The Tucker Carlson Show


Molson Hart makes his living selling toys on Amazon but says the company is taking a large chunk of sales. Is Jeff Bezos fair to small businesses？


Summary

A new documentary takes a closer look at what Amazon does to its business practices, and what those practices do to the people who try to make a living selling their products on the site. The documentary is called "Amazon Market Power Monopoly," and the filmmakers interview Amazon sellers who say they are barely keeping their heads above water because of the company's policies. What does Amazon do to keep prices low? They make it hard for sellers to compete on the same terms as other sites, and force them to raise their prices in order to keep their business afloat. That's not a free market, that's a monopoly. And there's a big difference between that and what we just saw in the clip from the new movie "Amazon's Fair Representation" by the makers of the Netflix documentary "The Dark Side of the Internet." You can find all of it and a whole lot more on Tucker Carlson's new show, "Tucker Carlson's Truth Is King" wherever you get your news and information. Subscribe to "The Tucker Carlson Podcast" Subscribe on iTunes Learn more about your ad choices. If you like what you're listening to, consider giving us a review on iTunes or becoming a supporter of our podcast, we'll be giving you a five-star rating and a discount on our next episode starting next week, starting at $99.99. You get 10% off your first month, get 20% off my next month gets free shipping when you shop with promo code "Tuckercarlson's Law Firm is a course starts starts up starts starts starts and I'll get a discount up to $39.99 gets $24,99, and I'm also get a promo code, she gets 5,99 gets 4,99 and they get my promo code starts her gets $29,ouch, they get 5,ouch and she gets $4,ouch? Thank you, I'll also get $5,49, and they'll get $25, she'll get it all that she gets it, she also gets it all, she's said it, they'll also receive $19, she will also get it, and she'll also have it all of that, she has it all she'll receive a course that she's a review and she's all she gets, she can say she'll she'll have it, she'll become a review, she says that she'll she's that's she's promo code? she gets that?


Transcript

00:00:00.000 Welcome to the Tucker Carlson podcast, where every story is an honest story and not one of
00:00:15.620 them has been massaged or influenced or censored by a corporate gatekeeper. We've made a lot of
00:00:21.460 these. You can find all of it and a lot of exclusive content at tuckercarlson.com. We
00:00:26.300 hope you'll check that out. Here's today's episode. Buying products on amazon.com is a
00:00:31.700 little bit like masturbation. Not everybody admits to it, but honestly, you suspect it's
00:00:37.060 pretty common. It's just so easy. But what exactly does amazon.com do? How did Jeff Bezos get so rich?
00:00:44.540 The details are unknown to most people, even frequent users of the site. Well, a new documentary
00:00:49.760 takes a closer look at what Amazon does at its business practices and what those practices do
00:00:55.760 to the people who try to make a living selling their products on the site. The documentary is
00:01:00.000 called Amazon Market Power Monopoly. So the filmmakers interview Amazon sellers who say they are barely
00:01:06.820 keeping their heads above water because of the company's policies. Those policies tell them
00:01:11.380 exactly how much they can charge for their own products. So take a look at this clip from the
00:01:15.580 movie. It shows a German businessman who makes and sells children's beds and does nearly all of his
00:01:20.780 business on amazon.com. He says the company puts pressure on him to keep his prices low as low as
00:01:26.040 possible to keep customers from buying that same product on another site such as eBay. If Amazon finds
00:01:32.180 out that he's selling his products cheaper on another site like eBay, they will punish him by making his
00:01:37.200 products very hard to find on Amazon. They do this by taking away what is called his buy box. The buy box is
00:01:44.760 the area you click on the product page to make a purchase. If there's no buy box, customers tend to
00:01:50.140 leave and buy it somewhere else. That sounds confusing. Watch the man demonstrate exactly how this is done.
00:01:57.040 His most important online shop window at Amazon, the so-called buy box, the framed box around the shopping cart field.
