The Jordan B. Peterson Podcast - 517. Beyond Mere Survival

00:00:00.000 The first thing to understand is that people see the world through their aim.

00:00:04.380 Anyone can deal with a difficult today if they have a compelling tomorrow.

00:00:08.200 If you leave your zone of comfort, if you move away from your father's tent,

00:00:12.500 if you move away from what's familiar to you, and you do that voluntarily,

00:00:16.460 and you make the sacrifices necessary as a consequence, this is what will happen.

00:00:21.880 I look at it this way. We don't experience life. We experience the life we focus on.

00:00:25.440 Much of what we think we're doing ourselves is being shifted by the outside world.

00:00:30.320 So I say prime yourself.

00:00:32.700 That's what religious practice is supposed to do.

00:00:34.960 Yes, and I think that's what it does do.

00:00:36.620 The aim for me is always a quest. It's like I have a question, and it's a real question,

00:00:41.580 and I want to get farther in answering it.

00:00:55.440 Hello, everybody. I had the opportunity today to sit down with Tony Robbins

00:01:03.300 and in the remarkable basement of his house as well, and so that's the setting.

00:01:08.820 Tony and I have got to know each other over the last couple of years

00:01:11.620 and have had a number of discussions, and partly what we've been trying to puzzle out is

00:01:18.100 our, what would you say, the similarities between our parallel endeavors.

00:01:26.260 I mean, Tony's, I suspect he's probably the most popular and impactful speaker,

00:01:34.540 personal development speaker the world's ever seen.

00:01:37.220 Oh, no, I'm very fascinated by what he does, and I've seen his events,

00:01:40.220 and I've reviewed some of the scientific literature pertaining to his achievements.

00:01:46.560 That's actually what we started our conversation with, because Tony's program

00:01:52.580 has been subject to scientific scrutiny, and it seems to have remarkable

00:01:57.220 antidepressant properties, and so I'm very interested, like Tony is, in how people chart

00:02:03.560 their life course and how they establish their aim and how they determine their strategies

00:02:07.620 and how they describe their conditions for fulfillment and what fulfillment is

00:02:12.220 and how it can be sustained and how it can be self-improving and how it can be brought

00:02:18.240 to other people.

00:02:19.060 And so that's really what we spent our time discussing.

00:02:22.680 I wanted to hear his thoughts on the matter and how he construed and conceptualized his approach

00:02:28.920 and also what makes him such a compelling public speaker, how he prepares for that,

00:02:36.100 how he relates to the audience, how he can sustain his energy for really remarkable periods of time,

00:02:41.560 because I found myself quite exhausted generally after about three hours of full-out public speaking,

00:02:48.600 let's say, because that's a performance, and you've got to be all in if you're going to do it right.

00:02:52.860 But Tony does that for like 12 hours a day for four days in a row, many, many times a month.

00:02:59.280 And so I was curious about, well, his technique and how that was similar to mine and how it differed.

00:03:05.080 And so, well, we talked about all that.

00:03:08.300 And I suppose what's the core of it all?

00:03:12.900 Well, I think the core of it, at least in part, is something akin to the old Nietzschean dictum

00:03:20.320 that if you have a why, you can bear any how.

00:03:23.180 And so Tony helps people discover the why, well, and the how for that matter.

00:03:29.060 And that is definitely akin to what I'm attempting to do when I'm lecturing and writing.

00:03:33.600 And so, well, our discussion helped clarify that and flesh it out and make it more concrete

00:03:39.220 and make it more accessible to people.

00:03:42.780 And so you're welcome to partake in that.

00:03:45.040 And that's what's on the menu for today.

00:03:46.820 Okay. So, Mr. Robbins, I'm going to start by reading something.

00:03:51.540 Okay.

00:03:51.960 Because you did something that is very rare.

00:03:55.520 You submitted your process, your life improvement process, your public life improvement process

00:04:02.180 to a clinical trial.

00:04:04.300 And so I'm going to read some pieces from the abstract of the paper that was published

00:04:08.400 in consequence of that inquiry.

00:04:11.160 So the paper is called Effects of an Immersive Psychosocial Training Program on Depression

00:04:18.680 and Wellbeing, a Randomized Clinical Trial.

00:04:22.220 The first thing I would say is clinical trials are extremely difficult to do.

00:04:25.600 I've always been highly impressed by any scientist, physician, psychiatrist, psychologist who will

00:04:31.760 do a clinical trial because there are innumerable impediments.

00:04:38.020 It's hard to get subjects, it's hard to specify the control group, it's hard to get ethical

00:04:42.840 clearance, it takes forever, people drop out, it's very difficult to publish.

00:04:47.880 It's generally a very thankless endeavor.

00:04:52.120 And you did it along with the authors of this paper.

00:04:55.700 Yes.

00:04:55.940 And so, and the results are quite stunning.

00:04:59.440 I'll read a bit from the abstract.

00:05:00.920 So for everybody watching and listening, every scientific paper has an abstract that essentially

00:05:06.980 summarizes the findings so that if you're doing a, say, a detailed overview of a given

00:05:13.620 field, you can get the gist of things rapidly.

00:05:16.940 And so the abstract summarizes the most important elements of the study.

00:05:21.020 Psychiatry stands to benefit from brief, why?

00:05:26.500 Well, you want things to be efficient, non-pharmacological treatments that effectively reduce depressive

00:05:32.040 symptoms, which are very common.

00:05:34.080 To address this need, we conducted a single-blind randomized clinical trial.

00:05:38.740 So people were assigned randomly to group, which is a marker for a well-designed study, assessing

00:05:44.400 how a six-day immersive psychosocial training program, and that's Tony Robbins' program,

00:05:51.000 followed by 10-minute daily psychosocial exercises for 30 days.

00:05:55.340 What's a psychosocial exercise?

00:05:57.200 Well, Tony will walk us through that, but it's an exercise that's designed to optimize psychological

00:06:02.880 functioning, but also social functioning simultaneously because it's very difficult to be healthy by

00:06:10.360 yourself.

00:06:10.940 And so you could think of mental health in particular, although also physical health,

00:06:15.600 as a communitarian or collective endeavor.

00:06:18.400 So, and Tony definitely understands that.

00:06:21.980 Followed by 10-minute daily psychosocial exercises for 30 days improves depressive symptoms.

00:06:28.140 45 adults were block-randomized by depression score to two arms.

00:06:32.420 The Immersive Psychosocial Training Program and 10-minute daily exercise group.

00:06:37.760 A gratitude journaling group, or a gratitude journaling group.

00:06:43.540 So now the idea there was to not only assess whether Mr. Robbins' program was an effective

00:06:51.720 treatment for depression, but whether or not it was equally or more effective than another

00:06:56.860 treatment that wasn't pharmacological that had already been shown to be of demonstrated

00:07:02.200 utility.

00:07:02.380 Through positive psychology, yeah.

00:07:03.680 Yeah, exactly, exactly.

00:07:05.300 And a gratitude journal helps people focus on what's positive in their life instead of

00:07:09.780 what's negative.

00:07:10.500 And people who are depressed tend to be preoccupied with what's negative.

00:07:15.040 Depression severity improved over time with a significantly greater reduction in the psychosocial

00:07:20.180 training program group.

00:07:21.240 So that meant that Mr. Robbins' intervention worked, about an 83% reduction in depression

00:07:29.520 severity.

00:07:30.540 And by six weeks, virtually everybody in the intervention group showed remission in their

00:07:35.600 symptoms.

00:07:36.620 And six weeks is a pretty decent length of trial because one of the complications with

00:07:41.220 clinical trials is how long do you follow people?

00:07:44.520 A week?

00:07:45.240 Two weeks?

00:07:45.960 A month?

00:07:46.420 Six months?

00:07:47.000 Two years?

00:07:48.180 You know, the best studies would attempt to do all of those, but that's virtually impossible.

00:07:54.260 So this was, well, so I think we should talk about, we should start by talking about this

00:07:58.560 because I'd like to know, and everybody listening would like to know, I suppose, first of all,

00:08:05.100 what was the program?

00:08:06.980 And then why did you submit it to a clinical trial?

00:08:10.320 And how did you get scientists to participate in that?

00:08:14.500 Well, you took that complexity and made it equally complex.

00:08:18.140 Yeah, thank you, sir.

00:08:19.160 Thank you.

00:08:19.780 I appreciate it.

00:08:20.720 It was actually really simple.

00:08:22.180 You know, I've been working with people, this has got to be my 48th year beginning now

00:08:26.340 across the world.

00:08:27.920 I have the privilege of recognizing there's only so many patterns.

00:08:31.480 While the brain has infinite complexity, it's not completely complex in terms of the mind.

00:08:36.620 And so over the years, I've developed a series of processes to help people kind of develop

00:08:42.480 what is their true north for them, not for me, and shift their values so that they're naturally

00:08:47.840 pulled in the direction of what they really want at this stage, as opposed to what their

00:08:51.660 conditioning has to do with.

00:08:53.220 And so, as you well know, we don't experience life.

00:08:56.260 We experience the life we focus on.

00:08:58.200 In every moment, what's wrong is always available, so is what's right.

00:09:02.100 And it's not positive thinking, it's about intelligence.

00:09:04.180 If you're in a lousy state, you don't treat people better.

00:09:06.860 You don't perform better.

00:09:07.760 You're obviously not happier.

00:09:09.160 So what we teach people is how to shift their focus, how to determine what values at this

00:09:13.600 stage of your life are the ones that are most important to you that will pull you towards

00:09:17.840 what you want.

00:09:18.580 I always look at motivation, and I don't like the word motivation, but people overuse it,

00:09:22.600 so I might as well use it because I'm not a motivator.

00:09:24.440 I'm a strategist, but I also believe in the power of inspiring people, obviously, and having

00:09:28.760 high energy.

00:09:29.720 But, you know, there's two types of motivation.

00:09:31.780 There's push motivation, as I'm sure you know.

00:09:33.680 That's where you're using willpower and making yourself do it.

00:09:36.960 And, you know, Jordan, you have an enormous amount of willpower.

00:09:38.820 My respect for you is through the roof, all that you've dealt with and all that you've

00:09:41.760 done.

00:09:42.380 And it's shaped who you are because you haven't given up and moved forward.

00:09:45.340 But there is a limit to willpower.

00:09:46.640 I got a lot of willpower, too.

00:09:48.100 So, but there's no limit to pull motivation.

00:09:51.580 Pull motivation is where it's something that you care about more than yourself, something

00:09:55.760 that's a magnificent obsession, something where you're contributing.

00:09:59.020 It could be your kids, it could be your family, but all that ties to the aim of your values

00:10:03.800 that move you forward.

00:10:05.080 And so we have a six-day process I do called Date With Destiny.

00:10:08.720 And by the way, if your viewers ever want to get a feel for it, there's a documentary

00:10:11.940 on Netflix called Tony Robbins' I'm Not Your Guru, because I'm not here to be your guru.

00:10:16.600 But it'll give you like an hour and 45-minute walkthrough, and it's pretty dramatic.

00:10:20.000 And the name of it again?

00:10:20.960 Tony Robbins' I'm Not Your Guru.

00:10:22.420 It's on Netflix.

00:10:22.980 And you see me deal with people that are suicidal and turning them around, and then you see

00:10:27.660 us follow up four years later, so you see it last, because most people wouldn't think

00:10:30.800 it lasts if you could make a change that quickly.

00:10:32.740 So how does that relate to the study?

00:10:34.580 Well, two professors, as I understand it, we were approached by Stanford, and they said

00:10:39.780 two of our professors had come here.

00:10:41.140 They were clinically depressed, and they're off medication, and all they did was go to this

00:10:45.860 six-day program.

00:10:46.780 We don't understand it.

00:10:48.180 Do you have data on this?

00:10:49.520 And I said, sure, I've got millions of testimonials, and so they said, no, no, no, scientific data.

00:10:53.860 I said, no, that's not been my focus.

00:10:55.140 My focus is just get results for people, but if you want to do one, I'm open to it.

00:10:58.680 What would you like to study?

00:10:59.620 And they said, well, right now is the middle of COVID.

00:11:01.720 And they said, you know, depression is through the roof, suicides through the roof, overdoses

00:11:05.740 are through the roof.

00:11:06.440 I said, I know.

00:11:07.520 And they said, we'd love to test this non-pharmalogical approach to it that you have and see what it

00:11:12.220 really produces, because this seems miraculous.

00:11:14.900 And I said, well, it's not miraculous.

00:11:15.980 It's just rewiring the way in which people perceive their world.

00:11:19.520 If I'm going to go do the Dakar race, where I'm going to go, you know, 9,000 miles to

00:11:24.560 the Sahara Desert, you can't take the car you're currently running and expect it, and

00:11:28.540 you're going to die in the desert.

00:11:29.520 You need to have that car re-engineered.

00:11:31.820 So, for example, the exhaust can get above the sand.

00:11:34.360 Well, we help people re-engineer, and we don't tell them what to do.

00:11:37.500 We show them how to re-engineer themselves, so they have their own autonomy and ownership.

00:11:41.200 And I said, but tell me something.

00:11:43.280 If we're going to study this, what do the meta studies show?

00:11:46.460 And the meta studies show that they said that 60% of the people who come for treatment,

00:11:50.840 whether it's drugs or therapy or both, 60% make no improvement.

00:11:55.060 That's the average.

00:11:56.300 40% improve overall.

00:11:57.920 The average improvement is 50%.

00:11:59.720 So I said, so they're half as depressed as they were.

00:12:01.900 They said, yeah, some people get well, but most people are on drugs for the rest of their

00:12:05.200 lives.

00:12:06.020 And I said, you can almost do that with a placebo.

00:12:08.540 And the guy had a nervous laugh, and he said, well, yeah, maybe.

00:12:11.180 I said, well, I'm sure it sounds like hubris, but I said, just based on history, I'm sure

00:12:16.160 we'll do better than that.

00:12:17.420 I said, what's the best study of all psychiatry you've ever seen in terms of wiping out these

00:12:21.980 symptoms?

00:12:23.000 And at the time, they said there was a study done at Johns Hopkins, you're probably familiar

00:12:25.820 with it five years ago, where for a month, they gave people psilocybin, magic mushrooms,

00:12:30.900 and cognitive therapy.

00:12:32.440 And they said the results were the greatest in the history of psychiatry.

00:12:35.180 At the end of six weeks, it was their evaluation, that group had 54% of the people had no symptoms

00:12:40.760 whatsoever of depression.

00:12:42.680 I said, well, that's a great standard.

00:12:44.100 I said, I'd like to see us beat that.

00:12:45.760 I said, again, it doesn't sound, sounds like hubris.

00:12:49.540 It sounds like maybe arrogance.

00:12:50.820 I'm not coming from that place.

00:12:52.260 I just think our numbers will be significantly higher, but we'll see.

00:12:55.060 You design the program.

00:12:56.500 So they designed it.

00:12:57.160 And as you said, they had a separate group that was just like they did for Johns Hopkins,

00:13:00.620 you know, test group that didn't have my work.

00:13:02.880 They had gratitude journaling.

00:13:03.960 They did various other things.

00:13:05.600 And the results were beyond their imagination.

00:13:08.520 At the end of six weeks, after just going through a seminar, no drugs, no one-on-one therapy,

00:13:13.900 just the rewiring for themselves, 93% of them had no symptoms whatsoever.

00:13:18.300 It's nothing like it has ever been done.

00:13:19.920 And they published it in the Journal of Psychiatry.

00:13:21.520 Do you have any idea?

00:13:22.660 Has there been any longer-term follow-up?

00:13:25.160 Yes, there has been.

00:13:25.740 Oh, there has?

00:13:26.280 Yes, yeah.

00:13:26.660 And 7% of the people still improved, but they didn't completely eliminate their symptoms.

00:13:30.620 But here's the best part.

00:13:31.960 19% came in with suicidal ideation, zero suicidal ideation afterwards, which is what I've seen

00:13:37.800 over and over over the decades.

00:13:39.520 So they followed up a year later, and they found 52% increase in positive emotions, 71% decrease

00:13:46.160 in negative emotions.

00:13:46.760 A year later.

00:13:47.180 A year later.

00:13:48.320 And now they've done additional studies.

00:13:49.960 They just did a one-year study with 1,500 people.

00:13:52.840 So you can appreciate this.

00:13:53.880 Oh, is that right?

00:13:54.340 It's like the biggest study you can imagine.

00:13:56.040 750 in each group.

00:13:57.280 And this one is on engagement in business and in life, because right now, since COVID,

00:14:02.340 the engagement levels have gone through the floor.

00:14:04.020 You're probably familiar with it.

00:14:04.840 They have three measurements.

00:14:06.280 One is, you know, are you engaged?

00:14:08.620 And engagement equals EBITDA or equals profit in companies.

00:14:11.660 You can see a direct relationship, right?

00:14:13.140 Then there's those that are disengaged.

00:14:15.600 That would be what people started calling quiet quitting, where they're doing the minimum

00:14:19.220 they need to.

00:14:20.100 And then there's actively disengaged, which is actually people who are angry and they're

00:14:24.580 just trying to hurt the company when they stay there as well.

00:14:26.700 That's not good.

00:14:27.680 That's definitely not good.

00:14:29.880 Hello, everybody.

00:14:31.420 I want to tell you about Peterson Academy.

00:14:33.400 So as I watched the universities deteriorate and become inexcusably ideologically rigid

00:14:40.780 over the years, I started thinking about what might be done to address that.

00:14:45.400 We have the technology at hand now to film the best lectures on any given topic at every

00:14:52.720 university around the world and to bring the results of that filming and distribution to

00:14:58.940 a wide audience at a very low cost.

00:15:01.240 And we also have the ability to do that with the best possible production quality.

00:15:07.600 And so I started working with my daughter and her team on Peterson Academy a number of

00:15:14.580 years ago.

00:15:15.180 And we launched in August.

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00:15:47.860 We set out to produce the best education platform in the world.

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00:15:52.780 Go to Peterson Academy and gain access to the kind of education that was once reserved at

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00:16:02.440 And change your life in consequence.

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00:17:05.300 Again, that's netsuite.com slash jvp.

00:17:08.040 Since COVID, the drop in engagement is the biggest drop in the history of any form of

00:17:16.360 measurement around the world.

00:17:18.380 In addition, the largest increase is in active disengagement.

00:17:22.380 Yeah, well, people's trust was violated.

00:17:23.860 That's right.

00:17:24.300 They're angry.

00:17:25.080 Yeah.

00:17:25.220 And so they did a group and they haven't published it.

00:17:28.320 It'll come out shortly, but I can give you the broad strokes of what I'm so excited about

00:17:31.400 is they eliminated all of the disengagement that had been driven by four years of isolation

00:17:37.980 in six days.

