The Matt Walsh Show - November 21, 2024


Ep. 1491 - Why DEI Is Finally on the Chopping Block In D.C.


Episode Stats

Length

58 minutes

Words per Minute

172.18713

Word Count

10,059

Sentence Count

688

Misogynist Sentences

28

Hate Speech Sentences

21


Summary


Transcript

00:00:00.000 Today on the Matt Wall Show, there was a hearing in Congress yesterday to debate a Republican bill
00:00:04.280 that would abolish DEI in the federal government. Various Democrat lawmakers presented their best
00:00:08.540 arguments for keeping DEI intact, and their best arguments are extremely, extremely stupid. Also,
00:00:14.640 the trans lawmaker in Congress backs down and admits defeat in the bathroom fight,
00:00:18.720 and Jaguar puts out the most unintentionally hilarious woke ad we've maybe ever seen.
00:00:23.240 We'll talk about all that and more today on the Matt Wall Show.
00:00:30.000 Did you know that American homeowners have over $32 trillion in equity? That's mind-boggling.
00:00:56.160 But here's what's concerning. Cybercriminals are targeting with a scam the FBI calls house-stealing.
00:01:01.560 It's disturbingly simple. With just one forged document and a fake notary stamp, criminals can
00:01:06.440 transfer your home's title to their name. And from there, they can take out loans or even sell your
00:01:10.980 home all without you knowing. The worst part, you don't find out until the foreclosure or collection
00:01:15.460 notices show up in your mailbox. By then, it's too late. You're stuck with a financial and legal
00:01:19.820 nightmare. But there's a way to protect yourself, just like my producer Sean Hampton protects their
00:01:24.280 home with triple lock protection from home title lock. Here's what it does. It monitors your title
00:01:30.600 24-7, urgently alerts you to any change in your title, and if fraud does happen, their team steps in
00:01:35.760 to restore your title at no extra cost to you. When was the last time you checked your home title?
00:01:41.260 If you're like most people, probably never. That's exactly what scammers are banking on. So how can you
00:01:46.460 stop them? Head to hometitlelock.com. Use promo code Walsh for a free title history report and a 30-day
00:01:52.200 free trial of triple lock protection. Don't wait. Protect your home before it's too late.
00:01:57.180 That's hometitlelock.com. Promo code Walsh. The other day, we talked about some of the encouraging
00:02:01.820 signs that Republicans in Congress are going to be a lot more responsive to their voters this time
00:02:06.460 around. Unlike what we saw following the 2016 election, it doesn't look like Republican lawmakers
00:02:11.340 are deathly terrified of the left anymore. They're not worried about being called bigots or transphobes,
00:02:17.140 at least not nearly to the same extent that they were during Donald Trump's first term.
00:02:21.020 It's still early, obviously, but the preliminary indications are good. And these indications keep
00:02:26.520 getting better and better. On Wednesday, we saw yet another sign that Republicans in Congress are
00:02:30.940 actually going to start doing what their voters want. And in particular, it's a sign that they're
00:02:35.900 going to follow through with the Trump administration's legislative agenda, which
00:02:39.060 involves dismantling DEI policies at every level of the government and throughout the country.
00:02:44.140 The House Oversight Committee met yesterday to mark up a bill called the Dismantle DEI Act of 2024.
00:02:51.020 This is a bill that was co-sponsored by J.D. Vance and Michael Cloud, a congressman from Texas.
00:02:57.180 The bill would undo every single one of Joe Biden's many executive orders on DEI, including
00:03:01.900 his executive orders mandating DEI in every federal agency, as well as his executive order establishing
00:03:08.460 a chief diversity officer's executive council to coordinate affirmative action throughout the
00:03:14.140 government. And in terms of concrete steps, the bill would force every single government agency
00:03:19.080 to shut down their DEI office and fire everybody in it. And those employees can't be reassigned
00:03:26.300 throughout the government either. They have to pack their bags, find another job. Everyone remaining
00:03:32.700 in the federal government, meanwhile, will be barred from ever discriminating against anybody or in favor
00:03:37.400 of anyone on the basis of race, sex, national origin, and so on. Now, for Democrats, this bill is
00:03:44.680 obviously a major threat. Democrats went all in on identity politics a long time ago, and now their
00:03:51.760 entire party is defined by it. They have entire caucuses in Congress that are segregated by skin
00:03:57.560 color, ethnicity, sexual orientation. Now, as we saw during the campaign, Kamala Harris's supporters
00:04:03.480 voluntarily segregated themselves into white dudes for Harris, black women for Harris, a million other
00:04:09.080 subgroups. Democrats have calculated that racial animosity and racial guilt can be leveraged for
00:04:16.000 political gain. And up until the most recent election, it looked like they were right. But now
00:04:22.180 it doesn't look that way anymore. The momentum has shifted decisively against this kind of flagrant
00:04:27.220 race hustling. All of the emotion and moral panic from 2020 has subsided. Many people are thinking
00:04:35.440 clearly, again, now Democrats actually have to provide coherence, well-reasoned arguments in favor
00:04:41.880 of the DEI policies that they've been supporting for so long. And as yesterday's markup hearing in the
00:04:48.340 House of Representatives demonstrates, Democrats are completely and comically incapable of doing that. So I'll
00:04:55.380 start with the opening remarks by Jasmine Crockett, who represents Texas in Congress, specifically the
00:05:00.260 Dallas area. I'll get to the other lawmakers' opening statements as well, because a lot of them are
00:05:05.360 worth talking about for all the wrong reasons. But Jasmine Crockett's comments stand apart. I mean, they are
00:05:13.040 without a doubt, some of the most ridiculous, untrue, unhinged arguments you will ever find in support of
00:05:20.520 DEI, which is really saying something, obviously. And they suggest very strongly that DEI is about to be
00:05:26.460 completely eradicated in the federal government. With defenders like this, DEI doesn't need critics, honestly. And it
00:05:34.300 helps that Crockett has the IQ of a baby squirrel, as we'll also see. So here's how her statement
00:05:38.880 began. She starts by touting her own extensive credentials, and then launches into a really kind
00:05:44.920 of astonishing monologue. Watch.
00:05:48.080 Okay, Ms. Crockett.
00:05:50.920 So many of you know that I practice law, but some of you don't realize that I actually was a business
00:05:55.600 major at a Rhodes College in Memphis, Tennessee. And the emphasis that I got in my business degree
00:06:02.520 was on finance. And as I traveled the country campaigning this election cycle, one of the things
00:06:08.440 that I talked about was this idea that in finance, we always promote this idea of diversity.
00:06:15.640 If you know anything about a portfolio, the one thing that you want to do is make sure that it's as
00:06:19.380 diverse as possible. Because at times, certain stocks will perform better than others. And they
00:06:25.540 will exemplify various strengths and weaknesses. And together, a diverse portfolio is usually what
00:06:32.120 any good finance person would promote. They wouldn't promote that you solely invest in vanilla
00:06:37.960 wafers, believing that that is going to be the strongest portfolio. But instead, they may want to add
00:06:43.600 some chocolate cake and some Twinkies into the mix to make sure that we have the best portfolio,
00:06:49.640 because there will be different preferences by different people. And again, there will be
00:06:53.760 different strengths.
00:06:56.780 So don't hire Jasmine Crockett as your financial advisor, I think is the lesson there. Now,
00:07:01.660 you might hear that and think that it makes no sense. You might think it's strange that a
