TRIGGERnometry - Dana White： UFC 322, Success and Why You Should NEVER Listen To Your Critics

00:00:00.000 fighting is the first sport ever fighting is just in our dna there's going to be three or

00:00:07.560 four holy moments and what's incredible is 13 000 people at madison square garden will jump out of

00:00:14.520 their seats at the same time and go holy i've seen guys walk in with the belt entourage

00:00:22.720 booze that night and walk out by themselves eddie hun there's been a bit of a war of words

00:00:31.060 between you guys it's been kind of one way i don't know if i should tell this story you should

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00:01:39.060 dana white welcome to trigonometry man thanks for having me oh it's a pleasure to have you on

00:01:44.940 listen we were talking before we started about the early days actually not just in ufc but in your life

00:01:49.760 and i just wonder given where you started and what you went through do you pinch yourself every day

00:01:55.460 now like selling out giant arenas msg ufc 322 now yeah people so this weekend is sold out we can do a

00:02:05.620 13 million dollar gate after this weekend we will be eight of the top 10 all-time madison square garden

00:02:13.340 gates in two years we'll be 10 of the top 10 all-time msg gates and we weren't allowed in new york a few

00:02:22.220 years ago you know there was a there was a corrupt politician here that was keeping us out of new york

00:02:27.860 um because of the las vegas culinary union because of my friends uh my first partners the fertita

00:02:34.300 brothers and the gaming business and their non-union so you know i i love the fact that that you know

00:02:42.020 we sell out and we're going to be 10 of the top 10 all-time in new york do i pinch myself i do not

00:02:48.540 because uh my my mindset is always like what's next how do we keep going to the next level so

00:02:55.720 i have this uh i'm i'm never really there like we're not there yet or every day when i get up we're

00:03:02.420 still trying to get there i know what you mean but i also think like i i've heard you talk about i

00:03:08.840 remember you told you told the story of like there was this one guy that you wanted to do some kind of

00:03:13.240 deal with and you'd show up and he wouldn't give you the time and day and you'd say can i please and

00:03:17.520 then you and the end of that story was he now works at the ufc that's gotta feel good stuff like

00:03:22.680 that yeah yeah uh yeah there's been a lot of that so think about this so we're based in vegas right

00:03:28.900 so i need production people i need uh good sales people and all the sales and production people are

00:03:36.720 either in new york or they're in la nobody wanted to move to vegas and at that time you know vegas a

00:03:41.840 much smaller city then there were no live sports there except for us in boxing so uh yeah it was

00:03:47.900 hard to get those kind of guys now we have we have all those we have the best of the best well i get a

00:03:53.560 sense from you though like proving people wrong is kind of a fun thing for you right i do yeah i do uh

00:03:59.220 yeah yeah i don't know how to explain it but yeah i do i love proving everybody wrong yeah you know

00:04:06.680 dana there's a lot of especially young men who watch your interviews because they see you as

00:04:10.960 an inspiration and as a role model a guy who's gone from a regular blue collar background to have

00:04:16.100 the kind of business success that you've had what would you say to those young men maybe a 22 year

00:04:21.720 old guy who's sitting in his bedroom watching this interview on his laptop doesn't see a lot of a way

00:04:26.580 out of much hope in his life well i can tell you this when i grew up uh it was very hard to disrupt

00:04:34.600 and very hard to break into um you know if there was a massive business that had been around for for

00:04:42.840 a long time very hard to go head to head and try to compete with them now it's a wild wild west the

00:04:50.200 world is wide open and for the taking for anybody all these disrupting businesses that have come in

00:04:56.000 i mean when i was i'm i'm 56 if you'd have told me that there's you know taxi cabs that business was

00:05:02.900 going to be in trouble in a few years uh you know these things that we you know the yellow pages would

00:05:08.220 go away and you know all the things that have that have happened in the last uh 25 years i'll give you

00:05:14.440 an example when we were trying to get tv deals a guy came into my office and he's like i want to show

00:05:20.120 you this uh this thing called streaming it's going to be huge and uh it's going to take over you know

00:05:27.240 television and all this stuff so he plays it for me on a computer and it goes buffering buffering

00:05:32.620 buffering plays three seconds buffering i'm like oh yeah this is going to be really fucking big yeah 0.92

00:05:38.080 this will blow tv out of the water but how fast technology has come in such a short amount of time

00:05:45.180 and for me and my businesses technology has been incredible for us you know and i'm always jumping

00:05:51.100 on the newest technology so the answer to your question is if you if there's anything that you

00:05:57.260 love and you want bad enough and you figure out that's what you want to do and you get up every day

00:06:04.160 and you just work toward it i mean you two we're not sitting at this table in in new york city right

00:06:08.500 now because that's not what you two did you two woke up one day and said i think we should do this

00:06:13.360 and and and here you are you've been in america for three weeks and you've done 33 interviews uh

00:06:19.300 you know that doesn't happen overnight you have to have vision and you have to have a plan you have

00:06:24.500 to get up every day and work toward that plan and anybody can do it anybody can do it the bigger

00:06:30.020 problem with it is people say they want this stuff

00:06:33.800 and being here in america for three weeks or four weeks whatever you've been and doing 33 interviews

00:06:44.500 is a grind it's a grind and you're away from your families you have children um it's easier easier said

00:06:53.060 than done you know putting in the work to achieve what you think you want to achieve isn't as fun as a

00:07:01.220 lot of people think it is i think it's a lot of fun i love it i was built for this this is what i love

00:07:06.360 to do and if you out there are listening and you think that's you go for it nothing's holding you

00:07:12.760 back nothing's stopping you and there's never been a better time to so back in the day we were talking

00:07:19.580 about movies yesterday or tv shows how hard it was to land a tv show you know 35 years ago it's almost

00:07:27.140 impossible um and 25 years ago we started uh the ufc and we've got the ultimate fighter on we had to

00:07:35.700 pay our way on for 10 million dollars anybody right now can go jump on youtube and start their own

00:07:40.920 channel and it the odds of it being successful are pretty good and it's interesting that you say that

00:07:48.720 but what keeps you going through those long dark nights of the soul where you think to yourself am i