00:17:40.160 And then the best part was without any more interaction with me every month, they measure

00:17:43.820 them for a year.

00:17:44.620 They increased in their engagement.

00:17:46.640 Oh, really?

00:17:47.060 Because what's happened is now the hunger is awakened in them.

00:17:50.660 They now have a sense of control over their own life and identity.

00:17:53.820 Same authors or a different group?

00:17:56.360 Some of the same authors.

00:17:57.540 Some of the same authors.

00:17:58.080 And additional groups as well.

00:17:58.680 UCLA.

00:17:59.260 And that big a difference in group size.

00:18:00.980 Yes.

00:18:01.180 Because one of the criticisms of the study, obviously, was that there was a small number

00:18:05.380 of people.

00:18:05.820 Yes, yes.

00:18:06.200 But not small by most averages, as you know, right?

00:18:08.360 Well, clinical studies are very, very difficult to do.

00:18:11.420 Yes, exactly.

00:18:11.780 So it's very easy to criticize a study for having a small number, but it's very difficult

00:18:15.940 to run a better study.

00:18:18.520 Yes.

00:18:18.920 Right, right.

00:18:19.440 And they've also done a study where a separate one that they published in a different journal

00:18:22.600 that I can get to you, which was about the teaching style, because what they wanted

00:18:26.240 to figure out is how.

00:18:28.400 Yes.

00:18:28.860 How does this work?

00:18:29.720 So I'll tell you what they uncovered.

00:18:31.580 There's a separate group that had been working with them and had worked on measuring my body on

00:18:36.160 stage, because I do immersion events.

00:18:38.340 I think, you know, four days, 15,000, 20,000 people in a stadium, 12,000, 13 hours a day.

00:18:43.840 And when COVID happened and they shut everything down, I wanted to still help people.

00:18:47.700 So I built a studio, because every stadium in the world was shut down.

00:18:51.680 And I started doing it with people in their homes.

00:18:54.280 So the first thing I did was during those first three and a half years before COVID,

00:18:57.500 they had been measuring me.

00:18:58.700 So they had me wear this $75,000 device that measures everything.

00:19:02.160 They take my saliva and my blood at every break.

00:19:04.940 And they found a whole crazy set of statistics.

00:19:08.440 Like, you know, I burn 11,300 calories on stage in a day.

00:19:11.580 I didn't think that was possible.

00:19:12.960 But consistently, that's my average.

00:19:15.320 Chess masters, Jordan, I guess, burn about 3,500 to 4,000 not moving.

00:19:20.100 And so before I even get on stage, I burn about 3,500.

00:19:23.300 I jump 1,000 times.

00:19:24.960 I'm standing there.

00:19:25.800 I'm going out in the crowd.

00:19:26.620 I'm running up.

00:19:27.200 I keep the stadium engaged.

00:19:28.520 Most people won't sit for a three-hour movie.

00:19:30.700 It's like watching a toddler play.

00:19:32.240 Yeah, well, I mean, I'm serious about that.

00:19:34.240 Only the dollars got you engaged.

00:19:35.920 Well, I'm serious about that.

00:19:37.240 Because as you think about it, people spend $300 million on a movie and go past three hours

00:19:40.640 and you lost everybody, right?

00:19:41.840 For taste and attention spans.

00:19:43.000 We got people there.

00:19:44.440 We do the digital program now.

00:19:46.600 And we'll start at 10 a.m. here in Palm Beach.

00:19:49.320 And we have people from 193 countries, every country in the world.

00:19:53.020 So let's say Australia.

00:19:54.260 We start here at 10 a.m.

00:19:55.380 It's already midnight there.

00:19:56.320 They go from midnight to 1 in the afternoon for four straight days and nights and we lose

00:20:00.160 6% of the people on average.

00:20:01.980 It's mind-boggling.

00:20:02.680 We've figured out how to keep people engaged.

00:20:04.660 So it's compelling and it's long-lasting in the events themselves.

00:20:08.720 But here they say, why does it work?

00:20:10.200 So they measure all these things in my body and then they discovered something else.

00:20:14.460 If you know Tom Brady or the Tampa Bay Lightning that's won multiple championships in the NHL,

00:20:20.400 they studied these people.

00:20:21.420 They found something called what they call the championship biochemistry.

00:20:24.680 And you'd appreciate this.

00:20:26.800 Every time I get on stage and the same thing, if Tom Brady's down by 10 points, as I'm sure

00:20:32.580 you've seen in the Super Bowl, and he's got two minutes to finish and somehow he comes

00:20:36.920 back to win.

00:20:38.140 He, all these people that, including myself, have this explosion of testosterone.

00:20:42.660 I mean, it looks literally like jumping up a hill.

00:20:45.780 And normally with testosterone, as I'm sure you know, cortisol comes, the stress hormone

00:20:49.520 as well.

00:20:50.980 Cortisol drops off the cliff.

00:20:52.640 So all you get is this incredible focus and drive.

00:20:56.220 Plus you remember things, which is why they think it has such cognition that's lasts a

00:21:00.540 year later.

00:21:01.300 Because if I asked you where were you at 9-11, every person, you're not even American,

00:21:05.040 can tell you where they were sitting, what was around them, what was going on.

00:21:07.940 Ask them where they're on 8-11.

00:21:09.440 They have no clue.

00:21:10.220 Because information without the emotion doesn't have any lasting impact.

00:21:14.040 So that's sort of like the biochemistry of a very enhanced flow state that's lasting a

00:21:19.360 long time.

00:21:20.120 And you're modeling that in an embodied form.

00:21:23.060 And people are mirroring that.

00:21:24.320 You got it.

00:21:24.760 Then they're doing mirror neurons, right?

00:21:26.300 Mirror neurons.

00:21:27.240 So first they did this with me, and they said, this is incredible.

00:21:30.000 And the level I could sustain it was what blew them away for the amount of time.

00:21:33.340 Because normally it's something somebody does for 20 minutes or 30 minutes or an hour.

00:21:37.280 But the best part is then they started measuring my live audiences.

00:21:39.960 And then when COVID happened, they put people in 10 different countries and measured people

00:21:44.020 there in real time.

00:21:45.360 And then they showed it up.

00:21:46.500 And it looks like music.

00:21:48.120 Because as you know, with mirror neurons, if you saw some people rowing and you're empathetic

00:21:52.260 or connected, you actually feel that to some extent in your body.

00:21:55.160 Well, I do that with people, obviously.

00:21:57.000 Well, these people, their energy, their explosion of testosterone, the drop off of cortisol.

00:22:01.940 And that is why they believe it has that lasting impact.

00:22:04.620 But they did a study with one of the top professors at Stanford, teaching my exact content.

00:22:09.720 That was the comparison group.

00:22:11.900 And saw what the measurements were afterwards versus mine.

00:22:14.880 And the difference was, for the first, I think it was three weeks on that one, almost a month,

00:22:20.400 there was a nice increase, like 30% increase, more than you would expect.

00:22:23.580 He's one of the top professors there.

00:22:26.000 But mine was 350%, and it lasted six months and then 12 months.

00:22:30.120 And the difference was, it wasn't the content.

00:22:32.600 It's what we did with our biochemistry.

00:22:34.060 So it's about rewiring yourself.

00:22:36.120 You can think all day.

00:22:37.300 Yeah, but you're modeling that, eh?

00:22:38.620 I model that with my body, my voice, and everything else.

00:22:41.200 And they do it.

00:22:41.840 And when you do a, the other thing of it is we're using immersion.

00:22:45.660 So I don't, I could have a lot easier job by going there for four or five hours and doing it, right?

00:22:50.800 Right.

00:22:51.000 But the immersion is, when you go 13 hours, there is a different change in your body and your biochemistry.

00:22:56.500 Well, the beautiful thing is you get to see that lasting impact because people know how to ignite it themselves.

00:23:02.940 It's not like a pump-up.

00:23:03.420 They also see that you can do it.

00:23:04.960 Well, they experience.

00:23:05.500 So I got a funny story.

00:23:06.400 Well, here's the thing.

00:23:06.980 They experience doing it.

00:23:07.940 This is a point I really think is important.

00:23:09.420 Yeah.

00:23:10.400 A belief is a poor substitute for an experience.

00:23:12.460 Yes, definitely.

00:23:13.320 Right?

00:23:13.640 Definitely.

00:23:13.860 So I give them the experience of it over and over again, and they get wired.

00:23:18.060 And now it's like, I'm hungry.

00:23:19.520 I want to do more of this in my life, and that's why it has such lasting impact.

00:23:22.560 And I knew we would, but I didn't go out for the study.

00:23:25.220 They came to me.

00:23:25.760 Now they're doing another one.

00:23:26.960 They're doing a third to fourth study.

00:23:28.420 So they're just fascinated by the results.

00:23:30.520 However, that was published in the Journal of Psychiatry two years ago.

00:23:35.160 Not one phone call from anyone about how to implement that with themselves.

00:23:39.640 But if you look at the cover, if you cover the cover of Newsweek, right, two years ago,

00:23:43.100 I'm sure you saw it, it says Hooked on Hype.

00:23:45.360 Yeah.

00:23:45.640 And it talks about the meta studies now show that no SSRIs, they don't work.

00:23:49.920 And they're no better than sugar pills, but we still give them the 43 million Americans

00:23:53.880 over and over again with all the side effects they have.

00:23:56.460 So it's part of the culture that we're in, unfortunately.

00:23:59.560 But we're just working to the people that are hungry and want to shift, we provide them

00:24:03.840 opportunity.

00:24:04.300 I don't pretend to be the end all and be all for everybody, but it works.

00:24:07.100 And people who've been through it know it works.

00:24:09.240 It's been them telling their friends for decades, but now we have the science to back

00:24:13.000 it up.

00:24:13.840 Okay.

00:24:14.140 So I've got a story to tell you and then a bunch of questions.

00:24:17.100 Great.

00:24:17.680 So I know this biologist, Derek Cooper, and we did a podcast together.

00:24:23.560 He's a very interesting thinker.

00:24:24.940 And he's spent a fair bit of time looking at dopaminergic functioning and relating that

00:24:32.160 in part to insect behavior, bees in particular.

00:24:36.100 So I want to tell you something funny about bees.

00:24:39.000 And the reason I'm outlining this is because the biochemical principles that you describe

00:24:43.680 are extremely fundamental, right?

00:24:46.040 They're echoed throughout the living kingdom, all the way down to the insect level.

00:24:51.400 Wow.

00:24:51.620 Like this is ancient circuitry.

00:24:53.380 Okay.

00:24:53.720 So-

00:24:54.060 Only you would have this kind of information.

00:24:55.400 Well, I did a lot of studies of animal behavior when I was trying to figure out human motivation.

00:25:02.000 Okay.

00:25:02.320 Right.

00:25:02.560 And if you can find extremely distal connections, it means you've found something very profound

00:25:08.600 because it's been conserved over evolutionary history for maybe hundreds of millions of years.

00:25:12.960 Yes.

00:25:13.280 Right.

00:25:13.460 So you know you're onto something that's extremely fundamental.

00:25:16.380 Yes.

00:25:16.600 And you can tell that in the story that you described because it's reflected in hormonal

00:25:20.960 changes.

00:25:21.640 Yes.

00:25:21.940 Okay.

00:25:22.220 So bees communicate about sources of value.

00:25:26.500 So bees go out and they forage kind of randomly.

00:25:29.640 And then if they find a good storehouse of value, which is like a flower bed that's not too far

00:25:35.740 away and that's rich, then they go back and they dance and they indicate by the quality

00:25:42.720 of their dance where the flowers are, but also how much energy needs to be expended to get

00:25:49.020 there, but how much energy they will be acquired in consequence of the voyage.

00:25:54.740 Okay.

00:25:55.140 And they do that in part by intensity and duration of dance.

00:25:59.020 Wow.

00:25:59.560 Right.

00:25:59.820 So now imagine what they're doing.

00:26:01.160 You see what they're doing.

00:26:01.960 So it costs a bee to expend energy.

00:26:04.540 Yes.

00:26:04.900 Right.

00:26:05.900 So if another bee watches the bee that's communicating, expending energy, the lesson is something like

00:26:11.960 this bee is so convinced that that energy source is worthy of investigation that it's willing

00:26:18.000 to risk expending energy to communicate about it.

00:26:22.400 Okay.

00:26:22.520 So, so, and it's starting to feel like a bee right now.

00:26:25.740 Well, exactly.

00:26:27.120 That gets the other bees excited, but, but it's a, but it's, it's not, as you said, it's

00:26:32.000 an experience and not a, it's not a, it's not an argument.

00:26:35.260 Yes.

00:26:35.520 It's like the bee is demonstrating by it's willing to sacrifice its energy that the end

00:26:40.040 goal is worth the attainment.

00:26:41.420 Okay.

00:26:41.620 So that's, that's very much analogous to what you're doing on stage because you're expending,

00:26:47.100 you said right at the beginning, you're expending 11,000 calories in an 11 hour period and you're

00:26:52.820 able to maintain it.

00:26:53.900 So people watch that and they think, well, they think they see, and this is at this, at a level

00:27:00.220 that's so primordial that even insects can do it.

00:27:03.020 They see that you're willing to risk a tremendous expenditure of energy over a very long time

00:27:08.200 to communicate a particular pattern of perception.

00:27:11.080 Yes.

00:27:11.300 And so that's convincing because it's an, it's, what would you say?

00:27:14.780 It's an existence proof.

00:27:16.480 Okay.

00:27:16.720 Now you said some other things that are extremely interesting that I think are worth delving

00:27:21.080 into.

00:27:21.580 So you talked about pull motivation.

00:27:24.920 So.

00:27:25.340 Versus push.

00:27:25.840 Yeah.

00:27:26.100 Versus push.

00:27:27.120 So pull motivation is positive emotion.

00:27:31.740 It's the manifestation of the same dopaminergically mediated positive emotion that indicates the existence

00:27:40.880 of a valuable store of treasure.

00:27:43.880 Yes.

00:27:44.140 And so that's kind of a quest issue.

00:27:45.980 It's like, so we're wired so that we feel enthusiasm when we see ourselves moving towards

00:27:52.320 a valuable goal.

00:27:53.500 Okay.

00:27:54.120 Now you're, you, and then you said some other things very carefully.

00:27:58.000 You said you're not a guru.

00:27:59.300 And what that means in, in part is that you're encouraging people to believe that there is a

00:28:05.800 goal and that goals are worthwhile, but they have to come up with the goals themselves.

00:28:10.500 That's right.

00:28:10.880 Right.

00:28:11.280 Right.

00:28:11.560 Well, that's all.

00:28:12.040 It has to be life on their terms, not mine.

00:28:13.660 Absolutely.

00:28:13.960 Well, it's partly because they need to establish their own conditions for satisfaction and

00:28:19.080 they have to do that in consequence of their own contemplation.

00:28:22.740 Yes.

00:28:23.060 You know, and by the way, I mean, you have a copy of my book here, We Arrest with God.

00:28:28.000 One of the ways that God is characterized, and I describe this in the book, is as the spirit

00:28:33.420 of calling.

00:28:35.160 Right.

00:28:35.760 Right.

00:28:36.040 So there's two primary characterizations of God in the biblical writings.

00:28:41.080 There's more than two, but there's two primary characterizations.

00:28:43.900 One is the spirit of calling and adventure.

00:28:46.560 So that's exemplified in the story of Abraham, for example.

00:28:49.720 Yes.

00:28:49.860 And the other is as the voice of conscience.

00:28:52.140 And that spirit of adventure, that's associated with this pull motivation.

00:28:57.540 Yes.

00:28:57.780 Now.

00:28:58.420 It's the hero's journey.

00:28:59.360 It's the hero's journey.

00:29:01.060 Yeah.

00:29:01.160 Yeah.

00:29:01.360 Although the hero's journey also incorporates elements of conscience.

00:29:04.740 Yes.

00:29:05.200 Right.

00:29:05.440 And there's a push element to that that's probably worth discussing as well.

00:29:09.640 Internal push, though.

00:29:10.120 It's like calling says, here's the path, and conscience warns you when you're deviating

00:29:16.720 from it.

00:29:17.360 That's a reasonable way to thank you about it.

00:29:18.680 Thank you.

00:29:19.080 No one on earth can do what you do and do the depth of analysis you do to take a Pinocchio

00:29:24.080 story and turn that into our typical study of personal evolution in an archetype.

00:29:28.160 I mean, I'm thinking about when you said consciousness, the bug bugging you and your

00:29:31.980 conscience.

00:29:32.780 Yeah.

00:29:32.800 Yeah.

00:29:32.900 It's like, you blow me away.

00:29:34.840 I think you're a treasure, Jordan.

00:29:36.040 I just want to say it.

00:29:37.100 Thank you, sir.

00:29:37.680 I think you're one of the gifts to this world.

00:29:39.740 But please continue.

00:29:40.500 But I just love the way your brain goes into these areas.

00:29:42.760 Well, it's really worth, given the framework that you're using, it's really worthwhile understanding

00:29:47.980 this technically.

00:29:49.040 So here's a way of thinking structurally about the process that you outlined.

00:29:56.680 Okay.

00:29:56.940 So the first thing to understand is that people see the world through their aim.

00:30:02.900 Yes.

00:30:03.280 Okay.

00:30:03.420 And I mean that literally.

00:30:04.820 I understand.

00:30:06.100 And then when you hear the story of someone's life, you actually hear a description of their

00:30:10.860 aim.

00:30:11.260 That's right.

00:30:11.720 Okay.

00:30:12.060 So now you specify the aim.

00:30:14.460 Now, the first thing that happens perceptually, and you talked about perception.

00:30:18.200 The first thing that happens is that once you specify the aim, the pathway appears.

00:30:23.660 That's how your perceptual systems work.

00:30:25.900 Yes.

00:30:26.120 And the reason for that is, well, if you can't see your way to get where you're going, then

00:30:30.840 what good is it to see?

00:30:32.520 Yes.

00:30:32.760 Right.

00:30:33.180 Okay.

00:30:33.980 You specify the aim, the pathway occurs.

00:30:36.140 Well, that's the precondition for a quest.

00:30:38.340 Yes.

00:30:38.620 Okay.

00:30:38.820 Now, the next thing that happens, so the pathway occurs, the next thing that happens is that

00:30:44.720 sets the frame for emotional experience.

00:30:47.020 So now, everything that you encounter as an obstacle on that pathway elicits negative emotion.

00:30:53.520 And everything that you encounter that facilitates movement forward evokes positive emotion.

00:30:59.400 So one of the corollaries of that is no aim, no positive emotion.

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00:32:14.540 Yes.

00:32:15.120 Right.

00:32:15.560 No hope.

00:32:16.540 No enthusiasm.

