The Saad Truth with Dr. Saad - September 08, 2025


My Chat with Tom Ayling - Bibliophile and Antiquarian Book Dealer (The Saad Truth with Dr. Saad_871)


Episode Stats

Length

52 minutes

Words per Minute

154.68895

Word Count

8,170

Sentence Count

419

Misogynist Sentences

1

Hate Speech Sentences

2


Summary

Summaries generated with gmurro/bart-large-finetuned-filtered-spotify-podcast-summ .

Tom Ayling is an Antiquarian Bookseller from London. He talks about how he got into the business, why he loves books, and why he doesn't want to go back to being an academic. And why he thinks that if he did go back into academia, he'd make a billion dollars.

Transcript

Transcript generated with Whisper (turbo).
Misogyny classifications generated with MilaNLProc/bert-base-uncased-ear-misogyny .
Hate speech classifications generated with facebook/roberta-hate-speech-dynabench-r4-target .
00:00:00.000 One. Hi, everybody. This is Gatsad for The Sad Truth. I've had many, many, many illustrious
00:00:06.460 guests, but few have engendered as much excitement as this next gentleman, because I think we are
00:00:13.420 both geeks in our disposition. We both love books. Tom Ayling is an antiquarian bookseller.
00:00:21.540 Welcome to the show, Tom.
00:00:23.200 Thank you very much for having me, Dr. Sad. It's a pleasure to be here.
00:00:25.680 Thank you. And please feel free to call me Gatad if you'd like, although I appreciate the proper
00:00:30.560 etiquette, which we'd expect nothing less of a properly educated Brit. Okay, so I thought what
00:00:37.540 we'd do is start with just your journey, right? I mean, you look pretty young. How does a young chap
00:00:45.000 such as yourself become this glorious antiquarian bookseller?
00:00:48.680 Well, that's very generous of you to put it that way. The sort of big moment for me,
00:00:57.820 I was very fortunate, happened when I was quite young. I was 10 years old, and one of my favourite
00:01:04.280 authors came to visit our school to talk to us. And then afterwards in the school library,
00:01:10.820 she agreed to do a book signing. So I had very eagerly brought along a great pile of books
00:01:17.660 for her to sign. And for me, like for everyone growing up, books are just vessels for stories.
00:01:27.320 They are texts. And for the most part, what we get out of them are the stories that they tell us. And so
00:01:33.020 I hadn't noticed that in my pile of books, six of them were paperbacks, and one of them was a hardback,
00:01:39.800 for example. And she very patiently went through my pile of books, signing them for me. And she got to
00:01:47.080 the final one, the hardback on the bottom. And she said, Oh, this one's a first edition. And I'd never
00:01:53.960 heard that word before. How old were you?
00:01:56.220 Something about the cadence of it sounded very special to me.
00:01:59.080 How old were you at that point? Sorry to interrupt.
00:02:01.100 I was 10.
00:02:01.900 Okay, go on. Sorry to interrupt.
00:02:03.480 And then the next thing she said was incredible. She said, because it's a first edition,
00:02:09.220 there's a mistake in it that I need to correct for you. So she signed the book for me and
00:02:15.460 described it in Latin, of course. And then she turned towards the end of the book and with her
00:02:21.140 pen, corrected this typo and handed the book back to me. And that object I received back
00:02:30.300 was genuinely transformative. It was a different object to the one I gave her in the first place.
00:02:37.360 And perhaps as a competitive 10 year old, it also had the quality of making it feel much
00:02:43.420 more special than any of my classmates. And that was the real starter for me that books were
00:02:51.160 historical artifacts, they could be things greater than just the texts that they hold. And it's been a
00:02:59.280 long slippery slope into bibliomania ever since.
00:03:02.240 Yes. Well, as you can see here, and I think I mentioned this when I invited you on the show,
00:03:07.280 tsondoku, which I didn't know that term until a fan sent it to me, which refers to sort of the obsessive
00:03:14.940 collecting of books. Okay, so you're 10 years old, you have this transformative moment. But then there is a
00:03:22.200 big gap until you say, hey, 10 years ago, or however long ago it was, I'm going into this business. Did you
00:03:30.180 study? I mean, were you an English lit major or a history major, or, you know, a book scholar, or not
00:03:38.140 at all?
00:03:39.700 No, not at all. I didn't study it. It's not, I mean, this aspect of dealing with books, book history,
00:03:48.300 treating books as historical artifacts, and the trade of antiquarian book selling, there's not really a
00:03:52.760 direct university program for it. I was in the social sciences at university, I studied international
00:04:00.480 relations, and became incredibly frustrated with it. And I had initially wanted to go into academia.
00:04:08.460 But thankfully, while I was at university, I was working in a bookshop, and decided that ultimately,
00:04:17.500 I didn't want to leave a bookshop, and I wanted to work in one for the for the rest of my life. And so
00:04:23.020 after I graduated, I left the thoughts of academia behind and got a job as a as a trainee antiquarian
00:04:33.100 bookseller at a bookshop close to where my then girlfriend's now wife lived.
00:04:40.320 Wow. Well, of course, the antiquarian booksellers market gain is academia's lost.
00:04:46.880 It's always as an academic, I hate when I hear that someone decided not to go into academia,
00:04:52.240 but I can appreciate the romance of what you do now. So then how do you I mean,
00:04:58.420 I've often when I play the game with my family, if I had a billion dollars, what would I do? And it
00:05:04.320 invariably turns into I would basically become Tom Aylink. But although I wouldn't do it to sell them,
00:05:12.320 I would do them, I would do it to hoard them into my in my beautiful mansion. How did you go about
00:05:18.960 do I mean, is there so let's talk a bit about the the economics of it. And then we'll come back to the
00:05:23.400 romance of it. You know, how do you even enter such a market? Do you start with cheaper books,
00:05:30.960 so that you can build the collection and then move on to the Hobbit? Or how does that work?
