David Pilling is the Africa editor of the Financial Times, and the author of The Growth Delusion, a book about how the world's economic growth has been stunted for decades. In this episode, he tells us how he came to the conclusion that something is wrong with the way we measure growth.
00:00:55.640thank you very much for coming on. We really look forward to speaking to you about your book,
00:00:58.980The Growth Illusion. But before we do that, tell us a little bit about how you are where you are
00:01:03.360and how maybe you formed the opinions that you have now. How has that happened?
00:01:06.280Sure. Okay. I mean, look, I've been a journalist at the Financial Times for
00:01:09.320longer than I'd care to mention, but, you know, 25 years, let's say. Throughout that time,
00:01:14.200I've been posted abroad. I was posted in Latin America. I was in Japan. Then I covered all of
00:01:19.480Asia. Now I cover Africa and I've covered many other things in between. And one of the things
00:01:24.740that struck me or crept up on me is that we use this term GDP, gross domestic product,
00:01:30.040which really is synonymous with the economy. When we talk about the economy or when we talk about
00:01:34.380growth, that is what we're talking about, GDP. And as a journalist working for the Financial
00:01:38.920Times, a very serious, and I think actually an excellent newspaper, but one becomes used to
00:01:44.260using that as a kind of a metric. And you measure things against it, tax to GDP, debt to GDP,
00:01:49.660you know and this economy is growing by three percent so it must be better than this one that's
00:01:54.640only growing at two and not nearly as good as that one that's growing at ten but it's it began
00:01:58.780to creep up on me well what does this number really mean what's in it and when i turned to
00:02:03.740japan i moved to japan in 2000 late 2001 and japan was supposedly an example of an economy that was
00:02:11.060in utter crisis it had stagnated um for 10 years and was to stagnate for another 10 practically
00:02:18.020while I was there, its GDP in nominal terms just did not move at all.
00:02:22.600If it was a heart patient, Japan was dead.
00:02:25.580And that is how people at the FT used to kind of,
00:02:30.300you know, when people talked about Japan,
00:02:32.240they'd talk in these kind of mournful, sort of sorrowful voices
00:02:35.740like what happened there then, you know, why is it in such a mess?
00:02:39.160And so I began to kind of think, well,
00:02:41.180this is not reflecting the reality that I'm seeing around me,
00:02:43.740which was a society with lots of problems for sure,
00:02:46.160But incredibly dynamic. Tokyo certainly looked to me far richer than London. In many ways, quality of life was far better, I thought, than in Britain. And it certainly was not a society anyway that was stagnated. It was changing. It was moving. It was adapting. Maybe not always in the right ways.
00:03:05.020But GDP didn't seem to be telling me anything at all that was really worth knowing about Japan.
00:03:09.600And a politician came from London. I was taking him through the streets of Tokyo, which, you know, can be kind of overawing, really, in the sort of, you know, the stuff that's going on and the lights and the people lining up for incredible restaurants and all this activity.
00:03:23.220And he said, David, if this is a recession, I want one.
00:03:27.280So basically, I mean, I could go on, but basically I began to think, well, what is this number that we take so seriously?
00:03:35.020And yet, you know, I have found just in my reporting that it doesn't always tell you, sometimes tells you, but it doesn't always tell you everything you need to know at all.
00:03:46.480And so what is in this number and why have we come to take it so seriously?
00:07:59.560Until 1950, the economy and making the economy better and all of that was not mentioned in political manifestos.
00:08:06.620I think in the last Tory party manifesto, it was mentioned about 80 times.
00:08:11.140We will not do anything bad to the economy.
00:08:13.020We must make policies that are good for the economy.
00:08:15.500So I feel that it is kind of incumbent on us to know what it is we're talking about when we're talking about the economy.
00:08:19.960And the way, the single way we measure our national economies, or the way that certainly is used in the sort of public discourse, is this weird number, GDP.
00:08:32.960So I think that we ought to know more about it.
00:08:35.800I mean, just to finish off that story, Brexit.
00:08:38.180So just before the Brexit vote, there was a guy, Anna Menon, went up from University College London.
00:08:44.680He went to Newcastle and he said, look, we cannot vote for Brexit.
00:08:58.580So this is something that's absolutely relevant to us.