00:32:17.360 I call it that when you look at people that are pressed, or even people just not where they

00:32:21.580 want to be, they have no compelling future.

00:32:23.740 Yes, right.

00:32:24.200 Anyone can deal with a difficult today if they have a compelling tomorrow.

00:32:27.980 Yes.

00:32:28.260 And so when people think about our country, our country has just gone through a period,

00:32:32.780 regardless, I'm an independent.

00:32:34.240 I'm not, I voted on both sides of the aisle, so this is not a political statement.

00:32:37.340 But if I asked you, what has been the vision for this country in the last four years, last eight years even, to somehow pay off our debt, to make it through these times, to, no one has got a clear vision.

00:32:49.400 And as opposed to, look at a Democrat and a Republican, Kennedy got up and talked about, in this decade, we're going to put a man on the earth and return him safely.

00:32:57.400 Yeah, yeah.

00:32:57.640 The city on the hill with Reagan, you could pick, it doesn't matter which person, but they both had a vision that unified America for a period of time, created an optimism.

00:33:05.880 Now you're starting to feel, not everybody, obviously, because there's left and right, but a lot of people are now, I don't care if it's Republican or Democrat, give me somebody competent, give me somebody to get results.

00:33:16.060 And there's an excitement about change because things have not happened.

00:33:19.760 There seems to be more of a compelling future, especially in the health area you and I are both passionate about, right, with Bobby Kennedy and the army of people that were attacked during COVID who were telling the truth, and now they're going to be in charge.

00:33:30.540 So the world is shifting.

00:33:32.080 But I really think it's important for your listeners or viewers to understand, because I think you and I couldn't be more aligned, a compelling future is everything.

00:33:40.460 Because without that, you can have an aim, by the way, but if it's not compelling, it's not going to do much.

00:33:45.240 Well, and you demonstrate in the physiology of your lectures, the fact that that compelling aspect is possible and real, right?

00:33:57.540 But I also get them to experience it once again.

00:33:59.940 If they just watch me, you know, like, I'm not here to be their role model examples.

00:34:04.960 I'm not here to be your guru.

00:34:05.620 I'm here to be your friend.

00:34:06.340 I have some insights.

00:34:07.240 You have insights.

00:34:07.880 We can learn from each other, right?

00:34:08.880 But the idea of getting in a state of mind where you're in a heightened state of consciousness because your energy increases.

00:34:15.380 Think about it.

00:34:15.900 When your energy drops, usually negative thoughts grow with that pretty massively, right?

00:34:20.660 Self-negative thoughts, thoughts about society.

00:34:22.820 As you raise the energy level, it's like plugging into a computer.

00:34:26.480 You know, the greatest computer, but enough electricity.

00:34:28.140 But if there's full electricity, there's power there.

00:34:30.440 And most of us have gotten adjusted to a level of energy, especially post-COVID, that we don't even realize because we're like fish in water.

00:34:37.620 It has dropped massively.

00:34:39.620 When I walk around into companies, that's why engagement became so important to me.

00:34:43.380 There's just not the same level of engagement.

00:34:45.440 And no one's trying to deliberately do it.

00:34:47.360 They were conditioned for four years to sit still in front of a computer and do anything.

00:34:51.140 And many people before that weren't doing anything.

00:34:53.240 It just magnified it.

00:34:54.580 But when the energy increases, that's my first job, your consciousness increases with that frequency of intensity.

00:35:00.940 When you said memory, okay, well, there's a physiological explanation for that.

00:35:05.340 Okay, so dopamine does two things.

00:35:07.740 It produces that feeling of enthusiasm.

00:35:10.040 Yes.

00:35:10.600 That's why people take cocaine, for example, or most of the drugs of abuse that are stimulants.

00:35:15.640 Right.

00:35:15.980 Okay, so it produces that feeling of reward, but that's not all it does.

00:35:19.220 So imagine that there's a positive outcome, and that produces some enthusiasm.

00:35:25.340 Okay, now imagine that there's a chain of neurological events that led up to that positive outcome.

00:35:31.400 Yes.

00:35:31.660 Okay, what dopamine does is encourage the neural systems that were active just before that positive event occurred to grow.

00:35:38.460 Yes.

00:35:38.860 So now that means...

00:35:40.000 You're creating more wiring.

00:35:41.560 And you're strengthening whatever connections we're used to have.

00:35:45.080 You're going from dial-up to a higher level.

00:35:47.700 If you're increasing the energy, and you're simultaneously getting people to configure their goals,

00:35:55.840 and those two things are happening at the same time, that should increase the probability that the goals that they adopt

00:36:01.960 will be instantiated permanently into memory.

00:36:04.800 And then it's also not exactly the kind of memory that you would call to mind to talk about.

00:36:11.600 It's the kind of memory that you see the world through.

00:36:14.260 Yes.

00:36:14.440 So that's procedural memory.

00:36:16.400 It's a completely different kind of memory.

00:36:17.800 I get it.

00:36:18.540 It's the kind of memory that...

00:36:20.420 So let's say you practice applying a certain framework of interpretation to your circumstances.

00:36:26.040 Yes.

00:36:26.180 Okay, that practice reconfigures procedural memory, and that's literally the rewiring of the system through which you view the world.

00:36:37.220 That's correct.

00:36:37.700 Right, right.

00:36:38.180 And we have a new view of the world.

00:36:39.360 You come up with new meanings.

00:36:41.460 And meanings, as you know, we both know, you do maps of meaning.

00:36:44.280 My entire life has been, you know, I remember reading Man's Search for Meaning.

00:36:47.620 I'm actually making the film.

00:36:49.080 And it was one of the books that influenced me the most because the ability to find meaning, even in the most difficult time.

00:36:55.720 And Viktor Frankl, to me, is just a godsend to this planet.

00:36:58.700 Yeah, it's a great book.

00:37:00.000 It's a great book.

00:37:00.160 It's crazy.

00:37:00.540 Yeah, it's a great book.

00:37:01.000 If you haven't read it, please, whoever you're listening, read it.

00:37:03.260 Or anybody who's ever...

00:37:04.140 That's Man's Search for Meaning.

00:37:05.480 Yes.

00:37:05.840 Read that book.

00:37:06.720 It's incredible.

00:37:07.720 But the point of your meanings change.

00:37:11.000 Your focus and your meanings change when your energy shifts.

00:37:14.240 And so it's so fundamental to bring that energy up.

00:37:17.440 And most people have no reference for it in their body.

00:37:20.240 You know, if you go to a concert, I remember Pat Riley came to one of our...

00:37:23.500 Who owns a piece of the Miami Heat.

00:37:25.120 He was an amazing coach, if you're not familiar with the NBA basketball.

00:37:28.180 One of the winningest coaches in history.

00:37:29.680 Good friend of mine, known him for 30 years.

00:37:31.380 And he came to one of our programs and he said,

00:37:32.880 Tony, this is like the seventh game of the NBA championship, but it goes on for four days and it's 13 hours a day.

00:37:39.660 Right, right, right.

00:37:40.440 So that vibrancy, and most people at the game are cheering at times and not.

00:37:44.600 This is an experience in your body.

00:37:46.840 That's why I do the number of hours.

00:37:48.360 That's why it's immersion.

00:37:49.660 That's why it's multiple days, four days or six days.

00:37:52.080 And that's why it has the lasting impact.

00:37:53.900 But you're right.

00:37:54.640 The dopamine circuits are actually creating...

00:37:57.720 What's the weight matter in your brain?

00:37:59.260 The myelin, right?

00:38:00.360 Creating the myelin.

00:38:01.220 Yeah, yeah.

00:38:01.500 Yeah, that's right.

00:38:02.220 So if you look at a great athlete, you know, like, you know, people look at somebody like,

00:38:06.800 you know, I'm fortunate enough to own a piece of several sporting teams

00:38:09.440 and one of them is the Golden State Warriors.

00:38:11.760 And you look at Steph Curry, the greatest 33-point shooter in the world.

00:38:15.320 And people look at him and he goes and he shoots the ball from like almost half court

00:38:19.740 and he's chomping on the side of his mouthpiece and he doesn't even wait to go.

00:38:23.420 He turns and smiles and he knows.

00:38:26.380 And then all of a sudden the crowd goes wild and it goes through.

00:38:28.720 It's like, it looks like impossible.

00:38:31.020 But where did that impossible come from?

00:38:32.560 He built the myelin over and over and over again.

00:38:35.340 So it's hardwired.

00:38:36.380 Yeah, exactly.

00:38:36.920 He knows exactly what did and how did he do that?

00:38:39.120 This is the part that we all forget.

00:38:41.040 I always tell people, when you see people who are amazing in public,

00:38:44.680 they're being rewarded in public for what they've practiced massively in private.

00:38:48.340 Yes, yes.

00:38:48.900 So here's his plan.

00:38:50.700 Just take 15 years in the NBA.

00:38:52.380 That's all he's been there.

00:38:53.300 Greatest three-point shooter in history.

00:38:54.540 Nobody even close if you're not familiar with the NBA.

00:38:56.320 He practices 500 shots a day, every day, seven days a week, bar none.

00:39:03.060 That's 3,500 shots a week.

00:39:04.660 So 168,000 shots a month.

00:39:07.000 2.52 million shots.

00:39:09.420 Not forget his college career, just in his professional career,

00:39:12.160 so that he can make 3,300 three-point shots and be the greatest in history.

00:39:17.380 That's less than one-tenth of one percent of the time compared to his practice.

00:39:21.840 Right, right, right.

00:39:23.060 The wiring in him is so powerful, but it doesn't just show up.

00:39:27.600 Hope and excitement are wonderful things, but you need competency as well.

00:39:31.920 And in order to have that, the hope can get you started,

00:39:33.900 give you the drive, the vision, the aim.

00:39:35.800 But you've got to have the execution.

00:39:37.360 You have both the strategy and you've got to have the execution

00:39:40.580 that's practiced in your nervous system.

00:39:42.280 Okay, so let's talk about that because you talked about eliciting motivation

00:39:47.100 over a long period of time.

00:39:49.580 So I'd like to know more about how you—

00:39:50.820 Or I would even say the word, if I may, drive.

00:39:53.340 Because motivation is—the reason I use it, it's like a warm bath.

00:39:56.080 You should probably take a bath, but it doesn't last, right?

00:39:58.200 You should still do it.

00:39:59.520 But drive is like everyone is motivated.

00:40:02.940 If you're overweight, you're motivated to eat, right?

00:40:05.200 Come on.

00:40:05.960 I want to find out what drives you because if we unleash your drive,

00:40:09.160 it's not my drive.

00:40:09.480 What drives you towards the right aim?

00:40:10.940 That's right.

00:40:11.380 What is it that will unleash you?

00:40:13.680 That's what this experience is about.

00:40:15.020 That's different than just being motivated.

00:40:16.180 Okay, so let's walk—okay, so I have an exercise that people can do online

00:40:21.100 called future authoring.

00:40:22.540 And one of its steps—and I'd like you to tell me how this compares

00:40:27.380 to what you're doing in your seminars, in your events.

00:40:30.500 So it's a conditions of satisfaction exercise, or it's a meditation and contemplation exercise,

00:40:39.680 or it's a prayer.

00:40:40.720 You could think of all the—or a request for revelation.

00:40:43.340 But here's the idea.

00:40:44.920 So it's—you can—imagine for a moment that you could have what you wanted and needed in five years.

00:40:53.360 Okay, but there's a condition.

00:40:56.360 You have to know what it is, and you have to specify it.

00:40:58.740 Okay, now then the question would be, well, how are you going to discover that?

00:41:02.300 And the answer is you ask yourself.

00:41:04.080 It's like, okay, like, what would—it's like the Viktor Frankl scenario.

00:41:09.420 Even hypothetically, what would get me out of bed in the morning on a very, very difficult day?

00:41:13.980 Yes.

00:41:14.400 Like, what could I imagine could come to me in my life?

00:41:17.920 We'll get you up late, get you up early.

00:41:19.240 Yeah, yeah, yeah.

00:41:19.960 Make you fully alive.

00:41:21.580 Yeah, well, and what would make you persevere in times of trouble?

00:41:24.560 Exactly.

00:41:24.960 Even a more direct question.

00:41:26.380 Okay, so—

00:41:27.200 And by the way, I find—tell me it's the same for you.

00:41:29.480 Yeah.

00:41:29.660 It's not just the aim or objective, it's strong enough reasons.

00:41:33.460 In other words, somebody say, I want to make a billion dollars, but they don't do it.

00:41:36.840 And they envision to get excited about it, a million dollars, whatever it is.

00:41:39.580 I want to have three perfect children.

00:41:40.780 I want to write a book, whatever.

00:41:42.460 The secret is reasons come first, answers come second.

00:41:45.620 Once I know what I want, I've got to figure out why.

00:41:47.680 Yes.

00:41:48.080 Because purpose is stronger than object.

00:41:50.820 So the object may inspire you, but what's going to keep you going is strong enough reasons when it's tough.

00:41:55.760 Yeah.

00:41:55.900 What are the reasons—okay, I want this money.

00:41:57.320 For what?

00:41:57.680 Well, I want to provide a home for my mom.

00:41:59.460 Well, that's very different than I just want to have this picture—

00:42:01.340 Yes, definitely.

00:42:02.080 —pieces of paper with pictures of dead people on it, right?

00:42:04.480 Yes.

00:42:04.840 People say, I want money.

00:42:05.900 I don't want money.

00:42:06.860 They want an emotion.

00:42:07.940 They want an impact.

00:42:09.180 They want security, or they want freedom, or they want to be able to contribute, or they want to do something they think money will give them more choices on, right?

00:42:15.480 They don't want the money.

00:42:16.520 So I'm always trying to dig underneath to figure out what is the—

00:42:19.040 Yeah, that's the substructure.

00:42:20.300 Exactly.

00:42:20.940 Yeah, okay, so—

00:42:21.600 That's the surface desire.

00:42:22.320 Right, right.

00:42:22.900 And many people focus on the surface desire, not knowing enough reasons to follow through.

00:42:27.280 That's why New Year's resolutions don't work.

00:42:28.680 Ninety-one percent of them—I don't know what the latest statistic is.

00:42:31.260 People don't follow through after three weeks.

00:42:33.120 By the time they're hearing us speak, if they have New Year's resolutions, they're gone, because they don't have the reasons to push through, and they don't have the strategy.

00:42:40.060 It's wonderful if you say, I want to see a sunset, but if your strategy is to start running east as fast as you can, I don't give a damn how positive you are.

00:42:47.940 It's not going to work, right?

00:42:49.200 So it's a combination of that aim, those values, that drive you and I are talking about, that ignite enough reasons for it, and then the strategies to execute, because you'll eventually find your way there.

00:43:00.540 But the speed at which you do it is if—I believe in modeling.

00:43:03.720 I believe success leaves clues.

00:43:05.360 My original teacher, Jim Rohn, taught me that.

00:43:07.100 He said, if someone is successful at anything, they've got a great relationship, and it's 20 years down the line, and they still do it.

00:43:12.840 Or they lost weight and kept off for 10 years, or they went from nothing to not just making money but sustaining financial security and freedom for their family.

00:43:21.340 They're not lucky.

00:43:22.580 They're doing something different than you are.

00:43:24.560 So instead of you trial and error, which is the standard way in which we learn, you find the pathway to power by finding someone who's done it consistently and produced results.

00:43:33.580 That obsession within me has launched most of the books I've written, most things I've done.

00:43:38.600 It's like, I want to know what—this book was, how do I help people with the best breakthroughs in health, for example, in life force and energy?

00:43:47.440 They take 17 years to go from the breakthrough time to your clinician.

00:43:51.480 Like, how do I shorten that up?

00:43:52.980 I'm going to interview 150 of the most brilliant regenerative doctors in the world, Nobel Prize winners, and find out what they're doing and give it to you right now.

00:44:00.500 Or I'm going to finance.

00:44:02.360 Well, I can talk to your finance about what I think, or I can interview 50 of the smartest financial people in the history of the world that are alive today and find out what do they do.

00:44:12.100 And while they're different, I look for what are the common strategies, elements, what is guiding this?

00:44:17.640 And then I can teach that my billionaire client goes, this is incredible, and the average person goes, this is incredible.

00:44:23.100 Because it's very much what you do.

00:44:25.880 It's finding the pathway.

00:44:27.300 It's finding the DNA.

00:44:28.720 It's finding the codex of how to go from where you are to where you want to be.

00:44:32.740 But it is more than just the aim.

00:44:34.480 That'll start you.

00:44:35.820 You've got to have the purpose or the reasons or your purpose.

00:44:39.360 If it's somebody else's purpose or reasons, it won't last.

00:44:41.280 Yeah, it's not going to work.

00:44:42.080 And then you need the strategies, too, because that'll give you the driving.

00:44:45.180 You will figure it out.

00:44:46.220 If you can discipline your disappointment, if you can push yourself beyond what most people give up on, you're going to get there eventually.

00:44:53.620 You're going to keep flexing.

00:44:54.500 But you'll get there 10 times faster if you can say, wow, there's already a pathway that's been proven.

00:45:00.740 Why would I reinvent the wheel?

00:45:02.360 I'll still bring myself to it, my own uniqueness to it.

00:45:04.980 But there's certain fundamentals that if you do them, you're going to have economic abundance.

00:45:08.700 If you don't, you're going to have pain.

00:45:10.300 There are certain ones that are going to be in great relationships.

00:45:12.260 That's the purpose of stories.

00:45:14.440 That's exactly right.

00:45:15.240 Okay, so you said something that I think we could delve into technically, too.

00:45:19.500 Okay, so you said an aim isn't sufficient.

00:45:22.340 It'll get you started.

00:45:23.200 Okay, and then you said you have to have reasons.

00:45:25.200 Okay, so let's think that through for a minute.

00:45:26.980 So one of the things we do in this program that helps people rewire their aim is do a multidimensional analysis.

00:45:34.020 And we step people through that.

00:45:35.580 It's like, okay, now you've sort of figured out what you would want and need if you could have it.

00:45:42.200 But let's flesh that out so you could say, well, how would that positively affect your intimate relationship, your marriage, right?

00:45:51.240 How would that positively affect your family?

00:45:53.600 How would it affect your community?

00:45:55.440 So you're making them come up with the reasons.

00:45:57.300 Yeah, well, and the reasons, well, then you could imagine this, too.

00:45:59.840 You could imagine that, like.

00:46:01.160 So it's a new year, 2025, and you're thinking, how am I going to make this year different?

00:46:07.140 How am I going to build something for myself?

00:46:08.900 I'm dying to be my own boss or see if I can turn that business idea I've been kicking around into a reality, but I don't know how to make it happen.

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00:46:53.100 Sign up for your $1 per month trial period at shopify.com slash jbp, that is all lowercase.

