True Patriot Love - From Rooftop Parties to Global Empire ft. Junior Jones

00:00:00.000 Good day. You are tuned in to The Jay Martin Show. I am here on True Patriot Love, tplmedia.com.

00:00:10.500 For those listening, make sure you tell your friends to log on and check out all of the shows

00:00:14.620 here. We take care of everything you want to know about the news. And today I am exercising my

00:00:19.980 happiness, but not usual. I got a special guest that's with us today. This individual, I really

00:00:26.140 love his work. But before I tell you about him, he's sitting there all stealth. He doesn't really

00:00:30.160 get in front of the camera often. And I was able to get him out on this wonderful Thursday. I'm

00:00:35.140 very happy to have him, Mr. Junior Jones. Say hello to the peeps. Hello, peeps. How you doing?

00:00:40.020 Now, Junior Jones is a matter of few words. People are going to be like, how did you get him on? He

00:00:43.660 doesn't really talk as much. But you would be so surprised with the biggest events that he's

00:00:47.600 associated with. Now, he came on the scene. A lot of people heard about this barbecue or this party

00:00:53.140 people were having on a rooftop in the summertime and i get a call from someone going hey there's

00:00:57.220 this junior jones party i'm like well who's this junior jones and what's this party about

00:01:01.700 and then i go there and all the top people in mississauga are there the music is happening

00:01:06.340 and i just watched you grow grow grow tell me now out of this you developed the junior jones group

00:01:12.740 tell me a little bit about what that is what it represented and how it grew to its to its existence

00:01:17.860 first again thanks for having me it's always a pleasure yes uh always a great energy yeah when

00:01:23.060 we get together so this is uh it's an honor to be here today yes um yeah the junior jones group i'm

00:01:28.660 the founder of uh that business um we are an entertainment lifestyle and hospitality

00:01:35.620 company we deliver um experiences unforgettable experiences for the masses for the community yes

00:01:44.420 we're involved in content creation yes you know we turned that into aspirational storytelling

00:01:49.780 perfect um you know we're involved in talent programming and so on so yes like you said it

00:01:54.020 started off from a party and it's grown into like a great ledged business i'd say you call yourself

00:02:01.860 a social architect and i was like who is a social architect but when you think about it you

00:02:08.420 architecturally build a social experience like you described where did that come along well that name

00:02:13.860 was actually given to me okay i heard i was like yeah that's dope that's dope that's what we're

00:02:18.100 doing you know do you remember who gave it to you i really don't it was good you just think it was

00:02:22.340 a great idea step on who gave it to you move to the top that's what it does to be a leader i think

00:02:28.180 it was uh for like a magazine publication they they termed it social architect and i said yeah i like

00:02:34.180 that that's so so uh basically yeah that's what it is you know we're we're designing a social

00:02:40.020 experience yes uh for people from concept to the planning to the execution right you know it's like

00:02:47.460 it's uh it's like almost like a blueprint that we follow yeah every time and and saying about the

00:02:52.900 blueprint you said it it started as a party and developed into the business so when at that time

00:02:58.820 did you realize that you wanted to become and bring the entrepreneurial sense to this opportunity

00:03:04.340 right um when when i noticed the the level of consistency right right and that it is

00:03:11.700 something profitable yes um then i realized okay this this is a real business now yes and

00:03:17.780 i need to take it serious more effort and time into it and dedication uh and grow it and scale

00:03:23.620 it and that's exactly what we did scale it and grow it is is something we talk about with little

00:03:29.220 businesses you've taken the the likes of this business to north america europe if anyone follows

00:03:35.780 the junior jones page you'd swear he's he's tapped into the lifestyle of the rich and famous yeah and

00:03:42.260 as it's evolved and grown from a party into the business uh tell me some of the experiences that

00:03:47.460 you've received worldwide outside of the gta of toronto or canada that you've received that you

00:03:53.060 didn't expect or expect happens to how people socialize in other parts of the world yeah yeah

00:03:58.980 Yeah. I mean, I have had the I've been fortunate enough to travel quite a bit around the world and through those experiences.

00:04:06.400 Yeah. Like you said, you do see different experience, different cultures, the way people move to different sounds and beats, the different depths of music.

00:04:15.760 Right. And I sort of absorb all of that, you know, when I'm anywhere in the world and see how I can present it here in Toronto.

00:04:25.000 Actually, the way the promotion started was out of Miami.

00:04:29.600 I used to travel to Miami quite a bit back in the day.

00:04:34.140 South Beach, you know, parties.

00:04:36.520 We've had those South Beach runs.