00:05:36.500 Yeah, I mean, maybe it's maybe I'll talk initially about what to do if you're a if you're a collector,
00:05:41.780 and that's, you know, what you want to go about. And then then we can perhaps get into the kind of business
00:05:46.220 side, which is related, but but separate. The truth is, when you're collecting books, you can buy
00:05:54.280 really, really incredible material on any budget. So the first old book that I bought, knowing it was
00:06:03.320 old and special, didn't cost me very much. I think it cost me two or three pounds in a secondhand
00:06:09.300 bookshop. And it was a copy of Richard Kipling's poetry in a beautiful leather binding. And that
00:06:16.440 was an incredibly, you know, special object for me to have. And I sort of coveted it for a slightly
00:06:22.720 unexplicable reason. But, you know, people often look at the rare book market, and they'll see that
00:06:31.200 a copy of, you know, the Hobbit has just sold for 50,000 pounds, or a first edition of Frankenstein
00:06:37.720 sold for a million dollars, and think that book collecting isn't for them. But there are many,
00:06:43.760 many copies of be it the Hobbit or Frankenstein or any book of your choosing in the world that survive
00:06:50.580 in both interesting editions that are less expensive than that and more affordable. But also
00:06:57.600 at the level of the the individual copy can be incredibly interesting because of say, who owned
00:07:04.200 it or annotated it or what's happened to that book in the course of its life after its publication. So
00:07:11.420 sometimes having the kind of budgetary constraint of not having a billion dollars and just buying
00:07:17.680 whatever you want, makes it more fun, because you have to think more laterally, and think more
00:07:24.320 creatively. And perhaps look at books that you wouldn't give the time of day to. Otherwise, if you
00:07:30.940 were this sort of, you know, billionaire book collector who could just buy first editions of every book they
00:07:35.760 wanted.
00:07:36.700 Can I engage in what I consider to be a flex, but it may not impress the antiquarian bookseller? Because
00:07:43.020 to your point about operating within your means, although I don't know how much it costs, because it
00:07:48.340 was a gift given to me by my family last year for my birthday. Are you ready, Tom?
00:07:53.980 Hey, please.
00:07:56.200 First edition.
00:07:58.060 Hey, wonderful.
00:07:59.240 Yes.
00:07:59.500 You ready? Hold on. One more. I'll do one more.
00:08:01.600 One more. One more. The big one.
00:08:04.700 Yes. A marvellous.
00:08:07.760 Impressive or not much for an expert such as yourself?
00:08:12.580 No, no, no. They're absolutely wonderful, wonderful things. I mean, there's something
00:08:16.960 incredibly transporting in holding in your hands a first edition of a book, because you're
00:08:28.420 seeing that as sort of the unexploded tinderbox, especially with two books like the ones you've
00:08:34.780 just shown, 1984 and Animal Farm, when you think of the impacts that they had on the world,
00:08:40.060 to think of them existing before they had that impact, you know, before they'd even been read.
00:08:46.360 And you can hold in your hands when you're holding a first edition. In those cases, they're the first
00:08:52.700 American editions, but they're published at the same time as the books in the UK. You're getting
00:08:59.400 the very same experience of reading Animal Farm or 1984 as that book's first readers had, which is
00:09:08.900 that unique privilege of reading a book before it was famous. Animal Farm, I think, is, no,
00:09:17.220 and it's 1984, I think, is when the British public were polled at the book they lie most about having
00:09:23.160 read when they actually hadn't. 1984 came.
00:09:26.280 Is that right?
00:09:27.180 Yes. So, so perhaps in that case, it's especially, you know, significant, but also it gets you,
00:09:34.180 it doesn't just get you closer to that book's earliest readers. You're getting closer to the
00:09:39.020 author themselves. I mean, writing 1984, which was published in 1949, killed Orwell. He shouldn't
00:09:47.300 have been up in Jura with poor heating, writing the book. He should have been resting and recovering
00:09:53.400 and the process of actually finishing the manuscript of that, scholars now think is, you know, led
00:09:59.660 directly to his, to his untimely death. So you are right there in the same universe as, as a great
00:10:07.180 book's creator when you're holding a first edition. You know, you, again, not to overly
00:10:13.060 compliment you, but in all the years that I've had wonderful conversations, you might be the first
00:10:18.440 one to actually given me goosebumps as I heard your passion about these books. And actually, frankly,
00:10:24.160 that's, that's how I decided to reach out to you because I had seen you. I love the fact that you do
00:10:30.100 all this outreach to get people to love books through your YouTube channel, through your Instagram,
00:10:34.340 and I was watching you. And, you know, usually when you go to your Instagram, if, if, if the
00:10:39.820 algorithm picks up that you're interested in something, so now you're constantly in my feed,
00:10:44.100 and I'm just sitting there consuming Tom Ayling. And so I love that because one of the things that
00:10:49.240 I hear when let's say I'm lecturing or something is that, you know, my passion for whatever subject
00:10:55.180 I'm teaching comes out, and it certainly comes out of each of your pores. I wanted to show you another
00:11:00.800 one, which is the Holy Grail for me. And then I'll ask you to tell me what is the Holy Grail for you.
00:11:06.400 Regrettably, it is not a first edition, Tom. Can you, without me showing you what it is,
00:11:11.680 it looks as though it could be a first edition. You have no idea what this is, of course, not enough
00:11:17.120 information. Not yet. Not yet. You ready? Can you read this?
00:11:22.860 Oh, yes. Marvellous.
00:11:25.340 So this is a 1975 Franklin edition. Now, I went to Raptus Rare Books. I don't know if you know them.
00:11:34.440 I mean, do you do?
00:11:35.220 Yeah. You do? Okay.
00:11:36.340 Yeah, in Palm Beach. Yeah.
00:11:37.320 In Palm Beach. Exactly. On Worth Street. And I actually got the incredible honour of holding
00:11:45.440 a first edition of Charles Darwin's Origin of Species. Not wishing to put you on the spot,