00:07:06.960 congresswoman is comparing diverse human beings to low quality food items.
00:07:13.600 You might even think that it's the single most strained, irrelevant analogy you've ever heard.
00:07:19.440 But you've got to ask yourself, did you major in business at Rhodes College? Because in case you
00:07:25.720 didn't hear, Jasmine Crockett did major in business at Rhodes College. So it's pretty safe to say she
00:07:31.420 knows what she's talking about. You don't just invest in vanilla wafers. I don't know why you'd invest
00:07:37.420 in those to begin with, but you've got to add chocolate cake and Twinkies to your portfolio too.
00:07:41.840 And, you know, DEI is just like that apparently. Now, admittedly, I didn't go to Rhodes College.
00:07:47.620 I didn't major in business. I didn't even go to college at all. So maybe there's something,
00:07:50.860 there's something a simpleton like myself just isn't grasping about the finer points of
00:07:55.740 Jasmine Crockett's argument here. But I can say pretty authoritatively that the point of a diverse
00:08:02.820 portfolio is not to include supposedly underrepresented and marginalized stocks for the sake of it.
00:08:08.960 You don't go to a broker and say, hey, I'd like to add some shares of Boeing because there's a lot
00:08:14.460 of anti-Boeing bigotry out there and we need to rectify that. We need more representation
00:08:19.460 of this marginalized stock in my portfolio. You don't buy shares in Spirit Airlines because nobody
00:08:26.040 else wants them. That kind of strategy would very quickly drive you to bankruptcy.
00:08:31.140 Now, the point of a diverse portfolio is to pick a variety of quality stocks
00:08:35.280 with enough redundancy that you're not dependent on any one stock in case things go wrong. You don't
00:08:41.520 go out of your way to pick bad stocks in order to give them more representation.
00:08:46.980 So the point of DEI, on the other hand, is to elevate incompetent people and punish more deserving
00:08:54.100 people solely on the basis of characteristics that are irrelevant. But to be fair, I did interrupt
00:09:00.300 Jasmine Crockett's monologue. So let's see what other insights she has to offer us.
00:09:06.140 But you consistently said over and over the word oppression. And every time that you said it,
00:09:11.180 it was almost as if I was hearing nails on a chalkboard because it seems like you don't
00:09:17.140 understand the definition of oppression. And I'd ask you to just refer to Google to help you out.
00:09:22.880 Oppression is the prolonged cruel or unjust treatment or control. That is the definition
00:09:30.180 of oppression. And so as I sit here as a black woman who practiced civil rights, let me tell
00:09:35.580 you the reason that my colleagues wanted to make sure you understood the same black history that
00:09:41.100 your side of the aisle wants to delete out of classrooms is because you can then misuse words
00:09:47.600 like oppression. There has been no oppression for the white man in this country. You tell me which
00:09:54.140 white men were dragged out of their homes. You tell me which one of them got dragged all the way
00:10:01.080 across an ocean and told that you are going to go and work. We are going to steal your wives.
00:10:07.440 We are going to rape your wives. That didn't happen. That is oppression. We didn't ask to be here.
00:10:13.500 Um, well, first of all, I will admit that that's never happened to me. You're right, Jasmine. It's
00:10:22.000 also never happened to you. I mean, it didn't happen to your parents. It didn't happen to your
00:10:28.140 grandparents. It didn't happen to anybody you know ever. So there's that. I mean, we're all in the,
00:10:35.180 we're all in the same boat, if you'll pardon the expression. So Crockett says that she didn't ask to
00:10:41.240 be here, which is true. Um, I mean, nobody asked, right? I mean, none of us asked to be in the
00:10:47.560 situation that we're born in and in, in the lives that we were born into. I certainly didn't like
00:10:54.880 Jasmine Crockett. I was fortunate enough to be born in America, which is a country that's apparently so
00:10:59.460 bigoted and so oppressive and so evil that it made Jasmine Crockett, one of the dumbest women in the
00:11:04.120 entire world into a member of Congress. But I guess she's talking about her ancestors and what
00:11:11.340 they chose to do. She wants to know which white men were ever enslaved. And in order, in order to
00:11:17.060 think that that's a compelling point, you have to, well, first of all, you have to overlook the fact
00:11:20.920 that, um, many of her ancestors, there's a pretty good chance were, uh, were also slave owners.
00:11:27.540 They could have been the ones who sold other Africans into slavery. Um, and on top of that,
00:11:35.180 you have to overlook the Moors conquest of Spain and the enslavement of Christians there, the
00:11:39.520 Barbary pirates enslavement of more than a million Europeans from the 16th to the 19th centuries,
00:11:43.940 uh, the Roman conquest of modern day France and so on and so on and so on. Um, a lot of the
00:11:49.720 descendants of those white slaves are probably in this country too. In fact, a huge number of white
00:11:55.500 people are descendants of slaves. Yes, that's true because slavery existed across the world
00:11:59.920 for thousands of years. But Jasmine Crockett never advocates on their behalf in any of these hearings.
00:12:06.780 She pretends they don't exist actually. To be fair, her knowledge of world history extends as far back
00:12:11.340 as about nine seconds ago. So she can't be expected to know this. Just kidding. Of course,
00:12:17.000 she also doesn't know anything about what happened in the world nine seconds ago. So,
00:12:20.200 but again, I'm interrupting. Uh, let's continue.
00:12:22.420 Don't let it escape you that it is white men on this side of the aisle telling us people of color
00:12:31.200 on this side of the aisle that, that y'all are the ones being oppressed, that y'all are the ones
00:12:37.660 that are being harmed. That's not the definition of oppression. You tell me the prolonged cruel or
00:12:44.300 unjust treatment that you've had and we can have a conversation. You can start with Exodus.
00:12:49.440 The reality is that when it comes to financial performance, companies with more diverse workforces
00:12:54.580 are more likely to outperform their competitors. Companies in the top quartile for racial diversity
00:13:00.920 are 35% more likely to outperform their peers on profitability. Companies with diverse executive
00:13:06.760 teams are 25% more likely to generate greater profits. Diverse companies earn 2.5 times higher cash flow
00:13:14.480 per employee. Diversity works. And until you can show me data that says otherwise, I think that we
00:13:24.440 need to go back to being a country that listens to experts. Yes. Don't let it escape you. Don't let
00:13:32.700 it escape you that, um, only black people have ever suffered oppression in the world. They're the only
00:13:37.400 ones. The only ones. Everyone else, uh, our history, our ancestry going back thousands of years has been
00:13:43.460 nothing but, uh, it's, it's just been wonderful for us. The rest of history, uh, going back thousands of
00:13:49.360 years has been, has been nothing but, you know, uh, roses and rainbows and that's it. Um, so she's the
00:13:56.900 only one who has any oppression in her background because, you know, Jasmine Crockett tells us that she
00:14:01.460 Googled, she Googled the word oppression, which apparently means prolonged, cruel, or unjust
00:14:05.900 treatment. And she says that this can't possibly apply to white people for some reason. She never
00:14:11.780 really explains why white people can't suffer unjust treatment or why, and this is her claim again,
00:14:17.020 that they never have ever in history, not at any point. Even though, of course, white people suffer
00:14:22.980 unjust treatment every day. That's the whole reason this bill is being proposed. And also leaving aside
