The Matt Walsh Show - Ep. 1491 - Why DEI Is Finally on the Chopping Block In D.C.

00:00:00.000 Today on the Matt Wall Show, there was a hearing in Congress yesterday to debate a Republican bill

00:00:04.280 that would abolish DEI in the federal government. Various Democrat lawmakers presented their best

00:00:08.540 arguments for keeping DEI intact, and their best arguments are extremely, extremely stupid. Also, 1.00

00:00:14.640 the trans lawmaker in Congress backs down and admits defeat in the bathroom fight,

00:00:18.720 and Jaguar puts out the most unintentionally hilarious woke ad we've maybe ever seen.

00:00:23.240 We'll talk about all that and more today on the Matt Wall Show.

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00:01:57.180 That's hometitlelock.com. Promo code Walsh. The other day, we talked about some of the encouraging

00:02:01.820 signs that Republicans in Congress are going to be a lot more responsive to their voters this time

00:02:06.460 around. Unlike what we saw following the 2016 election, it doesn't look like Republican lawmakers

00:02:11.340 are deathly terrified of the left anymore. They're not worried about being called bigots or transphobes,

00:02:17.140 at least not nearly to the same extent that they were during Donald Trump's first term.

00:02:21.020 It's still early, obviously, but the preliminary indications are good. And these indications keep

00:02:26.520 getting better and better. On Wednesday, we saw yet another sign that Republicans in Congress are

00:02:30.940 actually going to start doing what their voters want. And in particular, it's a sign that they're

00:02:35.900 going to follow through with the Trump administration's legislative agenda, which

00:02:39.060 involves dismantling DEI policies at every level of the government and throughout the country.

00:02:44.140 The House Oversight Committee met yesterday to mark up a bill called the Dismantle DEI Act of 2024.

00:02:51.020 This is a bill that was co-sponsored by J.D. Vance and Michael Cloud, a congressman from Texas.

00:02:57.180 The bill would undo every single one of Joe Biden's many executive orders on DEI, including

00:03:01.900 his executive orders mandating DEI in every federal agency, as well as his executive order establishing

00:03:08.460 a chief diversity officer's executive council to coordinate affirmative action throughout the

00:03:14.140 government. And in terms of concrete steps, the bill would force every single government agency

00:03:19.080 to shut down their DEI office and fire everybody in it. And those employees can't be reassigned

00:03:26.300 throughout the government either. They have to pack their bags, find another job. Everyone remaining

00:03:32.700 in the federal government, meanwhile, will be barred from ever discriminating against anybody or in favor

00:03:37.400 of anyone on the basis of race, sex, national origin, and so on. Now, for Democrats, this bill is

00:03:44.680 obviously a major threat. Democrats went all in on identity politics a long time ago, and now their

00:03:51.760 entire party is defined by it. They have entire caucuses in Congress that are segregated by skin

00:03:57.560 color, ethnicity, sexual orientation. Now, as we saw during the campaign, Kamala Harris's supporters

00:04:03.480 voluntarily segregated themselves into white dudes for Harris, black women for Harris, a million other

00:04:09.080 subgroups. Democrats have calculated that racial animosity and racial guilt can be leveraged for

00:04:16.000 political gain. And up until the most recent election, it looked like they were right. But now

00:04:22.180 it doesn't look that way anymore. The momentum has shifted decisively against this kind of flagrant

00:04:27.220 race hustling. All of the emotion and moral panic from 2020 has subsided. Many people are thinking

00:04:35.440 clearly, again, now Democrats actually have to provide coherence, well-reasoned arguments in favor

00:04:41.880 of the DEI policies that they've been supporting for so long. And as yesterday's markup hearing in the

00:04:48.340 House of Representatives demonstrates, Democrats are completely and comically incapable of doing that. So I'll

00:04:55.380 start with the opening remarks by Jasmine Crockett, who represents Texas in Congress, specifically the

00:05:00.260 Dallas area. I'll get to the other lawmakers' opening statements as well, because a lot of them are

00:05:05.360 worth talking about for all the wrong reasons. But Jasmine Crockett's comments stand apart. I mean, they are

00:05:13.040 without a doubt, some of the most ridiculous, untrue, unhinged arguments you will ever find in support of 0.97

00:05:20.520 DEI, which is really saying something, obviously. And they suggest very strongly that DEI is about to be 0.50

00:05:26.460 completely eradicated in the federal government. With defenders like this, DEI doesn't need critics, honestly. And it

00:05:34.300 helps that Crockett has the IQ of a baby squirrel, as we'll also see. So here's how her statement

00:05:38.880 began. She starts by touting her own extensive credentials, and then launches into a really kind

00:05:44.920 of astonishing monologue. Watch.

00:05:48.080 Okay, Ms. Crockett.

00:05:50.920 So many of you know that I practice law, but some of you don't realize that I actually was a business

00:05:55.600 major at a Rhodes College in Memphis, Tennessee. And the emphasis that I got in my business degree

00:06:02.520 was on finance. And as I traveled the country campaigning this election cycle, one of the things

00:06:08.440 that I talked about was this idea that in finance, we always promote this idea of diversity.

00:06:15.640 If you know anything about a portfolio, the one thing that you want to do is make sure that it's as

00:06:19.380 diverse as possible. Because at times, certain stocks will perform better than others. And they

00:06:25.540 will exemplify various strengths and weaknesses. And together, a diverse portfolio is usually what

00:06:32.120 any good finance person would promote. They wouldn't promote that you solely invest in vanilla

00:06:37.960 wafers, believing that that is going to be the strongest portfolio. But instead, they may want to add

00:06:43.600 some chocolate cake and some Twinkies into the mix to make sure that we have the best portfolio,

00:06:49.640 because there will be different preferences by different people. And again, there will be

00:06:53.760 different strengths.

00:06:56.780 So don't hire Jasmine Crockett as your financial advisor, I think is the lesson there. Now,

00:07:01.660 you might hear that and think that it makes no sense. You might think it's strange that a

00:07:06.960 congresswoman is comparing diverse human beings to low quality food items.

00:07:13.600 You might even think that it's the single most strained, irrelevant analogy you've ever heard.

00:07:19.440 But you've got to ask yourself, did you major in business at Rhodes College? Because in case you

00:07:25.720 didn't hear, Jasmine Crockett did major in business at Rhodes College. So it's pretty safe to say she

00:07:31.420 knows what she's talking about. You don't just invest in vanilla wafers. I don't know why you'd invest

00:07:37.420 in those to begin with, but you've got to add chocolate cake and Twinkies to your portfolio too.

00:07:41.840 And, you know, DEI is just like that apparently. Now, admittedly, I didn't go to Rhodes College.

00:07:47.620 I didn't major in business. I didn't even go to college at all. So maybe there's something,

00:07:50.860 there's something a simpleton like myself just isn't grasping about the finer points of

00:07:55.740 Jasmine Crockett's argument here. But I can say pretty authoritatively that the point of a diverse

00:08:02.820 portfolio is not to include supposedly underrepresented and marginalized stocks for the sake of it.

