about it yeah and we have better conversation i

00:14:54.480 just yeah a guy who was my mortal enemy apparently i i had to look him back up when he was like can we

00:15:00.420 have dinner because i want to talk to you about and i was like i was supposed to be pissed at you

00:15:04.240 because i don't remember i had to look it back up and google our names um and apparently we were

00:15:09.960 moral enemies well we had dinner and we we started to talk because both of us were in a place to where

00:15:15.780 i don't hate you you know i don't hate you um and we don't agree on anything right but those are the

00:15:23.620 best conversations you can have the best because you learn you're all of a sudden going wait well i

00:15:29.660 didn't know that about you i didn't know that i see why this when i did this or said this i see why

00:15:35.060 you reacted that way and you learn something and that's how you make a lasting difference

00:15:40.780 well there's also this i think like a culture of it's not okay to be wrong i mean we've all been

00:15:46.800 severely wrong in our lives whether it was an argument or a perspective and i feel at this point

00:15:52.600 in day and age it's like when you get someone you kind of put a cat in a bathtub where they find out

00:15:56.840 wow i'm kind of wrong they just start attacking you well you're this and you're that instead of being

00:16:02.240 like it's okay to be wrong dude i'm wrong all the time now let's develop a better thought process

00:16:07.640 and thinking forward and you know creatively problem solve it's just like entrepreneurship

00:16:11.720 if you look at a shipping issue and go everything's screwed well that's not how you resolve something and

00:16:16.540 put the mission forward you have to you know define the issue and then solve it just like in politics

00:16:21.560 i'm sure that i know nothing about but um culturally speaking you know uh i think that's what we have to

00:16:27.240 do and people have that to be more receptive to being wrong and listening are we getting better

00:16:30.920 worse you've seen any change in that in one direction or another i don't know if i pay more

00:16:36.940 attention these days but it seems like it's getting a little worse and especially with the election

00:16:42.500 coming up and all that you know just everything gets so heated and people just start shaming and

00:16:47.860 blaming where does that where does that put us how i mean any you've traveled the world you've seen

00:16:56.200 troubled areas before any idea what we're headed for how long we have to wake up you know i i honestly

00:17:05.820 don't know that answer i think it's super complex but it's it's not a good road forward i know that

00:17:10.700 for sure because the more divisiveness you create the more polarizing the two sides become which

00:17:15.600 the contrast becomes wider and then you know it's escalation of force arguments turned into

00:17:22.660 riots riots turn into whatever i was talking to a friend of mine the other day and we were talking

00:17:28.560 about the idea of you don't talk about religion and politics in public right and it's it's not because

00:17:40.380 we wanted to avoid arguments it was because the american way is i don't care yeah you vote for who

00:17:49.020 you vote for you worship the way you want to worship no skin off my nose exactly now we don't have

00:17:56.000 that in common anymore right we you must comply you must do these things right so what do we have in

00:18:04.360 common now uh i would say a hyper quality of life that we have to be a little more appreciative of

00:18:10.560 because that's what gives us the perspective to understand how fortunate we are as a society

00:18:14.720 especially now i mean yes we've had a war going on for for two decades uh pretty much it's crazy crazy

00:18:21.700 you know but we don't have that kind of global threat that we did back in world war ii and i think

00:18:26.520 that that's why that generation was so united because they understood what how it was possible that our way of

00:18:34.160 life could completely end we had that japanese wiped us out midway what does that leave us at

00:18:38.920 like there there were so many different battles that and people were terrified and now it's just

00:18:43.680 you know some college student doesn't think about the war in afghanistan i'm half of them probably

00:18:47.840 don't even know there's a war still going on we had that growing up with um the cold war i mean i

00:18:54.680 remember as a kid being terrified right we're all going to be dead from nukes you know and it there is

00:19:01.160 something uniting it's kind of it's kind of like the 9 11 9 12 thing though right do you have to have

00:19:07.360 that mortal enemy i pray we don't but i don't know how to resolve that i don't know the answer to it

00:19:14.280 because you can only tell people something so much before they you know they just don't believe in it

00:19:20.120 so you left college then you started clothing line uh well yeah i left college started my

00:19:29.920 online bachelor's i got a bachelor's in liberal arts which is pretty funny and uh while i was