00:14:27.680 the fact that this whole thing about oppression that she's whining about, uh, has nothing to do
00:14:31.860 with the topic at hand anyway. Even if it were true that black people are only ones who ever, who have
00:14:37.660 ever been oppressed, that would not justify DEI programs. And it would not explain why we need
00:14:42.920 them or why they're a good idea, but it's not true. Then she launches into that infamous McKinsey
00:14:49.080 study that supposedly shows that DEI somehow makes companies more money. This is a study that never made
00:14:53.740 any sense because there's no reason that picking less qualified candidates would make a
00:14:57.440 business more profitable. But McKinsey kept on repeating this claim in 2015, 2018, 2020, 2023.
00:15:05.280 They keep producing this same study showing that DEI is supposedly a smart financial move for
00:15:09.360 companies. Then earlier this year, a group of researchers at Econ Journal Watch looked into
00:15:14.280 McKinsey's claims and they tried to rerun McKinsey's methodology and they couldn't replicate the results,
00:15:19.620 which tells you that there's a problem with a study when it can't be replicated. The researchers
00:15:23.320 concluded, quote, McKinsey's studies neither conceptually nor empirically support the argument
00:15:28.240 that large U.S. public firms can expect on average to deliver improved financial performance if they
00:15:32.960 increase the racial ethnic diversity of their executives. The researchers found that, quote,
00:15:37.680 better firm financial performances causes firms to diversify the racial ethnic composition of their
00:15:43.000 executives, not the reverse. In other words, when firms have a ton of money to spend,
00:15:46.980 they throw it at the useless DEI programs. That's what McKinsey's data actually showed.
00:15:52.900 It doesn't show that DEI makes companies money. It shows that companies with a lot of extra money
00:15:57.360 spend their money on DEI, or at least they used to. So this is the data that, according to Jasmine
00:16:03.760 Crockett, justifies the use of DEI in the federal government. Just completely and totally baseless.
00:16:09.760 Now, you'd think a business major and lawyer like Jasmine Crockett would know that, but maybe we
00:16:14.720 shouldn't be surprised. After all, this is the same Jasmine Crockett who recently touted her honorary
00:16:18.320 degree as a serious credential. Let's go back and watch that again.
00:16:23.240 Because as I'm sitting here and there seemed to be this question of you're either diverse or you're
00:16:28.060 qualified, all I could think about was the fact that I currently hold an honorary doctorate. I also
00:16:33.180 hold a jurist doctorate. I also hold a bachelor's. I also technically hold the rank of lieutenant colonel
00:16:40.580 in the Civil Air Patrol, and I actually practiced law for almost two decades, in addition to serving
00:16:47.200 on various boards, in addition to being a prior state lawmaker. And there are those that would make
00:16:55.620 some people believe that because I happen to be black and or a woman, that somehow, even though
00:17:03.100 I can rattle off all the qualifications in the world, my blackness makes me unqualified.
00:17:12.280 By the way, an honorary doctorate, that's as meaningful a title as like, that's like me touting
00:17:19.200 the fact that my kids gave me a mug for Father's Day that says World's Best Dad. Okay, it's like,
00:17:24.580 in fact, that's more meaningful. I actually had to earn that. I mean, I at least had to earn my own
00:17:28.140 kids thinking that I'm the world's best dad. But the honorary doctorate means you don't earn that
00:17:33.580 at all. It means absolutely nothing. And anyway, to answer your question, Jasmine, the reason that
00:17:38.460 you're unqualified is not that you're a black woman, it's that you're a moron. And, you know,
00:17:43.040 that's the entire point of the bill. People are tired of entitled, low-IQ bureaucrats drawing
00:17:46.900 taxpayer-funded salaries to work useless jobs. Americans want their government to start being
00:17:50.920 productive instead of wasting resources. They also want to end over racial discrimination.
00:17:54.980 That is overwhelmingly where most voters stand on this issue. At least one Democrat appeared to
00:18:00.380 understand this, so he took a different approach. Here's Congressman Jared Moskowitz of Florida,
00:18:05.360 arguing that the bill is a bad idea, not because DEI is good, but because it supposedly is wrong to fire
00:18:11.120 any federal government bureaucrat for any reason. If you want to close the DEI offices, he says,
00:18:16.620 then you have to rehire those same employees in another government job. Watch.
00:18:20.220 But the problem is, is that argument falls apart on page six, line 17, line 17 through line 20.
00:18:29.740 And in fact, if you're sincere about your intent of the bill, what I would tell you is you should
00:18:35.720 delete those lines, because actually those lines are actual new discrimination. See, you want to get
00:18:44.280 rid of an office. We may disagree with it, but you can get rid of an office. You want to change policy,
00:18:52.600 you may, we may disagree with the policy you want to change, but here actually, in those lines,
00:18:58.620 you are creating second-class federal employees. You're creating new discrimination, may not transfer
00:19:06.000 discrimination, may not reassign discrimination, may not re-designate any employee discrimination.
00:19:11.020 Those are protections that every other federal employee in every other office in the federal
00:19:18.760 government gets. It's a right and a privilege that they get.
00:19:24.380 Now, watching this, it's pretty clear that Democrats believe that we work for the bureaucrats
00:19:28.780 in the federal government. We are their servants rather than the other way around. According to Jared
00:19:34.260 Moskowitz, every single federal government employee has the right and privilege to a job. And if that job
00:19:40.380 goes away, then you got to give them a new one. Even when they're fired, we have to find them a new
00:19:44.860 job in the federal government like it's an adult daycare or something. This is how Democrats plan
00:19:50.700 to keep DEI embedded in the federal government. They want to just shuffle these useless bureaucrats
00:19:54.520 around because supposedly they can't be fired. Now, if that's how these civil service laws are
00:19:59.500 currently written, then we obviously need to change those laws. You can't run a government if you're
00:20:03.540 obligated to employ professional DEI leeches. That's just not sustainable. No company on the planet
00:20:09.020 works like this. When a private business fires somebody for being useless, they don't have to
00:20:13.740 find them a job in the mailroom or something. I mean, it's obscene. And besides, firing bureaucrats is a
00:20:20.780 lot of fun. We should do it at any possible opportunity. And to be clear, Jared Moskowitz's argument is the
00:20:27.280 best one I could find. I mean, it's bad, but it's the best. This is the best Democrats could offer. The rest of
00:20:32.820 their statements were like this one from Congresswoman Summer Lee of Pennsylvania. Watch.
00:20:38.900 Diversity, equity and inclusion programs only exist to bandaid over decades, hell, centuries of discrimination
00:20:44.720 against people's skin color, their religion, disabilities, gender or sexual orientations, you name it. Contrary to
00:20:51.000 Republican conjecture, remedying past discrimination is not in turn a discrimination. And we're not going to sit here and
00:20:58.620 pretend racism is over just because one black person on the Supreme Court agreed that it should be.
00:21:05.740 What DEI does not do is give some kind of magical pass to better jobs like some of our colleagues are
00:21:12.500 implying. Well, actually, Summer, that's exactly what DEI does. It's a magical pass that allows people
00:21:18.700 like Kentonji Brown Jackson to serve on the Supreme Court, even though she can't define the word woman.
00:21:22.560 It's a magical pass that allows Kamala Harris to run for president and serve as vice president, even though