00:11:54.000 but do you know what it was priced at?
00:11:56.540 I know what I would price it at. I mean, if you have it in, it depends on the copy and the
00:12:03.600 condition of it, but a sort of a decent copy in the original cloth binding in nice condition,
00:12:09.460 maybe quarter of a million pounds, $350,000.
00:12:12.060 Wow. That's almost exactly right. It was priced at $400,000. You're exactly, I mean, literally
00:12:18.660 almost exactly right. Now, maybe we could talk about this and we can oscillate from the romance
00:12:24.500 of book collecting to the business of book collecting, but what are the key factors that
00:12:31.040 go into pricing a rare book?
00:12:33.980 I mean, what lots of people are looking for when they're buying a first edition of a book
00:12:41.780 is getting as close to the point of origin as possible. After all, that's why we want
00:12:48.000 the first edition and not the 18th or 130th. So if that book was published in, say, the 20th
00:12:57.760 century, then you'd be looking for a copy that is, you know, in nice condition. It's still
00:13:04.300 got its dust jacket. It looks the same as it did the day it was published. And in that
00:13:09.600 circumstance, you've got almost a kind of time capsule piece that is, you know, as it
00:13:15.380 was when it first entered the world. With a book like Darwin's Origin of Species, of course,
00:13:20.040 published in the 19th century, you don't have books published in dust jackets at the time
00:13:26.780 of Origin of Species. You do get them later in the 19th century. But there you're looking
00:13:30.740 for, you know, the sort of summer would be a, you know, a copy in the original cloth still
00:13:37.120 gleaming in that green and gold in lovely condition. So originality is really, really
00:13:44.720 important. But it is only one factor. And there are a multitude of things that can happen
00:13:51.440 to a book in the decades or centuries after it was published, that can make it more valuable
00:13:57.120 and interesting. It might have been owned by somebody important or owned by several people
00:14:04.860 who were important. You know, Alfred Russell Wallace's copy of The Origin of Species would
00:14:10.360 be interesting, as would David Attenborough's for that, you know, for that matter. And he does
00:14:17.980 collect The Origin of Species, so that would make sense. But, you know, a copy that, you
00:14:22.760 know, Darwin gave to somebody close to him, or even inscribed, would be kind of the pinnacle
00:14:30.260 for a book like that. Sometimes it's fun to play a little game and, you know, you think
00:14:34.920 of a book from history, and you think, well, what is the best conceivable copy in the world
00:14:41.540 of that book? You know, whether that's Great Gatsby inscribed by Scott for Zelda, or, you
00:14:48.580 know, I guess, Origin inscribed for Alfred Russell Wallace, or, you know, any of those
00:14:54.280 things, you know, The Lord of the Rings or The Hobbit inscribed for C.S. Lewis, you know.
00:15:01.120 But aside from those kind of famous examples, you can just have a copy that perhaps of a book
00:15:06.520 that has been annotated very vigorously by an early reader. And then, as we look through that
00:15:13.180 copy, we are getting the sense of how people were responding to that book at the time, and how that's
00:15:21.040 changed. If you look at books that are 500 or 600 years old, some of which, you know, I have behind
00:15:25.660 me, these books have passed through many, many hands in the, you know, half a millennium that they've
00:15:33.460 taken to get to the present day. And so, you can not just see the book at the time it was published,
00:15:40.620 but all the different things that have happened to it since in those intervening centuries.
00:15:46.600 You were mentioning sort of signed copies as being, of course, one of the markers of how
00:15:52.200 expensive a book will be. On average, do we have a sense of how much added value a signature on a first
00:16:01.780 edition brings? It, again, it all comes back down to rarity. So, there's no hard and fast rule.
00:16:09.380 If it's an author who you literally can't stop them signing a book, you know, it might add little
00:16:14.760 or no value to it. But if it's a reclusive author, for example, then, you know, it can add untold value.
00:16:22.700 A book like 1984, for example, is published right near the end of George Orwell's life. And only one
00:16:31.700 inscribed copy has been offered for sale. It's the copy he inscribed to Malcolm Muggerich, who is a
00:16:38.880 British man of letters, who was very close to Orwell in his final days, attended his deathbed wedding
00:16:48.100 to Sonia and visited him regularly in hospital. So, in an instance like that, where very, very few
00:16:56.400 inscribed copies of that great work of literature are known, it can turn a, you know, five, ten thousand
00:17:04.600 pound book to a, you know, quarter million pound book quite easily.
00:17:07.920 Wow. Is there a difference? I mean, both in your personal preference, but more generally
00:17:15.020 economically, between fiction, you know, fictional works versus non-fictional works in terms of
00:17:23.140 how excited the antiquarian book collector or the bookseller will be?
00:17:28.980 I mean, the wonderful thing about our world is that it's not kind of one homogenous market
00:17:35.160 of rare books, but it's made up of all these wonderful little microclimates that can be
00:17:41.840 incredibly small, you know, single author markets. So, you know, the market for a Tolkien book and the
00:17:49.240 Tolkien market is very different to the Orwell market, just like the market for, you know, 19th
00:17:54.700 century science books is different to 20th century psychology. So, all these different things have,
00:18:01.980 I suppose, they're in different places on the sliding scale as to what's important. Condition,
00:18:09.780 for example, plays a far bigger role in value when it comes to particularly modern books, but certainly
00:18:17.080 works of literature than in general non-fiction. And that's in part because I think when you think
00:18:24.460 of something like a dust jacket on a book in the 20th century, they can become so creatively central
00:18:32.560 to our memory of the book that they're kind of really part of the book itself in a way that the dust
