00:07:50.820Okay, if you eat less than you're eating now and you eat better than you're eating now and you get more exercise than you're getting right now, you will lose weight.
00:08:16.780And it's the reason why most third world countries do not have an obesity epidemic.
00:08:22.140The people don't eat a lot of food in those countries and therefore they don't get fat.
00:08:25.440If it was possible that genetics or hormones could make you morbidly obese regardless of what you eat, then we should see starving 450-pound Ethiopians.
00:08:57.780There's a difference between difficult and complicated.
00:09:00.820Difficult, not because there's any sort of complex math equation involved, but simply because developing healthy habits requires discipline and discipline requires effort.
00:09:11.980And effort can be hard, especially in a culture that encourages laziness.
00:09:16.980Effort is always at least going to be harder than no effort.
00:09:21.500The easiest thing is to put in no effort.
00:09:23.540And the difficulty level will increase with each extra bit of effort you apply.
00:09:35.700Living a healthy life, in any sense of the word, healthy physically, healthy mentally, healthy spiritually, is difficult in our society especially.
00:09:43.360But there is no substitute for just doing the difficult thing.
00:09:47.440Either you will do it and have the life you wish to have or not.
00:09:55.200And in the end, there is nothing a doctor can do to compensate for your refusal to make the right choices.
00:10:03.540Or rather, if there is something they can do to compensate, the negative consequences in the long run will vastly outweigh, pun slightly intended, the benefits.
00:10:13.340Now, every doctor in the country and every member of the APA knows that everything I've said so far is true.
00:10:23.240They know that anyone can lose weight with a healthy lifestyle.
00:10:26.640They know that the obesity epidemic is an epidemic of people living unhealthy lifestyles, choosing unhealthy lifestyles.
00:10:34.640Or if their children we're talking about very often, these are lifestyles being chosen for them, their parents, feeding them garbage, putting them on a couch with video games and TV and whatever and screens.
00:10:48.040Yet, and again, every doctor knows that all of this is true, yet they have embraced the obesity as a disease model of care anyway, where the fat person is treated as though his fatness was inflicted upon him through no fault of his own.
00:11:05.580Rather than telling the parent of the obese child, that they should feed him better food, instead they now treat the obese child as though his obesity is a virus or a cancer, as though it is something that he contracted, an illness inflicted upon him, which must now be surgically removed like a tumor.
00:11:29.480The important thing to understand is that the medical professionals involved in instituting this change of approach, they know that their reasoning is bogus.
00:11:40.620They know it. They went to medical school. They know why people get fat.
00:11:45.380They know how people get unfat, just like they know the difference between males and females and how binary and immutable those identities are.
00:11:54.240But they're now operating within their medical field as if they do not know these things.
00:11:59.480This is a philosophical decision, and we must understand what the philosophy is.
00:12:07.340The medical field has long since decided, and this goes back many years, okay, so it's actually not just in the last couple of years.
00:12:15.780The medical field decided that human beings are helpless automatons with no free will, no capacity to make choices or to change, and no agency over their own lives.
00:12:25.840Okay, that is the assumption that the medical field as a whole operates on.
00:12:33.100It is an industry run by extreme materialists who believe essentially that the human mind basically doesn't exist.
00:12:54.620This is a process that has been ongoing for decades, and it began principally in the psychiatric industry, where every bad habit is an addiction now, and every addiction is a disease, and every uncomfortable or inconvenient human emotion or behavior is a mental illness, and every mental illness is a disease.
00:13:12.180The psychiatrists have spent decades cataloging and medicalizing the entire human condition, prescribing psychotropic drugs to treat everyone who behaves in a way that falls slightly outside the norm, the norm as defined and determined by them, the psychiatrists.
00:13:30.900They have done this for so long with almost no resistance from the public, and mostly because the public has bought into the program or been drugged into it, as the case may be.
00:13:42.180The psychiatrists have been lying to us, but for many people it's a comforting lie.
00:13:48.460It's a lie that absolves the individual of all responsibility.
00:13:52.020If you're doing something you shouldn't be doing, and you're destroying your life and your family in the process, it's only because you're addicted, and it's not your fault because it's a disease.
00:13:59.420And if you're experiencing difficult emotions, well, then take a drug and get rid of them because human beings are not supposed to feel those sorts of feelings.
