The Joe Rogan Experience - November 14, 2023


Joe Rogan Experience #2062 - Will & Jenni Harris


Episode Stats

Length

2 hours and 2 minutes

Words per Minute

163.96997

Word Count

20,018

Sentence Count

1,788

Misogynist Sentences

29


Summary

In this episode, we talk to Will and Jenny Harris, owners of a regenerative farm and an industrial farm, about what it means to grow your own food on your own land, and why the government should be doing more to protect the environment. We also talk about the devastating effects of runoff from industrial agriculture on our local rivers, and the people who live along them, and how they can do something about it. We also discuss the loss of a whole town in Florida that used to be a thriving oyster-harvesting community because of the pollution that runoff from their farms has done to the water supply and the fish that depend on them. And we talk about why no one is doing anything about it, and what could be done to fix the problem. This episode is brought to you by Ground Up, a production of Native Creative Podcasts. Our theme song is Come Alone by The Weakerthans, courtesy of Lotuspool Records, and our ad music is by Build Buildings. The album art for the episode was done by Mark Phillips, and music for this episode was written and produced by Bobby Lord, and edited by Haley Shaw. Thanks to our sponsor, Zapsplat Records, for producing the music for our theme song and music, and for our sound design and editing by Matthew Boll, and thanks to Mark Phillips for the mixing and mastering and mastering of the mixing, for our mixing, and mastering, for making this episode and editing, for which we thank you so much so much love and appreciate you all so much for all your support and support, we really appreciate you, we couldn t do it. Thank you for being a lot of good work, thank you. Thank you to all of you, everyone! and we hope you enjoy it, Thank you, for all of the support and love you, so much, for your support, and thank you for all the love and support you all of it, it really means a lot, it means so much to us, it's a lot. we really mean it, we appreciate it, you're amazing, and we really means it, thanks, we're gonna do it, really really appreciate it. xoxo, bye, bye. - Will and Jeni - Sarah, Sarah, Jack, Jenny, and Will, too, and your support is so much Sarah, too. Sarah and the rest of the crew, too!


