The military is using a drag queen to help recruitment efforts. That ought to work well. I m sure that s going to inspire the guys to sign right up. Plus, Jeffrey Toobin is back and talking about that infamous zoom moment. My guests today are the guys from Ruthless John Ashbrook, the man known as Comfortably Smug, and Michael Duncan.
00:02:53.480They're your typical person who is growing up and wants to serve their country is turned off by the direction they see our military headed.
00:03:03.580And I don't know how they got there, to be honest with you.
00:03:05.680I for the life of me cannot figure out how they went from a to be.
00:03:09.540Do you remember those original marine ads?
00:03:12.020Remember the marine ads where the guy was climbing the rocks and he had the sword and there was like the flaming dragon that he had to slay and it was like inspiring.
00:03:22.520And now we've got we got drag performers doing recruitment.
00:03:26.780You know, I think success begets success.
00:03:28.600And if you have an issue with recruitment, then every dollar should be spent on making sure these warfighters succeed.
00:03:36.060If they're seen as a successful disciplined force, if every dollar we spend is making sure that they succeed, that they're safe, that they can accomplish the mission, that would help with recruitment.
00:03:45.420I don't think any of this woke nonsense does anything to help the morale or help recruitment.
00:03:50.480Do you remember the few, the proud, the marines?
00:03:53.780You know, those bad asses with just like the, you know, the sword would come up in front of their faces.
00:03:58.080You either wanted to join the marines or date a marine.
00:04:02.840And that's apparently how this guy felt as well, because he says he's non-binary.
00:04:08.240I'm not sure whether he wants to date or join, but he did join.
00:04:11.540The guy, he is part of this campaign that is just, it just ended last month.
00:04:18.940It's been going on for several months now to try to improve recruitment in the Navy.
00:04:24.180And hold on, he shares the name with me.
00:08:29.920And to a point you made a few minutes ago, Megan, about the few, the proud, and some of the old ads that we used to see out of the different branches of service.
00:08:36.780Those videos instilled fear in the hearts and the minds of our of our enemies.
00:08:43.180I mean, think about all the equipment.
00:08:45.640Think about all of the tech that you saw in these Navy commercials, the jets and the Air Force commercials.
00:08:50.560Anybody, any bad guy out there who is thinking about stepping to America took one look at one of those commercials and is like, maybe not.
00:08:58.340You know, and that's and like it shows a side of of our society that's reflected in the vast majority of our military, which is people who are doing their best, risking their lives for others.
00:09:11.480And then you have a situation where just a small segment is trying to take advantage of that and completely erase it.
00:09:19.960I mean, I bet Top Gun Maverick did more for recruitment than this ever will.
00:11:17.180You go in and I mean, I did not I did not serve, you know, but I have so many friends who did and so many friends who were at Parris Island and started out at the very bottom.
00:11:30.000And when they walked in, their name was fuck you.
00:11:39.340They they were so proud of what they achieved together with their friends, men, women, whoever that they that it's it's it's something to be proud of of what you can achieve through the military, not just not like you apply what you did as a kid to to American military.
00:12:02.280I mean, if I had to guess the landing boats right before they hit the beaches of Normandy, you know, the crew guy at the front didn't say, OK, everybody, what's your pronoun before we hit this beach?
00:12:11.040I mean, everything that the military should does should be just geared towards one mission.
00:12:15.920That's ensuring the success of warfighters.
00:12:17.660And this is unbelievable that any time we're thinking is being spent on something like this.
00:12:21.920I mean, I just think you're witnessing an institution decline that's like the rest of our culture, you know, isn't it has too much boredom that it has to come up with reasons to do things like this.
00:12:33.220Like like you said, nobody cares what your pronouns are when the bullets start flying.
00:12:39.560A lot of these people who wear women's clothes or declare themselves non-binary or declare themselves trans, a fair amount, not all, but a fair amount of these guys actually just has this weird sexual fetish, which is called autogynephilia, where they get off.
00:12:53.100They get turned on by dressing like a woman.
00:12:56.840Sexual arousal and putting on women's clothes.
00:13:00.180And so I'm sorry, but if that's actually what's going on with Harpy, he should be nowhere near our other troops.
