True Patriot Love - Canada Wins Big... But At What Price？

00:00:00.000 Our Prime Minister just announced this weekend $3.2 billion subsidy to buy over 2,000 empty

00:00:08.220 condos that were built by a handful of billionaire real estate developers. So yes, I think the $1

00:00:14.760 billion for the soccer, which unites an entire nation of all languages and cultures, is way

00:00:20.300 better money spent than that.

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00:00:54.020 soccer football the world cup team canada history made at bc place in vancouver with a six nil

00:01:05.720 crushing of guitar for the canadian men's national team first ever win in the world cup

00:01:10.400 with a staggering number i still can't believe this happened where they had 11.7 million people

00:01:16.920 in canada watching part of the world cup match the most world most watched world cup match in

00:01:22.600 canadian tv history to talk more about it paul micucci what a great moment for canada what a

00:01:28.680 great moment for canadian sports it made me proud yeah no jim you know what uh i'm glad you liked

00:01:35.640 it i loved you enjoyed it i know you were going back and we were texting each other and yeah mike

00:01:41.240 was going back and forth and i ended up uh watching the game yes which i usually don't watch

00:01:47.320 i'll be truthful i usually watch the highlights okay so i ended up watching the game and i watched

00:01:52.440 it at a political function interesting yeah which was interesting and no one truthfully it was on

00:01:59.480 in the bar and there were 300 people that assembled to watch the game it was actually quite nice

00:02:06.120 it was a fundraiser quite frankly the person got it into their fundraiser but you know honestly

00:02:11.160 they were just fundraising so no one when the goals would happen everyone turned around and

00:02:15.400 clap but for the most part everyone was talking um you know i was mildly interested i was more

00:02:21.080 interested in watching the people than i truthfully was watching the number of drinks sold all that

00:02:26.200 good stuff um because i was curious right you know given i'm in that industry i always when i go to

00:02:31.400 a bar or a restaurant i spend a lot of time just watching food and drinks yeah right so so stats

00:02:38.040 let's talk okay before you get the stats before you get the numbers and you try to dampen and

00:02:44.200 reign in my parade all i know is 60 000 proud canadians arm and arm yes of all every nationality

00:02:53.000 every language every culture 60 000 60 000 in bc place tears streaming down their eyes watching

00:03:00.200 canadian soccer history with that six nothing win and all the fist punch from jesse march and

00:03:05.960 and the double birds to qatar yeah for their dirty play and we move on a chance to move on to the

00:03:13.080 next round and if you think the numbers were good for now when they play switzerland on wednesday 0.53

00:03:18.360 and when they move on to the next round it's going to blow it out of the water canada has canadian

00:03:23.720 world cup soccer fever and alfonso davies is like a cage lying and ready to pounce it's going to be

00:03:29.720 a beautiful thing no no listen to me i i love that a small percentage or a

00:03:36.680 medium percentage of canadians love it right so and let's talk you know angus reed i'm gonna

00:03:42.920 before i jump into the numbers i'm gonna go through because i wanted i want to go through

00:03:46.360 it angus reed did his study and like unlike doug ford i'm not gonna slander angus reed i believe

00:03:51.800 some of their numbers well you know polls i i'm not a big pollster either but you know he said

00:03:58.520 do you think hosting the world cup matches is worth the public cost okay was that before they

00:04:04.600 beat guitar that was before guitar right okay and they found which was interesting um they did

00:04:10.840 vancouver and the gta the gta 21 of the people said uh probably or definitely okay the rest said no

00:04:21.800 okay well the rest probably are on meds or have mental health issues 79 79 percent of the rest

00:04:29.080 need therapy right when over 28 of the canadian population like me with emotion coursing in her

00:04:35.880 veins watching this no no but is the public cost worth it and they said no okay right okay so which

00:04:43.560 is interesting because we're gonna get back to that these stats because quite frankly when you

00:04:47.800 came up with the numbers that 11.7 million that's at one point one part of that match right but the

00:04:55.000 peak audience so that we came up with the average uh minute on the audience which is a one minute

00:05:00.920 audience or more yep was actually 5.3 million which is super bowl numbers yeah well yeah

00:05:08.520 6.8 million so that's pretty damn close and the peak audience was 7.3 right so now at 5.3 that

00:05:16.280 makes up for 13 of the population of canada yes right so so this poll doesn't surprise me now so

00:05:23.400 this poll kind of comes in line so there's a bunch of people saying the public cost isn't really

00:05:27.560 worth it then they go on and they delve into it they said how interested are you in watching any

00:05:33.640 of the two twenty thousand six match matches whether in person or on tv or online so in the gta

00:05:42.440 which is not a bad stat 38 of the people said probably or definitely yeah right so 38 so that

00:05:51.800 leaves 62 of the people said no who have issues okay i need help okay again and i'd like to talk

00:05:58.440 to them in vancouver 36 okay said definitely or yes it's the pot capital of canada understandable

00:06:05.080 yeah did you try to get any tickets so that was the next question yes right only 15

00:06:11.640 percent said yes in the gta and 26 percent said yes in vancouver so which makes sense because

00:06:18.520 more seats more yeah you can see honestly you could see by watching the game that there was a

00:06:24.200 lot more let's call it corporate sponsors in toronto and people you know fans with the colors

00:06:33.480 yeah and you know even you know you and i and jim or you and i and mike had a kind of a laugh

00:06:38.360 i know we were poking at you a little hard bring it bring it for the first game right it's just

00:06:42.440 this true patriot love right there i could take it me too yeah against bosnia yeah right but we

00:06:47.880 so we actually called jim and we said you know we're trying to get downtown to a meeting right

00:06:53.000 right before the game to bosnia and we had wased it from etobicoke to toronto yeah and he's like

00:06:59.000 oh it's gonna take forever look at all these people uh so then then we we let him know that

00:07:05.160 it's going to take 33 minutes right an hour before the game and then mike was actually using ai to

00:07:12.520 crowd count the crowds walking and we were calling him saying there's only 1500 people there and i

00:07:18.280 lost it because there were thousands yeah i know there were thousands there were thousands of

