The Matt Walsh Show - November 28, 2025


I Looked Into Why Restaurant Quality Is Declining. What I Found Is SHOCKING.


Episode Stats


Length

26 minutes

Words per minute

189.73245

Word count

5,094

Sentence count

332

Harmful content

Misogyny

5

sentences flagged

Hate speech

7

sentences flagged


Summary

Summaries generated with gmurro/bart-large-finetuned-filtered-spotify-podcast-summ .

Something is causing the quality of prepared food to decline in a noticeable and frankly kind of disgusting fashion. So what is it? And why is it bad enough that every single chain restaurant in the country serves inedible slop?

Transcript

Transcript generated with Whisper (turbo).
Misogyny classifications generated with MilaNLProc/bert-base-uncased-ear-misogyny .
Hate speech classifications generated with facebook/roberta-hate-speech-dynabench-r4-target .
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00:02:20.220 So for a long time now, I've wanted to do a deep dive
00:02:22.840 into why every single chain restaurant without exception
00:02:25.560 has become terrible in recent years.
00:02:27.800 And after I ordered a pizza a few days ago,
00:02:29.880 a pizza that tasted just like every other pizza
00:02:31.520 from Domino's, Pizza Hut, Papa John's,
00:02:33.320 Little Caesars, and so on,
00:02:34.320 I decided this investigation simply could not wait any longer.
00:02:37.480 Something is causing the quality of prepared food
00:02:39.580 to decline in a very noticeable
00:02:41.820 and frankly kind of disgusting fashion.
00:02:44.480 So what is it?
00:02:45.700 And this is a question that matters,
00:02:47.020 not just because it's annoying
00:02:48.140 that every chain restaurant in the country
00:02:49.580 serves inedible slop.
00:02:51.260 It matters because most Americans have a sense,
00:02:53.680 have a general sense that the general quality
00:02:56.620 of everything has declined across the board.
00:03:00.820 And as quality declines, quality of life declines.
00:03:04.280 So why is that happening?
00:03:05.980 I mean, what is going on?
00:03:06.960 Is it even true that it's actually happening
00:03:08.420 or is this all, are we all just being nostalgic
00:03:10.380 for do we have a rose colored glasses about the past?
00:03:13.580 Well, it is true.
00:03:14.600 And so we're gonna focus just on the issue
00:03:16.440 of restaurants here.
00:03:17.160 The very first answer that you'll hear
00:03:19.600 if you ask around on social media,
00:03:21.920 well, they'll say, well, of course,
00:03:23.080 capitalism is the culprit.
00:03:24.540 Specifically, it's the private equity companies
00:03:26.520 who are purchasing beloved brands
00:03:28.640 and then slowly strip mining them
00:03:30.760 to extract every last dollar of available profit
00:03:33.320 until nothing is left.
00:03:34.660 And therefore we need to abolish the banks
00:03:36.600 and all the investment companies
00:03:37.800 and the concept of money itself
00:03:39.080 and immediately adopt socialism.
00:03:41.060 You know, because in socialist countries,
00:03:42.640 they have really good food.
00:03:43.920 They're known for that.
00:03:44.980 That's kind of the consensus at this point.
00:03:46.320 But there are a couple of problems with the consensus.
00:03:48.840 First of all, the decline I'm talking about
00:03:50.460 is a relatively recent phenomenon,
00:03:52.220 but we've had capitalism in this country
00:03:54.300 for a long time, as you may have noticed.
00:03:55.980 And private equity is nothing new either.
00:03:58.220 In 1992, a private equity firm
00:03:59.680 invested hundreds of millions of dollars
00:04:01.440 in the parent company of Denny's and Hardee's.
00:04:03.480 Domino's sold off to Bain Capital in 1998.
00:04:07.120 A consortium, including Goldman Sachs,
00:04:09.380 bought Burger King more than two decades ago in 2002.
00:04:13.260 The Carlisle Group took over Dunkin' Donuts
00:04:15.320 and Baskin Robbins in 2005.
00:04:17.300 So there's nothing new about private equity
00:04:19.040 getting involved in the restaurant business.
00:04:21.220 And for the record, despite all these acquisitions,
00:04:23.440 most restaurants still are not owned by private equity.
00:04:25.920 Most are part of large organizations
00:04:27.640 that are publicly traded.
00:04:29.460 And then a few restaurants,
00:04:30.620 like In-N-Out and Little Caesars are family owned.
00:04:33.180 But even if private equity controlled most restaurants,
00:04:35.720 the logic still doesn't really work.
00:04:37.260 Private equity refers to investors
00:04:38.680 who purchase a company or a large stake in it
00:04:41.020 in one of two scenarios.
00:04:42.200 Either the target company is rapidly growing
00:04:44.080 and private equity wants to bet on its future success
00:04:46.900 and a potential IPO so they can profit.
00:04:49.980 Or more commonly, the target company is struggling
00:04:52.620 and desperately needs a cash infusion
00:04:54.300 or else it will fail.
00:04:55.800 And private equity thinks they can turn the company around
00:04:58.180 and then sell for profit.
00:04:59.280 So they buy it for a relatively low price
00:05:01.960 in the hopes that it will one day be worth much more.
00:05:04.780 And in both of these scenarios,
