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10 Reasons You Have High Blood Pressure in Business


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There are a lot of things you can do as an entrepreneur, C-suite executive, sales person, or CEO that can increase your blood pressure. And today we re going to cover what those things are that could cause your Blood Pressure in your business to go up.

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Misogyny classifications generated with MilaNLProc/bert-base-uncased-ear-misogyny .
00:00:00.080 This right here, what I'm holding, is what you call a portable blood pressure monitor,
00:00:03.400 right?
00:00:04.400 So, which means you're at the office, you want to get your blood pressure, you're in
00:00:05.720 the road, you're traveling, you just take it out, boom, measure yourself, oh, it's high,
00:00:09.040 it's medium, it's low.
00:00:10.040 And the reason why I'm showing you this is because there's a lot of things you can do
00:00:12.680 as an entrepreneur, C-suite executive, salesperson, or a CEO that can increase your blood pressure.
00:00:19.280 And today, we're going to cover what those things are that could cause your blood pressure
00:00:24.040 in your business to go up.
00:00:30.340 So point number one, which is a story of a CEO I spoke to last week that prompted me wanting
00:00:34.120 to make this video.
00:00:35.120 So this CEO is running a business that's doing $5 million a year, whom he bought the business
00:00:39.320 from his dad when he was only doing a million dollars a year.
00:00:41.720 So he's got a business on paper, this guy's killing it, he took his dad's business, he
00:00:46.480 5X'd it.
00:00:47.760 However, the dad, when he had it at $1 million, he was netting 6% even at small margins, which
00:00:53.120 is only $60,000, but the son takes it over, takes it to $5 million, and his margins go
00:00:58.580 to 1%, which is $50,000.
00:01:01.300 So a $1 million business was netting more than a $5 million business?
00:01:05.120 Exactly.
00:01:06.120 So I said, how did this happen?
00:01:07.740 He said, I don't know.
00:01:08.740 I said, how stressed out are you?
00:01:10.360 He said, Pat, very much so.
00:01:12.360 I said, how's your blood pressure?
00:01:14.080 Pretty high.
00:01:15.080 I said, do you know how you got here?
00:01:16.360 No clue.
00:01:17.360 I said, is this part of your strategy?
00:01:18.360 Meaning, maybe you've got an investor, angel, you've got a lot of savings on the back, so you're
00:01:21.280 putting everything back into the business to grow to $20, $30, $40, $50 million because
00:01:25.260 you're backed up.
00:01:26.260 He said, absolutely not.
00:01:28.180 I don't have a lot of savings.
00:01:29.520 I said, okay.
00:01:30.520 Then we've got a problem, and the point number one is two problems.
00:01:34.040 One, no savings.
00:01:35.640 Two, your margins are so low that if you continue this way and you don't study the margins, eventually
00:01:43.560 you're going to have to shut down your business.
00:01:44.900 So what is the solution to point number one?
00:01:47.600 Here's the solution to point number one, always have respect for having cash.
00:01:52.160 Yesterday I'm at the ocean with my kids, and my daughter, Senna, we're going to the ocean,
00:01:56.180 and I always whisper to my sons, and I say to them, every time I'm by the ocean, I tell
00:01:59.540 them this.
00:02:00.540 I say, what's the rule with the ocean?
00:02:02.500 They say, Daddy, always respect the ocean, because ocean is the most powerful thing in
00:02:06.660 the world.
00:02:07.660 You cannot disrespect the ocean.
00:02:08.660 I said, but if you respect the ocean, you can have a relationship for a long time.
00:02:12.600 Yes?
00:02:13.600 Yes, Daddy.
00:02:14.600 Perfect.
00:02:15.600 So we respect them.
00:02:16.600 Yes, we will.
00:02:17.600 Great, right?
00:02:18.600 Always respect cash in business.
00:02:21.480 If you have cash, and you're respecting a game of business that growing, and you have cash,
00:02:26.780 you're going to have a relationship for a long time.
00:02:28.700 But the moment you start disrespecting having cash in business, you don't pay attention to
00:02:34.160 your margins, all of a sudden, you'll find yourself having to shut down your business.