Transcript

00:00:12.000 Welcome back, Will.
00:00:13.000 How are you, sir?
00:00:14.000 Good, thank you for having me.
00:00:15.000 Please introduce the world to your daughter.
00:00:16.000 Good.
00:00:17.000 My middle daughter, Jenny Harris, who used to work for me, but now I work for her.
00:00:26.000 Get used to it.
00:00:27.000 That's got to be interesting.
00:00:28.000 Well, we'll tell you about it.
00:00:30.000 Please do.
00:00:31.000 And you guys are the first people to ever bring dirt to the studio, so I want to thank you for that.
00:00:35.000 You're more than welcome.
00:00:36.000 So here is your soil compared to industrial...
00:00:45.000 Commodity...
00:00:46.000 What does this say?
00:00:47.000 Row crop.
00:00:49.000 So you can see the difference in the...
00:00:50.000 I mean, I don't know if you guys can see it very clearly in the video, but one of them is very light-colored, and the other one looks rich and dark, and it's filled with twigs and all sorts of biological material.
00:01:04.000 There's probably some worms in there.
00:01:05.000 Yeah, probably.
00:01:06.000 And this looks like what I'd like to grow something on, whereas this looks like some stuff that...
00:01:12.000 Blows in the wind when it gets dry out.
00:01:15.000 I'm going to show you that.
00:01:16.000 Yeah, please do.
00:01:17.000 And they came from side by side.
00:01:19.000 One side of the fence versus the other side of the fence.
00:01:21.000 There's no difference other than the way they've been managed over the last 20 years.
00:01:27.000 Yeah, and we've showed many times that video of the, was it a creek or a river near your house, where the runoff from their farm is just polluting the water.
00:01:41.000 I mean, a very clear line.
00:01:44.000 I mean, the difference is so stark.
00:01:47.000 It's so stark.
00:01:48.000 And how is that legal, by the way?
00:01:50.000 Let me tell you what you see in there.
00:01:51.000 So the brown water is coming off my farm.
00:01:56.000 The red water is coming under the road.
00:02:01.000 There's a culvert there.
00:02:02.000 There's a video of that.
00:02:05.000 We've played that video many, many times just to show people the difference between a regenerative farm and an industrial farm.
00:02:12.000 Is that me or my daddy?
00:02:14.000 Damn, he looks old.
00:02:16.000 Look at those arms.
00:02:17.000 Oh, scale.
00:02:20.000 Scaling like a fish.
00:02:22.000 So, you know, this is, it's just strange that it's legal to just have the runoff pollute the rivers.
00:02:34.000 That it seems like someone would see that and say, well, the downstream effects of this have to be pretty substantial and pretty detrimental to the fish, to every other piece of land that's downriver that's going to encounter all this fertilizer and pesticide and herbicides,
00:02:53.000 and this has to be terrible.
00:02:55.000 Well, if it was a construction site, it would have to be under what they call SWIT. That's an acronym for something, stormwater something, something.
00:03:04.000 And they wouldn't allow that.
00:03:07.000 But agricultural land is not under SWIT. In fact, it's not even under SWIT. That's a subsidized production system by the government.
00:03:20.000 So it's not only okay or acceptable, it's the status quo.
00:03:26.000 So they've just accepted a certain amount of pollution.
00:03:30.000 Well, I guess it would be a nearly unlimited amount of solution because nobody checks it.
00:03:36.000 Nobody checks the water.
00:03:37.000 Nobody checks to see what the results are.
00:03:39.000 Which is insane.
00:03:41.000 I mean, what is it like downstream?
00:03:43.000 What is downstream of that?
00:03:45.000 Well, it used to be the Apalachicola Bay, which was a thriving, oystering grounds, but they don't oyster there anymore.
00:03:54.000 Because of the runoff in the farms?
00:03:56.000 Because of the decline in oyster population, which is because of runoff, correct?
00:04:02.000 Wow!
00:04:04.000 There's like a whole town, Apalachicola, that used to be a real thriving community because of the oystering business and industry, and the whole town has suffered, which is one thing we'll talk about with regards to rural America.
00:04:17.000 But there's like a whole city that's suffering because they can no longer do what they've done for generations.
00:04:25.000 How come no one's filed a lawsuit?
00:04:29.000 Well, I'm not in a lawsuit filing business.
00:04:32.000 Not you, but someone from that town, and someone from the oystering community, because it seems like that's a no-brainer.
00:04:39.000 I mean, if you were running a tire company, and the tire company was upstream of something, and the water went down and started polluting it and ruining people's livelihoods,
00:04:54.000 you would think that someone would have the grounds for a lawsuit.
00:04:56.000 We had RFK on, and he talked a lot about, you know, in New York, the river and the pollution and how he led the charge.
00:05:05.000 You know, people like that need to look at Apalachicola Bay.
00:05:09.000 And if you had a runoff from a tire manufacturing company, you could trace it back to that one entity in one location.
00:05:20.000 You know, that water comes from all over South Georgia, and it's from...
00:05:26.000 Everybody's feels.
00:05:28.000 And most of it is treated the same way.
00:05:31.000 So, you know, I'm not answering a litigation question because I don't know.
00:05:35.000 But it would be a hell of a complex situation to jump on.
00:05:40.000 So you would have to sue a large number of farms.
00:05:44.000 You know, I don't know how that works.
00:05:45.000 But yeah, there's a large number of people contributing to it.
00:05:49.000 Virtually everyone...
00:05:50.000 Who farms corn, cotton, peanuts, uses the same cultivation and the same pesticides.
00:06:01.000 So it seems like it would be a very, very complex litigation to me.
00:06:08.000 It seems like it's at least worth a study.
00:06:11.000 Have they done a study on the Bay and the levels of pesticides and various chemicals?
00:06:18.000 Dead zones in the Gulf have been studied and Jamie can probably pull that up.
00:06:23.000 Could you do me a favor and just pull that microphone just a little closer to your face?
00:06:26.000 Yeah, just try to keep it like a fist away from your face like that.
00:06:29.000 Yeah.
00:06:30.000 So it seems like that they would want to study that, though.
00:06:34.000 I mean, that seems – it's insane to me that they just allow that to continue, and it's happening every day, day by day, just constantly dumping toxic chemicals into the water.
00:06:44.000 Okay.
00:06:44.000 So I think, you know, I'm certainly not answering for that whole kind of politically motivated question, but you've got to remember That the politicians who control the bureaucrats are controlled by pesticide companies and agricultural companies.
00:07:06.000 There's just a lot of money involved.
00:07:08.000 Yeah.
00:07:09.000 And, you know, if I were a politician running for office and begging for funding, I probably wouldn't want to be the guy that opened that can of worms.
00:07:20.000 It seems like it all boils down to that.
00:07:23.000 Money and politics.
00:07:24.000 If we could take money out of politics, we could make it so that no one can donate.
00:07:31.000 Other than individuals and a very limited amount of money.
00:07:34.000 We could change everything.
00:07:36.000 I think so.
00:07:37.000 We could change everything.
00:07:38.000 It's such a dirty system, and it allows things like this to happen.
00:07:43.000 But then the question is, you explained how you changed your farm from an industrial farm to a regenerative farm, and that it took approximately 20 years?
00:07:54.000 Is that what you said?
00:07:56.000 Yes.
00:07:57.000 Well, I mean, when you start that process, moving from an industrial farm to the regenerative farm that we run today, coming out of the chute, you see a decline in production, and it lasts for a period of time,
00:08:14.000 three years, four years, or something.
00:08:16.000 Then you see a very gradual increase Until it gets back to where ours is today.
00:08:23.000 And where ours is today is not as high yielding as if we used all the crop inputs.
00:08:31.000 But it's approaching that because we don't have to buy the crop inputs.
00:08:36.000 So I think it's better for us.
00:08:38.000 It's certainly a more resilient system.
00:08:41.000 And if there was legal or at least some sort of financial repercussions that were enacted on the farm itself for the pollution, it would seem like that would balance itself out.
00:08:55.000 Like if someone did the correct thing and said, hey, you guys are ruining the earth itself with this just so you can make a little more money, which is so crazy that that's allowed and not just allowed but subsidized.
00:09:09.000 Well, you know, the farmers are making a little more money.
00:09:14.000 You're right.
00:09:14.000 The big multinational corporations are making a hell of a lot more money because they're manufacturing these products and they're handling these huge quantities of agricultural production and turning out this industrial food that we all eat.
00:09:32.000 So the amount of money is incredible.
00:09:35.000 And don't forget, I think I might have mentioned to you when I spoke to you before, that it's a way of life that senior bureaucrats go to work for the big ag companies.
00:09:47.000 So if you're a very senior person in D.C. in the Department of Ag and probably other departments, And you're getting close to retirement.
00:10:00.000 If you've been a good boy, you can retire and get a job making twice what you were making with the government.
00:10:06.000 If you're not a good boy, just retire.
00:10:10.000 Right.
00:10:10.000 Just like the FDA and the pharmaceutical drug companies.
00:10:13.000 It's the same deal.
00:10:14.000 It should be illegal.
00:10:17.000 Farmers aren't, I'll say this, farmers are less and less raising food and raising food-like products.
00:10:24.000 You know, there is a statistic said that farmers only get 14 cents of every food dollar that's spent.
00:10:31.000 And you think about, wow, the person who...
00:10:34.000 You know, cultivates the land, plants the seed, harvests the crops.
00:10:38.000 You know, they get 14 cents of every dollar.
00:10:41.000 And the truth is, the food production system has become such a long way from a farmer and a consumer.
00:10:47.000 There's got to be room for, you know, distribution and manufacturing and logistics and whatever else.
00:10:54.000 The dollar, you know, the food dollar is still there.
00:10:56.000 It's just the farmers getting less and less of it because food more and more looks less and less like food.
00:11:04.000 She's right.
00:11:05.000 But in our case, we get 100 cents of every dollar, but we still don't have much money.
00:11:12.000 We still don't make a lot of money.
00:11:14.000 We get 100 cents, not 14, but then we cover all these costs.
00:11:20.000 That in the industrial system, the farm is just the production arm.
00:11:25.000 Well, and ours is different because we took 100% responsibility of that food product.
00:11:30.000 So we raise, we slaughter, we butcher, we package, and we distribute.
00:11:34.000 So we take account for all of those parts in the food production system so that we can keep that whole dollar.
00:11:42.000 Now, it's not profit because we have to pay for those things, but the whole dollar stays in Bluffton.
00:11:48.000 And that's the most important part.
00:11:50.000 You know, Clay County, Georgia, where Bluffton is, was the poorest county in the United States of America in 2020. Number one, not just Georgia, the whole country.
00:12:01.000 And when that whole dollar stays in Clay County, Georgia, it's beginning to correct that.
00:12:10.000 That results because only 14 cents stays there.
00:12:15.000 That's the result.
00:12:16.000 And it seems like the problem is so complicated now because of fast food chains and because of big cities that absolutely don't grow anything.
00:12:27.000 That when you're getting food, you have to get food at scale.
00:12:31.000 You have to get massive amounts of food.
00:12:33.000 Like, say if you're living in California, if you're living in Los Angeles, which is just an insanely overpopulated place, And you want to get beef, especially if you want to get a cheeseburger from Jack in the Box or something like that.
00:12:46.000 I don't mean to pick on Jack in the Box.
00:12:47.000 Burger King, whatever.
00:12:49.000 Where's that meat coming from?
00:12:51.000 It's not grown from local cows.
00:12:53.000 There are no local cows.
00:12:55.000 You have to go pretty far out of town to find a farm that raises cows.
00:12:58.000 I mean, you can go like an hour and a half out of town and find some cows, but that's not going to feed everybody.
00:13:02.000 They'll all be gone.
00:13:03.000 There's not enough cows.
00:13:04.000 A lot of it comes from Australia and New Zealand and Uruguay.
00:13:09.000 Yeah.
00:13:09.000 A lot of beef is imported.
00:13:11.000 Yeah, and a lot of elk.
00:13:13.000 If you buy elk at a restaurant, most likely you're getting it from New Zealand.
00:13:17.000 I got a story about imports that I want to say.
00:13:20.000 This is really important.
00:13:21.000 So 25 years ago, when Dad decided to change the way we farmed, he knew that in order to put all the cost that it was going to take to raise animals differently, he had to find a consumer that would pay for that.
00:13:35.000 And so he went, you know, looking for customers, and Public Supermarket was, you know, one of the first ones.
00:13:40.000 Whole Foods very quickly after...
00:13:43.000 And that worked out really well.
00:13:47.000 But the point I want to get to is that when Dad started selling beef, grass-fed beef, to those two grocers, the first pound of American grass-fed beef to be marketed as American grass-fed beef came from White Oak Pastures.
00:14:03.000 And that was not a sustainable option.
00:14:05.000 We can't feed the world.
00:14:07.000 We don't want to feed the world.
00:14:08.000 But fast forward 20 years, and over 85% of the grass-fed beef in the American market is imported product, not raised in America.
00:14:22.000 Isn't that nuts?
00:14:24.000 In 20 years, we've gone from being a very early innovator to just a mere meager portion of 15%.
00:14:33.000 Well, that's true, but it's not the worst part.
00:14:36.000 The worst part is that imported beef is legally labeled product of the USA. How's that?
00:14:44.000 If value is added in this country, it's a product of the USA. What?
00:14:50.000 We compete with it every day.
00:14:53.000 How do they add value?
00:14:55.000 Oh, go ahead.
00:14:57.000 No, you go.
00:14:58.000 This is good.
00:14:58.000 You know, if they grind it, slice it, cut it, package it, label it.
00:15:04.000 Rebox it.
00:15:05.000 Transport it.
00:15:07.000 But the animal, make no mistake, the animal was born, raised, and slaughtered in Uruguay, Australia, New Zealand, or 20 other countries.
00:15:21.000 Lithuania?
00:15:22.000 Lithuania?
00:15:23.000 Croatia?
00:15:24.000 The United States imports beef from places like Australia, Canada, and much of Latin America.
00:15:28.000 It then runs that beef through USDA inspection, and if it passes, sticks a label on it that reads, product of the USA. How dare you?
00:15:38.000 But honestly, the erosion of this type of farming in America is completely being exported to another country because we're importing all of this product and then due to loopholes in labeling,
00:15:54.000 intentionally fraudulent labeling even, selling it as a product of the USA. Then we have to consider, if everybody's really concerned about climate change and CO2 output, think about the amount of freight, just these massive boats that are making their way across the...
00:16:09.000 Did you see this thing they did recently?
00:16:11.000 I was reading this article, and I was actually listening to a podcast.
00:16:16.000 That's what it was initially.
00:16:18.000 But the podcast was about how they changed...
00:16:24.000 I guess it was...
00:16:25.000 I don't know what governing body...
00:16:28.000 Change the emission standards for these gigantic freight ships.
00:16:33.000 And when they changed the emission standards, what they found was when they were releasing less pollution into the air, it was doing less of a job of blocking the sun.
00:16:43.000 So the ocean water was getting warmer, quicker than they anticipated.
00:16:47.000 So it is having the opposite effect.
00:16:50.000 So they're trying to come up with different methods to mitigate that now.
00:16:54.000 And some of the methods are spraying chemicals in the sky.
00:16:57.000 Some of the methods are spraying ocean water in the sky, which sounds much more natural.
00:17:01.000 You know, just taking some sort of machine.
00:17:04.000 But then again, what's powering that machine?
00:17:06.000 How is that going to work?
00:17:07.000 What are we doing?
00:17:08.000 Instead of just growing it here.
00:17:11.000 Should we really be spraying seawater into the atmosphere?
00:17:15.000 Should we really have to do that?
00:17:16.000 No, but I mean, it's just water.
00:17:18.000 That doesn't bother me.
00:17:20.000 That seems like the most organic solution.
00:17:22.000 You're going to take seawater, blow it, but who knows?
00:17:24.000 I mean, think about all the pollution that's in the sea now and microplastics in the sea.
00:17:29.000 Does that spray into the atmosphere and that get into people's lungs now and cause a host of new autoimmune issues and cardiovascular issues?
00:17:38.000 Who knows?
00:17:39.000 It's so crazy that we're doing it this way.
00:17:41.000 So that label change, Product of the USA, even though it was imported, occurred in 2015, I think, 15 or 16. And it was a reaction to the fact that some of us had gone into the grass-fed beef business and were doing pretty good with it.
00:17:58.000 We had some really good years in the early 2000s.
00:18:01.000 And then, of course, when they...
00:18:03.000 We're allowed to bring the imported beef in as a product of the USA. The margin structure fell dramatically.
00:18:10.000 Of course.
00:18:11.000 Dirty.
00:18:12.000 Dirty.
00:18:13.000 Everything is dirty.
00:18:14.000 When you get money involved and stuff like that and decisions that affect everybody, someone always does something slimy.
00:18:20.000 And here's the thing.
00:18:21.000 I don't think either of us want to debate product quality or the fact that it is from another country.
00:18:27.000 The issue that we have is that it's being sold under the guise of product of the USA. Right.
00:18:32.000 So if you're a person who wants to buy all American-made stuff and American-raised beef, and you're like, oh, great, product of the USA, I feel like I'm doing a good thing.
00:18:39.000 It's like the textile industry.
00:18:41.000 The textile industry has been exported.
00:18:43.000 The automotive industry has been exported.