00:21:26.780 nobody in the country likes her or voted for her. It's a magical pass that allows Claudine Gay to
00:21:31.720 become president of Harvard after writing four papers, most of which were plagiarized. And now,
00:21:36.720 finally, that magical pass is being revoked. There was something else that Summer Lee said in that
00:21:41.160 clip that was interesting in the sense that it was even dumber than things she usually says. She claims
00:21:45.120 that it's Republican conjecture to say that remedying past discrimination can possibly involve
00:21:50.480 discrimination. But I seem to remember, as a renowned DEI expert myself, that a man named Henry
00:21:56.520 Rogers, aka Ibram X. Kendi, once said, quote, the only remedy to racist discrimination is anti-racist
00:22:03.320 discrimination. The only remedy to past discrimination is present discrimination.
00:22:07.280 Apparently, Henry Rogers never said that. Apparently, that's Republican conjecture.
00:22:14.240 In reality, according to Summer Lee, anti-white discrimination isn't actually discrimination
00:22:17.980 at all. So we're now in the phase of DEI's death spiral where the proponents of DEI are pretending
00:22:24.700 they never said the things that they've been saying for years, that they said in writing,
00:22:28.380 in books, that you can read. It's astonishing to watch. Or maybe she's escalating the rhetoric.
00:22:33.700 Maybe she's saying that white people are so awful that no matter what you do to them,
00:22:37.260 it can't possibly constitute discrimination. If that's the case, then presumably you can do
00:22:42.920 whatever you want to white people. Maybe that's the vision Democrats are outlining in Congress
00:22:47.240 right now. There's one more moment that stands out from this sordid excuse for a hearing. It
00:22:51.660 involves Congresswoman Chantel Brown of Ohio, who really thinks she has a gotcha moment here.
00:22:57.520 Meanwhile, no one around her has any idea what the hell she's talking about. But here it is. Watch.
00:23:01.660 I just want to point a clarification here. Thank you, Mr. Chairman. We are addressing,
00:23:08.860 this bill is being proposed to address reverse racism, yet we're not willing to acknowledge
00:23:15.480 racism.
00:23:18.840 Would it just a point? What are you doing here?
00:23:22.900 I'm asking for clarification. If you, if the bill that, of the amendment that Ms. Presley
00:23:30.400 is proposing suggests that we just simply acknowledge that racism exists and the fundamental
00:23:39.340 point of your legislation is to deal with reverse racism, then I should ask you, what are we doing
00:23:47.960 here?
00:23:49.940 I would assume you're asking Ms. Presley the question.
00:23:52.800 No, I'm asking you.
00:23:54.080 Did you might as well ask Ms. Presley the question?
00:23:57.460 Well, maybe I should ask the author of this legislation. Mr. Cloud?
00:24:04.060 Yes, ma'am. I apologize. I was reading.
00:24:06.340 Okay. Just trying to get clarity here. If we don't, if we cannot agree that racism exists,
00:24:14.700 but this legislation you're proposing is to deal with reverse racism, why are we here?
00:24:21.680 I think you answered the question in your question. We have discussed that over and
00:24:28.920 over. There's been no denouncement that, or, or statement that racism doesn't exist.
00:24:35.800 So she begins with a straw man argument. She says, Republicans believe racism isn't real,
00:24:41.460 which isn't true. And then she says, well, aha, if racism is real, then reverse racism can't be real.
00:24:46.900 So this whole bill is unnecessary. And apparently she thinks that she's just going to shut down the
00:24:51.200 whole, uh, the whole bill that way. But there's just silence before she's informed that nothing
00:24:55.460 she said made any sense. Put aside the fact that reverse racism is a redundant expression. Um,
00:25:01.840 you know, it's, yeah, that's not reverse race. It's just racism. When a black person is racist
00:25:05.260 against white person, that's not reverse racism. It's just racism. And put that aside, put aside how
00:25:09.940 unbelievably uncomfortable this whole moment was. Instead, imagine if you can,
00:25:12.960 imagine how much this Congresswoman must have rehearsed this moment. Imagine the level of
00:25:17.460 self-confidence she must have, despite the fact that she should obviously have no self-confidence
00:25:22.780 whatsoever. It's kind of inspirational in a way. So if there's anything encouraging in this whole
00:25:28.180 debacle and all of the idiocy that we've just seen, there was a lot more, a lot more clips we could
00:25:32.320 play, but I think we've probably seen enough. Anything encouraging in it, it's that Republicans are
00:25:37.060 finally making a serious effort to get these leeches out of the federal government. That's what the
00:25:42.400 dismantle DEI Act will do. And after watching most of this hearing, it's pretty clear that Democrats
00:25:48.980 have no logical argument for opposing it at all. All that's left to do is pass it into law and
00:25:55.260 terminate as many of these unqualified bureaucrats as possible. To borrow an expression from the great
00:26:00.620 wordsmith, Jasmine Crockett, we don't need vanilla wafers, chocolate cake, and Twinkies in the government.
00:26:05.820 We need smart and capable people. And very soon, based on how this hearing went,
00:26:11.580 there's maybe a chance that we might finally get them. Now let's get to our five headlines.
00:26:22.040 Let's talk about something that keeps business owners up at night, managing finances. If your
00:26:26.660 current system feels about as useful as a chocolate teapot, well, I've got a solution that'll make you
00:26:30.920 wonder how you ever lived without it. It's called RAMP. RAMP is a corporate card and spend management
00:26:35.620 software designed to help you save time and put money back in your pocket. Picture this.
00:26:40.360 You give every employee a card, but you're in complete control. You can set tight limits. Plus,
00:26:44.980 you can say goodbye to wasting your life deciphering expense reports at months' end.
00:26:50.020 RAMP categorizes your expenses in real time and collects receipts automatically. You'll be closing
00:26:54.480 your books eight times faster. But RAMP isn't just about saving time. It's about cold, hard cash.
00:26:58.900 The average business saves 5% in their first year with RAMP. Not to mention,
00:27:03.140 RAMP is so easy to use to get started in less than 15 minutes, whether you have five employees or 5,000.
00:27:08.500 And now get $250 when you join RAMP. Just go to ramp.com slash Walsh, R-A-M-P dot com slash Walsh.
00:27:15.420 That's ramp.com slash Walsh. Cards issued by Sutton Bank, member FDIC. Terms and conditions apply.
00:27:21.180 Yesterday, we talked about the bathroom wars that have erupted on Capitol Hill.
00:27:24.740 Delaware elected the first trans congressman who identifies as a congresswoman. This necessitated
00:27:31.480 Republicans, beginning with Nancy Mace, to introduce a measure clarifying that only actual
00:27:36.560 women can use the women's restroom. Well, the update is that yesterday, Speaker Mike Johnson
00:27:41.960 announced that, indeed, men were banned from women's facilities at the Capitol. This is only a day
00:27:48.400 after Johnson had initially been too shy to say whether the trans congressman, Congressman
00:27:54.880 Sarah McBride is the name he goes by now, is actually a man. A day later, he banned him from
00:28:00.020 the women's room. And now we have the response from McBride, reading from the Daily Wire. It says,
00:28:04.860 the trans-identifying congressman at the center of a Capitol Hill bathroom battle has agreed
00:28:08.040 not to use the women's facility following a mandate from House Speaker Mike Johnson.
00:28:13.800 Sarah McBride, a newly elected representative from Delaware who identifies as a transgender woman,
00:28:18.400 issued a statement on Wednesday saying that he will abide by Johnson's Wednesday
00:28:21.720 directive that all single-sex facilities in the Capitol and House Office buildings
