The Glenn Beck Program - Fighting Back Against the Great Reset ｜ Guests： Jeff Rosenblum & Jeffrey Tucker

00:00:00.000 if you're listening let's talk about something for a minute that might be a little a tad what

00:00:03.920 if you're not listening that's a good question okay i just thought i'd throw that in i just

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00:01:23.880 got no room to compromise

00:01:52.260 what you are about to hear is the fusion of entertainment and enlightenment

00:02:17.600 hello america and welcome to the glenn beck program today we are going to give you some good

00:02:29.860 news first of all looks like the head of pfizer now has come out and said this spring it's all over

00:02:37.600 it looks like we are wrapping this up he said all of the uh the shutdowns and the the different

00:02:45.000 rules and regulations that we have been dealing with since the beginning of this he said is about

00:02:51.220 to be over possibly this spring i feel it i think that's exactly what's coming it's exactly what we

00:02:59.100 expected and hoped for we have good news on several fronts that being one but also on the great reset

00:03:06.580 this is starting to enter the zeitgeist and people are pushing back i'm going to give you two states

00:03:13.920 that this week have begun pushing back on the great reset

00:03:17.620 in 60 seconds

00:03:20.000 mary wrote in about her experience with relief factor she says i've been taking relief factor since

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00:04:27.100 so i have really good news uh first of all my voice is never sounded better

00:04:37.660 holy cow silky smooth right now apologize for this um but uh i have really good news

00:04:45.640 on two fronts on the great reset and this is significant actually i think three um lawmakers

00:04:52.740 in new hampshire run entirely now by the republicans they are trying to stop the great reset by making it

00:05:01.560 impossible for banks and credit unions in the state to use esg scores or other metrics to control

00:05:10.020 behavior now listen to this bill all bank and other financial institutions doing business in the state

00:05:17.380 of new hampshire either directly or through the use of an outside contractor shall not discriminate

00:05:22.640 against nor advocate for or cause adverse treatment of any citizen or business in their business practices

00:05:31.100 based on subjective or arbitrary standards such as social media posts participation or membership in

00:05:38.780 any clubs association or unions political affiliation employer or other social credit environmental

00:05:47.540 social and governance or similar values based uh uh or impact criteria no provision of this law shall

00:05:58.660 interfere with the banks or other financial institutions ability to discontinue or receive uh refuse conduct

00:06:04.580 business uh with an individual account holder or potential customer when such action is necessary

00:06:10.600 for the physical safety of its employees banks that will fail to comply will be fined fifty thousand

00:06:16.700 dollars for the first offense two hundred and fifty thousand dollars for all subsequent offenses

00:06:21.260 once a bank credit union reaches five or more offenses criminal prosecution may include along with any fines

00:06:29.100 assessed this is the way to stop it new hampshire is leading the way on this if you are not in a if you're in

00:06:43.980 new hampshire go and do everything you can to work for the people who are trying to pass this bill

00:06:50.540 um the state lawmakers are doing it this is going to be done city by city and state by state it is the only way

00:06:59.740 to stop it the only way um so that's good news on new hampshire now let me give you some more good news

00:07:07.820 uh yesterday it came out that the state of west virginia's treasurer uh has has uh taken a stance

00:07:19.360 against blackrock listen to the uh the press release here uh blackrock has urged companies to embrace

00:07:27.780 net zero investment strategies that would harm the coal oil and natural gas industries while increasing

00:07:35.180 investments in chinese companies that subvert national interest and damage west virginia's

00:07:41.260 manufacturing base and job market um last month educational non-profit consumers research sent a

00:07:48.040 letter to 10 different governors including the governor of west virginia whose state pension funds are

00:07:54.300 most invested with blackrock they warned about the money management firm's heavy investments in china

00:08:02.140 the the um uh memo continues blackrock's funneling of billions of u.s capital into china carries with it

00:08:11.820 risks not present in other markets risks that threaten the large wagers the company is putting on steep

00:08:19.000 returns from the middle kingdom chinese firms are not held to the same transparency standards as their western

00:08:25.340 counterparts so foreign investors are often hard-pressed to appreciate the true risk profile

00:08:31.020 of what they're investing in so this is what this is what west virginia is now doing they're taking all of the state

00:08:39.040 pensions and all of their funds out of blackrock blackrock spokesman said hey you know we realize our

00:08:47.980 stakeholders have differing views on china and we take those concerns very very seriously but uh we're gonna seek to

00:08:56.020 balance the concerns of our stakeholders with our role as a global global investor and fiduciary working

00:09:02.520 for our clients as we navigate these very trickle tricky global waters oh that's nice of them here's the

00:09:10.960 thing they're the largest money manager in the world you if you have something in your 401k

00:09:17.040 you should call and find out if you're in blackrock there's a very good chance you're in blackrock

00:09:23.600 um they are the the largest now they dwarf goldman sachs dwarf goldman sachs uh and they are deeply in bed

00:09:33.840 with china deeply in bed with china they are also the ones that new hampshire is having to pass this law

00:09:41.680 against they're the ones who are really behind esg they're the ones who have taken this and run the

00:09:49.600 furthest with it now one other piece of good news and that is american express american express has done

00:09:59.120 all kinds of things uh recently um that i really don't understand um they um they had an anti-racism

00:10:10.540 initiative that was going on in american express and they brought people in um including i believe

00:10:21.900 uh but uh yeah um the the uh descendant of elijah muhammad um it's camille muhammad the nation of islam

00:10:33.140 founder uh and he was brought in to tell the employees of american express credit cards that

00:10:41.780 capitalism is rooted in racism uh they also were told the employees of american express told they have

00:10:50.580 to rate their privilege based on skin surface characteristics and then if members of a subordinate

00:10:57.460 group are present in a room they must defer to them before one speaks so in other words if a black

00:11:04.020 female is present the white folks need to stay silent until the black female speaks and then you can speak

00:11:11.140 now here's the good news on this uh apparently some shareholders have a problem with this

00:11:18.500 american express and they are demanding uh an audit of all of this race-based training american express

00:11:28.020 is pushing back saying no this is private stuff excuse me you're probably publicly traded company

00:11:35.460 and are you not proud of all of the wonderful social justice things you're doing american express

00:11:41.380 what is it that you're hiding they're actually going to court and they're and they are um pushing

00:11:48.820 to have all of this stuff sealed so it doesn't come out uh to the shareholders um shareholders if

00:11:56.900 you're a shareholder of american express you're a credit card holder of american express you might want

00:12:02.340 to call them today say uh what are you guys hiding from i thought you were really proud of all your social

00:12:07.940 justice stuff what are you hiding why why won't you release this information you're a publicly traded

00:12:14.820 company so three pieces of really good news i think you have black rock uh under attack in west virginia

00:12:25.940 you have the great reset actually under attack uh in new hampshire and you have people waking up

00:12:33.540 uh at the shareholder meetings for companies like american express american express is going to play a

00:12:40.420 huge role in all of these all of these financial institutions they are the ones that are going to

00:12:48.020 bring this about it's going to be the banks the central banks the world's treasuries uh the governments

00:12:56.740 any anybody who is giving you any kind of financial assistance or insurance things like

00:13:03.460 that so this is really really good news should i go into yunkin too because i think that's really good

00:13:10.980 news um i mean it's tuesday we try to give you good news on tuesday uh glenn yunkin uh been inaugurated

00:13:20.260 obviously day one he has dropped nine executive actions nine executive orders two executive direct

00:13:27.940 uh directives um he has banned crt in all public schools he has fired the entire parole board he has

00:13:38.420 ended masking forced in schools he's removed the regulations he said no executive employee branch uh employee

00:13:48.260 has to vaccinate as a condition for their employment and much much more now i was worried about glenn

00:13:57.300 john yunkin uh you know he's he's kind of a milk toasty middle of the road guy in reputation uh but this is a

00:14:07.780 very very good uh start so he's banned crt and any other divisive concepts in public schools returning decision

00:14:17.860 making power to parents regarding wearing masks in school fired everyone on the parole board from the order

00:14:23.780 he says the osig investigation revealed some of the inmates released by the virginia patrol board

00:14:30.180 had been recently denied parole or otherwise deemed ineligible for parole raising questions about the

00:14:36.500 lawfulness of the abrupt reversal of these decisions you know i think it's also about time that america

00:14:43.300 takes on george soros you know he has he is banned in a few countries he's not allowed he's not welcome

00:14:52.740 in a few countries because he has collapsed their economy he has worked diligently to overthrow uh their

00:15:01.460 governments and i'm not talking about dictatorships either um he's the guy who collapsed sterling

00:15:08.820 um the uh the british pound years and years ago he is a subversive his money no matter what people say

00:15:18.420 about him he is not just a kind old grandpa he is a subversive revolutionary in his own words and he is

00:15:30.260 responsible for almost all of the da's that have been releasing people on the streets and nobody wants to

00:15:39.060 talk about it because george soros is a no-go zone if you're in the media you don't talk about him you

00:15:46.500 you know it's amazing too is that one of the big accusations right now about this with the voting

00:15:50.980 rights thing going on is that the evil republicans are placing in positions of power uh various at

00:16:02.020 various levels of the election apparatus people who are more friendly to republican views about you know

00:16:08.900 voter fraud and things like that mm-hmm the sos project was just that exactly this idea put in

00:16:17.700 place by george soros but it's okay if george soros okay if he does it yeah in fact when you mentioned

00:16:22.340 it back in the day you were accused of all sorts of things including anti-semitism which is really

00:16:27.700 weird that's really weird at all very bizarre the winner of the defender of israel award is an anti-semite

00:16:34.180 is a hell of a headline i'll tell you that you know hitler got a lot of love from the jewish community

00:16:40.340 oh yeah that's a lot of they were like yes he's casting our people but but here's an award here's

00:16:45.380 an award yeah no it didn't happen all that often if i remember i remember right right but it is an

00:16:50.980 interesting uh thing that they you you've mentioned this before there's a bit of projection that goes on

00:16:56.660 here these are projects that they are already involved in and that's why they're so on guard for any

00:17:03.540 conservatives who might try to do something similar they've been trying to manipulate the

00:17:07.780 election process forever forever they have entire projects and foundations set up to do this and

00:17:14.500 they've been doing it all around the country and then they're doing the same thing it's the same

00:17:18.580 exact idea with the da's don't try to get people to vote in laws that we want just go around it we'll

00:17:24.020 get we'll get these da's who will just implement what we want through these positions of power just

00:17:30.980 attack the system using the system it's exactly what happens in the great reset is and soros has

