In this episode, Dr. Jordan Peterson speaks with Frank Stronach, founder and CEO of Magna International, a company that started in the 1950s, about how he built a massive business empire from the ground up. Dr. Peterson and Frank discuss the importance of believing in yourself, and how you can use that belief to propel you forward in your business and in your personal life. In this episode of Daily Wire Plus, you ll also get to hear the story of how Frank came to Canada in the late 1950s and built one of the most successful companies in the world, Magna Enterprises, into a multi-billion dollar company, and why you should have the same level of faith in yourself as you do in business and life, no matter who you are or what you're doing in life. Let this be the first step towards the brighter future you deserve. With decades of experience helping patients with depression and anxiety, Dr Jordan B. Peterson offers a unique understanding of why you might be feeling this way, and offers a roadmap towards healing. He provides a roadmap toward healing, showing that while the journey isn t easy, it s absolutely possible to find your way forward. If you're suffering, please know you are not alone. There's hope, and there's a path to feeling better. Go to Dailywire Plus now and start watching Dr. B.P. Peterson's new series on Depression and Anxiety: A Guide to Feelings Better. Now and start helping those listening who may be struggling with Depression and Anxiousness. Let This Be the First Step towards the Brighter Future You Desired. -Let This is a moment to reach out to those listening, and let me know that you deserve a brighter future, and a brighter tomorrow you deserve it! - Let This be the FIRST STEP towards a brighter Future you deserve! - Dr. P.B. Peterson, Dailywireplus - The Dailywire plus - Let me know what you think of this new series? Thank you for listening to this episode? - Thank you so much for listening and sharing it with a friend, and I'll be back with me in the next episode! Dr. . - Timest Timestamps: 0:00 - What do you have a question or suggestion for me? 5:30 - How do you're feeling better? 6:15 - What are you're struggling? 7:00
00:00:00.940Hey everyone, real quick before you skip, I want to talk to you about something serious and important.
00:00:06.480Dr. Jordan Peterson has created a new series that could be a lifeline for those battling depression and anxiety.
00:00:12.740We know how isolating and overwhelming these conditions can be, and we wanted to take a moment to reach out to those listening who may be struggling.
00:00:20.100With decades of experience helping patients, Dr. Peterson offers a unique understanding of why you might be feeling this way in his new series.
00:00:27.420He provides a roadmap towards healing, showing that while the journey isn't easy, it's absolutely possible to find your way forward.
00:00:35.360If you're suffering, please know you are not alone. There's hope, and there's a path to feeling better.
00:00:41.780Go to Daily Wire Plus now and start watching Dr. Jordan B. Peterson on depression and anxiety.
00:00:47.460Let this be the first step towards the brighter future you deserve.
00:00:57.420Hello everyone watching and listening.
00:01:11.540Today I have the honor to speak with Frank Stronach, founder and CEO of Magna International, one of Canada and the world's great companies.
00:01:21.060Frank built that company from nothing starting in the 1950s. It's quite a story.
00:01:25.540We discussed the keys to motivating yourself, to starting and maintaining a successful and expanding business, why that's a good thing for yourself and everybody else.
00:01:35.480The idea contained within his corporate constitution, it's an economic charter of rights, which advocates for the input, autonomy, and profit sharing among all workers, management, shareholders, etc.
00:01:51.640And I'm very much looking forward to talking about it with him.
00:01:56.860Hello, Mr. Stronach. It's very, very nice to see you.
00:02:00.100We met a couple of months ago at a restaurant in Toronto, and I had the opportunity to talk to you about your business ventures over the last five or six decades, which I found extraordinarily interesting.
00:02:13.940In the intervening period of time, I've read one of your books, the one that's more autobiographical, and I'm very interested in your story.
00:02:25.500I thought you would make a particularly good podcast guest because one of the things I do with my podcast is walk people through the lives of successful individuals.
00:02:40.040Because I think it would be better if people believed that they could move forward successfully in the world, and that they were equipped with some knowledge about how to do that.
00:02:52.200And I think that's something we could really concentrate on focusing in on.
00:03:41.340I've always said life is a question of fate and circumstances, being at the right places at the right time with the right ingredients.
00:03:49.800As it happened, I was born in a working-class family, and when I finished my schooling and I had one or two years of practical experience, I wanted to see the world.
00:04:03.380I applied for a visa to South Africa, Australia, the United States, and Canada.