00:19:34.780 working for the uh the agency i started making satirical little videos and as a way to kind of

00:19:39.860 monetize the platform back then i uh just me and my business partner started making two three shirts

00:19:45.420 so if we get 500 extra bucks we could buy a new camera at best buy or wherever and you know

00:19:50.380 increase your production value and that kind of snowballed because i think it was a very interesting

00:19:55.160 thing that we did or at least were part of is the military culture back then there wasn't a lot of

00:20:00.620 fun humorous entertainment associated with the veteran community it was all very tactical and you

00:20:07.460 know kind of chest beating which there's nothing wrong with that but a lot of guys in the military we

00:20:11.280 have a macabre sense of humor it's how we deal with going out night after night and seeing death

00:20:15.960 and so we kind of took that perspective like hey we'll we'll be professionals with firearms but let's

00:20:20.620 make people laugh let's make the jokes we did in the team room and that really was the foundation of

00:20:25.040 all the entrepreneurial gamers i have um do you

00:20:28.660 let me talk to the botanist in you oh please the nerd the nerdy kid okay um ever watched out nabby

00:20:38.360 i haven't mr selfridge i know that one yes okay um they both are from the time of world war one

00:20:45.980 um and you see what world war one did to society i mean those guys came back nobody had ever seen a

00:20:53.760 war like that almost every horse in europe was was slaughtered yeah um it it just was beyond

00:21:00.560 understanding and recognition so we didn't see it we had never seen anything like that

00:21:06.660 then world war ii happens and it's the strong virile guy who comes back and he can't talk about

00:21:12.000 it right you know because that's just not what a strong man does then we go to vietnam where you

00:21:17.600 can't talk about it because it was shameful right

00:21:20.460 our our veterans um are in trouble with suicides and it's it's horrible but in some ways

00:21:32.840 it's kind of the golden era for veterans compared to the past do you know what i mean i'm i'm in

00:21:42.540 hyper agreeance with that to be honest with you i think that there's some issues that we have to

00:21:47.060 deal with on the individual level as far as people that probably shouldn't have gone to war or were

00:21:51.980 subjected to such traumatic situations that they need to seek help so we always have to be proactive

00:21:56.980 in supporting them but my main thing that i try to focus on now is the kind of civilian narrative

00:22:03.580 that i've heard a lot which is a guy like me that comes back from special operations five deployments

00:22:08.380 like oh he's got the pts you know i'm like no we're not pill popping depressive guys where i just came

00:22:14.760 back and now i want to live the american dream be an entrepreneur and and have a family and just live

00:22:19.960 my life and see what the next chapter has to offer but we've absolutely created a better environment for

00:22:25.620 veterans i mean especially looking back at vietnam and how poorly we treated everyone is terrible

00:22:29.740 terrible terrible and there is there are a lot of very successful veterans that have come back and

00:22:39.220 they and i think in the same way you do they're just like this is all bullcrap yeah i'm just gonna do

00:22:45.320 it yep i people have asked me that before it's like does your military experience translate into your

00:22:51.560 business um acumen per se and 100 because again i didn't grow up in title life grew up pretty poor

00:22:58.480 worked for everything started working when i was 14 and so now it's just get the mission done figure it

00:23:03.920 out and be gritty what has changed because military guys generally if you look at it from a conservative

00:23:12.100 point of view if you're a member of the military you go to washington you become the biggest kind of

00:23:18.320 statist you know because you're used to a cog in the wheel of this giant government machine right

00:23:25.540 um but how is it that we're spitting guys out that are such entrepreneurs because i think uh with with

00:23:34.600 the advancements in technology and social media you know it's pretty easy to have your voice heard

00:23:39.100 and a lot of it it's why we have like a 40 percent um veteran higher rate at black rifle coffee is

00:23:43.640 because their their skill sets are so brilliant and they have so much diverse skill sets and mainly

00:23:50.020 it's usually the their perspective on work they work you know they don't come in and complain about

00:23:55.420 stuff i mean the small stuff they come in and they get to work and they're really good at it so i

00:24:00.400 usually like to hire a veteran that doesn't have a skill set for that specific job and then we'll train