00:14:05.740All of this rests on a whole precarious pile of philosophical claims and assumptions that make no sense and that fall apart under the slightest scrutiny.
00:14:20.080But most people do not scrutinize them because they're afraid of the burden of personal responsibility they'll end up with if they reject the psychiatric industry's claims.
00:15:29.260If you own a business, the past few years have, to say the least, have been a bumpy ride from COVID lockdowns to Biden inflation.
00:15:39.880You could probably use a break, and innovation refunds can help with that.
00:15:43.600If your business has five or more employees and managed to survive COVID,
00:15:46.720you could be eligible to receive a payroll tax rebate of up to $26,000 per employee.
00:15:52.240This isn't a loan. There's no payback. It is a refund of your taxes.
00:15:55.660The challenge is getting your hands on it.
00:15:57.540How do you cut through the red tape and get your business the refund money?
00:16:00.340Well, you've got to go to GetRefunds.com.
00:16:03.000Their team of tax attorneys are highly trained in this little-known payroll tax refund program and have already returned $1 billion to businesses.
00:16:36.360DOJ-FBI probing classified documents from Biden's vice presidency found at a Biden think tank, according to reports.
00:16:45.700So, Attorney General Merrick Garland has reportedly assigned the U.S. Attorney in Chicago to review classified material from President Joe Biden's time as vice president that was discovered at a Biden think tank.
00:16:55.920CBS News reported that the approximately 10 documents were found at the Penn-Biden Center for Diplomacy and Global Engagement in Washington.
00:17:02.980The files were discovered by Biden's personal attorneys when they were packing files housed in a locked closet to prepare to vacate office space at the Penn-Biden Center in Washington, D.C.
00:17:13.720The report says that the FBI was involved in the situation.
00:17:18.100Now, this obviously is, and, you know, people on the right are having a lot of fun with this, and for good reason, because it's pretty hilarious.
00:17:25.920That, you know, all of this freaking out and panicking that went on because Donald Trump had classified documents and initial speculations that he was, was he taking these documents to Mar-a-Lago and then selling them the information to the Russians and all this crazy.
00:17:43.900He had, he had nuclear secrets and he was, he was meeting, you know, he was meeting Vladimir Putin in, you know, a dark street corner somewhere underneath a streetlight and passing off a briefcase with secrets and then being handed a, you know, a bag with a dollar sign on it in exchange.
00:18:04.180And it was all complete nonsense, of course.
00:18:06.940And as it happens, why did, why did Donald Trump have the documents?
00:18:10.860Well, just because he, he had them, he, you know, he didn't think it was a big deal, whatever, you know, it's like just kind of like a general sort of carelessness.
00:18:17.880Many of us pointed out that it's, it's almost certain that Donald Trump is not the first person who's done this.
00:18:25.560He's, it's almost certain that he's not the first president or someone in the White House who has done something like this.
00:18:30.880And, and then we find out, oh, well, apparently Biden is guilty of it as well, which is great.
00:18:36.560And, you know, it, it puts the left in a position and it puts us in a position too.
00:18:43.000But the position that we're in, it's their fault because, and this happens, this kind of thing happens a lot.
00:18:49.740Where you read this story and you think, well, like in, in reality, right, who, who cares?
00:18:54.740I don't actually care that he had the documents.
00:19:41.320They are the ones who have set the precedent here.
00:19:43.140So while I will say that I don't think this matters and I don't personally care, I'm all about, as you know, holding the left to their own standards.
00:19:53.560Which is not a double standard for me, because it's not my standard.
00:19:59.420I'm saying that you should be, you should have to reap what you sow.
00:20:03.400You should be held to your own standards.
00:20:06.500That's the exact opposite of a double standard for me.
00:21:24.240More U.S. schools institute mask mandates as COVID cases rise.
00:21:28.840More schools across the United States are putting mask mandates in place as COVID-19 cases continue to rise.
00:21:34.040Before winter break, districts in New Jersey and Pennsylvania announced that they would temporarily be requiring masks among students and staff members amid a surge of respiratory illnesses.
00:21:44.180Now schools in Massachusetts and Michigan are following suit, while Chicago schools are asking students to take rapid tests before classes start.
