Isabel is the mother of a student I had a couple of years ago in my course and she was kind enough to offer me an unbelievable bottle of Perfumery, which I still wear whenever I can. We are here in Bermuda now, and I was going to share some of my evolutionary research that links to olfaction. You ready for this?
00:00:00.000I am here at Lily Bermuda Perfumery with the owner of the gorgeous place, Isabel.
00:00:07.260How are you doing? I'm good, how are you? Good.
00:00:09.520So for people who don't know, Isabel is the mother of a fantastic student I had a couple of years ago in my course.
00:00:17.020They were kind enough to offer me an unbelievable bottle of perfume, which I still wear whenever I can.
00:00:22.940We are here in Bermuda now, and I was going to share some of my evolutionary research or a place of some of my colleagues that links to the olfaction.
00:00:34.900Okay, so number one, there's a study done by some of my colleagues from the University of New Mexico where they asked men to wear a bunch of T-shirts so that it's imbued with their smell.
00:00:47.460And then they take off those shirts, they put them in a bag, and then random women would come and smell each of those T-shirts to judge which is the one that is most attractive in terms of its olfaction.
00:01:00.400And the one that they chose as the most attractive also corresponded to the man who was the most symmetric, meaning that they are able to detect the quality of a man not only through the nose, but the nose also correlates to the visual sense.
00:01:19.360So the guy who smells the best also looks the best.
00:01:22.620So that's study one related to olfaction.
00:01:25.560The second one more relevant to perfumes is a study that was done by, I think, some Czech colleagues, I don't know, I can't remember where you're from, where they looked at the major histocompatibility complex, which is a set of hormones that say something about your immune system.
00:01:43.360And it turns out that which perfume goes well with you depends on your MHC.
00:01:49.900So two men can wear the same perfume, and yet on one man you say, oh my God, it smells so nice, and on another man you'll say it smells so badly, and it turns out that it is linked to a specific set of genes called the MHC.