True Patriot Love

00:00:00.000 So, what's going on with the music business? And I call it that because, yeah, it's music, but it's a business, and it has been one that flourished and has faded to some degree.

00:00:10.440 Well, certainly it's changed. What's going on with music artists these days? How are they getting by? What's the music industry all about, and what does AI mean to it?

00:00:19.760 Ooh, I've heard some good AI tracks. Sorry, but it's true, I have. We're going to find out all of that. It's sort of a state-of-the-industry chat with Ben Rispin.

00:00:30.000 Ben, thank you, man.

00:00:36.400 Hey, thanks for having me, dude. Nice to see you.

00:00:38.160 Nice to see you as well.

00:00:39.800 Yeah, this is sort of a different scene. You and I are usually surrounded by music, and, you know, it's a different vibe.

00:00:47.920 Lots of laughs, but this is nice. Thank you so much for having me, man.

00:00:49.860 I'm so delighted to come in because you're the one guy that I will often turn to and get a temperature for what's going on out there.

00:00:58.280 You've been involved in a lot of stuff. Let me just kind of tee you up so people understand who we're talking to here.

00:01:04.500 Ben is currently producing Danny Miles' new album. He's the drummer from July Talk.

00:01:08.660 Co-collaborating, co-writing, co-producing. Yeah, yeah, yeah. Sorry.

00:01:11.320 I guess, well, you know what? And we'll get into more of that because it's not a single-role industry at all anymore, and so we'll talk about that.

00:01:19.360 Sure.

00:01:19.780 You also created something that's really caught on, and artists love it. Fanta Tickets.

00:01:25.280 Yeah, yeah, we did. Yeah, it's kind of a DIY ticket service that tries to help independent bands out, like help promote the shows and try to earn their fees and stuff like that.

00:01:36.020 It's so great.

00:01:37.340 Yeah, it's been really, it's been a wild ride. It's a hard thing to do, to do honestly, to be honest.

00:01:42.460 If you're in the music industry in Canada, you know Ben, if you're meeting him for the first time, you're going to want to check out his band Rules.

00:01:48.780 Yes, please do.

00:01:49.420 What I think is Canada's best punk band, Reunited.

00:01:52.640 Yeah, we just got back, yeah, it was, we, yeah, yeah, we just reunited on Halloween, actually.

00:01:57.600 My other band that reunited called The Video Dead, my hardcore band from like the early 2000s, which is also a band I love playing in.

00:02:03.860 Had to back out of a Halloween show, and then I kind of needed something quick, and I called the boys, and I guess we were feuding, and I guess the feud's over, so it was actually really good for us.

00:02:13.240 No kidding.

00:02:14.020 Yeah.

00:02:14.440 No way, so you guys had a little bit of a feud going on, but when it came down, okay.

00:02:18.680 We all love each other, we're always family, but yeah, like we were pretty, we were, I can be difficult, and some of those guys can be too, you know?

00:02:26.440 So what happened was you ended up at a live gig, and Necessity was a mother of reinvention.

00:02:33.540 Yeah.

00:02:34.020 You guys needed to play, and so everything got put aside for the moment?

00:02:37.520 Yeah, well, yeah, it was kind of like, we were sort of, I guess I said this publicly, so it doesn't really, you know, I'm not going too deep,

00:02:44.800 but yeah, like Adam Michael, our guitarist, he's brilliant, he's been in a ton of, you know, everything you've probably ever heard of out of our area at one point,

00:02:51.840 or just filled in on a studio album or something.

00:02:53.800 He's probably the greatest, one of the greatest players I've ever met in my life, and I'm not trying to be hyperbolic about that at all.

00:02:59.260 He kind of said, we aren't doing this again until we're all friends, and it took some time. 0.79

00:03:05.700 It took some, we were like, things, like a lot of shit happens, you know what I mean? 0.94

00:03:08.620 Am I allowed to swear on this? 0.97

00:03:09.420 I don't care.

00:03:10.300 Okay, well, I'll try to.

00:03:11.200 Freedom of speech, my man.

00:03:12.540 I love it, but I'll try to keep it, I'll try to keep my mom proud.

00:03:15.200 Yeah, would you try to keep it respectful?

00:03:17.940 By the way, thanks Ben's mom for subscribing.

00:03:20.200 You should subscribe too.

00:03:21.320 But that is fascinating, and honestly, it almost feels, it feels like a symptom of where the industry is at.

00:03:30.980 You have to be looking out for yourself now.

00:03:33.440 The record labels have faded into something different by the looks of things, and you can tell me.

00:03:38.200 Artists are responsible for so much on their own, from actually making the music, to creating their own tours, to doing social media, to being interactive and accessible.

00:03:48.700 Yeah, well, for us and me and my friends, it's been a DIY thing the whole time.

00:03:54.840 I started throwing punk shows or just indie shows or metal shows or whatever when I was 13 in rural Ontario.

00:04:02.740 And so that, in my mindset, just kind of just set me down the path where then I became, we started recording.

00:04:08.820 Later on, we started recording with Pro Tools, but then putting out our own records and making our own videos, and then that turned into festivals and films and all sorts of stuff like that.

00:04:16.660 So the DIY mindset's always been sort of my way or approach, maybe just because it's like financial reasons that it's like, I'm just going to do it myself.

00:04:25.900 But it's never been more useful than now, to further your point.

00:04:31.480 To know how to, like, I always tell people, like, learn how to do the door.

00:04:35.200 If you're doing, like, know all the jobs, know everything you can as much as you, like, as much as you can.

00:04:39.800 And then, A, when people start, hopefully, you know, if you do well with it, when people start working for you, you have respect for the job.

00:04:44.640 You have respect for the person that's helping you out, you know.

00:04:46.540 And you know what's expected.

00:04:48.320 Yeah, yeah.

00:04:48.740 And then you know what's expected.

00:04:49.760 Yeah.

00:04:50.500 But it's, yeah, I would say it's never been more important to be self-sufficient than it is now.

00:04:57.040 And there's a lot of ways to do it.

00:04:58.500 You know, there's a lot of ways to do it.

00:04:59.600 You've got to pick the one that's right for you, though.

00:05:02.140 You know what's interesting to me is that this was a machine that was easily run on television and radio by, you know, really large industries.

00:05:10.960 Yes.

00:05:11.180 Like big capital leaders like Sony and Universal.

00:05:16.400 And, you know, all of these machines seem to have reduced or they've become licensing arrangements that they're not doing anymore.

00:05:26.520 Are the Warners and the Universals and all those big record companies, do they still have a major role in developing artists?

00:05:36.460 I think they have a major interest in creating the relationship with people who do develop stuff.

