00:00:26.440But as it turns out, you don't really need any buy-in from the public in order to force this plan down their throats.
00:00:34.020You can tell customers that they're buying something, and you can clarify explicitly that they're purchasing it and not renting it.
00:00:42.400And then one day, you can simply remove the product from their homes, and you don't even have to offer them a refund or anything.
00:00:49.080This is one of the more important stories that isn't getting a lot of mainstream attention, but it's a very important sign of where things are going.
00:00:55.480Tens of thousands of people in the UK and Europe who purchased digital content on Sony's PlayStation Store, which sells games, movies and television shows, recently received the following notification in their inbox.
00:01:09.260And here it is, quote, from September 1st, 2026, due to our content licensing agreements, you will no longer be able to access your previously purchased content from Studio Canal and it will be removed from your video library.
00:01:37.420To be clear, customers navigated to the store page for various movies and television shows, and they had an option.
00:01:44.180They could rent a movie, which they'd have to view within a month, or they could spend more money and, quote, purchase it.
00:01:51.180What's being deleted from their accounts are the purchases, including films like Apocalypse Now, Evil Dead, Highlander, Hot Fuzz, Paddington, Rambo, First Blood, as well as First Blood Part 2, RoboCop, Sharknado, Terminator 2, Judgment Day.
00:02:07.240Several television shows will also be removed, including American God Season 1 and Below the Surface Season 1.
00:02:13.440A couple of years ago, a similar purge nearly took place.
00:02:16.060This is from Business Insider back in 2023.
00:02:18.740quote, Sony is removing hundreds of Discovery titles from users' video libraries that they
00:02:25.340already purchased. Users who bought any of the hundreds of listed programs will no longer be
00:02:31.000able to access the content as of December 31st, according to a legal notice posted by the company.
00:02:36.460Due to our content licensing arrangements with content providers, you will no longer be able
00:02:40.960to watch any of your previously purchased Discovery content, and the content will be
00:02:45.240removed from your video library, according to the note. In that case, Sony eventually signed
00:02:50.820new license arrangements that restored access to this content, but the point was made. Even when
00:02:57.220you purchase something online, you don't actually own it. You're at the mercy of whatever license
00:03:02.760you're agreeing to, which is 5,000 pages long and which no one will ever read. Indeed, just a few
00:03:09.320years later, Sony has said that it will begin removing digital purchases from everybody's
00:03:13.580account. Now, for now, these purges are unique to Sony, but every single online service that
00:03:19.740sells movies and television shows works the exact same way. I looked up the terms of service on
00:03:25.580Amazon Prime Video, for example. This is another service that says you can buy movies instead of
00:03:30.800just renting them. But when you read the fine print on the website, here's what you find.
00:03:36.520Quote, availability of purchased digital content. Purchased digital content will generally continue
00:03:41.980to be available to you for download or streaming from the service as applicable, but may become
00:03:47.380unavailable due to potential content provider licensing restrictions or for other reasons,
00:03:52.420and Amazon will not be liable to you if purchased digital content becomes unavailable for further
00:03:57.460download or streaming. This should obviously be disclosed to everybody on the actual store page.
