00:00:39.000So we always have, like, even the day before, you know, sometimes people get cold feet.
00:00:43.000So if we're doing something with 100 people, we'll usually have 10 backups just because, you know, the.
00:00:48.000I would imagine that the type of person that would do your show would have a job that they could quit.
00:00:54.000Well, yeah, I mean, I guess it depends, right?
00:00:57.000Whether it's the YouTube channel where we're, you know, doing, you know, 100 families compete for $250,000 or it's Beast Games where they're competing for $5 million.
00:01:05.000People are way more excited for some of the you know the YouTube videos, it's not as like grandiose.
00:01:09.000Where they're like, I don't know if I want to lose my job for a 1% chance of winning 250k.
00:01:14.000So, well, how many people when you do beast games, how many people are competing?
00:01:18.000So, the newest season we just shot, we grabbed one person from every country on earth, so it was around whoa, yeah, which I was actually pretty cool because you would put them in these like crazy games and you'd see how someone from like the Asian, you know, Pacific countries would react versus to like someone in South America and they play and think so differently because they have such different upbringings.
00:02:10.000Something sea islands, not the Cayman Islands, but some island country.
00:02:14.000And yeah, I was like, wow, like my town, which has 100,000 people, is two and a half times the population of your country.
00:02:20.000Well, I was joking with the contestant because I was like, if you win the $5 million, you could technically give a $200 dividend to every single person in your country.
00:02:58.000But it is weird how many countries there are.
00:03:02.000And if you've got a person from every country, what are the odds you're going to get good data as to whether or not they're a criminal?
00:03:10.000Well, that's why, I mean, if you saw like our.
00:03:13.000Budgets on what I have to spend on casting those people.
00:03:15.000It was ridiculous to be able to get them all because basically, what we did is we grab multiple options for each country.
00:03:20.000And what I was worried about is that, like, the contestant from blank country would suck, and then the country would be like, Jimmy, you hate us, and you purposely picked this, you know, absolute moron.
00:03:31.000So we would pick two or three from each country, and then we let people from those countries vote on who should compete.
00:03:37.000So it wasn't even one, I had to get multiple from each.
00:03:39.000So I think I ended up spending over a million dollars just on, you know, aggregating and casting and background checks and everything.
00:03:45.000And then putting it out there so people can vote on it.
00:03:47.000But that way, you know, whatever, like Georgia and Europe, if that guy's an absolute moron, it's on them.
00:03:58.000First of all, how the fuck do you have time to do that show as well as do your YouTube show?
00:04:04.000Yeah, I just don't sleep much during those because, like, Beast Games basically is 30 days of just, you know, 18 hours a day filming.
00:04:12.000And so, for people who might not have heard of it, it's essentially the largest cash prize of any show in the world.
00:04:16.000Season one, we had the most contestants of any show in the world and the largest sets of any show ever to exist.
00:04:21.000And I was just like, what if you take, like, a reality show, but you just ramp everything up to the absolute maximum and, like, Like season one, we gave away $22 million just in one season, right?
00:04:31.000And, you know, some of the biggest game shows in the world right now give away $250,000.
00:04:35.000Like, we're giving away $2 million every episode.
00:04:59.000And I was like, well, what if we just.
00:05:01.000Have a thousand cameras, and we just let people be themselves and we kind of just show it in real time.
00:05:05.000So, we also, like in season one, we broke the world record of most cameras ever used in any production of any movie, show, anything ever.
00:05:12.000So, like this set right here, there's over 1,200 cameras in there.
00:05:17.000And the most that room is so big, yeah, it's bigger than the football field.
00:05:21.000And so, there's a thousand contestants.
00:05:23.000We have to have an A cam on all of them, so there's like a pole on each of the platforms on them.
00:05:27.000Plus, there's hundreds of cameras in the roof, and blah blah.
00:05:30.000I think there's over 1,200 here, which Outside of this, the most ever used in production was 400.
00:05:34.000So, like, I literally had to, and this might seem insane, but this is why I think the show appeals to quite a few people because normally in a show, they would have a story producer walk up to you, hold a camera, and be like, All right, you got three minutes.
00:06:20.000And that's obviously why people don't do it because it's like basically we had to spend millions of dollars in cameras.
00:06:25.000It was the world record for most cameras ever used, which then we also broke the world record for most camera cables used because it's 27 miles of camera cables.
00:06:32.000Broke the world record for largest control room.
00:06:33.000Each of these is millions of dollars and you have to bring in millions of dollars of extra editors.
00:06:37.000And so, next thing you know, You know, to take it from 10 cameras where you just essentially put words in people's mouths to unlimited cameras and they can do whatever you want.
00:06:45.000You can show who they actually are as opposed to what you think they should be, right?
00:06:49.000With the story producer, it costs a lot of money.
00:06:51.000It's a lot of effort and time, but it shows through in the final product because now, you know, you get more natural, like less scripted things when people are just themselves.
00:06:59.000You have a great ability to, like, see the big picture and a great ability to put together things regardless of what the budget is, like, regardless of how much money you're going to make to do the best product.
00:07:13.000Like, I always thought that about you when you were doing, when you first started doing your YouTube show.
00:07:17.000I'm like, the amount of money and time and effort involved in this is like above and beyond what most people are willing to do.
00:07:24.000And it's way more than a traditional television network would ever do because a traditional television network would look at the upside, they would look at the money, and they would go, we're going to spend X amount of money to make it this much better.
00:07:38.000But if we just take it down a couple of notches, we save 80%.
00:08:52.000And every time I'd walk around on set, people were loving it because even though we filmed for 30 days, there's months leading up to it and months after.
00:08:58.000It gives people like, Consistent work for six months, whereas, like before, they're going project to project every week.
00:09:21.000And well, and also, it's, I tell my team all the time, too, like a big difference between us and other media companies is, you know, usually like people at the top will always shoot down crazy ideas or tell you it's not possible.
00:09:31.000Like, whenever you have like these crazy brainstorming sessions, And I tell the team, technically anything's possible.
00:09:37.000If as humans we really wanted to, we could technically blow up the moon with enough nukes.
00:09:41.000Now we're not going to do it because it's not worth the time and it's not worth spending the money.
00:09:44.000But you have to have that frame of mind.
00:09:45.000Everything's for the most part possible if you're willing to spend the time and spend the money.
00:09:49.000So before you do the work and just figure out what time it takes and how much money it costs, you can't say no to something.
00:09:55.000Because almost all the time, like we filmed in the pyramids and I spent 100 hours living in the pyramids of Egypt.
00:10:39.000And I like tell my team, it's like, you know, Even some of my most veteran people, when we get these crazier ideas, their default reaction always is to go, I just don't think it's possible.
00:12:48.000To accept any alternative perspectives because they have a timeline and they attribute all this construction, and there's a lot of evidence that that timeline doesn't make any sense.
00:14:17.000And I mean, one thing that I'm really proud of that we did for season three of Beast Games, which I like in hindsight, I'm not even sure how we.
00:15:09.000Like, there's multiple, because I've done really crazy things in my life, but there's multiple moments during that where I'm just, like, looking around in the middle of the Coliseum as we're, like, filming the show.
00:15:18.000And I'm like, like, this doesn't feel real.
00:15:21.000It doesn't feel, I mean, I went just to visit a few years back and it didn't feel real.
00:16:15.000You know, back then they had like the hierarchy, and like the nobles people would sit at the bottom and the poor people be at the top.
00:16:20.000And it also played like a good role of like showcasing unity, even though there are all these different people from all these different, you know, economic statuses.
00:16:27.000They would all be in the arena there, but also remind them where they are.
00:16:30.000And there's like so many political implications of it too.
00:20:47.000That makes me, where my brain goes to is it makes me want to do a video where it's like, I bet you there's like an abandoned village or city that's been overgrown and like doing a video titled like Last Human on Earth Simulation and then like living there for a month or so and seeing what it's like.
00:21:07.000Like to, or maybe do it like with a contestant, like, hey, if you spend one month, you know, in this like isolated civilization, like I'll give you a million dollars or something and then seeing how they like, You know, use you know, 100 year old buildings or something.
00:21:20.000I don't know, it's got my brain churning.
00:21:22.000It's not a bad idea, like an I am legend type deal, yeah.
00:21:32.000Yeah, hire people like CGI them up, scare the out of people.
00:21:38.000I've been wanting to do that for a while, but I always get like hung up on like, okay, we can make some real zombies, but the problem is like, how do they kill them and then you know, well, the other problem is what happens if you're not telling these contestants.
00:21:51.000That zombies are coming, you're just trying to get a reaction out of them.
00:21:54.000What if this guy thinks it's a real zombie and kills one of the people?
00:21:57.000Yeah, well, we would tell him, I would have to say this is a zombie simulation, and then I'd have to set rules on here's how you kill a zombie.
00:22:04.000You don't use a sword, you use this foam, and it's lame, which is why we've never gone around to it.
00:22:09.000But if there ever was a way, I do think that would be cool to recreate an actual zombie apocalypse and let someone try to live in for a week.
00:22:17.000Because it'd just be cool, because everyone's exposure to this is through scripted shows.
00:22:21.000But to see someone truly live in an unscripted one where we build.
00:22:24.000Rundown gas stations, and there's like food that, like, we would say this is set in the year 2060.
00:22:29.000So I'd have set designers and everything design it where it's like only Laffy Taffy is still edible and stuff.
00:22:33.000And it was like a true recreation of it.
00:22:36.000I've always wanted to do stuff like that.
00:23:18.000Or you just have, instead of like a regular paintball mask, have something that's just a hard structure that is like the shape of your face.
00:24:11.000This is probably a five, $10 million project.
00:24:13.000It probably would build this abandoned city, do I'm the last man on the planet, and it's like me there for some time.
00:24:20.000And then afterwards, like a couple months, like film then right afterwards, film a video where I give someone a million dollars, they live there for 10 days, but they have to fend off zombies with their friends.
00:24:43.000And I think about like paintball or something along those lines.
00:24:47.000Well, what I'm picturing too is like ideally we could find a city with a skyscraper because I want like someone with the long lens pointed down.
00:24:53.000If like someone pictured them on a street, it's pitch black and they have like a fire and it's them and their three friends, and you know, then they hear noise and zombies and stuff.
00:25:01.000Like those shots would be so beautiful.
00:25:03.000Like, I mean, that it would probably be one of the most beautiful videos ever.
00:25:06.000And I'm picturing we put like vines on all the buildings and stuff too.
00:25:10.000So, well, if you wanted no one around.
00:25:13.000It's going to be hard because you're going to have to do it in an abandoned place.
00:25:16.000And you're not going to get an abandoned skyscraper.
00:25:21.000Well, we also, it doesn't have to be in the U.S.
00:25:23.000We did a video seven days in an abandoned city where there's like someplace in Europe where there was a city that was like war torn and stuff like that.
00:25:31.000And it had like hotels and tall buildings and everything.
00:25:44.000You know, it's a little bit of history there, so I doubt they'll let me go in and like set deck everything like crazy, but and also paintball everything exactly.
00:25:51.000Yeah, well, with those maps, we could do airsoft, which would be maybe even easier.
00:25:54.000Well, actually, no, the problem with airsoft then is the trust system, you don't know if they got hit, so paintball is probably more effective.
00:25:59.000Yeah, you need paintball, yeah, you need paintball, and it needs to look good when it splatters against them.
00:26:05.000I just, you know, if someone on my team's watching this, just clip the last 10 minutes of this and send it to the creative team.
00:27:12.000You just have to figure out an exciting way to kill them where it doesn't actually hurt the stunt people or whoever's wearing the masks, whoever pretends to be a zombie.