00:05:42.280 And they will invest, like sometimes.

00:05:44.360 But I still think, like, there's guys like my friend Chris Martin at a post office sound in Toronto.

00:05:48.760 He developed, like, Ren for Short and Talk.

00:05:50.860 I'm not sure if, like, those are both two artists that have gotten really big deals stateside.

00:05:54.000 I think they kind of turn to guys like that now.

00:05:56.480 Like, I think, and I don't know this for sure, but I think, so a big interrupt or disrupt, sorry, I should say, in the music industry was that when Spotify, like, they're not in the user acquisition phase anymore.

00:06:10.140 No.

00:06:10.540 So, like, that's why you hear them, like, investing in all sorts of crazy stuff.

00:06:14.800 Joe Rogan was like a half billion dollar deal or something.

00:06:17.500 And I mean, like, there's a lot of controversy right now about, you know, they're spending money on artillery.

00:06:22.240 And, you know, I don't know enough about that stuff to comment on it.

00:06:25.740 I don't even have a Spotify account.

00:06:27.300 So, like, I'm still an Apple music story.

00:06:30.760 Yeah.

00:06:31.140 So, like, I never used it just because I find the sound quality poor.

00:06:34.100 And so when you make your own stuff and you're like, you want to hear it as good as possible.

00:06:36.600 But when they got out of user acquisition phase, like, it just disrupted a whole, like, there wasn't a lot of places for, say, somebody like Sony to grow.

00:06:44.960 I'm speaking specifically about Sony because I had friends there who had friends there who had to, you know, move on.

00:06:49.260 There just wasn't, you know, like, they can't keep expanding, keep expanding, keep expanding because, yeah, like, everybody on the planet apparently uses Spotify.

00:06:56.460 So, is Spotify helping artists?

00:06:58.000 Like, are artists monetizing this in any way that's meaningful?

00:07:01.720 I would say that no.

00:07:05.600 No.

00:07:06.500 Like, I don't, like, I think you can make money off it, but it's so few and far between.

00:07:13.680 The turnaround's not going to be anything like, you know, still, like, packaging up your own vinyls and going out and selling them.

00:07:18.280 It just shows that, you know, it's really that.

00:07:20.440 Merch is where you, like, I mean, you know, there's, I guess it depends what level of band you're talking about.

00:07:24.600 I'm going to say something that sells anywhere from, like, 100 to 500 to 1,000 tickets, let's say, like, that region of, you know, something that plays at Danforth.

00:07:31.460 It's still going to be, merch is going to be your T-shirts and things like that.

00:07:35.240 Like, engagement and stuff like that.

00:07:36.800 And then people are also getting on the, you know, they have the, what do they call it, the Patreons and all those kind of different programs.

00:07:41.780 Yeah, that's a lot of stuff like that.

00:07:43.440 I've noticed that's come on.

00:07:44.560 Like, even podcasting has become a big part of being an artist now to get them into the Patreon and a little bit more access to the process.

00:07:51.580 Yeah, and it's, like, it's just, it's a different, it's different, like, because you're making a lot of, like, content.

00:07:58.920 Obviously, TikTok is huge for a ton of artists.

00:08:00.860 I have, like, our friends at Harmony's, they did really well.

00:08:04.500 I guess one song popped off, my buddy's in Finger Eleven, you know, Canadian rock band, great band.

00:08:08.920 And, you know, they're a few years older than me.

00:08:12.180 They say, let's say, early 50s.

00:08:13.580 And, you know, they don't have TikTok, but then their song Paralyzer found, like, some kid did a dance on it.

00:08:19.320 Yeah.

00:08:19.500 And then it went wild. 0.95

00:08:20.160 They're like, holy shit, sugar, we're getting all this TikTok money all of a sudden. 0.98

00:08:23.420 They don't even have it. 0.98

00:08:24.200 So there's these, you know.

00:08:27.380 That's so funny, because that does open up.

00:08:29.440 I mean, if you do have a built-in audience, and a TikTok or a Spotify can help amplify that for you, it's pretty amazing what's happened with 80s music.

00:08:40.620 Big 80s tours, just because TikTok is eating up the songs.

00:08:44.680 Yeah, and also, like, I think Spotify, and I was like, forgive me if my numbers are a bit off, but I'm going to say, I think the last time I heard, like, it's 80% legacy music.

00:08:53.140 Wow.

00:08:53.460 So it's all classics.

00:08:54.780 It's all hits.

00:08:55.220 So that means 20% of all new music, including, like, the Post Malone's, Taylor Swift's, Rules, whatever, we're all fighting over that same 20%.

00:09:01.920 So it's tough for bands to break through on Spotify.

00:09:04.220 It's a, you know, we're working on Danny's record right now, not to plug it, but, like, ahead of time, but, like, talking with the label people about the, you know, the playlists and all that kind of stuff and, like, what kind of genre.

00:09:17.680 It really takes, for me, it takes the fun out of it.

00:09:21.020 Like, I understand that it's necessary, but it's, I'm glad we get people to do that for us, because I find it miserable, to be honest.

00:09:29.560 Ben, what you're telling me is, like, you've got to get your music into an algorithm, a filter, as it will.

00:09:37.260 Yeah, like, and it's, and it's, they change it.

00:09:40.640 It's, it's hard, it's a hard game to play.

00:09:42.300 It's, like, and the people, some people can master it, and I really admire that, and it's, um, I'm glad my job, my mostly these days with music is either, like, it's, like, promoting shows or selling tickets or helping to write songs.

00:09:52.420 Like, that's, that's what I love about it.

00:09:53.840 So, a guy like yourself enters this world, and then I, I can see a bunch of the tools around social media and stuff like that.

00:10:01.120 Suddenly, you're, like, whoa, I needed that.

00:10:03.080 Thank you.

00:10:03.600 Yeah.

00:10:04.040 And I wonder if you retrofit sort of a younger audience with, okay, here's how you actually do a show, because you're not going to make money on Spotify.

00:10:12.560 You're not going to make money on Apple.

00:10:14.160 Yeah.

00:10:14.340 You're likely not getting a label deal, because they are few and far between, and they don't really mean that much, and so you're going to need to know how to do this stuff.

00:10:23.720 It's, it's, it's, we were just, like, that's so funny that you brought that up.

00:10:27.120 We were just, like, we just came out of a meeting with some people that were working on a Juno sort of podcast, Hamilton Tourism, because the Junos are going to Hamilton this year, and we were talking about exactly that.

00:10:37.480 Like, post, like, during the, like, the pandemic, there was, like, you know, four years, like, of, of, of, of, a lack of, like, transfer knowledge, like, or knowledge transfer.

00:10:46.120 Really, yeah.

