The Saad Truth with Dr. Saad - December 15, 2023


How Can You Be Happy After the October 7 Massacre? (The Saad Truth with Dr. Saad_631)


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Length

1 hour and 10 minutes

Words per minute

183.42453

Word count

12,962

Sentence count

717

Harmful content

Misogyny

3

sentences flagged

Toxicity

37

sentences flagged

Hate speech

41

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Summary

Summaries generated with gmurro/bart-large-finetuned-filtered-spotify-podcast-summ .

Gad Saad is a marketing professor at the John Molson School of Business at Concordia University, known for applying evolutionary psychology to marketing consumer behavior. He wrote a blog for Psychology Today, has a huge YouTube channel, The Sad Truth, that I've been blessed to be a guest on, and saw my personal stock skyrocket. He was last on the Into the Impossible podcast three years ago, when we did an episode on the parasitic mind, and then I carved off an episode clip where we invented what's called Sad University. I don't know what the tuition's like at Sad University, but we're going to talk about that today in terms of how bad universities have gotten.

Transcript

Transcript generated with Whisper (turbo).
Misogyny classifications generated with MilaNLProc/bert-base-uncased-ear-misogyny .
Toxicity classifications generated with s-nlp/roberta_toxicity_classifier .
Hate speech classifications generated with facebook/roberta-hate-speech-dynabench-r4-target .
00:00:00.000 making his second appearance on the podcast today is a very special guest with a name that is
00:00:07.840 ironic in English, but unironic in Arabic. And that's Professor Gad Saad. He's a marketing
00:00:13.840 professor at the John Molson School of Business at Concordia University, known for applying
00:00:18.580 evolutionary psychology to marketing consumer behavior. He wrote a blog for a long time at
00:00:24.000 Psychology Today, has a huge YouTube channel, The Sad Truth, that I've been blessed to be a
00:00:29.840 guest on and saw my personal stock skyrocket. He was last on the Into the Impossible podcast three
00:00:36.820 years ago. We did an episode on the parasitic mind, and then I carved off an episode clip where
00:00:43.540 we invented what's called Sad University. I don't know what the tuition's like at Sad University,
00:00:49.040 but we're going to talk about that today in terms of how bad universities have gotten.
00:00:54.200 But today we're on for a happy subject, The Sad Truth About Happiness, eight secrets for leading
00:00:58.620 the good life, just came out, published by Regnery. I've got millions of notes, Encomia by Dr. Jordan
00:01:05.280 Peterson, our mutual friend, Dr. Jordan Peterson, and also Jay Bhattacharya, who's become a dear,
00:01:11.760 dear friend to me. Anyway, enough blathering with this introduction. Professor Sad, how are you,
00:01:17.060 my good friend?
00:01:18.280 Oh, good to be with you again. Thank you for having me.
00:01:21.040 We're going to go deep into happiness. We're going to go into get into a little thermodynamics
00:01:25.320 actually today. And I know that your mathematics background at that scourge of the Ivy Leagues,
00:01:30.860 Cornell, you will be able to hang with that. But the first thing I wanted to ask you is why do we
00:01:37.100 need another book on happiness? Our mutual friend, Dennis Prager, who we've both been involved with
00:01:43.480 is Prager University, which is, you know, we, you and I believe that that's a real university,
00:01:49.200 right, Gad? I mean, I just want to make it clear for the people in the car, that's not a real
00:01:52.700 university. Did you know that? Yes, yes, we're aware of it. But, but we have all sorts of fake
00:01:58.440 professors in the world, like my favorite Professor Galloway, Scott Galloway, or a professor who also
00:02:04.520 wrote a happiness book, or Professor Dave Farina, who has a bachelor's degree, I believe. So anyway,
00:02:10.760 Gad, why do we need another happiness book? There's so many of them out there.
00:02:14.040 Yeah, that's a great question. And it actually made it daunting for me to decide whether I should
00:02:19.440 delve into writing a book on happiness. If you would have asked me three years ago on the heels
00:02:24.260 of the parasitic mind coming out, what would be some of my future book projects, I would have never
00:02:30.640 told you that, oh, yes, the next one is, it looks like it's going to be a happiness book. So as many
00:02:35.900 things in life, it was through some serendipitous forces. So it was really two reasons why I wrote the
00:02:41.500 book. And then I'll answer the question of, you know, why we need another happiness book in answering
00:02:45.720 in the way that I will in a second. Number one, I would get many, many emails from people
00:02:50.920 saying, how is it that you can tackle so many difficult, sensitive, dangerous, corrosive
00:02:58.120 subjects, and yet you always seem to have a twinkle in your eye, you're always smiling, you don't take
00:03:03.840 yourself seriously, you do all these funny satirical skits, you're playing around. What's your secret,
00:03:09.580 professor? How are you so happy? So that was one. The second thing is that, you know, whenever I would
00:03:16.980 post something that is prescriptive, usually as an evolutionary psychologist, as a consumer
00:03:22.320 psychologist, I operate in descriptive world, I just describe why humans do the things that they do.
00:03:28.500 Prescriptive world is typically reserved for clinical psychologists or self-help gurus. But whenever I
00:03:34.860 would post something that was prescriptive on my social media, which to me seemed like a banal call
00:03:41.400 to action, that would be some of the stuff that would be most impactful to people. Oh my God, you
00:03:46.620 don't know how much you've changed my life by telling me the four steps to losing weight and how you lost
00:03:51.940 weight. I've lost 80 pounds now because of you, professor. And so I thought, okay, well, people want to
00:03:56.760 know what's my secret to happiness. They seem to really trust me as a source of dispensing
00:04:02.760 information. Well, why don't I take a crack at writing a book? But to your point, if there is
00:04:08.700 one topic that philosophers have most written about, it's the good life, it's wellbeing, it's
00:04:14.300 happiness. So what can I add that's unique? Well, here's how I tackle it. My stories, my personal
00:04:20.920 experiences are unique to me. So there is that coupled with the ancient wisdoms backed up by the
00:04:26.980 contemporary science, put that together. And I think if I've done a good job, you have a unique
00:04:32.740 book. Yeah, it covers so many different topics. And there is a prescriptive element to it. But I
00:04:38.920 would say it's also exploratory and sort of a hero's journey fashion of how you have with tangible
00:04:45.220 outcomes and supporting anecdotes, which I always say the plural of data is not anecdotes or
00:04:52.460 the other way around, I guess. But in reality, I think for me, looking at all these books,
00:04:58.620 it seems kind of hopeless. On one hand, anybody can write a book about happiness, right? I mean,
00:05:04.040 my toddler might be happy. And everything I needed to learn, I learned in kindergarten,
00:05:09.420 which I say, I updated that I wrote a book called everything I needed to know, I learned in advanced
00:05:13.080 relativistic astrophysics in graduate school. But I think for professors writing it, it always
00:05:19.300 strikes me as really kind of ridiculous, because we, I always joke, we have the hardest three hour a
00:05:25.920 week job in the world, right? I mean, we teach for three hours, we maybe, you know, supervise some
00:05:30.780 graduate students a couple more hours. It's super fun. Correct me if I'm wrong, Gad, I hope, you know,
00:05:35.660 I don't know, is your, every university is public there?
00:05:39.880 Yes, we don't have the public, private distinction. I might push back a bit on, we only work three hours
00:05:47.020 a week, I actually work very, very long hours every day. But to your more general point,
00:05:51.520 I don't view it as work, because I'm so fulfilled in my job. So I, and I discussed that in one of the
00:05:58.100 chapters where I talked about how to choose the right profession. So it's not that I don't work
00:06:01.600 very hard. But I never feel as though I'm working. Because I engage in play, I've got another chapter
00:06:08.100 on life as a playground. So you and I get paid to engage in the highest form of play. It's called
00:06:14.040 science. It's called academia. It's called navigating through the world of ideas. And I get paid for that.
00:06:19.640 My God, I'm a lucky guy. It's like getting paid to be an ice cream taster. Although you don't do
00:06:23.920 that. Although today, it looked like you had a lot of syrup on those flapjacks. But it was Zionists 1.00
00:06:30.020 who forced me to do that. Was that turkey bacon? The Zionists made you eat bacon? Or is that turkey 0.89
00:06:35.140 bacon? It was kosher bacon. Okay, good. So I always bring a proof, you'll be interested to know this.
00:06:40.380 What is the proof that being a professor is the best job on earth? You know what the proof is, Gad?
00:06:45.540 Is it a rhetorical question? Or are you really asking me?
00:06:49.440 I'm just, well, if you have proof, I'd be interested. I have 100% Loctite proof.
00:06:54.840 Okay, well, I'll go first, because I don't want to be tainted by your perfect answer. For me,
00:07:01.420 on a personal level, I don't think there's objective metrics that prove that. But for me,
00:07:05.920 it's the perfect profession, because it allows me to do the two things that I talk about in the book
00:07:10.580 in terms of how to seek occupational happiness. Number one, it allows me to immerse myself within
00:07:15.600 my creative impulse, right? And I talk about how, you know, a standup comic, a podcaster,
