Valuetainment - ＂170M Down To 22M” - Daily Wire Layoffs REVEALS Billion Dollar Miscalculation

00:00:00.400 So, story comes out, and you know everybody is in the market.

00:00:03.820 The moment something bad happens, they're losing, they're doing this, they're doing that.

00:00:07.500 We're killing it. Let me tell you how many subscribers.

00:00:09.740 We're doing so well.

00:00:11.040 So, you know, when you're doing great, you brag, but when you have a setback,

00:00:14.920 the market's going to criticize you as well, and that's part of capitalism and how it works,

00:00:18.060 and you have to kind of take it.

00:00:19.040 So, Rob, what numbers do we have? Which one is this?

00:00:21.380 So, Daily Wires hit with layoffs across a number of teams,

00:00:25.740 largely from their Nashville headquarters.

00:00:28.320 This is what page?

00:00:29.500 Page 31, I believe, if I'm not mistaken.

00:00:33.600 Page 33.

00:00:34.680 Let me go to it and read some of the numbers to you.

00:00:37.760 And then, Vinny, I'm going to come to you on this one here first.

00:00:40.100 So Daily Wire has been hit with another round of layoffs.

00:00:43.900 Okay.

00:00:45.280 There's a couple stats.

00:00:46.400 This article I can redrop.

00:00:47.600 I'm more interested in reading the stats because the stats I'm reading about is 50%, 60%, 85%.

00:00:52.380 They went from 200 employees to losing 100 employees, you know, in the Nashville office.

00:00:58.280 And so today the Daily Wire made a difficult decision to restructure the organization,

00:01:01.420 which included layoffs of a number of teams.

00:01:03.140 Spokesperson said we are deeply grateful to those impacted, their contributions were instrumental in the building of Daily Wire into what it is today.

00:01:10.260 The statement continued, the cuts were largely concentrated at our Nashville production office as the company has invested in new formats,

00:01:18.120 locations and production models.

00:01:19.480 Our footprint as the company has invested there has evolved.

00:01:24.360 Over the last year, we have added production staff in D.C., the Northeast, and Florida.

00:01:28.920 The step allows us to focus our resources on an ambitious slate of new entertainment projects

00:01:33.480 set to be released later.

00:01:35.280 Additionally, we will continue to invest in our editorial team and investigative journalism,

00:01:39.080 where we have already added numerous new reporters across the country

00:01:41.900 and established a D.C. bureau with a seat in the White House briefing room.

00:01:45.420 Cameron Arcana, a political reporter for the side, was affected by a round of cuts.

00:01:49.220 He posted about the layoffs on social media on Friday.

00:01:51.440 Hey, friends, tough news to share.

00:01:53.020 I was impacted by the layoffs today at Daily Wire, so I'm looking for opportunities in journalism, communication here in D.C.

00:02:00.180 Candace said, who worked at the company until 2024, commented on the layoffs.

00:02:04.160 She hinted that at least 50% of the company staff was affected.

00:02:07.760 That has yet to be confirmed.

00:02:09.700 Hearing that Daily Wire laid off over 50% of their staff today, as much as I positively despise what their executives put me and my family through,

00:02:17.700 there are a lot of good people at the company.

00:02:19.940 Brent shared, the editor-in-chief from Daily Wire,

00:02:22.260 refuted this claim and other similar on X.

00:02:25.840 Yes, the company has had layoffs.

00:02:27.340 It's always rough.

00:02:28.880 No, it is not nearly at 50% of the company.

00:02:31.640 That's insane and also insane to post without verifying.

00:02:35.240 Vinny.

00:02:35.580 I mean, Pat, this is what happens when your whole company is built on personalities

00:02:38.740 and then you forget they have a massive audience.

00:02:41.860 Like, you fire them or they just leave.

00:02:44.480 A big chunk of that audience is going with them.

00:02:46.800 And at one point, Ben Shapiro was pulling 170 million views a month on YouTube.

00:02:53.280 Oh, you have the chart that shows the clips?

00:02:55.440 Oh, go ahead.

00:02:55.860 Yeah, it was massive.

00:02:57.400 It was massive.

00:02:58.440 And then post-October 7th, you know, a lot of things changed.

00:03:01.120 He got a lot more aggressive, going after anyone not lighting up with his stance on Gaza.

00:03:05.660 That shift alone starts narrowing the audience, and you create tension inside the company.

00:03:10.480 Then long after that, Candace Owen gets fired, whether you agree with her or not.

00:03:14.520 That move sends a message, okay?

00:03:15.900 You're not just losing a voice.

00:03:17.160 You're pushing out someone who built a real audience underneath your umbrella.

00:03:20.820 Same pattern with Brett Cooper.

00:03:22.120 She left.

00:03:22.940 Different situation.

