Ron DeSantis launched his presidential campaign last night in what the kids might call an epic fail. It was embarrassing and awkward, and had the bewildering, unsteady feel of a disaster unfolding before your very eyes. You can t look away, and yet you re viscerally uncomfortable watching it too.
00:00:58.040He made the announcement on Twitter Spaces with Elon Musk and our pal David Sachs from the All In podcast.
00:01:04.340Kudos to all involved for choosing a different medium and bypassing the mainstream media, which hates DeSantis and which is hated by most Republican voters.
00:01:13.500I support that mission, but its execution here, to put it kindly, did not work.
00:01:18.600How on earth were the kinks not worked out beforehand?
00:01:24.900Some 600,000 people tried logging on to watch, a considerable feat given that most of us had never been on Twitter Spaces, including journalists like me,
00:01:52.880It was indeed a failure to launch, and it is dominating the news coverage today,
00:01:57.920the result of an unnecessary, unforced error on DeSantis' part.
00:02:03.420Almost as bad was when you did enter the space, but got the weird elevator music, only to then be kicked off.
00:02:10.820Never thought I would be subjected to Muzak when turning in for a presidential announcement from the guy they say is the future of the Republican Party.
00:02:18.640Finally, they got it going, but not before losing some 300,000 frustrated viewers.
00:02:23.480The glitches were on Elon and his platform, to be sure, but how on earth did DeSantis' team not make absolutely sure Elon and co. were ready,
00:02:34.420and their candidates was protected from this?
00:02:38.780Let's hope, by the way, they work out these kinks before Tucker starts posting over there,
00:02:41.900because crashing with 600,000 viewers ain't going to work with him.
00:02:46.500Today, Team DeSantis is trying to turn it all into a win by saying,
00:02:50.020We broke the Internet. What else can we break?
00:02:52.500In other words, we are so popular, we broke Twitter.