00:28:25.900 are reserved for individuals of that biological sex. McBride said, I'm here to fight for Delawareans
00:28:31.140 and to bring down costs facing families. Like all members, I will follow the rules as outlined
00:28:35.000 by Speaker Johnson, even if I disagree with them. So he's not going to fight over bathrooms because
00:28:40.740 he knows it's a losing fight for him. You know, a few years ago, he definitely would have fought
00:28:45.820 over the bathrooms. And we know that trans activists have fought over the bathroom issue
00:28:52.160 quite a bit. I mean, the whole reason it is an issue in the first place, but now he can't win.
00:28:58.940 And he knows that. Nancy Mace, meanwhile, announced that she's following this up with a bill to extend
00:29:04.960 the ban to all federal buildings. Watch.
00:29:08.000 Hey, everyone. I told you I wasn't going to stop with Capitol Hill. I'm filing another bill tonight
00:29:14.060 that would ban biological men from women's spaces on all federal property all across the country.
00:29:20.740 This fight starts here. It starts now. Men are not allowed in women's spaces, period. Full stop.
00:29:25.380 End of story.
00:29:26.280 Now, I would certainly stop short of saying that the fight starts here. You know, the fight actually
00:29:31.800 started many years ago. So that doesn't actually start here. Republicans in Congress are just now
00:29:38.280 joining the fight, which is great. Now, I'm glad they are. I mean, this is a hugely positive development.
00:29:44.840 And you just kind of have to deal with the fact that, I mean, this is the way it goes. This is
00:29:47.840 politics. They're going to start sort of taking credit and positioning themselves as leaders on an
00:29:51.660 issue, even though in reality, they're actually following our lead. That's all fine. It's how it goes.
00:29:57.280 And I mean that. I'm not just saying it sarcastically. This is how we win.
00:30:01.360 You know, this is the process of winning. We need to drag the Republican Party kicking and
00:30:08.140 screaming over to where we are. And one of the ways you incentivize them to do that is that,
00:30:12.440 you know, when they finally come over to where we're standing, they can, you know,
00:30:17.160 start talking about how they're taking the lead in the fight and all that kind of stuff.
00:30:21.520 And I'm okay with it because it's all part of winning. But it does really show you something
00:30:25.420 something important. Like when you look at this tweet from Nancy. Nancy Mace put this tweet out
00:30:31.620 yesterday. She said, your mental illness will not become my new normal.
00:30:39.000 Again, great. I totally agree. It would have been totally unthinkable for a Republican to put out a
00:30:45.000 tweet like that three years ago. I mean, almost no elected Republican would have spoken that way
00:30:50.780 even three or even two years ago. Um, and now here we are. Uh, and, and, and it, it's,
00:30:59.840 it's really emblematic of something that the whole, the whole Republican party, I mean, this is what you
00:31:04.600 see in this, you see it in, in this fight, in the way that these Republicans are talking about this,
00:31:10.040 the kinds of things that they're saying, which again, I mean, you go back five years ago, it's
00:31:16.920 just, uh, it would never happen that they would start, they would speak this way about this issue.
00:31:22.120 These would not do it. Uh, five, five years ago, you, most Republicans were still using preferred
00:31:28.580 pronouns and all that kind of stuff. But, um, but now they're not. And now the whole Republican
00:31:36.760 party has lined up on the side of sanity and common sense. Um, and sometimes, sometimes using quite
00:31:46.280 blunt and unvarnished language, which is great. And in the past, uh, you know, they, they wouldn't
00:31:54.380 all line up on the side of sanity comes at, certainly not using this kind of frank, straightforward
00:31:58.140 language. Uh, and now they are. Meanwhile, the other side had backed down and backed away
00:32:05.160 immediately from this bathroom fight. We know that quote unquote, Sarah McBride accepted defeat.
00:32:14.500 There really were very few Democrats. AOC was out, you know, uh, valiantly defending the rights of men
00:32:22.920 to use the women's room in the Capitol. But there are probably a couple other Democrats, but not that
00:32:28.000 many. That's the other very noticeable thing here, which also shows you why McBride had to come out
00:32:34.220 and say, I'll use whatever. I'll follow the rules. I'm not interested in this fight. It's because
00:32:38.220 nobody was, nobody had his back on this or very few people did. And it just shows again that we're
00:32:43.500 winning on this issue, not just winning, but dominating. And I don't think the other side can
00:32:48.900 recover. So I'm not trying to spike the football too early or whatever that's, and, and I'm not
00:32:56.680 saying that we can stop paying attention to this issue and that it's all fixed and finished. It's
00:33:03.220 obviously not, but yeah, I, I think that they are losing badly and I, I don't think they can
00:33:13.080 reverse it. I think, see what we've been fighting for this whole time. And this was, if you go back
00:33:20.780 again, you go back to the, the, the, you know, earlier days of this current fight against gender
00:33:26.200 and gender ideology has existed for a lot longer than the last 10 years, but, um, this kind of
00:33:33.060 current fight against it. And when it, when it, when it, when it first sort of exploded onto the main,
00:33:38.560 into mainstream society back in, you know, 2013, 2014 around there and you go back to then
00:33:45.800 and those of us who were in the fight, even all the way back then, it always felt, it was like
00:33:53.700 living, it, you just felt like you were living in a bizarro world. It, it, there's this crazy thing
00:33:59.700 happening that's obviously wrong. I mean, we're, we're being told to call like this person's a man.
00:34:06.940 We're being told to call the person, a woman, give them access to women's bathrooms. Like what's
00:34:10.460 going on here? Why are we doing this people? What's how, how is this, how is everybody okay with
00:34:14.760 this? And, um, that's what it felt like. It felt like being in this kind of bizarro world.
00:34:20.900 And it, it, it, it was like this fever dream and you just need people to wake up.
00:34:27.260 You know, as I've been saying this whole time, it's like, you don't have to explain to most people
00:34:30.540 why men shouldn't be in the women's room. Most people understand that, but it's like America,
00:34:37.440 so many Americans were, and certainly our political leaders, supposedly on our side,
00:34:42.160 we're walking around like a trance or something. And you just had to shake them awake. Like, Hey,
00:34:47.680 look at this. This is crazy guys. You see what's happening here? Look at this, right? We all agree.
00:34:53.660 This is nuts. Say something. Um, and you always knew even going back to the beginning that the
00:35:02.980 moment people, you know, the moment they're, they're jostled out of that trance, the moment
00:35:09.760 you can shake them awake and they, they see it for what it is. It's over at that point. It's over.
00:35:16.140 And the reason that it's over is because the other side, they don't have any argument they can present
00:35:21.440 for this at all. They have nothing. There's no argument for it. It's the most indefensible thing
00:35:29.340 ever really. Um, and so once everybody was awake and saw it for what it, what it is, you know,
00:35:37.960 it's basically game over. And I think people are awake now they're awake to the trans agenda.
00:35:42.360 I don't think they're just going to fall back asleep. Um, and then eventually you reach a critical
00:35:48.120 mass in society where it's perfectly socially acceptable now for somebody to stand up and say,
00:35:57.180 yeah, men are men. Men don't belong in the women's room. Perfectly socially acceptable is there's no
00:36:02.120 reason to be worried about saying it. Uh, of course it should have been socially acceptable the whole