00:08:08.960 You don't go to a broker and say, hey, I'd like to add some shares of Boeing because there's a lot

00:08:14.460 of anti-Boeing bigotry out there and we need to rectify that. We need more representation

00:08:19.460 of this marginalized stock in my portfolio. You don't buy shares in Spirit Airlines because nobody

00:08:26.040 else wants them. That kind of strategy would very quickly drive you to bankruptcy.

00:08:31.140 Now, the point of a diverse portfolio is to pick a variety of quality stocks

00:08:35.280 with enough redundancy that you're not dependent on any one stock in case things go wrong. You don't

00:08:41.520 go out of your way to pick bad stocks in order to give them more representation.

00:08:46.980 So the point of DEI, on the other hand, is to elevate incompetent people and punish more deserving

00:08:54.100 people solely on the basis of characteristics that are irrelevant. But to be fair, I did interrupt

00:09:00.300 Jasmine Crockett's monologue. So let's see what other insights she has to offer us.

00:09:06.140 But you consistently said over and over the word oppression. And every time that you said it,

00:09:11.180 it was almost as if I was hearing nails on a chalkboard because it seems like you don't

00:09:17.140 understand the definition of oppression. And I'd ask you to just refer to Google to help you out.

00:09:22.880 Oppression is the prolonged cruel or unjust treatment or control. That is the definition

00:09:30.180 of oppression. And so as I sit here as a black woman who practiced civil rights, let me tell

00:09:35.580 you the reason that my colleagues wanted to make sure you understood the same black history that

00:09:41.100 your side of the aisle wants to delete out of classrooms is because you can then misuse words

00:09:47.600 like oppression. There has been no oppression for the white man in this country. You tell me which

00:09:54.140 white men were dragged out of their homes. You tell me which one of them got dragged all the way

00:10:01.080 across an ocean and told that you are going to go and work. We are going to steal your wives. 1.00

00:10:07.440 We are going to rape your wives. That didn't happen. That is oppression. We didn't ask to be here. 1.00

00:10:13.500 Um, well, first of all, I will admit that that's never happened to me. You're right, Jasmine. It's

00:10:22.000 also never happened to you. I mean, it didn't happen to your parents. It didn't happen to your

00:10:28.140 grandparents. It didn't happen to anybody you know ever. So there's that. I mean, we're all in the,

00:10:35.180 we're all in the same boat, if you'll pardon the expression. So Crockett says that she didn't ask to

00:10:41.240 be here, which is true. Um, I mean, nobody asked, right? I mean, none of us asked to be in the

00:10:47.560 situation that we're born in and in, in the lives that we were born into. I certainly didn't like

00:10:54.880 Jasmine Crockett. I was fortunate enough to be born in America, which is a country that's apparently so

00:10:59.460 bigoted and so oppressive and so evil that it made Jasmine Crockett, one of the dumbest women in the 1.00

00:11:04.120 entire world into a member of Congress. But I guess she's talking about her ancestors and what 0.99

00:11:11.340 they chose to do. She wants to know which white men were ever enslaved. And in order, in order to

00:11:17.060 think that that's a compelling point, you have to, well, first of all, you have to overlook the fact

00:11:20.920 that, um, many of her ancestors, there's a pretty good chance were, uh, were also slave owners.

00:11:27.540 They could have been the ones who sold other Africans into slavery. Um, and on top of that, 0.90

00:11:35.180 you have to overlook the Moors conquest of Spain and the enslavement of Christians there, the 1.00

00:11:39.520 Barbary pirates enslavement of more than a million Europeans from the 16th to the 19th centuries,

00:11:43.940 uh, the Roman conquest of modern day France and so on and so on and so on. Um, a lot of the 0.95

00:11:49.720 descendants of those white slaves are probably in this country too. In fact, a huge number of white 0.94

00:11:55.500 people are descendants of slaves. Yes, that's true because slavery existed across the world

00:11:59.920 for thousands of years. But Jasmine Crockett never advocates on their behalf in any of these hearings.

00:12:06.780 She pretends they don't exist actually. To be fair, her knowledge of world history extends as far back

00:12:11.340 as about nine seconds ago. So she can't be expected to know this. Just kidding. Of course,

00:12:17.000 she also doesn't know anything about what happened in the world nine seconds ago. So,

00:12:20.200 but again, I'm interrupting. Uh, let's continue.

00:12:22.420 Don't let it escape you that it is white men on this side of the aisle telling us people of color

00:12:31.200 on this side of the aisle that, that y'all are the ones being oppressed, that y'all are the ones

00:12:37.660 that are being harmed. That's not the definition of oppression. You tell me the prolonged cruel or

00:12:44.300 unjust treatment that you've had and we can have a conversation. You can start with Exodus.

00:12:49.440 The reality is that when it comes to financial performance, companies with more diverse workforces

00:12:54.580 are more likely to outperform their competitors. Companies in the top quartile for racial diversity

00:13:00.920 are 35% more likely to outperform their peers on profitability. Companies with diverse executive

00:13:06.760 teams are 25% more likely to generate greater profits. Diverse companies earn 2.5 times higher cash flow

00:13:14.480 per employee. Diversity works. And until you can show me data that says otherwise, I think that we

00:13:24.440 need to go back to being a country that listens to experts. Yes. Don't let it escape you. Don't let

00:13:32.700 it escape you that, um, only black people have ever suffered oppression in the world. They're the only

00:13:37.400 ones. The only ones. Everyone else, uh, our history, our ancestry going back thousands of years has been

00:13:43.460 nothing but, uh, it's, it's just been wonderful for us. The rest of history, uh, going back thousands of

00:13:49.360 years has been, has been nothing but, you know, uh, roses and rainbows and that's it. Um, so she's the

00:13:56.900 only one who has any oppression in her background because, you know, Jasmine Crockett tells us that she 1.00

00:14:01.460 Googled, she Googled the word oppression, which apparently means prolonged, cruel, or unjust

00:14:05.900 treatment. And she says that this can't possibly apply to white people for some reason. She never

00:14:11.780 really explains why white people can't suffer unjust treatment or why, and this is her claim again,

00:14:17.020 that they never have ever in history, not at any point. Even though, of course, white people suffer 0.80

00:14:22.980 unjust treatment every day. That's the whole reason this bill is being proposed. And also leaving aside

00:14:27.680 the fact that this whole thing about oppression that she's whining about, uh, has nothing to do

00:14:31.860 with the topic at hand anyway. Even if it were true that black people are only ones who ever, who have 0.95

00:14:37.660 ever been oppressed, that would not justify DEI programs. And it would not explain why we need

00:14:42.920 them or why they're a good idea, but it's not true. Then she launches into that infamous McKinsey

00:14:49.080 study that supposedly shows that DEI somehow makes companies more money. This is a study that never made

00:14:53.740 any sense because there's no reason that picking less qualified candidates would make a

00:14:57.440 business more profitable. But McKinsey kept on repeating this claim in 2015, 2018, 2020, 2023.