00:27:22.000I was thinking light him on fire, but that's.
00:27:25.000Could you pull up the seven days abandoned city video and just skip to some random part?
00:27:29.000I'd love for him to see how it looks because that, with what you're picturing, that really would be something you can't find anywhere else.
00:27:37.000And that's what gets me excited is when it's content you can't find anywhere else.
00:27:40.000That's typically a huge indicator that if it's done well, people like it.
00:28:21.000And these people have no idea when it's going to happen, when they're going to get hit.
00:28:25.000And so they try to get their sleep whenever they can.
00:28:27.000But you keep them awake during the day with tasks, you keep them away.
00:28:31.000So during the day, They have all sorts of materials, they have supplies, they have all sorts of things, and they have to figure out how to protect themselves, how to develop shelter, alarm systems for when the zombies are close.
00:28:49.000Yeah, give them time to figure out stuff to do to keep the zombies away.
00:28:54.000An unlimited amount of materials that they can work with, and just let these people get creative and their ingenuity.
00:29:00.000But then you keep it so that they'll be busy during the day, so they're not going to be able to sleep.
00:29:04.000So at nighttime, when it gets dark, Dark out, yeah.
00:29:07.000Then they don't know when it's gonna hit, so you have these people sitting around and it might be 7 p.m., 8 p.m., 9 p.m., and then three in the morning.
00:29:17.000Shit starts, zombies come in and they gotta shoot them all painful and they're creeping in, yeah.
00:29:24.000I mean, it would be so cool to like let them build a structure or something, and then like in I'm Legend where he has to point the lights because they hate lights, but like at nighttime, like they'll have to we can hide lights throughout the city that they'd have to collect and then set up so they.
00:29:38.000Have good vision around their fort and everything, and then they have like you know cycles where they take turns watching and stuff.
00:29:44.000Yeah, and then we only send the zombies out theoretically at night or whatever the structure would be, so they have chill time, or maybe every night 40 zombies are unleashed.
00:29:52.000And then so they're like, they shot like 35 of them, but they're like, oh shit, there's five hidden around the city.
00:29:57.000So that day while they're walking around, they're like on edge, and the tension throughout the day would be phenomenal.
00:30:01.000Yeah, there's so many cool ways to do it.
00:30:04.000And you know, you don't have to tell them that the zombies are only going to come out at night, yeah, just have it that way.
00:30:11.000If we need to stop talking about this, because I'm going to leave and go film it right now.
00:30:59.000I don't, oh, wait, actually, now that you've got music, but you pointed out, I have seen like Nerf gel blasters, I actually never thought of that.
00:31:10.000So that's, I mean, you could just redo the set.
00:31:39.000You'd have to arm these people up somehow.
00:31:42.000I mean, well, the thing too is, one thing that would help is if the zombies were ex-Navy SEALs or something, then it's a little different than if they were typical Hollywood actors and things like that.
00:31:54.000Other things like it's also who you cast it to, like you know, right?
00:31:57.000The navy, if it was like navy seals dressed up as zombies and I paid them off, you know, they wouldn't care.
00:32:02.000It also could well, it could be like a zombie army, like an army, some army somewhere got taken over and turned into zombies, and those are the people you're fighting against.
00:32:19.000So you could put them with like plate carriers on, and you know, yeah, you could armor them up a little bit so they could take some hits, have some lore behind it.
00:32:52.000And maybe they have flashlights, but each flashlight only has one hour of battery life.
00:32:58.000And so you have to, like, Judiciously use that flashlight throughout the evening to shine it around.
00:33:03.000You shut it off, you know, so you give them like a little extra tension that the flashlight's gonna die because you only have one hour of flashlight battery.
00:33:26.000And the other thing too would be because I go to like, how do we execute it?
00:33:29.000We could do it too where like there's like a Every day at a certain period, we pull off all the dead zombies, which are humans, and we just swap them with like, I can have recreated versions of them there.
00:33:39.000So there's like actual zombie bodies like piling up.
00:34:06.000But then, if we put like a crazy prize on it, we could do you only get the prize, or maybe the prize is split amongst everyone who survives the whole 10 days or whatever.
00:34:14.000And then it's like to really build up like this crescendo at the end.
00:34:17.000We could have it where the final day there's a massive invasion coming or something.
00:34:21.000So it's like the whole time, it's what if like every day more and more came?
00:34:25.000So day one it was 10, day two it was 20, and then 50.
00:34:28.000And then I'm like, you know, we're going to have 400 zombies come on the final day.
00:34:31.000So the whole video, they're prepping for this like Game of Thrones type invasion.
00:34:35.000Not only that, but the people that get killed by the zombie, we think they're out of the game, but they actually become zombies.
00:34:42.000So when you think you won at the end, now the final game is you're competing against the zombies.
00:34:49.000The zombies who can't win because they're already dead, but they know you're for it.
00:34:54.000You know what would actually be even crazier is if instead of, well, you know, maybe we have Navy SEALs as the zombies, but also what if the contestants are like ex Navy SEALs too, so they have like real strategy and stuff like that?
00:36:00.000And I could add those sounds in post, but we're big fans of practical, so I'd have my team take apart the guns and see if there's some way they can make it, even though it's shooting the gel, like make it go bang, bang, and then add the effects.
00:36:10.000And we'd have to reskin the guns to look like real guns.
00:36:13.000It would have to be some, it doesn't have to look like real guns because it could be a gun from the future.
00:36:19.000When you think of a zombie apocalypse, You think it has to look like a gun that they grab from some dude's safe that they found in a house, right?
00:36:25.000That's what a zombie apocalypse is to me, yeah.
00:36:31.000So it would have to look like a real gun.
00:36:32.000So that's why I like the shotguns with the beanbags.
00:36:35.000And also, with a shotgun, like you're only going to get so many shells, like you, like as long as you don't have one of those big, like Terran tactical ones that has actually a magazine that can hold like 15 rounds.
00:36:47.000If you can, I think a regular shotgun, like a Benelli, what can you put?
00:36:50.000How many shells can you put in one of those?
00:37:14.000And if you could find a way to light up wherever they got hit, like if you could put them in some sort of a suit where, When they get hit, there's like gel packs.
00:37:26.000There's no way you can throw shotguns at people.
00:38:32.000Like if you shot an animal with a crossbow, you would use a broadhead, which is a big, sharp blade that cuts a giant channel through an animal.
00:38:41.000What those things are using is target points.
00:38:44.000Like that dude in The Walking Dead, it would drive me nuts because he would shoot them in the head and it would just stick in their head and then they'd be dead.
00:39:06.000The thing is, people have lived, humans have lived through arrows through the head like that.
00:39:11.000Accidentally gotten shot in the head with a bow and arrow and with a field tip and lived because it basically just is like a pencil going through your head.
00:41:09.000You'll cover up the shoulders and the arms.
00:41:11.000You give them, like, military style armor, like body armor.
00:41:16.000Because none of this is going to penetrate.
00:41:18.000So if it's a bean bag round, what it is is just like it's basically a bag that's going to, like, Yeah, shoot out of the shotgun and blast you, but I don't, they're not lethal.
00:43:13.000You'd have to have like very strict safety protocols in the set, though, because one of the things, when I was in, when I first moved to LA in like 1994, there was a guy that a friend of mine actually knew who was an actor who was on a set who took a gun that had a blank in it and thought it'd be funny to just put the thing to his head and pull the trigger.
00:43:34.000And he didn't realize that just the actual air.
00:43:38.000Coming out of the gun, if you put it right to your head, is lethal.
00:43:45.000I mean, or like the Alec Baldwin situation.
00:43:47.000Yeah, that was actually probably negligence because it seems like there was an error where they were using like real rounds and then they would take the same guns.
00:44:00.000They would use like real rounds on a range and then take the same guns and bring them to set and they didn't clear everything.
00:44:06.000So I don't know who's responsible for that.
00:44:08.000I don't know what ultimately came out of that, but.
00:44:11.000You're never supposed to point a gun, even if it's not loaded.
00:44:15.000You're never supposed to point a gun at someone, ever.
00:45:05.000And I guess even if you know it's a blank, like having a gun pointed at you as an actor makes you, you know, feel more in this situation, too, probably.
00:46:09.000And then maybe in post, like we'd have a track where the trajectory of where the bullets were, and we could just overlay like the lasers or whatever in post so you could digitally see it.
00:46:19.000But obviously, in the time you were actually filming practically, it would just be invisible.
00:46:24.000You just know if you got hit, if your suit lit up.
00:46:26.000And it seems like you could sync up a laser tag with an actual blank round.
00:46:35.000So you can make the boom and then the laser actually hits the person at the same time.
00:46:50.000All you would do is have, like, sort of a dual trigger setup where you have, as you pull the trigger back, you get the explosion from the round going off, and you also get the laser at the same time.
00:47:52.000And, like, you can tell if, like, a show is, like, for 18 plus or, like, 13 plus, if, like, before they shoot the person or whatever, if it cuts away, right?
00:48:00.000And, like, there's all these little things.
00:48:13.000Or I mean, really, even Netflix, anyone, really.
00:48:15.000Like, it's the biggest no brainer in the history of ever.
00:48:17.000Like, actually, the fact that no one's recreated this is kind of absurd when you think about it.
00:48:21.000But it's also like, if traditional, you know, independent of like the shotgun stuff you're talking about, like traditional people with traditional world views did this, it'd be so stringent and structured and stuff like that.
00:48:31.000Whereas, like, if we did it with like the Beast Games mindset, where it's just like, there's cameras everywhere, they can truly do whatever the hell they want, and it's not like this like guarded thing, and it's an actual abandoned city.
00:49:15.000And so they could technically grow the prize pool to $10 million.
00:49:17.000You put some, like, you know, the UFC people and like Navy SEALs and like these hardcore people, and you tell them like they could potentially share $10 million.
00:49:25.000Bro, they would be trying their butts off those 10 days.
00:50:11.000Like, because if you went to push them or touch them, then you'd be out.
00:50:14.000Be keeping their distance, but even then, it'd get pretty crazy if they're like, because they're obviously they would run and there'd be chase scenes and stuff.
00:50:33.000Yeah, this could be a mad to set the stage.
00:50:35.000It's like an abandoned city, dozens of acres sealed off.
00:50:38.000Like, we could literally build like a wall around it so the seals and whoever the contestants know, like, this is the edge, they're walled in.
00:51:18.000The prize pool in the middle, if the zombies touch it as well, then they lose the money.
00:51:22.000So they're not only defending themselves, but also the prize pool.
00:51:24.000So in the middle of the city, so that's why they have to build a fort around it.
00:51:27.000And then every day, if they complete their crazy task, right, which is distracting them from building their fort, Then a helicopter will drop another million dollars on their prize pool.
00:51:36.000So, then it's like, so episode one, they complete the task before the zombies come at night.
00:51:40.000And then it's like, I come in on a helicopter.
00:53:16.000We'd probably start off that way, but they evolve with time.
00:53:19.000And I'm a big fan of, like, usually when you have, like, people who are playing certain roles, they usually end up going rogue.
00:53:25.000It's really hard to get hundreds of people to do, like, certain things, like, you know, in an unscripted sandbox environment.
00:53:31.000So we would have to constrict them in a way where, like, if we didn't want them to move past a certain speed, we'd probably have to figure out some way to put, like, a chain around their feet or something that.
00:53:38.000Physically, they wouldn't allow them to do it.
00:53:40.000Or, like, if you have 300 zombies going, right, you can't redo it, right?
00:53:44.000Like, if one of those zombies goes rogue and scratch, it's like, I can't reshoot the show, right?
00:53:49.000That's what's so high stakes about the things we do in a world.