00:36:06.220 time, but there was again, that, that bizarro period in American history, recent American history
00:36:12.080 when somehow it wasn't socially acceptable. Once that goes away, it's, they got nothing, uh, on the
00:36:19.560 other side. So I think it's a, I just, I think it's a losing battle. I think that they're, um, now it's
00:36:27.160 kind of a cleanup job on, on our part to find the, um, the remnants of this agenda everywhere that it,
00:36:34.080 that it's hiding and root it out and get rid of it. That's, that's what it comes down to.
00:36:38.120 All right. The New York Post has this, the progressive Georgia district attorney who was
00:36:43.620 prosecuting nursing student Lakin Riley's illegal immigrant killer refused to seek the death penalty
00:36:48.500 even after removing herself from the case, drawing outrage when the defendant was sentenced to life
00:36:53.120 without parole. Athens-Clarke district attorney Deborah Gonzalez, who appointed a special prosecutor
00:36:57.840 to take over the prosecution of Hosea Barra at the end of February amid criticism over her own
00:37:02.920 prosecutorial record, laid out her soft on crime reforms when she assumed office in January
00:37:07.820 2021. Gonzalez said, uh, Gonzalez said that her office would no longer seek the death penalty
00:37:13.820 and when considering charging defendants, she would take into account collateral consequences
00:37:17.720 to undocumented defendants, according to a copy of the district attorney's policy shared by Georgia
00:37:22.500 state representative Houston Gaines. Um, so now the killer, uh, Hosea Barra is going to get life
00:37:29.860 without parole. You know, yesterday there was a video circulating, uh, of Lakin Riley's father
00:37:37.980 before the sentencing, reading a journal entry from Lakin, where she was writing a letter to her future
00:37:44.380 husband in her journal shortly before she died and basically talking about her hopes for the future
00:37:51.440 and what sort of man that she hopes to meet and what sort of wife she hopes to be in the future.
00:37:55.420 Um, I'm not going to play the video because it's just, it's too upsetting. I mean, hearing a father
00:38:01.160 read something like that after his daughter was viciously murdered is devastating beyond all
00:38:08.220 imagining. There are also videos now floating around of the body cam footage showing the moment when
00:38:14.540 Lakin Riley's family was first told that she had died. Um, kind of video that, you know, I don't know
00:38:22.420 why that video is released a video like that. I don't know why the public needs to see that. I
00:38:25.460 don't think the public should see it. Um, but again, beyond devastating, completely heartbreaking,
00:38:31.900 crushing, can't imagine it, but it only emphasizes the point that her, her killer does not deserve to
00:38:41.640 live. And that's why we should have the death penalty. It really comes down to that. It's, it's,
00:38:46.480 it's not because of a deterrent factor. Yeah, that's a, that's a side benefit of the death
00:38:54.440 penalty, but it's not really the reason for it. And even if you could convince me that, oh, well,
00:39:01.140 the death penalty has no deterrence factor, it doesn't deter anyone. I don't think that's true,
00:39:05.240 but it almost doesn't matter. You could convince me of that. It wouldn't change my position on the
00:39:09.860 death penalty. I'd still be in favor of it because that's all secondary at best. The real reason you need
00:39:15.360 the death penalty is that some people simply don't deserve to continue breathing. I mean,
00:39:19.140 really, that's it. They just don't deserve to live. Um, can anyone argue that Hosea Barra,
00:39:26.040 after what he did, deserves to live? Why does he deserve to live? He doesn't deserve to live.
00:39:31.140 You know, but this scumbag DA wouldn't allow that because she's worried about how it may impact
00:39:37.040 undocumented defendants, which is the worst possible reason she could have possibly given.
00:39:42.440 And it again goes to show that the, the anti-death penalty movement is not driven by compassion.
00:39:51.720 It is not a bleeding heart liberal thing where they're just so sensitive and they're so concerned
00:39:57.280 with people's feelings and all of that. That's not it. It is driven by total callousness,
00:40:06.240 but a total lack of compassion. If you have compassion, it is your compassion for the families
00:40:14.020 and the, the, the, the victims that compels you to advocate in favor of the death penalty in cases
00:40:23.360 like this. But I think you have a lot of people who just, they don't, they don't feel that compassion
00:40:28.660 at all. They just don't really care. I think, I think somebody like this, this, whoever this DA is,
00:40:32.440 I forget her name. Just a totally soulless, empty person. I think when she, when she sees
00:40:41.080 and hears the father reading the journal entry of his murdered daughter, she feels nothing.
00:40:45.540 She's got nothing going on inside whatsoever. That's where all this comes from. Here was a
00:40:51.760 moment of surprising self-awareness maybe on MSNBC. Watch this. One in five adults regularly get their
00:41:00.400 news from influencers on social media. The number is even higher among younger Americans with almost
00:41:08.780 40% under the age of 30, getting their news from those sources. According to the Pew Research Center,
00:41:17.760 the social media site X remains the most widely accessed platform followed by Instagram and YouTube.
00:41:26.400 I mean, that comes obviously for, for political news and Mike, that's the challenge. You grew up in
00:41:31.760 a newsroom like Jean grew up in a newsroom. I mean, that's a lot of challenge. That's a challenge for
00:41:36.480 a lot of mainstream media sources is do they make themselves relevant again to hear 20% of adults
00:41:43.040 who actually get influencers on social media? I don't know. Maybe somebody who makes baskets.
00:41:50.080 And while they're making baskets, they look up and say, vote for candidate acts. I don't know how
00:41:54.560 they make themselves out. We make ourselves relevant again, because we can't compete with 20 second
00:41:59.280 snippets on an iPhone, walking up muscles, getting, getting your entire news digest of the day in less
00:42:06.960 than a minute on your phone, as you're walking in the crowd with coffee in one hand and your phone.
00:42:11.200 And I don't know how we catch up to that. Yeah. So, Gene Robinson,
00:42:15.120 do you agree with Mike? Because I find this hard to believe that younger voters would be more
00:42:20.400 interested in getting an entertaining 20 news, 20 second news snippet than watching a cable news
00:42:27.040 show for four hours from 6 a.m. to 6 a.m. to 6 a.m. to 6 a.m. to 6 a.m. to 6 a.m. This seems like an easy choice to us here.
00:42:36.000 What is wrong with these people? Exactly. Yeah. I mean, look, if I knew the answer, you know,
00:42:44.160 I would implement it immediately. Right. So I don't know how we make ourselves relevant. He says,
00:42:49.920 I'll answer that. You don't. You don't make yourself relevant. It's over for you. But it's
00:42:54.080 got nothing to do with the length of the content. OK, they're kind of consoling themselves by telling
00:42:58.240 themselves that they're careening into irrelevance because the audience wants shorter snippets,
00:43:02.000 not the kind of long form content that they put out. But that is definitely not it. OK,
00:43:07.520 Joe Rogan is the most relevant figure in media today. His shows are two or three hours long. People will sit
00:43:13.600 and listen to a single conversation between two people for three hours. The Joe Rogan show does not lend
00:43:18.640 itself to short clips and snippets. I mean, there are clips and snippets that come out of it. But
00:43:23.920 if you want to get the Joe Rogan experience, as the show is called, you've got to watch the whole
00:43:28.000 thing. And millions of people do. In fact, most of the most popular podcasts in the country are long,