00:24:04.620 them on job training because i know they're going to work their butts off and they're going to have a good

00:24:09.100 attitude every day and just be thankful for where they're at so so if i was if let's say i'm of the

00:24:14.360 bank and you're coming to me for a loan and uh and i'm looking at your paperwork and i'm like okay

00:24:21.160 black rifle coffee i'm a second amendment guy i'm not offended by that black rifle cup and you're making

00:24:28.860 it in uh salt lake city yeah one of our main roasting hubs in salt lake city it's probably the

00:24:36.540 least consumed beverage out of all of the states because you're morbid right yeah i'm morbid we

00:24:43.360 don't drink coffee i know what are you thinking yeah it was very interesting how that all transpired

00:24:50.120 essentially evan and i when the company was getting going we kept looking around the state where we

00:24:54.500 should be geolocated where we should put the company and then one day i'm like we can talk about

00:24:58.020 this all day i'll just drive up to salt lake and we'll plant the flag and to be honest with you

00:25:01.680 salt lake city has been very receptive they've been amazing to us um even people that don't drink

00:25:05.920 the coffee come in and buy merch so yeah they're they're an entrepreneurial spirit yeah uh they're

00:25:12.160 actually lived there for uh two years did you north salt lake yeah yeah did you like it i didn't mind

00:25:16.660 it honestly i i didn't mind it i love texas you know you're going to texas and get a driver's

00:25:22.000 license and they hand you a glock it's awesome it's a joke it's a joke kind of um uh i i by the

00:25:30.840 way i just have to say as a former coffee drinker and now not you piss me off every day because i

00:25:38.380 walk by the the coffee pot and it smells so good smells so good so thank you for that i appreciate it

00:25:46.640 no no problem um what uh what changed if anything in your cultural or political mindset

00:25:59.340 from the time you joined the military the time you left what did you learn that's fair i would say i

00:26:09.780 didn't learn a lot while i was in because i was so absorbed into what we were doing and being a

00:26:15.240 professional at my job and keeping my team alive retrospect it was looking back it's looking back

00:26:19.540 i think um and i've definitely become more and more conservative year by year because it didn't a

00:26:25.900 lot of it didn't matter to me but then now when i look how we're treating people coming out and you

00:26:30.500 know love them or hate them i gotta give it to president trump for the amount of support he's

00:26:33.840 pouring towards the military and it's actually it's it's a godsend i think for a lot of the dudes to

00:26:37.980 look out for him and i just wish whatever political spectrum left or right more people cared about

00:26:43.860 the men and women they're they're sending to war and so that's really where it's so immoral it's

00:26:50.000 hyper immoral it is you got these people that's sitting in an ivory tower and they're like wow send

00:26:54.180 the boys and they send off 19 year old men and women to just get slayed and right as if it's nothing

00:26:59.160 it's disgusting it's also immoral to uh to live in this society and have 20 years of war where our

00:27:10.000 soldiers are places we don't even know what are we doing as you know we we were up until world war

00:27:17.240 ii a country that didn't believe in standing armies right and it was eisenhower that said by the way you

00:27:23.780 go down this road everything's going to change he talked about the military industrial complex he

00:27:28.940 talked about the state department and how that was gonna and it's all happened it's all happened

00:27:34.380 right and we just kind of like oh i don't know what are we doing well yeah because i don't think

00:27:40.800 not a lot not enough people care and so it's just kind of unbeknownst to them it is what it is

00:27:45.980 which is a very unfortunate

00:27:47.580 you

00:27:51.780 let me

00:27:54.120 i don't i don't want to stick you out because i think a lot of things can be i think fame and

00:28:00.860 fortune is a drug i think fame and fortune is uh one of the most dangerous things you can

00:28:07.340 give to a human being agreed um horrible you can all of a sudden just buy into it and you are

00:28:14.840 then you start to hold on to it's just ugly

00:28:17.380 i've heard you say war can be a drug yes how

00:28:26.240 um there's a very interesting gentleman and it gave me so much perspective he's a former

00:28:33.280 um special operations guy and uh his name's tyler and he had this whole statement about

00:28:38.800 lack of pts a lack of post-traumatic stress that was very interesting because you know when i wrote

00:28:44.800 my book i personally just me individually speaking never had issues of what i went through and what i saw