00:18:44.000 But at least in those situations, it's pretty clear what you're getting.
00:18:48.000 You look in the back of your shirt and it's a product of not America.
00:18:51.000 I started working recently with a company called Origin that's in Maine.
00:18:56.000 I'm crazy about them.
00:18:57.000 They make everything.
00:18:58.000 Everything American-made.
00:18:59.000 Every thread, all the cloth.
00:19:01.000 There is one part of their boots that they have not been able to source in America, and it's sourced in Latin America.
00:19:07.000 That's the only piece.
00:19:08.000 But I bet they talk about it.
00:19:09.000 They do.
00:19:10.000 Very openly.
00:19:11.000 But they make hunting gear, they make outdoor stuff, they make jujitsu geese, they make fantastic handmade boots.
00:19:18.000 And if you want to support an American-made company, Origin's great.
00:19:21.000 But, you know, they have a limited amount of They can only make so much of it.
00:19:25.000 You know, they have one major factory that's doing it in Maine, and it's all people working on it by hand, and it's pretty cool, but it's, you know, it's limited.
00:19:34.000 Yeah, we're not saying that beef from Australia is bad.
00:19:37.000 No, it's definitely not.
00:19:37.000 I'm not saying that.
00:19:39.000 There's some great beef from Australia, I'm sure, and Uruguay and everywhere else.
00:19:42.000 Yes.
00:19:43.000 Just tell the damn truth.
00:19:44.000 Tell the damn truth.
00:19:46.000 A really awkward situation that occurred last week.
00:19:51.000 A company who is owned by friends of ours that we care about was buying some grinds from us, some trim actually, making ground beef out of.
00:20:03.000 And Jenny was renegotiating the deal with them last week.
00:20:09.000 And it came out that they were importing some beef.
00:20:13.000 What happened is they showed her the projections of how much more they were selling.
00:20:17.000 It was just way up.
00:20:19.000 And they told her how much that they were going to buy from her.
00:20:22.000 And it was way...
00:20:24.000 No, it was flat.
00:20:24.000 It was flat.
00:20:26.000 And she said, how are you doing that?
00:20:28.000 Because we're a pretty big supplier.
00:20:30.000 They only advertised three people as being suppliers, and we're one of them.
00:20:35.000 And they said, it came out.
00:20:37.000 She said, are you important, Beef?
00:20:39.000 And there was a long silence and they finally said they are.
00:20:42.000 And I told her, I was not on that call, we're not going to sell them.
00:20:47.000 I mean, I don't want to sell them anything.
00:20:48.000 Because then they can attach your name to it.
00:20:50.000 And that's fraudulent.
00:20:51.000 Yeah, I don't want to be part of a scam.
00:20:53.000 That's a scam.
00:20:54.000 Yeah, and it's not even a scam in terms of quality.
00:20:57.000 That's what you're saying that's important.
00:20:59.000 That it's not that this is bad beef.
00:21:01.000 No.
00:21:01.000 It's just you're lying.
00:21:03.000 This is a household brand that you've probably eaten.
00:21:08.000 And, you know, it's headquartered here.
00:21:11.000 But, you know, I don't want to do that.
00:21:14.000 Yeah, and thank you for that.
00:21:17.000 What led to this decision, the initial decision, to change your farm from an industrial farm to a regenerative farm?
00:21:25.000 There had to be a lot of soul-searching involved in that kind of a decision, because it's not an easy one, and it probably cost a lot of money, and it was probably quite a headache.
00:21:35.000 It was all those things, and to be real honest with you, I went into it with a little bit of naivety.
00:21:42.000 I didn't think it was going to be as big a deal as it was, but it was.
00:21:49.000 I was a very industrial cattleman for 20 years, graduated from the University of Georgia with a degree in animal science, came home and put it to work.
00:21:57.000 My dad had been a very industrial producer, using all the tools.
00:22:02.000 I had a lot of pride in my knowledge and understanding of how to raise cattle industrially, monoculture of cattle at that time.
00:22:12.000 And I think probably because I was an abuser, if it said to use a little bit, I used a lot.
00:22:21.000 And I just came to see the unintended consequences of that industrial system more clearly probably than people that were playing closer to the rules.
00:22:33.000 And I just thought I didn't want to do it anymore.
00:22:36.000 And I did not do a good job planning an alternative production program.
00:22:42.000 I just quit using stuff.
00:22:44.000 You know, I quit using hormone implants and subtherapeutic antibiotics and bad feedstuffs like chicken manure.
00:22:54.000 I quit using chemical fertilizer.
00:22:58.000 I quit using pesticides.
00:22:59.000 And it was very expensive for a while.
00:23:02.000 And it was economically painful.
00:23:05.000 But we survived it.
00:23:07.000 And from day one, I enjoyed it better.
00:23:11.000 But from day one, I made less money until I lost money.
00:23:15.000 But then, thank goodness, grass-fed beef became a thing, and it wasn't being imported.
00:23:21.000 So we became profitable again.
00:23:23.000 Since you've gone public, I found about you from Fox.
00:23:28.000 I was watching television and you were doing this interview and we talked about it the last time you were here and this guy was rushing you.
00:23:34.000 I enjoy the way you talk.
00:23:36.000 But you have a way of talking that's very deliberate and clear, and it takes a little time.
00:23:43.000 And this guy was just rushing you along and rushing you along.
00:23:45.000 And I immediately reached out to my booking guy and said, let's get that guy.
00:23:49.000 I want to hear him talk.
00:23:51.000 Just like, lay it out.
00:23:52.000 Like, give him all the time in the world to lay it out.
00:23:54.000 And I'm really glad you did.
00:23:56.000 But from the time that you went public, have you seen more of a demand for your product and for what you're doing?
00:24:03.000 I have.
00:24:04.000 But it's been filled by imported product.
00:24:08.000 This whole thing that we're talking about.
00:24:11.000 Grass-fed, yes.
00:24:12.000 Grass-fed beef, pastured poultry, all these more naturally grown meats and other poultry and vegetables.
00:24:23.000 All of it is catching traction.
00:24:26.000 But big food has figured out a way to cash in on it.
00:24:32.000 I can give a good example of that.
00:24:34.000 So, the word free-range.
00:24:36.000 So, free-range, by definition, you would see a brand with a grassy knoll and a red barn and a white fence, and it would say free-range.
00:24:47.000 So, free-range, by definition, is just access to the outdoors via a concrete pad or whatever.
00:24:54.000 It's not actually pasture-raised poultry.
00:24:56.000 It's just...
00:24:58.000 Maybe a little different than commodity in the house poultry.
00:25:02.000 But it's at a fraction of the price.
00:25:05.000 You know, true pastured poultry might cost two or three hundred percent more than commodity poultry.
00:25:11.000 And so you have these consumers who are very busy.
00:25:14.000 You know, they don't have time to learn the nuances and read and research like, you know, you have done and we obviously do.
00:25:23.000 And so they see pastured poultry for $6 a pound or free-range poultry for $3 or $4 a pound.
00:25:32.000 How could you expect for them to pay 50% more, 75%, or 100% more for something that is so loosely defined and, due to labeling, pretty misrepresentative of the way it's actually raised?
00:25:48.000 Yeah, free-range sounds like you just let them out of the chicken coop and they wander around.
00:25:52.000 Like your wife holding the bird.
00:25:54.000 Right, like my yard.
00:25:55.000 That's it.
00:25:55.000 Yeah, yeah.
00:25:56.000 There's free-range chickens in my yard right now.
00:25:59.000 That's why Marshall's here.
00:26:01.000 Marshall doesn't get along with chickens.
00:26:03.000 We talked about that earlier.
00:26:05.000 But this is deceptive.
00:26:07.000 I mean, and it's unfortunate that they're allowed to use those loopholes.
00:26:11.000 And that should be more clearly defined.
00:26:14.000 I mean, if you would rather save money, and I understand that if someone's on a budget, you want to save money.
00:26:19.000 I get it, 100%.
00:26:20.000 But I've gotten eggs from the grocery store that say free range, and I get it, and I crack it open, and it is that light yellow bullshit yolk that I know.
00:26:30.000 I know that chicken has just been eating feed.
00:26:34.000 It's not eating grass.
00:26:35.000 It's not eating bugs.
00:26:36.000 It's not doing things that chickens do.
00:26:38.000 And when you get a chicken that is doing things that chickens do, you get that dark orange yolk.
00:26:44.000 Blood yolk.
00:26:45.000 It's so dark and it tastes so much better.
00:26:48.000 It's so much better for you, so much more nutrient dense, and it's what a chicken egg is supposed to be.
00:26:53.000 And sadly...
00:26:55.000 I don't think the consumers will ever really get what they're looking for unless they know exactly who they're buying it from.
00:27:04.000 It's just so easy to copy these, embrace these new...
00:27:10.000 Right now we talk about regenerative.
00:27:14.000 Now everybody's got regenerative.
00:27:16.000 It's too easy to label it and it's too hard for really big companies to produce it.
00:27:24.000 So it puts the onus on the consumer to know who they're buying from.
00:27:28.000 That brings me back to the initial question.
00:27:31.000 Is it even possible to use regenerative farming the way you folks have your farm and feed everybody?
00:27:40.000 Can you sell to McDonald's?
00:27:45.000 Is it even possible?
00:27:47.000 How much beef do they use in a day?
00:27:50.000 It has to be insane.
00:27:52.000 The answer is no.
00:27:53.000 We can't sell to McDonald's.
00:27:56.000 We couldn't start to scratch the surface.
00:27:58.000 And I don't know the answer, but I'll say this.
00:28:02.000 When you say, can we produce enough food like that, can the industry produce enough food like that without doing such extraordinary damage?
00:28:15.000 We're going to pay for this.
00:28:18.000 This stuff is so cheap, not because it's really being produced that cheap, it's because expenses are thrown off And not borne by the producer or the company buying it.
00:28:30.000 Like what?
00:28:32.000 The dead zone in the Gulf would be a great example.
00:28:36.000 That's a great example because I mean think about the extraordinary amount of money it would take to take the Gulf and bring it back to a pristine condition.
00:28:44.000 Or wildfires.
00:28:45.000 How much do we pay every year to put out wildfires?
00:28:50.000 Fires.
00:28:51.000 That soil right there.
00:28:53.000 You know, the experts tell us it is like, how many years left?
00:28:57.000 Sixty, but that was like three years ago, so 57. Who knows, but even the experts tell us there's a finite life left in that degraded soil.
00:29:09.000 This beautiful organic soil is perpetual.
00:29:13.000 It'll last forever.
00:29:15.000 Now, that's a cost, and it has a finite cost.
00:29:20.000 A period of time.
00:29:22.000 And I'm just not sure how this is all going to work out.
00:29:25.000 The water in the ground.
00:29:26.000 You know, so much of these crops are irrigated.
00:29:28.000 So I told you that one of them, the degraded soil is a half percent organic matter.
00:29:36.000 The beautiful soil is over five percent organic matter.
00:29:42.000 One percent organic matter will absorb a one inch rainfall.
00:29:46.000 So the degraded soil will only absorb a half an inch of rainfall.
00:29:51.000 The beautiful organic soil will absorb a five inch rainfall.
00:29:55.000 So it requires a tremendous amount of irrigation.
00:29:59.000 For the degraded soil to make it.
00:30:01.000 Well, we've got problems with water in the ground, even in the southeast and certainly in the west.
00:30:06.000 So all of these resources we're just using up and using up.
00:30:11.000 It's pissing in your britches to stay warm.
00:30:15.000 Pissing in your britches to stay warm.
00:30:16.000 It's a good short-term strategy, but long-term, not what you want to do.
00:30:20.000 That's a great way to put it.
00:30:22.000 I love it.
00:30:23.000 I'm going to use that one.
00:30:24.000 Pissing in your britches to stay warm.
00:30:28.000 Yeah, it's really sad and it's weird how we haven't addressed this and how this is just something that just keeps going and going primarily because of the amount of money that's involved and the amount of money these companies are making by doing things the way they're doing it right now and the fact that it's subsidized.
00:30:49.000 Yeah, it's dirty business.
00:30:53.000 There's an ancient soil in the Amazon called terra preta.
00:30:58.000 Have you guys heard about this?
00:30:59.000 Well, I watched the Graham Hancock episode.
00:31:01.000 Yes.
00:31:01.000 Fascinating.
00:31:02.000 So thousands and thousands of years ago, the indigenous people of the Amazon figured out a way to create this Regenerative soil, and it's composed of biological material,
00:31:20.000 carbon, all sorts of different things.
00:31:22.000 They don't exactly know how they made it, and they don't know how to recreate it, but this is a self-sustaining soil.
00:31:29.000 And when you grow in it, it acts like this soil that you folks have.
00:31:34.000 And these people that lived thousands of years ago figured out how to way to make this sustainable soil.
00:31:41.000 It just seems like that is something, if there's so much money involved in all this, that's something that someone would be able to figure out how to recreate today.
00:31:50.000 This is the terra preta.
00:31:52.000 This is the stuff that exists.
00:31:54.000 So on the left you see the actual soil, what it looks like before it's treated.
00:31:58.000 That terra preta on the right is entirely man-made and entirely man-made from an unknown origin.
00:32:04.000 We know the folks, the people that live there, they're the ones who did it, but we don't know how they did it.
00:32:09.000 And what we do know is that you can grow on that indefinitely.
00:32:13.000 You can just keep going.
00:32:15.000 They're calling it biochar, terra preta, but it's a phenomenal soil for growing crops on and for growing things on.
00:32:23.000 And it seems like that should be something that someone should invest in, some sort of research.
00:32:29.000 I mean, look, if they figured out how to do it thousands of years ago and we assume that they didn't have computers and AI and all the different advantages that we have in terms of technology and knowledge, Figure it out.
00:32:41.000 There should be some sort of a large-scale project if we're really at 57 years left of topsoil in the American farmlands due to monocrop agriculture and industrial farming.
00:32:52.000 It seems like they should be able to figure out a way to do that.
00:32:55.000 Actually, that's our farm.
00:32:57.000 Yeah.
00:32:57.000 And then you can see there about the subsoil below that guy's hand, which is like the degraded soil, and the good soil, which is above it, which is soil that we...
00:33:10.000 We have built up.
00:33:12.000 Yes.
00:33:12.000 And it was built up by using the natural systems.
00:33:16.000 You know, we emulate the buffalo ranging over the continent.
00:33:22.000 It's not as good.
00:33:24.000 You know, we don't have from Canada to Mexico to play with.
00:33:28.000 Right.
00:33:29.000 And we don't have hundreds of thousands of head But it's a microcosm example of that, and it works.
00:33:35.000 Yes.
00:33:36.000 Denny, what was the story that you used to tell that scientists figured out exactly what seawater was?
00:33:43.000 You know, like, what made seawater?
00:33:45.000 And they meticulously made it in a lab, but then somehow it wasn't after they did everything that science told them that seawater was, when they made it, it wasn't seawater.
00:33:58.000 That makes me question my, you're right, that makes me question my reliance upon reductive science.
00:34:05.000 The project that Jenny's talking about, I don't remember where it was done.
00:34:10.000 They took seawater and And broke it down as well as they could with qualitative, quantitative chemistry.
00:34:20.000 And decided it could determine exactly what was in it.
00:34:25.000 Then when they put it back together, a fish wouldn't live in it.
00:34:28.000 Oh, that was it.
00:34:29.000 But what happened was not so much that it had too much sodium or too much whatever.
00:34:35.000 It was that the life was not there.
00:34:38.000 Mmm.
00:34:40.000 There's something else.
00:34:41.000 It was the life.
00:34:42.000 It was the...
00:34:43.000 The fact that they evolved together.
00:34:45.000 Yeah.
00:34:45.000 And then there's some organic compounds that's in the water.
00:34:48.000 I think probably the life.
00:34:49.000 The actual living microbes that they couldn't put back in there because they weren't there anymore.
00:34:55.000 Right.
00:34:55.000 When you took it apart, put it back together.
00:34:57.000 So you just have sterile seawater.
00:35:00.000 Sterile ingredients that made seawater.
00:35:02.000 Yeah, probably like a fish tank, but not even, right?
00:35:07.000 Because fish tank has fish poop and all sorts of other things that also...
00:35:11.000 Have life.
00:35:12.000 Yeah, has life and leads to the microbes.
00:35:16.000 Whew!
00:35:18.000 People listening to this probably feel very helpless because it seems like it's one of those situations like, oh my god, this is a problem.
00:35:25.000 It's almost like you don't realize there's an avalanche coming because you're sitting in the town and you're like, oh, this is a good place.
00:35:32.000 This is a safe place.
00:35:34.000 But meanwhile, there's an avalanche coming and it's just a matter of time before it reaches the town.
00:35:39.000 No, not exactly.
00:35:42.000 Maybe that's a bad analogy.
00:35:44.000 I get it.
00:35:47.000 And I agree, except for the fact that those people sitting in that town, there's not a damn thing they can do about that avalanche.
00:35:55.000 It's coming.
00:35:56.000 Right.
00:35:58.000 When it comes to the way we treat our land and water and air, consumers have power.
00:36:05.000 They can do something about it.
00:36:07.000 You can't depend on the government because of the lobbyist thing, the dark money.
00:36:12.000 We discussed that earlier.
00:36:14.000 It won't be, sadly, the land-grant university system because so much of that funding comes from the huge multinational companies that are profiting from industrial production.
00:36:28.000 I can list a whole lot of things it won't come from.
00:36:31.000 But if it happens, it'll be by consumers.
00:36:36.000 Consumers making the choice, this is what I'm going to support.
00:36:40.000 This is not what I'm going to not support.
00:36:43.000 That's the only way it's going to happen.