00:04:09.240Sometimes I'm a little tough on the Canadian bureaucracy, but I'm saying it's still the best because they came first forward with the visa.
00:04:43.640So, I took a train to Montreal, but I didn't know anybody.
00:04:49.060My English was reasonable, okay, and there were some English-speaking people on that ship, and so I tried to practice my English.
00:04:59.480So, anyway, I knew because I had $200 in my pocket, and I knew that wouldn't last me too long if I would right away board a hotel or whatever.
00:05:12.760So, the people told me, look, just walk along the streets, and it's customary if you see a sign, room to let, just knock on the door, and you might get a room.
00:05:26.420So, I did walk for an hour or two, right?
00:20:19.160You can never, you should never level it out.
00:20:21.860At the same time, I say, a country with stifles its citizen in pursuit of productivity, ingenuity, creativity, is a decaying society.
00:20:34.780Because you have the society or the world's made up of different minds, different desires, different, let everybody choose their own road to happiness, okay?
00:20:59.660Below 300 people, it's a small business.
00:21:02.740The law would stipulate that the large business, which have more than 300 employees, that they, the law would provide that workers could share in some of the profits.
00:21:23.060The small business, small business basically is the backbone of any country.
00:21:28.960This, they pay the most taxes, they have the most employment, and this is where, call it, the new products come forward, the new technology, et cetera.
00:21:40.600So we must do everything we can that we take the red tapes off, take the chains of small business, and let small business operate under the pure free enterprise principles.
00:21:54.340So there is, the bureaucracy has climbed enormously, you know?
00:22:06.160Imagine to build 170,000 employees, over 400 factories worldwide.
00:22:13.400I could never, because I would choke under the first factory, right?
00:22:18.500And I could give you examples now how cumbersome it is, right?
00:22:24.600Okay, and when we look back 40, 50 years, yes, we have a lot of security, our safety measurement, and, you know, buildings have to be built, and then we'll collapse over the snow load, et cetera.
00:22:39.260But the bureaucracy has climbed to such an extent.
00:22:42.760But let me, I'd like to point out, to bring about change, you won't bring about change if you point the fingers whose fault it is, and you cannot do it with the chainsaw either.
00:22:57.200So I'm saying it's not the fault of the bureaucrats.
00:23:02.180In a free society, everybody has a right to find a job, whatever the job openings are.
00:23:08.520It's the system, the system we have to change.
00:23:11.800Our politicians are trapped in the systems, because the politics is whoever brings forward something new, any politician or a party, they won't win, because you could criticize them.
00:23:30.340Politics, government can't fix things.
00:23:33.740So it needs, it needs a private citizen, it needs a coalition of what I would call concerned Canadians, which, where you could leave the program relative short, that you could combine, this is what we need to get the economy going.
00:23:54.200Because the economy, you know, I think it's frightening, what will happen over the next five, ten years.
00:24:11.700And when a country doesn't make things, they got to import everything, then there's where the economy breaks down and where there's no jobs, where people go hungry.
00:24:26.040So I think I've given you a bit of a short overview.
00:24:31.240And I would be very happy to now to answer questions and how can we fix things.
00:24:42.160Okay, so I would like to know, first of all, what skills you brought to Canada with you and how long it took you to acquire those skills, say, on the tool and die maker side.
00:24:53.600And then also, what attitude you think you brought to bear to your work that enticed the first person, for example, to offer you a partnership, but that also made you capable of taking the risk and developing the vision to rent that first empty garage.
00:29:03.000So that, I mean, it's an amazing thing what that leads to and how you accumulate the precision work, right?
00:29:13.120I did a similar school in Canada where we, where we, we had a school here to teach young kids how to be dull and die makers, right?
00:29:22.160But anyway, so you go and then we learn, we learn things on a lathe where you make round things or a milling machine and lathe on precision, computerized machines, et cetera, et cetera.
00:30:08.580So you got, you got familiarized with a wide variety of tools and the ability to make precision parts.
00:30:15.500Now, you said you also became a good problem solver.
00:30:18.940And then you also developed this idea that you could rent your own garage and start producing your own tools.
00:30:24.960Now, one of the things you said was that when you went out to sell your services, you told your potential customers that you could solve a problem.
00:30:34.000And if you didn't, they didn't have to pay you.
00:30:35.960And, you know, the reason I want to focus on that in part is because I want to know how you developed the vision to rent that garage to begin with, but also how you knew that the proper thing to sell to potential customers was your service as a problem solver.