00:17:35.620 been doing it for a very long time uh i think some really good things are happening and i i can't thank

00:17:41.620 you enough for reading the book the great reset if you haven't gotten it yet please order it now

00:17:48.420 um you can find it in some bookstores still available but order you can order it at glensnewbook.com

00:17:55.540 glensnewbook it's going to be probably the by far the number one seller uh on the new york times list

00:18:02.500 and then it will go to zero because there are no copies uh available but due to the printing and all of

00:18:10.500 the the supply chain problems it's very important that you order it now um because if if we don't print

00:18:20.020 enough in the second printing then it's going to be another two months so please get the copy of the

00:18:26.500 book now go to glensnewbook.com but it is i think it's already making an impact uh and it is it is not

00:18:37.220 hard to beat these guys it's going to feel like it but if we are informed and logical the road to uh

00:18:48.020 their serfdom is not that difficult not that difficult glensnewbook.com all right let me tell

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00:20:09.220 by the way there's a couple of things the national security council the head of the um uh pacific

00:20:18.420 affairs uh department of the national security council has just updated his uh his ethics disclosures

00:20:27.540 um he did it um well i'll tell you when he did it here so but he he just he just wanted everybody to

00:20:33.860 know that yeah i i mean i gave a couple of speeches to to blackstone uh in 2020 and uh i didn't call i

00:20:42.180 didn't claim them i guess i should have it's a hundred thousand dollars but i just wanted to let

00:20:46.260 you who's going to remember to claim every 100 000 speech you make amen you know so he just amended

00:20:52.980 that but what's weird is he amended it the week that uh his wife had to submit her financial disclosures

00:21:03.860 uh his wife is lail brainerd she submitted her own disclosure uh because she's uh been nominated

00:21:10.900 to serve as the vice chair of the federal reserve so hubby's making money he's on the national security

00:21:20.900 council um and then she's also there if you remember uh well maybe you don't because we all kind of went

00:21:28.660 on vacation she was the one who during testimony they asked her 22 times are you a socialist or a

00:21:36.820 capitalist and she refused to answer uh and she's like i just think controlled markets well that

00:21:43.140 doesn't answer the question are you a socialist or are you a capitalist and they asked all the other

00:21:48.100 people that were there in the meeting are you a capitalist or a socialist i'm a capitalist sir i'm a

00:21:52.820 capitalist and you i i just don't think of it that way well the rest of the world does so just uh humor us

00:22:00.420 which one are you um this this one uh should not pass in congress um it's uh

00:22:12.100 uh blackstone uh and the husband they're known as china whisperers and i don't think we just need

00:22:24.340 any more chinese or marxist influence in uh the federal reserve maybe it's just me maybe it's just me

00:22:32.580 but i'm hoping the senate does their job all right back in just a second with even more good news

00:22:41.380 the glenn back program so i don't know if you have the same response i do when somebody says hey you

00:23:07.860 should have a protein bar or something that's healthy for you i'm like ah man i'm all booked

00:23:11.620 up i'm stepping in a bear trap later today uh so i just can't do that no two ways about it uh protein

00:23:19.700 bars taste like garbage um really any self-respecting snack expert such as yours truly um does his very

00:23:28.180 best to avoid them even if you have to step into a bear trap and and chew off your own leg it's better

00:23:33.700 better than some of those protein bars of course that is before i found built bars they not only get

00:23:40.580 a pass they are an amazing great snack i love them by the way i've lost about 12 pounds uh and built

00:23:48.580 bar has helped me do that thank you very much built bar if you haven't tried built bars yet you're missing

00:23:53.620 out 100 real chocolate they taste like a candy bar they're also high in protein and fiber uh and low in

00:24:02.180 fat and carbs usually it's the fat that makes things taste good i don't know what kind of witchcraft

00:24:07.700 is in a built bar but it ain't the fat that makes them taste good uh built.com use the promo code beck15

00:24:14.980 save 15 off now built.com if you want to know the whole story about what we've been talking about this

00:24:20.860 hour it's the great reset by glenn beck get it at glensnewbook.com

00:24:25.140 thank you so much for listening this is the glenn beck program

00:24:39.940 the book the great reset joe biden and the rise of the 21st century fascism uh has been

00:24:47.540 an incredible uh just on an incredible tear right now you can get the digital copy you know a kindle copy

00:24:54.980 or amazon uh just go to you know glensnewbook.com it'll take you right to the web page where you

00:25:01.780 can buy the digital copy of it i urge you to read it i urge you so strongly to read it this is

00:25:09.460 the fight that we are going to be up against tomorrow uh i'm going to be doing a special

00:25:16.660 on this a full i think it's an hour commercial free special just on the great reset with the chalkboard

00:25:24.900 uh and how to understand it and how to fight against it uh there are some really good things

00:25:30.740 that are happening right now but the global system has been weaponized against you banks corporations

00:25:38.740 government some of the most powerful institutions controlling money are all on the board uh and

00:25:46.100 yesterday they opened up in davos and they had the great reset uh conference that is going on this week

00:25:54.420 in davos everything you need to know they're saying it it's it's incredible by the way do you know who

00:25:59.940 the opening speaker was xi jinping the president of china now why would you have him at the great reset

00:26:12.100 because china is the model china is the way the world these people want it to work

00:26:21.540 uh then anthony fauci so you had the guy who hey from a laboratory near you here's the guy who's in

00:26:32.020 charge of the country in the laboratories uh and here's the guy supposedly fighting for you the little

00:26:39.140 guy anthony fauci now listen to what he says he's he's there to talk about covid because the great reset

00:26:45.940 has been very much about covid um but he's talking about covid but listen to what he focuses on this

00:26:53.060 is yesterday at the davos conference with anthony fauci one of the things that that we i believe the

00:27:00.500 entire world is facing but we certainly are facing it in a very very disconcerting way in the united

00:27:07.140 states is the amount of disinformation that is accompanying what should be a problem where

00:27:14.740 everyone pulls together against the common enemy which is the virus we have disinformation that is

00:27:21.540 entirely destructive to a comprehensive public health endeavor and i'm not sure how we're going

00:27:29.460 to encounter that except by getting out as much correct information as we possibly can and use the

00:27:38.980 social media in a positive way as opposed to in the somewhat destructive way that it is being used right

00:27:46.740 now so in other words we need to ban people who disagree with us that's what he's saying and that's

00:27:52.660 what they're planning on doing uh i just started reading a book by klaus schwab he is the he's the guy

00:27:59.140 who is in is the head of the world economic forum he is the real architect if you will behind uh the great reset

00:28:08.500 he wrote a book called the great reset where it's just written really for the davos crowd

00:28:14.020 um and he explains it it's it's very flowery and wonderful and positive he wrote a book right before

00:28:21.140 covid uh that was also for davos and that one is uh called industrial revolution four i think and

00:28:31.460 this goes to something i've been talking about for 25 or 30 years there's going to come a time

00:28:36.660 where technology just takes over everything and everything in your life is going to change

00:28:41.700 and i've been talking about this for quite some time this book explains why the great reset he

00:28:50.260 believes is necessary but it reads like a brave new world it is terrifying uh it's the end of individualism

00:28:59.380 uh it is the end of those people who just will not go along he talks about he talks about how

00:29:06.820 everything has to be transformed including humans and humankind itself he talks about gene splicing

00:29:17.940 and all kinds of different really truly in 1930s kind of stuff and you're either going to go along as

00:29:28.980 george soros said to one of my guys one point you either are on the boat or you're not and in this book he

00:29:37.060 talks about there are going to be people who will not be into transhumanism they will not be into an

00:29:43.860 interface with the internet they will not want to make these technological or banking or capitalist

00:29:51.940 changes towards a more of a chinese society and he said those people will be destructive and in the way

00:30:00.020 and we'll have to learn how to deal with them it is truly terrifying truly terrifying that major corporations

00:30:10.180 are are are falling in with these people and major banks are already knee deep the imf has a trillion

00:30:21.780 dollars of investment in the great reset trillion that's a remarkable number is this just a a the motivation

00:30:34.260 here is this just personal enrichment uh centralizing of power or is it something where they have some

00:30:41.940 bizarre justification that this is good for society and this will make a difference i think it's a

00:30:45.700 combination of all of them i think there are those people who are those utopians i mean the same

00:30:50.340 really honestly stew it is the same early 20th century progressive that thought better living through

00:30:56.260 science and we can breed the stupidity out of people right you know what i mean and we're superior so

00:31:01.940 let's let's make sure that person doesn't breed again it's that kind of arrogance coupled with the

00:31:09.300 actual scientific know-how now okay we couldn't do those things when we were in genetics the germans

00:31:16.420 were trying all kinds of stuff they couldn't do it he pretty much talks about superhumans in this

00:31:23.860 um and being able to um gene splice and create better people and then to have transhumanism bring technology

00:31:34.900 as part of the human body uh that way we can interface i mean it is truly a frightening uh view i'm not sure

00:31:44.900 his motivation i take it at surface and say he really thinks that this is going to make the world better

00:31:50.340 i think there are people like at black rock that are the investment people they know exactly what

00:31:56.740 they're doing they're just enriching themselves uh and taking money i mean there are those who actually

00:32:04.420 believe these things and are really twisted and then there are those who are just doing it for the

00:32:10.820 money i think it's the same thing as as fascism always is you know was mao a true believer of communism

00:32:19.220 or was he just a psycho i don't know and certainly surrounding him was a mixture a mixture yeah

00:32:27.460 i mean certainly the case in germany and and italy and all you know many places in history where

00:32:33.460 you have the hardcore believers and you have the people who are seeing where the where the wind is

00:32:40.820 blowing right and looking to take advantage of that you have people and this is what's really truly

00:32:45.780 frightening because i haven't found a way to connect people to this thought and you know me i've been

00:32:51.540 telling this since 1995 since age of spiritual machines um we are headed towards real ethical questions

00:33:02.340 um on on human on humanity itself and how do we how do we um use our money and our resources and how do we

00:33:13.380 get paid and what does work mean to us where do we get our value in life all of these things he mentions

00:33:20.180 all of that in in his book uh and it's the it is a real concern so his and those who believe in the

00:33:29.380 great reset their uh viewpoint is the world is going to go into chaos because people are stupid and people

00:33:37.220 won't do what they have to do and they we're not going to be able to get them so it'll be a world

00:33:42.500 revolution and so what we have to do is control everything right now and just take away all of

00:33:49.460 those options from people that's terrifying yeah it's terrifying yes and you know it again yesterday

00:33:58.260 i talked to you about humanity let me play the the uh nba warriors um golden state warriors yeah golden