00:04:03.440Instead, it's buried in the fine print. So they're lying about what they're selling you. They're
00:04:08.880lying about what you actually own. In response, maybe you're thinking, well, it's just movies
00:04:13.900and television shows. They're not that important, which is true. But this general philosophy,
00:04:19.740the idea that you don't own something even after you've paid for it, obviously is not
00:04:26.160restricted to entertainment. This is just a symptom of a larger problem. As you've probably
00:04:31.440noticed, it's infecting pretty much every industry. For example, even if you generally
00:04:37.340tune-out stories about corporate greed and the rising cost of living, this was a pretty
00:04:43.460unbelievable development that you probably remember. The automaker BMW announced a few
00:04:48.400years ago that it would begin charging customers a monthly subscription fee to use the heated seats
00:04:54.080that were already installed in their cars. The idea was that BMW's production lines
00:05:00.140would be simplified rather than having to make one batch of cars with heated seats and another
00:05:05.320without for every available paint color. And while you can make the argument this arrangement
00:05:10.420was more economical for BMW, the problem is that customers never saw any cost savings as a result
00:05:15.300of the change. BMW didn't lower the prices on all of their new cars by $1,000 or something
00:05:20.060because of their new streamlined production lines. And therefore, the subscription fee
00:05:24.660went over about as well as you'd expect. There were endless news reports about it,
00:05:30.060uh like this one which led to a lot of outrage watch if you buy a car that has heated seats
00:05:36.620you'd expect to be able to use them on a cold morning right well some bmw owners
00:05:41.500now have to pay more for that option bmw recently rolled out subscription plans to overseas
00:05:49.740that require owners to pay a monthly fee for heated front seats the seats are already installed
00:05:55.740in the cars, yet owners still have to pay $18 a month to use them, or they can shell out $450
00:06:01.980for a lifetime subscription. Now, it might seem easy to understand why people rebelled against
00:06:07.900this, but if you think about it, there's some nuance to the reaction. There's a very popular
00:06:13.700commentator in the do-it-yourself community named Louis Rossman, who did a good job summarizing the
00:06:19.860reason for the outrage here. Rossman's point was, you know, it's one thing if the subscription fee
00:06:24.680unlock some kind of advanced technology like self-driving or auto parking that the customers
00:06:31.300couldn't realistically implement on their own. People can tolerate that, and people do tolerate
00:06:37.000it all the time. Tesla is the prime example, but BMW is doing something very different
00:06:42.140and much more rudimentary. They were charging customers to send voltage to a transistor,
00:06:48.720which is the most basic thing imaginable. It's something that a customer could hardwire on
00:06:53.820their own in about 10 minutes, assuming the car didn't use software to lock them out, which it
00:06:58.180probably would. And that's why BMW's decision really infuriated people. You know, with cable
00:07:04.400or Netflix, your subscription fee at least unlocks content that you couldn't easily create on your
00:07:09.340own. But BMW subscription for heated seats didn't feel any different from, say, a subscription to
00:07:15.040lower your car windows or a subscription to spin your wheels really fast. So very quickly, the
00:07:21.880outrage forced BMW to backtrack. They announced that they would stop charging a fee for heated
00:07:26.480seats, but executives at BMW made it clear that they didn't fully understand the reason that they
00:07:32.860had angered so many people. This is from Edmunds, quote, BMW board members, board member for sales
00:07:38.780and marketing, Pieter Noda, said, what we won't do anymore is offer seat heating by a monthly
00:07:45.820subscription. The heated seat subscription was reportedly going to cost buyers $18 a month,
00:07:50.640but Noda said BMW buyers feel that they paid double for the feature before insisting that
00:07:55.820isn't true. However, he acknowledged that perception is reality. While heated seats are
00:08:00.140out, other aspects of the brand's relatively new subscription model are not.
00:08:05.660Well, it's just about the worst possible response BMW could have given. He's accusing customers of
00:08:10.460being stupid because they thought they were paying double. And then he says that, well,1.00
00:08:15.320even though they're stupid, they're still our customers and, you know, we got to make them1.00
00:08:18.780happy. Therefore, we're going to keep charging them subscriptions for basic built-in features0.99
00:08:23.400of their cars, just not the heated seats anymore. And indeed, he wasn't kidding. This is a quote
00:08:29.640from a BMW spokesperson from the outlet Motor One, several years after the drama over the heated
00:08:36.100seats. Quote, adaptive suspension is available through the Connected Drive store in the U.S.,
00:08:41.180but a subscription isn't required. It's still available as a factory option, but through the
00:08:46.220store, it can be added to certain cars that weren't optioned that way originally. Customers can try it
00:08:51.640out for a month at no charge, and if they like it, they can opt for a monthly or yearly subscription
00:08:57.020if they wish, or simply buy it outright for a one-time $500 charge. To be clear, a monthly
00:09:02.920subscription isn't required to use the feature. So you're going to be charged $27 a month or a $500
00:09:10.020one-time fee if you want to use your adaptive suspension, but whatever you do, don't call it
00:09:17.580a subscription. They say it's not a subscription because you can pay a bunch of money up front
00:09:22.900to own the feature indefinitely. First of all, this is exactly what they were doing with the
00:09:29.360heated seats. It's the exact same policy complete with the buyout option, only this time they're
00:09:34.520being more careful to avoid bad PR by saying again and again that no subscription is required.