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00:47:03.440 Again, that's shopify.com slash jbp.

00:47:08.920 In some ways, we're loose constellations of multiple motivations, and you want to meld those all together so you're serving the same name.

00:47:19.140 And you're the pull.

00:47:19.700 If it's supposed to be pulled apart, I want to be totally successful and never be rejected.

00:47:27.620 If you're going to be successful on a social scale, that's not possible.

00:47:32.300 And so if you have those two conflicts, you're going to take two steps forward and three back.

00:47:35.380 And that's what we do with people.

00:47:36.380 We have them re-engineer the values so they pull you forward as opposed to pull you apart.

00:47:41.200 Because most of us have so many conflicts.

00:47:43.700 It's a lack of clarity usually.

00:47:45.780 There's not a clear aim.

00:47:47.420 There's not enough reasons.

00:47:49.420 Poor strategy.

00:47:50.820 But ultimately, what really stops people and what I do with people and events is I find the inner conflict.

00:47:55.180 Yes, definitely.

00:47:55.940 The inner conflict is what's keeping them from executing.

00:47:58.520 It means they're actually living out multiple stories simultaneously and they don't have the same aim.

00:48:03.480 That's right.

00:48:04.020 Yeah, yeah.

00:48:04.480 And that's okay, too.

00:48:05.380 It doesn't have to all be the same story, but there has to be some unifying element to what matters most to you for you to live an extraordinary quality of life.

00:48:12.200 Again, life on your terms.

00:48:13.880 What you think is extraordinary.

00:48:14.700 Is that three children?

00:48:15.800 Is that writing a book?

00:48:17.080 Is that building a business?

00:48:18.360 Is that all the above?

00:48:19.240 I don't know.

00:48:20.340 It's got to be on your terms.

00:48:21.400 So one of the things I discovered when I was walking through the biblical stories is the book itself is structured in a manner that's analogous to the pattern that you just described.

00:48:31.240 So what happens in the biblical stories is that a sequence of stories are put forward that each circulate around a form of high order goal.

00:48:44.140 So I'll give you an example.

00:48:45.260 So in the story of Noah, for example, the voice of the divine in the story of Noah is characterized as the intuition that calls the wise to prepare when trouble is brewing.

00:48:57.180 So that's God for Noah, because Noah is described as a man who's wise in his generation.

00:49:03.200 So he's the sort of person you'd go to for advice, and his ability to intuit is well-developed in consequence of his practice of wisdom, and everyone recognizes that.

00:49:14.140 And now he has a powerful revelation or intuition that all hell's about to break loose, and he should take appropriate steps.

00:49:21.300 And that's his faith in God.

00:49:23.460 But God in that, the highest goal, you might say, in that story is this intuition of the wise to prepare in the face of disaster.

00:49:32.120 Okay, that's very different than the God that makes himself manifest to Abraham.

00:49:36.900 So Abraham is someone who's resting on his laurels and who's privileged at the beginning of the story.

00:49:42.880 His parents are wealthy, and there's no reason for him to lift a finger, and God comes to him as the voice of adventure.

00:49:52.720 And God says to him, it's very cool.

00:49:55.340 This is the covenant, by the way, and I'm sure you'll see the relationship between this and what you're doing in your seminars.

00:50:02.820 God comes to Moses as a spirit of adventure, and he offers him a bargain, which is the covenant.

00:50:08.660 He says, if you leave your zone of comfort, if you move away from your father's tent, if you move away from what's familiar to you, and you do that voluntarily, and you make the sacrifices necessary as a consequence, this is what will happen.

00:50:24.220 If you persist long enough, because it took you like 98 to have this for a skin, right?

00:50:29.220 Yeah, exactly.

00:50:30.320 But he didn't give up, he just kept moving forward.

00:50:32.500 It didn't matter if he made mistakes, he kept moving in the right direction.

00:50:34.880 Yes, and that's partly the element of his faith.

00:50:37.020 Okay, so the deal is, your life will become a blessing to you.

00:50:41.460 So that's that antidepressant phenomenon that we're describing.

00:50:45.400 So instead of living in misery, you'll live in something approximating hope and security, right?

00:50:50.500 Okay, that's the first part of the deal.

00:50:52.180 The second part is, your name will become renowned among other people, and you'll deserve it.

00:50:57.540 So that's a good deal, because people want social status, and they want the security and the capacity to cooperate and compete peacefully that goes along with that.

00:51:06.260 It's a fundamental, it might even be the fundamental human aim, but it's at least a fundamental human aim.

00:51:12.540 That's number two.

00:51:13.780 Number three is, it'll give you your best shot at establishing something of multi-generational permanence.

00:51:19.900 Right.

00:51:20.220 Right, so that's a good deal, because, you know, one of the things that people want when they search for what's meaningful is that they say,

00:51:26.260 well, I'd like to do something that lasts or matters.

00:51:28.720 Yeah, okay, so that's the third thing.

00:51:30.880 And the fourth thing is, you'll do it in a way that'll be of a benefit to everyone else.

00:51:35.700 So it's not a zero-sum game.

00:51:37.660 And so what, it's so cool, this story, because what it does is align the calling of adventure, so that would be that calling or pull, with those four outcomes.

00:51:47.540 Okay, but then there's a meta move in the...

00:51:49.700 Which gives you more reasons, because we'll always do more for those we love than we will for ourselves.

00:51:55.260 Yes, right.

00:51:55.780 That's the beauty of being human.

00:51:57.120 That's humanity at its best, right?

00:51:58.820 Yes, that's why you want to think through, if you do have an aim, what the benefit would be to the people that you love and to your community.

00:52:05.460 That's right.

00:52:05.780 Because it anchors that, okay, the meta claim in the juxtaposition of these narratives, this is so cool, is that the voice that tells the wise to prepare in the time of crisis and the call to adventure are manifestations of the same distal goal.

00:52:23.780 Yes.

00:52:24.060 So you could imagine that the ultimate uniting goal brings all the underlying potential stories together.

00:52:30.600 Yes.

00:52:30.940 And then that's developed through the biblical corpus.

00:52:33.300 And in the New Testament, that's fleshed out completely, because the claim in the New Testament is something like the embodiment of the spirit that's characterized in multiple ways in the Old Testament is made manifest as the willingness for voluntary self-sacrifice in service of the highest goal.

00:52:53.500 And that's what's acted out in the passion story.

00:52:56.020 And that seems to me to be precisely accurate, is that there's that, because you said yourself earlier, you know, that a goal that is only serving your own, so to speak, narrow and proximal motives isn't one that's going to last.

00:53:11.280 It has to be anchored in multiple ways, and it has to be worthwhile.

00:53:14.980 But there is this insistence that's, I think this is the monotheistic hypothesis, actually, is that there is a distal aim that unites all subordinate aims, and if you can ally yourself with that, you become something approximating an unstoppable force.

00:53:30.400 100%.

00:53:30.820 That's where all the energy comes from, because there's so much, I look at it this way, you can call it God or you can call it life, whatever, I prefer God, but still, life supports whatever supports more life.

00:53:42.220 So as an individual with my own goals, take your bees, the bumblebee could be selfishly going after just the nectar for itself, if you want to call that selfish, but then what attaches to its legs is pollen, and that's why I have more flowers, right?

00:53:55.800 So there's a certain amount of benefit by anyone's individual desires, desire, of the father, right?

00:54:01.000 You know, it's like with that desire is the ability to fulfill it if you can persist and discover.

00:54:05.860 But I found that I believe that when your desire is to serve something more than yourself, first of all, you get out of yourself, so there's no more of the internal anxieties.

00:54:14.460 That's for sure.

00:54:15.220 You're not there.

00:54:15.880 You know, that concern, thoughts of yourself and neurotic suffering are so closely allied statistically that you can't separate them.

00:54:25.460 So if you're thinking about your narrow self, that's the definition of misery.

00:54:31.400 100%.

00:54:31.880 Yeah, yeah.

00:54:32.240 It's amazing.

00:54:33.160 The mind is, it's distorting, deleting, and generalized.

00:54:36.220 It's a reduction system so that all this input doesn't overwhelm us.

00:54:40.180 So what happens, that reduction system makes us not see, not experience some aspects of life.

00:54:44.940 Yeah, yeah.

00:54:45.660 So I said, we don't experience life, we experience the life we focus on.

00:54:48.760 Yes.

00:54:48.880 So it's our job to direct the focus, but then have enough reasons to follow through on that focus,

00:54:53.440 and then have enough emotional fuel.

00:54:56.360 I mean, think of it this way.

00:54:57.260 It's the difference between knowing something intellectually and having it in your nervous system.

00:55:02.140 Yeah.

00:55:02.600 Mastery starts with cognitive understanding.

00:55:05.080 Yeah.

00:55:05.340 Cognitive understanding is like $3, $3 will almost get you a Starbucks.

00:55:10.880 You know, no one cares.

00:55:11.820 It won't do anything, right?

00:55:12.640 But if you go from that to emotional understanding, which is consequence you're describing, where I start to learn that if I do this, it gives me this pain, or if I do this, it gives me this pleasure, now I'm going to apply more of what I've learned.

00:55:24.020 Well, my goal is to get down to physical mastery, where it's so in your body.

00:55:27.100 That's the procedural memory level.

00:55:28.460 And that's what you're able to do with immersion after day after day, because you don't have to think about it anymore.

00:55:32.480 It just happens.

00:55:33.440 When I went to drive a stick shift car the first time, I don't know your experience, but mine was overwhelming.

00:55:38.100 That guy teased me because I'm like, I'm supposed to do this and this and this and watch the road, too.

00:55:42.140 It's never going to happen.

00:55:43.300 But sure enough, you get in your nervous system with enough repetition, enough emotional reward, and then all of a sudden it's in your body, and now you can do 12 other things.

00:55:51.900 Hopefully you're not texting, but you can do it all.

00:55:54.100 That's what people meant by character development.

00:55:56.660 Yes.

00:55:56.960 A character development is the development of those procedural habits that shape perception itself.

00:56:02.700 100%.

00:56:03.020 Right, and it's not the same as propositional knowledge, which is the knowledge that you can discuss.

00:56:07.980 Yes.

00:56:08.320 Yeah, yeah, and it does require, and so you're, now, so let me ask you about.

00:56:12.320 But I want to finish something you said, because I want to, I haven't done your process, I want to do this.

00:56:16.580 What do you call the process you described?

00:56:18.520 Future authoring.

00:56:19.700 And you are getting to think of reasons.

00:56:21.340 So the only thing I would add to that if I could, if I was able to add my two cents, which is all it's probably worth.

00:56:26.060 Yeah.

00:56:26.780 I would alter their state while they're doing it to a higher level of energy.

00:56:30.680 Yeah.

00:56:30.840 Just doing it alters your state.

00:56:32.220 I suppose you could, so the advantage to the system that we have is it's distributable online, it's highly inexpensive, it doesn't take very much time, and it's scalable.

00:56:41.600 But it doesn't have that participatory element, right?

00:56:44.320 So that's a problem.

00:56:45.060 You could still generate choices of music, or you could generate some element of exercise for them to do physically, a breathing process.

00:56:51.920 Like, for example, in the study you saw, they mentioned 10 minutes of practice.

00:56:56.280 Well, not everybody did it, but the 10-minute practice comes from something I do.

00:56:59.520 You're familiar with priming, right?

00:57:01.080 Yeah.

00:57:01.300 So for your audience, just remind people, priming is when you think it's your thoughts, very often those thoughts have been primed by the environment.

00:57:08.060 So one quick example, so they know what we're following, you and I are following, is they took a group of actors, four of them, two men, two women, had them go out and approach people in the park and the mall and all these things.

00:57:20.600 And they walk up to them and they have a cup of coffee, I mentioned this the other night when we were together, and they hand you the coffee and they look down.

00:57:27.200 So could you hold this for a second?

00:57:28.440 And they look down.

00:57:29.020 They don't wait for you to say yes.

00:57:30.460 Well, 98% of people take the coffee because it looks like it's going to fall otherwise.

00:57:33.680 They reach in their pocket, they take out their phone, they put it back, they say thank you very much.

00:57:38.660 They practice doing the exact same way, the same facial expression, men and women, they do 100 people each, 400.

00:57:44.620 The only difference is half of them they gave iced coffee to, half of them they gave hot coffee to.

00:57:49.360 Now, 15 to 20 minutes later, somebody comes by with a clipboard and they come up and say, excuse me, here's $20.

00:57:55.980 This is not a scam.

00:57:57.160 We're just under a tight timeline for our research.

00:57:59.540 If you read these four paragraphs of this story and answer these two questions, we'll give you $20.

00:58:04.120 And a lot of people didn't even take $20.

00:58:05.840 They're just, okay, I'll do it.

00:58:07.820 They read the story.

00:58:09.700 They ask them a question.

00:58:10.680 The primary question is, describe the main character of this story.

00:58:13.620 What were they like?

00:58:14.360 What are their qualities?

00:58:15.740 81% of the people given iced coffee said the person was cold and uncaring.

00:58:21.440 79% basic variability of the people that got the hot coffee said the person was warm and genuine.

00:58:28.800 The same thing happens with creativity tests showing you IBM and Apple seeing those.

00:58:33.400 That's all you got to do before the test.

00:58:34.700 The ones that see the Apple commercial or even the logo, because Apple commercial was think differently, scored 22% higher in the creativity test.

00:58:42.340 So much of what we think we're doing ourselves is being shifted by the outside world.

00:58:47.500 So I say prime yourself.

00:58:49.840 That's what religious practice is supposed to do.

00:58:52.140 Yes, and I think that's what it does do.

00:58:53.820 Well, so for example, in the story of Abraham.

00:58:56.580 Yes.

00:58:57.300 Okay, so the story is a sequence of micro-adventures that Abraham has.

00:59:02.200 And they expand in scope as he progresses, which is the story of life, right?

00:59:06.680 But at the beginning of each adventure, he aims upward, and that's the rekindling of that covenant.

00:59:13.980 Yes.

00:59:14.260 And indicates his willingness to sacrifice.

00:59:16.760 Yes.

00:59:17.200 Right, right, right.

00:59:18.240 So that's an indication of that, what would you say, humble willingness to change.

00:59:24.160 And it's a prime.

00:59:26.020 And it's a very useful prime.

00:59:28.060 And it's one that you can actually apply.

00:59:30.180 Yes.

00:59:30.280 So, for example, and I'd like to know how you do this, technically, when you go on stage.

00:59:35.320 So before I take the stage, my wife and I do this.

00:59:38.220 We have a musician, which is really helpful.

00:59:40.640 Yes.

00:59:40.820 He helps us focus and everybody in the audience focus.

00:59:43.700 And there is something about music that does that entrainment, that physiological entrainment

00:59:48.780 that you described.

00:59:49.400 Everything in my summer.

00:59:49.620 You wouldn't last those 12 hours if you're just sitting still.

00:59:51.680 It's all movement.

00:59:52.480 It's all music.

00:59:53.120 It's constant.

00:59:53.920 Right, right.

00:59:54.120 And different types of music.

00:59:55.060 There are different emotional states that I want to produce.

00:59:56.920 Right, right.

00:59:57.320 So I use that as well.

00:59:58.060 Yeah, yeah, I could see that in your events, that there's a party atmosphere to them.

01:00:03.080 And there's a reason that people use music while in religious ceremonies, for example.

01:00:07.340 Sure.

01:00:07.680 Okay, so the next thing that I try to get the aim in mind, and my wife does too, because

01:00:13.180 she introduces me.

01:00:14.460 And the aim for me is always a quest.

01:00:16.240 It's like, I have a question.

01:00:17.700 Yes.

01:00:18.100 And it's a real question, and I want to get farther in answering it, right?

01:00:22.640 And so I don't know what I'm going to say, but I know the tools I'm going to use.

01:00:26.100 But the aim is, I know the aim.

01:00:29.100 The aim is a clear question.

01:00:30.460 If I don't have that, the talk wanders, and it's opaque, okay?

01:00:34.280 There's an outcome.

01:00:34.960 There's a clear outcome that unifies you moving towards it, and you're unconscious.

01:00:39.000 It takes over.

01:00:39.660 Well, that's the prime.

01:00:41.080 Because I can even have the plan, but because I know the outcome, when I go out, I feel

01:00:44.440 the room, and it always changes.

01:00:45.740 Of course.

01:00:46.200 Okay, okay, okay.

01:00:47.020 So that's one of the things I was curious about.

01:00:48.840 Okay, so the other thing we do is take a moment, and this is a very serious moment, to remember

01:00:55.320 that 3,000 people took a lot of their time and energy and money to come and do this, and

01:01:02.360 they're very happy to be here, and we should be very happy that they're here also, because

01:01:06.840 it's highly unlikely, and that we should do everything we can to eradicate anything that

01:01:13.000 isn't entirely grateful for the opportunity, right?

01:01:15.900 So now we've got AIM and the appropriate mindset, and that's a prime.

01:01:20.440 And then it is so interesting, AIM, because I learned over time that I had to do a lot

01:01:26.040 of preparation for the talks.

01:01:27.460 Now, I can do it with less now, but I do a lot, but...

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01:01:58.100 Once on stage, I had to pursue that aim, and I had to let the preparation go.

01:02:02.140 Sure.

01:02:02.260 That didn't mean I didn't have to do it.

01:02:04.140 Okay, so now I'm...

01:02:04.520 You don't have the same beliefs.

01:02:05.540 Okay, so I'm very curious about the way that you manage this, because you're a very high-intensity

01:02:10.660 speaker, and you're very charismatic and compelling, and you maintain it for much longer than I

01:02:15.720 do.

01:02:15.960 I go for like 90 minutes.

01:02:18.080 I had lectures at the university that were three hours long.

01:02:20.840 I was pretty much done at the end of that, but tell me how you prepare for one of these

01:02:27.860 events.

01:02:28.220 And then you also said when you go on stage, you read the room, and I want to know what

01:02:33.360 that means.

01:02:33.980 Because you obviously...

01:02:35.640 It was one of the things I taught my wife when she was learning to speak publicly.

01:02:39.600 I said, well, first of all, don't look at the crowd.

01:02:42.260 It's not a crowd.

01:02:43.560 Pick people, because you can talk to people.

01:02:45.240 Yes, 100%.

01:02:45.660 You're talking to a person, and you can do that, right?

01:02:49.000 And then...

01:02:49.600 So you get your attitude right, and you...

01:02:53.160 Oh, yes.

01:02:53.620 And then if you look...

01:02:54.700 I told her, look everywhere in the audience, because everywhere you don't look, you're

01:02:59.700 afraid of, right?

01:03:00.900 And so you want to go on stage, and you want to position yourself.

01:03:03.420 You look at these people, and you look at these people, and these people, and these

01:03:06.580 people, and you see where you are, then you're not self-conscious.