00:13:07.160He's got what his little women's underwear on underneath his GI uniform, and he's getting off on the thought that he's got some women's gear on.
00:13:14.860No, get away from our soldiers and our airmen and our SEALs who are actually trying to defend the country.
00:13:21.900No one wants to be around you when you're working out your sexual fetish.
00:14:43.660If you think that having somebody transgender supporting your beer is going to get people who are transgender or are woke to start drinking Bud Light, you're insane.
00:14:56.560Well, and now, now there's a backlash, you know, as you know, against Bud Light, they're down 26% in their sales now at their, you know, in stores and distributors and so on, which is, I mean, 26% is alarming.
00:15:33.160In any event, he's out there apologizing, both to his distributors and to their investors, saying, we never meant to partner with Dylan Mulvaney.
00:15:40.720This was one can of beer given to one person.
00:15:44.560It wasn't an ad campaign, and it wasn't approved by the senior management of the company.
00:15:51.080I mean, you can see he's in free fall.
00:15:52.660So he's got to say something because the distributors, all those guys who actually sell Bud Light are losing money through no fault of their own.
00:16:16.360And still, he cannot say the words, I'm sorry, we screwed up.
00:16:23.520Yeah, I mean, I think it's really simple.
00:16:25.600The trouble that Bud Light has here versus other attempted boycotts in the past is like drinking a beer with your friends is a very public consumer choice.
00:17:16.020These are people who do not want anybody who just has a Bud Light, has any kind of beer, but has a different point of view from them in their like woke enclaves.
00:18:16.480They just want all of us to like Dylan Mulvaney.
00:18:19.220And everybody's like, get out of here.
00:18:21.140It's like, how about just we go back to like the 90s, the 2000s, when this stuff was not injected into our eyeballs on a 24-7 basis.
00:18:30.700And also, it's really concerning the fact that the CEO is like, well, this wasn't senior management.
00:18:35.560Well, you clearly have zero control over your company if the decisions of someone who's not in senior management can have your sales drop 26%.
00:18:42.180You don't have control of that company.
00:18:43.860You're just admitting that God knows who's making the decisions that can affect investors, can affect the sales that you have.
00:18:52.940If he has zero control of that company, then, I mean, he should definitely step down if he doesn't know what he's doing.
00:18:58.380And why didn't they fire the woman who did the campaign, the vice president of marketing?
00:19:06.080Okay, that sounds like a soft firing, but it sounds also like she's still collecting her paycheck.
00:19:12.120Well, if you really want to make a statement, if this really was some rogue marketing person, someone needs to get fired and we need to hear the words, I'm sorry.
00:19:24.860This company is so wormy, so eel-like, they refuse to do it.
00:19:29.660They want us to move on by statements like this in the Anheuser-Busch letter to their distributors.
00:19:36.380According to the St. Louis Post-Dispatch, which got a hold of one of them.
00:19:40.720This was one single can given to one social media influencer.
00:19:43.980It was not made for production or sale to the general public.
00:19:46.300This can is not a formal campaign or advertisement.
00:19:48.840Anheuser-Busch did not intend to create controversy or make a political statement.
00:19:52.960In reality, the Bud Light can posted by a social media influencer that sparked all this conversation was provided by an outside agency without Anheuser-Busch management awareness or approval.
00:20:03.140We need to hear the words, we are sorry, we've heard you and we get it and we will work to rebuild the trust after we realize we've deeply insulted you.
00:20:13.460Let's not forget, Megan, the context of what happened a week before they released this ad.
00:20:20.500A week before they released this ad, there was a trans activist who murdered kids in a school in Nashville.
00:20:27.220And there was all of this virtue signaling from the left saying, oh, well, you don't understand how hard they have it.
00:20:34.280And then boom, one of the biggest brands in American and, you know, in America says, actually, we think that the trans are having a hard time.
00:20:45.040Like it would the timing of it was just as bad as anything else.
00:20:49.400You know, I mean, and and for them to pretend like like they didn't do anything wrong for them to pretend like they can get away with not even apologizing to people, I think is a bridge too far.
00:21:00.520The numbers are already are already showing what consumers are responding to.
00:21:05.740You know, you know, that they're getting all the hell in the world from their distributors.