00:02:04.800 So this whole box here, that's just called the buy box, and you can see the add to cart button here. And if I click on it now, then I have this in the shopping cart and I can buy the item.
00:02:17.800 But Marco Schach can also lose the buy box for his beds. For example, if his prices are not competitive.
00:02:25.800 That means for me, with buy box I can sell. Without buy box, 95 to 99% of the sales are gone.
00:02:34.800 Who gets the buy box is decided by Amazon alone. Marco Schach shows us.
00:02:41.800 I'm going to change the price to 349 euros. And we will see that in about 15 minutes, the buy box here is gone.
00:02:54.800 And indeed, after 15 minutes, the buy box has disappeared. For customers, it now seems as if the item is not available at the moment.
00:03:06.800 In other words, Amazon decides what you charge for your products, and if you don't obey, they will shut you down.
00:03:12.800 But in the most passive-aggressive corporate way. They just remove your buy box.
00:03:17.800 It's fascinating, and there's a lot like that in this film. It goes on to follow the business of a man called Molson Hart.
00:03:23.800 He's the CEO of an educational toy company that does most of its business on Amazon.
00:03:27.800 The film crew was there when Hart learned that Amazon would once again raise its fees on him.
00:03:33.800 So in order to turn a profit, he was forced to jack his prices. Watch.
00:03:36.800 We are probably going to have to raise prices.
00:03:40.800 Why? What's going on?
00:03:42.800 So what Amazon did is they increased all the fulfillment fees by about 5%.
00:03:49.800 So if you look over here, we got an email. Shipping brain flakes is going to be 5% more expensive.
00:04:01.800 Now, the Texan has to recalculate.
00:04:04.800 In order to keep our profits at the same level, we're going to have to raise the price by, you know, 50 cents.
00:04:10.800 So maybe we're going to go to $17.99, up from $16.99.
00:04:16.800 The problem, if he increases on Amazon, he must also increase the prices of his products on eBay, Walmart, and even in his own web store.
00:04:24.800 Although they are not affected by the fee increase.
00:04:27.800 If he doesn't do that, experience shows that he loses the buy box on Amazon.
00:04:32.800 Oh, so it's not really a free market tactic.
00:04:37.800 If they're forcing you to raise your prices on other platforms, it's a monopoly tactic.
00:04:43.800 And there's a difference.
00:04:44.800 That's not the free market you just saw.
00:04:46.800 That's how monopolies operate.
00:04:48.800 Molson Hart knows that very well.
00:04:49.800 He's lived it.
00:04:50.800 He's the man you just saw in that clip.
00:04:51.800 And he joins us now.
00:04:52.800 Molson Hart, thanks for joining us.
00:04:54.800 The clip we just played is a fair representation of your life as an Amazon seller.
00:04:58.800 Yeah, that's absolutely a fair representation of our life as an Amazon seller.
00:05:03.800 If your products are cheaper off Amazon than they are on Amazon, then you lose all your sales on Amazon, which is a big problem for us because 90% of our sales come from Amazon.
00:05:16.800 So what you're saying, I think, is that Amazon sets the price market wide, not just on its own site, but on other sites.
00:05:24.800 So that's is that correct?
00:05:26.800 In a way, that's true.
00:05:28.800 Right.
00:05:29.800 So if you look at the statistics and a lot of people have a difference to statistics out there, Amazon controls roughly 50% of the whole online e-commerce market, depending on how you calculate it.
00:05:40.800 And for us, since 90% of our sales come from Amazon, and since Amazon is more expensive to sell on than other platforms like eBay, Walmart, or even our own website, Amazon in a way kind of does set the price.
00:05:55.800 Because if we price our products lower off of Amazon, because those off Amazon platforms are cheaper than Amazon, we lose 90% of our sales on Amazon.
00:06:06.800 So we have to constantly keep our prices up off Amazon.
00:06:11.800 And we can't lower our prices on Amazon to the costs off Amazon because then we'll end up losing money because Amazon is more expensive to sell on than it is to sell on off Amazon.