00:53:51.000So, we'd have to physically make it where they couldn't do things they're not supposed to do in a perfect world.
00:53:57.000Or, if you have 300 people, if 2% go rogue, that's still six zombies going rogue, which is brutal.
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00:54:11.000Up for years, and now the number one brand for better sex.
00:54:15.000Over 5 million happy men have bought Blue Chew for better sex, and you know what?
00:55:04.000But I think with proper planning, if you really sit down and plan out what the zombies' task is, what it means, and what these people are doing, and what goals are they trying to achieve while they're there and while they're defending against zombies, you've got to give them stuff to do during the day so that they're fully occupied so they can't sleep.
00:58:00.000I'm telling you, like if they built a fort around the money, what you want in the shots is you always want people to be able to tell what they're competing for and like their why.
00:58:09.000And you usually, but you don't want to have to say it, right?
00:58:11.000You don't want to have to say, oh, I'm competing for this money.
00:58:12.000But if you have the money in the background of the shot, Intuitively, viewers will be like, that's what they're competing for.
00:58:16.000So, like a fort built around it where they have walls and they're standing on it and you see the money behind them in the shots.
00:58:21.000Like, intuitively to a viewer, you're going to instantly understand the motivation and it's going to be like, I mean, it will just be so crazy.
00:58:28.000Maybe it's like a super advanced game of hide and seek at night where the people can't talk.
00:58:48.000You know, you have those headphones that you can hear everything else way louder, but when guns go off, it kills volume above a certain amount of decibels.
01:01:04.000Experts, can you search up Mr. Beast Zombies?
01:01:07.000Uh, we have a video on our channel from like I mean, God knows how long ago, seven years ago, where we we did like make like a mini zombie horde, but not like in a simulation like this, just for fun to see how people in public would react.
01:01:17.000And like the it looks disgusting, the things they were able to do, it's pretty crazy.
01:01:21.000Yeah, special modern special effects and makeup artists they could do amazing stuff, man.
01:01:26.000Wait, uh, if you can find like a close up of my face, or like it was like crazy, we we just brought in people for it, yeah, like like that kind of stuff.
01:01:35.000Like, look at my face right there, like, pause it.
01:02:04.000I have this thing where, uh, this might sound like crazy to some people, but when I you can, you know, when you feel your heart rate get elevated, when I Talking about an idea and I can feel my heart rate get all the way down.
01:02:13.000I'm usually like, that's a good indicator that it's like a good idea because it means I'm getting like, dude, this is a good idea.
01:02:18.000I can literally feel, or not anymore, but like a couple minutes ago, I could feel my heart beating because I was getting excited.
01:02:23.000And it's like, that usually almost always correlates with people because if I'm getting excited talking about it, you have to think like a lot of things right now are because of TikTok and reels and stuff, they go viral because of word of mouth.
01:02:35.000And so, like, if just talking about the idea gets someone excited, then that usually means like a lot of people are just going to talk about it.
01:02:42.000And if a lot of people are talking about it, obviously a lot of people watch it.
01:02:44.000And so, That's why I call it kind of like the heart rate effect.
01:02:46.000Like, that's like my number one signal that people are going to talk about this and freaking love it if we try it.
01:03:04.000And it's interesting because it's like combining the Venn diagram of us, right?
01:03:07.000You're kind of representative of the very, like, I don't know, you're like just ability to really think deeply of like what makes it fucking cool.
01:03:16.000And you're really hyper fixating on what makes the zombies cool and like the realistic nature of it.
01:03:21.000And I'm hyper fixating on just kind of the overall set design and things.
01:03:25.000There's like a Venn diagram in the middle where we combine like the two like obsessions and it really like merges together and makes something beautiful.
01:03:32.000And you could also have like not just zombies, you could have like some other things that are out there too that can get people.
01:05:44.000So every day there's new puzzles to solve, and then you're getting fucking tired because you're not sleeping.
01:05:50.000Actually, the escape room is a good through way to do the task.
01:05:53.000It's not like some goofy stuff like move this rock from one side to the other, but like an actual escape room, and maybe the million dollars that win each day is inside.
01:06:01.000So it could be like I drop a volt every day in the middle, and then you have to do a series of things to figure out the combination that are hard.
01:06:07.000And then when you solve it, then it goes on the money pile.
01:06:54.000We did for Salesforce, we did their Super Bowl commercial this year.
01:06:57.000And in the commercial, I hid a million dollars in it.
01:07:01.000Like, basically, if you watch the commercial just with your computer in the commercial, you could win a million dollars.
01:07:05.000And there's like a bunch of random clues and puzzles hidden through it.
01:07:08.000And over, and so the first thing it did, it took you to a website that just like loosely explained it.
01:07:13.000Over 60 million people visited that site and attempted it, but it still took weeks for people to find the million dollars.
01:07:19.000And it was like one of the craziest internet puzzle hunts ever because it would like take you to this website.
01:07:24.000Which would then take you to this other one where you'd have to call a number and, like, it's a four hour voicemail.
01:07:29.000But, like, at the very end, I would say, like, one, two, three, four, eight, blah, blah, blah.
01:07:33.000And if you weren't recording this, you're going to have to listen to all four hours again, hang of.
01:07:35.000And then it's just like sending you everywhere.
01:07:38.000And it's basically like a hundred of the most complex puzzles on the internet.
01:07:42.000And, like, it took this group of really high level puzzle solvers almost an entire month to solve it, even with a million dollars on the line.
01:07:49.000And millions of people were trying it.
01:07:50.000And there's a whole subreddit dedicated to it.
01:07:52.000And so I just basically went on Reddit and I got all the most cracked out puzzle solvers in the world.
01:07:58.000And I was like, If you had unlimited budget, how would you make the most insane puzzle ever?
01:08:02.000And then that's what they came up with.
01:08:03.000And it was like, it's like hard to even articulate the steps on it.
01:08:06.000Like, some of it was, uh, uh, how do I even, I don't even know how to describe it.
01:08:19.000And then other stuff is like, you know, a paragraph of text and you have to like use some old language, like decipher the text to figure out what the words were.
01:08:25.000And so like each puzzle required like a different skill set to like get through it.
01:08:32.000I could think of all sorts of different things you could have these people do during the day, these different tasks, different puzzles that they have to solve.
01:09:34.000Yeah, I know, which is why like tens of millions of people attempted it.
01:09:36.000But it took almost a month for someone to win a million dollars, and like there's a million dollars online, and all you needed to win it was your computer.
01:09:42.000So it was like pretty cool to see like communities form, and like people are doing like daily like podcasts and updates on it of like what the next like step of the puzzle were.
01:09:50.000Because what you'll see in these puzzles too is like, uh, because we also did one years ago.
01:09:54.000I love doing these like online scavenger hunts that with just your computer, you can win a bunch of money, and you'll see like when so like one person will solve a thing, and then hundreds of people will solve it right afterwards because they'll go post it on Reddit or they're working in groups, and so it will be like.
01:10:08.000Stand still at like step 42, you know, no one's there.
01:10:11.000And then you'll just see one person goes on this website that's step 42, and then tens of thousands of people would go there.
01:10:16.000But then as you get closer to the end, you stop seeing that effect.
01:10:19.000They start being more secretive and quiet about it.
01:10:22.000And so it's pretty cool to see like the psychology of how they do it.
01:10:24.000You could have these people completely unarmed in the beginning, and the only way they can get guns is to solve puzzles.
01:10:46.000And maybe, you know, I also think of like fun stuff too.
01:10:49.000Like, we could give them, like, there could be a gun safe or armory in the city, but it's like they have to like break into it, right?
01:10:55.000And that could just be a thing that takes like a ton of time.
01:10:58.000Like, so they have to like go find, you know, I'm maybe one of the contestants we make sure is like certified in like explosives and stuff.
01:11:05.000And there's, they have to like, oh, no, no, no shot of stream platform would be okay with this, but it would be cool if we let them like, there's like mixtures and stuff to make a bomb hidden throughout the thing and they have to go find it.
01:11:14.000And he makes like a Mach C4 and puts it on it and, you know, and then that's how they get in the gun safe.
01:11:18.000But maybe it's more like a, What's that, hack saw or whatever?
01:11:22.000And it's like, you get a safe where if you hack saw it for like 10 hours, you can like break the lock on it and get in.
01:11:27.000So then someone just has to stand there and hold it.
01:11:29.000Or you give people a stethoscope and a book on how to crack safes.
01:12:24.000Or you could spend days trying to get lucky on this safe that is doable, but there's no guarantee you figure it out.
01:12:29.000And having tons of stuff like that, that's what makes it interesting too for the viewer because you're like, I love in these kind of reality shows where a viewer can ask, What would I do?
01:12:43.000Like in Beast Games, when I offer someone a million dollars, but you have to eliminate your friends, sometimes people turn down the million dollars, sometimes people take the million dollars and eliminate their friends.
01:12:51.000And that's an interesting thing to go, Well, if I was in their spot, I don't care.
01:12:58.000But other people see that and they're like, no, like, my integrity is worth, you know, I wouldn't take a billion dollars over my integrity, right?
01:14:41.000But you have to go out at night to find them.
01:14:43.000What would be really cool is if we could find an abandoned city that had like miles away, like some other little location that we could like.
01:14:50.000So they find a map and it's like, yeah, on the other side of those woods, but it's like a 10 mile hike.
01:14:54.000And so could you get there, go grab tons of ammo, and then get back before nighttime?
01:14:59.000And so then that's also like, I'm a big fan of like scene diversity and biodiversity so things don't feel repetitive.
01:15:03.000So then they're going to a different city, but their million or whatever the price pool is still in the other one.
01:15:08.000So you have to go and then come back to defend it at night.
01:15:10.000And so it's like, now you get like, you can like dual cut because you can have the people in the city.
01:15:15.000You have the people journeying through the woods, and it's like interesting to cut back and forth.
01:15:18.000And then, if they go out to that city and they make the journey and they realize it's going to take us 10 hours to solve this, by that time it'll be two in the morning, it's already going to be dark.
01:15:55.000Well, this is what we're doing right now we're what I would call blue skying, and we're not thinking about, for the most part, restrictions.
01:16:02.000We're just thinking about what's great content.
01:16:32.000It would take X amount of time, it would cost as much money.
01:16:34.000And then, like, you know, and then you just go through and figure out what's worth it, what's not, as opposed to, you know, every step of the way, people being like, no, you can't do that.
01:17:30.000But if you're driving around the world and the road and you see a purple cow, you're going to think about it like, why was that cow purple?
01:17:37.000If it's a show you've seen multiple times or a format that's similar, you won't think twice.
01:17:41.000But if it's a purple cow, if it's something you've never seen, then you'll think about it again.
01:17:44.000And that's what's counterintuitive to how, like you were saying, most execs think.
01:17:47.000They think, well, we did this before, it did well, repeat it.
01:17:50.000But it's actually the inverse of how you should look at it.
01:17:52.000And thankfully, that's why with Beast Games, I've worked with Prime Video because they just give us creative control and they're like, you know what you're doing, you can do it.
01:17:59.000But everyone sees that creators are growing bigger and bigger audiences.
01:18:02.000And so a lot of, you know, Every platform on earth is trying to work with them.
01:18:06.000And I can't count the amount of times like a creator's worked with this streaming platform.
01:18:09.000And then, you know, what they have is great, but then the execs start giving notes and it starts to lose a little bit of the soul, a little bit of the funny.
01:18:15.000And then it goes from this like amazing thing to like, it's all right.
01:18:18.000And it's like, it's just so frustrating because it's like you're paying them because they get millions of views of video because they have a core audience.
01:18:24.000And then you're stripping the thing away that got them that core audience.