00:02:39.320 Point number two, look, everything in life has a formula.
00:02:41.600 What does it mean that everything has a formula?
00:02:43.360 You know, diet plus exercise plus proper sleep and rest equals growth and minimizing body
00:02:50.160 fat percentage.
00:02:51.160 Hypothetically, I'm just throwing that out there.
00:02:52.580 But everything has a formula.
00:02:55.420 In your business, I was having a conversation with another CEO, Anton, it was himself, his
00:03:00.300 wife, and his partners, and they're sitting there saying, you know, business has grown.
00:03:03.720 We're growing at 40%.
00:03:04.720 We're growing at this, this, this, this.
00:03:06.800 What do I do to grow it even faster?
00:03:07.540 I said, tell me your formulas.
00:03:08.540 He says, what do you mean?
00:03:09.540 I said, what formulas do you have?
00:03:10.540 He says, I don't understand.
00:03:11.540 I said, okay.
00:03:12.540 For example, this number of calls in this time period with this many visits equals this
00:03:19.600 many sales.
00:03:20.600 He says, I don't have any formulas like that.
00:03:21.600 I said, if you don't have formulas like that, how do you drive your business?
00:03:25.180 So I said, your homework is to sit down and come up with 10 formulas in your business.
00:03:31.140 And those formulas could be, how to run a meeting, five keys to running a good meeting, boom,
00:03:36.140 boom, boom, boom, boom, great.
00:03:38.660 How to drive my sales team, I need this versus this versus this.
00:03:42.280 What do I do as a CEO, bottom, biz dev operations, gross linear, top, exponential, leadership development
00:03:49.180 and innovative campaign, great.
00:03:51.060 These are formulas.
00:03:52.060 The more formulas you have, the more confident you are to drive your business.
00:03:55.920 What makes blood pressure go up is if you, as a leader, don't have formulas to drive
00:04:02.200 your business.
00:04:03.200 Point number three that could increase your blood pressure is not studying and auditing
00:04:07.680 your business on a regular basis.
00:04:09.320 And what do I mean by auditing?
00:04:11.060 Auditing doesn't just mean numbers.
00:04:13.180 Auditing does mean numbers, but that's one part of it.
00:04:15.240 So you look at your business and say, okay, let me see what's going on with the numbers.
00:04:17.980 For example, I have a platform here that I can look at.
00:04:21.040 I wake up every single morning, any second of the day, any time of the day, any whatever I do,
00:04:25.880 I log on to the website that we have, and I can see how all the data, how we compare last
00:04:32.640 year, February, January, same day, as of the 6th, as of the 13th, as of the 28th, in 10
00:04:39.960 different markers, because that's exactly the number I need to know.
00:04:43.280 And I look at it and say, why is this number down?
00:04:45.400 Why is that number down?
00:04:46.400 Why is this number down?
00:04:47.400 By the way, before we had this, you have to know that we did this manually.
00:04:50.700 And we did this for years.
00:04:52.500 But I didn't do it in my first two, three years of the business.
00:04:55.000 It was more kind of like, well, let's just go grow the business, all this other stuff.
00:04:58.680 Eventually if you don't audit your business, what ends up happening is, you're identifying
00:05:03.500 new leaks being created in your ship.
00:05:06.300 And the more leaks the ship has, they eventually sink, right?
00:05:09.100 So when you audit, you're like, okay, what are we having the people in this area to help
00:05:12.680 out?
00:05:13.680 We don't have a middle management.
00:05:14.680 We need a middle management.
00:05:15.680 What do we have going on in this area too?
00:05:16.760 What's our accounting firm?
00:05:17.760 Oh, they're kind of slow getting back to us on the audits.
00:05:19.380 We've got to figure something out over here.
00:05:21.540 Everything is constantly you're checking, you're auditing, whether some things need
00:05:25.080 to be audited quarterly, some things need to be audited monthly, some things need to
00:05:29.020 be audited weekly, but there are things that need to be audited daily.
00:05:33.280 You need to take a piece of paper and write down what do I audit yearly, quarterly, monthly,
00:05:37.780 weekly, and daily, and then put a plan together to audit those areas in your business so it
00:05:43.540 doesn't increase your blood pressure.