00:07:53.700 going to make it am i going to not you're looking at your bank account it's hemorrhaging money the

00:07:57.700 business isn't as going as well as you hoped at that particular point what kept you going well do

00:08:02.700 you really believe in what you're doing do you really believe i believed to my core that the ufc

00:08:09.240 could be massive not just in the united states but all over the world i truly believed in it um why

00:08:15.700 how come because fighting works everywhere and i believe that this was the most exciting style of

00:08:23.880 fighting i was a big boxing guy but once i got into into the into the ufc i believed that this was

00:08:30.000 way more exciting than boxing was and i love the stories of the athletes um you know you had these

00:08:37.080 guys who graduated chuck liddell was was you know my first big star and he looked like an axe murderer

00:08:46.540 but he graduated from cal poly with a degree in accounting you know it's a great story rich

00:08:53.260 franklin who was one of our world champions was a school teacher you know we had these kind of

00:08:58.280 stories whereas boxing had well i came from the main streets of such and such and if it wasn't for

00:09:02.960 boxing i'd be dead or in jail it was literally every guy's story and uh i think i thought that

00:09:09.040 people could relate more to the ufc fighters than they could to boxing um i thought i felt like we

00:09:15.740 would tell the stories better than boxing did and i just i believe this was good if you watch early

00:09:21.840 interviews of me i say this is going to be bigger than boxing and it's going to be a global sport and

00:09:27.160 everybody thought i was nuts yeah chuck liddell follows us on trigger on uh on instagram so he must be

00:09:32.640 a definitely a smart guy book sorry if we just go back to my point before i before i interrupted

00:09:40.440 you what kept you going the long dark nights of the soul

00:09:43.420 i just i believed i mean that's it i believed that this thing was going to work and we were

00:09:51.120 gonna we were gonna keep grinding until we ran out of money and it was over yeah and that it's

00:09:57.640 and you came close yeah we came real close yeah lorenzo called me and said i can't keep doing this

00:10:03.460 i need you to go out and find out what you can get for this thing i called him back at the end of the

00:10:08.940 day and i said seven eight million bucks and we were in the hole 30 something wow and uh and he said

00:10:16.720 okay we hung up the phone and that night i was like it's probably over and he called me the next morning 0.90

00:10:22.340 and literally said fuck it let's keep going and lorenzo's lorenzo's big thing and it's so true 0.91

00:10:29.500 it's amazing what a good night's sleep can do for you you know what i mean when you when you end a 0.99

00:10:33.560 real shitty day which i'm assuming he had that day 0.61

00:10:36.880 and you know you go home you go to bed you wake up the next day and it's a new day you start that's

00:10:45.320 just like what i tell young people um i think part of the problem with people you're gonna have this

00:10:52.440 the group of people that just don't want to work hard you got the group of people that are like

00:10:57.080 i want to work monday through friday nine to five i want weekends and holidays off right those people

00:11:03.620 are always going to exist and i'm not not going to say what do you want out of your life who are you

00:11:08.020 and what do you want out of your life for some people that's their life and then you have people

00:11:12.020 that are willing to work hard they're willing to dig in and and do whatever it takes but they're

00:11:16.920 scared to make that move so when you have whatever your job is you have a job there's just this sort of

00:11:23.320 feeling of security that people have when they have a job and walking out the door of that job and trying

00:11:29.200 to go out and not only do you have to work for yourself and make a living well you have other people

00:11:36.380 that rely on you every day that you're getting the shit done that also is going to take care of them 0.81

00:11:44.340 and their families so taking on that kind of responsibility freaks a lot of people out and

00:11:50.820 then you talk about making the ufc a global sport and it has become a global sport absolutely one of the

00:11:57.100 things i wonder about is on our show we've talked a lot about the way culture moves and politics moves

00:12:02.040 and we've seen over the last 10 years in particular something you call the pussification of america

00:12:07.160 i think of the world at least the western world right i agree but i wonder if there's a connection

00:12:12.700 between the pussification of the world and the fact that this brutal violence sport i mean i'll be

00:12:18.140 honest with you when i first started watching the ufc i was kind of watching it like this through my

00:12:21.260 head because it's brutal yeah but it's now really become what it's become and i wonder if those two

00:12:26.120 things are somehow connected do you have any thoughts on that well i think that if you look into the

00:12:30.920 history of fighting right um from the coliseum and then to boxing when you look at boxing in the early

00:12:38.380 1900s and and the u.s i mean there's fights that like hundreds of thousands of people showed up to

00:12:45.780 watch back then and this was always my philosophy i believed it then i believe it now um fighting is

00:12:55.040 first sport ever on planet earth two men were around and somebody punched somebody and and it

00:13:03.020 was on uh and as human beings even though you watched it like this we we are fighting is just

00:13:12.120 in our dna we get it we like it a fight broke out out in the hallway right now we'd all run over there

00:13:16.760 and holy shit there's a fight out here and it just brings a sort of energy to the room you know what i 0.85

00:13:22.860 mean in us as humans that is uh unexplainable and it doesn't matter what color you are what country 0.97

00:13:30.560 you come from what language you speak we all get fighting and we like it and if somebody is looked

00:13:36.840 at as the baddest dude in the world and they look like you talk like you and come from where you come 0.94

00:13:42.860 from you rally around them and and it's like it's like even after all these years right if mike tyson

00:13:51.320 walked in this room right now and i've known him for years and he's a good friend of mine we'd all go 0.63

00:13:56.120 holy shit that's mike tyson you know what i mean and and no basketball players or you know no matter 0.66

00:14:03.260 how great they are make people feel that way it's just it's it's it's a it's a weird thing and i've 0.94

00:14:09.540 always believed in that and i've always believed that um you know this thing would work everywhere with

00:14:17.820 every group of people i guess what i'm getting at is do you think there's something in this moment

00:14:21.900 that's helped you explore because you know you had these people running around saying words of

00:14:25.140 violence and then you've got francis and ganu knocking someone's head off like a lot i think 0.64

00:14:29.860 that kind of suppressed urge for something that raw is maybe part of of what's happened i don't know

00:14:34.920 if you if you think that or not i don't know it's pretty deep uh sorry i don't know i don't know if