01:18:27.000And it's like, why are you even working with them at that point?
01:18:29.000And more and more platforms are like waking up to it, but it's just like comical how slow they are to it.
01:18:34.000And like, they should just trust them more.
01:18:37.000Well, it's hard for them because they have to put up so much money, and not everybody's Mr. Beast.
01:20:18.000Two years ago, yeah, they talk fast as hell, dude.
01:20:20.000They're just like trying to corral them.
01:20:23.000It's like, hey, they're super cool guys.
01:20:26.000I last time I hung out with them, I uh, weirdly enough, I they're really into Uno and I, whatever, I like competitive games.
01:20:32.000And I played a thousand dollar game of Uno against them, and uh, so we filmed it for like a little short for them, and um, and I lost, and I was like, okay, well, at least this will be funny.
01:20:43.000And then after they leave to like go back to our show, they're like, the SD card's corrupt, and I was like, oh, what?
01:20:47.000So we need to upload it, so it was just funny because it was like.
01:20:52.000We had this like mini set and we were playing like a really intense game of Uno where we were like slapping cards.
01:22:18.000I think they're a little older, but yeah, in their 20s YouTubers.
01:22:21.000And they make like Curry, just the silliest, goofiest skits on TikTok and Instagram reels.
01:22:27.000And now, you know, and then you watch Obsession.
01:22:28.000It really is like one of the best movies I've seen in a while.
01:22:31.000And it's just like hilarious to see the jump.
01:22:33.000But when you look backwards, it's kind of like Steve Jobs says it's hard to connect the dots going forward, but you can connect them looking backwards.
01:22:38.000When you look back at his skits, they were very well shot and very, you know, like, uh, beautiful.
01:22:43.000And you could, you can, like, kind of connect in your dots.
01:22:45.000I can see how this person made hundreds upon hundreds of these, like, little scenes on TikTok and Instagram.
01:22:50.000And then that led to, you know, to compile a bunch.
01:22:52.000And it was, like, essentially practice for the movie.
01:22:54.000And, uh, it's just cool to see the progression of so many directors going over.
01:22:58.000And what's interesting, though, is when you see these things happen, there's obviously a delay, right?
01:23:02.000Because producing films takes sometimes years.
01:23:04.000And so, like, now that you see all these hits, bang, bang, bang, coming out of the creator space over in traditional Hollywood, then it's not.
01:23:11.000You're not going to see the fact six months from now, but 18 months from now, I bet, I would bet money you're going to see dozens of other movies, you know, made by creators.
01:23:18.000And obviously, these people are going to get more funding.
01:23:20.000And because now everyone's eyes are being opened to like what should have been open a while ago, but that this is what people are watching now, like especially people under the age of 30, they grow up watching YouTube and they're spending, you know, two hours a day flipping through sub 60 second vertical feeds of TikTok, reels, and, you know, shorts.
01:23:37.000Like, I don't watch, besides Christopher Nolan, like, I'm not really going to a movie theater for anything, but when a creator drops a movie, I'm like, okay, I want to see what they did.
01:23:46.000I always want to see what new innovators are coming up with.
01:23:49.000People that are just thinking outside the box, they're not trapped in that sort of weird world of how to make a successful film.
01:23:58.000They have a creative vision, they're just trying to follow it out.
01:24:02.000And people are not limited to whatever genre you know them from.
01:24:05.000Just because someone makes funny TikTok reels doesn't mean they can't make a great horror film.
01:24:33.000Well, it seems like if you're creative, you can be like most people have a variety of things that are interesting to them.
01:24:39.000You know, you like comedy movies, you like horror movies, and just because you make comedies doesn't mean you don't have some good ideas about something that's absolutely terrifying.
01:24:47.000Yeah, and I wonder too, I feel like horror films, it's a little easier to do on a smaller budget because it's like, A lot of it is like the unknown, and you're not necessarily having to show it and suspense and stuff.
01:24:56.000Whereas, like, you know, you don't really see, like, I can't really think of like a sub, like, couple million dollar action film that, like, really crushed because, like, obviously, those are very expensive.
01:25:05.000So it seems like also a good place where you can make something like the difference between a hundred million dollar horror film and like a ten million dollar horror film.
01:25:13.000I would argue, honestly, really isn't that big, right?
01:25:16.000Because it's what depends on what you're doing, right?
01:25:18.000But it's like what makes it good is the premise behind it, right?
01:25:42.000And a lot of the older films that didn't have the kind of special effects that they have today in terms of CGI, there was something better about not seeing the monster.
01:25:52.000Like American Werewolf in London is the best example.
01:27:26.000I just was looking for like fun strategy board games that I used to play a lot of Catan, but the problem with Catan, it's like dice roll.
01:27:32.000And, you know, if you get unlucky, you don't really win.
01:27:34.000There's like games where, you know, there's a skill ceiling where, you know, the best player always wins, which is chess is a perfect example of that.
01:27:40.000But then it gets to a point of like, Well, if you want to be really great at that, it's who spends the most time doing it.
01:27:45.000So, I don't want one that's 100% skill, but I don't want something that's too much randomness.
01:27:49.000I'm sorry, I take board games a little serious because I love strategy games.
01:27:52.000And, like, because if it's too much dice roll, like theoretically Monopoly or Catan, then it's like, who cares?
01:27:58.000It's just whether or not you got lucky.
01:27:59.000So, it's like, I did a lot of research into finding a game where there's a little bit of randomness.
01:28:04.000So, it's not just about all your life, but there is an infinite skill ceiling.
01:28:07.000And so that's where I kind of landed on this game called Dune.
01:28:20.000And then all the characters started to make sense after I watched the movies.
01:28:22.000After I've been probably a thousand hours into the game, I was totally backwards on the IP.
01:28:26.000But, anyways, because we were talking about talking to one of the top players, he makes YouTube videos on it.
01:28:32.000And I was kind of curious what he would do if he was in certain positions as me.
01:28:38.000So I just took all the transcripts of 100 of his YouTube videos and I just put it into Gemini.
01:28:44.000And I was just like, hey, You know, respond to me based on how this person would and talk to me like this person would, and like, what would this person say in this scenario?
01:28:52.000And then when I was like playing a game, I just asked the questions, like, the player's name's Dino, whatever.
01:28:58.000And I'd be like, what would dino.io do here?
01:29:01.000And it was pretty funny because it would respond just like him because it had so many like words from all his videos, like dozens of hours.
01:29:07.000And it was, and like, I know one of Dino's friends, his name is Che.
01:29:12.000And I was like, would you take a bullet for Che?
01:29:14.000And Dino's like a very analytical guy.
01:29:15.000And like, the AI was like, well, It depends.
01:29:28.000And then so I would put it where it was on a Discord call, and like, Dino, we would be playing.
01:29:33.000And then I'd ask a question, and I'd be like, no, actually, Dino, don't say anything.
01:29:36.000And I'd ask Dino.io, and it would respond exactly how he would respond in most of these situations, because it had so much like contextual relevance from all his live streams on his YouTube channel.
01:29:50.000So, talking about the robot thing, I just wondered too if you put a pendant around someone's neck and you just recorded them talking for a week or two, and then you just fed that into an LLM, and then you were like, hey, talk to me like this person talks.
01:30:01.000You could have that, whatever Asian robot you're talking about, you could have it literally talk to you like some other human, right?
01:30:08.000Because it's interesting too, because I was like, hey, give me a breakdown of Dino's speech.
01:30:12.000And it was like, hey, 0.15% of his words are um, around 0.3% of what he says is like, it gave me like a full breakdown of the last 100,000 words he said.
01:30:21.000What percentage they are, how he typically structures his things.
01:30:23.000Like, if you put him in a stressful situation, he'll like kind of respond more like this, but if it's more chill, he'll use this vocabulary.
01:30:29.000It was like really cool, but also scary because I was like, man, I have a lot of me talking, right?
01:30:35.000Like this podcast, theoretically, people could just take dozens of hours of this and just make like a little Jimmy.io.
01:30:40.000And it's enough where it can pick up on my speech patterns and how I would respond to certain situations.
01:31:08.000It's like, You know, if you lost a loved one or something, and then yeah, I know, but that's pet cemetery talk, yeah.
01:31:13.000But if someone's like really grieving, they might, you know, do it because they want some normalcy back or something, probably feel empty and hollow and even creepier.
01:31:21.000You have a robot that's pretending to be your husband, yeah, yeah, fuck off, that's crazy, I know, but it's just, I don't know, these next few years are gonna be crazy, man.
01:31:30.000Everything's developing so rapidly, and yeah, it's just, I, yeah, it's uh, 2036 is gonna be completely different than 2026.
01:31:38.000I know, isn't that there's never been a time where.
01:31:41.000The future is so uncertain where no one can give you a really accurate map of what 10 years from now looks like.
01:32:12.000I just like that some of the people I see working on, like you know, augmented reality glasses, and like where you know, like there's animes where people get trapped in video games and stuff like that.
01:32:21.000And I could really see, like, you know, with AI advancing and with more and more compute, where you could just you know put on a headset and live in a video game, and you could literally just generate whatever the world is you want in literally, like you know, 10 years from now, potentially just real time generate the video game you want to be in and cater it to what you like.
01:32:38.000And obviously, with humanoid robots just skyrocketing, I mean, it doesn't take a genius to see well, with intelligence, you know, computer intelligence getting better.
01:32:46.000And humanoid robots, all these just tens of billions of dollars pouring into it.
01:32:49.000They're obviously someone's going to figure out how to merge them together.
01:32:52.000And yeah, I mean, 10 years from now, we're definitely going to just there's going to be humanoid robots and so many things that now would seem weird as hell.
01:32:58.000But 10 years from now, we'd be like, oh, it's normal.
01:33:00.00010 years from now, you're going to have a show where people have to figure out whether or not someone's a robot or a real person.
01:33:06.000I would say 10 years from now, that would be five years from now, probably 10 years from now.
01:33:11.000I feel like that would just be like, you know, is this a rock or an iPhone or whatever?
01:33:15.000Like, no, they're just going to be normalized too, especially like younger people, like younger kids who.
01:33:19.000Grow up with Chat GPT and AI and stuff like that.
01:33:22.000It's like, it's just intuitive to them, you know, to use these things or, um, as opposed to other means.
01:33:28.000And so it's just like, as that generation, you know, grow, once they become a thing, then give it a couple years for people to get used to it and normalize to it.
01:33:34.000And then, you know, it's not going to take that long.
01:33:36.000It's going to be very, very, very weird.
01:33:41.000It's like, and it's also like scary because you don't know the implications, like whether it'll be negative, positive, you know, some people will be negative for other people, probably positive, right?
01:33:49.000You know, um, Like, if you're a VFX artist in media, you'll probably be able to spend more time doing cool stuff and creative work and less time like going frame by frame and like, you know, like no one actually enjoys like rotoscoping someone's hair and like, you know, so you can, you know, remove a background shot or whatever.
01:34:06.000So, like, for certain people like that, ideally, you know, it'd allow them to, you know, instead of you just, you know, draw a circle around them and then it just collapses on them and AI just figures it out.
01:34:15.000So you're not going, you know, frame by frame and drawing around their body and it does that.
01:34:19.000And you can spend more time doing actual like creative fun work, you know, and hopefully that's where it goes and not to the point where.
01:34:25.000You just don't even need the person entirely.
01:34:26.000But it's like anyone's guess where the puck ends up stopping, you know?
01:34:30.000Yeah, it's going to be real weird, man.
01:35:06.000I listened to your podcast with Mark Andreessen, and I do like what he said, or not like, but it's just interesting when you pointed out that, like, you know, AI is the smartest doctor in the world, is the smartest blank in the world, is the smartest of everything, right?