00:34:07.300 state warriors um uh a co-owner listen to what he felt comfortable saying yesterday about china and

00:34:16.660 the uyghurs nobody cares about what's happening to the uyghurs okay you you bring it up because you

00:34:21.860 really care and i think that's nice that you care the rest of us don't care i'm just telling you a

00:34:26.580 very hard you're saying you personally don't care i'm telling you a very hard ugly truth okay of all

00:34:31.380 the things that i care about yes it is below my line okay of all the things that i care about

00:34:36.660 it is below my line disappointing i care about the fact that our economy could turn on a dime

00:34:41.460 if china invades taiwan i care about that i care about climate change you know i care about a bunch

00:34:46.900 of i care about america's crippling and you know decrepit in healthcare infrastructure but if you're

00:34:52.340 asking me that do i care about a segment of a class of people in another country not until we can take

00:34:57.140 care of ourselves will i prioritize them over us holy cow and who says you have to prioritize them

00:35:03.700 over us isn't that part of the human experience that you that all life is important to you what's

00:35:12.180 what's terrifying about this and also at the same time good what's terrifying about this is here's this

00:35:18.580 guy who he's he's big um very important investor etc etc uh he feels so confident that he can say

00:35:31.380 out loud yeah there's a holocaust going on and i don't care it means nothing to me those people

00:35:37.860 mean nothing to me especially when challenged like that i mean you know look we all know that there are

00:35:41.860 bad things going on in the world and we can't care about every little one every single day i mean

00:35:45.860 we might care it's a pretty big one in theory right like you know we like but i don't we don't

00:35:50.100 even know all the things that are going on this one however would you say glenn is the largest

00:35:54.660 ongoing genocide in the world oh yeah yeah yeah i mean i maybe what what else would you compare to

00:36:00.020 it i mean maybe north korea as a country that has been in this sort of current state that this entire

00:36:04.820 time and imagine saying i don't care about any of the people that are in the slave camps in north

00:36:09.220 korea being tortured and killed in north korea it's incomprehensible yeah for a person to feel

00:36:14.420 comfortable saying that is is remarkable it is a it's a lack of humanity it's a lack of

00:36:20.260 empathy and you know and arrogance this guy's not doing any business in north korea either at least

00:36:24.820 that we know of they are doing business with china and have been trying to do business with

00:36:28.500 it and have criticized people just for claiming that a place like hong kong should be free they're

00:36:34.420 attacking general managers in the sport for that reason so to feel comfortable just blurting out that

00:36:39.940 you don't care about it it's one thing to say like look there's a million problems and i

00:36:43.300 haven't focused on that one that much yeah that's understandable not everyone can can do that

00:36:48.180 though i will say this is again the biggest one in the world right now and also one that is in a

00:36:53.380 current controversy with his business interests so i can't i wouldn't believe him if he said he didn't

00:36:58.500 think about it here is here is the really good news more and more every single day it is so easy to

00:37:06.740 realize am i on the right side or the wrong side you all you have to do is know a little bit of history

00:37:13.700 if somebody like ibm did ibm said in the 1930s i don't really care what they're doing about the jews

00:37:19.860 i don't care is that the right side of history the wrong side of history because eventually people do

00:37:26.260 care eventually we leave this state of insanity and when it resets you're going to have to live

00:37:34.340 with oh my gosh i was part of that uh i think it's easier and easier it's very easy to decide

00:37:43.380 listening to that which is the good side and which is the side that's wrong for history

00:37:48.180 make your choice and it's they're easy today they're easy all right i want to talk to you a

00:37:57.940 little bit about patriot mobile and thank patriot mobile for their support they have supported so

00:38:03.940 many shows of ours and other shows conservative hosts turning point cpac the march for life these

00:38:11.620 guys are there and they're putting their money where their mouth is they are fully in the trenches

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00:38:29.140 as well the one thing we can do is stop doing business with people who are doing business against

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00:39:12.180 it's patriot mobile.com back patriot mobile.com back or call 972 patriot

00:39:22.580 this is the glenbeck program um i i want to talk to you a little bit about you know some of the solutions

00:39:28.740 that i i don't want you to feel overwhelmed that is the that is the trick of the left they are

00:39:35.700 trying to make you feel alone and overwhelmed and like nothing can be done i'm telling you if america

00:39:43.780 educates itself we are closer to fixing the problem than we have ever been um there are things that are

00:39:52.660 changing choices that are becoming more and more clear um you know the the republicans i i don't want

00:39:59.620 to make this about politics because the republicans could screw everything up um i don't know their

00:40:05.540 ass from their elbow um but the democrats are losing big support they are now what four points

00:40:15.060 uh behind five points behind republicans and that doesn't sound as bad as it is i mean the democrats

00:40:20.500 always lead these generic polls oh yeah and they were up i think nine not too long ago and now they

00:40:25.300 have a five-point deficit i mean it's a catastrophe they are mid-catastrophe right correct and that's good

00:40:31.380 news they they have disconnected from the american people and everybody even their supporters are

00:40:38.580 starting to uh notice it and that's good news for the republic back in a minute

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00:42:50.180 what you are about to hear is the fusion of entertainment and enlightenment this is the

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00:43:00.820 i'm going to present you with some evidence on uh a massive fauci cover-up

00:43:07.540 that you probably have heard but you have not heard the latest news in it i honestly cannot

00:43:16.340 believe when we read this story a couple of days ago my staff and i we looked at each other and went

00:43:21.140 how did we miss this this is enormous just enormous cloak and dagger from the guy who is really the uk's

00:43:32.260 antony fauci a cover-up a lab leak

00:43:37.460 burner phones clandestine meetings in his own words

00:43:42.660 we'll give that to you in 60 seconds

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00:44:56.740 www.nmlsconsumeraccess.org so i i read this article um from brownstone.org uh what about a week ago i

00:45:08.420 think and it came out from jeffrey tucker and he reviewed he reviewed uh jeremy farrar's book he's

00:45:17.860 jeremy farrar is a professor at oxford university he's the head of the welcome trust uh which is he's

00:45:24.740 the he's the largest private uh investor in in gain of function and other things like that sketchy

00:45:36.500 i think sketchy things um and uh he is he was very very involved over in the uk with the messaging

00:45:46.660 and everything else and all of the lockdowns etc etc but uh jeffrey tucker is he's reviewing

00:45:54.660 his book he says there's some things in here that kind of poke its head out at you um he says um

00:46:05.460 let me let me just quote some of the book now this is again written by the guy who was anthony fauci

00:46:13.380 by the second week of january i was beginning to realize the scale of what was happening i was also

00:46:18.340 getting the uncomfortable feeling that some of the information needed by scientists all around the

00:46:22.500 world to detect and fight this new disease was not being disclosed as fast as it could be i didn't

00:46:29.140 know it then but a fraught few weeks lay ahead in those weeks i became exhausted and scared i felt as

00:46:36.900 though i were living a different person's life during that period i would do things i've never done before

00:46:43.540 acquire a burner phone hold clandestine meetings keep difficult secrets i would have a surreal

00:46:51.780 conversation with my wife christianne who persuaded me that we should let the people closest to us know

00:46:58.020 what was going on i phoned my brother and my best friend to give them my temporary number in hushed

00:47:04.740 conversations i sketched out the possibility of a looming global health crisis that had the potential

00:47:11.380 to read as bioterrorism if anything happens to me in the next few weeks i told them nervously

00:47:17.620 this is what you need to know uh wow that's and that's just the beginning of this jeffrey tucker

00:47:26.340 is uh is here he's the one who brought this to my attention jeffrey how are you sir

00:47:32.740 good i love i love hearing all that stuff that's just great you know he wrote this uh

00:47:37.540 farrar wrote this in uh and uh the book came out in august i how did we miss this how i mean this is

00:47:44.500 crazy i don't know yeah i agree i i tend to read all these books because i'm just voracious i've

00:47:51.460 been writing about this ridiculous subject since january 2020 so i'm you know i i love this stuff

00:47:57.380 but but when the book came out you kind of figure he wrote this over the summer i think there might

00:48:02.820 have been more of an atmosphere of openness uh back then uh that's since been sort of closed

00:48:09.140 i've gotten more hush hush since that time and i think maybe farrar thought it was okay to reveal

00:48:15.140 all this stuff since the pandemic is ending and everything was kind of calming down and he wanted

00:48:19.300 to write uh his story um but now looking at it um you know after all this time here we are in january

00:48:28.020 2022 it it it's spooky and it and it plays right into uh a sense that we've all had something with

00:48:37.140 it very very long in the world somewhere between uh the middle of january and then the middle of

00:48:43.780 march so you know what was going on and we know now from their own words what they were doing for

00:48:52.260 the better part of a month or six weeks they were trying to figure out if this was a lab leak

00:48:58.980 if the lab leak and there were he reports to being 80 sure that it was and whether the leak was

00:49:04.980 deliberate or accidental didn't really uh matter to them they needed to figure out the political

00:49:13.300 spin so here you have and and you know they got on these meetings this is i think he reports of

00:49:19.460 something like january 30th yeah they had a profound this is likely a leak so they met in a zoom call on

00:49:26.740 february the first um you know so collins and farrar and fauchy and various other uh health uh uh

00:49:36.820 scientists with within their connected and began to sort of mop and map out the strategy for dealing

00:49:42.820 with the lab leak and it's it's not that i mean he even said 80 chance um he i mean why would you have

00:49:50.980 burner phones and clandestine meetings why would you be worried about somebody offing you if this

00:49:56.660 was a if this was natural it that doesn't make any sense at all no it doesn't make any sense at all

00:50:04.260 and i guess from my point of view especially i've never been a i'm not enough of a scientist or

00:50:09.940 experts to know if it's a lab leak or not sure in some sense clinton it doesn't actually matter

00:50:15.220 what matters is that they believed that it was okay so that's what dictated their their response

00:50:22.260 so here you have the world's top most influential ruling class public health um i guess experts blah

00:50:28.340 blah blah instead of trying to figure out the demographics of of deaths the nature of the virus

00:50:34.180 you know the best therapeutics for example uh and and being honest and open with the public about

00:50:40.660 what was coming and what to do they spent that critical whole month of february plotting a response

00:50:49.700 a political spin it basically engaged in a cover-up in his own words with burner phones clandestine

00:50:56.340 meetings uh sleepless nights and so on so i think it's just a scandal and and you can look at other

00:51:03.700 information that shows that that report that came out of nature magazine saying oh it's not a lab leak

00:51:08.740 that was written four days following that first zoom call colin fauci ferrara and circle and but