00:28:51.340 mine was always the sense of purpose and that's what i had such a difficult transition coming out

00:28:57.240 because i missed it and when i was in i literally convinced myself i was gonna die and my my mentality

00:29:04.140 was well time to kill as many bad guys before i die i was convinced that was and it was why i was

00:29:10.080 kind of you know i wouldn't say fearless but more aggressive in nature for getting my job done and

00:29:14.900 keeping people safe and um so when you lived past that i didn't know what to do it was like

00:29:21.740 got in the car and someone said drive and i had no gp i had no clue where to go and so that's

00:29:27.620 something that i've i've found my new purpose in life is ensuring that i don't have hopefully you can

00:29:32.380 help other you know 23 year old dudes like me that get out of the military and have some form of

00:29:36.880 inspiration and an understanding that there is more life to live there's even more quality of life to

00:29:42.700 live outside of the military so be thankful for it but don't find yourself in the rest of your life

00:29:47.000 through that you know four or six eight years that's as a chapter move on and write an epic book

00:29:53.080 don't don't like one one cool chapter

00:29:55.020 can't that be said however for millennials most millennials that they

00:30:03.500 they're getting into a car and they they want to serve they they have good intentions they want to do

00:30:11.000 the right thing right but it's a purpose it's a purposeless life you know social media and all

00:30:19.380 of this stuff it's just it has no purpose well that's that's the very difficult time and you're

00:30:25.360 saying how how fame can be a drug you know i think the social media complex is very scary and terrifying

00:30:33.140 you know you can go on there and see 12 year olds dancing for a like it like on their instagrams and

00:30:37.620 doing all it's just it's weird and bizarre to me and it's like i'm kind of terrified to have kids

00:30:43.180 because i'm like oh man it's a weird world to bring them into and it's a very surface level

00:30:48.700 environment we've created with most social media because they're willing to act immorally or do

00:30:53.300 anything for that comment and like for that self-validation and it's fake affirmation it's it's there's

00:30:58.000 no substance to it you know they'd rather get 60 likes on a comment than have that one great

00:31:03.380 interpersonal you know relationship with someone that loves them their character not their blonde

00:31:08.840 hair or their their muscles you know it's hard you know this because you have 70 million likes on

00:31:15.320 me and 70 million views on on one of your uh youtube videos when you have one that doesn't perform well

00:31:22.780 right it automatically you automatically go well what did i do different what

00:31:28.280 right and if you're not really self-aware which i haven't met a teenager that is

00:31:32.820 if you're not really self-aware yes you start mutating for the algorithm yep it's it's very very funny

00:31:42.600 to say that i've heard comedians and other people say that never read the comments and i i try not to do

00:31:47.340 that because thankfully i love the art of production and film and movies and so i selfishly do it for

00:31:55.340 myself because i love the process from script to screen and then when i put it out i don't really

00:32:00.420 base this base it off of the performance like on numbers but am i happy with the project could i've

00:32:06.280 done it better and i don't think like you were saying you have the emotional intelligence at 15

00:32:10.120 years old when you put out a video to understand that it's okay that you didn't get as much views

00:32:15.720 as your last one right and i don't know if you can grow the emotional intelligence

00:32:19.360 if you're in that bubble yeah if you're in the bubble it's kind of a sounding board and you're just

00:32:24.320 bouncing back and forth so

00:32:25.840 you're talking about i love film and everything else so where we're like

00:32:43.980 what's a goal you're 50 years old what's a goal what do you what do you see as this is that's what

00:32:52.580 i really want to do very interesting question um yes i love film i think two things that are really

00:32:59.440 my path forward are becoming a better executive for my company and you know being a better business

00:33:05.460 owner and business partner okay so let me ask you on this

00:33:08.440 i see you here okay and then i see your videos and i know the difference between

00:33:18.760 i know that you can be honestly be two different people you can be that performer where you're just

00:33:26.420 like doing it and it's fun and you can be this right yeah but most people don't they look at you and

00:33:34.440 like wait what happened to my guy what happened yeah is this is any of is any of that

00:33:44.100 tone down because your business is going way up i don't think we've toned down really at all i mean

