True Patriot Love - Rural Canada： Immigration & the Future of Agriculture ft. Eden Morchaev

00:00:00.160 you have 100 000 refugees or 100 000 immigrants applying we can select who we want and we can

00:00:05.280 select do we want sales people do we want um warehouse managers do we want farmland people

00:00:12.000 do we want technicians we should be able to get the technicians and we should be able to set them

00:00:16.080 up in a proper way and and especially in rural canada western canada and put them on that career

00:00:21.440 path but they're not today on true patriot love i'm lucky to have edin mordecaev and we're going

00:00:32.000 to talk about canadian rural west and the economy and employment welcome thank you hey to be here

00:00:39.520 so interesting background i was talking to mike and he said i needed to talk to you because mike

00:00:44.480 just came back from the west coast of canada and he had crazy stories about what's happening in the

00:00:51.200 agri-world what's happening across western canada as far as employment so you're in that space yeah

00:00:57.600 so take us through give me a feel for what you're working with right now and some of the challenges

00:01:02.160 you're seeing yeah my as i mentioned before you know my background is in and global trade

00:01:07.280 compliance my title before was trade management executive so everything related to exactly what

00:01:12.720 we're talking about i currently lead a recruitment agency and recruitment in logistics hiring across

00:01:17.920 canada so everything from warehouse workers all the way up to operation managers directors and vps

00:01:24.160 everything related to logistics supply chain um so pretty much right up this alley yeah so what

00:01:30.960 you know people come to you i need i need someone from a logistics specialist on the west coast to

00:01:37.680 help me with my farming business with my rural cannabis who are they looking for right now so

00:01:43.200 this is the interesting because we do a lot of immigration shows and it's very interesting to

00:01:47.040 see in these shows you know they're saying okay we're not gonna uh we're not gonna get these work

00:01:52.800 permits extended we're not going to do this we're going to send people back who's who are they

00:01:58.640 looking for and why and and you know there's so many things going on with agriculture in the west

00:02:04.240 right now and so many opportunities and with automation and technology and engineering it's

00:02:10.080 so interesting to me that the government's not trying to redeploy the resources we have in the

00:02:15.360 country and they're taking this kind of you know brush and they're swiping across and saying all

00:02:20.400 you're going to go eventually um what are you finding uh the first one is they want to find

00:02:28.000 real trades workers right there's there's a difference from you know you mentioned immigration

00:02:32.560 and immigrants there's a difference from skilled trade workers and blue color workers right so

00:02:36.720 those who have certificates you know pretty much stuff like that um i understand that that that is

00:02:42.800 important and technicians and managing farmlands and managing logistics companies they need to have

00:02:47.840 those certificates yeah the government does give them the ability to go out and get those do they

00:02:53.120 get them it's a different is a different you know story right um i don't think they really did it

00:02:58.640 properly the first time of bringing in the correct you know the correct immigrants and the correct

00:03:02.960 people keep in mind that you know there is fault on the companies as well it goes both ways right

00:03:09.280 i mean let's take a step back right just from the rural side and we'll get right back into it

00:03:14.720 look at corporate america all across canada and united states companies are hiring and firing and

00:03:19.920 mass layoffs are happening right what happened in the 1950s 1960s 1970s you were a company man

00:03:26.640 you went and you worked for a company for 20 30 40 years you retired you were able to be a factory

00:03:31.440 worker and live on that and and buy a house with two car garage and you know go on vacation

00:03:36.640 and it really went away and it's funny you know you mentioned sending them back and and all that

00:03:42.960 when you look at meta when you look at google when you look at even canadian companies that

00:03:46.880 are doing mass layoffs it created the scarcity among people and you know we're a recruitment

00:03:52.720 agency and they can't the first thing candidates ask us right now has this company done mass layoffs

00:03:58.800 even there's a 78 on on employees that even though they weren't affected by the layoffs

00:04:05.360 they didn't get fired they still want to leave the company over the toxicness and the culture

00:04:10.080 that they created when you look at why they created it when you look at why these companies

00:04:13.920 hire and fire and mass are in mass fire it's because they know that nobody wants to go work

00:04:18.480 for them and the truth is not just that recruiting for them is really difficult but the truth is

00:04:23.920 that they can now go to government and say hey look we can't fill this position it's been open

00:04:29.040 for a year well yeah you created that scarcity you created that culture where you know americans

00:04:33.360 and Canadians don't want to go work for you just so you can create that scarcity just so you go to 0.94

00:04:38.000 government and not bring in employees from other countries at a much lower rate now as shitty as

00:04:45.440 that is what they're doing right is they're getting the skilled employees they need when