00:07:20.740 an author, a professor, an architect, a chef, they are operating in completely different domains,
00:07:25.560 but they do share one thing in common. They are creating something from nothing, which didn't
00:07:30.480 exist until they came along and put together those jokes or that plate of delicious food or that
00:07:36.000 bridge or that book. And so the process of engaging in, you know, instantiating your creative
00:07:42.120 impulse, by definition, is one that grants you immediate purpose and meaning, because it's
00:07:47.300 meaningful to create something new. So that's one. Number two, the temporal freedom that I get with
00:07:53.780 my job. Yes, I've got a schedule. Yes, we had to push our meeting by a few minutes, because I had a
00:07:58.440 whole bunch of other meetings. But I feel like I'm a, in French, you say flaneur, you know,
00:08:03.520 I vagabond around, right? So now I go off to a cafe, I start thinking about the book prospectus
00:08:09.260 for my next book, then I might have a meeting with a graduate student. So how is the data looking?
00:08:14.580 Is it supporting our hypothesis? Then I go off and read some really cool book, then I vagabond some
00:08:20.540 more. So even though I'm, I'm never leaving my work in that my work is really my brain, my mind.
00:08:27.380 I'm not bound by any, you know, if I were a pilot, once that door closes, the six hours,
00:08:33.520 I'm locked, not only physically, I'm locked temporarily for those next six hours. Because
00:08:39.460 I don't have that, I feel that academia is the perfect job for me. What's your explanation?
00:08:43.980 Well, actually, it's a fortuitous that you brought up pilots because the, the proof text for this is
00:08:48.820 a pilot by the name of Neil Armstrong. And he was the first human being to walk on the moon,
00:08:53.720 as you know, and he was accompanied by Buzz Aldrin, who was, who was also a pilot. And these two men
00:08:59.260 had the, you know, peak experience. And I want to get into, you know, kind of the hedonic treadmill
00:09:03.920 and anticipatory happiness and what I call the relativity of happiness later on. But speaking
00:09:08.880 of Neil Armstrong, the only job that was fit for him after he walked on the surface of the moon,
00:09:14.840 the most famous man on earth was become a professor of engineering at the university of Cincinnati.
00:09:20.200 So if that doesn't go to show, he could have done anything, literally anything.
00:09:23.500 And he chose to become a professor. And, you know, I mean, the reason I sort of, you know,
00:09:29.100 push back on professors and so forth is a lot of my colleagues are miserable. I mean,
00:09:33.520 I would say you are kind of an exception. These are people, again, who are working,
00:09:38.120 you know, the good ones, not that, you know, the assistant professors, you know, pre-tenure,
00:09:42.200 they're working their butts off, they're doing great work, they're, you know, they're playing the
00:09:46.200 academic game, the Hunger Games, they're making publications, they're being on committees,
00:09:50.060 they're doing supervision of students, they're teaching big classes, they're getting good,
00:09:53.760 they're doing all this stuff. Once you get tenure, a lot of, you know, people around the country that
00:09:58.280 do my job. And by the way, there's more people in the NBA that are experimental cosmologists,
00:10:03.380 you know, it's not a big field. But once you get to be on a certain point, people get comfortable,
00:10:07.120 and they don't really do much, or they complain about how much they have to do. So when I talk to a
00:10:11.600 theoretical physicist, I say, well, you haven't written a paper in 20 years that has more than 10
00:10:15.860 citations, you know, so my graduate students have a higher H index than you.
00:10:19.180 Um, why do you not like, you know, teach two classes so that I may only teach, you know,
00:10:24.480 half as much? I would, I would, I would rebel, I would, I would complain to the dean. So what is
00:10:29.660 it about people? Is it is it that we become so accustomed to the level of, you know, hedonic
00:10:35.840 adaptation, maybe, that we then the bar for happiness becomes that much higher? And that might explain
00:10:42.440 why so many of our colleagues are miserable twits? 0.98
00:10:44.900 What a great question. I think, frankly, it's because a lot of people who go into academia, 0.94
00:10:51.920 I think when you started your question, you said, you know, the assistant professors
00:10:54.960 play the game. I think once you're playing the game in the pejorative sense, not in the sense of
00:11:00.660 when I say life as a playground, you're playing a game for, yeah, exactly for extrinsic reasons,
00:11:07.140 then ultimately, once you are protected by the cushy life of tenure, then you no longer do it
00:11:15.020 because all along you did it for extrinsic reasons. Now, in my case, and again, that we could link that
00:11:21.240 to another chapter in the book where I talk about variety seeking, specifically intellectual variety
00:11:25.300 seeking. If, if my graduate students were to tell me, should I emulate your career path? I'm going to
00:11:32.720 answer them in one of two ways. And it's going to speak to your general question about the deadwood
00:11:36.080 after tenure. So in academia, as you well know, Brian, the best way to, to, to do well is to be a
00:11:43.660 stay in your lane academic, know a lot about a very small thing, and then keep pumping out the papers
00:11:50.860 with plus epsilon plus delta, because you already have the economies of scale of the literature review
00:11:56.960 of the methodology. So I'll just add a plus epsilon. Here comes another paper, another paper that nobody
00:12:02.340 will ever read or give a shit about, but at least I am playing the game. Now, being the purist that I 0.98
00:12:07.800 am, I, from day one, I rebelled against this. I said, I realized that that's what the game is,
00:12:13.720 but life is too short for me to play it. So therefore I have published in medical journals,
00:12:19.060 in politics, in psychology, in marketing, in bibliometrics, in data fusion for architecture,
00:12:26.680 for maritime surveillance. That is not published in that. No, you have, you have. Absolutely. I can
00:12:33.140 prove it. What are you talking about? I'm looking at Google Scholar at your homepage right now. Your
00:12:38.040 number one cited paper has 71 citations, data fusion architecture for maritime. Oh, I'm sorry.
00:12:43.080 That's Ahmed Saad Gad. That's Ahmed Saad Gad. I knew there was a joke coming. Sorry. That's not
00:12:51.140 me. Exactly. That's another guy. He's also pretty broad. He's published on sexual selection and
00:12:56.400 Ferraris and Birk. I'm just kidding. Yeah, no, people might not get those references. So,
00:13:01.120 so, you know, I've published an evolutionary theory, evolutionary psychology, consumer psychology,
00:13:05.500 advertising, because, you know, if Brian tomorrow, you come along and say, Hey, let's publish a paper
00:13:11.140 where I think I could contribute as an author, and it's going to be published in the annals of
00:13:15.880 physics. I go, yes, sign me up. What a cool journey. Let's do it. Right. Even though, from the
00:13:23.320 perspective of the metrics that are rewarded within my field, people would say, Why would you publish
00:13:29.240 a paper with this guy? It's going to get you nowhere. I don't care. Right. Now, how is that
00:13:33.480 related to your original question? Well, the academics that decide the day after I become tenured
00:13:41.100 I stop by definition are exhibiting the fact that they did everything that they did for extrinsic
00:13:47.080 reasons, not intrinsic reasons. Right. Whereas to a fault, everything that I do comes from a place
00:13:53.860 of purity. And I say to a fault because it has literally harmed my career in many specific ways.
00:14:00.500 So I'll give you an example. There was a university from Southern California where I very much desired
00:14:06.120 to move to that was very keen on hiring me. And when I went to give a talk there, it was a talk
00:14:13.540 demonstrating the applicability of evolutionary theory to a very broad range of fields in my own
00:14:21.100 research. So here's how I apply it with hormones. Here's how I apply it with the menstrual cycle.
00:14:26.360 Here's how I apply it with peacocking with the Porsches, in politics, in medicine. And so I thought
00:14:34.380 that's a wonderful thing because universities usually say from this side of their mouth,
00:14:38.780 we support interdisciplinarity. But from this side of their mouth, they told me,
00:14:43.240 well, you know, we view your CV as though it's quite unfocused because you don't seem to have
00:14:49.520 a singular line of research. And so, but again, who ends up winning? Is it your colleague who no one
00:14:59.240 knows? Or, and I say this not to be ecotistical, or is it the professor who, when I walk down 100
00:15:07.120 meters, I'm stopped by 11 people in those 100 meters. So again, it depends how you wish to live
00:15:13.380 your life. I want to live my life so that I can do something meaningful. And the fact that many people
00:15:17.940 resonate with my message suggest that maybe I'm doing something a bit more important than your 0.99
00:15:22.040 bullshit colleague. I think so. Let me take a break for a second because I forgot on all the 0.99
00:15:28.180 excitement and all my technical difficulties, I forgot to do my favorite game, which we've started
00:15:34.040 since you were on last time for Parasitic Mind. We started a new segment on the Into the Impossible
00:15:38.640 podcast, and it's called judging books by their covers. Because what the hell else does somebody have
00:15:43.780 to go on besides the title, the picture, the cover, the subtitle? And so I want you to walk us
00:15:50.160 through this design process. And then just to demonstrate that how much I love this book,
