Ryan Holiday on Confronting Our Fear, the Value of Being "Difficult," and Courage | Ep. 177
Episode Stats
Length
1 hour and 33 minutes
Words per Minute
196.90575
Summary
Ryan Holiday is a New York Times bestselling author of the mega hit, The Obstacle is the Way, and many other books. And as of yesterday, his new book, Courage is Calling, Fortune Favors the Brave, is a bestseller too.
Transcript
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Like that woman over there with the designer jeans.
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Your home for open, honest, and provocative conversations.
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Welcome to The Megyn Kelly Show and happy Friday.
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Something different and something I'm really excited to talk about.
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My assistant Abby is in love with Ryan Holiday.
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I confess, after Kevin Finan, he's her number two guy.
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Ryan is a New York Times bestselling author of the mega hit, The Obstacle is the Way, and
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And as of yesterday, his new book, Courage is Calling, Fortune Favors the Brave, is a New
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His path from self-described media manipulator to champion of stoicism, something I've really
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been looking forward to learning more about, is fascinating.
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Every day, you're in her inbox giving her thoughts on stoicism.
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And it's funny because she'll sometimes say like, oh, you've got to read more about stoicism
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because I'll just say something that she thinks aligns with it.
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And I have to say, reading your book, I was like, yes, I think I've been living large factions
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of this without knowing this is what it was called or that it's a whole philosophy.
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So let's just start with people who are like I am and don't know anything about what stoicism
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It's first of all, this book is the first in a series about what you call cardinal values.
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Yeah, when I try to introduce people to stoicism, I don't go back to ancient Greece or Rome or
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try to throw sort of unpronounceable names at them that tends to create some overwhelm.
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I try to focus on on what stoicism was as a practical philosophy, a philosophy used by
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real people in the real world, as opposed to academics or, you know, sort of those sort
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The Stoics were merchants and soldiers and emperors, advisors to kings and senators.
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And I think at the core of stoicism is this idea that we don't control what happens, but
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The Stoics argue that there's sort of four cardinal virtues, as it happens, the same virtues
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as Christianity, courage, temperance, justice, and wisdom.
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And for the Stoics, any and all situations called one or four of those virtues from us,
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particularly stressful, bad, crises type situation.
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This is where the Stoics steps up and rises to the occasion.
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It's funny you should make the reference to Christianity, because I will say, as much as I've been kind
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of lame about getting to church as a grown-up, though I'm doing better now, I'm getting my
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kids there now, I do feel like my moral code came largely, of course, from my parents and
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from church, going to church every Sunday and Sunday school and all the stuff.
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There's a moral imprint there that sort of comes about in the same way that good dinner
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Night after night after night after night, the same things are drilled into you, and over
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It's sort of a funny historical anomaly that Seneca, one of the great Stoic philosophers,
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and Jesus are born in the same year in different provinces of the Roman Empire.
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Ultimately, they both die at the hands of the state.
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So all this stuff was kind of happening around the same time, just as we have always been
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struggling with these same questions like how to live, what should a good person do and
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not do, what are my obligations to society, to myself, to God, to the gods, whatever you
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But we're really just trying to answer this question, and I think Stoicism is one set of
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answers, to the question of what is the good life?
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And philosophy and religion are both attempts to answer that question.
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You talk about virtue in the book and set it up originally with a reference to Hercules.
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Yeah, this is actually the founding story of Stoicism.
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Zeno, the merchant, washes up in Athens after a shipwreck.
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He's looking for something to point him in the right direction.
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And he walks into a bookstore, and he hears the bookseller reading a passage from Socrates.
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And Socrates himself was telling this story called The Choice of Hercules, which is basically
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that as a young man, Hercules is walking through the hills of Greece, and he comes to a crossroads.
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And there's a goddess sitting at each of the two paths, the path that diverges in the wood,
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And basically, one goddess is virtue, and one is vice.
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The road where you get to do everything you want, and the road where you are held to some
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sort of standard, and Hercules has this choice, right, just as we all do, right, to sin or to
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not sin, to be good or not good, to contribute or to extract.
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And so Stoicism is that this choice, just as Christianity and I think all philosophical
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And so this choice of Hercules is the choice we all face, and sort of little-known historical
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fact, John Adams proposed that the choice of Hercules be in the seal of the United States.
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Like, he thought that this was fundamentally the choice the founders were making as well.
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You know, the quote about how, you know, the entire American system depends on virtue in
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They were saying, we're giving you all this freedom.
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You can do whatever you want, but that doesn't mean you should allow yourself to do whatever
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You have to have your own set of standards on top of that.
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That's, I mean, I think much of the book is devoted to the concept of fear, how we get
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past it, what it does to us, how we don't have anything to fear but fear itself.
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But before we get to that, you set it up with, we're each called to be something.
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We are selected, but will we accept or run away?
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Like, not, some people are lucky and they're like, I know I was meant to stand on the stage
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From a young age, he knew what he wanted to do.
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So most of us, I would say, are more wishy-washy than that.
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And part of our life's calling is to figure out what the calling is.
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Although I would argue that we all struggle with this.
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So Joseph Campbell's conceit of the hero's journey, right?
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That we all go, this is the myth, the monomyth of history, the hero called to greatness.
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But the second step in the hero's journey, this is a part in all the hero's calls, is
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So we get it and then we have our reasons why we can't do it, why we shouldn't do it.
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Or why, as you said, we're not sure if this is the call.
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And what about all these other things that I'm interested in, right?
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And so we all struggle with whether we're going to accept the call or not.
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In the book, I tell the story of Florence Nightingale, which was really inspiring to read
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And she never explains, you know, sort of one way or another, whether it's the voice of
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God, whether it's her conscience, whether it's an ancestor.
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But she gets this voice that calls her to do something, to be of service.
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She doesn't know if it means right now or later.
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She doesn't know if it means wait around for further instructions.
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It takes her eight years of just kind of thinking and delaying and, you know, living
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her sort of privileged Victorian life to understand that that was a call to nursing.
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But the problem is her parents are very much opposed to this, right?
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And of all of the fields, like nursing was like almost below prostitution as far as like
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So the idea that their daughter would do this was not just scary to her parents, but appalling.
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She struggles with, is this what I'm supposed to do?
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You know, I'm going to have to give up my inheritance.
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And she's struggling and struggling and struggling with this.
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And then ultimately, she hears the voice again.
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And the voice says, are you going to let what other people think hold you back from my service?
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And this is like the sort of final push that she needs.
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And so I tell these stories because I think it's important that we realize that not everyone
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is born knowing and even great people struggle at least for a time with whether they're going
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I was just talking to my kids about this as I dropped them off to school yesterday saying
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And I actually haven't even talked to Doug, my husband, about this, but I am not a big
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you have to get straight A's kind of person at all.
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And I got a lot of people who went to Harvard who worked for me in the past.
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So it's like it doesn't necessarily work out the way people think it will, just getting
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perfect grades and getting into the perfect school and all that stuff.
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But I was saying to them, your main goal between now and graduating from high school and then
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college, if you choose to go, is to try as many different things as possible so you can
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How do you know what might be your calling unless you cast as wide a net as possible and
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And then on the on the opposite side, what what that voice in the back of your head is telling
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I do think if we're quiet enough and still enough and try enough things, the voice is
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Yeah, as I say in the book, courage is calling, but the voice but the call is coming from inside
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And so it requires some level of self-reflection and stillness, as you said.
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It can be easy when you're really busy or as a lot as what happens to a lot of successful
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people, you're distracted by what all your peers are doing.
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Oh, this person just got accepted to this school.
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When you don't really know what you want or what you are meant to do, it's really easy
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to just default into following what everyone else is doing.
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And then you can wake up, you know, 10 years later and you're like, I hate being a lawyer.
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And so I think that's one of the problems with the system that we do have with young
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We put so much pressure on them and we expect them to figure it out so early.
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We don't really give them the space to experiment and try and and question.
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And then they're $200,000 in debt and they they can't change paths, even if they are meant
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We need to understand and explain it because you can't defeat any enemy you do not understand.
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To me, this resonated because I've always followed the Dr. Phil pithy short form of this, which
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Like that's that's why we don't take the big risk.
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It could be something as simple as fear of flying or it could be, do I quit this job and
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go to another or do I leave this marriage and go to another?
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It's like, what if so what if I do what what if I leave this job and the new job is a disaster?
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And if you walk through that process, your point is the fear dissipates.
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Yeah, the fear is often much vaguer and weirdly more severe because we have not actually explored
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Ulysses S. Grant tells this great story early on in his military career.
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He's on the plains of Texas and he hears all these wolves and he thinks there's hundreds
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of them and they're about to devour him, the whole party.
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Then they finally come upon the wolves and they realize there's only two of them.
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And he said, I never forgot from that moment forward.
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There are always fewer of them when they are counted, meaning that the fears when you really
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get up close, you dig into them, you hold them up to the light and look at them.
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When I went to drop out of college, you know, I thought it was this irrevocable, life changing
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decision and that if I failed, I'd end up under a bridge somewhere.
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And I remember going in to drop out and I was like, is there a form to drop out of college?
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They were like, you just take a semester off and then if you want to come back, you can
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So I thought I was jumping off this cliff and really there was like this nice staircase
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And so that's why we have to explore these things, get up in close and personal with them.
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Um, because, you know, when they're, when they're just sort of hovering above us, they're very,
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very intimidating and they're, that's often exaggerating what they really are.