00:36:48.000 And I don't know that it's going to happen.
00:36:51.000 Well, it seems like it would take a massive re-education of the American public in order for that to take place, and then people would have to be willing to be financially impacted by their decisions because you're not going to be able to get a 99-cent cheeseburger.
00:37:08.000 Correct.
00:37:10.000 And to that point, nothing really brings about change except pain.
00:37:19.000 I don't think you can educate fat, satiated, full people and get them to spend more money for their food.
00:37:30.000 But if there's enough pain, whether it comes from health or...
00:37:38.000 Polluted areas or weather or fire or then may be safe.
00:37:44.000 And it's also a problem.
00:37:45.000 People aren't aware of the issues.
00:37:48.000 For most people, food is food.
00:37:50.000 They just go and get their food.
00:37:52.000 And then they don't understand the consequences of eating bad food until it's kind of too late.
00:37:57.000 But they're not really supposed to.
00:37:59.000 Who's educating them?
00:38:00.000 If they go to the doctor, there's a pill.
00:38:04.000 There's a lot of anti-correlation that's happening where it's like, here's a problem, here's a solution, and we bypass all the hard work.
00:38:14.000 We want the easy solution.
00:38:16.000 Right.
00:38:16.000 You know, so it's not just that consumers are making arguably wrong choices, but uninformed choices for the food that they eat.
00:38:26.000 But additionally, you know, we're big cycles of nature people.
00:38:29.000 We believe that in order to be good stewards of land, all of nature cycles need to be functioning.
00:38:35.000 And when they do, they create an abundance.
00:38:37.000 And that abundance is enjoyed by you and I in the form of meat and vegetables and, you know, whatever else.
00:38:46.000 There's been so much intense focus on the carbon cycle.
00:38:50.000 You think about what you hear from the media.
00:38:53.000 It's carbon, carbon, carbon, carbon.
00:38:55.000 That in reality, all of nature's cycles are broken.
00:38:59.000 You know, what about the water cycle or the mineral cycle or the grazing cycle?
00:39:04.000 You can't just work on one cycle.
00:39:08.000 And so there's just so much misinformation and so much...
00:39:13.000 It's so much of a spotlight on certain things when in reality it's so much broader than that.
00:39:19.000 And it's not hard.
00:39:20.000 It's just they're not telling the complete story.
00:39:23.000 I agree with that fully.
00:39:25.000 And I don't think that's an accident.
00:39:27.000 I think that the carbon cycle gets all the press because that's the one that somebody can make some money fixing.
00:39:35.000 I agree with you.
00:39:37.000 Yeah, and that's unfortunate that this whole green thing has become a political movement and it's been a political movement that's hijacked by industry.
00:39:46.000 And they are trying to enforce mandates that will allow them to make extreme amounts of profit and also to control people and to control their choices.
00:39:55.000 You know, all you read is that cattle are great contributors to global warming, greenhouse gases and all that.
00:40:06.000 And we talked about before, there's a scientific study, a very expensive scientific study called a life cycle analysis on our website that shows that we're actually sequestering more carbon in our cattle side of our business than we're putting up.
00:40:21.000 So, you know, it's...
00:40:22.000 Which makes sense.
00:40:23.000 Yeah, that's the way it's supposed to be.
00:40:26.000 So one of the differences in those two soils and the ones you showed and the one that you talked about in South America, there's carbon and microscopic life in that soil.
00:40:36.000 Which is what makes it dark versus the other one.
00:40:42.000 So, you know, the way you build those carbon-rich soils is through proper livestock interactions.
00:40:53.000 That's the way the eight-foot-deep soils in the Great Plains came about, those huge herds of buffalo going across.
00:41:01.000 And it's the reason that those two soils look so much different than the one that Jamie showed on the board there.
00:41:08.000 So I think we know a lot more about how to fix the problem And we acknowledge, but it's just going to be so expensive, especially for big food, big ag, big tech.
00:41:22.000 And then ultimately also for the consumer.
00:41:24.000 Because if McDonald's went purely to regenerative agriculture, if they had a large-scale effort to eliminate industrial farming and get all of their food through regenerative agriculture, there's not a chance in hell they're going to charge 99 cents for a cheeseburger.
00:41:38.000 Yeah.
00:41:38.000 You know, and I'm not opposed to there being chains like McDonald's, but I just don't know how they work with any sort of local food movement.
00:41:50.000 I just don't know how you make that work.
00:41:52.000 Right.
00:41:52.000 And then how do you make it...
00:41:55.000 I mean, there's a large amount of people in this country that primarily eat fast food, unfortunately.
00:42:01.000 That's where they get their calories from.
00:42:03.000 And you see it because of the health consequences.
00:42:06.000 I mean, it's a gigantic issue in this country.
00:42:09.000 If you look at the human beings, I'm sure you've seen these photographs of people on the beach in the 1950s and 60s versus 2023. 2023, it's insane how obese everybody is.
00:42:22.000 And that's not an accident.
00:42:25.000 That's a direct result of the way we eat and what we eat and where it comes from.
00:42:31.000 It's the same with our animals.
00:42:33.000 The goal in a feedlot animal is to blow them up fast and quick with cheap food.
00:42:40.000 That's what we do to our people, too.
00:42:42.000 Yeah.
00:42:42.000 Yeah, that is what we do.
00:42:43.000 Yeah.
00:42:44.000 In marketing, we create our own customers.
00:42:47.000 Those people who suffer from obesity and sedentary lifestyles that have diseases and whatever else, then we get to sell them medicine.
00:42:56.000 And then the medicine's called side effects, which then we treat with more medicine.
00:43:01.000 So I'm the director of marketing, and one thing that I love is just good old-fashioned marketing and reoccurring business and returning orders and all those things.
00:43:14.000 I see how that works.
00:43:16.000 The very idea that these lifestyles create a certain issue, which are then prescribed with certain medicines that then create more issues that we treat with more medicines.
00:43:27.000 What a genius plan!
00:43:29.000 That's great.
00:43:31.000 I mean, it's terrible.
00:43:33.000 If you want to buy a yacht.
00:43:33.000 Well, it's terrible for the people and for the environment.
00:43:36.000 But, I mean, hell, it's great.
00:43:39.000 Very profitable.
00:43:40.000 I'll give you another slide on that.
00:43:41.000 You talked about the changes I made from what I used to do to what I do now.
00:43:46.000 And one of the...
00:43:49.000 Primary changes is, from the 30,000 foot level, is I used to go in my pastures every day looking for something to kill.
00:44:01.000 I was looking for a fungus on the grass to put a fungicide on, looking for an insect to put insecticide on, looking for another Competing weed that I put herbicide on, looking for parasites in my cattle,
00:44:17.000 on and on.
00:44:18.000 Insects, on and on.
00:44:19.000 I was looking every day for something to kill.
00:44:23.000 I was a successful commercial cattleman in terms of profitability, and I was successful because I killed stuff every day.
00:44:32.000 Spent money to high-tech companies to kill stuff.
00:44:37.000 Now, since I made the change, I'm trying to keep things alive.
00:44:41.000 I believe that all these species have a role out there, and I want to keep things in balance.
00:44:49.000 We're trying to keep things alive.
00:44:50.000 We're not trying to kill.
00:44:52.000 Any of it.
00:44:53.000 You're trying to create like a contained natural environment.
00:44:58.000 Symbiotic relationships between the animals.
00:45:00.000 Yeah.
00:45:01.000 But that's analogous with the food situation.
00:45:04.000 And that's what the whole earth should be.
00:45:07.000 That's how it evolved.
00:45:08.000 Yeah.
00:45:09.000 And it's just recently, within the last, like, how many years that we've done it this way?
00:45:13.000 Since World War II. I thought about that a lot, read about it a lot.
00:45:18.000 And I think World War II is kind of when we started the change.
00:45:22.000 Because we needed food.
00:45:24.000 Well, actually, I should say the end of World War II. But yeah, we needed the food, so there was a demand to produce it.
00:45:30.000 And then World War II's war effort gave us so many tools.
00:45:34.000 You know, the munitions manufacturing became fertilizer manufacturing.
00:45:41.000 The nerve gas became pesticides, on and on.
00:45:49.000 How do you unwind all that?
00:45:50.000 That's what's crazy, you know, when you're dealing with 80 plus years of this going on.
00:45:57.000 Like, how do you unwind that and how do you...
00:46:00.000 I guess you do it through conversations like this initially to get enough people aware of how big of a problem this is and how bad it is for everybody.
00:46:09.000 Three generations and trillions and trillions of dollars.
00:46:13.000 There's just so many people making so much money on this.
00:46:15.000 When you think about it, you probably won't be here in 80 years.
00:46:18.000 I know you're the specimen of health, and maybe so, but your kids will be.
00:46:25.000 I didn't really focus on it until I became a mother.
00:46:29.000 I have a son and a daughter, and my sister has kids.
00:46:34.000 It's like, all right, we can probably keep it in between the ditches.
00:46:37.000 I'm 37, but...
00:46:39.000 Maybe I'll make it to 75. So we can probably keep it in between the ditches until then.
00:46:46.000 But what type of world are we leaving our kids?
00:46:49.000 I mean, your kids, they're going to inherit something way the hell worse than you did.
00:46:56.000 It's going to get worse.
00:46:57.000 It's not going to get better.
00:46:58.000 Way worse.
00:46:59.000 Right.
00:46:59.000 Unless enough people make this decision that you made.
00:47:04.000 Unless enough people take control of their health and start changing the way they eat and where they source their food from and caring.
00:47:12.000 The title of your book, A Bold Return to Giving a Damn, which is a great title.
00:47:18.000 One Farm, Six Generations in the Future of Food.
00:47:21.000 When you set out to write this book, I know that this is an important message to you, but how has this been received so far?
00:47:32.000 You know, we don't get too much feedback on how many people are buying the book.
00:47:38.000 It's out there, but we don't get it.
00:47:41.000 Jenny, you can answer that question better than me.
00:47:44.000 So, you know, when Dad started talking about writing a book, we were like, ugh, there's no way.
00:47:49.000 You know, his brain is truly cyclical, just like the farm.
00:47:55.000 There's, you know, birth, growth, death, decay, birth, growth, death, decay.
00:47:59.000 Where do you start?
00:47:59.000 The chicken or the egg?
00:48:00.000 Who came first?
00:48:01.000 And for him, you know, we had talked about him writing a book for a very long time, and honestly, nobody knew where to start.
00:48:11.000 And so...
00:48:12.000 He was approached by some folks who said, hey, we think you'd be a great book writer.
00:48:20.000 And Dad quickly told them, there's no way I can write a book.
00:48:23.000 No way in hell.
00:48:24.000 I don't know where to start and where to end.
00:48:26.000 They said, well, let us help you.
00:48:27.000 So they found a ghostwriter named Emily Grieven, who is great.
00:48:32.000 And she and Dad had phone dates every Friday for probably a year that lasted anywhere from two to four hours.
00:48:42.000 In listening to the book, Dad narrated it, and it is like a glimpse inside of his brain.
00:48:51.000 All of his thoughts are there, and I think it's so important because Dad started a business and a mission that is going to last a lot longer than him.
00:49:02.000 He's 69 this year, and the food system is not going to be fixed.
00:49:08.000 You know, by the time he is gone.
00:49:10.000 And so to be part of that and to be part of a business that's bigger than one person, bigger than one person's life that lasts so much longer, I think is so important.
00:49:20.000 And people like him have got to focus on that.
00:49:23.000 You know, he can't fix the food system.
00:49:25.000 He has to set the groundwork for people like you and I to fix the food system and then to instill it in our children to fix the food system.
00:49:33.000 What was the motivation to write this?
00:49:37.000 I felt like people needed to know what I spent the last 25 years learning.
00:49:43.000 I'm not the only one that knows it, but I'm the only one that has this particular slant on it.
00:49:50.000 I knew I couldn't write a book.
00:49:52.000 I went to the University of Georgia and majored in agriculture.
00:49:58.000 We didn't read many books.
00:49:59.000 We certainly didn't write a book.
00:50:02.000 When they approached us about writing it, it just seemed like the thing to do.
00:50:08.000 And I give so much credit to this Amy McGraven that Jenny referenced, who wrote it, who actually wrote my thoughts down on the paper.
00:50:19.000 And do you think this is a one-time deal?
00:50:23.000 I know damn well it is.
00:50:26.000 It took me 69 years to come up with enough shit to put in that book.
00:50:31.000 I'm not going to have time for it.
00:50:34.000 It seems like another book though someone should write is how this can be fixed and what steps need to be taken.
00:50:42.000 And I think it needs to be taken, for sure, it needs to be taken at a governmental level.
00:50:48.000 There's a bunch of books out there that I've seen that farmers have written that I didn't agree with.
00:50:55.000 There's one, Dirt to Soil by Gay but Brown that's great.
00:51:00.000 There are others.
00:51:02.000 So if someone is out there that does run an industrial farm and is sort of tortured by it, that they're aware of the consequences of what they're doing and they maybe admire what you've done and would like to move in that direction.
00:51:18.000 Since you mentioned it, Gabe and I, we're both about the same age.
00:51:24.000 We're both industrial farmers that went this route.
00:51:29.000 And there's some great regenerative farmers out there, but there aren't a tremendous number of them that used to be an industrial farmer.
00:51:39.000 There's just not a lot of that.
00:51:42.000 How many industrial farms are there in this country?
00:51:46.000 Oh, I have no idea.
00:51:48.000 A lot.
00:51:48.000 I mean, a lot less than it used to be because they've consolidated and gotten so much bigger.
00:51:52.000 But I don't know that number.
00:51:55.000 Well, you were originally brought onto that Fox News show because they were trying to figure out what a farmer thinks about Bill Gates buying up farmland.
00:52:04.000 You know, Bill Gates, who's famously said that everyone's got to stop eating meat.
00:52:08.000 Sure.
00:52:10.000 Bullshit fake meat versions, these plant-based meats.
00:52:15.000 So there's 25,000 factory farms.
00:52:18.000 Factory farms continue to take over the agricultural landscape of the United States.
00:52:21.000 There are currently 1.6 billion animals in our nation's 25,000 factory farms.
00:52:27.000 Which makes sense.
00:52:28.000 I mean, if you go to Arby's, where's that food coming from?
00:52:32.000 Well, and even...
00:52:34.000 So, Jamie, you should Google this, but when we talk about that, the centralization of the meat industry is even more stark.
00:52:42.000 So what is it?
00:52:46.000 Maybe four meat processors, at least with beef, occupy over 80% of the nation's beef supply.
00:52:56.000 Chitty just gave me this before we came in here, but this is in 2023. The United States has imported 956 million pounds of beef so far in 2023. Wow.
00:53:13.000 That's imported beef.
00:53:15.000 Wow.
00:53:15.000 That's crazy.
00:53:16.000 Jamie, will you pull up that...
00:53:19.000 I think I named it like food consolidation or something.
00:53:23.000 I bet most people have no idea.
00:53:25.000 I bet most people listening to this are blown away by that number.
00:53:28.000 That most people would, if you ask the average person on the street, how much meat do you think is imported from other countries?
00:53:35.000 Beef.
00:53:36.000 They would probably say, none.
00:53:40.000 They wouldn't even think of it.
00:53:42.000 Especially if you get to label it a product of the USA, which is so dirty.
00:53:48.000 Yeah, and that's, you know, consumers believe they have the impression of choice.
00:53:54.000 They don't actually have choice.
00:53:55.000 The image that Jamie's going to show us...
00:53:58.000 I'm just trying to find a cleaner one.
00:53:59.000 Oh, good.
00:54:00.000 Yep.
00:54:01.000 Okay, here it is.
00:54:02.000 So look at all these brands that are owned by this, you know, 10 or so parent companies.
00:54:11.000 It's crazy.
00:54:12.000 So consumers have the impression that there is choice, but truly there is no choice.
00:54:19.000 The same is true with meat.
00:54:21.000 I think on Tyson's website it has, and I gave it to Jamie, but one in every five pounds of meat that's consumed in America is a Tyson product.
00:54:34.000 Whoa.
00:54:34.000 So we talk about centralized food.
00:54:37.000 We talk about food security.
00:54:38.000 Do we really want a global food supply?
00:54:41.000 And the answer is yes or no.
00:54:42.000 But with regards to fragility in food, think about COVID and the effects of what it did to the grocery store.
00:54:51.000 There we go.
00:54:52.000 One in five pounds of chicken, beef, and pork in the U.S. is produced by Tyson Foods.
00:54:59.000 That's proudly registered on their website.
00:55:02.000 Yeah, there's another one that talks about how many animals they slaughter in a week, and that's another just incredible number.
00:55:08.000 And the same is, the other four pounds are produced by two or three other companies.
00:55:14.000 It's not like it was Tyson and everybody else.
00:55:17.000 Right, right, right.
00:55:18.000 Will you pull up that other one, Jamie?
00:55:20.000 Because I want to draw a correlation between the scale of this versus the scale of what farms like us do.
00:55:32.000 No, there's one that says like 177,000 cattle are processed.
00:55:40.000 Anyways, I'll tell you a little bit about our model and then we can compare it to that.
00:55:44.000 So when Dad decided to build the processing plant in 2007, he built it to process 50 head of cattle a week.
00:55:52.000 And we got to that number and we were still hemorrhaging money.
00:55:54.000 There was no way that was going to work.
00:55:56.000 And so we made a few modifications primarily around refrigeration.