00:06:23.800 It's fascinating.
00:06:24.800 It's fascinating.
00:06:25.800 Thanks for watching the episode with Molson heart.
00:06:27.800 It gives you a sense of what Amazon is really like worse than you thought.
00:06:31.800 So if you don't want to use Amazon and up till now, you haven't had much of a choice because it's effectively a monopoly.
00:06:38.800 Well, now you don't have to because there's an option, a new service made for you.
00:06:43.800 It's called public square, and they're building a brand new way of conducting commerce, selling and buying that goes back to America's roots.
00:06:52.800 So far, they have over 75,000 small businesses from this country offering their products and services.
00:06:59.800 So if you're a small business owner hoping to sell handcrafted goods, guns, ammo, fresh food, household essentials, whatever, public square is perfect for you.
00:07:09.800 It's a great place to do that, to sell what you make.
00:07:12.800 It's also a great place to buy what other people make, and it's easy.
00:07:15.800 You can add your business in less than 10 minutes for free and sell your products nationwide.
00:07:22.800 To learn more, go to public square slash Tucker.
00:07:25.800 They're a sponsor of this program, and we're happy to have them.
00:07:28.800 Proud, in fact.
00:07:29.800 So if I can just ask a stupid question, how does Amazon know what you're doing off Amazon?
00:07:35.800 Yeah, that's a great question.
00:07:36.800 So I think they do it two different ways.
00:07:38.800 The primary way they do it is basically by using an algorithm that just like scrapes the entire internet, looking at prices on Walmart, looking at prices on eBay.
00:07:47.800 And in the video that you showed in the documentary, that's how Amazon was able to shut down that person's product so fast within 15 minutes.
00:07:56.800 So the algorithm is kind of like monitoring the whole internet to see if prices are higher or lower on and off Amazon.
00:08:02.800 And it might also be possible for there used to be like a button on pages on Amazon where consumers could report like a better price elsewhere.
00:08:10.800 So there might be like a human component as well, but it's mainly just an algorithm where they're watching prices on and off Amazon.
00:08:17.800 But they know when you've been sleeping, they know when you're awake.
00:08:19.800 I mean, it's like they're part of the surveillance data.
00:08:23.800 I mean, you wouldn't imagine because you're selling on Amazon that Amazon would be watching your behavior in other places, right?
00:08:30.800 Yeah, to my mind, it's totally unnecessary and there's no need for this policy.
00:08:36.800 They used to contractually enforce this.
00:08:39.800 So there used to be a line in the contract that sellers signed with Amazon that would say that you would not sell your products for less off Amazon.
00:08:45.800 And then there was like kind of like a regulatory kerfuffle in Europe.
00:08:49.800 And they ended up removing that from their contracts, but then they maintain the policy algorithmically.
00:08:57.800 And in 2019, I wrote an article about it.
00:09:02.800 And I can kind of explain why it's so hard to get these kind of narratives about Amazon.
00:09:07.800 But I wrote an article about it and that article ended up getting wrapped up into like an FTC lawsuit, the state of California versus Amazon.
00:09:14.800 And that's why we're talking about it today.
00:09:17.800 Just back up a sentence, if you would.
00:09:21.800 What do you mean it's so hard to get that story out?
00:09:23.800 So like, as I said, right, 90% of our sales come from Amazon.
00:09:29.800 Right.
00:09:30.800 And no one in their right mind like wants to bite the hand that feeds them.
00:09:34.800 Right.
00:09:35.800 So the people who know most about Amazon are the sellers who are selling on Amazon, like like my company.
00:09:41.800 Right.
00:09:42.800 So we're when people speak up, you're taking you're taking some risk.
00:09:46.800 I try to be fair, regardless of whether or not being critical of their policies.
00:09:50.800 I think they're a good company with great people with some some bad policies.
00:09:53.800 Right.
00:09:54.800 So don't want to bite the hand that feeds you.
00:09:56.800 And then the second thing is my company, you know, all companies that sell on Amazon, they signed a contract that says that, you know, you're not going to make public statements about Amazon.