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This is, uh, this is from the book Courage is Calling with Ryan Holiday.
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It's just a meeting with people yelling at one another.
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And what I was thinking when I read that, Ryan, is that it's so right.
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You could either come to the conclusion that it's actually not that bad, or you could come
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to the conclusion that, no, that is really bad and I want to avoid it.
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Um, I would say my own past I've opted for, well, that wouldn't be that bad.
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And then I've taken leaps in which there were even more wolves than I thought there would
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The other point to this is realization of the terrible thing is actually not necessarily
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Once the thing happens that you're afraid of, and it is bad when it comes, it's genuinely
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If you can get back up, then you say, you know what?
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Seneca talks about how a person who has never been through adversity is like a fighter that's
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They don't really know what they're capable of.
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You have to be bruised and bloodied and knocked around a bit to be able to actually walk into
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Now you can walk into the ring with ego thinking I'm capable of anything because you're either
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delusional or you've never experienced anything before.
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But actually that experience helps instill real confidence because you know that, Hey, I've
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It's like a comedian after you've bombed on stage, it is, it's unpleasant, right?
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I once gave a talk at Yale and it was, we were all sitting around on these couches and
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They fell asleep and then fell over and laid on my shoulder as I finished the rest of the
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talk, which was horrible, but also quite freeing because it will almost certainly never
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And once you've been through the worst case scenario, you have a certain confidence or
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security in, in, in your ability to move forward.
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I was just talking to Bridget, Bridget Phetasy on her podcast the other day.
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And I was saying, you know, the ability to laugh at yourself will get you through most things.
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I co-hosted it with Bob Costas and, um, I had a couple of jokes planned, not one landed.
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There was absolutely zero laughter in the room.
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This is like, I just like my, my awkward, you know, discomfort.
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And, uh, I saw my agent at the time when it was done, who was in the room.
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And I'm like, so, you know, it doesn't seem like it went that well.
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But it's good if you can laugh your way through it.
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But I do, I just want to make a point for people out there who are worried about risk
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The worst case scenario is actually, it's not that awful for it to happen.
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It really isn't like it's somehow the dust comes off of you and you're like, you know
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Um, but you talk about how fear is a liability and it holds you back.
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And this is one of the things I want to talk to you about because sometimes of course,
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Sometimes fear stops you from going off the cliff or touching the hot stove and so on.
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And so how, like not knowing whether this is a danger that I really need to avoid like
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the cliff, or this is a danger that I'm just blowing up in my head.
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That's going to hold me back from reaching my full potential.
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Figuring out which is which is not always that easy.
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Actually 2,000 years ago, Aristotle says that the opposite of courage is not just cowardice,
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that actually cowardice and courage and recklessness sit on a spectrum.
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So on the one end is cowardice that holds us back, but also rushing foolheartedly over
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the side of a cliff or into a conflict that doesn't need to happen, um, is also a problem
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and is, is, is, is not what we're talking about when we're talking about courage.
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So he says courage is the midpoint between these two extremes.
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And I, that's, that's been very helpful for me to see.
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So, you know, bold is not the same as rash, which is not the same as stupid, which is also
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So knowing what risks to take, uh, when, when to go all in, when to, when to fold them,
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And, uh, you know, it can, if you're someone who doesn't experience fear that might feel
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like an advantage, um, but it's also an immense liability.
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You're the person who everyone's going to be saying, no, no, no, no, you're about to crash
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into a cliff or a crash off a cliff and you're not going to listen.
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If you, if you always dismiss criticism or, uh, or, or feedback as coming from the haters,
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if you say, I don't care about the odds, you know, I'm, I'm invincible, you know, eventually
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And, and part of the battle is figuring out, okay, so where am I when I'm, when I'm assessing
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this risk and this opportunity to be courageous, another way of putting it, um, where am I?
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Is this, am I thinking about being, is this reckless if I do this or is this a calculated
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That's going to sort of, you know, potentially improve my life.
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I want to get to it later, but how do you, how do you find out where you are on that spectrum?
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Courage that you point out in the book is it comes from practice.
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That's where we're going to pick it up on the opposite side of this break.
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Uh, stand by because my guest today is New York times bestselling author, Ryan Holiday.
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Welcome back to the Megan Kelly show here today with author Ryan Holiday, the author of the New York
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Times bestseller, courage is calling fortune favors the brave.
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This is in the context of something called stoicism, which is, I think just a philosophy.
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It's a way of getting you through life, which has lots of challenges and difficulties.
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And, uh, it sort of gives you some tools to handle it tools that don't leave you crying
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in the corner in your soup, which is sort of where the society is going, but you don't
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Um, you write that at the root of most fear is what other people think of us, that it's
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People really are terrified of what other people think of them.
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I talked to a school, I talked to Stanford business school students every year and, uh,
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there's a course there by a pal of mine called, um, reputation management.
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And I always laugh because what I always say to her students is this is a bullshit class
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It doesn't matter what other people say about you.
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What matters is what you do, how you live your life.
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And, um, you know, her whole semester comes crumbling down with my big, my big lecture
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Um, but it's hard for most people to internalize that most people are very afraid of what other
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Marcus Aurelius, the most powerful man in the world in his time, he writes in his journal.
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So we know that he's struggling with it himself.
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He says, we love ourselves more than other people, but we value their opinions more than
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our own, which is such a great way to put it, right?
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We, we, we put ourselves first, but we, we work on something and then we go, well, what
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And if someone says that it's great or it's terrible, suddenly that impacts what we think
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And so a part of stoicism, but I think just part of success generally is, is not just building
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a thick skin, but developing kind of an internal metric that allows you to value what you do
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and what you, uh, what's important to you independently of what other people say.
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And this is so important because we see, you know, genius work that is, uh, criticized in
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We see scientific innovation that, you know, takes years to be adopted.
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We see people who we now, uh, regret how we treated them, uh, you know, in, in the moment.
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So it's really important that you cultivate an internal metric that you measure yourself by
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because the, the mob or the crowd is wrong all the time.
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And if you can't do that, if you can't remind yourself that what you think is what's most
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important to the choices you're going to make in your life, then try to get away from those
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Don't, don't partake in social media, be smart and strategic or just strategizing how you're
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There was never a groundbreaking business that wasn't loudly predicted to fail.
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By the way, yesterday was the 25th anniversary of Fox news's foundation.
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And when I worked there for 13, 14 years, Roger rails had signs all over the, all over
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the building, uh, of the predictions that he was going to fall on his face, that Fox news
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They have three times their ratings and have for most of their history, so on and so forth.
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So there was, there was never a groundbreaking business that wasn't loudly predicted to fail.
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And there has never, ever been a time when the average opinion of faceless, unaccountable
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strangers should be valued above our own considered judgment, man.
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It's like you, you meet some of these people, you know, who are coming after you online and
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you're like, Oh my God, what was I listening to them for?
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And, and, uh, the, the great rule I love, uh, in writing, um, is that when somebody tells
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you something's wrong with what you're writing, uh, they're almost always right.
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Um, this is the tricky part, but when they tell you how to fix it, they're almost always
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So the idea is like, uh, the, the opinions of the crowd or the mob can generally be alerting
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you to something that you need to think about, that you need to, to double check.
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You need to make sure that you're communicating effectively, but then you don't actually listen
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So, so if let's say you have some message and you're morally, uh, and, and, and in terms
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of justice, completely correct, but then everyone has a negative reaction to it.
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It's not that you reconsider those principles per se, but you go, well, clearly I see something
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that you don't see, and I'm going to evaluate how I'm going to communicate this more effectively
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because obviously the point isn't to stand alone and be correct in isolation.
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It's like, if you have some genius work of art, but nobody appreciates it, um, because
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It's, it's tricky in today's day and age, however, because we've become so tribal and
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politicized that so much of the criticism is not in good faith and they're not really trying
00:25:14.440
So it's like, you got to sort of figure out whether this is a politics issue, um, or a
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genuine search to change people's minds and communicate effectively and bring people over
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to your side of the table, like in a business setting.
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Well, and it's filtered through the economics and the constraints of social media.
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So it's like you work for two years on a book and then somebody sums it up in a 240 character
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You know, there's a, there's an asymmetry there.
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So, uh, we're, we're lacking the nuance or the consideration.
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If you actually sat down and had a conversation with this person, you might find that you agree
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Uh, but in the confines of an internet comment or, you know, a YouTube video, you're not quite
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getting the same consideration or conscientiousness or good faith.
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As you said, that, that, that one would normally be entitled to.
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You write, we shouldn't worry about whether things will be hard.
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They will be instead focus on the fact that these things will help you.
00:26:18.920
They prepared us for this moment, just as this moment will prepare us for the one that lies
00:26:30.080
Every time life throws something really challenging at you, you should say, thank you.
00:26:34.660
The Stoics have this concept of, uh, amor fati, which means a, a, a love of fate.
00:26:44.580
He says, everything that you throw on top of a fire is fuel for the fire.
00:26:49.180
He says, it turns everything into flame and brightness, which is to me is a beautiful,
00:26:58.140
I'm going to consume it and I'm going to turn it into heat.
00:27:01.420
But I would say that the caveat, uh, to that is that if the fire is weak, if it's just like
00:27:07.280
a puny, uh, spark, uh, or, uh, you know, a dying ember, you know, you throw something
00:27:14.380
So if you have that energy, that drive, that passion, that commitment, then all the obstacles
00:27:21.920
If you're half hearted about it, if you're weak willed about it, then, then the, then
00:27:26.280
the scars and the, and the bruises and the, and, and everything, they don't become armored.