00:33:51.240 we put out i mean you oh me uh i think uh depending on the media in certain times i have to speak to a

00:33:57.020 different audience but all of it is me i'm not a politician i don't fake stuff but you know when you

00:34:02.220 have those kind of aggressive more fun natured videos that's just an extension of my satirical

00:34:06.660 jokes that i write like man i want to troll these guys who get spill a glass of milk and cry for 10

00:34:10.880 days you know that's just ridiculous um but you know i like for other people to see the more 0.92

00:34:15.940 professional side of me that it's not all you know whiskey and and guns and jokes and all that

00:34:20.720 stuff there's a lot of work that goes into creating an enterprise and employing over 200 people

00:34:25.880 can you just tell me again how you drink whiskey how did you get past that i've never gotten past

00:34:33.320 it and i watch your wife lock it up and just get the three ounces jeez i watch i watch people now all 1.00

00:34:40.280 the time i see and it hadn't happened to me in a decade at least but i see people and they they have

00:34:46.860 a glass of whiskey and that's my poison and i'm like oh my gosh that looks so good that looks so good

00:34:52.940 i got i got out of it before i mean jack was you know maker's mark was something that

00:34:59.680 that was fancy uh those two uh and then i got out of coffee and it's like i i got out before there

00:35:09.000 was good coffee before before you know when it was still you know what good whiskey good whiskey was

00:35:15.380 i will indulge in those um bad behavioral patterns for you so i drink great coffee great whiskey quite

00:35:21.940 often how did you break that did you use the word alcoholic yeah i was for sure but i think a lot of

00:35:29.440 that stemmed from the position i was in life you know innately i am a very driven and motivated guy

00:35:35.840 i love to work i love to just create things and when i had nothing to create sitting stagnant in the

00:35:42.720 water essentially the only thing i could do to ski escape myself you're like homes are you familiar

00:35:48.920 with sherlock holmes of course yeah you know the the real sherlock is a heroin act oh really yeah and

00:35:55.520 he doesn't uh it's called the two percent solutions cocaine and heroin and he uh uh when he's on a case

00:36:02.920 he's completely clean interesting but until he finds a purpose he's taking heroin life has absolutely no

00:36:10.340 meaning to him well fortunately i've never touched that yeah yeah yeah yeah i mean that was kind of the

00:36:15.380 position i was in and so that's why i kind of needed a good support system to pull me out of it

00:36:19.260 um i want to go to uh chicken and the egg with your with your um ads because you're not you're not

00:36:32.880 really running ads you're not running ads right um uh you know you do something and then at the end

00:36:39.480 black rifle coffee right completely counterintuitive unless you are yeti or um uh patagonia when you are

00:36:52.820 those companies you realize no i'm i'm a lifestyle they're coming to me because they want to go hiking

00:36:59.800 they want to go do these things they they don't they will spend that on a cooler because it means

00:37:06.440 something right was this did this play a role at all in your head or did it just come naturally

00:37:14.320 i'd say a lot of it came naturally but again i think something i've been very fortunate with is

00:37:20.040 i'm a selfish comedian i do things just to make myself laugh and when i started getting into production

00:37:25.960 i wanted to do a style of content that i had not seen out there and fortunately that started

00:37:31.300 catching wind and what i really want to add value to our customer base is not only like the greatest

00:37:37.160 coffee but how do we give them more of a value add to participate in the brand to feel they're a part

00:37:42.700 of a sense of community and a sense of give back and you know i use the term a lot vote with your

00:37:47.520 dollar and i think at this day and age it's really unlikely for brands to be as transparent as we are

00:37:53.320 but when you engage and participate in a brand you know exactly what we stand for and what we're about

00:37:59.700 there's american flags all over our business most people are concealed carrying legally you know so

00:38:05.420 that's just who we are and if you don't like it go buy go buy coffee somewhere else you know i don't

00:38:09.820 need to the whole world doesn't need to be our consumer and you know being in the cia you probably

00:38:17.460 knew this maybe to some degree but we are we're all categorized now we're all just just through

00:38:26.440 algorithms we're just all categorized and you go into a grocery store and an algorithm can tell you

00:38:32.340 you voted for trump you voted for hillary just by the groceries really oh yeah you didn't know that