00:04:37.660 We've heard about what happens down there.

00:04:39.700 That's right.

00:04:40.460 So that's where I got a lot of inspiration.

00:04:44.660 And that's why, if you remember, one of the events is called Collins Ave.

00:04:48.600 Yes.

00:04:49.160 Which everyone knows is a famous street in Miami.

00:04:52.540 Right.

00:04:52.820 used to go to club uh live right which is one of the biggest clubs in the world the live on sunday

00:04:59.380 uh party um king of diamonds if anyone knows what that is yes they do had a lot of fun over there

00:05:05.540 yes um and you know when i was going to those events uh i felt like there was a void here

00:05:11.140 right home right and that we can bring that kind of vibe uh to our city and so when i started um

00:05:17.780 it was actually called miami boy lifestyle okay with a partner of mine who lived in miami oh he

00:05:22.740 has done it teamed up yeah and then what we found was that um he was very busy in other endeavors

00:05:30.820 such as technology and whatnot and i was very focused on the promotions and plus i lived here

00:05:36.500 in toronto right so then it slowly transitioned into just junior jones right right uh and that's

00:05:43.540 when it became officially the junior jones group however yes before the promotions junior jones

00:05:49.460 group was a um a sponsorship sales company okay and which started way back in 2007 okay um and

00:05:58.740 what we would do is partner with event organizers right you know if you're doing like a a conference

00:06:03.860 a worthy cause event or a fashion show yeah uh award show if you remember the stylist

00:06:09.300 DJ Awards that was one of the event organizers we partnered with and we would help them you know

00:06:15.680 they brought on a lot of their own sponsors but we would assist them right and bringing on

00:06:19.400 additional sponsors and that kind of thing yeah um so over the years um when I started traveling a

00:06:25.540 lot to these different places like Miami and um transitioned into the promo right um and stopped

00:06:33.340 doing the sponsorship sales and it became an entertain pivoted into this entertainment uh brand

00:06:38.840 More than entertainment, Brian.

00:06:41.540 There's so much I have with that.

00:06:43.020 First of all, I'm going to deal with what the political situation is

00:06:45.340 that's happening in the States right now.

00:06:46.720 We all know their new government or their new world leader

00:06:49.880 brings the relationships of what we have between Canada and the States.

00:06:53.960 I'd say it's a little tattered right now.

00:06:56.760 So when you come up with creative ideas

00:06:58.660 that kind of come indicative of what happens on Colin Zav,

00:07:02.180 do you feel that you've had any pushback politically

00:07:04.420 from some people that are taking a stance

00:07:06.220 in regards to what they do in the States

00:07:08.160 as opposed to what they do here?

00:07:09.200 No, no, no.

00:07:09.840 No.

00:07:10.100 It doesn't, no.

00:07:10.860 In that party life, it's just simply,

00:07:12.920 we just want to have a good time.

00:07:14.060 That's right.

00:07:14.440 Which is great to overlook.

00:07:16.300 The second part that you brought up

00:07:17.740 is your alignment with some of these groups,

00:07:20.600 the Stylist Awards.

00:07:21.760 But it got to grow into bigger places.

00:07:24.420 According to what I've dug up about you,

00:07:26.960 kind of Googled you a bit,

00:07:28.280 you've had associations with the NFL,

00:07:30.240 FIFA, NBA, World Cup.

00:07:32.920 These are the relationships that you've developed.

00:07:35.040 How did you get into the room 0.68

00:07:36.360 to be able to sit amongst some of these big wigs to show that consistency to your brand yeah so

00:07:41.800 that all those um references you made uh to the nba nfl nhl uh those sports leagues um that was

00:07:49.040 a previous uh life uh where i was a sales director for a content digital content uh distribution

00:07:57.020 company and we were uh responsible for live streaming all the sports perfect so on your

00:08:04.140 mobile devices and so on. We were the first company to do that. So I got a lot, of course,

00:08:10.820 a lot of experience from dealing with those people, traveling to places like the UK and

00:08:17.020 having presentations in front of Manchester United, for example, in a room full of their

00:08:22.640 executives and presenting this kind of technology. So all those skills that I've been able to

00:08:28.760 attain from the travels and because being in those businesses has helped me for sure.