00:27:32.780
So, so, so it's about also what you bring to it that allows you to use it and turn it
00:27:39.320
Well, this is why you need to, and I know you have two young kids now yourself, and I've
00:27:44.400
This is why you need to let them take some licks out in the schoolyard and otherwise,
00:27:48.080
so they can start practicing, you know, building up that armor and getting those bruises and
00:27:55.020
But be it, be there, be at the ready to step in if you need to, because the wounds shouldn't
00:28:04.040
They, they call that a snowplow parenting, the parent that clears all obstacles and impediments
00:28:12.040
And I think this is what leads directly into, you know, the college admissions scandal.
00:28:16.160
These were parents who had up until this point removed every obstacle or difficulty from
00:28:23.440
And then when it turned out that getting into a good school was harder than expected, they
00:28:28.360
had to pull all sorts of strings, unethical strings, one last time to, to, to solve a problem
00:28:35.060
for them because they hadn't cultivated children.
00:28:37.720
They hadn't raised children who were capable of solving their own problems.
00:28:43.200
Meanwhile, the damage had already been done, right?
00:28:45.340
It's like you can't getting them into a good school, however you're going to do it, you know,
00:28:49.000
ethically, non-ethically, that's not going to solve the problems you created in that
00:28:53.340
Those kids and all those people who got in, who weren't outed by the scandal, they're going
00:28:57.300
to be facing the same problems at the end of those four years as they ever did.
00:29:00.340
And by the way, I've seen this firsthand myself where on Wall Street, for example, you can
00:29:04.760
get a job pretty easily if you know somebody, if you play lacrosse with the guy, whatever.
00:29:10.460
And so it's actually not that hard to get a very well-paying job on Wall Street.
00:29:15.320
It is hard, like over time, if they find out you can't do it, you get pushed out pretty
00:29:21.260
So the parent, they're not always going to be able to save you from that.
00:29:26.500
Let's talk about worry and distraction because one of the things that I think makes me a
00:29:37.060
I don't know, a subtle stoic, is I don't really have any borrowed worry in my life.
00:29:42.500
I just don't worry about tomorrow's problems until they're smacking me in the face.
00:29:57.760
We might get to the point where we get some terrible diagnosis and then I'm going to be
00:30:11.420
And so I think part of the reason I write about stoicism is that I need the constant
00:30:17.640
Like I found during the pandemic, I thought like, you know, like let's say I'm late for
00:30:26.360
But I was always under the impression that I was anxious about these specific things that
00:30:31.480
were part of what I did, that were part of the modern world.
00:30:34.260
And I think one of the interesting things about the pandemic in 2020, when everything shuts
00:30:38.680
down and suddenly you're just at home, not able to do anything, I have all the anxiety
00:30:44.600
And I realized, oh, I'm the common variable in all of these situations.
00:30:49.000
I'm the one bringing the variable, which is an interesting concept.
00:30:52.540
Mark's realist in medications, again, says, I escaped from my anxiety today.
00:30:57.580
And then he says, actually, wait, no, I discarded it because it was within me.
00:31:05.500
We bring the anxiety, the worry, the fear to them.
00:31:09.700
And when we realize that, it gives us a choice.
00:31:12.360
We go, ah, I don't have to worry about being three minutes late.
00:31:20.140
I can still be important to me, but I don't have to make myself suffer because I'm worried
00:31:26.480
And I really think that there are two ways out of it.
00:31:28.740
So if you're somebody like you, you don't want to be worrying.
00:31:32.320
So like my saying to my mom, mom, stop the crying.
00:31:37.360
You know, that's not that effective because my mom's like, but I'm upset.
00:31:42.160
I really think there are two things you can do.
00:31:46.420
But basically it boils down to get busier, right?
00:31:50.680
I like cognitive behavioral therapy where like you just, you just insist on taking your
00:31:58.400
Seriously, it could be something as simple as that.
00:32:01.700
But secondly, stay as busy as humanly possible.
00:32:04.560
The more time you have on your hands, the more likely you are to immerse yourself in borrowed
00:32:11.800
And look, cognitive behavioral therapy has its roots in stoicism.
00:32:15.540
Uh, the, the, the founders of CBT were, were, were students of Marcus Aurelius and Seneca
00:32:23.280
The Epictetus says, look, there's things that are in our control and things that are outside
00:32:27.840
And what are we going to spend our resources on?
00:32:29.900
So that's the other key part of worry that I remind myself.
00:32:33.060
I say, this is a resource allocation issue, right?
00:32:36.360
By choosing to focus on this thing that's outside of my control.
00:32:40.000
I am also by extension, choosing not to focus on this thing, which is in my control and may
00:32:46.360
in fact be bringing about the very thing that I am worried about.
00:32:50.220
It may be a better problem to spend time with something you might actually enjoy.
00:32:54.680
I confess I had no idea who this was prior to preparing for this segment, a Greek stoic
00:33:04.540
We suffer not from events in our lives, but from our judgments about them.
00:33:08.420
Um, yes, the way I've always said, this is your only problem is your belief that you
00:33:16.940
Uh, you know, he, he compared to, to the sort of the best and the brightest was the least
00:33:23.420
And one of, uh, Kennedy's advisors said, um, it, uh, he, he said that it wasn't Lyndon,
00:33:29.220
that Lyndon Johnson didn't, uh, go to an Ivy league college.
00:33:32.240
The problem was that he thought there was a problem that he hadn't gone to an Ivy league
00:33:36.520
His lack of education never caused him a problem, but his sense that he was lacking in education
00:33:48.620
It's the story we tell ourselves about those things.
00:33:52.100
Uh, that that's really the source so often of our anxiety.
00:34:01.240
Well, then I'll have to get a different flight.
00:34:05.420
You know, you, you work through it and you realize it's actually not such a big deal.
00:34:09.520
It's just your, you know, your, your, your mind, uh, running around in circles about this.
00:34:14.520
And I think about it like, well, who knows why I, why I am going to miss this flight?
00:34:18.460
You know, maybe there's somebody on the next flight I'm going to meet.
00:34:21.520
Maybe my body was just too tired to get myself out of bed this morning.
00:34:24.340
And I needed that extra 15 minutes and it overruled my mind, you know, in looking at
00:34:31.340
I mean, I'm sort of more of a surrenderer to situations like that rather than a, an obsessor
00:34:37.580
But I, I want to read this cause I, I thought this is, I'm actually going to print this
00:34:42.940
You, you quote the poet Wilfred Owen, um, from the trenches of France in 1918.
00:34:48.900
This is on the subject of staying busy and it will help you with your worry quote happier.
00:35:00.640
It's when we imagine everything, when we catastrophize endlessly that we are miserable and most afraid
00:35:07.160
when we focus on what we have to carry and do, we are too busy to worry too busy working.
00:35:18.740
The people who are obsessing over the meaningless stuff and tearing you down and making nasty
00:35:24.020
comments on Twitter or in your life or what have you, they don't have enough going on.
00:35:29.140
They need to get busier with more important things.
00:35:32.600
You know, Cesar Milan, the dog trainer, he's like all dog problems are just solved by taking
00:35:38.160
Like just take the dog outside and work it out and it'll be tired and then it'll stop doing
00:35:44.780
And I, I, I've certainly found that with, with children.
00:35:49.000
That's not solved by, uh, going for a walk or strapping them into a, uh, stroller.
00:35:53.640
You know, if you can't do that, at least going for a drive, they'll fall asleep or something.
00:35:57.560
Um, you know, getting outside, getting to work on something is just a wonderful way to calm
00:36:07.040
So it stops turning on itself, which I think is what's often happening in these moments
00:36:14.300
You know, um, several years ago, Gavin DeBecker, who's a security expert wrote a book called
00:36:20.420
The Gift of Fear, which everyone should read a hundred percent.
00:36:26.980
Um, and it's, it's really about how you've got this sixth sense women in particular, but
00:36:31.380
everybody has got this sixth sense that we too often ignore, uh, when we actually are
00:36:36.160
Um, but I think you make a different point in your book, which is equally valuable, which
00:36:47.060
Like good things are on the opposite side of fear in many circumstances.
00:37:06.840
If courage is never required in your life, you are living a boring life.
00:37:15.080
There's a story about Theodore Roosevelt when he's, uh, thinking about inviting Booker T.
00:37:19.660
Washington to dine with him at the white house.
00:37:21.540
This would be the first time that a black man had been invited to dine with a sitting
00:37:26.660
And, you know, there's a moment where he hesitates.
00:37:31.580
He thinks what his Southern relatives will think.
00:37:33.680
He thinks of just the, the, the hassle of the negative press.
00:37:37.980
Um, but then he writes to a friend later, it was precisely because I hesitated that I
00:37:43.360
felt ashamed and knew that I needed to do it, that it needed to happen.
00:37:47.640
And look, it's not a perfect rule, but I often find that the things we are afraid to say or
00:37:53.040
write about or do for political or professional reasons, because we think they're going to cost
00:37:58.740
this, these are precisely the things that we need to do.
00:38:02.260
Um, this is precisely the fear we need to get over because I think a good way to think
00:38:06.780
about it is what would the world look like if nobody ever did those things, right?