00:21:09.260And there are bars who have who have been walking.
00:21:12.960Did you guys hear about this bar in Nashville?
00:21:16.360So why don't you tell that there was a bar in Nashville that had to call up their Bud Light distributor and say, hey, this beer is going to go bad and I can't sell it.
00:21:25.840So you're going to go ahead and have to take that back.
00:21:27.980There was a bar in Indianapolis where they said, if you if you have a hard time with what Bud Light did, don't come here.
00:21:35.940And then they issued an apology to their customers.
00:21:38.100They're like, well, we shouldn't have got involved in the politics and blah, blah, blah.
00:21:41.820People want to have a beer so they can forget about politics for crying out loud.
00:21:45.900They just want something else in life that's not so heavy.
00:21:48.800Right. And for whatever reason, these wokes think that we can't even have that.
00:21:53.680You can't even have the one thing in life that helps you escape the wokes.
00:21:57.780And that's the thing is no lesson learned here because they're still concerned about the opinions of people who will never be their customer.
00:22:06.180Right. They're still terrified of this group who will never buy their product.
00:22:09.720And so as long as they're willing to compromise, you know, the trust of their actual customers to appease people who don't buy their product, they're going to be stuck like this.
00:22:18.680All right. Now, that's and by the way, I just wanted to add to two things.
00:22:22.220Anheuser-Busch has disabled the comments on that YouTube version of their ad with the country Western like that.
00:22:27.760They posted their new ad. They disabled the comments. People are mad.
00:22:30.780I'm telling you, Anheuser-Busch, this is what you need to say. We hear you. We screwed up. We're sorry. We will work to rebuild your trust in our brand.
00:22:41.160Because as Duncan was saying, you guys know as well as I do, there is a thing about which drink you select.
00:22:47.940It's the reason it's half the reason some people drink martinis. The glass is cool.
00:22:53.440It's like the James Bond drink. It's there's something kind of I don't know, just sort of cool and elegant and like mysterious about it.
00:23:02.920Beer is like I'm a man, right? I'm a cool guy. I like sports. I don't do pronouns like that's kind of what beer is, you know, and certainly like Bud Light has been marketed as like the American beer, like tough guy.
00:23:15.820You know, you know what you're getting. So what man?
00:23:19.360I mean, I honestly think my husband probably be embarrassed. He'd be embarrassed to order a Bud Light now because it's saying you support a bunch of stuff that you don't support and you don't want to be seen as supporting.
00:23:31.820If you're anywhere near the right half of the country or the center of the country, this exploitation of female looks, of female lanes, of female spaces, which is what Dylan Mulvaney has been doing.
00:23:42.780You know, you don't have to be anti the trans community to be anti what Bud Light did with Dylan Mulvaney.
00:23:48.340So I don't know how they rebuild that.
00:23:51.460Yeah, I don't know either. They've got a long, long way to go and they haven't even started yet.
00:23:56.360I think it could simply begin with a billboard campaign with the blue backdrop that has two words that says we're sorry.
00:24:03.040I mean, and that might not even be enough because there's a lot of variety out there when it comes to beer, a lot of variety.
00:24:09.000I mean, there's plenty to choose from and it doesn't all have to come from one brand and that's owned by a foreign company.
00:24:15.760You know, like it could be like we, you know, just like Justice Kavanaugh.
00:24:20.560I like beer, you know, it's actually pretty good.
00:24:23.740And like like I said, I'm not a huge Bud Light fan, haven't been since college, but it's they've got a long way to go.
00:24:33.460Here's something great. You guys know Gad Saad, right?
00:24:36.260Professor up in Canada who's fighting the fight from deep within the belly of the woke.
00:24:41.160I mean, everybody around him is woke. All the fellow professors hate Gad, even though he's brilliant.
00:24:45.740He's so charming, but he's not woke. So that's his sin. So he has to be demonized.
00:24:50.100But I love this guy and he happens to be really funny.
00:24:54.140So sometimes when these controversies break, he goes on cam and he films a little video of himself sort of gently, but very effectively mocking whatever it is.
00:25:04.040You know, like he had one where he's hiding under the desk that I don't know who was coming, the latest people who scared the left.
