#241 ‒ Living intentionally, valuing time, prioritizing relationships, and more keys to a rich life | Ric Elias (Part 2)
Episode Stats
Length
1 hour and 23 minutes
Words per Minute
195.82748
Summary
In this episode, my guest this week is Rick Elias. You may remember Rick as we released a podcast with Rick back in November of 2019. We spoke at great length about his experience on flight 1549, also known as the miracle on the Hudson, in which his plane went down and was miraculously saved by the pilot in the Hudson River. If you haven t yet listened to that interview, go back and do so prior to this episode because in this conversation, we don t really repeat any of that amazing story. In this episode we talk about what s been new in Rick s life since the last interview, which has been over three years. We talk about raising kids and how we should think about our relationship with them as they grow older. Talk about the importance of looking forward and not looking backward, and how that ties into aging.
Transcript
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Hey everyone, welcome to the drive podcast. I'm your host, Peter Atiyah. This podcast,
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my website and my weekly newsletter all focus on the goal of translating the science of longevity
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into something accessible for everyone. Our goal is to provide the best content in health and
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wellness full stop. And we've assembled a great team of analysts to make this happen.
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If you enjoy this podcast, we've created a membership program that brings you far more
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in-depth content. If you want to take your knowledge of the space to the next level at
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the end of this episode, I'll explain what those benefits are. Or if you want to learn more now,
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head over to peteratiyahmd.com forward slash subscribe. Now, without further delay, here's
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today's episode. My guest this week is Rick Elias. You may remember Rick as we released a podcast with
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Rick back in November of 2019. I think it was episode 79. We spoke at great length about his
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experience on flight 1549, also known as the miracle on the Hudson, in which his plane went down and was
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miraculously saved by Sully, the pilot in the Hudson River. If you haven't yet listened to that
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interview, I recommend going back and doing so prior to this conversation, because in this conversation,
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we don't really repeat any of that amazing story. And I think that that story alone is worth the
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price of admission. In this episode, we talk about a bunch of things. We talk about what's been new in
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Rick's life since the last interview, which has been over three years. We talk about raising kids
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and how we should think about our relationship with them as they grow older. Talk about the importance
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of looking forward and not looking backward and how that ties into aging. In fact, there's a line
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that I use in the epilogue of my book that came directly from a discussion about this with Rick.
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Talk about the importance of true intentionality in how we live our lives and how we often don't
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really value our time if we think about it in relation to that. Talk about Rick's view on
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relationships and the impact that you can have on others, the importance of staying true to yourself
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and the importance of struggles and more. This conversation is a great follow-up to the recent
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podcast with Bill Perkins. Both Bill and Rick have a lot of insights to share.
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Great to be spending time with you. Obviously, we had dinner last night, which was wonderful.
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That was such a treat last night, getting to see you in full dad mode and beautiful family and
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Indeed, lots of protein. Although we're in touch constantly from the standpoint of the listeners,
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the last time they got to interact with you was probably almost exactly three years ago,
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2019. Sometimes when I have folks back on, especially if it's a technical podcast, I kind
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of want to talk about, okay, well, what's new information since that time? Well, this obviously
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isn't very technical. Hopefully, folks remember a lot of the story that we talked about. But
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nevertheless, what do you think of as the highs and lows for you of the last three years? Because
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I know there have been both. Gosh, Peter, go back to that time. And we had a specific conversation
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about leadership. And we were talking about leaders are only leaders in a time of crisis.
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And we had talked about how the last decade had been super benign and how do we show up in crisis?
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And then 60 days later, 90 days later, boom, COVID hits. So a lot changed if you think about it.
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The last three years have been the most tumultuous three years, no matter where you are in the world,
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not in any one country. And then you layer that with lots and lots of changes. My kids have gone
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to college. My mother, which we talked a lot about in the podcast and my father-in-law and my aunt,
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which was like a second mom, all passed in that window. Our business went aggressively into offense
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when the market changed because we saw some opportunities. We bought some very meaningful businesses
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and then everything kind of further imploded in one way. And then, you know, now we're living in
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the middle of a war, in the middle of uncertainty and all of that. So the world like always keeps
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changing and surprising us. We tend to project kind of today's reality into the future, but it's always
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changing. And how much of your even keel around all of these events, personal and professional,
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do you attribute to what happened in January of 2009 in terms of perspective? I mean,
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a lot. I really, I don't have a lot of lows and I don't have a lot of high highs. I just,
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to me, as this understanding that this too shall pass and doing what you can in the moment when
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you can, it's all that you really can do. And if you don't tie yourself up to the outcome as much,
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and you're just really trying to stay in the process, I'm able to navigate this in great part
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because of that experience. One of the things we spoke about in the first podcast that you always
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have these moments of podcasts that sort of stick with you. And that's probably true for a listener.
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It's certainly true for the person doing the interview. There were a handful of moments.
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One of them was this image of raising children is playing a game of tug of war that you eventually
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lose. Now you can't lose it immediately. You can't just say, ready, go, let go of the rope.
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But, but the time they're off to college, they've pulled you over the line metaphorically. At the
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time we had that discussion, you were still engaged in that tug of war that your kids were not yet in
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college. Now they are. I'm in the middle of that game, but I think about that constantly. Maybe start
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by retelling a little bit of that and explaining kind of if at all your thinking has evolved or what
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you've learned about that game in the last few years. So that was probably the last meaningful
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lesson I got from my mom. She had onset of Alzheimer's and we would have moments of that.
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And I came and I was having coffee with her and I asked her some advice about our daughter who was
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playing teenagerhood. So she looked at me and said, my son raising teenagers is a tug of war. And then
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there was this silence. And then she says that you ultimately must lose. And it is like you said,
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such an insightful, all encompassing statement about parenting. And it's really the transition
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from really being, they'll always be your kid, but you will not always be their parent.
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And it's that transition from no longer being their parent and maybe being more of a coach,
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maybe be more of an advisor, a friend, all of that. You will always treat them like your kid. So
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in our example, we're on the other side of this. I don't think of myself anymore as the parent. I
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will always be dad, but I'm not the parent. So the conversations are very different and I love it.
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There've been times where both of our kids have looked at us and said, I really appreciate your
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opinion, but this is what I'm choosing to do. And to me, that's a sign of really good kind of sense of
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your own decisions. And we disagree with them, but it is good to see them in their journey of,
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Yeah. I don't know why I'm not looking forward to it, but it's one of those things that you know
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You know, but have you noticed a difference in teenagerhood and how they start pushing away?
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And I've always believed that the reason why teenagers are such a pain is so that you don't
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miss them when they leave. And I tell you, we love our kids and we're lucky that our kids love us
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back, but we high-fived each other when we dropped them off. We did not cry. We were like,
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you know what? They're ready. We're ready. And empty nesting, it's a beautiful thing. You know,
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you still talk to them all the time and you still see them and all that. Then the funny part is that
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they're doing the same things that drove you crazy. You just don't see it. So it doesn't feel as intense.
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So let's talk a little bit about, well, I want to bring up something that happened kind of
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recently over the summer that I thought was spectacular. So early summer, you called me and
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said, Hey, I'm having a get together in July, a couple of days, and I'm inviting. You gave me a
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bunch of details, none of which meant anything to me, right? What I took away from it was you wanted
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me to come out for a couple of days to your home. And there was going to be a bunch of other guys
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there, at least one of whom I knew, but most of whom I did not. And you prefaced it by saying,
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look, I know it's a big ask. I know how much you hate to travel. I know I had just come back from
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travel and I was just leaving the next day. I would have to fly back and then hop right on a
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plane, but you really urged me to come. And interestingly, I thought it was a birthday
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and I sort of committed that I would think about it and then talked about it with my wife and said,
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you know, I think this is special to Rick. I'm going to go because I have a feeling it's one of
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those things where I'll spend the entire flight there kicking myself for going. But if I don't
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go, I suspect months later I'll kick myself for not going. So there's an asymmetry and
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regret. So I ended up going and it had nothing to do with your birthday, which I think was like
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five months earlier. So I don't know where I got that from. Tell us about what was the motivation
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for that and why do you think that ended up being a really special time for, were there 40 of us there
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or something? About 30, yeah. 30, okay. When you go back through your year and you go back and ask
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yourself what was truly memorable of the year, at least in my case, there may be eight or 10
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things that you will remember well into the future. And what is universal about those things is they're
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usually experiences and they're experiences with people that you have a deep connection with.
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So I have become very, very focused on creating experiences with people that I love as a way to
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create memorable moments of the year. Because I think that really is what we grow old with is the
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memories. But the memories alone are not enough. It's the memories with people and the more that
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kind of the richer. So I wanted to experiment with the concept of let's create a friend summit. Let's
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bring 30 super interesting friends. The uniqueness of it is everybody's been curated by me. Everybody
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there was a friend. So I think immediately everybody showed up with like, okay, if they're Rick's
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friends, I'm going to be open-minded. I'm not there kind of doing like, what do you do? Who do you are?
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It's more around how do you know Rick? And then what is interesting about each other? You know, we had a
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lot of the same participants speak that we curated that we didn't over-orchestrated, but we curated the
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agenda. And then we had all sorts of things around food and magician and all this other stuff.
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And the greatest thing happened, which is one of the things that I love most, is when my good
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friends become great friends. And I know for a fact, because I was with Rick Hendrick a week ago
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and we spent 15 minutes talking about you, about Matt Walker, about other people, that you guys all have
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become friends. And what greater currency in life than spreading love through friendship. And it was a huge
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home run because everybody there, even those who came as a gift to me, I think left with the gift of new
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friends. And at our age, it's not easy to make good new friends. And it is something that we can
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do by leveraging our own friendships. And you've been good to me in this regard. I asked you when I
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heard your interview with Matt, I said, hey, would you introduce me? And we've become dear, dear friends.