00:15:05.280 They keep producing this same study showing that DEI is supposedly a smart financial move for

00:15:09.360 companies. Then earlier this year, a group of researchers at Econ Journal Watch looked into

00:15:14.280 McKinsey's claims and they tried to rerun McKinsey's methodology and they couldn't replicate the results,

00:15:19.620 which tells you that there's a problem with a study when it can't be replicated. The researchers

00:15:23.320 concluded, quote, McKinsey's studies neither conceptually nor empirically support the argument

00:15:28.240 that large U.S. public firms can expect on average to deliver improved financial performance if they

00:15:32.960 increase the racial ethnic diversity of their executives. The researchers found that, quote,

00:15:37.680 better firm financial performances causes firms to diversify the racial ethnic composition of their

00:15:43.000 executives, not the reverse. In other words, when firms have a ton of money to spend,

00:15:46.980 they throw it at the useless DEI programs. That's what McKinsey's data actually showed.

00:15:52.900 It doesn't show that DEI makes companies money. It shows that companies with a lot of extra money

00:15:57.360 spend their money on DEI, or at least they used to. So this is the data that, according to Jasmine

00:16:03.760 Crockett, justifies the use of DEI in the federal government. Just completely and totally baseless.

00:16:09.760 Now, you'd think a business major and lawyer like Jasmine Crockett would know that, but maybe we 0.97

00:16:14.720 shouldn't be surprised. After all, this is the same Jasmine Crockett who recently touted her honorary

00:16:18.320 degree as a serious credential. Let's go back and watch that again.

00:16:23.240 Because as I'm sitting here and there seemed to be this question of you're either diverse or you're

00:16:28.060 qualified, all I could think about was the fact that I currently hold an honorary doctorate. I also

00:16:33.180 hold a jurist doctorate. I also hold a bachelor's. I also technically hold the rank of lieutenant colonel

00:16:40.580 in the Civil Air Patrol, and I actually practiced law for almost two decades, in addition to serving

00:16:47.200 on various boards, in addition to being a prior state lawmaker. And there are those that would make

00:16:55.620 some people believe that because I happen to be black and or a woman, that somehow, even though

00:17:03.100 I can rattle off all the qualifications in the world, my blackness makes me unqualified. 1.00

00:17:12.280 By the way, an honorary doctorate, that's as meaningful a title as like, that's like me touting

00:17:19.200 the fact that my kids gave me a mug for Father's Day that says World's Best Dad. Okay, it's like,

00:17:24.580 in fact, that's more meaningful. I actually had to earn that. I mean, I at least had to earn my own

00:17:28.140 kids thinking that I'm the world's best dad. But the honorary doctorate means you don't earn that

00:17:33.580 at all. It means absolutely nothing. And anyway, to answer your question, Jasmine, the reason that

00:17:38.460 you're unqualified is not that you're a black woman, it's that you're a moron. And, you know, 1.00

00:17:43.040 that's the entire point of the bill. People are tired of entitled, low-IQ bureaucrats drawing 1.00

00:17:46.900 taxpayer-funded salaries to work useless jobs. Americans want their government to start being 0.90

00:17:50.920 productive instead of wasting resources. They also want to end over racial discrimination.

00:17:54.980 That is overwhelmingly where most voters stand on this issue. At least one Democrat appeared to

00:18:00.380 understand this, so he took a different approach. Here's Congressman Jared Moskowitz of Florida,

00:18:05.360 arguing that the bill is a bad idea, not because DEI is good, but because it supposedly is wrong to fire

00:18:11.120 any federal government bureaucrat for any reason. If you want to close the DEI offices, he says,

00:18:16.620 then you have to rehire those same employees in another government job. Watch.

00:18:20.220 But the problem is, is that argument falls apart on page six, line 17, line 17 through line 20.

00:18:29.740 And in fact, if you're sincere about your intent of the bill, what I would tell you is you should

00:18:35.720 delete those lines, because actually those lines are actual new discrimination. See, you want to get

00:18:44.280 rid of an office. We may disagree with it, but you can get rid of an office. You want to change policy,

00:18:52.600 you may, we may disagree with the policy you want to change, but here actually, in those lines,

00:18:58.620 you are creating second-class federal employees. You're creating new discrimination, may not transfer

00:19:06.000 discrimination, may not reassign discrimination, may not re-designate any employee discrimination.

00:19:11.020 Those are protections that every other federal employee in every other office in the federal

00:19:18.760 government gets. It's a right and a privilege that they get.

00:19:24.380 Now, watching this, it's pretty clear that Democrats believe that we work for the bureaucrats

00:19:28.780 in the federal government. We are their servants rather than the other way around. According to Jared

00:19:34.260 Moskowitz, every single federal government employee has the right and privilege to a job. And if that job

00:19:40.380 goes away, then you got to give them a new one. Even when they're fired, we have to find them a new

00:19:44.860 job in the federal government like it's an adult daycare or something. This is how Democrats plan

00:19:50.700 to keep DEI embedded in the federal government. They want to just shuffle these useless bureaucrats 0.98

00:19:54.520 around because supposedly they can't be fired. Now, if that's how these civil service laws are 0.87

00:19:59.500 currently written, then we obviously need to change those laws. You can't run a government if you're

00:20:03.540 obligated to employ professional DEI leeches. That's just not sustainable. No company on the planet

00:20:09.020 works like this. When a private business fires somebody for being useless, they don't have to 0.75

00:20:13.740 find them a job in the mailroom or something. I mean, it's obscene. And besides, firing bureaucrats is a 0.99

00:20:20.780 lot of fun. We should do it at any possible opportunity. And to be clear, Jared Moskowitz's argument is the

00:20:27.280 best one I could find. I mean, it's bad, but it's the best. This is the best Democrats could offer. The rest of

00:20:32.820 their statements were like this one from Congresswoman Summer Lee of Pennsylvania. Watch.

00:20:38.900 Diversity, equity and inclusion programs only exist to bandaid over decades, hell, centuries of discrimination

00:20:44.720 against people's skin color, their religion, disabilities, gender or sexual orientations, you name it. Contrary to 0.54

00:20:51.000 Republican conjecture, remedying past discrimination is not in turn a discrimination. And we're not going to sit here and

00:20:58.620 pretend racism is over just because one black person on the Supreme Court agreed that it should be.

00:21:05.740 What DEI does not do is give some kind of magical pass to better jobs like some of our colleagues are

00:21:12.500 implying. Well, actually, Summer, that's exactly what DEI does. It's a magical pass that allows people

00:21:18.700 like Kentonji Brown Jackson to serve on the Supreme Court, even though she can't define the word woman. 0.99

00:21:22.560 It's a magical pass that allows Kamala Harris to run for president and serve as vice president, even though 1.00

00:21:26.780 nobody in the country likes her or voted for her. It's a magical pass that allows Claudine Gay to 1.00

00:21:31.720 become president of Harvard after writing four papers, most of which were plagiarized. And now,

00:21:36.720 finally, that magical pass is being revoked. There was something else that Summer Lee said in that

00:21:41.160 clip that was interesting in the sense that it was even dumber than things she usually says. She claims 0.90

00:21:45.120 that it's Republican conjecture to say that remedying past discrimination can possibly involve

00:21:50.480 discrimination. But I seem to remember, as a renowned DEI expert myself, that a man named Henry

00:21:56.520 Rogers, aka Ibram X. Kendi, once said, quote, the only remedy to racist discrimination is anti-racist

00:22:03.320 discrimination. The only remedy to past discrimination is present discrimination.