00:07:23.880 germans saturday going to toronto stadium to take on what was a cracker of a match against the ivory

00:07:28.760 coast and where do you see croatia they have a hundred foot flag long live croatia it's going

00:07:34.520 to be amazing now when it comes to disruption in the gta 68 of the people say it's just a disruption

00:07:43.160 69 people say in vancouver say it's a disruption so well well well let me counter that okay my

00:07:49.960 beautiful partner my longtime wife was taking an art course at the ago last week and was downtown

00:07:56.360 four straight days right and said the vibe and the crowds and the people and the families who

00:08:03.960 have descended upon downtown toronto soaking in the fan fest soaking in the world cup soaking

00:08:09.480 in the city she goes it's unlike anything she's ever witnessed oh no maybe in the suburbs maybe

00:08:14.680 in grumpy rexdale in scarborough they're still bitter about ford fest and they're still booing

00:08:19.160 him but downtown it's amazing i'm with you you know the the stats for basically the billion dollars

00:08:27.160 spent right are pretty much the same right you know about you know you only have 20 percent of

00:08:32.120 the people think that it's worth it both in vancouver and and here so you know we look at

00:08:38.040 it so a lot of people you know may be happy that it's happening not happy with what's spent

00:08:45.000 okay which we talked about because that 82 million dollars a game so like you know this is where i

00:08:49.800 came at it i'm a i'm an analytics guy of my background everything jim i'm looking at it

00:08:54.840 you know i like the pride i like the national pride i like all that good stuff it really irks

00:09:00.200 me it it does now and i've told you this it irks me that's 82 million dollars a game and we're now

00:09:07.960 for five million people so one-eighth of the population right so if if i would be fine quite

00:09:14.120 frankly if those five million people right were willing to pony up seventeen dollars right yeah

00:09:20.360 to cover that okay 82 million for that billion dollars plus pay their ticket and then pay the

00:09:26.840 money to bell who's you know i don't know what bell spent on it you can't find that official

00:09:31.960 number anywhere trust me when they have multiple panels of four and five people and all the crews

00:09:37.960 and all the production and all the sets it would be staggering 100 million 150 i don't know i mean

00:09:44.520 it might be the biggest outlay of production costs in canadian tv history that's the rumor that it's

00:09:49.880 150 million i wouldn't surprise me of course with an oligopoly in media in canada i can spend

00:09:56.440 whatever i want because you're just gonna jack cell phone rates which we did on another show so

00:10:00.920 quite frankly god they would raise i am shocked so jimmy am i am i now going to pay for that

00:10:08.120 okay paul because you're talking about not a billion dollars to watch you know the great

00:10:12.680 canadian soccer our prime minister just announced this weekend 3.2 billion dollar subsidy to buy

00:10:20.840 over 2 000 empty condos that were built by a handful of billionaire real estate developers

00:10:27.000 so yes i think the one billion for the soccer which unites an entire nation of all languages

00:10:32.600 and cultures is way better money spent than that oh yeah i don't listen uh huh that's another

00:10:39.640 that's an or another kettle of fish or you know that we can get into do i think we should be

00:10:45.160 subsidizing private developers to keep them from going bankrupt no no no we should allow

00:10:50.120 the natural process of of business to evolve well how about not building a 350 square foot

00:10:55.480 conduit a million dollars maybe that's the reason it's unsold exactly right they they were taking

00:11:01.080 leaps unfathomable leaps and you know what but no i don't believe we should bail them out but i also

00:11:07.160 believe that we shouldn't start projects at 45 million and end up at 380 million in a city

00:11:13.800 um well okay yeah i will concede the initial budget estimate by and i've known him a long

00:11:19.640 time sorry john but john tory and his staff was criminally underrated they knew there's no way

00:11:25.880 they thought they could bring the games in at that price point that's not possible but is it

00:11:30.040 even going to come in at a billion so that's my next thing oh i see in the angus reed poll there's

00:11:34.840 a high majority of people that actually believe it's not coming in at a billion they believe to

00:11:39.480 your point it's coming at more than a billion and there's all these hidden costs so at the end of

00:11:45.080 the day right you you know you're saying 11 million people watch this game at some point

00:11:50.600 yeah right and then and then what was this game so let's talk about that for a minute let's delve

00:11:56.040 into the game right guitar guitar so after playing to a 1-1 draw with bosnia herzegovina

00:12:02.920 with a win against guitar canada all but guarantees themselves moving to the next round

00:12:08.280 which has never happened in the history of men's soccer right and now because they scored six goals

00:12:13.080 they have the goal differential against switzerland all they have to do is play to a

00:12:18.460 draw with switzerland and they win group b they win their group which is incredible so the next

00:12:24.400 match knockout match for canada would be in vancouver again right against a more winnable

00:12:30.660 opponent right so now talk about what's happened to the world cup so for those of you who aren't

00:12:36.180 familiar they increased the number of teams yes they did right yeah by 50 yeah to 48 teams right

00:12:43.060 yeah so which is great that's been good for us right it's been good for fifa it's been good for

00:12:48.260 fifa but it's also it's also watered down the talent per se right so now you had the top 32

00:12:55.060 teams and now you've expanded to 48 teams so now you've increased the player pool so look at it

00:13:00.820 another 16 teams all have 20 people plus on the roster you have another 320 players across the

00:13:06.500 nation some of them some of them well i mean i'll point to saturday at toronto stadium 43 000 tens

00:13:13.860 of thousands of passionate fans of germany germany and the ivory coast and and a cracker of a mash

00:13:20.660 ended up being a real gut check for germany to beat ivory coast two to one and the matches

00:13:26.500 continue every day and i look at some of the countries involved and what it means to them

00:13:31.700 so like Norway Senegal today and what it's going to mean for Croatia against Panama and there is

00:13:38.500 approximately 100,000 Croatian Canadians in the GTA a lot of them in Streetsville Mississauga

00:13:43.780 and and I went to college with some of them and it's hard to describe what this means for those

00:13:51.380 generations of Croatian Canadians to actually see their country playing in Toronto it's it's this is