00:38:10.920
Almost all progress, all breakthroughs, all moments of, of heroism and change come from
00:38:16.820
people who pushed past those reservations, uh, pushed past that instinct for self-preservation
00:38:22.420
and did what was right, uh, despite, uh, uh, the considerations.
00:38:31.220
It's, it's not necessarily a fun emotion to feel fear, but like envy, it's a tell about
00:38:37.800
something you feel is lacking in your life or something you, you want to change in your
00:38:44.920
You write, our fear points us like a self-indicating arrow in the direction of the right thing to
00:38:50.500
One part of us knows what we ought to do, but the other part reminds us of the inevitable
00:38:55.740
Fear alerts us to danger, but also to opportunity reminds me of the fact that in Chinese, apparently
00:39:02.000
the same symbol is used for both crisis and opportunity.
00:39:05.620
And man, that has certainly been true in my own life.
00:39:08.980
So you, it's just a reframing of something that's previously been like a dark cloud.
00:39:17.440
And, and almost all the things that we love about our lives that we're proud of are on
00:39:23.400
the other side of something initially that we were afraid of.
00:39:27.120
And, and so remembering that, Hey, I was scared to do this the first time, or I was scared
00:39:33.560
And I'm so glad that I didn't listen to that fear.
00:39:36.520
Well, how am I going to think about this in the future?
00:39:38.680
And then going back, when I look at my own lives, when I look at places that I've fallen
00:39:43.500
short things that I'm ashamed of things that I wish that I didn't done differently, my
00:39:47.560
excuse at the time, I was afraid about X, I was worried X, Y, or Z that has not aged
00:40:00.340
They felt significant or sincere or exculpatory.
00:40:04.740
Um, but now, you know, five years later or 10 years later, you're like, no, that doesn't
00:40:12.120
The things, meaning the things you regret are the risks, not taken, not risks you took that
00:40:29.240
I wish it had gone differently, but you, for the most part, don't blame yourself, uh, the
00:40:35.620
same way that you do for say, sitting on the sidelines about something.
00:40:40.640
And then, you know, you're better for having taken the risk.
00:40:46.340
Um, and I also feel like there's just sort of a, the laws of natural consequences get us
00:40:53.300
So you, you take the risk, you fall flat on your face, you suffer humiliation.
00:40:58.100
The people who you were worried about say that terrible things.
00:41:03.600
There's a, like a, like a skin changing, you know, like you shed a skin you, you weren't
00:41:09.180
meant to have, and you grow into a new one you were meant to have.
00:41:12.860
Well, let me ask you, uh, um, in the big moments of courage in your life, the, the big
00:41:18.540
stands that you've taken, that wasn't the first time you ever had to do something you
00:41:24.700
That you, do you feel like the smaller moments of courage in your life, the little things
00:41:29.860
that you stood up for, you spoke up about or risks you took, do you feel like that was
00:41:37.560
I've, I agreed with what you said where you have to practice these moments of courage
00:41:40.920
because it's not like a lot of people will say, Oh, you seem fearless, fearless, fearless.
00:41:43.880
I've heard that many times and it's, that's not it at all.
00:41:46.420
I, you know, I've had fears, but I will say I have less now, you know, that practicing
00:41:50.960
courage reduces your fear, but I had plenty more when I was younger, but I just made a
00:41:57.460
And I wrote in my book, um, subtle for more, uh, that's, uh, you, when I was younger, I
00:42:03.720
used to sort of get through like a contentious deposition when I was practicing law where I
00:42:07.260
knew I'd be up against nine times out of 10, a scary guy who had better academic
00:42:11.220
pedigrees than I did, um, was probably at, you know, some amazing firm, probably knew
00:42:18.320
I used to just pretend that I was an actress playing a role when I would go into these depositions.
00:42:22.720
And so it wasn't like Megan Kelly and my ego and my skin in it.
00:42:26.500
It was like this fake person who would go in there, just had to do the job of taking the
00:42:33.380
So that, that was a tool I used to do when I was younger.
00:42:38.160
Cause unlike you, I don't consider myself a natural salesperson.
00:42:43.340
I called myself Rachel and that too was helpful.
00:42:46.380
Put a, put a layer between my ego and what I was doing.
00:42:50.000
So when I was young, I did consciously take risks, but then took measures to protect myself
00:42:59.760
One of the things I do is like, let's say I have a contentious conversation.
00:43:03.300
I got to call and confront someone about something, or I have to fire someone, or I have to go into
00:43:09.260
I go, this isn't going to be fun, but it's practice.
00:43:12.480
Uh, how else am I going to be better at it when the stakes are higher?
00:43:15.960
If I don't willingly go in it now, consciously go into it now and say, this is an opportunity
00:43:22.100
to get better at something that I don't want to do that.
00:43:25.420
Um, and as hard as it's going to be, I'm going to emerge from it with a better set of skills
00:43:32.240
I used to say this to Abby when we were at Fox, she's sitting in the studio with me.
00:43:43.120
And, um, she'd get kind of screwed over by somebody, let's say in the research department,
00:43:47.460
not to throw them under the bus, but just to take anybody.
00:43:50.220
And, um, she'd bring it to me and say like, this is what they're doing.
00:43:53.540
And ultimately I would be on the short end of it.
00:43:56.880
So I'm the one who's ultimately, you know, going to be the, the wounded one if she can't
00:44:01.100
And I would say, Abby, I can solve this for you.
00:44:03.600
I can definitely pick up the phone call, the phone and go yell at that guy, but this
00:44:08.220
is an opportunity for you to go in there and handle it yourself, Minnesota, and see if
00:44:19.280
Well, and, and let's say you cultivate that at work, uh, that's really important.
00:44:25.080
It's good for your career, but then you're on the street and you see someone doing something,
00:44:29.240
uh, uh, unacceptable or abusive or, or, or whatever you, you, you witness something worse.
00:44:34.660
Now you also have cultivated the ability that you're like, I don't need to call anyone to
00:44:44.540
Well, cause you, we, I mentioned this before the other break that you have to practice courage
00:44:50.720
So I was wondering like, what does that look like?
00:44:53.620
I think most people are out there saying, I don't feel fear every day.
00:44:58.920
Well, you know, there's that cliche, do one thing every day that scares you.
00:45:04.220
I think it's a cliche, uh, with, with some truth to it.
00:45:06.960
You know, like this is what we're saying earlier.
00:45:09.060
If you are never doing scary things, um, you know, uh, you're probably living a boring
00:45:14.620
So I, I do try to make sure that I am pushing myself in some form or another out of my comfort
00:45:19.940
zone, you know, creatively, uh, relationships or whatever.
00:45:28.180
Well, my, my rule is I, I, I only write things that I'm afraid to share.
00:45:33.000
So the conclusion of this book was something that, uh, I really went back and forth about
00:45:39.580
Um, I asked a bunch of people if they thought I should publish it.
00:45:42.500
And then to go to the point precisely because I was hesitant about it, I knew that it was
00:45:49.760
So what you're saying is I should call into Dr.
00:45:53.580
Cause that's something I'm terrified to do, but I love her.
00:46:01.340
She, if you don't say it fast enough, she'll yell at you, but she's amazing.
00:46:04.360
So I think like my out was, I was just going to have her on the show as a guest and then
00:46:09.940
It's much more, I respect the people who call in because man, you got to be up and
00:46:14.480
Otherwise this person you deeply admire is going to cut you at the knees.
00:46:20.000
When you're used to always being in some, uh, form of control in the conversation, I've
00:46:25.620
got to imagine it's intimidating to be on the exact opposite side of it.
00:46:37.620
I, you know what I will say, one of the things I don't do that well is put myself out there
00:46:46.060
So maybe today I will like send an email or issue an invitation and take the fear of
00:46:54.560
Uh, and I love, I would love it if all of you guys would do that too.
00:46:57.100
And the other thing I always ask people to do is try to go a date without apologizing.
00:47:04.700
And if we take a risk that insults somebody, then we won't apologize for that either.
00:47:08.940
All right, listen, we've got much more to do, uh, today with Ryan holiday, my guest,
00:47:14.940
And we're going to get into, um, how taking a break from work actually helped him come
00:47:24.380
I love this part talking about not trying to check yourself on obsessing over what people
00:47:35.820
Um, when we flee in the direction of comfort or raising no eyebrows of standing in the back
00:47:40.140
of the room instead of the front, what we are fleeing is opportunity.
00:47:46.440
Losers have always gotten together in little groups and talked about winners.
00:47:51.540
The scared do their best to convince the brave.
00:47:56.340
I love that, that I try to think of it like this.
00:48:00.340
Why would I pay any attention to those who wish to bathe in my reflective light?
00:48:11.580
So I remember, uh, thinking one time, uh, these people don't work hard enough for me to care
00:48:17.400
Um, so it's very easy for, uh, people who are not busy doing things to come up with creative,
00:48:24.840
even, uh, hurtful, uh, things to say about the people who are busy doing things.
00:48:29.680
This is what's so great about, you know, the Theodore Roosevelt, uh, man in the arena
00:48:35.560
If you are, you're going to have to listen to the crowd.
00:48:38.340
Uh, if you're not, then you can safely sit in the stands and shout whatever you want
00:48:43.620
And, uh, I think you make a good point earlier that, that, that these things can be, uh,
00:48:48.500
particularly difficult for women, uh, obviously different genders, different ethnicities, different
00:48:53.580
cultures, people from different backgrounds sort of are taught different, uh, lessons early
00:48:58.980
on about what their role is and, and, uh, how this is supposed to go.