00:15:55.040 not only did I read it and make it through to the acknowledgement section, but the true sign of
00:16:00.080 love, and you'll, you'll, I think, validate this is when a reader can point out a typo in the book.
00:16:06.060 Oh, you're triggering my maladaptive perfectionism. That's right. So now we have it in real time.
00:16:12.700 So first take us through the book, take us through the cover, the design, these penetrating
00:16:17.540 blue eyes. My wife was just staring at it. She had to wrestle it out of her hands. This handsome
00:16:23.800 Hebrew hunk. Please tell me, sir, the title, subtitle, and why you chose a picture of yourself for the
00:16:29.800 cover for, I think for the first time. What a great question because, well, first of all,
00:16:33.180 it's the first time I've ever had someone ask me that. So kudos for your creative generation of
00:16:39.080 questions. Number one, number two, it actually speaks to something that's relevant in marketing,
00:16:45.020 right? Packaging, right? So, you know, there is a infinite clutter of books. Can you do something
00:16:51.240 unique that makes you stick out from that clutter? I have a whole lecture in my consumer psychology
00:16:56.160 course where I talk about the perceptual system and, you know, what are some tricks that we can do to
00:17:01.620 break ourselves from the clutter? Okay. So here's how that process went.
00:17:06.700 They thought, and I'll say it here publicly and openly, I'm not 100% sure that it was the best
00:17:15.160 decision. Some people thought it looked too much like a kind of Oprah garden variety magazine.
00:17:22.040 Others thought, oh no, it's, I am extremely good looking and sexy. So why not, you know,
00:17:28.720 utilize, lean in. And so that was the art. So people knew who I was. So putting me on the cover
00:17:36.660 would make sense. So that was their logic. The sad truth about happiness came from the fact that
00:17:43.660 obviously the sad truth is a well-known brand. Sad, of course, is a play on SAD, sad truth about
00:17:51.480 happiness. And also my editor thought that this, because the brand sad truth is so well-known,
00:17:58.740 it might become part of an ongoing series where I do, you know, the sad truth about evolutionary
00:18:05.600 psychology, the sad truth about the Middle East. So that was the general idea, but I don't know,
00:18:11.920 did we do a good job? Did you, do you like it or would you have changed some things?
00:18:15.180 Yeah, I like it a lot. I mean, it's, it kind of reminds me, you know, of, of, you know, going
00:18:19.780 into my parents were getting divorced and I'd go in and meet with their therapist, you know, at the
00:18:24.060 same time or a lawyer. I don't know which is worse, but no, it's, it's very good. And Regnery always
00:18:29.500 does a good job with their, with their publishing and binding and so forth. But so now we have
00:18:35.800 this unpleasant, the unpleasantness to get to, um, get. So I know you are, um, not necessarily
00:18:43.100 a biblical scholar. You are incredibly wise and erudite when it comes to the Bible and its impact
00:18:47.800 on society. Uh, but there is a sentence in here. If you are an Orthodox Jew, for example,
00:18:52.660 there are 613 mitzvot, uh, religious rules, which is correct. And 10 commandments. So I want to, 0.75
00:19:01.880 what did I say? You said, and there are 10 commandments. You said 613 mitzvot and there
00:19:07.040 are 10 and, and 10, but actually the 10 are part of the 613. So, so it's not, and the 10
00:19:14.920 are subsumed within the 613. That's right. So we believe. Thank you so much for publicly
00:19:20.420 shaming me. I appreciate that. Is there anything else? Do you want to talk about how I raised my
00:19:25.140 children wrongly or anything else? Yes. When, when you talked about how, uh, you can eat, uh,
00:19:31.380 that you preferred the Nobel prize to money. I, I, I just have a personal bone to pick with.
00:19:36.440 It's not a typo, Gad, but I believe that, um, and this is where I want to get into it. You say in
00:19:40.900 the book, effectively, you'd rather have a Nobel prize or associate with Nobel prize winners, or
00:19:45.940 you're more interested in hearing what a Nobel prize winner has than these billionaires that solicit you
00:19:51.100 for unpaid lectures. Right. So, um, because people line up around the block to listen to people like
00:19:56.540 you and Nobel, I do believe that there are, that the Nobel prize is sort of a kosher idol that people 0.98
00:20:03.080 aspire to. And, and obviously I've written a book about it, but, uh, but more than that,
00:20:07.560 that everybody, even the most irreligious amongst us, which, you know, I, I don't think you practice.
00:20:12.480 I think you're, you're philo-semitic and, and of course you're deeply steeped in, in the middle
00:20:17.520 East and, and, and your, uh, culture and, um, and your, and your religion, even so you don't
00:20:22.340 practice though. However, I do believe that almost is almost impossible not to have a religion and
00:20:28.520 that could be money. It could be fame. It could be being a professor playing a role, or it could
00:20:33.960 be aspiring to win a Nobel prize. So talk to me about like, how, how do we sometimes assuage
00:20:38.780 ourselves? Oh, um, uh, I'm going on Tik TOK, but it's not as bad as eating a pile of donuts. Like
00:20:44.080 do we do, um, um, I'm, um, I'm aspiring to win a Nobel prize, but at least I'm not trying to get
00:20:48.320 a Ferrari. Are, do we have ways of, of, of kind of, um, what's the psychological term for this?
00:20:53.520 Uh, this displacing our desires and making them seem more, uh, kosher or noble than they actually
00:20:59.440 are. I mean, it's, I can answer that in one of several ways, but first to your original, what you
00:21:05.320 referenced in the book, uh, the, the tension there was not between meeting billionaires or a Nobel
00:21:12.320 prize winner, the specific story. And I know you were kind of speaking off the cuff, but just
00:21:16.380 because that the story is very powerful, it was, I was going, I was traveling with a family member
00:21:21.300 and I was explaining that I was very excited that I would, uh, be meeting a, not just a Nobel prize
00:21:29.080 winner. It wasn't so much that he was a Nobel prize winner, but it was that it was Herb Simon,
00:21:33.420 who is first of all, a polymath in the truest sense of the term. He exactly exemplifies the way that
00:21:40.140 I've tried to live my career, which is, you know, he's a professor of everything, right? He's a
00:21:44.560 professor of administrative sciences and a, and a, and a pioneer in AI and a behavioral decision
00:21:50.220 theorist and a psychologist and he's everything. Okay. And so I thought, my God, that's amazing.
00:21:56.000 He also happened to know my, uh, doctoral supervisor. Well, at the time, he just recently retired my
00:22:03.340 doctoral supervisor. He's a cognitive psychologist by name of Jay Russo and actually a very quick side
00:22:08.520 story. So, uh, my doctoral supervisor at one point was on the, uh, doctoral committee of a student who
00:22:16.480 subsequently became himself a very well-known decision theorist. And the other committee members
00:22:22.500 were, uh, Amos Tversky, who would have won the Nobel prize with Kahneman had he, had he lived long
00:22:29.680 enough to win it and Herb Simon. So it was Herb Simon, a Nobel prize winner, Amos Tversky, who we could
00:22:35.760 say won the Nobel prize. I mean, posthumously and Jay, Jay Russo, who was my supervisor. And he tells,
00:22:43.120 he told me once a very funny story. You know, Jay was a very, is a very self-confident guy. He goes,
00:22:48.180 you know, God, it isn't very often that I am the dumbest person in the room, but when I sat on that 0.99
00:22:57.360 committee, I was clearly the dumbest guy. Now, what I took away from that story is that it doesn't matter 0.98
00:23:02.680 whatever, if you go to prison and you think you are the toughest of the toughest, there is somebody
00:23:08.980 in there who's probably, uh, stronger and tougher and more violent than you. If you think you're the
00:23:15.100 top of the top, there's always someone who's going to be better than you in academia. So that maybe
00:23:20.060 speaks to your other question. I'm not going to tackle it directly, but one of the things that I talk
00:23:24.800 about in the book is that, uh, happiness is a positional emotion in that, that the, the calculus
00:23:31.300 that we use in judging how happy we are is not simply as a function of some set level that we
00:23:38.220 reach, but it's a function of a reference comparison to some other relevant group. So the, the, the
00:23:45.160 beautiful example of that is, uh, the relation between sex and happiness. How, how often do you have
00:23:50.820 sex and happiness? Well, it probably won't surprise many people that all other things equal more sex 0.99
00:23:56.320 equals happier. But the next part is the one that's kind of surprising. What really makes me happy is
00:24:05.140 not only that I have a lot of sex, but I have more sex than all of my close friends. So if Brian has no 0.76
00:24:13.760 sex and I have a lot of sex, my ticket to happiness. And so that demonstrates that we really are 0.88
00:24:20.800 a social species that uses these really important hierarchies to judge where we stand. And therefore
00:24:27.680 that makes me either happy or unhappy. Yeah. And I wanted only to, um, to recommend if there is a
00:24:34.940 version that corrects the typo, that egregious, uh, you know, moat in, in your eye forevermore that is
00:24:42.360 dedicated, the acknowledgements to professor Brian Keating, that you call positional happiness,
00:24:47.420 relativity of happiness, because we got to get some more physics in here for me. I thought of that,
00:24:53.200 right. Cause, uh, uh, you know, our good friend Galileo and Einstein, they came up with this notion
