The Golden One - September 21, 2026


Which Way For The Sweden Democrats？

Hosted by
Marcus Follin
Mentioned
Tobias Andersson Rika Jomshoff Rika Jomsov Moderates
Jotunheim Nutrition Restocks!

Episode Stats


Length

8 minutes

Words per minute

159.47

Word count

1,356

Sentence count

83

Harmful content

Toxicity

1

sentences flagged

Hate speech

23

sentences flagged


Transcript

Transcript generated with Whisper (turbo).
Toxicity classifications generated with s-nlp/roberta_toxicity_classifier .
Hate speech classifications generated with facebook/roberta-hate-speech-dynabench-r4-target .
00:00:00.000 All right, first and foremost, in regard to the situation in Sweden, it is not over and we're not giving up.
00:00:09.000 I just wanted to clarify that.
00:00:11.000 So, as you see in the title of this video, I want to talk a bit about the Sweden Democrats,
00:00:16.000 but the insights presented in this fine video can be used by any right-leaning political party.
00:00:23.000 So, what happened, you might ask? Yes, the Sweden Democrats, they lost some support in this latest election of ours.
00:00:32.000 So, back in 2022, they got 20.5% of the votes, and in this election, they got 17.5% of the votes.
00:00:40.000 Still a big party, third largest party, still many votes, but a noticeable drop that, you know, needs to be addressed.
00:00:48.000 So, the Sweden Democrats, they are now, you know, debating which path to take forward, going forward to the next election.
00:00:54.800 Now, what I'm about to tell you will make a lot more sense if you have any sort of experience with doing business.
00:01:01.500 So, if we're talking about marketing, to whom do you market your products or services or policies, if we're talking about a political party?
00:01:09.440 Do you market to people who aren't really interested, or do you market to people who are interested?
00:01:14.980 Yes, of course, you market your product or services to people who are interested.
00:01:20.280 That is where you will get the best yield.
00:01:22.680 That is where you will get the most bang for the buck.
00:01:24.700 So instead of going away from your supporter base to find a new one just because that supporter
00:01:32.620 base might be bigger, you are making a massive mistake.
00:01:37.520 Don't do it.
00:01:38.580 To use an example, I have a beautiful and glorious clothing brand with beautiful and
00:01:42.980 glorious polo shirts.
00:01:44.300 They are tailored by me, the famous fashion designer, to look good on a fit physique.
00:01:51.000 Not overly muscular, but a fit athletic physique.
00:01:55.880 Had I then thought to myself, let me expand my customer base by making this fit an unfit physique,
00:02:05.220 by increasing the measurement around the stomach, it would be absolutely insane of me to do.
00:02:11.920 So when you put it like that, when you put it in a business perspective, you do understand that
00:02:17.040 it doesn't make any sense at all to go away from your loyal supporter base and go away from the
00:02:22.720 base where you can actually gain more votes or more customers in order for you to cater to
00:02:28.640 a completely different segment. So I hope the example makes sense here, but view it in the
00:02:32.960 following sense. If a political party is strong in a certain segment of the population,
00:02:38.320 In the case of the Sweden Democrats, where are they strong?
00:02:41.680 Who's interested in their politics? 0.85
00:02:43.920 Yes, Swedish men.
00:02:45.560 So how do you ensure that as many Swedish men as possible,
00:02:48.360 because Swedish men are still a big part of the population,
00:02:52.580 how do we cater to this particular group?
00:02:54.920 Because what happened now was that they didn't necessarily lose support to any other parties.
00:02:59.660 They lost support to the sofa, to inactivity.
00:03:03.740 And this, by the way, I said in my latest podcast episode, 0.95
00:03:06.420 This is the most brutal black pill of it all that many men, many Swedish men,
00:03:11.040 they didn't even go to vote because they didn't feel excited enough about actually saving Sweden.
00:03:17.140 So then the Sweden Democrats, they need to look. What do we do? Yes.
00:03:21.140 How do we get the Swedish men to support us? That is where you market your policies. Where you're already strong,
00:03:27.420 you want to become even stronger. If you want to grow something somewhere, where do you put the seeds?
00:03:31.940 Yes, in the most fertile lands. You don't put it in the desert because you won't get in a good yield.
00:03:37.860 Where do you market? Yes, where you will get the most response from voters or from customers.
00:03:43.460 So they might think to themselves now, the Sweden Democrats,
