The Golden One - I Made Mistakes and Am Now on the Backfoot

00:00:00.400 Greetings my esteemed audience. I'm checking in with a few insights which will hopefully be

00:00:07.280 useful to some of you. Now as you see in the title, I messed up, I made a few mistakes and

00:00:13.600 I am now on the back foot and I make this video to give you all an update and also to share a few

00:00:20.480 teachings so that you don't repeat my mistakes. Now first and foremost it is not something super

00:00:26.880 dramatic that has happened but rather a few mishaps, a few mistakes. So I'll give a brief

00:00:33.120 overview before getting into the teachings at hand, the insights we can learn from my own mistakes.

00:00:41.440 So first things first, last year perhaps you saw I made a video asking for some legal advice,

00:00:49.600 US-based legal advice. And what happened to the American Way, you ask? Yes, we were in the process

00:00:55.840 of restocking the American Way, it was a super popular product, so of course I wanted to restock

00:01:01.200 it. And then I get an email, a highly traumatic email, saying that the manufacturer had gone

00:01:08.480 bankrupt and then we had paid the 50%, the prepayment, quite a hefty sum. And then yeah,

00:01:16.080 they say that they have gone bankrupt and yeah of course the order was cancelled. And we have still

00:01:22.240 to receive the refund for that cost, I'm still waiting. Maybe we'll get into, maybe we'll take

00:01:31.040 some legal action, depending. I'm still giving them some time, because of course it's a big thing

00:01:38.320 for the mother company to deal with, to repay investors and the like. And then also speaking legal

00:01:44.880 action, another mistake I did, or mistake, I didn't know better then, now I know better. As you saw also,

00:01:52.960 looked into taking legal action against Meta, and that cost me a lot, didn't bring me anything. Now

00:01:59.920 I was warned beforehand that there was the risk of wasting money on something that wouldn't yield

00:02:07.520 anything but then. So half a year ago I thought, this is for the greater good, I'm gonna do it anyway,

00:02:14.400 see if we can actually get something done here. And yeah, it was a mistake in retrospect. So a mishap

00:02:21.680 in a company going bankrupt, leaving us stranded there, and that is also why the American username page

00:02:30.000 was not so active for some time. Now of course you can order directly from Sweden, hopefully we can

00:02:36.320 regain that lost territory. So a mishap first and foremost, and then a failed charge. I likened it to

00:02:46.080 the charge of the Minas Tirith Knights, the charge against Osgiliath. And yeah, that was about how it

00:02:54.720 went as well. So a bit of a fail, a bit of a failure, but it is what it is. And then also we have a few

00:03:02.400 products. And I will show you one example, I have this very fine cardigan on me as we speak. And I've

00:03:10.960 had a similar cardigan for about 12 years, I was very attached to it. You've seen it in older videos

00:03:16.320 as well, wore it a lot. And I thought my goal here is to one day have something similar for Ligi Gloria.

00:03:23.840 And when I saw the prototype for the first time, I thought, yes, this is gonna be a hit,

00:03:28.800 because I believe it's so nice and comfortable and beautiful. Now what I didn't realize, because I

00:03:35.120 was so blinded, and this is the teaching then, that sometimes you're blinded by your own perception

00:03:41.440 of things. I was so blinded by my own enthusiasm for the garment that I didn't realize that a cardigan

00:03:50.000 is a quite specific fashion statement. So not all guys like cardigans. I should have known,

00:03:56.480 I didn't, because I was blinded by my own enthusiasm. So I released it. It wasn't particularly

00:04:01.920 popular. So a big investment, making garment like this. And yeah, so a bit of a fail.

00:04:10.000 Something else, to use another example, I have this fine tank top as well. I thought the color here

00:04:15.840 is absolutely wonderful. Everyone is gonna love this, because I loved it myself. I was super excited.

00:04:22.160 Organic cotton as well. But to my great dismay, wasn't popular at all. And then I asked around a bit,

00:04:28.720 okay, what's going on? Asked friends. And many said, this isn't... The color is a bit, you know,

00:04:36.000 prefer to have... Many guys, they prefer to have white, gray, black, a bit more muted colors. For me,

00:04:42.080 I've always liked having a lot of color on me. And this is good. This is an aristocratic trait. And

00:04:47.920 having a bit more muted colors, that's more of a plebeian trait. I'm not gonna go into a

00:04:54.080 fashion history lesson here, but it's something good to wear a color. Now something else. I know

00:05:00.000 it's not super exciting to talk about, but we're talking about logistics. Something I should have

00:05:04.960 done a long time ago was to optimize the logistics. And the teaching here, by the way, is that if you

00:05:11.760 have a system, get the system firmly in place first, and then you can start developing. So I postponed it.