00:21:50.560Chelsea public schools in Boston announced in a letter to the community that the decision was due to Suffolk County designated as high risk for COVID-19 transmission as defined by the CDC.
00:22:00.560As a result of this designation, Chelsea public schools will implement a mask mandate.
00:22:05.700Mask must be worn in school buildings at all times except when eating or drinking.
00:22:08.700Meanwhile, Ann Arbor schools in Michigan said it was instituting a two-week mandate starting, oh, two-week.
00:22:21.240That sounds familiar, but I just can't, my memory's not what it used to be.
00:22:26.300I can't put my finger on it, but that sounds familiar of like COVID-related things where they say it's only two weeks.
00:22:32.780According to a local affiliate WXYZ, the decision comes after a wave of respiratory illnesses led to at least five school closures in December alone.
00:22:40.160The Ann Arbor public schools will require a well-fitting mask to be worn by school, students, staff, and visitors while indoors in AAPS schools beginning on January 9th and during the first two weeks following the winter break.
00:22:51.240Now, you notice what they're doing here.
00:22:54.340The schools that are instituting these mask mandates, which are only temporary, only for two weeks, but they're citing COVID as a reason, but not just COVID.
00:23:08.180And they know they can't just cite COVID anymore.
00:23:10.800That's not going to be enough because even the most brainwashed of the sheep, most of them have realized at this point that all the masking and all the panicking that happened was completely absurd, especially as it pertains to children.
00:23:30.780So people know that, even people that were oblivious and going along with it for years, most of them have woken up to that fact.
00:23:39.040And so it's not, they can't just say COVID anymore because they know that most people will respond rightfully so.
00:25:54.040Now, and this is what it's going to be.
00:25:57.280Speaking of things that are always with us, masking in schools, this is just how it's always going to be forever now.
00:26:03.020They know they can't get away with keeping the masks on the kids permanently in schools.
00:26:09.140But you'll have masking and then they'll get rid of the masking and then it'll be back and back and forth.
00:26:13.480And that's just how it's going to be forever.
00:26:16.780If you don't like it, which you shouldn't, then the only real answer is to not subject your kids to the government indoctrination camps to begin with.
00:26:25.180Because as soon as you send them into that building, they are at the mercy of the government.
00:26:29.500They're in a government building being cared for or not cared for by government employees.
00:26:55.180He's 145 years old and retired and yet still sitting down for every interview he can get.
00:27:01.720Anthony Fauci has done, I mean, he's easily done more interviews in the last three years than like the average Hollywood actor will do in three decades.
00:27:10.980And I'm making that statistic up, but then Anthony Fauci makes up statistics all the time.
00:27:15.620So, you know, it's what's fair is fair.
00:27:19.120He was asked in this interview with CBS about the DeMar Hamlin situation.
00:27:23.800And about the theories and speculation and the questions really about whether this, his cardiac event had maybe anything to do with vaccines.
00:27:36.740Dr. Fauci, I don't know if you saw it, but on Monday Night Football this week, DeMar Hamlin, a player for the Buffalo Bills, collapsed on the field.
00:27:43.840You're not an NFL expert and you're not an NFL expert on any cardiovascular issues the player might have had.
00:27:50.320But what I want to ask you about, Dr. Fauci is, as I want to do in moments like that, I kept an eye on Twitter.
00:27:58.400And I can't tell you exactly how many minutes transpired, but it was less than 20.
00:28:02.540Before people on Twitter began to say, well, clearly the vaccine caused his seizure.
00:28:12.500And that had a multiplier effect on Twitter, as these things tend to do.
00:28:28.040Yeah, it's horror that misinformation and disinformation, when you have a platform like social media that exponentially spreads, in its best form, proper and important and value-added information can spread, which is good.
00:28:48.460The thing, as a public health person, and as a physician and a scientist, and my identity as a physician, is the thing that gets pained the most by that.
00:28:59.580Because what that means, Major, is that, yet again, another conspiracy theory, complete nonsense, is going to have some people make a decision for themselves and their family not to get vaccinated, which may cost them their lives.
00:29:14.900So that's the thing that's so horrible about it.
00:29:17.660And if you want to go out spouting nonsense, conspiracy theories, and spreading it all around, fine, except if it results in a person suffering and perhaps dying.