00:09:01.440And just to finish, finish, finish, Nicolas Sarkozy, former French president who commissioned a whole study into how we measure our well-being and our lives.
00:09:11.200And he wrote a preface, which was extraordinarily good, actually.
00:09:14.160And he said, look, when people look at their lives as measured by experts and they're told that their lives look a certain way, but it just doesn't feel like that, then they become angry.
00:09:25.140And he said, and if there's that gap, nothing is more dangerous to democracy.
00:09:30.520And I think that's quite prescient in an age of Duterte and Trump and Brexit and all sorts of other things.
00:09:37.260I'm not saying that's the entire explanation, but I am saying that seems to touch a certain nerve of the world we're living in today.
00:09:44.680Well, let's delve into that a little bit.
00:09:46.540But actually, back to your point about the Geordie guy.
00:09:49.420I lived in Scotland just before the referendum that happened there.
00:09:55.080And one of the points that my Scottish friends were always making to me after I left in this discussion about the Scottish independence movement, they were always saying, well, the London elites are telling us that the economy is going to be better if we stay together.
00:10:08.320And one of my Scottish friends said, that's like saying that someone else should sleep with my wife because he'd be better at it.
00:10:53.060Or, you know, I mean, look, our services are about 80% of our economies, but GDP is absolutely awful at measuring services.
00:10:59.740It's very good at measuring tables and chairs and mugs and things you can drop on your foot or put in a wheelbarrow.
00:11:04.740But it's dreadful at measuring haircuts and psychoanalysis sessions and investment banking products and, you know, Boeing engine service contracts and computer contracts and all the things that are actually part of our modern life.
00:11:17.920GDP is very, very bad because it can't really figure out quality.
00:11:21.460So we're using a measure of quantity, I would argue, to measure what is increasingly a life that's defined by quality.
00:11:29.340And the other just sort of elephant in the room, sorry to use that horrible cliche, but is distribution.
00:11:36.700So when we talk about the economy is doing well, the economy is growing by 2%, that doesn't tell you anything about how that money is being distributed.
00:11:44.340So the American economy has been doing quite well with a few dips for a long, long time.
00:11:49.420But it's not doing quite well if you're a non-college graduate.
00:11:57.020And even there are some numbers that suggest that median household wages have stagnated since the 1970s.
00:12:03.680So, in fact, the economy growing is kind of bad for you because all you're doing is seeing other people doing better and you being left behind.
00:12:12.060And that creates a huge anger or certainly can create a huge anger.
00:12:16.080And there's a time when that tips from the American dream.
00:12:18.760i too can make it to no i can't this has been going on too long the system's rigged against me
00:12:25.340so you'll keep telling me that things are good and things are getting better and we're growing
00:12:29.360and we're two times richer and three times richer and four times richer than we have been
00:12:32.700well it bloody well doesn't feel like it to me um so i mean again to use another question uh to use
00:12:40.000another cliche the million dollar question is how do we redress that balance where you know it seems
00:12:45.840to be the rich are getting richer and people going hey you know what the economy is getting
00:12:50.920better then you're going yeah but my wages haven't increased sure how what do we do well there are
00:12:57.340there are two questions wrapped up in one there um you know one is how would we know so my book
00:13:03.980is principally a book about in a sense measurement that makes it sound boring but i think all these
00:13:08.760issues kind of stem stem from that so i mean my but but that is kind of the the orbit of my book
00:13:15.460There are then policy prescriptions, you know, how might you redress this once you know it's actually happened.
00:13:21.980You know, what I would say in my book is that we shouldn't make GDP, i.e. growing the entire economy, the be-all and end-all.
00:13:29.220We could look at median household income, which is something that I just mentioned.
00:13:32.880Just for anyone who's not familiar, sorry, David, for anyone who's not familiar with statistics, can you explain the difference between mean and median?
00:13:38.180OK, yeah, it's quite it's a bit tricky. So mean is you would you would just you would add everything up and divide by the number of people.
00:13:47.340So if you had. So, you know, there's an economist joke being an economist joke.
00:13:52.200Unfortunately, ladies and gentlemen, it's not very funny. Bill Gates walks into a bar.
00:13:57.680On average, everyone in the room is a billionaire. That's the mean. You didn't laugh.