00:08:33.800 Oh, big time. Big time. And that's what I'm trying to say. If a guy sits in a room

00:08:37.860 with a group of Man U executives, it shows you that you're not scared to be around great people

00:08:45.200 or popular people, which leads me to my next question. I'd be walking around. If you follow

00:08:51.420 junior jones's page you see him there with uh big rock rick ross uh another one you get all of these

00:08:59.200 celebrities that are around you they're like hi junior i'm like i haven't seen this in years how

00:09:03.920 did you become so acquainted with some of the the uh french montana all these guys that are big rap

00:09:10.280 stars all know who junior jones is how did how did this happen like dude i'm i'm comedy i'm funny

00:09:15.840 people know me but cats don't know me how they know you and it just uh i don't know i just you

00:09:21.500 know being in the right rooms right often enough right um you know they become you become uh

00:09:27.680 familiar you know they recognize you and and that's all it was really um going to these parties

00:09:33.340 again miami seems to be like the hub yes for the playground for for a lot of these uh rap stars

00:09:39.240 and so when they see you there in miami and then they see you in new york and then they see you

00:09:44.000 in Atlanta, Los Angeles, okay, that guy, you know, that guy, I recognize that guy.

00:09:49.500 Right. He's been there. So then they feel comfortable around you. You're not trying

00:09:53.420 to get anything from him. That's right. That's right. It's good. So in developing this,

00:09:57.940 this relationship and this brand, uh, in the junior group, Jordan's group, uh, tell me some

00:10:03.560 of the things that you had to overcome though, because you came from the business acronym that

00:10:07.680 you were in, it helped to prepare you, but how did you overcome some of the hurdles that a lot

00:10:12.820 of canadian promoters go through yeah and you make look simple well um one issue one thing that i have

00:10:19.720 is that i i cater to a large um group of people okay like um young and old right a lot of i find

00:10:28.200 a lot of uh promoters have a lane right might be a young crowd or an older crowd yeah i think uh

00:10:35.060 i've i've been catering to everyone and that could be a challenge sometimes because they have

00:10:39.200 different preferences, expectations when it comes to music, dress code, all kinds of different

00:10:47.980 things. So somehow, some way, we've been able to still cater to that wide spectrum of people

00:10:56.160 by being versatile, by being diverse in our delivery and our marketing and that kind of

00:11:03.740 Well, I see you do it. And I'm going to bring this up. Get this. You go to a Junior Jones party and those who know about it, they experience it and they hear about it. Everyone in the city hears about it. I'm going to give you my experience. So I walk in to one of the big clubs we have in the city, Toronto Rebel, and where there is a dance floor, there is a littler dance floor because Junior has like 82 booths on the floor and everyone is in there.

00:11:31.440 And I can't help but notice, even though you say you have different walks of life, I was beside this booth with my friend and there were some guys in the booth, guys that I would never see on a daily basis.

00:11:42.400 They're not my friends per se, but they're just different.

00:11:45.560 So I know you do cater to a wide crowd and audience.

00:11:49.560 This guy had a shirt that said the anti-social club.

00:11:52.660 And I'm like, so fitting.

00:11:54.700 You're in your own booth and you have your own area.

00:11:57.340 Was that designed?

00:11:58.900 How does the booth element come in?

00:12:00.620 is it from derived from Miami and all boots or we party with us because Toronto is so inclusive

00:12:05.980 how did you manage to put everything together but keep them yet separated yeah that's a great

00:12:11.100 question I mean there was an era where I think the booth culture was emerging okay and it was

00:12:18.400 around the time when Junior Jones group was emerging too so that I think just aligned

00:12:23.760 naturally right um and then i think um when people are like been clubbing for a long time

00:12:30.080 right they're older they have more disposable income right uh you know they think they're you

00:12:36.360 know they got it like that and all that yeah you know got mortgages now they want their own space 0.97

00:12:41.260 and they want to party with their friends you know uh the women you know when they're coming 0.95

00:12:46.300 to these events all dressed up and they're wearing heels you know they just want to have a place 0.99

00:12:50.640 where they could sit down.

00:12:52.340 So I think that was really what drove it.

00:12:56.300 But then, you know, you do have people

00:12:57.800 who don't like it as well.

00:13:00.140 So that's why we do still have spaces,

00:13:02.160 you know, a dance floor.

00:13:03.220 Correct.

00:13:03.580 Might be smaller.

00:13:04.460 It might be a little smaller,

00:13:05.540 but they still have it.

00:13:05.960 Like really, really small.

00:13:06.900 But, you know, we still have, you know,

00:13:09.380 a dance floor for the people

00:13:10.480 who do not want to participate

00:13:12.100 in the whole booth thing.

00:13:14.160 In that regard, I've seen situations

00:13:16.640 where they walk into a Junior Joan event,

00:13:19.500 and I'm not going to say party.

00:13:20.500 I'm going to say event, because you definitely do put on event experiences.