00:14:41.220 uh i think that i tell people all the time i'll tell you you have you have a three-year-old son

00:14:47.600 right the greatest thing you can do is his father is teach him how to fight you know you get him into

00:14:53.860 jujitsu get him into muay thai and and and teach him how to fight it gives uh these kids a level of

00:15:00.420 confidence and and not just to handle themselves physically but just to know that you can you know

00:15:08.200 changes the mindset of of girls and boys my daughter trained too when she was little i had

00:15:14.500 my daughter trained um i don't know the answer to your question but um fighting definitely uh is just

00:15:23.240 who we are as a species i guess i would say how did you get into fighting i uh so my uncles all used to

00:15:33.040 uh watch the big fights on abc over here and and uh you know like i was explaining that buzz and that

00:15:39.880 energy that's in the room they watched all sports they were big red sox fans they watched the celtics

00:15:44.460 patriots but there was never that energy that feeling there was when there was a big fight

00:15:49.920 on tv and i just became addicted to it i guess i don't know i felt i fell in love with with with uh

00:15:56.020 boxing through you know them watching the big fights and then i became a fight fan that makes sense 0.94

00:16:01.380 because that's how that's how i feel about the ufc you often talk about you all in the holy shit 0.73

00:16:05.960 moment business and that is really the only time when i find watching some other like literally

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00:17:24.800 with cape some say the bubbles in an arrow truffle piece can take 34 seconds to melt in your mouth

00:17:30.840 sometimes the very amount you're stuck at the same red light rich creamy chocolatey arrow truffle feel the

00:17:38.460 arrow bubbles melt it's mind bubbling there's this thing where went like tomorrow night right the card is

00:17:47.580 incredible there's going to be three or four holy shit moments and what's incredible is 13 000 people 0.98

00:17:54.140 at madison square garden will jump out of their seats at the same time and go holy shit and everybody goes 0.96

00:18:00.040 crazy and you're looking at each other and you're high-fiving and then there will be millions of people 0.61

00:18:04.020 around the world doing it at the same exact time um and there's just there there's no other sport that 0.91

00:18:11.500 really you know there's home runs and there's the soccer goal or the fucking but it's it's not the same 0.96

00:18:16.800 as a fighting holy shit moment yeah it's just not one of my friends she was going to me oh francis 0.97

00:18:23.880 why is it you like boxing and i went come and sit down and then i played all of tyson's knockouts

00:18:29.080 from the early part of his career and it was like one in the morning and she watched it right the way

00:18:34.880 through when you just see those hits go in it's magnetic it's true and even if it's not a tyson uh

00:18:42.800 you know type highlight when we who are normal people first of all to to be an elite fighter

00:18:50.040 you are incredibly special you are just built in every way shape and form differently than the rest

00:18:57.200 of the world um and when we as normal people see these incredible human beings perform in their arena

00:19:08.520 whether it's you know the octagon or a ring or whatever it is it's it's hard not to admire it

00:19:14.800 and go wow that's and again like i told you earlier they look like you talk like you and come from where

00:19:20.060 you come from you know you i mean you could take anybody that manny pacquiao you know i mean filipinos

00:19:24.980 were all going crazy over manny pacquiao when when he was on top of the world um conor mcgregor who's 0.89

00:19:30.440 irish everybody thinks they're fucking irish so you know everybody was going crazy all over the world 0.99

00:19:35.960 and you know uh it's just it's it's a very unique special thing and what makes a great fighter because 0.95

00:19:42.580 there must be like there must be a little bit of a chemistry to it that you when you watch someone

00:19:47.660 you're like that guy's got it they've all got different attributes that that make them unique uh

00:19:53.600 obviously you have to be talented you have to be a great athlete um and all the things that you have

00:20:00.020 to be to play any sport the difference between a fighter is you're mentally wired completely different

00:20:06.180 than the rest of the world like you if you laid them on a on a on a uh you know on a platform and

00:20:13.040 measured them against all the other athletes in the world they're an athlete right but mentally

00:20:18.620 they're completely different and uh you know there are certain athletes in other sports

00:20:24.400 that i think you know have that that that type of like the goats the ones that you look at

00:20:30.000 michael jordan is a killer right okay uh tom brady is a killer you know uh and and like messy and

00:20:37.800 some of these other guys that are huge ronaldo um but but the fighters

00:20:42.920 what happened when i was younger and i used to fight and i believed that i wanted to you know

00:20:50.540 i remember one day we were in the gym and there was this guy that came in the gym and he was a local

00:20:55.840 like he was a celebrity locally right not on the on the national world stage but in in our hometown he

00:21:04.460 was and he came in one day and he was like i hadn't seen him in a while and he was super punchy

00:21:10.260 like and and fucked up and i was like oh jesus christ what if i end up like that guy 0.98

00:21:16.140 fighters don't think like that okay real fighters don't think like that nope they uh they'll lose 0.97

00:21:26.300 two three in a row you know this just knockouts whatever it is and they just keep going they keep

00:21:32.580 going and most of them will tell you even we you know yesterday banil dariush who has had first of all

00:21:39.460 if you break into the top uh 10 in the ufc it's unbelievable to get to the ufc is hard enough

00:21:46.180 break into the top 10 top five is almost impossible to break into the top five and some of these guys

00:21:52.860 that get in there and stay there for a long time and banil dariush is one of those guys and uh they

00:21:58.180 asked him yesterday you know what he's like what do you mean what what am i doing or what am i i'm here

00:22:03.040 to become a world champion i want to win a world title and that is your mindset and you know it's

00:22:10.900 and it's no different than what we were talking about earlier um if you're going to get into the

00:22:17.120 business world or you're going to go out there and you're going to work for yourself that should be

00:22:22.220 your mindset i'm going to want a world title 100 we're going to be the best we're going to be the

00:22:26.820 biggest this this is our goal we're going to work every day to get here and anybody can do it

00:22:34.400 well i'm sure you two have stories of why you shouldn't be sitting here right now and i have

00:22:41.160 a million of those stories and and anybody who's ever made it and i think what happens to some of