00:05:05.760 the private equity company has a financial incentive
00:05:07.840 for the company to succeed.
00:05:09.560 What private equity is looking for in an ideal scenario
00:05:11.820 is to create a cash cow that prints money
00:05:14.280 over the long term.
00:05:15.740 That's what happened with Arby's back in 2011.
00:05:18.660 Arby's is one of the only good fast food restaurants
00:05:21.140 in existence at this point for my money.
00:05:22.960 But 15 years ago,
00:05:24.040 it was losing tens of millions of dollars a year.
00:05:26.060 They were a punchline on late night television.
00:05:29.140 Rather than go out of business,
00:05:30.340 they sold to Rourke Capital
00:05:31.720 and Rourke immediately took action,
00:05:33.860 saved the company.
00:05:34.600 They introduced the We've Got the Meats ad slogan,
00:05:37.440 moved away from any attempt at appealing
00:05:39.740 to health conscious consumers,
00:05:41.840 cleaned up many of the stores,
00:05:42.840 introduced new partnerships,
00:05:43.860 including with Buffalo Wild Wings.
00:05:45.760 In the end, it worked.
00:05:46.580 Arby's is in a much more sustainable position
00:05:48.740 than it was back in 2011.
00:05:50.640 Now, again, there are many legitimate complaints
00:05:52.520 about private equity
00:05:53.200 and their role in degrading the restaurant industry.
00:05:55.340 Because that is happening.
00:05:57.180 We'll get into that in a second.
00:05:58.520 But we can't talk about those
00:05:59.740 if we aren't honest about the whole picture.
00:06:01.240 And right now, you know,
00:06:02.320 there's a lot of oversimplification that goes on.
00:06:05.480 To give another example of what I'm talking about,
00:06:07.000 consider the case of Red Lobster,
00:06:08.340 which is often cited as a tragic casualty
00:06:10.540 of private equity,
00:06:11.860 even though it was always a garbage restaurant
00:06:13.900 that no one actually liked.
00:06:16.160 Here's how CNBC covered the restaurant's fate
00:06:18.440 in a video entitled
00:06:19.520 How Private Equity is Behind Red Lobster
00:06:22.000 and TGI Friday's Bankruptcies.
00:06:24.060 Watch.
00:06:24.300 TGI Friday's prepares to file for bankruptcy.
00:06:27.760 A group of investors are going to be acquiring
00:06:29.580 the restaurant chain by the end of the month.
00:06:31.860 As soon as Mother's Day was done,
00:06:32.940 they shut the doors and didn't tell anybody.
00:06:34.780 2024 was a tough year for the restaurant industry.
00:06:37.500 Over 200 restaurant and bar companies
00:06:39.120 filed for bankruptcy,
00:06:40.320 the most in at least a decade,
00:06:42.120 including in 2020.
00:06:43.960 21 were chains.
00:06:45.600 And of those,
00:06:46.680 10 were backed by private equity.
00:06:48.460 The most notable were two of America's 0.78
00:06:50.320 biggest casual dining restaurants,
00:06:52.340 Red Lobster and TGI Fridays.
00:06:54.660 Companies that are owned by private equity firms
00:06:56.980 are significantly more likely to go bankrupt.
00:07:00.020 This is a true statement,
00:07:01.000 but it's misleading.
00:07:02.160 It's true that companies that are backed
00:07:03.680 by private equity are more likely to fail,
00:07:05.700 but that's a bit like saying a patient
00:07:07.300 who sees a highly experienced cancer surgeon
00:07:09.400 is more likely to die.
00:07:10.500 In the case of private equity,
00:07:11.800 they often swoop in
00:07:12.680 when a company is dying anyway
00:07:14.200 because the company is extremely cheap
00:07:15.860 to acquire at that point.
00:07:17.960 And therefore we don't learn anything
00:07:19.480 simply from the fact
00:07:20.700 that private equity got involved.
00:07:22.220 So what happened specifically with Red Lobster,
00:07:24.160 as you may remember,
00:07:25.380 there were a lot of claims
00:07:26.180 that their unlimited shrimp promotion
00:07:27.940 had bankrupted them,
00:07:29.040 but that wasn't true.
00:07:30.700 It only cost them about $11 million in total,
00:07:33.340 which wasn't much compared
00:07:34.940 to their overall annual profits.
00:07:37.120 The real story is more complicated.
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00:08:29.780 Darden Restaurants,
00:08:30.660 which also owns Olive Garden,
00:08:32.560 owned Red Lobster
00:08:33.480 before it was taken over
00:08:34.400 by Golden Gate Capital in 2014.
00:08:37.420 The reason Darden put
00:08:38.240 Red Lobster up for sale
00:08:39.360 is that customers
00:08:40.200 were falling off substantially.
00:08:42.060 The restaurant's earnings
00:08:42.920 had dropped by more than 25%
00:08:44.620 in just one year,
00:08:46.160 in part because customers
00:08:47.020 were going to fast,
00:08:48.260 casual places like Chipotle instead.
00:08:50.720 People were not clamoring
00:08:52.120 for Red Lobster,
00:08:52.860 so the company suffered
00:08:53.560 a catastrophic drop in profits.
00:08:55.440 The trajectory was not sustainable.
00:08:57.400 Imagine if you owned a stock
00:08:58.600 that dropped 25% in one year
00:09:00.180 with no end in sight.
00:09:01.000 You'd probably be looking to sell
00:09:02.260 to stem your losses.
00:09:03.500 So Darden sold off Red Lobster
00:09:04.800 to a private equity company
00:09:05.960 that was willing to