01:03:09.880 And then if you're pursuing your aim, so the aim is, I'm going to answer this question,

01:03:14.700 and I'm going to be pleased that these people are here.

01:03:17.200 You're not self-conscious, because it's not about you.

01:03:19.880 You hear it, 100%.

01:03:21.080 Okay, okay.

01:03:21.640 So tell me what you do.

01:03:22.720 So first, I'll mention just about public speaking as a whole.

01:03:25.060 It's one of the largest fears that people have in a public place.

01:03:28.100 Yeah, right.

01:03:28.620 And people ask me, don't you have that fear?

01:03:30.440 Well, of course not.

01:03:31.360 I've done it, you know, 8 billion times.

01:03:32.760 But the real reason is, I wasn't scared in the beginning.

01:03:36.540 And the reason I wasn't scared is because I was obsessed on the audience, and what do

01:03:40.700 they need, and what I believe passionately I can serve them with.

01:03:43.840 Yes.

01:03:44.300 So I'm not there.

01:03:45.600 Right.

01:03:45.960 I call it uptime.

01:03:47.180 When you're in uptime, I'm out here feeling you.

01:03:50.320 If you see a speaker that loses the audience for a moment, or completely, they go in their

01:03:54.440 head, and they're trying to think of what to do.

01:03:55.820 They're self-conscious, and they're done.

01:03:57.840 And then it's about them.

01:03:59.300 Exactly.

01:03:59.760 How am I doing?

01:04:00.560 Yeah, yeah.

01:04:00.940 What do people think of me?

01:04:02.420 Yeah, that's it.

01:04:03.440 That's different than, am I getting through to them?

01:04:05.340 Very different.

01:04:05.800 Or am I pursuing the question?

01:04:07.420 That's right.

01:04:07.940 Well, how far along are we in getting them to where we're committed to here?

01:04:10.980 Like, what are they really experiencing, right?

01:04:12.740 Yeah, yeah.

01:04:13.120 But my preparation starts with physical, for the same reasons.

01:04:16.360 I believe physical.

01:04:17.400 You wrote in your first book, and I've been teaching it since I was 19 years old, I guess.

01:04:22.680 I call it physiology first.

01:04:24.020 You call it shoulders back, right?

01:04:25.640 It's like, the physiology has to be created first in me, or I can't take you there.

01:04:30.320 How am I going to, if I want to touch you, I got to be touched.

01:04:34.820 Yeah, yeah.

01:04:35.180 If I want to move you, I got to be moved.

01:04:36.900 Yeah.

01:04:37.120 So first, there's the endurance aspect, which is, you know, I do oxygen deprivation.

01:04:41.760 I do everything you can imagine.

01:04:43.180 You dream of, of exercise, so that I can get up there and sustain for 12 or 13 hours for

01:04:48.480 four days or six days.

01:04:49.800 So that's one part.

01:04:50.920 Then, people ask my wife, what's something about Tony that no one realizes?

01:04:54.740 She said, how hard he prepares.

01:04:56.640 Because I can do the same.

01:04:58.160 I could use my pinky.

01:04:59.180 I could do nothing and get up to do with this stage of my life.

01:05:01.280 But I believe that loading my commitment to be the best I can be to deliver for these

01:05:07.000 souls is, I got to be clear on the outcomes, and I have multiple outcomes in multiple days

01:05:11.540 and pieces, and I have primary outcomes for each day, and even segments of the day.

01:05:14.920 It's like, okay, these are my primary outcomes.

01:05:17.040 And then I close my eyes, and I focus on who's there and why they're there.

01:05:20.400 If I'm going to a corporate setting.

01:05:21.060 Why do you close your eyes?

01:05:22.360 Because I want to see it.

01:05:23.640 I want to feel it.

01:05:24.660 I'm a see-feel person.

01:05:25.880 I see it, and I can feel it immediately.

01:05:27.740 So I see what the result needs.

01:05:29.980 I see where the audience is.

01:05:31.280 And then I think about what makes everybody unique.

01:05:33.460 If I'm going to a, you know, let's say, stock brokerage company, or I'm going to a general

01:05:37.800 population, I'm going to China.

01:05:41.080 And there, obviously, it's not about, or let's say Japan's an even better example.

01:05:44.600 It's not individualism and the need that people have to save face.

01:05:48.300 And then how do I meet those needs?

01:05:50.340 So I think in depth about who these people are.

01:05:53.240 Even though there's a huge audience, there are patterns.

01:05:56.120 Some are general, but they're wide enough and important enough.

01:05:58.740 And then I also have interviewed people in advance.

01:06:00.860 My staff does.

01:06:01.580 And I read why they're there, what they're interested in, what the hooks are, just as triggers.

01:06:06.480 In my Date with Destiny seminar, everybody has like a, you know, 12 to 22-page questionnaire

01:06:10.840 they do.

01:06:11.360 That's a very intensive program.

01:06:12.460 I read them all, 5,000 of them.

01:06:14.760 I will not remember everybody's name, but I will remember those patterns when somebody

01:06:18.100 stands up and brain takes off and knows where to go with it, right?

01:06:21.200 What do you watch and listen for when you're on stage?

01:06:25.680 Like, you're, so you're processing-

01:06:27.540 Before I get there, though, one more piece before I get there.

01:06:29.560 So physically, I'm there.

01:06:31.000 Mentally, I'm connected.

01:06:32.200 So I tell people in business, fall in love with your customer.

01:06:36.360 Don't do a transaction.

01:06:37.760 Yeah, right.

01:06:38.380 Like, if you fall in love with your customer or your client, they'll become your client.

01:06:41.080 They become your client.

01:06:41.760 You're going to serve them long-term.

01:06:42.800 You're going to have yourself a friendship, a relationship, you know?

01:06:45.260 And so I do that before I create that relationship with them before they've ever had a relationship

01:06:50.600 with me inside of me.

01:06:52.600 And then the third thing I do-

01:06:54.060 That's gratitude for their presence.

01:06:55.800 I'm so grateful for the presence and grateful that I have the privilege to serve them and

01:06:59.220 learn from them.

01:06:59.960 Because I don't have the delusion when I get up there that I'm just here to deliver

01:07:03.440 every single time.

01:07:04.840 I'm going to learn from these interactions as well.

01:07:06.640 And I tell people that, right?

01:07:07.480 Right, right, right.

01:07:07.900 It's like, you know, it's interesting.

01:07:09.540 You see people who are intimidated or arrogant.

01:07:12.320 And I don't experience either one of those in my life.

01:07:16.140 And I think it's because early on, I made a decision.

01:07:19.100 I don't have to worry about trying to be enough because I know every person I meet is superior

01:07:24.080 to me in some way.

01:07:25.240 Not because I'm inferior, because they have a different life experience.

01:07:29.220 Like with you, your capacity with language, your capacity, like I know how to deal with

01:07:33.860 stories, active, pragmatic stories, reshaping.

01:07:36.820 But your ability to take any mythological, religious element, you just blow me away.

01:07:42.320 I mean, that's very sincerely, it's like you have a gift in that area.

01:07:45.840 It's incredible.

01:07:46.800 I don't have that same gift.

01:07:47.920 I have portions of that maybe, but not that.

01:07:49.780 I have other gifts, right?

01:07:50.980 So I look at you and I hold you with such respect.

01:07:53.980 And so I develop strong relationships because people feel the love and respect.

01:07:57.520 You can love somebody, not respect them.

01:07:58.780 Yes.

01:07:59.240 Right?

01:07:59.760 You can respect somebody, not love them.

01:08:01.140 Well, I'm a lover, so that's easy, right?

01:08:03.060 I find the good in everybody.

01:08:04.520 But I respect because I know it's going to be there.

01:08:06.780 Now, I'm not worried about losing something because I also know.

01:08:09.600 That's a great way to establish a relationship with someone.

01:08:12.120 Most people feel the difference.

01:08:13.120 But I also know, and this is not ego-driven, I'm superior to every person I meet in some

01:08:17.040 context because I have a different life experience.

01:08:19.220 And in my life, it's been an obsession.

01:08:21.360 This will be my 48th year doing this of understanding what makes people do what they do.

01:08:26.540 Yeah.

01:08:26.660 Why can you give some people everything?

01:08:28.440 Love, support, education, economics.

01:08:30.820 And they end up in rehab their whole life.

01:08:32.520 And someone else, life just smashes the hell out of psychologically, spiritually, emotionally,

01:08:36.680 go through abuse, and they become Oprah Winfrey.

01:08:38.960 Yeah, right.

01:08:39.300 And they touch the world, right?

01:08:40.640 And when I began to realize, it's biography is not destiny.

01:08:43.780 And so then I started to see what are the core principles that shape all of that.

01:08:48.140 And now I want to put it into a process.

01:08:49.900 So then what I do is right before I go on stage, I have a last set of physical things

01:08:54.380 I do every time.

01:08:55.440 I do a set of movements I do in my body, like wake up my whole nervousness.

01:08:59.360 Imagine, I want to take my energy to level zero to 10, level 20.

01:09:04.440 There's no 20 level 10.

01:09:05.720 That's limited thinking, right?

01:09:07.220 I'm going to take it as intense as I can.

01:09:09.280 So now when I relax, relaxing is a nine or a 10, as opposed to a four or five.

01:09:14.280 My energy has to capture a stadium and sustain it.

01:09:17.800 So I do that.

01:09:18.920 Then the last piece that I do personally is, it's a prayer.

01:09:22.320 And it's just, I wear these baseball caps a lot of times and on the side of it, it says

01:09:27.180 to be a blessing.

01:09:28.660 And underneath it says, and you'll be blessed.

01:09:30.560 That's my mission.

01:09:31.560 That's the eight-time covenant.

01:09:32.000 So I ask God to just, you know, please use me.

01:09:36.620 Use me, Lord, today.

01:09:37.680 Use me to bless them in whatever way they need to be blessed.

01:09:40.460 And I make that move my body and music hits and I go outside there and then it takes over.

01:09:45.360 It takes over when I was bleeding out.

01:09:47.860 It takes over when I had mercury poisoning and I was throwing up as renouncing my name.

01:09:52.320 And I'm going to get up for 13 hours.

01:09:54.100 The other day, I went to Mexico and I won't give you the gory details, but I discovered

01:09:58.700 that willpower does not control your bowels.

01:10:00.660 It's not enough when you've been to Mexico.

01:10:02.460 And I'm getting on stage with 19,000 people and 30, and I've gone for five days with E. coli

01:10:09.000 and my body is in convulsions.

01:10:11.760 And I'm trying to think, how am I going to hang on?

01:10:14.060 And I walk out there and I'm walking out nimbly instead of running.

01:10:17.460 I had to tell the audience, if I disappear, please don't leave.

01:10:20.280 I'll be right back.

01:10:21.160 I've had this little experience, right?

01:10:23.400 And in 15 minutes, I go from my body's hanging off a dear life to something takes over.

01:10:29.140 I don't know if it's the sympathetic that takes over, but then 13 hours without a break

01:10:34.060 and I'm in it.

01:10:35.780 But I really believe that's that part when I said life supports what supports more life.

01:10:40.360 If I now, when I suddenly had, I was 25, I married a woman that was 11 years my senior.

01:10:46.060 She'd been married twice before and she was unhappy without her kids.

01:10:49.080 So I adopted her kids.

01:10:50.820 So I'm 25 and have a 17-year-old son, an 11-year-old, a five-year-old, my level of growth by that

01:11:00.140 responsibility that I took very seriously while I still want to change the world was explosive.

01:11:05.760 Well, if your goal is to support your family, that's a different level of insight than just

01:11:10.580 you.

01:11:10.900 You're going to get more insights.

01:11:11.880 If you're looking to serve a community, if you're looking to serve humanity, I'm not

01:11:15.020 talking about virtual signaling.

01:11:16.480 I'm talking about in your soul, you know what is real, what your deepest purpose and

01:11:21.240 desire is what you're called for.

01:11:22.800 Well, when that happens, there's an aliveness and a strength that seems to overcome.

01:11:27.440 It overcomes agostion.

01:11:28.520 It overcomes everything.

01:11:29.520 Well, that's what Frankel said.

01:11:30.640 Because it comes through you.

01:11:32.680 It's a calling.

01:11:34.480 It's a different experience, right?

01:11:35.720 But I also just want to mention, I just mentioned the 10-minute pieces, that priming I was telling

01:11:41.340 about, I start every morning by priming myself, including the days I'm on stage.

01:11:45.020 What is priming?

01:11:46.560 I wasn't much of a meditator.

01:11:48.260 My meditation is serving people.

01:11:49.820 God kind of comes through or somebody stands up and they're going to commit suicide.

01:11:53.560 It all just happens.

01:11:54.740 Or I'm running on the beach.

01:11:55.840 I'm in nature.

01:11:56.460 That's my version of meditation, more active movement.

01:11:59.340 But I realized there was value in the stillness at that stage and the peace.

01:12:04.040 And so I developed this little 10-minute process.

01:12:06.480 And why 10 minutes?

01:12:07.560 Because if I told you 20, you'd tell me you don't have the time, right?

01:12:09.740 If you don't have 10 minutes for your life, you don't have a life, right?

01:12:12.360 You agree with me?

01:12:13.200 So I said, I want to do three things in that 10 minutes.

01:12:16.340 What is the emotion that keeps most people, what messes up their relationships, messes up

01:12:21.160 their career?

01:12:21.780 Two of them, in my belief.

01:12:24.020 Fear and anger.

01:12:25.340 Those two.

01:12:26.160 What's the antidote to those?

01:12:28.060 Gratitude.

01:12:28.720 As simple as that is.

01:12:29.900 But not mamby-pamby gratitude.

01:12:31.620 I'm grateful.

01:12:31.940 So if I ask you what it was like driving on a roller coaster and you remember the roller

01:12:37.080 coaster over there and tell me about it, there's no change in your biochemistry.

01:12:40.380 But if I get you to be in the front seat going over the edge, that's fully associated.

01:12:44.760 I'm going to get the biochemical changes.

01:12:46.220 So what I do is I do these changes in my body.

01:12:49.000 It takes less than a minute of this kind of breath of fire, if you know yoga, breath

01:12:53.160 of fire, explosive breath, which changes the biochemistry.

01:12:56.040 And now I take 10 minutes and I do three things.

01:12:58.700 One, I take three minutes, a minute each, and I think of something in my life that I'm

01:13:03.840 incredibly grateful for, but I'm in the front seat feeling it, being there, experiencing

01:13:08.000 it.

01:13:08.380 So it has a biochemical change, not an intellectual change.

01:13:10.740 Yeah, yeah, yeah.

01:13:11.840 And I usually pick one of those three.

01:13:14.500 It's got to be something really simple.

01:13:15.780 It could be the wind on my face from the ocean here.

01:13:18.920 It could be the smile of my daughter, you know, the morning.

01:13:21.900 And so I don't make it just like everything's going to the moon, right?

01:13:24.740 And so I train myself to feel that.

01:13:27.080 When do you do that in the day?

01:13:28.020 First thing in the morning, right?

01:13:29.280 What do you mean first thing?

01:13:30.620 Do you mean as soon as you wake up?

01:13:32.400 I go outside.

01:13:33.260 I do the water first.

01:13:34.260 I do the hot and cold.

01:13:35.580 So I do, you know, people, now it's very popular, but I've been doing it for, what,

01:13:39.640 17 years.

01:13:40.640 I've been doing, jumping in the cold and doing it.

01:13:42.600 So I have cold plunges ever in my home in Sun Valley.

01:13:44.900 So that wakes you up.

01:13:46.540 It not only wakes you up, it's also a mental discipline.

01:13:49.020 And every entire lymph system, blood flows.

01:13:52.360 But there's never a day that I can remember where I was like, I can't wait to jump in

01:13:56.560 this freezing water at 52 degrees.

01:13:58.180 Yeah, right.

01:13:58.620 Or if I'm going to the river in Sun Valley, walking through the snow, and it's like 42

01:14:02.200 degrees there, right?

01:14:03.500 But when I get to it, there is never hesitancy because I am training my brain besides my

01:14:08.540 body that, like people say, oh, I don't feel like it.

01:14:11.840 I don't give a shit if you don't feel like it.

01:14:13.400 Of course you don't feel like it.

01:14:14.880 It's cold water.

01:14:15.980 No, but I don't negotiate with myself.

01:14:19.320 It's like the minute I get there, I don't go, okay, let me get ready or let me get one

01:14:23.160 more comfortable moment.

01:14:24.020 It's like, when I say go, we go.

01:14:26.040 And I've done that for years.

01:14:27.540 So now when I say go, we go with anything else.

01:14:29.660 There's no discussion.

01:14:31.540 This is what we're going to do right now.

01:14:33.500 This is a unified force.

01:14:34.840 So I get that, and then I sit and I do this breathing, and I do three minutes, fully connected

01:14:40.860 what I'm grateful for, a huge biochemical change.

01:14:43.200 Three minutes on what would be a prayer or a blessing, where I ask for guidance to cleanse

01:14:48.540 my system of anything that's no longer needed, to strengthen my greatest strengths, my love,

01:14:52.840 my passion, my commitment.

01:14:54.600 And then I see sending that energy out like in a circle to those closest to my family, my

01:14:59.200 closest friends, my associates, my clients, my customers, anybody they want to meet.

01:15:02.900 Right, so that sets your attitude to them.

01:15:05.360 And then also, I'm sure you've seen, you know, Dalai Lama, they did those studies where

01:15:08.660 people focus on compassion for people they don't even know, and there's a change in the

01:15:13.160 brain and how it functions and it affects you.

01:15:14.900 So I do that for myself.

01:15:16.060 So there's a science-based everything I do as well.

01:15:18.020 And then third...

01:15:18.960 Well, if you practiced universal love, you'd probably get better at it.

01:15:22.380 Yeah, I would think so.

01:15:23.160 Well, why not, right?

01:15:25.120 If you practice gratitude, you're going to get better at it.

01:15:27.560 That's right.

01:15:27.580 And when I'm doing all this, I'm wiring myself every day to do this, right?

01:15:31.120 So it becomes like when I wake up, it starts to happen.

01:15:33.580 Yeah.

01:15:34.020 And then the third one I call three to thrive, where I think of three things, a minute each,

01:15:38.660 that I want to accomplish or achieve, and I see them as already done.

01:15:42.500 I feel them as done.

01:15:43.680 I celebrate them as done.

01:15:45.160 So my reticular activating system, which I can talk in shorthand for you, you understand,

01:15:48.860 if I go and I buy a car and outfit, suddenly you see the car and outfit everywhere.

01:15:53.240 Well, weren't they always there?

01:15:54.660 Yes.

01:15:54.900 But now it's important to RAS, right?