00:03:23.900 Same result.

00:03:24.460 Her entire audience left with her.

00:03:26.860 You know what I'm saying?

00:03:27.520 So instead of locking in what already worked, they tried doing this whole thing into something conservative.

00:03:32.240 They tried doing like a conservative Disney.

00:03:35.040 They did studio, you know, movies, kid content, streaming products.

00:03:39.060 Everything at once sounds great until it doesn't work.

00:03:42.940 Okay?

00:03:43.220 You can't run a newsroom, a film studio, a kid platform, a product line all at once unless you have endless money and you have serious discipline.

00:03:51.220 And they stretch themselves thin, chasing everything instead of just dominating the lane that they already own.

00:03:55.760 They had a couple of wins.

00:03:56.720 I think Matt Walsh, Rob, I think the racist one did very, very well, his documentary.

00:04:01.900 Really, really good numbers.

00:04:03.140 But most of those big wins, Pat, they didn't land.

00:04:05.840 Then Jeremy Boring steps down.

00:04:08.360 That's not stability.

00:04:09.840 That's cracks starting to show.

00:04:11.580 And as my friend Thomas the Biz Doc Ellsworth says, words talk, numbers scream, and these numbers scream.

00:04:18.180 You went from 170 million views to 22 million views.

00:04:24.140 You know this, guys.

00:04:24.900 That's not a dip.

00:04:26.140 That's a collapse.

00:04:27.280 And they're still carrying the same heavy operation bill that when things were booming.

00:04:30.940 So here's the truth.

00:04:31.860 The brand matters, but the connection people have is with the person.

00:04:35.560 That's what keeps them watching.

00:04:36.600 So when those voices leave or get pushed out or fired because they don't agree with the boss and they can't have a debate, the big piece of the audience goes with them.

00:04:44.320 So that's how you end up with a company that looked like a billion-dollar machine, but it's, you know, leaning heavy on the people carrying at them.

00:04:51.440 Look, this thing comes down to one word, and that's Ben.

00:04:56.200 Ben Shapiro is the face of the Daily Wire, and they have incredible talent.

00:04:59.600 I think Matt Walsh is an incredible talent.

00:05:01.380 I think Michael Knowles is a very likable, smart guy.

00:05:05.040 They have their whole crew over there, respect to what they've done.

00:05:08.400 Obviously, when Ben stood up for Israel against Hamas, that showed cracks in the system.

00:05:16.240 So I'll ask you one question.

00:05:17.660 Did the media wire, sorry, did the Daily Wire change or did the consumer media landscape change?

00:05:25.740 What do you think the answer is?

00:05:27.640 I don't think the Daily Wire changed at all.

00:05:29.800 I think they've stood for exactly what they stand for as a group, collectively, and the market has changed.

00:05:35.880 If you look at the Israel approval ratings, there's a direct correlation to how Americans and the world feel about Israel fighting this war in Gaza and against Iran to how Daily Wire subscriptions go.

00:05:47.380 Now, if you ask me, hey, Ben, if you had the chance to do it all over again, fire Candace, go against Tucker, defend Turning Point USA, defend Israel, would you do it all over again?

00:05:58.540 And do you know what I think his answer would be? 0.56

00:05:59.760 I think they would do it.

00:06:00.200 One million percent.

00:06:01.260 I think they would do it.

00:06:01.880 Because to me, this is not about likes, views, clicks.

00:06:05.000 Even when he attacked Megyn Kelly, he said, stand for something.

00:06:08.180 Even if he loses subscribers, even if he loses viewership, it doesn't matter to him.

00:06:12.980 I'll ask you a question.

00:06:14.420 If all of a sudden capitalism wasn't that cool, and we do fear that communism had taken over America,

00:06:20.440 and we saw that the media landscape and the consumers were like, I don't know, we're kind of into this socialism thing.

00:06:26.420 do you think we'd give one inch to that we would double down on capitalism so when you believe in

00:06:31.980 something you stick with it and i think that's what he's doing well i say i have a couple

00:06:35.840 observations and one of them i was trying to find the numbers over the weekend because i didn't want

00:06:39.200 to put my hang my hat on a number that was that was incorrect so you have is pat pat you and i

00:06:45.640 always talk when you say they say who they is if you say a lot say a number and do your research

00:06:51.340 and put it up so what do we know that they spent millions of dollars on bent key didn't work and

00:06:58.900 then they canceled okay so wow an entrepreneur started a product they spent a bunch of money

00:07:04.300 on it it didn't work and the board at the same time coincidentally not coincidentally march of

00:07:09.160 last year i think it's been over a year since jeremy boring uh stepped down as ceo and they

00:07:13.960 say okay you know maybe that didn't work well look meta they tried to do the metaverse and they spent