00:09:06.900 catch a falling knife,
00:09:08.320 so to speak.
00:09:08.940 And there was indeed
00:09:09.900 a willing buyer.
00:09:11.000 And for more than $2 billion,
00:09:12.280 Golden Gate Capital
00:09:13.040 bought a fixer-upper company
00:09:14.700 that was only making
00:09:15.480 around $100 million a year
00:09:16.720 and dropping.
00:09:18.160 Now, to mitigate their risk,
00:09:19.220 Golden Gate Capital
00:09:19.840 sold much of the land
00:09:21.140 the Red Lobster restaurants
00:09:22.440 were occupying
00:09:23.400 for a price of $1.5 billion,
00:09:26.440 forced the restaurants 0.78
00:09:27.300 to lease the property
00:09:28.340 where they stood.
00:09:29.880 This is called
00:09:30.380 a sale leaseback.
00:09:31.660 It raised the risk
00:09:32.420 for Red Lobster considerably,
00:09:33.740 but it made the acquisition
00:09:34.960 substantially less risky
00:09:36.780 for Golden Gate Capital.
00:09:38.560 And none of this
00:09:39.020 was particularly unusual
00:09:40.020 in the industry,
00:09:40.760 as CNBC acknowledges
00:09:42.100 in that video.
00:09:43.040 The sale leaseback
00:09:44.100 was not a particularly
00:09:44.920 strange arrangement.
00:09:46.720 Plenty of companies do it
00:09:47.820 with or without
00:09:48.540 the involvement
00:09:49.100 of private equity.
00:09:50.180 Watch.
00:09:50.700 Red Lobster had to repay
00:09:51.700 the debt from a buyout
00:09:52.720 on top of rent.
00:09:54.200 In 2020,
00:09:55.120 Golden Gate Capital
00:09:55.860 sold its remaining
00:09:56.680 equity stake
00:09:57.420 in Red Lobster
00:09:58.140 to a consortium
00:09:59.500 comprised of publicly traded
00:10:00.980 seafood supplier
00:10:01.840 Thai Union,
00:10:02.900 who already had
00:10:03.640 a 25% stake in the chain.
00:10:05.800 At the time,
00:10:07.000 Red Lobster had a $380 million
00:10:08.880 loan that was due
00:10:09.900 summer 2021.
00:10:11.440 It later refinanced,
00:10:12.960 but pandemic restrictions
00:10:14.060 and rising interest rates
00:10:15.320 further contributed
00:10:16.120 to the seafood chain's
00:10:17.120 downfall.
00:10:18.060 In May 2024,
00:10:19.720 the month it filed
00:10:20.340 for bankruptcy,
00:10:21.520 almost half of its bills
00:10:22.460 were at least 91 days late,
00:10:24.060 according to CreditSafe.
00:10:25.000 There are a lot
00:10:26.160 of moving parts.
00:10:27.220 There are a lot
00:10:27.960 of pieces to the puzzle.
00:10:29.920 It is not just
00:10:30.940 black and white
00:10:31.720 that sale leasebacks
00:10:32.720 always, always
00:10:34.140 result in problems,
00:10:36.100 but they often do.
00:10:38.200 So Red Lobster
00:10:39.040 was really in a vise.
00:10:41.800 And that is,
00:10:43.520 I think,
00:10:43.980 central to the reason
00:10:45.540 why it failed.
00:10:46.880 It's important to note
00:10:47.760 that there are also cases
00:10:48.820 where a company
00:10:49.400 will sell its real estate
00:10:50.420 in a sale leaseback deal
00:10:51.880 without the backing
00:10:53.140 of private equity.
00:10:54.500 Burger chain Red Robin,
00:10:55.600 for example,
00:10:56.680 sold nearly 30 restaurants
00:10:57.980 for $84 million
00:10:59.040 using the strategy
00:11:00.340 over the course
00:11:01.020 of three deals
00:11:01.780 as part of a turnaround plan.
00:11:03.520 So this is the reality
00:11:04.280 of what happened
00:11:04.820 to Red Lobster
00:11:05.380 and many companies like it.
00:11:07.060 It was a struggling company.
00:11:08.700 COVID lockdowns hit.
00:11:10.380 Interest rates increased.
00:11:12.100 Competition went up.
00:11:13.840 Everything that could
00:11:14.500 have gone wrong
00:11:15.200 in the end
00:11:15.720 did go wrong.
00:11:17.480 And against this backdrop,
00:11:18.860 a private equity company
00:11:19.940 took over,
00:11:20.820 executed a very risky
00:11:21.940 all-or-nothing strategy
00:11:23.080 called a sale
00:11:23.900 leaseback
00:11:24.380 in order to recoup
00:11:25.720 some of the investment
00:11:26.480 and due to very unfortunate
00:11:28.260 economic conditions,
00:11:29.440 ultimately made
00:11:30.140 an already terrible situation
00:11:31.400 even worse.
00:11:32.600 So here's the key point.
00:11:34.660 Private equity companies
00:11:35.720 and major corporations
00:11:36.760 are not going to
00:11:37.720 intentionally destroy
00:11:38.840 their own investments
00:11:39.760 just from a business standpoint
00:11:41.420 that makes no sense,
00:11:42.340 but they are doing their best
00:11:43.600 to degrade quality
00:11:44.960 as low as it can possibly go
00:11:47.360 before too many consumers
00:11:49.120 notice and flee the brand.
00:11:50.560 So that is happening.
00:11:52.480 They're trying to find
00:11:53.540 that sweet spot
00:11:54.440 because the goal
00:11:55.920 of private equity
00:11:56.640 is to expand the brand
00:11:58.340 as much as they possibly can.
00:12:00.000 And when you're scaling up,
00:12:01.180 every dollar that you save
00:12:02.700 is very important.
00:12:03.800 Now, one issue
00:12:04.320 with this approach
00:12:04.860 is that in many cases,
00:12:06.760 private equity companies
00:12:07.720 and large conglomerates
00:12:08.780 don't really understand
00:12:10.580 or appreciate
00:12:11.240 their own products.
00:12:12.900 After all,
00:12:13.620 there are large institutions