00:05:45.540 Point number four.
00:05:46.540 By the way, what is the whole point about blood pressure?
00:05:47.540 I'm not a doctor.
00:05:48.540 I'm not going to tell you what blood pressure means.
00:05:49.540 It really stresses what I'm talking about, right?
00:05:51.540 When you've got the headache, throbbing migraine, or headache you get, and you're wondering why
00:05:55.040 you've got it.
00:05:56.040 Point number four, no new leaders being developed.
00:06:00.260 If I see an organization, and I go visit the office, it's the same faces, same leaders,
00:06:05.680 this month, last month, six months ago, a year ago, two years ago, three years ago, let
00:06:10.040 me put it to you this way.
00:06:11.040 If I'm running that business, I am under a lot of stress because no new leaders are being built.
00:06:16.360 And if you don't constantly replenish an organization with new leaders, and you're developing them
00:06:20.920 that are coming up, rising stars, and you have a deep bench of people that you can pick
00:06:25.560 this person, put it here, pick that person, put it here, the future of the company is
00:06:30.120 a little bit concerning because you need new leaders.
00:06:33.440 Every time there's new leaders, there's a little bit of threat of other people like,
00:06:36.540 hey, I also want to rise up, and there's also a little bit of opportunity here.
00:06:39.860 It shows that this company is developing people that are moving up, and it shows there's a lot
00:06:43.780 of good things that happen the more new leaders are in place, so what do you do about this?
00:06:47.740 Pull up your org chart and sit down and say, Mary, how long has Mary been here?
00:06:51.860 When she first came here, what was she?
00:06:53.180 She was probably a three. 1.00
00:06:54.180 Now she's a six.
00:06:55.180 Okay, good.
00:06:56.180 You look like Jack.
00:06:57.180 When Jack first came, he was this.
00:06:58.180 Now he's this.
00:06:59.180 Okay, so how about new people that we have?
00:07:00.600 Well, it's been pretty much the same faces.
00:07:02.460 We've got to go recruit.
00:07:03.540 Because just like in the movie, Glen Gary, Glen Ross, they say, always be closing.
00:07:08.960 You know what mine is?
00:07:09.960 Always be recruiting for new talent to help grow your company to the next level.
00:07:15.600 So make a list of what you have, what leaders have you built, and who you need to go recruit
00:07:21.080 next.
00:07:22.080 Ready?
00:07:23.080 We're back at it again.
00:07:24.080 Blood pressure stress point number five is compliance and legal.
00:07:26.820 And here's what I mean by compliance and legal.
00:07:28.400 We're living in a very different time right now, which means it's not just compliance of
00:07:32.260 your industry to know what's going on with the new rules, new guidelines, new regulation
00:07:35.460 that's coming out, it's also protecting the company in case somebody does something wrong,
00:07:40.780 in case something happens with a client, in case something happens to one of your employees.
00:07:45.340 You have to have compliance in place, because for whatever reason, compliance tends to create
00:07:51.120 a ton of headache if you don't have the right leadership team in those departments.
00:07:56.100 So many times, you'll talk to an executive and say, what are you doing?
00:07:59.900 All I've been doing is putting out fires.
00:08:01.460 All I've been doing is putting out fires.
00:08:02.700 All I've been doing is putting out fires.
00:08:03.700 I'll sit there and I'll say, if all I've been doing is putting out fires all day long,
00:08:10.080 that means I don't have somebody that's in the right leadership position.
00:08:13.640 Why am I putting out fires all day long?
00:08:15.140 I need to grow the company.
00:08:16.140 I get it, the fact that sometimes a leader has to get in there and fix the issues and
00:08:19.600 process some issues.
00:08:20.940 But if it's ongoing, that means some of your departments lack good leaders, and you need
00:08:25.260 to find some good leaders and departments to be willing to drive those departments.
00:08:29.200 So compliance regulation, if you do it right, and you bring the right leaders and the right
00:08:34.080 counsel, they will give you a lot of confidence.
00:08:36.920 But if you don't have the right compliance, the right counsel, they will continuously call
00:08:41.940 you with fires that you have to put out.