00:13:58.240 this is ranks right up there with the birth of their children that's how much it means to them

00:14:03.000 but isn't their country Canada okay yes but I'm like I'm confused Jim so now my now my 82 million

00:14:10.260 a game is going to make people happy to support their original country of origin or their or their

00:14:16.780 country they came from three generations ago I got news for you so my 82 million so now you're asking

00:14:21.480 me to fund people's excitement ask the people of boston about scotland ask the people of miami

00:14:28.080 about the scottish fans all of a sudden everyone in boston miami are of scottish heritage because

00:14:33.500 they're they actually drank bars dry they are selling more booze and spending more money on

00:14:40.480 hotels and restaurants than they ever thought possible and that's we can't discount is not just

00:14:45.800 the impact this week and the next few weeks in toronto and vancouver but those thousands of fans 0.89

00:14:51.060 from all those countries coming to those cities going you know what damn this vancouver this

00:14:55.460 toronto is nice i'm coming back and i'm going to take my family we're going to have a vacation here 0.83

00:14:59.660 but okay jim so how many people do you think are coming into the city that's an interesting

00:15:05.000 so lots of people coming to the fan fest by thousands no so there are people coming in from

00:15:10.440 so say a third of the tickets are coming from people who live here a third are coming from

00:15:15.800 people within canada who are traveling here yes and a third are coming internationally exactly

00:15:20.460 so we have 45 000 so that's 15 000 people a game international now some of them are going to go to

00:15:26.640 multiple games so yeah but for the most part 15 so now basically we're looking at we're only

00:15:31.420 looking at 13 games times 15 000 so it's not that many people you got but they're not going to lay

00:15:37.900 in the streets they need a place to sleep they have to they're not going to you know either the

00:15:42.580 gutter they're gonna have to go to a restaurant you would would you have been better off to allow

00:15:46.600 the festivals and carnivals and parades that were going to happen that go canceled i don't know if

00:15:51.480 there's that much economic uptick to it but i think it's neutral you're looking at it in angus

00:15:57.240 reed accounting number thing you have to look at the big picture america is persona non grata around

00:16:03.400 the world we have given all these people and all these countries from africa and south america and

00:16:09.560 central america and europe and asia that are coming to canada more reason to come here and

00:16:15.560 not to america because the stain of trump in the american administration is not going to be washed

00:16:20.680 away soon but realizing that you can come with open arms and cheer for whatever country you want

00:16:26.440 in canada and not only you're not going to be put down we're going to give you a high five and buy

00:16:31.240 you a beer for doing it because that's the kind of people we are yeah 150 000 or so i get it yeah

00:16:37.320 it's not but it's not a massive crowd just so we're i just want to make sure we're not saying

00:16:41.480 like you know i think what happens in the fifa hype a lot of times is we get caught up in these

00:16:46.920 these huge numbers it's attracting a moderate amount of people to come so it's an okay tourism

00:16:52.120 love but it's not it's not a huge amount of people you know our airports aren't overwhelmed

00:16:56.520 we're not seeing huge traffic jams as far as tourists coming because on a natural summer we'd

00:17:02.120 have that many they're kind of supplanting the ones that were coming so you know we're getting

00:17:06.760 some people and and quite frankly to the game like you know germany and ivory coast perspective

00:17:12.200 it's moderately busy right moderately did you see the walk-in by the german crowd they shut down

00:17:17.800 lakeshore with over 10 000 people i'm with you but 10 000 people jim but but going kilometers

00:17:24.120 spending money yeah i'm closing pounding the pints that is when's the last time you saw that many

00:17:31.800 people not that wasn't carnival or it wasn't pride parade just walking through lakeshore

00:17:37.320 that had it shut down yeah because they love germany and they want to do their support for

00:17:41.320 the right this is so this is above and beyond everything this is reviving the gta reviving

00:17:48.360 vancouver post-covid and erasing the stain of what happened people are still emerging from that and

00:17:54.680 this is going a long way this is one of the best things to happen to canada when a tourism and

00:18:00.360 patriotism standpoint in years paul in years and sometimes you got to spend money to make money

00:18:05.880 i'd rather spend money in this than buy billionaire condos to to subsidize their mistakes well yeah

00:18:12.600 well i agree with the the mistakes part i agree definitely but you know so now we beat guitar

00:18:19.560 yes right we tied bosnia yes so now we're we're switzerland yeah which is interesting because

00:18:25.080 switzerland and guitar tied yes right so it should be it should be quite frankly hopefully

00:18:31.000 uh not an easy game but uh oh the switzerland's tough this is nothing easy about it this will

00:18:37.000 this will push canada and they'll probably have to use the only reason they didn't use alfonso davies

00:18:42.600 is they're up for nothing at one point and jesse said sit down i don't want to risk you getting

00:18:46.680 hurt because they already had a player curted off with double broken leg yeah yeah i saw that that

00:18:51.880 was horrible so they're like no use of the heisman injury oh yeah yeah so so now they can use davies

00:18:58.280 against switzerland win the group and then build a momentum to the next stage this is

00:19:03.000 this is impossible stuff for canadian men's soccer this was always a reality show for canadians and

00:19:08.600 one of the reason they just had the video of little italy when italy won the world cup in 82

00:19:14.280 because all these people from all these countries around the world that came to canada couldn't

00:19:18.360 cheer for the canadian soccer team at the world cup because they were almost never there and now

00:19:22.840 are we there we're winning yeah yeah no and i'm happy we're winning listen guitar i was a little

00:19:27.720 shocked that we rolled over guitar but if you think about it jim where guitar is sitting and

00:19:32.040 everything going on in the world it's probably a major distraction for them right it doesn't help

00:19:36.120 a lot of the players right yeah quite frankly i think uh i was looking on the roster before

00:19:42.120 the game and it's uh 13 out of the 26 players are not from guitar so they just you could do that for

00:19:49.400 a lot of countries they just you know immigrate into yeah yeah play soccer and they have a huge

00:19:54.920 soccer academy now and they put a lot of money into the last world cup big you know so they're 1.00