01:15:57.060 So I wire my RAS for the final victory with the emotion and the impact on my family, my

01:16:02.460 friends, and everything else.

01:16:03.080 So are you doing that with images?

01:16:04.900 Yes.

01:16:05.140 I close my eyes.

01:16:06.020 I see, feel, and I feel.

01:16:07.300 I walk through it.

01:16:07.940 I celebrate it.

01:16:08.700 Okay.

01:16:08.940 So tell me exactly that.

01:16:09.780 So at the end of those 10 minutes...

01:16:10.860 So are like, when you're running these simulations...

01:16:14.640 Yes.

01:16:14.960 ...you're making the case that you're not only thinking about it in words.

01:16:19.240 No.

01:16:19.480 Like, so what are you doing?

01:16:21.040 Are you in a state that's like a dream?

01:16:23.180 Like, is it image-based?

01:16:24.600 Now, you said there's emotions.

01:16:25.860 It's image and feel.

01:16:27.420 Everyone has different synesthesia patterns, as I'm sure you know.

01:16:30.260 Mine are see, feel.

01:16:31.700 Some people are audio, feel, right?

01:16:33.420 Some people...

01:16:33.940 Everybody has different...

01:16:35.260 Well, not everybody has synesthesia patterns.

01:16:36.660 Some people stay on one modality, as you know, and that limits you.

01:16:39.520 But I wired myself to see, feel.

01:16:41.400 So that's my...

01:16:41.820 I know that's it.

01:16:42.440 So I see it.

01:16:43.420 I feel it is done.

01:16:44.940 And then I'll say something.

01:16:46.200 Right.

01:16:46.320 So it's quite a multidimensional simulation.

01:16:49.000 That's what makes it real.

01:16:50.120 Yeah, yeah.

01:16:50.780 And now what happens, now you're vibrating.

01:16:52.840 Now the world hits you.

01:16:54.640 Because look, there's two worlds you've got to master.

01:16:56.340 The outside world, the inside.

01:16:57.560 Well, you can't control that outside world.

01:16:59.460 You can influence it.

01:17:01.020 But I can certainly control what I focus on, what it means to me, what I'm going to do.

01:17:05.360 And so now, when things come in, they bounce off.

01:17:07.780 Now, I might do 60 seconds of grace later in the day.

01:17:11.440 Like, take a minute and kind of reignite it if I feel like I need a little boost for it.

01:17:15.940 But when you do that enough, it's the myelin.

01:17:18.220 It's like Venus Williams and her sister, right?

01:17:20.500 Right, right.

01:17:21.040 They wire themselves by playing since they're so small and doing it.

01:17:25.160 So I'm wired to find the solution.

01:17:27.440 I'm wired to find the gratitude.

01:17:29.300 And I'm wired to find the good in it.

01:17:31.140 And so it doesn't just show up, right?

01:17:33.400 It doesn't show up for Steph Curry.

01:17:35.860 You do, again, what you're rewarded for in public is what you practice in private.

01:17:39.900 So I do all that before I get on stage, then I get on stage, and then it flows, and then I feel.

01:17:45.160 And I will work sometimes till two or three or four in the morning, and I have a team around me that are amazing, and they work crazy hours with me, and I'm creating something new, and I lay out.

01:17:54.020 I'm a sequence guy.

01:17:55.320 The dog bit Johnny, Johnny bit the dog.

01:17:57.220 Change the syntax of the same ingredients.

01:17:59.220 It's a very different experience, right?

01:18:00.780 So I'm always figuring what's a good syntax.

01:18:03.380 And we all laugh about it because we work hard.

01:18:04.960 And then I get up that morning and get up on stage, and within five minutes, all that crap's out the window.

01:18:09.860 I may still use pieces of it.

01:18:11.060 Yeah, yeah.

01:18:11.460 But like you said, this is the part you understand that most people don't.

01:18:14.900 Why do I do that if it always changes?

01:18:16.460 Because I'm loading my brain.

01:18:18.080 It's like there's a difference between what people call emotional intelligence and what I would call emotional fitness.

01:18:24.820 Emotional intelligence is a capability.

01:18:27.840 You can be capable of being smart and not use your intelligence.

01:18:30.780 I ask people, are you an honest person?

01:18:32.620 Yes, but can you lie?

01:18:35.500 And anybody's honest, let's say, yes, I've lied, right?

01:18:38.020 So let's say, you know, whether you show up or not, I look at emotional fitness.

01:18:42.000 It's not a capability.

01:18:42.920 It's a state of readiness.

01:18:44.080 I've activated all the circuits.

01:18:46.140 So now when I walk out there, my nervous system is wired to serve you in any way that could possibly show up.

01:18:52.600 So you're ready to contend when you go on stage.

01:18:55.280 And it's partly because you've prepared.

01:18:56.700 That's right.

01:18:57.020 And you manifested faith in yourself by showing the commitment to the preparation.

01:19:00.960 Plus, you've primed all those stories because one of the things preparation does for me, you know, so I'll have the question in mind.

01:19:09.040 And then I think of analytic tools that I can use to interrogate that question.

01:19:13.540 And then I think through the stories, and they're stories I know.

01:19:17.420 And I think through way more stories than I'll use.

01:19:20.260 But now they're at hand.

01:19:21.280 That's right.

01:19:21.880 They're activated.

01:19:22.820 Yeah.

01:19:23.160 It's like a belief.

01:19:24.340 Think of this.

01:19:24.920 A lot of people have conflicting beliefs.

01:19:26.540 So which one do they act on?

01:19:27.960 You may have been raised, look before you leap.

01:19:30.760 Someone else taught you, he who hesitates is lost.

01:19:32.640 Right, right, right.

01:19:33.440 Okay.

01:19:33.640 They're both in you.

01:19:34.760 Which one are you going to act on?

01:19:35.820 Whichever one has been activated the most.

01:19:37.420 It's the activation of your nervous system.

01:19:39.540 That's the part I think people miss.

01:19:41.220 So many people have great philosophical understanding, but they don't execute.

01:19:46.300 And I'm a big believer that knowledge is not power.

01:19:48.900 Knowledge is potential power.

01:19:50.440 Execution dwarfs and trumps knowledge every day of the week.

01:19:54.100 So I am an accelerant for the activation of moving forward, not just the understanding.

01:20:01.000 Right.

01:20:01.200 So that's partly why you put so much stress on the physiological element.

01:20:04.460 A hundred percent.

01:20:04.960 But also then it resides in you, not as a thought.

01:20:07.160 Sure, sure.

01:20:07.960 Okay, so let's talk.

01:20:10.140 That's why the results are lasting.

01:20:11.960 When I, after we walk through people through these stages of the process, we do then focus

01:20:19.440 and specify strategy.

01:20:21.220 It's like, okay.

01:20:21.880 And the strategy is pretty, it's very concretized.

01:20:25.260 And I try to do this in my lectures.

01:20:26.640 So I have a question.

01:20:28.760 I want to lay out the structure of the question and the answer conceptually, but then I want

01:20:33.280 to nail it down to transformations in perception and action.

01:20:37.640 I love that.

01:20:37.920 Okay, so that's strategy.

01:20:39.060 That's right.

01:20:39.500 Okay, so tell me how you link the motivational element, the drive element, let's say, to

01:20:46.040 the, so motivation and drive are personalities, by the way.

01:20:50.040 That's a very good way of conceptualizing it because they have a viewpoint.

01:20:53.080 They have emotions.

01:20:54.180 Yes.

01:20:54.360 They have a, they have a philosophy.

01:20:56.140 They're not just, they're not just like cause and effect physical sequences.

01:21:01.140 So you're revoking personalities in people.

01:21:03.840 That's right.

01:21:04.140 And by the way, this is a really important distinction.

01:21:05.940 I believe, and I think you probably do.

01:21:07.600 Correct me if I'm wrong.

01:21:08.860 We have multiple personalities.

01:21:09.980 We don't have one personality.

01:21:11.440 This idea that we're single personality.

01:21:13.360 That's right.

01:21:13.720 And I believe when someone stands up and they've got a problem, what that really is, is an unanswered

01:21:17.980 question.

01:21:19.000 So I got a problem.

01:21:19.980 And I'll say, what's your question?

01:21:21.440 Right?

01:21:21.820 Yeah, right.

01:21:22.200 Because if we solve the question, your problem disappears.

01:21:24.900 Right?

01:21:25.360 But what I also notice is I believe that answer is already inside them.

01:21:28.920 You know, you can know that this is a very good thing to know if you're having a discussion

01:21:32.480 with your wife.

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01:21:53.860 Men get frustrated with women sometimes because women on average have higher levels of negative

01:21:58.760 emotion.

01:21:59.860 And so that means that they're more children.

01:22:01.780 Well, they have their reasons.

01:22:03.640 Yeah, very big reasons.

01:22:04.500 They have their reasons.

01:22:05.040 And they're prey.

01:22:05.960 The thing that they've done most of life.

01:22:07.520 Men have been the thing that could screw things up.

01:22:08.820 Yeah, yeah.

01:22:09.460 They have their reasons.

01:22:09.920 And they're bigger and they're stronger.

01:22:11.240 But what it means is that they're more sensitive to environmental disruptions on average.

01:22:17.020 And then they try to communicate that to men.

01:22:19.660 But it isn't necessarily the case that their alarm system, which indicates a problem, is

01:22:25.760 differentiated enough to specify it precisely.

01:22:28.700 So partly what you're trying to do when you're talking to your wife and she brings you a concern

01:22:33.920 is to find out the question, which is what you just said.

01:22:36.720 There's a problem, but there's a question in that, right?

01:22:38.940 And one of the errors that men make when they're listening to women is that they jump from,

01:22:44.780 they presume the question too rapidly and jump to the solution without allowing the-

01:22:49.440 Or another consideration is they don't want you to solve the problem right now and men

01:22:53.600 are focused on solving problems.

01:22:55.280 That's how we grew up in the hierarchy.

01:22:56.380 Well, but they also solve the wrong-

01:22:57.660 They want connection.

01:22:58.240 They want caring.

01:22:58.940 They want empathy first and foremost.

01:23:01.640 And so if you're busy giving the solution, I've made this mistake so many times, Jordan,

01:23:04.960 in the beginning, because I'm wired to give people solutions, as my whole life has been.

01:23:09.960 But for my wife or for any woman, even my daughter, my mother came in earlier and it wasn't about

01:23:15.460 solving.

01:23:15.980 It was about bringing presence to her.

01:23:17.420 Yeah.

01:23:17.780 It was about her being comforted.

01:23:19.140 It's about me feeling her and her feeling that I feel her.

01:23:21.920 And that solves it by itself because women get together and oftentimes they don't solve

01:23:25.800 the problem.

01:23:26.240 They just say, I can't believe you're going through this.

01:23:28.480 How do you, I don't know how you do it.

01:23:29.880 And that nurtures them so they can return to their natural self where they're able to

01:23:35.460 deal with all these things.

01:23:36.420 So women are unbelievable.

01:23:37.840 Men are, you know, tend to be single focus, as you well know.

01:23:40.260 They have diffused awareness.

01:23:41.380 They can be here and hearing what's going on with a kid and what's happening to you and

01:23:44.620 what's going on here together.

01:23:45.700 That blows my mind when we're capable of.

01:23:47.940 But with it comes an enormous burden.

01:23:50.760 And what we need to understand as men is we don't carry that same burden.

01:23:54.400 We can end things more easily.

01:23:55.920 Women tell us how to be alive because men can go for the target and get there, celebrate

01:24:00.200 and it's over.

01:24:01.060 You know, women bring the life to everything.

01:24:03.660 So we miss out on that when we make the illusion that we're just going to solve this.

01:24:07.540 It's why not just men and women, all of us have different models of the world, as you

01:24:11.780 well know.

01:24:12.620 And so the more I can understand your model of the world, the more I can support you,

01:24:16.280 love you, influence you in a positive way towards what you want.

01:24:20.300 So to me, to influence another person, you have to know it already influences them.

01:24:25.200 Like most people are good.

01:24:27.380 I look at what creates an extraordinary life.

01:24:29.440 I think it is leadership.

01:24:31.520 And to me, leadership is influence.

01:24:33.660 And influence is the ability to shape the thoughts, feelings, and emotions in a positive

01:24:37.760 way.

01:24:38.080 You can influence in a negative way the quality of someone's life, whether it be your kid,

01:24:42.300 whether it be your friend, whether it has to start with you.

01:24:44.500 You can't do it yourself.

01:24:45.440 You can't do it with anybody else.

01:24:46.760 So if influence is that, you got to know it influences people.

01:24:50.080 Most people, do you have three children?

01:24:52.280 How many children do you have now?

01:24:53.120 I'm sorry.

01:24:53.440 Two.

01:24:53.680 Two children, right?

01:24:54.760 So I met Michaela, so I know her.

01:24:57.420 If you're, you know, most people have not a favorite child, but they have an easier child.

01:25:02.340 Was that true in your experience?

01:25:04.680 Well, Michaela was more difficult, but she was ill.

01:25:07.960 Okay.

01:25:08.580 Right.

01:25:08.960 But apart from that, I wouldn't say so.

01:25:12.220 Okay.

01:25:12.640 Most people tell me, well, I had an easier child.

01:25:14.740 And they laugh.

01:25:15.520 And I said, now, was that child more like you or more like someone else?

01:25:19.260 And they all laugh because the one that had great influence is the one that's more like

01:25:23.080 them, right?

01:25:23.880 So, but the real secret to influence is being able to influence anyone by understanding what's

01:25:28.440 already influencing them.

01:25:29.760 Of course, when you tell the child that's like you to clean the room the way that worked for

01:25:33.020 you, it works.

01:25:33.880 The other one goes read between the lines, right?

01:25:35.940 Because they have a different personality, different way of being.

01:25:38.440 So, my whole focus is enter people's worlds where they are by understanding their model

01:25:44.200 of the world, as opposed to trying to impose yours and wondering why it doesn't go anywhere.

01:25:48.840 If I can align your needs, your desires, your outcomes with what we're doing together in

01:25:54.580 a company, in a family, in anything, then we're going to have enormous harmony and there's

01:25:59.280 less friction.

01:26:00.500 Of course.

01:26:00.840 So, you're going to go from where you are to where you want to be 10 times faster.

01:26:03.260 Of course.

01:26:03.700 Of course.

01:26:04.160 Yeah.

01:26:04.380 You want everybody to be rowing in the same direction.

01:26:08.140 Yes.

01:26:08.540 Even if they're in their own boat.

01:26:10.400 Yes.

01:26:10.640 So, okay.

01:26:11.840 So, I want to talk about, if you would, I want to talk about how you help people translate

01:26:16.800 this aim and energy now that you've established into strategy.

01:26:24.580 Yes.

01:26:25.060 So, like, how do you guide people through that process?

01:26:28.260 Because that's, well, that's where the rubber hits the road.

01:26:30.940 100%.

01:26:31.380 Because you've got to get the experience in them.

01:26:33.540 So, I may start, I'm going to raise the energy.

01:26:36.540 I'm going to start to introduce questions and they're rhetorical questions, but you

01:26:40.780 watch people start to process.

01:26:42.580 If I say to you, don't think of the color blue, don't think of the color blue, don't

01:26:45.220 think of the blue, we know what color you're going to be thinking about, right?

01:26:47.380 If I want you to think about your mother, I start talking about mine.

01:26:50.740 If I want you to think about your high school years, talk about mine.

01:26:52.740 You'll go in a trance and you'll go to your place.

01:26:54.480 Most change, I find, lasting change always happens in an altered state, an altered state

01:27:00.920 of consciousness.

01:27:02.000 Well, you can call it hypnosis.

01:27:03.880 Have you ever seen people go to an elevator and push the button that's already lit up?

01:27:06.760 If you got a dollar for everyone, you'd be rich.

01:27:08.540 Or you're even driving your car and then all of a sudden something gets you fixated and

01:27:12.360 then you wake up and go, who the hell's been driving the car, right?

01:27:15.580 People go into trance state.

01:27:16.860 Trance just means you're more internal than external.

01:27:19.240 So I utilize that.

01:27:21.240 I let them go to their internal world and enrich their maps.

01:27:24.420 And then once they have an understanding, the cognitive, and they start seeing the emotional

01:27:28.820 consequences, now we have them do something while they're there.

01:27:31.700 I call it e-cubing.

01:27:33.440 I'm able to hold people that length because I believe people want to be entertained first

01:27:37.340 in the world we're in today.

01:27:38.100 We're not in the information age.

01:27:39.360 It's over.

01:27:39.860 It died.

01:27:40.520 There's too much information.

01:27:42.040 We're drowning in information, starving for wisdom.

01:27:45.040 So what people want is entertainment.

01:27:46.420 So I earn the right by entertaining, by making them laugh, cry, move them so much.

01:27:51.740 The people who didn't think they're going to be, the people who came there like this,

01:27:54.080 right?

01:27:54.280 In a matter of 15 minutes, that's all changed so radically.

01:27:57.820 So now I can have the right to educate them.

01:28:00.760 And now I want to bring them the best insights.

01:28:02.960 Why do you think that convinces them?

01:28:05.100 You know, because you just described-

01:28:06.220 No, it doesn't convince them, it opens them.

01:28:07.640 Yeah, but why?

01:28:08.540 Because you just described it as entertainment.

01:28:10.280 Because it produces an emotional change, not just an intellectual one.

01:28:12.700 But why does that make them open to the difficulty of change?

01:28:18.720 Because they get comfortable when you're laughing or trying or moved emotionally.

01:28:22.800 You're wide open.

01:28:24.440 Things are not, you're not hanging, you can't hang on.

01:28:26.280 Is that a matter of establishing something approximating trust?

01:28:29.780 Without a doubt, there's trust.

01:28:31.120 I remember one time, a good friend of mine is now, I've known him for 25 years.

01:28:33.940 When I first met him-

01:28:34.340 You make a connection.

01:28:35.080 Yeah, I was on stage and I go out, there's what you said.

01:28:38.000 And I'm working, in those days, it was the 80s, you wore suit and tie and three-piece suit,

01:28:42.000 like you on stage for 13 hours a day.

01:28:45.300 And my friend, who was not, wasn't my friend then, he came in and he was, somebody dragged

01:28:48.660 in there, he's like this.

01:28:49.480 And he goes, I remember looking at you and watching you.

01:28:51.380 And the sweat on your tie was gradually going through, the entire state was soaked.

01:28:56.000 My chest was soaked.

01:28:57.300 I was dripping.

01:28:58.140 And I was giving every ounce of my soul.

01:28:59.680 He goes, anyone could think that for an hour or two, but 12 days, he said, that son of

01:29:05.560 a bitch can jump, I can jump and make this thing happen too.