00:49:03.300
But I think generally we, we need people who have the courage to be themselves.
00:49:08.060
Like each one of us is born with a totally unique set of DNA that has never before existed
00:49:16.300
It's tragic that you would throw that away, or as you said, dim the light of that, um,
00:49:31.880
And don't worry about them calling you different or difficult.
00:49:45.600
I was at one time and he, he knew of me, but he didn't know any.
00:49:48.480
And, and, uh, he kind of came over and it was a smile and he goes, only the lions are remembered.
00:49:58.980
She's before she enters politics, she's a chemist and she's trying to get a job at this
00:50:02.680
chemical company and she can see what the interviewer is writing upside down.
00:50:07.240
Like she can see it from across and she takes, she makes out upside down the man writing.
00:50:19.340
That would have been way too small of a place for someone of her personality, temperament,
00:50:25.280
drive, ambition, and, uh, and you know, uh, skill set.
00:50:29.720
So, uh, is, is it going to be easy being difficult?
00:50:33.660
And, and are people going to accuse you of being difficult?
00:50:37.180
But if you went along with everything, you wouldn't do anything special or unique.
00:50:44.940
Honestly, I was just talking to Gad Saad, a professor in Canada, and I love him.
00:50:48.480
And he was saying one of his regrets is he wished he had gotten along better with people
00:50:54.140
higher on the totem pole than he is at his university.
00:50:57.180
He wished he could sort of kiss up a little better than he can because he thinks he maybe
00:51:02.320
would, whatever he would have done better in the university system.
00:51:05.640
And I was saying to him, absolutely not, because you now have such a huge platform.
00:51:12.660
He's got a big social media presence and he's super fun to talk to and to listen to in part
00:51:19.140
You know, if he, if he'd made it in the university system, he probably wouldn't have all those
00:51:23.320
sharp edges and he probably wouldn't be able to speak so freely.
00:51:28.700
Maybe he'd have published more academic texts, but he probably wouldn't have the podcast.
00:51:34.620
I wrote a lot in the book about Frank Serpico, who I think is a sort of timely figure to study
00:51:39.600
now as we're having this reckoning about police and their role in society.
00:51:43.400
And as he's being prepared to be cross, as he's being prepared for one of the trials
00:51:49.460
that he's a whistleblower in, a witness in, the DA says to him, like, why are you so difficult?
00:51:56.160
And he says, you know, if I cooperated, if I just went along with what everyone wanted,
00:52:02.040
I'd be taking bribes in the precinct right now.
00:52:04.760
The whole point is that I do what I think is right.
00:52:11.680
And I think we have to remember that if we if we go along with what everyone wants,
00:52:16.120
things might be easier, but we're certainly not going to break much in the way of new ground.
00:52:22.240
And I also just I keep coming back to this, but I feel like I've lived it.
00:52:25.400
So I want people to remember, even if it doesn't work out short term, let's say you're difficult
00:52:32.180
To your point about Margaret Thatcher, that's good.
00:52:34.840
Then you'll land someplace that sees the value in the real you and you're never going to
00:52:41.440
succeed and do well at a place that feels differently about that.
00:52:45.080
You know, Margaret Thatcher wasn't going to do well at that chemist place at that lab
00:52:52.300
So you'll naturally land where you need to land if you keep testing the limits and just
00:52:59.080
When I talked about this a little earlier when I was mentioning the conclusion of the
00:53:03.180
book, I sort of see this thing unethical at work.
00:53:07.080
I am not a part of it, but I I don't escalate it as much as I should.
00:53:11.340
I decide not to get particularly involved in what's happening.
00:53:14.940
My concern was, as the concern of a lot of people, is I didn't want to lose my job.
00:53:24.540
But, you know, again, with the benefit of hindsight or maturity or age, it's sort of
00:53:30.020
like, why was I so intent on keeping a job that you could lose by doing what is obviously
00:53:36.840
And so we are we're so often concerned about the bad thing happening as if the status quo
00:53:45.460
And it may well be that you've come to the end of the road there and you have to do this
00:53:50.720
thing that is risky and dangerous and scary and might not work out perfectly.
00:53:55.520
But wherever you land, whatever you do next is liable to be better, because at least it's
00:54:05.280
Because what's the difference between giving up and having the courage to leave?
00:54:14.020
Uh, whistleblowers could obviously just quit and go work somewhere else.
00:54:18.400
Um, there is a certain amount of courage as well to say, like, why should I have to go?
00:54:26.760
You know, Martin Luther King could have moved to New York City, uh, safely ensconced himself
00:54:31.800
in sort of liberal American life at that time, not, uh, been beaten by the police, not been
00:54:39.320
He may well have still been able to affect change through his writings and his speeches.
00:54:44.660
Um, but he said, no, I have to go back down into the valley.
00:54:53.700
Uh, but we need people who are, have the courage, not just to say something's wrong,
00:54:59.960
not just to object to it, but also to, to stand, to stand and fight.
00:55:05.160
But you do write about sort of don't, don't quit.
00:55:09.880
And yet it all, you also recognize the courage it may take to leave a situation that's not
00:55:16.100
And I think a lot of people battle with this, right?
00:55:18.680
Like they don't want to just give up on a difficult situation, but you get to this point
00:55:23.060
where you realize this is no longer good for me.
00:55:25.640
Or I just, you point, I thought this was a great point.
00:55:28.960
There was a line in your book, I wrote it down, um, uh, uh, hold on.
00:55:33.640
It's pretty certain that continuing to do the same thing in the same way, in the same
00:55:36.840
place over and over, it's not just insanity, but eventually a form of cowardice.
00:55:44.940
Sometimes it takes courage to stay and try to fix this thing.
00:55:48.620
And sometimes it takes courage to say, this thing has run its course.
00:55:57.380
You could work every day for three years on a book and then realize the premise is
00:56:02.920
So I think the question is, is quitting the easy thing or the hard thing?
00:56:08.640
Are you quitting so you don't have to do it anymore?
00:56:11.320
Or are you quitting because you are going to do the harder thing, which again, maybe
00:56:15.840
deciding to file for divorce, it may be quitting and having to start over and walk away from
00:56:21.640
a retirement package or stock options or, or, or, or whatever it is, right?
00:56:27.020
Um, is quitting the easy thing or the hard thing?
00:56:29.560
If we go back to the choice of Hercules, the hard choice is the one we want to go towards.
00:56:45.520
Um, I thought I love this stoicism, deep, deep courage is there to help you recover
00:56:51.280
when the world breaks you and in the recovering to make you stronger at a much more profound
00:56:59.120
I mean, honestly, like I, all the likes in the world, uh, this is exactly how I feel.
00:57:04.000
And I, I have to tell you, it's one of the reasons why I'm so concerned about our society
00:57:08.000
right now where, you know, it's all the safe spaces and you have to be protected from
00:57:11.240
words and books and, you know, I just think this is exactly the wrong instinct.
00:57:16.120
How do you feel about what we're seeing in our society right now?
00:57:20.300
Um, you know, what I was talking about in that chapter, uh, Audie Murphy, the most decorated,
00:57:25.540
uh, American in military history, uh, in his memoir to hell and back the last section of
00:57:37.540
He's seen the worst of humanity and he, he's talking about like, I'm going to go back to
00:57:48.340
I'm going to try to, to, to become human again, effectively.
00:57:52.680
Um, and, and so when we talk about courage, we don't just mean the courage on the battlefield.
00:57:57.580
We could also mean the courage of the soldier suffering from PTSD or trauma or, or, or
00:58:05.920
Um, it is interesting how fragile we have become.
00:58:10.240
I think it's attention, you know, again, admitting that you need help, admitting that
00:58:14.300
I think there's courage in that, but the idea that you can be shielded from all struggle
00:58:20.820
Um, we, we, we have to face these things that we, uh, that, that, that, that make us feel
00:58:28.100
You can't create a safe space and make sure everyone walks on eggshells around you.
00:58:34.780
And of course, this is easy to say, hard to do, uh, particularly the harder or, uh, more
00:58:40.640
painful, the, the, the trauma that you're experiencing is, but we all have issues and we have to face
00:58:47.280
them, uh, James Baldwin says, uh, not everything that is faced can be changed, but nothing can
00:58:55.300
We have to face the things that are, that are bad and wrong in this world.
00:58:59.300
On the subject of children, um, we're going to take calls later and thank you for agreeing
00:59:03.300
to stick around for that because I'm sure that our audience would love to hit you up with
00:59:07.180
Um, but I'm going to give you Abby Finan's question for you now.
00:59:10.300
Uh, she wants to know about how do you raise stoic kids?
00:59:13.520
How do you, how do you sort of instill this in children?
00:59:15.500
Well, uh, certainly not by, you know, giving them quotes from Marcus Aurelius or Seneca,
00:59:25.660
We all want courageous kids, let's say, but I say that, what is this?
00:59:32.980
Oh, we all, we all want courageous kids, but how, what courageous things have your kids
00:59:39.400
If you're working a job that you hate, uh, if you refuse to speak up about things that bother
00:59:44.680
you, if you're afraid even to, to, to, to, to ask a waiter for something in a restaurant,
00:59:49.820
you can't then go expect your kids to be extroverted and brave and, uh, happy to get
00:59:59.720
Um, and I think the other way to do it, uh, something I think a lot about is like, what
01:00:05.240
So not just showing them in your own life, but what are the kinds of stories you're teaching
01:00:10.220
And I think we used to do a better job of this, uh, the great myths of history, the
01:00:15.740
And now, you know, every children's book seems to be, I don't know, either about silly animals
01:00:26.440
That'll put some, that'll steal up their spines.