00:12:14.540 that own a large portfolio.
00:12:16.940 Take Jimmy John's, for example.
00:12:18.480 They had an owner
00:12:19.040 named Jimmy John,
00:12:20.380 it was his name,
00:12:20.980 who was obsessed with sandwiches
00:12:22.120 to an almost pathological degree.
00:12:24.460 And when you got a guy
00:12:25.120 who owns the place
00:12:25.920 and he loves what he does
00:12:27.380 and he loves the product,
00:12:28.720 you're going to end up
00:12:29.260 with a good product.
00:12:30.140 But then private equity took over
00:12:31.560 and their primary interest
00:12:33.560 was cutting costs
00:12:34.560 and pushing out
00:12:35.200 all kinds of marketing gimmicks
00:12:36.860 and ridiculous sandwiches
00:12:38.680 like the Pickle Witch, 0.96
00:12:40.560 which is an abomination
00:12:41.500 that are intended to go viral.
00:12:44.020 You know,
00:12:44.240 and if you've used their app,
00:12:45.540 you know exactly
00:12:46.280 what I'm talking about.
00:12:47.160 They've made a simple sandwich
00:12:48.400 as tacky and annoying
00:12:49.820 as they possibly can.
00:12:51.720 And, you know,
00:12:53.140 it might be getting them,
00:12:54.040 it probably is getting them
00:12:54.980 more sales
00:12:55.740 because that is ultimately
00:12:56.960 when the private equity companies
00:12:57.960 come in,
00:12:58.480 they don't want to destroy the business.
00:12:59.660 They want to,
00:13:00.020 they just want to sell more.
00:13:01.080 They want to make more money.
00:13:02.320 The problem is that
00:13:02.800 that's all they care about
00:13:04.020 is just making more money.
00:13:05.040 They don't care about
00:13:05.460 the quality of the product.
00:13:07.440 And so in this case,
00:13:08.020 it's destroying the company
00:13:09.060 or at least ruining their image
00:13:11.020 in the eyes of millions
00:13:11.840 of consumers.
00:13:12.700 So the bottom line
00:13:13.840 might be fine,
00:13:14.680 but the quality
00:13:16.040 of the product
00:13:16.800 has gone down.
00:13:19.040 Now, again,
00:13:19.360 it's not that private equity
00:13:20.260 wants to destroy
00:13:21.420 Jimmy John's.
00:13:23.360 Rourke Capital
00:13:24.300 spent billions of dollars
00:13:25.760 on it.
00:13:26.520 So there's no reason
00:13:27.660 to ruin the brand
00:13:28.420 on purpose,
00:13:28.960 but at some level
00:13:30.120 they can't help themselves.
00:13:32.060 They're overstaffed
00:13:33.040 with consultants
00:13:33.660 and analysts
00:13:34.280 and eventually
00:13:35.060 that becomes very apparent.
00:13:36.680 People keep
00:13:37.180 buying the sandwiches
00:13:38.520 in large numbers,
00:13:39.380 but more discerning
00:13:41.120 customers are turned off
00:13:42.380 and then they complain
00:13:43.400 on the internet
00:13:43.820 like I'm doing right now,
00:13:44.920 but most people
00:13:45.980 still buy the product.
00:13:47.520 Now, another factor
00:13:48.180 which isn't talked
00:13:48.740 about nearly enough
00:13:49.400 is that the people
00:13:50.380 who are working
00:13:51.600 in fast food restaurants
00:13:53.100 like Jimmy John's
00:13:55.440 usually are not
00:13:56.520 high school students anymore.
00:13:58.320 You know,
00:13:58.540 that used to be the case,
00:14:00.660 but now it's not
00:14:02.320 a first job
00:14:03.360 for kids
00:14:03.900 who are eager
00:14:04.320 to work
00:14:04.920 for their first paycheck.
00:14:06.200 Increasingly,
00:14:06.680 these jobs
00:14:07.080 are occupied
00:14:07.580 by adult drug addicts.
00:14:10.160 Now, ask anyone
00:14:10.940 in the industry
00:14:11.660 and they'll tell you
00:14:12.560 the same thing.
00:14:13.380 According to the
00:14:13.880 Substance Abuse
00:14:14.640 and Mental Health
00:14:15.240 Services Administration,
00:14:16.820 20% of food service workers
00:14:18.700 reported using illegal drugs
00:14:20.280 within the past month.
00:14:21.720 17% have a substance
00:14:23.160 abuse disorder.
00:14:24.420 12% reported binge drinking
00:14:26.180 in the past month.
00:14:26.940 So, we're not talking
00:14:27.800 about someone who,
00:14:28.520 you know,
00:14:28.740 smokes a blunt
00:14:29.340 every now and then,
00:14:30.040 which you shouldn't
00:14:30.820 do that either,
00:14:31.320 but we're not talking
00:14:31.880 about that.
00:14:32.080 We're talking about
00:14:32.440 hardcore drug abusers.
00:14:33.960 And these numbers
00:14:34.400 have gotten much worse
00:14:35.780 in recent years
00:14:36.360 post-COVID.
00:14:37.440 According to Quest Diagnostics,
00:14:39.020 quote,
00:14:39.200 substance abuse
00:14:40.320 soared last year
00:14:41.140 among restaurant
00:14:41.820 and hotel employees
00:14:42.660 with a proportion
00:14:43.340 of workers failing
00:14:44.240 drug tests
00:14:44.740 jumping to 12.9%.
00:14:46.680 Marijuana use
00:14:47.940 increased sharply
00:14:48.960 with 17.3%.
00:14:50.600 More hospitality workers
00:14:52.380 testing positive
00:14:53.260 for THC.
00:14:54.720 Now, not that it really
00:14:55.420 needs to be said,
00:14:56.160 but when your fast food
00:14:57.580 worker or line cook
00:14:58.780 is high and drunk,
00:15:00.260 he's probably not
00:15:01.300 going to produce
00:15:01.840 the highest quality
00:15:02.780 sandwich.
00:15:03.860 And that's what
00:15:04.200 we're getting.