00:24:57.120 that no person can say truly who's in motion. It's completely a relative phenomenon. That doesn't mean
00:25:02.340 everything is relative. Like the pop psychologist will say, but, uh, going on this, this, this, you know,
00:25:07.500 continuing on this tangent, no pun intended of kind of the relativity or positionality. Uh, you speak of
00:25:12.820 these U shaped curves and even with sex, I mean, uh, there is, uh, there's a funny vignette in the
00:25:19.160 Talmud, you know, this is the second holiest book in Judaism where they talk about the relative
00:25:23.500 obligations of various professions to satisfy their wives. Okay. And we're going to keep it 0.96
00:25:28.980 relatively clean. And, and actually some of it makes it into the so-called ketubah, the wedding
00:25:33.100 document, which is actually a prenuptial agreement that, you know, we Jews hang on our walls, many of us.
00:25:37.900 Uh, so it's kind of funny when your kids are old enough to read the Hebrew and say, Oh, you have
00:25:42.200 to give mommy was a virgin that you have to give three camels to what is good or Zizim's what the 1.00
00:25:47.680 hell is Zizim? Anyway. Um, the Talmud speculates that, you know, a stone breaker, you know, basically 0.97
00:25:53.140 has so much testosterone. They didn't know what it was, but you know, he has to have sex all the time 0.90
00:25:56.980 and his wife wants sex with him. Oh, that's why she married him. He's like super hunky, you know, 0.98
00:26:00.860 like, uh, you know, uh, and then, but like a Talmudic scholar, who's an austere religious 0.94
00:26:06.360 scholar is so wrapped up in the mentality that he can't be expected to have sex more than like some
00:26:11.440 minimum number of encounters per month. Uh, and I always thought that was, that was kind of
00:26:15.560 interesting that there's a, in Judaism, there's a maximum minimum for everything, including
00:26:19.240 tithing. You can't give too much money. You can't, you have to give a minimum amount, but all these
00:26:23.580 things, what, isn't it true that at some point there, I mean, the U shape really can, is present in
00:26:30.000 many different, um, uh, phenomena from in the happiness spectrum. Could you talk about, you
00:26:35.940 know, beyond that? Yeah. Yeah. That, thank you for that question. So, you know, going back to my
00:26:41.660 mathematics, uh, background, one of the things that interested me is just functional forms. Here
00:26:48.380 is a, a, a shape. What would be the polynomial that would perfectly match that? And then that's how I,
00:26:55.620 at one point in the introduction of that chapter, I talk about fractal theory and Mendelbrot, right?
00:27:00.520 Where you're able to map all of these irregular shapes using a, you know, a very easily understood
00:27:07.040 recurring algorithm, right? And so as I was thinking about it all this, I said, if I were to try to think
00:27:14.540 of a functional form that is the most universal in nature, that, that best can serve as a prescriptive
00:27:24.000 tool for how to live the good life. What would it be? And aha, it was U shape. And so then I did a
00:27:31.440 first, a, a, a bit of a deep dive into the different traditions that have recognized that throughout the
00:27:38.180 millennia. So of course, most famously is Aristotle with his golden mean, uh, in the, uh, uh, Nicomachean
00:27:45.720 ethics, where, you know, if you're a soldier, if you're too cowardly, that's not good. If you're so
00:27:52.320 reckless in your bravery that you become an unnecessary martyr, that's not good. And there
00:27:56.860 is some golden mean in the middle, but to our, our, our, our ancestor Maimonides also recognized
00:28:04.960 the inverted U. I mean, although he didn't call it the inverted U, but the, the middle,
00:28:09.400 the Buddhists called it the middle way. Uh, Confucius also talked about that. So many different
00:28:14.900 independent cultural traditions have arrived at the same point that life is about temperance.
00:28:20.180 Now, what I did in that chapter, Brian, is I said, okay, my mind operates very synthetically
00:28:26.180 in that. So I, that's why I love the book by E.O. Wilson, Consilience, right? Consilience
00:28:31.460 is unity of knowledge, building bridges across the social sciences, the humanities, and the
00:28:36.780 natural science. So I'm always trying to draw connections between things that heretofore
00:28:41.420 had not been connected. So I thought, okay, my chapter is going to be to demonstrate the
00:28:47.180 universality and the ubiquity of the inverted U across a bewildering number of phenomena
00:28:53.860 at many different units of analysis. So I could do it at the neuronal level, at the individual
00:29:00.340 level, at the economic level, at the societal level. So I could show that different phenomena
00:29:05.820 all obey this too little, not good, too much, not good. Yeah. We call scale and variance, right?
00:29:11.860 Exactly. Perfect. Exactly. And so if you want, I could give you a few examples from different fields.
00:29:18.300 So here is one that speaks to your earlier identifying a, an error in the, in the book.
00:29:24.820 So perfectionism follows in as a, as a personality trait follows the inverted U, because if you're not
00:29:33.000 in the least bit perfectionist, your, let's say as an author, your work will suffer. There's no
00:29:37.600 attention to details. All of your references are going, who cares if I get the issue wrong? Who,
00:29:42.140 yeah, come on. It's okay. If you are at the other end of the curve, where I am in the maladaptive end,
00:29:49.200 past the inflection point, well, you are reading the galley proofs of your book. Instead of it taking
00:29:55.240 three days, you take two weeks because God forbid you find a typo. And yet Brian Keating finds an error
00:30:01.940 with the 16, 613 meets vote. So that speaks to me being mortified that I might miss a comma of
00:30:11.380 reference. Now, why is that suboptimal? Because even when, despite all of my maladaptive perfectionism,
00:30:20.540 there was an error that was found and you found it. And okay, so big, big deal. Ultimately,
00:30:25.900 the two extra weeks that I took that to try to find that error, maybe it would have been better
00:30:32.140 spent working on my next book prospectus, right? And so that would be an example of how I am poorly
00:30:38.860 calibrated on perfectionism and I need to go back towards the left inflection point. Romantic jealousy
00:30:45.040 in a relationship. If you're not in the least bit, if you never exhibit romantic jealousy,
00:30:50.280 your partner will often try to trigger romantic jealousy because a complete lack of jealousy
00:30:56.600 oftentimes signals that I actually don't care enough about you because it seems to be so
00:31:02.040 anomalous that I would never trigger any jealousy in me. Then they will try to gauge whether I'm going
00:31:09.400 to speak to another guy in a very flirtatious manner. Okay. On the other hand, if I'm too far along in my
00:31:15.400 jealousy, where I'm checking up on you 17 times, that could be the precursor of me being a really
00:31:20.960 bad and abusive and domineering partner. Somewhere in the middle lies the optimal level of romantic
00:31:26.760 jealousy. How much stress you're exposed to. This is from Robert Sapolsky, the neuroanatomist from
00:31:34.120 Stanford. Any stress is not good. Too much stress stultifies you. Somewhere in the middle is the optimal.
00:31:41.980 So for a number of bewildering examples, inverted you is the way to go.
00:31:47.120 Yeah. Career, ambition, working out, physicality, all these examples that you give in the book.
00:31:53.260 And what's nice about that, you do distill it to actionable information, although it's not a
00:31:58.900 self-help guide necessarily as such. But to think about these different topics, just the ones that
00:32:05.560 you brought up, I found that, yes, there's a Voltaire quote, right? That perfection is the enemy of the
00:32:11.000 good enough or perfect is the enemy. And other things, perfection is procrastination masquerading
00:32:16.920 as productivity. So all these quotes, but towards like, yes, you'll never find all that. I mean,
00:32:22.200 it's impossible. There are people that are paid that just sit in a room with like a magnifying
00:32:25.880 glass looking at it. And I'm sure Regnery did that too. And then there's domain specific stuff,
00:32:31.140 obviously. But sometimes it's like open sourcing it, like crowdsourcing it. I tell my kids if they
00:32:37.240 find an error in my videos or my books or whatever, I'll buy them some nice treat or let them watch
00:32:45.580 TikTok or something like that. And similarly for like gel, I've heard about ways to automate in our
00:32:50.680 society now, but we can automate things. And I just heard about like a service that allows you to
00:32:54.940 send flowers to your spouse, to your wife, right? So you do it, it's a monthly subscription. So she'll
00:33:00.320 get flowers every month. And then I was thinking like an add-on could be like every so often they throw
00:33:04.700 in like, it's from a stranger. So like, she's like, well, what the hell's going on here? Like,
00:33:09.760 I thought, you know, I've got a secret admirer. You know, maybe she'll-
00:33:12.240 You know, that's interesting because as you may know from whatever knowledge you have from
00:33:16.640 psychology-
00:33:17.200 Watch your channel. Yeah.
00:33:18.020 Thank you. Schedules of reinforcements in operand or scenarian conditioning, right? The idea is there's
00:33:25.140 a schedule of either rewards or punishment that can shape the behavior of humans, but certainly of a
00:33:30.820 pigeon, right? A scenarian box would, okay. Well, there you, when you're talking about schedules
00:33:35.760 of reinforcement, you typically talk about either a variable schedule of reinforcement or a, you know,
00:33:43.080 a, I can't remember what the term for non-
00:33:45.640 Random.