00:05:19.120 Now, of course, as I make this video, I have sat down. I have done the long, hard, arduous work to

00:05:25.920 get everything sorted out. So if you go into legiugloria.com now, you will see that we have a

00:05:32.720 flat rate of 5 euro, or the equivalent in other currencies. And then we also have a free shipping

00:05:38.000 option if you exceed a certain value. And orders will be sent out every day. Now, only a month ago,

00:05:45.040 we used DHL, which has been a pain because they've had a lot of issues. So now I know to not work with

00:05:50.240 them. And the orders were shipped out only once or twice a week, which is fine if you're a startup

00:05:55.360 or something. But legiugloria is large enough now to, you know, reach the level where you are

00:06:01.600 shipping out orders every day. And you have a good logistical system in place, and you don't use

00:06:07.280 companies such as DHL with a lot of issues. Now, I won't go into any more details here because I know

00:06:14.000 it's very technical. And again, it's a big deal for me because I have to deal with it a lot,

00:06:19.760 but perhaps not so interesting for you. But the teaching at hand is that if you have something,

00:06:25.200 a system, try to optimize it in the beginning. So the Swedish Jutenheim Nutrition.se, it has worked

00:06:32.880 very well for many years now, and I've implemented the same system for the other pages. So hopefully

00:06:38.960 in a few weeks, knock on wood, everything will be well for the other pages as well. And it will be,

00:06:46.240 you know, it will be a good system. Now to the main teaching at hand. It's the Greek myth of Icarus.

00:06:54.640 He flew too close to the sun. And this is something I've tried to keep with me all the time, this teaching,

00:07:02.080 that you don't get complacent. But even knowing this, even knowing about this myth from an early

00:07:06.960 age, I still got complacent. I got a bit... Yeah, I wasn't careful enough. I made big investments

00:07:14.400 without doing the research. And that carelessness, I can liken to that, the teaching of getting too

00:07:22.480 close to the sun. You get complacent. You don't think you can fall, but you can always fall, especially if you

00:07:29.600 make yourself guilty of hybrids, which is then to get too close to the sun. So I should have been 1.00

00:07:35.920 more humble with these investments. I should have been more careful. And this is also something Thomas

00:07:41.920 Hodgkin writes in his excellent book about Theoderic the Great, which I made a podcast episode about,

00:07:48.720 by the way. And he said there's a weakness in the gothic soul. And of course, I'm a gothic man,

00:07:54.800 prone to taking risks, I suppose. I didn't realize this about myself, but I just have to analyze my

00:08:01.520 own blood, the viking, the gothic propensity to take risks. And he writes the gothic weakness in

00:08:11.200 staking everything on big risks. And then, of course, sometimes it can go well, but sometimes it can go

00:08:17.520 not as well. So this is something I've learned for myself and then for everyone who's of a similar

00:08:23.760 disposition or archetype or ethnicity, that it can be worth keeping in mind that sometimes to not be so

00:08:31.840 keen on taking risks. Again, I didn't think of this myself. I never thought of myself as someone who

00:08:37.040 enjoys taking risks. I don't enjoy taking risks, but when I analyze myself in retrospect, maybe I took a

00:08:42.720 few risks because I got complacent. I flew too close to the sun. And yeah, now I am on the back

00:08:48.160 foot because of a mishap with the bankruptcy and the the legal stuff and then a few bad investments.

00:08:54.640 And and here we are. So things can go from bad to worse quite quickly. Now I'm still in a position

00:09:02.000 where I can turn this around and I will use all of my all of my knowledge and power and drive to

00:09:08.000 to remedy the situation to to start flying again before I hit the sea as Icarus in the myth.