00:08:44.860 And it'll create more of this and less of you growing the business.
00:08:48.580 Point number six is slightly different, because a lot of times I'll sit there and I'm talking
00:08:52.300 to a salesperson.
00:08:53.300 Let's say, let's talk to the sales leaders, or a salesperson, or somebody that's a national
00:08:57.800 sales director, you're running a sales organization.
00:09:00.420 And you'll see the sales leader working with a salesperson they like a lot, but it's the
00:09:06.300 wrong person they're working with.
00:09:08.500 That's not the right person to be working with.
00:09:10.320 They're not going to give you the kind of rate of return, you spend time with this person
00:09:13.980 as you think.
00:09:14.980 You'll have three different people, Bobby, Johnny, and Mary, okay?
00:09:18.160 And think of your time this way.
00:09:20.280 For every 10 hours you put into Bobby, you're going to get $10,000 back.
00:09:25.360 Just throwing a number out there.
00:09:27.020 For every 10 hours you put into Johnny, you're going to get $50,000 back.
00:09:31.660 But for every 10 hours you put into Mary, you're going to get $100,000 back, right?
00:09:36.200 You don't know this because there's not like a monitor.
00:09:38.300 Let me see here.
00:09:39.300 Oh, okay, you're this much.
00:09:40.180 We don't have that technology, right?
00:09:42.280 But your intuition will sit there and say, well, you know what?
00:09:45.460 I just like this guy more because he also likes Brady like I do.
00:09:49.160 Wrong reason to lock onto that person.
00:09:51.280 But I like Johnny more because Johnny's into poker like I am.
00:09:57.180 Mary is the person that's going to increase the value of company.
00:10:00.720 So the blood pressure is when you put so much time over here and you're wondering, how come
00:10:05.000 this guy doesn't get it?
00:10:06.000 How come?
00:10:07.000 No, no, no, no.
00:10:08.000 It's not his fault.
00:10:09.000 Because when you put time here, it's easy, it's peaceful.
00:10:12.080 She wants to win.
00:10:13.080 She wants to get to work.
00:10:14.080 She wants to be coached.
00:10:15.920 Not putting your time into the right people.
00:10:17.760 By the way, the same goes with clients.
00:10:19.560 I was a stockbroker.
00:10:20.560 I had a client.
00:10:21.560 Every time the market went up, this guy called me 20 times.
00:10:24.420 But every time the market and the stocks went up, he called me 100 times.
00:10:27.560 Eventually, I'm sitting there saying, my entire day, two hours of it is with this guy.
00:10:31.480 What happened?
00:10:32.480 What happened?
00:10:33.480 What happened?
00:10:34.480 What happened?
00:10:35.480 Why did it happen?
00:10:36.480 Why did it happen?
00:10:37.480 How much money have I made off this guy?
00:10:38.480 And then I get the numbers.
00:10:39.480 I'm like, it's just not worth it.
00:10:42.480 It's just not worth it.
00:10:44.320 And I said, Johnny, I just don't think I'm the right guy for you.
00:10:46.880 What are you talking about?
00:10:47.880 What are you talking about?
00:10:49.880 Can I refer you to somebody else?
00:10:51.520 Because I'm not the guy.
00:10:52.800 And I referred it to another guy in the office that wanted it.
00:10:55.200 He took it.
00:10:56.200 And guess what?
00:10:57.200 He was miserable.
00:10:58.200 I said, I'm telling you.
00:10:59.200 Here's how.
00:11:00.200 No, I'll take it.
00:11:01.200 Don't worry about it.
00:11:02.200 I can change it.
00:11:03.200 I know how to deal with these kinds of clients.
00:11:04.200 You've got to learn on who you work with because if you don't work with the right clients and
00:11:08.360 the right agents and the right employees and the right people, they're going to suck all
00:11:12.520 the best energy out of you and increase your stress level.
00:11:17.160 So make sure you lock onto the right employees, the right salespeople, the right investors,
00:11:22.640 the right board that you have a choice with, and the right client.
00:11:26.540 Or else you're going to waste a lot of time being stressed out.
00:11:29.200 Story number seven is another one here that's, say you're running a company, and I'm talking
00:11:34.700 to the CEO.