01:29:08.300 And so there is a trust factor that happens there.

01:29:10.800 But then you-

01:29:11.480 Right, and that's an indicator, that's, you said, you just said that's a, that's a consequence

01:29:15.200 of the commitment that you're indicating by your, what would you say, your, well, your

01:29:20.400 commitment to the project.

01:29:21.540 Pure energy to serve them.

01:29:23.240 Yeah, yeah, that's a big answer.

01:29:24.060 So it's like they have to do whatever it takes, right?

01:29:25.580 And they get it, they get that I'm there in service of them, that I could do all this

01:29:28.480 a lot less and be fine.

01:29:30.060 And they'd probably be fine.

01:29:31.120 I'm not looking for fine.

01:29:32.060 I'm looking for transformation.

01:29:33.340 That requires more.

01:29:34.440 And then the answer to your question is, I have them do exercises where they take that

01:29:38.760 insight and they do with somebody else.

01:29:40.860 Let's say it's matching a mirror and learning how to create rapport unconsciously.

01:29:45.200 I'm sitting next to a stranger they've never met and mirror their body perfectly, have

01:29:49.420 a third person adjust them till they're there and then say, tell me what you're experiencing.

01:29:53.040 And the other person writes down what they're experiencing.

01:29:55.220 And somewhere between 80 and 90% of the time, they will say the same feeling, but about 30%

01:30:02.160 of the time, they'll see what this person is seeing.

01:30:04.420 I'm on a boat.

01:30:05.280 There's two children.

01:30:06.200 They're blonde.

01:30:06.900 I mean, how could they know that?

01:30:08.520 Because they're tapping into the exact same thing that's happening in the nervous system

01:30:11.920 next to them.

01:30:12.460 Now, once you have that experience, you don't forget it.

01:30:15.560 When I do a Q&A with people, because I've met, I don't know how many thousands of people

01:30:20.820 doing that.

01:30:21.720 And then I also learned this in my clinical practice.

01:30:24.380 If you watch, first of all, I kind of think of those Q&A lines like a wedding reception,

01:30:30.660 you know, because that's a privilege, right?

01:30:32.380 To have that happen every night.

01:30:34.000 It's a privilege to have anybody to show up to hear what you want to say.

01:30:35.860 Well, that's for sure.

01:30:37.200 And then, well, then they want to stick around and meet you.

01:30:39.640 You should be pretty damn happy about that.

01:30:41.440 Me too.

01:30:41.640 If you have any sense.

01:30:42.760 But, you know, if you watch people carefully, and this is also a way of not being self-conscious

01:30:47.320 or nervous, you see that everybody has a tempo, you know, and I found that if I reach my hand

01:30:53.080 out to shake their hand at their tempo, I immediately establish rapport.

01:30:59.140 And I think it's because I've indicated by something that subtle that I've watched them

01:31:04.080 and I know them as well as I could know them, given that I've only met them five seconds

01:31:08.160 ago, right?

01:31:08.860 So it really gets things off on a good foot.

01:31:11.240 And that's that mirroring.

01:31:12.840 And for your viewers or listeners, you know, there are different modes of the brain.

01:31:16.740 So when you're in a visual state, imagery state, you tend to talk more rapidly, use words

01:31:21.020 like, I see that, I picture that, I imagine that, right?

01:31:23.520 Visual words and this rapid because the picture's with a thousand words.

01:31:27.300 When someone's more in an auditory state, they have a different tempo, a different approach,

01:31:33.180 much more Jordan-like.

01:31:34.760 And it also soothes.

01:31:37.060 And for somebody who's in that state, it's great.

01:31:39.260 And then there are people that we get into the kinesthetics of their body.

01:31:42.760 And they're more like, you know, I just don't feel it.

01:31:51.160 I just don't get a sense of it.

01:31:53.480 The audience is going, I don't hear it.

01:31:56.020 I don't, it just, I'm listening, but I just, I'm not hearing it.

01:31:59.220 Visual person.

01:32:00.060 So by the way, visual people, driven crazy sometimes, like kinesthetic people, we're all

01:32:04.020 free, right?

01:32:04.620 But in certain contexts.

01:32:06.580 And so I tend to go more visual.

01:32:08.640 I've got so much I want to share.

01:32:10.160 My passion brings it.

01:32:11.040 So it brings in energy.

01:32:12.140 But if I don't slow it down for 12 hours, I'll lose a part of the audience.

01:32:16.760 So the same thing, shaking hands, you shake and reach out to shake hands.

01:32:19.520 And it shakes the hands like that.

01:32:20.660 That's the person's in the visual.

01:32:21.740 Person goes like this.

01:32:22.560 It's more rhythm.

01:32:23.180 And they shake hand like that.

01:32:24.080 It's auditory.

01:32:25.120 Somebody is more hesitant and they kind of reach out.

01:32:27.340 It's more kinesthetic.

01:32:28.960 I can even know by the way they're approaching me, what language to use that will pull them

01:32:32.620 in closer.

01:32:33.840 And we're going to use visual language, auditory, kinesthetic language.

01:32:36.360 How do you know that?

01:32:37.840 Because I can tell by their movements.

01:32:39.600 You can see if someone's more kinesthetic, what their movements are like versus visual,

01:32:43.060 what their movements are like.

01:32:44.200 And you mirror it.

01:32:45.200 And when you mirror it, they feel an unconscious connection.

01:32:47.280 Oh, yeah, yeah.

01:32:47.820 Right?

01:32:48.180 They feel like you're already doing that.

01:32:49.700 You're doing it.

01:32:50.340 It's like a dance.

01:32:51.400 It's exactly like a dance.

01:32:52.720 And you see people do it naturally.

01:32:54.800 When you asked about the audience, when I look at the audience, I'm looking at the audience,

01:32:58.240 I'm looking at people and I'm seeing individuals and I'm talking, people say, it sounds like

01:33:01.540 you're talking directly to me and there are 20,000 people.

01:33:03.700 Well, I'm sure you experienced that as well.

01:33:05.060 Well, it's because there's only so many patterns, but I care so deeply.

01:33:07.880 I'm looking, I'm feeling, I'm talking directly to people, but I'm also watching.

01:33:11.740 Because if you watch your audience, there's waves.

01:33:14.940 There's a person there that when they change the leg and flip over, four other people do.

01:33:18.920 Yeah.

01:33:19.540 Right?

01:33:19.820 And I start seeing the movements in the audience like, okay, boom, I'm going after this guy.

01:33:23.660 Because when I get him, I got 10 people.

01:33:25.820 Oh, yeah.

01:33:26.000 About him, I'm there.

01:33:26.780 So you can identify the people who trigger that, can't you?

01:33:29.560 Yes, yes.

01:33:30.080 And it's not always who you think it would be.

01:33:31.640 Like there might be some strapping, you know, guy, like, you know, an athlete, a guy that

01:33:35.200 comes in that's an NFL player and people might be looking at everything else, but they're

01:33:38.800 not influenced by him.

01:33:40.420 And then there's this young lady right here and she moves, or this mom, and she moves

01:33:43.820 and there's 20 people that seem to adjust.

01:33:45.980 I've never noticed that.

01:33:47.120 Yeah, it's a fun thing to notice.

01:33:48.340 It just, it also makes you, makes me stay so awake because I have to be right here, not

01:33:54.540 in here.

01:33:55.380 Yeah, yeah.

01:33:55.740 And that's why you can sustain engagement and sustain joy and excitement and everything

01:34:01.060 else.

01:34:01.400 We're moving their bodies.

01:34:02.700 We're completely connected.

01:34:04.600 They're altering their own physiology and biochemistry, and they're focusing on what

01:34:08.540 matters most to them, not to you.

01:34:10.320 And they're learning tools there's consequence to, and they get to feel the consequence in

01:34:14.280 real time.

01:34:15.120 So the chances of falling up.

01:34:16.540 So I call it e-cubing.

01:34:17.640 First, entertain them.

01:34:19.040 Then educate them with the best tool.

01:34:20.620 So I don't just say, oh, here's how you're going to do financially.

01:34:23.180 I go out and I interview 50 of the smartest financial people on earth, and I teach them their

01:34:27.780 strategy.

01:34:28.300 And they're like, oh my God.

01:34:29.480 Or like, you know, everybody wants to do well financially and they have more freedom.

01:34:33.920 Well, anyone get their compounding, right?

01:34:36.540 You can take a child, 19 year old, and say, put $300 aside.

01:34:39.860 Sounds like a lot, but you're living at home.

01:34:41.840 Put that $300 aside, put it in the market and the S&P.

01:34:45.500 It's averaged 10% over the last 100 years.

01:34:48.340 And guess what?

01:34:49.180 They do that from 19 to 27, and they can stop.

01:34:53.180 They put in $28,000.

01:34:55.460 Their friend starts at 27 when they stop and has to go to 65.

01:34:59.800 They put in $140,000.

01:35:01.640 The first guy's got $1.8 million in retirement.

01:35:04.220 The second guy who's putting more money in, he's only got $1.2 million in that experience,

01:35:09.680 right?

01:35:10.040 So today, one of my last books was The Holy Grail of Investing.

01:35:14.420 It's like, I don't just teach you the philosophy.

01:35:16.440 Yes, there's the philosophy.

01:35:18.440 How you're going to invest is very important.

01:35:20.160 I interviewed Ray Dalio, the greatest hedge fund investor in history.

01:35:24.220 And Ray, I asked him at one point a question.

01:35:26.260 I'm always digging for the strategy too, right?

01:35:28.080 Besides the philosophy, I said, what's the single most important investment principle

01:35:31.940 of your life?

01:35:34.500 And he paused and he smiled.

01:35:36.020 And we had this great conversation.

01:35:37.280 My interview was supposed to be 30 minutes.

01:35:38.620 They went three hours because I got so engaged.

01:35:40.660 It was fun.

01:35:41.440 So Ray and I became good friends.

01:35:42.960 But he said, Tony, I'll tell you, there's a holy grail.

01:35:45.800 That's the name of the book.

01:35:46.920 He goes, there's a holy grail of investing.

01:35:49.100 Anytime you can find eight to 12 uncorrelated investments.

01:35:52.500 In other words, stocks and bonds usually are uncorrelated.

01:35:56.540 If stocks are going up, bonds are less, vice versa, right?

01:35:59.300 If you can find eight to 12 of those, you reduce your risk by 80% and you increase your

01:36:04.840 upside with nothing else.

01:36:06.800 Now, he told me this in about a month later.

01:36:08.760 I was at JP Morgan.

01:36:09.680 They do this alternative investment conference.

01:36:12.520 You've got to be a billionaire to go.

01:36:13.740 And I'm one of the speakers.

01:36:14.880 And right before me, he's Ray.

01:36:16.280 And somebody asked him a very similar question.

01:36:18.400 At least he ended up going back to it and giving the same answer.

01:36:20.740 And I watched all these billionaires who had not taken an ounce of notes, dropping their

01:36:24.240 head and writing like crazy.

01:36:25.260 So it's like, people don't get this.

01:36:26.860 And they realized it was hard to do.

01:36:28.580 So then here's the strategy part.

01:36:30.740 I'm not just going to tell you that.

01:36:32.500 I got to show you how.

01:36:34.400 And so I had to find out for me.

01:36:36.660 Now, you and I are lucky enough and blessed enough that we've done well financially and

01:36:40.740 we have access to a lot of people.

01:36:42.140 And I'm sure you're offered the opportunity.

01:36:43.700 But it's like, where do the wealthiest people put their money?

01:36:46.460 Where they're going to get the most return with the least risk, right?

01:36:49.400 The average person doesn't have access to what they have.

01:36:52.520 Private equity.

01:36:53.660 If you look at the last 37 years, 37 years of stock markets all over the world, basic

01:37:00.380 private equity has outstripped every stock market in the world for 37 straight years.

01:37:05.220 Private equity means they buy private companies, they build them up, they add value, and then

01:37:10.600 they sell the company for a multiple or they take it public for people who don't understand.

01:37:14.100 That's what I mean by private as opposed to the stock market.

01:37:16.140 Those individuals have more flexibility.

01:37:19.180 If you want to see what wealthy people do, 46% of their assets are on private assets,

01:37:24.700 private credit, private equity.

01:37:26.780 Because if you look at the Fortune 400, the wealthiest people in the world, here's the

01:37:30.320 pattern.

01:37:31.300 Which industry has the most billionaires?

01:37:33.880 It's not tech, which is what a lot of people think.

01:37:36.160 It's not real estate.

01:37:37.560 It's financial services.

01:37:38.540 And it's not hedge funds because they go up and down.

01:37:41.120 It's private equity.

01:37:42.520 So I found this out.

01:37:43.640 You put invest your money in the S&P 500, and over the last 37 years, average compounding

01:37:49.640 has been 10.7%, which is really nice.

01:37:53.460 Basic private equity, not the guys I interviewed for this book.

01:37:56.400 I interviewed this book on the Holy Grail.

01:37:57.980 I interviewed the 10, 12 top people in the world, the best guys that have produced returns

01:38:04.860 plus 20% for 25 years compounded.

01:38:07.900 It's unheard of, right?

01:38:09.980 So guess what?

01:38:12.160 S&P is 10.7.

01:38:13.520 Basic private equity, not these guys, have averaged 15.7.

01:38:16.840 So imagine compounding 50% faster per year.

01:38:20.440 If you put a million dollars in 30 years ago on the S&P, it's worth $42 million today.

01:38:24.840 If you put a million dollars at the same time, same amount of money in private equity, it's

01:38:28.160 worth $223 million if you did basic private equity.

01:38:32.080 So then I go a step further and go, how do I get people in there?

01:38:35.120 And then I fortunately saw that, right, you probably know there's something called an

01:38:40.560 accredited investor.

01:38:41.500 These levels that the government has where you don't get access to the best investments

01:38:45.060 unless you have a certain amount of money, a million dollars, a certain level of income.

01:38:49.040 Well, it doesn't make sense because how many business people you know are good business

01:38:54.160 people but not great investors or if someone inherited their money?

01:38:57.440 So they don't have these skills, but they get to do this.

01:39:00.200 They get to have this kind of return.

01:39:01.800 So I was pushing for it.

01:39:03.580 It didn't come from me.

01:39:04.500 It just happened.

01:39:05.500 It's like, why?

01:39:06.220 This is so unfair.

01:39:07.260 Congress last year decided, why don't we give people a test they can study for?

01:39:11.960 And if they pass the test, they got the education.

01:39:14.540 It's not that complex.

01:39:15.760 Now they can have investments that can grow 50% faster.

01:39:18.840 And so it's available.

01:39:20.000 Then I went a step further.

01:39:21.460 I was like, okay, it's good to know this.

01:39:24.240 It's good to have access to this.

01:39:25.940 But the very best of the best, I'm sure you know, they're very hard to get in because

01:39:29.700 it's all sold out in advance.

01:39:31.000 The very top people, the people that produce the greatest returns.

01:39:33.900 So I was ruminating about this with a friend of mine who I'd helped, who was a friend of Paul

01:39:38.760 Tudor Jones, I've coached, he's one of the top 10 traders in history, and I've coached

01:39:42.240 him for 24 years now, or more than that.

01:39:45.120 But one of his partners broke off and I'd helped him out.

01:39:47.880 He says, Tony, I was saying, you know, I get pieces of these things, but not big enough

01:39:51.220 to make enough of a difference.

01:39:52.980 And I said, I want to help people because there's new rules changing.

01:39:55.420 And I was like, but I don't even want to talk about it because what little slice are

01:39:59.340 they going to get?

01:39:59.800 It's not going to matter.

01:40:01.220 And he says, Tony, he goes, you've done so much of my life.

01:40:04.980 I got to tell you where I put most of my money.

01:40:07.740 Now I'm perking up.

01:40:08.480 This is a very bright man, right?

01:40:10.360 He goes, there's this place in Houston, Texas, this company.

01:40:13.120 And I'm like, Houston, Texas, not Singapore, not New York, not Connecticut, not London.

01:40:17.480 He goes, yeah, they're off the beaten path.

01:40:19.540 He said, they've discovered a way where you don't invest in these private equity and try

01:40:24.080 to get a little piece of it, where you literally buy a piece of the company and you own all

01:40:30.260 of those and you get the 2% they charge and 20.

01:40:32.960 So you not only get the compounding I told you about, but you're doing what the wealthiest

01:40:36.760 people in the world do.

01:40:37.640 I said, how the heck do you do that?

01:40:40.280 He goes, I'll introduce you.

01:40:41.300 I'll show you how it works.

01:40:42.860 Imagine the difference between betting on a horse or owning the racetrack.

01:40:47.700 That's the difference.

01:40:48.820 Well, now you take that strategy that you instituted and the compounding of what it does, you end

01:40:54.680 up at your goals 10 times faster.

01:40:56.120 So it's not just understanding.

01:40:58.620 Everything I do has got to be philosophy and strategy.

01:41:00.760 It's one of the things I respect about you.

01:41:02.300 A lot of people teach philosophy and then you understand it.

01:41:04.740 And philosophy helps you to understand the why and have meaning.

01:41:07.720 It's critical.

01:41:08.920 But if you don't have the strategy, you're not going to execute.

01:41:11.560 And some people teach strategy without philosophy.

01:41:13.640 That's right.

01:41:14.060 And so they know how to do it.

01:41:15.260 They don't know why to do it.

01:41:16.220 Yeah, yeah, yeah.

01:41:16.780 A lot of the corporate world's like that.

01:41:19.120 And so my world is constantly modeling the best.

01:41:24.020 I'm no idiot.

01:41:24.940 I know most people in the world are not really physically fit.

01:41:29.080 They're not really happy.

01:41:30.580 They're not in a passionate relationship.

01:41:32.520 They're not earning what they think they should earn.

01:41:34.320 That is most people.

01:41:35.580 But there's a few who do.

01:41:37.860 And I mentioned the few who do versus the many who talk.

01:41:40.380 So I can take their models and bring it to the person who can now be one of the few

01:41:45.340 who do also if they choose to.

01:41:46.960 Got it.

01:41:47.260 But then it requires all the things you and I teach.

01:41:49.380 The aim, the peace, the persistence to make that happen.

01:41:52.100 I want to close this with a discussion.

01:41:54.380 You have an event coming up.

01:41:55.700 Yes, I do.

01:41:56.240 So will you walk us through that?

01:41:58.400 Sure.

01:41:58.800 You know, it's interesting.

01:42:00.000 I'm used to doing, for most of my lifetime, these big stadium events.

01:42:03.960 And I love doing it.

01:42:05.020 It's fun.

01:42:05.440 And I do it all over the world.

01:42:06.780 And then COVID hits.

01:42:08.380 So, you know, my wife was beautiful.

01:42:10.400 I had a 60th birthday party.