00:43:36.400 even on the news commentary side. If you look at like the top 10, top 15 news commentary podcasts,
00:43:41.440 including this show that you're listening to right now, you'll find that we all do shows that are an
00:43:44.560 hour long, you know, maybe a little less, sometimes more. I open my show every day with a 20 minute
00:43:49.920 monologue. I finish with like a 10 or 15 minute monologue. Length is not the issue. You know,
00:43:54.880 actually, the irony is that the cable news shows are the ones guilty of what we may call the
00:44:00.800 clipifying of political discourse and news consumption in America. They're the ones who did
00:44:05.040 that. They bring their guests on for three minute conversations. It's all about soundbites and clips.
00:44:13.680 Cable news is generally nothing but a succession of soundbites and clips. So if anything, the problem
00:44:19.760 for cable news is the opposite of what they're saying here. The problem is that it's too clippy.
00:44:24.960 It's too short. It's not in depth enough. Um, and you know, that, that is, that is, if not the
00:44:34.640 problem, it is a problem that cable news has now. The bigger problem is just that the audience doesn't
00:44:39.920 trust or respect these cable news shows. Um, it doesn't respect corporate media, doesn't trust it.
00:44:49.840 That's what it comes down to. When you're on air every day, you need to develop a loyal audience of
00:44:54.080 people who trust you. And, um, that that's, if you're on cable news, if you're doing a podcast,
00:45:01.840 your audience has to trust you. If they don't trust you, then you're dead in the water
00:45:06.400 and that's it. And what does it mean to trust you? Well, because these corporate media types,
00:45:11.600 they don't understand this point either. Trust does not mean like for your audience to trust you
00:45:17.360 does not mean that they think you're right about everything or that they accept everything that you
00:45:21.760 say. Uh, my audience doesn't think I'm right about everything. Or maybe I should say they don't
00:45:27.040 realize that I'm of course right about everything. Uh, I, I'm constantly, I constantly get a hard
00:45:31.920 time from, from my, uh, audience because of the stuff I say. If I say something that they don't agree
00:45:36.480 with, they'll let me know. Um, but my audience knows that if I say something, even if they think it's a
00:45:45.760 wildly off base and wrong, which often they do think that still I'm saying it because I believe
00:45:52.640 it, I'm, I'm, I'm being honest about who I am and what I believe. Unless it's one of those monologues
00:45:57.920 where I'm being relentlessly sarcastic for 15 straight minutes, but you know, putting satirical
00:46:03.200 bits aside, if I'm saying it on the show, it means that I believe I'm, I'm being honest about who I am
00:46:08.080 and what I believe. And, and you might not always agree. You don't have to, but I wouldn't say it
00:46:12.560 otherwise. Uh, so that's the kind of trust you have to build up with the audience. And I, and I
00:46:17.060 think with corporate media, there's just none of that trust at all. None of that trust. And when you
00:46:21.280 turn on corporate media, you, you, you have no reason to believe that any of the people saying
00:46:26.700 the things they're saying actually believe what they're saying. And if you don't believe what
00:46:33.080 you're saying, why should I watch it? It's totally pointless. It's also just like boring.
00:46:38.400 See, I could be interested in watching someone who says things I don't agree with.
00:46:46.860 Uh, that could be more interesting to listen to someone saying things you don't agree with.
00:46:51.100 I mean, just having your own opinions, you know, a hundred percent of your own opinions
00:46:54.620 repeated back to you, that can get pretty boring. So yeah, you can, I could happily listen to someone
00:46:59.700 who says things I don't agree with, but I have to at least believe that they agree with what they're
00:47:04.900 saying. I have to at least believe that this is a, an accurate reflection of their own beliefs.
00:47:09.180 And if it's not even that, then what is the point? And, uh, so there's none of that trust. And,
00:47:17.320 and how does corporate media build up that trust again? I think it's,
00:47:22.980 if there's any way to do it, it starts by just totally cleaning house because all these people
00:47:28.340 that you see on MSNBC and CNN and they, they, they, their credibility and trust is gone. It can't be
00:47:33.340 reclaimed. Uh, so totally clean house start over. Maybe there's hope, but still probably not.
00:47:39.720 Let's talk about something that affects all of us taxes. The October 15th deadline is passed. And
00:47:43.780 if you're not prepared, you could be in for a world of hurt. Do you owe back taxes? Are your
00:47:47.580 returns still unfiled? Did you miss the deadline to file for an extension? Now that we're past October
00:47:52.460 15th, the IRS is probably gearing up from a, some aggressive enforcement and trust me, you don't want
00:47:57.900 to be on their radar. We're talking wage garnishments, frozen bank accounts, or even property seizures.
00:48:02.400 It's not pretty folks, but before you start panicking, there's still hope. Tax Network USA
00:48:06.840 has helped taxpayers save over a billion dollars in tax debt and filed over 10,000 tax returns.
00:48:12.380 These guys specialize in reducing tax burdens for hardworking Americans like you. Look,
00:48:16.520 I get it. Dealing with the IRS is about as fun as a root canal, but ignoring the problem won't make
00:48:21.100 it go away. So here's what you need to do. For a complimentary consultation, call today at 1-800-958-1000.
00:48:25.720 Visit the website at tnusa.com slash Walsh. Their experts will walk you through a few simple
00:48:30.200 questions to see how much you can save. That's 1-800-958-1000 or visit tnusa.com slash Walsh.
00:48:36.640 Don't let the IRS take advantage of you. Get the help you need with Tax Network USA.
00:48:42.020 Today, we're celebrating a monumental achievement by one of the most prominent influential voices
00:48:45.860 of our time. Dr. Jordan B. Peterson has officially reached his 500th episode. That's right, 500 episodes
00:48:52.320 of brilliant, thought-provoking, and life-changing conversation. And it's all available right now on
00:48:57.020 Daily Wire Plus, including his Mastering Life series. It's your personal roadmap to building
00:49:01.640 a life of purpose, strength, and meaning. And coming December 1st, Jordan Peterson is releasing
00:49:06.000 his highly anticipated 10-part biblical series, Gospels, exclusively on Daily Wire Plus. Head over
00:49:11.060 to Daily Wire Plus right now. Celebrate Dr. Jordan Peterson's 500th episode with us today. Now let's get
00:49:17.580 to our daily cancellation. We've talked a lot about various brand collapses in the past year or so.
00:49:28.680 Most famously, of course, there was the whole Bud Light implosion after they hired a guy in
00:49:32.340 address to be their new spokesman, while also insulting their entire customer base as dumb
00:49:37.260 frat boys. And there were other brand disasters too, from Balenciaga to Target, whose stock just
00:49:42.160 collapsed the other day, incidentally enough. After all of those very public and humiliating spectacles,
00:49:46.940 I have to admit that I really thought major brands might stop voluntarily lighting themselves on
00:49:52.960 fire, at least for a little bit. Even if you're really interested in promoting DEI and the woke
00:49:57.240 agenda and so on, you have to realize at this point that it's not what people want. It's a surefire way
00:50:01.960 to destroy your company. And if you're a brand manager, it's a guaranteed way to ruin your career.
00:50:06.160 So I assume that we'd see something of a lull, maybe, in terms of corporations running the Bud Light
00:50:11.100 playbook. But as it turns out, I was wrong. And not just a little wrong, very, very wrong, in fact.
00:50:16.940 The folks over at Jaguar, the renowned British automobile manufacturer, have apparently decided