01:35:16.000And typically, you know, billionaires like him would be only have limited access to these high level professionals in each industry, but now it's essentially democratized that and everyone has access to the smartest person in the world in each of these industries.
01:35:28.000And so it is pretty interesting because if it is not omnipotent, but all knowing and knows all these things, like, it's like scary because it's like we don't want, as a human, I'm like, no, I don't want to make those decisions.
01:35:38.000But if you like, Purely take emotion out of it logically.
01:35:41.000It's like, well, would you rather a human with flaws that could do something fairly bad or this thing that has a lot more context and you know, knowledge and experience?
01:35:48.000You say you want an experienced person making a decision.
01:35:50.000Well, technically, this has the experience of everyone ever in history on the internet, right?
01:35:54.000So, yeah, but it's also, I don't even know, man, it's crazy.
01:35:57.000But hopefully, for the most part, right now, at least it seems like it's allowing people to do less like busy work and less things that they don't enjoy and focus more, at least in media, what I'm seeing, focus more on things they.
01:36:10.000They do enjoy, like I was saying, like the example of not having to roto every single frame on a body or you know being able to pre visualize scenes or or whatever.
01:36:17.000So, I it's like it seems and everything I'm seeing, and maybe I live in a bubble on Twitter, it seems like it's not killing that many jobs yet, but not yet, yeah, but it could.
01:36:27.000But the idea is that it could also provide so much wealth for everybody that we no longer have to think about money in terms of like you need food, you need shelter, like, yeah, like this is universal high income, is Elon's.
01:36:43.000He thinks that literally people are not going to have to work anymore.
01:36:46.000Then the problem with that is like, then you run into human nature problems.
01:36:49.000And so we have to teach children how to pursue their interests rather than how to just worry about having a job to feed themselves.
01:36:57.000And so then you have to give them motivation.
01:36:59.000So you have to explain to them at an early age that going after tasks, completing tasks, doing things that are difficult and challenging is actually exciting and fun.
01:37:09.000And then we're going to have to reward people based on that.
01:37:12.000And it's just to figure out like what incentivizes people.
01:37:16.000To do things because if they don't get incentivized, and then we also have VR and AR and games that you can play all day long that are way more exciting than real life.
01:37:27.000That you don't want to just take your government money and play Call of Duty all day, yeah, especially if it becomes VR Call of Duty, exactly.
01:37:33.000That's where it's going to get hard because I think of like how addicted to video games I was when I was a kid.
01:37:38.000I mean, still to some degree now, but like, and if it was in a headset and like a completely different world, like, oh my gosh, like my poor mom, like, good luck getting me out of that.
01:37:48.000Stop staring at a screen and making Call of Duty YouTube videos and playing Call of Duty when I was younger.
01:37:52.000And, you know, but if I was like actually in a headset, oh, and all my friends are on it, you know, and then you take it off and now you have freaking homework and like real life stuff.
01:38:01.000And like you went from the most overstimulating, beautiful, different utopia world where everything's amazing and you're with your friends and you're having fun.
01:38:09.000And then you take it off and you're back in like real life, which sucks.
01:38:12.000Like that's like a whole different level of addiction than like current video games would have.
01:38:16.000And I mean, I don't know what the timeline is on that stuff, but it's clear that that's going to happen in our life.
01:38:29.000There's no way to stop it, it's going to happen.
01:38:31.000And that's sandbox VR, but times a million.
01:38:34.000If you go to play those games, you're in a small room that's like a part of a giant warehouse where they have these things set up, and your room is, you know, like 50 feet by 50 feet, and you move around in there and you do a bunch of stuff.
01:38:47.000But if this is an actual fucking warehouse, you have physical boundaries that exist, and then you're in a virtual space where as you're walking, it looks like the actual ground that you're walking on.
01:38:59.000And you're involved, you won't be able to tell.
01:39:53.000I remember when I was younger, I'd play like this game called Wizard 101.
01:39:55.000It's like World of Warcraft, like an MMORPG.
01:39:57.000And like, there are definitely times in my life, maybe there are short periods where like when I was a young kid, like my character in that game definitely mattered.
01:40:05.000Pretty similar to like me in real life.
01:40:07.000Like, I was really hooked, you know, on that game.
01:40:09.000And so, like, I could see it, like, you know, where people, like, look at people who've dedicated their entire lives to World of Warcraft.
01:41:16.000I mean, yeah, with compute growing and growing, if someone figured out how to harvest the energy of a single star, then maybe that's what this is about.
01:41:22.000As we grow older, technology becomes crazier and crazier, and it reaches some sort of a tipping point while we're alive, and this is the end of the game.
01:41:34.000Some actual civilization similar to us, but then they just wanted to, they lost, you know, like how we lost a lot of our ancient history, they did too.
01:41:40.000So this is a simulation to see how did we come to be with all this stuff.
01:41:45.000And so, yeah, I mean, Yeah, if you're harvesting the energy of a sun and you have all that compute, I mean, look at what we're currently able to do with just data centers on the planet.
01:41:52.000Like, it's not far fetched to think you could have someone put a headset on or whatever and simulate, you know, trillions of things.
01:41:58.000Not just that, but then there's the reality of the structure of the universe itself.
01:42:05.000Like subatomic particles acting differently when they're observed.
01:43:12.000I mean, but that is like an interesting thought experiment.
01:43:15.000And like, because like to those people, it was, you know, actually a random memory I just got too.
01:43:21.000We also did a video where we helped a thousand deaf people hear again.
01:43:25.000And a lot of them, it was just giving them like really, really advanced hearing aids and that, you know, and they just hadn't heard in years.
01:43:30.000And there's this one scene we did where, Um, a guy had a newborn child that was like a couple years old, but was deaf since the child was born and had never heard his child.
01:43:39.000And so, we put it in, and it like really, really amplified sound where he could actually hear.
01:43:44.000He hadn't heard sound in God knows how long.
01:43:46.000And then, the first thing he heard is we had his child just say daddy, and he like lost it.
01:43:51.000That was the first word he heard in years, and it was the first time he ever heard her.
01:43:54.000And I don't even know why that memory popped in my head.
01:43:57.000But yeah, that was like one of the most special things we've ever filmed was like.
01:44:02.000That moment right there, I was like, wow, that's crazy.
01:44:05.000Yeah, we assumed that the senses that we have detect everything that's around us, but we know that's really not true because they're so limited just in terms of our ability to see things, right?
01:44:16.000We see more things with the microscope than you can with the naked eye.
01:44:19.000And we have no idea what the senses are missing.
01:44:22.000And all you have to do is ask yourself if you were those people and you didn't have other people around you telling you, you wouldn't have known.
01:44:27.000Like, you would have thought that was reality.
01:45:36.000Because your body's letting you know, like, this is toxic.
01:45:38.000Whatever you're breathing in is not normal air.
01:45:42.000Environmental poisons would be a problem.
01:45:44.000But other than that, regular life, if you lived in a contained, safe environment, like most cities, most offices, most places that people work, it's not that big of a deal to lose your sense of smell.
01:46:10.000And it's like, I do, like, one thing I've noticed, it's interesting because, like, I started making videos when I was 11.
01:46:17.000So my entire life is on the internet, right?
01:46:19.000And like my puberty, every development and stuff.
01:46:22.000And I look at that, our old podcast, and like, it is so like brutal.
01:46:27.000Like, I have borderline autism on this one subject.
01:46:30.000And it's like, I was so one dimensional back then because I was just young and I'd only ever done one thing.
01:46:35.000It's just so interesting because it's like, if someone were to theoretically search Mr. Beast Joe Rogan and they, you know, if they clicked on either one of these podcasts, it'd be two completely different experiences.
01:47:00.000And last time when you would ask me about movies or you asked me about self-care, all these things, every, because I was listening to it on 3XV on a car right here, every single thing I was like, I don't know.
01:47:14.000And I blocked everything else out of my world, which is interesting because I actually think that wasn't a positive, right?
01:47:20.000I think if I consumed more other mediums and culture, it would have been better inspiration.
01:47:23.000I would have been a better storyteller.
01:47:24.000So I actually don't think it was a good thing, which is why I've like since then opened up and like, I let more things into my mind.
01:47:30.000If I could push back on that, though, I think it allowed you to be hyper successful because you were so focused on it that I think it really worked out to your benefit.
01:47:40.000Yeah, no, I think that the hours put in, yes, but it's like instead of consuming four hours of YouTube a day, allowing myself to occasionally watch a movie, I think I would have been more tapped in and understood how to tell stories.
01:47:50.000Well, you were younger, and that's a part of the process.
01:48:04.000You were like, you would like change the subject on certain things, and then I'd instantly bring it back to the one thing I knew, like YouTube data.
01:48:11.000And like, I could like tell that I didn't even know, and I would just be like, oh, yeah, that thing.
01:48:30.000And what's fascinating though is clips don't have context on the time range, right?
01:48:34.000And like, you know, so like, whatever, a clip from the podcast we did years ago.
01:48:38.000I'll see on my feed, or it'll just randomly start going viral.
01:48:41.000One of them now, and like, um, and like sometimes it'll be things that, like, you know, I've grown up or I don't like necessarily agree with, or whatever.
01:48:49.000I speak differently, but because they're not like time stamped, it's like interesting because a clip from something you did years ago can randomly go viral now, and people won't even know that it's like years ago.
01:48:57.000And it's so fascinating because they just like pop off, and it's like more people are going to listen to this podcast through like random clips, probably 10, 15 times folds, than like actually going on Spotify or wherever you posted items.
01:49:11.000It's so interesting because that's like the new form of culture, especially for younger people sub one minute ish vertical content, you know, that they swipe through the feed.
01:49:22.000But it does inspire people to listen to the whole thing.
01:49:25.000And only a certain percentage of them will do that.
01:49:28.000But it's like that's a thing with sporting clips.
01:49:32.000Like you see the game winning touchdown, you watch that, it probably gets watched more than the actual full game.
01:49:39.000I saw a survey of like 56% of people now prefer to watch a sporting event through clips as opposed to like the actual thing.
01:49:46.000Well, I guarantee you that's the case with the UFC.
01:49:48.000Because I know for the UFC, when they analyze the performance of a show, like how many people watched it on Paramount Plus versus how many people consumed it on TikTok.
01:51:00.000Well, you know, they were going to do Elon Musk versus Mark Zuckerberg in the Roman Coliseum, but it was going to cost $150 million just to secure the venue and set everything up.
01:51:27.000This guy that I know, Dave Camarillo, who's a world class coach, who's a Brazilian jiu jitsu black belt, judo black belt, has been training him.
01:51:35.000Like, he's training really hardcore people.
01:51:37.000Well, because I don't think he'd care if I told the story.
01:51:40.000Like, the first time I talked to him years ago, like, you know, we just shooting the shit, chatting.
01:51:45.000And then, like, at the end of it, he's like, Yeah, you want to come train MMA or whatever at my lake?
01:51:50.000And I was like, Oh, no, but I appreciate the offer.
01:51:55.000But it's just like, instantly, like, that I could tell that's like his way of like bonding and building friendships.
01:52:00.000And it, Like, yeah, he just like, he was being very serious.
01:52:03.000Like, he wanted to roll, and I've never done that in my life.
01:52:22.000Well, the way you could tell that it's not fake is watching him train, because there's no way he could be that good if he's not actually putting in the time.
01:52:29.000Because even his striking, his jujitsu, all that stuff is like, it's.