00:51:17.060 here's what's interesting about that article they sat on it for the better part of february and didn't

00:51:24.500 release it until march 17th now that was the day after the uh fauci burks uh trump news conference

00:51:35.460 announcing uh the national lockdowns the day following and suddenly they're they're telling

00:51:40.660 the whole world it's natural it's not a lab leak so all of this is just you can say oh that's just

00:51:47.220 a coincidence i don't think so they planned this whole thing out and of course that article came

00:51:52.100 under grueling criticism for the rest of the year and now we know it was just it's just nonsense

00:51:57.540 but it's but it's political spin uh so so tell me tell me a little bit tell tell me a little bit

00:52:05.700 about jeremy ferrara and the the welcome trust because from what i understand i know very little

00:52:11.140 about it but welcome trust is a group that i think up until the 80s maybe the 90s still were kind of

00:52:19.940 embracing eugenics uh i mean it's a really kind of spooky uh group isn't it or do i have that wrong

00:52:29.540 uh that's my understanding so we i don't think we have anything in the u.s like it except maybe the

00:52:36.100 gates you're gonna bill and melinda gates foundation maybe but it is private but it's funded by a lot of

00:52:41.380 pharmaceutical industries too and they dole out a lot of money for research so they've got

00:52:47.780 every sort of public health scientists in england on their payroll so far is a very powerful guy

00:52:54.980 like fauci is in this country with nih i mean the nih controls 50 billion i don't know what the numbers

00:53:00.420 are for welcome trust but it's uh it's right up there so uh he's a very powerful figure i mean

00:53:07.060 right up there with fauci and the rest of them and they really important guy and he believes like

00:53:11.860 fauci in gain of function research oh sure no they're they're all dedicated to this this disgusting

00:53:21.700 uh thing um they think it's the coolest thing going and they you know and they they were working very

00:53:27.540 closely with their friends at the wuhan lab and we know this uh they that's what you know that's where

00:53:33.300 they got the information about the possible lab leak and they're trying to get the information out

00:53:36.820 now uh glenn i didn't go into it but there's so much we need to learn here but there's but we know

00:53:43.540 from fauci's emails that that the us uk and australia all sent a delegation to china in the middle of

00:53:52.500 february i mean somewhere between like i don't know the 14th and 16th it's very difficult for me to

00:53:57.540 reconstruct these timelines because it's all so confusing we have just mixed information but there's

00:54:01.460 definitely a delegation that went to china to figure out how it is that they so successfully

00:54:07.300 controlled the virus through lockdowns you know so they come back from that and this is all because

00:54:14.340 tax paid and whatever in part uh they come back from that going up china has figured out how to control

00:54:20.820 this virus we know now how to do it we have to lock everybody in their homes quarantine everybody

00:54:26.420 control the population and socially distance and so on so then they had you know following that

00:54:33.140 little junket to china they had a full month to kind of work out the details and very crucially

00:54:39.460 very importantly they had to persuade trump to do it they had to persuade trump to destroy the trump economy

00:54:49.220 uh how'd they do it for for uh well um now that's what you know it's

00:54:56.340 pretty interesting because scott atlas reports a lot of this but um so they they went first of all

00:55:04.740 they relied on burks because they figured burks he liked burks and he didn't like fauci so they

00:55:09.220 relied on her she went into him and persuaded him that this virus is from china it might have come from

00:55:16.660 a lab uh and we needed to stop it uh and there's a metric we're going to use uh called cases we're going

00:55:25.140 to keep cases at a very minimum there are not that many cases here now if we shut down the world

00:55:30.020 shut down the country shut down all bars and restaurants and so on for two weeks then we'll

00:55:36.420 get ahead of it uh trump i think it was just a small meeting right we're talking about fauci burks

00:55:44.260 kushner and kushner had two friends um with him and they just met in the oval office and trump

00:55:52.820 immediately agreed he said okay i'll do that now that was uh that was over the weekend of march 12th

00:55:58.580 and 13th he had already shut down travel from europe but it was that saturday and sunday

00:56:05.140 so it is mapped out a strategy for the lockdown so because my feeling was at the time that two weeks

00:56:12.580 what was a reasonable thing to do um and then it just started to morph uh we didn't know what we were

00:56:20.100 dealing with so it it was presented to him um uh it seems almost kind of casually like look this is

00:56:29.140 really going to be bad uh but if we just do it for two weeks but i don't think that was their plan was it

00:56:38.420 no they needed two weeks just to kind of warm them up to the idea then after two weeks they uh uh went

00:56:44.740 further and said uh listen we've made a lot of progress but if you open up right now you're going

00:56:49.460 to reverse that progress we need another two weeks then after two more weeks i went to him and said

00:56:53.860 and finally trump and and meanwhile trump is being praised by the media right right so that was an

00:56:59.300 unusual thing for me he couldn't get we couldn't get over that actually he sort of liked that he

00:57:03.060 said wow everybody likes me

00:57:04.100 yeah that worked out well um and so he gradually gradually came out glenn let me can i just back

00:57:12.740 up just slightly because there's something there's something interesting that i might have skipped over

00:57:17.140 in the last week of february because how she was writing cbs news at the time i'm talking about

00:57:24.420 like say february 25th saying uh this virus is going to come it's going to become endemic we don't

00:57:31.540 need a vaccine uh it's it's going to be bad but uh it's we're going to get through it because he's

00:57:38.900 more or less saying what i would call like you know quasi rational things right right um and then

00:57:44.580 about about about about two days later the first evidence i can find where fauci changes his mind

00:57:52.340 uh on this is i'm not gonna say two days i think it's february 26th he writes a private email of all

00:57:58.180 people to morgan fairchild you probably remember her as the kind of the 80s actress you know yes

00:58:06.100 it couldn't get any more bizarre now morgan fairchild is in on this yeah all right

00:58:11.060 yeah and she she played dotty and and peewee's big adventure you know right um anyway he's

00:58:17.620 fauci old man you know is convinced that she's a powerful social media figure that everybody will

00:58:23.780 listen to and he writes her and says listen you need to start warming people up to the idea of

00:58:27.620 lockdowns we might have to close schools and churches and businesses and everything else

00:58:31.220 that i think was february 26th now the uh very next day the new york times a very powerful daily

00:58:41.060 podcast hosted by michael barbero with their top virus reporter named donald j mcneil and they they ran

00:58:50.180 you know a 20 30 minute interview with the guy in which he's really predicting the plague right so he

00:58:56.820 predicts something like four and a half million americans are going to die makes no reference to

00:59:01.460 the demographics of death just really a level of panic that was very uncharacteristic for the new

00:59:08.340 york times right very okay why would the new york times be trying to whip up a public frenzy over over

00:59:16.820 the coming disease i mean it's it's just not the style of the newspaper stand by stand by hang on let me

00:59:22.820 let me take one minute i gotta cut you off take a one minute break and then we'll be right back

00:59:27.700 we're talking to jeffrey tucker um founder and president of the brownstone institute about his

00:59:33.140 uh article the lab leak it's fascinating uh back in just a second 9 11 almost 3 000 people were killed

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01:01:00.020 jeffrey i'm gonna have to have you back because uh i've only got a couple of minutes here left in

01:01:14.500 this segment but um go ahead and let's finish what what you uh what you just started

01:01:19.940 yeah yeah okay uh well this concerns uh donald mcneil right uh the report now so he writes an

01:01:28.900 article february 28th saying we should go medieval on this we shouldn't use traditional public health

01:01:34.340 we should shut everybody in their homes and lock down the highways and block the planes and so on so

01:01:38.180 it gets crazy stuff right i just don't believe that the new york times would be saying these things

01:01:44.020 unless they had some kind of green light from nih nih ouch and collins and the rest of it in other

01:01:51.940 words this was the turning point sometime between say february 20th and february 28th uh when

01:02:01.380 lacking a better term the ruling class decided that they're going to destroy everything and uh it's

01:02:07.300 super creepy and i we've got there's so much we need to know donald mcneil by the way was later

01:02:12.900 sacrificed as you well know uh fired from his job and so on um once he played his appointed role

01:02:19.780 he was no longer useful and so he was now he's just riding on some attack by himself it's just

01:02:24.740 covered by the way jeff it is really weird i feel like we live in a jason born movie you know it's bizarre

01:02:36.820 i agree with you and you know as much and you think about this stuff all the time as i do and i

01:02:42.580 i obsessively read every uh leak every yeah walk everything and i feel like i only understand

01:02:49.940 you know maybe 15 percent oh yeah yeah there is so much investigation it's going to consume us

01:02:56.500 for a long time for the next uh for a long time yeah uh jeffrey i'd love to have you back and we'll

01:03:01.940 continue to tell the story um you're a great storyteller and and thank you for all of your hard

01:03:06.740 work on this uh jeffrey tucker you can follow him on his website uh brownstone.org or on twitter

01:03:15.220 jeffrey a tucker the name of the article is the lab leak the plots and schemes of jeremy farrar

01:03:24.980 anthony fauci and francis collins more in a minute

01:03:39.700 the glenn back program it's how out of touch really i mean morgan

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01:05:47.860 what you can do to succeed that's coming up in just a few minutes uh julie kelly is also with us um

01:05:53.940 she's a senior contributor i don't know if you've if you've gone to america greatness uh or am

01:05:59.700 greatness.com it's american greatness the website but they have a lot of great stories they have

01:06:05.780 really good coverage on pretty much everything america that you might care about um and she is

01:06:13.540 she's one of the people one of the only people uh that has really gone in and looked at what the

01:06:20.100 the the capital riot and the people who were in jail what their living conditions uh are what's

01:06:27.940 really happening nobody really wants to do this for some reason or another and julie has a new book

01:06:33.620 uh that is out called january 6th and i wanted to spend just a few minutes with her uh today hi julie

01:06:41.620 hi glenn thank you so much for having me on oh you you are uh you're welcome thank you for the work

01:06:46.500 that you are doing uh on january 6th i mean it's a it's a very difficult topic because nobody wants

01:06:53.940 somebody to be able to go in and smash things in the capital and get away with it scot-free

01:06:58.660 um however what's happening is just seemingly radical injustice when grandma is going to jail

01:07:09.620 and people like ray epps just we don't even we don't have questions even asked about him

01:07:16.500 that's exactly right i mean we do have shockingly political prisoners in the united states we now

01:07:25.300 have at least 80 men who have been detained and denied bail not because they are a threat to society

01:07:32.980 or a flight risk almost all of them have no criminal record but this justice department um is seeking