00:11:35.700 I'm like, how many direct reports do you have?
00:11:37.440 Oh, I have a, so we draw the org chart.
00:11:39.440 I only have five.
00:11:40.440 Oh, okay, really?
00:11:41.440 Let's take a look.
00:11:42.440 So we start drawing this stuff on the board.
00:11:43.940 I'm like, who's he reporting to?
00:11:45.860 Really me.
00:11:47.140 How about this person?
00:11:48.420 It's technically me.
00:11:50.000 How about this person?
00:11:51.000 We came up with like 26 people that reported to this guy directly, employees, 26 people that
00:11:56.940 reported to this guy, and I said, so let me ask you a question.
00:12:01.340 How are you developing leaders here?
00:12:03.620 I said, how do you have any life?
00:12:06.460 What are you doing?
00:12:07.460 He said, oh, it's just so nonstop.
00:12:09.700 I said, well, buddy, you've got to figure something out here, because way too many people report
00:12:14.500 to you directly.
00:12:15.500 And by the way, it was not a deep bench at all.
00:12:18.840 There was no depth in the organization.
00:12:21.020 There was no middle management in the organization.
00:12:22.980 He was a control guy.
00:12:24.660 I said, let me explain to you how control works.
00:12:27.920 The word control and trust go together, okay?
00:12:31.580 The less you control, the more you trust the person.
00:12:34.620 The more you control, the less you trust the person.
00:12:37.180 I had a conversation with my son yesterday, Tico.
00:12:39.720 And I told him, I said, listen, you ever wonder when you read your book and you go out there
00:12:42.560 and want to play a video game, do I control you?
00:12:44.280 Not at all.
00:12:45.280 You ever wonder when you're going out there and you're playing with the sand and you're
00:12:47.000 messing around doing whatever you're doing and you like to get really dirty, do I control
00:12:50.320 you?
00:12:51.320 No, you're okay with me.
00:12:52.320 Do you notice when I ask you something and I say, today, based on what you did, you only
00:12:56.740 can do this much?
00:12:57.740 Yes.
00:12:58.740 Do you realize if you go and still not follow and keep your word, what happens slowly is
00:13:04.200 I want to control you more because I trust you less.
00:13:06.080 But you know what I want to do, buddy?
00:13:07.580 Is what?
00:13:08.580 I want to trust you more.
00:13:09.580 So I give you more freedom.
00:13:10.580 Don't you want that?
00:13:11.580 I want that.
00:13:12.580 So why don't we work on trust together, right?
00:13:13.580 When you have 26 direct reports, you don't trust your people.
00:13:17.000 Okay?
00:13:18.000 So you need to trust that some of these middle management and some of your direct reports
00:13:22.300 can become leaders.
00:13:23.680 So three goes here, two goes here, four goes here.
00:13:26.460 And then you've got five to seven direct reports that you can work with directly.
00:13:30.000 If you don't pay attention to the amount of direct reports that come to you, that have
00:13:34.380 people, layers of other people that are developing them, you can all of a sudden catch yourself
00:13:38.760 having an entire week being gone.
00:13:41.520 And Saturday you're having dinner telling yourself, what did I really get accomplished today?
00:13:45.540 Not much.
00:13:46.540 Did we really grow the company?
00:13:47.540 No.
00:13:48.540 Why not?
00:13:49.540 Because everybody reports directly to you.
00:13:52.120 It's not a way to build a business.
00:13:54.000 Make adjustments ASAP before you're constantly stressed out.
00:13:58.780 Number eight is the scary one for a lot of people.
00:14:01.080 You've got an issue on your desk that you know you have to call one person, and you know it's
00:14:04.320 going to be conflict, and you know it could be heated, and you know it's going to be something
00:14:06.940 that the person's not going to like, or you're going to have to bring somebody in your office,
00:14:10.180 have a conversation with them, but you keep delaying it one hour, two hours, three hours,
00:14:13.940 six hours, one day, two days, three days, four days, five days.
00:14:17.220 The longer you delay a conflict, that problem gets bigger and bigger and bigger and bigger
00:14:21.700 and bigger.