00:50:22.820 without any prompting whatsoever to channel their inner King Leonidas of Sparta. They decided to
00:50:28.200 boldly press on with their agenda, damn the consequences, even though they know that total
00:50:32.380 and catastrophic defeat is all but assured. Except unlike King Leonidas of Sparta, the people
00:50:37.320 running Jaguar are very, very effeminate and not impressive or interesting in any way, nor are they
00:50:41.960 accomplishing anything whatsoever. Other than that, comparison is perfect. They're going all in,
00:50:47.440 just like the 300 Spartans, charging boldly ahead into the abyss and sure defeat. Behold,
00:50:54.060 the latest advertisement from Jaguar, a company that apparently still makes cars, although you
00:50:59.720 wouldn't be able to tell it from this. Watch.
00:51:29.720 You know, one of the unintentional bits of humor here, as spotted by Christina Pushov from Ron
00:51:40.060 DeSantis' team, is that Jaguar uploaded a slightly shorter version of this video on their Middle
00:51:46.040 Eastern accounts. They cut one segment out, and it was the part featuring this guy.
00:51:52.220 So, apparently, Jaguar, like so many other companies, is all about promoting bravery,
00:51:57.760 by which they mean cross-dressing, but they're not brave enough to promote cross-dressing in the
00:52:01.200 Middle East. That's a bridge too far. Apparently, it would also be a bridge too far to feature a
00:52:06.020 single car in that car commercial. Instead of any vehicle of any kind, you saw a routine that looks
00:52:12.680 like an outtake from Zoolander, except without the humor or any sense of irony. But there was some
00:52:18.680 sense of irony in Jaguar's posts after this video was uploaded, and the predictable backlash occurred.
00:52:24.400 They received tens of thousands of comments asking them what the hell was going on over there.
00:52:28.220 They responded with a bunch of coy messages about how the future will be revealed soon, and
00:52:31.860 everybody should stay tuned for more developments. So, it obviously implies that they knew what they
00:52:37.660 were getting into, at least to some degree. They might just want attention, since their sales have
00:52:41.760 plummeted in recent years. They sold fewer than 70,000 cars last year, so maybe they figure that
00:52:45.900 no publicity is bad publicity. And to be fair, they also did eventually post an image of something
00:52:50.700 resembling a futuristic-looking car, which you can see here. But again, this just caused more
00:52:56.000 backlash because it looks like a weird knockoff of a Cybertruck. It's nothing like the cars Jaguar
00:53:00.980 is known for making. And on top of that, Jaguar also debuted its new logo, which of course ditches its
00:53:05.560 iconic leaping Jaguar with something more abstract and just totally soulless. And then people were
00:53:13.700 mocking it even more, so here's what that looks like. As many people pointed out, this is a pretty
00:53:18.680 big shift towards making Jaguar as generic as possible. It's a move that many other brands
00:53:22.900 have made. This is a common thing now from Google to eBay to Facebook. Somebody compiled a list of
00:53:28.500 similar logo reinventions that have been done recently, and they all come out looking the same.
00:53:34.520 So, they all just taking what is distinct and interesting and getting rid of all of that
00:53:39.280 to make it completely generic and boring. That's what the marketing geniuses in every
00:53:44.700 major corporation have been doing now for 15 years. So, Jaguar's new ad campaign uses the slogan
00:53:52.020 copy nothing, and they then proceed to copy the same graphic design of pretty much every other
00:53:57.060 corporation on the planet right now. All of these companies spent tens of millions of dollars to
00:54:01.280 make their logos less distinct and less interesting. Now, Jaguar has joined the list for some reason.
00:54:07.560 Admittedly, when I saw all of this, one of my first assumptions was that maybe Jaguar is eventually
00:54:14.480 going to announce that this is some kind of prank, like an April Fool's Day in November.
00:54:18.440 It's the only way that any of this could make any logical sense whatsoever. But then I came across
00:54:21.840 a recent speech by Jaguar's brand director, a guy named Santino Petro Santi. This was apparently
00:54:28.220 delivered at the Virgin Atlantic Attitude Awards, whatever that is. Here's how the speech began.
00:54:34.060 It is a true honor to stand here, surrounded by such extraordinary individuals, trailblazers in the
00:54:43.680 fight for LGBTQ plus rights, creativity, and self-expression. We are here to celebrate you,
00:54:52.300 the ones who, despite everything, keep that vital flame alive, the flame that refuses to be extinguished
00:55:00.300 no matter how hard the world might try.
00:55:05.260 Well, the flame's not being extinguished, that's for sure. It's very much alive.
00:55:08.620 Jaguar is on fire right now. They're flaming away more than ever. And as Santino goes on to explain,
00:55:15.660 Jaguar owes that success to their 15 DEI groups, as well as their policy of allowing transitioning at work.
00:55:23.760 Watch.
00:55:24.020 And at Jaguar, we're passionate about our people. And we're committed to fostering a diverse,
00:55:31.640 inclusive, and unified culture that is representative not only of the people who use our products,
00:55:37.980 but in a society in which we all live. A culture where our employees can bring their authentic selves
00:55:44.520 to work. And we're on a transformative journey of our own, driven by a belief in diversity,
00:55:51.700 inclusion, creativity, policy, and most importantly, action. We've established over 15 DEI groups,
00:56:01.360 such as Pride, who are here tonight in the back.
00:56:03.680 Thank you guys for coming. Women in engineering and neurodiversity matters.
00:56:12.420 We've launched major policy revisions, such as transitioning at work.
00:56:16.300 So he goes on to boast that Jaguar, or Jaguar, as he pronounces it, just hosted a DEI summit with 10,000
00:56:23.820 people in attendance. And he says that Jaguar will reinvent itself to embrace the full spectrum
00:56:28.080 of human potential and creativity. Seems a little outside the scope of what a car company should be
00:56:32.600 doing. And then he talks about DEI some more. All that's to say, if this is some kind of performance
00:56:37.480 art, Jaguar is very, very, very committed to the bit. Right now, it looks very much like yet another
00:56:42.940 once-renowned company has decided to torch its own reputation on the altar of DEI,
00:56:47.640 all while pretending that their approach is somehow unique or innovative. But the remote
00:56:52.560 possibility that this is some kind of head fake from Jaguar actually proves yet another point,
00:56:56.800 which is that these woke rebrands are truly indistinguishable from parody at this point.
00:57:01.920 No one can really be sure if Jaguar is even being serious when they come out with ads like this,
00:57:06.100 and when their executives talk about their 15 DEI groups and their massive DEI summits.
00:57:10.320 It's all so played out, all you can really do is mock it. And that's exactly what millions of
00:57:14.940 people are doing. What that means is that wokeness, which has taken hold at so many corporations in
00:57:20.440 this country, is currently in its death throes. An ideology as fundamentally absurd as wokeness
00:57:26.760 can't survive mockery, not on this scale. And that's all that it's getting now. And if Jaguar has
00:57:34.400 accomplished anything with their latest rebrand, it's demonstrating that more people are now willing to
00:57:38.780 mock wokeness than ever before. And that is why the once-renowned British carmaker Jaguar,
00:57:45.120 which has decided to go fully woke in the West, and only partially woke in the Middle East,
00:57:49.980 is today canceled. That'll do it for the show today. Thanks for watching. Thanks for listening.
00:57:54.240 Talk to you tomorrow. Have a great day. Godspeed.
00:57:56.080 Godspeed.
00:57:58.080 Godspeed.
00:57:58.420 Godspeed.
00:57:59.980 Godspeed.