00:18:45.160 jacket to a work of, say, science or mathematics or whatever, they're usually plainer, they might not even
00:18:50.360 be decorated in any way. Certainly the early jackets for those books are simply, you know, printed titles
00:18:56.280 on the covers and no pictorial element at all. So, simply in terms of kind of attractiveness and
00:19:03.840 appeal, as well as sort of the sense that they're forming part of it as a historical object, they can
00:19:11.060 have different impacts on value.
00:19:13.020 In your pursuit of rare books, do you have a preference in terms of which of the ecosystems you'd like to
00:19:21.060 navigate?
00:19:22.660 I mean, for me, what I'm interested in is books that have the most to tell us. And by that, I mean, individual
00:19:32.280 copies of individual books that reveal quite a lot to us about their time. So, these are often not books that are,
00:19:43.020 you know, totemic or famous. A book like the Shakespeare First Failure, the first collected
00:19:50.200 edition of Shakespeare's plays, it's a rare book that most people interested in books have heard of.
00:19:56.700 It's a very valuable book worth, you know, 10 to 15 million dollars, depending on the sort of condition
00:20:02.120 it's in. It is also sometimes an incredibly boring book, because many copies of it are just copies.
00:20:12.000 You can read through it, but no one's annotated it. They haven't necessarily been owned by people
00:20:17.340 throughout history. They don't always have a great sense of, or a great amount of things to tell us
00:20:23.940 about Shakespeare's day and 17th century theatre, beyond the plays that they're reprinting for us.
00:20:31.400 Whereas there are certain copies of less interesting or less famous books that have an outsized impact
00:20:42.620 in terms of historical importance, if not monetary value. I'll give you a couple of examples. In the
00:20:51.060 University of Rochester, there is a copy of Robert Burns's poems. It's an American edition printed in
00:20:58.560 Philadelphia in the mid-19th century. And this is a book that you can buy copies of this edition
00:21:07.820 of Burns's poems for 15, 20 pounds. It's not a valuable book. But the copy owned by the University
00:21:16.460 of Rochester has an inscription in it. And the inscription, when you open it up, says,
00:21:21.580 This is the first book bought by me after my escape from slavery. And now I give it to my son,
00:21:30.840 Frederick Douglass.
00:21:32.340 Wow! Hold on a second. Hold on a second. I want to show you something. You see, Frederick Douglass?
00:21:39.980 Hold on. Boom!
00:21:43.000 There we are.
00:21:43.680 Wow! It's funny that you said University of Rochester, because when I was finishing off my PhD
00:21:50.360 and looking for, you know, professorship, assistant professorships, one of the places that I was about
00:21:57.520 to accept an offer was at the Simon School of Business at the University of Rochester. Okay,
00:22:02.440 let's go back. You said, I'm going to give you a couple of examples. That was an amazing one.
00:22:05.800 Continue with some other ones if you have those.
00:22:09.120 Well, one of my favorites is, do you know Procopius' secret history?
00:22:15.720 I don't.
00:22:16.680 So Procopius' secret history is his history of the court of the Emperor Justinian. So Byzantine
00:22:24.140 Emperor, some people consider Justinian the final Roman Emperor. And Procopius was the court historian.
00:22:31.200 He was a man of court. And he wrote the official history of Justinian's reign. But he also wrote
00:22:39.180 this other book that in the earliest records is called his Anecdota, and is later called his
00:22:44.540 secret history, which is kind of the truth about Justinian's reign that wasn't published in
00:22:52.140 Procopius' own lifetime. And there was a good reason for that. It's incredibly,
00:22:56.860 to say it's rude about the emperor is to understate it. He spreads all sorts of rumors about the
00:23:04.600 emperor's wife being a child prostitute and them all engaging in group sex in the palace and the
00:23:10.560 emperor himself being the devil incarnate. So it's an incredibly incendiary work. And this is written in
00:23:19.340 the mid-sixth century and remains lost and unpublished for over a thousand years until a Vatican
00:23:31.880 librarian around the year 1620 called Niccolò Alemani rediscovers the manuscript of it in the Vatican
00:23:41.240 Library. And I went to the Vatican Library to see that manuscript and the first edition of the book
00:23:51.800 that was published in 1623 last summer. And it's incredibly interesting because as you're going
00:23:59.180 through the printed edition of the book that's published in 1623, you discover that Alemani took
00:24:07.380 out all the juicy bits. So any reference to the Empress Theodora and what they were up to,
00:24:13.980 or the incredibly scathing bits about Justinian, were not published when the book first came out
00:24:21.080 in the 1620s. In part because Alemani was a man of the Vatican. He didn't want to embroil himself or
00:24:28.720 his position in the church in scandal. But the copy of the book in the Vatican Library is very,
00:24:35.700 very interesting because somebody has added extra pages at each of these sections where Alemani skips a
00:24:46.640 bit. And they've handwritten in, in the 17th century, all those sex scandals and gossip and
00:24:55.340 accusations that are left out of the published version. And that is one of the things that makes
00:25:05.200 me so interested about this because printed books, by their nature, are objects that exist in
00:25:11.540 multiples. They're naturally duplicated. But after 100, 200, 300, 400 years, no two copies of a book
00:25:20.240 from the same print run are still the same object because people own them, people annotate them,
00:25:26.360 they read them, they give them away, they lose them. All sorts of things can happen to them.
00:25:32.060 That means that when these objects arrive to us here in the 21st century, they're totally different.
00:25:38.080 And in this case, with the first edition of the Secret History in the Vatican Library, you're getting
00:25:44.580 a full sense of what someone in the 17th century had to do to pursue knowledge.
00:25:50.900 Wow, that's amazing. Have you met any authors that in 100 or 200 years, some other instantiations of