00:09:40.020But more importantly, no, you don't actually own that feature at all in any meaningful sense, even once you complete the purchase.
00:09:46.600If your car is totaled, the feature won't transfer to a new BMW, and your insurance company isn't going to pay you $500 for it, in all likelihood.
00:09:56.440For centuries, John Milton's Paradise Lost has been considered one of the great works of literature,
00:10:01.260a Christian epic that wrestles with timeless questions about temptation, freedom, pride, and God's relationship with mankind.
00:10:08.080In one of its most famous lines, Satan declares,
00:10:10.780better to reign in hell than serve in heaven.
00:10:12.700It's a line that cuts to the heart of rebellion,
00:10:14.800and Milton's response to it is one of the most powerful in all of Western literature.
00:10:18.740That's why Hillsdale College offers a free online course on Paradise Lost,
00:12:11.580What Sony and BMW are doing or attempting to do is not unique.
00:12:15.960They're just a couple of prominent examples of a phenomenon
00:12:19.120that we're all familiar with at this point.
00:12:21.940We're living in an era where increasingly we don't own anything and we have no real legal rights to products that we're paying for.
00:12:31.040You can buy a $2,500 bike from Peloton, but it's basically useless unless you pay for an all access membership, which costs $50 a month.
00:12:39.000You don't get your live classes or your workout library or your fitness progress or any of the interactive features that supposedly make the bike worthwhile.
00:12:46.560You can buy a $200 digital wall calendar off Amazon, complete with smartphone integration so that all of your family's events are prominently displayed in real time on the refrigerator.
00:12:56.620But for the privilege of updating this calendar, you can expect to pay an annual fee of around $95 a year.
00:13:03.280Yes, calendars now cost $200 plus $100 a year.
00:15:25.860Then there's an even more egregious Ford security package,
00:15:29.020which is available on new F-150s, Mustangs, and Expeditions.
00:15:32.300For the low price of $8 a month or $80 a year,
00:15:36.220You'll get push notifications on your phone if somebody tries to force your door open or if the car's GPS location changes when the engine is off, meaning your truck is getting towed or maybe dismantled on the side of the road.
00:15:47.920But one of the most important features in this monthly subscription plan is called Start Inhibit.
00:15:54.160So this is a feature that, according to Ford, quote, lets you respond quickly by remotely locking down your vehicle from being started, even if an authorized key is detected nearby.
00:16:07.020And the point of this feature is to prevent so-called relay attacks, like the one that you're seeing on your screen right now.
00:16:14.860And in a relay attack, a thief walks up to your front door or the side of your house with a large signal booster.
00:16:22.620And normally, your key fob only unlocks your car if you're within a couple of feet of the vehicle.
00:16:27.000But the signal booster tricks your car into thinking that the key fob is right next to the door.
00:16:32.420The thieves then unlock the car, start the push-button ignition, and they drive off before you realize what's happened.
00:16:38.780Now, with the Ford security plan, the start inhibit will stop this kind of attack.
00:16:44.560it will prevent anyone from starting the car with the fob unless the start inhibit option is disabled
00:16:51.120in your Ford app. So in other words, Ford wants to charge you a monthly fee in order to correct
00:16:58.040a security vulnerability that they have built into every single one of their vehicles.
00:17:04.260So instead of allowing you to, say, require a pin to be entered before your truck will start,
00:17:09.240for demands that you pay them $80 a year to enable this feature within the app.
00:17:15.360Oh, you have to select start inhibit every time you park the car, which is, you know,
00:17:19.840obviously very convenient as well. Now, the upshot is that when you buy a new Ford,
00:17:25.280you're given a major incentive to subscribe to at least two different monthly plans in order to
00:17:31.220make the car function as it should. And that's not to pick on Ford necessarily. Again, this is
00:17:37.100an epidemic. Everyone's doing it. You could buy a $200 printer from HP only to discover that your
00:17:42.460ink cartridges have been remotely disabled because you canceled your HP Instant Ink subscription.
