Jeremy Boreing Hosts a Special Daily Wire Townhall
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Summary
Learn English with The Daily Wire's own Managing Editor, Ben Shapiro. In this episode, Ben reflects on the importance of the company's work on the trans+ movement, and why it's important to remember that the Daily Wire has been leading on this issue from the very start.
Transcript
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It's 2025. The Daily Wire is about to turn 10 years old.
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And yesterday, the President of the United States signed an executive order titled
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Protecting Our Children from Chemical and Surgical Mutilation,
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which prohibits surgical and chemical mutilation of our children.
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For me personally, though, this is also an exciting moment to reflect on what we've accomplished
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as a company. There are a lot of people in the conservative movement who deserve a lot of credit
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for this victory, but a lot of the people who deserve the most credit are sitting right here
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in this room today. We don't often get to tout all of our own accomplishments, modesty being a virtue.
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But false modesty is a sin. And to put it bluntly, The Daily Wire has been leading on this issue
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from the very day that we were founded. I couldn't be more proud of all of our enormous contributions
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to this issue. We've made enormous contributions to a range of issues, and I'm often proud of the team,
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but never more so than today. It is rare in life. I've been in this business for a minute.
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I've seen a lot of things. It is rare in this life that you get to be a part of a moment like this.
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And it would be inappropriate for us not to take a moment to reflect on it together as a team and to
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reflect on it with our audience, with the people who have supported us, with the people who've
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empowered us by listening to our shows, by sharing our content, by engaging with our advertisers,
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our advertisers who actually did the advertising, our subscribers who made it possible for us to take
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some of the stands that we've taken against incredible odds. I don't think people,
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sometimes even inside the company and certainly outside, actually realize just how difficult it
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has been to wage this particular fight and what it means that we've been able to participate in
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this victory. It's a very special thing. We should hold on to it. Like with all of your successes in
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life, you should hang on to it loosely, but you should hang on to it nonetheless. Nobody has fought
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harder than we have on this issue. And for that reason, I've never been more proud.
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And I want to tell you a little bit just in reflection on how we came to be in this moment.
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Two weeks after the founding of the company, Ben Shapiro went on CNN and did a show with Dr. Drew
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and Zoe Tur. If those of you don't remember, Zoe Tur is a biological man who, it's hard to remember him
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because he's basically disappeared from public life. But he's a biological man who at that time was
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defending so-called trans rights, which were fairly novel at the time. Most of us had not really
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engaged with this issue in a major way. And yet there was Ben, 2015, I can't stress enough, two
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weeks after we started the Daily Wire. And he was debating these issues and he referred to
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Tur as Sir, which in retrospect was perhaps a little bit more polite than Ben should have been.
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Tur, though, responded to this by grabbing Ben by the neck and saying,
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if you say that again, you're going home in an ambulance.
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It was an amazing moment of television. I mean, here you had a rather large biological man in a
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dress threatening physical violence if Ben didn't bend the knee to this obvious delusion.
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And what was the reaction from CNN? Nothing. What was the reaction from Dr. Drew while one of his
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guests was being threatened on national television for saying a political opinion? Nothing. And that
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was the first clue that we had as a company as to what this fight was going to be like. It was going
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to be threats, threats of physical violence, threats of economic hardship, threats of demonetization,
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of blocking, of harassment, of threats against essentially the livelihood of everyone who worked for this
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company and our opportunities at success at every turn if we did not accept this obvious lie.
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So from day one, it was the Daily Wire's policy not to give into this. From day one, it was our policy
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not to use the ridiculous novel concept of preferred pronouns in any of our reporting. And we decided
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instead we would just use pronouns in our reporting like reporters had been doing since the dawn of time.
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But at the time, well, in retrospect, like, well, that's not a very big deal, except that at the time
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everybody was moving as quickly as they could to rewrite the rules of language to accommodate for this
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gender madness. Back then in 2015, we only had two hosts, Ben and Drew. At that time, I'm not even sure that
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we had hired Michael Knowles to be our social media manager, which was the worst decision we ever made in the
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history of the company. We eventually had to give him a show just because he was so bad at his job.