00:26:03.180 Gadsad and Tom Ayling will be talking about? I mean, JK Rowling or something? Do you have these kinds of
00:26:09.060 stories to share?
00:26:09.760 It's impossible to say. I mean, when you look at the authors that are most famous or most collected
00:26:18.160 today, they aren't the authors that people predicted 100 years ago. There was a very famous poll in the
00:26:25.760 Guardian newspaper a little over 100 years ago, I think just after the First World War, where they asked
00:26:33.040 their readers to predict which author writing today would be most read in 100 years' time. And you had rich pickings
00:26:44.040 at the start of the 20th century. You could have had, you know, Virginia Woolf, T.S. Eliot, Fitzgerald, Hemingway,
00:26:51.820 Evelyn Wall, all these wonderful novelists. But the author that won by a landslide in that poll was John
00:26:59.580 Galsworthy, who nobody reads now.
00:27:03.000 I don't even know what that is.
00:27:04.400 No, exactly. And he wrote a novel called The Foresight Saga, which is his most famous book. But, you know, if I
00:27:11.840 owned a copy of The Foresight Saga in first edition and had it on my shelf here, it would take me years or decades
00:27:17.400 to sell it. So, you know, it's really, really difficult to predict which authors are going to sort of, you know,
00:27:28.120 rise above, you know, rise and separate themselves from the pack, and which authors will be considered,
00:27:34.120 you know, simply period pieces. Going back, you know, in history, there are countless examples of
00:27:41.300 this, people who were incredibly popular in their own day that don't have longevity.
00:27:48.080 When you look at the playwrights of Shakespeare's day, you know, Shakespeare occupies, you know,
00:27:56.160 the vast, vast majority of all theatres still performed today. But in the 17th century, he was
00:28:01.640 split among, you know, it was Shakespeare, it was Johnson, it was Beaumont, it was Fletcher. And
00:28:05.780 it's very, very difficult to predict anyone alive today that will be read in 150 years' time.
00:28:13.740 It might be that nobody publishing novels right now is going to be considered, you know, a great
00:28:20.140 writer after all of their contemporaries and perhaps the two generations that follow them are gone.
00:28:27.780 I mean, someone like J.K. Rowling is an interesting example because her books are very, very valuable
00:28:33.020 as first editions. A first edition of Harry Potter and the Philosopher's Day, the first Harry Potter book,
00:28:40.640 only 500 hardbacks of that first edition were printed. So it's printed in very, very small
00:28:46.220 numbers. And that could set you back £100,000, £150,000 if the book's in nice condition.
00:28:54.860 And it's really too early to say what that book's going to be worth in, you know, 50 or 100 years'
00:29:00.460 time. It might be that the kind of cultural phenomenon of, you know, remaking films and TV
00:29:07.120 shows and reprinting the books and then passing from generation to generation will keep them
00:29:11.740 alive. But equally, there aren't many children's books of the 19th century that we still read today
00:29:19.940 beyond great classics like Alice in Wonderland. So it's really, really difficult to make those
00:29:28.160 sort of predictions. Do you ever experience the tension between your business decision? I have a
00:29:38.200 seller here for this book that's been sitting on my shelf for three years, but it's one of my absolute
00:29:44.320 favourites in my collection, and I will not get rid of it. Do you ever feel that? Or ultimately,
00:29:51.500 there is a price for any book, and no amount of romance is going to stop you from selling
00:29:57.220 whatever you have in your collection?
00:30:01.500 I do find myself lying awake at night thinking of books I've sold and desperately wanting to see
00:30:09.860 them again. But I mean, I do have to confess, and this is absolutely true, I derive a huge amount of
00:30:18.300 pleasure from seeing someone get as excited about a book or more than I have. So when you see someone
00:30:26.520 light up when you present a book to them, that's incredibly gratifying to share that experience
00:30:33.620 with people, because these objects that I deal in are complex objects, and many people's eyes glaze
00:30:41.300 over when you talk to them about it, or they don't understand exactly the complexity and intricacies of
00:30:49.060 some of these items, whether from a sort of structural perspective or bibliographic perspective
00:30:56.160 or a historical perspective or an associative perspective. So when you find someone who really
00:31:02.580 gets it, I'm very happy to let them share in that pleasure. And it's also the case that books do have
00:31:10.720 a funny way of coming back to you one day. So, you know, when just when you just because you sell a
00:31:17.760 book to someone, it doesn't mean you're not going to see it again.
00:31:20.020 It's actually a nice segue, you saying that, you know, you get great pleasure in seeing someone's eyes
00:31:24.940 light up a book collector. Let's talk very briefly about the psychology of book collectors,
00:31:32.060 to the extent, I mean, I think you, you've not done the academic study of it, but you can certainly
00:31:36.200 anecdotally talk about it. So in some of my work, so I apply evolutionary psychology to study human
00:31:44.820 behavior in general, and consumer behavior in particular. And so many forms of collecting might
00:31:52.200 end up being forms of sexual signaling, right? So I collect cars, because that's the way that I peacock,
00:31:59.800 right? And therefore, I want to show to the world, Tom might be able to afford a Mustang, but he can't
00:32:05.220 afford my very rare Maserati. That's how we differentiate ourselves. But it seems to me,
00:32:10.820 and you'll correct me if I'm wrong, the book collector is seldom going to have as the driving
00:32:17.560 motive, the desire to be signaling to the world that I own a first edition of Origin of Species.
00:32:24.480 There are many other forms of collecting, where that motive might be operative. But there is something
00:32:30.560 unique and somewhat sacred about book collecting. Is that true? Or am I romanticizing it too much?