00:22:46.900 these kids too is they feel like uh and it's not that they're they're not confident in themselves but

00:22:52.480 it's like uh let's say you wake up and you're 30 right oh man i'm a i used to be a bellman at the 0.98

00:23:00.020 boston harbor hotel so when people ask you what you do for a living i'm a bellman right how the fuck 0.60

00:23:07.060 is a bellman gonna go from that to being the ceo well everybody is something at one point in their 0.98

00:23:13.940 life nobody just gets out of fucking high school and becomes the ceo of you know a fucking microsoft 0.99

00:23:19.440 right you all started somewhere right these were just jobs that you survived to pay your bills 0.98

00:23:27.340 to get you to wherever it is that you want to go most people have to shake that stigma of they feel

00:23:33.660 like who am i to i didn't go to college i didn't do this i didn't grow up in a wealthy family i don't 0.96

00:23:40.740 know anything you know all the shit that you can think are are are negative things in your life 0.96

00:23:46.800 they're not they've all um built you in different ways to go wherever it is you want to go and 0.98

00:23:56.040 everybody can do it i don't know if i'm explaining you're making a put you're well actually i think

00:24:00.240 people who understand where you're coming from will really resonate with what you're saying because

00:24:04.040 like you say with us we started this in a room above a comedy club with no audience no followers

00:24:08.960 no money we have to borrow equipment to do it right yeah and we've interviewed prime ministers you 0.97

00:24:14.620 are here you know like and that is a process of eating shit for seven years in a row yep because 1.00

00:24:19.980 that's what how many times did you hear no how many times you hear oh this is ridiculous uh you guys are 0.99

00:24:24.840 wasting your time get a fucking job yeah yeah all the time it's true yeah right so and even when i do pr 0.99

00:24:32.060 like uh lanae will take me out we'll do some show you know gator used to be a bellman at a hotel 0.99

00:24:37.380 i was 19 fucking years old yes of course i was a bellman you know and people say oh the it's like 0.98

00:24:43.620 a rags to riches story he was a bellman and now he's a city no there's a huge fucking gap between 0.97

00:24:49.860 bellman and sitting here today but at a as a 19 year old bellman i i looked around and i said yeah 0.91

00:24:58.080 this isn't where i want to be in 20 fucking years i'm leaving walked out the front door my buddy's like 0.99

00:25:03.840 what are you doing i said i'm quitting what happened nothing happened well one of the things 0.97

00:25:08.260 that happens though is with people who do their own thing a they're very cool to deal with most of the

00:25:12.420 time like i love dealing with people where it's their own business whether it's a restaurant or

00:25:15.860 whatever but i imagine in the fight game dan i'm managing 500 or however many hundreds of fighters

00:25:20.940 you have on your roster who have that mindset i can't imagine that's an easy job yeah no it's not

00:25:27.000 the fight business is a you know the thing about the fight business it's like a sexy business like 0.99

00:25:32.780 everybody and as soon as somebody gets the money they're like oh i want to be in the fight business

00:25:36.100 and um it is one of the hardest businesses in the world to to uh to run navigate and and uh

00:25:44.000 there have been so many people who are a lot smarter than me a lot more successful than me

00:25:49.380 and put tons of money into it and have failed in this business you know i remember i did an

00:25:56.480 interview in a previous life when i was working at a radio station i interviewed dillian white and i

00:26:02.060 asked him the heavyweight contender brilliant fighter dillian and i said to him dillian what's

00:26:07.620 the thing that worries you most when you're up against another fire is it a killer left hook

00:26:11.700 is knowing somebody can absorb a lot of punishment is it the fact that you know they've got deadly

00:26:17.140 combinations he looked at me went no it's sitting in that corner looking over at the other guy 0.99

00:26:22.880 in his eyes and knowing that motherfucker's crazy and i think that kind of separates the the fighters 0.99

00:26:30.160 isn't it it's that element of crazy that some of them have no doubt about it um and you you can 0.99

00:26:36.300 look at it as as crazy or absolutely brilliant and and and what it is they do you have to

00:26:43.680 you know it's it's it's the thing that i love about fighters is is when i would go out and say uh

00:26:51.800 oh this is uh you know it's chuck liddell and oh i feel bad for him oh he has to fight to make

00:26:57.900 you know the fighters feel bad for people like us these people sit in bumper to bumper traffic 0.98

00:27:03.660 every day to go sit in fucking cubicles and and a job that they hate and they're miserable these 0.99

00:27:09.380 fighters they'll uh even even the lower level guys that that make less money they'll fight and 0.99

00:27:16.260 they'll go do incredible things for the next three months and blow all their money and they'll go back

00:27:21.900 into camp and start training again i mean these guys do live uh incredible lives and and some of

00:27:28.340 these these fighters that are parents get to spend so much time with their families and then they have

00:27:34.140 these big chunks of time when they're gone because they're out on fight camp but yeah they uh a lot of

00:27:40.340 those guys feel sorry for regular people yeah i can imagine and i i think one of the difficult

00:27:45.460 things must be if you run a promotion like the ufc where you see a fighter and they were once great

00:27:50.760 but there must be a part of you that you see them going downhill and you just want to step in and go

00:27:56.180 you were brilliant you had your moment you need to step away yep i've done it many times many times

00:28:03.720 it's one of the hardest things to do and and and i think if you're not just fighters but professional

00:28:09.140 athletes period tonight you guys are gonna uh sit in madison square garden the most famous arena in the

00:28:17.280 world and when the co-main and main come out 13 000 people are losing their minds when they walk out

00:28:25.820 of the tunnels right and they get up into the octagon one will win the place will erupt when they leave i

00:28:33.360 mean it's got to be so hard to walk away from that right just the feeling of all that and the money

00:28:41.160 so once you i tell all these guys this this isn't a job this isn't a career you know what i mean this

00:28:49.220 is an opportunity for you to become as famous as you can possibly be many people around the world see

00:28:56.060 the great things that you've accomplished and make as much money as you can possibly make and um and

00:29:03.260 then there's a second part of your life that they have to go out and and figure out who they are and

00:29:09.200 what they want to do yeah because it must be so tough if you've been the baddest man on the planet