01:42:11.700 And I said, I don't want to party.

01:42:12.700 And she said, we're doing a party.

01:42:13.900 We'll do a party with a purpose.

01:42:14.900 So we raised money to help.

01:42:17.260 One of our passions is helping kids that have been trafficked.

01:42:20.160 And so we raised $19 million.

01:42:21.920 We put in $5 million, but $14 million for the audience.

01:42:24.080 It was like unbelievable celebration.

01:42:26.120 All my friends there was just great.

01:42:27.920 3,000, 4,000 people.

01:42:29.120 Three days later, I'm on this high and I get the call from Newsom's office saying, by the

01:42:33.860 way, this thing has come about, you can put 100 people in the stadium up here where 14,000

01:42:39.040 people are planning to come, right?

01:42:40.740 And we still have a few more weeks to market.

01:42:43.160 We can't put 100 people in there.

01:42:45.640 So I'm like you.

01:42:47.440 I'm not a person who gives up.

01:42:48.460 So I was like, we're going to Vegas.

01:42:50.780 They'll never shut down Vegas, right?

01:42:52.720 So sure enough, we moved 14,000 people, Jordan, to go to Vegas.

01:42:57.140 And about 10 days out, I think it was 11 days out, they shut down Vegas.

01:43:01.360 So I'm like, we're going to Texas.

01:43:03.060 It's its own country.

01:43:04.520 And the governor says, I'm not bending.

01:43:06.980 And a friend of mine has a big church there in Houston.

01:43:09.440 Rent the church.

01:43:10.280 We're going to come there.

01:43:11.180 They shut it down nine days before we got there.

01:43:13.940 So then they said, movie theaters, you can put 10 people in the movie theater.

01:43:17.120 I said, here's what we'll do.

01:43:17.920 We'll broadcast the movie theaters.

01:43:19.900 They can put 10 people each.

01:43:20.940 They'll have a giant screen.

01:43:21.980 They'll have great music.

01:43:22.900 And they'll still have personal interaction.

01:43:24.480 And they can do it local.

01:43:26.200 We'll make this work, right?

01:43:27.620 Shut down the movie theaters.

01:43:29.220 So I built the studio.

01:43:30.360 And this relates to the event I'm doing is, I would never have done this, Jordan, except

01:43:35.160 necessity.

01:43:35.640 That's why I say crisis is one of the greatest gifts in our life, because it produces a necessity

01:43:40.960 for change.

01:43:41.680 If you're going to succeed, if you're going to find a way.

01:43:44.180 And so if you said to me, I'm going to take the energy I have in a stadium and have people

01:43:48.400 do this in their home and their living room, their garage or whoever it is, there's no

01:43:52.060 way.

01:43:52.540 But I had no choice.

01:43:53.360 I want to serve people.

01:43:54.640 So I built a studio, 50 foot high ceilings, 20 foot high LED screens, 50 feet around me.

01:44:00.120 I went to the founder of Zoom and I said, I can't have a thousand people.

01:44:03.600 We got to get, and he's a fan of mine.

01:44:04.880 We got to get it to 25,000 people.

01:44:06.660 I made it so that we built some software so that people, instead of clapping, could shake

01:44:11.140 their phone and it sends an electrical signal.

01:44:13.920 Well, if one person doesn't, you don't hear anything.

01:44:15.760 But when 25,000 people do it, it's just like the stadium.

01:44:18.500 It's like thunder, right?

01:44:19.640 You can feel it.

01:44:20.340 So it's all authentic, interacting.

01:44:22.720 And then I can bring people up on the screen bigger than life.

01:44:24.920 I can see everything.

01:44:26.100 I can see more than if I'm there.

01:44:27.240 And I know their name.

01:44:28.080 People are sitting and I can see them throughout the day as the sun rises and sets because

01:44:32.460 it's 13 hours, right?

01:44:33.680 And I can see somebody there in Australia and I can see what's going on.

01:44:36.740 I see their kid.

01:44:37.960 I can say, John Smith, what the hell are you doing?

01:44:39.620 They're sitting on that bed and they jump up because I got their name.

01:44:42.220 I know where it is.

01:44:43.020 So it actually works incredibly well.

01:44:45.160 And women, some women, the idea of being in a giant audience doesn't feel safe.

01:44:50.100 So for some women, some men, it's actually a better experience for them.

01:44:53.900 So then I was like, okay, I want to help people with this, but they're not going to do this.

01:44:56.760 Because people are stuck in their homes.

01:44:59.580 You know, I can't just sit here.

01:45:01.660 We got to do something.

01:45:02.520 I'm fine business-wise, financially.

01:45:04.400 That's not it.

01:45:05.040 It's my mission.

01:45:05.600 So I said, let's do a seminar where there's no cost.

01:45:09.380 Let's do a seminar where there's no travel because usually people fly to another country

01:45:12.500 to meet me and go to an event.

01:45:14.140 There's no expense for a hotel, none of that stuff.

01:45:17.500 And still immersion, but not enough that freaks them out.

01:45:20.340 We'll do like three hours a day for three days or four days in a row.

01:45:24.640 And let's do it in their homes.

01:45:25.900 Let's see what we can pull off.

01:45:26.960 First year, we had 343,000 people.

01:45:29.580 I would have had it done 16 stadiums, right?

01:45:31.920 Right, right, right.

01:45:32.540 The next year, it went to 700.

01:45:34.060 This last year, it was 1.2 million people attended from every country in the world.

01:45:38.120 Now, here's what happens.

01:45:39.220 It's free.

01:45:39.860 It's not partially free.

01:45:40.800 It's totally free.

01:45:41.440 My only request is, since you got it for nothing, I need you vested.

01:45:46.080 I want you to do an assignment each night that shows you're acting on this and put a little

01:45:50.880 video or description here on YouTube or on, what do you call it, on social media, on Facebook.

01:45:56.460 And then I'm up all night, Jordan, because I get so inspired by all these different people

01:46:00.240 and their stories.

01:46:00.840 But then I get to see someone and call them the next day.

01:46:02.980 So I'll give you an example.

01:46:03.840 There's a guy there named Matt.

01:46:06.100 I just saw him recently.

01:46:07.820 He's 700 pounds.

01:46:09.040 He would never make it to a seminar because he's in bed for six years with oxygen mask

01:46:12.800 on.

01:46:13.880 He's told he'll never live without the oxygen mask.

01:46:16.080 He can't get up to go to the bathroom.

01:46:17.440 It's all through a tube.

01:46:18.800 But it's free and it's on a screen.

01:46:20.760 So he decides to attend the seminar, right?

01:46:22.680 He gets so inspired and he did some of the exercise I asked.

01:46:26.440 So I saw it the night before.

01:46:27.640 So I call on him, bring him up to interact with him.

01:46:29.860 And we start to put together a plan.

01:46:31.540 Because think about it.

01:46:32.260 It's the hero's journey.

01:46:34.300 You know the hero's journey better than anybody, right?

01:46:36.140 You have this ordinary life and you get that call to adventure.

01:46:39.980 It could sound like cancer.

01:46:41.160 It could sound like your business is shut down by COVID.

01:46:43.580 It could be a relationship ending.

01:46:45.160 Doesn't sound like a call to adventure, but that's what it is.

01:46:47.720 Well, the call to adventure happens.

01:46:48.880 And as you know, most people don't take the calls.

01:46:51.460 They have to take more hits.

01:46:52.620 So they have to take the call.

01:46:54.240 And then you go on the journey and you meet new people, new friends, and you meet new mentors.

01:46:59.340 And you get past the point of no return where you have to go forward.

01:47:02.560 Then you do battle.

01:47:03.460 And eventually you slay your dragons.

01:47:04.980 You come home the hero of your own life.

01:47:06.960 And you have something real to give people because you've lived it.

01:47:09.560 It's not just book knowledge.

01:47:11.180 And then as soon as you're done, it happens again.

01:47:13.440 You've challenged again.

01:47:14.500 So I look at it this way.

01:47:15.920 Instead of waiting for life to show up, I say, have a way to measure are you on the path?

01:47:21.160 Here's how you know if you're on the path.

01:47:22.440 First question.

01:47:23.220 You and I would be so aligned on this.

01:47:25.120 What is your deepest desire now?

01:47:27.960 Let's awaken that.

01:47:29.360 Let's find the reasons for it.

01:47:30.620 What do you want now?

01:47:31.980 Because desire sets the tone of the story.

01:47:34.320 It's my desire to serve God.

01:47:35.620 It's my desire to build a family.

01:47:37.180 It's my desire to build.

01:47:38.020 Whatever it is, you know that sets the tone.

01:47:40.260 So we activate that.

01:47:42.000 Then the second step that we take you through is face the truth, which is what has stopped you in the past?

01:47:48.480 And Jordan, I found relatively there's only a few things, maybe five.

01:47:52.400 It's like fear.

01:47:53.580 That's why he didn't do it.

01:47:54.900 Or it's a limiting belief or story.

01:47:57.200 All the good ones are gone.

01:47:58.500 I've tried everything.

01:47:59.540 You know, it's not true, but you believe it.

01:48:01.160 So you don't act on it.

01:48:02.220 Or it could be a different emotion.

01:48:03.560 It could be an emotion like, you know, overwhelm, stress, something of that nature that keeps you moving forward.

01:48:08.220 Or it could be a habit.

01:48:09.840 You want to lose 30 pounds, but you go to Starbucks and get a smoke and mocha, whatever, every morning.

01:48:14.140 It's not going to work.

01:48:15.140 Or you're missing a skill, right?

01:48:17.700 You just don't know how to manage it.

01:48:18.860 No one taught you what to do in those areas, right?

01:48:20.740 So there's only a few things.

01:48:22.320 So once you have enough driving desire and reasons and you take on the path, you're on the path now.

01:48:28.120 You know what you want.

01:48:29.360 Second step to keep on the path is knowing what's prevented you.

01:48:32.860 Next step is build a map, a massive action plan.

01:48:35.440 Not a perfect plan.

01:48:36.940 Just what are the two or three things that will get you momentum?

01:48:39.280 What can you do right now?

01:48:40.500 What's it going to do that's difficult?

01:48:41.860 What can you do that's easy?

01:48:43.100 Start with the easy one.

01:48:44.060 Go with the difficult one.

01:48:45.200 I personally like to go with the difficult one first.

01:48:47.060 You do whatever your style is.

01:48:48.660 You go with the most difficult one you're likely to manage.

01:48:52.340 Yes, I agree with you.

01:48:53.440 It's your most certainty that you can still find the way.

01:48:55.240 And then step four is you've got to do the hard work.

01:48:58.700 You've got to slay the dragons.

01:49:00.000 You've got to actually get the skill.

01:49:01.720 You've got to push through whatever that limiting belief or fear is.

01:49:04.660 Once you've done that, the rest is easy.

01:49:06.160 Now all you need is a daily practice like priming.

01:49:08.780 And by the way, the priming thing I mentioned, if your audience wants to go there, there's no charge for it.

01:49:12.320 You go to TonyRobbins.com forward slash priming, and there's a video that shows you how to do it if you want to do that little 10-minute practice.

01:49:18.140 Okay, we'll put that in the links.

01:49:19.620 That'd be great.

01:49:20.080 But regardless, you now have some daily practices that keep you on the target.

01:49:24.260 Then you measure ruthlessly because you can't manage something you don't measure.

01:49:28.260 That's the biggest problem in most businesses, right?

01:49:30.160 You know, it's like I'm fortunate now I have literally 114 companies who do $9 billion in business, and I have no business background, only self-educated by studying the best.

01:49:40.820 The patterns are the same.

01:49:42.260 I see what the patterns are, right?

01:49:43.400 So now you measure, and then you celebrate.

01:49:46.140 And then just like another one, you start over again.

01:49:48.300 Now what's my next desire?

01:49:49.260 So while they're with us, we show them how to increase their energy, what to do to shape their relationship, what to do to shape their career.

01:49:55.920 Three hours a day, it's like going to a movie, but the movie's your life.

01:49:59.060 Where do people find out about this?

01:50:00.520 They can go to, it's called the Time to Rise Summit.

01:50:04.040 So it's timetorisesummit.com.

01:50:06.420 And when is it?

01:50:07.360 It's coming up January 30th, 31st, and February 1st.

01:50:10.820 We do this once a year.

01:50:11.780 Okay, and this is all online.

01:50:12.820 They can access it online.

01:50:14.020 They access it through Zoom.

01:50:15.280 Zoom, exactly right.

01:50:16.220 So it's timetorise.

01:50:18.040 Timetorisesummit.com.

01:50:19.080 Timetorisesummit.com.

01:50:21.340 Okay, and that's open to everyone.

01:50:22.880 Yes, everybody.

01:50:23.480 Right, and so that they can see in real time all the things that we discussed today.

01:50:27.700 And they only see it, but they can experience it, they can do it, and they can put a plan together for this year instead of some enthusiasm.

01:50:34.160 A vision.

01:50:34.740 Yes, exactly.

01:50:35.560 A vision with a strategy.

01:50:36.860 That's right, combination.

01:50:38.060 You got it.

01:50:38.400 Right, right.

01:50:39.200 All right, sir.

01:50:40.160 Well, that's excellent.

01:50:41.520 And so we'll put those links in the description as well.

01:50:44.020 I think what we'll do, for those of you who are listening, on the Daily Wire side,

01:50:48.200 there's been a sea change in the political scene.

01:50:51.140 Well, it's not just the political scene, right?

01:50:52.900 It's deeper than that.

01:50:54.020 It's the cultural scene.

01:50:54.960 Yeah, it's the culture.

01:50:55.260 Yeah, I'd like to talk to you about that.

01:50:56.580 I'd like to see what you think about it and what you've observed.

01:51:00.900 Great.

01:51:01.220 Yeah, so for everybody who's watching and listening who's inclined to join us on the Daily Wire side,

01:51:06.180 and for those of you who are already Daily Wire subscribers, join Tony and I there,

01:51:11.500 and we'll continue this for, well, the typical half an hour.

01:51:14.500 And in the meantime, thank you very much for your time and attention.

01:51:17.600 Thank you very much, sir.

01:51:18.600 Thank you.

01:51:18.880 Yeah, we're in your basement tonight, today, which is really quite fun.

01:51:22.320 We're actually in a place that's underwater.

01:51:23.720 We have ocean on this side, intercoastal on this side.

01:51:26.140 And I started playing squash.

01:51:27.520 And my friends, you know, I had to go drive 20 minutes.

01:51:31.100 And if you're nice, it's 20 minutes of pictures.

01:51:33.540 So it's a couple hours to work out.

01:51:35.620 It was like, I need a place.

01:51:37.100 And they said, well, you got 25,000 square feet, several acres, but there's no place to put it.

01:51:40.900 I said, we're doing it down here.

01:51:41.820 And he said, what do you mean down here?

01:51:42.840 He goes, it's below the water table.

01:51:44.260 I said, have you ever been to Atlantis?

01:51:45.960 Have you ever been to Scripps Oceanography?

01:51:48.420 And I said, yeah.

01:51:49.040 I said, build a submarine around it.

01:51:51.420 Whatever we got to do to make it airtight.

01:51:53.040 So we literally are underwater with a submarine surface around us.

01:51:56.280 And we've got 7,000 square feet.

01:51:57.760 And we've got bowling alleys and all the things for kids and grandkids.

01:52:00.940 How did I get into this place?

01:52:02.740 Tell the story.

01:52:03.820 Well, you tell the story.

01:52:05.440 Well, it's a very comical story.

01:52:07.240 There's a garage above us.

01:52:08.600 And in the garage, there's a trap door, which is stainless steel.

01:52:12.560 And if you open up the stainless steel trap door, there's a stainless steel slide.

01:52:18.920 And that slides you down.

01:52:20.560 It's kind of lit up with purple lights, which is very disco-y and comical.

01:52:25.100 And it slows you down nicely so you don't land on your tea kettle at the bottom.

01:52:30.560 And then you're in this weird, evil supervillain lair, which is extremely comical.

01:52:36.660 I got Tom Brady, Ray Dalio.

01:52:39.240 Everybody becomes a kid when they come down.

01:52:41.020 That's why I do it, right?

01:52:41.740 Yeah, it's very funny.

01:52:42.320 And I want to make sure fun is part of life.

01:52:44.300 You know, I'm a serious mofa.

01:52:45.840 I want to change the world.

01:52:46.680 But I created a structure that creates fun as well.

01:52:49.660 This ARC conference that we run, this Alliance for Responsible Citizenship, that's February 17th to 19th, by the way, for those of you who are watching and listening.

01:52:58.720 And there are now tickets available to this.

01:53:00.500 It's the first time we've done this at ARCforum.com.

01:53:03.520 One of our rules is that we want to do it with a sense of play.

01:53:07.280 You know, one of the things I figured out, I think this is right, is that the antithesis of power, like compulsion and force, is play.

01:53:15.300 Yes, I agree.

01:53:15.680 That's the opposite.

01:53:16.420 Play is power.

01:53:17.360 It's a different form of power.

01:53:18.120 Yeah, well, it's the kind of power that sustains and improves and requires no compulsion.

01:53:22.240 That's right.

01:53:22.700 Right.

01:53:23.180 And that you enjoy while you're doing it.

01:53:24.920 That's right.

01:53:25.240 For reasons that aren't sadistic, let's say.

01:53:28.160 So, all right.

01:53:28.820 So, everybody can join us on the Daily Wire side for the 30-minute conclusion of this discussion.

01:53:33.580 We'll turn our attention to cultural issues and, well, into the current political scene.

01:53:37.240 So, join us there.

01:53:38.540 Thanks, Tony.

01:53:39.120 Thank you so much.

01:53:39.760 It's great.

01:53:39.780 It's such a pleasure to talk to you.

01:53:40.560 Thanks to all your viewers and listeners for watching and taking the time.

01:53:43.420 Yeah.

01:53:43.700 Yeah.

01:53:43.880 And to the crew here, thank you very much for setting this up.

01:53:46.640 Yeah.

01:53:47.920 It's very helpful to me and to all the viewers and listeners to have these podcasts made accessible wherever I'm traveling.

01:53:54.740 We've got an army of beautiful people here that made this happen.

01:53:56.960 Yeah, yeah.

01:53:57.240 They're very enthusiastic.

01:53:57.720 It looks like it's just you and me.

01:53:58.600 It's not just you and me.

01:53:59.580 It's an army here.

01:54:00.300 They're very enthusiastic and hardworking and that's a precondition for making this successful.

01:54:05.300 Okay, everybody.

01:54:06.220 Ciao.

01:54:06.960 Good to talk to you.

01:54:07.800 Thank you.

The Jordan B. Peterson Podcast - January 23, 2025

517. Beyond Mere Survival ｜ Tony Robbins

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