00:56:01.000 We dropped the chill time.
00:56:03.000 Yep, that's it.
00:56:04.000 So our processing plant, own farm processing plant, will process 25 head of cattle a day, five days a week.
00:56:13.000 So it's 125 head a week.
00:56:16.000 Compared to systems like this, which is also on Tyson's website, 155,000 head of cattle are processed per week in only 14 facilities.
00:56:29.000 Wow.
00:56:30.000 That's crazy.
00:56:32.000 Wow.
00:56:32.000 And the further to the right you go, 471,000 pigs are slaughtered in a week at only seven facilities.
00:56:43.000 47 million chickens per week.
00:56:47.000 And I've been in those facilities, and it's not pretty.
00:56:50.000 But that is the scale of food.
00:56:53.000 We've shown the footage of, someone got drone footage where they fly a drone over a pig farm, an industrialized pig farm, and you see these lakes of pig waste, and it's so disgusting.
00:57:08.000 It's just toxic waste.
00:57:10.000 Which is sad because that waste is what created that topsoil at White Oak Pastures.
00:57:15.000 It's just we took the livestock off of the land.
00:57:18.000 We decoupled what had been coupled for millions of years.
00:57:22.000 So these are these lakes.
00:57:23.000 Now, here's the question.
00:57:24.000 Why can't they take that waste and redistribute it into the land and use it for fertilizer?
00:57:32.000 And there's some of that done, but it's expensive.
00:57:35.000 That's the problem.
00:57:37.000 That's expensive.
00:57:38.000 Is that what they're doing right here?
00:57:39.000 Yeah, I think so.
00:57:41.000 Yeah, I remember them talking about the waste was getting spread on the people's houses.
00:57:46.000 Oh.
00:57:46.000 Because it would be in the air and then it would spray over.
00:57:48.000 Right, of course.
00:57:50.000 Yeah.
00:57:51.000 Well, yeah, indiscriminate because they want to do it cheaply.
00:57:53.000 Yeah, and there's a difference between a cow or pig or chicken defecating here and there and there.
00:58:01.000 Right.
00:58:02.000 In a natural way.
00:58:03.000 That thick.
00:58:05.000 Yes.
00:58:05.000 Right.
00:58:06.000 Well, and just to sort of tie all that together, Jamie, you have one more thing, and I swear I'm going to quit asking you to pull shit up.
00:58:12.000 That's what he does.
00:58:13.000 It's okay.
00:58:13.000 He likes it.
00:58:14.000 I have to apologize.
00:58:14.000 He's probably like, who invited her?
00:58:16.000 No, no, no, no, no.
00:58:18.000 But there's one more that's like our brands.
00:58:22.000 So one in five pounds of meat, we just read that, was produced by Tyson.
00:58:28.000 But consumers have no idea that it was a Tyson product.
00:58:32.000 So if you look at the amount of brands that these big multinational meat corporations own, there's no way for a consumer to know that that's one of those products.
00:58:48.000 So it's just a really incredible system when you start pulling the layers back on it.
00:58:57.000 And there's demand.
00:58:59.000 That's the other problem.
00:59:01.000 It's like you're not going to get them to stop doing that.
00:59:03.000 There's a massive demand for all this food.
00:59:05.000 And most people listening to this are part of that demand.
00:59:09.000 Most people listening to this have stopped at a fast food burger place this week and picked up a product of this system.
00:59:17.000 Yeah.
00:59:18.000 And they want to be able to do that.
00:59:19.000 If you're hungry and you're on the go and you want to be able to pull into a drive-thru, get a cheeseburger and some fries and a soda, bam.
00:59:27.000 It's kind of extraordinary, the system they've created.
00:59:30.000 It sucks that you can't do it in a healthy way, but it's kind of extraordinary that you just pull into someone and get a thousand calories like that.
00:59:36.000 So convenient.
00:59:37.000 And cheap.
00:59:37.000 Yeah, very cheap.
00:59:38.000 Incredibly cheap.
00:59:39.000 Yeah, for the amount of calories.
00:59:42.000 And that is also reflected in the health consequences of impoverished people.
00:59:48.000 If you look at people that are poor that rely upon this kind of food all the time, those are the people that have the worst health outcomes because they're eating stuff that doesn't have any nutrients in it.
00:59:58.000 It's terrible for you.
00:59:59.000 It's filled with seed oils and bullshit and preservatives.
01:00:01.000 I'm sure you've seen those.
01:00:04.000 They've done these little tests where they've taken a McDonald's cheeseburger and just sit it on a shelf for like weeks and nothing happens to it.
01:00:14.000 You could probably eat it, which is so insane.
01:00:17.000 That's crazy.
01:00:18.000 I mean, you could sit for weeks.
01:00:20.000 But you know, these companies, as bad as this is, these companies have done what the public told them to do.
01:00:27.000 The public has said, we want food cheaper, cheaper, cheaper, cheaper, cheaper.
01:00:31.000 Cheaper, quicker.
01:00:33.000 Consistent.
01:00:34.000 And you know how you get cheaper and quicker?
01:00:37.000 Okay, this is exactly the same after five years.
01:00:41.000 Five years.
01:00:42.000 Way to go, Jamie.
01:00:44.000 That is wild.
01:00:46.000 It doesn't look that bad.
01:00:48.000 That is crazy.
01:00:50.000 Stick a fork in me, I'm done.
01:00:52.000 Wow.
01:00:53.000 So Megan wants to find out whether the cheeseburger will stay the same after another five years.
01:00:58.000 So I bet it will.
01:01:00.000 I mean, what's going to change?
01:01:02.000 Five years.
01:01:03.000 Says she's inspired to carry out the experiment after seeing an old burger being showcased in her doctor's office.
01:01:08.000 And so she set this burger down and just left it out there for five years and that's what it looks like.
01:01:15.000 Hi Megan.
01:01:18.000 Kind of crazy, but also disturbing if you eat that.
01:01:22.000 Like, what is that doing to your gut microbiome?
01:01:24.000 What is that doing to your health?
01:01:26.000 I mean, the preservatives have a consequence on your health.
01:01:29.000 The eating stuff that, you know, we were talking about dog food earlier, and I feed my dog raw food, and I just started feeding him raw food about six, seven months ago, and it kind of, it's embarrassing to me that that's the case.
01:01:43.000 Because I always just thought, if you go to the pet store, I didn't think about it.
01:01:46.000 You go to the pet store, you buy healthy food, the best food that they have available at a nice pet store.
01:01:52.000 Like, this has got to be good for the dog.
01:01:54.000 Oh, look at all the nutrients, look at all the stuff.
01:01:55.000 But then I was thinking, like, how is it just sitting there?
01:01:59.000 How does it not go bad?
01:02:02.000 There's never mold on pet food.
01:02:04.000 There's the cheeseburger.
01:02:05.000 20 years!
01:02:06.000 Oh my god, a Utah man.
01:02:09.000 Well, there's your answer, Megan.
01:02:11.000 It doesn't even look like that one's been in the refrigerator.
01:02:13.000 No, just sitting there.
01:02:15.000 I don't think hers was either.
01:02:16.000 Dang.
01:02:17.000 This guy's just hoarding cheeseburgers.
01:02:19.000 This guy's got a 14-year-old cheeseburger.
01:02:21.000 There's quite a few of them.
01:02:23.000 Breaks out every year for an update.
01:02:24.000 Oh my god, that's insane.
01:02:26.000 That's insane.
01:02:28.000 The pickle went bad.
01:02:29.000 Yeah, the pickle went bad.
01:02:30.000 Pickle kind of, he's got the receipt.
01:02:33.000 That's incredible.
01:02:34.000 How much was it?
01:02:35.000 79 cents.
01:02:37.000 79 cents.
01:02:38.000 Not much more now, which is pretty shocking.
01:02:40.000 Yeah, but there's a consequence.
01:02:43.000 There's a consequence for all that.
01:02:44.000 But what I was saying about my dog, he was getting fat, and we were lowering the amount of food that he was eating because of that, and increasing his exercise, and he still just...
01:02:53.000 It just didn't...
01:02:55.000 And then I was thinking, I wouldn't eat that.
01:02:56.000 Why am I feeding him what I would eat?
01:02:57.000 And so I started feeding him...
01:02:58.000 Well, I was feeding him elk meat.
01:03:01.000 So I'd shoot an elk, and I'd take some of the ground meat, and that's what I would use in his dog food, and I'd cut it up, and boy, he would just dive on that food.
01:03:08.000 I mean...
01:03:10.000 He couldn't get it in his mouth quick enough.
01:03:11.000 To him, it was what he was supposed to be eating.
01:03:15.000 Now, when we switched over to the stuff we're using right now, there's a bunch of companies that do it really well, and they sell real food for dogs.
01:03:24.000 And it's frozen.
01:03:26.000 And it's cut up into cubes, and it's just basically raw meat and some vegetables and some blueberries and stuff like that.
01:03:32.000 And it's changed everything.
01:03:34.000 Changed his coat.
01:03:35.000 His body slimmed down.
01:03:37.000 He's got way more energy.
01:03:38.000 His endurance, when I throw the ball for him, he's got way more energy.
01:03:42.000 It's incredible.
01:03:43.000 It's incredible.
01:03:44.000 But of course it is.
01:03:45.000 I mean, it just makes sense.
01:03:46.000 You think about the high instances of cancer in dogs and also the high instances of cancer in human beings that have been correlated to cancer.
01:03:54.000 Preservatives and all sorts of environmental contaminants that are in human beings' diets.
01:03:59.000 It just makes sense.
01:04:00.000 Especially since the vast majority of dogs are being fed these processed, preserved, industrialized foods.
01:04:09.000 Yeah, here's another one, too.
01:04:10.000 We brought Marshall some rawhides, and I think he'll completely love it.
01:04:14.000 But, you know, there's another part of it.
01:04:16.000 And so we became fast friends with a pet food manufacturer in Atlanta, a whole dog market who also coined farmhounds.
01:04:26.000 They're really, really great people.
01:04:28.000 But they told me about the fact that, you know, puppies chew.
01:04:32.000 And, you know, you hate your puppy because it chews up all your stuff.
01:04:36.000 You know, your seat, your chair legs, your shoes, and whatever it is.
01:04:41.000 And, you know, you spank the puppy and, you know, they learn not to chew and whatever else happens.
01:04:46.000 But truthfully, chewing for dogs is soothing for them.
01:04:52.000 You know, it's something that is calming.
01:04:55.000 It relieves stress.
01:04:56.000 It's a natural behavior.
01:04:58.000 They're used to having to gnaw their food off of a carcass that they've run down or whatever else it is.
01:05:07.000 You know, it is sad to think that we have turned dog food into something, you know, little bites that can be gulfed down and we don't give dogs something to chew on and then they get in trouble for chewing on your shoes or chewing on your chair leg when that is how animals evolved.
01:05:25.000 You know, for thousands of years.
01:05:27.000 Yeah, it's natural behavior.
01:05:28.000 It's also changed the way human beings' jaws are.
01:05:31.000 You know, the reason why human beings get crowded teeth and smaller jaw bones is because we stop chewing on meat.
01:05:38.000 We stop chewing on food that's real food and we start eating mush.
01:05:43.000 And when you do that over generation and generation, the human body changes.
01:05:48.000 That's right.
01:05:49.000 Yeah, it's very bizarre.
01:05:50.000 I brought you some gum, and it's from Turkey.
01:05:53.000 And it's called Phalem.
01:05:56.000 I don't know if I'm saying that right.
01:05:57.000 But it's exactly for that.
01:05:59.000 And I have chewed it for probably a year and a half.
01:06:01.000 And it is the best stress dealing with mechanism that I have.
01:06:07.000 It is, you know, there's just something to be said for chewing.
01:06:11.000 Yeah, they sell that stuff.
01:06:12.000 I think it's called masticating gum.
01:06:15.000 I'm a huge fan.
01:06:16.000 Boxers actually use that.
01:06:18.000 I'm not a boxer.
01:06:19.000 Shocking.
01:06:20.000 It's good for their jaw muscles.
01:06:23.000 It's good for mine.
01:06:24.000 There's also a product called Jawsercise that I use.
01:06:27.000 It's a rubber thing that you put in your mouth.
01:06:29.000 I weight lift with my jaw, believe it or not.
01:06:32.000 I put this thing in between my teeth and I go like this.
01:06:36.000 And I do reps with my jaw.
01:06:39.000 Let's insert a video of you doing that on this episode.
01:06:41.000 It's made my jaw muscles bigger, 100%.
01:06:43.000 I was going to say something about it.
01:06:44.000 You can see it in my face.
01:06:46.000 I mean, you look, your jaws, they look good, man.
01:06:49.000 Thank you very much.
01:06:50.000 You're welcome.
01:06:50.000 I'm very proud of my jaws.
01:06:51.000 But there's people that go crazy with it.
01:06:53.000 And there's like a community online of people that have like overused their jaw muscles to the point where they develop these massive like bull mastiff jaw muscles.
01:07:04.000 On the side of their face and it becomes a like kind of a weird thing like almost like anorexia or something like that.
01:07:10.000 You know they get obsessed with jaw muscles.
01:07:13.000 That's disgusting.
01:07:14.000 Yeah, there's like before and after photos.
01:07:16.000 These people that have just have developed these because they want a square jaw, right?
01:07:21.000 So in doing that will give you a square jaw because that's where it comes from.
01:07:25.000 It comes from this muscle right here, this muscle right here and you could You build that muscle just like you can build your biceps or any other muscle.
01:07:33.000 And you build it from chewing.
01:07:35.000 And a lot of people are just eating mush.
01:07:37.000 Like, what do they want when they want a steak?
01:07:38.000 Oh, I want a tender steak.
01:07:39.000 That's exactly right.
01:07:40.000 Yeah, it's one of the things that people don't like about game meat is that it's chewy.
01:07:43.000 That's right.
01:07:43.000 Or grass-fed beef.
01:07:44.000 We did a tremendous amount of education for cooking grass-fed beef and for The first several years that we had our e-commerce online store, we had consumers call and say, it's like shoe leather.
01:07:56.000 It's so tough.
01:07:57.000 And you say, well, how did you cook it?
01:07:59.000 And you walk them through.
01:08:00.000 And that has really cut down as consumers have become more familiar with it.
01:08:05.000 But the fact that it melts in your mouth, meat's not supposed to melt in your mouth.
01:08:09.000 No, it's not.
01:08:09.000 That's not the way that works.
01:08:10.000 Well, I'm not a big fan of Kobe beef.
01:08:13.000 No.
01:08:14.000 But when I look at, like, when they slice Kobe beef and they talk about how expensive it is because of all the marbling, I'm like, that thing's dying.
01:08:21.000 Like, that is a sick animal.
01:08:23.000 That is, like, a severely morbidly obese human being.
01:08:27.000 If you took a slice out of them, it's going to look like that.
01:08:29.000 Just a deep, just fat is everywhere.
01:08:32.000 It overcomes the food where you're eating it and you just, it, like, coats your mouth.
01:08:39.000 And some people like it, you know, in, like, small pieces.
01:08:41.000 Okay, whatever you want.
01:08:43.000 If that's what you're into.
01:08:44.000 Me, I like grass-fed beef.
01:08:46.000 I like a dark, rich ribeye steak where it looks like a dark red, like a cow's supposed to look, like a bison steak.
01:08:54.000 If you eat a grass-fed bison steak and you cut into it, that is a dark red.
01:08:58.000 And that's what you're supposed to eat.
01:09:00.000 That's nutrient-dense.
01:09:01.000 It's better for you.
01:09:02.000 It's much higher in protein.
01:09:04.000 You know, that's what I like about wild game.
01:09:06.000 When I'm eating wild game, I'm eating this animal that is essentially eating and living the way it's lived for thousands and thousands and thousands of years with no input from human beings whatsoever.
01:09:19.000 And there's some companies that do that, like Certified Piedmontese has a very specific cow that's much higher in protein than other cows because it's leaner and it looks different.
01:09:31.000 It's darker, but you have to cook it differently.
01:09:32.000 And the way I cook it And the way I tell people to cook game is what's called a reverse sear method.
01:09:39.000 So I cook it very slowly until I get it up to an internal temperature of like 120 degrees or 115 degrees.
01:09:46.000 Then I sear the outside of it to give it a nice crust and it's tender that way and that way you get all the flavor of the meat.
01:09:52.000 But it's not tender like Kobe beef.
01:09:56.000 It's still a little chewy, but it's flavorful.
01:09:59.000 It's delicious and moist and it's great for you.
01:10:01.000 The life expectancy of a cow is like 24 years of age.
01:10:05.000 And a feedlot animal wouldn't live much over two.
01:10:09.000 Wow.
01:10:10.000 Obesity disease.
01:10:11.000 Yeah.
01:10:12.000 Tell them about the story about the presidential pardon.
01:10:15.000 Yeah.
01:10:16.000 I tell them that...
01:10:18.000 Truly, the way we raise cattle, they live to be 24 years old.
01:10:22.000 We don't do that, but that's what they would do.
01:10:25.000 And I've always wanted to take a feedlot animal and give it a presidential pardon and say, we're not going to slaughter you.
01:10:32.000 We're going to see how long you'll live.
01:10:34.000 And keep one in the feedlot and then turn one loose out there in the pasture with my cows.
01:10:40.000 And I can guarantee you the fully feedlot animal wouldn't last but maybe three years or four years or five years.
01:10:50.000 Yeah, no one wants to do that.
01:10:52.000 Because if, like, you got one of your friends, say, let me make you a deal.
01:10:56.000 Let's put a special tag on this cow, put a little ear tag so nobody slaughters it, and let's see what's up.
01:11:02.000 They'd be like, no thanks.
01:11:03.000 How long do you think it would last, a feedlot animal?
01:11:07.000 You know, I've never done it.
01:11:08.000 I don't have a feedlot anymore.
01:11:10.000 And when I did, I needed to sell them to get the cash flow, so I don't know that.
01:11:14.000 But it wouldn't be long because...
01:11:17.000 They are dying of all the diseases of obesity and sedentary lifestyle that kills people.
01:11:24.000 They wouldn't last long.
01:11:27.000 As well as eating food that they're not really supposed to be eating.
01:11:30.000 People love a grain-fed animal because it's obese.
01:11:34.000 That's really what they like when they look for a lot of marbling.
01:11:36.000 That's obesity.
01:11:37.000 That's what you're getting, and that's what makes it juicy and delicious.
01:11:40.000 But that's also what makes it sick, and that's also why they have to use so many antibiotics.