00:15:05.100 Now, in the early 1980s,
00:15:06.160 something like 60%
00:15:07.080 of teenagers
00:15:07.680 were employed
00:15:08.480 and they were
00:15:09.740 doing these kinds
00:15:10.400 of jobs.
00:15:10.920 Now, that number
00:15:11.420 is under 35%.
00:15:13.000 What's happened
00:15:13.860 is that especially
00:15:14.480 with the surge
00:15:15.400 in foreign migration
00:15:16.360 into this country,
00:15:17.160 much of it illegal,
00:15:18.380 young people are being 1.00
00:15:19.200 pushed out of the workforce.
00:15:20.260 They're being replaced
00:15:20.860 by migrants,
00:15:23.620 drug addicts,
00:15:24.600 and the restaurant's
00:15:25.340 owners will happily
00:15:26.020 hire them
00:15:26.500 because they're probably
00:15:28.020 not going to leave
00:15:28.540 for college anytime soon.
00:15:30.300 And frankly,
00:15:30.880 the restaurant
00:15:31.320 may not have
00:15:32.520 a better option anyway.
00:15:33.520 And as long
00:15:35.100 as they can
00:15:35.740 get over
00:15:38.340 the very low bar
00:15:39.220 to just churn out
00:15:40.180 the slop,
00:15:40.820 that's all that matters.
00:15:42.000 Keeps the money
00:15:42.680 coming in.
00:15:43.560 And crucially,
00:15:44.220 customers don't usually
00:15:45.080 make a big deal
00:15:45.780 out of it.
00:15:46.600 Americans have 0.78
00:15:47.580 insanely low standards
00:15:49.240 at the moment.
00:15:50.720 We've been conditioned
00:15:51.860 to accept mediocrity
00:15:54.480 everywhere,
00:15:55.800 especially since COVID.
00:15:56.940 But this was a trend
00:15:57.760 that goes back
00:15:59.380 much further
00:15:59.900 than COVID.
00:16:00.320 Think about air travel,
00:16:02.000 streaming services,
00:16:03.980 really anything.
00:16:05.140 Everything's become
00:16:05.920 lower quality in tandem.
00:16:07.980 And as a factual matter,
00:16:09.120 rather than
00:16:09.820 stop spending our money
00:16:11.400 on these services,
00:16:12.260 millions of Americans
00:16:12.940 have continued to do so.
00:16:14.620 And the reasons for that
00:16:16.480 are actually
00:16:16.940 somewhat complicated.
00:16:18.220 So let's return
00:16:18.680 to my original complaint,
00:16:19.600 which is that a lot of food,
00:16:21.120 including pizza,
00:16:22.240 now tastes the same.
00:16:24.160 It's all gotten worse,
00:16:25.720 and it's something
00:16:26.300 that every living person
00:16:27.400 has noticed.
00:16:28.620 It doesn't matter
00:16:29.200 where I get my pizza,
00:16:30.140 whether it's the supermarket,
00:16:31.440 Papa John's,
00:16:31.960 anywhere else.
00:16:32.860 This is, you know,
00:16:33.800 this is an issue
00:16:34.660 probably can't be blamed
00:16:35.780 on marijuana use.
00:16:36.760 Every single employee
00:16:37.520 who makes a pizza
00:16:38.260 everywhere in the country
00:16:39.120 can't be high
00:16:40.140 at the same time.
00:16:40.960 So what's actually
00:16:42.120 going on here?
00:16:43.020 If the problem
00:16:43.500 isn't capitalism per se,
00:16:45.120 then what is the problem?
00:16:46.420 Well, as it turns out,
00:16:47.600 a single cheese company
00:16:48.640 called Leprino Foods
00:16:49.860 controls 85%
00:16:51.080 of the pizza cheese market.
00:16:52.460 To be clear,
00:16:53.320 that's not the cheese pizza market.
00:16:54.660 It's the market for cheese
00:16:55.700 that goes on the pizza.
00:16:57.140 Leprino's based in Denver,
00:16:58.960 and they supply
00:16:59.560 pretty much every pizza place
00:17:00.840 from Pizza Hut
00:17:01.400 to Domino's
00:17:02.060 to Papa John's.
00:17:03.220 In other words,
00:17:03.600 Leprino is like
00:17:04.600 the Willy Wonka
00:17:05.660 of cheese.
00:17:06.780 You never see
00:17:07.200 in the guy's face,
00:17:08.000 but his product
00:17:08.720 is everywhere.
00:17:09.300 You can't escape it.
00:17:10.020 Whether you're ordering
00:17:10.560 delivery from a major chain
00:17:11.940 or buying a frozen pizza
00:17:13.000 at the supermarket,
00:17:13.840 the base core ingredient
00:17:15.000 of your pizza,
00:17:16.040 one way or another,
00:17:16.660 is going to come
00:17:17.220 from exactly the same place.
00:17:18.760 So how did Leprino
00:17:19.380 achieve this dominance?
00:17:20.440 Are they somehow
00:17:20.940 the only people
00:17:21.620 in the entire country
00:17:22.260 who know how to make cheese?
00:17:23.420 If you look into it,
00:17:24.180 you'll find that actually
00:17:24.940 Leprino's dominance
00:17:25.780 is the result of patents.
00:17:27.160 Lots and lots of patents.
00:17:28.980 You might not think
00:17:29.520 that cheese is the kind
00:17:30.200 of thing that you could patent,
00:17:31.260 but you'd be wrong.
00:17:32.280 Specifically,
00:17:32.700 Leprino Foods
00:17:33.380 holds more than 50 patents
00:17:35.100 related to manufacturing cheese.
00:17:37.780 And one of these patents,
00:17:38.600 for example,
00:17:39.500 describes the step
00:17:41.060 of converting
00:17:41.600 at least a portion
00:17:42.340 of protein
00:17:42.880 containing starting milk
00:17:44.040 into discrete curd particles
00:17:45.960 and forming the curd particles
00:17:47.900 into a cheese precursor.
00:17:49.740 Some of the most famous patents
00:17:50.880 allow for the creation
00:17:51.720 of cheese
00:17:52.160 in a continuous