00:22:07.280 Apparently, Henry Rogers never said that. Apparently, that's Republican conjecture.

00:22:14.240 In reality, according to Summer Lee, anti-white discrimination isn't actually discrimination

00:22:17.980 at all. So we're now in the phase of DEI's death spiral where the proponents of DEI are pretending

00:22:24.700 they never said the things that they've been saying for years, that they said in writing,

00:22:28.380 in books, that you can read. It's astonishing to watch. Or maybe she's escalating the rhetoric.

00:22:33.700 Maybe she's saying that white people are so awful that no matter what you do to them, 0.99

00:22:37.260 it can't possibly constitute discrimination. If that's the case, then presumably you can do 0.99

00:22:42.920 whatever you want to white people. Maybe that's the vision Democrats are outlining in Congress

00:22:47.240 right now. There's one more moment that stands out from this sordid excuse for a hearing. It

00:22:51.660 involves Congresswoman Chantel Brown of Ohio, who really thinks she has a gotcha moment here. 1.00

00:22:57.520 Meanwhile, no one around her has any idea what the hell she's talking about. But here it is. Watch.

00:23:01.660 I just want to point a clarification here. Thank you, Mr. Chairman. We are addressing,

00:23:08.860 this bill is being proposed to address reverse racism, yet we're not willing to acknowledge

00:23:15.480 racism.

00:23:18.840 Would it just a point? What are you doing here?

00:23:22.900 I'm asking for clarification. If you, if the bill that, of the amendment that Ms. Presley

00:23:30.400 is proposing suggests that we just simply acknowledge that racism exists and the fundamental

00:23:39.340 point of your legislation is to deal with reverse racism, then I should ask you, what are we doing

00:23:47.960 here?

00:23:49.940 I would assume you're asking Ms. Presley the question.

00:23:52.800 No, I'm asking you.

00:23:54.080 Did you might as well ask Ms. Presley the question?

00:23:57.460 Well, maybe I should ask the author of this legislation. Mr. Cloud?

00:24:04.060 Yes, ma'am. I apologize. I was reading.

00:24:06.340 Okay. Just trying to get clarity here. If we don't, if we cannot agree that racism exists,

00:24:14.700 but this legislation you're proposing is to deal with reverse racism, why are we here?

00:24:21.680 I think you answered the question in your question. We have discussed that over and

00:24:28.920 over. There's been no denouncement that, or, or statement that racism doesn't exist.

00:24:35.800 So she begins with a straw man argument. She says, Republicans believe racism isn't real,

00:24:41.460 which isn't true. And then she says, well, aha, if racism is real, then reverse racism can't be real.

00:24:46.900 So this whole bill is unnecessary. And apparently she thinks that she's just going to shut down the 1.00

00:24:51.200 whole, uh, the whole bill that way. But there's just silence before she's informed that nothing

00:24:55.460 she said made any sense. Put aside the fact that reverse racism is a redundant expression. Um,

00:25:01.840 you know, it's, yeah, that's not reverse race. It's just racism. When a black person is racist 0.92

00:25:05.260 against white person, that's not reverse racism. It's just racism. And put that aside, put aside how 0.67

00:25:09.940 unbelievably uncomfortable this whole moment was. Instead, imagine if you can,

00:25:12.960 imagine how much this Congresswoman must have rehearsed this moment. Imagine the level of 0.96

00:25:17.460 self-confidence she must have, despite the fact that she should obviously have no self-confidence

00:25:22.780 whatsoever. It's kind of inspirational in a way. So if there's anything encouraging in this whole

00:25:28.180 debacle and all of the idiocy that we've just seen, there was a lot more, a lot more clips we could 0.89

00:25:32.320 play, but I think we've probably seen enough. Anything encouraging in it, it's that Republicans are 0.99

00:25:37.060 finally making a serious effort to get these leeches out of the federal government. That's what the

00:25:42.400 dismantle DEI Act will do. And after watching most of this hearing, it's pretty clear that Democrats

00:25:48.980 have no logical argument for opposing it at all. All that's left to do is pass it into law and

00:25:55.260 terminate as many of these unqualified bureaucrats as possible. To borrow an expression from the great

00:26:00.620 wordsmith, Jasmine Crockett, we don't need vanilla wafers, chocolate cake, and Twinkies in the government. 1.00

00:26:05.820 We need smart and capable people. And very soon, based on how this hearing went,

00:26:11.580 there's maybe a chance that we might finally get them. Now let's get to our five headlines.

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00:27:15.420 That's ramp.com slash Walsh. Cards issued by Sutton Bank, member FDIC. Terms and conditions apply.

00:27:21.180 Yesterday, we talked about the bathroom wars that have erupted on Capitol Hill.

00:27:24.740 Delaware elected the first trans congressman who identifies as a congresswoman. This necessitated 0.58

00:27:31.480 Republicans, beginning with Nancy Mace, to introduce a measure clarifying that only actual

00:27:36.560 women can use the women's restroom. Well, the update is that yesterday, Speaker Mike Johnson

00:27:41.960 announced that, indeed, men were banned from women's facilities at the Capitol. This is only a day

00:27:48.400 after Johnson had initially been too shy to say whether the trans congressman, Congressman

00:27:54.880 Sarah McBride is the name he goes by now, is actually a man. A day later, he banned him from

00:28:00.020 the women's room. And now we have the response from McBride, reading from the Daily Wire. It says,

00:28:04.860 the trans-identifying congressman at the center of a Capitol Hill bathroom battle has agreed

00:28:08.040 not to use the women's facility following a mandate from House Speaker Mike Johnson.

00:28:13.800 Sarah McBride, a newly elected representative from Delaware who identifies as a transgender woman,

00:28:18.400 issued a statement on Wednesday saying that he will abide by Johnson's Wednesday

00:28:21.720 directive that all single-sex facilities in the Capitol and House Office buildings

00:28:25.900 are reserved for individuals of that biological sex. McBride said, I'm here to fight for Delawareans

00:28:31.140 and to bring down costs facing families. Like all members, I will follow the rules as outlined

00:28:35.000 by Speaker Johnson, even if I disagree with them. So he's not going to fight over bathrooms because

00:28:40.740 he knows it's a losing fight for him. You know, a few years ago, he definitely would have fought

00:28:45.820 over the bathrooms. And we know that trans activists have fought over the bathroom issue

00:28:52.160 quite a bit. I mean, the whole reason it is an issue in the first place, but now he can't win.

00:28:58.940 And he knows that. Nancy Mace, meanwhile, announced that she's following this up with a bill to extend

00:29:04.960 the ban to all federal buildings. Watch.

00:29:08.000 Hey, everyone. I told you I wasn't going to stop with Capitol Hill. I'm filing another bill tonight

00:29:14.060 that would ban biological men from women's spaces on all federal property all across the country. 1.00

00:29:20.740 This fight starts here. It starts now. Men are not allowed in women's spaces, period. Full stop. 1.00

00:29:25.380 End of story.

