Valuetainment - January 16, 2026


＂Americans Are Being RIPPED OFF＂ - Trump’s 10% Cap PUTS Credit Cards ON NOTICE


Episode Stats

Length

20 minutes

Words per Minute

193.76009

Word Count

4,045

Sentence Count

362

Misogynist Sentences

1


Summary


Transcript

00:00:00.000 Trump floats one-year, 10% credit card interest rate cap.
00:00:05.380 What that could mean for your money.
00:00:07.800 Rob, I think you got a clip on this one if you want to pull it up.
00:00:10.180 I'll read the story, and then I'll come to you.
00:00:15.260 Here we go.
00:00:16.680 Effective January 20th.
00:00:17.920 Is this when he's saying that, by the way, or is that he wrote it on Truth Social?
00:00:20.960 This is where he talks about the credit card company.
00:00:21.920 Okay, go ahead.
00:00:23.460 Play the clip.
00:00:23.980 Can you go back a little bit, Rob?
00:00:29.760 We missed it.
00:00:31.300 Well, then they're in violation of the law.
00:00:35.400 Very severe things.
00:00:36.740 No, I want a cap on credit card interest rates.
00:00:41.020 Because, you know, some of them are 28, almost 30%.
00:00:44.120 And the people don't know they're paying 30%.
00:00:47.460 The people out there, you know, they're working, they have no idea that they're paying 30%.
00:00:52.500 No way.
00:00:53.980 We're putting a one-year cap at 10%, and that's it.
00:00:57.520 They know it.
00:00:58.920 They've really abused the public.
00:01:00.560 The credit card companies have totally abused it.
00:01:03.000 I'm not going to let it happen.
00:01:04.620 All right.
00:01:05.020 So, abuser, let me read this to you.
00:01:06.520 Effective January 20th, 2026.
00:01:09.660 I, President Trump, this is on Truth Social, I'm calling for a one-year cap on credit card rates at 10%.
00:01:15.300 A credit card rate cap is enormously popular with Americans, said Matt Schultz, chief credit card analyst at LendingTree.
00:01:22.360 That's why we've seen big names on both sides of the aisle.
00:01:25.600 Proposed credit card rate caps in recent years, including President Trump, who also floated the idea on the campaign trail 2024.
00:01:32.240 Currently, about 175 million people in the U.S. credit card.
00:01:35.880 According to the Federal Reserve Bank of New York, while some pay off the balance each month, roughly 60% of credit card users have revolving debt.
00:01:45.120 The New York Fed said that means they pay interest changes, charges, on the balances they carry from month to month.
00:01:52.060 About 61% of credit card holders with credit card balance have been in debt for at least one year, up from 53% late 2024, according to Bankrate Survey.
00:02:04.720 The average credit card interest rate in the U.S. fell to 23.79% in January, marketing the lowest level since March of 2023.
00:02:14.460 Mark, I'll come to you first.
00:02:15.580 Thoughts on the story?
00:02:16.700 Yeah, I think when I hear this, I just think about the late-stage fiat system that we're in.
00:02:21.760 It's systemic to that.
00:02:22.720 It's the same reason why Trump and Powell are openly fighting right now.
00:02:27.540 We have inflation that's raging.
00:02:29.500 People can't afford to live.
00:02:30.560 And at the end, what the leaders always try to do is try to appease the people by price fixing.
00:02:36.280 It always comes down to that.
00:02:37.600 We can't stop prices going up because we can't stop printing money, so how about we'll just cap prices?
00:02:42.220 And so whether that's rent controls, Elizabeth Warren wants to cap the price of turkeys for Thanksgiving, or it's credit card rates.
00:02:48.100 The problem with price controls is we have 1,000 cases of it not working.
00:02:52.560 And just from a philosophical level, you can understand why.
00:02:55.360 So, for example, credit cards, banks, is a very competitive industry.
00:02:59.200 Credit cards are very competitive, and they're trying to get as many customers as they can, and they're constantly trying to undercut each other.
00:03:06.960 In order to get more customers, who cares what credit card you have?