01:11:46.000 You know, I'm sure you've seen, there was a documentary, I forget what the documentary was, but there was a documentary where they showed various cows and that these cows, all these diseases that these cows encounter because of eating that way and all the chemicals that they have to use and the antibiotics they have to use to treat these cows and the unintended consequences those have on the consumer.
01:12:10.000 Well, you know, our concern is antibiotic resistance because we use those antibiotics on the pathogens when they're not sick.
01:12:20.000 The cows are really not sick.
01:12:21.000 It just makes them gain weight faster.
01:12:23.000 Antibiotics make a cow gain weight faster?
01:12:25.000 Yeah.
01:12:26.000 Subtherapeutic.
01:12:27.000 Oh, go ahead.
01:12:27.000 Yep, that's the word.
01:12:28.000 Subtherapeutic.
01:12:30.000 How does it do that?
01:12:32.000 You know, it's got to do with the rumen.
01:12:35.000 I don't know that, but it's got to do with that, you know, a cow...
01:12:41.000 The way they digest is there are microbes in the rumen, the gut, that breaks down the cellulose or grain, and somehow that antibiotics enhances that procedure.
01:12:59.000 I don't know that.
01:13:00.000 It probably keeps them functioning while still eating an unnatural diet.
01:13:08.000 Here it says, the damage caused by antibiotics depends upon the mechanism of action, dosage, treatment, duration, and administration route.
01:13:16.000 Antibiotics given at low doses to animals have the notable effect of increasing weight, a practice termed subtherapeutic antibiotic treatment and used since 1946 in livestock.
01:13:27.000 Wow.
01:13:28.000 You know, we only have a certain number of antibiotics.
01:13:32.000 And when we use them indiscriminately at very low levels, resistance in pathogens spills up.
01:13:40.000 So we put ourselves at risk of losing these life-saving drugs that we depend on.
01:13:45.000 And then also the rise of MRSA. You know, medication-resistant staph infections are huge in this country.
01:13:52.000 I mean, it's such a giant issue when people get surgery or if they get cuts.
01:13:56.000 You know, in the jiu-jitsu community, it's a giant issue.
01:13:59.000 And I have several friends that have gone through lengthy hospital stays because they developed staph infection that didn't respond to antibiotics, and it got systemic.
01:14:09.000 And it's life-threatening, and people have died from it.
01:14:12.000 It's something very scary because they're pumping you full of antibiotics intravenously, and it's not working.
01:14:19.000 The antibiotics are not killing this bacteria, and this bacteria is consuming the person.
01:14:25.000 Scary, scary stuff.
01:14:27.000 We're playing around with nature itself, and we're playing around with nature itself essentially just for profit.
01:14:34.000 Well, and unknowingly.
01:14:36.000 You know, I mean, we don't know what the effects of this stuff's going to be.
01:14:39.000 But for short-term profits, you know, that's one of the major, I think, differences between businesses like ours and corporations.
01:14:48.000 You know, corporations are so steadily focused on quarterly reports and profits and, you know, whatever else.
01:14:55.000 And there have been so many decisions.
01:14:58.000 In fact, all of the big decisions recently, certainly, that When we get together, my wife, my sister, my brother-in-law, my dad, and he says, you know, do you want to buy this land?
01:15:11.000 I'll die before it's paid off.
01:15:13.000 Is this something y'all want to do?
01:15:15.000 And he abstains from the vote.
01:15:17.000 And, you know, my sister, my wife, my brother-in-law, we all decide if that's something we can or can't swing.
01:15:25.000 And so businesses run like that for the longevity of Versus businesses for short-term profit have completely different motivations.
01:15:37.000 Yeah, and we're seeing the health consequences of that with other things as well.
01:15:41.000 I was watching this video the other day where this gentleman was talking about farm-raised salmon being one of the most toxic things that you can consume, which is so wild.
01:15:51.000 If you think about salmon, salmon is just immediately associated with health.
01:15:57.000 Like, oh, guy's eating salmon.
01:15:59.000 Must care about his health.
01:15:59.000 Unless you're pregnant or...
01:16:00.000 Right, right, right, right.
01:16:02.000 But people think about salmon as being one of the healthiest things.
01:16:05.000 And so this guy holds open this fillet of salmon.
01:16:08.000 See if you can find a video on it, Jamie.
01:16:10.000 This guy takes this fillet of salmon, and it's a fresh piece of salmon, and he opens it up.
01:16:15.000 And he's like, look at how easily these bones separate from the flesh.
01:16:22.000 And the color of the flesh is very different, which is one of the reasons why they have to use dye.
01:16:27.000 When you see a farm-raised salmon and it's a dark red color, a lot of times what you're getting is people putting food coloring on the salmon itself in order to make it that color, which is great.
01:16:39.000 Because if you get a wild salmon, it's from the insects that they consume that turns their flesh that color.
01:16:45.000 It's crazy to me.
01:16:46.000 When I listened to your episode with RFK and he was talking about the mercury levels in fish, I mean, I was not a huge fish eater to begin with, but after that I was like, whoa, this is incredible.
01:16:57.000 Yeah, it's pretty wild.
01:16:58.000 The farm-raised salmon thing is really crazy because people just don't associate salmon at all with being something that's not good for you.
01:17:07.000 Or food.
01:17:08.000 I mean, why should consumers have to, you know, second-guess the nutritional density of food?
01:17:16.000 Because I've been in the confinement animal business with cattle and other species, this thing about the fish doesn't surprise me a bit.
01:17:26.000 When you raise an animal as a monoculture, there are going to be problems with it.
01:17:32.000 It's just as simple as that.
01:17:34.000 You're going against nature.
01:17:35.000 And you're pissing on your britches to try to stay warm.
01:17:38.000 Pissing on your britches to stay warm.
01:17:39.000 That's exactly right.
01:17:40.000 Did you find a video of the farm-raised salmon?
01:17:43.000 There are a lot of...
01:17:44.000 I think I found what you were just talking about.
01:17:47.000 It's disturbing.
01:17:48.000 Is it Paul Saladino probably?
01:17:49.000 Yeah, he just put one up on social media.
01:17:51.000 Paul did.
01:17:52.000 Yeah.
01:17:54.000 There we go.
01:17:54.000 So far, give me some volume on this.
01:17:56.000 GMO corn, GMO soy, poo, and medications to prevent overgrowth of bacterial infections because it's so unhealthy.
01:18:03.000 All fish is going to accumulate some heavy metals, which is not a good thing, but wild salmon is a much better choice than any Atlantic salmon.
01:18:10.000 All Atlantic salmon is going to be farm-raised, and we know that these chemicals, PCBs, PBDEs, are endocrine disruptors.
01:18:16.000 Yes, it's an animal food, it's not a plant food, but this is one of my least favorites.
01:18:21.000 Yeah, he doesn't bring it down, but this one gentleman takes a filet.
01:18:25.000 He takes a fresh filet and opens it up for you to see it, and he shows how this tissue is essentially just weak and soft, and it's just not the same.
01:18:38.000 This just doesn't surprise me.
01:18:42.000 Ecosystems are meant to be different species operating in symbiotic relationships with each other.
01:18:49.000 Yeah.
01:18:49.000 And I don't care if it's cows or hogs or salmon or mealware.
01:18:53.000 It doesn't matter.
01:18:54.000 When you raise it in a monoculture, problems will occur.
01:18:59.000 You fight nature.
01:19:00.000 It's inevitable.
01:19:01.000 You fight nature the whole time.
01:19:03.000 There's just every reason for it not to work well.
01:19:08.000 Yeah, and it seems like the whole movement of this happening has happened for so long.
01:19:15.000 And we're just sort of getting aware of it now.
01:19:17.000 I mean, I've just been aware of it over the last few years, the last decade or so.
01:19:21.000 But most people aren't even aware of it at all.
01:19:23.000 You think of the vast majority of Americans hearing this are just going, what?
01:19:28.000 What's going on?
01:19:29.000 Like, now I have to pay attention to this, too?
01:19:32.000 And what do I do?
01:19:33.000 But if you think about all the ecosystems that exist on the earth, from tundra to desert to rainforest to alpine, on and on.
01:19:45.000 There's not a monoculture anywhere.
01:19:47.000 I don't believe you can find one anywhere.
01:19:49.000 Everywhere there are plants and animals and microbes living in symbiotic relationships with each other.
01:19:56.000 When you step away from that, which is what we've done in industrial farming, whether it's plants or animals, whether it's peanuts or hogs, you're fighting nature every step of the way.
01:20:12.000 And the only...
01:20:14.000 The tools we use to fight nature all have an unintended consequence.
01:20:22.000 And then we have to take another tool to fight that unintended consequence.
01:20:26.000 And another, and another, and another.
01:20:28.000 Similar to what she was talking about with medical interventions.
01:20:31.000 It's the same.
01:20:31.000 I started to say that.
01:20:34.000 What she described with the medical is exactly what we've done in food production.
01:20:41.000 One expensive technological tool that we pay money for that fixes a problem but creates another problem that requires another expensive technical tool and another and another and another,
01:20:57.000 and there's no wind to it.
01:20:59.000 You know, one thing that I'll say is that it has been so...
01:21:03.000 Interesting to watch nature balance itself.
01:21:06.000 And the best example that we have of that is that we evolved as cattle people.
01:21:12.000 The first generation had multi-species and continued.
01:21:17.000 And then we became a monoculture of cattle.
01:21:19.000 And around 2012, we started diversifying again.
01:21:23.000 The first non-cattle species that we introduced at White Oak Pastures was poultry.
01:21:29.000 And we got good at raising them.
01:21:32.000 And the way we insisted on raising poultry, like all the rest of the species, is in an environment where they can express their instinctive behavior.
01:21:40.000 So cattle were meant to roam and graze.
01:21:42.000 Hogs were meant to root and wallow.
01:21:44.000 Chickens were meant to peck and scratch.
01:21:47.000 So our chickens were outside, unconfined, unrestricted.
01:21:53.000 You know, they could walk to Atlanta if they wanted to.
01:21:57.000 And shortly after we turned the chickens loose out on pasture, we noticed, maybe around 2013, a few bald eagles settled in.
01:22:10.000 And dads, oh, come look, this is awesome, mating pair.
01:22:15.000 It was really neat.
01:22:16.000 We were proud of them.
01:22:17.000 How American can you be?
01:22:20.000 I mean, this is great!
01:22:21.000 And then, you know, they're migratory birds, so they left.
01:22:24.000 And the next year, there were probably eight or something.
01:22:28.000 And it was like, man, that's really cool.
01:22:31.000 You know, they went and had such a great time here.
01:22:34.000 They told their friends and, you know, brought more back.
01:22:36.000 This is great.
01:22:37.000 And then, you know, eight left.
01:22:40.000 They migrated away.
01:22:41.000 And, you know, 20 came.
01:22:42.000 And the next year, even more.
01:22:44.000 And I think at one point, there were...
01:22:47.000 We had single sightings, 84 bald eagles at white oak pastures at one time, whereas historically we had never had any bald eagles.
01:22:55.000 I mean, I went 30-something years never seeing a bald eagle, but then in a very short amount of time there were 80-something, and they put us near about out of the pastured poultry business.
01:23:08.000 But that is just a prime example of how nature will balance itself.
01:23:11.000 Yes.
01:23:12.000 How did you mitigate the effects of the bald eagles?
01:23:16.000 A brilliant poultry manager that we had came up with a plan to put the...
01:23:22.000 So we used guardian dogs.
01:23:24.000 And the guardian dogs were out there loose with the birds.
01:23:30.000 But they're nocturnal.
01:23:32.000 The dogs are protecting the chickens from nocturnal predators, and the dogs are nocturnal, so they're working their butts off from sundown to sunrise.
01:23:42.000 For coyotes and things like that?
01:23:44.000 Coyotes, bobcats, raccoons, possums, skunks, dot, dot, dot.
01:23:48.000 But when the sun would come up, the dogs would go to the woods and bed down, and it was fine.
01:23:56.000 But the eagles were daytime predators.
01:23:58.000 We hadn't had that before.
01:24:00.000 So they were eating us up.
01:24:02.000 And actually, I mentioned that to you the last time I was home.
01:24:06.000 And I told you that we were at odds with the government about a payment.
01:24:15.000 Reimbursement for Livestock Indemnity Program, LIP. Livestock Indemnity Program.
01:24:20.000 And they wouldn't pay us.
01:24:25.000 For the damages caused by a protected specie.
01:24:28.000 Right.
01:24:29.000 If the birds were killed by a raccoon or a possum or a dog, they wouldn't.
01:24:35.000 But a protected specie.
01:24:37.000 Like a cougar or a wolf or an eagle, I'm not allowed to protect my birds, so they pay.
01:24:46.000 We spent a lot of money, but we collected our payment since I saw you last.
01:24:52.000 Well, that's good news.
01:24:53.000 But is there a mitigation effort that you could do daytime that's natural to try to keep the eagles away?
01:24:59.000 Well, we put the dogs in with the birds in the fencing.
01:25:03.000 The dogs kept the eagles at bay.
01:25:06.000 We don't get zero predation, but it's limited predation.
01:25:10.000 And I don't want zero predation.
01:25:12.000 I like seeing those bald eagles.
01:25:14.000 I just don't want to see 80. Dad calls it nature's tithe.
01:25:18.000 Tithing to nature.
01:25:19.000 That's a good way of putting it.
01:25:20.000 I like it.
01:25:21.000 There's one, stealing the chicken.
01:25:23.000 They're beautiful birds.
01:25:25.000 It's kind of creepy, though, that the American...
01:25:27.000 Animal is just such a vicious raptor.
01:25:30.000 Just a flying lizard.
01:25:32.000 As I said, an eagle killing a chicken and eating it or two or three is fine.
01:25:38.000 They would kill dozens and dozens and dozens and not eat them.
01:25:42.000 It was a sporting event to prove hierarchy.
01:25:45.000 It was like, if I want to be at the top of the food chain, I kill more and more and more.
01:25:52.000 I kid you not, I had a 4Runner, and I got up and got in my car to go to work.
01:26:00.000 And you crank up your car and then you look up and there was the back end, the two feet and tail of a chicken on my car.
01:26:09.000 And there was not chickens anywhere probably within a mile of my house where I park.
01:26:17.000 So it was a bloody mess.
01:26:20.000 Well, they have that same problem with wolves.
01:26:22.000 Surplus killing.
01:26:23.000 That wolves will just have fun and just kill 18, 19 elk.
01:26:29.000 There was an instance in Wyoming where there was like 18 or 19 cows that had been slaughtered by wolves and just left them there.
01:26:38.000 Because that's what they do.
01:26:39.000 And it's rare for them to get a chance to kill some elk, especially when they reintroduce wolves and the elk haven't been accustomed to them.
01:26:46.000 And now all of a sudden the wolves are there and the cows and the bulls don't exactly know what to do because they haven't encountered wolves before.
01:26:54.000 And they just ran right through them.
01:26:55.000 They dropped the population in Yellowstone significantly.
01:27:00.000 Which is where they initially introduced them but now they're you know there's there was an article today that I was reading about them in California that they're seeing them in you know and they're migrating into California and some of them being released in California by these wacky wildlife groups like I showed one that was in central California is near Bakersfield this lone wolf that was in a cow pasture that a friend of mine had filmed this beautiful big black wolf by himself that most likely was brought there by somebody Nature
01:27:30.000 ain't kind and nature ain't cruel.
01:27:33.000 She's so beautiful.
01:27:34.000 Yeah, it's beautiful.
01:27:35.000 But it is what it is.
01:27:38.000 That's one of the issues I think that some people focus on with agriculture in general is that they have these expectations that it is kind or it is Walt Disney World or it is beautiful.
01:27:50.000 We had a situation where we were kidding.
01:27:54.000 So our goats were kidding and we were We were co-grazing a paddock.
01:27:59.000 So there were hogs in with goats.
01:28:02.000 And what was the wire called?
01:28:05.000 The fence?
01:28:07.000 Page wire.
01:28:07.000 Page wire.
01:28:08.000 And a goat got her head stuck.
01:28:11.000 This is terrible.
01:28:11.000 I can't believe I'm saying this.
01:28:12.000 The pigs ate her?
01:28:13.000 The pigs ate the kid.
01:28:15.000 So she had a kid, and the hogs smelled the blood.
01:28:19.000 They came.
01:28:20.000 They ate the baby goats.
01:28:23.000 And as sad as it was, that is nature.
01:28:26.000 Now, we don't kid with pigs anymore, but we learned our lesson.
01:28:31.000 New rule starting right now.
01:28:33.000 We ain't gonna do that no more.
01:28:34.000 Yeah, well, it makes sense.
01:28:35.000 It's incredible.
01:28:36.000 Pigs will eat everything.
01:28:37.000 Anything and everything.
01:28:39.000 Yeah.
01:28:40.000 Do you have an issue with pigs getting loose and becoming wild?
01:28:43.000 And do your pigs look wild?
01:28:45.000 Because pigs are one of the weird animals that if they're not domesticated, it's like when people see a domesticated pig like babe, right?
01:28:53.000 Like they think of that's what pigs are like.
01:28:55.000 Pigs are one of the strangest animals.
01:28:57.000 Because when you release them into the wild within a month or so, they start to metamorphosize.
01:29:02.000 They do.
01:29:03.000 They absolutely do.
01:29:04.000 They get the tissues and longer snouts.
01:29:08.000 Mm-hmm.
01:29:09.000 Thicker fur.
01:29:10.000 I have no idea how they do that.
01:29:12.000 It's crazy.
01:29:13.000 It's incredible.
01:29:14.000 Yeah.
01:29:14.000 But yes, we've had that.
01:29:16.000 I wonder if that happens with people, too.
01:29:19.000 You know, just think about wild people.
01:29:22.000 Kids going feral?
01:29:23.000 Well, it's humans.
01:29:25.000 If humans had to live in a wild...
01:29:27.000 I mean, I think there's a certain amount of wild instincts that humans have that are suppressed by modern society, and rightly so.
01:29:33.000 I mean, you want to live in a city, you have to suppress some of the natural instincts of predatory human beings.