00:33:46.340 Well, that would be random is the variable. The other one is maybe continuous. I can't remember
00:33:50.240 what the formal term is. So for example, if I said every Tuesday, every first Tuesday of the month,
00:33:56.460 I send my wife the flowers, that is different than if I say on average every Tuesday, but it could
00:34:03.420 come on Friday. It could come. And so depending on what my goal is in terms of my learning schedule,
00:34:09.600 in some instances, a variable schedule is preferred to a non-variable one. So in your case, it may be
00:34:16.540 worthwhile. Think of sex, for example. What's more interesting, spontaneous sexual encounters or
00:34:25.740 every Saturday after we tuck the kids to bed is our sexy time, probably the former. So you might
00:34:32.880 want to revisit your flower schedule of reinforcement.
00:34:35.760 All right. Yes. I'll, I'll introduce random rewards and, and punishment. You can't have the
00:34:40.700 reward without the punishment. All right, Gad, I have to, um, I have to move to a, to a somber,
00:34:45.500 a more somber note. Um, the, the same Torah that has 623, I mean, 613 mitzvot. Um, one of the, 0.64
00:34:54.760 there's several mitzvot and, um, one of them is that you should be happy on Shabbat. And the other 0.86
00:35:00.800 one is that you shall rejoice or be happy. You should have Simcha on your holidays. And as you know,
00:35:07.440 this past year, not only on Shabbat, but on Simcha Torah, the, and the culmination of peak
00:35:13.180 experience for the Jewish people, which happened to coincide with the Shabbat, uh, there was the
00:35:18.420 worst massacre of Jews since the Holocaust. And I don't know what day of the Holocaust, you know,
00:35:24.420 and there were probably days that didn't even make it to that level. So, uh, the, the catastrophe
00:35:28.740 that befell our people, um, and, and people of the world that weren't Jewish, obviously there's 0.95
00:35:33.620 hundreds of, there's Americans that are still being held hostage there. Um, so, and many Jews, 1.00
00:35:38.540 non-Jews, um, you know, the obvious question that I'm going to ask you, how can we be happy? You, 0.97
00:35:44.240 you had a tweet. I was trying to find it. I, you pinned it for a while. It's gone. I can't really
00:35:47.980 find it, but maybe you'll send it to me again, but it expressed a darkness, a pessimism that I'm
00:35:53.020 not used to associating with you, Gab. And it made me worried for you, but then, you know, it's kind
00:35:58.060 of like when your pilot starts freaking out on the plane, you know, there's no hope. It's pretty,
00:36:03.100 it's pretty terrifying. And so I want to ask you, you know, I I'm still crying, you know,
00:36:08.840 uh, I will still find myself moved to tear not, not by the, just the sheer horror. I mean, I've,
00:36:13.360 I've gotten kind of inert to that, but the moments of just like, just insane, beautiful humanity
00:36:19.460 or just crushing, you know, the, the, the, you know, the survivor guilt that I'm hearing from
00:36:26.060 survivors. Anyway, you know what I'm going to ask you? So how, how, how, how can you and I,
00:36:30.960 and anyone with a conscience, how can we, I feel like it's going to be hard to be happy
00:36:35.440 again. I know I felt that way after nine 11 in a very similar way, but this is so much
00:36:39.700 more concentrated against a specific group of people and it's happening. Pogroms are
00:36:44.400 happening, you know, on campuses, you know, around the world. And I'm worried about it
00:36:49.080 coming to my own campus. So tell me, how do you react to this? Yeah. Thank you for that
00:36:53.340 question. Uh, boy. Yeah. We went from happiness to boom. Uh, no, no, I understand. Uh, the
00:37:00.600 tweet in question, by the way, the, the sentiments that you expressed when you said, wait a second,
00:37:05.080 if, if Gad is no longer smiling, we're in trouble. That sentiment was sent to me by,
00:37:12.600 you can't imagine how many people, some very famous people, some complete unknowns. Uh,
00:37:17.180 I mean, Megan Kelly mentioned it on her show where she said, when I saw the, the, the, the,
00:37:22.260 the tone of that tweet, I said, oh boy, I better worry if Gad is speaking like that
00:37:26.460 because he's, he's the happy warrior. Uh, the reason, so the, the, the, the somber note of that
00:37:33.580 tweet really came from a, uh, uh, a confluence of factors. What number one is the tragedy that
00:37:42.760 befell on October 7th. So if nothing else happens, that's enough to make you say, oh my God, here we
00:37:49.420 go again. Okay. So that's number one, number two, you then look. So I like to use the following
00:37:57.300 analogy. When, when I was losing all my weight, I, instead of breaking it up into the long journey
00:38:03.840 of eventual weight loss, I had to get to, it was a daily chunking of information, which was at the
00:38:10.780 end of each day, if I've made the right decisions, or if I haven't only one of three things can happen.
00:38:16.400 I mean, literally there are only three states of the world as relating to the metric of my weight.
00:38:20.720 My weight could either go up that day as compared to the previous day. It could stay exactly the same
00:38:25.760 or it could go down. There is no other possible state of the world, right? Okay. Well, that seems
00:38:30.720 like a banal point, but it's actually quite profound because let's apply it now to immediately after the
00:38:37.220 October 7th tragedy. One of three things can happen, happen when it comes to either the love or disdain
00:38:45.100 for Jews. There could be global increase of love for the Jews. There could be no change in the love
00:38:52.780 for the Jews, or there could be a massive decrease or increased hatred of the Jews. Well, we can all
00:39:01.300 agree that at the global level, what we've seen is an unleashing of global Jew hatred that even for 0.81
00:39:07.800 someone with my background left me breathless. So that's point two of that somber tweet that you
00:39:15.660 mentioned, which by the way, I'm not saying it to brag, but it really was so powerful that I think
00:39:21.160 it was read by, I don't know how many, 20, 15 million people or something. Okay. Point three of that,
00:39:27.220 the somber tone of that email. The old cliche is the first step to solving a problem is to recognize
00:39:35.480 that you have a problem or whatever the cliche is, right? I can't solve my alcoholism if I don't admit
00:39:41.260 that I'm an alcoholic. That's step one, right? And then if I accept that, then I can take steps
00:39:45.940 to hopefully alleviate the problem. So many of the realities that have led us to exactly the position
00:39:54.700 that we're at today have a set of intervention strategies that can help us improve the situation.
00:40:03.460 So we can do A, B, C, D. Now, what if I told you that we are doubling down on every single one of
00:40:12.140 the parasitic ideas and parasitic policies that have led us to where we are? Then it's a lost cause,
00:40:19.520 right? And so the analogy to that is you go see your physician, Brian, God forbid a million times,
00:40:25.160 he says, you've got stage four aggressive cancer. So then your answer is, first of all,
00:40:32.660 there is no such thing as cancer. Second of all, if there is such a thing as cancer, it's the juice
00:40:38.140 fault. Third of all, if there is a solution for cancer, it's the juice who are holding it and not
00:40:43.800 giving it to us because that's how they make money and increase the prices of chemotherapy.
00:40:48.260 Fourth of all, I'm going to smoke four packs a day. I'm going to inhale deep inhalations from an
00:40:56.240 asbestos bag. And then I'm going to suntan in an artificial sunbed for five hours. That is my
00:41:03.800 prescriptive interventions to my physician saying, you've got aggressive stage four cancer. Well,
00:41:11.660 I can't then feel very optimistic. So dispositionally, I'm optimistic to a fault. I wake up, I'm
00:41:19.060 excited, love it. I don't like to go to sleep because I'm so excited. How can we fasten the thing
00:41:25.220 so we can get to tomorrow? I'm so excited for the next day. But when I see what's happening and I see
00:41:30.560 the absolute inability of the West to autocorrect on any dimension, if anything, we double down on
00:41:39.260 everything. That's why I wrote the tweet in question. And in terms of dealing with the
00:41:45.660 horrific aftermath, I'm putting my daughter to bed and there's millions of daughters around the 0.99
00:41:56.540 world, of course, but this one's mine. And I'm looking and thinking, I bet these people felt the
00:42:02.580 same way. It was just an ordinary night the night before. And you quote a lot from Seneca and a lot
00:42:07.080 from Epictetus and the great Stoics of the past. But there's a line, I think, from Marcus Aurelius,
00:42:13.280 where he's like, when you put your child to bed, tell yourself, this is the last. I won't see them
00:42:18.300 in the morning, whether they'll die, you'll die, whatever. I've always found that if you really did
00:42:24.700 that, there's a famous Simpsons episode back before they went completely woke, where Homer is
00:42:30.460 talking to somebody and he's like, you just got to live every day like it's your last. And then they
00:42:35.480 cut the Homer in the next second. I'm going to die tomorrow. I'm going to die tomorrow. He's like 0.82
00:42:39.460 bawling his eyes out. But can you really enact, instantiate the prescriptive kind of palliatives
00:42:48.760 of these great stoic? Basically, how can you deal with this? I've heard things like a parent who
00:42:57.060 hasn't lost a child and God forbid a thousand times, right? They can't relate to someone who
00:43:02.260 have. There's nothing they can say. People say, oh, I'm a dog dad. Oh yeah, your dog died? You're
00:43:07.200 going to get another dog? Okay, fine. Your kid died? I mean, come on. So I find some of these
00:43:13.000 kind of, even from the Stoics, platitudinous. So how do you react?