00:10:46.580 Do you know what I mean?

00:10:46.600 Like, so there's, like, there's all of these young people who are really, you know, I find to be into young people.

00:10:51.940 Don't we sound old?

00:10:53.080 Yeah, we are old, Ben, just so you know.

00:10:55.340 We hung on, but we got old, man.

00:10:57.580 Like, I got the toucan, though.

00:11:00.120 I got no hair, man.

00:11:01.580 It's all done.

00:11:02.660 I looked, you know, a skateboarding guy.

00:11:04.460 No, but, like, they, we saw them at a thing where they were, anyway, an event, like a music conference, sort of, small, local thing.

00:11:14.780 And they were asking one of the ladies from the Junos, like, how did they get their, like, how did they get the Spotify algorithms?

00:11:18.660 All these questions, and they just, like, you realize that they don't know who to ask.

00:11:21.720 So one of the things that we were talking about today, it's funny, is that, like, fortunately, like, you know, we've been in this long enough.

00:11:29.600 You know, like, I've been in this, literally, I'm 47, so 13 is when I got in.

00:11:34.760 Wow.

00:11:35.200 So my whole life.

00:11:36.000 So, you know, if you're not a total prick, you make friends, and we have friends that can really help these guys.

00:11:40.880 Like, you know, like my friend Tanya, who runs, you know, Danforth, or she ran Horseshoe forever.

00:11:45.500 She's the best.

00:11:46.580 And my friend John, who is actually kind of the example from Sony, I was just talking about fielding.

00:11:50.200 Now he's over at Network, but he's, he is the guy that people talk to about, like, you know, these kind of algorithms, sort of thing.

00:11:55.960 Like, the digital world, getting these kids in front of these kind of experts that they can really learn from is, like, I think it's really important.

00:12:05.600 It's something that we can do.

00:12:06.660 And also, I've never been one of those gatekeeper guys.

00:12:09.320 Like, I can, like, I don't, like, I think that's useless.

00:12:12.200 So, like, it's really important for this thing to keep feeding younger people, get younger people into it, you know, and just keeping it going, you know.

00:12:19.200 That you're not a gatekeeper is really interesting because I think that is also fading.

00:12:24.340 And that you've always kind of been a leader in that.

00:12:27.240 I've watched you over the years be a guy who's like, no, no, I'll share my knowledge with you.

00:12:32.380 I'll see you on another day is specifically why you're here.

00:12:36.340 Because I know, okay, well, listen, I can, I can have a reasonable conversation with Ben.

00:12:40.280 He's not going to be guarded.

00:12:41.680 He's going to be honest with me.

00:12:43.080 And I think that that makes a difference to these artists as well.

00:12:46.380 Meanwhile, they are using great technology, amazing new ideas for music.

00:12:52.540 But I noticed the connection, and maybe I'm wrong about this.

00:12:57.020 Please, I hope you're going to correct me.

00:12:59.060 The connection between online and live shows is a really tough bridge to cross.

00:13:06.360 Yeah, it's, it's, it's, yeah, like, yeah, you can hit the nail more on the head.

00:13:12.440 Like, it's, it's, I mean, everybody has their hometown areas and stuff like that.

00:13:16.080 But I, like, I really, in my, in my, the way my puny brain works is that, like, the only real measurable, um, what is it?

00:13:24.600 The only real measure, I don't know.

00:13:26.040 The only real way to measure somebody's success is how many tickets they're still selling.

00:13:28.820 Well, yeah.

00:13:29.440 You know, like there's, uh, you know, somebody who can have 100,000 plays on, on, on their Spotify or 100,000, you know, monthly or something like that.

00:13:36.640 But it doesn't necessarily translate.

00:13:38.620 And it often doesn't because people buy that, they manipulate it.

00:13:41.260 It's, it's, it's hard to trust.

00:13:42.820 But when you're dealing with, like, a booking agent, like, we'll still get it.

00:13:45.420 Like, I'll have a buddy, I hear you want to open, you know, when, when your band's open for us, I'll be sure.

00:13:48.440 And then their booking agent will hit you up and be like, well, how many monthly listeners do you have?

00:13:52.020 I'm like, I have no idea.

00:13:53.300 Like, probably not a lot because, like, we sell vinyl, you know?

00:13:56.220 So, like, uh, so, but it's, uh, yeah, it's, it doesn't translate necessarily.

00:14:01.620 Sometimes it does, though.

00:14:02.480 Like, it, it, it, it, it goes back and forth.

00:14:03.920 But, like, I, I, I don't trust those numbers.

00:14:06.640 It's, uh, yeah, go ahead.

00:14:07.520 And so really just getting out there and playing is.

00:14:10.560 It, that, like, grassroots is the way to do it.

00:14:12.360 Like, you can, like, I mean, most likely most of us aren't going to be Taylor Swift or Post Malone.

00:14:18.280 Right.

00:14:19.680 Like, like, if you want to be a working musician and make your own stuff and, like, you know, you're not interested in being a cover band or stuff like that.

00:14:25.520 Yeah, like, it's, like, like, budget.

00:14:27.500 Like, like, look, like, this is the project.

00:14:29.520 Who's it for?

00:14:30.200 How's it going to cost?

00:14:30.980 And, like, what are you going to do to make some money out of it?

00:14:32.880 If, if, you know, a lot of people don't want to make them.

00:14:34.700 A lot of people don't care.

00:14:35.340 They just want to get up on stage.

00:14:36.160 But, you know.

00:14:38.320 The bands that are in there.

00:14:39.540 Yeah.

00:14:39.840 You can do it.

00:14:40.720 Yeah, yeah.

00:14:41.260 Bands that really pick up an audience, dedicate their lives to it.

00:14:44.900 I think that that is.

00:14:45.980 Like, because the next guy is definitely doing it.

00:14:47.540 Like, you have to.

00:14:48.160 So, it's tough for these younger guys.

00:14:49.820 Like, like, um, and I don't know.

00:14:52.900 Like, this is what I've been told.

00:14:53.920 So, I'm like, I could definitely be better on social media as far as promoting my bands.

00:14:58.440 But, like, they say now, like, because a while ago you had to be on everything.

00:15:01.800 You had to be on Instagram, whatever the, whatever it was.

00:15:04.440 And now they say just to figure out the one you like and just focus on that one.

00:15:07.580 So, that's kind of a little bit of a break.

00:15:09.020 But, um.

00:15:10.120 What's the one you like right now?

00:15:12.240 Uh, I guess I just use Instagram the most.

00:15:14.720 But I, like, I don't, like, I, like, I find all of it.

00:15:16.960 If I spend too much time on it, I start to get.

00:15:19.480 Yeah.