01:07:41.060 people to be incarcerated held behind bars in some cases glenn at least 18 months before they even

01:07:48.340 have a chance to defend themselves in front of a judge or a jury so this is punishment for protesting

01:07:56.420 joe biden's election it is an egregious double standard of justice as you know we have how many

01:08:03.540 criminals who ran free in the summer of 2020 attacked federal officers destroyed property

01:08:09.300 yet we don't have them in jail awaiting trial denied bail so here we have at least go ahead who are

01:08:16.900 these who are these people i mean because nobody's talking about this and you can't really get anybody

01:08:24.500 in congress or the senate to do anything it doesn't seem like these people just kind of have disappeared

01:08:29.700 and you don't know what to believe so who are they well um the majority have been charged with either

01:08:39.780 assaulting or interfering with law enforcement um and so of course that's not anything we support

01:08:46.420 although as i explain in my book glenn another uncovered issue is how police attacked and assaulted

01:08:52.660 protesters in many cases first prompting a lot of the confrontations that we saw see on little video

01:08:59.620 clips um but still we still have a process right they are entitled to the presumption of innocent

01:09:06.180 they're entitled to a speedy trial they are entitled to have access to their defense attorney and the

01:09:12.660 evidence against them they still cannot even access their discovery materials in this dc jail because

01:09:19.460 the guards will not let them have access to whatever the lawyers try to send them i've heard this

01:09:24.260 repeatedly not just from detainees and defense orders but by judges and it's these judges who keep

01:09:30.340 signing off on these pretrial detention orders solely based on the fact they view these people as

01:09:36.740 insurrectionists who try to overthrow democracy on january 6th it's absurd but if they haven't heard

01:09:43.300 if they haven't heard uh any of the the other side and i mean this is this is really uh a very very

01:09:53.940 dark chapter in american history if what you're saying is true this is one of the worst things that

01:10:00.180 will we will look back on and say good god what was wrong with us as people i completely agree glenn and

01:10:08.820 i think it is just contemptible that republican leaders we have a few speaking out marjorie taylor

01:10:14.580 green and louie gohmert actually went to the jail a number of times and basically finally forced

01:10:19.940 themselves into this dc gulag holding at least 40 of these men right now the others are at

01:10:24.660 jails across the country and saw not just the deplorable conditions of that jail but the entire

01:10:30.820 dc um department of corrections but the difference is most of the men who are held in general population

01:10:37.700 in the dc jail have been convicted of a crime we're talking about men who don't even have trial dates

01:10:44.580 in some cases but yet they've been in that jail since february march april they're still waiting

01:10:51.060 to get a trial date and these pre-trial detention hearings by these judges and i'm talking trump

01:10:56.660 judges too have turned into one-sided hearings where these judges take whatever evidence the doj gives

01:11:03.060 them declares these men basically guilty and incarcerates them before they can even have a chance

01:11:09.860 to defend themselves it's really shocking and i detail a lot of it in my book so wait why can we

01:11:17.060 not get people uh interested in this i mean the political people why is it down to those two congress

01:11:26.100 congressmen congress people because as you know glenn our republican leadership in washington is weak

01:11:32.580 they're cowards and in many cases they have gone along with this quote-unquote insurrection narrative

01:11:38.020 um you had mitch mcconnell calling in an insurrection you had ted cruz who finally had to walk back his

01:11:43.460 statement this was a domestic terror attack after he got pushed back because they have gone along with

01:11:49.060 this narrative all along and they view these people as not people that are entitled to any defense and

01:11:56.100 that just simply is not true you have been accused of non-violent crimes they haven't even been charged with

01:12:02.100 a weapons violation attacking a police officer destroying any property who have been held in the school

01:12:07.380 like for nearly a year and their trial dates are the middle of this year or late this year because

01:12:12.980 the trials keep getting pushed back too because of covid it is such a rigged system against these men

01:12:19.060 and you know the juries are not going to be impartial and no one really seems to care

01:12:26.340 well i do i just don't know what to do about it what do we do about it well i think we just keep

01:12:32.820 bringing attention to it and when you have republican lawmakers on i think you press them on it i think

01:12:37.860 your listeners need to call their congressmen and senators and say we demand more attention to this

01:12:43.540 go to this jail demand to find out what's happening inside of it call this doj out not just for how it

01:12:50.900 infiltrated obviously as we know it's hundreds if not thousands of fbi informants and agents that day

01:12:56.820 um but also continuing to demand that these men are incarcerated indefinitely awaiting trials that

01:13:04.820 this doj keeps pushing back so that is the only way to get attention is if the their constituents

01:13:13.060 start demanding accountability for this political for the system of political prisoners so there is a

01:13:19.540 there's a couple of stories out uh today i just want to read some of the headlines fbi's war on soccer

01:13:24.500 moms uh the fbi director andrew mccabe um comes out and says i'm fairly confident from what little

01:13:32.020 we've seen from the fbi that they have resources and repositioned some of their counterterrorism focus

01:13:37.300 to increase uh their view on right-wing extremism and domestic violence extremists um we know clearly

01:13:46.100 white people from the suburbs pose a threat of domestic violence um that just came out the fbi

01:13:54.340 have tried to backtrack now um on the synagogue attack um that was so clear uh the january 6th panel

01:14:04.740 is now talking about the 14th amendment and invoking that so bush so that trump can't run again

01:14:13.220 how how devastating uh and deep is this infection into real true justice

01:14:24.340 well there isn't and this is why glenn people need to reconsider what they think they saw on january

01:14:32.100 6th this was not an organic uprising of trump supporters incited by the president there is no way

01:14:38.900 that the democrats just seized on this immediately to seek and and fulfill all sorts of political goals

01:14:45.700 which is basically criminalizing political dissent that's why i suggest that january 6th was mostly

01:14:52.420 an inside job orchestrated by the doj the fbi house democrats u.s capitol police uh dc uh hang on

01:15:01.620 hang on hang on hang on just a second i i think i need to spend more time with you because i'm up against

01:15:06.580 a break uh so we have to have you back though that's quite the charge in your book do you lay out the

01:15:13.700 facts to to uh prove that point at least reasonable doubt yes i do i lay it all out in my book the fbi's

01:15:25.940 involvement u.s capitol police why they kept the capitol intentionally unsecure that day these are

01:15:32.180 the sorts of unanswered questions and the january 6th committee refusal to address any of that and hiding

01:15:38.980 14 000 hours of surveillance video from the public those should raise a lot of suspicions in people's

01:15:44.740 minds about what actually what happened related to january 6th any doubt in your mind the answers that

01:15:51.700 they were trying to get uh just last week about ray epps and the fbi there's no doubt in your mind then

01:15:58.500 that that that is exactly what was going on that this was a this was a group of people that didn't

01:16:04.580 have an intent to go in but there was some sort of fbi involvement that kind of spurred that on

01:16:11.940 yes and that's why you had the top d uh fbi official refused to answer whether agents or informants

01:16:18.660 either incited or engaged in violent criminal behavior that day that was a jaw dropper and they

01:16:25.220 haven't come back and corrected her statement at all and she refused twice under oath to to deny

01:16:31.700 that fbi agents or informants were involved in criminal violent criminal behavior that day

01:16:38.100 julie i'd love to have you on again for a longer period of time and you can lay out all of the

01:16:42.260 evidence here um i am i'm going to go buy your book uh today uh it's january 6th is the name of the

01:16:51.140 book julie kelly julie kelly she's senior contributor for american greatness uh but you have um she has

01:16:58.100 you know written for the national review the federalist uh the hill the wall street journal

01:17:04.260 chicago tribune forbes i mean she's not a uh she's not a nobody if you don't know who she is

01:17:10.580 uh julie kelly and the name of the book is january 6th more in a minute

01:17:18.660 well that's been a shocking hour hasn't it um let's see let me talk to you about car shield

01:17:23.540 right now your car what is the value up stew it i mean if you weren't going to buy a new car it's

01:17:30.500 like 15 percent higher it's higher it's a higher uh well new car i think the one i saw was used cars

01:17:36.260 were up 37 yeah 37 it was the highest part of the inflation problem with the exception of

01:17:43.700 gasoline which you're putting in that car it it's an amazing thing i mean it's almost like we're

01:17:48.900 becoming cuba uh but if if your car goes down and you're out of warranty the cost of replacing your

01:17:57.540 car is going to overwhelm you the cost of just a uh a rental car while yours is in the shop if you

01:18:05.860 have a chip or something that has to be you know shipped from china or wherever that is going to

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01:18:20.420 costly repair is car shield now car shield i have had on my old trucks because i don't want to buy

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01:18:33.140 fall off uh and car shield helps me do that and they have saved literally thousands of dollars in my

01:18:39.940 life uh six thousand dollars just on one stupid repair i would have flushed the truck away had i

01:18:46.260 known it was six thousand dollars i got there and they were like no no car shield took care of all of

01:18:50.340 it covered repairs best news of your life it's car shield carshield.com back go there now save 10

01:19:00.980 it's carshield.com back deductible may apply the glenn back program

01:19:06.740 this is the glenn back program uh hey i thought i would i thought i'd give you some good news here i

01:19:15.380 mean it's been a little heavy this hour um but let me give you some good news scientists are now

01:19:21.060 studying privilege and inequality in the animal kingdom and they have at ucla found that there are

01:19:34.100 some inequalities in the animal kingdom uh and they've been you know they've been looking for

01:19:40.260 privilege inequality uh i don't know about intergenerational wealth but they found lots of

01:19:46.340 examples in the uh in several they say several species and it was quite surprising and they say

01:19:53.780 we're just touching the surface of this now for instance the survival instinct and natural selection

01:20:01.140 uh it seems to include examples of species that share resources such as territory uh tools and

01:20:09.460 shelter between generations but not necessarily with each other for instance the baby red grouse uh

01:20:18.100 who aren't abandoned by their fathers are more likely to succeed in establishing their own territories

01:20:23.540 but baby squirrels whose mothers hoard food for the winter are much more likely to survive until spring

01:20:32.420 and i will let me quote this is shocking stunning so far yeah um is science scientists say and i'm quoting

01:20:41.700 uh those young pine cone rich squirrels are children of privilege

01:20:46.820 um unbelievable i don't i don't you know i don't know about voter suppression in the wild kingdom i

01:20:56.100 have i have no idea uh no idea no no idea if they're getting like the gray squirrel if they're getting

01:21:02.420 you know trying to get rid of their grayness uh and admitting their grayness is it possible can you

01:21:08.980 imagine any circumstance any scenario you could dream up in which we would identify as a dumber