00:04:48.960 the government finally approves them in Canada we didn't do that especially in rural especially

00:04:53.360 in farmland we didn't bring in those you know the right ones so it's kind of up to you and

00:05:00.160 how you want to look at it the fault is on both sides i like do you really want to get the 0.97

00:05:04.880 immigrants who wanted to leave there or blame them they wanted to leave their country at any cost

00:05:09.360 right they didn't come here knowing that the government didn't prepare them properly 0.80

00:05:13.440 um but that's the truth that they didn't prepare them properly yeah yeah yeah no in a lot of

00:05:18.720 senses you know they were sold the dream right the streets are filled with gold you're gonna

00:05:23.120 come here get a great job get an education and find a job immediately that's not working out 0.88

00:05:28.480 in a lot of cases right and as you know now in the agri world on the west coast right now so

00:05:34.640 it's interesting because we have uh we've done a few shows on it and you know we're starting

00:05:39.920 to see the development um and i think in a big way and probably uh in the agri world especially

00:05:48.480 when we're coming through all these kuzma issues you know with mexico you know the labor demand in

00:05:54.720 the agri-world and also what are you seeing from a logistics perspective with people starting to

00:06:01.520 figure out ways to grow things to build things to actually develop the agri-world out in the west

00:06:06.560 coast are you seeing a big change through technology or or in the demands that people are having

00:06:14.080 not as fast as it should be not as how other countries are doing it um uk believe it or not

00:06:20.320 has better technology with their farmers and they're giving it and we don't have that yet and

00:06:26.080 you know look at the immigration what are the numbers like 6.2 percent on i mean unemployment

00:06:32.160 but within canadian citizens 6.2 percent immigrants are around 11 but what's interesting is long-term

00:06:38.880 immigrants are almost the same numbers as canadian citizens like born in canada so long-term

00:06:44.800 immigrants have figured it out the new immigrants that are coming in within the last five years

00:06:49.040 have not i think five to ten years is 8.2 percent uh one to five years is uh um 11 and then long 0.99

00:06:58.880 term that over 10 years here are at you know 6.2 which is really great because it's long term as

00:07:04.800 well just like canadian citizens born here in canada um but they come here and you know they 0.98

00:07:09.760 don't want to do the work they don't have the right technology to do the work um and they don't

00:07:13.600 want to write spaces for it as well so do you blame them i don't know i'll tell you my my family

00:07:20.240 story we migrated here from israel when i was 80 years old single mom and you know four kids

00:07:24.960 not to get personal but my mom worked a bunch of factory jobs uh before her sister got her

00:07:30.800 job in orthopedic medical supplies you know small office for custom-made orthotics and all that

00:07:36.080 uh we then went and and it took years to get there but we opened up our own as a family and

00:07:41.760 we managed to buy a house you know four bedrooms a nice car and all that yeah so the question now

00:07:47.280 comes is the government setting up the right processes and working with farmers especially

00:07:52.000 out in winnipeg especially out there um what it you know exactly what what the process is is it

00:07:58.080 supposed to be a temporary job until you get yourself set up and ready to go and you know you

00:08:03.360 go out on your own venture and do things or is it supposed to be a long term you know for the rest

00:08:07.920 of your life job it is but they won't do it because they can't break their backs all day long

00:08:14.080 right uh but at the same time you need to do something so kind of works both ways yeah well

00:08:22.000 you know it's interesting because the it's been around since i've been a kid you know and i'm

00:08:26.160 going on my 60s right now and and farmers have always had a hard time convincing their kids to

00:08:32.560 stay on the farm and you know when i was i was in my 30s uh late 30s i actually spent some time uh

00:08:39.280 with a farm i enjoyed it immensely but then i looked at it and i thought is this a long-term

00:08:44.480 thing for me and i realized it wasn't quite frankly um i i was going to switch careers at

00:08:49.440 that point uh i made the decision to stay what i was doing and all the young people that were

00:08:55.200 around me and were working with me at the same time we're heading to toronto we're heading to bc

00:08:59.680 none of them were staying on the farms and working and it becomes an issue of how do i then

00:09:04.480 how do i sell my farm get someone to come and take it over and if canadians don't want to do it 0.99

00:09:11.840 how do we get new immigrants to do it and that's the challenge especially now with all the

00:09:16.000 technology farming you know farming is not i think you hit on it farming has become technologically 0.99

00:09:23.040 very complicated it's not like when i was you know younger and used to see the guy out there

00:09:27.360 with just the basic tractor now you know it's ai driven it's gps synced it's you know that

00:09:33.440 you almost have to be a computer software engineer to run a farm just to make it work