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But even with only two hosts, this issue was never far away from our coverage. I remember Ben talking
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about it on his 20th episode. I remember Drew talking about it in the first month of the company
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and giving one of his first comedic monologues about men going into women's restrooms. And you
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should go back and watch it. It's absolutely vintage, classic Andrew Klavan. And again, at the time,
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no one was having these conversations. No one was engaging in this fight. Now, of course, it's
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universal. And in retrospect, it feels like these were just very small moves that were happening,
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but they were pronounced moves at the time. In fact, many right of center commentators and
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journalists at that time, even many who now are on the correct side of the issue, who now have done
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heroic work since having the scales lifted from their eyes. Nevertheless, in those days, they were not on
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our side. They were supportive of, again, I call them so-called trans rights because I'm not sure
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that there is a right to mutilate your body in service of a delusion. And there's certainly not
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a right to mutilate children in service of a delusion. We weren't the only people in the fight,
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and I don't mean to imply that we were, but it was lonely. There were not many, and we were leading.
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And our outspokenness on the issue came with a very real price. The truth is, we couldn't have
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imagined how great a price it would ultimately be. And I'm going to tell you a little bit about that
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as we go through today. But we were warned. In 2019, as the company was really starting to get
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its sea legs, we were really starting to break through. We were really starting to have success.
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We were being courted by one of the big three Hollywood talent agencies and a top agent at one
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of these top agencies with whom I've cultivated a friendship. I think he's a good guy. I'm not
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going to say his name because I don't want him to take a lot of flack for this. Nevertheless, he called
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me and he said, listen, we love you guys. We think that there's huge opportunity. There are a lot of
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great deals to be done, but you're conservatives. And we're, as an organization, pretty well populated
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by left-leaning Hollywood folk. I said, yeah, but you knew that when you were taking the meetings
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with us. Are we going to be able to do deals or not? And he said, you are 100% going to be able
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to do deals. We're going to do huge deals. We're going to make a lot of money together. We're going
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to help you guys increase your reach, increase your effectiveness. And the truth is, we don't really
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care what you guys talk about. You want to talk about abortion, that's fine. You want to talk
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about small government, that's fine. Robust foreign policy, that's fine. We understand.
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But there is one thing. You have got to stop talking about this trans issue. You have to
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understand, he told me, a lot of the people you'll be working with at the agency, I mean,
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this is LA, this is New York. A lot of the people you're working with at the agency have
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transgendered children. It's personal to them. You have to let it go.
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So the or else was kind of implied. He didn't actually say it.
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And again, the guy who said this, a good guy, he wasn't actually trying to threaten me.
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He was trying to tell me the actual reality of the situation. But it really was a devil
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at the crossroads moment for Ben and I. I mean, essentially, we were being told, you can
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have the world and it will only cost you your soul. And we wanted the world. You know, if
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you work here, you know, if you've been following the company, if you're a supporter
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of the company, we are remarkably ambitious. We're the most ambitious people in conservative
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media. We don't just want to be the preeminent conservative media company. We want to be the
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preeminent digital media company in the world. That's what we have our sights on. The most
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influence, the largest and most engaged audience, the most opportunity to make a difference, the
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most opportunity to do well and to do good. And here we were being told, well, the cost of
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that is you cannot talk about this issue. And we chose our souls. Again, you look back
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and you say the Daily Wire did over $200 million of revenue last year. We have millions of people
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in our audience. We have enormous reach. We have successful hosts and successful shows
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and successful movies, successful documentaries. And it seems like that was an easy decision to
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make. It was not an easy decision to make. In fact, if we had known just how hard it's going
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to be, I don't know if we could have had the fortitude to have stood by the decision.
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Fortunately, God has special providence for fools, and we were very naive.