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Like I talk to him all the time. So I don't know, it's all around this currency that friendships really
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matter in life, memories, memorable moments really matter. And how do you bring all that together?
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I was surprised by the number of guys I walked away from that meeting with who I couldn't wait to see
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again. And, you know, it's like, hey, when I'm in LA, I'll give you a call. When you're in Austin, you give
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me a call. What did you learn during that summit? Because there was some structure to it as well, where
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there were folks that, you know, it was kind of like a bunch of fireside chats, effectively. Did anything
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I learned don't schedule something like that right after a vacation because I spent my whole vacation
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thinking about, in essence, kind of interview most people, including you. So that was a lesson,
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which is create some gap between something in your relaxing time. I learned that, you know,
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I think all of us, no matter what, neat moments like that, where no matter who you are to the
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outside world, you know, you're the one and the same in that group. So, you know, there were
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professional athletes, there were governors, there were CEOs, there were true people like our
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exception in their field, like you, but everybody there was the same. I think that this knows this
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essence of the guard can be down from everybody. And after me, I got to like hang out with 30 of my
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best friends and give lots of hugs and catch up and have moments and create memories. And, you know,
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relationships take a lot of effort. And that was a really efficient way to like make huge deposits
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I'm blanking on his name. He was the older gentleman on the very last day that spoke.
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No, Walter was amazing in his own right. And actually, Walter is someone I want to have on
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You know, it's really funny. We used to be neighbors in San Diego and didn't even know it.
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Lived in the same neighborhood, like lived a mile from each other.
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I love Walter Green. You know, Walter mentors a hundred people like us and we're all better because of it.
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So that's someone on our hit list for podcast guest. So Marshall, who's, I don't know,
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And I think from Marshall came one of the most interesting lessons that you drew out. And it's
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a lesson about looking forward versus looking backward and how that ties to age. Do you want
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Yeah. So I've known Marshall about 20 years. I've had, I don't know, a hundred lunches with Marshall.
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So when I met him, he was probably 81, 82, and he was still driving and he'll come in. And
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there was something about Marshall. There is something about Marshall that is incredibly
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appealing and attractive. It is that every time you see him once a month, every other month,
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he has a list of things that he has learned that he wants to talk about. He has ideas about things he
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wants to do. He's constantly evolving and thinking. And what I've learned from Marshall is that your age,
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really can be told by what you think about aging of our spirit, not of our bodies, not of our mind,
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but of our spirit. It's really about which mirror you're using. Are you using the rear view mirror
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I told a story there, right? Where he's like completely worried about one of his kids and
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really thinking about giving them a tough lesson because it is time. And he's asking for my opinion.
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I said, Marshall, how old is your son? And he goes, 72. So it was a point of, he never stopped
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thinking and doing that. And that's how he leaves. He turns a hundred in February and we're going to
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do something super special. I hope. The other story I like about him was I think when he was 96,
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he came to you with a pretty serious business idea and it was really predicated on trends over the next
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10 years. Correct. And it was like, look, today, this isn't necessarily an enormous opportunity,
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but here's all the data for why 10 years from now, this is a home run. We need to act now and make
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sure we build this business. And you're sort of thinking you're 96 years old. Why are you thinking
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about a business opportunity that's going to mushroom in the next 10 years?
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And he was a Senator for North Carolina for 26 years. There's a highway name after him.
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He's uniqueness. He's a Jewish, but he made all his money selling Christmas ornaments,
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like all the things that are so unique about him. And he's incredibly close to his kids and his
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grandkids. And he sees the world so clearly, even when you talk about current events and politics today,
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he has a wisdom about, he literally played basketball at Duke in 1939, I believe.
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You know, he went to World War II, this guy and all of that, you know, and he has had tremendous
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hardships. He lost his wife, he's lost some kids and the dignity by which he handles it is just
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distilled in the wisdom of life that I find super attractive.
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I really think, and again, this is one of those, there's like the soft science and there's the hard
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science. I spend most of my life thinking about the hard science of living longer, the things that we
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can measure, the metrics we can measure, the biomarkers we can measure, how we can predicate
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our assumptions of risk based on X, Y, and Z. But there's simply no question that there are these
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soft metrics that we can't quantify, but they must matter. And I look at my dad as an example of this.
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So my dad, who is 85 years old, not the healthiest guy in the world, but he has outlived everybody in
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his completely unhealthy family by more than two decades. This is a guy who came from a family
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where there were, you know, nine kids, one died as a child, the other seven have all died. Again,
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nobody came close to his longevity. And to be clear, he's not remotely a beacon of health.
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No, no, no. Wouldn't listen to a thing I've said if my life depended on it, nevermind the fact that
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his life depends on it. And look, he probably doesn't have that many years left on this planet.
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But I deep down believe that his relatively modest longevity, again, relative to what I think his
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genetic capacity comes down to exactly this phenomenon, is he never is looking back. He is
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planning. He is planning. He's got an idea. I mean, when he should have been retiring, he bought
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quarries. He bought swaths of undeveloped limestone land, you know, in his sixties with the idea that
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this is going to be, you know, there will be a demand for high quality limestone, dolomite and
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granite in the next 30 years. And he's out there in a quarry every day, barely able to walk because
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his knees are so messed up. And I'm convinced to my greatest sadness that one day he's going to fall
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on these rocks and smash his head or something. But the idea of just sitting around couldn't
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possibly occur to him, let alone relaxing. Now, again, we could talk about whether I think there's
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some, maybe one should enjoy life a little bit more, but for him, I think enjoyment is building,
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is thinking about opportunity. Like there's this niche for this market of limestone that nobody has
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really appreciated the value of, and that's where he's going to pour himself into. And it reminded me
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of that story with Marshall. I've studied a lot of people that are finishing life well,
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seventies and eighties. I think we're all pretty predictable. We just got to find patterns that we
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relate to that relate to us. And I have lots of friends like, you know, Henry Kravis is a very,
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very good friend. Henry's in his mid to late seventies. And you know what? He is a complete stud.
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And I'm sure he's changed and evolved a lot as one of the great leaders in wall street,
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but you sit down with him and he has more energy and more passion. And he's thinking more about the
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future. And I think there's something to be said by staying in the arena. Even if you downshift,
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I think there's something to be said to your brain stays connected. You stay relevant. You don't feel
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all because you don't feel irrelevant. Have you read Arthur Brooks's book from strength to strength?
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I've read excerpts. I listened to your podcast. I talked to him. I don't know him as well as you
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do, but we know each other. I think a lot of what he says, it's around this and this crystallized
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intelligence that he talks about. I think it's interesting because I lack about 30 points of IQ
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vis-a-vis the two of you. Like literally I listened to the podcast and I'm like, all right,
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I had to pause and go look at some stuff in the dictionary. But to me, the crystallized intelligence is
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more to me of the evolution of our brains and the aging of our brain, but that way that we
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stay productive for the tribe, for the society, more than a elevation of, it is an evolutionary
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of. Notwithstanding, I thought your podcast with him was tremendous.
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I really enjoyed speaking with Arthur. I enjoyed his book. I read it twice. And I really,
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it hit home a lot because even though I'm not yet 50, there's simply no question. I don't have
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the horsepower I had when I was 20 or 25, like where I feel like I was really at my cerebral peak.
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And I think as he talked about and wrote about the transition from fluid to crystallized intelligence,
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it really gave me some comfort in accepting this transition so that to your point and why I brought
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this up is, yeah, I think it is important to stay on the field, but I also think it's important to
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understand that it's okay to move to a different position. Well said. I think that replacing this
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notion of like, I don't have the horsepower is redefining what that horsepower is that gives us
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continued feeling of growth. I think the importance of life is really not necessarily the looking forward
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is constantly growing. I think the day that you stop growing is the day you age.
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I agree with that completely. And this kind of brings it back to what we talked about a minute
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ago, which is, I mean, I am sad when I think about my kids not being little and I'm not sure what
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that's about, but you know, we talked about it very briefly at dinner yesterday because you got to see
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both my boys in complete action, which we're not shy about. We don't make any apology for the fact
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that they are high energy. We totally love it. You were so physical. I really was so
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reminded me of my relationship, but I also felt your joy and love.
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What Jill and I often say to each other, you have to say this in the bad times. So yesterday they were
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well behaved, but there's equal number of times when, I mean, you'd think that they're psychotic.
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You can't believe how poorly they behave, you know, like literally Jill will kill me for even
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telling this publicly. Like the other day she walked by the youngest one and I don't know where
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he just took his pencil and stabbed her in the butt. Unprovoked. It's not like she said, go to
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your room. But in those moments I say, I know it can be really hard. If I could freeze time, I would,
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which is a totally irrational thing to say. Why do you think that is? Did you feel that way when you
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and your kids were at this stage, which is you are their world. You're still daddy, not dad.
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And I think this is an amazing stage and I feel fortunate to be going through it
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a little later in life when I think I can appreciate it. I think had I been presented
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with this 20 years earlier, I wouldn't have had the maturity to embrace it as much. Maybe.
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I think that's right. You may not have the same energy you would have had, but you have plenty.