00:07:18.820 billions of dollars into a hole. That didn't work either. So you see things like that. You say,

00:07:23.060 wow, maybe that affected your cash reserves. But what was very interesting to me, can you go back

00:07:27.320 to the ratings, the chart that Vinny was talking about? Yeah. Pat, take a look at this. Most media

00:07:36.340 companies, and I looked at this this weekend, most media companies, 2024 from January to October

00:07:43.560 was like fantastic and they were up why it was the election show they're talking primaries they're

00:07:50.180 talking states they're talking just trump really back no we're gonna go with kamala is biden did

00:07:54.940 he write the letter didn't he write the letter remember all that look at this if this is if this

00:08:00.240 is correct from this uh this group then the daily wire viewership was going down into an election

00:08:06.980 cycle where most of the podcasts and the media kind of went up into an election cycle so i thought

00:08:12.340 that was kind of interesting difference that that they experienced and those are those are my

00:08:18.440 observations yeah so my thoughts here on uh this story here number one running a business is very

00:08:24.460 hard and running a business that's a public business is even harder and then running a

00:08:30.580 business where the face of the business has an opinion is even 10 times harder okay so in this

00:08:37.440 case the guy that when you think about daily wire who's the face of daily wire ben shapiro

00:08:42.360 Guess what?

00:08:43.360 You know, it comes with the territory.

00:08:46.240 You can't be upset about it.

00:08:48.440 But, you know, one thing with him, I don't think, you know,

00:08:51.440 he's not a sensitive guy that's going to be affected by it.

00:08:53.540 I will tell you a couple feedback here.

00:08:55.700 When did Jeremy Boring step down, Rob?

00:08:57.680 A year ago.

00:08:58.580 I think it was March.

00:08:59.700 March of last year?

00:09:00.520 Yeah.

00:09:00.800 Okay.

00:09:01.500 I believe so.

00:09:02.080 By the way, this makes Jeremy Boring look good.

00:09:06.220 This makes Jeremy Boring look good because this says the creative guy was gone.

00:09:10.640 Love him or hate him, you know, he at least maybe was the creative guy

00:09:14.960 that was doing stuff, okay?

00:09:17.140 He was a guy that was going out there doing the –

00:09:19.640 if you have to say naturally who was more funny, Ben Shapiro or Jeremy Boring.

00:09:23.600 Jeremy Boring.

00:09:24.460 It's not even close, right?

00:09:25.920 No, it's not.

00:09:26.400 Not Ben.

00:09:26.780 But I'm going to tell you.

00:09:28.380 Smarter.

00:09:28.820 I'm going to tell you.

00:09:29.580 No, no, that's not the conversation.

00:09:31.580 Genius.

00:09:31.700 Yeah.

00:09:32.640 So the rebranding of Ben has been let's try to see if he's funny

00:09:37.000 and let's make him be funny and doing all this stuff.

00:09:38.920 I don't think it's working.

00:09:40.440 The rebranding of trying to attack in the way they do with Candace,

00:09:45.300 the way they're doing, I also don't think that's working.

00:09:47.680 I don't think that's working.

00:09:49.980 I think if Ben went on the road and did some of the stuff with campuses

00:09:55.100 and schools and stuff like that, I think they can bring that eyeball back up again

00:09:59.720 because he's phenomenal with that, being on the road and talking to kids.

00:10:03.660 He's one of the OG guys who did this.

00:10:06.040 Him, Crowder, this is way before anybody else was doing it.

00:10:08.560 That's kind of how they built it.

00:10:09.400 Even before Charlie, yeah.

00:10:10.820 So I think he can get back into it.

00:10:12.960 Does he want to do it or not?

00:10:13.820 Probably security is family.

00:10:15.200 People are probably saying no.

00:10:16.440 I think he's got three or four kids.

00:10:18.340 So he's a family guy as well.

00:10:19.680 I don't think that's going to be happening.

00:10:21.860 And then, you know, last but not least is I do believe, you know,

00:10:27.120 they may have tried to sell a year ago, maybe two years ago,

00:10:31.460 and the numbers were higher.

00:10:32.980 It's like, hey, let's go to the market because they went from Fox News' enemy

00:10:36.620 to Fox isn't an enemy, and maybe we team up together,

00:10:40.800 and maybe Fox acquires us, and we go under them.

00:10:43.900 And I don't know if that went through or not.

00:10:45.640 Okay, go back up there, Rob.

00:10:46.800 What does it say?

00:10:47.480 Shapiro solicits backers or buyers for Build Out Daily Wire.

00:10:51.160 What's the date on this?

00:10:52.480 What's the date on this?

00:10:53.320 Yeah, a year ago.

00:10:54.400 I've spoken to a few different people.