00:03:09.540 You think about the rate, and so it's very, very competitive.
00:03:12.880 And so they want to get as many customers as they can without blowing themselves up.
00:03:16.900 And so they're already trying to get rates down as low as possible.
00:03:20.120 They understand that people can just change balances from one card to the next.
00:03:24.300 And so if they could lower rates, they certainly would.
00:03:26.880 The problem is when you cap it at 10%.
00:03:28.640 First of all, he said it's illegal.
00:03:30.620 So there are already caps, right?
00:03:32.300 There are usury laws.
00:03:33.740 So there are already caps.
00:03:34.860 But he wants to lower it to 10%.
00:03:36.000 What is it right now, by the way, Mark?
00:03:37.360 Do you know what it is right now?
00:03:39.160 I was a California finance lender, I should know.
00:03:41.440 It was in the high 20s.
00:03:43.180 It was in the high 20s.
00:03:44.940 Yeah.
00:03:45.500 Rob, can you pull up what the numbers are right now, what the current cap is right now?
00:03:49.560 Mark, finish your thought.
00:03:50.460 I just want to...
00:03:50.820 So what I was saying is that it's already competitive.
00:03:53.820 Credit card companies are already competing to bring the rates as low as possible.
00:03:56.360 And what happens is if you cut the rate to 10% or 8% or 18%, whatever that number is, everybody that wouldn't qualify for that rate is then left without credit.
00:04:05.360 And that will then drive people either to the BNPL or drive them to their back alley neighborhood loan shark.
00:04:11.880 And so people need money, especially, like I said, with this fiat system as we have today, people are falling further behind.
00:04:17.280 They're using credit to augment their lifestyle.
00:04:19.760 And yeah, if you cut them off at 18% or 15% or 10% as Trump is floating out, it just cuts off a huge segment of the population that needs it.
00:04:27.700 It's interesting, Rob.
00:04:28.720 Is it really saying there's no existing cap right now on credit cards?
00:04:32.860 No existing cap.
00:04:34.020 That's really what it says.
00:04:36.880 So there's no cap right now on credit cards.
00:04:38.700 Usury laws don't apply to credit cards is what it says.
00:04:40.860 Is that what it's saying?
00:04:41.620 Where do you see that?
00:04:42.240 Oh, state usury laws generally don't apply to credit cards because most major issuers locate themselves in states like Delaware, South Dakota, Missouri, that exempt credit card debt from strict caps.
00:04:54.500 Wow.
00:04:54.880 Okay.
00:04:55.540 Tom, go for it.
00:04:56.400 Thoughts on this?
00:04:56.820 So there's a couple things here that we can go back and look at real case studies.
00:05:00.320 In late 2021, early 2022, credit card companies reduced people's credit limits across the board because the economy was tough.
00:05:12.100 And so they were handicapping the fact that a lot of people are probably going to go for cash advances because money was tight, but they were going to have issues paying it back.
00:05:20.680 So during the COVID crisis, credit card companies across the board went in and adjusted down caps on the lowest third of consumers.
00:05:30.000 It happened.
00:05:30.980 And guess what?
00:05:32.160 What that means is we've seen the playbook.
00:05:34.700 We know how they respond to stress.
00:05:36.500 So that wasn't the government telling them.
00:05:38.660 That was all of us in the boardroom of Visa saying, hey, the lowest third is starting to take a lot of cash advances, guys.
00:05:46.220 Should we lower?
00:05:47.780 I mean, these people have a $25,000 limit.
00:05:50.440 Should we lower it to $20,000?
00:05:51.780 Just send out the notice, lower it right now.
00:05:54.200 Yes, let's do it.
00:05:55.660 Because they were mitigating risk.
00:05:58.280 So we've seen that happen, point one.
00:06:01.060 Point two is what you have right now is the credit card companies are competing with each other.