00:15:19.760 Like, squirt, I don't know.

00:15:20.840 Like, it's, like, I find out, like, there's just a lot of misery.

00:15:24.020 Like, I don't like making videos of, like, like, I, like, I've, and I don't mean this

00:15:27.680 as insulting to any of my friends.

00:15:29.740 I've yet to see a funny TikTok sketch.

00:15:34.900 Like, where your buddy's band's like, hey, we're going out.

00:15:37.040 And, like, it's, it's never, it never lands.

00:15:39.000 I'm going to be dead honest with you right now.

00:15:40.580 I would hate to be doing that.

00:15:41.320 Like, like, what do you got to do with some jam this weekend?

00:15:43.220 You know?

00:15:43.420 Like, we got to go make a bunch of TikTok skits.

00:15:45.500 Like, that is, I'm not really interested in that personally.

00:15:47.580 Not that there's anything wrong with people who are.

00:15:49.020 Like, I'm not knocking that.

00:15:50.040 Like, I understand I sound old and stuff like that.

00:15:52.100 But I'd, like, I really just like making music, man.

00:15:55.140 I mean, unless you're a band that's able to turn into a chiropractor throwing an old

00:16:00.940 lady out the window like I keep watching on Sora, I can't stop myself.

00:16:05.300 You know, unless you can do something more entertaining with your sketch than Sora,

00:16:10.060 please play your music.

00:16:11.000 I would have to agree with you because what I saw most recently from you,

00:16:15.400 led to the first thing I opened with, you're in the band Rules, what I think is one of

00:16:21.040 the best punk bands in Canada.

00:16:22.560 And now look, you're back together.

00:16:24.080 Yeah, yeah.

00:16:24.560 Like, yeah, we're, yeah, we're about to, we're about to record again too.

00:16:27.900 Like, we already had something that we bailed on.

00:16:29.200 And like, we're like, oh, we can get, yeah, we're back.

00:16:30.860 Like, I mean, I don't know how much we're back, but like, we're, yeah, we're stoked

00:16:34.400 on it.

00:16:34.720 We're stoked on it again.

00:16:35.540 Yeah, for sure.

00:16:36.280 When I saw it, it was like, my heart, I'm getting goosebumps.

00:16:38.620 My heart feels good about it.

00:16:39.860 Like, you know what I mean?

00:16:40.280 It's like kind of one of those things you ever, like, you don't realize how much something's

00:16:43.300 haunting you until, until it's fixed.

00:16:45.260 Do you know what I mean?

00:16:45.940 I totally do.

00:16:46.820 Yeah.

00:16:47.040 So it's kind of like that.

00:16:47.820 So I'm excited about that.

00:16:49.100 And I'm excited we're doing stuff with the video data.

00:16:50.580 I'm about to record with that band too.

00:16:51.940 Oh yeah.

00:16:52.240 But what led me to you guys was I saw a post and I was like, what's Ben doing?

00:17:00.000 This is crazy.

00:17:01.480 Yeah.

00:17:01.880 Yeah.

00:17:02.180 Yeah.

00:17:02.320 We, uh, it was, they showed up on Halloween.

00:17:04.660 It was wild.

00:17:05.140 And it was like, uh, it was right after like the Blue Jays lost tears.

00:17:08.060 We were like, oh, this is not going to be a good night in Toronto.

00:17:09.640 But we had a lot of, it was great.

00:17:11.040 It was like, I can't like, uh, we, I,

00:17:12.660 you know, like me and Reese Reese, my friend is in the room over there.

00:17:15.680 Like we always talk about like, you know, when you have the room, we had the room,

00:17:18.100 you know, like sometimes, you know, like sometimes like I've been booed by 40,000

00:17:21.360 people, dude, like, you know, you know, when you have them, you know, when you have

00:17:25.140 the room, you know what I mean?

00:17:26.440 So it was, uh, it was, it was great.

00:17:28.240 It was great.

00:17:28.720 It was, uh, I loved it that night.

00:17:30.940 I like, I was like devastated that the video dad had to back out of that show.

00:17:35.960 Um, but like everything, it worked out.

00:17:39.740 It worked out great.

00:17:40.320 Uh, just a minute ago, I mentioned Sora.

00:17:43.660 How do you feel about AI and music?

00:17:46.040 I'm not going to lie to you, Ben.

00:17:46.920 I've heard some pretty cool stuff.

00:17:48.620 Uh, like I, I, I thought I, I find it interesting.

00:17:52.280 Um, like I, uh, it's inevitable.

00:17:55.280 Um, I'm not, I'm not so much afraid of AI art as a lot of people are.

00:18:00.100 And like, and the reason being is that, uh, when we were all growing up and I know people

00:18:05.120 have different opinions about the band Pantera, you know, like there's whatever, uh, this is

00:18:09.740 just like, this is like, if you have a different opinion to mine on Pantera, I don't want to

00:18:13.120 hear it.

00:18:13.460 Yeah.

00:18:13.700 Well, I mean, like, you know, like, uh, I think, you know, they get themselves into trouble 0.99

00:18:17.080 sometimes saying dumb shit, but whatever. 0.99

00:18:18.360 Uh, like growing up, we all like, uh, Dimebag Daryl, like God rest his soul, I guess. 0.99

00:18:23.080 Uh, uh, everybody would go get the Dimebag Daryl set up. 0.99

00:18:26.320 Yeah.

00:18:26.720 Right.

00:18:26.920 And then they're like, why the hell don't I sound like Dimebag Daryl?

00:18:29.080 Because I, I, I still instinctually feel that something between like whatever we are, uh,

00:18:34.580 in the, in the device that we're using to communicate with that, I don't know, I don't

00:18:38.160 want to take a soul, whatever that, that is, whatever, whatever that is, that, that makes

00:18:42.380 whatever you're holding sound the way it sounds is something that we can't explain as a

00:18:48.340 species yet.

00:18:48.980 So AI only knows what we know faster.

00:18:52.060 I got you.

00:18:53.080 And it's replicating what we do at our best, but so we need to keep creating our best.

00:18:58.260 I think it's a, I think it's a long time before AI makes like that, you know, uh, that great

00:19:04.880 piece of, uh, musical art, you know what I mean?

00:19:07.700 Like, and there's, and there's all sorts of analytics to that show that like, uh, we don't

00:19:11.880 listen as long, like to, to AI music or look at AI art as long for some reason.

00:19:17.180 Like, like we can, we just really get existential here when you're talking about it.

00:19:20.520 So maybe at a, at a really deep level, we're picking like, there's no, um, frequency connection

00:19:27.360 between us and that art.

00:19:29.360 If it's only computer, that's, that's a great, yeah, that's what I was trying to say.