00:10:55.940 When it was on the market, we had some interesting conversations

00:10:58.320 with a few people.

00:10:58.940 Tom, you remember this one?

00:11:00.420 Some people came in, and they asked us about our interest,

00:11:02.660 about some different moves.

00:11:05.200 But, you know, this is the part about business.

00:11:09.280 You know, we sold a week before money being cheap.

00:11:13.660 A week before money went up in prices, Vinny.

00:11:16.860 And sometimes, like, that's not like, oh, my God, you guys were such geniuses.

00:11:20.880 No, we got lucky.

00:11:22.820 I mean, I'm being serious with you.

00:11:24.460 It's very easy to say, let me tell you how brilliant we are.

00:11:27.840 No, it was just timing.

00:11:29.760 Because then all of a sudden, boom, rates went up.

00:11:32.860 And then companies are like, time out.

00:11:35.200 We're not making any acquisitions the way we were.

00:11:37.440 So our timing, of course, the company is worth way more than will be sold today.

00:11:41.740 The EBITDA is much higher.

00:11:42.800 The company is happy.

00:11:44.300 Everything ended up working out.

00:11:45.360 But a part of it is also timing of when you drop and you move on.

00:11:48.980 So repositioning, remessaging, and see if the market is turned on by it or not.

00:11:55.600 And then you've got to go from there.

00:11:56.880 But this is not in – and by the way, CBS is having a hard time right now.

00:11:59.620 Of course they are.

00:12:00.140 It's not like CBS is winning.

00:12:01.640 CBS is getting criticized.

00:12:02.880 So let me get this straight.

00:12:04.360 The 60 Minutes person that's doing the interview, what's her name? 0.90

00:12:06.780 Leslie Stahl is a Jew, reporting to a Jew and working for a Jew, right? 0.95

00:12:13.120 That's right. 1.00

00:12:13.940 We're going to own your ass. 1.00

00:12:14.900 And FYI. 1.00

00:12:15.540 I knew it.

00:12:16.320 I knew it.

00:12:16.860 None of that is wrong.

00:12:18.020 None of that is wrong.

00:12:18.840 So Leslie Stahl, where is Leslie Stahl's family from?

00:12:21.420 I don't know.

00:12:22.300 Is Leslie Stahl Jewish rap?

00:12:24.000 I don't know.

00:12:25.120 Leslie Stahl, where's her family from?

00:12:27.880 Do we know her family?

00:12:29.260 Yeah, Jewish family.

00:12:30.180 Okay, there you go.

00:12:30.800 So she's Jewish, who she reports to, Barry Weiss, is Jewish. 0.55

00:12:35.720 Who bought the company. 0.65

00:12:36.480 Who bought the company is David Ellison and Larry Ellison, who's Jewish. 0.91

00:12:39.600 So guess what? 0.98

00:12:40.400 Go ahead.

00:12:40.860 How do you fix that?

00:12:41.940 Go ahead and change the messaging.

00:12:43.700 You have to find a way to go through.

00:12:45.200 I'm not going to watch CBS because I don't know what these guys are trying to do.

00:12:48.020 This is a very, very, very weird time to be in a media space.

00:12:53.900 Very weird time to be in a media business.

00:12:57.160 It's going to be very difficult.

00:12:58.380 It's going to be very challenging.

00:12:59.600 and you're better off building on systems instead of personalities

00:13:03.280 because if you only build it on personalities, they're going to go,

00:13:06.720 they're going to leave, they're going to do this,

00:13:08.060 and look what happened.

00:13:08.780 Candice, boom, Brett Cooper,

00:13:10.820 and then Jordan Peterson's going through some challenges.

00:13:12.980 Hopefully he feels better.

00:13:14.680 And I saw Michaela Peterson that put a clip about it.

00:13:18.420 Of course, Jordan Peterson at one point played a very,

00:13:20.660 very important role for young men in America,

00:13:22.500 and we heard some news with Rudy Giuliani's also not feeling good.

00:13:25.540 I hope he recovers.

00:13:26.320 He was one of the biggest fighters in America we ever had.

00:13:28.780 He cleaned up the streets of New York.

00:13:30.160 No matter how much people say stuff about Giuliani, you know,

00:13:32.840 our prayers are with him and his family, and I hope they go through it,

00:13:36.600 make it through.

00:13:37.040 But this game of media is not for everybody.

00:13:40.240 It's nasty, it's ugly, and you have to change your approach

00:13:44.300 or the reasoning for it.

00:13:46.400 The other day I went to Publix.

00:13:48.180 Early in the morning I went to Publix because we didn't have mushrooms.

00:13:50.780 And Jen's like, you're really going to Publix?

00:13:52.220 I said, babe, the way I make my omelet, both me and Tico like it

00:13:55.880 with this mushroom.