00:38:39.000 just by the groceries consumer data is getting scary scary individualized it is it's like with 90

00:38:46.580 like 96 accuracy just on what you buy at the grocery store wow that's crazy that's crazy that's crazy

00:38:55.420 that's crazy and have you ever been to uh like nantucket or um martha's vineyard um i've been by

00:39:04.920 martha's vineyard okay yeah don't go um you go to martha valley right no no that's up in uh massachusetts

00:39:11.620 okay okay so martha's vineyard is is the elite elite democrat liberal martha's vineyard started out

00:39:22.740 as a god place with with real conservative values but now interesting i walk the streets of martha's

00:39:30.160 vineyard it's not comfortable okay nantucket which is just just down the road of spell or down the water

00:39:38.640 or a spell is conservative interesting for massachusetts okay right it's crazy when did we

00:39:47.900 start dividing ourselves like that and is that a good thing or a bad thing it's a bad thing i think

00:39:54.080 they should build a cool little bridge with a nice little bar table just like this and share wine once

00:39:59.160 a week and uh you know hey this is what we're doing this is what we're doing and have some good

00:40:03.340 conversation so when did that but when did that and isn't the brand i mean because right i agree with

00:40:11.980 you i mean i want to serve the people i'm never going i'm never going to be able to get the people

00:40:18.060 who hate me who don't even really know me they just they see this and they're like oh well i know what

00:40:24.380 that's all about yeah i'm the same way right right but doesn't that play into that shopping cart that

00:40:34.040 is completely different where we don't share anything it could be um i think there we kind

00:40:41.240 of segment our brand positions like me i just do a lot more satirical stuff and then black rifle coffee

00:40:46.540 we stand for america the constitution and being a patriot very divisive i don't think so i don't think

00:40:53.460 so i don't think so people when they hear those words in 2019 might think it's divisive but i mean

00:40:58.240 we've had every sexual preference religious preference political preference work in our

00:41:03.520 house as long as you're not offended by the american flag and you put in hard work and you

00:41:07.740 believe in the american dream i've said that 20 times this podcast already super simple to me i mean

00:41:12.600 we've had like one of the huge progressive work for us and just believed in the mission was a

00:41:17.480 sweetheart great person i've had super progressive people no problem but they didn't hate america

00:41:23.440 exactly and they believed in the bill of rights that's that's all it really takes it's pretty

00:41:29.180 simple when you think about it i don't know why we've made it so complex yeah so you said that you

00:41:34.400 want to uh be a better ceo yeah i'm executive vice president evan gets ceo title he's the man he's

00:41:40.300 smarter than me well you want to be a better executive yes so you want to be a better executive

00:41:44.200 executive but i keep hearing you talk about i'm a comedian or i do comedy and i do film and i like

00:41:51.180 the process where is that in being an executive of a coffee company 20 years down the road well

00:42:00.600 that's that's a good question because that's where i have about two personalities in that sense i want

00:42:04.780 one to be the 40 hour a week executive and the other one to be a 40 hour a week you know film director

00:42:09.860 and all that uh you know i've done film before i've acted a decent amount but the older and older

00:42:14.340 i get i'd love to participate more in the production side of it and have the newer guys maybe in veterans

00:42:19.640 come up coach them and and direct movies i'm probably going to direct another movie in 2020 which i'm

00:42:24.940 really excited about about what what's the story like it is kind of like very interesting film it's

00:42:30.820 going to be kind of like deadpool meets i am legend you know so like zombie apocalypse with some

00:42:36.700 some satirical humor in there but then also driven solely by music because i'm obsessed with

00:42:41.960 music so everything will be scored very theatrically and and musically which i don't think has been

00:42:47.740 done i think each one of those have been done on their own but the combination of them all

00:42:51.100 maybe some boz lerman in a way yeah the same way but and then i'll probably be in the botany club

00:42:58.300 in the movie you know selling trees and hamburgers like i used to do and is that what you thought

00:43:04.060 you were going to do what did you think you were going to do when you were when you were in the

00:43:07.680 botany club and you're a skinny you know beat upable kid yeah what did you think you were going to do

00:43:15.160 i don't think i knew to be honest with you but it's a very interesting um entrepreneurial journey