00:17:52.880 high-speed stream,
00:17:54.300 which greatly increases
00:17:55.800 volume production
00:17:56.680 while retaining consistency.
00:17:58.440 They also patented
00:17:58.880 a method
00:17:59.320 for quick-freezing cheese
00:18:00.620 as soon as it was produced,
00:18:01.840 which prevents cheese
00:18:02.920 from aging prematurely.
00:18:04.400 Very quickly,
00:18:05.060 pizza places realized
00:18:06.000 that the frozen cheese
00:18:07.680 was more viable
00:18:08.340 for a longer period of time
00:18:09.600 than anything
00:18:10.500 they could buy fresh,
00:18:11.360 even though it doesn't
00:18:11.920 taste as good.
00:18:12.880 It doesn't taste fresh
00:18:13.780 because it's not,
00:18:14.680 but it's more viable
00:18:15.420 and it's more profitable.
00:18:16.760 And it was also
00:18:17.660 more consistent
00:18:19.040 from location to location,
00:18:20.100 which is particularly important
00:18:20.880 for a national brand.
00:18:21.840 So because Leprino
00:18:22.560 made logistics easy,
00:18:23.660 everybody just kind of
00:18:24.960 went with it.
00:18:26.080 The decision had nothing
00:18:26.780 to do with the quality
00:18:27.540 of the cheese.
00:18:28.020 It was about the performance
00:18:28.940 of the cheese.
00:18:29.780 And while Leprino
00:18:30.760 does provide slightly
00:18:31.860 different cheese blends
00:18:32.780 to different customers
00:18:33.680 as a way of making you think
00:18:35.340 that Papa John's cheese
00:18:36.320 is different from the cheese
00:18:37.260 you get at Domino's,
00:18:38.220 really it's coming
00:18:38.800 from the same place
00:18:39.540 with the same general methods.
00:18:41.960 You know,
00:18:42.060 it's sort of like how
00:18:42.880 if you buy eyeglasses,
00:18:44.740 whether they're designer frames
00:18:45.920 or not,
00:18:46.440 they're probably coming
00:18:47.140 from the exact same factory.
00:18:48.600 It's like the same thing.
00:18:50.180 But wait a minute,
00:18:50.640 you might say,
00:18:51.040 what's wrong with this arrangement?
00:18:52.200 It seems like efficiency.
00:18:53.480 If people weren't okay
00:18:55.060 with this arrangement,
00:18:55.780 if they insisted on
00:18:56.700 locally sourced cheese
00:18:57.740 on their pizza,
00:18:58.400 then Leprino's would
00:18:59.200 collapse overnight.
00:19:00.420 All their patents
00:19:01.040 would be worthless.
00:19:02.500 Local dairy farms
00:19:03.420 would see a major surge
00:19:04.520 in popularity.
00:19:05.180 Instead,
00:19:05.880 the opposite is happening.
00:19:07.280 In just the past year,
00:19:08.080 bankruptcies at local dairy farms
00:19:09.520 went up by more than 55%.
00:19:11.360 Meanwhile,
00:19:12.520 Leprino is growing
00:19:13.560 faster than ever.
00:19:15.220 Now,
00:19:15.360 the truth,
00:19:15.840 as uncomfortable
00:19:16.260 as it may be to admit,
00:19:17.560 is that this argument
00:19:18.420 has merit.
00:19:18.900 The fact is,
00:19:20.180 the vast majority
00:19:20.740 of consumers
00:19:21.320 have been conditioned
00:19:22.740 to a point
00:19:23.360 where we're okay
00:19:25.200 with eating slop
00:19:26.240 that's indistinguishable
00:19:27.740 from every other slop factory. 0.54
00:19:29.940 It's not just the pizza industry
00:19:31.400 that works like this.
00:19:32.200 Pretty much every restaurant
00:19:33.140 has realized the same thing.
00:19:34.820 That's what explains
00:19:35.560 the enormous popularity
00:19:36.440 of Cisco,
00:19:37.180 the world's largest
00:19:37.860 food distributor.
00:19:38.680 You probably noticed
00:19:39.260 like a giant Cisco truck
00:19:40.640 in the parking lot
00:19:41.380 of your favorite restaurant
00:19:42.240 at one point or another.
00:19:43.480 Along with U.S. Foods,
00:19:44.820 which Cisco recently
00:19:45.720 attempted to merge with,
00:19:47.320 Cisco is responsible
00:19:48.180 for a very large amount
00:19:49.560 of the food
00:19:50.220 that you see
00:19:50.760 on restaurant menus.
00:19:52.360 So if you order
00:19:52.940 mozzarella sticks,
00:19:53.820 for example,
00:19:54.860 it doesn't matter
00:19:55.400 if you're at Carrabba's
00:19:56.740 or Applebee's
00:19:57.420 or Chili's
00:19:58.180 or anywhere,
00:19:59.560 you're almost certainly
00:20:00.720 getting the same
00:20:02.380 reheated product
00:20:03.240 from the back
00:20:03.900 of the same Cisco truck.
00:20:06.200 And over the past decade,
00:20:07.220 Cisco's dominance
00:20:07.920 has only increased.
00:20:08.700 They've been on a buying spree,
00:20:10.880 snatching up
00:20:11.400 all their competitors.
00:20:12.440 Watch.
00:20:12.960 The scary thing about Cisco
00:20:14.000 was it didn't become
00:20:15.100 this giant
00:20:15.880 through organic growth,
00:20:17.020 but instead,
00:20:17.440 it became a giant
00:20:18.260 through relentless acquisitions
00:20:19.460 that went unchecked.
00:20:20.540 They've acquired
00:20:21.620 over 150 companies
00:20:23.500 to become
00:20:25.440 really one of the only
00:20:27.280 national broadline
00:20:29.100 distributors
00:20:29.620 for restaurants.
00:20:30.780 Now, Cisco doesn't disclose
00:20:31.780 how many restaurants
00:20:32.680 it serves,
00:20:33.400 but they do disclose
00:20:34.240 that they serve
00:20:34.820 around 730,000
00:20:36.400 customer locations,