01:52:49.000So he's definitely really, every time I listen to whenever you have a podcast and you talk about the UFC and stuff like that, it always makes me feel like I feel that masculine urge to go train and do it, but it's like, I wish I could fork my life and have like, One where I keep going down this path of just grinding 18 hours a day and building all these companies, and then another where I could like pursue fun stuff like that and like because that would be fun.
01:53:13.000Like, to well, how old are you, Jimmy?
01:53:40.000I think you, as humans, we build the patterns and stuff.
01:53:43.000And I've been working so many hours every day for so long that it's like literally ingrained in me that it's hard to ever really imagine a world where it shuts off.
01:53:51.000Because you have to think, I started when I was 11.
01:53:53.000So basically, now all I really do is just work, whether it's building companies or making content.
01:53:58.000And another 10 years from now, that would be essentially 20 years straight of training my nervous system of like, this is what you do all day, every day, like constantly being in war mode, obsessed with it.
01:54:06.000So it's hard to envision a world where I could ever shut it off.
01:54:23.000I think in this December it's 17 years.
01:54:25.000So it's basically we've been on these parallel paths.
01:54:28.000You know what would be funny is if, like, envision like 17 years ago you had 11 year old me sitting here and then you sitting there and like comped it to today.
01:55:13.000It's like, even parents now, like, you know, they're like, do it.
01:55:17.000And they realize that while being a content creator, you learn a lot of different skill sets and it teaches self agency, et cetera.
01:55:21.000But back then, I mean, it was like, you're batshit crazy, very frowned upon.
01:55:26.000And like, so it's so funny to see how that changes because like, You know, it's the number one most coveted job in America right now.
01:55:31.000Like, if you were to go survey like 100 random teenagers, a lot of them, a good chunk of them, would say they want to be a content creator.
01:55:37.000Maybe not specifically a YouTuber, but between TikTok, Instagram, influencer, like, you know.
01:56:10.000And it's so interesting, too, to see, like, you know, as YouTubers and stuff first started getting big, like, they all used it as launch pads to jump to Hollywood.
01:56:18.000And then it's like the ones like me who are just like, who really cares?
01:56:21.000You know, like, just stay over here and focus on YouTube are the ones that are the biggest.
01:56:46.000Well, it's something I think about too, which is a message I feel like a lot of people need to hear because a lot of people don't realize that, you know, not everyone can make tens of millions of dollars or maybe be as successful as you or I can.
01:56:59.000But I do believe most people, if they, you know, find something they like, Put in a lot of hours, like a ridiculous amount of hours, consume, you know, basically everything's available on the internet now, consume all knowledge available on how to be good at certain things and then, you know, do a thousand iterations on it.
01:57:15.000Then they can come out the other side and do it for a living.
01:57:18.000Like, I feel like they're, but most people aren't exposed to that kind of, I mean, to be honest, rhetoric.
01:57:23.000Like, they think still, you know, their parents went to college, God, that's how you get a job.
01:57:26.000And so a lot of people today, because obviously your parents educate you and teach a lot of these things, and I'm not saying college is bad, just think it's the same pathway.
01:57:33.000And then they get in a lot of debt and they don't fully realize that, you know, if you just like, There are like, you know, certain content creators that might blow up in two years, and there are others like me that take 10 years, and it's just like a distribution chart, and, you know, probably the average somewhere in the middle.
01:57:46.000And you just have to, like, there's no, like, set time frame you can give yourself.
01:57:49.000But if you're surrounded with other people obsessed with the certain thing you're obsessed over, whatever it is, you put in 10,000 hours, and in those 10,000 hours, you do a thousand iterations, and you consume all knowledge available on it.
01:57:58.000It's like, you know, the better you do it, the further to the right, like the two year mark you'd be of being able to do it for a career.
01:58:04.000But, you know, it's sometimes it will take longer, and you just have to give yourself enough time in it, but eventually you can make it happen.
01:58:10.000And I think that just, More young people need to hear that really because they just don't even really, the dots don't connect in their mind that that's really even an option, right?
01:58:18.000Well, it's a completely new career path, right?
01:58:21.000And the only way that people really can get a map of the territory is from someone like you who's gone through the very early days of it.
01:58:28.000And they could show, hey, not only is this guy successful, he's fucking hyper successful.
01:58:40.000But I would argue it's not even just for content creation.
01:58:42.000Like, if you wanted to be an accountant or really anything, it's like just put in a lot of hours, do a lot of iteration, surround yourself with great people, and obsess over it.
01:58:55.000It's just, it's average and statistics.
01:58:57.000And just give yourself enough time frame.
01:58:59.000And like, it's hard to, again, I'm not saying you'll make tens of millions of dollars, but if you want to do that thing for a living, if you follow those, you know, traits, like, it's going to happen eventually.
01:59:10.000Well, you have to be process oriented, not goal oriented.
01:59:12.000You know, the process is getting better at stuff.
01:59:15.000The goal of being financially secure comes with it eventually.
01:59:19.000But if you think, I want X amount of money, well, that's what you're going to think about.
01:59:22.000You're not going to think about the actual thing you're making, so it won't be as good.
01:59:52.000Someone has to ask you to go with them on the road and then you wind up getting mentored by another comedian, which is nice because they usually need opening acts.
02:00:00.000But what we set up at the comedy club, we have a real creative director, this guy Adam Egid, who is the creative director at the comedy store, the talent coordinator.
02:00:08.000He watches all the open micers and he finds people that are good.
02:00:11.000We have two nights of open mic nights, and then we have Kill Tony.
02:00:15.000So we have Kill Tony, the show, which is every Monday, where these people pull a random name out of a bucket and you have a show.
02:00:21.000Phenomenal show if people don't watch it.
02:01:22.000We wanted to set up, like, a real pathway where these people can, you could see, hey, other people like Cam Patterson, he was a doorman at the comedy store and now he's on Saturday Night Live, or a doorman at the mothership, rather.
02:01:57.000Well, because it's different skill sets, right?
02:02:00.000Like being able to get attention and get in front of people might be a different skill set than being funny and being able to make them laugh and the things that make a great comic.
02:02:07.000And so it also makes it a little straightforward for people who might be just world class in one comics, but.
02:02:12.000They don't know how to scrounge up enough money to travel the world and do all these things and smart enough to figure it out.
02:02:16.000And so, like, handling that part, because at the end of the day, like, as a viewer, I just want to watch funny people, right?
02:02:21.000There's also, you have to be able to see other people who have done it already and how they did it.
02:02:25.000So, because of a guy like Cam Patterson who goes from being a doorman at the mothership to now being on SNL, people see it and they go, oh, it can be done.
02:02:53.000Yeah, but I mean, doing road gigs and doing whatever you can.
02:02:56.000Guys are barely getting by, but that's the key.
02:02:58.000It's like you got to know that it's possible.
02:03:01.000And before someone like you became, you know, a real content creator, imagine just trying to explain to someone what your YouTube show was, what your goal was.
02:03:14.00015 years ago, you sitting down with someone when you're 13 years old and trying to explain, I want this show to have hundreds of millions of subscribers.
02:03:24.000I want billions of hours consumed worldwide.
02:03:28.000I want it to be like one of the biggest shows in human history and I'm going to do it on YouTube.
02:03:35.000They'd be like, You're out of your fucking mind.
02:04:17.000Or, I mean, I don't know if it's factually, but it's like millions of people over the next 10 years that will, you know, find a job, you know, being a creator or working for creators, right?
02:04:25.000I know, I mean, dozens upon dozens of creators who are hiring dozens of people each.
02:04:30.000I mean, they're, you know, these creators, hundreds of thousands of people are going to become creators themselves full time, and those creators are going to hire millions of employees over the next, you know, decade or so.
02:04:37.000So even if you, which is what I see, a lot of people who try to become a creator who end up failing, they end up being phenomenal, you know, partners or employees for other creators, right?
02:04:46.000And the space is growing so big and there's just so much demand for it because not everyone who did stuff in traditional Hollywood.
02:04:51.000You know, acclimates as well over here.
02:04:53.000And so there's just so much, like, everyone I know just needs like five or six people.
02:04:57.000So it's like, it's a pretty useful thing.
02:04:58.000And it's like almost like the equivalent of getting a college degree, right?
02:05:01.000If you're a teenager now and you put in 5,000 hours, 500 iterations, you obsess over this thing, blah, blah, you come out the other end.
02:05:07.000Even if you don't make it as a YouTuber, you now know how to edit.
02:05:39.000It's growing and it's not slowing down.
02:05:40.000It's growing more and more and more, which is what I said would happen, you know, last time I was on here and what I still believe.
02:05:45.000Like, I don't think these things have peaked.
02:05:47.000I think they're going to keep growing.
02:05:48.000And, you know, it's just what younger people use.
02:05:50.000They've never watched television, which is obvious to me and you, but, you know, but to some older people who still watch, you know, news and get it through there.
02:05:57.000It still blows their mind that they're like, they've never used cable.
02:06:00.000And it's like, a 15 year old right now, outside of watching an NBA game or an NFL game, has never used cable television.
02:06:09.000Like, they're like, sometimes when I'm talking to a younger person, like, if I'm trying to get a gauge of what do you think of our new video, like, I'll just ask, have you ever watched cable television to see what they say?
02:06:54.000Like, no one is going to sit and watch CBS.
02:06:57.000What's even crazier is you would have to pay money to, like, you'd have to pay, like, $50 a month for cable to then have, like, 33% of what you consume be ads, which is a higher ratio than when you watch YouTube, which is free.
02:07:10.000And then you wonder why people are moving in hundreds of millions of droves over to this.
02:07:14.000New form that's just like, yeah, and then there's podcasts, which is like, how many podcasts are there now?
02:07:21.000Oh, millions, obviously, but how many successful ones?
02:07:23.000Yeah, obviously, there's millions, but but I mean, the barrier to entry is the lowest, like, at least what you're doing is complex.
02:07:30.000Yeah, you know, it's, I mean, you've created a show, you have game shows, you have charity shows, you're giving away stuff, you have a bunch of crazy things you guys do, you have tasks, you have to plan it out.
02:07:41.000Yeah, podcasts, you're just sitting down, like, we talk for.
02:07:44.000Five minutes before we started this podcast.
02:09:01.000We were talking about these temples in India, and I've been down these multiple rabbit holes about these temples that they carved out of a single.
02:12:12.000The rough data is 8 to 12 million professional content creators.
02:12:16.000200, 300 million people identify as content creators.
02:12:20.000So, out of those, which kind of makes sense that, you know, a small percentage of them are going to be able to figure out how to make a living entirely off of it.
02:12:27.000One analyst estimates that about 4% of creators are professional, meaning they treat content creation as their main job and earn a full time living.
02:12:45.000There's a bunch of people try it, and a small amount of people actually, like if you think about how many people.
02:12:51.000If you go to an open mic night in stand up comedy and how many people are actively participating in open mic nights where they visit one or two open mics a week, and how many will eventually become professional stand up comedians and make a living off of it, you're probably in the same range of like 4% or something like that.
02:14:01.000Well, it's what I used to call the creators would back in the day reach like 5 million subscribers.
02:14:06.000And then it was a real inflection point that I would notice where they'd either keep growing or that's where they'd start to teeter off because it's around the time where they'd start to make good money.
02:14:14.000And it's either like, okay, now they have a house, they have a car paid off.
02:14:18.000And like the ones that were really money motivated, they kind of got that security.
02:14:21.000And so that burning fire that was pushing them to do crazy things, like kind of started to die off.
02:14:28.000Like for quite a few people, it's around that range is where you see like your favorite creators start to get lazy, upload less, not.
02:14:33.000Put as much effort and not care as much.
02:14:35.000And so, but yeah, I never really had any of that.
02:14:38.000I just like, you know, I mean, like I probably talked about last time we were on here, I used to live in an apartment that I would share that was $720 a month, so like 360 rent.