00:43:21.080 i've had because for the botany club i used to grill hamburgers once every two weeks in the quad

00:43:26.820 and you know i'd go to costco and i'd work all the cost of goods out and build a spreadsheet

00:43:30.960 and and see how we could increase profit market and i didn't even know at the time that this was

00:43:35.160 like setting the stone for me in business years and years later but i don't think i knew what i was

00:43:40.500 doing so is there a uh a marriage in your future is there i'm currently married to show me it's on

00:43:51.960 there and i forgot my ring today she's gonna she's gonna kill me for it that's what you went it's on

00:43:56.740 there it's on there okay no i live with my beautiful wife and i have two dogs so noelle

00:44:02.320 is her name and she's a sweetheart it's her birthday friday so i gotta do something nice for

00:44:05.800 her oh good i've been married uh just over like three years yeah how'd you guys meet uh the

00:44:10.260 instagrams you know as the as the millennials say i slid into her dms but she wasn't having it for

00:44:15.880 a long time had to be very convincing and she did she know not really um she worked for a gun store

00:44:23.400 so she's kind of a gun gun nut in a good way yeah and uh is an avid coffee drinker so i make fun of

00:44:29.060 her all the time that she married a gun drinking uh coffee guy or gun yeah gun toting coffee guy so 1.00

00:44:35.740 i i think it's um my wife uh i was kind of doing this with my career when i met my wife

00:44:44.240 and everybody thought it was over and i thought i was gonna i was gonna give this talk radio thing

00:44:49.020 a chance i'd done 20 years in top 40 radio and i was so sick of it and so i thought i'd give this a

00:44:54.980 chance and nobody thought it would be successful including me i mean i like you know maybe right

00:45:00.340 and uh we met and got married and

00:45:03.620 she didn't think of success like that she thought i was gonna be i don't know uh you know a chef

00:45:11.840 or something uh and so she's not really into it you know she's just she's a mom and uh and a wife

00:45:22.940 and does her own thing and she's not into the celebrity part of it it was the best blessing

00:45:30.100 of my life i was actually just gonna ask you that question i went to when i first date second date ever

00:45:35.680 with my wife we went to a birthday party with my friends there's this like big famous band playing

00:45:40.280 there and a whole group of people she didn't care about any of it and that's kind of how it is it's

00:45:45.500 been a great counterbalance to my life really good because i had previous relationships maybe like you

00:45:50.000 that were very into it look at me the trophy likes one to be on the arm everywhere and it's it it's very

00:45:56.460 very challenging as a public it will and it will pull you it will pull you apart i mean success

00:46:03.040 is hard it's hyper challenging it is you're under the microscope every single day what's the hardest

00:46:10.800 part about success for you privacy at least as far as public figure wise privacy for sure i'm a very

00:46:19.360 introverted like i live in acreage and hide from everybody so i go out and do what i do and then

00:46:23.920 um i don't like to be overstimulated and it's so weird when you know if you like google your name

00:46:28.980 people know dates and births of everything when you got married your wife's hobbies and it's just

00:46:34.140 it's creepy and you walk into places or into an airport and all of a sudden you see everybody

00:46:39.000 look at you and then they look down to the yeah google and you had to see if that's him that's him

00:46:44.580 i'm sure you get that way more than me but it's it's uh it's a blessing and a curse fortunately for us

00:46:51.040 we have such an amazing supporter base like a lot of people that support us are veterans or patriots and

00:46:57.140 so they usually come up and thank us for the mission that we're doing it's nice that yeah

00:47:00.640 it's wonderful because it does give you the sense of community and it revalidates that purpose because

00:47:06.000 sometimes you know you can sit at two in the morning working like why am i doing this i could just

00:47:10.460 get out of here and go live in an island and then you know you see that message come in that says hey

00:47:17.140 i watched this video and you saved my life and i you know rekindled my relationship with my wife and 1.00

00:47:21.920 got in the gym over a stupid two-minute video like you would never have thought it would have that 0.98

00:47:26.140 profound impact on somebody but for some reason right place right time it did and amazing in it 0.98

00:47:30.400 it's gives me chills it's the most yeah humbling awesome thing i've ever experienced it's really

00:47:35.360 hard not to say i well that's why i planned it i mean i was not at all i didn't yeah i'm not gonna