00:20:00.040 trying and those sheiks sitting there with their robes on at the in vancouver they flew them in 1.00

00:20:05.080 that was amazing to see i felt sorry for them a little bit because you know they played so 1.00

00:20:09.000 horrifically bad but but you know there's so much going on there and i'm sure i'm sure a lot of those

00:20:13.560 players you know that are in guitar right now are trying to figure out what to do you know do they

00:20:17.480 stay there do they keep their taxes a lot of them play internationally so quite frankly they probably

00:20:22.280 don't even live full-time in guitar no they just go back and forth just like our canadian roster

00:20:26.920 but our canadian roster is more based in canada 19 of them out of 26 are actually from and born in

00:20:34.440 canada yeah and then alfanzo davies came here which is wonderful is a young boy and was raised

00:20:39.480 in edmonton yeah and still proud alberta native but think about this paul when the blue jays won

00:20:45.960 the world series in 92 93 it laid the foundation for generations of baseball players now in canada

00:20:51.880 and all of a sudden you had baseball academies and young boys and girls playing baseball remember

00:20:56.920 yeah so what's happening now in the world cup is more than just what's happening now

00:21:01.560 we saw what christine and sinclair in the canadian women's soccer team did for girls soccer in

00:21:06.680 in the country and now what it's going to do is have municipal provincial and federal government

00:21:13.640 funding for indoor soccer facilities for soccer academies it is going to explode if you think

00:21:19.960 soccer is big now in canada it's only going to get bigger yeah well i hope so quite frankly but

00:21:26.440 But the issue is, where is it going to get paid from by?

00:21:29.980 You know, when you say soccer academies,

00:21:31.820 as long as it's private sector, Jim,

00:21:33.260 I'm okay with that, quite frankly.

00:21:34.500 So I don't want Vaughn,

00:21:35.300 they have a sponsored soccer academy.

00:21:37.240 It's off the 400.

00:21:38.920 Some of the players that are playing internationally

00:21:40.860 out of our team,

00:21:41.780 it'd be great for them to come back

00:21:43.260 and reinvest in the country, right?

00:21:44.780 Because sports, you know, sports economics,

00:21:47.440 and I did the show with the professor from Concordia,

00:21:51.940 Moshe, and it was a wonderful show.

00:21:54.140 Smart man.

00:21:54.640 And I had a conversation with Albert.

00:21:55.900 and the tax transactions for sports are tough to figure out you know a lot of times players go

00:22:02.640 abroad quite frankly they're away from canada more than the 183 days of year therefore they

00:22:09.060 don't have tax residency in the country that they're originally from therefore they pay no

00:22:13.400 tax in canada they offshore their tax liabilities and therefore they don't make a ton of contribution

00:22:18.740 if they're actually playing abroad right well as nhl um oh yeah nhl teams who are in canada

00:22:25.100 trying to keep a player from either going to a tax-free state like nevada or florida how hard

00:22:29.980 it is well exactly you look at uh kachuk brady kachuk and now he's in florida yeah and you know

00:22:35.340 why he went to florida well a because his brother plays there and b because all of a sudden he's not

00:22:40.380 paying ontario taxes well his brother well i'm sure you know whether he was or not that's another

00:22:44.860 thing i have no idea but quite frankly a lot of them don't domicile here from a tax perspective

00:22:49.340 when they get here because they don't stay that's why when the season's over you notice

00:22:53.100 you notice the locker room they're on the plane almost immediately because they're counting their

00:22:56.940 number of days well their agent is for sure yeah and they're like you guys get on the plane right

00:23:02.460 so you're out here so it'd be great if these soccer academies came from these athletes who

00:23:06.860 are actually getting notoriety here and again those are the things we should be promoting so

00:23:11.420 as they come and play here and they're doing it we should be talking about them okay let's

00:23:15.500 and that was a thing jim i guess that's kind of gone away where you used to have the um uh

00:23:21.820 hockey camps and i'm trying to think of the carl brewer hockey camp howie meeker had them howie

00:23:26.780 meeker you know those are the things that i love because those are guys who are coming back and

00:23:31.420 they're reinvesting in the communities that are making them famous and you know we as canadians

00:23:36.940 are making a huge contribution and i know you say they're spending more money on other silly stuff

00:23:41.820 but a billion dollars plus plus plus to actually do all this stuff it's nice to now start to talk

00:23:47.580 about the players like okay great right we celebrate you we honor you we want you to do well

00:23:53.180 you know now reinvest the money which like if you look at guitar let's talk about guitar for a

00:23:58.860 minute right a lot of those players coming in there right they're given the tax breaks like

00:24:03.020 yeah they are given all the benefits of going there right and you're going to say well they'll

00:24:08.300 leave but you know if they come here they're raised here and then they go to play abroad they

00:24:15.500 come back here and they win games and they do great things i want them here okay i want them

00:24:21.420 doing things here right they will in due time you have to give them the patience unfortunately

00:24:26.300 we're playing professional sports at the elite level now has become a 12-month-a-year job right

00:24:31.500 so when they're done playing then they come back to edmonton and brampton and montreal and surrey bc

00:24:38.780 and set up their academy and they're like here's paul micucci former member of the national team

00:24:43.820 who was part of canada's run in 2026 all of a sudden that opens a lot of doors and carries a

00:24:48.620 lot of weight and that's when you're going to see a lot of that explosion you're going to see a lot

00:24:52.140 of sign up but as far as them running an academy in the future that's when they're done their

00:24:56.540 playing days so our nba star right from hamilton oh she'll just alexander yeah now there's an

00:25:02.860 example jim there see that's what i like i need more of that now and where i'm kind of turned off

00:25:08.380 in some sports right now is because i'm not seeing that right and that kind of you know

00:25:13.500 the billion dollars it pulls badly right we've just i just went through it it does and you know

00:25:18.780 i think that pollster even sides with the party it yeah in control right now but but you know what

00:25:24.620 it does pull really badly right so it's now nice why don't we actually start to talk to them about

00:25:30.860 opening up those schools now and doing those things and because they're making enough money

00:25:35.100 they're they're making enough money abroad that they can go back and do something for the community