00:14:22.700 Why?
00:14:23.700 Because on the other side, you don't know what the other person is thinking.
00:14:25.480 The other person's imagination is, oh my gosh, maybe they did this, oh I think it's
00:14:29.780 this, no I think it's this, I think it's this.
00:14:33.080 It wasn't that.
00:14:34.080 It was just this.
00:14:35.080 But he didn't make the phone call.
00:14:36.460 And it would have been resolved like this.
00:14:38.940 You know how many times there's been a conflict that before making the phone call and having
00:14:44.220 the meeting, you thought it was going to be the end of the world, the building was
00:14:47.060 going to come down, next thing you know, terrible things were going to happen, and dinosaurs
00:14:52.680 were going to show up, but you know what the reality is?
00:14:55.340 You sit down and you're like, this was nothing.
00:14:58.820 Why didn't I have this meeting an hour earlier?
00:15:00.280 Well, why didn't I address this yesterday?
00:15:02.240 Why didn't I do this two days ago?
00:15:04.440 Nine out of ten meetings that you go in that have to do with conflict, the sooner you meet
00:15:09.060 with them, you come out saying, honestly, I thought it was going to be worse.
00:15:12.400 And it was nothing.
00:15:14.020 So stop avoiding the conflict as a CEO, as an executive, as an entrepreneur.
00:15:18.440 The longer you do, the problem gets bigger and bigger and bigger.
00:15:22.380 And it just increases stress, not just for you, but for a lot of people.
00:15:25.620 Point number nine.
00:15:26.620 I don't think enough people put a lot of attention into this.
00:15:29.540 You know the book, The Motive, by Patrick Lencioni says, you know a lot of times the executive
00:15:33.800 thing, because you had a meeting, you said one thing one time that everybody's going
00:15:37.540 to execute.
00:15:38.540 He says, the employee, the average employee needs to hear your messaging seven times before
00:15:44.220 they realize you're serious.
00:15:45.220 Let me say this one more time, the average employee has to hear your set of standards
00:15:50.400 seven times from you, before they know it's serious.
00:15:54.340 Seven times.
00:15:55.340 Not just one motivational speech, oh, this is how we're going to run it here, bam.
00:15:58.780 That's not how it works.
00:16:00.100 So I had a call this last week, and it was a conflict we had to address.
00:16:03.980 And I was on a call for a couple hours, and then I made a suggestion for another call,
00:16:08.220 and we had to call.
00:16:09.560 And the call that I had with this individual, they were very upset.
00:16:12.440 Not happy, furious, and there was almost like a challenge going on between two personalities.
00:16:19.860 And I asked this guy a question who was not happy.
00:16:21.560 I said, let me ask you, has this person here that you're so upset about, has he ever flirted
00:16:26.060 with your wife?
00:16:27.060 He says, no.
00:16:28.060 I said, has he ever disrespected your kids?
00:16:30.620 No.
00:16:31.620 Has he ever stolen money from you?
00:16:33.620 No, Pat.
00:16:34.620 No.
00:16:35.620 Have they ever questioned your faith?
00:16:37.620 No.
00:16:38.620 Have they?
00:16:39.620 I just kept going through, have they, have they?
00:16:41.620 No.
00:16:42.620 I said, so what is it?
00:16:44.400 Did he do something or not do something that offended you?
00:16:47.360 Yes.
00:16:48.360 And by the way, valid point on why he was offended.
00:16:50.700 I'm telling you it was a valid point on why he was offended.
00:16:54.380 But you know what it was?
00:16:56.280 What saved it is that this man here builds his business based on values and principles.
00:17:01.880 And eventually he said, yeah, I understand.
00:17:04.620 I said, so offending, what is offending?
00:17:07.940 I've both offended a lot of people, and I've made mistakes, God knows how many times.
00:17:13.200 But I've also been offended, and I've been here, and I've had to learn how to bring myself
00:17:19.780 here.
00:17:21.400 The more I respond to being offended here, the more this keeps going.
00:17:25.640 This keeps going.
00:17:26.640 This keeps going.
00:17:27.640 The more I get offended and I respond here, this goes, and then disappears.