01:21:19.460 species than we are right now is there any way no no to i mean yes i think there is we're on that road

01:21:27.380 you don't think what we could but right now right now there's no example there's no example

01:21:32.660 no of any group of people who have ever been dumber in any particular period of time no i don't think

01:21:41.060 so no no not possible no it is possible but not currently occurring yes and i don't think even in

01:21:48.100 cavemen i don't think it was occurring then okay so never before have we been this now but possibly in

01:21:56.340 the possibly i mean you know i believe in the multiverse okay you know right okay so somewhere

01:22:01.380 there's dumber people than us this is the glenn back program

01:22:24.980 got no room to compromise

01:22:30.020 we gotta stand together

01:22:47.860 what you are about to hear is the fusion of entertainment and enlightenment this is the glenn back

01:22:55.380 program

01:22:58.980 hello america and welcome to our number three of the podcast radio program we are living in

01:23:07.140 really bizarre times we're living in times that are going to change even more dramatically in the next

01:23:14.100 eight years than we've already changed you won't recognize things in in our world and

01:23:20.660 really adapting is the most important no second most important thing empathy is going to be the most

01:23:30.500 important skill that you can hone if you are in business if you are somebody who is just even

01:23:37.300 in starting out in life and you're thinking where do i go how do i change what is my business model what it what do we how do i actually improve people's lives and make money doing it

01:23:52.580 i have somebody who started questus is a digital advertising company he has worked with american express apple capital one disney the nfl samsung starbucks universal

01:24:04.580 you name it he's been at the top of their advertising campaigns and it's not really advertising it's a totally different way of life

01:24:17.220 you name it he's just put out a new book it came out today exponential he is uh somebody who i

01:24:22.660 just cherish i think he is really truly brilliant honored to have him in we begin in 60 seconds

01:24:35.540 let me tell you a little bit the the real problem with inflation the real problem with inflation is

01:24:41.700 everything costs you more right well let's say you don't even spend your money you just have your money

01:24:47.700 in a bank account let's say you had a hundred dollars at the end of this year it'll be worth about

01:24:54.660 ninety four dollars the end of next year it's in the 80s that's what inflation does it it devalues what

01:25:04.340 you've already made and already have it's not just about going to the store and prices are higher

01:25:11.060 it's about the fact that your dollar is worth less and less that's where gold or silver comes in it

01:25:17.300 always has been i've told you i don't buy gold as an investment i buy it as a hedge against insanity

01:25:24.340 because the world has truly gone insane and every time that it goes insane it resets itself and it goes

01:25:31.940 back to the things the universal truths that we all know are true all that glitters is not gold

01:25:40.580 gold has a special place as a hedge against inflation and a hedge against insanity this

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01:26:09.220 or goldline.com welcome to the program jeff rosenblum how are you sir i'm great thank you for having me

01:26:18.020 it is it is great to have you i read your book i think in a day uh you were the you're the author of

01:26:24.580 friction which is one of my other favorite business books i just gave it to a ceo of a company who

01:26:31.380 who uh it was in we were just talking about what brands actually mean and uh i said you have to

01:26:38.020 read this book i went and got my copy they're hard to get and i gave it to him uh and this is just as

01:26:44.500 just as good exponential give me the premise first of of what you're laying out here yeah first of all

01:26:51.300 thank you for the kind words and the support i really do appreciate it so the basic premise is

01:26:55.620 this i'm an advertising guy but i've been obsessed with companies that dominate the competition right

01:27:02.500 brands that absolutely grow exponentially they don't just have customers they have armies of evangelists

01:27:08.580 and they have one simple tool it's empowerment they improve people's lives one small step at a time

01:27:16.820 because everybody wakes up in the morning and they want one thing they want to be better than they

01:27:23.140 were the day before it's at the heart of the human experience it's what drives capitalism it is i think

01:27:29.380 capitalism is the greatest charity ever you're you if you are doing it right you're thinking how can i

01:27:34.980 make people's lives easier or better uh and you win and they win um the the idea of of

01:27:44.820 making someone's life better for instance i i'm i'm really confused on some brands for instance apple

01:27:53.700 apple does things and they do it right they really do it right and they have the art in the inside and

01:27:59.700 they um uh their products are just easier to use more intuitive and they have changed my life however

01:28:09.540 then you get this other side of these companies now that they don't seem to fit so is it is it the

01:28:17.060 story or is it the actual product that matters it's a little bit of both but the old bogus stories with

01:28:26.260 obfuscation and duplicity that doesn't work anymore right it's about taking all that data and technology

01:28:32.500 and creativity and actually doing something meaningful apple's a good example because these guys they're

01:28:38.420 pretty far from perfect but people yeah yeah people don't expect brands and companies to be perfect

01:28:44.260 anymore but what they do is they want them to provide more value more value than the competition

01:28:50.100 providing give them more value than people are putting into it see people are they're not just

01:28:54.580 giving their dollars which are obviously extraordinarily important people want return on investment right

01:28:59.460 but they're also giving their time their attention their recommendations their loyalty some people are

01:29:05.300 aware they're giving their data so they're looking for brands to give them more in return than they're

01:29:10.660 investing as consumers and if you're a business owner that's what you need to recognize it's a value

01:29:16.260 exchange and if you're a consumer what you need to recognize is don't buy from companies and don't

01:29:21.540 recommend companies that aren't giving you more in return than you're putting into the relationship

01:29:26.820 so is this a deeper because i've seen this with our audience um there are companies now that are um that

01:29:36.420 represent a conservative viewpoint you know they stand for the traditional values and those companies are

01:29:44.420 just rocketing they'll come on the air with us and they just rocket really fast um is that the future

01:29:53.140 for almost everything where you are you are identifying with a group of people or is it is the

01:30:04.500 the proctor and gamble kind of everybody thing still there that's a great point so people don't buy from

01:30:11.780 companies that they don't trust right and i think it's why say with your program right you're following

01:30:17.460 a business model that's been around for forever radio tv podcasts regardless you have sponsors

01:30:23.780 people trust the brands that advertise on glenn beck program because they know that you vetted these

01:30:31.860 brands you've vetted these products they know you they trust you so when you recommend these brands

01:30:36.820 and products it becomes a shortcut for them to know that they can trust these brands and products people

01:30:42.420 will not buy from companies they don't trust but i think a lot of people have sort of

01:30:46.820 misinterpreted this and think that every company needs to save the world they want to try to become

01:30:51.460 the next patagonia right and save the environment which is fine if companies want to try to do that

01:30:57.700 and it's core to their value system but everybody doesn't wake up in the morning wanting brands to

01:31:03.540 hug the trees and save the manatees like find the authentic way that you can improve my life so this

01:31:09.540 is i mean this is coca-cola you know i don't need coca-cola to tell me to be less white what are you

01:31:15.460 doing coca-cola i i want a good sugary drink that's what i want um and these these products

01:31:24.100 are are are all over the board and they're they're starting to preach to us how to live our life and

01:31:31.860 some people love it some people really hate it but i can't i can't get my arms around the um

01:31:38.900 um the fact that we're splitting you know coca-cola was coca-cola that's it it meant one thing you

01:31:46.420 either like that over pepsi or you don't and it kind of said america all of america those things are

01:31:53.460 all breaking down now it is that a good thing a bad thing how what is the thinking of these giant

01:32:00.340 companies i think anything that divides this country is a bad thing period coca-cola could stand for

01:32:07.540 something great like when i think about coca-cola it stands for happiness that's a nice little

01:32:11.940 platform you can dive into saying yeah you can dive into that without stepping on people's toes and you

01:32:17.860 could do it more meaningfully than a 30 second spot you can create content and stuff that moves

01:32:22.820 people's lives forward we don't need to be divisive and the data is going to prove if you're overly

01:32:28.260 leaning into a woke movement that's not authentic to your brand it's not going to drive profits so then

01:32:34.340 all you're going to do is a company is pivot in six months pivot in 12 months and find something

01:32:38.740 else we really need to as companies lean into authenticity and we really need to as consumers

01:32:44.580 only buy from companies that are truly authentic so how do you know that and how does a company

01:32:50.020 create that well we know it as consumers because we know the truth and we know it basically in real

01:32:55.380 time right there's so many ratings and there's so many reviews and we all have friends in the real

01:33:00.020 world we all have friends on social media we all know how to look at those basic ratings reviews and

01:33:06.260 information and parse out the truth we don't just read one and take it as the gospel we know how to

01:33:11.060 read lots of lots and figure out whether it's true and we need to figure out what's important to us

01:33:15.940 in and buy from companies that that support what's important to us and how does the tell the super

01:33:23.140 eight story will you in the book you talk about super eight which is a brand i've driven by a

01:33:29.380 million times never have considered i've stayed at motel six i don't know why i wouldn't stay at a super

01:33:34.740 eight but they've completely reinvent reinvented themselves absolutely yeah let me give you the

01:33:40.020 strategy and then let me tell you what we did so super eight it's a great hotel chain and what they

01:33:46.260 did is they revamped the large majority of their hotel rooms they're absolutely beautiful inside they're not

01:33:51.620 pretending to be the rich carlton but they're really nice inside they're clean they've got this

01:33:55.540 great black and white photography or if you're in dallas versus hawaii you're going to see different

01:33:59.460 images free breakfast it's as nice as can be but not a lot of people realize how nice these rooms

01:34:05.780 actually are and we needed to find a different pathway into telling that story and what we didn't

01:34:12.020 want to do is tell a story just about the rooms because when people stay at super eight what they're

01:34:16.340 doing is celebrating the road they're doing something on a road trip they're not spending all day in their

01:34:21.220 super eight room so we came across a veteran his name was ian and he was suffering from ptsd the way

01:34:29.780 he described it he was fought he was taught to go out and fight but he wasn't taught how to come home

01:34:36.020 when he was at war he felt like a hero when he came home he felt like a zero so we went to all these

01:34:42.020 veterans hospitals and they tried psychology and they tried pharmacology nothing was working he's on the

01:34:47.460 verge of suicide finally a nurse comes up to him and says do you know what you need he says no i don't

01:34:55.540 know what i need she said i think you need a hug can i give you a hug he's like okay so this nurse

01:35:04.660 wraps her arms around this big strong tall marine gives him a hug and all of a sudden he started

01:35:10.980 uncontrollably crying and there were tears of happiness and relief because finally someone said

01:35:18.740 i feel your pain you're important and you're going to get better the way he describes it that hug didn't

01:35:25.780 heal him it was just a small but very important step forward and he realized he wanted to share this

01:35:31.700 experience so he found two other veterans one of them was his dear friend and they went around the