00:25:38.940 so it might have cost us a billion dollars but if we're going to become a strength on the soccer

00:25:44.140 on the on the on the right the world stage which now is the time i said it the last show now's the

00:25:50.940 time it's a watered down pool we went to 48 we watered down the pool right you know you got the

00:25:57.180 the world is in turmoil so anything any soccer in the middle east right now you can only imagine

00:26:01.820 all those guys most of them from different countries they're trying to figure out their

00:26:05.740 agents are calling going should we stay here should we keep our money here do we move our

00:26:09.580 money over to europe do we move our money somewhere else what do we do the last world cup they're not

00:26:14.220 focused on is july 19th so the week of july 20th when the world cup is over perfect time for all

00:26:21.660 levels of government to say we're going to build a soccer like prime minister carney yeah with

00:26:27.500 premiers of different provinces say we're going to build a soccer academy in new brunswick in bc

00:26:33.020 in montreal blah blah blah and it's going to be thanks to this this and this yeah and and so that's

00:26:39.740 the perfect time to do it once the world cup's over strike while the iron is hot i do agree so

00:26:44.540 who's we we would be i don't want to put no more government subsidies okay wait a second i want

00:26:50.140 government out of jimmy can i tell you something yeah i guess what i want now is i want government

00:26:54.860 out of sports sure but i want them i want them you know so here's a great okay let's take the

00:26:59.900 esso for example that you can't tell me they're not making money at the gas pumps with the gas

00:27:04.780 prices and wouldn't they want to say here's the esso soccer academy good so sell that soccer

00:27:10.220 academy get them to put the first 20 million dollars into those indoor enbridge all those

00:27:14.940 companies i'm i'm all for that wouldn't they look like heroes in the community that you had to

00:27:19.900 remember i was i'm old enough to remember the days where we went around to build community centers

00:27:23.980 all across the nation through lottery funds and then they went bankrupt they tubed right we built

00:27:29.740 infrastructure you know we talk about again we're talking about guitar because of that game and we're

00:27:34.620 so excited about it now those stadiums are sitting like what do they do and it's 200 billion dollars 1.00

00:27:40.460 some crazy amount of money those sheiks were sitting there that they put into it now they're 1.00

00:27:44.700 trying to figure out what do we do with it well hey we didn't spend that kind of money in canada 1.00

00:27:50.780 we just had to help a little bit and now we have multiple facilities worthy of international soccer

00:27:56.300 in the country right so what are the games that are coming after it now how is it women's soccer

00:28:02.140 international friendly now you've proven that a country like germany and uh england and all the

00:28:09.260 big boys would come play an international friendly in canadian soil knowing that they have the

00:28:14.700 facilities they have the infrastructure and they have the passion of the fan base to come here

00:28:19.420 right so now right i love what you're saying so and bell and all these big you guys pony up

00:28:26.540 absolutely if we're giving oligopolies all around the nation then you guys pay for it

00:28:32.060 which is a great model right we should say okay fold in all you guys pay for it you guys are all

00:28:36.940 getting that you know we're limiting company naming rights and everything we're limiting

00:28:40.300 competition in the marketplace right yep we want soccer fields you guys rolling not us like i don't

00:28:47.020 want to again i this is this maybe this is the kickstart jimmy and if it's a kickstart i'm okay

00:28:51.420 with it but i think we need to say that like we just want to kickstart this we want to be a soccer

00:28:55.820 nation you guys okay but you guys but but to keep going on again like to keep doing things where

00:29:02.540 we're funding things for a quarter of the nation or an eighth of the nation i think at some point

00:29:07.980 we have to say okay time out not everyone wants that not definitely not everyone wants to make

00:29:12.460 the expenses and i think but this is where carney the great economic genius quote unquote harvard

00:29:18.380 grad hedge fund bank of england bank of canada yeah and this is where he needs to lean on the

00:29:24.220 corporate giants like hey hey look at what's going on look at the numbers look at the people

00:29:29.340 why don't you pony we'll give you a federal tax break blah blah blah but you build the structure

00:29:33.900 build that soccer academy and you have it whatever name whatever company it is i love it because

00:29:39.740 that's where that's where his expertise needs to come into play here all right but it doesn't happen

00:29:45.260 well how do you why do you how do you know so he doesn't get it done well let's check it oh say he

00:29:49.820 doesn't say it doesn't get okay right then it's over no it's not over there but we can't do this

00:29:56.300 again no like you know what i mean like we realized whether carney can get it done or not there's

00:30:01.180 going to be a premier in this country yeah that will do it on their own so a provincial run academy

00:30:07.100 with so-and-so with whether it's mccain corporation or irving in nova scotia so

00:30:11.820 taking tax funds and subsidizing another arena facility right well there would be a joint private

00:30:20.060 private public partnership right and then there's a user fee big enough to pay back in a reasonable

00:30:26.060 amount i don't want you know what i don't want another gordy howe bridge right i don't want

00:30:29.500 another go to have i think we're done i think as a nation we've got to get to the point where we're

00:30:34.620 kind of done with things that don't like whether it's don't pencil out don't ever open don't ever

00:30:40.860 open with a feasible business model don't have a user fee that's we're kind of we're we got to be

00:30:45.980 done those days jim so if if if an eighth of the population want to watch soccer it's way more than

00:30:53.020 an eight okay come on it's way more that's all i can really see but if an eighth well you look at

00:30:58.460 the polling numbers the polling numbers kind of proved out almost with the pop with the with the

00:31:02.940 attendance numbers right we're going to be close to 40 45 of the nation watching the soccer listen

00:31:09.980 it's because the tv stations picked it up because of the bell ownership they're really pumping it

00:31:16.140 hard they're pumping the gas i get it right and it looks like it is but when you actually look

00:31:20.940 at the numbers and you look at the polling on it it's it's an eighth no it's between an eighth to

00:31:26.700 a quarter 1.4 billion people billion watch the world cup final 2022 with argentina and france

00:31:34.540 the most watched sporting event in history as the deeper this goes the bigger the ratings and the