00:29:26.280 Now, I would certainly stop short of saying that the fight starts here. You know, the fight actually

00:29:31.800 started many years ago. So that doesn't actually start here. Republicans in Congress are just now

00:29:38.280 joining the fight, which is great. Now, I'm glad they are. I mean, this is a hugely positive development.

00:29:44.840 And you just kind of have to deal with the fact that, I mean, this is the way it goes. This is

00:29:47.840 politics. They're going to start sort of taking credit and positioning themselves as leaders on an

00:29:51.660 issue, even though in reality, they're actually following our lead. That's all fine. It's how it goes.

00:29:57.280 And I mean that. I'm not just saying it sarcastically. This is how we win.

00:30:01.360 You know, this is the process of winning. We need to drag the Republican Party kicking and

00:30:08.140 screaming over to where we are. And one of the ways you incentivize them to do that is that,

00:30:12.440 you know, when they finally come over to where we're standing, they can, you know,

00:30:17.160 start talking about how they're taking the lead in the fight and all that kind of stuff.

00:30:21.520 And I'm okay with it because it's all part of winning. But it does really show you something

00:30:25.420 something important. Like when you look at this tweet from Nancy. Nancy Mace put this tweet out

00:30:31.620 yesterday. She said, your mental illness will not become my new normal. 0.97

00:30:39.000 Again, great. I totally agree. It would have been totally unthinkable for a Republican to put out a 0.99

00:30:45.000 tweet like that three years ago. I mean, almost no elected Republican would have spoken that way

00:30:50.780 even three or even two years ago. Um, and now here we are. Uh, and, and, and it, it's,

00:30:59.840 it's really emblematic of something that the whole, the whole Republican party, I mean, this is what you

00:31:04.600 see in this, you see it in, in this fight, in the way that these Republicans are talking about this,

00:31:10.040 the kinds of things that they're saying, which again, I mean, you go back five years ago, it's

00:31:16.920 just, uh, it would never happen that they would start, they would speak this way about this issue.

00:31:22.120 These would not do it. Uh, five, five years ago, you, most Republicans were still using preferred

00:31:28.580 pronouns and all that kind of stuff. But, um, but now they're not. And now the whole Republican

00:31:36.760 party has lined up on the side of sanity and common sense. Um, and sometimes, sometimes using quite

00:31:46.280 blunt and unvarnished language, which is great. And in the past, uh, you know, they, they wouldn't

00:31:54.380 all line up on the side of sanity comes at, certainly not using this kind of frank, straightforward

00:31:58.140 language. Uh, and now they are. Meanwhile, the other side had backed down and backed away

00:32:05.160 immediately from this bathroom fight. We know that quote unquote, Sarah McBride accepted defeat. 0.98

00:32:14.500 There really were very few Democrats. AOC was out, you know, uh, valiantly defending the rights of men

00:32:22.920 to use the women's room in the Capitol. But there are probably a couple other Democrats, but not that 0.67

00:32:28.000 many. That's the other very noticeable thing here, which also shows you why McBride had to come out

00:32:34.220 and say, I'll use whatever. I'll follow the rules. I'm not interested in this fight. It's because

00:32:38.220 nobody was, nobody had his back on this or very few people did. And it just shows again that we're

00:32:43.500 winning on this issue, not just winning, but dominating. And I don't think the other side can

00:32:48.900 recover. So I'm not trying to spike the football too early or whatever that's, and, and I'm not

00:32:56.680 saying that we can stop paying attention to this issue and that it's all fixed and finished. It's

00:33:03.220 obviously not, but yeah, I, I think that they are losing badly and I, I don't think they can

00:33:13.080 reverse it. I think, see what we've been fighting for this whole time. And this was, if you go back

00:33:20.780 again, you go back to the, the, the, you know, earlier days of this current fight against gender

00:33:26.200 and gender ideology has existed for a lot longer than the last 10 years, but, um, this kind of 0.99

00:33:33.060 current fight against it. And when it, when it, when it, when it first sort of exploded onto the main,

00:33:38.560 into mainstream society back in, you know, 2013, 2014 around there and you go back to then

00:33:45.800 and those of us who were in the fight, even all the way back then, it always felt, it was like

00:33:53.700 living, it, you just felt like you were living in a bizarro world. It, it, there's this crazy thing

00:33:59.700 happening that's obviously wrong. I mean, we're, we're being told to call like this person's a man.

00:34:06.940 We're being told to call the person, a woman, give them access to women's bathrooms. Like what's 1.00

00:34:10.460 going on here? Why are we doing this people? What's how, how is this, how is everybody okay with

00:34:14.760 this? And, um, that's what it felt like. It felt like being in this kind of bizarro world.

00:34:20.900 And it, it, it, it was like this fever dream and you just need people to wake up.

00:34:27.260 You know, as I've been saying this whole time, it's like, you don't have to explain to most people

00:34:30.540 why men shouldn't be in the women's room. Most people understand that, but it's like America, 0.98

00:34:37.440 so many Americans were, and certainly our political leaders, supposedly on our side,

00:34:42.160 we're walking around like a trance or something. And you just had to shake them awake. Like, Hey,

00:34:47.680 look at this. This is crazy guys. You see what's happening here? Look at this, right? We all agree.

00:34:53.660 This is nuts. Say something. Um, and you always knew even going back to the beginning that the

00:35:02.980 moment people, you know, the moment they're, they're jostled out of that trance, the moment

00:35:09.760 you can shake them awake and they, they see it for what it is. It's over at that point. It's over.

00:35:16.140 And the reason that it's over is because the other side, they don't have any argument they can present

00:35:21.440 for this at all. They have nothing. There's no argument for it. It's the most indefensible thing

00:35:29.340 ever really. Um, and so once everybody was awake and saw it for what it, what it is, you know,

00:35:37.960 it's basically game over. And I think people are awake now they're awake to the trans agenda. 0.69

00:35:42.360 I don't think they're just going to fall back asleep. Um, and then eventually you reach a critical

00:35:48.120 mass in society where it's perfectly socially acceptable now for somebody to stand up and say,

00:35:57.180 yeah, men are men. Men don't belong in the women's room. Perfectly socially acceptable is there's no 1.00

00:36:02.120 reason to be worried about saying it. Uh, of course it should have been socially acceptable the whole

00:36:06.220 time, but there was again, that, that bizarro period in American history, recent American history

00:36:12.080 when somehow it wasn't socially acceptable. Once that goes away, it's, they got nothing, uh, on the

00:36:19.560 other side. So I think it's a, I just, I think it's a losing battle. I think that they're, um, now it's

00:36:27.160 kind of a cleanup job on, on our part to find the, um, the remnants of this agenda everywhere that it,

00:36:34.080 that it's hiding and root it out and get rid of it. That's, that's what it comes down to.

