00:03:42.480You need to get to know someone quite well.
00:03:44.360You need to get a sense of their voice.
00:03:46.380But at the same time, you're trying to capture them at their best at all times.
00:03:50.140So you're trying to give them the sort of edited highlights of who they are.
00:03:53.240So whenever I work with people now, I say, we want it to sound like you, but you're at your really very best.
00:03:58.860So let's take all the best things you've ever said, and let's put them all together and edit out all the rubbish bits.
00:04:04.640And that, it will still sound like you, but at an elevated, heightened form.
00:04:08.260And that's what I'm trying to do when I'm capturing a voice.
00:04:11.400And what was it like for you coming in from, obviously you said you had worked in politics, but you clearly had a career that was much broader than that.
00:04:19.060and suddenly you're in this place which is all about the politics 24-7, I imagine.
00:10:49.340I was much, much more liberal on crime and home affairs than he was.
00:10:54.240He was quite right-wing on all that stuff.
00:10:56.800He was very strongly in favor of British people having identity cards, and I wasn't.
00:11:01.900And I thought, well, is this a resigning issue?
00:11:04.300Do I care so much that I have to give up and walk away?
00:11:08.980And I concluded, no, I don't care that much.
00:11:12.120It's not a sort of defining issue of my life.
00:11:15.680And the weird thing was I wrote probably the best speech I wrote for him, the most forensically tight speech I'd ever did,
00:11:23.240because I was so accustomed to why this was a terrible idea, identity cards.
00:11:28.220I avoided all the terrible arguments for it and found quite strong arguments for it.
00:11:33.040And I gave him something which was quite unusual, but he really liked it.
00:11:37.840So weirdly, that distance from the argument helped me.
00:11:41.880You know, that is such an interesting point because one of the things we're kind of trying to stay away from in this interview,
00:11:47.160but we talk about a lot, is the culture wars that are kind of happening now.
00:11:50.340And one of the things seems to be is the desire to shut down the opposing argument.
00:11:55.020And, of course, one of the greatest weaknesses of that process is you don't ever learn to understand how other people think and to present the counter argument.
00:12:02.300That's absolutely right. Good speeches. Speeches fail a lot because people caricature the opposing argument. This happens in politics all the time. Gordon Brown used to do this really badly. If I were to do a speech as a Labour spokesman and I went to an audience which comprises people who are Labour, Tory and other things in between, and I were to say to them, the Conservative Party is deliberately impoverishing the nation, they're deliberately targeting the poor because
00:12:32.280they relish the pain that the poor feel.
00:12:35.660If I'm a conservative voter in the audience, I'd think, that's not me.
00:29:16.120And you can, someone who's in this side of the street can lean out the window and reach someone on that side of the street.
00:29:22.340And Johnson's alleged to have seen two women leaning out of their windows on the respective sides of the street, hitting each other with sticks.
00:29:28.760and he's turned to Boswell and he said,
00:29:31.060those two women will never agree because they're arguing from different premises.
00:29:35.140Nice little setup for a speech about different premises.
00:29:39.480So Prescott does the setup really nicely, tells the story,
00:29:43.680and then he hits the audience with the punchline.
00:29:45.500Those two women will never agree because they're arguing from different buildings.
00:34:48.840What we mean by that is we want them to believe what we believe.
00:34:53.080Blair was a very good example because Blair, in his early years, from 1997 onwards, when he was immensely popular, 179-seat majority, poll rating through the sky, he didn't really know what he wanted to do.
00:35:04.780He came to office and wasted quite a lot of time because he didn't quite have a plan for anything.
00:35:08.840He didn't know what he wanted to do with health or education.
00:35:11.480He had loads of scope, but he didn't really know what he wanted to do.
00:35:14.400Later on, foreign policy had no views at all.
00:35:17.220Later on in his premiership, of course, he's acquired really strong convictions, and everybody hates them.
00:35:22.700So it's not really true that when you are clear and you've got strong convictions, everyone therefore likes you.
00:35:28.940They might respect you in a regretful way, but they don't necessarily follow you.
00:35:34.460So politics is a weird business because you've got to try and win people over who don't agree.
00:35:40.400So, for example, if I'm trying to win office rather than win notoriety, like someone like
00:35:45.660Nigel Farage, and I want the votes of you too, but you think one thing and you think
00:35:50.660the other, I could say absolutely categorically, I agree with you.
00:40:45.600And weirdly, Jeremy Corbyn, who's always been a black and white politician, is now the sort of Blairite, vague, murky triangulator getting caught in the middle.
00:48:32.780I'm glad we talked about that because it's something that doesn't get talked about with that clarity enough, I think.
00:48:38.180But coming back to leadership, who do you see on the horizon who you think has the rhetorical skills, perhaps, to convince, you know, there's some interesting candidates in America on the Democratic side, obviously.
00:52:20.400Do you get someone from his heartland who then represents authentic American values
00:52:27.520of the old industrial north who can then move out from there?
00:52:32.560It's a big argument within the Democrat Party about what they need.
00:52:36.120And I'm not sure of the answer because Trump really does pose a problem of the kind we've not seen before in a developed democracy.
00:52:43.000Well, one of the things that Donald Trump is famous for is you talk about mocking.
00:52:47.760His what Scott Adams, I think, calls linguistic kill shots are incredible.
00:52:52.600I mean, as if you abstract yourself from whether you agree with him or not, he's incredibly effective at caricaturing the person he's talking about.
00:53:03.180in a two-word, absolutely destructive combination.
00:55:50.160And do you think that what you've just said, we've now reached a new low?
00:55:55.840Well, every time I think we've reached a new low, every time we set the bar, he manages to like a sort of belly dance to get underneath it.
00:56:04.740So I hesitate to say we've reached a new low.
00:56:07.400I fear we're heading that way in this country, though.
00:56:10.000I fear that the early tactics of the Johnson campaign are mimicking some of Trump's stuff.
00:56:15.200I mean, Johnson is close to Steve Bannon, and I can see already some of their tactics being flirted with.
00:56:21.980So, for example, at the Johnson launch event, they had some of his supporters booing a question by a journalist.
00:56:28.420That wasn't a great question, but you'd never do that.