00:31:41.980 bigger piece of the canadian population pie will be tuning in right so it's not just a frivolous

00:31:47.660 thing that when they take the poll early everyone's like ever this is typical canadian we piss on

00:31:52.700 everything that we try to do it's a canadian mindset then it's a success everyone's like

00:31:58.060 i knew it would be a success what's i knew it what's the population of the world

00:32:03.820 so it's over seven billion yeah so it's exactly one seventh which is one eighth oh no no no

00:32:09.500 yeah so that's what you're talking no but you're saying the world cup finals got one seventh of

00:32:14.380 the world watch it yeah so it's one it's actually perfectly aligned with the one eighth that watch

00:32:20.620 it here the money that's all i'm saying to you it's right to the people but the money being spent

00:32:25.020 in the country is so well spent i would rather spend this kind of money on this kind of nation

00:32:30.780 building event and then paying off a bunch of billionaire real estate developers who got greedy

00:32:37.100 and had overpriced undersized condos and can't sell them i'd rather the one-eighth of the

00:32:41.820 population who love watching it pay for the whole thing so you and i are in a little different spot

00:32:46.540 here right okay fine i'm just saying if they want to watch but i guess we don't ever have nice things

00:32:50.860 in this country how do you are you really telling me that we have nice things we have a beautiful 0.63

00:32:55.980 country as is we don't need to bring world cup in so i said my hands in my pants like gal bundy

00:33:01.260 watching every other country in the world host something why can't canada host something why

00:33:05.820 can't we do something it's our turn now what about our needs we can't but you know for example if we 0.80

00:33:12.300 had a bunch of sheiks that were sitting there you know with their beautiful white rose it's called 0.99

00:33:16.860 the liberal party of canada see you no but that's us oh that's our tax money that's not that they're 1.00

00:33:21.980 using our money to pay for so basically no no they flew on their own dime they flew on the

00:33:28.060 i love that i love those guys i'm sitting there going man i wish we had a hundred of those dudes

00:33:33.340 who pony up and build sweet things in the country right yeah but we don't have that we well we have

00:33:39.420 to individually as taxpayers pony up the dollars we we go into bigger deficits we pay higher

00:33:45.260 interest rates we do all these things on these projects we do and i'm saying fine for the next

00:33:50.780 time we go to do it let's organize a little better let's be truthful the one thing in this polling

00:33:56.140 is saying people don't like that they don't get proper accounted accounting and accountability

00:34:01.260 well for the costs that are expended on these items let's get it on the table say we're going

00:34:05.180 to spend a billion five therefore everyone who wants to watch it through bell we're going to do

00:34:10.460 a deal with bell has got to pay a thousand dollars right you're up for a thousand dollars if you want

00:34:15.980 it it's a thousand dollars if you if you put your thousand dollars in by this date we can actually

00:34:20.940 we're going to put it in trust we're going to invest it and then you can watch the the cup you

00:34:24.860 can watch whatever you want you can watch come on paul be serious look at look at olivia chow the

00:34:29.420 mayor toronto they didn't sell any corporate advertising they the person she handpicked

00:34:35.020 to pay 340 000 a year didn't start selling but corporate advertising till a few months before

00:34:41.420 the first match but why would they well why would they because philadelphia started selling it

00:34:46.380 eight years ago when they knew they had a game and the cost of the city is almost nothing but

00:34:51.340 they nothing jimmy they know this they know that the safety net the social safety net is there so

00:34:57.100 it's a difference right if you know a social safety net is there and everyone's just going

00:35:01.180 to say maya copa we'll pay for it not say anything then it just keeps going on and then when it comes

00:35:05.980 time to for us to look at deficits and losses and everything then we're like i don't know how that

00:35:10.780 happened i know how that happened quite frankly because this is what we do so you tell you tell

00:35:16.620 the mayors of the respective cities whether it's vancouver or montreal or toronto whoever's hosting

00:35:22.060 we'll give you this much not a penny more the rest you have to sell and raise on your own

00:35:26.940 through capitalism through selling through marketing through hard work by this date

00:35:31.660 right by this date so don't apply to be don't apply to be in anything right now there's no

00:35:35.900 blank check afterwards that you can't get funded yeah are you are you up for that

00:35:42.460 you are i am totally up for it all right you're the ambassador now because you're in the one

00:35:47.820 you drop the ball because they didn't work hard enough selling and working and marketing this

00:35:54.220 and it's they knew because there's a lot of left-leaning socialist inspired people on the

00:36:00.060 toronto city council don't worry the province and the federal government will bail us out

00:36:05.340 right secretly you know they had those meetings don't worry they will pay for everything they'll

00:36:09.980 take care of it and they did yeah for one eighth of the population so i mean and that was a big

00:36:17.180 jump right that's a just so everyone knows that's why the only thing if we come out of this show

00:36:22.060 today and people just realize right yeah that all this money was spent to make one-eighth of

00:36:27.260 the population of canada happy i'm okay with that but did i really want to do no if you would have

00:36:33.660 asked me i would have loved to watched it in another country and not paid the not paid the

00:36:37.580 billion dollars well i i would have more than you paul to have that attitude i wait for you

00:36:41.980 to think that canada can't have thousands of people from around the world marching to toronto

00:36:47.660 stadium marching to bc place having their time of their lives and realizing they're laying the

00:36:52.700 seeds sowing the seeds of coming back year after year to this great country in these great cities

00:36:58.460 because we actually invested something and did something but but you could make that argument

00:37:03.020 on a ton of things jimmy you could you could go out and you could say give me a billion dollars

00:37:07.580 and i'm gonna have people marching on something like think about that any you could pick a hobby

00:37:14.300 you could pick another event you could spend a billion dollars and have people marching along

00:37:18.940 if you made it uh by country because where they're country of origin right what event

00:37:26.700 could you think of where people will fly from around the world darts darts no i'm not kidding

00:37:32.460 i i you know i i'd have to take i know darts is big in some european countries but you're not

00:37:38.860 getting 20 000 people come from panama or ghana or ivory coast to play darts okay how many people