00:14:02.600that's sorry that's the mean you divide uh the room of 100 people by bill gates fortune and
00:14:10.760everyone is a is a billionaire you know if you have um uh four people um and they have an average
00:14:17.660uh income of 25 that's not bad um so long as one person doesn't have 100 in which case the
00:14:25.320your other three have unfortunately starved to death and that's your mean um median is slightly
00:14:31.800different median you line everybody up which I know sounds slightly you line everybody up and
00:14:39.800you pick the middle person and so then it's not skewed by the fact that you've got Bill Gates
00:14:45.080at this end and a few Bill Gates is kind of who have distorted the average and distorted
00:14:50.200what you might think is a typical existence because the typical in a very sort of economically skewed
00:14:56.160society is likely to be worse than the average would would suggest so so that's what median is
00:15:03.160and that's why it's better than saying mean or average. So the median is like the most representative
00:15:08.680of the middle ground. Nothing's nothing's perfect but yes and of course you might have a lot of very
00:15:14.200poor people who are just kind of left out of that but yes it's the middle ground and so if you if
00:15:19.760you shifted your number and so that people stood up and didn't say I'm going to grow the economy
00:15:25.480by 3%, which Donald Trump said, but if he said,
00:15:28.060I'm going to grow median household incomes, catchy,
00:15:31.380and you can see it's going to catch on.
00:15:34.100I'm fighting a winning battle here, by 3%.
00:15:37.060Then that would skew your whole policy agenda.
00:15:41.700Now, how you would get there is to be debated, you know,
00:15:44.920redistribution, you know, subsidies, training, you know,
00:15:51.300we can discuss the details, and that's politics.
00:15:53.800Although one of the things I am arguing in my book, actually, is that numbers are politics.
00:15:57.420You know, they're not just dry, because what we choose to measure actually sets our priorities for what we then try to create.
00:16:06.120And sometimes that will be explicit, and sometimes it will be implicit.
00:16:08.860We won't even notice that we've set this agenda without really knowing it.
00:16:13.700So my starting point would be to slightly downgrade GDP.
00:16:29.000Don't take it as seriously as we do and elevate a few other numbers, numbers that might tell us about distribution, numbers that might tell us about sustainability, the wealth, what we're doing to a natural environment, what we're doing to our infrastructure.
00:20:03.360It's risen in egalitarian Scandinavia.
00:20:05.520So if you're in the top percent, college educated, do computer science or whatever, you know, you're global, you're international, you've got skills, you're doing really well now.
00:20:14.960And if you're not, you're sort of falling behind.
00:20:18.100However, there is another story and it's an important story that gets kind of lost in our debate, which is that whole other parts of the world, China being a very, you know, a prime example, are actually beginning to close that gap.
00:20:30.600So if you look at the differential between, you know, Chinese income and U.S. or British income, you know, they've been closing that gap since the 1990s and, you know, at increasing kind of speed.
00:20:43.080I used to know these numbers off by heart, but, you know, let's say in 1990, the differential was about 20.
00:22:34.700Because I think that people are often wealthy by fortune, the fortune of birth, fortune of the school they went to, fortune of their connections.
00:22:45.860They may have trampled over lots of people on their way to get wealthy.
00:22:49.000That if we just say, you know, he's 10 times wealthier than I,
00:22:54.020so he must be 10 times better, I absolutely reject that.
00:22:58.140So I don't like this idea of a meritocracy of wealth.
00:23:00.980But in fact, one of the things you talk about is that inequality is bad for society.
00:23:05.500Well, yeah, I don't talk about it that much.
00:23:06.940There are old books about this, but I absolutely think it is.
00:23:11.020I mean, look, I used to be an idealist.
00:23:13.340I'm probably less of an idealist than I used to be.
00:23:15.040happens with age doesn't it it does how old are you saying I am
00:23:19.340but you know so I think some inequality is inevitable because you know we could distribute
00:23:25.380the same amount of money to the four of us and you know probably you'd end up really wealthy and
00:23:29.600he and I'd end up on the street you'd have to sell your push you know so you know no matter
00:23:34.880how much you try you know you you know but what I am interested in is equality of opportunity
00:23:40.740Look, there are whole studies and there's a whole chapter on happiness. And happiness, I think, has been in my book, I should say. Happiness, I think, has been a little bit sort of undermined and ridiculed in a sense by this whole Bhutanese, you know, gross national happiness, where Bhutan put forward happiness instead of GDP or economic expansion.