00:30:51.560Right, because what you're saying to them essentially is, well, you guys have a problem and it's plaguing you and you need it solved.
00:30:59.580And I'm the guy that can solve it and I'm willing to, you know, demonstrate my capabilities, which is, which is really an excellent approach to sales because you want to find out what the person's problem is and you want to be the solution.
00:31:10.720But how did you develop that problem-solving ability and your confidence in it?
00:31:16.060And then why did you think it was worth taking the risk to rent that first garage?
00:31:25.540The reason why I'm sitting here is, look, I want to roll off the experience I accumulated.
00:31:34.000There's thousands and thousands and thousands of young Canadians out there which could do the same thing if we teach them the basics, right?
00:31:45.020And I think a society would be much better off with thousands of smaller companies than one or two large companies, right?
00:32:52.800The third reason was, if I hire a new foreman and I don't show him how to run the business, I still got to do all the work.
00:33:03.340If I hire a new foreman and I show him how a business is run, it's just a question of time before he goes out and opens up his new factory.
00:33:13.520I think the key is we need those experience.
00:38:39.940He said, I have a certain age, I would like to retire.
00:38:43.760Why do you, why don't you sell your companies in magnet electronics and, and you have close to control and then you could put that program in that where we also, where you can share the profits with workers.
00:38:59.380So, that's what I find that I was totally green when it comes down to public company, right?
00:39:09.940And they were more in driving the stock up, right?
00:39:15.980And the defense industry was very, they were mainly magnet electronics, did mainly defense work, right?
00:39:25.780And that was very popular and I was an automotive and I said, after a year or so, I said, I don't think this makes a lot of, I said, I, I, I want to be out.
00:39:41.200And when I said, I said, okay, guys, but the market kind of went down, the shares there, they didn't have the monies.
00:40:03.440I never sued anybody, and I just said, look, under the circumstances, you guys can't be on the board.
00:40:11.280And then I put in different directors, and after a while, I went to the board and read to the public and say, I forgo 25% of my stocks if you, the shareholders, vote for a multiple vote.
00:40:27.560Because I came to the conclusion, I want to run things, and I can't have 20 guys or 50 guys left and right discussing, debating forever, right?
00:41:12.880So you had said that when you made that arrangement with him, that you valued his work, and you wanted him around, and you were concerned that if he left, well, all of that work would fall on your shoulders again and also stop you from moving ahead.
00:41:27.540And you sat down and contemplated what sort of deal you would have to make with him in order for his needs to be met and yours.
00:41:35.000And there's something very important there about the nature of a deal.
00:41:38.220You know, people often think that with a deal, you try to win, or with a deal, you try to compromise.
00:41:45.980But my sense with a proper negotiation is that you want to figure out what you want so that you're thrilled to progress with the deal, and you want to figure out what your partner wants so he's thrilled to progress with the deal.
00:41:58.720Because if you set it up that way, then your interests are aligned, and you're both going to work as hard as you can autonomously.
00:42:05.580Now, you knew your foreman had the same kind of entrepreneurial vision you did, and you wanted to unleash his abilities.
00:42:13.280And so you offered him a third of the company.
00:42:18.400And then you said he was thrilled, which is a good thing to have happen in a partner.
00:42:23.280And he went off and treated this factory like it was his own, partly because it was.
00:42:28.240Now, and then you said you duplicated that subsidiary structure across six factories and then expanded much more dramatically.
00:42:38.480And you also, at that point, also noted that that principle of distributed ownership should be brought down to the workers.
00:42:45.780So you were starting to develop that as an explicit philosophy.
00:42:48.700Now, why do you think it was that you realized that your foreman needed ownership?
00:42:59.860Why do you think you were willing to grant it to him?
00:43:02.720And why do you think that the agreement that you made, which was that you would own one-third of the – or that he would own one-third of the company and you would own two-thirds, why do you think that was a desirable and compelling motivational arrangement for your foreman?
00:43:19.880First of all, a deal, a deal, it's got to be a deal for both sides.
00:44:02.740So he felt kind of comfortable, right?
00:44:06.000That I – that I – that's very crucial.
00:44:11.660Like later on, if I – you know, once when they had about 30 or 40 or 50 or 100 factories, and I had a prospective manager, which I interviewed,
00:44:22.520I said, look, there's the name, the addresses of 100 factories, whoever manager you want to choose and ask them how I run things.