00:47:42.020 lie about it like you really want to say that well yes i am that genius but no i had bluffing i set

00:47:47.860 out at the age of 15 in the botany club and i'm gonna change people's lives no definitely didn't

00:47:52.360 um let me just ask you some political questions here um and that aren't i don't think they're real

00:47:56.980 political um uh all to do with the military uh we are in a position now and i don't know if you know

00:48:08.940 much about this thing that's happening it's really what i think the the impeachment thing is is all

00:48:16.140 about um we have a policy in the state department of it's called civil society 2.0 and it is training

00:48:24.960 revolutionaries uh with our government money training them then telling them just wait till

00:48:32.260 the right opportunity and when we see the right opportunity go and the government is overturned

00:48:39.280 we've done this with bad governments we've also done this with really good governments

00:48:43.500 um should we as people be fomenting revolution around the world it's a very loaded question i

00:48:55.140 would say i i usually stem more towards like isolationalism you know like not we can interject

00:49:01.240 where we can help but you know proxy wars and all that are so complex and the problem is is we it's so

00:49:08.920 hard to define what the third and fourth order effects of that will be i mean look at iraq

00:49:13.360 with saddam hussein i mean we created an insurgency out of there lost a lot of american lives because of

00:49:19.220 it and and then it's like all you always come back to was it worth it and maybe it's easily to

00:49:23.920 easily define retrospectively but to just go start having proxy wars and overthrowing governments that's

00:49:29.760 that's a way above my pay grade and i think most people that are making those decisions too

00:49:34.080 i uh i used to be much more

00:49:41.940 go get the bad guys we have a responsibility you know go get the bad guys and it kills me

00:49:50.720 what what's happening in china i mean with the uyghurs and the concentration camps that they have 1.00

00:49:56.260 there and and what's even happening in hong kong we lose hong kong taiwan is gone that whole

00:50:02.560 thing just spirals out of control and it becomes very even darker than it is right now but i don't

00:50:10.480 want to be involved yeah i mean i find myself in this place to where we we can't do that you know you

00:50:18.880 can't give people freedom you can't they have to earn it they have to find it themselves we can

00:50:26.960 we can help but we can't lead on that and i just i just feel like every time we every time we reach

00:50:36.960 out and we do something because it's the right thing to do with the exception of the big ones like world

00:50:41.920 war ii we make it worse in the end we make it worse historically we have yeah in certain circumstances so

00:50:50.880 it's a hard one because you know you can define a moral argument on either side well are we going

00:50:56.560 to let these you know human transgressions and you know things happen here or are we going to go risk

00:51:02.320 lives to intervene which consequently consequently could turn it way worse it so do you believe in

00:51:10.080 because you were in a private army mm-hmm you believe in private armies as far as being like a contractor

00:51:16.080 yeah um or let me say this i do not want the united states government um going in and freeing slaves

00:51:29.920 in china but if there was a ross perot and he is a private citizen wanted to go in and help rescue slaves

00:51:41.520 out of china i don't necessarily have that problem with that you know what i mean it's not the

00:51:47.040 government's responsibility but maybe it's me and my local church or whatever that went you know we

00:51:55.120 got to save these people right is there a place for that yeah that's that's a very good question that

00:52:02.800 i've really never thought about i mean i think in certain circumstances it could work i look at you know

00:52:07.920 kurdistan and some of the former veterans that were going over to support the kurds and then the

00:52:14.000 travesties that we're having over there and it's hard not to absolutely agree with them you know as

00:52:19.120 they're getting shot at from isis pulling you know children out of rumble of course i agree with that 1.00

00:52:26.400 you know so yeah i guess it could work i just don't know the functionality of it and how it would

00:52:31.840 what's the world look like in 10 years hopefully a great place

00:52:40.560 i'm gonna leave it at that thank you thank you so much

00:52:50.160 just a reminder i'd love you to rate and subscribe to the podcast

00:52:54.400 and pass this on to a friend so it can be discovered by other people

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The Glenn Beck Program - February 15, 2020

Ep 67 ｜ I’m Not Sober, I’ve Just Learned to Deal with It ｜ Mat Best ｜ The Glenn Beck Podcast

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