00:20:37.880 which would imply,
00:20:39.280 if we're being very conservative
00:20:40.220 with our estimate,
00:20:41.040 that they provide food
00:20:41.920 to probably around
00:20:42.760 300,000 restaurants
00:20:44.140 at a minimum
00:20:44.620 since restaurants
00:20:46.020 make up most of their sales.
00:20:47.440 U.S. Foods, meanwhile,
00:20:48.820 serves at about
00:20:49.480 an estimated
00:20:50.240 150,000 restaurants.
00:20:51.940 To put that number
00:20:53.180 in context,
00:20:54.560 there are roughly
00:20:55.120 750,000 restaurants
00:20:56.840 total in the entire country.
00:20:59.240 So therefore,
00:20:59.820 assuming U.S. Foods
00:21:00.560 and Cisco
00:21:00.960 mainly serve
00:21:01.800 different restaurants,
00:21:02.960 more than half
00:21:03.980 of the restaurants
00:21:04.560 in the country
00:21:05.280 are getting prepackaged,
00:21:07.680 prepared food
00:21:08.560 from the same place
00:21:10.720 or one of the two
00:21:12.220 same places.
00:21:13.880 So if all the food
00:21:14.680 tastes the same everywhere,
00:21:15.920 it's because it is the same.
00:21:17.720 It's literally the same food.
00:21:19.500 But U.S. Foods and Cisco,
00:21:20.780 they aren't the only companies
00:21:21.820 that are pushing frozen foods.
00:21:23.140 It's easy to blame them,
00:21:24.300 and they're certainly responsible
00:21:25.480 for most of the phenomenon,
00:21:26.740 but they're not the only ones.
00:21:28.760 Consider what's happened
00:21:29.400 to Cracker Barrel.
00:21:30.540 You know,
00:21:30.740 they're not controlled
00:21:31.440 by a private equity company
00:21:32.560 for what it's worth.
00:21:33.300 They're a publicly traded corporation.
00:21:35.340 But Cracker Barrel,
00:21:36.200 as you may remember,
00:21:36.780 just undertook probably
00:21:37.660 the single most disastrous rebrand
00:21:39.480 in the modern history
00:21:40.260 of restaurants,
00:21:40.980 which they quickly reversed,
00:21:42.080 the female CEO,
00:21:43.140 a woman with three names
00:21:44.440 called Julie Fels Massino,
00:21:46.680 somehow was not fired
00:21:47.800 after the incident.
00:21:49.060 At the same time,
00:21:49.720 the rebrand wasn't actually
00:21:50.900 the biggest problem
00:21:51.540 facing Cracker Barrel.
00:21:52.520 For many years beforehand,
00:21:54.200 they'd seen declining sales
00:21:55.460 and relevance.
00:21:56.340 Why is that?
00:21:56.860 Well, after the rebrand
00:21:57.660 became national news,
00:21:59.360 one Cracker Barrel employee
00:22:00.740 explained.
00:22:02.360 Watch.
00:22:03.520 If you think what's happening
00:22:04.780 in the front of house
00:22:05.740 of Cracker Barrel is bad,
00:22:06.900 you should know that
00:22:07.540 what's happening behind the scenes
00:22:09.020 in the back
00:22:09.660 is even worse.
00:22:11.360 I worked at Cracker Barrel
00:22:12.180 for eight years as a cook,
00:22:14.100 and it's slowly gone downhill
00:22:16.940 with a rapid acceleration
00:22:18.440 in the past year.
00:22:20.440 Let's start with biscuits. 0.98
00:22:21.800 You can see here
00:22:22.620 they're frozen now.
00:22:25.140 What they used to do
00:22:26.400 is I used to make
00:22:27.160 these pans of biscuits
00:22:28.280 every day
00:22:29.080 for like an hour
00:22:31.240 is how long they would last
00:22:32.420 because we went through them.
00:22:34.180 And they would be hot
00:22:35.680 and fresh
00:22:36.200 straight out of the oven
00:22:37.060 for the guests.
00:22:37.720 and now
00:22:38.460 they freeze them
00:22:40.540 for days ahead of time.
00:22:42.540 So what you could be getting
00:22:43.500 is days old
00:22:44.400 and they don't
00:22:45.140 they just put them
00:22:46.500 in a warmer
00:22:47.040 for about 40 minutes
00:22:48.620 and that's what you're getting.
00:22:49.960 And that's why
00:22:50.420 they look like this now
00:22:51.840 instead of those nice big
00:22:53.140 thick fluffy biscuits
00:22:54.840 with butter smeared on top.
00:22:56.480 No, you're getting frozen nothing.
00:22:59.160 And now they cook
00:23:00.220 eight to twelve
00:23:01.240 to fifteen a day
00:23:02.980 and then bag them up
00:23:04.240 like this for you
00:23:05.460 and microwave it.
00:23:06.780 Just a nice
00:23:07.540 microplastic piece of meat.
00:23:10.740 That's so gross.
00:23:12.220 So you can't blame
00:23:12.860 Cisco or U.S. Foods
00:23:13.920 for this.
00:23:14.380 He didn't say
00:23:14.760 they're loading all the food
00:23:15.780 from a truck
00:23:16.300 and reheating it.
00:23:17.080 He says they're
00:23:17.680 cooking it in-house
00:23:18.620 and then reheating it
00:23:20.340 several days later.
00:23:21.460 And this is not
00:23:22.160 a private equity thing.
00:23:23.160 They don't own Cracker Barrel.
00:23:24.220 So who's actually responsible?
00:23:27.140 Why did Cracker Barrel
00:23:27.920 like so many other restaurants
00:23:29.120 switch from preparing
00:23:30.080 fresh meals
00:23:30.860 to reheating
00:23:31.840 frozen pre-packaged dinners?
00:23:34.300 This is the main factor
00:23:35.820 causing the quality of food
00:23:37.000 to decline everywhere.
00:23:38.420 This is it.
00:23:39.380 Nothing is fresh.
00:23:40.740 You're just eating
00:23:41.460 glorified TV dinners
00:23:42.960 almost everywhere you go.