00:17:32.220 I don't know if that makes sense or not.
00:17:33.460 So your entire game of your business, long term, the more you have it set on the right
00:17:40.440 values and principles.
00:17:42.580 We start meetings on time, we finish them on time, that you come prepared.
00:17:46.260 Whatever those set of principles are, how you treat people, how you respect people,
00:17:49.880 how you respect spouses, how you respect kids, all of that stuff.
00:17:53.120 The more and more you talk about it, and the more and more you execute it, eventually guess
00:17:57.380 what goes up?
00:17:58.600 Trust goes higher, and higher, and higher, and higher, and higher.
00:18:02.940 And the higher trust goes up, the more people stick around, the more people come back, the
00:18:07.120 more people want to work for you, the more people want to be your clients, the more people
00:18:10.120 want to be around you, if you build your business on the right set of values and principles.
00:18:16.400 By the way, this isn't an instant stress.
00:18:19.160 This is a gradual stress, if you don't build your business on values and principles.
00:18:23.260 So it goes like this, slowly, slowly, slowly.
00:18:26.020 And then eventually when it gets up, guess what?
00:18:28.000 It stays like this for a long time.
00:18:29.880 It's painful if you don't build your business on values and principles.
00:18:33.920 And eventually, you can bring it back down to calm the entire situation you got, but
00:18:39.320 that storm lasts a long time.
00:18:41.300 Address it early so you don't have a lengthy storm.
00:18:43.560 Point number 10 is annoying, it's stressful, it's upsetting, and you can get very irritated
00:18:48.660 with this.
00:18:49.660 And this is losing market share.
00:18:50.660 And market share is lost a lot of times by a leader, an executive, who no longer competes
00:18:59.520 like they're once used to.
00:19:01.160 What do I mean by no longer competes like they're once used to?
00:19:03.840 So you used to read everything that was going on in the marketplace.
00:19:07.220 You used to read all the right books.
00:19:08.780 You used to always have a book or an audio book plan.
00:19:11.740 You used to always work on it.
00:19:13.980 You used to inspire your guys.
00:19:15.480 You used to drive your guys.
00:19:16.720 You used to get up there and say, we're going to be.
00:19:18.940 You used to cast a vision.
00:19:20.280 You used to say, here's what we're going to do.
00:19:22.360 And it attracted and it lifted your people up.
00:19:24.280 But you no longer do it.
00:19:26.120 You now think that everybody, just because you said it a year ago, five years ago, 10 years ago,
00:19:30.980 they're just supposed to remember and execute it.
00:19:32.660 That's not how this thing works.
00:19:34.360 Losing market share is very annoying, but it happens often when the leader is content,
00:19:42.040 is happy, is got an okay life, is doing their three, four times a week of golfing, is kicking
00:19:48.200 back.
00:19:49.200 They think they've already made it.
00:19:50.740 It's like the CEO of GM from 1920s that said, if you have an enterprise, there is no resting
00:19:57.860 in an enterprise where there is constant competition.
00:20:00.760 There is no resting.
00:20:01.760 It doesn't mean you don't sleep your six to eight hours a week, a night.
00:20:04.040 It doesn't mean you don't go out there and get your, but it does mean you have to constantly
00:20:08.920 be competing.
00:20:10.180 Or else, you will lose market share to somebody else who is out working you, out improving,
00:20:18.320 out strategizing, and out lasting.
00:20:20.540 And by the way, there's competition that come and go.
00:20:23.540 Some of them are seasonal, and then there's real competition.
00:20:26.600 You have to respect your real competition, or else they will take a market share away
00:20:30.640 from you.
00:20:31.640 So a lot of technical things covering this video.
00:20:32.940 I haven't done one of these for a long time, and if you like this video, there's another
00:20:36.000 one I want you to watch.
00:20:37.000 It's also like this, that is about how to inspect your business.
00:20:40.820 I'm all about inspecting my business regularly.
00:20:43.040 If you haven't watched this video, click over here.
00:20:45.220 I've got numbers of areas for you to inspect and how to go about inspecting it.
00:20:50.380 Again, if you haven't seen it, click here to watch it.
00:20:53.120 Take care, everybody.