00:29:13.820 it's very difficult to go from that to becoming an accountant you know what i mean 100 the end of

00:29:19.520 the year always sneaks up on you one minute you're buying gifts and booking flights and next you're

00:29:24.360 wondering where half your money went it's the most expensive time in the year and usually the least

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00:30:46.860 well i've seen you know interviews where tyson talks about it too and uh he says that when he watches

00:30:58.440 himself on tv he's like i've idolized that guy now i'm nobody now i'm a and which he's absolutely

00:31:07.120 wrong you know tyson is beloved and and and and is still doing very well for himself but

00:31:14.020 you know there's a whole different mindset that you have to get into once you retire and walk

00:31:18.940 walk away from and not just fighting but professional sports in general because i remember reading uh

00:31:24.860 muhammad ali's uh but one of muhammad ali's biographies and they talked about the boxer former

00:31:31.160 heavyweight champion floyd patterson and they said about floyd which i found so surprising this man was a

00:31:37.020 genuinely great fighter for those of you who don't know and every time he used to walk and defend his

00:31:43.020 title he carried a suitcase with him which had a disguise because he knew at one point he was going to lose

00:31:49.740 and then he would wear that disguise and be able to slip out of the arena unseen that to me was just

00:31:56.780 it was an insight into a man's mind but it was also heartbreaking at the same time you know yeah

00:32:01.860 that even though you're on top of the world you still know you're human and fragile

00:32:06.540 so i've seen literally in this business i've seen guys walk in with the belt entourage the whole

00:32:14.860 da da da da lose that night and walk out by themselves no oh yeah oh yeah oh wow it is a brutal

00:32:25.660 that's bad brutal that is bad because you know i again we're talking about fighters one of my heroes

00:32:34.560 was ricky hatton god rest his soul i love ricky yeah magnificent boxer even bigger heart life and soul

00:32:41.300 a great guy and i was reading an interview with him he i think he pretty much said himself he never

00:32:47.580 got over losing to floyd he never got over losing to floyd mayweather you know what are you talking

00:32:52.040 about you were one of the best of your generation and you lost up arguably pound for pound one of the

00:32:57.760 greatest if not the greatest fighter of all time there's no disgrace in that well said absolutely

00:33:02.440 right well said but it's the mindset of a real fighter mindset of a real fighter is you you you

00:33:10.700 you want to be the best and you want to beat everybody if that is not the way you think you 0.78

00:33:16.500 shouldn't even be fighting you're crazy that that's when you're crazy when you say look across 0.99

00:33:21.680 and that guy's crazy if that isn't your mindset you're crazy and you're fighting for all the wrong 0.99

00:33:26.300 reasons it's you know it's so true because it's like i said it's that balance isn't it because not 0.97

00:33:33.540 only look if a soccer player goes on for too long you go i ain't what it used to be you know right

00:33:39.220 i remember him a few seasons back this guy was magnificent but there's also a danger element

00:33:44.660 in combat sports if you go on for too long you're really risking your health and your ability to

00:33:51.240 function later on in life and possibly your life right yeah well we've made it a very british

00:33:55.900 interview and it gets depressing the longer we go that's why let's talk about the yeah it's your

00:34:01.220 specialty man let's talk about the card because uh dana one of the things you famously changed the

00:34:06.020 mind about is women in the ufc and tonight i i mean i i i'm not an expert but i've been a fan for a long

00:34:13.780 time this has got to be probably the most exciting female uh matchup between valentina 1.00

00:34:19.400 shevchenko's weili zhang one of the greatest ever exactly not ufc ever in female fighting um and when

00:34:26.720 you talk about uh super fights right oh this is a super fight weili zhang never lost the belt still

00:34:33.540 the world champion in her weight class valentina shevchenko who was heavier uh still the champion

00:34:39.200 weili is coming up to try to take her belt and it's the number one pound for pound fighter in the 0.99

00:34:46.540 world versus the number two pound for pound fighter in the world this is a true super fight and what

00:34:52.560 makes this one even more exciting is weili zhang is a pitbull she will go after valentina and it will 1.00

00:34:58.940 be a good fight i mean i'd bet anything i own on this fight that this fight is uh could be up for

00:35:07.300 fight of the night right we're gonna hold you to that yeah yeah well i mean it's super exciting not

00:35:12.120 least because the fighting styles are so different because valentina is so technical graceful the way 1.00

00:35:18.420 she moves it's just perfection something like something out of kung fu movie yep and then you've

00:35:22.760 got weili zhang who is an absolute brawler it's super exciting true so when i was coming over here

00:35:28.920 the president called me and we talked about that fight for 15 minutes he's totally pumped up is he

00:35:34.920 coming to to the fight he's not no um but he's excited for that fight and he told me to say hi

00:35:40.280 to valentina uh well you've brought him up so i wasn't gonna bring it up but one of the things

00:35:47.700 you've had to i don't know if it's the right word to say navigate but you're not a political guy and

00:35:51.880 i don't think you take sides particularly right but trump is a friendship you've had for a long time

00:35:56.380 and you've had to well not had to i mean i think you've always backed him and been there for him in

00:36:00.380 the way that he has for you have you had any issues with like sort of being aligned with

00:36:05.780 the president trump no not not really um nobody's really ever come after me for that you know i'm

00:36:13.420 sure there's a lot of people that don't like me because i'm friends with trump you know who gives 0.88

00:36:19.660 a shit you know what i mean uh i could care less about that stuff he is the girl i literally was on 0.97

00:36:24.560 the phone with him for i don't know what 40 minutes he had me laughing for 30 minutes of the 0.99

00:36:30.740 call he's hilarious he's the best guy i don't know if you just saw the the thing with the osbournes

00:36:34.960 have you seen that no no so the osborne family on on their uh podcast i don't have a podcast or if

00:36:42.000 they just film this um but the son is like i'm gonna play this this this voicemail and he plays

00:36:49.240 the voicemail and it's it's uh trump leaving a message for sharon and saying ozzy was a great

00:36:55.340 guy he was talented so sorry that you know uh so i'm just calling to give my condolences to you and

00:37:01.740 the family and all the stuff hi sharon it's total trump and i just wanted to wish you the best and

