Valuetainment

00:00:00.000 You know, very often people will tell me, Pap, you have no idea you're hungry.

00:00:02.200 I'm the hungriest I've ever been.

00:00:03.220 Oh my gosh, I'm the hungriest person you'll ever meet.

00:00:05.780 Last week, we have a conference call, Zoom, and just two days ago or yesterday, I had

00:00:10.580 a meeting over here in Gaylord with 500 of our guys that flew in from all across the

00:00:14.020 country, and I asked the question, I said, how do you measure hunger?

00:00:18.200 And people said, you know, somebody who's focused, somebody who's clear, somebody who's

00:00:22.840 this, somebody who's that.

00:00:23.720 I said, you have no idea how much for me it's so important to identify exactly what's

00:00:30.520 the number one thing to measure the hungriest person in the room, number one thing to measure

00:00:36.420 the hungriest in the room, not number two thing, not number three thing.

00:00:40.000 For example, I was lazy as a kid growing up.

00:00:42.940 My dad would say, why are you so lazy?

00:00:44.460 Why are you so lazy?

00:00:45.320 Why are you so lazy?

00:00:46.180 So I studied the topic of laziness.

00:00:48.380 Why are some people lazy?

00:00:50.120 Because their life is boring.

00:00:51.700 They don't have a target.

00:00:53.160 They don't have something they're going after, right?

00:00:54.980 So laziness is stemmed from boredom, right?

00:00:57.960 If you look at bitter people, why are some people bitter?

00:01:00.800 Why are they so bitter?

00:01:01.820 Because they're not creating anything.

00:01:03.680 They're not building something new.

00:01:05.380 They're not creating.

00:01:05.860 So they get bitter and upset and agitated about everybody else that's trying to create something,

00:01:10.580 right?

00:01:11.120 Element of bitterness is they're not creating.

00:01:13.780 They're in a state where they're no longer building anything.

00:01:16.520 Well, how do you measure somebody that's the hungriest?

00:01:18.840 You know what's the number one way you measure somebody that's hungry?

00:01:21.680 Very simple.

00:01:23.000 Their sense of urgency.

00:01:25.960 That's simple.

00:01:26.960 Let me explain to you why.

00:01:29.280 So people say, well, you have no idea how hungry I am.

00:01:32.120 Really?

00:01:32.760 Yeah.

00:01:33.200 What'd you do about it today?

00:01:34.720 Oh, not today, but tomorrow I'm going to, you ain't hungry, man.

00:01:37.980 You just think you're hungry.

00:01:39.520 You are not hungry.

00:01:40.740 You may be hungry to go eat lunch.

00:01:42.780 You may be hungry to go have dinner.

00:01:44.220 Fine, I'll give that to you.

00:01:45.300 You ain't hungry to compete in the marketplace.

00:01:47.020 Because a person who's hungry, this is how they work.

00:01:50.580 I was watching an interview earlier of Musk years ago.

00:01:54.860 He said, I don't recommend you wanting to be like me.

00:01:58.320 He says, because you don't know how many hours I work.

00:02:00.840 You don't know what it's like to be thinking about wanting to win.

00:02:03.260 You don't know what it was like every night going to sleep, you know, thinking Tesla's

00:02:06.460 about to go out of business.

00:02:08.300 When people say, hey, you think Tesla stock's going to go down, it's going to go up, it's

00:02:12.100 going to go down, it's going to go up.

00:02:14.700 But as long as Musk is behind it, he is so flipping hungry, which is urgent.

00:02:21.760 He's so urgent about executing things now that no matter what he touches, it's going to

00:02:27.460 grow because today he's hungry.

00:02:29.940 This may change 10 years from now.

00:02:31.440 This may change 20 years from now, but he's so hungry today.

00:02:34.640 And you cannot be hungry without being urgent.

00:02:37.280 So let me go back to you right now.

00:02:39.040 If you said, Pat, I'm really hungry, fine.

00:02:41.480 What are you urgent about?

00:02:43.100 What question are you trying to get the answer to right now?

00:02:45.740 What person are you trying to contact and get a hold of right now?

00:02:48.820 If they don't answer the phone, what is your method of getting a hold of them?

00:02:52.060 One time I had a guy that came up to my office and he was a magazine guy.

00:02:55.800 He comes upstairs.

00:02:56.760 He says, yeah, let me tell you, I'm this guy, this CEO, this company.

00:02:59.520 And, you know, I just kind of want to drop off a man. 1.00

00:03:01.460 And I blew him off.

00:03:02.200 I'm like, who is this guy?

00:03:03.000 And I honestly said, I'm so busy.

00:03:04.400 I don't have time for you right now.

00:03:05.660 It's good.

00:03:06.000 Maybe I'll follow up with you.

00:03:07.820 And this was in Woodland Hills in my office at Woodland Hills Marriott, right?

00:03:13.420 Right next to Woodland Hills Marriott, Warners Center Marriott.

00:03:16.160 So he leaves.

00:03:17.560 I look at his magazine.

00:03:18.520 I'm like, oh, shoot.

00:03:19.320 I didn't even ask for his number.

00:03:20.340 He just gave me his magazine.

00:03:21.080 I'm like, oh, my gosh.

00:03:22.160 See where this guy's at?

00:03:22.840 So I said, okay, let me send him an email.

00:03:24.240 They didn't respond back.

00:03:24.800 Let me send him this.

00:03:25.720 I'm trying to catch him before he comes up.

00:03:27.260 Doesn't.

00:03:27.600 Let me send this.