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And especially, you know, and I think that's straight off that we have when we have kids younger
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or older. The great thing about having kids is we get to kind of almost relive life. And I think
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there's something very subconscious about rediscovering things or seeing things through
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their eyes that brings the child back in us. You know, I think that child is a safe place in all of
00:23:18.280
our personas. I also think that there's this notion of this is how we are relevant in the world. This is
00:23:25.860
how we are going to stay here when we're no longer here is through them because a lot of us will live
00:23:31.740
through them. And that's why we are so committed to it. And it's such a powerful job to have and
00:23:38.820
responsibility that is heightened in every sense and the good and the bad. And the reality is that
00:23:43.400
all the things that they're doing are just normally growth moments of their own brain development and
00:23:49.600
all that good stuff. And we talked a lot about it the last time in the podcast, but I think we were
00:23:54.300
parents. Harry, the youngest, is obsessed with math right now. You know, he's five. He's starting
00:23:59.780
to learn how to add. And the other day we were sitting there. He's sitting with me on the couch.
00:24:04.280
Reese, three years older, is sitting at his desk doing some coloring. And he goes, you know, when I'm
00:24:10.200
a hundred, Reese is going to be a hundred and three. And then he looks at me and he goes, how old are you
00:24:16.380
going to be? Wait, 70? And I go, no, I wish, buddy. I'm going to be long dead when you're a hundred.
00:24:22.960
But if I were alive, I'd be, you know, 140, whatever. First of all, that's an amazing thought
00:24:28.580
to me because I do think that kids today will quite easily be a hundred years old. You know,
00:24:32.440
today to make it to a hundred right now is a pretty remarkable feat. You know, centenarians
00:24:38.200
are exceedingly rare, about 0.004% of the population. I tend to think that kids that are born now will
00:24:45.480
reach that level at a far greater frequency. And so it was a bit of a sobering thought. It's like,
00:24:51.680
I'm looking at this little chubby, cute kid that I can't stop wanting to squeeze and hug and kiss
00:24:57.720
and realizing he's going to be a hundred year old man one day and I'll be probably long gone.
00:25:02.780
All of that stuff is sobering. I guess it brings me to the idea of how do you, I mean,
00:25:07.820
you strike me as a person for whom a lot of purpose came from your kids. And so as your kids are older,
00:25:13.260
do you feel less of that? And has that caused you to put more of your sense of purpose into
00:25:17.380
something we'll talk about later, like philanthropy, which is also very important to you?
00:25:21.680
I'm very challenged by this notion of how do I help evolve our relationship into more of a
00:25:28.960
coaching relationship in a way that I can be still their father, but also be a sounding board
00:25:35.560
amongst many others. And this morning I had a conversation with my son, a lot around something
00:25:41.320
he's dealing with. And I said, I'm going to talk to you as if you were a mentee of mine. And I gave him
00:25:46.880
what I thought as an advice and said, you got to do whatever you want, but I want you to know that
00:25:51.860
I am a resource for you. You're not alone in solving these problems. And just like you have
00:25:56.680
other people. And I really enjoy kind of this morphing of the relationship. It's early for us,
00:26:01.020
but by the way, I think that's why people enjoy grandkids so much. It's not that I can give him
00:26:06.360
back when all that, yeah, yeah, that kind of really matters. It's a chance to almost do it again,
00:26:10.840
do it again with lower expectations of like, oh, is it reflecting on me as a parent or is it all
00:26:16.760
this stuff is just, we have this innate desire to perpetuate ourselves. And we do that through our
00:26:23.680
kids. Yeah. You've probably heard me talk about the centenarian decathlon. And for me, one of the
00:26:29.140
greatest motivations personally, and I do find that for many of my patients, because we talk about this
00:26:35.260
in such detail, I think it's true for them also is what they want to be able to do with offspring and
00:26:42.780
more importantly, the children of their offspring. And you've probably seen me do this, but we do an
00:26:48.760
exercise where you kind of build a timeline, you know, you put your age down and these are your kids.
00:26:54.180
And then you start to estimate, you know, or bracket. My kids will likely have kids when they are this
00:26:59.500
age, this age, this age, I will therefore be this age. And you don't need to spend too long doing this
00:27:04.780
to come to the realization that the things that you want to be able to enjoy doing with your
00:27:10.500
grandkids will range from the really extravagant, like I want to take them on the greatest vacation.
00:27:17.300
We're going to go to Egypt and we're going to scale the great pyramids and go down the Nile. Okay,
00:27:21.800
well, that's great. Alternatively, it's going to be the really mundane, like I want to be able to play
00:27:25.300
catch. I wanted to share with you a story that I haven't shared yet, which is after the plane crash,
00:27:30.960
a couple of weeks later, I was watching my daughter perform in kindergarten. It was a really
00:27:34.300
important moment of the realization of like, for now, this is my most important purpose,
00:27:39.800
which is to really help my kids become adults. And it came full circle without me knowing it.
00:27:46.220
I was at her graduation from high school. She's a sophomore now in college and they're coming down
00:27:53.260
and it was outside because of COVID and they're coming down this kind of hallway in the same emotion
00:27:59.540
that had not happened for, I don't know, 11 years happened. I started bawling uncontrollably as I
00:28:06.960
saw her. I didn't expect it. It came out of nowhere. I'm not a crier. I'm not afraid to cry,
00:28:12.620
but I'm not walking around. And it was a realization that I had lived to the moment where she had become
00:28:18.760
her own person. And the graduation from high school was a lot more meaningful than just the
00:28:24.300
graduation, at least in my experience, it was a realization that she can fly on her own now.
00:28:29.300
It was a moment. It was a moment for me in that realization, but then also realizing that, okay,
00:28:34.600
I now have more capacity to broaden purpose, right? I think we're all seeking purpose. So it's not like
00:28:39.460
you finish it. It's just you evolve it. I was very grateful to have had that experience because
00:28:45.200
seldomly in life do you get to see the end of the circle come back. It's usually a line that goes
00:28:51.640
somewhere or nowhere. When we last spoke, I think you talked a little bit about
00:28:57.200
any follow-up or interactions you've had with either the crew from that flight or Captain
00:29:02.120
Sullenberger himself. What's the latest on that? I imagine that, I don't remember how many people
00:29:07.560
were on that flight, 100 and- 154 plus the crew, 158 total.
00:29:11.600
There's 158 of you that I'm sure some people have passed away due to natural causes since, but
00:29:16.060
that's a very tight-knit group, I'm guessing. Do you all collectively celebrate that anniversary
00:29:20.380
together? There's always something and there's Facebook groups and all that stuff. I've been
00:29:25.320
more on the fringe. I've participated in a couple of things. It's just time. I got a lot of what I
00:29:30.420
needed, especially at the time from my closest friends and family. But you asked me at the last
00:29:36.040
podcast, because we were presenting him that award at the Point Sky event, have I seen him enough and
00:29:40.820
why not? And I told you that I was planning to do something well. It is happening. I don't know if
00:29:46.200
you know this, but the plane itself, which it's worth seeing because it is banged up like a plane
00:29:53.920
will be banged up if it hit a wall at 150 some miles an hour. So it really is not the plane,
00:30:00.080
it's a shell of the plane. It sits in Charlotte. And for a bunch of different reasons, the old
00:30:06.140
hangar and museum, we lost all the facilities. So the airport, they were going to move the plane to
00:30:12.000
Dallas. Wait, it ended up in Charlotte because that's where US Air was based on it. So just by
00:30:17.380
total coincidence in your backyard. Yeah. And then there was a lot of risk that we were going to
00:30:20.860
lose. And there's a bunch of other planes there, but that's the anchor plane. So a number of us
00:30:25.120
rally in the community. Is that normal, by the way, after a plane wreck that I would have guessed
00:30:29.660
that they normally scrap planes? I think this one because of the historic value, right? And so a group of
00:30:35.560
people in Charlotte rallying, I made a donation with asking for the naming rights. So the thing that
00:30:41.720
I'm going to do to honor Sully and the crew and perpetuate this notion, I was doing my job,
00:30:46.900
remember that statement, is we're going to name the museum after him.
00:30:52.140
In Charlotte. So it will be the Sullenberger Aviation Museum of the Carolinas or something
00:30:56.580
like that. But it will be his name. And I called him to ask for his permission. And he was
00:31:01.460
interesting, hesitant at first. And then he called me back and I said, okay, let's do it. And the naming
00:31:06.880
and all of that will happen in January. So it'll be a big event.
00:31:10.160
Yeah. And it'll be a beautiful day. But I wanted to find something that will outlast both of us
00:31:15.580
as a way to honor his commitment to doing his craft and to saving our lives.
00:31:20.780
By this point in the podcast, I think most people, if they haven't familiarized themselves
00:31:24.720
with this story, should probably go back and listen to that section of our podcast is the way I think
00:31:28.420
you tell that story. This is probably the longest version you've told of it because obviously you
00:31:32.400
have a TED talk where you go through it in some detail, which is really moving. But I think also just
00:31:37.260
the, you know, I'm still, so remember how I said from our first meeting, there are a couple of
00:31:42.100
things that stand out. The other thing that really stands out from our first podcast, which is
00:31:45.960
something you sort of said in almost passing. Do you know what I'm about to say?
00:31:50.340
I've shared this with you, but it's when the plane is coming down and you're going through,
00:31:57.520
once you realize there's about 10 seconds until you're going to die, you said a couple of things.
00:32:01.700
One, it's very calm. You weren't scared. You were sad. You're very sad. And you put your hand
00:32:10.180
on your leg or on your other hand, on your arm and said, I love you. That's the last thing you said
00:32:16.180
yourself before you would have died. Close my eyes. And I just couldn't believe that. I was like,
00:32:19.980
that's the last thing I'd ever think to say. What would you have said?