00:13:56.820 So I go to Publix.

00:13:58.780 And, by the way, when I go to public, 7 o'clock, 6.30 in the morning,

00:14:01.540 whatever time it is, I'm dressed like a, you know, I just got up.

00:14:05.300 I'm not fixing my hair or anything.

00:14:07.580 So I go, oh, my God.

00:14:08.700 Guy pulls up.

00:14:09.340 I'm like, oh, shoot.

00:14:09.980 And I didn't have my – I wasn't carrying.

00:14:13.520 So guy comes up.

00:14:14.840 He's giving me a hug.

00:14:15.760 And when he's hugging me, I'm just watching his hands, you know,

00:14:17.880 because there's different kind of hugs.

00:14:18.940 I'm like, hey, hey, hey, hey.

00:14:20.880 You're like hugging a whole thing.

00:14:22.980 You know what I'm saying when you're hugging somebody with the hands.

00:14:25.220 Like, oh, good.

00:14:25.740 By the way, he stays with me for 10 minutes.

00:14:28.560 Every aisle we went, he's following me.

00:14:30.920 He says, why did you start a podcast?

00:14:32.500 I noticed you're doing a lot of podcasts.

00:14:34.120 Why do you do the podcast?

00:14:35.500 Nice guy.

00:14:36.440 Well, why are you doing a podcast?

00:14:37.720 You're a guy that's successful.

00:14:38.960 Is it that important?

00:14:39.980 Why is it so important?

00:14:42.060 Your strategy for running your media company may have to adjust

00:14:46.480 instead of the traditional way of doing it to get sponsorship money.

00:14:50.780 And if you make the right adjustments, maybe you want long-term.

00:14:53.820 If you don't and you bring personalities, personalities nowadays,

00:14:57.180 no matter the moment you bring in, there's everybody in their ear saying,

00:15:00.100 hey, you know, you should do this, you should do that, you should do that.

00:15:03.120 So this constantly gets people to not be able to retain.

00:15:06.800 So kudos to Knowles and Walsh and all those guys for being there

00:15:09.860 because they get so much pressure every day for leaving.

00:15:12.040 And so I don't know.

00:15:13.040 I don't know what's going to happen.

00:15:13.680 I mean, for staying.

00:15:14.500 I'm sorry, for staying, yeah.

00:15:15.800 So they're constantly getting criticized to leave.

00:15:18.100 Hey, why aren't you leaving and doing your own thing?

00:15:20.060 But this is a very tough business.

00:15:21.980 We're going to see this thing over and over again with stories.

00:15:24.560 It's a tough business.

00:15:25.280 Let me ask you one thing, Pat.

00:15:26.680 There's only a few people that I put in this category of Ben Shapiro,

00:15:29.520 meaning you're the owner, operator, founder.

00:15:32.760 You're also the main talent.

00:15:34.260 I think you're in that category, obviously.

00:15:35.980 I think someone like Dave Portnoy is in that category.

00:15:39.200 You know, the Tuckers of the world, the Candices of the world 0.93

00:15:41.080 are quickly finding out.

00:15:42.140 It's hard to be the owner, operator talent.

00:15:44.780 We'll see what happens.

00:15:45.680 But here's my biggest thing.

00:15:47.920 If you listen to the voices that, you know, choose your enemies wisely,

00:15:51.080 he's made Candace an enemy he's made Tucker an enemy to an extent he's made Megan Kelly what

00:15:55.760 happened but look at what his enemies are saying Tucker is calling Trump the antichrist and then

00:16:00.960 forget he said that Candace is telling people in the military just uh unlist from the army

00:16:06.100 a dishonorable discharge don't die for Israel okay that's at the very least uh un-American uh

00:16:14.340 you have Nick Fuentes who's basically saying go vote Democrat and I'll ask you this initial

00:16:20.920 question what has changed from the perspective not the business model the perspective from what

00:16:26.740 you're hearing from the daily wire because i would argue nothing's changed they're doubling down on

00:16:30.700 what they've always done do you think they should change or should they stay the way they are

00:16:35.160 personality wise and content wise i'm not saying business perspective or do they stick to their

00:16:41.000 morals and their values and say no this is what we stand for we're not gonna we're not gonna listen

00:16:45.700 Do you trash Turning Point USA or an Erica Kirk or basically say this thing?

00:16:49.660 Listen, let me tell you this, though.

00:16:50.720 Let me tell you how this works.

00:16:52.440 One day I'm in Atlanta, and I'm talking to this other guy,

00:16:56.200 and the company has pinned us against each other.

00:16:57.960 I'll give you the dates.

00:16:58.900 It's probably like, you know, October of 2008.

00:17:04.620 And this is not a guy I trust.

00:17:07.000 Shady guy.