00:37:06.840 the family you're grateful ozzy was amazing he was an amazing guy i met him a few times and i want

00:37:14.100 to tell you he was unique in every way and talented so i just wanted to wish you the best and it's a

00:37:20.260 tough thing i know how close you were and whatever i can do take care of yourself say hello to the

00:37:25.260 family thanks bye and then sharon osborne says this guy and his wife have never been anything but

00:37:33.400 incredible to me and my husband um and she said let me make something very clear i'm not american

00:37:38.960 i don't vote i don't want to vote and i'll never vote so this guy doesn't need anything from me

00:37:44.720 and uh and she starts crying like at the end of the the whole thing but i've been telling people

00:37:51.820 for over 10 years that that's exactly who that guy is that's so interesting you say that because this

00:37:58.220 is something that people really forget i remember and look people can have whatever opinion about

00:38:02.500 president trump he's a politician people should criticize him disagree with him whatever but i remember

00:38:06.760 my wife and i were watching one of the die hard movies chris like for christmas and there's a line 0.82

00:38:13.360 in it where you've got there's some kind of problem and the switchboard for a local area has to manage

00:38:20.640 the phones for the entire city because of something that's happened and the supervisor comes in and he

00:38:25.580 tells the woman who manages it you know you're going to have to deal with this and she says uh black 0.99

00:38:31.700 woman she says uh if you think i'm going to do that you think i'm going to marry donald trump

00:38:36.060 they're shutting down the police vein all calls will be coming through this switchboard and i'm

00:38:41.640 going to marry donald trump he's an aspirational figure 15 years ago right and then when he ran

00:38:47.900 for president suddenly he became the worst person in the world what do you think happened there i don't

00:38:51.700 know if this is true or not but he was in home alone too and i heard they took him out of the movie

00:38:56.700 they took his scene out of the movie because the little kid macaulay culkin supposedly runs into him on

00:39:02.220 the street and they have an exchange and i heard they took that out of the movie it's literally

00:39:07.960 mentally ill i mean everybody used to love trump um you know then the whole thing about him being a 0.95

00:39:14.320 racist they're like oh he's a racist he's this and that you talk to any black people that have ever 0.74

00:39:19.060 had any interaction with donald trump pre uh running for president i mean he's the best tyson defends him 0.95

00:39:27.180 to the death you know um and i know tyson was getting a lot of for it in the beginning but

00:39:32.040 um he is one of the greatest people that you'll ever meet and he's turned it around i mean the

00:39:37.560 comeback was it's like something out of the ufc in a way right pretty crazy when you buy seafood

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00:41:02.580 wildalaskan.com slash trig for 35 dollars off your first order thanks to wild alaskan company for

00:41:08.800 sponsoring this episode well that's the other thing you know when you talk about killer instinct like we

00:41:14.940 were talking earlier with certain athletes you know there are other people in other walks of life

00:41:19.060 including business that have it and he's the most resilient human being i've ever met in my life by and

00:41:24.180 i've been in the fight business forever you sure fact i mean if you look at what he went through

00:41:29.560 the last eight years and and and how and and i don't care what side you're on there's no way you

00:41:37.540 believe that they weren't coming after him they're trying to put him in jail they're trying to break him

00:41:42.400 financially all that stuff and that guy kept getting up every day and grinding yeah it's inspiring and

00:41:49.820 he's almost 80 years old and that guy doesn't sleep he is a workhorse i mean he's non-stop and uh

00:41:57.780 how was i talking to uh one of his people a couple days ago but they were saying um yeah my oh yeah yeah

00:42:05.780 the guy at the stock exchange he's like yeah my wife works for him and you know she was in the

00:42:10.720 cabinet and he runs that team hard like like when the night of the election i was with him and we're

00:42:20.540 at mar-a-lago and then we went to the convention center where he was announcing that he had won

00:42:25.000 and everything else but all the kids these are all young kids that work for him in his campaign 0.76

00:42:29.780 they were they were fucking wiped out you know for the last three weeks leading up to the election 0.91

00:42:35.240 this guy was flying to three or four different states and doing rallies and and all the young 0.97

00:42:41.820 kids that work for him i mean it's a life-changing moment for them but they were exhausted and they

00:42:46.300 were all crying and you know they're all celebrating but um it's hard to keep up with that guy he's a beast

00:42:54.000 coming back to the card it was a bit of a detail uh leon edwards is back we're british so obviously

00:43:02.760 that's exciting incredible fight too yeah yeah tell us about incredible fight so the whole main card

00:43:08.020 uh people keep asking me what's the best fight what's the sleeper fight i have no idea the whole

00:43:12.640 card is so good that any of these fights could be fight of the night could be that's another one

00:43:17.920 though i mean edwards and protest is an unbelievable fight and uh another one that is interesting i

00:43:23.900 mean you've been accused of have giving certain fighters what they call dana white privilege right

00:43:28.780 right bo nickel is is it fair to say that you were very excited about him and then he had a setback 0.99

00:43:34.840 in a way that people didn't expect here's the stupidity and dana white privilege um when you bring 0.99

00:43:41.360 guys in um there's people that you think could possibly become world champions right as we've been 1.00

00:43:51.260 talking through the whole interview everybody wants to become a world champion well there's people

00:43:55.880 that you think um have a much better chance than others do so you prop these people up and you put

00:44:02.040 them in positions and see what they're capable of doing i mean conor mcgregor is a guy that was

00:44:09.320 accused of having dana white privilege arguably one of the biggest superstars in sports let alone the

00:44:16.320 ufc uh ronda rousey when i brought her in dana white privilege huge superstar for us and and literally 1.00

00:44:23.640 launched female fighting for us um bo nickel is a guy that came in you know um with a lot of heat on 0.86

00:44:31.420 him so you put him in these fights and and these positions to see if he can perform that's what you do

00:44:36.980 so that's called fight promotion um you know anybody that that comes with uh dana white privilege 0.70

00:44:46.640 or all these other things that happen um you have a group of people not just in ufc or in fighting but

00:44:54.140 in life that if they don't make it and they don't get to where they thought they could it's never their 0.62