00:24:03.100And while it may have been onto something,
00:24:04.700I think it's a sort of fairly flawed exercise.
00:24:06.660Again, we could talk about that if you'd like.
00:24:32.460But, look, so a lot of subjective well-being tests and, you know, studies would show more or less the following, that if you're very poor, you're unhappy.
00:24:45.000You know, if you can't send your kids to school, if you can't put a roof over your head, if you worry about where the next meal is coming from or what happens if you get sick, you will be unhappy.
00:24:56.780And you will tell someone on a, they call it the canteral ladder scale, you will tell someone, I'm really feeling unhappy.
00:25:04.120Now, once you begin to satisfy those, what you might call basic needs, human rights, whatever you want to call them, and you get to a certain level of wealth or income, we could argue about what that is.
00:25:16.040Let's say it's $15,000 per capita or $20,000 per capita.
00:25:19.940What the studies find is that you actually don't move much up.
00:25:24.420More money after that doesn't make you happy.
00:25:25.780More money after that doesn't make much difference.
00:25:27.820It doesn't increase your subjective well-being.
00:25:28.840It doesn't increase, yeah, let's get it right.
00:25:30.520It does not increase your subjective well-being,
00:25:32.620all this, you know, street talk, happiness.
00:25:34.620So if you've got your 15 grand a year, you're okay, right?
00:27:42.880So that's a little bit about the kind of the happiness quandary.
00:27:47.080So, and I remember watching a TED talk, I think, and reading some stuff by a Swedish researcher who was talking about the fact that when you take pretty much every measure of subjective well-being.
00:28:03.960And you plot that against income inequality within a developed country like Britain, like America, like Western.
00:28:10.820What you find is essentially every measure of ill-being goes up as inequality goes up.
00:28:16.240So people, there's more teenage pregnancy, there's more people in prison, there's more violence, there's more crime, there's more everything.
00:28:23.480There's something called, there's a book called The Spirit Level.
00:28:25.160There's been a few other books that absolutely tend to suggest this.
00:28:36.900And it's sort of, you know, you kind of hate yourself for it, but you sort of want it.
00:28:40.820And you sort of can feel this creep up on you.
00:28:44.440And that I would suggest, I mean, that's the sort of depressing bit of my book in a sense, because although I kind of say growth is a delusion and we kind of need to wake up, kind of there's something that tells me that there's something in all of us, me included, that's just not going to, that there is this competitive need to stay ahead.
00:29:01.980Because look, if you go to a beach in the Bahamas or whatever, and nobody on that beach is going to come and serve you cocktails because they're all paid twice what you get paid, you're not going to like that beach.
00:29:13.340You know, to some extent, your experiences are enjoyable because of the exclusivity of those experiences.
00:30:43.060if you want to live in an empty room and live on experiences.
00:30:46.300I mean, look, but I think despite our kind of, you know,
00:30:50.420sort of collecting society and we are sort of almost,
00:30:54.640there's certainly a sub-trend of that.
00:30:56.960If you think what people collect now, actually,
00:30:59.520I mean, it's not very healthy in some senses, but they collect experiences that they can project, you know, onto social media.
00:31:07.880That's it's kind of ethereal or they or they collect music, the experience of music, but it just has to be streamed.
00:31:15.260You don't need a record collection. So, you know, even in this uncluttered, technological, heavy, materialistic world we live in, you can kind of see something fighting to come out.
00:31:26.800and yeah I mean look I used to not carry a camera around for 20 odd years I've traveled
00:31:31.340all over the world and I remember one time I was hitching through Africa as a 19 year old
00:31:36.060and I had a sort of crappy little camera but the camera was everything to me because I wanted to
00:31:41.180capture these experiences and so you know I don't know why it's hard to analyze yourself but so I
00:31:47.180could show people impress people I didn't so I could remember I'm not quite sure but I do remember
00:31:52.400thinking like preserving this camera keeping this camera and keeping these rolls of film is like so
00:31:57.780important to me to such an extent that it could even get in the way of your experience of what
00:32:02.180you're actually experienced at the time so at that after that I took this kind of zen-like
00:32:07.300attitude really until the you know modern mobile phones of never carrying a camera so I'd go to
00:32:13.000tons of places and I'd see you know to my mind astonishing things in the natural world in the
00:32:18.360You know, in the human world, in the physical world, and I would look at them and kind of try to commit them to memory and look at them unfiltered, not through a lens.