00:09:38.880 how do you find how do you find new canadians coming in that actually will do that work

00:09:43.920 you know that's the challenge and make the financial commitment to do it thousands i mean

00:09:49.600 a lot of people are applying it's who we're taking right it's who we're accepting into it so

00:09:54.960 you have 100 000 refugees or 100 000 immigrants applying we can select who we want and we can

00:10:00.080 select do we want sales people do we want um warehouse managers do we want farmland people do

00:10:06.960 we want technicians we should be able to get the technicians and we should be able to set them up

00:10:11.040 in a proper way and and and especially in rural canada western canada and put them on that career

00:10:16.320 path but they're not um they're just not they're kind of coming in within an open territory and

00:10:22.160 you can do what you want when you want how you want again that's that's fine but the problem with

00:10:27.200 it is i don't think they're giving them the proper choice because if you're not educated on what

00:10:31.840 you're going to do then you're not going to have the proper choice let's put it this way you're

00:10:35.520 coming here from iran right you and your entire family um you get one year of a little bit of

00:10:40.560 help from the government um and then you're out there on your own now you're coming in here and

00:10:44.880 you're being sold a dream and you don't have the right expertise to do anything well then you know

00:10:50.400 that's kind of on you and it's kind of on the taxpayers as well um we can help them out get

00:10:55.360 them a proper you know equivalent of a ged and high school diploma and go and and that's fine

00:10:59.840 you know not a lot of people are educated but they still come here and they make a lot of money

00:11:04.000 but what are we doing to fix the rural issues in western canada especially in farming agriculture

00:11:09.200 logistics we can definitely bring in people who are not the exact fit but um 80 fit 70 fit

00:11:16.080 and retrofit them given their proper education they'll take it over the government yeah no no

00:11:21.680 i'm with you and the government continually tries to do programs like the rural and northern

00:11:26.240 immigration pilot plan uh you know they say they work you know they say whether it's in you know

00:11:34.000 saskatchewan or other places i don't know if that's the right approach it hasn't been effective

00:11:40.400 okay it hasn't it's not sorry when i said that they're not they're not doing it effectively

00:11:44.560 yeah they're just not they're not doing it effectively the education is not done properly

00:11:50.240 for them uh it's a lot easier you know when first of all i got to give credit to mark carney in in

00:11:56.720 some things right i understand what's happening to him he took over during donald trump you know

00:12:02.240 second term era when just pure craziness happened huge portion of our trade is with the us now he

00:12:07.920 has to go and try to renegotiate with all these different countries that we've never done business

00:12:12.160 with um and that's going to take time so i'll give him a little bit of credit for that he's trying to

00:12:16.400 figure it out all right fine um but that's more for the expert side of things um and when it comes

00:12:22.480 to produce when it comes to agriculture we can produce plenty over here we can export plenty

00:12:27.680 plenty over here i don't think the right people are in place i don't think the right uh government

00:12:32.560 programs are in place um he's inherited a really bad government um and he's he's trying to figure

00:12:38.320 it out yeah yeah so he's about to go into kuzma so let's talk about kuzma for a minute in agriculture

00:12:44.320 so he's about to go into you know there's discussion the doom and gloom coming up to july 1

00:12:50.000 right and so you know we've done a number of shows on this uh the us is kind of tinkering with

00:12:57.280 them i think yesterday we're starting to start discussions on steel coming out of the g7 um so

00:13:02.960 that is positive i guess discussions are coming other than the hot mic incident with uh carney

00:13:08.320 and trump yeah you know that didn't go well but but you know planned or not that's what it was

00:13:14.320 you know agriculture and kuzma because there's the really tough part right now we have all these

00:13:19.760 crazy supply management issues when it comes to milk and other things that we're not willing to

00:13:24.320 concede on the us is saying well if you're not willing to concede on it you know then we're not

00:13:29.840 budging either so that's going to cause a problem and then you look at what happened in mexico

00:13:34.320 between shy bomb and and uh greer on the last discussion when they went first it doesn't look

00:13:40.400 like a great picture on the ag side you know he really was very tough on mexico with respect to

00:13:45.680 agriculture saying you better give up some of your energy uh resources or quite frankly we're going

00:13:51.440 to cut off your egg are you getting any sense of where he's going with this in canada and where

00:13:57.040 kuzma is going to affect uh rural canada and the west trump said he's going to dismantle kuzma

00:14:02.640 nobody knows exactly what that means um you know he claims that uh canada is robbing them which is

00:14:09.200 not anywhere near true we're selling them our oil at record low prices which we could be selling to