00:36:38.120 All right. The New York Post has this, the progressive Georgia district attorney who was

00:36:43.620 prosecuting nursing student Lakin Riley's illegal immigrant killer refused to seek the death penalty

00:36:48.500 even after removing herself from the case, drawing outrage when the defendant was sentenced to life 0.79

00:36:53.120 without parole. Athens-Clarke district attorney Deborah Gonzalez, who appointed a special prosecutor

00:36:57.840 to take over the prosecution of Hosea Barra at the end of February amid criticism over her own 0.87

00:37:02.920 prosecutorial record, laid out her soft on crime reforms when she assumed office in January

00:37:07.820 2021. Gonzalez said, uh, Gonzalez said that her office would no longer seek the death penalty

00:37:13.820 and when considering charging defendants, she would take into account collateral consequences

00:37:17.720 to undocumented defendants, according to a copy of the district attorney's policy shared by Georgia

00:37:22.500 state representative Houston Gaines. Um, so now the killer, uh, Hosea Barra is going to get life 1.00

00:37:29.860 without parole. You know, yesterday there was a video circulating, uh, of Lakin Riley's father

00:37:37.980 before the sentencing, reading a journal entry from Lakin, where she was writing a letter to her future

00:37:44.380 husband in her journal shortly before she died and basically talking about her hopes for the future

00:37:51.440 and what sort of man that she hopes to meet and what sort of wife she hopes to be in the future. 0.99

00:37:55.420 Um, I'm not going to play the video because it's just, it's too upsetting. I mean, hearing a father

00:38:01.160 read something like that after his daughter was viciously murdered is devastating beyond all

00:38:08.220 imagining. There are also videos now floating around of the body cam footage showing the moment when

00:38:14.540 Lakin Riley's family was first told that she had died. Um, kind of video that, you know, I don't know

00:38:22.420 why that video is released a video like that. I don't know why the public needs to see that. I

00:38:25.460 don't think the public should see it. Um, but again, beyond devastating, completely heartbreaking,

00:38:31.900 crushing, can't imagine it, but it only emphasizes the point that her, her killer does not deserve to

00:38:41.640 live. And that's why we should have the death penalty. It really comes down to that. It's, it's,

00:38:46.480 it's not because of a deterrent factor. Yeah, that's a, that's a side benefit of the death

00:38:54.440 penalty, but it's not really the reason for it. And even if you could convince me that, oh, well,

00:39:01.140 the death penalty has no deterrence factor, it doesn't deter anyone. I don't think that's true,

00:39:05.240 but it almost doesn't matter. You could convince me of that. It wouldn't change my position on the

00:39:09.860 death penalty. I'd still be in favor of it because that's all secondary at best. The real reason you need

00:39:15.360 the death penalty is that some people simply don't deserve to continue breathing. I mean,

00:39:19.140 really, that's it. They just don't deserve to live. Um, can anyone argue that Hosea Barra,

00:39:26.040 after what he did, deserves to live? Why does he deserve to live? He doesn't deserve to live.

00:39:31.140 You know, but this scumbag DA wouldn't allow that because she's worried about how it may impact 0.99

00:39:37.040 undocumented defendants, which is the worst possible reason she could have possibly given. 0.97

00:39:42.440 And it again goes to show that the, the anti-death penalty movement is not driven by compassion.

00:39:51.720 It is not a bleeding heart liberal thing where they're just so sensitive and they're so concerned

00:39:57.280 with people's feelings and all of that. That's not it. It is driven by total callousness,

00:40:06.240 but a total lack of compassion. If you have compassion, it is your compassion for the families

00:40:14.020 and the, the, the, the victims that compels you to advocate in favor of the death penalty in cases

00:40:23.360 like this. But I think you have a lot of people who just, they don't, they don't feel that compassion

00:40:28.660 at all. They just don't really care. I think, I think somebody like this, this, whoever this DA is,

00:40:32.440 I forget her name. Just a totally soulless, empty person. I think when she, when she sees 0.97

00:40:41.080 and hears the father reading the journal entry of his murdered daughter, she feels nothing.

00:40:45.540 She's got nothing going on inside whatsoever. That's where all this comes from. Here was a

00:40:51.760 moment of surprising self-awareness maybe on MSNBC. Watch this. One in five adults regularly get their

00:41:00.400 news from influencers on social media. The number is even higher among younger Americans with almost

00:41:08.780 40% under the age of 30, getting their news from those sources. According to the Pew Research Center,

00:41:17.760 the social media site X remains the most widely accessed platform followed by Instagram and YouTube.

00:41:26.400 I mean, that comes obviously for, for political news and Mike, that's the challenge. You grew up in

00:41:31.760 a newsroom like Jean grew up in a newsroom. I mean, that's a lot of challenge. That's a challenge for

00:41:36.480 a lot of mainstream media sources is do they make themselves relevant again to hear 20% of adults

00:41:43.040 who actually get influencers on social media? I don't know. Maybe somebody who makes baskets. 0.95

00:41:50.080 And while they're making baskets, they look up and say, vote for candidate acts. I don't know how

00:41:54.560 they make themselves out. We make ourselves relevant again, because we can't compete with 20 second

00:41:59.280 snippets on an iPhone, walking up muscles, getting, getting your entire news digest of the day in less

00:42:06.960 than a minute on your phone, as you're walking in the crowd with coffee in one hand and your phone.

00:42:11.200 And I don't know how we catch up to that. Yeah. So, Gene Robinson,

00:42:15.120 do you agree with Mike? Because I find this hard to believe that younger voters would be more

00:42:20.400 interested in getting an entertaining 20 news, 20 second news snippet than watching a cable news

00:42:27.040 show for four hours from 6 a.m. to 6 a.m. to 6 a.m. to 6 a.m. to 6 a.m. to 6 a.m. This seems like an easy choice to us here.

00:42:36.000 What is wrong with these people? Exactly. Yeah. I mean, look, if I knew the answer, you know,

00:42:44.160 I would implement it immediately. Right. So I don't know how we make ourselves relevant. He says,

00:42:49.920 I'll answer that. You don't. You don't make yourself relevant. It's over for you. But it's

00:42:54.080 got nothing to do with the length of the content. OK, they're kind of consoling themselves by telling

00:42:58.240 themselves that they're careening into irrelevance because the audience wants shorter snippets,

00:43:02.000 not the kind of long form content that they put out. But that is definitely not it. OK,

00:43:07.520 Joe Rogan is the most relevant figure in media today. His shows are two or three hours long. People will sit

00:43:13.600 and listen to a single conversation between two people for three hours. The Joe Rogan show does not lend

00:43:18.640 itself to short clips and snippets. I mean, there are clips and snippets that come out of it. But

00:43:23.920 if you want to get the Joe Rogan experience, as the show is called, you've got to watch the whole

00:43:28.000 thing. And millions of people do. In fact, most of the most popular podcasts in the country are long,

00:43:36.400 even on the news commentary side. If you look at like the top 10, top 15 news commentary podcasts,

00:43:41.440 including this show that you're listening to right now, you'll find that we all do shows that are an

00:43:44.560 hour long, you know, maybe a little less, sometimes more. I open my show every day with a 20 minute

00:43:49.920 monologue. I finish with like a 10 or 15 minute monologue. Length is not the issue. You know,

00:43:54.880 actually, the irony is that the cable news shows are the ones guilty of what we may call the

00:44:00.800 clipifying of political discourse and news consumption in America. They're the ones who did 0.69

00:44:05.040 that. They bring their guests on for three minute conversations. It's all about soundbites and clips.