01:00:30.380
No, but, but, but teach them things that inspire them.
01:00:33.080
Tell them about, uh, I don't know, the 300 Spartans or tell them about Florence Nightingale
01:00:41.500
It sort of steep them in the myths and the legends and the icons of history.
01:00:47.440
Um, the, the, the great joke about, uh, Theodore Roosevelt, again, I know I keep mentioning
01:00:51.960
him, but, um, it was that Theodore Roosevelt grew up hearing about the great men of history
01:01:00.720
Didn't, didn't you write that Nelson Mandela read, was it Marcus Aurelius in, um, when he
01:01:10.620
And, and, and so have many other people imprisoned, uh, turned to the Stoics because it is a philosophy,
01:01:16.760
I think, ultimately designed, uh, for adversity.
01:01:24.700
The Stoics knew what it was like to, uh, you know, to, to have to fight for things.
01:01:29.200
You know, to your point, and I won't ask you to comment on this because it was controversial,
01:01:34.220
Um, when Naomi Osaka refused to play, she, she claimed she was irritated by the, um, the
01:01:45.720
And then she got all sorts of blowback from the other players saying, you know, we all
01:01:52.820
You know, she claimed she had a mental health issue and dealing with people and that she was
01:01:58.000
And the news media treated her like she was some sort of a heroine for doing this.
01:02:01.620
And this is the highest paid athlete in the world, highest paid female athlete in the
01:02:04.800
I think number three, uh, overall, she's behind only two male athletes.
01:02:09.080
And, you know, I, I did not think this was a moment of strength at all.
01:02:12.900
And my daughter's school, all girls school at the time celebrated her.
01:02:18.000
They brought her up in class to try to teach the little girls that it was great.
01:02:20.980
She quit and they, they framed it as she was taking care of herself, her mental health
01:02:29.820
Her sister came out and she doesn't have a mental health issues.
01:02:33.520
So my daughter raises how she's like this, this heroine, this Naomi Osaka for having taken
01:02:38.240
and I said, no, you know, who's a heroine Malala Yousafzai.
01:02:43.220
Let's talk about the little girl who got on the bus in Afghanistan, even though she knew
01:02:47.360
that the Taliban was going to shoot her, that there was a very good chance that they were
01:02:51.500
And they did, they shot her in the head and she, she still went to school.
01:02:58.460
That is what we overuse that word anyway, heroism.
01:03:00.780
But to your point of like setting the right examples, that's the kind of storytelling we
01:03:07.880
Not every time somebody naturally, naturally has a human foible or a failing or a moment of
01:03:16.620
We don't have to go that far in overcorrecting.
01:03:19.220
Well, I think, I think, uh, there's, there's heroism and there's courage.
01:03:22.400
And obviously my distinction is heroism is when it's about someone else.
01:03:28.860
And it may take courage to, to speak up about something.
01:03:33.200
Maybe you just decide that this is an obligation you shouldn't have to put up with and you're
01:03:36.640
going to speak your truth and use your power to, to, to, to change the status quo.
01:03:42.600
I wouldn't, you know, describe it as, uh, as heroic, right?
01:03:45.900
In the book, one of the distinctions I make is look, the decision of Michael Jordan to
01:03:50.000
walk away from basketball, to become a baseball player, took some courage, right?
01:03:57.960
Um, he risked some of the best years of his basketball career to do that.
01:04:03.360
No, I mean, the only person that benefited from that is Michael Jordan, but when Maya
01:04:07.760
Moore walks away from an equally dominant WNBA career to help free a man wrongly convicted
01:04:13.700
of a life sentence from, from jail, that is heroic.
01:04:17.220
So I think we need stories of courage, but primarily we need these stories of, of, of
01:04:22.580
heroism because it's ultimately, the Stoics were very clear about this, what we do for others,
01:04:28.520
the impact we make, what is our courage being in service of?
01:04:34.360
When Pat Tillman left his career as an NFL player to go sign up, uh, and fight for the
01:04:40.080
country in nine 11, I mean, after nine 11, that's like, I mean, I don't, I can't think
01:04:51.180
Uh, I think my bestselling book is the obstacle is the way, but who's counting?
01:04:57.440
They're all great, but I do, cause I want to talk about stillness and what, and why it's
01:05:05.040
Plus your, your old career as a media manipulator and how you managed to get yourself onto all,
01:05:10.980
all of the networks and all these papers with a bunch of malarkey.
01:05:16.280
Uh, and it's an insider's view into how dishonest that the industry is.
01:05:19.620
So help me understand the books that I haven't yet read in a few lines.
01:05:31.440
Slowing down is often the best way to charge ahead.
01:05:34.580
Uh, in the military, they say, uh, uh, slow is smooth and smooth as fast, uh, by, you know,
01:05:40.560
our best work doesn't come when we're doing a million things, when our mind is racing a
01:05:46.340
It's when we slow down and we lock into what's important and, uh, we eliminate what is in
01:05:55.640
So I was offered this situation where somebody wants me to do some stuff for them, uh, on
01:06:07.380
And she said, Ryan's going to tell you to say no, but saying no is, is important.
01:06:13.680
And it's important, especially for busy people.
01:06:18.660
Steve jobs talks about how it's not just saying no to the things that you don't want to do
01:06:24.260
The really hard things are the things that you want to do that are really, really cool
01:06:29.880
that actually would make things better, but you know, it distracts you, uh, from what's
01:06:36.180
Uh, I gave a talk to the, the LA Rams a couple of years ago and their team motto is keep the
01:06:45.260
I, my, my friend Terry here and always says the main thing is to keep the main thing,
01:06:52.780
So it's not, you don't necessarily have to meditate, but I know you, you know, you wrote
01:06:59.380
You live outside of Austin, Texas, and you've gotten some of your best ideas, just downtime,
01:07:05.500
The, the, the, the courage series that I'm working on now, it came because my wife said,
01:07:09.000
Hey, we should go take the kids out for a walk this weekend.
01:07:13.920
And, you know, I'm walking through the woods in Bastrop State Park and, uh, the idea pops
01:07:19.120
And so if you don't make that time, not only are you eventually going to lose the family
01:07:23.740
that you claim to be doing all this work for, uh, but you lack the ability to reflect, to
01:07:32.180
Um, I don't think like exercise is a fun thing I do on the side.
01:07:36.040
I consider it integral to the work that I do because I get so many ideas in the swimming
01:07:40.820
pool, you know, at the gym, uh, you know, uh, out, out on the roads.
01:07:45.580
This is why Doug is always telling me I should read more fiction.
01:07:48.000
I always just read, if I read, I'm nine times out of 10, I'm reading more nonfiction, just
01:07:52.320
feel like it, that's an advancement, advancement toward being a better person or being better
01:07:57.000
And he's always like, first of all, he told me I shouldn't tell people that I don't read
01:08:00.260
fiction, but, um, but I don't listen, but to, to your point, you know, your brain needs
01:08:11.280
And it may be actually that, that reading some work of fiction, uh, published, you know, 200 years
01:08:17.260
ago may give you the perfect insight to what's happening today in a way that you might not
01:08:23.360
It's like you found it because you weren't looking for it.
01:08:29.340
Um, ego is the enemy is another one of your books.
01:08:34.020
Because I know stoicism is about, I think they're in part of it's like be humble.
01:08:38.720
Um, I don't know, you know, you need a little bit of ego to make it in today's day and age,
01:08:53.400
Um, there's a great line from Epic Titus, uh, that I'll give you since you're a new fan.
01:08:58.580
Um, he says it's impossible to learn that which you think you already know.
01:09:02.300
So the problem isn't that you need to be assertive and aggressive and confident that all is important.
01:09:07.920
But if you think, you know, everything, if you think you're perfect, if you think you're
01:09:11.340
God's gift to humanity, it really kind of prevents you from getting better from working
01:09:16.980
with other people, from connecting to other people.
01:09:19.560
And most of all, uh, it prevents you from learning the things that you don't already know because
01:09:24.700
you're convinced that, uh, no such thing exists.
01:09:28.720
I always say be, be a learn it all, not a, not a know it all.
01:09:34.140
You know, Socrates' wisdom is that he knows what he doesn't know or that he knows that
01:09:39.720
And if you think about the Socratic method, what is it?
01:09:46.180
If you, uh, if you make statements, uh, you, you, you won't learn anything.
01:09:59.640
Well, I have it tattooed on my arm as a, as a reminder.
01:10:02.820
The idea is that there is no, there is no problem so bad, uh, so undesirable, so unexpected
01:10:16.220
At the very least by being humbled by it, at the very least by becoming more resilient
01:10:22.000
So the Stoics are basically just saying that everything that happens to us in life is an
01:10:28.860
To do what you think is right with what you think needs to be done.
01:10:33.600
Um, sometimes the, the thing that looks like the absolute worst thing actually has within
01:10:40.580
But I think it's also just about deciding to move forward to make the most of this, whatever
01:10:46.740
it is, as opposed to expecting or demanding that everything go your way all the time.
01:10:52.680
It's like yet another problem to be solved using my new skills, my new resolve, and my,
01:10:58.100
my willingness to practice all these skills we've been discussing.