00:17:49.200That's something that actually happens to people, for the record. And HP is proud of this program.
00:17:54.800Watch. HP Instant Ink is a smart print subscription service that delivers ink the moment you need it.
00:18:00.920You get ink or toner, plus hassle-free deliveries. How does it work? Step one, pick a plan based on
00:18:06.160number of pages you print in a month. Step two, print whatever you want. Every page costs the
00:18:11.180same no matter how much ink you use. Step three, when you run low, your smart printer lets us know
00:18:15.820and we ship your ink or toner at no extra cost. Print more or less. Unused pages roll over and
00:18:21.300extra pages cost just pennies. Plus, you can change plans or cancel anytime. They say you
00:18:26.800can cancel anytime, but they don't tell you that if you cancel, they'll remotely disable the ink
00:18:31.400in your printer. Nor do they warn you about any of the other problems that customers are experiencing.
00:18:36.160and um and there are quite a few of them uh here's one quote i sent my printer up and ran the
00:18:43.260alignment and cleaning functions they were some pretty bad streaky prints but it was working the
00:18:48.500black cartridge only printed exactly 50 pages that coincidentally was the same as the plan i signed
00:18:53.080up for and then it stopped printing black altogether which i found odd it didn't fade it
00:18:57.960was like the ink was getting low the black ink just stopped um i assume this instant ink plan
00:19:03.420was where they would send you more ink when you needed it. They shut off ink cartridges that
00:19:08.120still have ink. That's some wasteful and fishy tactics, HP. On top of that, I'll learn there's
00:19:12.860an overage fee if I somehow print more from a shut-off ink cartridge. This is going back into
00:19:18.440the box and will be sent back. Here's another glowing review. Quote,
00:19:23.040The worst program ever. I lost a credit card and the monthly subscription failed the process,
00:19:27.760so HP turned off my printer. I had to resubscribe to continue printing, then cancel the service.
00:19:33.420Shortly after that, my printer stopped printing.
00:19:35.120Again, with the error code, you must subscribe to HP Instant Ink.
00:19:41.760And in response to these complaints, you might say, well, these people need to read the fine print.
00:19:45.060It's not HP's fault if the customers don't understand the license terms they agreed to.
00:19:50.700And in a court of law, maybe you'd have a point.
00:19:52.620Now, I have no doubt that HP's lawyers would successfully defeat any class action lawsuit over this subscription plan.
00:19:59.200Actually, when I looked this up, I discovered that indeed HP has been sued several times over
00:20:03.040this practice. Lawsuits allege that HP didn't deliver ink on time, the ink was prone to errors,
00:20:07.780etc. And they avoided any significant consequences because the terms of service basically prevent
00:20:12.380large-scale nationwide class actions. But the legal maneuvering isn't the point. Neither is
00:20:17.900the abstract theoretical economic argument, the idea that somehow all of these subscriptions are
00:20:22.840saving the consumer money or providing more consumer choice or whatever. The issue is that
00:20:29.200The sum total of all these different subscriptions, which are extremely frustrating and confusing for millions of people, has a clear effect on the mindset of the typical consumer, if not their political views.
00:20:42.840It gives people a very real reason to hate capitalism.
00:20:48.060I mean, for one thing, just at a practical level, all these subscriptions make things more expensive.
00:20:52.620There are hidden costs that stack up over time, particularly if you forget you have an active subscription.
00:20:57.720All these monthly payments also mean that consumers have much less control than they used to.
00:21:03.420One of my producers just bought a Jeep Grand Cherokee, which apparently comes with a complicated Uconnect system
00:21:08.540that caused some kind of glitch, which prevented the ignition from turning on when the button was pressed.
00:21:13.620This bug kept coming back, and ultimately the dealership wanted $200 just to diagnose the problem.
00:21:18.520Not even to solve it, just to diagnose it.
00:21:21.04030 years ago, our parents would have just swapped carburetors in the driveway.
00:21:25.260People were comfortable with the products they owned.
00:21:27.680They were easier and less expensive to fix.
00:21:32.720We have less control than ever before.