00:19:32.900 Like, I, like, I think that that's a real thing.

00:19:34.760 I like, I don't understand, like, uh, like I'm not a visual art guy, but I like have my

00:19:40.460 friend Sanjay, he brings over stuff and I'm like, this makes me feel like that.

00:19:42.840 And he's like, that's what I was thinking.

00:19:43.840 And I don't understand why he's, he's a, uh, abstract artist and like, I don't understand

00:19:48.300 why I could pick that up through like this thing that I'm holding because he's put a

00:19:52.780 certain energy into it that you then are reading off of it.

00:19:56.820 That's more than just visual or even a tactile thing.

00:19:59.820 Like, like, like it's a, like, I know it's a little woo woo to say that stuff, but I really

00:20:03.020 think that that's what the magic of art is.

00:20:04.900 So the other thing is we know when somebody has to take a breath when they're singing

00:20:08.340 and AI doesn't for whatever reason, or maybe it's learning that, but there are these, uh,

00:20:13.860 hallucination, uh, clues that AI leaves us in music and video and what do you mean by

00:20:19.720 hallucination clues?

00:20:20.560 Well, it's almost like Ben's here, but he's got a nose and a half.

00:20:24.900 Okay.

00:20:25.900 Okay.

00:20:26.300 Well, I'm still happy to see Ben, but I know it's not.

00:20:29.660 Six fingers.

00:20:30.160 Yeah.

00:20:30.660 Yeah.

00:20:30.840 Yeah.

00:20:31.000 Yeah.

00:20:31.020 That's a six finger Ben.

00:20:32.600 That's your new band name.

00:20:33.900 If you want to go ahead.

00:20:35.200 Yeah.

00:20:35.540 No, that's it.

00:20:36.580 Yeah.

00:20:37.160 Six finger.

00:20:38.320 I'm not going to go where I was going to go, but, um, yeah, it's like, but I, I, and

00:20:42.340 I get, but I get why people get frustrated.

00:20:44.240 Um, you know, like, uh, it's scary, right?

00:20:46.920 It's, it is scary.

00:20:48.000 And I like, I'm just saying like, and like, uh, it wouldn't be the first time I'm dead wrong.

00:20:51.820 So like, this is the way I feel about it right now.

00:20:53.720 Uh, but like, I, I do understand why people get nervous about it.

00:20:57.480 Um, but people in music are using it for all sorts of different things.

00:21:00.080 And I'm not going to throw anyone under the bus, but I know people who like, um, you know,

00:21:03.000 big part of their music businesses is, you know, YouTube or something like that.

00:21:06.360 So they'll go to chat GPT and say, what's the best like headline for that?

00:21:09.460 Or what's the best, like a log line or whatever.

00:21:11.840 That's brilliant stuff.

00:21:13.000 And it works for them.

00:21:14.000 You know, um, I just did an opening for this show.

00:21:17.260 Sometimes I do that on the teleprompter, right?

00:21:20.520 Sometimes I do it very badly on the teleprompter and I have to redo it.

00:21:24.120 But, uh, I will often start with, okay, here's what I talked about in this episode.

00:21:29.240 Cause I'll record it afterward and I'll even go to chat GPT and say, help me unstring this

00:21:35.440 for one second and put it into one sentence.

00:21:37.860 Yeah.

00:21:38.420 And from that, I can then write my monologue.

00:21:40.880 You know what I mean?

00:21:41.720 Yeah.

00:21:41.920 So it gives me a good understanding of what I talked about.

00:21:45.120 If you can apply it based on the prompts that you're using, okay.

00:21:49.220 If you're out there as an artist and we'll talk about this, I know two or three people

00:21:55.780 out there that are not just a single artist, but are a full suite of artists under an AI

00:22:01.580 record label, each with their own sound that are releasing songs on a daily basis.

00:22:07.660 Uh, how do you feel your reaction to that?

00:22:11.420 I don't, uh, I guess I would have to hear it.

00:22:14.240 Um, like it just, like, uh, it, it's, it's, they'll probably make a lot of money, I guess.

00:22:23.520 Like, I, I think, uh, I think some people like, uh, like, I just, I don't know why you'd

00:22:27.640 want to, like, yeah.

00:22:30.580 Like, I don't know why you want to create a machine.

00:22:32.360 Like, why do you want to create it?

00:22:33.140 Like, so is it just for profit?

00:22:34.620 I mean, um, I know Reese was saying, sorry, I keep referring to Reese.

00:22:38.020 By the way, Reese is over there in the background.

00:22:39.880 By the Reese, how's it going?

00:22:40.880 He was talking, we were talking about, um, uh, Timbaland's got a project like that right

00:22:45.260 now or something like that.

00:22:46.100 Um, doing something along those lines.

00:22:47.620 I don't know that, like, it just, that doesn't seem fun to me.

00:22:50.740 Yeah.

00:22:51.040 That bothered me because he and I were supposed to collab on that and then AI stepped in and 0.85

00:22:55.840 I'm like, yeah, so much for my comeback.

00:22:59.240 Yeah.

00:22:59.380 I, I, I guess I would like, so is it like, like, uh, so when you say they're, like, they're

00:23:02.620 making AI animated AI, I guess what it is.

00:23:06.900 Not even animated.

00:23:07.740 It's just the music.

00:23:09.120 Okay.

00:23:09.880 So like, there's a, a, I was going to say fake AI record label under the record label

00:23:16.220 is one, two, three, four artists all with their own songs, all with their own sound,

00:23:20.680 all with their own vibe, all under one channel.

00:23:23.940 Yes.

00:23:24.560 On Spotify and on YouTube.

00:23:26.540 Interesting.

00:23:26.840 Yeah.

00:23:27.080 Uh, I don't know.

00:23:29.140 I like, I guess, I guess like, uh, my first instinct is that's really icky, but, uh, yeah.

00:23:35.780 Why does it feel icky to you?

00:23:37.900 Uh, I think cause it's, well, cause my, my favorite thing about music is, is like, I,

00:23:42.900 I, I'm with somebody who does arrangement.

00:23:44.240 I do song, like I do song, a little bit of song doctoring and a little bit of arrangements

00:23:47.120 and stuff like that.

00:23:48.120 Well, a lot that's range was kept my lights on.

00:23:50.260 So I'll say that I'm pretty good at that.

00:23:51.120 Okay.

00:23:51.200 Uh, so I, I can't understand why you'd be, I, like, I'm so like, all I do is think about

00:23:57.500 songs.

00:23:57.960 Like, I like talk about songs, think about songs, think about the structure of songs.

00:24:01.420 I don't understand why, like, why are you interested in this?