00:06:07.800 The reason the rates are coming down a little bit is because the federal rate was cut a little teeny bit.
00:06:13.500 So the rates are coming down because they're trying to compete with each other.
00:06:16.640 This is why Capital One has spent billions of dollars in the last five years on consumer advertising.
00:06:24.700 What's in your wallet?
00:06:25.780 They want it to be the Capital One card.
00:06:27.420 So they're competing with each other very, very stridently.
00:06:30.840 What's going to happen, if you put the cap, it's just like COVID.
00:06:35.820 They're going to lower the limits, and people are going to turn to BNPL or other things.
00:06:41.400 Now, this is well intended by the president during a time of affordability, but I think right now the credit card companies operate in states that are most favored to them, sure.
00:06:54.300 But also they're competing with each other.
00:06:56.420 If one of them could get more customers by going to 19.99%, you'd see one of them do it tomorrow morning and be shouting from the rooftops, hey, your alternative to Capital One is me.
00:07:09.800 Get Tom's credit card.
00:07:11.440 Maximum 19%.
00:07:12.840 They would be competing with each other.
00:07:14.760 There is an active market, and it's working well, and I don't think it needs this control on top of them.
00:07:23.140 Like, they haven't discovered this is lead-based paint.
00:07:25.620 I wonder whose idea this was.
00:07:28.960 Like, I wonder where Scott Besson lies with this idea.
00:07:33.920 I really wonder what Scott said with this.
00:07:35.800 Brandon, go ahead, because I got one number I just pulled up right now that when I share it with you guys, you're going to be blown away when I share this number with you in a minute.
00:07:43.740 But go ahead, Brandon.
00:07:44.460 Yeah, it's funny you say that, because I was just thinking it's as if they're sitting in a room saying, all right, this cost of living thing is becoming a problem.
00:07:50.820 Everybody's still talking about it.
00:07:52.120 What's a bone that we could throw at the public and appease them a little bit and make them feel like we're doing something?
00:07:58.040 And this is a good start to that.
00:08:00.160 I think it's a good idea.
00:08:01.020 I mean, I think maybe student loans would be a better place to either cap or remove interest rates, because they've already been paid back a lot of the time in terms of without the interest.
00:08:10.860 Like, I think that just paying back the loan would be enough.
00:08:13.560 But, yeah, like this example of lobbying, the reason that I don't think there's a limit on it.
00:08:19.460 That's that's probably why, because it's like the same thing as loan sharking.
00:08:21.780 It's just like legalized loan shark in a lot of cases.
00:08:23.720 But I don't I think it's good for inflation because, you know, like more debt equals a higher cost of goods and services.
00:08:32.740 So, like, it would create probably a crash type situation, like the Great Depression is like the biggest example of deflation.
00:08:39.440 But that's the thing that's unfortunate is like you have to like weigh like an economic downturn versus the cost of living.
00:08:45.660 You can't really have both of them be ideal.
00:08:47.520 Yeah.
00:08:47.700 So affordability, like there's a story that came out that the president reached out to Elizabeth Warren about.
00:08:53.280 Did you see that story this morning, Rob?
00:08:54.820 I thought I saw it correctly.
00:08:55.760 Can you type up Trump Elizabeth Warren affordability?
00:08:58.960 I may be wrong, but I thought I just saw it early this morning.
00:09:02.240 Is that it?
00:09:03.300 Yeah, there's stories today about the phone call.
00:09:05.060 Trump phones Warren on affordability.
00:09:05.900 OK, so they had a conversation this morning.
00:09:07.720 And keep in mind, this 10 percent idea, do you know whose idea this was?
00:09:11.820 If I tell you right now who proposed this idea last February 2025, who do you think it was?