00:43:16.720 So what I might say might either move you immensely, or you might think it's cliché-ish. I think,
00:43:23.360 I hope that it's a former. And I actually gave this answer recently to, I was interviewed by India 0.99
00:43:27.800 today. And the guy then wrote to me, the deputy editor, and said, of everything that you said in
00:43:32.640 the show, this is what moved me the most. And I'm going to say it, hopefully it will move you in the
00:43:37.980 same way. Maybe not. I say the biggest revenge against all of the enemies of human dignity is to
00:43:47.200 live a dignified life. And so therefore, you know, when we went through very, very, very, very
00:43:54.860 deep, dark difficulties in Lebanon, my parents were kidnapped by Fatah every single minute of
00:44:02.120 every day growing up in the Lebanese civil war was literally had the potential of being the last
00:44:07.600 day. If someone knocked at your door, there was a very, very good chance that this was going to be
00:44:11.940 the end of you. We would decide whether to duck under the beds as a function of the whistle
00:44:19.500 signature of the bomb. So you learn how to recognize how close the bomb shellings are by
00:44:26.560 virtue of the, right? My parents would tell me, if you go outside, don't, don't cross this particular
00:44:32.300 line outside on the street, because that opens you up to the snipers in that building and they'll blow 0.95
00:44:38.140 your brain. So death awaited me every second of every day. And now that could have shattered me,
00:44:45.220 right? I, I, for the next 25 years, I had recurring nightmares, which I talk about in the parasitic
00:44:50.340 mind. And so that could have sent me into a psychiatric institute. It could have turned me
00:44:54.300 into a drug addicted guy. It could have, you know, I could have felt a fatalistic doom about my life.
00:45:00.360 It actually did the opposite to me. It was the ultimate anti-fragility stressor. And I was going
00:45:07.320 to metaphorically speaking, shove it up the ass of every single person who had harmed me directly or 0.99
00:45:15.020 indirectly. I was going to live a happy, dignified, successful life. And so for me, even in these 0.99
00:45:22.160 dark times this morning, I went for a walk with my wife and I was to your point about it's surprising
00:45:28.680 when I'm dark. I was really pissed off because I was, I was telling her how much longer am I going
00:45:34.800 to interact with people on social media where the Jew hatred is coming at me from every direction.
00:45:40.560 The, the Uber left are attacking me. The Islamists are attacking me. The Uber right neo-Nazis are 0.96
00:45:47.820 attacking me. And it's always this diabolical Jewish tropes, right? It's, you know, why did 1.00
00:45:53.940 Muhammad rapes Muhammad, a guy, not the prophet or Ahmed in, in Britain, you know, all those, those 1.00
00:46:01.540 guys from Pakistan and so on who are raping all those young British girls. So I would say, well, who, 0.99
00:46:07.420 who is causing those rapes? Of course, I want them to say, well, it was those immigrants. 1.00
00:46:12.220 A million of these Jew haters said, yeah, who let those people in? So when Muhammad or Ahmed was
00:46:19.140 raping your British daughter, he's not to blame. It's the Jew, it's George Soros and the other cadre 0.99
00:46:26.780 of Jews who had the open immigration policy, right? I mean, so imagine how diabolical that is. 1.00
00:46:32.540 Ahmed rapes your daughter. You blame Mordechai. Okay. So yes, it angers me. Yes, it can test my 0.99
00:46:41.480 ability to be happy. But then at the end of the night, I say, tomorrow's a new day. I'm going to
00:46:47.240 live a dignified life. I'm going to live a meaningful life. My life is going to matter. I'm going to
00:46:52.840 hopefully affect positive change. And that will be my best revenge. I don't know if that offers you.
00:46:59.060 It does. But to push back with my characteristic love and respect and rugged good looks, I want to
00:47:06.740 point out there's another inverted U curve, which by the way, has a symbol that you know very well
00:47:11.500 in mathematics, the intersection, but that would be for your revision, second and third edition.
00:47:17.800 Social media, there's clearly a ski slope downward cesspool. And I've noticed it. And I was in Israel
00:47:26.940 on September 7. And I was there for two weeks. And I was in I had not because it was the holiday
00:47:34.420 season before Rosh Hashanah and during Rosh Hashanah. And so I had nobody to drive me, you know,
00:47:40.720 in the Ubers there that are called gets, you know, they were basically all Arabs and Muslims,
00:47:45.620 all of every single I met Bedouins. And I had some long drives with them. And we conversed and I had
00:47:52.160 meals with them. And I felt there was a turn. I felt like maybe for the first time, there's a
00:47:57.740 possibility for hope. And maybe we can, you know, put the troubles behind us. And I realized it was,
00:48:05.080 you know, it was wishful thinking and projection and, and, and the recency bias of, you know, just
00:48:09.380 being maybe the Palestinian authority. Now I wasn't in Gaza or adjacent to Gaza. But, but the thought,
00:48:15.940 you know, of that now is, is inconceivable. And when I go on Twitter, and I'm part of my naivete
00:48:22.020 was because I felt like, well, America, it's never been better to be a Jew. You know, we have temples,
00:48:27.300 we have, you know, religious leaders, the second gentleman is a Jew. The former first daughter was a
00:48:35.420 Jew, you know, it's incredible, right? And our whole country and our nation's capital highest office,
00:48:39.740 right? So, but now that's been totally squashed. And when I go on social media, I don't have,
00:48:45.140 you know, I have a 10th or logarithm of the number of media followers that you have, but you know,
00:48:50.540 why it, it seems, it seems almost pointless. I posted, I'm going to talk to Gadsad. I got
00:48:56.020 Professor Dave say, oh, were you asking him about genocide? You know, this is, this is not a deep
00:49:01.040 thinker, right? So I want to just ask you, you know, this, when, when would it, is there a, is there a
00:49:06.720 rubric or metric that you will use to say, I'm, I'm past the, the inflection point where the
00:49:13.280 derivative is zero at the top of the inverted U. In terms of whether it's worthwhile for me to
00:49:19.980 engage in social media, you know, I actually asked myself that question. I mean, this morning when I
00:49:27.000 was pissed off walking with my wife, I said, you know what, it's, it's, it's making me into a more
00:49:31.460 bitter person. And I don't, I don't want to be that. But on the other hand, I then feel guilty
00:49:35.920 because, you know, then you get a million people who write to you saying, oh my God, you know, you're,
00:49:41.320 you're getting me through these difficult times. My God, thank you for your courage for speaking.
00:49:45.340 I've even had family members whom I've not spoken to in years, write to me and say, I just wanted to
00:49:51.920 thank you for what you're doing for the, you know, Jewish people and so on. So it's hard because on
00:49:57.960 the one hand, there is a self-preservation mechanism that kicks in that says, you know,
00:50:02.900 this is really vile stuff. I mean, how, how much can you handle this stuff? But on the other hand,
00:50:07.280 you know, remember in the parasitic mind, I said, you know, activate your inner honey badger, 0.69
00:50:11.900 don't diffuse responsibility. Now I don't need to feel guilty about whether I've done enough or not.
00:50:16.220 I've done more than most people will do it, but it's hard for me to walk away because, you know,
00:50:22.240 you know, like, even when you sent me that, what that guy, what is his name? Professor Dave.
00:50:26.280 Yeah. When, when, when you sent me that tweet, I was like, oh, should I just go and hammer away at
00:50:32.140 this guy? And then I walked away and I walked away precisely because I recognize you simply can't
00:50:37.780 engage each one of those folks because they're coming at you out of the woodworks. But by the
00:50:42.380 way, going back to your earlier question about the, the dark tweet that you mentioned, look,
00:50:48.760 the other reason why I think darkness will regrettably befall us for many, many more years
00:50:54.820 is because the, the adage demography is destiny is a powerful adage because it speaks to a fundamental
00:51:03.100 truth, which is again, let's take that tripartite mechanism, right? Your weight can go up, stay the
00:51:08.560 same or go down. If you let in people from cultures where according to a wide range of global surveys, 0.92
00:51:16.660 surveys, oftentimes nonpartisan woke global surveys and those societies, when, when surveyed exhibit
00:51:26.860 95 to 99% Jew hatred. So again, for your viewers and listeners who may not follow what I mean by that,
00:51:35.480 we sample a thousand people from one of those countries, 950 to 990 of the 1000 sampled have
00:51:45.600 terrible views of the Jews. Okay. So now we let in a hundred thousand of those people. Let's apply 1.00
00:51:55.600 the three state system. Is that going to increase Jew hatred? Is it going to keep Jew hatred the same 0.95
00:52:04.480 or is it going to decrease Jew hatred? So when Professor Saad was standing on top of the mountain,
00:52:10.900 seeing the demographic realities that were unfolding and screaming from the top of the mountain several
00:52:17.240 decades ago, you're going to pay for this. Everybody said, Oh, come on. But Ahmed, my friend,
00:52:24.200 he's a very sweet guy and he's gay and he eats pork. So clearly he represents true Islam. Again, 0.98
00:52:31.500 it's not an attack on every Muslim person. I don't need to be lectured about Muslims. I have more Muslim
00:52:36.680 friends than most people will ever meet in their life. But does the fact that you let in people that