00:32:22.720
I probably would have said nothing. I probably would have just been very sad. And yeah, I don't
00:32:28.860
think there would have been any gratitude or anything like that in me. Have you actually asked
00:32:34.140
any of the other people on the flight what they did, said, thought in the last 10 seconds?
00:32:39.780
No, I haven't. And I will, because I think it would be interesting.
00:32:45.400
Yeah, for sure. And remember that we had no suffering. I imagine if you're dying,
00:32:51.460
you know, in some level of distress, you know, your mind is in a very different place,
00:32:56.200
But that's what makes this such an interesting, quote unquote, control experiment is,
00:33:01.040
And it's 90 seconds. You know, a lot of people have near death experience that lasts a second or
00:33:04.920
two seconds. I've reflected a lot, Peter, on the TED Talk was a moment in time and it was all around,
00:33:11.460
okay, here's kind of the three regrets I felt as the plane was coming down. And we talked a lot
00:33:18.780
We should revisit them, by the way, just so that folks can see it all in one place.
00:33:22.640
So it was this notion that everything changes in an instant. So time really, really matters.
00:33:29.260
It was this notion that relationships are at the core of the richness of life,
00:33:34.240
but yet we spent a lot of time with our ego kind of leading the charge. And then this notion with
00:33:40.620
around my kids, which is I wasn't living true to what I discovered was my true purpose at the time
00:33:46.760
or my main, main purpose, which is seeing my kids. And it was the regret that I felt at the time of my
00:33:52.520
look like death, to have missed it, to have not been clear that that really was the, I don't know,
00:34:00.900
the map, you know, the key to living, you know, a better life. You know, as I reflect on all of that,
00:34:07.040
what's interesting is nothing has really changed, but it's not around regrets.
00:34:12.480
You know, for example, instead of it being around everything changes in an instant, so
00:34:19.640
living the moment, it is that, but it's wrapped around a notion of having true intentionality
00:34:25.400
about how we live our life. And true intentionality about how we live our life is a really
00:34:31.580
big, deep bucket that I've spent lots and lots of time thinking about. It has a lot to do with
00:34:38.280
time. And the reality with time, and I've heard this and I love it, is like the problem with time
00:34:43.760
is the same problem that we have most things that are free. We don't value it. If we like had to get up
00:34:50.540
and like really spend real money on time, I bet you we will behave differently. And the problem with
00:34:56.880
time is, as we have learned about sleep, is you have to do a lot of things to extend your time. Some so that
00:35:02.060
you're more productive the next day, like sleep, and some like nutrition and exercise so that you have
00:35:06.700
more time, right? So a lot of what you are really trying to do is convince people that there are
00:35:11.360
things they can do to have more quality and meaningful time. But it is a lot more than
00:35:17.400
that. To me, to live with intentionality is around kind of combining a lot of things into where we spend
00:35:26.460
our energy and what the things that we stop doing and how do we kind of reverse things that we don't
00:35:32.020
want to do. So I really think that this notion of having complete intention is really at the core
00:35:38.960
of living a more rich life. So I feel my life to be very rich because, for example, I have 242 weeks
00:35:46.500
left until I turn 60. You know, I have all these little exercises where I'll say, okay, what are my
00:35:52.260
big intentions this week? Because, you know, at 60, I'm in a different energy level. I'm probably paying
00:35:57.700
a bunch of physical debts back. There's a lot that will come back. And I live in chunks of my life with
00:36:04.460
just great intention. It is because of that. Because I realize that everything really is fleeting, but
00:36:11.460
it's not just around time and time only. And that manifests itself. In the second one, when you talked
00:36:16.860
about relationships, what I realized is that, you know, a little bit of the event that we were talking
00:36:22.440
about, I want to continue to meet new people that I can learn from. I am addicted to learning and
00:36:27.820
growth. And the best way to do that is through other people. So the amount of energy I put into
00:36:33.880
friendships, because it's not relationships. You know, the good news is when you're in business,
00:36:38.260
you have a lot of deal friends. The key is how do you convert them into real friends? Who do you want
00:36:43.040
to convert into real friends? And to be a real friend, talk about a skill to be learned. Talk about it
00:36:49.880
being a never-ending journey. Now, how do you approach that? So I'm really, really, I have an
00:36:54.760
enormous amount of great friends, more than most, because I spent the bulk of my time on that.
00:37:00.540
Now, if you go back to time, there's only three things you can do with it. You can waste it, which
00:37:05.440
a lot of teenagers do. You can use it in things that are value, and then you can invest it. There's
00:37:11.720
nothing else you can do with time. So the ratio of what you do with those three components has a lot to
00:37:17.400
do with it. So guys like you and I, at least, we don't waste a lot of time. The question is,
00:37:23.000
how much are you using it for things that gives you pleasure or things that you want to do,
00:37:26.880
and how much are you investing? And that will ultimately continue to pay dividends in life.
00:37:31.120
So if you look at your time, you'll know how much of that it is. And if you're using too much in
00:37:36.240
something, at some point it becomes wasteful, if you may. So relationships are super rich. And then
00:37:41.060
the last thing is, you know, this notion of purpose is how do you expand that? So I spent a lot of
00:37:45.480
time trying to continue to evolve the gift and not look at it as a moment in time, but as some level
00:37:51.440
of a map into the future and as I continue to age. What do you think the next decade holds for you in
00:37:58.820
terms of Red Ventures? So maybe give us a bit of an update on, well, maybe again, remind people what
00:38:04.700
Red Ventures is. It's not an easy thing to explain. It's not like we make a widget.
00:38:10.000
It's funny because I explained it in the last podcast three years ago differently than I'm going to explain
00:38:14.260
it now. It really is a, basically a private equity platform of companies that we control.
00:38:20.380
So instead of investing as a passive investor, we control a bunch of companies. And we have about
00:38:25.000
17 companies. Those companies, the fact is we don't own a hundred percent of them, but we control all of
00:38:30.680
them. And they're all over the place. They're in Europe, in Brazil, we're starting the first bank in
00:38:35.560
Puerto Rico in 26 years. And then we own a bunch of brands in the US, mostly digital brands. We own
00:38:41.160
services companies. So it's just really a platform of tech and data and digital and really, really strong
00:38:46.620
culture and a purposeful place to work. How many employees do you have now?
00:38:53.640
When I came out to visit you for a business review circa 2014, 2015, how big were you then?
00:39:06.760
It's still beautiful. It's just people are not going in as often. The world has really changed.
00:39:16.100
For both. Like anything in life. Everything has pros and cons. I think COVID did a lot of good
00:39:20.900
for society. I think COVID realized that this fixed way that we thought about our relationship with
00:39:26.800
work didn't have to be. And that those rules got established way early in the industrial age for
00:39:33.180
control. And control is a false premise in every regard. But at the same time, I'll tell you my
00:39:39.360
reflection on this and what I worry about a little bit and a little bit of a different topic. But
00:39:43.340
I think that one of the unique things about the US, and you don't see this in a lot of other
00:39:50.240
countries, having studied a lot of Latin American countries, is that the decade between 20 and 30
00:39:56.740
is a decade of true apprenticeship. And that all these companies and corporations and hospital
00:40:02.760
systems, they're really training people into their second third of life. So you spend the first
00:40:08.700
decade of your life. Hopefully, if you're lucky, you have good enough parents where you learn a lot,
00:40:12.760
then school becomes a place you work. And then whatever your profession is, that third decade of
00:40:17.120
life is incredibly important. And that's where you really build a lot of depth and learn on someone
00:40:23.280
else's nickel and all this stuff. And I worry that we're going to look back in 10 years and the US
00:40:28.620
will have lost a sense of competitiveness because a lot of these people coming into the workforce are
00:40:34.640
getting a fraction of the tutoring and coaching and experiences and intuition that they would have
00:40:41.100
had. And 30, 40 years from now, we will have lost a lot of our edge because we stopped investing in
00:40:46.820
the people and their creativity and their skill. Meaning that's a downside of not being in an
00:40:52.580
immersive culture. At least for that segment or that age of the population. Now, I would argue that
00:40:57.460
I think what we learned in COVID is flexibility is king and we should celebrate and look for
00:41:02.220
flexibility. And we shouldn't be able to sacrifice raising kids if you're a working mother or working
00:41:08.100
father, or we don't have to travel crazy like we were traveling. So a lot of that is baked into
00:41:15.000
changes in the rules of engagement. But this is all a moment in time. If we go into a recession,
00:41:20.680
some of these habits may return. I hope we never lose the flexibility we gain. I don't love going
00:41:26.220
to work every day at the same time and leaving at the end of the day. I love having a lot more
00:41:30.340
freedom. And I think most people do. Do we know if, I mean, presumably there are certain jobs that
00:41:37.360
work really well remotely versus not. And there are presumably certain types of people who work really
00:41:42.860
well remotely versus not. I don't and haven't spent much time looking at any of this, but I imagine given
00:41:48.200
the size of your company and the footprint of Red Ventures, do you have any insights into that?
00:41:53.400
You know, I think there's two components to that. One is productivity, which is,
00:41:56.580
at least in some functions, fairly easy measured. So we have lots of editors that write real content.
00:42:01.620
They are as productive or more. They don't have to commute and do lots and lots of things that are
00:42:06.740
distracting in the office. There are some places in engineering where that is also true.
00:42:13.000
Maybe some of the places in the backend engineering where you're not doing a lot of collaboration.
00:42:17.160
And those people, net-net, you would argue that remote, not hybrid, very different things.