01:35:37.460 country and they wanted to go to every veteran's hospital giving hugs afghanistan vets vietnam vets

01:35:44.340 give them hugs let them understand there's a better solution out there you're human and you're

01:35:49.460 important but they're bootstrapped like their cars breaking down they're using bicycles they have no

01:35:54.260 money so we realized wait a second super eight's always had a great relationship with veterans super eight

01:36:00.980 can support these guys free hotel rooms all around the country giving them money to help them with their

01:36:06.660 travel we'll bring in our video camera crew we'll help tell the story and build awareness so we made

01:36:12.580 this incredible micro documentary talking about ian in the human hug project and it's so inspiring and

01:36:19.380 it's so educational and it's so uplifting and at no point are we like and this is presented by super eight

01:36:25.460 right super eight is a really small part of the story just in the background it lives in their channels

01:36:31.780 their email their website their social media and what we did is we were able to create an emotional

01:36:37.220 connection with the audience by empowering ian educating people about what's going on so this is a completely

01:36:44.820 different way i mean i've done advertising for 45 years um and i've revamped the way advertising has been done

01:36:53.700 on radio but it's still advertising it's still a 60 second commercial etc this is going to super eight

01:37:02.660 and saying hey we want you to spend some money and we're really not going to put you out in the front

01:37:07.620 and it's going to work for you a how do you convince somebody of that i mean you're an advertising guy

01:37:14.100 and b how does that work well the reason it ultimately works for super eight is we know people

01:37:22.740 who have actually seen these videos and eventually we want to show them what makes these rooms so great

01:37:28.580 because that's part of empowerment right you want to be empowered to spend your dollars wisely so once

01:37:33.300 people are emotionally engaged they understand the story they understand what super eight believes in

01:37:38.340 then we can show them images of the room we can talk about the free breakfast we can talk about all

01:37:43.140 the amenities but getting super eight on board this is a really great company it's owned by windham and

01:37:49.060 they've got a really strong value system so they really believed in this and they believe in veterans

01:37:53.700 so to be honest with you it wasn't that hard of a sales pitch it was incremental we had to go in

01:37:58.420 there and not blast away and say you have to do this we showed them images we showed them the in story

01:38:03.140 we showed a rough cut and slowly we brought along all the executives but i'll tell you right from the

01:38:07.860 get-go they were excited about this all right back in just a second the name of the book is

01:38:11.700 exponential um how do these companies grow exponentially uh more in just a second first

01:38:18.500 let me give you one minute and back into the show my patriot supply the the country is being eased into

01:38:25.380 the great reset and we are really um we're sitting here looking at times that are going to get tougher

01:38:31.540 before they get better but they will get better paying attention to things like inflation supply

01:38:37.860 chain shortages you know that anything could happen at this point that's why i really recommend right off

01:38:46.580 the bat emergency food i've had this for about 15 years uh and i buy it from one company it is my

01:38:54.340 patriot supply the reason why this company was started by a prepper who's who was buying all of

01:39:00.980 the stuff and then started eating so it's like this is awful and he went out and started his own thing

01:39:08.100 my patriot supply you can now stop procrastinating make sure that your family is safe and secure with

01:39:14.500 anything that might come your way just go to prepare with glenn.com and save fifty dollars now

01:39:20.580 prepare with glenn.com go there now 10 seconds station id

01:39:37.780 so one of the things um jeff that i want to talk to you about and this the name of the book is

01:39:42.900 exponential it is out today jeff rosenblum um is the world has changed so much and maybe it's a

01:39:50.260 generational thing to where it used to be mass you know and and and i see even though that uh you know

01:40:00.100 podcasts joe rogan uh is massive he dwarfs anything on television okay dwarfs it and yet people still will

01:40:11.460 say well i saw that on the today show or i saw this it's much bigger on podcasts with joe rogan

01:40:19.140 it does this does it matter when when it's not mass i mean joe rogan is mass but when it's when it's out

01:40:29.060 in a video and it's youtube and it's just going and it's not hitting the mass why why is this why have

01:40:36.020 we made this change and how is that working do you understand my question yeah absolutely you know

01:40:41.540 it ironically it comes down to technology like at first tv was this amazing technological solution

01:40:48.500 right now we had cbs nbc abc that was about it so now brands can tell this amazing story through tv

01:40:55.940 except they started bsing the audience right they started telling a false story and people woke up and

01:41:01.380 said i'm not going to believe all of those stories now fast forward technology enables you to have

01:41:07.220 all of your different programs and joe rogan per his example it's become more fragmented and people

01:41:12.580 are less interested in mass media they don't want content that's generic they want content that appeals

01:41:18.340 to them specifically and they're going to be loyal to brands that sponsor that form of content so

01:41:24.420 technology is changing things now the way it changed things 70 years ago and go into business

01:41:31.060 we have two minutes before a break go into business how how how much more change is coming

01:41:38.100 our way on how to do business oh it's exponential right we're we're entering what they call the fourth

01:41:44.900 industrial revolution which basically means all of the change that we've seen is now going to get

01:41:50.980 expedited right so now we've got robots that are coming we've got artificial intelligence that's coming

01:41:56.180 it's here already but we're still in the foreshadowing stage yeah and that's why i love this concept

01:42:00.980 of empowerment and i love when you talk about empathy because it doesn't matter what happens

01:42:06.660 in this world if we can lean on those foundational principles of empowerment and empathy and authenticity

01:42:13.940 it doesn't matter what the world looks like it doesn't matter what technology is out there

01:42:17.940 but if you don't change now as a business owner if you don't change now as a business person if you don't

01:42:23.540 change your behavior now as a consumer things are going to change so quickly you'll be out of business

01:42:28.900 when this fourth industrial revolution so i want you to talk about that i want you to talk about um

01:42:34.260 the change that is coming because i can understand it as a business person but as a consumer i don't

01:42:41.380 understand how that's going to leave me behind if i don't change now so can you talk about those those

01:42:47.300 um um empathy uh there were three of them you just said um empathy empowerment empowerment

01:42:54.340 authenticity and authenticity talk about that and then the changes that the consumer also is going

01:43:00.900 to go through and how those relate we do that when we come back in just a second stand by name of the

01:43:07.700 the book is exponential

01:43:22.260 the glenn back program american financing nmls 182334 www.nmlsconsumeraccess.org so if you know

01:43:45.780 anything about how money works you know that inflation to get it under control you have to

01:43:51.540 suck that money back in to the federal reserve they do that by raising interest rates interest rate

01:43:58.980 hikes are coming i mean they say i i don't know how they're going to do it or how bad it's going to get

01:44:05.140 but if you are if you have a mortgage now and you're over three percent please you owe it to yourself

01:44:11.140 to call american financing now 800-906-2440 they can help you get a uh interest rate that is uh working

01:44:19.940 for you and especially if you have high interest credit cards please knock those down uh you can get

01:44:26.740 out of the double digits and into a a mortgage rate which will save you hundreds if not a thousand

01:44:32.500 dollars a month so please call them now they work for you they don't work for the bank

01:44:37.380 it's american financing close even at your own house 800-906-2440 americanfinancing.net americanfinancing.net

01:44:52.100 and don't forget to subscribe to blaze tv at blaze tv.com slash glenn the promo code is the great reset save 15 bucks

01:45:06.660 i've been talking to you about the great reset for the last few weeks uh as our book came out last

01:45:14.260 week um and i don't the one thing that i think people are not prepared for they ask all the time

01:45:22.500 why would this happen why would we do these things why would these people want to do these things

01:45:27.620 nefarious reasons and good reasons um but the the biggest reason is the world is about to change in

01:45:36.820 ways that it has never changed before and we don't really know how to predict that um we have jeff

01:45:45.060 rosenblum he is the author of a new book called exponential he's a marketing guy um who's worked with

01:45:51.300 some of the biggest uh companies but he spotted changes you've been a you've been an advertiser and

01:45:58.100 done super bowl ads and you spotted things are different things aren't working the way they used

01:46:04.660 to um and led you to this new frictionless kind of of theory so let's talk a little bit about the

01:46:12.820 amount of change that's coming and you mentioned the consumer has to change or be left behind as well

01:46:17.780 yeah it's really straightforward there's one thing that every consumer needs to keep in mind

01:46:22.980 which is they get to vote right capitalism is the most powerful force on the planet i believe it's

01:46:29.300 more powerful than government oh yeah every single day you're voting you're voting with your dollars

01:46:35.380 and you're also voting with other behavior your ratings reviews your recommendations all of that

01:46:40.580 information is 12 times as trusted as your basic tv 30 second spot so vote every day

01:46:47.620 buy from companies that support your value system and then talk about those companies then talk about

01:46:53.620 those companies the dinner table the bar the restaurant around the campfire social media amazon

01:46:59.620 ratings and reviews participate are we more trustworthy on companies than we used to be or less

01:47:06.740 oh we trust them less than ever before i like to think that's tipping now you know folks like

01:47:12.180 yourself are picking up the mantle we're talking about empathy and transparency um but it's

01:47:17.460 as low as it's ever been so let's talk about those real quick empathy i mean i just did a monologue

01:47:23.220 a couple of days ago on ai is coming and it will destroy 40 of all jobs by 2030 the job if you're looking

01:47:32.740 for a job if you're looking to educate yourself educate yourself on empathy because it's the one thing

01:47:40.740 that a computer so far we cannot do and they don't project it being able to be able to make the facial

01:47:48.020 expressions and actually listen to someone and be able to relate to them empathetically right yeah

01:47:56.340 absolutely unfortunately ai is eventually going to get pretty good at that also right let's break down

01:48:02.260 empathy into one simple thing which is listen listen do your research like right now through your computer

01:48:09.140 you can get a harvard level education or anything else you want all the information's out there so

01:48:14.260 educate yourself but also listen listen to your friends listen to brands listen to what they're

01:48:19.540 doing and take that education and start thinking creatively because that's the other thing that ai is

01:48:25.380 going to have a really hard time doing is being creative so if you're a business person or a business

01:48:30.740 owner right data information technology it's table stakes every company has unprecedented data and

01:48:38.500 technology but you can create a competitive advantage by thinking creatively talk to me about the things

01:48:45.540 that if you're in business now so many people are struggling um if you're in business right now let's say a

01:48:53.380 small town business what should you be concentrating on what should you how do you how do you effectively

01:49:01.700 take this back with very few resources you know if there was one thing i would lean into as a small

01:49:08.820 business owner right on main street i'd lean into customer service i think customer service is the new

01:49:16.340 advertising right what that means is companies can all buy 30 second spots or social media posts right