00:10:04.800 You're not going to speak to the press without express written permission from Amazon.
00:10:10.800 Right.
00:10:11.800 So those are two reasons for the people who know most about Amazon to not speak about Amazon.
00:10:17.800 And then you also have to remember that Amazon is like really big in the documentary media space because Amazon has its own Netflix.
00:10:23.800 Right.
00:10:24.800 They have Prime Video, they have their own Hulu.
00:10:26.800 Yeah.
00:10:27.800 So if you're if you want to make a documentary about Amazon, you have to like think carefully about, you know, what's that going to do to your career going forward?
00:10:34.800 I'm not saying Amazon does this, but, you know, you may not be able to sell a film or documentary to Amazon in the future.
00:10:40.800 And so, you know, those are the reasons why it's kind of hard to get this information out there.
00:10:45.800 How long do you think before they get their own defense department?
00:10:48.800 Uh, defense department, like the Department of Defense or like lawyers?
00:10:53.800 Yeah, I mean, you're you're describing you're describing a company that's a lot.
00:10:58.800 And of course, we all sort of know this on some level, but that's a lot more powerful and a lot more willing to flex its power than maybe some of us imagined just 10 years ago.
00:11:07.800 Well, okay, so like I am a witness in I don't know if I'm technically a witness, but I've been pulled into those two lawsuits, the FTC and a bunch of states versus Amazon and the state of California versus Amazon.
00:11:19.800 And like generally speaking, I can say this about my interaction because I'm bound by confidentiality in terms of what I can say with the lawsuits.
00:11:28.800 Yeah.
00:11:29.800 Um, like it is an attorney's job to discredit someone who doesn't help did the attorney's case.
00:11:40.800 Right.
00:11:41.800 And, um, that is, that's pretty much what I have been.
00:11:46.800 Well, that is what is often experienced in lawsuits of this kind.
00:11:50.800 And, uh, you know, I went through 16 hours of depositions, um, eight hours from the state of California, eight hours from Amazon.
00:11:58.800 I spent like, you know, 20 or 30 hours collecting documents and it's been a very painful time consuming and expensive experience for me.
00:12:05.800 Amazon does a lot of things, but I don't know.
00:12:08.800 I don't know.
00:12:09.800 I mean, they got the drones, but I don't, I don't think they're selling weapons, uh, quite yet.
00:12:13.800 Right.
00:12:14.800 I, well, I didn't think that of a movie studio and be able to control coverage of their own company a few years ago.
00:12:19.800 So, you know, you never know where these things are going, Molson Hart.
00:12:22.800 Um, but I just wonder, since you obviously you've thought about this in, in larger terms, cause you've been involved or a witness to these lawsuits.
00:12:29.800 I mean, isn't this, aren't we approaching the definition of, of a monopoly?
00:12:33.800 So business is something that controls its silo, you know, where it operates.
00:12:37.800 Monopoly is a business that controls an entire market and kind of what you're describing is a company that just, that controls online commerce, the pricing.
00:12:50.800 Uh, Amazon with its way in the, the way that they keep on jamming fees down sellers throats.
00:12:57.800 And this isn't just about me as someone who sells on Amazon, complaining about Amazon's fees.
00:13:01.800 Like these fees end up becoming higher prices for you.
00:13:04.800 If you shop on Amazon.
00:13:06.800 Um, they, uh, I don't want to say that they control pricing on the entire American internet or the countries where they operate, but you know, they're pretty.
00:13:14.800 You know, they, they have a lot of weight when it comes to where prices are in terms of whether or not they're a monopoly.
00:13:21.800 Um, you know, that's not for me to decide this for the courts to decide.
00:13:25.800 And like I said before, I sincerely not just saying it because I don't want to get smacked by Amazon.
00:13:30.800 I mean, I don't, but they are a good company and they have, they have great people, but they do have some bad policies.
00:13:38.800 And I think the best outcome would be for them to, you know, stop with the bad policies.