00:24:04.980 I like, unless are you interested in, maybe just interested in computer programming, I guess.

00:24:09.060 I don't know.

00:24:09.640 It just seems really weird.

00:24:10.640 Like, uh, but you know, I don't like, I guess.

00:24:13.700 I mean, it doesn't fit.

00:24:14.940 It, it doesn't fit our understanding of the process, right?

00:24:18.120 Yeah, but things change, I guess, all the time.

00:24:19.600 I mean, I got people, you know, pianists hated keyboards.

00:24:22.460 So like, you know, like.

00:24:23.800 That's true.

00:24:24.420 So I don't know.

00:24:25.140 Technology ends up changing things, you know?

00:24:26.960 I mean, how much do you really hate a turntable as part of an arrangement?

00:24:29.660 Oh, I don't, like, I like, I love, I love, like DJs, I have a crazy amount of, amount

00:24:33.220 of respect for.

00:24:33.740 I know a lot of people don't, but like, uh, it's not playing a playlist.

00:24:36.740 I, like, I, I would, I would say that DJing is, is the, is the, is the in-between between

00:24:41.680 like, what, like, like live playing musicians and, uh, comedians.

00:24:45.480 Yeah.

00:24:46.160 Because not that, like, because they, it's all reading the room.

00:24:48.940 It's all, like, they have to, like, like, like I've tried to DJ and I'm like, oh, here's

00:24:52.020 my playlist.

00:24:52.640 And then like, if that doesn't, that's not DJing, man.

00:24:55.560 Like, like, like you can lose them quick.

00:24:57.020 So there is something like.

00:24:58.360 People there are standing on the dance floor staring at you going.

00:25:00.860 Yeah.

00:25:01.000 Yeah.

00:25:01.120 Well, this is the one.

00:25:01.640 I think I booed this guy on stage a couple of years.

00:25:04.120 Yeah.

00:25:04.240 Yeah.

00:25:04.340 Yeah.

00:25:04.540 Yeah.

00:25:04.960 Yeah.

00:25:05.220 But my favorite, my favorite, uh, heckle on stage was play something, you know, that's

00:25:10.960 the best, not something I know, something you know.

00:25:15.620 Yeah.

00:25:15.720 Yeah.

00:25:15.860 Yeah.

00:25:18.420 Uh, like, I'll never forget it.

00:25:20.500 It was like, it was a total babe too.

00:25:21.880 It was like, oh, man, I love the heckle.

00:25:24.460 Yeah.

00:25:24.780 Um, well, let, let, let's talk about this just for one second.

00:25:27.980 Sure.

00:25:28.080 The, uh, the Junos are coming back to Hamilton. 1.00

00:25:30.820 By the way, the last time I saw the Junos, the weekend played and he blew the roof off.

00:25:36.740 He's so good though.

00:25:37.760 In Hamilton at the Junos.

00:25:39.080 He, uh, that was, well, he's actually the biggest artist in the world now.

00:25:43.580 It does not surprise me.

00:25:44.840 Yeah.

00:25:45.200 Um, yeah, we, what do we, uh, uh, a friend of mine is in the Spotify game overseas.

00:25:51.600 Like they have very accurate numbers and yeah, like he's the biggest, biggest artist in

00:25:55.020 the world.

00:25:55.380 I don't know how they do that.

00:25:56.900 Like, uh, I don't know how they.

00:25:58.960 Do you want to hear something cool?

00:26:00.000 Yeah.

00:26:00.240 The building you're in right now is where he recorded that famous album where he could

00:26:07.020 not feel his face and based on how hard they worked, I would imagine that was true.

00:26:11.320 Oh yeah.

00:26:11.780 Yeah.

00:26:11.980 Uh, but, uh, the Junos, uh, what about the relevance of things like the Junos in your mind?

00:26:17.700 Because to me, that's still a really big deal.

00:26:21.000 I think they're great.

00:26:21.780 I think it's fun.

00:26:22.640 Um, I got nominated for, I've been nominated for a couple.

00:26:25.220 It's great for business.

00:26:26.460 Yeah.

00:26:26.720 Not this year.

00:26:27.280 Like this is going back, but thanks.

00:26:28.460 Um, it, it, it, it's, uh, my mom was really excited.

00:26:33.880 Like it's, it's kind of like, it's like, it's one of those things that like validates

00:26:37.300 your, you know, your dreams, I guess, or your goals or like you as a musician or something

00:26:41.300 like that, like where your parents can be like, oh, you got nominated for a Juno.

00:26:43.920 And it's really special in Canada to all generations.

00:26:46.860 Yeah.

00:26:47.020 It's, it's, it's a nice thing.

00:26:48.240 And, uh, I often find that the people who win the Junos are the right people.

00:26:51.900 Like, uh, like we lost to Sam Roberts and like, no, no shame in that.

00:26:55.600 No, man.

00:26:56.220 That's all right.

00:26:57.000 Yeah.

00:26:57.240 I would have probably voted for him too.

00:26:58.500 To be in the same list.

00:27:00.040 Yeah.

00:27:00.100 Yeah.

00:27:00.260 And finger 11 as well.

00:27:01.360 It's like, we had a one year we lost to those guys.

00:27:03.420 And like, uh, I conned them though.

00:27:05.500 I got banned.

00:27:07.540 It was a joke, dude.

00:27:08.640 It was weird.

00:27:09.260 Why am I not surprised?

00:27:10.560 Yeah.

00:27:10.660 Cause I drank, I don't know.

00:27:11.440 It's just a joke, dude.

00:27:12.440 I don't know.

00:27:12.840 Whatever.

00:27:13.120 But the Junos, uh, coming back to Hamilton must be kind of a big deal for you because, and, 0.99

00:27:17.680 and I don't know, I'll share this with Canadians who may not know this.

00:27:20.880 And if you're not from Canada, Hamilton sometimes gets a rough, a rough ride.

00:27:26.760 It's a tough place.

00:27:27.120 Comedically.

00:27:27.860 Yeah.

00:27:28.100 Oh yeah.

00:27:28.660 It's we earn it.

00:27:29.860 Uh, but it is frankly, it's a hardworking, historically a steel town in Ontario down by

00:27:36.560 the border, uh, near Buffalo.

00:27:38.540 Don't hold that against Hamilton.

00:27:40.260 Having said that it is really there.

00:27:43.160 There are a series came out of that called, uh, something in the water.

00:27:46.500 I believe that's what are the one I'm working on.

00:27:47.760 Yeah.

00:27:47.900 That's the series you're working on, uh, that really kind of highlights it.

00:27:51.700 There are pockets in Canada, Hamilton being one of them that are literally the birthplace

00:27:56.280 of music.