00:17:07.620 He got promoted and demoted three times.

00:17:10.320 But I got along with everybody, including this guy.

00:17:12.860 But I knew who he was, and he knew who I was.

00:17:14.940 Both of us knew we're players.

00:17:17.160 This guy ended up making $10 million a year.

00:17:19.000 Very, very good at what he does, but not my kind of guy.

00:17:21.800 It's the kind of guy that looks at you, says stuff,

00:17:23.400 and then behind your back says stuff.

00:17:24.860 And when I sold the company, he came here,

00:17:26.160 tried to get me to help him out. 0.99

00:17:27.240 I'm like, listen, I don't play these big shot bullshit games. 0.93

00:17:30.460 Never responding back to his texts. 0.99

00:17:32.100 Nothing.

00:17:32.440 Because to my face, he would compliment behind my back.

00:17:35.220 He would go out there and try to destroy.

00:17:36.820 Fake friend.

00:17:37.400 I don't do that kind of stuff at all.

00:17:38.900 And by the way, I wish him nothing but the best.

00:17:40.180 He knows who he is.

00:17:40.720 They're going to share this video with him, and he'll see it.

00:17:42.180 He knows exactly who my position is.

00:17:43.480 the moment you did that one thing you lose me permanently i don't play games

00:17:46.480 but i'm gonna tell you what happened when we were at this event he says my style is

00:17:53.380 you know i destroy you and then we become friends and then when i'm bigger than you then we become

00:17:58.880 friends the hell is that so he said this to me and it's like hey we should start doing your face 0.84

00:18:03.140 yeah but he's talking about other people but i get what he's saying he says we should do events

00:18:07.240 together i'm like i'll never do events with you but the reason why i didn't want to do events with

00:18:11.360 them is because i knew he would brainwash and confuse others and divide i don't play those

00:18:17.940 games i understand deception very quickly when people try to play games it's very obvious very

00:18:22.540 effective i've read all the power books 40 laws of power art of war 33 strategies of war the rings

00:18:28.140 you read any of these stuff on manipulation and and power i read them because i knew what by the

00:18:33.020 way i gave one of our guys in the company was using 40 laws of power against our guys you know

00:18:37.120 what i made the book of the month the next month i had everybody in the company read 40 laws of

00:18:40.920 power so nobody could do it flip the script i said everybody read 40 laws of power so nobody

00:18:45.860 can manipulate against you but you know what happened here's the challenge adam if we come up

00:18:52.720 and i behind closed doors i'm constantly trying to destroy your career in media 0.80

00:19:02.160 and you're an 18 year old kid 19 year old kid and i'm telling everybody how bad you are

00:19:08.720 that may work on 99% of 18, 19-year-old kids

00:19:12.460 they can destroy their career, and in comes the one guy.

00:19:16.100 And the one guy you don't F with.

00:19:18.560 So if you came up in any business, including media,

00:19:22.280 and behind closed doors you made the phone calls

00:19:24.660 because you have access to those guys to destroy their careers,

00:19:28.220 I'm not with that either.

00:19:29.720 So I'm not saying that's what they did.

00:19:30.980 I haven't been around the game long enough to know what everybody did.

00:19:33.800 I do know this is a very nasty, nasty game,

00:19:36.640 and I would size everybody up when I would talk to them.

00:19:39.120 We're new in this space.

00:19:40.020 It's not like we've been in this space for a long time.

00:19:42.180 And I don't even know if you understand what I just said right now.

00:19:44.580 Some people didn't understand exactly what I just said right now.

00:19:47.040 I'm reading between the lines.

00:19:47.760 If you came up and you intentionally used your power to destroy people's career,

00:19:54.700 F you, if you did that, because if that's how you win,

00:20:00.400 you deserve everything that's coming your way because that's how capitalism works.

00:20:04.180 You can't do that.

00:20:04.920 The way to compete is beat me, out-message me.

00:20:11.460 What did Biden's administration do? 0.88

00:20:13.460 Hey, silence those YouTube channels.

00:20:15.620 What did Fauci and those guys do on COVID?

00:20:17.580 Hey, silence those guys.

00:20:18.940 I remember there was a guy named Dr. Mike.

00:20:20.220 I'm like, hey, come on.

00:20:20.900 Yeah, yeah, yeah, for sure.

00:20:21.860 Three times he's agreed and then cancels.

00:20:23.340 Why not?

00:20:23.960 Next week he has Fauci on.

00:20:25.120 Oh, you can because I'm going to talk about Fauci?

00:20:27.240 And who was telling you that we were getting strikes?

00:20:29.380 So if you played those games, don't think it only happens on the liberal side.

00:20:33.440 If conservatives do it, I'm not with that either.

00:20:36.660 I'm with arguments.