00:14:13.440 other countries at much higher prices remove that from the equation and you know we're at a very

00:14:18.640 clear um export import you know within the deficit it's not it's not true at all it's a lot of

00:14:23.680 rhetoric and i understand him from his point he's trying to fight the best for his country he doesn't

00:14:28.960 care about canada nor should he but we need you know our prime minister is not necessarily fighting

00:14:33.680 it christina freeland was one of the worst you know of people to go and negotiate a deal i think

00:14:39.200 there's a video online with us in the european trade union on negotiating christina freeland

00:14:44.320 went and and she i think there's a video of her crying with tears like our trade with europe has

00:14:49.120 not done much all you have to do is go sign the contract and and even then and donald trump took

00:14:53.280 look at it and said i'm going to dismantle canada when it comes to kuzma if that's the people

00:14:56.720 leading it um when carney took over he replaced him but i don't know if they're any better than

00:15:01.680 that um kuzma is going to be as strong as we can negotiate it for and we have two choices

00:15:07.120 we're either going to give up or we're going to hold as long as we can until trump leaves office

00:15:11.440 it's one of the two right um in canada agriculture we better not give up on the milk i i re that's

00:15:17.040 my personal opinion i come from the world of global trade compliance there's a lot of you

00:15:21.200 know you talk about jobs and farming and all that if we negotiate on this and we give up these things

00:15:26.720 we won't have um the proper jobs for it we won't have anybody to employ for it so we need to hold

00:15:32.160 up as much as we can um we need to create a better trade agreement with the rest of europe forget

00:15:37.280 america you know at this point you can't have all of your eggs in one basket imagine you have a

00:15:42.320 company right you own a corporation you have one client that makes up 80 of your revenue are you

00:15:46.800 okay with that what happens if the client leaves what you need to diversify and of course we don't

00:15:50.880 have any of that um canada where we're becoming really good in agriculture is uh vertical farming

00:15:56.880 and greenhouse farming we're now able to grow tomatoes at record numbers we're able to grow

00:16:01.360 uh cucumbers at record numbers uh bell peppers at record numbers and if the government just

00:16:05.760 invested into it we'll actually have something to export when it comes to agriculture and we can run

00:16:10.960 it all year round um it's something that i hope the the government really supersedes and you know

00:16:17.280 when it comes to kuzma i'm not going to say forget about it it's a huge trading partner of ours but

00:16:21.680 we need to diversify that should be the number one goal of ours yeah well i think you know and

00:16:26.480 that's a great point greenhouse farming and the vertical i think we definitely need to focus on

00:16:32.480 given where we're going with this and i think we've been slow to the market on it um i hope

00:16:37.280 we're going to accelerate that and put some money into it we talk about productivity and canadians

00:16:42.560 all the time on this show so how our productivity levels are so low when farming now's the time

00:16:48.960 given where we're going with kuzma in my mind we got to accelerate that put more money and when we

00:16:54.240 put money into programs like for example uh you know anything to do with farming on the west coast

00:17:00.480 we need to make sure that we're getting the return and we're getting the productivity levels but

00:17:04.720 right now it's hard to get people to go onto those farms that's the issue we're having how do we how

00:17:09.600 how do we convince our citizens to move from tech jobs that they hope to get

00:17:14.420 sitting in the main cities to move back to the farms?

00:17:17.040 And that's the tough, you know, because if I'm sitting, you know,

00:17:19.800 I don't know about you, you're definitely younger than I am.

00:17:23.120 How do you, how do you go into people your age and younger and say to them,

00:17:26.920 okay, transition back to the farms,

00:17:29.320 use your technical skills as well as your technology skills to actually

00:17:33.200 advance yourself. You're going to make a good living.

00:17:35.740 Cause I know myself, I knew a number of farmers,

00:17:38.260 like I mentioned throughout the Windsor-Essex corridor

00:17:40.740 when I was involved, they made a great living.

00:17:45.880 They had a great life.

00:17:47.340 And it's just how do you convince people

00:17:49.120 to move out of the main cities again?

00:17:51.080 There's been studies on this in other countries

00:17:52.900 and how to get people back into those rural jobs,

00:17:55.420 not in Canada.

00:17:56.620 I mean, not any successful ones in Canada,

00:17:58.360 but you have to look at it from a generational point of view.

00:18:01.380 Like you've heard Starbucks trying to get into,

00:18:03.980 I think it was Japan, and it was essentially non-existent.