00:27:56.940 So my, uh, yeah.

00:27:58.340 So we used to get asked that all the time, you know, like, uh, especially when I was like

00:28:02.140 doing a lot of touring and I was like, you know, like, like, you know, on the end of the

00:28:04.600 on the road all the time.

00:28:05.540 Uh, as well, actually a lot of bands have been asked this, but, um, it wouldn't matter

00:28:10.240 if you're getting like on college radio or if you're on e-talk daily, you'd get asked

00:28:13.520 like, uh, what's in the water in Burlington and Hamilton, they get like a real, the nine

00:28:17.300 to five thing. 0.89

00:28:18.700 And so I put a lot of thought into that.

00:28:20.320 And this is kind of what the theme of the, the, the, the, the, the, the podcast I'm going

00:28:24.700 to be putting out in the early, early next year is, uh, it was kind of a trope, but

00:28:28.600 I'll be like, they're going to ask the water question.

00:28:29.980 You're going to be walking like for, cause for a while there, all of our buddies were, were doing

00:28:33.500 really well, like it was like my band, monster truck, walk off, our cows, uh, dirty deal

00:28:38.760 was coming up.

00:28:39.240 Like it was, it was just wild.

00:28:40.320 Like Silverstein was crazy.

00:28:42.960 It was the reason like all of these bands were just killing it.

00:28:45.960 It was the Manchester of Canada at that moment.

00:28:48.540 It was just everywhere.

00:28:49.600 And I think like, from my perspective, what really kicked off, uh, my generation, like

00:28:55.560 it is in 1990, a band called the rainbow butt monkeys who later, later became the finger

00:29:00.140 11, uh, won a radio contest, uh, for 97, seven hits FM at a St. Catherine's even closer

00:29:06.200 to Buffalo, but they all went to different schools in the region.

00:29:09.140 And I think what kicked it off is that a whole bunch of people saw that it was, it was achievable

00:29:13.860 to be a rock star.

00:29:15.160 Right.

00:29:15.520 And it's just normal people.

00:29:16.280 It's all these kids when a kid, you know, before that, maybe a kid saw like, you know,

00:29:18.800 their buddy's uncle make the NHL or something, you know, like, uh, and so they kept playing

00:29:22.080 hockey.

00:29:22.400 You can do it.

00:29:22.840 You can do it.

00:29:23.200 Somebody from my town, you know, we became a friend.

00:29:24.680 So I think that's really where things started for us and my guys, you do get hotbeds.

00:29:31.800 I mean, think of, uh, think of, uh, Athens, Georgia.

00:29:34.760 I mean, at an era when, uh, REM came out of their B 52s.

00:29:39.340 Yeah.

00:29:39.740 Uh, you know, there was a whole collective of great bands, uh, Poy Dog Pondering that came

00:29:44.440 out of that.

00:29:45.040 Yeah.

00:29:45.600 That one area was a university town.

00:29:48.360 Hamilton has that same thing.

00:29:49.580 There's a good, there's a good university crowd there.

00:29:52.180 Yeah.

00:29:52.480 Uh, that helps you build your, your audience as you go back home.

00:29:55.820 It's also advantageous, like, like, uh, geographically, like you can like, like what's called like

00:30:01.020 an Ontario, the 401 run, like from London to Kingston to, you know, go back.

00:30:05.560 So like, you're kind of dead set in the middle of, you know, you're an hour, 45 minutes or

00:30:09.080 just sorry, 45 minutes from Buffalo.

00:30:10.820 You're only an hour from London, you know, like an hour from Toronto.

00:30:14.060 Like you could, you can kind of do all of the markets and then get home and still pay your,

00:30:18.060 like, I mean, it was a lot more affordable a few years ago, but yeah.

00:30:21.080 That's true.

00:30:21.480 I mean, and it's not right in Toronto, but it's accessible to Toronto.

00:30:24.740 Yeah.

00:30:24.920 Like, uh, once again, Athens to Atlanta, uh, uh, Manchester to London.

00:30:30.740 Yeah.

00:30:30.960 And I think, I think also too, like, cause you bring up Athens, like, you know, you can

00:30:33.860 do any of those, like, you know, the orange County or like, you know, Seattle, like you,

00:30:37.600 you pick them.

00:30:38.180 Uh, I think like, uh, probably, I guess what else keeps that, like why, why the people start

00:30:44.660 to invest in the regions, you know what I mean?

00:30:45.960 Like, you know, like, uh, Nevada popped off.

00:30:48.400 So people like, who's the next one?

00:30:49.380 And then I think, you know, people start signing Alice in Chains or, you know, Pearl

00:30:52.140 Jip, whatever, whatever the order was, I'm sorry if there's any historical inaccuracies,

00:30:55.100 but I think that does also happen.

00:30:56.940 And that, like, I'm sure that's what hap, like, like in retrospect that we brought this

00:31:01.240 up.

00:31:01.480 Yeah.

00:31:01.620 Like there's like labels, like Sonic Onion, um, great record label, like, uh, Dine

00:31:04.860 Alone records.

00:31:05.440 And, uh, you know, they were signing good bands and then they started kind of signing

00:31:09.360 their friends bands or like the, like the offshoot bands and then more and more.

00:31:12.060 Yeah.

00:31:12.240 So I guess it's always going to be a powder keg of, of mixed, like, you know, mixed ingredients

00:31:17.080 as to why something like that happens.

00:31:18.280 But it is, it, it's, you can't go to like the mall in Hamilton and throw a rock with

00:31:23.140 it.

00:31:23.260 So he hasn't like at least directed a video for his buddy's rap band or something, you

00:31:26.000 know, like a rap group.

00:31:26.880 It's everywhere.

00:31:27.840 Everybody's involved somehow, it seems.

00:31:29.360 You must see through Fanta tickets, uh, pretty firsthand what some of the hottest shows

00:31:34.340 are, uh, what's, what are the trends right now?

00:31:37.920 Uh, I would say like, uh, um, you, you, you definitely see upcoming bands.

00:31:42.280 Like you start to see bands start to, they're starting to get bigger, but like, I would say

00:31:44.880 like the thing that's always a solid is tribute acts right now.

00:31:47.820 That's so funny.

00:31:48.720 Yeah.

00:31:48.920 Yeah.

00:31:49.100 It's, it's like, I guess like probably since the late eight, I don't, I, what are some

00:31:52.120 of the best, uh, tribute acts?

00:31:53.820 Uh, I, I don't get out to a lot of those shows, but, um, uh, I know my friend Kevin Beebe's

00:31:59.460 in a Bee Gees one and I would really like to see that.

00:32:01.660 I'd like to see that.