00:25:09.940And he whispers and he gets into like this actor mode.
00:25:13.280So he did a nine minute bit, which I highly recommend people look at.
00:25:17.260I retweeted it today on this on the military, you know, deciding to partner with this drag queen.
00:25:24.780And just sort of like the gender madness is really what he's trying to take aim at, which is the military story in a nutshell.
00:27:18.780You have to start with what I said and what Ashbrook said.
00:27:23.040The billboards and all the ad spending needs to have those two magic words on it and just keep digging.
00:27:30.160Dig over the next year to try to get yourself out of this hole.
00:27:32.420Now, speaking of digging, we have the latest numbers on the 8 p.m. over at the Fox News Channel,
00:27:37.540and they're about as bad off as Bud Light.
00:27:39.720I mean, they're worse because if you say, well, we're down 20 percent in sales, you know, 26 percent as Bud Light,
00:27:46.040it's worse than that right now over at Fox.
00:27:48.200They're down half, two-thirds in the 8 p.m. time slot, and the war against Tucker Carlson continues.
00:27:56.240I'm going to bring you the very latest in just one second.
00:27:58.080We'll squeeze in a break, and I'll talk about the latest headlines here and some information that I have that I would like to share with you all.
00:28:18.580I'm happy to see the people because all these stories are the same, right?
00:28:21.620Like, I do think that the reason the military is falling short of its recruiting goals is because people are sick of the wokeness in the military,
00:28:27.920the messages from people like Mark Milley that, you know, what they really need to focus on is white rage,
00:28:33.240that they need to read Ibram X. Kendi.
00:29:22.120Tucker's audience sees what they're doing.
00:29:24.280But I will tell you, I had my team just pull,
00:29:26.780because I don't usually check the mainstream media for stories about Tucker.
00:29:30.420I'm like, I know what I'm going to get.
00:29:32.440But man, I wasn't surprised to see the headlines.
00:29:36.040Here's a few as a result of what I believe Fox is doing to the guy.
00:29:39.180Um, MSNBC, newly revealed text reflected Tucker Carlson's racism, bloodlust.
00:29:47.500New York Times opinion piece by Charles Blow.
00:29:49.260Tucker Carlson, white men, and the lynch mob mentality.
00:29:53.320Another from MSNBC, Tucker Carlson, racist and wrong.
00:29:57.320Racist text, same from USA Today, Forbes, The Hill, Washington Post, Vanity Fair, Chicago Tribune, The Guardian, Variety Slate, The Hollywood Reporter, Business Insider, Newsweek.
00:30:22.980We don't know the real reason he was canned, but the audience gets it.
00:30:26.880They may be able to convince USA Today, but they're not convincing Tucker's core audience.
00:30:32.200And I'll show you how I know that we averaged the seven days that Tucker's been gone from Fox News and compared it with just the last week he was in the seat at 8 p.m.
00:30:42.920His overall number, that's everybody who's watching, is down almost 50 percent is down 47 percent without him.
00:30:50.040The key advertising demo, which is the number they care about, 25 to 54 year olds, is down 59 percent at 8 p.m., 59 percent.
00:30:59.680They've lost almost two thirds of the audience that helps pay their bills.
00:31:06.020They're left with about a third of their audience.
00:31:10.460And I looked up and down the board at the rest of the primetime, which, with all due respect to the daytime, is all anyone gives a shit about over there at Fox News.
00:42:06.960Yeah, it sort of reminds me, Becca, when Variety had the story up on Don Lemon and CNN PR was like, you know, I don't know where these stories could be coming from about the personnel records of Don Lemon.
00:42:23.660The one question I was wanting to ask you when we were scheduled for today is you've had your own show on multiple networks and now you've built your own empire online.
00:42:57.720Or, you know, he has access to all these GOP power players who know they're not going to want to kiss the ring the way they did when he was in the APM on Fox.
00:43:07.900And I think he'll still have independent power to get these GOP candidates to come on and, you know, talk with him and make news in this election cycle.
00:43:33.020You know, I can relate to sort of being at the point in my career where our industry is just so gross, you kind of run out of people you want to work for.
00:43:43.920I'll give you this other bit of color.