00:20:37.920 Like, I enjoyed watching Tucker's interview with New York Times.

00:20:40.200 I don't agree with him.

00:20:41.100 I've already called him out.

00:20:42.140 I said what my position is, but I actually enjoyed the interview.

00:20:44.580 Why?

00:20:44.800 Because I'm watching the game, how it's being played,

00:20:47.040 and I want to know people's position so we can adjust accordingly

00:20:49.680 on what we're doing.

00:20:51.180 So, no, I'm not part of the – as much as people are like,

00:20:54.700 you know what, all the death threats I got for interviewing Bibi

00:20:57.160 and Nick Fontes, who the hell had both of them on within 30 days?

00:20:59.820 Nobody.

00:21:00.260 I enjoyed both their conversations.

00:21:01.440 I wish I had an hour and a half with B.B.

00:21:03.780 Why?

00:21:04.040 Because last minute, you remember what happened last minute?

00:21:06.400 We're on the other side of the building.

00:21:07.580 Last minute, he wants to start early.

00:21:08.620 We've got 30 minutes.

00:21:09.280 I'm like, dude, I thought I had an hour.

00:21:11.120 Do you remember this?

00:21:11.920 Of course.

00:21:13.420 You were in the room as well.

00:21:14.620 We started 15 minutes early.

00:21:15.920 I was supposed to go.

00:21:16.640 I'm like, that threw my calendar off, and I couldn't really get into it.

00:21:20.940 But the market doesn't know.

00:21:21.940 This is not their fault.

00:21:22.860 They're supposed to criticize.

00:21:24.380 But if you came up and you used your card to do that, I don't play that game.

00:21:30.560 I know.

00:21:30.980 I don't play that game.

00:21:32.600 And by the way, you and I could agree together politically,

00:21:35.400 and I still don't play that game.

00:21:37.860 I still don't play that game because, you know, my daughter's at end.

00:21:41.960 I'm going to get to the next story.

00:21:42.820 We've got so many stories.

00:21:43.480 I don't want to stay on the story for too long.

00:21:45.140 I'm getting Brooklyn to get in the habit of, you know,

00:21:48.700 what are the four things we do as a family?

00:21:50.240 Read, respect, improve, love.

00:21:51.660 Do we bully?

00:21:52.260 No.

00:21:52.440 Do we get bullied?

00:21:53.080 No.

00:21:53.560 Okay, what are the three things we pray for?

00:21:55.200 Courage, wisdom, tolerance.

00:21:56.180 You know, courage, wisdom, understanding.

00:21:57.460 Great.

00:21:57.700 You know, I, I, Brooklyn Ivy by David.

00:22:00.100 Brooklyn Ivy.

00:22:00.500 Well, one day, one day, be a great leader.

00:22:02.640 I'm in that phase with her because she's four years old.

00:22:04.420 I haven't had to do this because Senna's nine, about to be ten.

00:22:07.240 So I'm shaping her.

00:22:07.900 She's like, I don't want to write.

00:22:09.060 Let me just watch.

00:22:10.620 No, go do your steps. 0.54

00:22:11.980 And she has to do these steps, exercise every morning.

00:22:14.600 And then she has to go write the letters.

00:22:16.720 Oh, Daddy, please.

00:22:18.440 I don't want to do it, please.

00:22:19.780 I'm like, baby, as cute as you are, you have to write it.

00:22:22.480 You're not going to get nothing with Daddy.

00:22:23.880 I love you so much.

00:22:25.340 I don't want to write lead ten times.

00:22:28.060 Write lead ten times.

00:22:29.100 So she writes, I'm like, dude, that's great.

00:22:30.700 Good.

00:22:30.880 And we're going back and forth.

00:22:32.460 But if the one thing in our family, we don't bully and we don't get bullied.

00:22:36.980 And the market is filled with a lot of bullies and some of them that are covert bullies.

00:22:43.480 You know what the covert bully is?

00:22:45.760 You know what I'm talking about?

00:22:46.660 Like the guy that's behind.

00:22:49.440 Oh, oh, heavenly father. 1.00

00:22:51.400 Like China. 0.84

00:22:52.020 And then you're doing this. 1.00

00:22:53.060 You especially are the kinds I don't like. 0.96

00:22:55.420 Well, because I like bullies like this. 0.94

00:22:58.440 Okay. 0.99

00:22:59.100 Like Trump's this kind of a bully, but there's some deceptive James bully. 0.92

00:23:04.340 I don't do that, and, you know, we try not to touch a lot of different positions. 0.74

00:23:09.100 Anyways, I'm going to move on because we'll be in this topic here for another 45 minutes.

00:23:12.240 Every three to four years, we find ways to improve value attainment,

00:23:18.280 and I'm talking about with the public, so I want to hear commentary from the public.