00:29:30.200And that's what happens when disinformation disincentivizes people to get proper interventions for a threat like a pandemic.
00:29:40.280There's, uh, some real journalism there.
00:29:46.140That's some real journalism from, uh, who's that, Major Garrett?
00:29:50.440This is, uh, Dr. Fauci, these people disagree with you.
00:30:36.660Um, and, and we hear again this, this phrase conspiracy theory, which if there's, if there's one phrase that I could ban from public discourse at this point, that would be the one.
00:30:49.440Um, even if you disagree with the people theorizing that maybe the DeMar, DeMar Hamlin situation had something to do with the vaccine, it's not a conspiracy theory.
00:31:00.360There's, it's that, it's, it's, it's, where's the conspiracy?
00:31:03.740Now, there might have been a lot of conspiracies surrounding this, but the, the theory that, okay, whether it's right or wrong, the theory or the question about whether, okay, did he take the vaccine and did that cause a, a, uh, cardiovascular event?
00:31:19.720That's not, that's just a, that's a medical theory, not a conspiracy theory.
00:31:28.540And if you're sure that it's not true, if you're sure that, that, that it had nothing to do with that, if you have evidence that had nothing to do with it, then tell us the evidence.
00:31:38.240As I said from the beginning, I'm not convinced that it had anything to do with the vaccine.
00:31:45.140We still don't even know if the guy's vaccinated.
00:31:46.680I don't, I don't know yet that that's even been answered.
00:31:49.800Now, statistically, it's likely because the majority of the NFL is vaccinated, I believe, but they're not all vaccinated and it was never mandated for players.
00:31:56.620So it's possible he wasn't even vaccinated.
00:32:00.240I'm going to assume that he was though, because if he wasn't, then that, that information would probably be out by now.
00:32:05.140They'd probably be telling us that, um, they'd find some way to get that information out, but we don't know if it was vaccinated.
00:32:12.740Like the simple fact that somebody was vaccinated and then, uh, and then ends up having, you know, their heart stops.
00:32:18.660And it's like, that doesn't automatically mean that that's correlation.
00:32:22.400That doesn't automatically mean that there's causation.
00:37:23.580You can go up to somebody on the street.
00:37:25.140I'd like to see 60 Minutes test this theory and go do kind of like man on the street interviews and ask people, you know, the whole Kevin McCarthy battle.
00:37:51.060Or they're going to say, oh, OK, well, isn't that what Congress does?
00:37:54.140They're supposed to argue about things, right?
00:37:58.200I also wanted to mention this New York Post headline, terrible headline.
00:38:01.080Seven-year-old Louisiana girl was mauled to death by a neighbor's pit bull that ran into her family's yard, authorities said.
00:38:06.920Sadie de Villa was playing outside the East Baton Rouge parish home at 6.30 p.m. Friday when the dog barreled onto the property and viciously attacked her, according to arrest documents obtained by the advocate.
00:38:17.940A family member tried to ward off the dog by hitting it with a walking cane, but the animal couldn't be deterred.
00:38:23.760The first grader was taken to the hospital with multiple dog bites to her face and severe skull damage.
00:38:27.620She later succumbed to her injuries now.
00:38:31.080This is, I believe, at least the second pit bull mauling of a child in the last couple of days.
00:38:39.260There was a story a few days ago of a child who, I believe, fortunately survived but was horrifically mutilated.
00:38:47.800The child was basically scalped, his scalp ripped off by this dog.
00:38:55.260And this just happens all the time, every year.
00:39:39.580It's something like 70 percent or more.
00:39:42.080And and that's that's of all dog breeds.
00:39:45.420OK, there are many dog breeds and you've got this one dog breed that is that is that is responsible for almost all of the fatal dog attacks.
00:39:57.180And and please don't tell me, don't pull up statistics about dog bites and say, oh, actually, they they don't bite nearly as much as chihuahuas or, you know, poodles, poodles bite a lot more.
00:40:13.060OK, if you're a little annoying, ugly poodle goes rogue and the worst it can do is like maybe you might have to get stitches on your shin or something.
00:40:23.600That's the absolute worst case scenario.
00:40:30.060If it decides to act as it has been breeded, as it is genetically programmed to act, then it will kill somebody.