00:43:45.820Of course, the late night awful hosts who literally can't go on the air unless they have a team of writers writing for them.
00:43:53.900That's how like flat they are, how non-creative.
00:43:57.440And that leads me to Stephen Colbert, who decided to take shots at Tucker, who, again, like literally had more than his his more than double his ratings in that key advertising demo as like terrible and awful.
00:44:10.280And this was his parting shot before he had to go off the air because nobody would write for him and he wasn't clever enough to think of his own comments.
00:46:16.400Well, look at Colbert trying to lead us to believe like he found Tucker's use of that word offensive, like misogyny really upsets Stephen Colbert and like coloring across certain lines when it comes to discussions on race, really offensive.
00:46:29.760As far as I know, he's super buddies with Jimmy Kimmel, who's actually worn blackface while speaking in like actually deeply offensive black accents while pretending to be Oprah, saying how he needed to darn suck.
00:46:44.900Like Samantha Bee called Ivanka Trump a C word on national television.
00:46:50.360I don't remember him speaking out about that.
00:46:51.580I don't remember Colbert being super duper offended and doing long segments on it, saying, thank God I don't have to deal with these people.
00:48:47.860In fairness, I should point out that it was a new management that that was less fond of me than the old management.
00:48:54.440So I can't say they were brokenhearted to see me go.
00:48:57.080Oh, if I could, you know, rewrite history or go back in time, of course, I would not want to have brought this on myself and more importantly, on my family.
00:49:06.680As we used to say in school, this is on my permanent record.
00:49:51.560It's been a couple of years now that he's really kind of brushing by the grisly details because he whipped out his unit on a Zoom call with all of his colleagues at the New Yorker magazine while they were doing election coverage prep and jerked off in front of the eyes of all the women and men with whom he worked.
00:50:11.960And now he wants to pretend like, well, I didn't know they were watching what man who who clearly hasn't logged off 25 times and closed the laptop would ever think about taking out his penis and jerking off.
00:51:02.380I have no idea what it would cause the gabbing to be lubing with tubing talking about, you know, what you're going to be doing on election night.
00:51:24.960You know, who exactly in the zoom were you looking at when you were massaging your unit?
00:51:31.040I mean, I'm just saying, like, it doesn't you know, I would suggest for the record that this is a more common thing to do for men than it is for women.
00:51:40.000I'm not saying women don't go there, but I'm going to guess that virtually every man out there who's chosen to go this route on any given day would make super sure that there's not an electronic device open and on nearby, especially when you were just on a zoom with all of your colleagues at the New Yorker.
00:52:00.940Like, wouldn't that be a triple check kind of situation?
00:52:05.860I just I want to know, like, what is his home life situation where he feels like the best time to squeeze this in is during the zoom with your employer?
00:52:16.900Like, it's like an opportune time where you're monitored at all times.
00:52:46.020If you can solve this hats off to you.
00:52:48.320Um, my team sends me these research packets like I got one today for the Ruthless guys where they pull out, you know, various stories and they give me the updates on them and so on.
00:52:56.640And I'm always driving my kids around.
00:52:59.600We're doing my hair, my makeup, whatever.
00:53:01.160So I like to listen to the packets a lot of the time.
00:53:04.160I don't always get to read them, but I listen to all of them.
00:53:07.760And that brought me to Microsoft Word, like read aloud, which all you do is you download, you know, you click on the document as long as it's a Word document.
00:53:17.220And then you click the little read aloud icon and it will read the document to you.
00:58:31.360Okay, he was speaking on Monday during an event to highlight the National Small Business Week in the Rose Garden.
00:58:38.300He was trying to congratulate the founders of this power company as Florida Small Business Persons of the Year for contributing to their shift to clean energy.
00:59:26.640And then stand by, because I wanted to show you.
00:59:28.140So Trump has kind of gotten in on the action already and has picked up on some of Biden's priors when it comes to not knowing what he's saying, not knowing where he is, the wandering.
01:00:19.000When he's entertaining, when he's light, when he is making people laugh, he is connecting with his audience and he is earning votes back that he may have lost over the last couple of years.
01:00:27.960And I just think the more of that he does, the more visible he is with this sort of personality, the more people are taken back to 2015 when they first met him.