00:13:25.000 And they say, you know, there's so much people here.

00:13:28.000 There's so much people here.

00:13:29.260 They use it as a reunion.

00:13:30.780 I haven't seen you since the last Junior Jones event.

00:13:33.660 And they all come out to the event.

00:13:35.360 And I'm like, how does this guy have the formula that gets all of these different walks of life into a building?

00:13:42.960 Everyone's tried it, me included.

00:13:44.640 I'm a promoter.

00:13:45.580 I've been trying to get everybody.

00:13:47.440 But it's been difficult.

00:13:48.960 Like, how do you have a niche, if I may ask your formula, maybe you don't want to give out the caramel secret.

00:13:55.760 Aging us people, caramel used to have a secret to get caramel into the chocolate.

00:13:59.100 Or even described as Colonel Sanders, 14 secret herbs and spices.

00:14:03.360 What is the formula that gets Junior Jones to bring all of these people in the thousands, walks of life, old and young, to your event?

00:14:11.160 There is a secret which I won't discuss today.

00:14:14.740 What?

00:14:17.300 You'll keep your little bits on it.

00:14:18.840 go back is that we we do cater to everyone right you know uh and that comes in with the marketing

00:14:27.080 yeah that with the visuals that we present um like you know we've been around a long time correct

00:14:35.080 keep close relationships with people yeah uh in within our circle circle demographic whatever but

00:14:41.320 we're very much in tune with what's happening with the younger generation uh and that's through the

00:14:47.800 music the djs uh that will select right you know uh so they have their own sort of following uh

00:14:55.720 they're playing the right songs we're playing the right songs when we're marketing uh the party

00:15:00.600 online on instagram or wherever yes um and people are talking and there's word of mouth and there's

00:15:06.840 a lot of anticipation i think that part that's part of it the anticipation correct leading up

00:15:12.280 which we would do like which which which we would um strategically do earlier on right space out the

00:15:19.080 events right can't wait till the next one you know right when's the next one correct yes stay quiet

00:15:24.520 yes you know and then it takes a lot the next one is here yeah so those were some of the things that

00:15:29.800 we did um to to build momentum and get the those large crowds i love it uh i i'm gonna say this

00:15:37.800 two things number one if anyone has ever been a friend of junior jones i notice there'll be a

00:15:44.120 night where a lot of people throw parties on the same night i don't get it why they think we can

00:15:50.040 all go and be in three places at once but you have the tendency to be able to stop at all of these

00:15:56.680 places tell me how that has helped your brand or brought forth a commitment to the junior jones

00:16:03.320 group to be a part and support them like how you've supported them yeah yeah i mean i think

00:16:07.880 we're all uh you know entrepreneurs uh we all have dreams well we all want to be successful

00:16:13.720 yeah so i like to just naturally uh support everyone else doing what we're doing

00:16:18.640 uh be part of that uh sort of community right of promoters or event producers i should say okay

00:16:26.340 and just show like genuine support uh and also it's like a way to just keep your finger on the

00:16:32.940 pulse of what's happening exactly see what people like what they're doing what's going on what music's

00:16:37.860 playing uh and all of that i got about two more for you if you don't mind if your time permits

00:16:42.780 yeah uh the first one is my experience i'm sitting down on december morning and i hear my phone

00:16:49.300 ringing what's people doing and they're like we're going to a junior jones party i think it was an

00:16:53.240 all black yeah and i looked outside my window and i have never seen winds blowing snow flying

00:17:00.520 And I said to myself, my friend, I love you, but I cannot risk coming out in these weather conditions.

00:17:07.900 We're in Canada.

00:17:08.720 We should be used to the weather conditions.

00:17:10.180 And I feared that this would have single-handedly destroyed your event.

00:17:15.740 And then I wake up the next morning and I see video, like you describe, pictures of thousands of people.

00:17:24.280 Explanation, please.

00:17:25.360 Junior Jones, explanation.

00:17:27.620 How do we know they're coming to you in any weather?

00:17:30.520 Yeah, that one was really interesting. It was amazing. That day, the mayor, John Torrey, went on City TV and said, if you don't have to go anywhere today, stay home.

00:17:44.240 I said, oh my God, you know, yeah, yeah.

00:17:46.780 One single shot.

00:17:47.620 But that party, that event had so much anticipation.

00:17:53.640 And because it was an event where you had to dress up,

00:17:56.260 people already bought their outfits, made preparations, got babysitters,

00:18:00.820 did whatever they traveled from wherever they may have been coming from,

00:18:04.000 New York or Buffalo or whatever, Montreal.