00:32:38.140It's gone when you die or when it's stolen or when someone rams into it.
00:32:42.580You can collect memories and they're gone when you die or if you, you know, your memory begins to go and if you get Alzheimer's or whatever.
00:36:34.340Well, so breast milk contributes zero to GDP,
00:36:36.860But, you know, any dietician, nutrition will tell you that this is the best thing, you know, that a mother can do for her child.
00:36:45.320And yet, you know, in the developing world, you know, you might have ad campaigns and people trying to encourage people to go back to work, contribute to the economy, you know, and you can buy powder, you know, you can dilute it with water, you know, of questionable origin or, you know, good, bad or indifferent.
00:37:31.900they'll pay tax you know you might be able to take a bit of a backhander you know uh what sounds
00:37:37.560good to you so the fact that we kind of monetize bits of the economy and call that the economy
00:37:42.800and the other bits of the economy every bit is real um are not monetized and not counted
00:37:49.000sets up these kind of weird invisible incentives i think and that by definition we may not be aware
00:37:55.280of or not aware of but it can kind of skew um the the direction that society is going and not
00:38:01.660always for the better. And what are the other examples? Sorry, Francis, what are the examples
00:38:05.240of how this way of measuring growth affects us? Well, pollution could be another good one. So,
00:38:10.640you know, if your goal is to maximize output, then not only do we measure pollution as a kind
00:38:17.700of byproduct of whatever it is we're making. So if you take China, you know, it's been growing at
00:38:21.06010% a year for years. And a lot of that growth is absolutely real. It's been transformative.
00:38:25.580I'm not knocking growth, especially in poor countries.
00:38:30.020But part of that growth has been just awful, you know, fouling up the air, fouling up the rivers, destroying biodiversity, some of which will be irreversible.
00:38:42.760But if we try to reverse it, clean up the air, clean up the rivers, that will also contribute to GDP.
00:38:47.080So you double count stuff that is, you know, bad for us.
00:38:52.000And yet to our standard gauge of economics, standard gauge of what an economy is, you know, we don't differentiate.
00:39:02.080As long as it's bought, sold, the bought and sold, it's good no matter what it is.
00:39:06.220It could be armaments. So the more arms you produce, the more wars that go on, the more cities you destroy and have to rebuild.
00:39:13.780You know, all of that is good for the flow of income.
00:39:18.460You've destroyed wealth in the process, not to mention lives, but it's good for the economy.
00:39:25.940There must be something wrong with a measure that, you know, that puts that on a pedestal
00:39:31.580and that finds it harder to look at these, you know, what economists call externalities
00:41:34.440I mean, this is now being eroded, thank God, slightly.
00:41:38.100But, you know, especially if you have a country that was colonized by the French and a country that colonized by the British and they're next door to each other.
00:41:45.440I mean, you know, it started off with telephone systems.
00:41:48.000So you used to route the telephone call through the capital of one colonial power to the capital of the other colonial power and back down to the other colonized power.
00:41:57.020And those kind of patterns become kind of structures.
00:42:00.140And this is, I mean, and it's important because, you know, this is very damaging to the way economies, cultures, all sorts of things work because they always tend to be in reference to the former colonial power and the colonial power, A, were highly exploitative and B, weren't around for that long.
00:42:17.100They came, they grabbed, they smashed, they left. And, you know, and now countries that weren't really countries in the current form have to now get on with being nation states and, you know, maximizing potential for their own populations.
00:42:35.480And it's tricky. So it's tricky for them. And it's very tricky for me to grapple with all of this. But that's why it's a fascinating, wonderful job.
00:42:42.040Wow. So what country do you do most of your reporting? Is there ones that you particularly pay attention to?
00:42:48.420Yeah, there are some. So South Africa has been a big deal for us recently.
00:42:53.680I mean, it's the biggest or second biggest economy. It changes depending on exchange rate fluctuations.
00:42:59.300Nigeria is the other very big one. And so South Africa, you know, is a big kind of motor of the African economy.