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So in the years that followed, we doubled down and we tripled down on this particular fight.
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We led on this particular fight, and we scored real victories, both political and cultural.
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In 2021, our own Luke Rosiak blew open one of the most consequential news stories of the
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decade. And I say consequential because it literally elected a governor in the state of Virginia.
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In Loudoun County, Virginia, a school board had covered up a sexual assault in order to protect
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the insane bathroom policy that they had put in place, which had allowed a teenage boy to go into
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the restroom with teenage girls. After the story blew up, Matt Walsh rented a room in Loudoun County
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in order to qualify as a citizen for a citizens-only school board meeting and helped bring the issue
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to national attention. It went viral and led in significant part to the election of Governor
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Youngkin in Virginia, which is a huge turning point for the state of Virginia and the beginning
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of what became a cascading turning point around this issue and around our politics nationwide.
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And of course, the school officials responsible for the travesty were later indicted for their
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roles in the cover-up. That is because of the work of Luke Rosiak. It is because of the work of
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Matt Walsh. It is because of the work of the Daily Wire from our journalists all the way through
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our social media team for making that happen. And in many ways, it was the springboard for Matt's
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journey becoming himself a leader on this issue, the leading voice at the leading publication
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on the defining social issue of the last decade. Again, a thing for which we should be enormously proud
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and thankful to have been a part of. After that, Matt released his children's book, Johnny the Walrus,
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and cleverly became the number one author in the LGBT category on Amazon.
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It was a hilarious stunt. And the book was very, very funny and very good. I'll brag a little bit
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that my niece illustrated the book. So I have, obviously, this was a great moment for me in the history
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of the company. But it was also effective because it changed policy at Amazon. Outraged Amazon employees
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staged a die-in. They were so scandalized by the fact that we were able to sell some books about ideas
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with which they disagreed that they pretended to be dead at the doorway of Amazon to imply that
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reading our words in a children's book was the threat of actual violence. It threatened their
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actual lives. And Amazon, one of the largest and most valuable companies in the world, had to make
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a choice. Would they stand with their employees? And probably, if we're being honest, based on the
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geography of where they were founded, probably their own sort of political beliefs, whether they
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deeply held a belief in transgenderism at the top of the company or not. Who knows? But certainly,
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they were friendly to the idea of progressive values. And yet, because The Daily Wire was gaining
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traction, because we were starting to have purchase with the audience, they chose sanity,
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which was surprising to all of us. They left the book up in their store, and today it sold over
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150,000 copies on Amazon. And that wouldn't be the last time we took a top tech company to task over
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the issue of transgenderism. Then, of course, in March of 2021, Harry's Razors canceled a big
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advertising campaign with The Daily Wire because Michael Knowles and Candace Owens had discussed the
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reality of biological sex on a show that, at the time, wasn't even on The Daily Wire. And once again,
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we decided to fight rather than simply let the left have the ability to dictate this dilution
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onto the rest of us by fiat. We launched Jeremy's Razors. And just so you understand, today, Jeremy's
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Razors is a growing and thriving business. It did something like $20 million of revenue last year,
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which is a pretty funny end of the joke, if you think about it. But it wasn't obvious that that was
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going to redound to our benefit. We were essentially saying to all of our advertisers,
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on whom we are dependent, and at that time, we're dependent for almost all of our revenue.
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This was before the real ascendancy of our subscription program. And we were telling them,
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we will not bend the knee to these sorts of threats. We will not bend the knee. We could have
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lost an overwhelming number of our advertisers, and we could have lost the entire company.
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We didn't, thank God. But that doesn't mean that we weren't taking that risk. We did take the risk.
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And we won. A year later, we launched another market opportunity with Jeremy's Chocolate.
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Hershey's Chocolate thought it would be funny to cater to all this nonsense with a Hershey bar.