02:14:45.000And I drove a 2006 Dodge Durango that cost a couple thousand bucks.
02:14:49.000And I just didn't have any liabilities.
02:15:26.000So I don't think it's like she was doing anything wrong.
02:15:28.000By all purposes, like she was doing the right thing.
02:15:31.000It's just, so you also have to overcome that pressure as well.
02:15:34.000Cause there's so many forces around you where even if you believe in yourself, all it takes is one person like saying something like, That puts self doubt in you, and then you're like, okay, you know.
02:15:43.000If you really want it, just keep your liabilities low, like live below your means.
02:15:46.000And that way, it's like, you know, it's a little easier to be riskier if you aren't, you know, have all these things you got to afford because what really changes if you fail?
02:15:56.000But there's something that happens also to people where just the constant grind of work diminishes their enthusiasm and they lose their perspective.
02:16:05.000They lose this perspective of, God, you're so fortunate to be able to do this.
02:16:22.000Sometimes I get hit with that where, you know, it'll be a late day of shooting and I'm in an airport and, you know, a bunch of people are following me around and filming me.
02:16:29.000And I'm like, ah, you know, and you get those thoughts in your head where it's like, is this really the life I wanted?
02:16:34.000And you like start to like be like, ah, you kind of regret your decisions.
02:16:37.000But then you got to like snap out of it and you're like, okay, like the small subset of time, yeah, it might be brutal, but.
02:16:42.000For the most part, I'm doing dope stuff.
02:16:44.000Like, I'm in the pyramids, I'm in the Roman Colosseum, I'm doing like beautiful, amazing things.
02:16:50.000And it's like, and you just have to, I think it's very important you're around people who, like, you, if you have a group of people around you who, when you get in those negative thought loops, encourage it and help you spiral, then it's bad.
02:16:59.000But if you have people who are, and which, you know, not everyone in my spot position has like people who are, you know, willing to tell them how it is, right?
02:17:06.000Who are just like, bro, grow up, like, it's fine, you know, this will be done in 20 minutes and then, you know, your life's pretty good.
02:17:11.000Like, you, you don't, it's, it's like a, It's a weird thing.
02:17:14.000Like, you really, because, like, I've had some of those conversations with people where I give them the perspective, and I can tell, like, they haven't had that perspective fed to them in a very long time.
02:17:21.000And you can, like, see it in their eyes.
02:17:23.000And it's like, yeah, you really need some, like, better people around you because you feel like you're, like, spiraling in these, like, really weird thoughts.
02:17:29.000But, like, if you look at it objectively, it's not as bad as you think.
02:17:32.000That's the really difficult resource to acquire being around positive people, powerful people, people that really get things done, and people that are motivating and people that are really exciting.
02:17:43.000That's, Because so many people half ass things.
02:17:46.000So many people do just enough, just barely enough.
02:17:50.000You're supposed to go all the way, you go three quarters of the way.
02:17:57.000But if you're around someone who really gets after it and really is enthusiastic and really is powerful and very positive, then it's contagious.
02:18:15.000Like, even at this stage, like I say, for newer, younger entrepreneurs or people trying to be content creators or friend groups, everything, even at the stage I'm at, it really is because you are like you think, speak, talk, act like the people you're around.
02:18:25.000And like they say, show me the five people you're around the most, I'll show you what your future is.
02:18:28.000And it, It applies at every level, you know.
02:18:30.000Yeah, so my friend Brian Simpson has a great saying.
02:18:33.000He says, You can't be your own boss and be a shitty employee.
02:18:39.000So, if you work for yourself, if like you're the one who's out there doing it, you're like, So you don't work for anybody, but you also can't be a lazy, half ass employee.
02:19:09.000And I think one of the things that's really powerful about this time, as opposed to any other time in history, is that there's so many conversations like this where you get to hear from a guy like you who is doing that.
02:19:20.000So people, young people who are listening to this right now, they listen to you like, fucking Mr. Beast is just getting after it, man.
02:19:41.000And so you get examples outside of your own personal social circle because maybe they don't know a Mr. Beast.
02:19:47.000Maybe they don't know someone who's out there doing whatever they want to do with their life, but they get examples of it online and they can listen to these people talk and they get inspired.
02:20:06.000And I can like go on top of it to say, because I agree, I don't think enough young people get exposure to this kind of mindset that, you know, it really is time, friend group, you know, iterations on certain things and consuming all knowledge available.
02:20:35.000But if you look at statistically the average, right, the person listened to this, you're not going to.
02:20:39.000Be this one in a million freak outlier.
02:20:40.000Statistically, you know, if you want to make a good income doing something you're not currently doing and you're not currently very knowledgeable in it or have much experience, it's just those four things find those people, put in the time, do.
02:20:50.000But it's like if you just listen to every Joe Rogan podcast, you're not going to be a great podcaster.
02:20:56.000You would have to go do an example of that would be do 500 mock podcasts while also consuming all of Joe Rogan's podcasts, right?
02:21:01.000So you're doing both while also consuming all knowledge available about podcasts while also surrounding yourself with other people who want to be podcasts.
02:21:07.000And then, yes, this podcast might have blown up in a year, but.
02:21:10.000Statistically, that's not going to happen, right?
02:21:11.000You have to give yourself, like, the average might be four or five years.
02:21:14.000And some people, like me, take 10 years.
02:21:16.000And you just have to be so in love with the journey that you're cool with it.
02:21:19.000You're just like, I'm just going to do it till it works out.
02:21:21.000And, you know, it could be as soon as this.
02:21:23.000More than likely, it'll be here, but there's a chance it could be there.
02:21:26.000And if that freaks you out and scares you, then you probably don't love it enough.
02:21:30.000But if you're like, well, I'll have fun while I'm doing it, then yeah, do those four things over the long horizon.
02:21:34.000And, you know, again, you probably won't make $100 million, but if you want to make $100,000 a year or whatever, it's, Not out of the realm of possibility.
02:21:42.000And just those sentences alone, for a young person, when they hear it, it opens like a third eye in their mind where they've just been told their whole life go to college, get a job.
02:22:07.000You might win the lottery, but the odds are very low.
02:22:09.000Or you could find a bunch of people that work really hard, and what did they do?
02:22:12.000Well, they just kept working hard and they figured out what it is they do and they made money.
02:22:15.000Like, yeah, that's probably more likely.
02:22:18.000So just go in the general direction, and who knows, along the way, you might hit it quick.
02:22:23.000Something might happen really quick, or you might figure something out and you might be an outlier.
02:22:27.000But, The point is, the process is available and the process is available to anybody.
02:22:31.000You just keep doing something, you'll get better at it.
02:22:34.000Be objective, be self analytical, like recognize what you're doing wrong and what you're doing right, and get better at it and constantly try to improve.
02:22:41.000And just because something doesn't exist as what is your occupation, you know, in a form from 2001, doesn't mean it's not a real job, you know, and just because you can't tell people, you know, if I told people at a cocktail party in 2009 that, oh, I'm a podcaster.
02:23:35.000Once you adopt this mindset, though, then the naysayers go from being brutal to actually being good because now the naysayers are what stop other people from doing the thing you're doing, which actually increases your odds, right?
02:23:49.000So once you get over the hump where you reach a certain point where someone, as you're going on the climb, where someone going, this is stupid, this is unrealistic, or whatever, where you just like, it starts to feel like it goes from like something that makes you nervous and keeps you up at night to like you don't even really care anymore because you've just heard it so many times.
02:24:05.000And then it's like, But there are people who hear it and they quit.
02:24:08.000And so it's technically a benefit for you.
02:24:09.000So I like to always, not always, but on a lot of things, I like to try to spin it as like a positive too.
02:24:13.000Like, this thing that's annoying, well, what's the positive side of it?
02:24:16.000And the positive is technically it'll make less people do the thing you're doing, which makes it easier for you.
02:24:21.000I guess it does, but I don't ever think that way.
02:24:24.000I just think if someone can do it, you can do it.
02:24:27.000And the problem is you have to make sure that you're not spending too much time doing it the wrong way.
02:24:33.000And so that's where it helps that someone's already paved the path.
02:24:45.000Like, what is going to be a job that no one sees coming that's going to be like a content creator or a YouTube creator 10, 15 years from now?
02:25:54.000I mean, where my head's going, if we're trying to predict the future, maybe it would be like AI filmmakers or like something like that, but I don't even know.
02:26:35.000Yeah, I mean, but it's not centralized like OnlyFans is where you go there and there's like thousands and I don't know how many more than that content creators, you know?
02:27:48.000And it's like, what's fascinating is you like 10 years ago, like even with cable or whatever, 20 years ago, 850 million people didn't use the same platform, right?
02:27:56.000It's like you wouldn't have even been able to reach that many people, even if you were the biggest in anything.
02:28:00.000It's like a very interesting time where essentially as internet usage grows worldwide, Outside of China, so does YouTube usage.
02:28:08.000Because if you Google something, YouTube pops up, or you know, now if you're gymnasium something, you know, they'll eventually have YouTube, or if you buy an Android phone, which most phones have their operating system, YouTube's there.
02:28:16.000So, like, everyone just as you use the internet, you end up on YouTube.
02:28:20.000And so that's why, you know, even though it's whatever theoretically 3.2 billion monthly active users, I would be shocked if they didn't hit 4 billion in a couple of years and keep growing.
02:28:27.000Like, it shows no signs of stopping as the internet's growing.
02:28:30.000And so it's like to be number one on this platform that is basically mirrored to the internet is like it's it's like it's crazy.
02:28:50.000Look, a lot of it's trash and nonsense, but there's so many interesting shows.
02:28:56.000There's so many interesting shows on science, on cosmology, on history, on fill in the blank.
02:29:03.000There's so many people that just have a passion for a certain thing and they made a channel and now that channel all of a sudden has new pages.
02:29:18.000And like they go as niche as possible down to like this is like the most, you know, largest fights in history and it's like a ranking of like the top 10 deadliest fights or yeah.
02:29:27.000Like I would say like a third of my homepage is like just history videos.
02:30:26.000But I mean, what we're talking about, like having a platform like that where anybody can upload anything, it just makes the variety so intense.
02:30:36.000Like there's anything you want to watch, any video you want to watch on nature, any video you want to watch on, you have a question about science, just put it in there.
02:30:46.000And there's some guy who's got a fucking one and a half hour lecture on it.
02:30:49.000And that's the beauty to tie everything together as like a bow.
02:30:54.000That's why you can learn anything and you can do anything you want for a living for the most part if you allocate the time because it's all there.
02:30:59.000There's literally on YouTube Harvard classes that are recorded.
02:31:02.000The same thing you would go into crippling debt to attend is literally there for free.
02:31:20.000You just have to go collect it, put them together, and put in the work to get A to Z, Z being the career you want to do.
02:31:26.000It's because all the knowledge is there.
02:31:29.000I've literally gone on podcasts countless times.
02:31:31.000And said everything I know about YouTube with no gatekeeping whatsoever.
02:31:35.000I've literally had people, where was it?
02:31:37.000I was in some gym, this, I think it was in LA or whatever, in between shoots, just working out.
02:31:41.000And a guy literally came up to me and I have no idea who he is, but he's like, I have 3 million subscribers on YouTube.
02:31:47.000I started like 18 months ago and like I just listened to one of your podcasts and I just did like exactly what you said.
02:31:53.000And I got a friend group, I started obsessing over it and, you know, and I did like these analytical things and I just like quit my job a couple months ago and I was like, no shot.
02:32:15.000But I've had experiences like that countless times where, like, these things, which is why I'm so passionate about sharing it, like, opens people's minds.