00:42:23.000
Net-net may be more positive. Now, the second side of that equation, I think being alone or being in
00:42:29.080
your home every day has a real tax on mental health. We're designed to be with others. And I don't think
00:42:36.600
we know the real value or tax on that. Now, a lot of the other jobs, hybrid in my opinion,
00:42:42.880
where you're collaborating with people, where you're learning experientially,
00:42:46.440
where you're building intuition, it's a healthier way to gain expertise on something.
00:42:52.020
Do you mean hybrid like you come in sometimes and you work remote sometimes?
00:42:55.560
There's a lot of things we do during the week that you don't need to be in a place. My hope is that
00:43:01.480
ultimately work evolves into what are the things that require people to be together versus what are
00:43:07.240
not. And then depending on where you are in your career and your proficiency, you have even more
00:43:12.020
flexibility. How long do you think you'll be doing Red Ventures as your quote-unquote day job versus
00:43:20.480
working on some of the many things that seemingly are of just as much interest to you but are more
00:43:26.720
on the non-profit side? I feel super healthy in great part thanks to you. Literally, I feel like I've
00:43:32.360
at least slowed down a lot of the aging and I'm really grateful. So as long as I feel healthy, I love
00:43:38.800
this perch. I don't, back to the Marshall conversation, I don't intend to, I never want
00:43:43.520
to replace happy with happier in anything in life and I'm happy as can be. You know, would it continue
00:43:48.740
to evolve? Yes. Would it continue to change? And one of the big ahas in COVID, you know, COVID to me was
00:43:55.380
unique in so many ways. One, I got to do something for a second time, which we usually don't do in
00:44:00.780
life. When something kind of goes away, goes away. The fact that we got our kids home for like a year
00:44:05.820
and a half, it was wonderful. But for me, Red Ventures will continue to evolve but what will
00:44:11.240
happen is a lot of our companies will gain independence. So instead of Red Ventures being
00:44:15.800
one thing, we will find the right outcomes and marriages of a lot of our businesses with the
00:44:21.440
right partners and allow those people to become CEOs of their own businesses and will create
00:44:26.080
monetization and return for our investors. But our ability to stay private and stay independent and
00:44:31.800
stay away from all the other stuff that public companies have to deal with, it's non-negotiable.
00:44:37.100
So I see Red Ventures in a bizarre way returning to its roots in the next 25 years to a much simpler
00:44:43.000
thing where most of our businesses will evolve out. We'll continue to buy businesses in the next 10
00:44:48.620
years. But my guess is when I turn 80, I'll have 15 people and we will be hoping to give all our money
00:44:54.260
away. Speaking of giving money away, you've recently signed the giving pledge?
00:44:59.340
Yeah, about a year and a half ago. Tell us a bit about that. I mean, I think people have heard of
00:45:03.420
the giving pledge, but what does it mean and what type of people can sign it and what are the
00:45:07.780
implications of it? It was not something that we did without a lot of trepidation. It's something
00:45:12.840
that really Bill and Melinda Gates and Warren Buffett started and it was around creating consciousness
00:45:18.020
of the people that have had more luck than others and creating real wealth to create a commitment
00:45:22.900
and responsibility that you will give at least 50% of that wealth back. That's what the pledge is about.
00:45:30.000
Yeah, or when you die. It doesn't matter. But you are committing, that's the pledge you sign and
00:45:34.560
there's hundreds of people that have signed it all over the world, right? So it's a bit of a
00:45:38.440
community too where you learn how to give it in ways that reflect what you want to do and all of that.
00:45:43.780
So there's real value to being part of the community. When we first met, we had the privilege of having
00:45:49.360
dinner in Omaha with Warren Buffett and they were trying to convince people at the time,
00:45:53.960
our kids were still in high school and we didn't want this burden because it does create negative
00:45:59.160
energy around it. And it gives a lot of people-
00:46:01.500
Meaning because it makes public the amount of wealth that you have?
00:46:05.160
It's a threshold, which at the time we were private companies, so no one had known. But when
00:46:09.160
the New York Times wrote an article and all this stuff, it kind of became public what it was.
00:46:12.580
But it's just more, I wanted to shelter them from anything that negative that may come out of that.
00:46:18.200
They were too young. So we waited until they went to college. So when they went to college,
00:46:22.520
they called back and said, Hey, you said when your kids were going to college, you'd do it. And
00:46:25.860
when we did, and we're grateful we did, but we were planning to do this anyway. And we do it more
00:46:31.360
as a pledge that hopefully others realize that this only works if it works for everybody. It doesn't
00:46:37.020
work if it works only for a few and putting it back into the system and the core, that's what you're
00:46:42.620
hoping to do. Did you ever hear the podcast I did with John Arnold? I did not. Okay. So definitely
00:46:47.720
one you'll want to listen to. So John and Laura Arnold, who've also signed the Giving Pledge,
00:46:51.640
are probably two of the most deliberate philanthropists I've ever met. John was,
00:46:58.100
I think you could say hands down, the most successful energy trader in the history of
00:47:02.400
energy trading. He was a trader at Enron right out of college and became their most successful
00:47:08.580
trader. In fact, if I'm not mistaken, I think his personal book of business was generating a billion
00:47:14.160
dollars a year for Enron, just his own personal trades. When Enron imploded, he was handed a
00:47:20.140
severance check of something like $5 million. And he took every penny of it, put it into his fund
00:47:26.520
and went on a 10-year tear of unparalleled returns, something like 30% per month.
00:47:33.140
Okay. So, you know, at the time that John shut his fund down, which I think was 2011 or 2012,
00:47:40.440
before the age of 40, he basically completely turned himself to what he's been doing for the
00:47:47.860
last 10 years, which is just philanthropy, but doing it with a level of rigor and analytics.
00:47:53.260
In other words, he's done something that I think is really interesting and highlights something really
00:47:58.360
hard, which is it's actually not that easy to give away billions of dollars. I mean, if you want to do it
00:48:04.560
intelligently, I mean, you can obviously give money to entities that build buildings, build a
00:48:10.260
hospital. Those things are great. But, you know, when you look at the sort of projects that John is
00:48:14.400
interested in, it takes time. And I think John and his wife correctly came to the realization that they
00:48:21.520
can't wait until they're 65 to start doing this. They will run out of time because they have too much
00:48:27.920
money. How do you think about that balance? Because I know there are things that you are really
00:48:33.440
committed to. Maybe we can talk about some of those things. The two that jumped to mind, of course,
00:48:38.260
are the children. I forget the exact name for undocumented kids who are not born here, but
00:48:44.180
brought here, young, educated here, and then can't work. And then, of course, a lot of disaster relief
00:48:50.200
in Puerto Rico, but also just infrastructure and building up there. So let's talk a bit about these
00:48:54.200
things. So first, I really think that only governments have the muscle to really solve problems. And I think
00:49:00.420
even people with the wealth of Bill and Melinda Gates have come to a lot of that conclusion.
00:49:05.240
You can attack singular problems and maybe eradicate a disease or something like that if
00:49:09.960
you have billions and billions of dollars. But through systemic issues, I think the role of any
00:49:14.020
nonprofit is to gain momentum, to create a roadmap, to create the case for governments to really put
00:49:20.160
real funding behind things or create the systemic changes to changes. I don't think that the illusion of
00:49:25.940
we're going to fix a real issue. To me, this is more around-
00:49:29.340
But there is something you, or when I say you, I don't just mean you personally,
00:49:32.940
but I mean, there is something that the philanthropist can do that the government
00:49:35.800
won't do, which is you can take a risk financially that a government can't do.
00:49:41.400
You can demonstrate a proof of principle that, as you said, then becomes a template or roadmap
00:49:46.120
for a policymaker to say, well, here's a pilot study that was done that demonstrated X, Y,
00:49:51.560
and Z. This was very high risk. We never would have done it, but oh my God, look what we learned.
00:49:56.040
This is now something that could be replicated at scale. And you bring in, in other words,
00:50:00.700
the philanthropist can effectively function as the angel investor or the early stage VC,
00:50:05.640
and the government comes in as the PE investor.
00:50:08.880
And in that regard, I think bringing an entrepreneurial spirit and putting real
00:50:13.120
business savviness behind it is really important. I think it was Jeff Bezos a long time ago. He said
00:50:18.740
something around in philanthropy, you're not really necessarily looking for the perfect
00:50:24.340
business plan. If you're helping somebody, you're doing good. And that's a little of my approach,
00:50:29.160
like do things that are good for the world. And it's good for one person, then you're doing
00:50:33.760
something and trying to do it in scale and with purpose and all of that. As it relates to what
00:50:38.400
we're doing, Peter, it keeps evolving. We're really focused on this 16 to 24. That's our concentration
00:50:45.860
on people that are under-resourced. And it is more than undocumented kids, although we just
00:50:50.360
closed our applications again. And these kids are still in limbo, meaning there's no path to
00:50:55.600
anything. They just have this basically permit that gets renewed, but no one can get the permit
00:51:01.000
anymore. So every year, about 80,000 kids are graduating high school that have no ability to
00:51:08.680
So just so people understand, these are kids that came here undocumented. So they're born in another
00:51:12.780
country. They've come here. They've grown up here though. They've gone to high school here.