00:52:42.760 as part of the DNA of their societies is a definitional existential hatred of the Jew, will that lead to 0.94
00:52:52.020 greater love for the Jew? No. So now people wake up and say, what? Cornell has a Jew problem? What?
00:52:59.480 Columbia? Well, what do you expect? Like what else could it have been? Now by now to the point of that tweet,
00:53:06.220 now, are we saying, okay, guys, let's only let in folks that we know we could absolutely be sure
00:53:13.940 share our foundational deontological values? No. Canada is saying we're increasing immigration
00:53:21.800 to 500,000 a year. So wherever we are today with Jew hatred today, as I speak to you next year,
00:53:30.640 this time, I can guarantee you it will be worse. I don't need to be a fancy psychologist or a fancy
00:53:37.680 theoretical physicist to get that point. But yet we're all going la la la, Professor Saad is spewing
00:53:44.140 alarmism. Well, I often think it's, and I had a lunch with a Muslim friend yesterday, secular Muslim
00:53:51.420 friend. Uh, and, uh, uh, and he and I were talking about this as if it's a, um, you know, the state,
00:53:58.260 the phrase, the benign, uh, bigotry of low expectations. So when you see Hamas, the leader
00:54:04.280 of Hamas saying, you know, this was just the first Al-Aqsa flood, there's going to be a third and a
00:54:08.700 fourth and Israel's got, or do you mean Gaza? No, no, no. I mean, Israel, I mean, the Jews, they are who,
00:54:13.500 who, um, and then the Western media, the only way to kind of reconcile and grapple with that,
00:54:19.060 I think is to say, Oh, well, he's, he's not representative and he doesn't really mean what
00:54:23.140 he says. Um, and it's not going to, it's not going to go beyond the Jews problem. And it's 0.60
00:54:27.860 going to be confined to the Zionists. And if you understood Arabic and it was probably 0.83
00:54:32.700 translated, he meant kill with kindness, right? That's why I am, I am the bete noir, as we say in
00:54:38.940 French to all of these assholes, because you can't pull that bullshit on me, right? 1.00
00:54:43.240 You can do it on Brian Keating, you know, the Jew from San Diego, you can't do it to Arab boy, 1.00
00:54:49.780 right? So therefore I can quote all the stuff in Arabic. I can say it better than you can say it,
00:54:56.560 you know, right? So, so it makes it a lot, a much more of a, of a problematic case, right?
00:55:01.760 But by the way, in chapter six of the parasitic mind, I go through all that when I have a whole
00:55:06.500 chapter on ostrich parasitic syndrome. Okay. Well, it turns out that the head of ISIS with a 0.59
00:55:13.100 PhD in Islamic studies did not understand Islam. It turns out that Yusuf Al-Qaradawi,
00:55:19.820 the top Sunni cleric at Al-Azhar University. So the top Islamic theologian, when he spews all his stuff, 0.96
00:55:28.900 it turns out that he doesn't understand Islam. It turns out that Saudi Arabia is not Islamic.
00:55:36.700 Iran is not Islamic. Osama bin Laden is not Islamic. You know, who's Islamic? Ahmed, who's gay, 0.99
00:55:45.540 drinks vodka and eats pork, and who's my friend, and he's also an Uber driver in San Francisco. 0.95
00:55:51.920 He's true Islam. So that's why that tweet is so dire, because your bullshit is impenetrable to reason. 1.00
00:56:00.000 Yeah. Well, I know we're coming up on the end of the time you had today. I just want to, you have a few 0.99
00:56:06.580 more minutes again? Sure. Let's do it. Okay. So I'm only bound by the way, just for you to know,
00:56:11.380 because I could talk to you for hours, because there's a pickup of, of the children. That's,
00:56:15.480 that's the only reason, because it's almost three times there. Otherwise I would be happy to.
00:56:18.760 It's the most important thing. And actually it segues nicely into my final set of topics,
00:56:24.140 um, which have to do with children. And you know, that there's a, there's a huge global
00:56:28.320 movement called depopulation and that, that, uh, uh, uh, uh, antinatalism is the official academic
00:56:36.640 sounding term. And, you know, in the limit mathematically, you know, in Kramer's rule
00:56:40.720 applied to a limiting sequence, you know, that means that basically maybe these people should 0.97
00:56:45.700 commit suicide. And I, some of them might be in favor of, of, of that. Uh, some of these ideas are
00:56:51.060 so odious and onerous, especially talking to people like the Jews or like the Armenians or 1.00
00:56:55.960 people that have experienced collective genocide and saying, well, you're just, you're just fungible
00:57:02.020 and your carbon emissions are responsible for the same amount as a non-Jew or a non-Armenian who 0.72
00:57:08.000 suffered genocide. So putting that aside, um, I found becoming apparent to be, uh, both the,
00:57:14.920 the kind of, you know, setting the, you know, the dial to infinity on, on pain, potential pain,
00:57:20.320 but also on a potential happiness. And obviously the happiness, you know, is, is makes you forget
00:57:26.340 the pain, but it made me think about what I call the entropy of happiness. If I ever write a book,
00:57:31.380 it's going to be the physics of happiness, but, um, but the entropy of happiness, the, the idea I
00:57:35.600 have is as follows. Um, think of all these things and you don't have to mention by name, but think
00:57:40.520 of something that would devastate you. And every parent without reflexively can just think of
00:57:45.920 something, right? I'm not even going to say it because you'll, you'll tell me that, you know,
00:57:49.220 I should have said something else in Arabic when I said such things, but, but let me just say
00:57:53.140 every parent has an instant answer to that. Every single guy. Sorry, you're referencing this book,
00:57:59.020 by the way. Yes. Uh, well, yes, I am referencing. Yeah. I had a tweet where I said, I read this book
00:58:04.400 and I read this book and they're written by two brilliant professors. Uh, and you forgot to add,
00:58:08.920 you know, uh, one of them. You want me to tell you, by the way, what it is in Arabic? Yes.
00:58:12.520 You say, meaning may God never compare because you're comparing me to someone who had their
00:58:21.580 demise and that's viewed as a big social faux pas. So if you do that, you should put that
00:58:27.220 qualifier. That's all right. I will. I will do that. I will put and all the other, uh, things
00:58:33.420 that my Jewish bubbies taught me, but let me just say this. So I came to this theory that
00:58:38.380 there are all these things that could devastate you. And there's way more things again. I think
00:58:42.960 that's true. Even for you, there are way there's probably, if I dropped a billion dollars on you,
00:58:48.040 so you didn't have to go and give a speech in Ottawa, you know, and take the, uh, take whatever
00:58:52.060 road that is past Justin Trudeau's mansion. If I told you that, uh, you'd say, okay, billion dollars,
00:58:58.200 you know, I'd be happier. I mean, certainly you'd be happy. You could give more sadaka charity. You
00:59:02.400 could do many, many things with that start sad university with an endowment for your first physics
00:59:06.240 professor. But, um, but if I told you, you know, maybe it'd make you twice as happier,
00:59:10.760 eight times as happy. But, um, but the bad things that I don't want to mention would make you
00:59:16.020 infinitely sad. And so I leaned into that and I said, well, shouldn't you do more of that,
00:59:23.420 which if taken away from you would lead to devastation. I actually brought this up on your
00:59:28.740 friend Lex Friedman's podcast. Um, uh, and love is love. Love is love, Brian. It is love.
00:59:36.020 Uh, and, and I wanted to just run that by you. In other words, you should buy entropy. It's way
00:59:42.240 harder. There's way more ways we could destroy a computer than we can make a computer. There's
00:59:46.340 only one way that works, right? You move one circuit board around, forget it. Right. Um,
00:59:50.420 there's way more ways to make your life infinitely unhappy than make it happy. So why not try to
00:59:56.060 find double your happiness or something objective? So why not lean into that, which makes you devastated.
01:00:01.580 If that thing is taken away, what do you think about Keating's theory?
01:00:06.180 Yeah. Wow. That's a good one. Uh, so a couple of things I want to say there, uh, number one,
01:00:10.000 to your point about, you know, uh, fertility and, uh, the, the, the, the guys who should not have
01:00:17.420 exactly. Thank you. That's the term I was looking for. So I, I was invited, uh, it was, uh, I was
01:00:23.380 very honored to be invited by the president of Hungary to speak at a, uh, Budapest demography
01:00:31.280 summit where they were exactly addressing your general, the gist of your general question,
01:00:36.540 which is most countries in the West are not producing, uh, the average number of children
01:00:42.460 for the replacement rate, which is around two point, I think 2.17 and they're producing
01:00:47.220 fewer than that. So that's a real problem. And so they invited me to give a keynote address
01:00:51.380 where, so what I did in my address is both talk about some of the evolutionary dynamics
01:00:55.860 of families. Uh, so kin selection, for example, and so on. And then I talked about what are some
01:01:00.560 of the parasitic ideas that are so hostile to something that should be so instinctive as,
01:01:05.280 you know, reproducing we're sexually reproducing species. So, uh, I talked about all that to your
01:01:10.180 other point again, often as, as you know, Brian, uh, what resonates with people when they read books
01:01:17.200 are the personal stories, not the, the highbrow academic stuff, because we are a, you know,
01:01:22.780 a storytelling animal. And so let me tell you a story that speaks to the pain of parenting.
01:01:28.640 It's a very personal story. Uh, I might've mentioned it once or twice before, uh, publicly,