02:32:21.000And he's like, yeah, I just, I didn't realize that was a possibility in life, you know?
02:32:25.000Well, that's, you're coming from life with a perspective of feast, not famine.
02:32:33.000And that's the good thing about it, that there's enough opportunity for everybody.
02:32:37.000And I have a contrarian view on that because a lot of creators do see other creators as competitors, but I've always been like, if someone's doing well, I don't get threatened.
02:32:46.000I'm like, yo, let's just film together.
02:33:49.000But because the fact that YouTube is available literally to anybody and the amount of people that are viewing it is so immense, it's an abundance.
02:33:56.000And you treat it like that, and it actually just makes you grow.
02:34:00.000Because also, if you share with people, they'll share with you.
02:34:02.000And there's no one who will, at this point in my career, be able to go tell me something that will make me 10% better.
02:34:07.000But there are infinite amounts of people that can make me a better storyteller or better at leader or better communicator or better at set design.
02:34:15.000And it's more about grabbing those 0.1% here and there and adding them together.
02:34:21.000Give someone something that might fundamentally change everything for them, but then they'll teach me something very small.
02:34:25.000And I'm like, oh, that's actually very useful.
02:34:27.000And if I retain it, I could see how that'd be really cool on the set design, on how we could do a background or, hey, after X amount of feet, you don't need as much detail.
02:34:36.000So now we can put more time into the detailed stuff up front.
02:34:39.000But sometimes I was being too particular and things really far.
02:34:41.000It's all these little things that you just accumulate over being around different people with different expertise.
02:34:46.000And you just have to like, yeah, you just have to like, some people don't see the value in that kind of stuff, but you can.
02:34:52.000Learn anything, or you can learn something from almost anyone.
02:34:54.000And I do believe that because everyone has like different things and different experiences and stuff like that, especially as a content creator, because you're also making content for millions of people.
02:35:03.000So even just learning, you know, what a normal person is going through or what their life is like is helpful for being able to relate with them and through the content or make something that is interesting to them.
02:35:11.000So if you approach people like that, where it's like, I can learn something from you, no matter who it is, it's also, I feel like not many people take that approach either.
02:35:20.000I think your approach, Is very valuable for a lot of people to hear and very valuable for young people to hear because if they just follow those principles and just follow your passion and really be disciplined and focused, you could do a lot of things in this life exactly.
02:35:36.000You could be like Jimmy, you could probably not, statistically, not, but could you be a person with a couple less zeros and all the numbers?
02:35:43.000Of course, yeah, and also just be enjoying your life because you're doing something you want, you're actually creating something, yeah, and something you'd be proud of, and something that people enjoy, and that makes you feel good that people are enjoying your work.
02:35:55.000And speaking of something you're proud of, so since the last time I was on here, a big thing I've been working on is are you aware of how many kids are like working illegal child labor on cacao farms?
02:36:04.000I think last time I was on here, we talked about how I sell chocolate.
02:36:30.000In the last few years, I've been trying to figure out how we can build our own supply chain where we can actually get kids out of illegal child labor.
02:36:36.000And there's, it's like, really, I don't know if you're interested in it, but there's like a lot of stuff I'd love to share on that.
02:36:58.000And like, it's been like this for decades.
02:37:01.000So, it's so normalized in the chocolate industry that, you know, when I would talk to other people who work at chocolate companies or execs, they're just like, yeah, it just kind of is what it is.
02:37:09.000So, that's just how they get their chocolate, period.
02:37:12.000I mean, it's not all the labor, it's around whatever, 46% of the labor, you know.
02:37:15.000So, if you were to work with how it works, it's like there's well over a million farms in those areas, and you don't buy from farms because they have no leverage.
02:37:34.000And so you're buying at a cooperative level.
02:37:37.000And so, when I went to all the biggest distributors and everyone, you know, that does all the sourcing for cacao, and I was like, so is there any way I can pay a premium and not have little kids work on my farms?
02:38:30.000And I spend a lot of time learning from them.
02:38:32.000And like, I've just been on this journey with Feastables how can we ethically source, you know, Feastables cacao?
02:38:37.000And so, we actually, this is a fun thing I've never said publicly.
02:38:40.000So, we, We started doing working with certain farms, but then I started around seven months ago a big case study where we went to five villages that the average child labor there was like 45%.
02:38:51.000So, 45% of the labor on the farms in these villages was illegal child labor.
02:38:56.000And we went on the doors and we collected every single data point.
02:38:59.000We got there's around 10,000 people that live in those five communities.
02:39:02.000We knew everything from the child labor rates to school attendance to everything.
02:39:06.000And then, throughout the last few years, we've just been collecting tons of data on why kids work in child labor, how you get kids out of child labor, which most of it comes back to poverty.
02:39:45.000But we go to the cooperatives, which again is just a collection of farms that, pool their cacao so they have more leverage so you can't take advantage of them.
02:39:51.000And we make sure through Fairtrade that they're democratically elected cooperatives so the farmers actually get the money.
02:39:57.000We pay a living income reference price.
02:39:59.000And in exchange for doing those things, they have to let us audit and remediate the child labor on the farms.
02:40:03.000And so in this five village case study that we did, there's around 10,000 people living in there.
02:40:08.000And about seven months ago, there's around 550 kids that were in illegal child labor in those communities.
02:40:16.000And so then we started taking over sourcing from there.
02:40:18.000So we started doing our sourcing principles and paying the farmers a living income reference price.
02:40:21.000Fairtrade came in, came in, started paying the premium.
02:40:24.000And now, seven months later, we just got the initial results after we did our check ins.
02:40:30.000And some of the communities, we were getting so many kids out of child labor, there literally wasn't a school because kids just worked on the farm.
02:40:35.000So, like some of these, we literally built a school so they could go to school because the goal isn't just to get the kids out of child labor, it's also to get them an education.
02:40:42.000So they're not, you know, because if you grow up only working on a cacao farm, you have no education.
02:40:46.000So then you're basically doomed to working on it your whole life, you know, because you don't know anything else, right?
02:40:51.000And so, We just did our recent wave of check ins where we knocked on all the doors, checked school attendance and everything.
02:40:56.000And so, seven months ago, it was 550 kids ish, roughly in illegal child labor.
02:41:00.000What do you think it was now, basically six, seven months later?
02:41:17.000So, technically, by our books, they wouldn't be fully remediated because, you know, there might have been an accident or whatever.
02:41:21.000So, we like to double check it to make sure things are accurate.
02:41:23.000So, we'll do another check in in the future so that.
02:41:25.000Technically, officially remediated, but it just shows that, like, it's possible to reduce the child labor in these areas, like, dramatically, right?
02:41:32.000Like, if you were to apply the things we did there, but macroly across the whole country, I mean, you're talking, you could get swarms of hundreds of thousands of kids out of illegal child labor.
02:41:39.000And so, the big web I've been doing or been on is like, step one is I have to prove it's possible so then we can start.
02:41:47.000You know, like most people like you, they just have no idea that there's this much rampant child labor in chocolate.
02:41:51.000I had no idea until you brought it up.
02:41:54.000And it's like, it honestly, it really frustrates me because no one has any idea.
02:41:58.000And like, everyone's just kind of cool with it.
02:42:00.000And I think part of the problem, too, is if you were to Google it, They use like confusing language, or they're like, yeah, this is our ethical sourcing strategy.
02:42:06.000But at the end of the day, obviously, most cows go into big chocolate, and you know, they can say they're doing all these things, but factually, there's all these kids in illegal child labor.
02:42:20.000And well, that's what I'm really excited about.
02:42:22.000And I just wanted to mention it, A, because obviously, your biggest podcast in the world, and I just want to educate people on it that it's fucking crazy when you're buying chocolate.
02:42:29.000And B, I'm really excited, though, with what we're doing, because I, We're essentially with Feastables building one of the most effective systems for getting kids out of illegal child labor in the world.
02:42:39.000The more cacao we're sourcing, the more we're able to pay a living income reference price and then audit the farms and then get the kids into schools.
02:42:53.000We're going to keep over time trying to get those 50 out of child labor.
02:42:55.000But now, imagine that if we can keep sourcing more cacao as we keep growing and we could keep getting more and more kids out of illegal child labor.
02:43:02.000You know, I have over a billion followers across all my platforms.
02:43:05.000You know, I can show these case studies and then just like, you know, berate big chocolate into switching over because they make billions of dollars a year in profit.
02:43:13.000And, you know, and I think step one is showing that it's actually possible to not use it because right now, technically, there's not really a way you could, you know.
02:43:20.000I think what's really important is getting people to understand that that's happening.
02:43:24.000And you talking about it right now, now people will be aware of it because I think the vast majority of people, me included, were not aware.
02:43:39.000And technically, I can never, like, feastables, I can't say it's child labor free because, you know, it's not like I have security cameras on the farm.
02:43:45.000A kid could just walk on it and then, you know, well, he lied, right?
02:43:50.000We're doing everything we can to make it as ethically sourced as possible.
02:43:53.000And that's why I'm doing these case studies where I can literally factually show, like, people knocking on the doors, show, like, without a.
02:43:58.000Because obviously, I know as I start to talk about this more, there's no doubt in my mind they're going to sue me because obviously, Big Chocolate doesn't like the idea that people are learning that there's so many kids in illegal child labor.
02:44:07.000Because my microphone's so big, they're gonna want me to be quiet.
02:44:10.000But in a perfect world, they'd hear these messages and they would have a soul and be like, you're right, we shouldn't make billions of dollars in profit off the back of little kids.
02:44:18.000Let's just put a little bit of the money towards getting the kids into school and putting people that aren't kids on the farms.
02:44:25.000And so ideally, that's what comes of it.
02:45:06.000I mean, maybe just making people aware of it will help force their hand.
02:45:10.000If I wasn't the biggest YouTuber in the world, If I were, here's a crazy sentence that I do believe to be true.
02:45:16.000If I stopped caring about this issue and did nothing, then the 1.5 million kids in illegal child labor, I guarantee you it wouldn't change at all.
02:45:22.000Like, it wouldn't change at all in the next five, 10 years.
02:45:34.000But listen, man, it's just another example that you're an awesome guy.
02:45:38.000And the fact that you don't just care about money and you really care about doing the right thing and that you've decided to do this is just another example of why you're great.
02:45:47.000Well, and I wanted to educate people on that.
02:45:48.000And another thing I'd also, I think, is a thing that people should hear is, especially in America, do you know that, I mean, it's probably not going to surprise you, but 40% of food that's produced in America ends up getting thrown away?
02:46:01.000And so a lot of what we've been doing is working with It's like working with nonprofits and setting up essentially like, you know, so many stores and restaurants, just throw away perfectly good food.
02:46:17.000There's literally nothing wrong with the food.
02:46:18.000And we've been just setting up like many, there's a 501c nonprofit called Sharing Access who crushes at this.
02:46:24.000And we've been funding and building like these small logistics hubs, like one in New York, you know, and we've been through them and then also our food banks, we've been able to distribute over 40 million meals to people in need across America.
02:46:36.000And instead of like buying food and taking and storing and distributing it, just taking food that would have been thrown away, but is perfectly fine and perfectly healthy, and just figuring out how in a couple of days to just get it to food drives or people in need.
02:46:49.000Illegal child labor and cacao and that are like two things that I feel like people should just be aware of because it's a very solvable thing.
02:46:55.000Like if you work at a retailer, I'm sure a lot of people here do, that throws away perfectly good food because they're like, you know, they never want to run a risk of something being bad on the shelf, so they'll preemptively throw it away.
02:47:05.000Just call a local nonprofit and be like, hey, Every week, we tend to throw away food around this time.