00:51:17.840
They could go to college, but they wouldn't get financial aid because of course they're not
00:51:21.600
residents. Tell me what actually happens. How many of them say, I have to go back to the country I was
00:51:26.580
born in versus I'm going to get in college and somehow take a bunch of debt without any financial
00:51:31.660
aid? My guess is that 95% of them end up taking minimum wage jobs or jobs that are underground and
00:51:39.780
stuff like that. There was a process there where you can get a DACA permit. There's 650,000 of these
00:51:45.540
kids that have DACA permits, so you can work. Unfortunately, in the last administration, DACA got
00:51:51.040
rescinded. So there's no new DACA. So if you're a high school student and you're 17, you can't get
00:51:57.220
a work permit. So at that point, you grew up here. Your family's now here. Going back to your original
00:52:03.320
country of origin may happen, but it's really, really hard. You have no roots there. You have no
00:52:07.640
resources. You may not even know the language for that matter. That's the craziness of this.
00:52:12.500
We have invested- What's the distribution of where these kids are from? Do we have a sense of-
00:52:15.900
Probably 90% Latin America, probably two-thirds of those Mexico just because of how they come in
00:52:21.700
illegally. But you see them a lot from Southeast Asia and other places. Our yearly scholarship grant,
00:52:27.720
we just got 1,200 applicants. It was literally close last week. I believe over 300 of them have
00:52:34.080
close to a 4.0. Unweighted GPA. You're providing scholarships for these kids to go to college
00:52:39.360
because they don't need to be residents to go to college. They just need the funding.
00:52:42.900
The funding. Yeah. So you don't get federal financial aid and about half the states don't
00:52:46.240
give you in-state tuition. So it's almost like you would have to go to school as a, you know,
00:52:50.440
to a private school and pay 60, 70 grand a year.
00:52:53.240
And is the investment you're making, Rick, that if these kids crush it in college,
00:52:58.600
they're going to get an H-1B visa on the back end, or they're going to land in some legitimate
00:53:03.080
dual intent visa with a path to citizenship based on their education?
00:53:07.660
Well, until three years ago, because they were all DACA, they had a path to getting jobs. And
00:53:12.780
there's many now that have jobs. We have 520 kids in the program. About half of them are graduating,
00:53:17.540
but we keep thinking this is the last year. This is the last year because Congress just needs to
00:53:23.040
pass a law. There's plenty of reasons why it hasn't happened. But now the kids that are going
00:53:27.680
to start graduating next year, they're literally in limbo because they can't get a work permit.
00:53:32.980
So the H-1B visa and all of that can't do it. You can figure out a way to marry and then take that
00:53:37.960
route. You can look for asylum, but those are all really, really hard paths.
00:53:42.040
I didn't realize that. So you're telling me that if a kid goes through a scholarship,
00:53:51.120
They're not DACA. That expired. That's the argument now is like,
00:53:55.520
not only do you have the DACA kids in limbo, but now you're like 80,000 kids every year that
00:54:00.600
were... And the crazy thing is we invest in them in primary school and secondary school. We don't
00:54:05.000
ask the question when they go to our school systems, but then we invest all that money.
00:54:09.800
Why don't we make them taxpayers? We have an issue. There's like this massive decline of kids
00:54:15.320
applying to college. We have all this college infrastructure with not enough students.
00:54:19.700
We're not educating them and make them pay taxes and give them a path, whatever that is,
00:54:24.720
to citizenship. To me, this is one of those things that makes absolutely no sense. But
00:54:29.180
what we did is we expanded that to, after the George Floyd event, we as a company kind of rally
00:54:34.780
around. We have to find opportunities into our inner cities and have used a lot of the same platform
00:54:40.020
to broaden it. It's called Road to Hire where Golden Door Scholars is a part of it. But here's
00:54:45.240
something really cool. We start teaching coding in North Carolina, mostly black and brown students,
00:54:51.540
mostly from Title I schools. We go into the high schools and start teaching there. And then we do
00:54:56.440
an apprenticeship program and then we partner up with all the corporations in Charlotte.
00:55:00.240
We are graduating more black and brown kids with computer science expertise than the whole North
00:55:07.080
Carolina system is now. This year, we have over 220 of these kids graduating. And they all have jobs
00:55:14.320
on the other end. So we give them an apprenticeship. And then we have a whole different-
00:55:19.600
They're not going to college. These are kids that are 22, 23, 24, mostly black and brown kids that
00:55:24.240
we're teaching them how to code. We pay them to teach.
00:55:26.600
So they're high school grads that didn't go to college.
00:55:28.520
We give them a two-year apprenticeship where we're paying them on behalf of all this corporation.
00:55:32.600
And it's working tremendously. Here's the crazy thing. This 21-year-old kid who was driving,
00:55:36.820
moving over after two years of the apprenticeship, they are as competent in technology as someone
00:55:44.200
How do you think that can be scaled? What do you think is the magic in that? This is a great
00:55:49.180
example of what we said earlier. You can't solve that problem across the country, but can you
00:55:55.860
You start with the jobs. And at the end of the day, there's hundreds of thousands of jobs that are
00:56:00.280
unfilled because they don't have the skills. So pick this. By the way, it's the same thing with
00:56:03.880
high school teachers today. There's a shortage of, I believe is 350,000 teaching vacancies that
00:56:11.360
is projected to be, but we get, we pay 42,000 in most states and it's crazy, right? But keep on
00:56:17.420
technology where there's a big gap. The reason our model works in Charlotte and North Carolina is
00:56:22.800
because it rides on the rails of the system. It literally partners with the county and with the
00:56:28.660
city. It partners with the schools, with the high school systems, all Title I. It connects to the
00:56:34.720
public schools. So like there's a lot here. And then the corporations all basically offer a job
00:56:39.380
on the other end. The key to this is to start with the job and then train into the job versus start
00:56:45.160
with education and hope to get a job. So go fill the job that is not getting filled. And by the way,
00:56:51.080
solve the diversity challenge that all these corporations have. Solve a lot of the other issues,
00:56:55.560
but don't show up into the nonprofit arm of a corporation. Solve a problem that they really
00:57:00.800
have. And that's the connection. So I think it will have to happen more at the city level.
00:57:05.220
So there's a big initiative called 110 that a number of high profile CEOs have built to try to do this.
00:57:11.780
It just takes a long, long time. And my concern is when the economy turns, these are the kinds of
00:57:16.900
things that get scrapped. These are the kinds of things that people stop giving that job for or
00:57:22.340
investing in. Yet we go back to this negative spiral that we tend to have.
00:57:29.040
Obviously, you and I both are kind of cut from the same cloth, which is that of immigrants. And
00:57:33.740
I think with that comes a little bit of disbelief as to why the US would not as a country want to
00:57:40.300
embrace an amazing asset. Do you see this changing? Do you see this as just being a season?
00:57:45.640
I do. I'm super optimistic on our country. For as flawed as we are, I would rather be nowhere else.
00:57:54.000
And there's just things, unfortunately, take time. I'm reading a book called Brothers about the
00:58:00.860
Kennedys. And you realize that there were real serious issues there around the mob and all these
00:58:07.720
things that we don't hear about today. So I do believe that the trend line is up. It's just not
00:58:15.640
And I think we just have more information, much of which, if not all of, most of which is noise
00:58:21.200
that distracts us a little bit. I think back in the 60s, there's no question it was a more
00:58:27.480
tumultuous era. I mean, there were political assassinations on US soil. We don't have anything
00:58:38.440
The never-ending cycle of nonsense, news, cable, social media, I think makes it feel
00:58:45.800
more dramatic. But that could also be the undoing.
00:58:50.040
You know, and these are pendulums. I think we're at a pendulum right now where the country's
00:58:54.220
super divided. I believe that there will be a series of leaders in our future that will bring
00:58:58.960
us back together. We need a common enemy. Maybe it is this risk of China that becomes our
00:59:05.500
galvanizing thing. I find it super interesting when there's a real crisis in our country, 9-11,
00:59:11.640
or even COVID at the beginning. We all behave like Americans. And then, you know, we need something
00:59:18.320
that brings us back to being Americans and not Republicans or Democrats or Black or white and all
00:59:22.520
that stuff. And a common enemy tends to do that. And I think these peaceful times allow for a lot
00:59:28.500
So let's pivot a little bit to talk about health, which is you're a very health-conscious guy.
00:59:34.580
But there's also been some changes, I think, in your life over the past – I think I've known you
00:59:39.500
now for nine years. Basketball used to be kind of the only thing you did for exercise, which was great
00:59:46.120
because it kept you running around a court. But you can be prone to injuries and things like that.
00:59:49.940
But how would you describe overall kind of your mentality towards your health, your longevity?
00:59:57.200
What changes have you made? One of my favorites, which I'm sure you'll get to, is your approach
01:00:03.320
I realized that I want to be here for as long as I can, and I want to be here in as active of a way
01:00:09.240
as I can. I'm committed to that. You know, it's this notion of time, but it's time on the other way.
01:00:14.120
So for the first time ever in the last, you know, especially in the last four years, I've gone into
01:00:19.380
the gym. And I have a trainer, and we go through it. I don't do the crazy stuff you do, but I would
01:00:25.440
argue that I am so much stronger from grip to balance to all the things. And, you know, I try my
01:00:31.360
version of it. I don't consider myself to be an elite athlete in that regard, but I feel so much
01:00:37.000
better. I transitioned from basketball, so I played my last official pickup game about three months ago
01:00:42.740
and I had a bunch of pros come. And it was great because it's been such a great language for me.
01:00:47.780
And so many relationships came through basketball, so much self-learning and self-awareness. And
01:00:55.720
Now, why did you do that? Why did you completely stop playing your favorite sport?