00:18:08.260 right? A coffee wasn't a thing in Japan for anything. Starbucks and all that wanted to get

00:18:13.100 into it. They knew that they couldn't get into it right away. So what they started doing is going to

00:18:17.920 children's television shows and all that and then putting advertising coffee in it. Within 10 to 15

00:18:23.580 years, it just blew up and now coffee is everywhere because the next generation took over that, right?

00:18:28.100 Tea drinkers. And they took the same methodology in other countries and added it to it. We need to

00:18:33.560 train the next generation. We can't focus on this one. We need to focus on children between the age 1.00

00:18:38.180 of 10 15 16 and show them the benefits of it uh right now we're not going to do that so you either 0.54

00:18:43.460 have two choices you're going to do it that way and think of a long-term solution there's no quick 0.99

00:18:47.300 fix or the other one is exactly what we talked about before immigrants there are very very 0.82

00:18:52.100 selective immigrants we should be bringing in um in in in the actual interviews with them we need

00:18:58.340 to talk about hey this is where you'd be living this is um you know how you you do this they tried 1.00

00:19:04.180 they didn't do it properly there's nothing effective about how they're doing it they have

00:19:08.100 government programs it is not effective whatsoever um you can create it by the way it's not about

00:19:14.260 buying a farm it's not about any of that you can make an incredible living by becoming an

00:19:20.020 electrician servicing all the farm equipment oh yeah and and you start your own company you get

00:19:25.220 four or five farms that you do it for you have a business making you know four or five hundred

00:19:29.220 thousand a year we're not talking about going to the farm and doing the physical work on a regular

00:19:33.700 day-to-day basis there's plenty of jobs in an entire ecosystem based on it um you know it

00:19:39.220 doesn't have to be one thing it could be any of it yeah well i spent a lot of time early in early

00:19:44.260 in my life i spent a lot of time with horses and so quite frankly and i was involved in horse

00:19:49.140 racing in a big way i was always amazed at the spin-off jobs that came out of horse racing

00:19:54.020 whether it was uh you know the blacksmith whether it was the tack shop whether whatever it was

00:19:59.780 you know the vets so that spinoffs of just being involved you know in rural canada are amazing for

00:20:05.540 the community i was lucky enough to be involved in a program where we funded a significant amount

00:20:10.500 of um it was horse racing and quite frankly that spun off you could see the economic impact

00:20:17.060 effects directly the people buying new trucks new trailers getting involved i i've seen it in

00:20:22.980 my lifetime i know it works it's just trying to convince people to do it and that's the tough

00:20:27.620 part right now and you know you're it's interesting you brought up the point when we came so my uh my

00:20:33.540 family came from italy of course and when we came we were actually ushered up to the north

00:20:39.620 because quite frankly my grandfather had uh lumberjack so you know worked on a farm uh had

00:20:46.020 the lumberjack experience you know cutting trees so he went up and that's what he did he worked on

00:20:50.980 the docks and then lumberjack and that was his skill set and they actually uh when he came in

00:20:56.580 through halifax that's where they sent him directly was uh northern ontario and so he moved up there

00:21:01.780 and you had to be sponsored by family in those days so quite frankly all our family was up past

00:21:07.300 the sioux and so we were all sent up and that's why we worked where we worked and it's very

00:21:11.540 interesting you know that that's uh we're seeing programs now but we don't see what we did in the

00:21:16.500 past and how that works so well yeah but you know i think there is an opportunity here and i'm pretty

00:21:21.860 sure you're going to agree with me on this there's a really big opportunity to convince canadians

00:21:26.100 right now to go and move up there um we're burnt out we're i talk to candidates every day from the

00:21:32.020 corporate world right we have we're in the recruitment agency we do corporate jobs and we do

00:21:36.500 um warehousing logistics jobs they're burnt out they're burnt out from the nine to five they're

00:21:41.140 burnt out by giving it all to a company that would fire them in a heartbeat um they they try to hire

00:21:46.180 the lowest you know possible salary um within one minute they get fired it takes them eight months

00:21:50.740 to find another job they get fired from that as well um i talk to people all the time right now

00:21:55.220 that are trying to move away from downtown go more up north where they can get more land

00:21:59.860 more dollar for value and they're raising their kids up there um right now there is an opportunity

00:22:04.820 to do it i wouldn't know how to do it do you i maybe you do because you come from from that land

00:22:09.540 i i ensure you take a family of two kids living downtown i live in core downtown uh in a very very

00:22:15.780 family-oriented building um you ask him how would you do it they have no idea they don't my neighbor

00:22:21.380 is an engineer um you ask him how he would do it he would have no idea i think educating them

00:22:26.500 and showing them really how easy it is and what the benefits are they'll be able to do it in a

00:22:29.940 heartbeat oh yeah yeah i think so it's interesting so i uh one of my businesses i actually had a beer

00:22:36.020 salesman and he came to me one day his name was uh justin i love justin he was a great guy

00:22:41.540 he came to me one day and uh he said i'm i'm leaving i said where are you going he says i'm

00:22:45.940 I'm going to go run a cattle farm up north.