00:45:01.400 fucking fault it's somebody else's fault i didn't have the dana white privilege i didn't have this and 0.96

00:45:06.900 i didn't have that and uh you know those type of people are always going to exist and uh finally 0.99

00:45:12.600 on the card uh itself uh the headline fight we haven't talked about some people are saying it's a

00:45:18.120 very lopsided matchup do you which one uh the main event yeah the main event yeah that's crazy

00:45:25.020 what was the number i said to you two uh how many years with uh islam and was it 21 if you add

00:45:33.040 their records together these guys haven't lost for 21 years right jack della came in on the

00:45:39.980 contender series right and worked his way up and beat balal muhammad who was who was a nightmare for 0.96

00:45:47.060 everybody he beat him um this kid is gritty tough well-rounded and he's in a position now

00:45:54.960 and he got there on his own no dana white brother he got there and now he's gonna fight

00:46:01.740 one of the greatest of all time who's coming up to try to take his belt this is an incredible

00:46:07.060 opportunity and when you go on like the prediction market stuff um you know they uh they got islam at 0.97

00:46:14.800 like 80 something percent chance to win polymarket that's what i'm saying right yeah polymarket adamant like

00:46:20.060 80 to win the fight so he's looked at as this huge underdog these are the greatest stories ever

00:46:27.160 and if jack this is the fight of jack's life jack wins this fight

00:46:31.780 durant words to explain how different his life will be on sunday well i guess one of the opportunities

00:46:42.060 for him is islam's coming up right because that's not an easy thing to do is how how hard is that to

00:46:46.840 to go up well there's two different ways to look at it he's coming up to a heavier weight class um

00:46:52.200 where you know supposedly the guys in that weight class should be bigger stronger you know blah blah

00:46:59.000 blah but on the flip side you could argue that because islam doesn't have to cut all that weight

00:47:04.660 anymore that he'll actually be stronger faster you know and you always have to make uh the assumption

00:47:11.500 that the guy who's coming up is going to be faster than the heavier guy so there's so many different

00:47:20.100 ways to look at it and break it down and that's why people always ask me who's going to win i have

00:47:25.520 no fucking idea tomorrow um that's i guess that's why it's still fun for me you know yeah you know on 0.86

00:47:34.420 this show we always criticize the uk we're always talking about how bad the uk is i want to ask you a 0.98

00:47:39.400 pro uk question yep why is it this small miserable little island right uh just in the northern point

00:47:47.560 of europe produces so many great fighters great fighters i mean are you going to push back on my

00:47:56.360 question if you look at the uk look at the musical talent that has come out of the uk fighter talent

00:48:04.440 um i mean it is it it's it's a fascinating part of the world yeah don't forget podcasting

00:48:11.240 and when you think about uh at one point that tiny miserable island controlled most of the world

00:48:19.680 right you know what i mean yes the uk is a very fascinating place and and so many talented people

00:48:26.500 have come out of there it's uh it's cool yeah it is because i know you try to be negative but uh

00:48:33.080 it's it's hard to be it's it's uh you know it's it's a fascinating question and fascinating place

00:48:41.660 because if you look even at the northwest the northwest has produced of these has produced

00:48:46.880 so many great fighters like tom aspinall baddie the baddie you know it's produced just that tiny

00:48:52.680 little kind part of the uk yeah it seems to produce fighters ricky hat and other people as well

00:48:59.340 so it's really exciting from a british point of view to see our boys come over and you know

00:49:05.760 do really well and what's interesting too is that traditionally um you know people who come from rough 1.00

00:49:11.740 backgrounds you know you grew up rough you grew up hard um usually become the best fighters you know

00:49:16.680 that's why you see places like uh you know mexico tons of talent coming out of mexico and south america

00:49:21.920 and but uh yeah the the uk is is a fascinating place i mean if you weighed any other any other uh

00:49:31.940 industry or whatever you want to call it just on the music side it's it's mind-boggling the talent

00:49:39.740 that has come out of the uk is there any particular country that you've got an affinity with when it

00:49:45.220 comes to fighters you know how people say brazilian soccer players or you know like dominican baseball

00:49:50.220 players yeah is there a country where you go oh i love those fighters they've got something special

00:49:54.940 about well realistically this sport started in brazil and there's still a ton of talent that comes

00:50:00.660 out of brazil um uh when we went over i'll give you two places the uk and australia when i first went

00:50:08.580 the three no-brainers for me were the united states mexico and the uk traditionally big boxing

00:50:14.520 countries so those are the first three that i focused on the uk happened a lot faster than mexico did and

00:50:19.680 the the the the sleeper was australia i mean when we first went to australia there's a guy named

00:50:25.720 elvis senesic he was the only guy out of that country at the time that that that uh had the

00:50:33.480 skills to even come to the ufc now multiple world champions multiple top tens and one of the greatest

00:50:40.520 camps in the sport come out of australia which is fascinating and what do you think that is is it

00:50:46.840 because it's kind of still quite you know if you look at it it's quite a brutal country australia

00:50:51.880 the weather the city outback all the rest everything that can kill you is in australia

00:50:56.880 from snakes to spiders to sharks to jellyfish i mean you name it it can all kill you over there

00:51:02.200 if you're someone who values free inquiry and independent thinking which let's be honest is why

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00:52:29.480 slash trigger you'll find the link in the description of this episode or type in v e n i c e dot a i

00:52:39.860 slash trigger and see what you've been missing coming back to the british conversation i mean tom

00:52:46.480 aspinall i was just asking the name before we started about his condition he's still recovering from his

00:52:51.180 ipog it's been a big conversation since the last big event uh do you have any plans to kind of try and

00:52:59.160 change things up so that these things don't happen as frequently is there a glove change is there a

00:53:04.040 rule change is there anything that can be done to stop it because i was just saying to her like

00:53:08.380 my three-year-old poked me in the eye and i had to go to a doctor and sit in a dark room for three

00:53:13.060 days it is really bad if you get poked in the eye by serial gun you know what i mean yeah yeah getting

00:53:17.860 poked in the eye by anybody isn't isn't good but um we've messed around with gloves we've tried to do