00:23:45.160 And it wasn't always like this
00:23:46.700 but now it is.
00:23:48.660 Why is that?
00:23:49.880 Well the only explanation
00:23:50.680 that makes sense
00:23:51.280 is that from the customer
00:23:52.320 service reps
00:23:53.140 behind the counter
00:23:53.860 all the way up
00:23:54.400 to the ownership
00:23:54.940 from at every level now
00:23:57.240 when you go to these places
00:23:58.260 there is not anybody involved
00:24:00.800 at any level
00:24:01.900 who cares
00:24:03.180 what the food tastes like.
00:24:05.800 The CEO doesn't care.
00:24:07.720 If a private equity firm
00:24:08.760 owns the place
00:24:09.260 they don't really care
00:24:10.200 about the quality
00:24:10.860 of the food.
00:24:11.760 The employees
00:24:12.420 who are coming in
00:24:13.240 most of them
00:24:14.600 they don't care.
00:24:16.200 And in a lot of cases
00:24:16.920 the customers don't care either
00:24:18.140 because they keep eating it.
00:24:20.140 They're keeping these companies
00:24:21.040 in business
00:24:21.760 by purchasing
00:24:22.560 their slop.
00:24:24.460 And this part of the story
00:24:25.520 is indeed a new phenomenon.
00:24:26.880 In the recent past
00:24:27.840 women like Julie Fels-Masino 1.00
00:24:29.280 were not put in charge
00:24:31.140 of businesses
00:24:31.700 they didn't understand.
00:24:32.840 They weren't given
00:24:33.360 the opportunity
00:24:33.820 to destroy brands
00:24:34.880 like Budweiser
00:24:35.700 or Cracker Barrel.
00:24:37.380 But that's changed now.
00:24:39.520 Incompetent women like this 1.00
00:24:40.600 are now rising
00:24:41.220 to the highest levels
00:24:42.000 of the food industry
00:24:42.740 solely because of their gender. 0.85
00:24:45.260 And meanwhile
00:24:45.640 millions of people
00:24:46.460 have been badgered
00:24:47.640 by the media
00:24:48.280 by the HR departments
00:24:49.580 by declining standards
00:24:50.960 of living
00:24:51.380 into accepting mediocrity.
00:24:54.640 That's why everybody
00:24:55.220 can sense that
00:24:56.000 our general quality
00:24:56.860 of life is declining
00:24:57.880 in seemingly small ways
00:24:59.220 all over the place.
00:25:00.600 It adds up.
00:25:02.160 You know
00:25:02.320 your sandwich is garbage
00:25:03.360 for the same reason
00:25:04.180 that most streaming shows
00:25:05.220 are garbage
00:25:05.680 which is the same reason
00:25:06.620 most universities
00:25:07.380 are garbage
00:25:07.920 and so on and so on
00:25:08.860 and so on.
00:25:09.760 People who tolerate
00:25:10.600 mediocrity
00:25:11.220 are keeping these restaurants
00:25:12.840 and private equity
00:25:13.500 companies in business.
00:25:14.940 They're paying the salaries
00:25:16.140 of the CEO
00:25:16.860 of Cracker Barrel
00:25:17.580 and they're making
00:25:18.760 Cisco
00:25:19.300 the largest distributor
00:25:20.600 of food in the world.
00:25:22.000 We're doing this
00:25:22.580 for no discernible reason
00:25:23.580 by the way.
00:25:24.360 I'm just as guilty
00:25:25.020 but I don't need
00:25:26.520 a sandwich
00:25:26.940 from Subway
00:25:28.040 or from Jimmy John's.
00:25:30.680 Most of that could be
00:25:31.300 you could do that at home
00:25:32.180 for a fraction of the price.
00:25:33.900 You can make
00:25:34.160 a lot of this food now
00:25:35.580 you can make at home
00:25:36.500 and it will be better
00:25:37.840 and cheaper.
00:25:39.000 So we don't need
00:25:39.800 to abolish capitalism
00:25:40.880 to stop this long-standing
00:25:42.480 humiliating decay.
00:25:44.200 We can adopt
00:25:44.980 some standards.
00:25:46.520 We can stop
00:25:47.100 wasting our money
00:25:48.300 in exchange
00:25:48.900 for slop
00:25:50.020 from Subway
00:25:50.620 which is owned
00:25:51.900 by the same
00:25:52.340 private equity company
00:25:53.200 as about a dozen
00:25:53.920 other brands.
00:25:55.300 We can choose
00:25:56.060 to withhold our money
00:25:56.980 until we get
00:25:57.460 quality in return.
00:25:59.120 It's actually not
00:25:59.660 anywhere near
00:26:00.260 as difficult
00:26:00.700 as it sounds.
00:26:02.040 Yes,
00:26:02.300 private equity companies
00:26:03.200 and CEOs
00:26:03.780 and big kuklamlurits 0.97
00:26:04.900 they want your money
00:26:06.060 but if you want
00:26:07.320 restaurants to be
00:26:08.080 worth the trip
00:26:08.720 and if you want
00:26:09.520 your pizza
00:26:09.880 to taste somewhat
00:26:10.680 distinct from
00:26:11.400 every other pizza
00:26:12.520 then for the
00:26:13.840 foreseeable future
00:26:14.540 your only option
00:26:15.820 is to withhold it.
00:26:20.940 Rinse takes your laundry
00:26:22.240 and hand delivers it
00:26:23.220 to your door
00:26:23.740 expertly cleaned
00:26:24.960 and folded
00:26:25.400 so you could take
00:26:26.420 the time once spent
00:26:27.280 folding and sorting
00:26:28.360 and waiting
00:26:28.900 to finally pursue
00:26:30.000 a whole new version
00:26:31.040 of you
00:26:31.380 like tea time you
00:26:32.860 or this tea time you
00:26:36.080 or even this tea time you
00:26:39.500 said you hear about Dave
00:26:40.740 or even tea time
00:26:41.860 tea time tea time you
00:26:43.200 so update on Dave
00:26:46.360 it's up to you
00:26:47.580 we'll take the laundry
00:26:48.820 rinse
00:26:49.640 it's time to be great