00:37:47.260 how many fact check how many people are from ghana that live in canada i i don't know the number i

00:37:52.220 know i know one person she won an award at the canadian screen awards oh yeah i used to work

00:37:57.260 with her and she won a screen award for outstanding news work oh yeah 29 000 yeah yes gonna go gonna

00:38:05.900 29 000 out of 40 million jimmy so they were all there at the stadium oh they were they were so

00:38:11.820 when we we ai fact-checked the crowd jimmy there was oh ai there was 500 of them you're telling me

00:38:17.580 ai knows more than i do come on come on paul all right you know what honestly all i'm saying is

00:38:26.300 next time we do this let's actually get the accounting straight let's figure out who the

00:38:31.900 users are the sponsors are create a business model but i can't wait because i hope switzerland goes

00:38:39.260 well i hope switzerland's tired out like guitar was now switzerland doesn't have the social issues

00:38:44.380 quite frankly so hopefully whatever those guys whatever those guys were doing the night before

00:38:49.740 on guitar on the guitar team i have no idea because it really tired them out so hopefully

00:38:54.380 we see that's been done in sports before yeah hopefully we see a better game yeah quite frankly

00:38:59.740 oh you will i think switzerland's a very good side you know there's real quick there's two things at

00:39:04.700 play here there's the passion the canadian pride the spirit the coming together of all these people

00:39:10.380 of different ages and cultures and feeding off it but at the same time there's also the political

00:39:16.220 and economic reality of staging these events and canada this is a learning moment that they

00:39:21.980 can and should do better at financing it and getting more private enterprise and private

00:39:28.620 corporations to pony up the money wouldn't i mean wouldn't it make sense to have the

00:39:33.980 abc whatever like the microsoft canada fan fest we would pay for it like you know what i mean

00:39:40.140 and make the money you know what jimmy i've been i'm getting up there right so you know

00:39:44.860 and quite frankly i've been in a lot of businesses right if if anyone ever walked in the boardroom

00:39:50.220 and said to me they lost or mistakenly overran a budget by a million bucks i've never seen them

00:39:55.900 survive right right i've never seen them survive i've never seen them keep their job i've never

00:40:01.180 seen it happens in politics every day that's a million bucks right every day politics but now

00:40:06.300 we're having these conversations like oops let's learn holy cow like what what's it i i know it's a

00:40:12.940 society where everyone everyone gets a trophy everyone gets to do there's all these niceties

00:40:17.980 i get it at some point we gotta say time out jim like like i i mean you know and so you're asking

00:40:23.820 a government to run like a business when has that ever happened in this country i'm asking

00:40:28.220 the government run more business like i realize that governments can't run like a business but

00:40:33.100 they can run more business like and i don't disagree but when someone to asking someone

00:40:38.220 to account for public funds in a respectful decent way is is what governments are supposed

00:40:45.260 to tell us a low number then blow up a high number oh they come in and then and then give an oligopoly

00:40:53.660 the rights to something and then have them pay and then basically buy something and then tell us

00:40:59.500 this is great when one-eighth of the population are the only ones looking at it quite frankly

00:41:04.460 to me at some point you're like i'm getting tired and what this poll showed us it's not it's not

00:41:10.220 something that the world isn't seeing pull them now pull them now after the game i want to see

00:41:15.340 angus reed get off their arse okay and pull them now all right challenged by let's go jim lang pull

00:41:20.700 them now pull them now and see now okay if they do which i hope they do yeah and it doesn't change 0.99

00:41:28.460 are you going to change your attitude probably not no i can tell you i probably died but is it

00:41:33.820 what's that the definition of it's you're a sports fan right yeah it's sports i'm not normal look at

00:41:38.860 me i'm not horrible but that's sports insanity it is yeah that's something i have a sickness i admit

00:41:43.900 it yeah i fully admit it i do no no the fact that you love it so much actually we enjoy it

00:41:51.420 yeah join around the studios we have fun with it we tease you about it but you know that's a

00:41:56.700 limited group yeah that's all i'm saying that's a little group so the rest of us quite frankly and i

00:42:01.900 think uh what i think the damage this does in all seriousness the damage this does is it disassociates

00:42:08.700 the sports from the rest of the podcast so what as i go and i you know the other days i was telling

00:42:14.140 the story at a lunch and i was saying you know when i was a kid i used to see the hockey players

00:42:20.700 all around town and i used to get to talk to them you know dickie duff used to come by my rink when

00:42:26.220 i lived downtown as a kid yeah and he used to tip pucks into the net half in the bag on sunday

00:42:31.180 mornings and home from drinking all night right yeah yeah yeah and i used to you know and i love

00:42:35.900 that guy i honestly he's the one one of the you know and i'm sure he had all kinds of issues

00:42:41.100 whatever but a nice man but a terrific man and he treated all the kids like gold and he'd signed

00:42:46.780 pucks and he'd hang out there yeah i'm sure he was cold you know who's a nice man modern athlete

00:42:51.580 max dolmy type one diabetic there we go spends countless hours in his free time helping families

00:42:58.300 because he was diagnosed at 12 with families with a child with juvenile diabetes there you go does

00:43:04.140 it all the time there are good and everywhere i know but i i'm sure there's even good at true

00:43:08.780 patriot love media i just have a fountain yet oh oh out out but but the issue the issue is

00:43:17.100 the more we do things like this and overshoot the target so high the more we disassociate a bunch

00:43:22.380 so the hardcore fan becomes those one eight okay you know the one they two people because then you

00:43:27.260 know and then you end up then you end up with situations where you have stadiums full of

00:43:31.260 corporate sponsorships no one's really associating with the team you're not geared to win you're not

00:43:36.620 meeting the players around you got all these things happening and it disassociates so the

00:43:40.860 one eighth really it will never change the one eighth is always going to be a hardcore sports

00:43:45.340 fan but the problem is the more you do this stuff you're moving all these people away from it you're

00:43:50.140 repelling them right because they're like ah would i spend a billion dollars you know and they watch

00:43:56.060 a game or two they leave after they think oh that was all right but i don't know if i would have