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And we said, no, you can't, we're not going to give in to this sort of diversity cult that you're
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a part of. We launched our own chocolate. And today, we've sold over a million bars of our
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she, her, and he, him chocolate. As I like to say, one of them has nuts. I'll leave it to you
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to decide which is which. And again, we were telling the marketplace of our advertisers
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that we weren't going to put up with this. There was enormous risk. Just because the moves
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worked does not mean there wasn't enormous risk. Success always seems inevitable in retrospect,
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but success is never guaranteed. Each one of these moves required of us huge risk, both of capital
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and of toil and of reputation. And every single time, we felt like we were putting the entire
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company at risk to stand for these particular values. And we felt that way because we were.
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And the consequences that we had been warned about were very nearly upon us.
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And of course, the most important and most public move we made came in the form of a question.
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In 2022, Daily Wire released Matt Walsh's culture-shaping documentary,
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What is a Woman? The left, it turns out, did not know the answer, and they were pissed.
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Matt's film became a national sensation with tens of millions of viewers. By the time the dust had
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settled, we, working together with Matt, had exposed the sinister motives behind body-destroying
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medical procedures at Vanderbilt Hospital and beyond, hosted a giant rally outside of the Tennessee
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Statehouse demanding action to protect children, and had started a movement that inspired over 36
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states nationwide to change their laws to ban the barbaric practice of mutilating children in the
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name of radical political theory. Those actions, more than anything else, led to the case that's
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currently before the Supreme Court to determine whether or not states have an inherent right to
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protect children from having their bodies sacrificed on the altar of this sociable, fashionable
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social contagion, or whether our government is just a pagan death cult. We will know that this year,
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and we will know it because of What is a Woman? And What is a Woman wasn't our only film dealing with
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these issues. In 2023, we put out Lady Ballers starring virtually all of us and tackling the issue
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of men dominating women's sports. The day after we released the trailer, Facebook permanently collapsed
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our traffic on the platform. You have to understand that there was a time when the Daily Wire was the
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number one publisher in the world on Facebook, which was the number one publisher in the world.
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The day after we released the Lady Ballers trailer, they crushed us. Mark Zuckerberg has publicly
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acknowledged now that they were taking actions to suppress effective political and social content,
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and we were the most engaged provider of that kind of content in the world at the time.
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We saw an 80% reduction in our traffic and revenue on the platform. There was a time when it was the
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number one source of our revenue and the number one source of our traffic, and it was cut by over
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80% as a result of the actions that we've taken around this issue. The single set of changes from
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this single company has cost the Daily Wire tens, and I'm not exaggerating when I say very probably
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hundreds of millions of dollars. And it wasn't the only loss because of the trans issue. After
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Michael Knowles told the crowd at CPAC that transgenderism must be eradicated from public
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life entirely, no less an adversary than the Biden White House itself came out to denounce him.
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YouTube demonetized Matt Walsh's entire channel for discussing the biological sex of Dylan Mulvaney.
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In sum, YouTube has demonetized 2,000 videos from Daily Wire since 2020 and declared 194 videos
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hateful and derogatory just since 2022. The total cost of these enforcements just from YouTube
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against the Daily Wire are likely between 10 and 20 million dollars. The total cost of the additional
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shadow banning and removing from recommendation engines and inability to retarget the audiences
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that we weren't able to engage with in the first place and all the other consequences of our stand
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on the trans issue are well in excess of 100 million dollars. Just so you know, because big numbers start
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to sound small when we use them all the time, when you're talking about 100 or 200 million dollars in
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just four years for a company that only did 200 million dollars of revenue this year and the year
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before, you were talking about the difference between abject success and close the doors and
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sell off the printer failure. That we have been able to persevere and survive and even thrive
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against these kinds of attacks, almost all of which were directly because of the trans issue,
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is nothing short of miraculous. God himself has, for some reason that is beyond my understanding,
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chosen to allow us to continue to survive when by all right we should not have been able to because
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of the attacks we have taken, because of the stand that we've made on the issue of transgenderism.