00:44:13.680 Cable news is generally nothing but a succession of soundbites and clips. So if anything, the problem

00:44:19.760 for cable news is the opposite of what they're saying here. The problem is that it's too clippy.

00:44:24.960 It's too short. It's not in depth enough. Um, and you know, that, that is, that is, if not the

00:44:34.640 problem, it is a problem that cable news has now. The bigger problem is just that the audience doesn't

00:44:39.920 trust or respect these cable news shows. Um, it doesn't respect corporate media, doesn't trust it.

00:44:49.840 That's what it comes down to. When you're on air every day, you need to develop a loyal audience of

00:44:54.080 people who trust you. And, um, that that's, if you're on cable news, if you're doing a podcast,

00:45:01.840 your audience has to trust you. If they don't trust you, then you're dead in the water

00:45:06.400 and that's it. And what does it mean to trust you? Well, because these corporate media types,

00:45:11.600 they don't understand this point either. Trust does not mean like for your audience to trust you

00:45:17.360 does not mean that they think you're right about everything or that they accept everything that you

00:45:21.760 say. Uh, my audience doesn't think I'm right about everything. Or maybe I should say they don't

00:45:27.040 realize that I'm of course right about everything. Uh, I, I'm constantly, I constantly get a hard

00:45:31.920 time from, from my, uh, audience because of the stuff I say. If I say something that they don't agree

00:45:36.480 with, they'll let me know. Um, but my audience knows that if I say something, even if they think it's a

00:45:45.760 wildly off base and wrong, which often they do think that still I'm saying it because I believe

00:45:52.640 it, I'm, I'm, I'm being honest about who I am and what I believe. Unless it's one of those monologues

00:45:57.920 where I'm being relentlessly sarcastic for 15 straight minutes, but you know, putting satirical

00:46:03.200 bits aside, if I'm saying it on the show, it means that I believe I'm, I'm being honest about who I am

00:46:08.080 and what I believe. And, and you might not always agree. You don't have to, but I wouldn't say it

00:46:12.560 otherwise. Uh, so that's the kind of trust you have to build up with the audience. And I, and I

00:46:17.060 think with corporate media, there's just none of that trust at all. None of that trust. And when you

00:46:21.280 turn on corporate media, you, you, you have no reason to believe that any of the people saying

00:46:26.700 the things they're saying actually believe what they're saying. And if you don't believe what

00:46:33.080 you're saying, why should I watch it? It's totally pointless. It's also just like boring.

00:46:38.400 See, I could be interested in watching someone who says things I don't agree with.

00:46:46.860 Uh, that could be more interesting to listen to someone saying things you don't agree with.

00:46:51.100 I mean, just having your own opinions, you know, a hundred percent of your own opinions

00:46:54.620 repeated back to you, that can get pretty boring. So yeah, you can, I could happily listen to someone

00:46:59.700 who says things I don't agree with, but I have to at least believe that they agree with what they're

00:47:04.900 saying. I have to at least believe that this is a, an accurate reflection of their own beliefs.

00:47:09.180 And if it's not even that, then what is the point? And, uh, so there's none of that trust. And,

00:47:17.320 and how does corporate media build up that trust again? I think it's,

00:47:22.980 if there's any way to do it, it starts by just totally cleaning house because all these people

00:47:28.340 that you see on MSNBC and CNN and they, they, they, their credibility and trust is gone. It can't be

00:47:33.340 reclaimed. Uh, so totally clean house start over. Maybe there's hope, but still probably not.

00:47:39.720 Let's talk about something that affects all of us taxes. The October 15th deadline is passed. And

00:47:43.780 if you're not prepared, you could be in for a world of hurt. Do you owe back taxes? Are your

00:47:47.580 returns still unfiled? Did you miss the deadline to file for an extension? Now that we're past October

00:47:52.460 15th, the IRS is probably gearing up from a, some aggressive enforcement and trust me, you don't want

00:47:57.900 to be on their radar. We're talking wage garnishments, frozen bank accounts, or even property seizures.

00:48:02.400 It's not pretty folks, but before you start panicking, there's still hope. Tax Network USA

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00:48:25.720 Visit the website at tnusa.com slash Walsh. Their experts will walk you through a few simple

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00:48:36.640 Don't let the IRS take advantage of you. Get the help you need with Tax Network USA.

00:48:42.020 Today, we're celebrating a monumental achievement by one of the most prominent influential voices

00:48:45.860 of our time. Dr. Jordan B. Peterson has officially reached his 500th episode. That's right, 500 episodes

00:48:52.320 of brilliant, thought-provoking, and life-changing conversation. And it's all available right now on

00:48:57.020 Daily Wire Plus, including his Mastering Life series. It's your personal roadmap to building

00:49:01.640 a life of purpose, strength, and meaning. And coming December 1st, Jordan Peterson is releasing

00:49:06.000 his highly anticipated 10-part biblical series, Gospels, exclusively on Daily Wire Plus. Head over

00:49:11.060 to Daily Wire Plus right now. Celebrate Dr. Jordan Peterson's 500th episode with us today. Now let's get

00:49:17.580 to our daily cancellation. We've talked a lot about various brand collapses in the past year or so.

00:49:28.680 Most famously, of course, there was the whole Bud Light implosion after they hired a guy in 0.99

00:49:32.340 address to be their new spokesman, while also insulting their entire customer base as dumb 0.99

00:49:37.260 frat boys. And there were other brand disasters too, from Balenciaga to Target, whose stock just 0.98

00:49:42.160 collapsed the other day, incidentally enough. After all of those very public and humiliating spectacles,

00:49:46.940 I have to admit that I really thought major brands might stop voluntarily lighting themselves on

00:49:52.960 fire, at least for a little bit. Even if you're really interested in promoting DEI and the woke 0.97

00:49:57.240 agenda and so on, you have to realize at this point that it's not what people want. It's a surefire way

00:50:01.960 to destroy your company. And if you're a brand manager, it's a guaranteed way to ruin your career.

00:50:06.160 So I assume that we'd see something of a lull, maybe, in terms of corporations running the Bud Light

00:50:11.100 playbook. But as it turns out, I was wrong. And not just a little wrong, very, very wrong, in fact.

00:50:16.940 The folks over at Jaguar, the renowned British automobile manufacturer, have apparently decided

00:50:22.820 without any prompting whatsoever to channel their inner King Leonidas of Sparta. They decided to

00:50:28.200 boldly press on with their agenda, damn the consequences, even though they know that total 0.97

00:50:32.380 and catastrophic defeat is all but assured. Except unlike King Leonidas of Sparta, the people 0.95

00:50:37.320 running Jaguar are very, very effeminate and not impressive or interesting in any way, nor are they

00:50:41.960 accomplishing anything whatsoever. Other than that, comparison is perfect. They're going all in,

00:50:47.440 just like the 300 Spartans, charging boldly ahead into the abyss and sure defeat. Behold,

00:50:54.060 the latest advertisement from Jaguar, a company that apparently still makes cars, although you

00:50:59.720 wouldn't be able to tell it from this. Watch.