00:46:59.440They must have more of a discipline because they – sometimes they run by institutions, by – and they have got no more affinity for people.
00:47:24.420It's so crucial that small enterprise that we don't tie them up in chains and with regulations.
00:47:30.380You highlighted three things, you know.
00:47:34.340The first thing you highlighted was that the people that you were negotiating could trust you.
00:47:40.540Now, people who are cynically critical of capitalism tend to justify that by noting the sort of winner-take-all problem that you described.
00:47:53.320And then they presume that if you're greedy and you shovel everything towards yourself, you're most likely to, let's say, win in the capitalist enterprise.
00:48:01.880But you pointed out something very much contrary to that.
00:48:05.840The first is that you don't develop a reputation by screwing other people.
00:48:11.480You develop a reputation by telling other people what you're going to do and then bloody well doing it.
00:48:15.920And that you should also write down what you say you're going to do so that everybody remembers and knows exactly what the deal is.
00:48:22.820That you said that by the time you were negotiating, let's say, with a foreman who wanted to leave, you had enough track record with him of trust so that he believed that you would do what you said you were going to do.
00:48:34.180And he could envision a future with you without having to worry about your motivations.
00:48:39.780Then you also realized that he was going to be a hell of a lot more motivated if he was an owner in the system, right?
00:48:47.160And so your answer to the problem of capitalism isn't exactly less capitalism.
00:48:53.520It's a much more distributed and generous form of capitalism that pulls everybody, the workers and the managers and owners, into the profit-making structure.
00:49:04.460Now, the other advantage, this is so cool, because I've learned this as I've built enterprises, too.
00:49:10.880If you make a really great deal with someone and the person's good and they're competent and they're honest and they're productive and they're generous, if you make a really good deal with them and you can let them go off on their own, that means that they're going to take care of a thousand details on their own, keeping their own affairs in order that you don't have to take care of anymore.
00:49:30.660You don't have to micromanage. And that means that you can go off and expand your enterprise and do your own thing.
00:49:37.300And so the advantage you gain by distributing more responsibility, let's say, to an extremely competent foreman, the advantage you gain is massive freedom.
00:49:46.820And you also gain the advantage of the fact that that foreman who now partakes in the enterprise is going to be much more motivated to make the enterprise work.
00:49:56.440And so even if you end up paying him more, like a third of the company, let's say, or the profit share that you described, the overall profit is going to be so much greater that there's nothing in it but benefit for you and for him.
00:50:08.280And then you also pointed out, and this is a very crucial thing for people to understand because this is where the left-wing critics of capitalism actually have a point, although it's not a problem that's specific to capitalism, which is that as an enterprise grows, and it doesn't matter what the enterprise is, the benefits tend to flow into the hands of fewer and fewer people.
00:50:31.120And that destabilizes the whole damn enterprise, because you get too many slaves on the bottom and not enough pharaohs on the top, and that produces discontent and dissatisfaction and amotivation, and that can bring the whole damn system to a halt.
00:50:46.320So your solution to that was to set up this constitution that you described, which also enabled you to grow.
00:50:53.620I'm going to review it again because it's very, very important.
00:50:57.300This is the economic charter of rights.
00:50:59.400So your management philosophy is to distribute responsibility and profit, and to make that an explicit part of the agreement.
00:51:10.840And the deal is 20% of the profits go to the shareholders, 6% to the management, 10% to the workers, 2% to charity, 7% reinvested in research and further development.
00:51:29.300Now, the trust you described is also crucial, because the workers with whom you're arranging to share the profits aren't going to trust that deal or go along with it if they think you're going to gerrymander the books on the profit side, right?
00:51:44.620They have to actually believe that you're going to play a straight game.
00:51:48.280But if you can explain to them that, well, you're going to play a straight game because if you motivate them properly, they're going to work a hell of a lot harder, and everybody's going to make a lot more money, and the products are going to have higher quality, and we're going to sell more.
00:52:00.360Then there's absolutely nothing there for people to, you know, steal selfishly and run away with.
00:52:07.200There's only the possibility that all that distributed responsibility and ability is going to produce more and more, well, it's going to be more and more productive and more and more generous.
00:52:15.840Now, I asked you when we met at the restaurant a couple of months ago whether or not you had run into labor problems as you grew, because going from, you know, no employees to 100,000, you're obviously going to be dealing with potential labor issues.