00:13:43.800 And I wrote an open letter to Jeff Bezos on Twitter.
00:13:46.800 It got some play.
00:13:47.800 I think he read it because he's responded to me on Twitter before or X, I should say.
00:13:51.800 Um, and I, you know, I think it would just be better if they ended the bad policies rather than, you know, potentially being broken up or something like that.
00:14:00.800 But again, that's not really for me to decide.
00:14:02.800 Well, they're not going to, I mean, he owns the Washington Post, which is the main news source in the capital city.
00:14:08.800 So I don't think they're going to be broken up anytime soon.
00:14:10.800 And I suspect the Post would editorialize against that if it came down to it.
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00:14:49.800 Tucker says it best.
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00:15:53.800 So let me just ask you since it's your business since you're in this business.
00:15:59.800 Who makes money selling on Amazon?
00:16:02.800 Amazon?
00:16:04.800 Yeah.
00:16:05.800 So like for us, right?
00:16:10.800 So we have one of our best sellers is Brain Flakes.
00:16:13.800 I got my prop.
00:16:14.800 It's $17, okay?
00:16:15.800 Right.
00:16:16.800 On Amazon right now.
00:16:17.800 And after all the fees are paid, we get seven out of the $17, okay?
00:16:23.800 So it's $17 on Amazon.
00:16:25.800 After the fees are paid, we receive seven.
00:16:27.800 With that $7, we have to pay rent, insurance, all employees.
00:16:32.800 And then we also have to pay for the cost of the product.
00:16:35.800 Wait, wait, wait.
00:16:36.800 So the $10 you're subtracting from the $17 does not include your manufacturing costs or?
00:16:42.800 Correct.
00:16:43.800 Yeah.
00:16:44.800 So you start at $17, $10 of those dollars, and I can run through the fees.
00:16:49.800 Would you mind?
00:16:50.800 Because that's a crazy number.
00:16:51.800 Yeah, let's do it.
00:16:52.800 Yeah.
00:16:53.800 Yeah.
00:16:54.800 Do you want me to break down how we get to that number?
00:16:56.800 Would you mind?
00:16:57.800 Yes.
00:16:58.800 I mean, wait, hold on.
00:16:59.800 I'm just, I'm a little bit surprised.
00:17:00.800 I mean, I thought they took a VIG of some kind and they should have.
00:17:02.800 They're selling your product for you.
00:17:03.800 That's great.
00:17:04.800 Mm-hmm.
00:17:05.800 But the fact that they would take the majority of the retail price is stunning to me.
00:17:11.800 Well, it's more than the majority.
00:17:14.800 And you have to remember that we are not selling to Amazon.
00:17:17.800 We are selling on Amazon.
00:17:19.800 So all the risk is with us.
00:17:21.800 If the product doesn't sell, Amazon has no risk.
00:17:24.800 They can actually just continue to charge us fees.
00:17:26.800 Not only that, they'll charge us like extra double fees for having too much inventory at Amazon.
00:17:31.800 So yeah, at the risk of embarrassing myself on your show, I will attempt to do some math.
00:17:36.800 And I'll tell you how we go from $17.
00:17:38.800 Yes.
00:17:39.800 I would love that profit.
00:17:40.800 Yeah, let's do it.
00:17:41.800 All right.
00:17:42.800 So $17 first in our category in toys, Amazon charges 15%.
00:17:48.800 Okay.
00:17:49.800 So let's call that around $2.50.
00:17:54.800 Okay.
00:17:55.800 So 15% of $17.
00:17:57.800 So now I'm down to $14.50.
00:17:59.800 Okay.
00:18:00.800 Then we have to pay a fulfillment fee to Amazon.
00:18:03.800 That's around $6.60.
00:18:06.800 So I think about $4.50, $14.50.
00:18:09.800 So that gets me to eight, that gets me to $7.90.
00:18:13.800 Okay.