00:03:28.780 Facebook doesn't answer.

00:03:29.600 Oh, my God.

00:03:29.900 Where is this guy?

00:03:30.400 I'm looking outside the window.

00:03:31.100 Let me go on Instagram.

00:03:32.620 I send a message to him in five, six different platforms.

00:03:35.700 He finally said, I got it.

00:03:37.340 He says, come back up.

00:03:38.220 I didn't know who you were.

00:03:38.960 I want to talk to you.

00:03:39.860 He comes back up.

00:03:40.960 I was going to get a hold of the guy in that minute because I needed him back in the office.

00:03:45.080 That's the urgency part.

00:03:46.940 I'll call him tomorrow.

00:03:48.560 It's a done deal tomorrow.

00:03:50.160 It's dead.

00:03:51.100 Tomorrow may never happen.

00:03:52.640 The deal that you were going to close may never happen because you waited until tomorrow.

00:03:58.560 So 2021, I can guarantee you one thing.

00:04:03.140 Anybody in your circle that has been the same person, if you look at any of your best friends

00:04:08.500 that you've been hanging out with, they've been the same.

00:04:11.280 If one of them changes and by the end of 2021, you say, hey, man, what happened to you?

00:04:16.060 There's something different about you.

00:04:17.640 He or she may not even know what changed, but I can guarantee you what changed about him.

00:04:22.300 That they may not even know.

00:04:24.360 They became more urgent because hungry people who are truly hungry, they're just more urgent

00:04:29.540 than everybody else in the game, period.

00:04:33.860 If I need to learn a skill set today, I'm going to go by the course today.

00:04:37.200 I'm going to get better at it today.

00:04:38.760 Not tomorrow, not this afternoon, not later on tonight, today.

00:04:42.380 I just had a meeting right now.

00:04:44.480 How many hours of sleep am I going on right now, Kai?

00:04:46.740 I mean, three or four hours of sleep for me.

00:04:49.460 This weekend, we went last night.

00:04:51.220 We were up God knows to what time.

00:04:52.820 Some stuff happened last time.

00:04:53.960 We were having a good time at this place here in Plano in Frisco.

00:04:57.940 I trained nonstop.

00:04:59.760 My voice is a little bit raspy.

00:05:01.020 I trained nonstop on Sunday because we had our guys fluent this week.

00:05:04.040 And we were going to do the meeting.

00:05:06.460 I wanted to do it early.

00:05:08.500 So I'm like, why don't we do it next week on a weekday?

00:05:11.040 I said, why don't we, are you guys willing to have this sales meeting on a Sunday?

00:05:14.920 Pat, are you willing to do it?

00:05:16.200 I'm willing to do it.

00:05:17.500 So rather than making a meeting on Monday, Tuesday, we had the meeting Sunday and Monday

00:05:22.580 because I wanted to have the meeting ASAP.

00:05:25.020 And we couldn't do it on the first or the second because of events that we had going on with

00:05:29.940 everybody else that was doing their sales meeting.

00:05:31.680 So the earliest we could do was Sunday.

00:05:33.500 You know what happened today?

00:05:34.360 I'm over here running.

00:05:35.420 We had the podcast this morning, 730.

00:05:37.040 I had to prepare for the notes of the podcast before doing the podcast.

00:05:40.500 I have one meeting right now here.

00:05:41.740 I asked the guy, where are you at?

00:05:43.380 Here's what I got going on.

00:05:44.780 I want to meet with you.

00:05:45.980 When?

00:05:46.580 Right now.

00:05:47.880 Can I come tomorrow?

00:05:49.020 Let's meet right now.

00:05:50.280 Oh my God.

00:05:51.040 What do you got going on?

00:05:51.800 Because I haven't seen my kids, but I want to meet with you right now.

00:05:54.700 All right, I'm coming by.

00:05:55.880 He's right there right now.

00:05:56.960 Is he not here right now?

00:05:58.100 My meeting's right there right now.

00:05:59.900 Because I am urgent about getting problems solved now.

00:06:04.240 So my business plan is going to be hit.

00:06:06.400 Whatever numbers I got in place, it's going to be hit because I want

00:06:09.880 to get things done now.

00:06:11.720 That's the element of being urgent.

00:06:14.080 You go and assess all your friends and your family and decide who's the

00:06:17.060 hungriest, you'll say, oh my gosh, this makes so much sense, Pat.

00:06:20.460 You know what?

00:06:20.940 That one guy in my life, he freaks like this all the time.

00:06:24.920 And he is so flipping urgent about things.

00:06:28.200 Exactly.

00:06:29.060 That's how you determine who's the hungriest.

00:06:31.700 So if you're watching this yourself and you're saying, you know what?

00:06:35.440 I think I'm pretty hungry.

00:06:37.060 Show it with your urgency.

00:06:38.160 And if you want to find out the mindset of somebody that's hungry and urgent,

00:06:43.040 even if you've already watched the interview, go watch it again,

00:06:46.360 especially since his anniversary is coming up.

00:06:49.040 Go watch the interview with Kobe Bryant and see what his mentality was like

00:06:52.960 as an urgent, hungry guy that wanted to get better constantly,

00:06:57.880 faster and more efficient than his peers.

00:07:00.440 No wonder he won five championships, played with one team for 20 years,

00:07:04.200 and God knows how many records he broke.

00:07:06.360 Having said that, I hope you're hungry.

00:07:09.320 And I hope you show it by being urgent this week.

00:07:12.380 Take care, everybody.

#1 Quality of Hungry Entrepreneurs

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