00:43:59.900 and then you're running into these situations jimmy where i think you're hurting the sport

00:44:05.020 no no no no no no no no no time out on the play they're gonna win they're gonna go to the next

00:44:11.740 round they're gonna be this is impossible they're going past the group stage and you see the fervor

00:44:17.340 the fever the passion coast to coast it's newfoundland fishermen with cods in their way

00:44:22.380 their chest waders dancing around the condition they're going to the next round yeah in this cup

00:44:28.220 yes right which has an extended number of teams we talked about which has increased the number

00:44:32.700 of teams by 50 yeah so they're you know it's maybe not the same pool they would have played

00:44:38.220 in the last one right quite frankly they have the ability the cups expanded which is great it's got

00:44:44.060 a new talent pool level which maybe the bar is a little lower and quite frankly they're moving

00:44:49.180 through it which is great i'm all for it that's the world quite frankly and the fact that we've

00:44:53.660 increased the number of teams number of players and they're moving cool right i think we have to

00:44:58.540 level set a little right like we can't say you know it's a changed environment and they're doing

00:45:04.060 great but you know what changed so many people from ivory coast yeah in ghana in croatia in

00:45:11.020 panama how many hold on how many people from the ivory coast live in canada it's got to be millions

00:45:16.380 and it but it's awesome it's it that makes canada a better place and it it opens up and

00:45:22.540 that we're learning from them they're learning from us and it's a good thing yeah that seems low

00:45:29.500 i thought it was in the millions okay 19 000 okay all right no no i'm with you listen i think again

00:45:37.660 where we're at we just have to look at it we have to say let's not do this again if we're going to

00:45:41.980 do this again let's do it in a more rash let's be more rational about what we're doing and let's

00:45:47.020 more eyes wide open okay have it funded right but paul realize that it is an eighth of the

00:45:53.260 population that are interested in this and figure out the economics i could make an argument for

00:45:58.620 that for every federal government procurement program right everything for everything you could

00:46:05.020 sure you could there's how many have ever come on time or on budget never okay building a bridge

00:46:13.100 buying equipment whatever that's just the federal government always spends more than they say yes

00:46:19.420 but listen for infrastructure for like for housing related things anything to do with

00:46:26.140 infrastructure i'm okay defense infrastructure migration all those things i get it right

00:46:31.900 but when it comes to leisure activities sports all those good stuff i think we need to be uh

00:46:37.980 more rational now it's a we've changed we don't we don't have we don't have 100 cheeks sitting

00:46:44.220 in the stadium willing to fork out 200 billion dollars to see a team win no but we have some

00:46:49.580 major corporations with deep pockets who could pony up you know i agree with you you know the

00:46:55.020 article i think and i'm trying to remember who did it was in one of the major newspapers and

00:46:59.740 i'll we'll put it in the things bread or soccer right i think we have to no but i think it is you

00:47:06.860 know what we have to keep that in mind right we have a bunch of people this is why we never had

00:47:12.220 a summer olympics here because we had a couple protesters going and we were this close to getting

00:47:18.460 a summer olympics and we wonder why we never get good things in canada it's that kind of attitude

00:47:23.740 we need a more of a can-do attitude that's one thing that we have to concede to the americans 0.69

00:47:29.500 that they're like damn the torpedoes we're gonna do this and we're gonna make it work and i wish

00:47:34.540 canada did more of that sometimes and show it cost a few more dollars one thing this government's not 0.97

00:47:39.500 shy about is spending money so why not i gotta tell you as a uh let's do it as a benefit to the

00:47:46.540 community if we can get our productivity per capita up from the lowest in the developed world

00:47:53.900 into the middle where the americans are right now yeah i think we should give it to people i

00:47:58.380 honestly i think we should be having events like the olympics i think everything yes we got to get

00:48:02.860 there yeah we got to get there because then then what will happen our wages will go up our costs

00:48:08.220 our quality of living will go up then we're there doing things that we subsidize okay where we are

00:48:15.020 right now but you're looking at it from a dollars and cents accountant standpoint you have to look

00:48:19.900 as a visionary big picture paul and the big picture is is we're opening the eyes to hundreds

00:48:27.340 of millions of people around the world think of the tv ratings in all these other countries who

00:48:32.220 are checking out these world cup matches checking out the cities checking out the country checking

00:48:36.460 i'll go on you know what it's time to start thinking seriously about canada coming there

00:48:41.580 doing business there traveling there this is part and parcel to the grand vision to build canada

00:48:47.580 better now i do agree with you i think listen one of the things i think we're doing really well

00:48:52.300 on this cup is we're actually televising it really well so the television quality oh right we make it

00:48:58.300 look like there's a zillion people there we make it look like the you know it's packed we make it

00:49:05.900 look at the numbers it isn't but the stadiums were packed paul they do a great job of showing that

00:49:11.100 and i think part of that is we do have really high quality production people in canada we've

00:49:15.980 done a great cup listen luke wildman of tsn called one of the best soccer matches i've ever witnessed

00:49:21.900 in that win over qatar luke wildman is an absolute stud of a soccer broadcaster luke you're the man

00:49:26.620 exactly now listen we are good at uh production quality for film and video we subsidize it we got

00:49:34.300 behind it we built it up as a canadians the government got into it so god bless them we're

00:49:39.820 doing a good job on that yeah again let's bring private industry into these things yeah well let's

00:49:45.340 get kind of thought of that eight years ago when they found out they were going to have the games

00:49:48.620 but it didn't dawn on them till eight weeks before the start so i mean all right switzerland canada

00:49:55.180 wednesday yeah what are you calling i i know that everyone's saying oh they can get a draw i'm

00:50:00.460 calling a canada win me too i'm calling a canada win and i'll be fascinated to see who they play

00:50:05.340 the next round and if they win they get a more favorable match for the next round and to think

00:50:10.860 they if they win that and could go on to the round past that it's it's like the canadian

00:50:16.140 lottery this is a heady days for young jimmy lang i i love it i enjoyed it thanks paul

00:50:25.180 Thank you.

True Patriot Love - June 24, 2026

Canada Wins Big... But At What Price？

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