00:52:31.020And you've said that as a consequence of this Constitution and the trustworthiness of the process that you've had, that you've been able to pay your workers a premium rate, but that you've also had almost no labor trouble.
00:52:46.820And the interesting part about it is we were basically in the automobile industry, and the Auto Workers Union was maybe the strongest union in America, right?
00:53:30.060So we agreed, and then we sat down and said, Buzz, it shouldn't be that difficult to put on one page what's important for the workers, and on one page what's important for business.
00:53:42.920And we call that a framework of economic justice.
00:53:48.740After a few weeks, we managed it a bit.
00:53:53.140We agreed on the thing, on that structure.
00:53:56.720He said to me, I might not get it through to my membership.
00:54:42.120Because when I made my, you know, if you have a few hundred factories, when I made my rounds, I made it a habit always to, at least every month I see maybe a new factory, which I haven't seen for a while.
00:54:59.080So, when I made my rounds, I got the workers together, and I said, look, those are the basic principles.
00:55:06.820But I said, let's make one thing clear.
00:55:10.180No government can guarantee your jobs.
00:59:35.960So, you pointed out there are a number of things that are extremely interesting.
00:59:41.620So, one of them, imagine that you're trying to differentiate your enterprise as it grows.
00:59:48.060You have 100,000 employees and obviously there has to be a hierarchy between you and them.
00:59:52.560The question is, what size should the pieces of that hierarchy be?
00:59:57.120You know, there's an anthropological literature that relates cortical expansion, so brain size, to average group size in primate communities.
01:00:08.200And the optimized group size for human beings seems to be something around 200.
01:00:14.900What generally happens in hunter-gatherer societies is that if a society exceeds about 200 individuals, it'll break into two separate societies.
01:00:27.560And I think the reason for that is, well, I think the reason for that is the one that you just pointed out,
01:00:32.020is that once a network of associations gets to be too big, you stop having that personal connection with people and you start to become a number.
01:00:42.820Like, I've certainly seen this in educational institutions.
01:00:45.600You know, the huge universities reduce the university students to numbers.
01:02:24.160In practice, you get to know, you learn as you go along.
01:02:30.500In practice, every business might be a little different, right?
01:02:35.140But in our thing, what I could see about a factory, we do on the people, the manager has to gain and practically know everybody by his first name.
01:04:09.800Your parents sacrificed that you perhaps went to school.
01:04:12.680You have a right to use that knowledge, what you accumulated in school, for your own benefits.
01:04:19.460But never forget, a portion of that wisdom, of that knowledge, got to go back to society for a better society.
01:04:30.940But the very interesting thing is, it's only the last number of years I came to the conclusion that, look, we have no faculties, right?
01:04:43.320I mean, as far as I can see universities, their mandate is to teach young people, can we have a more civilized society?
01:04:53.720Or be more specific, can we teach young people, can we as a university participate to develop a structure which could lead to an ideal society?
01:05:08.040That should be the main focus of a university.
01:05:11.700Yes, we in the universities, we teach great medicine, great art, great sport, great technology.
01:05:19.560But we do not teach, you know, what is the structure of an ideal society.
01:05:27.700But it dawned on me, in the United States, about 70% of the universities are subsidized by private industry.
01:05:34.700And in Canada, 100% under the provincial jurisdiction, okay, 100% subsidized.
01:05:45.140And management doesn't want to bite the hand which feeds them.
01:05:50.580Okay, but luckily I could convince the minister of education, of universities, Jill Roundtree,
01:06:00.240and I think I'm doing a series in search of the ideal structure, which would lead to an ideal society.
01:06:09.580Your workers, you've had little labor trouble formally.
01:06:15.620How do you know that your workers are in fact, like, comparatively well paid in relationship to other enterprises of your type?
01:06:23.880And how do you guys do in terms of retention and promotion?
01:06:27.720Well, we have, we do constantly a survey.
01:06:33.600The corporate constitution says the wage has got to be average to the competition within the region.
01:06:40.380And the profits, the profits have laid down.
01:11:06.060So why have the ideas that you've put forward in relationship to the corporate constitution not being accepted and implemented by more companies, do you think?
01:11:18.020I mean, your model has shown that if you're more generous with the profit distribution, and if you formalize that distribution, you seem to gain an increment productivity.
01:11:26.600And so why, also given the fact that, you know, capital tends to accrue in the hands of fewer and fewer people, and that that's a problem for the maintenance of the popularity of the capitalist system in general,
01:11:39.960why do you think your economic model hasn't met with more acceptance?