00:09:17.200 Was it Warren?
00:09:18.040 Nope.
00:09:18.480 But a person like that, who do you think it was?
00:09:20.340 Bernie.
00:09:20.840 Bernie Sanders.
00:09:22.020 Bernie proposed this idea last year.
00:09:23.920 He put this on the table.
00:09:26.200 So I think, can you type in Bernie Sanders 10 percent credit card?
00:09:30.440 There it is.
00:09:31.240 Sanders-Hawley introduced Bill Kapp and credit card interest rates at 10 percent.
00:09:35.560 Now, both of those are heavyweights on each side.
00:09:39.240 Hawley's a heavyweight.
00:09:40.580 Sanders is a heavyweight.
00:09:41.860 For a socialist slash communist to agree with a capitalist conservative on the 10 percent,
00:09:48.400 this is where the independent in the middle will look at this and say,
00:09:51.480 well, if both of these guys are on it, I'm willing to entertain it.
00:09:54.960 So libertarian and independent will say, maybe this is not a bad idea.
00:09:58.120 But here's what you've got to be thinking about.
00:09:59.840 So if you lower it to 10 percent, the banks are going to sit there and say,
00:10:04.420 our profits got hit.
00:10:05.780 This is what the gentleman was saying last night to us.
00:10:08.540 And then they lend less.
00:10:10.980 If they lend less, the small business owner takes a hit.
00:10:14.900 Because who will they always lend to?
00:10:17.060 They're always going to lend to the guy that doesn't need money.
00:10:20.540 How much do you need?
00:10:21.360 $100 million, $50 a year?
00:10:22.760 Take it.
00:10:23.340 Take it.
00:10:23.700 Whatever you want, right?
00:10:24.520 Because they know that guy's going to pay the money back.
00:10:27.520 But this is the number where I do believe there's an argument there.
00:10:34.640 And some people may say, well, Pat, if you really believe in free market capitalism,
00:10:37.780 what's wrong with this?
00:10:39.160 Here's a question for you.
00:10:41.820 What is an average business's EBITDA?
00:10:45.240 Restaurants' EBITDA is what?
00:10:46.460 What's a restaurant's EBITDA, Tom?
00:10:47.900 10 percent, yeah.
00:10:48.640 Lucky if you're there.
00:10:49.560 5 to 10 percent.
00:10:50.320 5 percent.
00:10:50.780 They get their asses handed to them.
00:10:52.080 Restaurants, right?
00:10:53.060 Okay.
00:10:53.860 What is a healthy business's EBITDA?
00:10:56.080 What do you think it is?
00:10:57.360 10 to 20?
00:10:58.180 10 to 20 would say pretty healthy, right?
00:11:00.560 Now, if you're running a software, technology difference.
00:11:03.060 So let's set those aside.
00:11:04.060 The 30, 40 percent, like I'm talking Salesforce.
00:11:05.980 What do you think is the profit margin of what these credit card companies are making?
00:11:15.500 What do you think it is?
00:11:17.620 Don't pull it up yet because, Rob, I want to see what they're going to say before you.
00:11:20.320 Ask the question, what are profit margins at credit card companies such as Visa, MasterCard,
00:11:25.160 and American Express?
00:11:26.280 But don't press enter yet.
00:11:27.740 What do you think the number is?
00:11:28.720 30.
00:11:29.120 30 percent.
00:11:29.820 That's a lot.
00:11:30.660 Yeah.
00:11:31.080 Okay.
00:11:31.480 I'm going to go more in line with restaurants.
00:11:33.700 5 to 10 percent.
00:11:34.800 Where are you going to be, Tom?
00:11:36.340 Well, they're charging interest rates on one hand at the rates we're seeing.
00:11:40.320 But on the other hand, they're only making 2.5 percent on the actual transaction.
00:11:45.980 So I'm going to blend it and go 4.
00:11:49.360 You're about to be shell-shocked.
00:11:51.800 Go ahead, Rob.
00:11:52.820 Ask the question and show them what it is.
00:11:55.440 Net profits for Visa is 47 to 52 percent.
00:12:00.980 MasterCard is 45 percent.
00:12:02.920 Amex is 14 to 20 percent.
00:12:04.820 So to me, are you flipping kidding me?
00:12:07.300 Yeah.
00:12:08.100 They're printing money.
00:12:10.220 Like every single year.
00:12:11.400 I remember I bought Visa stock like 10 years ago.
00:12:14.160 And all you had to do was keep it.