00:18:14.800 So just those two things, the 15% commission, and then the $6.60 fulfillment fee that Amazon
00:18:22.800 charges, I believe got me down to nine.
00:18:27.800 I'm embarrassing myself, but something like the high sevens.
00:18:31.800 Yeah.
00:18:32.800 So then we have to pay advertising and storage and shipping to Amazon.
00:18:38.800 And that gets us down to around $7.
00:18:41.800 Okay.
00:18:42.800 So we receive $7 when one jar of brain flakes is sold.
00:18:47.800 And with that $7, we have to pay our rent, our employees salaries, our insurance.
00:18:55.800 We even have to pay for, we have to ensure Amazon as well.
00:18:58.800 Okay.
00:18:59.800 Again, we have to pay for the cost of the product, which is like, let's say $3.50.
00:19:03.800 So on the $17, we'll make, depending on what our costs are, because costs go up and down,
00:19:08.800 between $3 to $4.00.
00:19:09.800 So our profit is about $3 to $4.00 out of the $17.00.
00:19:14.800 And there are like all sorts of crazy fees that I could walk you through.
00:19:17.800 It's wild.
00:19:18.800 That is amazing.
00:19:20.800 That's amazing.
00:19:21.800 That's not at all what I imagined at all.
00:19:24.800 So the, the, the, the, the strong majority goes to Amazon right off the top.
00:19:30.800 So then who, how, how could you make a living doing it?
00:19:33.800 I mean, how many brain flakes do you have to sell to like take a week off and go to Disney
00:19:38.800 World in August?
00:19:39.800 Um, Disney World's pretty expensive.
00:19:42.800 Yeah, it is.
00:19:43.800 You know, we were lucky to, to sell hundreds of thousands of jars of brain flakes and bigger
00:19:48.800 sets.
00:19:49.800 And so if we're making three to $4.00 a jar or, or whatever, you know, and if you sell
00:19:56.800 a hundred thousand dollars, you can, you do have money to pay salaries and rent and all
00:20:01.800 that stuff.
00:20:02.800 And you can maybe go to Disneyland, uh, once every two years, I would say.
00:20:06.800 Does anyone get rich selling that you know of get rich selling on Amazon?
00:20:11.800 Yeah, people, people still do get rich.
00:20:14.800 Um, I think a lot of Chinese companies have gotten rich as well.
00:20:18.800 Um, pretty crazy statistic for you.
00:20:21.800 Over 50% of the top sellers on Amazon are not American.
00:20:29.800 Okay.
00:20:30.800 So, so in the U S marketplace, like let's say 52% of the sellers are non American.
00:20:36.800 And of that 52%, the, the top sellers are that of that 52%, they're predominantly Chinese.
00:20:43.800 And the Chinese sellers, even though we're selling in the United States, even though it's
00:20:48.800 our country, we should understand how marketing works here.
00:20:50.800 It's our language.
00:20:51.800 They, they, they just clean up.
00:20:53.800 They do very well in terms of market share.
00:20:55.800 They don't all make money, but many of them do.
00:20:58.800 Um, it's still possible to make money on Amazon.
00:21:01.800 You're not even describing the source of manufacturing.
00:21:04.800 I mean, I think the number would be a lot higher than 52% if you were, if you were measuring
00:21:08.800 where the stuff was actually made, but you're talking about the sellers.
00:21:11.800 Yeah.
00:21:12.800 That that's such an excellent point.
00:21:14.800 So if you go back to like the 1970s, 1980s, we had a lot of manufacturers in our country.
00:21:19.800 We were making things all those factories shifted largely to China, some to Mexico overseas.
00:21:26.800 Generally what's going on now is that the Chinese and other countries to some extent are kind
00:21:32.800 of vertically integrating and they're taking over the product design and wholesaling and distribution.
00:21:40.800 That had traditionally has been in the United States.
00:21:44.800 Yeah.
00:21:45.800 So once upon a time, you know, you could buy from an American factory.
00:21:48.800 Okay.
00:21:49.800 And the American factory would sell its product to an American store or whatever.