00:03:46.240 oh, we weren't popular among the immigrant vote or we weren't popular among
00:03:51.340 whichever group. And then they think, aha, so therefore we need to cater to this group. And I'm just telling you right now,
00:03:57.880 Now, focus on the segment where you're strong Swedish men.
00:04:02.580 The immigrants who are voting for you, they are doing so specifically because you are pro-Swedish.
00:04:09.380 There are two, as I see it, two segments of immigrants that are interested in your policies.
00:04:15.880 One, immigrants that love Sweden and they vote for you specifically because you're pro-Swedish.
00:04:22.880 Specifically because you're on the side of ethnic Swedes.
00:04:26.380 Because if you do love Sweden, you do love ethnic Swedes, you want policies that are good for ethnic Swedes.
00:04:33.240 Very simple stuff.
00:04:34.620 The second immigrant segment that might be interested in your policies,
00:04:39.320 they are probably individuals who do not have so many positive experiences with Islam. 0.93
00:04:46.460 Now, you can look at who among your politicians gained the most personal votes.
00:04:52.380 Among the top candidates you will find Rika Jomsov, who has a profile of being very much anti-Islam.
00:04:58.700 Now you might think to yourself, oh he is too extreme because he doesn't like Islam.
00:05:02.620 But if you want to get these immigrant votes, maybe some secular individuals from the Middle East, 0.51
00:05:08.540 they have maybe fled from Islam. They don't want Islam in Sweden. 0.96
00:05:12.860 So you cannot cater to a Muslim voter bloc. They're not gonna vote for you. They're not interested in you. 1.00
00:05:19.900 However, if you market to individuals who might be traumatized by Islam, 0.76
00:05:25.260 just as Eastern Europeans, they are traumatized by communism, 0.89
00:05:28.780 push that and you will gain these votes. 1.00
00:05:30.940 You need to be uncompromising when you say that radical Islam 0.99
00:05:34.140 cannot be allowed to flourish in Sweden. 1.00
00:05:36.220 Focus on that for the next election.
00:05:38.220 And also good work to Rika Jomshoff for clarifying this position.
00:05:41.580 Now I gave my personal vote to Tobias Andersson 0.70
00:05:44.460 because he has been outspoken about re-migration. 0.81
00:05:47.340 Now then, speaking of which, if you want to appeal to Swedish men, then primarily.
00:05:53.240 And also Swedish women who have come to the conclusion that immigration from the third world is negative for women.
00:06:00.140 So then, how do you appeal to these voters?
00:06:03.040 Yes, to be uncompromising and super clear that what you want to do is to start a large-scale re-migration process, 0.98
00:06:11.440 because we now have large segments of the population in Sweden 0.97
00:06:15.640 that do not contribute positively to Swedish society.
00:06:18.840 On the contrary, it's a net drain and it's dangerous.
00:06:22.740 Sweden is no longer a safe place to be because we have large parts of society that stands outside of society. 1.00
00:06:29.940 Unintegrated, unassimilated, they don't like Swedes. 1.00
00:06:34.240 So focus on that. Be clear that yes, you do want to send out foreign criminals. 1.00
00:06:38.840 Of course you do. People on welfare. 1.00
00:06:41.340 And also, most importantly, many of these individuals, they came to Sweden as refugees
00:06:46.540 because there was a conflict in their homeland.
00:06:49.840 Now there's peace, so therefore they can go back.
00:06:52.640 That was the deal. You're only upholding the deal.
00:06:55.640 The deal was never that they could stay here to live on welfare for all eternity. 0.99
00:07:00.340 So if you want to get votes from assimilated immigrants, Swedish men, 1.00
00:07:06.140 You need to be uncompromising. 1.00
00:07:08.820 You cannot have this soft touch because no one is interested in the Sweden Democrats having a soft touch.
00:07:15.300 Let other parties have that.
00:07:16.980 You need to be clear in your communication.
00:07:20.260 So you have a choice now. Either you become more mainstream, in which case you will lose more support.
00:07:24.900 Because if someone wants to be mainstream, they're just gonna vote for the Liberals or the Moderates anyway.
00:07:30.220 So you need to have a principled stance in, yes, we are the party that is for Sweden, the Swedes. 0.79
00:07:37.360 We want to make Sweden Swedish again, and that entails also a large-scale re-migration process.
00:07:42.880 So you cannot become just another mainstream party.
00:07:47.880 Then you lose your reason of being.
00:07:49.820 So anyway, that being said, if you are a young European man, go into a political party, get as high as possible, or any other institution of power.
00:08:00.220 Transcription by CastingWords