01:01:00.740
Because I watch a lot of people my age just blowing Achilles and a knee and all of that. And
01:01:06.100
those are all signals that we should listen to. I didn't want to get to that place. And now the more I
01:01:10.760
play, the more my knees were sore. And, you know, my body's talking to me. It actually talks to us
01:01:15.760
all the time. And I wanted to leave on my terms. And I wanted to leave knowing that it served its
01:01:21.900
purpose. It doesn't control me. I picked up tennis in the pandemic and it's something that we're doing
01:01:27.160
more as a family, but love the apprenticeship, the struggle. So I have a coach. I go twice a week.
01:01:32.580
It's a great workout. I get my heart rate to 130. I get into zone two. I stay there for an hour. So I
01:01:36.840
get a lot of multiple values and I'm really not good. Footwork is different. Everything is
01:01:42.340
different. And I love the grinding of things. And it's a reminder of humility. Everything that we
01:01:48.040
now take for granted that we think we're so good at at some point was really, really hard. So
01:01:52.140
I have now a list of things. It's embarrassing. I'm Puerto Rican. I don't know how to dance salsa.
01:01:58.340
I can't die as the only Puerto Rican who can't dance salsa. So when last night you were grilling and
01:02:03.640
I'm like, I used to grill a lot more. And so I have this notion now that I want to keep learning
01:02:07.640
things. I have a list of about eight or nine things. And eventually if we end up living part
01:02:11.920
of the years in another country, that language I want to try to engage in. And it's just this notion
01:02:17.080
I don't want to get old, not by my age, but I don't want to get old by stuff.
01:02:21.580
I want to talk about that last game of pickup basketball. How sad was that?
01:02:25.340
Zero. Really? No, I'm grateful for what I had, not because it ended. It's life. The biggest
01:02:31.760
self-growth I've had since the plane was in that middle bucket of like relationships. And what I
01:02:39.480
realized, Peter, is that the most important relationship we have, the most important friend
01:02:45.380
we have is ourselves. And that unless we get that right, everything else will have a lot of friction.
01:02:54.980
Everything else will be a worse version of what it can be. And what I've realized as I study this is that
01:03:01.160
we in society, and it's almost every religion, I say almost all because I don't know, but most
01:03:06.400
religions that I know are anchored in some level of guilt and guilt as a way of teaching us or as
01:03:13.660
keeping us connected to something. And I've realized that guilt is the most useless emotion one can have.
01:03:21.820
And I have spent the last five years just basically getting rid of guilt to the point that I joked that
01:03:27.200
it's a complex I no longer suffer from. I still have others, but I feel no guilt. And when you feel
01:03:33.240
no guilt, what you realize is that you can change the dialogue that you have with yourself.
01:03:39.360
I am super kind to myself. I constantly make mistakes. I constantly do things and I'm like,
01:03:45.000
oh gosh, that wasn't right. Or I don't show up the way I need to show up. But I have nothing but love
01:03:50.020
for myself. I will say, thanks. Yeah, that wasn't your best. Okay. Next one it is.
01:03:54.340
Help me understand that. So it's hard for me to imagine you showing up as poorly as I can,
01:03:59.160
but let's say you're in sort of a pissy mood. You come home, you had asked your wife to do
01:04:04.440
something earlier. It's not done. Instead of saying, hey, sweetie, did you have a chance to
01:04:08.440
do that thing I asked you to do before? You sort of snippet her. I don't know if you've ever done that.
01:04:12.620
Okay. How do you, I think it's really easy to feel bad and feel shame for snapping at her. And then
01:04:20.040
that actually impairs your next interaction. But how do you break that cycle?
01:04:25.700
I own it because it just takes a little bit of time. It's like, I'm sorry. I just took out
01:04:29.300
something on you that it was not on you. That was unfair. I hope you forgive me.
01:04:36.520
It's not long. 20 minutes, 30 minutes. You're very self-aware. And you can read body language.
01:04:41.940
You can see that what you just said kind of cut through in a way. And then you're like, huh,
01:04:46.280
what did I do? But more importantly is I don't feel bad. I don't carry this notion of, oh my
01:04:52.360
goodness, I just did this. Even if I do something that I didn't want to do, I just said, okay,
01:04:57.060
it's part of being human. It's part of growing up. It's part of learning. It's part of your humanity.
01:05:01.740
But do you think that that can only happen because you're able to immediately make amends?
01:05:10.700
So how do you break that habit then? Guilt is a pretty strong habit for a number of people,
01:05:15.720
I'm sure. Yeah. It's like any habit. It may be worse than smoking. Smoking is hard. I never
01:05:20.380
smoke, but it's a really habit. But if you want to break it, you break it. 98% of your thoughts
01:05:24.560
are with yourself. So first of all, you got to be very aware of all your thoughts and you got to be
01:05:30.420
able to objectivize what you're hearing. And you have to be able to evaluate and say, you know what,
01:05:35.120
is this productive? Is this helping me? Or am I doing this because I've always done it? Or because
01:05:40.520
this is how my parents kind of related to it? And I think the more we move away from the emotion of
01:05:47.600
guilt and it becomes self-love. It becomes, you know, a notion like the safest place for us to be
01:05:53.280
is with ourselves. And the kindest place to be is in our own heads. And there's no judgment. There's
01:05:58.320
no anything. Like life becomes so much simpler. And then that that you give yourself, you can give to
01:06:04.220
others. You know, when we talk about purpose, we're very lucky that we can impact people through
01:06:09.300
your platform. You're impacting lots of us. And, you know, I'm lucky that in my platform,
01:06:12.920
I can impact people. But you impact people every day with little things. How you show up to the
01:06:18.360
coffee shop in the morning, the type of connection that you make, the taking time, like all of that
01:06:24.460
is making an impact. And the more that you feel a peace inside, the more you want to give it.
01:06:29.340
So, I am now addicted really to like good energy. And that doesn't mean it's maybe 95% of the time,
01:06:36.960
but oh, I love that place. And I give it freely. And I give it with expecting nothing in return.
01:06:42.340
And to me, this is like the happy place. I live in a happy place.
01:06:46.360
What do you think is the relationship between happiness and wealth? Do you think they're
01:06:51.300
uncoupled? Do you think they're correlated positively? Do you think they're correlated negatively?
01:06:55.600
I think we decide what they are. Some of the happiest people in the world have no wealth.
01:07:00.540
So, they cannot be coupled. Now, wealth can give you a set of conveniences that allows you to
01:07:08.040
solve for whatever your priorities are that may heighten your ability to do that. And therefore,
01:07:13.760
it gives you more happiness. Or like in many people, you pursue wealth your whole life because
01:07:19.340
that's what our society wants. And when you get there, you just feel so empty. And then you feel so
01:07:24.660
guilty for all you sacrifice for it. And you're in the worst place, which is you got what you
01:07:29.620
wanted. And it was a mirage and it meant nothing. And there are so many people out there that feel
01:07:34.820
like, oh my goodness, I was running the wrong race. You know, we talk a lot in life, Peter, around
01:07:40.580
the best way to run a race. No one steps back and ask, am I running the right race? And I think really
01:07:48.240
focusing on reevaluating the race you're running. So, when you ask me questions about, you know,
01:07:53.840
Red Ventures in 10, 20 years, I made it very clear after my plane event that I was going to run a
01:08:00.280
different race than everybody else. I wasn't looking for being public. I wasn't looking for
01:08:06.100
being the wealthiest. I wasn't looking for, my race was to enjoy the race. And to enjoy the race,
01:08:11.240
I am crazy. So, I love growing. I love being challenged. I love competing. I give no power to
01:08:16.140
anybody. And I try really hard not to take power away from anybody.
01:08:19.500
What do you think are the ways that people even inadvertently take power away from people?
01:08:26.140
You know, we as leaders can overlead and not let other peoples have, let them be celebrated and not
01:08:33.280
take all the credit for things. Or on the contrary, take responsibility for things that may not have
01:08:38.560
been truly your responsibility. So, I think leaders have an ability to really manage the power equation
01:08:45.060
with intentionality. I think how you treat somebody. We talked about this in the last
01:08:49.820
conversation, but I think the best way we can parent is by showing our kids how to treat strangers
01:08:56.580
and how we give people respect no matter who they are or what they're doing. And how do we not give
01:09:02.820
anybody too much respect just because society made them be something? Everybody puts their pants on the
01:09:09.120
same way. Everybody has insecurities. Everybody has issues. When you look at people as like, you know,
01:09:15.080
we all are in this imperfect journey with imperfections. It just makes it really level
01:09:22.280
One of the really enjoyable, I mean, there were so many, but certainly one of the enjoyable highlights
01:09:26.840
of the Friends Summit was when Simon Sinek got up and talked about Finite vs. Infinite Games,
01:09:32.980
which of course is the name of the book. Maybe for folks that aren't familiar with that,
01:09:36.600
I know it's a book that you love as well. How do you implement that ethos into both your business
01:09:45.680
You know, when Simon sent me an early book and said, hey, what do you think? It was almost like
01:09:50.700
he was writing what it was in my brain. I just don't have an ability to write a book, but he wrote a
01:09:56.260
book. I'm like, he actually was rewriting a book by somebody that had come before. He had put it in
01:10:01.720
more modern terms. It became kind of codifying a language that I really believe in and that the
01:10:07.140
core of the infinite game is that there's a bunch of principles of the game and how you play the game
01:10:12.120
and all of that. But the core of the infinite game is that there's no winning, that the whole
01:10:16.880
objective of the game is to stay in the game. The reality is if you really read into it, the real,
01:10:23.960
real ultimate objective is not just to stay in the game, but to perpetuate the game.