01:12:51.660So, we have, we have gotten into that, where we, where we analyze, where we, where we, look, when you look at our, what, the best, the best way to, to bring it across is, when you take a look at our DAX code, codex, it's a DAX book with thousands of paragraphs.
01:13:16.740Keep in mind, when I fully run Magna, I had 20 lawyers on one side of my office, and 20 financial exports just on the other side.
01:13:28.440When I went to the lawyers, since I like to do XXX, is that within the law?
01:13:36.940I went to the thing here, now, how is it treated from a DAX point of view?
01:13:41.220After, after a week, you know, you get the thing, it's so complete, it's so great, it could be the way.
01:13:49.160But they said, there's some, there's some experts down in the city, which, so you gift, you, you, you, you sent them the problem or the clarification.
01:14:01.900After a few weeks, they get a big bill, and they say, it can be either way.
01:14:05.300So everything, every, every paragraph, there's, there's thousands and thousands, they're more convoluted than the others.
01:14:14.540Until we have a DAX system, black and white, where everybody can fill out down, we have, how can a society function?
01:14:23.300The DAX system is, is slandered in favor of, of, of, of specialized interest groups.
01:14:33.360Well, so you mentioned earlier in our conversation that you believe that it would be very difficult for you to start your, you know, dual garage basic factory today, that the regulatory burden would be just too high.
01:14:51.640And so, you know, as societies move forward in time, they tend to accrue more and more rules, right?
01:14:57.960They tend to stagnate themselves, and that's a constant danger.
01:15:00.960I mean, one of the advantages to the capitalist system is that large, unwieldy enterprises that no longer function get killed by the market, disappear.
01:15:11.900And we don't really have an equivalent function of death, let's say, in the bureaucratic realm.
01:15:17.700We have elections, but that doesn't really affect the bureaucratic state.
01:15:20.960Do you have any sense of how it might be possible to clear out some of the regulations that are impeding entrepreneurial development?
01:15:30.560And do you, have you had any success in talking to politicians, let's say, in Canada, about how that, some of that house cleaning might occur?
01:15:56.760But one civilized way would be not to rehire until he reaches a certain status, right?
01:16:03.000And it's got to relate to the GDP, to, you know, to the GDP, to what we can create.
01:16:13.100It needs X, same as a management needs X managers, the same a society could have, where to, on the bureaucratic side, a certain percentage related to the market, to what does the country produce.
01:16:34.020Let's talk a little bit about the future now.
01:16:36.860One of the things we discussed when we first met was a new product that you're bringing to market.
01:16:41.440And on the cheap and easily accessible transportation side, especially for urban commuters, do you want to talk about the product that you guys are bringing to market soon?
01:16:52.980And where you're going to build that and what your vision is for that?
01:17:17.600At around that time, I had to go downtown a few times.
01:17:21.400I should say the Magna Head office is in Aurora, which is about 21 minutes down to the 401, right?
01:17:31.380And so anyway, around that time, I had to go downtown a few times.
01:17:35.580What used to take me half an hour from the outer ring to the inner ring to Bay Street, now would take, if everything is fine, would take an hour, but it could take two hours.
01:17:45.260So I got stuck a few times, two hours, and I said, what a waste of human energy.
01:17:55.620But most of all, to inhale the carbon monoxide for two hours on the way in, two hours at home, you know, I said, what damage that does to the health, to the well-being of people.
01:18:13.940So anyway, I went back to the workbench, okay?
01:18:19.480I should say Magna is a major car manufacturing company.
01:18:24.340We have one factory where we produce all the Mini Coopers for the whole world.
01:18:29.560We shipped out of our factories right into the showrooms, right across the world.
01:18:34.660We developed the Aston Martin, the repeat, you know, right from our factory shipped to the showrooms.
01:18:42.460A very unique car, no welding, no screwing.
01:19:40.720Its main purpose is to get people from your home to your workplace and back home.
01:19:45.140We also have done an equivalent small pickup truck, which will do inner-city merchandise delivery.
01:19:55.880And I should be in mass production about two, three months.
01:20:00.500The fact is just throughout we got the first prototype coming off the line.
01:20:06.540And it will change transportation for many reasons.
01:20:13.160The primary reason is there's only so much oil in the grounds.