01:11:03.500
Um, and you, your, your past, you used to be employed by American apparel and the clothing
01:11:10.460
company, and you were the marketing director, I think, and you were young, you were a whippersnapper
01:11:15.060
and you, you were sort of a shit stirrer, um, like young in your career.
01:11:21.360
So both, I guess, as I understand it, both when you worked for them, but also just, you sort
01:11:27.260
of went out there and started messing with blogs or was that all in the context of your
01:11:31.420
I, I had a marketing company that focused on sort of how the internet operates as a
01:11:38.540
lever, uh, inside the sort of media ecosystem, the way that things bubble up or are created
01:11:45.360
on the internet and then become part of culture.
01:11:48.420
Um, basically I ended up writing a book about fake news, uh, you know, 10 years ago, um, that
01:11:53.360
I thought was, uh, you know, sort of of the moment and turned out to be, unfortunately a
01:12:00.260
But the premise of the book was like, look, this is how the sausage is made, uh, and it
01:12:12.100
This is how the things that, you know, ultimately culminate in, let's say the, the, the evening,
01:12:19.200
This is how Twitter kicks those conversations off, you know, hours or days before, and then
01:12:25.800
you're talking about it to your friends the next day because you saw it on TV.
01:12:29.360
And I was sort of showing how that ecosystem works from the perspective of someone who admittedly
01:12:35.540
was taking advantage of said system was a master manipulator.
01:12:39.380
The headline from Forbes on July 18th, 2012 was how this guy lied his way into MSNBC, ABC
01:12:48.460
It reminded me of that James Lindsay, Helen Pluckrose, um, Peter Boghossian study where
01:12:54.000
they sort of wrote up a bunch of nonsense and got it published, uh, in these journals
01:12:58.180
just to make a point of like, if you're, if you say, you know, the craziest stuff as woke
01:13:03.260
as can be like the penis as a social construct was one of them, you can get it published and
01:13:09.300
you're kind of trying to do the same thing in media.
01:13:12.680
And look, I, I felt like I was writing the book from the perspective of like, Hey, this
01:13:18.900
Obviously it wasn't always received that way, but you know, then you flash forward to the
01:13:22.580
2016 election and, you know, literally thousands of Russian bots and fake accounts are, are cited
01:13:30.440
and quoted across major media outlets relatively harmlessly for a clothing company or an author
01:13:37.320
or a, you know, a media personality, they have real implications, not just inside our
01:13:45.300
Like if you don't think that China and Russia look at the vulnerabilities of our media system,
01:13:50.260
how easy it is to get people outraged and turned against each other.
01:13:56.800
You know, before I interviewed Vladimir Putin, I had a briefing by some top former, uh, Intel
01:14:02.760
types and they showed me in great detail how the amplification was done.
01:14:07.320
You know how they, they'd come up with a fake news item and you could, you can track
01:14:11.900
You can see you will sort of patient zero, if you will.
01:14:14.060
And then out it goes in these concentric circles out, out, out, out, out to all of their
01:14:19.020
And if you don't think that, you know, we are being manipulated by people who don't have
01:14:22.440
our best interests at heart, you're definitely not paying attention.
01:14:24.320
It's not, it's not to say anything about all the Russiagate.
01:14:28.700
We're being manipulated by the Russians and the Chinese in our media.
01:14:32.240
And that's not even counting our own people who are doing it.
01:14:35.860
Um, so in a nutshell, can you talk about like, how would you do it?
01:14:39.120
Like is you, you worked the blogs, but you worked mainstream media and you could create
01:14:44.300
really fake news without getting checked on it pretty easily.
01:14:48.420
One of the things I talk about in the book, it's called trading up the chain.
01:14:54.180
So in the case of Russia or the case of a, of a reality television star that wants to
01:15:02.340
Maybe it's a post on Reddit or it's a post on Twitter or bigger media outlets until suddenly
01:15:10.820
And what we, we have this trouble in our media system where outlets report on what other people
01:15:18.160
So it's a reaction to a reaction to a reaction in.
01:15:21.920
And, and at some point, uh, you'd hope someone would go, Hey, what's the source for this?
01:15:27.720
But the system is moving so quickly that this doesn't, doesn't really happen.
01:15:31.100
And local news is unfortunately a big conduit in the system.
01:15:35.720
People get something on, you know, uh, the NBC affiliate in St. Louis, and then it becomes
01:15:41.940
a national media story as it, as it invokes more and more reactions.
01:15:45.540
Can you talk about, um, what did you wind up like getting on?
01:15:50.780
And what did you talk is like, what I read in the Forbes piece was on Reuters, he became
01:15:57.480
On ABC, he was one of a new breed of long suffering insomniacs at CBS.
01:16:02.180
He made up an embarrassing office story at MSNBC.
01:16:04.260
He pretended someone sneezed on him while working at Burger King, um, at Manta meant Manta
01:16:11.060
how boats, he offered helpful tips for winterizing your boat.
01:16:15.840
Like you weren't, you weren't any of those things?
01:16:18.780
Yeah, I definitely know how to winterize a boat.
01:16:20.820
Um, I was quoted in the New York times as an expert about, uh, vinyl records, which I
01:16:29.100
Um, one of the, one of the ways that this happens, there's actually a tool.
01:16:34.180
Uh, it was, it's, I think it still exists, but at the time it was called help a reporter
01:16:38.120
And basically instead of journalists going and getting sources like the old fashioned
01:16:43.520
way, they would say, Hey, I need a source who's outraged about this year's Superbowl
01:16:48.860
guests, or, Hey, I need somebody who's an expert about millennials and their retirement
01:16:55.920
So instead of actually calling up someone who's an expert about this, it's like Craigslist.
01:17:00.140
They're just looking for people who have things to sell.
01:17:03.100
And the reality is what those people have to sell is an agenda.
01:17:07.800
So I, as part of the stunt, again, the purpose of this was not for personal gain.
01:17:12.940
I didn't get anything out of being a boat winterization expert.
01:17:15.700
It was to show that, Hey, look, um, not only is the Huffington post doing this, but the
01:17:22.200
The paper of record in the United States is trolling for experts and trend pieces that
01:17:27.820
then, you know, uh, we all react to go, isn't it so interesting that this is happening?
01:17:32.320
And it's like, this may actually not be happening.
01:17:35.100
This could be literally a figment of the reporter's imagination confirmed by, you know, willing
01:17:42.100
pseudo experts who are willing to, uh, you know, say whatever needs to be said to appear
01:17:48.260
You, um, what was the, the, somebody call only one group called you to see if it was
01:17:56.000
Can you tell us that I even, at some point it was working so well and I was busy.
01:18:00.460
I just had somebody else answer the emails for me.
01:18:03.360
Uh, I just said, look, you know, just reply to all these things, just say whatever you
01:18:08.160
Um, and again, the point of this was to go like, guys, this is not good.
01:18:12.240
This is like your password is one, two, three, four, five, six.
01:18:26.420
I mean, if anything, our system is more dependent on what's happening in social media, what's happening
01:18:32.120
digitally, uh, you know, what, what's happening, uh, you know, faster and faster, um, if anything,
01:18:40.580
We just did a story a couple of weeks ago about some guy who was all over MSNBC claiming that
01:18:45.880
he was an ER doctor and that the ERs had been turning away patients because they were filled
01:18:52.500
with the unvaccinated and maybe it was ivermectin, you know, people who took ivermectin.
01:18:58.360
And, um, he was all over MSNBC millions of people saw him and it turns out that somebody
01:19:05.080
actually followed up and called the hospitals and said, is that true?
01:19:08.560
And, you know, and they were like, we severed our relationship with that guy months ago.
01:19:12.860
He doesn't know anything and we're not overflowing and nobody came in for ivermectin overdoses.
01:19:16.780
It's like a simple phone call would have saved you the embarrassment.
01:19:20.600
But the problem is the embarrassment isn't that great anymore.
01:19:25.260
And let's say there's some random, random internet website.
01:19:38.920
Like you, you might get three stories where you should have had zero.
01:19:51.080
And then because we're not like, if you're a subscriber to something, uh, if you're a regular
01:19:56.640
consumer of something and that, that site or that outlet continually lets you down, you
01:20:04.600
Um, the problem is when we just consume internet, uh, sorry, when we just consume our news over
01:20:10.160
the internet via the intermediary of Facebook or Twitter, uh, or Tik TOK or whatever is
01:20:15.760
being spread around, uh, we, we have, there's, there's not a reciprocal relationship.
01:20:22.360
You know, they say like, if you're not paying for it, you're the product that's being sold.
01:20:26.380
Um, the attention, the, the, the design, the, the, the purpose of these websites is to capture
01:20:31.200
your attention by any means necessary, sell that to a digital advertiser in a real-time exchange.
01:20:36.940
And by the time you're halfway through the article and go, this is bogus, they've already
01:20:44.420
This is why you have to be so careful, um, when it comes to your news consumption, it's
01:20:49.520
like the same way you wouldn't just choose a random doctor out of the yellow pages.
01:20:55.200
You shouldn't just take news off of Facebook and say, this must be real.
01:21:00.280
I think in today's day and age, a news personality who you trust.
01:21:02.840
Don't even don't, don't even buy into a whole organization because there may be people
01:21:06.560
who are honest at that organization and there may be people who are not honest.
01:21:09.460
So don't go with the organization, go with somebody who you trust, who hasn't, you know,
01:21:13.860
who served you well over the years and try to have a few of those people at different
01:21:18.600
ideologically, you know, aligned places because it's garbage in garbage out.