01:01:34.340 but, but very rarely. So yes, you didn't mention the, the, the worst calamity that a parent could
01:01:40.660 ever imagine, but there's another form of, if I may say death that one can mourn. And that is when
01:01:47.160 your children start growing up. And so I've always said that, uh, I live in perpetual fear of my
01:01:56.180 children becoming less innocent by virtue of growing up. Their innocence protects me. So I go
01:02:04.880 out into the ugly world. I fight with the neo-Nazis and the parasitized minds. And then I retreat into 0.99
01:02:11.880 this beautiful world where everything innocence, clean, pure, innocent. I love you, daddy. Well,
01:02:20.960 last spring, so not, not the spring that passed. So a year and a half ago. So my daughter and I was
01:02:25.860 almost 15. So about a year and a half ago, I re I noticed that my daughter was no longer playing with
01:02:33.440 her dolls. And so I said, Oh, I think she's hit the developmental stage where she's outgrown those
01:02:40.720 dolls. And there was a time when her and I would play these little scenarios with the dolls and I
01:02:46.420 would actually tape those things. So we had this whole little thing happening, but she had outgrown 1.00
01:02:52.120 it. And I swear to you, Brian, for the next two weeks, I was, you know, surprisingly sad, something
01:02:59.700 unaccustomed, unaccustomedly. Is that right? The right word? Sad because it's just not my disposition to
01:03:06.300 be sad, but I felt as though I was like in a, in a kind of dysphoric state because I was mourning
01:03:12.000 her, the death of her innocence of at least that age. Now being the lovely, uh, uh, empathetic,
01:03:21.780 sensitive child that she is, she then decided, okay, well, how to herself, how can I kind of
01:03:27.320 address this? Well, daddy, why don't we go to the basement and play with those dolls?
01:03:32.620 That paradoxically made me sadder, Brian. Can you see where I'm going with this? Because
01:03:39.340 as she was playing with me from her perspective, showing me, look, I'm still your little girl. I
01:03:44.940 still want to play with this. I saw that it was strained. I saw that she was doing, and
01:03:51.140 I literally had almost, I was holding back tears because that was the end of that period.
01:03:56.520 So you're absolutely right. Uh, parenting sets you up for a boatload of pain, but I wouldn't trade it
01:04:05.760 for the world because when I see them flourishing into these young, beautiful creatures, it puts
01:04:11.800 everything else in perspective. Yeah. It's a, it's a new, it's a rebirth. I mean, I had this, you know,
01:04:16.580 I've mostly misgivings about Sam Harris, the, what do you call him? The mantra from Santa Monica or
01:04:21.680 the Malibu meditator, the Malibu meditator. I hope to meet him. I I'd like to, he's never talked to a
01:04:27.660 real, you know, a scientist of my, you know, kind of profession, experimental physicist rather.
01:04:32.960 And I'd, I'd love to run some stuff, but he has said certain things like you cannot be happy. You
01:04:38.240 can only become happy. In other words, happiness is this in unstable equilibrium point and physical
01:04:44.040 terms and physics terms. And so you can, you can keep working just like I say, or Jordan Peterson
01:04:48.520 has said, you know, you can't believe in God. Like, what does that even mean? Like God's like
01:04:53.080 waiting for you. It's like, but you can give yourself sort of, you can be on a path towards
01:04:57.040 developing a Muna faith, whatever you want to call it. And I also feel like, you know, for me,
01:05:02.460 it's the, you know, life is, uh, is a lot like science. Like you can't, science is an infinite game,
01:05:08.320 but it's comprised of a set of finite games, like the Nobel prize tenure, getting to grad school,
01:05:15.360 getting an undergrad, all these finite games where they're winners and losers. Uh, but the whole
01:05:19.740 thing is, is you can't win science, but life is like that too. And I wonder, how do you balance
01:05:24.520 my last question? How do you balance, you know, the kind of quest for the long-term happiness
01:05:29.320 versus like this, you know, this, uh, this cookie is going to give me the short-term pleasure.
01:05:35.100 And that's kind of the, the ultimate kind of Scylla and Charybdis that I find myself. I'm always 0.81
01:05:39.300 trying to, I did drop, thanks to a lot of inspiration from you. I did drop five, five pounds.
01:05:44.520 Oh, very good. Unfortunately, it's from my chin to my stomach. So not as help, not as hope, but
01:05:50.540 God, tell me, please, how do you balance this? Like the short-term, like when I'm listening to
01:05:55.340 this news and I'm on a drink, uh, you know, a big, uh, Starbucks pumpkin spice latte. Uh,
01:05:59.860 I know it's pleasure in the long-term, maybe not happening. How do you balance those, those
01:06:03.600 different, uh, competing forces? Yeah, that's, that's, that's, that's a big question. So here we can
01:06:08.920 refer to different systems. So the dopamine system, as, as you know, Brian, and many of your
01:06:14.320 listeners and viewers would know is what triggers or maps onto my pleasure center. You know, I, I just,
01:06:20.540 I'm hungry. My blood sugar is low. That juicy burger. Yes. It's 680 calories. I don't give a
01:06:26.920 shit. I'm having it. Okay. So that's, that's catering to that immediate dopamine hit. When I'm 0.99
01:06:33.100 talking about in the book is of course, if we're going to continue with that framework is the
01:06:38.480 serotonin system. It's sitting on the proverbial porch with your spouse when you're 85 and look
01:06:45.100 in the rear view mirror of your life and say, God damn, we've, we've lived a good life. I've had a 0.97
01:06:50.060 job that's brought me great purpose and meaning. We've raised great kids. We've had a tight union.
01:06:55.580 I don't have many things that I regret. I haven't, I don't regret many things for the roads that I did
01:07:01.200 not take. And by the way, the reason I'm saying this is because you might remember in the book,
01:07:04.580 I talk about regret due to actions versus regret due to inactions. And the number one,
01:07:09.660 most looming regrets that people have over the long run are those due to inaction. I became a
01:07:14.460 pediatrician because my dad and his dad were pediatricians, but I hate medicine. I always
01:07:18.560 wanted to be an artist. And I really, I feel like I wasted my life being a physician. I should have been
01:07:23.340 an artist. That's what really looms when you're sitting on that porch. So I think that yes, in the,
01:07:29.100 in the immediate point, we can make certain decisions that are good in the short term,
01:07:34.580 but bad in the longterm, the juicy burger, you know, satiates me now, but I just put on a pound.
01:07:40.720 But really when I'm talking about happiness, it's the longterm view is the existential happiness.
01:07:46.580 Do I wake up every morning, look to my right, I sleep on the left side of the bed and the person 0.99
01:07:52.220 next to me is someone that I go, Oh God damn. Another day I'm waking up next to this one. Or am I 0.98
01:07:57.500 going, yes, I hit the jackpot? Well, if you make that decision right, uh, correctly, boy,
01:08:04.360 are you on your way to happiness? Because I'm waking up next to her. I'm coming back at night
01:08:09.020 to sleep next to her. And between those two points, I'm going off to do a job that brings
01:08:14.020 me happiness. I've cracked the secret to happiness. Now there are little bleeps here and there that,
01:08:18.620 that are horrible, but I've made the, you know, the best decisions I could in navigating those,
01:08:25.420 uh, different choices. Now, by the way, I should mention, uh, I have a quote at the end of the book
01:08:32.060 by Viktor Frankl on success. And I use that quote because you can just replace his word success by
01:08:39.080 happiness, but he basically argues that, you know, you don't willfully pursue success. It's something
01:08:43.780 that, that comes out of us, out of you making the right decisions. I feel the exact same way about
01:08:49.660 happiness, right? I don't wake up in the morning and say, what are some specific things today that
01:08:55.220 I can do to be happier? It's not a willful pursuit of happiness, but rather life is a navigation of
01:09:02.300 statistical probabilities, right? So if I make the right choices, the stats are that that's likely to
01:09:08.980 increase my happiness, just like lung cancer with smoking. Not every smoker will get lung cancer and
01:09:14.840 some non-smokers will get lung cancer, but boy, do you reduce your risk of getting lung cancer if you
01:09:19.980 stop smoking. And so I could apply that framework for all of these decisions. And the reason I say
01:09:25.640 this is because unlike self-help books that usually guarantee you a solution, my book is not saying if you
01:09:32.720 do ABC, I guarantee you happiness, but I'm guaranteeing you that it's going to increase the
01:09:38.020 probability of you being happy. That's right. Well, Gad, this has been phenomenal. This is a,
01:09:44.440 just a, a treasure of a book, easy to read and full of, of, of great advice, stories, vignettes,
01:09:51.200 and my favorite part, 25 densely packed pages of footnotes, references, scholasticism of the highest
01:10:00.440 order. And I'm especially known for the first time only on the Into the Impossible podcast that at least
01:10:07.360 in one domain, Gad Saad is firmly on the left. And I'm going to say, you know, Gad Saad reveals that
01:10:14.540 he's on the left in bed. Gad, I want to thank you so much for all the good you do in the world, making
01:10:21.800 people happy, making the wrong people or the right people mad. And I want you to do that. The May of
01:10:29.360 Esrim 120, I want to wish you a Shabbat Shalom. Thank you again soon under happy circumstances too.
01:10:38.200 Thank you, doctor. Thank you, my friend.