00:43:07.800There's a lot of investment goes into South Africa. There's obviously a lot of mining.
00:43:10.920But I think even more important than all of those, really, I mean, so much was kind of, you know, the world's attention used to be on South Africa during the whole anti-apartheid stuff.
00:43:19.780You know, then you had the fall of the white government.
00:43:21.420You had, you know, the rise of the ANC, Nelson Mandela.
00:43:26.080And we know the drama and the figures involved and kind of watching South Africa now, sometimes watching it go wrong, sometimes watching it go right, you know, is just sort of fascinating in its own right.
00:43:38.520So, you know, Cyril Ramaphosa, who was a union leader and who was Mandela's choice to take over as president, but was ousted in the ANC, became a very, very wealthy businessman, then became vice president under Jacob Zuma.
00:43:53.200Jacob Zuma dragging the country down into kind of towards catastrophe, I would say.
00:43:58.100And then Ramaphosa strikes late last year, becomes the president.
00:44:01.900And I got an hour with him last week with my editor.
00:50:13.620So what you're seeing is a disenchantment with democracy in large swathes of the West.
00:50:19.480And Africa is actually going the other way.
00:50:21.160You get people doing extraordinarily moving things, you know, campaigning, lining up,
00:50:28.300walking to polling booths, voting once, voting twice, voting three times,
00:50:32.540taking pictures on their mobile phones of ballot sheets and uploading them, having a whole kind of civil society thing to make sure that the result of the election is fair.
00:50:41.320And so many people that I've heard, whether in Ghana or Nigeria or Kenya or Liberia, saying, we don't mind who wins, but we want the election to be fair.
00:50:51.060And we want the person who loses to step down, go with grace.
00:50:56.700So in the Democratic Republic of Congo, you've got Joseph Kabila, who's refusing to go.
00:51:03.160But it's happening all over the place.
00:51:04.500So there was just an election in Sierra Leone, which I don't think made headline news here, but, you know, but it made a little bit of news.
00:51:09.920You had an election in Liberia, which actually did kind of briefly make headline news.
00:51:13.980So you'd had a woman who'd been in power, Ellen Johnson Sirleaf, actually the first elected female leader in Africa,
00:51:20.700who had been in for two terms, her time was up,
00:51:25.540her party lost the election, she stepped down,
00:57:14.360So Hans Rosling, who I think is a genius, I really love Hans Rosling.
00:57:17.860He has this easy way of remembering the world's population,
00:57:21.080which is he says the pin code of the world is 1114 and so that means there's 1 billion people
00:57:27.900these are approximate numbers 1 billion people live in the americas 1 billion live in europe
00:57:31.5801 billion live in africa and 4 billion live in asia we tend to think of the world's population
00:57:36.460as exploding but this is not true because if you fast forward to 2050 the pin code of the world
00:57:42.020becomes 1125 i.e 1 billion in america in the americas because the americas has basically
00:57:48.700stopped growing. One billion in Europe, because Europe has basically stopped growing. Another
00:57:53.680billion in Asia, another, what is that, 25%, because Asia is really slowing down. And then
00:58:01.920it will sort of stop. But Africa keeps growing. So it goes to 2 billion. And then it may double
00:58:07.820again, by the end of the century to 4 billion. So he said, I think jokingly that, you know,
00:58:12.900His investment tip is real estate in Somalia because he says that the whole kind of focus of the global economy will tilt from the Pacific and the Atlantic to the Indian Ocean because then you will have 4 billion in Africa and 5 billion in Asia centered around the Indian Ocean.
00:58:38.720And that will become a kind of the whole locus of world trade and business.
00:58:45.020And, you know, this is futurology, so you can't take it too seriously.
00:58:48.920And I certainly don't advise buying beachfront territory in Mogadishu right yet.
00:58:53.500But you never know. And the locus of the world is shifting there.
00:58:58.900And I think that's something that that is important in very interesting ways, possibly in frightening ways.
00:59:06.300If, you know, if those people don't have jobs, if their economies aren't functioning, then that's going to lead to, you know, huge amounts of turmoil, which will not be confined to Africa.
00:59:18.020And if they do have jobs and they are in functioning economies, then, you know, what we have tended to see as the kind of the problem continent could become a locus of sort of, you know, opportunity and, you know, growth.