00:40:37.640And very often it's not even going to kill you as the owner is going to kill somebody else, someone else who didn't choose to take this animal on, didn't choose the risk.
00:40:53.740You are assuming this risk for on behalf of everybody else in the neighborhood.
00:40:57.360If your neighbor has young children, you've decided that this risk is worth taking not only with your own life, but with your neighbor's children's lives, too.
00:41:09.340It's I think the pit bull is cute weighed against the lives of the children and innocent bystanders and various mailmen and joggers and all the rest of them who might be mauled to death by this beast.
00:41:24.000Your desire to adopt an animal that you find cute does not outweigh the right of your people in your community to be safe from these vicious animals.
00:41:34.240And don't tell me it's all about how they're raised.
00:41:37.400They're all, well, you know, you keep telling me it's all, it's all about the owner.
00:41:40.380Yeah, but, but the owners of these pit bulls that end up attacking and killing people, they always say that they did everything right, that they raised the animal right, that they got proper training.
00:41:50.420Now, you can assume that that's not true, but that's just your assumption.
00:41:56.720You have like this unfalsifiable theory on your part, which is that every pit bull that attacks another person, it's because it was a bad owner.
00:43:08.080Because you have a constitutional right to a gun.
00:43:10.800You do not have a constitutional right to own whatever animal you want.
00:43:13.700And I'm assuming you agree with that, which is why you're not advocating for people being allowed to have lions and tigers and like cheetahs, you know, in neighborhoods.
00:43:37.860Well, if the animal is unreasonably dangerous, then he doesn't belong in the community.
00:43:43.320And pit bulls, I mean, how many children do they have to maul to death before we are willing to accept that this animal falls into the unreasonably dangerous category?
00:43:53.460The other thing, too, is that guns don't have minds of their own.
00:44:01.000What's the one thing that gun owners like myself, what do we always say when people say, oh, you know, gun, we got to get rid of the guns?
00:44:06.520You know, there's that cliched response, which is true.
00:45:18.000From soft lullabies to battle cries for justice, women nurse and nurture, teach and build, lead and dream our world forward each and every day.
00:45:33.520I'm going to turn this a little bit like this.
00:45:35.700We have never been silent, but women have been silenced.
00:45:44.060For many women around the world, simply raising their voice is a struggle.
00:45:49.700And they've had to fight for a seat at the table.
00:45:54.320When women are left behind or pushed out, it hurts us all.
00:46:00.080But when women get the opportunities that they deserve, there's no limit to what we can do, right?
00:46:08.360The only thing more incredible than that inspiring speech was her dress, which was either pixelated because it contained a series of obscenities, or it was meant to be some sort of tribute to the game Tetris.
00:47:15.080You know, and of course, I say the same thing about people who, you know, if someone breaks into your house in the middle of the night.
00:47:21.080That's why somebody breaks into your house in the middle of the night and they end up dead.
00:47:25.400Like, I don't really care about the details.
00:47:27.740If it was totally up to me, I wouldn't even ask any questions.
00:47:30.620All I need to know, like, right, if it's if I'm if I'm the one calling the shots and if I am the theocratic fascist dictator of the country and, you know, there's someone breaks into your house.
00:47:56.020And so if they were as far as I'm concerned, if they're like coming at you with a knife or if they're pulling a gun on you and you shoot them, obviously justified.
00:48:07.240If you're shooting them in the back as they're walking away.
00:48:11.860Like that's when we could we could have a moral conversation about, you know, not not all shootings are the same morally.
00:48:17.940But as far as the law should look at it, you come into someone's house uninvited, you break in, you forfeited your life and that's it.
00:48:26.780And we're not even going to attempt to parse it and figure out what exactly it's just you are in there.
00:48:58.460Tim, the tool says, my favorite part of the full taco shop video is when the hero, after he finished saving the day and making the other customers whole, proceeded to return to his table, finish his coffee and calmly step over the robber and leave.
00:49:12.020I guess I didn't I didn't see the full video.
00:49:13.720I saw the part leading the actual shooting.
00:49:15.740And I guess I didn't watch it to the very end.
00:49:17.480I didn't realize that that's how it ended.
00:49:18.700But yeah, he took care of business, gave people back their money and and then left.
00:49:27.000And I believe the police are still looking for him to ask him questions.