00:32:37.720 Well, I might be romanticizing it too, but I do agree with you. And, you know, sometimes if I'm
00:32:44.540 accused of being overly romantic, I do say, well, if you can't be romantic about old books, what can you
00:32:48.800 be romantic about? But no, I agree. Book collecting is a very private passion. And that's in part to do
00:32:59.320 with the uniqueness and singularity of every single object in that collection. But also the nature of
00:33:06.520 a library. A library is a very, very personal thing. And you might walk into a, you know, a grand
00:33:13.300 manor house and see leather-bound books on the wall and think that's impressive. But actually, for the
00:33:19.020 most part, those libraries aren't terribly impressive. They're just, you know, leather-bound sets of an
00:33:23.380 author's work. So they're not like fine art or sculpture or cars, these things that you can
00:33:30.600 put on your wall and are immediate status signals. Something else drives it. And it's different for
00:33:39.280 different people. Some people collect, you know, collect their favourite children's books
00:33:47.620 from childhood as a way of holding on to that, you know, that feeling of, feeling of wonder. And then
00:33:54.360 there, you know, these, these transistive objects for them. Some people collect in an incredibly kind
00:34:01.360 of practical and scholarly way. Sometimes we're collecting first editions of books because they're
00:34:07.660 the only edition you can get. So if you want that information, then you need to get the,
00:34:13.440 the first edition or an early edition of it or a special edition of it because of, you know,
00:34:19.820 some, some informational factors that it shows. And some people just collect for that slightly
00:34:28.180 indescribable love of the thing itself. And for me, I find that it can be quite hard to explain.
00:34:38.380 And if I have to explain it too much to someone, it's just quite clear that they're probably not going
00:34:43.120 to get it. But, but, but, you know, between bibliophiles, you know, when we share this,
00:34:49.920 this love of books, both for their texts, but also for them as, as historical artifacts,
00:34:55.420 there is this kind of unspoken understanding and fellowship, you know, between us. And that's a
00:35:04.460 really big factor for me, certainly.
00:35:06.020 How do you go about building your collection? Are you going largely to estate sales? Are people
00:35:14.040 just contacting you? Hey, my uncle Joe, who was a big bibliophile has regrettably passed away. And
00:35:21.620 are you, how does that work? Tell us.
00:35:23.960 Yeah. I mean, I suppose there's, there's two main things. I mean, sometimes it's very lucky and things
00:35:28.880 come to you and fall on your lap, but more often than not, we're going out, seeking these things
00:35:35.480 out. And that's where you have that wonderful opportunity for, for discovery. I mean, I was on
00:35:43.360 holiday last week in Norfolk on the East coast of England. I go every year with my wife's family
00:35:49.520 and there's this incredible little bookshop that is basically the downstairs rooms of somebody's
00:35:56.520 terraced house. And there are probably 25, 30,000 books crammed into probably a floor space smaller
00:36:05.340 than the one here, which houses about 500 books in this office. And I've been going to this shop for
00:36:14.060 years. And I was turning the corner and I saw on the bottom shelf, this book in a gray cloth binding,
00:36:21.080 and it had the titles of four novels on the spine. Three of them I'd never heard of, but one of them
00:36:28.840 I had, and it was Jane Eyre. And I opened it up and turned to Jane Eyre. And it transpired that this was
00:36:35.760 the first American edition of Jane Eyre from, from 1848, just sat there in this little bookshop in,
00:36:43.560 in, in, in rural Norfolk. So you have experiences like that, which are wonderful. And, you know,
00:36:53.300 you, you just find things in, in the most, you know, unexpected places. Um, that's a book that
00:37:01.080 you'd expect to find in the sort of wood paneled rooms of a New York city, rare book dealer. And,
00:37:07.240 you know, there it is tucked on the end of a shelf in, um, in somebody's house. Um,
00:37:13.140 but there's also cases where the, the discovery happens after you've bought the book and it starts
00:37:25.040 to reveal its story to you as you research it. And they're certainly the most sort of gratifying and
00:37:30.900 rewarding moments in this, in, in this business. I'll share one quick example with you, which was,
00:37:38.560 I bought at auction site unseen last summer, two books that were in cloth boxes and they were,
00:37:46.960 they were book bindings of about 1910, 1912, 1913. Um, and they were housed in these very plain cloth
00:37:56.040 boxes that had been made at the time to protect them. And when I bought them, I didn't know what
00:38:00.820 books were inside the boxes. I didn't know who the book binder was. Um, I was just taking a punt and,
00:38:07.520 you know, um, the books arrived and I opened them up and inside these boxes were immaculately
00:38:14.300 preserved. They'd probably not left the boxes for about a hundred years, fine leather book bindings.
00:38:21.360 And when I see a fine book binding, the first thing I want to do is work out who made it. Um,
00:38:27.480 so I opened the book up and one of them is inscribed in ink on the title page to Nell from Arthur,
00:38:36.400 1913. And the other one is inscribed in the binding, Nellie Fison, her book, X Dono, A-J-G.
00:38:47.140 So that's Nellie Fison, her book, a gift from this person called A-J-G. And as I dug into these
00:38:56.520 initials and the name Nellie Fison and Arthur and now from the other book, I managed to find who they
00:39:03.140 were. Eleanor Fison grew up just outside of Cambridge and became a nurse around 1910. And that was
00:39:13.000 appropriate because one of the books that was given to her and in this fine binding was the life of
00:39:18.160 Florence Nightingale. Wow. And, um, the identity of the person who inscribed the book for her and the
00:39:27.720 A-J-G who was mentioned in the inscription, the binding was someone called Arthur Gray, who was a
00:39:35.040 bookbinder. And I discovered that they became engaged in 1913. And he worked for the family
