00:06:33.880And in marketing, it's the difference between messaging and signaling.
00:06:38.240in it's almost like they've got the the bits they want in there's outrage there's a plea for calm
00:06:45.260but as a headline for a murder that we now know having seen the body cams is very suspect
00:06:54.160very unpleasant that doesn't really seem like a headline that fits the story at all
00:07:01.580that that that's pure ideology there there there's a there's a youtube channel called the behavior
00:07:10.180panel they're like body language experts pretty good as well they've worked in the military for
00:07:16.800like a couple of them have 20 years doing interrogation and resistance to interrogation
00:07:21.660you know they've they've earned their chops and one of them a geezer called chase hughes is part
00:07:28.640of his he's selling ground news but he says this really good thing at the start he says the media
00:07:34.800isn't broken it's working perfectly it's doing the exact job that it's intended for and that headline
00:07:43.260and that that second line in the sort of little summary you know you could pick this apart for
00:07:51.640hours just the language so that that yeah i mean i don't even know what they're asking me to do
00:07:57.160i know i'm just getting a sense of something and that's dangerous that's dangerous when the media
00:08:03.400does that the i've said a number of times uh on breakfast though the uh the yeah the language
00:08:09.720they use in headlines is often like nonsensical it's not proper english i mean i tried to look
00:08:14.280for it just then but couldn't find it but i saw a headline somewhere else this morning
00:08:17.400and it said something like cuff cops in national fury or something like that
00:08:22.760cuff cops cuff cops in national theory so like complete like a small child that's how a small
00:08:29.400child would try and build a sentence it's absolutely ridiculous yeah often there should
00:08:35.080be a comma in their headline if the headline's like a full two lines long there's no punctuation
00:08:39.720and so you have to read it two or three times to get what they're even saying about but yeah about
00:08:43.400the father well we know there's nudge units don't we home office nudge units we know it's exactly
00:08:48.680that chris they get the they get the family at like a moment of like pure mourning and grief
00:08:57.880they get them at that moment they've got trained people that say remember try you know say something
00:09:04.360about anti-racism remember say something that this isn't about about race this say something
00:09:09.800about multiculturalism say something about like the far right how this is they do they we know
00:09:14.760they do that right and unfortunately from in my mind unfortunately most of these grieving families
00:09:22.040buy it and do it every now and again every now and again you get one that doesn't don't you
00:09:25.960every now and again you'll get like a mom of a murder victim come out it stands out as an anomaly
00:09:32.600everyone again like a mum or something will say no i don't forgive the murderer of my child no i don't
00:09:38.520and you're quite right it stands out when they don't doesn't it it's almost shocking that a
00:09:43.080mother doesn't forgive the killer of her son it's like what hang on no you have to this that's not
00:09:48.820the world we inhabit but you said there again it it might seem i i like i haven't i haven't come
00:09:58.820across his term nudge units um apologies but i like it but i they haven't got anywhere near grief
00:10:06.500when this is all happening this is i think this is police station what hang on you know 10 minutes
00:10:14.460ago the report come in you know they'll have psychologists working at the police they'll say
00:10:20.260that's when you tell them what to do because they're they're open to suggestion because they
00:10:26.340need your help you at that point you're like a father to the situation and so they'll pretty
00:10:33.720much do anything i mean i just i'm just not buying it that you know where does the quote end
00:10:44.840it so he said all of that this is not a case about seekism brackets or racism this is a case
00:10:54.280about murder i don't know i just i just don't buy it again it's signaling yeah i mean well and
00:11:01.160And all sorts of people, he says the PM, the Tory leader and the Home Secretary have all come out and made statements, various different types of statements.
00:11:10.180Look, we've got we've got Kemi there. Kemi saying, because Nigel, well, let's start with Nigel.
00:11:15.780Nigel came out and did a statement yesterday. It was actually quite a good statement.
00:11:19.200We're not, I'm not a fan of Nigel here. I think reform is a containment project. I think it's a vanity project.
00:11:24.300However, if he says something I agree with and I think he's right, I will say so. I'll give him credit for it.
00:11:29.040his statement yesterday was absolutely on the money for me one of the things he said is that
00:11:33.040white lives matter too right kemi badnock said don't tell me about white lives matter to be
00:11:39.120fair she actually also said don't tell me about black lives matter everyone should be absolutely
00:11:43.120equal under law which is what nigel was saying which is so they're both saying it in in slightly
00:11:48.240different ways so kemi badnock's come out there you can see shabana mahoud she come out and she
00:11:54.320She said, you know, we shouldn't stoke division and all sorts of things.0.66
00:11:59.340So queer Stalin said he thought that he was sickened.0.54
00:12:03.620He's got a 17-year-old lad himself.0.95
00:21:47.180They know a lot about me, autobiographical writings.
00:21:50.900You know, they could probably do a convincing impression.
00:21:54.400Well, I know they can because I've got them to do it.
00:21:57.020I've got a broad to do an impression of me and my writing and it just it just goes through substack goes for a few other things online and then talks to me as me so so yeah so one day I might bump into that fella in the street who I haven't spoken to for 10 years but but we are we it's funny you mentioned you get AI to read everything you've ever written in a split second and then mimic you
00:22:26.760I saw an interesting clip on the other day of Julian Barnes, you know, the famous, the very, very famous, best-selling author, Julian Barnes.
00:22:35.420And they got AI to generate a paragraph, like an opening paragraph of a Julian Barnes novel and got Julian Barnes to read it.
00:22:44.820And he said, yeah, it's quite convincing.
00:22:48.660It's not quite right, but it's, you know, it's sort of worryingly convincing still, though.
00:22:56.760I'm with you, Chris. I'm deeply, deeply suspicious of AI. I've never used it once to generate one thing I've ever sent ever. And I don't intend to. That's robbing me of my humanity in some way, I feel like.
00:23:08.060I'm not deeply suspicious of it, actually. I think intelligent people, I think there's an element of duty to get your heads around it and to be using it.
00:23:24.580because you are going to get pushed out of culture
00:23:30.740if you're not engaging in the dominant culture, which is AI.
00:23:39.140You know, I watched you a couple of weeks ago talking about stocks.
00:23:42.800You know, you look at what's happening to AMD at the moment
00:23:45.500and going back to meta, I never did get back to that.
00:23:48.860But that subscription model will be things like that, automatic replies.
00:23:52.860that's the sort of thing I think it will be