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As I said, if that agent back in 2019 had told me what the price was actually going to be,
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I don't know what I would have said. I probably would have said the same thing because I'm an
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ornery cuss and also because I had a lot less to lose back then, which, you know, if he comes along
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that says the same thing to me now, as I like to say, I'm not very good, but I'm real expensive.
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You know, I, it's not that I'm not for sale, it's that no one ever makes an offer.
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But damn, we had our teeth kicked in over this issue again and again and again and again.
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I couldn't begin to outline all of the consequences, but here are a few. 206 enforcements from TikTok
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who has actually shut down our channels on numerous occasions. We've been dropped by back-end service
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providers from JW Player to HubSpot to Open Web to Aspire. We lost a multi-million dollar a year
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email business for almost two years because of these and other cancellations. We were blocked by Eventbrite
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for events related to what is a woman, by Target for sales of Johnny the Walrus, by Bing who canceled
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our ability to even give them our money. They wouldn't let us spend advertising dollars with them
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because of the trans issue. We were restricted and banned by Twitter, including their blocking
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of Dr. Jordan Peterson before he ever even joined the Daily Wire. And I think it's worth noting
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that Dr. Peterson's rise to international prominence largely began with a refusal to buckle
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on the issue of preferred pronouns. One might say that while the Daily Wire has been a leader on this
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issue, we have also attracted other people who are willing to fight the fight on this issue
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to join us. And Dr. Peterson is an obvious example, another leader on the issue who chose
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to join the Daily Wire. Even conservative media organizations refused to have our talent on their
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shows at various times because of our rigidity on this issue. Everyone wanted us to just get over it.
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But we kept fighting. We launched our children's streamer, Bent Key, specifically because of Disney's
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quote, not-so-secret gay agenda of adding queerness into content for little kids. We fought against
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GARM for trying to enforce their ideology on us at the cost of our ad revenue. And Ben was called to
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testify on Capitol Hill. We even dropped our HR, they call it HRM, like our HR back-end provider where
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you used to all log in and see why your paycheck bounced. One time, one time. But we dropped that
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entire service because they were requiring us to put pronouns in everyone's profiles at every single
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turn. We dropped law firms who required us to identify our pronouns. Every single turn, we made
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the decision that was worse for business because it was right for our mission. Because this company
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exists for two reasons. A business reason, yes, and a missional reason also. And there's tension between
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those two missions. And when in doubt, we choose our values. The fundamental thing that we will be
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accused of by people who watch this video is, sure, you did all of that. But you did it to make money.
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You did it to sell books. You did it to sell tickets to your movies. You did it to get traffic on the
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platforms. What I'm telling you, first of all, is that it's not by accident that The Daily Wire has
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aligned the profit motive with our missional interests. We did that deliberately because we know
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how human incentives work. We know that we will be more likely to accomplish our values-based mission
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if we are also accomplishing a business mission. But I assure you that at every single point at which
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we made one of these decisions, we thought that it wasn't going to be financially successful.
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We thought there was a chance. We were taking a bet on the audience. We were putting our faith in
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the audience. We were assuming that if we felt the way that we felt, surely somebody else felt the way
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that we felt also. And that maybe if we had the courage of our convictions to stand up when others
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were not standing up, that maybe that audience would have our back. And yes, that did redound to our
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benefit. Not to the price of the hundreds of millions of dollars that we've been denied by company
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after company, by tech giant after tech giant, and again, sometimes even by other people in the
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conservative movement. Now, that is, as I've said all along, that is not to say that we were alone
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in this fight. There were a lot of important voices in the fight. Abigail Schreier and Riley Gaines and
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Seth Dillon and Haya Rychik and Megyn Kelly. Elon Musk spent $44 billion to restore, in part, to restore the
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Babylon Bee after they made a very brave stand and refused to take down a post about a man dressed as
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a woman in the federal government. And of course, there are many, many, many more. But they weren't
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all there from the beginning. Many of the people who did some of the best work on this topic
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in part felt the freedom to do so because we had taken big risks ahead of them. Still others of them
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only even agreed with the concept of doing it because they read a book by Abigail Schreier, because they
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watched a movie by Matt Walsh, because they read an article by Luke Rosiak, because they saw a video of
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Ben Shapiro asking a college student why she wasn't 60, which is one of the biggest viral moments in the
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history of the company from the very earliest days of the Daily Wire. And the presence of those other great
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warriors in the fight doesn't change the fact that for a decade now, the Daily Wire has been leading
00:25:08.900
on this issue more and more and more effectively than any other organization in American public life.