01:29:40.000 You know, we have wild dogs.
01:29:42.000 Yeah, wild dogs behave differently.
01:29:43.000 But they don't look different to me.
01:29:45.000 Right, that's important.
01:29:47.000 We've had cattle that got away, and they didn't look any different to me.
01:29:52.000 Right.
01:29:52.000 But somehow hogs just change.
01:29:56.000 Yeah, they change their actual physical features.
01:29:58.000 Morph.
01:29:59.000 Yeah, when people think of wild boars, they think that that's a different species, and it's not.
01:30:04.000 And that's what's really wild.
01:30:06.000 It's one genus.
01:30:07.000 It's Sue scroffa.
01:30:08.000 It's the same thing, which is so bizarre.
01:30:11.000 That's bizarre.
01:30:11.000 Yeah.
01:30:12.000 You know, I went pig hunting recently in California, and this place that I go, there's a lot of them.
01:30:17.000 And the pig that I shot doesn't look...
01:30:19.000 Anything like a pig that you would see in a farm.
01:30:23.000 Not at all.
01:30:23.000 It's this dark, hairy thing with a long nose and big tusks and it's a big sucker.
01:30:30.000 That's what we do.
01:30:30.000 So, you know, guys in Austin go and sip cocktails at some of these neon light bars downtown.
01:30:36.000 The guys in Bluffton, they go hog hunting.
01:30:39.000 And some of the shit that they overturn, I mean, they're hogs as big as this table.
01:30:43.000 I mean, it's incredible.
01:30:45.000 You know, different breeds have different characteristics.
01:30:48.000 There's a Gloucester Old Spot.
01:30:52.000 Tan hog with black spots all over it.
01:30:55.000 There's a Hampshire, this black hog.
01:30:57.000 It's got a white band across his shoulders.
01:30:59.000 On and on and on.
01:31:01.000 But when they go wild, they get that elongated snout.
01:31:07.000 But of course the color doesn't change.
01:31:09.000 It's incredible how that works.
01:31:11.000 That is incredible.
01:31:12.000 It's a strange animal.
01:31:14.000 Yeah, it's a very bizarre animal that we domesticated.
01:31:17.000 The fact that it does that, because I don't know of any other animal that morphs so quickly.
01:31:21.000 Do you eat pork?
01:31:22.000 Yeah.
01:31:22.000 You do eat pork?
01:31:23.000 Yeah.
01:31:23.000 It's delicious.
01:31:24.000 Yeah, it's delicious.
01:31:24.000 I like wild pork too.
01:31:26.000 Yeah.
01:31:26.000 But, you know, obviously wild pork comes with the worry of trichinosis and all sorts of other things that they get.
01:31:34.000 Just got to cook it.
01:31:35.000 It doesn't worry me.
01:31:37.000 Yeah, you just gotta cook it.
01:31:38.000 Yeah, you just gotta make sure that it's the right temperature.
01:31:41.000 You know, you said something that was interesting that I can speak to and, you know, something inside of you that wants to experience nature.
01:31:49.000 You know, it's just something that's just atavistic, you know, about watching nature.
01:31:53.000 And we have, you know, we have a lot of people visit white oak pastures every year.
01:31:58.000 And one of the things that they love the most are our big cattle moves.
01:32:04.000 We've got how many breeding mamas?
01:32:07.000 That bigger is 1,000 head.
01:32:09.000 So 1,000 head.
01:32:10.000 And we move them in the growing season every single day.
01:32:13.000 I saved a video that Jamie can play or not play.
01:32:16.000 It doesn't matter.
01:32:18.000 But customers, people, anybody loves to...
01:32:24.000 Take a step back into time and into something that's just so, it just awakens your soul.
01:32:31.000 Look at all those cows.
01:32:32.000 Wow.
01:32:33.000 It's not just newcomers.
01:32:35.000 I've been doing it for 60-something years, and I love watching the cattle move.
01:32:40.000 Yeah.
01:32:41.000 Wow, look at that.
01:32:43.000 Pretty cool.
01:32:44.000 They have not been in confinement.
01:32:46.000 They're coming out of a big pasture to go into a big pasture.
01:32:50.000 They know it.
01:32:52.000 But they had eaten it down, and it's time for them to rotate.
01:32:57.000 Scott, a cowboy.
01:32:59.000 With his two working dogs?
01:33:00.000 And it seems like instinctively they know this, and the dogs obviously are moving them along, but they...
01:33:05.000 They know exactly where they're going.
01:33:09.000 The dogs...
01:33:10.000 The dogs and the guy are really just to encourage the ones that don't feel good that day.
01:33:16.000 Somebody's got a hurt foot.
01:33:18.000 To go through.
01:33:20.000 And now into this new pasture.
01:33:21.000 Wow.
01:33:22.000 That's wild.
01:33:23.000 That tunnel is under the four-lane road that goes through our farms.
01:33:28.000 Wow.
01:33:29.000 That's pretty cool.
01:33:30.000 Hang on.
01:33:31.000 This next scene is sort of like the...
01:33:34.000 It's the big...
01:33:35.000 There we go.
01:33:37.000 That looks like buffalo.
01:33:39.000 That's crazy.
01:33:40.000 Look at all those cows.
01:33:42.000 That is wild.
01:33:43.000 But they do that every day.
01:33:44.000 And people love...
01:33:46.000 I love to see it.
01:33:47.000 He loves to see it.
01:33:48.000 He sees it every day.
01:33:49.000 But there is...
01:33:50.000 There's something inside of you that wants to be a part of that system.
01:33:54.000 You go to a...
01:33:55.000 You know, to a CAFO, to a confinement situation.
01:33:57.000 Have you ever been to a feedlot?
01:34:02.000 Confinement animal feeding operations CAFO. Jamie can Google it.
01:34:06.000 Not up close.
01:34:06.000 Jamie, will you Google a CAFO? And there's nothing about that that makes you want to watch it.
01:34:14.000 It's so starkly different.
01:34:16.000 It's like seeing people in prison.
01:34:18.000 You don't watch that.
01:34:19.000 Well, I was going to say that about pigs.
01:34:21.000 I've seen industrialized pig farms where they're all confined to these very small cages.
01:34:25.000 It's terrible.
01:34:26.000 It's very disturbing.
01:34:27.000 And it's also, I mean, that's where disease gets.
01:34:30.000 I mean, that's what human beings encountered when there was poor hygiene and no sanitation in the United States.
01:34:36.000 It was the rise of a lot of plagues.
01:34:39.000 You see, a CAFO like that, they're probably feeding sub-therapeutic levels of antibiotics in the feed to keep them from getting sick.
01:34:48.000 Look how many of them there are.
01:34:51.000 And if you want a McDonald's cheeseburger...
01:34:54.000 That's what it is.
01:34:56.000 It's just so interesting because people don't associate it.
01:35:00.000 They say a cow's a cow's a cow.
01:35:02.000 Cows are ruining the planet.
01:35:03.000 Cow, cow, cow.
01:35:05.000 There are no correlations between these two systems that are the same.
01:35:10.000 I mean, it's completely different.
01:35:13.000 And when they talk about cows causing ecological change, I agree in that scenario.
01:35:23.000 Yes.
01:35:23.000 It's a different deal.
01:35:24.000 It's a totally different deal.
01:35:25.000 I would challenge anybody to look at that video that you just posted and not say, oh, that looks normal.
01:35:30.000 The video that you showed looks normal.
01:35:32.000 When they're running through the field, green grass, the cows are all roaming around eating the grass.
01:35:36.000 That's what they're supposed to do.
01:35:37.000 And they don't need subtherapeutic antibiotics.
01:35:40.000 Right.
01:35:40.000 They're fine.
01:35:41.000 But you're also getting a lower yield.
01:35:43.000 Yes.
01:35:44.000 Yeah.
01:35:44.000 And it takes longer.
01:35:45.000 Yeah.
01:35:46.000 I think an animal that we would slaughter weighs about 1,000 pounds and takes us like 36 months to get it there.
01:35:52.000 A commodity animal would weigh 1,600 pounds?
01:35:56.000 Up to.
01:35:56.000 Up to 1,600 pounds and would take how long?
01:36:01.000 Less than two years.
01:36:04.000 Yeah, a lot of difference in yield.
01:36:06.000 A lot of difference in yield.
01:36:07.000 A lot of difference in the volume and the amount of time.
01:36:09.000 The cost per pound.
01:36:11.000 Yeah, that makes sense.
01:36:14.000 How many people have reached out to you, have a lot of people reached out to you after you've gone public with all this stuff and become sort of higher profile and wanted help and trying to figure out how they could do that for themselves?
01:36:27.000 Yeah, we formed a non-profit, 501C3, CFAR, Center for Agricultural...
01:36:35.000 Resilience.
01:36:36.000 Resilience, that's the word.
01:36:38.000 And we're training people.
01:36:41.000 We have an internship program that's...
01:36:44.000 We take six or eight per quarter, four times a year.
01:36:48.000 We get 20-something applications.
01:36:49.000 We can't train everybody.
01:36:52.000 We're not set up for that.
01:36:55.000 We are increasing our capacity.
01:37:02.000 It's not going to be a college.
01:37:03.000 It's going to be a farm.
01:37:05.000 But we do want to be generous and share what we've learned with other people.
01:37:11.000 It's just, boy, it's beautiful what you guys do.
01:37:16.000 It really is.
01:37:16.000 And I think for a lot of people it's very satisfying to see, and it seems very natural and very normal, and it seems like the right way to go.
01:37:24.000 But for the vast majority of people that are getting their food, this is not going to be an option with what's currently required to feed 300 plus million people.
01:37:38.000 Well, it's highly replicatable.
01:37:42.000 And I understand what you're saying, but all these things that are going wrong with the big industrial production, that has problems too.
01:37:51.000 Yes.
01:37:52.000 I don't know.
01:37:53.000 The price is probably a lot closer per pound when you take in the external cost than industrial agriculture takes outside of the cost of producing food.
01:38:04.000 Right.
01:38:04.000 That's not at the per pound price on the label.
01:38:08.000 It would take someone a lot smarter than you or I to figure out how to scale that and how to make that available for everyone and how to encourage people to do that.
01:38:16.000 I think the only way to encourage industrial farms to change is financially.
01:38:23.000 Yeah, there has to be some sort of a – like they have to be responsible for this damage they're doing.
01:38:28.000 They have to be – and then also the health consequences.
01:38:32.000 If someone started saying, hey, you know, what you're doing to these animals is having a direct effect on human beings that consume them, and you're responsible for that.
01:38:41.000 If there's a change, it will be a consumer-led change.
01:38:45.000 That's the only way it's going to happen.
01:38:46.000 So it'll have to be a change of people voting with their money.
01:38:50.000 There's no other way that's going to happen.
01:38:52.000 And it's gonna have to get really bad before that occurs on a wholesale basis.
01:38:57.000 And what scares me is that that's when opportunists and people that have a lot of money and influence and people that are in positions of power are gonna try to encourage people to do something else instead that's profitable.
01:39:10.000 And they're gonna try to blame cattle.
01:39:12.000 Instead of blaming monocrop agriculture.
01:39:16.000 And they're going to try to force people to eat plant-based meat, which has really been interesting to me because that's one of the instances where people have voted with their dollar.
01:39:24.000 Because when they first started introducing things like Beyond Meat or Impossible Meat or whatever the fuck it's called, when they started doing that stuff, Initially, a lot of people were like, oh, this is great, until people tried it.
01:39:36.000 Like, oh my god, this is terrible.
01:39:37.000 And then when people saw studies, it showed that it gives rats cancer.
01:39:41.000 They're like, rats?
01:39:43.000 Rats eat rats!
01:39:44.000 What's it going to do to me?
01:39:44.000 Yeah, what is it going to do to me?
01:39:45.000 And so the stock on those things has dropped off substantially.
01:39:50.000 And because of that, there's been lawsuits where a lot of people invested in these things, hoping for a very specific amount of return.
01:39:56.000 And they're not getting it, and people are not buying it.
01:40:00.000 Some people are buying it, but it's just a very, very small in terms of like what they thought it was going to be versus what it is now.
01:40:07.000 And so now the new thing is 3D printed meat.
01:40:10.000 Or cell-grown meat.
01:40:11.000 Yeah, cell-grown meat, which is essentially the same thing, I think, because they're taking that cell-grown meat and then they're using 3D printers to try to replicate it and artificially created ribeye.
01:40:20.000 It's bizarre.
01:40:21.000 And what are the health consequences of that?
01:40:23.000 Like, who knows what, you know, what does that do for you?
01:40:27.000 I have never been and am not economically threatened by this kind of technology meat.
01:40:37.000 I don't have a very big customer base, and they're not going to swing from where I am.
01:40:44.000 Way over there.
01:40:45.000 Right.
01:40:45.000 Of course.
01:40:47.000 I think that the entities that are threatened by this high-tech meat is the big meat companies that are industrially producing meat.
01:40:59.000 And evidence of that is a lot of them have invested in that.
01:41:03.000 Yeah.
01:41:03.000 No, I think they are.
01:41:04.000 And I think they do realize that the plant-based meat is a bust.
01:41:09.000 And also, more and more people are becoming aware of the health consequences of industrial seed oils and how many of these industrial seed oils are used in the processing and creation of these artificial plant-based meats.
01:41:23.000 And, you know, these things cause...
01:41:26.000 Inflammation that cause a host of health problems in people's bodies.
01:41:30.000 Yeah, his mother grew up cooking everything in lard.
01:41:34.000 And then when Crisco came along, that was like the thing.
01:41:39.000 These vegetable oils, these canola oil, sunflower oil, it was like this very stark change.
01:41:49.000 One thing that has been interesting for me is that, you know, in the last 24 months, our suet fat and pork lard is, you know, one of the fastest moving items that we sell.
01:42:02.000 It's because people refuse to cook in canola oil and peanut oil and whatever.
01:42:07.000 And they're finally becoming aware.
01:42:09.000 It used to be a disposal problem.
01:42:11.000 Yeah, that's right.
01:42:12.000 We put in a...
01:42:14.000 Biodiesel?
01:42:15.000 Yeah, a biodiesel converter.
01:42:18.000 You know, so most of the stuff that we have that's waste, we can compost.
01:42:25.000 Fat does not compost well.
01:42:28.000 So we spent a lot of money on a biodiesel converter that didn't work worth a thing.
01:42:34.000 So the idea was to convert fat into diesel?
01:42:37.000 Yeah, and we did.
01:42:39.000 The yield was terrible.
01:42:40.000 It's hard.
01:42:41.000 It's hard to do.
01:42:42.000 It's better for food.
01:42:43.000 We're just trying to get rid of it.
01:42:44.000 Right.
01:42:45.000 And now I have a biodiesel converter I would love to sell.
01:42:51.000 Gas, gas, so cheap.
01:42:52.000 Because we sell all our lard and tallow, all the beef and pork fat.
01:42:58.000 Well, I think that is because of education and unintended education that's not public education.
01:43:05.000 This is education that's coming from people discussing this on podcasts.
01:43:08.000 And people that are reading articles about the consequences of industrial seed oils.
01:43:13.000 Also the origins of these industrial seed oils.
01:43:15.000 They're originally industrial lubricants that weren't designed for human consumption.
01:43:20.000 And then I had Gary Brekka on the podcast the other day, a fascinating guy.
01:43:24.000 Who details the process that's involved in converting rapeseed oil, which is canola oil, into what they think of.
01:43:34.000 When people think of canola oil, they think, oh, it's corn oil.
01:43:36.000 It's healthy.
01:43:37.000 It's vegetable oil.
01:43:38.000 Good for you.
01:43:39.000 No!
01:43:40.000 No!
01:43:41.000 No!
01:43:41.000 Your body's not supposed to eat that.
01:43:43.000 It's not supposed to get that much of it, first of all.
01:43:45.000 Also, it's rancid and they have to use chemicals to treat the smell.
01:43:49.000 They have to bleach it to make it clear.
01:43:51.000 There's like so many things that are involved in the processing of that junk and then you put it in your body to cause a host of problems.
01:43:58.000 And people are finally becoming aware of these problems and also becoming aware of other options like Olive oil, avocado oil, healthy oils.
01:44:07.000 Animal fat.
01:44:07.000 Animal fat, yes.
01:44:09.000 Well, it's like fast food.
01:44:10.000 There is no fast food that's cooked in animal fat.
01:44:13.000 Right.
01:44:13.000 There are, you know, if you eat fast food is 100% seed oils.
01:44:18.000 Right.
01:44:18.000 So there's a real rub because there is all this education around what seed oils are doing.
01:44:23.000 But, you know, people say, oh my gosh, I can't.
01:44:25.000 Go out and eat.
01:44:27.000 Paul Saladino's been so instrumental in that.
01:44:31.000 Yes.
01:44:32.000 And you know, McDonald's used to cook their fries in the lard.
01:44:35.000 They sure did.
01:44:36.000 Hey, McDonald's.
01:44:37.000 How about go back?
01:44:39.000 Tallow, wasn't it?
01:44:40.000 Yeah.
01:44:40.000 It was tallow.
01:44:40.000 Tallow.
01:44:41.000 Beef fat.
01:44:42.000 Beef fat, yeah.
01:44:42.000 And they're so good.
01:44:44.000 They spent a fortune.
01:44:46.000 To make them worse.
01:44:47.000 And to try to make the vegetable taste like the tallow cooked.
01:44:51.000 Yeah.
01:44:51.000 It's crazy.
01:44:52.000 I mean, French fries cooked in tallow.
01:44:56.000 Tastes good.
01:44:57.000 It's good.
01:44:57.000 It does taste good.
01:44:58.000 And it's not as bad for you.
01:45:01.000 Here it is.
01:45:02.000 Like most fried foods, McDonald's fries are cooked in canola oil.
01:45:04.000 Didn't used to be the case.
01:45:06.000 Beef towel was initially used because the supplier for the chain couldn't afford vegetable oil.
01:45:10.000 As health concerns over saturated fat grew in the 1990s.
01:45:13.000 Fuckers.
01:45:14.000 McDonald's finally made the switch to vegetable oil.
01:45:17.000 What drives me nuts about that saturated fat thing is that's a small number of scientists that were bribed what is essentially the equivalent of $50,000 in today's market.
01:45:28.000 So these guys were bribed by the sugar industry to write a bullshit article that Made this connection between saturated fat and heart disease because they were trying to lead people away from the actual conclusion is that it's sugar.
01:45:45.000 And that sugar is what's bad for everybody.
01:45:46.000 And that's what's causing the increase in all these corn oils.
01:45:50.000 But research today is exactly the same.
01:45:52.000 Yes.
01:45:53.000 Who's writing the check?
01:45:54.000 Right.
01:45:54.000 What do you want the paper to say?