00:12:17.320 But are you getting a credit card with Visa or are you getting it with Capital One?
00:12:21.760 So are we looking at the wrong number?
00:12:22.760 Because Visa is making the money for processing transactions, so their net profit is very high.
00:12:27.440 American Express is the card issuer.
00:12:29.340 And so see how much lower their rate is.
00:12:30.440 14 to 20 percent.
00:12:31.420 So I think really we have to look at Capital One, not Visa, right?
00:12:35.320 You're thinking more.
00:12:37.320 But you think they're targeting Capital One.
00:12:39.100 I don't think they're targeting Capital One.
00:12:40.460 Visa is making all the money from processing the transactions.
00:12:43.180 They don't have the cost overhead, the risk.
00:12:44.780 They're not making the slim margins on the spread.
00:12:46.680 So I think you'd have to go to the actual card issuer, like a Capital One.
00:12:49.620 That is giving the debt to the clients?
00:12:50.760 That's giving the debt because they're the ones that are making the spread.
00:12:52.760 They're using the Visa network.
00:12:53.720 So why don't we do this then?
00:12:55.000 Let's ask the question with those guys.
00:12:56.840 What is the profit margin?
00:12:59.700 What are the five credit card companies we want to put?
00:13:01.660 We saw Amex 14 to 20 percent.
00:13:03.100 Scroll back up a second where it said Amex.
00:13:04.880 So see where it said.
00:13:06.000 14 to 20 percent.
00:13:06.920 Yeah, but see what it says right there?
00:13:08.220 Amex also acts as a credit issuer and bears credit risk.
00:13:11.280 Amex is slightly different though.
00:13:12.640 So MasterCard and Visa don't.
00:13:14.320 They're not issuers.
00:13:15.120 They don't bear credit risk.
00:13:16.020 Well, why don't you give the companies?
00:13:17.360 What are the top five credit card companies?
00:13:19.500 Give the names.
00:13:20.600 Capital One.
00:13:21.800 Okay.
00:13:22.080 So let's say what are the profit margin?
00:13:24.960 Discover.
00:13:25.060 Perfect.
00:13:25.660 So why don't we do Discover, Citi, Capital One.
00:13:30.540 Maybe let's ask the question this way.
00:13:32.120 What are the top five credit card companies in America?
00:13:38.440 What are the top five credit card companies in America?
00:13:40.440 So to me, it says the top five credit card companies in America are, it says Visa, Global
00:13:49.660 Payment System, 55.
00:13:52.060 It says MasterCard.
00:13:53.100 So I'm trying to see what are the credit card companies.
00:13:57.180 Citibank, you see, goes back to Chase, B of A.
00:14:00.620 So why don't you ask?
00:14:02.080 I would exclude the banks because obviously they're going to have profits from other areas.
00:14:05.660 But I think Amex, I think Capital One.
00:14:08.400 Citi's also a bank though, right?
00:14:09.740 So if you put Citi.
00:14:10.840 Right.
00:14:11.020 That's why I said Capital One.
00:14:12.000 So let's look at Capital One.
00:14:13.960 Rob, if you want to do this.
00:14:15.760 Maybe Discover that you called it earlier.
00:14:17.000 Why don't you do that?
00:14:17.760 Do Capital One, do Discover, and what was the other one you said?
00:14:22.020 Capital One, Discover, and add one more.
00:14:25.600 Was there one other one that we wanted to add?
00:14:28.380 I thought Capital One swallowed Discover.
00:14:30.820 Okay.
00:14:31.580 Let's just see what is their profit margins, what kind of money they're making.
00:14:34.660 What is their margins here, man?
00:14:40.340 Well, we're waiting for that to come up.
00:14:41.620 I mean, just price is 101.
00:14:44.120 19% for Amex.
00:14:46.080 We saw that one.
00:14:46.920 Look at Capital One right there.
00:14:48.800 Barely making any.
00:14:50.000 Negative 8.8.
00:14:51.360 What is Discover?
00:14:52.520 25.
00:14:53.720 Minus 25% based on recent trade.
00:14:56.620 That's not a minus.
00:14:57.380 That's an approximate.
00:14:57.840 But again, Discover off.
00:14:59.200 25.
00:14:59.440 So Discover makes 25%.