00:09:16.160 Now, I will of course say something good about myself as well, and that is I have never done

00:09:20.240 anything to compromise my word, my honor, my gravitas. So that is still in tip top shape because I've

00:09:26.320 always taken the path of honor. And that is of course something you can see as well, especially if you

00:09:31.920 been following me for a good few years that, you know, I'm a man of honor. And when we're talking about

00:09:37.200 the business itself, the products are of the utmost quality. And that is something that,

00:09:42.080 you know, saves the day. So I always thought that I can, you know, I can count on guys giving me a

00:09:49.680 chance because I'm me, I'm working for the the greater the greater cause. So I am given a chance to

00:09:56.320 make a good impression. And that is where the quality of the products come in. So

00:10:00.160 the the successful launches, they have saved the day. And of course, the loyalty of my esteemed

00:10:05.760 supporters, it's hard for me to say, you know, through a camera, perhaps you don't feel it,

00:10:10.880 perhaps it's hard to feel my gratitude. But I will try to, I'm using all of my poetic prowess to try

00:10:16.800 to express my gratitude here for for all of my loyal supporters who have been with me for for a long

00:10:23.280 time. So I couldn't done anything without you. And yeah, I'm still in a position where I can

00:10:29.360 turn things around because of you. So thank you from the bottom of my heart.

00:10:33.760 So anyway, to recap the the teachings at hand, don't get tired. You always have to be in

00:10:44.560 in tip top shape, especially of course, if you're like me, you're also having to contend with

00:10:49.360 a very hostile environment, you know, not being able to market your wares because no Instagram account,

00:10:56.320 having been shadow banned, having to watch out for hostile actors

00:11:00.240 all the time, everywhere, because I am me, of course, a public figure, a dissident. So yeah,

00:11:07.680 a lot of dangers to contend with. But this is something I should be able to handle because I'm,

00:11:12.240 if I may say so myself, I'm quite talented also. So I take the hardest road because I'm able to do it.

00:11:18.080 And of course, I have a high opinion on my own abilities. Even so, I should have been more humble.

00:11:24.640 So moving forward, I will be more careful with a lot that I do and I will work a bit harder.

00:11:30.480 Now, of course, this isn't only about business. You can use these teachings for anything really.

00:11:36.560 So if we're talking about a physical fight or metapolitics or politics, don't swing too much,

00:11:42.880 because then you might open yourself up to be, to be knocked out. And you can take maybe one hit,

00:11:47.600 but when you take one, two, three hits, then yeah, you might be down for the counting, so to speak.

00:11:54.000 So keep your guard up, keep breathing, don't get lazy, don't get complacent, don't take too,

00:12:00.160 too many risks. Sometimes you need to take risks. And perhaps if you're a timid guy,

00:12:04.480 I would say to you that you should take more risks. But if you are a neo-gothic gentleman,

00:12:10.480 such as myself, maybe you should take fewer risks and calculate more before you actually

00:12:16.560 commit to a course of action. And then, of course, do the research. Is this something that will be,

00:12:22.240 that will actually sell well? Or if we're talking about metapolitical endeavors, is this an argument

00:12:27.760 which will, you know, be, be welcomed by others? Or is this something I've only,

00:12:34.160 I've talked with my good friends and we have agreed upon that, you know, we need to

00:12:39.920 create a temple in Antarctica or something. I'm just saying something random here, but

00:12:44.160 you know what I mean? It's, um, you have to, you have to zoom out from yourself,

00:12:51.360 look at the world from the perspective of an eagle, an eagle of insight, and see, okay,

00:12:56.720 most people in terms of metapolitics, they aren't really concerned with,

00:13:02.080 you know, certain things that might be interesting to you. So you have to look at what do normies want

00:13:06.320 right now. Then, of course, you have to push the normies to see things from your perspective.

00:13:11.760 Same thing with, um, when it comes to clothing. So I say to all of you, go to legiogloria.com,

00:13:17.760 order yourself some cotton underwear, because you shouldn't have tight-fitting polyester underwear.

00:13:26.080 So you should push your, your worldview at the same time as also taking into consideration that

00:13:32.480 sometimes, some people, they might not see the world as you do. Now, anyway, all that being said,

00:13:38.480 I will check back in, in half a year, maybe after summer or something like that, and we'll see if I

00:13:43.280 have managed to turn the situation around, and if I am in a good place or not in a good place,

00:13:51.920 but I will make my, I will do my utmost, I will use all of my talent, all of my willpower,

00:13:57.120 all of my drive to, to rectify the situation and to get, um, to get away from being on the back foot.

00:14:05.280 So yeah, lastly, thanks again to everyone who supported me. It truly means the world to me,

00:14:09.280 and yeah, I will work hard to, um, turn this around. So I will see you in the next video. XXO, BOOM!

The Golden One - April 06, 2024

I Made Mistakes and Am Now on the Backfoot

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