00:49:30.460But, you know, the only question I have for him is like, what's your favorite beer so I can buy you one?
00:50:42.800And there was almost like if it's let's make sure you could do a three point turn and you know how to make a right turn at a stop sign and you know how to parallel park.
00:50:51.700And of course, most people don't even know how to do any of those things and yet still ended up passing the driver's test anyway.
00:50:58.700And now it seems like apparently they don't even do any of that anymore.
00:51:00.740It's just like are can you see can you see out of at least one eye?
00:51:05.940And if you could do that, then we'll give you and eventually even that will be too much of a burden.
00:51:11.680Even that will be a bar too high because that's you know, that's that's not equitable.
00:51:15.840We're excluding those with the with the vision impairment.
00:51:18.480It is at the point where there's it's just like why even do the whole licensing thing anyway?
00:51:27.880The only reason to have a driver's license really is if you're going to actually if there's going to be some process for obtaining the license to make sure that you know how to do it.
00:51:38.860And if you're not going to do that, then what's the point of the license to begin with?
00:53:08.180You know, it's it is a process and you have to work very, very hard.
00:53:13.660And if you want financial success, you have to work very, very hard for it.
00:53:17.520There's there's just there's no way around it for most people.
00:53:21.780There are rare exceptions of a person who just, you know, maybe they're born with a silver spoon in their mouths or they really do get lucky and everything falls into place.
00:53:30.600There are rare exceptions, but those are the exceptions.
00:53:35.740For most of us, if you want to have a life worth living, if you want to be happy in life, if you want to have anything worthwhile in life, you just have to work and you have to keep working at it.
00:53:44.560And you've got to you've got to you've got to keep at it for years and years and years where I am where I am professionally right now.
00:53:51.600It took me 15 years to get there, 15 years.
00:53:57.000And what you find, it's like it's not a coincidence.
00:54:00.120The majority of the people that I know and that I've ever met who are really hard workers and they put the time in and they're willing to work and do it and just humble themselves.
00:54:12.480And even if they have a setback or, you know, there are peaks and valleys when they're in the valleys, they don't get discouraged.
00:54:45.240The last thing I want to do is read an ad, even though I'm so good at reading them.
00:54:49.480But I do it because ads help pay the bills.
00:54:52.040However, if you become a Daily Wire Plus member, you can help us pay the bills and in exchange never have to hear me read an ad again, which is probably a huge incentive for so many of you.
00:55:01.540That means no more sales pitch, no more skipping and then having to reverse because you skipped too far.
00:55:05.980And this also means you'll get to hear other shows like Ben Shapiro show, Michael Null show, Morning Wire, all without ads.
00:55:11.380I owe a debt of gratitude to the people who are already members because they were the reason why I was able to make, you know, what is a woman?
00:55:16.560And I'm planning on doing more and even bigger things in 2023.
00:55:19.880And your support will ensure that I make that a reality.
00:56:20.8202022 was a landmark year for candy-centric social justice.
00:56:24.240It seemed that every candy brand was stepping up to the plate, so to speak.
00:56:27.360For example, Mars Incorporated announced in May of 2022 that Skittles would be teaming up with GLAAD to bring us Pride Skittles for Pride Month.
00:56:35.660Now, Skittles had, for several years prior, turned their Skittles all gray for Pride Month to symbolically represent the brand's cemented, quote-unquote, support for LGBT rights.
00:56:45.140Because who wouldn't want to, you know, eat cement-themed candies?
00:56:51.780But in 2022, they took it up a notch, hiring a collection of LGBT artists to create special LGBT art for the packaging.
00:56:58.420It's estimated that approximately, from the numbers I read, 98,000 homosexuals were saved from persecution because of the Skittles packaging.
00:57:07.160KitKat also spoke out forcefully in defense of gay rights.
00:57:09.800I'll let Wunderman Thompson, which is the consultant firm that came up with this gay rights campaign, explain it.
00:57:17.700Canada's LGBTQI2S population has risen to over 1 million.
00:57:23.240But hate crimes, discrimination, and mental health issues have also continued to rise.
00:57:28.700The LGBTQI2S community needs a break, and KitKat wanted to help.
00:57:33.440So we reimagined its iconic brand identity to redefine what it means to take a break for those who really need one.
