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Dr. Garth Saad is a Canadian marketing professor at Concordia University, and he's known for applying evolutionary psychology to marketing and consumer behavior. He's the author of several books, including The Evolutionary Basis of Consumption, The Consuming Instinct, and The Parasitic mind: How Infectious Ideas Are Killing Common Sense. His most recent book, The Sad Truth About Happiness, combines his life experiences, ancient wisdom, and what psychological science can tell us about the path to happiness.
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