01:45:56.000 Right.
01:45:56.000 What outcome are we looking for?
01:45:57.000 Exactly.
01:45:58.000 It's so scary.
01:45:59.000 It is scary.
01:46:00.000 It's scary because the consumer, for the most part, relies upon the air-quote experts.
01:46:04.000 That's right.
01:46:05.000 And these air-quote experts, like we detailed with the FDA, how they go immediately into some sort of a cushy job in these corporations afterwards, it's sick.
01:46:17.000 It's really twisted.
01:46:19.000 And the unintended consequences for the consumer is your health.
01:46:25.000 And you don't even know what's going on behind the scenes.
01:46:28.000 You trust these experts.
01:46:29.000 You trust these governing bodies to do the right thing.
01:46:32.000 And when they make things illegal or they ban things, you think, oh, they're banning things because it's bad for you.
01:46:37.000 And it turns out, no, some of the things they're banning for you are very good for you.
01:46:40.000 But they compete with some of the things that are paying them off.
01:46:45.000 That they can profit from.
01:46:46.000 That they can profit from.
01:46:47.000 It's spooky stuff.
01:46:48.000 But the only way that changes is through education.
01:46:52.000 And then you're seeing these downstream effects of that education, like with the fact that you guys are selling lard and tallow now.
01:46:59.000 People are waking up.
01:47:01.000 And liver and kidneys and hearts.
01:47:05.000 We used to literally compost all those kinds of organs.
01:47:10.000 We'd sell a few, but now we sell out of those kinds of organs.
01:47:14.000 Yeah, I think some of the highest-priced per-pound meat items that we sell are the most nutrient-dense parts of the carcass.
01:47:22.000 Oh my God, how about that?
01:47:23.000 That's crazy.
01:47:24.000 How about that?
01:47:25.000 People are eating for a nutritional benefit?
01:47:28.000 Finally.
01:47:28.000 Shocking.
01:47:29.000 You know what coyotes eat the first night they kill a calf?
01:47:32.000 The guts.
01:47:33.000 The guts.
01:47:34.000 Yeah, they go right for the liver.
01:47:35.000 That's what wolves eat.
01:47:35.000 The alpha wolf is the one that first gets the liver when there's a kill.
01:47:39.000 Watching nature has been so interesting.
01:47:41.000 Just to tell that story a little deeper, Dad always said if a bad herdsman has a calf go down, the first night the coyote will chew through the anus and eat the most nutrient-dense parts of the carcass, the liver, the kidneys,
01:47:57.000 the spleen, and it's full.
01:47:59.000 They can't eat more than they can hold, and it's not like they're going to preserve it and store it.
01:48:04.000 So they leave, they rest during the day, and if the farmer doesn't pick up that carcass the next day, I think?
01:48:26.000 And there's a lot that goes into the hair indigestion and pushing it through the stomach.
01:48:33.000 But that's the way animals evolved.
01:48:36.000 And the first thing that they eat, we so pretentiously want ribeyes and New York strips and filet mignon, when in reality the most nutrient-dense parts of the carcass are so far from that.
01:48:49.000 Right.
01:48:49.000 The liver and the heart.
01:48:50.000 That's right.
01:48:51.000 Yeah.
01:48:52.000 It's a lot with hunters, unfortunately.
01:48:54.000 You know, when I go hunting, I always take the liver and the heart from the elk.
01:48:58.000 And some people just don't do it.
01:49:00.000 They just leave it there.
01:49:02.000 It's unfortunate.
01:49:03.000 Because it's the best stuff for you.
01:49:04.000 That's right.
01:49:05.000 But elk liver's rough.
01:49:07.000 That's an acquired one.
01:49:11.000 You gotta season that, cook it with onions, and it's like, you gotta be ready.
01:49:15.000 You gotta be ready.
01:49:16.000 That's a flavor.
01:49:17.000 Take it like a capsule.
01:49:18.000 Well, you know, it's interesting because the Comanches used to eat it raw with bile on it.
01:49:22.000 They used to eat bison, raw bison, and they would flavor it with bile.
01:49:26.000 Wow.
01:49:27.000 Yeah, they would squirt bile on it.
01:49:28.000 That's incredible.
01:49:29.000 I don't know why.
01:49:30.000 I mean, it has to be some sort of an evolutionary thing where they realize that that's the most nutritious, that has the best benefits, it's best for you.
01:49:39.000 I don't know whether it aids in digestion.
01:49:42.000 I don't know, but...
01:49:43.000 Well, there are tribes in Africa that still drink blood.
01:49:46.000 Yeah.
01:49:46.000 That's not as rough, though.
01:49:48.000 Blood, they drink blood, they drink blood mixed with milk.
01:49:50.000 Blood doesn't taste that bad.
01:49:52.000 You know, I've drank blood before.
01:49:53.000 It's not that bad, but it's...
01:49:56.000 Bile?
01:49:57.000 That's another level.
01:49:59.000 And you have to wonder how cultures evolve their taste buds and their preferences.
01:50:06.000 Anthony Bourdain told me that the most disgusting food that he had ever eaten was this fermented shark.
01:50:13.000 I believe it was in Iceland.
01:50:15.000 And he said, it's a delicacy to them, and they treasure it, and they eat it.
01:50:19.000 And he said, it is rough.
01:50:22.000 He's like, it is so foul and so disgusting, but they like it.
01:50:27.000 And it's a weird thing.
01:50:29.000 Like, acquired tastes are very bizarre.
01:50:31.000 Because, like, why would you acquire that taste?
01:50:33.000 Who came up with that?
01:50:34.000 Yeah, what is that?
01:50:35.000 I used to think that when I was a kid, like the first time I ever had a taste of whiskey, I was like, what?
01:50:41.000 This is not Kool-Aid.
01:50:42.000 Kool-Aid is so much better.
01:50:44.000 I remember thinking that as a kid, like if I had a glass of Kool-Aid or a glass of whiskey, who the fuck is going to take the whiskey?
01:50:49.000 You got used to it, though, didn't you?
01:50:51.000 You got used to it.
01:50:51.000 It becomes an acquired taste.
01:50:53.000 Now I really like an old scotch.
01:50:55.000 I like it.
01:50:56.000 I actually like an ice cube, a nice 18-year-old scotch.
01:50:59.000 It's good, you know?
01:51:00.000 A glass of buffalo trace with an ice cube in it.
01:51:03.000 I enjoy it.
01:51:04.000 But how?
01:51:06.000 How does one acquire taste for something that's initially so disgusting?
01:51:10.000 And why?
01:51:11.000 You know, I get it with whiskey because it gets you lit.
01:51:14.000 But I do not get it with certain foods.
01:51:17.000 Like, I guess fermented shark, it was probably a survival thing.
01:51:19.000 They probably, like, needed some food that they could store for long periods of time when they weren't going to have any food.
01:51:26.000 Especially in places like Iceland.
01:51:28.000 It's a very rough climate.
01:51:30.000 That's right.
01:51:30.000 But, you know, that's not a here, no there.
01:51:33.000 If people could eat a little bit of liver in their diet, I mean, I have friends that are very health conscious that only eat it for the health benefits.
01:51:40.000 They don't enjoy it, but they'll eat one ounce of liver every day.
01:51:43.000 That's right.
01:51:43.000 Freeze it, cut it into little cubes, and drop it in the back of your mouth.
01:51:47.000 Yep, you can do it that way.
01:51:48.000 Just get through it.
01:51:48.000 Tell you, like a capsule.
01:51:49.000 But boy, you put some liver in front of Marshall, she just can't eat it fast, and it plunges on it.
01:51:54.000 I fed him some elk liver, I'll slice off a piece and give it to him.
01:51:58.000 He's like, come on, you got some more?
01:52:00.000 You got some more?
01:52:00.000 This is incredible.
01:52:02.000 It's like instinctive.
01:52:03.000 It's in his DNA that that is what he wants.
01:52:05.000 I had a boxer who is still to this day like my BFF. She died like three years ago and I'm still not over it.
01:52:12.000 But I trained her with liver and I would go to the kill floor at the plant, get some, cut it into little bites and I'd train her until she puked and then she'd be ready to go again.
01:52:24.000 That's crazy.
01:52:25.000 Yeah, food training is the best way to train a dog.
01:52:27.000 Especially with liver.
01:52:29.000 Yeah, especially with liver.
01:52:30.000 It is fascinating that we've moved away from that to the point where people crave the least healthy things like, you know, fucking Cheetos.
01:52:38.000 I don't know what it is.
01:52:40.000 How?
01:52:43.000 Specifically, in the case of really unnutritious food that you can buy, junk food, is that these scientists have engineered these things.
01:52:53.000 The right amount of saltiness, the right amount of sweet and flavors.
01:52:57.000 What's the Pringles thing?
01:53:00.000 Bet you can't eat just one.
01:53:02.000 Yeah.
01:53:02.000 And kind of you can't.
01:53:04.000 Pop one and you can't stop.
01:53:05.000 Yeah.
01:53:06.000 Oh my god.
01:53:06.000 For me, it's Ruffles.
01:53:08.000 Because of the thickness.
01:53:09.000 You buy half a bag and you don't get mad about it.
01:53:11.000 Oh my god.
01:53:12.000 I can't stop.
01:53:13.000 I can't stop.
01:53:14.000 I just keep chewing them down.
01:53:15.000 I know it's terrible for you.
01:53:16.000 Doritos.
01:53:17.000 That's another one.
01:53:17.000 Like, what is on Doritos?
01:53:19.000 Cool Ranch Doritos.
01:53:20.000 They have never met a Cool Ranch in their fucking life.
01:53:24.000 What is a Cool Ranch?
01:53:25.000 I don't know.
01:53:27.000 Oh yeah, that is a cool ranch.
01:53:29.000 That's a cool ranch.
01:53:30.000 You guys have a cool ranch.
01:53:31.000 That's a cool ranch.
01:53:32.000 Yeah, it's a different thing.
01:53:34.000 But you're not going to see White Oak Pastures Doritos.
01:53:36.000 No.
01:53:36.000 You're right.
01:53:38.000 Yeah, it is interesting how our food system has been hijacked.
01:53:44.000 The expectation for food to be so incredibly flavorful.
01:53:47.000 That's the expectation now.
01:53:49.000 Yes.
01:53:49.000 And you do get accustomed to it.
01:53:51.000 You get accustomed to certain sort of tastes.
01:53:54.000 And that's one of the reasons why people think that wild meat is gamey.
01:53:57.000 That's the concern.
01:53:59.000 Whether wild meat is gamey.
01:54:01.000 And most of that, when they talk about wild game, it's really just a poor handling of the meat.
01:54:07.000 It's allowing the meat to get too hot, to sit in the sun, not cooling the animal down, not getting it on ice fast enough.
01:54:15.000 That's really, or dragging it through the sagebrush after you've slaughtered it.
01:54:20.000 That's really what it is.
01:54:21.000 Yeah, your culture that we eat grits and drink sweet tea and eat fried vegetables.
01:54:27.000 There's a lot of cultural stuff there.
01:54:29.000 Yeah, a lot of cultural stuff.
01:54:30.000 And then you get accustomed to those foods and they become comfort foods.
01:54:33.000 And unfortunately, a lot of those comfort foods are really terrible for you.
01:54:37.000 One of the things that Gary, when we discuss these things, when I discuss these things with the experts, I'm always blown away by things that I didn't know before.
01:54:48.000 And what Gary Brekka was talking about the other day was folate and that these enriched flowers that are enriched with folate, which is very different than folic acid, which is naturally occurring, or is the opposite.
01:55:02.000 Folic acid is what's not, right?
01:55:04.000 What is it?
01:55:05.000 I know one's a really big deal to pregnant women.
01:55:07.000 Folate is normal.
01:55:08.000 Folate is, yeah, I made it backwards.
01:55:10.000 Yeah, so I made it backwards.
01:55:12.000 Folate is naturally occurring, but folic acid is not.
01:55:17.000 And your body doesn't process it the same.
01:55:19.000 So when you're getting all these enriched flours, They're enriched with something that your body doesn't want.
01:55:25.000 Your body's like, what is this shit?
01:55:26.000 And that's why so many people, on top of the fact that a lot of, you know, they've changed the way wheat is grown to make it more high yield, so it's got more complex glutens in it, and then it's enriched with folate.
01:55:38.000 Or folic acid, rather.
01:55:40.000 Yeah, it's terrible for you.
01:55:41.000 Well, again, we're not really growing food anymore.
01:55:44.000 We're growing food like ingredients that can then be manufactured into something that's put into a package with a shiny label that may or may not be indicative of what's actually in the package, and then we serve it to people at something that they can afford.
01:55:58.000 Yeah.
01:55:59.000 Well, I'm very, very thankful for people like you, that you folks have, first of all, made this incredibly difficult decision to take your farm and to convert it over much cost and heartache and a lot of pain and a lot of back-breaking work to turn it into this regenerative farm.
01:56:18.000 And then you've gone out and told the world.
01:56:21.000 And you've shown that it can be done.
01:56:23.000 And you've shown, especially through these videos where people can see it and through these conversations that we've had, where people can become educated.
01:56:31.000 You don't have to eat that way.
01:56:33.000 You don't have to live that way.
01:56:34.000 And you're not supposed to.
01:56:35.000 It's not good for you.
01:56:36.000 It's not good for the world.
01:56:37.000 It's not good for the environment.
01:56:40.000 It's not good for anybody.
01:56:41.000 And that if it wasn't for people like you that made this decision, it's a very difficult decision to do this.
01:56:49.000 I think the conversations that we've had, the conversations you've had with other people in writing this book and having these people understand these things has changed the way most people think and feel about food itself.
01:57:03.000 Thank you, Jamie.
01:57:05.000 Made a little spill here.
01:57:06.000 But I'm very very thankful that you guys have done this and also Joel Salatin who's been on this podcast before has a very similar type of operation at Polyface Farms and I know there's some other ones too so shout out to them as well but if it wasn't for you folks I mean who knows who knows where we'd be at I think people would be stuck without a solution because even the term grass-fed beef when I was a kid you never heard about grass-fed beef I wasn't even a term that people were familiar with it's a fairly new understanding And I think that if it wasn't for people like
01:57:36.000 you that are out there shouting it from the barn tops, you know, I would say rooftop, but this is, you know, you're doing it the right way.
01:57:45.000 I appreciate you guys very much.
01:57:46.000 Well, thank you for those kind words, but I really don't feel like we deserve them.
01:57:51.000 The quality of our life has increased so dramatically.
01:57:57.000 And really, it's almost the opposite.
01:57:59.000 I don't feel like anything we've done, we've done for other people.
01:58:03.000 We did it for ourselves.
01:58:05.000 But I'm delighted that other people have benefited from it.
01:58:11.000 And now what I wish is that more farmers could share in the improved lifestyle that we now enjoy.
01:58:24.000 Not necessarily economic, but otherwise.
01:58:27.000 And I wish that that would make more of this food available for more consumers who would embrace it.
01:58:36.000 Everybody's boat floats on that rising tide.
01:58:40.000 But it's just really hard to get it started.
01:58:44.000 It's just really difficult.
01:58:46.000 And sadly, the good news is that there are those of us out there, not just us, but a number of us, that have shown that it can be done.
01:58:57.000 The bad news is it's probably harder today than it was 25 years ago.
01:59:03.000 Why is it harder?
01:59:04.000 Because the industrial food company is moving to come into the space.
01:59:12.000 Like this whole thing.
01:59:14.000 To greenwash product.
01:59:15.000 Greenwash product, yes.
01:59:16.000 With imported, you know, imported product and words that are so loosely defined and not indicative of the attributes that they represent.
01:59:25.000 Like free range.
01:59:26.000 Yeah.
01:59:27.000 Yeah, and product of the USA, what you highlighted earlier.
01:59:30.000 But you know...
01:59:33.000 If we could move the way we produce food, consume food in this country, the consumers would be so much better off, the producers would be so much better off, the land, the water, rural landscape.
01:59:47.000 It's just win, win, win.
01:59:49.000 And today the winners are big multinational food producing corporations and high tech corporations.
02:00:00.000 And I've got to imagine that for you, the personal satisfaction of running a farm the way you do has got to be much greater.
02:00:07.000 It's got to feel much better on your conscience.
02:00:09.000 It's got to feel much more natural.
02:00:11.000 Yeah.
02:00:12.000 I mean, it's every sense of the word.
02:00:15.000 You know, to be in that one click in that path of food production, food delivered from the farm to the consumer, I don't think anybody ever enjoys that.
02:00:28.000 It's just the hand that's dealt us.
02:00:30.000 But when you take control of your own tiny, tiny little food production system, it's just great.
02:00:38.000 It's just great.
02:00:39.000 And the evidence here is, I've got...
02:00:42.000 Jen is here with me, but I need to mention, I've got another daughter, Jody, who came back here.
02:00:49.000 Her wife, Amber, my son-in-law, John.
02:00:52.000 They wouldn't have come back if I was an industrial beef producer like I used to be.
02:00:59.000 They wouldn't have wanted to, and I wouldn't have encouraged them to.
02:01:03.000 But the fact that we've made these changes has created an entity that, you know, while we're not blown away with profits, it's just very, very pleasant to be part of.
02:01:16.000 That's beautiful.
02:01:17.000 Well, thank you very much for being here, both of you.
02:01:19.000 Really, really appreciate you and appreciate what you're doing.
02:01:21.000 And tell everybody to get this book.
02:01:24.000 It's called A Bold Return to Giving a Damn.
02:01:26.000 Will Harris, White Oaks Pastures.
02:01:28.000 Thank you very much, sir.
02:01:30.000 Major business card.
02:01:31.000 All right.
02:01:31.000 Beautiful.
02:01:33.000 That was actually a rib bone of a cow.
02:01:35.000 Nice.
02:01:36.000 And then, so the meat went, obviously, to be sold as grass-fed beef.
02:01:40.000 The bones were boiled for stock.
02:01:42.000 So we sell some broth.
02:01:44.000 And then the leftover of that we turn into business cards.
02:01:48.000 Dad's got one that he's been carrying around for a very long time.
02:01:51.000 It's It'll last for years.
02:01:53.000 That's a crazy business card.
02:01:55.000 And he'll say, if you want to get in touch with me, you better take a picture.
02:02:00.000 That's awesome.
02:02:01.000 Thank you very much.
02:02:02.000 Thanks for being here.
02:02:03.000 Appreciate you.
02:02:03.000 Bye, everybody.
02:02:04.000 Thank you.