01:20:19.900The reason why gasoline prices are relatively cheap is the United States is utilizing 120 million tons of grain to convert it into ethanol to keep the gasoline price down.
01:20:33.100You can't do that for long because the next wave will be, or the critical wave for society will be food shortages in the world.
01:21:46.580I built the first hydrogen car with BMW about 15 years ago.
01:21:57.060Yes, it works, but much more expensive, much more expensive.
01:22:01.820And I see a small electric car, you know, that's the answer for now for the next 50, 100 years.
01:22:11.380Do you want to talk a little bit about what it looks like and what people can expect to see and experience when they use this particular vehicle?
01:23:32.080Well, it looked like, it looked like a kind of a hybrid between electric car and a motorcycle, essentially.
01:23:39.180And the, you mentioned as well, you know, that many families have a conundrum where, because there are two people working and they tend to work in different locations, that they need two vehicles.
01:23:49.320And one of the vehicles and both vehicles are very expensive and they're, they're over-determined for the purpose.
01:23:56.500People need a commuter vehicle, essentially, as well as an ordinary vehicle to do all the other things they need to do with it.
01:24:03.720And your sense was that this vehicle would supply a low-cost alternative to people who need, primarily need transportation to work and back.
01:24:11.760And who wouldn't be using the vehicle, who would be using their other vehicle for primary purposes other than that?
01:24:19.720Because when I looked, when I looked down the road, now, usually call it the middle class as a two-car garage, two cars, right?
01:24:28.220Because the husband maybe went to work, in some cases the wife do, but in many cases the wife stayed home.
01:24:37.660She had kids, had to bring the kids to school or did the shopping, et cetera, et cetera.
01:24:42.020So when I looked down the road, I think you need a special permit for a large electric car for a family that you could go to the cottage for special purposes, not for daily commute.
01:24:54.400Okay, and you have two or three, and you could actually get four small cars in there in a regular two-car garage.
01:25:05.200And this is where cats see their friends or where the wife or the husband go shopping.
01:25:13.720So you run around, right, to do things, meet up with your friends and go to school or whatever, go to work.
01:25:21.920Again, just it's reliable transport at low cost and no greenhouse gases.
01:25:31.540I would like to thank you very much for the time you spent today.
01:25:35.900I think it's very useful to explain to people.
01:25:38.880I think it's extremely useful to have explained to people.
01:25:44.200You are gifted to bring out the inner workings of a lot of machinery, a lot of people.
01:25:53.160And that's, you know, as a technician, yes, I'd be able to transfer reasonably well, but you have a gift to transmit it that it be easily understood by the people.
01:26:09.540Well, what struck me in our conversations was the importance of disseminating your vision for fostering a generous productivity.
01:26:22.460You know, you created an enterprise that's distributed.
01:26:27.460You said that you've made millionaires out of many of your foremen, out of people who've rose to the position where they could run their own factories.
01:26:34.340You've given people the opportunity to have a tremendous amount of autonomy under your overarching authority and to bring out the best of them as they build their own factories and as they employ more and more people.
01:26:48.220And you've managed also to distribute that responsibility and opportunity all the way down to the workers.
01:26:56.300And, you know, it's absolutely obvious to me that there's never been a more effective machine for producing wealth than the free exchange capitalist system.
01:27:10.220As soon as you stop countries from doing absolutely idiotic economic things and free up their population under a quasi-capitalist market, then everybody becomes richer.
01:27:20.840Then you have the emergent problem of inequality, and that's a problem.
01:27:25.580But your system of distributed profits, given that it's honestly run, is a reasonable solution to that problem.
01:27:32.700And it's very good to hear you talk about how motivated you've been to build the company and to produce all the products you have, but also how much you've been able to motivate other people while being productive and solving the problem of unequal distribution.
01:27:48.400So thank you very much for bringing that to everyone's attention.
01:30:01.320I love looking at industrial enterprises because, well, it's lovely to see that much concerted and harmonious effort
01:30:08.980working out to produce things that people actually need.
01:30:12.740I really wish you luck with your new vehicle.
01:30:15.280I hope that you've hit the market dead on and that people find this vehicle, you know, inexpensive, reliable and useful like many of your other products have been.
01:30:25.780And so that would be a lovely thing to see.
01:30:27.300It would be great to see that happening in Canada because we lack a little entrepreneurial zing at the moment.
01:30:32.900And that's that's not as it should be.
01:30:35.280And so I didn't get in the most important message.