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And for that reason, every single one of you and everyone who has ever worked here in the past
00:25:20.140
and every subscriber and every former subscriber who subscribed to the Daily Wire sometime in the past
00:25:26.460
and everyone who listens and shares and everyone who engages with our advertisers and every advertiser
00:25:31.580
who's ever advertised on our shows and stood beside us should feel some pride of ownership in this
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remarkable moment. We all deserve to recognize the role that we've played and to savor this enormous victory.
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It's easy to say of conservatives that for all our talk, we don't actually conserve anything.
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It's easy to say, but it's a lie. Our work matters. Our dedication to our principles matters.
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These battles aren't short and victory is never guaranteed. But when we take great risks on behalf
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of what's right, sometimes God allows us to participate in some small way in world-changing events.
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The Daily Wire fights. This team fights. Our audience fights. And sometimes we win.
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There are a lot of people who don't like the Daily Wire. That comes with the territory. And it's fine.
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But we take great risks and we have been a part of great victories.
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If you're employed in this country today and you're unvaccinated,
0.56
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you should know that the Daily Wire, alongside a small handful of other companies,
00:26:51.140
made that possible by daring to take on the federal government.
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If you think, sure, that's just what you do for a living,
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I would encourage you to pick a fight with people who can audit you and regulate you
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and who can and do regulate and threaten the people on whose platforms we conduct almost 100% of our business.
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And if your child or grandchild should struggle, as millions of children do,
00:27:17.240
with questions about their identity and how to feel comfortable in their own skin,
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you should know that the Daily Wire, along with a handful of other allies,
00:27:24.600
played a pivotal role in helping to make sure that your government can't prey on them in their weakest moments
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and then castrate them while they're still too young to drive.
00:27:35.280
This year marks the 10-year anniversary of the Daily Wire, as I said.
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And that means 10 years of fighting this particular fight.
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Through every one of those battles, God has blessed us.
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Even with all the risks and all of the challenges, and even after all of the defeats,
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We're bigger today than we've ever been, and we're fighting harder for our values than we have ever fought.
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Over the coming months, we'll do a lot to mark this enormous milestone, 10 years of the Daily Wire.
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And I look forward to getting back together and raising a glass to that unbelievable moment
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and sharing also with you in the audience some of the fun ways that we're going to celebrate
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between now and September 21st, which, according to some arguments, is actually the first day
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because it's the first day of the Ben Shapiro show.
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There's an argument for July, which is the first day we started paying Ben Shapiro.
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And there's an argument for October, which is when we launched the website.
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But I think September 21st is the appropriate day
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because it's the first day that we appeared on the public scene.
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But reading the news yesterday couldn't help but think that today and this enormous victory
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is just an excellent way to kick off the festivities.
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So, to everyone in this room and to those who've been with us on this journey through this last decade
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fighting these battles and other battles that are yet to be won, you have my deepest thanks.
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Thank all the warriors who've taken the field to defend our children.
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Thank Donald Trump for winning his re-election, which is the number one job of a politician, is to win.
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And for having the courage in his victory to do things that other Republican presidents have lacked
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the courage of their convictions to actually take on.
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Because the only way to thrive in this world is to hold lightly to those victories
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and to move on to the next challenge and win yet again.