00:21:35.260On top of that, you're giving away a lot of personal data, which you probably don't even know about every single time you sign one of these license agreements.
00:21:42.620The odds are very good that when you log into Ford Security Service or Jeep's Uconnect, they're sharing your driving habits with their advertising partners.
00:21:51.120In fact, it's written into Ford's privacy agreement.
00:21:54.580In other words, apps that claim to make you safer are, in fact, Trojan horses for advertisers.
00:22:00.580That's what they're actually designed to do.
00:22:03.340The other problem here, of course, is that the prices of these services keeps increasing.
00:22:08.160That makes the cost of living much more unpredictable.
00:22:11.060For Ring cameras, the subscription fee to save your videos went from $30 a year in 2022 to $50 in 2024.
00:22:18.120That's an increase of 60% in two years for the same exact functionality.
00:22:22.840But Amazon and Ring got away with it because once you have the Ring camera on your front door, you're much more likely to accept the increase in your monthly fee.
00:22:31.540After all, you have a major sunk cost in terms of your finances and in terms of convenience.
00:22:36.480And these corporations are constantly taking advantage of that.
00:22:40.680In the meantime, the corporations are completely blind to the risks of what they're doing or they don't care.
00:22:47.760When you're constantly billing your customers for products that they used to own outright, then sure, your bottom line might go up in the short term.
00:22:56.680And sure, some customers may not mind the additional fees, but the fact remains, people want to own the place they live, the car they drive, the movies they watch, the doorbell on their front porch.
00:23:09.940Ownership is one of the most fundamental components of living a fruitful, real human life.
00:23:14.220I mean, it's the literal American dream. The house with the white picket fence and all that.
00:23:20.400And the assumption is that you would own the house and the fence.
00:23:23.620The trade-off used to be that, you know, you would have less stuff, but the stuff you did have would be yours.
00:23:31.660And now we have the inverse of that where we have a ton of stuff, but we don't own any of it.
00:23:36.640but the thing is all this stuff is owned by someone specifically the corporations that rent
00:23:43.480it out so we own less they own everything it's anti-human it's bad for our wallets and it's bad
00:23:51.640for our souls and it makes us much easier for the powers that be to surveil and monitor every single
00:23:57.940one of us which they are the moment a political candidate comes along and promises to wage war
00:24:03.880on the corporations that are depriving Americans of the ability to own anything,
00:24:08.820that candidate will win in a landslide. And if that candidate is AOC, let's say,
00:24:14.460then we have much bigger problems. I mean, certainly every major corporation will be
00:24:18.580targeted for destruction. As a result, as a country, we'll probably experience an economic
00:24:22.240crisis on par with the Great Depression. So it's very important to understand
00:24:25.120what's going on here and how it happened. The root of the problem is that Wall Street and
00:24:31.500private equity have become enamored with a concept known as SAAS, or software as a service.
00:24:38.740You've maybe heard this term before. What you may not have heard about is that a little over a
00:24:43.320decade ago, lenders developed something called annual recurring revenue loans, or ARR loans.
00:24:48.980And these are loans in which lenders would hand out money equal to multiples of top-line revenue
00:24:55.400as opposed to profits. And private equity firms could use these loans to acquire very unprofitable
00:24:59.880companies as long as these companies had a subscription-based model that provided a lot
00:25:04.200of top-line revenue. The private equity companies then have about three years to make the company
00:25:09.780profitable by traditional metrics. So for example, imagine you run a widget company that has
00:25:15.380operating expenses of $18 million, but you collect $15 million in subscription fees a year. So you're
00:25:21.720losing millions of dollars every year. You have a negative cash flow. Now in the normal scenario,
00:25:27.240the bank wouldn't give the private equity company any money to acquire your business
00:25:31.120because you're too risky. But with an ARR, the bank might loan the private equity company some
00:25:36.700multiple of your annual recurring revenue. So for example, they might give the private equity firm
00:25:42.000$40 million, which is roughly three times your annual subscription revenue. And now the private
00:25:47.240equity firm can purchase your widget company, fire half of the employees, increase margins,
00:25:52.320and sell it off in three years. The ARR only became popular in the United States within the
00:25:58.560last 20 years, and it's completely changed how the entire economy works. Every company now wants
00:26:05.440recurring revenue in order to allow private equity companies or anyone else to have an easier time
00:26:10.600acquiring them, which obviously means a big payday for the owners of the company. Now, to be clear,
00:26:16.500this isn't some nefarious conspiracy to fix the markets or anything like that. The reason ARR
00:26:22.040loans have become popular is that they tend to make everybody involved much wealthier.