00:51:29.720 You know, one of the unintentional bits of humor here, as spotted by Christina Pushov from Ron

00:51:40.060 DeSantis' team, is that Jaguar uploaded a slightly shorter version of this video on their Middle

00:51:46.040 Eastern accounts. They cut one segment out, and it was the part featuring this guy.

00:51:52.220 So, apparently, Jaguar, like so many other companies, is all about promoting bravery,

00:51:57.760 by which they mean cross-dressing, but they're not brave enough to promote cross-dressing in the

00:52:01.200 Middle East. That's a bridge too far. Apparently, it would also be a bridge too far to feature a 0.99

00:52:06.020 single car in that car commercial. Instead of any vehicle of any kind, you saw a routine that looks

00:52:12.680 like an outtake from Zoolander, except without the humor or any sense of irony. But there was some

00:52:18.680 sense of irony in Jaguar's posts after this video was uploaded, and the predictable backlash occurred.

00:52:24.400 They received tens of thousands of comments asking them what the hell was going on over there.

00:52:28.220 They responded with a bunch of coy messages about how the future will be revealed soon, and

00:52:31.860 everybody should stay tuned for more developments. So, it obviously implies that they knew what they

00:52:37.660 were getting into, at least to some degree. They might just want attention, since their sales have

00:52:41.760 plummeted in recent years. They sold fewer than 70,000 cars last year, so maybe they figure that

00:52:45.900 no publicity is bad publicity. And to be fair, they also did eventually post an image of something

00:52:50.700 resembling a futuristic-looking car, which you can see here. But again, this just caused more

00:52:56.000 backlash because it looks like a weird knockoff of a Cybertruck. It's nothing like the cars Jaguar

00:53:00.980 is known for making. And on top of that, Jaguar also debuted its new logo, which of course ditches its

00:53:05.560 iconic leaping Jaguar with something more abstract and just totally soulless. And then people were

00:53:13.700 mocking it even more, so here's what that looks like. As many people pointed out, this is a pretty

00:53:18.680 big shift towards making Jaguar as generic as possible. It's a move that many other brands

00:53:22.900 have made. This is a common thing now from Google to eBay to Facebook. Somebody compiled a list of

00:53:28.500 similar logo reinventions that have been done recently, and they all come out looking the same.

00:53:34.520 So, they all just taking what is distinct and interesting and getting rid of all of that

00:53:39.280 to make it completely generic and boring. That's what the marketing geniuses in every

00:53:44.700 major corporation have been doing now for 15 years. So, Jaguar's new ad campaign uses the slogan

00:53:52.020 copy nothing, and they then proceed to copy the same graphic design of pretty much every other

00:53:57.060 corporation on the planet right now. All of these companies spent tens of millions of dollars to

00:54:01.280 make their logos less distinct and less interesting. Now, Jaguar has joined the list for some reason.

00:54:07.560 Admittedly, when I saw all of this, one of my first assumptions was that maybe Jaguar is eventually

00:54:14.480 going to announce that this is some kind of prank, like an April Fool's Day in November.

00:54:18.440 It's the only way that any of this could make any logical sense whatsoever. But then I came across

00:54:21.840 a recent speech by Jaguar's brand director, a guy named Santino Petro Santi. This was apparently

00:54:28.220 delivered at the Virgin Atlantic Attitude Awards, whatever that is. Here's how the speech began.

00:54:34.060 It is a true honor to stand here, surrounded by such extraordinary individuals, trailblazers in the

00:54:43.680 fight for LGBTQ plus rights, creativity, and self-expression. We are here to celebrate you,

00:54:52.300 the ones who, despite everything, keep that vital flame alive, the flame that refuses to be extinguished

00:55:00.300 no matter how hard the world might try.

00:55:05.260 Well, the flame's not being extinguished, that's for sure. It's very much alive.

00:55:08.620 Jaguar is on fire right now. They're flaming away more than ever. And as Santino goes on to explain,

00:55:15.660 Jaguar owes that success to their 15 DEI groups, as well as their policy of allowing transitioning at work.

00:55:23.760 Watch.

00:55:24.020 And at Jaguar, we're passionate about our people. And we're committed to fostering a diverse,

00:55:31.640 inclusive, and unified culture that is representative not only of the people who use our products,

00:55:37.980 but in a society in which we all live. A culture where our employees can bring their authentic selves

00:55:44.520 to work. And we're on a transformative journey of our own, driven by a belief in diversity,

00:55:51.700 inclusion, creativity, policy, and most importantly, action. We've established over 15 DEI groups,

00:56:01.360 such as Pride, who are here tonight in the back.

00:56:03.680 Thank you guys for coming. Women in engineering and neurodiversity matters.

00:56:12.420 We've launched major policy revisions, such as transitioning at work.

00:56:16.300 So he goes on to boast that Jaguar, or Jaguar, as he pronounces it, just hosted a DEI summit with 10,000

00:56:23.820 people in attendance. And he says that Jaguar will reinvent itself to embrace the full spectrum

00:56:28.080 of human potential and creativity. Seems a little outside the scope of what a car company should be

00:56:32.600 doing. And then he talks about DEI some more. All that's to say, if this is some kind of performance

00:56:37.480 art, Jaguar is very, very, very committed to the bit. Right now, it looks very much like yet another

00:56:42.940 once-renowned company has decided to torch its own reputation on the altar of DEI,

00:56:47.640 all while pretending that their approach is somehow unique or innovative. But the remote

00:56:52.560 possibility that this is some kind of head fake from Jaguar actually proves yet another point,

00:56:56.800 which is that these woke rebrands are truly indistinguishable from parody at this point.

00:57:01.920 No one can really be sure if Jaguar is even being serious when they come out with ads like this,

00:57:06.100 and when their executives talk about their 15 DEI groups and their massive DEI summits.

00:57:10.320 It's all so played out, all you can really do is mock it. And that's exactly what millions of

00:57:14.940 people are doing. What that means is that wokeness, which has taken hold at so many corporations in

00:57:20.440 this country, is currently in its death throes. An ideology as fundamentally absurd as wokeness

00:57:26.760 can't survive mockery, not on this scale. And that's all that it's getting now. And if Jaguar has

00:57:34.400 accomplished anything with their latest rebrand, it's demonstrating that more people are now willing to

00:57:38.780 mock wokeness than ever before. And that is why the once-renowned British carmaker Jaguar,

00:57:45.120 which has decided to go fully woke in the West, and only partially woke in the Middle East,

00:57:49.980 is today canceled. That'll do it for the show today. Thanks for watching. Thanks for listening.

00:57:54.240 Talk to you tomorrow. Have a great day. Godspeed.

00:57:56.080 Godspeed.

00:57:58.080 Godspeed.

00:57:58.420 Godspeed.

00:57:59.980 Godspeed.

The Matt Walsh Show - November 21, 2024

Ep. 1491 - Why DEI Is Finally on the Chopping Block In D.C.

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