00:39:43.900 firm of bookbinders, J.P. Gray and Son in Cambridge, who continued to make books, to bind books for the
00:39:50.280 university well into the 20th century. And suddenly we've gone from having these two beautiful books to
00:39:58.640 something really quite intimate, um, books made by a bookbinder for his fiance. And I then made a
00:40:10.340 further discovery that rather changed the whole taste of the entire thing because in 1914, war breaks
00:40:19.580 out and Eleanor goes to Great Ormond Street Hospital, the children's hospital in London,
00:40:24.740 and works as a nurse there during the war. And Arthur Gray joins the army and goes to the Western
00:40:31.060 Front. And on the first day of fighting at the Battle of Passchendaele, 31st of July, he's killed in
00:40:39.340 action. Wow. And suddenly, I mean, I remember just when I read that, just sitting there in silence for
00:40:52.140 a matter of minutes, because these are, were for her, really the last relics of, of him and, and his
00:41:03.720 love for her. And the fact that you can uncover these layers of, of meaning, the objects are still
00:41:13.920 the same as when I opened them up, as when I left a bid on them at auction. They've not changed. But
00:41:21.260 as you research the people involved in, in these books, the objects do genuinely transform both in
00:41:29.920 their meaning and our understanding of them as, as historical objects, and they can become these
00:41:35.340 extraordinarily emotive things. Um, you know, days like that, where you can turn a book from just a
00:41:46.160 fine binding and be able to share this extraordinary story of two people who, who loved each other and
00:41:52.940 the, um, both the beauty and the loss. Uh, those are days that feel like a reasonable day's work
00:41:58.520 to me. Wow. Uh, I mean, in a sense, the way you just described that story, it's part archaeology,
00:42:06.600 part history, right? I mean, and I've often said to my wife when, you know, she's getting annoyed at me
00:42:13.120 because I want to go to another used bookstore. And I say, look, I'm an archaeologist of books.
00:42:18.000 I mean, I don't want, I mean, I could easily buy it on Amazon, right? Like, but I want to find
00:42:23.420 exactly to your earlier story, hidden behind a bunch of books that cop. And it's not because I
00:42:30.300 just saved $17 because I'm on an archaeological hunt. And then that dopamine hit that I get having
00:42:37.900 found it doesn't come from any pecuniary concerns. It's not that, oh, I just saved 12 bucks. It's that
00:42:43.980 I've gone on this journey. So having said all that, the way you speak, Tom, first, number one,
00:42:49.140 I regret that you didn't go into academia because I'm sure you would be an incredible professor to a
00:42:54.780 lot of students who are otherwise saying, oh, this is so boring. Is there a way we can bottle
00:43:01.360 Tom Ailing's passion in a bottle so that we could sprinkle it maybe on my teenage kids so that they
00:43:10.080 could be more into reading books? Is there a way we can solve that conundrum?
00:43:16.080 The, I mean, the best way that, that you do it is by getting that experience for yourself. So some
00:43:23.980 corollary to that experience I had when I was 10, when I had someone sign a book for me, and I felt that,
00:43:30.260 that moment that a book could transform in value sort of before your, before your eyes. So yes,
00:43:36.520 I mean, everyone listening to this should be out there every weekend in secondhand bookshops,
00:43:43.760 looking for books and feeling the joy of, of the tactile, of the real thing. Um, it's such a
00:43:51.700 different and more pleasant way of, on one hand, consuming information and on the other, the actual
00:43:58.480 process of, um, discovery and learning that you go through when you actually see these things and
00:44:04.240 feel these things with, um, with your own eyes. I mean, the one thing that eBooks can't replicate,
00:44:11.060 and I use eBooks every day in, in my research. Um, but the one thing they're not is 3D objects with a,
00:44:18.500 you know, a smell and they engage all the senses. And there's this sense where you can, you know,
00:44:22.720 look at the cracks between the binding and see the old paper that's been used to, um, fix the binding
00:44:27.860 together and all these other things that you can only get when you're dealing with the,
00:44:33.880 with the real thing. So people should get out to bookshops. They should visit book fairs. Lots of
00:44:39.740 people now, unfortunately don't have a local antiquarian bookseller that, that they can go to,
00:44:45.720 but organizations, um, in Canada, in the U S and the UK, across the world, um, trade associations
00:44:53.060 of booksellers run secondhand and antiquarian book fairs. Um, I'm at one this weekend in Oxford and
00:45:00.900 at another one next, the weekend after in, um, in York in, in Northern England. And there you're
00:45:07.240 going to a space where maybe 30, 50, maybe a hundred or 200 people like me who sell old books,
00:45:15.020 books, bring books to share with everyone under one roof for, for a weekend. And you can take them
00:45:23.100 down and look at them and have that feeling of holding a first edition or a very old copy of
00:45:27.960 your favorite book in your hand. And if that doesn't get you the bug, then I'm not sure I can help you.
00:45:34.720 I was going to say, so my, in my last book, it was a book on, uh, happiness, which is a daunting
00:45:41.800 subject to write about because, uh, the ancient Greeks have already, uh, cornered that market on
00:45:47.500 how to live a good life. And so in one of the early chapters, I talk about, uh, occupational happiness
00:45:53.760 and how can you find that? And of course I talk about, you know, purpose and meaning and so on.
00:45:58.500 And I think you might be the exemplar of someone who is maximally occupationally happy. Would that
00:46:08.500 be a correct statement? I mean, I, I absolutely adore the, I adore what I do. Um, I feel incredibly
00:46:16.040 fortunate to be able to spend my life in books and talking to people about books and, and, and sharing
00:46:21.340 my love of books with people. Um, but of course, like everyone, you know, what people see when I
00:46:27.600 talk to you here or when I make videos online or when I write about books is only a very small part