00:22:48.540 And I said, do you have any idea about cattle?

00:22:51.000 He says, I've been reading about it.

00:22:53.220 So this kid, I call him a kid because when you're my age,

00:22:56.440 everyone who's younger than you is a kid.

00:22:57.680 So he leaves, and I kept track.

00:23:01.380 After COVID, I haven't talked to him that much,

00:23:03.280 but before COVID, I was keeping track of him.

00:23:05.560 He actually made it work.

00:23:07.920 He's doing it.

00:23:08.900 He's actually doing it, and he's bringing his family up.

00:23:11.900 He's living up north.

00:23:13.820 You know, Justin, if you get it watching the show, please call me.

00:23:16.860 But, you know, he figured out that his lifestyle being in Toronto, traveling around in traffic and the day-to-day grind wasn't for him and his wife.

00:23:27.120 Sold everything, leveraged himself, went in, bought a cattle farm and actually is doing fairly well last time I talked to him.

00:23:33.240 And you hear these stories, but, you know, with automation and everything going on and the capital investment, you're starting to see the government, which is great.

00:23:42.340 and I'm seeing it through BDC programs, which is really nice,

00:23:45.640 the Business Development Corpse,

00:23:47.120 they're starting to put a little money into this.

00:23:49.260 And a lot of money right now in AI.

00:23:51.900 So you can see a ton.

00:23:52.940 So if you have an AI company, BDC is funding those companies.

00:23:56.340 But you're starting to see they're actually putting money

00:23:58.460 into farming and manufacturing in a big way.

00:24:01.660 And I think that's a good use.

00:24:03.380 As long as there's KPIs, key performance indicators with those loans,

00:24:08.340 I think that's a magnificent thing to do to get people to actually go and start to participate.

00:24:14.120 Because if I can get that initial capital hurdle out of the way, yeah, hey, I'm going to take a risk.

00:24:20.100 I'll tell you one thing.

00:24:21.160 We are a recruitment agency, and I've invested more than you could imagine on coming out with the software side of recruitment.

00:24:27.460 It's launching very soon.

00:24:29.080 It's called Recruitable. 0.64

00:24:30.360 It's an African tracking system, AI-powered. 1.00

00:24:32.980 I didn't want to do this because I wanted to. 0.96

00:24:35.680 i was just so frustrated over the the the software that my recruiters and i use i'm like i'll rather

00:24:41.180 just go and invent her own and um i decided that i'm not going to incorporate that business in

00:24:46.120 canada i'm going to incorporate in the u.s and and and i didn't want to deal with canada anymore

00:24:49.940 especially under you know trudeau's um more money than you could imagine uh went into this uh a lot

00:24:57.120 more than i thought and would have reconsidered it before starting it probably yeah i knew it

00:25:00.880 before the product even launches we're spending around eight grand a month on servers data centers

00:25:06.240 and all that um and i didn't mind it and but i'm like i'm not i'm not doing it canada is a huge

00:25:12.560 problem and with canadians that are starting their businesses in the us so we're not even

00:25:17.600 paying taxes here for corporations we're all paying for it in the us his new program um they

00:25:23.120 actually if you're using a canadian data center they'll refund you about 50 of the cost if you're

00:25:29.120 using azure or or aws if you're using a canadian based uh data center like they're they're a small

00:25:34.880 company in canada they'll refund you out of 75 80 percent i look at that i looked at all the other

00:25:40.720 government government programs mark carney created in the new i think it was june 4th when he announced

00:25:45.440 it i i said i'm moving my corporation back over here oh nice i did it yeah i i i said i'm going

00:25:53.200 to move it back over here it makes sense finally to be here in canada um and i did it you know

00:25:58.240 microsoft gave us um credit uh the government of canada gave us credit and it made sense to

00:26:03.680 bring businesses over here um agriculture over here we're still not innovating we're buying

00:26:08.720 we're purchasing from other countries and and you think you think canada would be the number

00:26:13.120 one innovator because it's cold you know 70 of the year we can create ways around it and and

00:26:20.080 we're not um so innovation is where it should be i don't think the credit should just be to go and

00:26:24.960 just incorporate ai into your existing but to innovate ai is where it should be um we need to

00:26:30.880 have you know governments going in and properly funding actual businesses not just saying that