01:00:37.680Yeah, it's the commentator Trump, right?
01:02:45.160The guy sat in his basement, became president of the United States.
01:02:48.100So I don't expect he's going to change much.
01:02:50.560I think, you know, his cheerleaders in the mainstream media are going to talk about every public appearance like, wow, he's so young, so virile, looking out there shaking hands and kissing babies.
01:03:00.240But I think the reality and you see from all these clips is if he's out there for too long, he's going to screw up.
01:03:05.400And they just I mean, they have no answer for that.
01:03:07.680And honestly, you can see a lot of the a lot of the mainstream media lies coming through people who have been covering Joe Biden for decades know that 10 years ago, 20 years ago, he was Mr.
01:03:19.280a personality like him or hate him, whatever.
01:03:50.440No, you're not allowed to make that distinction.
01:03:51.980Even bringing up cognitive decline suggests you're an ageist bigot.
01:03:56.680That's where they're going to go, as evidenced by this clip from MSNBC with a Democratic strategist named Chai Commanduri, who worked for the DNC.
01:05:06.860Like any criticism of his gaffes is ageist.
01:05:10.260It's like, is he going to try to play that card on Trump in a debate like that Trump's ageist and Trump's like only a few years younger than Biden is?
01:07:39.060And I also think like Donald Trump in a camera is like a moth to a flame.
01:07:44.600I sincerely do not believe Donald Trump will be able to stay home and watch a bunch of other people get up on national television and talk about him.
01:07:52.380I just do not think that's going to happen.
01:19:46.460And then you've got the military perspective.
01:19:48.800From a military perspective, don't ask, don't tell was repealed while I was serving in the army.
01:19:54.380Um, in fact, the only don't ask, don't tell now is whether you're a Republican or a Democrat.
01:19:59.840But, but, but either way, uh, I, if, if, if someone's sexuality or their religion, I don't care if you're willing to go through the same things that I'm willing to go through.
01:20:10.280And especially somebody like Rob O'Neill, I mean, I did nothing compared to Rob.
01:20:14.720I, you know, I mean, literally shot Bin Laden, but either way, if you're willing to do that and pick up a gun and run towards the war, more power to you.
01:20:22.620Like I said, when, when I joined the army, you weren't black, white, gay, straight, Christian, Muslim, nothing.
01:20:30.660And you keep all that stuff to yourself.
01:20:32.620Now this Joshua Kelly guy, Megan, and you might find this interesting.
01:20:36.400I was still in the army when all of this, uh, you know, speaking my mind about conservative values and virality on the internet and all this stuff kind of started.
01:20:46.940And my chain of command actually had to come to me and say, Hey, if you're going to talk about this stuff, you can't be in uniform when you do it.
01:21:19.120What's interesting to me now is that the military, the Navy is now doing the exact opposite of that.
01:21:25.060They're going to these far left, less than 1% of the population to go out and flaunt their sexual orientations out to less than 1% to join the less than 1%.
01:22:07.120But I said earlier, I kind of missed the don't ask, don't tell approach.
01:22:09.780I don't want to know if this guy's a drag queen in his spare time.
01:22:13.600I don't want to take part in it, and I certainly don't want the Navy fronting it in an effort to attract more guys just like him.
01:22:20.900I'm sorry, but there is an unusually high percentage of people in the trans community who are suffering from some very disturbed thinking and issues.
01:22:30.240And that's not the kind of people we want to recruit and give guns to.
01:22:47.860So about the time this guy got in, I was getting out.
01:22:51.080But back when I was recruiting, like I said, I have a very in-depth knowledge of this process.
01:22:56.360If you were on Ritalin as a child up until a certain age, you were not qualified and you were disqualified to join the military.
01:23:04.560And now we're actively going after people, as you said yourself.
01:23:08.300A lot of the people in the transgender community, in the LGBTQ community, I believe that Joshua Kelly, I could be wrong, identifies as non-binary.
01:23:40.220And now we're actively going after people that in the trans community, the LGBTQ community, there's depression rampant, there's anxiety rampant.
01:23:47.920And obviously, there's a lot of medical things that go on that these people have to use and continue to take, etc.