00:46:33.600 of me, you know, the, the part of me that is currently stressed because I'm behind on six
00:46:38.180 different deadlines and I've gotten a full inbox of people I need to get back to and all that side
00:46:43.560 of things, um, make it, make it a sort of, you know, at times a stressful job like any other,
00:46:49.900 but you can't compete with the, the opportunities that it provides for, um, for discovery and,
00:46:57.600 you know, that, that for me is the greatest, greatest pleasure in the world.
00:47:00.940 One or two more questions, and then I'll let you go, uh, to get back to your emails and so on.
00:47:06.600 Uh, will there ever be, so this is kind of a meta book question, will the antiquarian bookseller
00:47:13.540 ever write a book himself? Because by the way, as you're speaking, I almost feel you're sort of like,
00:47:20.700 and again, I think I'm giving you too many compliments. You're kind of, maybe it's the accent,
00:47:25.340 maybe it's the background, but I almost feel like I'm in a David Attenborough documentary the way
00:47:31.800 you speak. But instead of speaking about the great, uh, Kiskadi bird in Bermuda, you're talking about
00:47:37.700 some great, uh, you know, work of, uh, fiction or some book, uh, any chance, or are you thinking
00:47:45.220 about ever writing a book yourself, Tom? Um, I'm, I'm writing one at the moment. I'm not allowed to say
00:47:50.520 too, too much about it because my publishers haven't, haven't announced it yet, but a spring
00:47:56.780 of 2027, uh, it will be published. I'm working on the manuscript at the moment and I'm delivering it
00:48:03.040 early next year. Um, it will be about your life as a bookseller. Uh, it's, it's not autobiographical,
00:48:10.460 but it's a, it's a history of the world told through rare books and our encounters with them.
00:48:17.680 And this essence of books as historical artifacts that have more to share with us than simply the
00:48:23.740 text they contain. Will you send me a signed copy when it's out? Oh, absolutely. It'd be my pleasure.
00:48:29.700 Oh, and please return. So other than that project, uh, are there any other things that you're currently
00:48:36.040 working on that you'd like to share with us? Um, well, we're always cataloging new material. Um,
00:48:43.120 one thing we haven't talked about is, is a big part of our business, which isn't printed books,
00:48:48.060 but medieval manuscripts. So not things that were produced by the printing press in multiple copies,
00:48:54.600 but were handwritten by medieval scribes. Um, and therefore all of them are unique. Um, so my colleague,
00:49:02.920 um, uh, Sienna Wells, who specializes in medieval manuscripts for us, she's just published,
00:49:09.900 um, this publication, which came out a couple of weeks ago called saints and sinners, um, where we
00:49:17.420 explore the encounters between good and evil in medieval manuscripts. So you've got St. Michael
00:49:23.980 slaying the devil there. You've got beautiful medieval paintings of the last supper, um, and
00:49:29.840 so many other different, wonderful and interesting things. And I mean, those are extraordinary objects
00:49:36.920 to behold where you can see six, 700 year gold glimmering off the page back at you. It's a,
00:49:46.440 it's an incredible, um, incredible experience. Um, so, so yes, we're always, um, publishing catalogs.
00:49:55.040 We've got another catalog of, um, J.R.R. Tolkien's work that is currently in, in progress. And, uh,
00:50:00.860 the catalog after that will be on the, on the history of the Bayer tapestry ahead of it coming to,
00:50:06.600 to the UK next year.
00:50:07.920 Do you deal with, so in, in the rare medieval manuscripts, do you deal directly with say,
00:50:14.740 book restorers who are trying to improve the quality of, of the, of the books in question?
00:50:19.580 Yeah. We, we don't particularly, um, I'm really passionate about the, the integrity of these
00:50:28.900 things as historical objects. So wherever possible, I want to leave them as they are when they come to
00:50:36.460 me and not make a mark on them. Um, one of the things about what I was talking about earlier,
00:50:42.280 um, with, uh, the condition of books that's really important is that you have that
00:50:49.260 historical integrity and originality to it. And when you start restoring a book, if you're
00:50:56.500 adding new material to it, new bits of paper, new bits of leather, um, coloring it in to match
00:51:04.020 that to me dilutes the, um, the historical integrity of it as, as an object. So we want
00:51:12.040 our marks to be left on, on these things as, as little as possible and, and kind of pass them
00:51:17.380 on to their new owners as they are. It's a bit, it's a bit of a sort of ship of Theseus
00:51:22.320 problem where, you know, if you start taking these books apart and adding new things to them,
00:51:27.540 are they still really that original integral historical object?
00:51:32.560 Amazing. Uh, after we finished this interview and I get a quick lunch, I'm actually going to visit,
00:51:38.540 and this wasn't by design, it just the, the, the, the gods of books decided on it. The,
00:51:44.120 the place, the antiquarian bookseller where my family got me those two Orwell books that I,
00:51:51.060 I'm going to meet her at around probably 1.30. So in about an hour from now, I would love to connect
00:51:57.840 you two together because she has, and I don't know if this is of interest to you, but I think
00:52:01.980 you mentioned earlier, uh, Virginia Woolf. She has one of the biggest collections of Virginia Woolf,
00:52:08.720 you know, books and memorabilia and so on. So maybe it might be a good thing for you to,
00:52:13.760 to, to know of one another. How does that sound?
00:52:16.260 Yeah, no, that sounds, that sounds marvelous. Thank you very much.
00:52:19.000 And, and if I do uncover some unbelievable book that I purchased, I will be the first to email
00:52:24.740 you and tell you with glee that I just got a new book. Tom, I have to say one of the greatest
00:52:30.820 pleasures in terms of hosting someone on my show, your passion comes out of every one of your pores.
00:52:36.540 Thank you for all the wonderful stuff that you do. And please come back when your book comes out
00:52:42.800 in 2027. Thank you so much, Tom. Stay on the line so we can say goodbye offline. Cheers.