00:26:35.360 hey if you incorporate ai so they have a chance to do it you know who does this really well by

00:26:40.240 the way who israel when you look at israel i was gonna ask you yeah when you look at israel it is

00:26:45.680 you know a very very tiny country yeah um it has one of the best agricultures in the world i went

00:26:50.560 to costco the other day and i saw pomegranates from israel because they're they're one of the

00:26:54.160 best when it comes to vertical farming um they don't even import that much because they can

00:26:59.120 they just grow their own fruits their own vegetables for such a small country and they

00:27:03.520 they're agriculture experts their innovation it is incredible um you look at a country that is just

00:27:10.560 based on survival and forget the politics behind everything else just let's let's talk about the

00:27:14.880 innovation side of it um they have no resources whatsoever zero they have no natural they have

00:27:21.040 known they were just in the desert um yet they managed they knew that they needed you know to

00:27:26.800 get have control over their own water um they are the number one country and the innovators and the

00:27:32.320 founders of distilling water from the ocean into into drinkable water in fact israel has a problem

00:27:38.480 that they have too much water uh the drinking water so they ask people to actually leave the

00:27:42.880 faucets on and all that they did such a good job at it but they did it because of survival they

00:27:47.680 needed it for their own survival and they innovate and they create it now they're actually going to

00:27:51.600 all the other countries around africa and other parts of the world uh and they're training them

00:27:55.520 on how to build that entire system to take ocean water um and convert it into drinking water and

00:28:00.720 then all the access salt they actually sell into chemicals and you know skin care and all that where

00:28:05.440 you can actually make money off of it but that's what happens when you you have a need and you did

00:28:10.320 same thing with agriculture by the way they realized that hey we can't depend on any other

00:28:15.040 country we need to do this on our own and now they're exporting it and the technology

00:28:18.800 so what is canada doing to innovate on the technology side i i generally don't know i

00:28:24.080 don't have that i i tried i really really tried googling it when was the last time we had a

00:28:28.400 company in canada go for an ipo i think it's been years yeah no we're not doing anything we're not

00:28:33.760 i don't think we've had a real canadian company go for an ipo um it's one of the let's see the

00:28:38.720 actually opposite the truth they're delisting more than they're listing so yeah yeah so when you look

00:28:44.320 at your your first question how do you get canadians back over there we we first of all we

00:28:50.800 need to train them we need to educate them about all the jobs all the opportunities i live downtown

00:28:55.040 i don't know a single person has done it but also um you know within the world of downtown i don't

00:28:59.920 know a single person has ever even thought about farming or thought about innovating um but at the

00:29:04.880 same time out of all my friends i'm the only one who lives downtown everybody else moved up north

00:29:09.120 king city and and you know are even more than right than that so there is an opportunity oh i

00:29:15.440 think there is i think there is you know the void though you know and i think you hit on it it's

00:29:20.960 trying to figure out a way to get people through to get those skills to actually do it and and get

00:29:26.960 there going to countries like israel so that's an interesting one because you know all the focus on

00:29:32.560 on israel lately but you know techno technology wise they're very savvy country they've actually

00:29:38.560 figured out a lot of processes like you said being in the middle of the desert we do a lot of shows

00:29:43.920 actually where we talk about norway because norway has been a very interesting focus of ours for the

00:29:49.040 last few months and and you look at norway and you look at all the innovative things they do in their

00:29:55.120 climate it's amazing like israel they've advanced their technology they've created a wealth fund

00:30:00.560 you know they use oil strategically they do all these really cool things that actually build the

00:30:05.600 communities we have it we talk about it we talk about us being mineral resource water resource

00:30:11.280 we talk all about all these things we need to start figuring out how to do it and align it

00:30:16.080 that's the crazy thing that i'm so happy you you said i'm moving my company back to canada that's

00:30:22.160 amazing now you know trying to help this government figure out how to align the pieces that's that's

00:30:28.320 you know where we talk a lot on the shows we do at tpl um to try to get people and you know one

00:30:35.680 of the things we're we're constantly talking about is you know how to use ai um strategically to do

00:30:43.040 that the challenge right now is you know ai ai in agriculture or ai in the rural west um it's being

00:30:51.680 rebuffed a little bit right people are kind of going oh i'm okay i don't need a data center i

00:30:56.480 don't need any so we're kind of as canadians we're kind of hot and cold on this idea do you when you

00:31:02.160 talk to your clients you know are are they talking about kind of data centers in the west you know

00:31:08.400 what they're going to do they need employees that's what they talk to me they need employees

00:31:12.640 their companies clients are getting upset clients are leaving them there and the client is just