01:10:27.980
So what you're doing through your podcast, through your book that's coming out, through
01:10:34.160
your kids, through everything else is you're perpetuating the game, the game that matters
01:10:38.940
to you. And that's living with purpose because you are now, you have a purpose of what you're
01:10:44.780
doing. I feel the same way. So when you give up the winning or losing, when you don't look
01:10:49.240
at things, you give away a lot of the jealousy. Like I don't feel jealousy. It's an emotion that
01:10:54.680
I'm like, just because you have, it doesn't mean I don't have it. You know, maybe a little
01:10:58.900
envious at times like, wow, I wish I had the knowledge that Peter has about this stuff,
01:11:02.600
but zero jealousy. So the infinite game, it makes it really, really simple not to get caught
01:11:08.520
up on winning or losing, just play the game. And therefore get away from back to this notion
01:11:15.240
of like, oh, I came in second, I came in third. And you and I have talked a lot about this
01:11:19.180
kind of stuff. It's like, and by the way, I don't think it affects the outcome at all.
01:11:23.400
Is that something that you have the luxury of playing because you run a private company,
01:11:28.840
but if Red Ventures were a public company, would you be able to live by that? Or would
01:11:34.140
quarterly earnings and other metrics that shareholders would be privy to and have an
01:11:40.700
interest in change that? In other words, do public markets demand winning?
01:11:45.060
I think by and large, yes. Now you could argue that Jeff Bezos at Amazon forever never made money,
01:11:51.380
even though the public markets were demanding that he did this. And he basically said, no,
01:11:57.320
I'm not, I'm going to continue to lose money. And you're either going to like my story or not.
01:12:01.840
You could argue that Elon Musk is playing the infinite game in many ways with the decisions he's
01:12:08.760
Like with Meta, like he clearly has lost 75% of the value of the company. So I think you can do it.
01:12:16.160
You just have to have the temperament and the stomach to be unpopular. And you know what,
01:12:21.020
the best way to be, to not be unpopular is not to read. I don't read anything about us,
01:12:26.640
about me. It doesn't matter. The opinion of a stranger has zero value to me. Now, if you call me
01:12:32.620
and say, dude, I heard you say this or do this, and that feels like not you, I will listen. Because
01:12:37.840
I know that you know me and you care. I have no desire to be popular with people I don't know.
01:12:44.100
I want to be respected by people that I care about.
01:12:47.460
That's an amazing lesson. That to me is a very difficult feature of living in the world today.
01:12:54.180
It's, do you look at what people are saying about you on social media? Do you read comments?
01:12:58.880
Not very often, but a little bit. I would say I'm probably 95% compliant with the notion of
01:13:09.480
ignoring it. And when I do read it, I'm rarely perturbed by it, largely for the reasons that
01:13:15.060
you put forth, which is you understand that it's kind of irrelevant. But I can't imagine what it
01:13:20.160
would be like to be doing that from a real stage. Look, I'm kind of a nobody, but could you imagine
01:13:24.920
being Mark Zuckerberg, for example? You know, I think he doesn't care. I think it's
01:13:30.300
all irrelevant, Peter. There's no stage that is different or bigger than ours. There's just
01:13:34.820
different stages. Just because someone has a bigger platform than we do doesn't make their
01:13:39.420
stage more important than our platform. We're all the same. No, I think it just means that the
01:13:43.560
attacks are louder, potentially. But it doesn't matter if you don't read them. If you stay true to
01:13:47.720
yourself, it is all circular logic. Have you imparted a lesson like this on your kids? We've talked about
01:13:54.280
this a little bit in our first discussion. You made an interesting point that I've thought a lot
01:13:58.680
about, actually. I think I had historically thought of it as our kids have it so much easier than we
01:14:04.040
did because we came from little, they come from plenty, good reasons going on. I think you framed
01:14:10.540
it this way, but this is certainly how I think about it, is I feel like me from my parents, from their
01:14:17.100
parents, from their parents, there was an inevitable trend that the child would exceed the accomplishments
01:14:23.300
of the parents. That was just the nature of moving from the industrial revolution to now.
01:14:30.280
Maybe it's our kids that will be the first one for whom it's not just going to be falling off a log
01:14:36.180
to exceed the accomplishments of their parents in whatever metric we use to think about that.
01:14:41.860
You came at that from a real point of empathy, which is, I want to make sure my kids aren't under
01:14:46.520
some unnecessary, unrealistic pressure that they have to do something that their parents did.
01:14:51.920
Say more about that and how is your thinking sharpened?
01:14:55.680
It stems from the premise, I think our kids have a lot more comfort, they have a lot more
01:15:00.800
access, they have a lot more experiences, but that's different. If you're defining this about
01:15:08.360
feeling a level of satisfaction with life or a level of happiness back to what we've been talking about,
01:15:16.600
there's two separate things. They're divorced from one another. I think the fact that we're starting
01:15:20.740
with the premise that achieving more than your parents financially is the objective of life is
01:15:26.300
like a goofy starting point. I think what I will love my kids is to feel like they were able, given
01:15:33.860
the opportunity to really find their gift and to do it with, in a place of love and that they are
01:15:39.160
great parents. And then as a result, we as a family did good in the world. And none of these things kind
01:15:45.820
don't make any sense. When people are like, oh, you know, we're, I just think it's hard. It's hard
01:15:49.960
when you are Peter Atia's daughter or Peter Atia's sons. And we should be mindful of that because it's
01:15:56.680
a burden that is put on them by others that they don't know how to accept. You know, that's what I
01:16:02.380
I saw a really interesting clip. I'm sure we'll be able to find it for the show notes. It was Arnold
01:16:08.260
Schwarzenegger, a very young Arnold Schwarzenegger. So I'm guessing he would have been
01:16:11.580
late seventies, early eighties. So had already accomplished a lot, but obviously had more to
01:16:17.180
accomplish, right? This is before he would have become the world's biggest movie star and go on
01:16:20.560
to become the governor. But he was being asked, and I think it was like Barbara Walters or it was
01:16:25.180
some highbrow interview. So it must've been the eighties by this point. What accounts for your
01:16:29.680
greatness? And he sort of said, look, to have this level, he's referring to his own level of drive.
01:16:36.680
It must come from a place of hardship. He more, much more eloquently than this described that
01:16:42.480
basically everything he has comes from a singular focus of escaping and being better than and
01:16:49.500
improving. And he said, look, the reality of it is kids who don't come for this. If your kids don't
01:16:54.580
come from this level of deprivation, they can't be great. They can be very well adjusted. And that's
01:17:01.100
really the best thing you can hope for them, but they can't be great. And I really thought about it a
01:17:05.000
lot. And I was like, that's really interesting. There's a lot to reflect on there because first
01:17:08.060
of all, there's nothing wrong with being well adjusted. It could be a perfectly reasonable
01:17:11.660
goal for kids who come from privilege, kids who are never to want anything to be perfectly well
01:17:17.960
adjusted, but he's arguing that's the best case scenario.
01:17:21.420
But great in what? Great at lifting weights, great at being a movie star.
01:17:27.560
So that's different because you can be a great human being. Being the elite 1% of something has a huge
01:17:35.340
Absolutely. And I don't think, look, I mean, that's the irony, I guess, of his life is he
01:17:39.180
couldn't see the crystal ball of the lows that would come with the highs.
01:17:43.220
To me, that's the problem with hyper successful people. They're trying to repeat what they did and
01:17:48.880
ends up being more self-destructive than not. And I would argue that most people can't handle
01:17:54.020
greatness because it is addictive. Greatness as it's reflected by being the best at something or the
01:18:00.300
very best for a period of time. And those who are able to accept the fact that none of that matters
01:18:05.860
and it will change and evolve, live better lives. What do you want for your kid? To be the greatest
01:18:10.280
at something for a moment in time and miserable? Or do you want him to be not self-adjusted? Because
01:18:17.500
I think being well-adjusted is a fantastic objective, frankly, which actually, by the way,
01:18:24.220
kind of is just a very extreme version of the yin and the yang between fluid and crystallized
01:18:29.280
intelligence. The more extreme one is, the harder, you know, the more extreme your fluid intelligence
01:18:34.400
is, it might be harder to make that transition to crystallized intelligence. And that's true in
01:18:39.500
intelligence, but I think that's even more true in what is it like to be Tiger Woods or Michael Jordan?
01:18:43.880
That's why I think really, really great for all perfect students struggle to be super productive
01:18:51.660
in life because they never had to deal with adversity. They never had to be coached. They've
01:18:56.620
never had to be in a place where they're forced to be good at it. It is better to struggle so that
01:19:03.800
you learn to struggle than to be great at something because life is full of potential struggles.
01:19:09.180
Well, Rick, as always, awesome to sit down and catch up on life. Congratulations on all of your
01:19:15.440
successes in the past couple of years in particular. And I'm really excited to hear about this museum
01:19:20.620
in North Carolina. I think the next time I come out to visit you, I hope we can make the time to go
01:19:24.620
and see it because I would actually love to see that.
01:19:26.740
No, I would love that, Peter. And I can't say it enough to you. You've had an incredible impact on
01:19:32.200
my knowledge of myself and exercise and nutrition and how I'm going to live. And I know that the last
01:19:40.160
10 years of my life, I should name that to you because you've helped me a lot. And I love our
01:19:44.640
friendship and I love how we can be so honest with each other and raw. And I'm humbled you would
01:19:48.700
have me, especially a second time. So great fun.
01:19:51.100
Thanks, Rick. Thank you for listening to this week's episode of The Drive. If you're interested
01:19:55.440
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