00:18:06.800 And they were determined to go.

00:18:08.860 Nothing was going to stop them, right?

00:18:11.020 So I woke up that morning and I peeked out the window.

00:18:15.480 You were a little disheveled.

00:18:16.520 Because, of course, we had the day before.

00:18:18.420 They're saying tomorrow is a snow star.

00:18:20.640 Right.

00:18:20.860 But I knew, right?

00:18:22.200 And I was like, hopefully it won't be so bad.

00:18:24.140 But when I woke up and I looked out that window, it was extremely bad.

00:18:27.240 Yeah, but your DJ showed up.

00:18:28.500 Yeah, everyone.

00:18:29.440 Yeah, so I wrote, I put together like a message to post on Instagram.

00:18:34.040 That we're going.

00:18:34.740 First thing I did was I called the venue and I said, hey, what do you guys think?

00:18:38.480 Should we do this or not?

00:18:40.280 I said, what are you talking about, Junior?

00:18:41.680 We're already here.

00:18:42.360 We're ready to go.

00:18:43.200 Yes.

00:18:43.660 And I said, okay, cool.

00:18:44.620 uh so i wrote out a little note yes to send out and like a psa and say hey look we're still

00:18:51.800 safety is the number one of course concern of course um you know if you can take another form

00:18:57.320 of transportation down here like uber or lyft or whatever do that carpool drive slow yeah you know

00:19:04.880 uh there's going to be a co-check yes you could put your rain your your snow boots in there yeah

00:19:10.260 your umbrellas whatever but the party is on you know and like you said uh it was an amazing

00:19:18.020 turnout great party i wish i was there that was yeah it was it was uh it was epic well looking

00:19:23.340 ahead uh how do you see the future of entertainment on a whole it's changing uh experiment especially

00:19:30.040 with your marketing and evolving and where do you see the plans for junior jones entertainment to

00:19:36.200 take it because you've taken it to the highest of what most people dub you the number one promoter

00:19:41.560 event coordinator in the city uh how do you take it to another level yeah um i think luckily uh

00:19:48.240 entertainment is something that uh i think people always want yes it's an escape from uh the day to

00:19:53.860 day uh of work and everything else um whether it's comedy yeah uh a great show uh by the way the

00:20:01.520 the other day, you, John Paul and Mark Trinidad

00:20:06.220 and the whole team, it was an amazing show.

00:20:09.200 Thanks for the VIP treatment.

00:20:10.740 Of course, well VIP.

00:20:11.580 We were a little nervous though.

00:20:12.840 Were you about we're gonna crack on you?

00:20:14.280 Yeah, we were sitting at the front and we were like, 1.00

00:20:15.680 oh shit. 0.99

00:20:17.580 No, we're not gonna break on you. 1.00

00:20:19.100 If anyone picks it, it would be me starting it

00:20:21.140 and I know you're there, my special guest,

00:20:24.720 so thank you for coming out and supporting.

00:20:26.200 See, he continues to support,

00:20:27.800 that's why I continue to support you.

00:20:29.180 So the future of Junior Jones,

00:20:31.880 there's some, obviously, there's always coming up.

00:20:33.840 What's next for you?

00:20:34.400 Yeah, so what I was saying is entertainment

00:20:36.060 is something that people always want.

00:20:38.840 So that's a good thing, a good place to be.

00:20:41.040 So yeah, we just want to keep growing and scaling,

00:20:44.380 refining these events,

00:20:47.160 trying to find new ways to make them,

00:20:49.720 the experiences even better and enhance them.

00:20:52.380 But as far as where we're going next,

00:20:54.660 you know, we want to do more large-scale projects.

00:20:58.820 Yes.

00:20:59.820 Good.

00:21:00.820 With big brands.

00:21:01.820 Yep.

00:21:02.820 Big entities.

00:21:03.820 Globally.

00:21:04.820 Yes.

00:21:05.820 You know, I want to take this thing all over the world.

00:21:07.700 We've done some things internationally and we want to continue doing that.

00:21:11.820 Well, I thank you so much, man.

00:21:13.820 Yeah.

00:21:14.820 This is Junior Jones from the Junior Jones Group.

00:21:16.820 A wonderful guest here on TPL.

00:21:18.820 Yours truly, Jay Martin, all jokes of size.

00:21:20.820 And thank you for coming.

00:21:21.820 Thank you.

00:21:22.820 Just keep it locked right here.

00:21:24.820 We got more guests to come.

00:21:28.820 You

True Patriot Love - April 18, 2026

From Rooftop Parties to Global Empire ft. Junior Jones

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