00:31:19.440 going down to another logistics company down the street and that is facing the exact same thing

00:31:24.240 they need they need employees that's the first thing they're thinking of yeah uh it's they're

00:31:29.040 not filling jobs they're not and we're trying to and uh we're trying to figure it out we're

00:31:34.240 we're trying to figure out how to exactly recruit candidates um for them but the truth is it is very

00:31:39.200 very difficult right um that's the number one thing data centers we looked them for we looked

00:31:46.000 at them for different for for recruitable for our software company and again i i think you kind of

00:31:50.960 have to stick with the big ones which really sucks rogers is not doing a really good job with it to

00:31:55.600 be honest rogers is getting more subsidy than anyone else yet they're innovating the least

00:32:00.080 i don't understand why we're giving money towards them and for their innovation it makes absolutely

00:32:04.720 no sense um data centers could be you know huge but if we had if we had the electricity cost if

00:32:12.880 we had everything else it makes no sense it just doesn't we have the we have the cold we have the

00:32:18.560 water we have the hydroelectricity you know bell's gone into it big time right saskatchewan you hear

00:32:24.800 about it um but you know uh they've been rebuffed in other places you know alberta just shut down

00:32:30.880 kinetic core right so there's there's hit and miss when you go to the west coast to see who's

00:32:36.160 really gonna get into data centers and make it work and and it's a shame because manitoba also

00:32:42.240 you know jet ai got turned down so how do you how do you balance that out and if you can't find the

00:32:48.080 right people even to get into farming how do you get people to go into technology in rural

00:32:52.960 uh canada in the ai centers it's tough it is um i think this is where you know we start blaming

00:33:01.360 the government we start blaming you know companies where they need to give them more

00:33:05.280 incentives to to go over there companies you know i recruited for a company they had an incredible

00:33:11.120 incredible guy over there who was bringing in you know x amount of number this was a

00:33:15.040 for a logistic sales job um let's let's say i'm not going to give the action but let's say it's

00:33:19.680 a million dollars a year in toronto they offered him 130k base and and and about 250 000 ote

00:33:26.240 in winnipeg the the candidate brought in more than the the guy in toronto yet they offered him a a

00:33:31.840 smaller salary and he's like why because that's the cost of living but he's driving more revenue

00:33:37.120 who cares what the cost of living is he's driving more revenue to your business and they're like no

00:33:40.880 okay well then now you're going to come to me and complain that you can't find people

00:33:45.580 how is that on us he you know he drives more revenue how how is that on us right um so you

00:33:51.220 know companies need to figure that out as well yeah well hopefully we will we're growing right

00:33:56.060 so that you know and every day i think we're learning you know before you go i just wanted

00:34:02.360 to talk tell us a little more about your company because we at the beginning you kind of gave me a

00:34:06.960 you know a quick snapshot of it you're doing recruiting you're doing uh resourcing yeah you

00:34:13.760 know just tell the tell the folks because i think it's interesting you know you came back

00:34:19.440 you're making it happen how can you help like how can you help if i have a farm or i have a

00:34:24.320 business out west how can you help them yeah if you have you know if you need employees anywhere

00:34:30.160 you need operations directors technology people you need you have you know logistics employees

00:34:35.440 uh we have logistics talent agency and what we do is we go out and we head hunt so we convince

00:34:40.400 people to leave their current jobs and go out and you know to your job we need to create a business

00:34:45.120 case of why that needs to happen we we've moved candidates from toronto to winnipeg it's happened

00:34:49.520 we've done it multiple times we've done it from vancouver to eastern canada we've done it multiple

00:34:54.320 times uh most people don't know that those jobs even exist right they don't know that it's an

00:34:59.360 option it's it's very very doable uh i can i can assure you based on what we spoke before

00:35:05.040 um people in toronto want to leave they want a quieter life they want all of it so as long as

00:35:10.000 the companies offer the same salary and they realize hey i make 120 000 a year over here

00:35:15.840 um you know here i'm getting all i can do is live paycheck to paycheck with a one-bedroom

00:35:19.520 apartment if i move to halifax if i move to winnipeg i can get a house yeah with it um that's

00:35:24.720 that's what we do we convince them to leave their jobs and and realize that there's a much better

00:35:28.640 you know life elsewhere uh but i'm going to put the blame back into the company and say you need

00:35:33.760 to offer him the same wages thank you and thank you for taking the time today yeah great insight

00:35:39.600 yeah thank you appreciate it all the best thank you looking for reliable and convenient personal

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True Patriot Love - July 01, 2026

Rural Canada： Immigration & the Future of Agriculture ft. Eden Morchaev

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