00:21:52.800 And then we had this transitional period where Chinese factories were selling to distributors
00:21:57.800 who were selling to stores or Chinese factories were selling to target or whatever.
00:22:01.800 What's happening now is the Chinese factories are selling directly on Amazon to us consumers.
00:22:09.800 And the net result of this, because the playing field is in the Chinese favor.
00:22:14.800 And I can kind of explain why is that the U.S. like wholesale distribution product design industry has come under threat from very tough, difficult competition from China.
00:22:28.800 And so now like we lost our factories.
00:22:31.800 And in my opinion, I think we're going to lose this middle part of our economy, largely to companies in China.
00:22:39.800 How does how does China have a structural advantage in this?
00:22:43.800 So for one, these Chinese sellers, they're selling on Amazon.
00:22:49.800 They don't have to file U.S. income tax returns.
00:22:52.800 They don't have to worry about estimated taxes like like we do.
00:22:56.800 They're close to the factory, so they can iterate on products much faster.
00:23:01.800 They have lower costs.
00:23:03.800 And, you know, that's enough.
00:23:07.800 They're less susceptible to lawsuits because they're overseas.
00:23:10.800 And it's just, you know, they may or may not have government subsidies or just like, I mean, think about it.
00:23:15.800 If you want to design a new product, isn't it a lot easier to like go down the street to the factory?
00:23:19.800 Talk to the guy, work that out.
00:23:21.800 That is to like communicate over video, fly to China, deal potentially with a quarantine and work that out in order to make something new.
00:23:27.800 So the Chinese have a lot of advantages when it comes to selling on Amazon.
00:23:31.800 And what's wild is like we're sellers on Amazon.
00:23:34.800 Whenever we get an email from Amazon, like the top part, it's in English.
00:23:37.800 And then like the bottom part, it's all in Chinese because so many sellers are Chinese on Amazon.
00:23:42.800 Amazing. Are you going to continue doing this?
00:23:44.800 Selling on Amazon?
00:23:47.800 Yeah.
00:23:48.800 Yeah.
00:23:49.800 We're going to for many years, we've tried to reduce that.
00:23:55.800 It used to be 98% usually before 98% of our sales were on Amazon.
00:24:00.800 We've got it down to 90%.
00:24:01.800 And then in 2023, we've gotten it down a little bit lower.
00:24:04.800 And so we're just continuously trying to reduce our dependence on Amazon.
00:24:08.800 But it's so difficult in the toy space.
00:24:11.800 It's hard.
00:24:12.800 But like I like what I'm doing.
00:24:14.800 I like my team.
00:24:15.800 And like it feels really good to like make something and then to make something that's like good for people.
00:24:22.800 Like, you know, help spatial thinking.
00:24:23.800 It's an educational toy.
00:24:25.800 So, yeah, I want to keep doing it.
00:24:28.800 Last question.
00:24:29.800 I can't resist.
00:24:30.800 Is Molson Hart your real name?
00:24:31.800 No, it's a fake name.
00:24:33.800 No, it's real.
00:24:34.800 It's like the greatest name ever.
00:24:37.800 My brother's name is Hilton.
00:24:41.800 And the joke is he's where he was conceived and I'm why.
00:24:47.800 My dad used to work for Molson breweries up in Montreal, Canada.
00:24:52.800 And he saw it fit to name me after the brewery, even though I'm unrelated.
00:24:56.800 And my brother was, I can't believe it.
00:24:58.800 He was conceived in a Hilton hotel in Arizona.
00:25:01.800 Boy, your parents are heroes.
00:25:03.800 I've never met them, but I like them so much.
00:25:05.800 You should have a sense of humor about your own children.
00:25:08.800 Thank you.
00:25:09.800 Molson Hart, thank you for that explanation.
00:25:10.800 That was absolutely the most interesting thing I've heard today.
00:25:12.800 I appreciate it.
00:25:14.800 Thanks for listening to the Tucker Carlson podcast.
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