01:49:22.980 they could do it on google every company can do that but only your business can get to know your

01:49:29.860 community and get to know the individuals and treat those people with kindness and respect shake their

01:49:36.580 hand listen to them that is it doesn't it it amazes me yesterday i was talking to my wife about something

01:49:43.060 we had ordered something from a company and we cannot get them back on the phone and i said to my wife i said

01:49:51.300 i i don't need to talk to them i don't need all i would all i want is can you just do what you're

01:50:00.020 promising you would do not more not more i don't need you to treat me like it just yes we're going to

01:50:06.740 deliver this product at this time and if you can't let me know it people it i don't think it takes that much to

01:50:15.300 succeed right now the bar is low yeah bar is very low and these giant corporations are are only making

01:50:24.100 it worse so i appreciate that you commented i've made super bowl ads i actually haven't done that

01:50:28.740 i'm actually oh i think yeah i'm the anti-super bowl ad guy i'm the anti let's not spend a bazillion

01:50:34.500 dollars on one big message i'm the guy that says let's do something more meaningful so in your example

01:50:40.820 when you're calling this company and just trying to get somebody on the phone well you got a bunch of

01:50:45.140 listeners right now could you imagine if those folks actually answered the phone call and treated

01:50:50.420 you with kindness and respect and empathy and solved your problems will you be your customer

01:50:54.580 i know those are the companies that i do business with the ones that you can call and they come out

01:51:02.020 and they they don't i don't need to be treated like a king just treat me with honesty and integrity

01:51:08.820 and i'm fine i'm fine and i i mean i find myself all the time going no no this company did what they

01:51:16.180 said they were going to do which is rare yeah rare i've studied this there's a bit of a psychological

01:51:22.500 principle going on here there's something called homeostasis we we want balance in life right so when

01:51:28.740 we buy a product and it costs x dollars we want x dollars in value in return well let's say you spend x

01:51:35.060 dollars and they give you more in return they give you the product but they also give you the

01:51:40.340 great customer service that you want now things are out of balance you got more out of it than you put

01:51:46.260 into it so what do you do you tell your friends you go up on social media ratings reviews again around

01:51:52.580 the campfire it doesn't matter in all of that we call it brand evangelist the more brand evangelist you

01:51:58.740 have the fewer ads you need to buy as a company so every company should wake up every day not

01:52:04.500 thinking about how can i come up with better ads what they should be thinking about is how do i create

01:52:09.860 more brand evangelists which is just treating people right and going beyond their expectation

01:52:19.700 that's a great summary statement um give me give me give me some stories of things that uh people should

01:52:29.140 be doing right now companies that are changing i mean i i find it amazing the the super eight story um

01:52:38.340 because it's the brand that you would think is over and they've completely redialed and retooled

01:52:44.180 and um and they did it effectively we have so much stuff being pumped into our heads trying to move

01:52:53.860 people i mean you talk about the brain an awful lot in the book can you go into that first and then talk

01:53:00.100 about what specifically what people should be doing yeah absolutely let's dive into the brain because

01:53:06.020 there's a great story that we were exposed to there's a guy named phineas gage he's this strong

01:53:13.300 influential great leader of men and he's up in vermont in the 1800s and they're laying down train tracks

01:53:20.580 he pours a hole in the rock fills it with dynamite and he's got a tamping iron which is like six feet

01:53:27.300 long made of iron couple inches wide and he puts it in the hole and all of a sudden there's an explosion

01:53:34.500 this thing flies through the air like a javelin it goes through his eyeball out the back of his skull

01:53:40.580 and lands many yards away in the ground exactly like a javelin what's crazy is phineas didn't die

01:53:48.020 they carried him off the hill they brought him down to a hotel they put him in a rocking chair

01:53:52.100 on the front porch and the doctor arrives doctor doesn't even believe the story until phineas leans

01:53:57.940 forward and he throws up parts of his brain at the feet of the doctor it's unbelievable i remember

01:54:04.820 reading this the first time this is an unbelievable story it's an important story for medicine and

01:54:09.460 everything else but go ahead so here's what's crazy about it he goes on he survives and he lives a fairly

01:54:15.780 normal life but he's not because he's not mentally incapacitated not completely yeah i mean he's i

01:54:24.020 mean he's got some deficits but he's not like you would think a spike going through your head would

01:54:28.260 be and that's the big part of it right that's what's so cool about it is he's totally functioning

01:54:32.420 person except he's no longer kind and affable he basically comes out to be a little bit of a jerk

01:54:38.340 so what they realize from this this is the seminal moment in brain history they realize that the

01:54:43.300 brain's not monolithic there's different parts of your brain with different functions and why that's

01:54:48.660 important to us as business people is there's a part of the brain called the prefrontal cortex this is

01:54:54.500 where all the complex decisions are made they can take technology called fmri they can read the human

01:55:00.180 brain you have thousands of times per moment and what they realize is your brand decisions do i want to

01:55:05.700 buy from this company do i want to recommend this company all of that happens in the prefrontal cortex

01:55:11.620 cortex so let's say you're a listener you're a business person when you're making all of your

01:55:16.660 business decisions you're at home you're in the office you're in the conference room you're on zoom

01:55:20.820 you're using your prefrontal cortex so this should be pretty easy let's use our prefrontal cortex to

01:55:26.820 talk to the prefrontal cortex of the audience and all of a sudden we can tell them what products they

01:55:31.540 have and they'll buy the issue is this the human brain is a cognitive spam filter just like your email

01:55:40.100 has a spam filter so does your brain the human brain is exposed to 11 million bits of information

01:55:47.220 every second but we only process about 50 so if your listeners pause for a second there's all different

01:55:53.060 things going around us the sound of heating and air conditioning your squeaking chair the cars going by

01:55:58.660 you don't process that information your brain filters it out so what do brands need to do how do we

01:56:05.140 get past the spam filter and actually get brands to like us well historically what they did is they

01:56:11.380 leaned on emotions hey here's my new swifter and everybody's dancing and singing right yeah here's

01:56:16.420 the cute puppy here's the little baby all that stuff works to a certain extent but we're asking it

01:56:22.340 to do way too much the solution is let's do something meaningful let's create content that brings value to

01:56:29.780 people's lives then they're going to go out of their way to participate in it and share it with others

01:56:35.220 this is a remarkable change this is one of the changes for real good you know for so long

01:56:44.180 campaigns are campaigns you sit around and some guys they come up with a campaign and then it's

01:56:48.660 out there and you're like ah we're going to teach the world to sing and you know coca-cola doesn't

01:56:52.660 necessarily believe in any of that but it worked now it doesn't work and the idea of actually making

01:57:01.060 your brand your restaurant whatever it is true to something uh and something that is good that changes

01:57:10.100 the world without being a missionary is tremendous tremendous for capitalism yeah here's a great example

01:57:19.460 this is not something i worked on do we have a couple minutes yeah i have about a minute and a

01:57:22.980 half okay i can get it done so fender guitars we all love guitars but this is a company that's under

01:57:29.300 intense pressure because kids these days can make music on computers so what does fender do right they

01:57:35.220 don't try to save the world they created a platform called fender play where you can get personalized

01:57:41.140 lessons you're intermediate advanced beginner you love jazz you love blues you love rock it doesn't

01:57:47.380 matter you get personalized one-to-one lessons that follow you along in your journey and help you

01:57:53.060 become a better guitar player at no point they're like hey you got to buy a fender they don't care

01:57:58.020 if you've got a gibson it doesn't matter but they're giving you these lessons they're empowering

01:58:03.700 you to help you become better at something that's important to you now the fender brand benefits

01:58:09.620 because it's all over the channels they're using fender amps and fender guitars they're getting data

01:58:14.820 which is valuable data because now i want fender to know stuff about me what are my tastes what's my

01:58:19.460 level so yeah they can do traditional stuff that says come buy this guitar but the foundation is i'm

01:58:25.540 going to empower you to be a better guitar player much longer term game that's the key to exponential

01:58:32.820 curves right you you i get it you're you're playing it for a while and then all of a sudden it just

01:58:38.340 skyrockets absolutely yeah well said um exponential is the name of the book transform your brown brand

01:58:45.140 by empowering instead of interrupting it is really a great book you're going to learn so much in this

01:58:51.700 book uh i mean all the way from science uh to just really great american stories uh but it is it is

01:58:59.380 something that will truly empower you to make a difference and see the future jeff rosenblum is the

01:59:06.020 author the name of the book again is exponential it came out today our sponsor this half hour is

01:59:13.940 rough greens uh so maria wrote to me and she said glenn we love rough greens we have a dog that has

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01:59:59.700 a pete we fed him rough greens and it's changed he eats he licks his bowl clean and we're also

02:00:06.900 seeing over the years now feeding him rough greens a different healthier dog rough greens not a dog food

02:00:12.900 it is a supplement you put on your dog food uh and uh they have a special deal going for you now

02:00:18.100 roughgreens.com slash beck roughgreens.com slash beck get your free bag one free bag just to make sure

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02:00:29.860 roughgreens.com slash beck 833 glenn 33 833 glenn 33 roughgreens.com slash beck tomorrow night on glenn tv

02:00:38.900 despite what the far left says we have made it through a once in a lifetime never could have

02:00:43.140 imagined a disaster the covet 19 pandemic but now what's coming next could be even worse prices

02:00:49.460 surging more than they have in 30 years and there doesn't seem to be an end in sight an evil plan is

02:00:55.620 on our horizon that will change everything about the way you live and glenn exposes it all the great

02:01:00.580 reset joe biden and the rise of 21st century fascism tomorrow night 9 p.m eastern on blaze tv

02:01:08.260 you're gonna love this book um exponential make sure you grab it also you can find my book the great

02:01:14.420 reset available uh everywhere you buy books uh you can get it at glenn's new book dot com by the way

02:01:21.220 let's just see if this works uh do we have time for the audi ad let's play a little bit of the audi ad

02:01:28.420 here uh i have to narrate it we recently introduced gender sensitive language it shows audi uh causing

02:01:39.620 strong and sometimes rejecting reactions oh no yeah people didn't like it people didn't like it

02:01:45.300 some of these things uh so they're they're talking we respect all opinions now does our position toward

02:01:53.220 diversity inclusion are clear so we respect all all opinions unless you were right right but we're

02:01:58.340 right makes me not want to buy an album program

The Glenn Beck Program - January 18, 2022

Fighting Back Against the Great Reset ｜ Guests： Jeff Rosenblum & Jeffrey Tucker ｜ 1⧸18⧸22

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