00:32:02.360 Yeah, me too.

00:32:03.000 Uh, I saw.

00:32:04.100 There's an Atlantis more set one that always come, comes out.

00:32:06.500 I can't remember what it's called.

00:32:07.520 I think it's called, it's called Jagged Little Pill.

00:32:08.920 That thing sells out quick.

00:32:10.620 Um, there's an eight, uh, tragically hip bands.

00:32:13.980 Yeah.

00:32:14.200 The practical hip, that one's a good one. 0.76

00:32:16.180 Like they, they, they all sell fast.

00:32:17.460 And I think, I'm not sure if it's because of, you can't go see the, like four to see the

00:32:21.360 real thing or something like that.

00:32:22.320 But there's also like weird, like, uh, ones you wouldn't expect like blink 182 tribute bands

00:32:26.060 now, like all of these kinds of, yeah, it's, it's, it's so right down to the niche.

00:32:30.220 Yeah.

00:32:30.580 It's getting there.

00:32:31.300 It's getting there.

00:32:31.860 It's like, uh, is there ever been a tribute band that draws more than the actual band?

00:32:37.340 That's a good question.

00:32:38.280 I would love to know that.

00:32:39.100 I bet you, I bet you, I bet you Ramones tribute bands do like the remote.

00:32:41.840 Listen, we got to check that one out.

00:32:43.140 Nick, can you find out?

00:32:44.100 Has there ever been a tribute band that sold more, sold out a show bigger than the actual

00:32:49.920 act?

00:32:50.480 Okay.

00:32:50.980 I would love to know that.

00:32:52.300 Like, uh, I think the, the famous story about the Ramones is that like, like for a long time

00:32:56.380 there, like there's like famously the Ramones, but like couldn't sell tickets.

00:32:59.980 It's like, I, I, I, I'm fairly certain that that's true.

00:33:03.100 And I apologize to it.

00:33:04.180 Well, I love the Ramones, but, uh, I love them 20, 20, 24 hours a day.

00:33:10.680 Yeah.

00:33:11.400 Yeah.

00:33:11.800 Yeah.

00:33:12.080 I just doubled that.

00:33:12.720 That was a lot of retake that one.

00:33:14.460 So, uh, yeah, that would have been a retake right there.

00:33:17.260 So look, before we close up, um, one of the things that you were talking about, and I, I love

00:33:22.140 the notion that this is something that we're going to do in eras going forward.

00:33:26.740 Uh, hopefully, and that it's still going on in the rock realm, a Christmas show.

00:33:32.320 Oh yeah.

00:33:32.920 Yeah.

00:33:33.160 You're producing one of those this year.

00:33:34.560 Yeah.

00:33:34.740 We have a, we're, we're launching a new thing.

00:33:37.020 Uh, we're not supposed to say this till the 15th, but we're there.

00:33:39.900 Do not open until Christmas.

00:33:41.540 No, uh, it's December 13th in Hamilton.

00:33:43.500 We're starting a new thing called, uh, with our friends, uh, my band, the video dead, uh,

00:33:47.420 the other band, not like rules.

00:33:48.500 And the other, the video dead is wicked too, to be honest.

00:33:51.800 I don't know.

00:33:52.480 They're good, man.

00:33:53.480 Uh, like I, I do, I, I earned my spot, but like those,

00:33:56.740 I get to play with really talented people and I would, I'm very appreciated and grateful

00:34:01.380 that I do.

00:34:01.860 Like, I know that about you.

00:34:03.000 Actually, you're always the guy to say it's the band.

00:34:05.720 Yeah, it is. 0.98

00:34:07.120 You know, like meanwhile, if you got a crap drummer, you're not doing anything.

00:34:10.040 I saw a pretty good lead, uh, vocals going on, on the video, uh, that I saw Chuck, but, 0.78

00:34:14.980 uh, uh, so yeah, we're, uh, we're, we're partnering with boys that out on a new annual thing called

00:34:20.280 they, they're right now on their 20th anniversary of a record, a really big record.

00:34:23.820 They did called train wreck.

00:34:24.720 So our new Christmas event is going to be called slay wreck, uh, boys, light outs, headlining

00:34:29.360 and the video dead's playing direct support.

00:34:31.880 Uh, Danny miles is going to be on it and, um, a band called the good depression is going

00:34:36.960 to be on.

00:34:37.320 That sounds like a great show.

00:34:38.300 It's going to be fun.

00:34:38.980 It's going to be, it's, uh, we're doing it at the underground, uh, tickets are going

00:34:41.500 to go on sale next week.

00:34:42.420 Uh, it should probably sell it pretty quick.

00:34:44.740 Cause it's, uh, it's, uh, it's a, it's a, it's a real, it's, it's for like all of our

00:34:49.960 friends and we're raising money for Shifra, which is a, which is a, um, uh, expecting mothers

00:34:53.940 in need charity.

00:34:54.760 Fantastic.

00:34:55.460 So yeah, we're trying to, we're just trying to do something nice.

00:34:57.540 And there's also, you know, like, as we all like, you know, we're, we're buddies and we

00:35:01.580 don't, you know, we get to do stuff like this so we can spend time together.

00:35:04.040 So, you know, sometimes you got to make stuff to make sure we all see each other at Christmas,

00:35:06.820 all the, all the friends we grew up with and stuff like that.

00:35:08.720 You know, I want you to know that was only 50% of the reason I asked you to come in today.

00:35:12.400 Cause it's great to see you.

00:35:13.840 Uh, uh, don't forget, uh, you can always check out Fanta tickets and I recommend you do.

00:35:18.540 I want to support this.

00:35:19.580 I think it's important that, uh, artists get the, uh, get the bonus end of performing and

00:35:26.260 a Fanta tickets has been about that since day one.

00:35:28.740 Thanks man.

00:35:29.300 And if people want to reach out, where do they follow you?

00:35:32.000 I guess just, uh, I wish I could remember what my Instagram handle was.

00:35:35.800 I'll tell you what it is.

00:35:36.580 Benjamin Rissman.

00:35:37.100 Is it Benjamin or Ben Rissman?

00:35:38.040 Ben, Ben Rissman on Instagram.

00:35:40.480 I'll make sure that it's included in this.

00:35:42.560 You know, you're such a promoter on the socials, buddy.

00:35:44.500 Thank you so much.

00:35:45.240 Cheers brother.

00:35:45.860 Nice to see you.

00:35:46.320 Thank you so much for having me.

00:35:47.040 This is a lot of fun.

00:35:47.680 No problem.

00:35:48.020 You can keep the water.

00:35:49.000 I appreciate it.

00:35:50.000 Yeah.

The Truth About Today’s Music Industry

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