00:57:41.740We partnered with Toronto LGBTQI2S organization, Friends of Ruby, to help young people express who they are.
00:57:50.880Our partnership was launched with a video that celebrated a full spectrum of identity and love.
00:57:56.080We created two limited-edition KitKat flavors and sold them at the KitKat Chocolatory.
00:58:13.080All proceeds were donated to Friends of Ruby.
00:58:15.840We also sent the Pride bars along with custom mailers to LGBTQI2S influencers.
00:58:21.540Wow. KitKat's traditional slogan is, give me a break, which is exactly what most people say to themselves when they hear the acronym LGBTQI2S.
00:58:32.480So this campaign really makes a lot of sense, I suppose.
00:58:34.580It's like a, it's got something meta going on here.
00:58:37.000But as heroic as the efforts of KitKat and Skittles were, they obviously paled in comparison to M&Ms.
00:58:42.340Indeed, M&Ms have been civil rights pioneers for a long time.
00:58:46.160They are the Martin Luther King Jr. of candies, some have said.
00:58:48.800Last year, they redesigned their candy mascots to be more inclusive.
00:58:52.560The changes were nothing if not bold and dramatic.
00:58:55.880Most startling of all, the green M&M ditched her iconic high heels in favor of sneakers.
00:59:00.900Because M&Ms had decided they could no longer enable those legions of misogynistic perverts who have candy-related foot fetishes.
00:59:07.620All the other M&M characters underwet their own makeovers in the hopes of making them more sympathetic and relatable to a new generation.
00:59:14.640That's what M&M said. They wanted, we needed to sympathize with and relate to these characters.
00:59:18.720Because, of course, it's important to sympathize with and relate to an object that you're about to eat.
00:59:24.940This ability to see something as human and yet also consume it will at least come in handy when we all turn to cannibalism during the forthcoming apocalypse, I suppose.
00:59:43.740For the first time ever, select M&M packaging will feature a cast of all-female characters.
00:59:48.540Parent company Mars is releasing the new packaging to spotlight dynamic female M&M characters in celebration of women everywhere who are flipping the status quo, as revealed in a January 5th press release.
00:59:59.200The limited edition packs feature brown, green, and recently introduced purple, and will exclusively contain brown, green, and purple candies.
01:00:05.320The M&M's brand is on a mission to use the power of fun to create purposeful connections as we work to create a world where everyone feels they belong.
01:00:13.680Gabrielle Wesley, Chief Marketing Officer, Margs Wrigley, North America, said in a release,
01:00:19.220Women all over the world are flipping how they define success and happiness while challenging the status quo.
01:00:24.700So we're thrilled to be able to recognize and celebrate them.
01:00:27.480And who better to help us on that mission than our own powerhouse spokescandies, green, brown, and purple.
01:00:33.380To represent the flip, the packaging shows the three female spokescandies standing upside down above a note, supporting women, flipping the status quo.
01:00:42.860Now, apparently there will be milk, chocolate, peanut, and peanut butter versions of the new packages,
01:00:47.340which is good because just like female human beings, as we've learned, there's no reason why the female M&M's can't have nuts.
01:00:53.940Needless to say, this latest campaign by M&M's has already been a source of great joy and inspiration for women all over the country and the globe.
01:01:21.440Now, like everybody else, I'm on the M&M email list so that I can read all of their press releases and PR statements as soon as they come out.
01:01:57.800And no doubt a scene repeated all around the world.
01:02:00.200Now, there are those of a more critical disposition who have ruthlessly mocked this latest example of what they would describe as woke corporate virtue signaling.
01:02:11.580But these people are nothing but cynics, nihilists even.
01:02:14.440They lack the purity of heart necessary to fully appreciate what M&Ms have done.
01:02:20.560They're so jaded they can't even admire an international corporate conglomerate brand when it comes up with an uplifting marketing campaign designed to empower women and also sell candies with 18 grams of processed sugar per serving.
01:02:33.020And there are still other critics who, you know, they've pointed out that while Mars Incorporated is empowering women with purple candy, they're also facing a lawsuit filed last year by eight Africans from the Ivory Coast who say that they were used as slave labor on cocoa plantations.
01:02:46.320It's hard, you know, they say to take their empowerment seriously when they're also profiting from the enslavement of human beings, allegedly.