00:23:21.940 We want to get feedback on what things can happen better with PPD Podcasts,

00:23:26.380 what content you want to see improve in, business, how to,

00:23:30.580 whatever it is that we cover.

00:23:31.740 We want to get your feedback and your input.

00:23:33.420 So here's what we're doing.

00:23:34.840 We are creating a survey.

00:23:36.580 Anybody that text the word PBD to 310-340-1132,

00:23:42.540 again, text the word PBD to 310-340-1132,

00:23:48.080 you will automatically get a survey to do.

00:23:50.940 And I think the survey is, you know,

00:23:52.920 a couple basic questions to ask about everybody here,

00:23:55.600 about what things can happen better, all the things that we can improve in.

00:23:59.180 And for anybody that completes the survey, beginning to the end, all of it answers,

00:24:03.940 we're giving a $25 gift card to the store.

00:24:06.020 It doesn't matter if it's 50,000 people that take it or 5,000 people that take it.

00:24:11.820 Everyone gets a $25 gift card to vtmerch.com.

00:24:15.300 Go purchase whatever you want.

00:24:16.580 You have a $25 gift card for completing the survey because we want to hear from you.

00:24:21.300 This thing started off.

00:24:22.220 Valuetainment started off with me doing a couple basic videos with Mario,

00:24:25.720 two minutes with Pat, with me in pink socks, the first episode we ever did.

00:24:29.240 Till today, it haunts me every time I see those pink socks.

00:24:31.760 You know, and the way I'm sitting on that couch, Rob,

00:24:34.120 if you want to show the first clip we ever did on Valuetainment,

00:24:36.900 it really inspires me to know how far along we've come

00:24:40.440 and all the board videos we used to do to then starting the podcast.

00:24:45.380 Yeah, if you go there, go to videos and go to the oldest, oldest right there,

00:24:49.440 and go to that one right there.

00:24:50.460 No, go to the second one, Rob.

00:24:52.400 Look at those things.

00:24:53.120 Go a little bit right there, the second one.

00:24:54.720 Look at the way I'm sitting.

00:24:55.480 Go to 40 seconds.

00:24:57.600 Look at the way I'm sitting.

00:24:59.060 Just right there is fine, Rob.

00:25:00.840 Okay?

00:25:01.180 You have Chinese subtitles, Rob? 0.97

00:25:02.660 I mean, it's like horrible, right? 0.98

00:25:04.440 What is that?

00:25:04.940 That's the first video ever.

00:25:06.160 That's Woodland Hills.

00:25:07.080 I mean, here it was that fast.

00:25:08.080 Imagine your shirt.

00:25:09.200 Go look it up.

00:25:09.800 I think it's 2013, whatever it is, when I wrote a book.

00:25:12.020 Look at the smog out there.

00:25:12.840 To now, PBD Podcast is where it's at.

00:25:14.660 So it wouldn't happen without you.

00:25:17.360 Everywhere I go and I run into people and we talk

00:25:19.500 and we have different stories that we discuss.

00:25:21.620 It's always great, the relationship that we have together

00:25:24.320 for those guys that tune in.

00:25:25.740 So it would mean a lot to us if you can go do the survey.

00:25:28.660 Again, text the word PBD to 310-340-1132,

00:25:32.520 and we'll send the link for you to do the survey.

00:25:34.900 Or, Rob, what is the link that they can go to?

00:25:37.340 Do you have the link?

00:25:38.200 I do.

00:25:38.660 It is survey.vt.com.

00:25:42.160 Can you also put that in the comments section, in the chat,

00:25:45.200 in the description, everywhere so people can go do it?

00:25:47.980 Yep.

00:25:48.080 But we're going to thank you, Jake, for that as well, the voice of God.

00:25:52.540 Thank you.

00:25:53.440 We will make sure to read every single one of the piece of feedback you put

00:25:57.680 because we want to hear from you.

00:25:59.100 And by the way, you may say, who am I?

00:26:00.700 You guys don't need to hear from you.

00:26:01.520 We want to hear from everybody, from the guy that is a CEO of a Fortune 100 company

00:26:05.920 that watches a podcast regularly and messages me,

00:26:08.600 to the person that watches you, you're a family, you're a farmer,

00:26:10.860 you're somebody that's just tuning in, you like the style.

00:26:13.400 We want to hear from you.

00:26:14.720 Please go to survey.vt.com and complete the survey.

00:26:17.640 You'll get a $25 gift card for doing this.

00:26:20.360 If you enjoyed this video, you want to watch more videos like this, click here.

00:26:22.940 And if you want to watch the entire podcast, click here.

Valuetainment - May 05, 2026

＂170M Down To 22M” - Daily Wire Layoffs REVEALS Billion Dollar Miscalculation

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