00:26:26.280It's the same reason why every major restaurant is reheating food from the back of a Cisco truck.
00:26:30.900If people are willing to pay more money for inferior products, if people are willing to pay
00:26:35.780increasingly insane subscription fees for the rest of their lives,
00:26:39.160then major corporations and private equity firms will happily oblige.
00:26:44.400In our world today, people have been trained to believe there's always a catch. If something
00:26:48.540costs less it must be worse if customer service is good you'll sacrifice coverage if coverage is
00:26:53.400great you'll pay twice as much seems there's always has to be always has to be some kind of
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00:27:45.460expectations. For two and a half centuries, we've talked about the ideals this country was founded
00:27:50.100on among them. One of the most important is the idea that every person is endowed by their creator
00:27:53.940with unalienable rights of life, liberty, and the pursuit of happiness. Everything else depends on
00:27:59.040that first right, the right to life. And yet every day, unborn children are denied it. That's why
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00:28:44.980dial pound 250 and say the keyword baby. That's pound 250, baby. Or give securely at preborn.com
00:28:51.900slash Walsh. That's preborn.com slash Walsh. Every gift is tax deductible. The only way out of this
00:28:57.480downward spiral, short of electing President AOC and destroying the entire country, making all0.79
00:29:03.080these problems much worse, is to reward businesses that sell finished products, not just
00:29:09.480subscriptions. There's a massive market opportunity here, and already some companies are capitalizing
00:29:15.140on it. Vinyl records are having a comeback for exactly this reason. Go to the top floor of your
00:29:20.900local Barnes and Noble, and it's like going back in time. They have vinyls all over the place.
00:29:25.580They're selling record players. Even in the 1990s, that would have been retro, but people are
00:29:31.200paying a lot of money for vinyls because they're tired of borrowing everything and owning nothing.
00:29:37.920Look at the popularity of steelbooks as another example. If you're not familiar,
00:29:42.360various studios are releasing films on Blu-rays and 4K discs, and they're packaging them in steel
00:29:48.320cases. And the cost for these steelbooks usually ranges from $30 to $50. The profit margins are
00:29:54.160substantial. That's very expensive for one film, obviously, but here's the thing. Spending on
00:30:00.180steelbooks has been growing dramatically over the past few years, even as sales of other forms of
00:30:05.020physical media have declined. Steelbooks routinely sell out within minutes of going online. There are
00:30:10.120entire online communities dedicated to hunting down these steelbooks. So it's not hard to see0.99
00:30:16.420what's going on here. People are tired of a status quo where they don't own anything, where everything
00:30:21.620they license can be deleted from the internet at a moment's notice. And in response, people are
00:30:28.440shelling out more money in order to lock down something tangible, something physical they can
00:30:33.920hold in their hands, even if it's just a Blu-ray movie or a vinyl record. This is a signal, albeit
00:30:40.400a small one, that's easy to miss. Now, put simply, it's not possible for people to be happy
00:30:46.800without owning anything. The more we borrow everything we use in our lives, the more we
00:30:53.800careen towards the same fate as every other civilization that didn't respect the right
00:30:58.460of private property. And that fate ultimately is total collapse. That's what the WEF wants.
00:31:06.280It's what AOC wants. And unless we recognize what's happening and reward the few businesses
00:31:11.800that still allow us to purchase actual products instead of licenses, we will give the WEF and
00:31:19.120AOC and every demented politician like her exactly what they want.0.83
00:31:30.760Once upon a time, there was a country, not just a country, but a big one, an empire.0.90
00:31:37.120And in that empire, there was an upper middle class family where two boys were raised by
00:31:42.080their mother, loved books, Uncle Tom's cabin, the Bible.
00:31:45.840Their father admired the country's leaders.