00:53:23.980 all these things to you know i think the big talk is if you can uh if there's harder penalties for

00:53:32.560 doing it guys would be a lot more conscious of it because you always have these guys when if you're

00:53:38.800 throwing punches and i'm blocking your punches you know and then you got a guy that reaches out to

00:53:43.540 catch something and the other guy's coming forward it's going to happen it doesn't happen as much

00:53:47.780 as it as it as it you know as it seems can't remember that what the number was do you know

00:53:54.280 the number when i have eye pokes that we've had it's like a hundred and something eye pokes over

00:53:58.460 thousands of fights um but uh i guess some are much more meaningful than others right like when

00:54:04.920 you've got a heavyweight title fight right and it ends early with no result because of an eye poke

00:54:10.800 right that's when people i'm i can see your face in the press conference afterwards you're not happy

00:54:15.040 that that's happened yeah but but it's you know you don't ever want to fight to end like that

00:54:19.880 and then the problem is and i think that uh you know i think tom took it a little little too hard

00:54:26.460 but you know you got all these people going ah he quit he this he that it's easy to sit on the couch 0.98

00:54:33.420 or sit on the chair and watch somebody get poked in the eye and go oh you got fucking you know uh 0.98

00:54:38.580 or get punched and knocked out you go home you recover you get back in the gym and we get back 0.99

00:54:47.600 out and start fighting again um so are you thinking about real change yeah we'll we'll we will definitely

00:54:53.560 uh figure something out but it's it's like bad decisions bad referee calls i mean it's never gonna 0.93

00:55:01.980 go away it's always gonna be here you know it's not like we're gonna create some fucking invention 0.97

00:55:06.860 that nobody can get eye poked again it's just it's not gonna happen i guess the logic from some 0.96

00:55:11.320 people is is if you punish people more right they're gonna be more careful makes sense

00:55:16.980 then uh we're gonna we we want to leave time to ask you questions from our supporters okay so we'll

00:55:25.680 ask you our final question then move over to sub stack which is what's the one thing we're not

00:55:29.880 talking about that we really should be before dana answers a final question at the end of the

00:55:34.240 interview make sure to head over to our sub stack the link is in the description where you'll be able

00:55:38.660 to see this who wins in an octagon constantin or francis me or him who are your some of your

00:55:44.700 favorite fighters to watch and why so fuck i don't know if i should tell this story you should 0.95

00:55:51.000 i don't know this was this was a very well-rounded interview we've we've covered it all um yeah no i 0.99

00:56:00.840 thought i think it was great then you're the you guys look very disappointed in that yeah we are

00:56:05.880 we are we are you're like you're like when i think about you i think of you as a guy who's like

00:56:11.440 the promotion man yeah you haven't mentioned power slap you haven't mentioned boxing

00:56:15.720 like that was your opportunity man yeah uh those will all have their time in place listen power slap

00:56:22.480 is an absolute beast this thing is is so incredibly successful remember i said this here today this

00:56:30.220 will be bigger than the ufc um you don't have to train 10 years and and be an incredible athlete to do 0.94

00:56:37.000 it and like i said earlier i or you said earlier to me i sell holy shit moments for a living and you 0.97

00:56:43.600 might have a whole night of fights and not have your holy shit moment power slap is one two holy 1.00

00:56:49.340 shit um do you know as a man who has a latin american mother you should get some latin american mothers 1.00

00:56:54.880 involved in that yeah and that's well that's a great point uh a lot of people don't know a lot of 0.99

00:57:04.520 people don't understand what happens when you go to the ground in the ground game everybody understands

00:57:09.540 a slap including women and and everybody gets it and one of the big criticisms early uh with power 0.90

00:57:15.860 slap uh was that yeah it's good short snackable uh content on on social media but you know people

00:57:24.680 are going to what every year we have 30 million followers in two and a half years and we're going

00:57:30.140 to double this year what we did last year um so the thing just keeps going like this um it's going

00:57:36.800 to be great boxing well yeah i was going to ask you about that eddie hearn there's been a bit of a

00:57:41.540 war of words between you guys it's kind of been kind of one way i'm trying to make it two way help

00:57:48.320 me out what's going on there i like eddie i i don't dislike eddie and and the thing is with eddie

00:57:55.380 and all the other guys in the boxing world they're like oh we look forward to this and he's not doing

00:58:00.120 he's not doing that these guys remind me of career politicians that have you know you know just been

00:58:08.260 there and done their thing uh and then they're running a den telling you all the great things

00:58:13.460 that they're going to do that they haven't done the last 25 30 years um if any of those guys were

00:58:20.480 truly visionary and uh were that good and that talented we probably wouldn't be having this

00:58:28.480 conversation right now about boxing because somebody would be the uh you know it's it reminds

00:58:33.400 me of uh like if somebody wants to come in now into the the mma landscape and they're saying that

00:58:39.680 they want to challenge me right i don't even look at any of those people as competition anymore

00:58:45.000 um my competition is uh baseball basketball football and soccer when i look at our brand i want our brand

00:58:57.060 and our sport to be the biggest in all of sports and again you know like 25 years ago i sound like a

00:59:02.880 crazy person to a lot of people but maybe i've been a lot more people don't think i'm as crazy as

00:59:08.840 people thought i was 25 years ago so the eddie hearns of the world and i like eddie i like him

00:59:13.780 personally um but he's just he's a politician and he's out there uh he doesn't like the fact that

00:59:20.320 i'm getting into this and i don't blame him and uh you know we'll see in a couple years we'll see

00:59:26.440 how this plays out there we go we've got a little clip dana white destroys eddie with facts and logic 1.00

00:59:32.420 that's all we do here at trigonometry all right head on over to triggerpod.co.uk where dana is going

00:59:37.300 to answer your question dana for the love of christ he's very passionate can you please add more weight

00:59:44.140 divisions like cruiserweight what has been the reason that there are no more there are as many weight

00:59:49.400 divisions as they're right

00:59:50.560 a claims program for harmed canadians has begun as a result of a landmark tobacco settlement

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TRIGGERnometry - November 15, 2025

Dana White： UFC 322, Success and Why You Should NEVER Listen To Your Critics

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