01:21:25.500
Like you and I are an hour and a half into this conversation.
01:21:27.780
If this was a cable news show, we would have talked for 90 seconds, right?
01:21:31.080
The, the, the, the long form discussion that's not subject to these sort of wicked economics
01:21:37.240
of like, is this spreadable is really important.
01:21:40.720
The other thing I would add to that is like read books.
01:21:43.720
Um, the best thing that I read that helped me during COVID was John M.
01:21:47.940
Berry's book, the great influenza, which was published in 2005 about the Spanish flu.
01:21:54.280
And, and so that's a 15 year old book about a hundred year old event.
01:21:58.340
Um, but because it's history, because it's not politically motivated or urgency motivated,
01:22:04.860
uh, I think it actually teaches you more, uh, than what's going on right now.
01:22:09.440
So I think we are often concerned with breaking news when really we'd be better getting a historical
01:22:14.780
perspective or a legal perspective or a psychological perspective.
01:22:18.320
Uh, and that would help us understand what's happening in the present moment.
01:22:22.660
So going back to the young you, um, as I mentioned, you work for American apparel,
01:22:27.460
you made a reference to it earlier that you had, you include this in the book, but you had
01:22:32.520
an uncomfortable situation with your boss there, the CEO, when you were 23 years old.
01:22:41.120
And I think, you know, you really beat yourself up for how you handled it, but there's definitely
01:22:47.520
Um, so do you want to talk a little bit about what this, the position Dove Charney put you
01:22:53.320
Yeah, I was, I was asked to effectively leak photos of a woman that he had been in a, what
01:23:00.480
Uh, and, and as the sort of company spokesperson, this would normally be my job.
01:23:07.540
He said, here's the response, you know, give these photos to journalists.
01:23:11.360
Um, and I, I didn't do it, but I also didn't stop it from happening.
01:23:15.980
And I remember walking into his office a few weeks later and, you know, observing a conference
01:23:21.700
call, uh, where he was giving the photos to journalists who, you know, sort of happily
01:23:28.100
Um, and it struck me that, you know, just not doing something is not enough.
01:23:32.500
Obviously, if something is unjust, uh, you have, you should prevent it from happening.
01:23:36.400
But this goes to the debate that we were talking about earlier that I think a lot of us struggle
01:23:46.160
We tell ourselves, I shouldn't do something now.
01:23:52.760
I was, you know, a few years later in a better position to affect change inside that company.
01:23:58.120
Um, but obviously that's cold comfort to the people who, uh, you know, were on the wrong
01:24:06.080
So you could see this, you know, in the Trump presidency, someone says, well, I don't agree
01:24:09.960
with what's happening, but I'm the adults in the room.
01:24:12.280
Going back to the ancient Stoics, Seneca is the advisor to Nero.
01:24:16.000
And I imagine he told himself, Hey, uh, if I leave Nero, we'll just hire someone worse.
01:24:21.720
So when we talk about fear and courage, it's, it's not an easy, clear cut thing.
01:24:26.220
Um, you can stand on principle, um, and you may get your head cut off or you can stick
01:24:32.980
around and try to, you know, have more leverage, be able to effectuate change later, but that
01:24:39.500
can also be an excuse, a lie you tell yourself.
01:24:45.040
I have a different perspective on this because I will say, I'll say this without calling out
01:24:49.940
anyone in specific, the media industry is dedicated to destruction of anyone within the
01:24:59.180
And they use people like you who are on staff full time to not just let somebody exit with
01:25:05.640
a bad narrative, but to absolutely destroy them.
01:25:08.780
The, the, the company turns on somebody that they employ and it's vicious and it is all
01:25:17.360
And so I think you didn't even know you were just young that it was, this wasn't a good
01:25:22.700
Obviously he eventually got forced out and all that, but you, it was not even just him or
01:25:36.300
Bad people thrive in it because you're the exception.
01:25:39.960
The fact that you had any moral qualms about doing that and that you managed to find the
01:25:50.340
You, you probably didn't realize at the time that you were swimming in a toxic cesspool
01:25:54.980
that was much, much bigger than the company you happen to be at.
01:25:58.680
And obviously in retrospect, I think, you know, I was a 23 year old who shouldn't have
01:26:05.100
And part of the reason I was probably chosen was the thinking that I would go along with
01:26:11.960
So I do think we have to, it's important that we look back and we evaluate and we grow
01:26:17.400
from the experiences because that is the ultimate way, at least from the Stoics, the ultimate
01:26:22.900
way to waste them is to not derive lessons from them that you then apply on a going forward
01:26:29.140
basis, which I, I would like to think that I have.
01:26:42.540
I wake up, I take my kids for a walk in the morning.
01:26:47.480
My rule is I don't touch the phone for the first one hour that I'm awake.
01:26:53.140
I go in and I write and I have a little bookstore in this small town that we live in that my
01:27:00.100
And I live kind of a Mayberry-esque existence in the, in the middle of Texas.
01:27:07.700
And weirdly, the pandemic has been quite clarifying to me in terms of like, what do I want my life
01:27:18.260
And I think generationally, we're going to see a lot more of that.
01:27:21.600
Everyone I know seems to be moving to Texas for some reason.
01:27:27.660
And even if your politics aren't hard read, they're, they're more like leave you alone.
01:27:33.780
And I think even a lot of Democrats like a place that just leaves them alone, lets them
01:27:39.860
There's something nice about living in a, a blue city in a red state kind of checks each
01:27:47.580
Well, and I mean, I feel like I can understand that having worked at Fox News for 14 years
01:28:04.260
Now is your chance to call in, um, still taking your questions on the COVID show.
01:28:09.380
We have the, uh, had the other day, I guess it's on fire.
01:28:11.400
If you haven't seen the interview that we did with Scott Gottlieb, you really should.
01:28:16.360
Um, and it was kind of fun and we'd love to get your calls and your questions for Ryan
01:28:24.220
Uh, or on a challenging situation that taught you something, maybe a little braver or more
01:28:29.400
Call us at 833-44-MEGYN, 833-446-3496, 446-3496.
01:28:52.960
And Ryan holiday, bestselling author has agreed to stick around, take a call or two.
01:28:56.780
Uh, we're going to start with Richard out in the great state of Nevada.
01:29:02.360
If you say Nevada, uh, Richard, what's, what's on your mind?
01:29:05.000
I'd just like to say that your guest today is giving some really good, sage advice and,
01:29:11.380
and, uh, I've enjoyed it, but we all know that, uh, some of it, even though you have a tremendous
01:29:18.860
grip for the English language, you know exactly what they said, but you have to have life experiences
01:29:25.700
to really digest it and dissect it and understand it.
01:29:29.720
And a good example of that is like people told me early in life, experience is the best teacher.
01:29:37.360
It's, it's good for, you know, weddings and winning the lottery, but heart attacks and car wrecks, not so much.
01:29:50.700
Like I said with your guests, I think it's some great advice.
01:29:56.240
And one thing my grandfather said to me when I was young and there again, I heard him perfectly, but I didn't understand.
01:30:03.700
And he always said, never get your exercise jumping to conclusions.
01:30:12.040
It's like experience can be a great teacher, but some things are just really hard and awful.
01:30:17.820
Look, experience can be a great teacher, but ideally, uh, we also want to learn from the experiences of others.
01:30:24.040
Uh, general Mattis talks about this, like as a military commander, you can't learn by experience because that comes at the expense of the lives of the people that you are
01:30:34.600
So if you're not reading deeply, if you don't have a mentor, if you're not asking questions, if you're not studying the campaigns and the discoveries of the people who came before you, you're doing a real grave disservice, not just to yourself and to the men and women underneath you, but also to your country and to your cause.
01:30:54.640
Is it too rosy to say like, you know, every experience, I sort of, any downside of risk will get you, you know, stronger and you'll learn and you'll be a better person.
01:31:05.320
You know, I think about some people who get a terrible diagnosis, you know, or struggle with something awful happening to a child.
01:31:12.120
You know, I don't want to put too rosy a spin on it.
01:31:14.180
Yeah, it's really easy to be flip about it and say, and this is something that I try to talk about with The Obstacle is the Way.
01:31:22.660
If you could avoid the adversity, great, you know, you should be.
01:31:26.600
No one should have to learn, as you said, from the death of a child or from a bankruptcy or a robbery or, you know, a natural disaster.
01:31:34.600
When these things do happen, then we have to learn from them.
01:31:39.500
But, you know, it's not courageous to, let's say, not wear a motorcycle helmet or something like that, right?
01:31:45.160
If we can avoid it, if we can create a society that helps support and keep people safe, then great, we should do that.
01:31:53.880
But life should not be harder than it needs to be.
01:31:56.860
And just quickly, because I was dying to ask you this, we were up against it, but like, what about regulating your emotions?
01:32:01.600
We talked about fear, but Stoics like to regulate emotions.
01:32:10.560
Just try not to make decisions based on that immediate emotional reaction.
01:32:15.380
The Stoics are not emotionless, but they try not to make emotional decisions.
01:32:21.460
This is from the book, A Hero Gets Back Up, They Heal, They Grow for Themselves and for Others.
01:32:36.620
Next week, we have Sharon Osbourne in her first long form interview since the talk booted her off over that nonsense.
01:32:44.680
You can download the show on Apple, Pandora, Spotify and Stitcher.
01:32:47.540
Check out YouTube.com slash Megan Kelly if you want some weekend entertainment.