00:15:01.220 Capital One makes 5%.
00:15:03.520 Amex makes 14%.
00:15:05.980 More traditional bank with significant loan book.
00:15:11.680 Margin varies with credit cycle.
00:15:14.240 Discover pre-merger performance showed solid profitability.
00:15:18.100 Stronger than many.
00:15:19.200 What does that say, Rob?
00:15:20.160 Banks?
00:15:20.500 Banks.
00:15:21.620 Bank issuers.
00:15:22.580 Bank issuers.
00:15:23.180 Okay.
00:15:23.720 How do you process this?
00:15:24.740 If you go up and read Discover, if you scroll up just a tad right there,
00:15:27.340 you'll see Discover also has additional income that's sort of like a Visa,
00:15:31.200 MasterCard network.
00:15:32.300 So really the best proxies for this, I think, are American Express and Capital
00:15:36.540 One because they're like the credit issuers.
00:15:40.500 They don't benefit from people using the network.
00:15:42.340 So then let me ask you, if they're doing this and if they remove the interest
00:15:47.060 rate from what it is to 10%, how do these guys make money if that's the
00:15:52.000 case?
00:15:52.160 Because Visa and MasterCard, they're printing money.
00:15:54.340 They'll make money on the top half, you and me.
00:15:57.740 And they'll start to bleed on the bottom half and they will have to reduce
00:16:01.280 credit available balances, credit limits.
00:16:07.860 They'll have to reduce them.
00:16:09.840 It's just what he was saying last night.
00:16:11.500 They'll go wham and stop everything at the bottom and then leave everything at
00:16:15.820 the top.
00:16:16.260 Well, what they'll do is they're going to call you and they're going to triple
00:16:18.480 your credit line because you're going to pay it back and then everyone else
00:16:21.700 are going to cut theirs.
00:16:22.660 How do you make money off me, though?
00:16:23.980 Well, because you'll use your credit card and you'll pay it back.
00:16:26.180 Transaction fees.
00:16:27.640 Transaction fees.
00:16:28.420 But how much is that, though, Tom?
00:16:30.220 I'm going to pay back.
00:16:31.780 And I pay back on a monthly basis.
00:16:33.280 Don't make 3% every time you use it.
00:16:34.840 So it's really the 3% of usage.
00:16:37.200 Correct.
00:16:37.560 You now want to lower it to 10 points?
00:16:46.020 I don't know.
00:16:47.220 What I like the fact that Hawley and Sanders are both entertaining it.
00:16:50.520 Do you think this is a net-net good thing for low-middle-income families?
00:16:55.380 Yeah.
00:16:56.160 Does the product market need scrutiny?
00:17:00.960 Yes.
00:17:01.640 Does it need to maybe tighten some things up, plain talk disclosures and things
00:17:06.740 like that?
00:17:07.400 Sure.
00:17:07.800 It can always benefit.
00:17:09.260 Does it need the government to put a cap on how much profit it can make?
00:17:14.500 No.
00:17:16.360 Business 101, if there is a fat margin to be made, competition will come and eat the
00:17:21.420 margin.
00:17:22.360 That's just the way it works.
00:17:23.080 How has Visa and MasterCard not had anybody else that come in?
00:17:26.160 Well, that's because they own the network.
00:17:26.840 They're making 45% to 55%.
00:17:29.220 But they did have Amex come in.
00:17:31.420 They did have Discover come in.
00:17:32.520 But now they've also had PayPal, BMPL.
00:17:34.700 So they are having lots of competition.
00:17:36.280 And now we're seeing stable coins that will start taking over.
00:17:38.920 So I think they do have some competition.
00:17:41.400 But they have the benefit of owning the network.
00:17:43.100 And, you know, owning a network is where you reap the rewards.
00:17:46.080 Make the big money.
00:17:46.660 It has to flow through you.
00:17:47.920 The network effects.
00:17:48.560 What did you say, Tom?
00:17:49.320 The toll booth.
00:17:50.520 They own the toll booth.
00:17:51.100 What a business to be in, though, if you think about it.
00:17:53.080 What is the biggest crypto credit card?
00:17:57.460 Is there a Bitcoin?
00:17:58.580 Is there anything like that right now where it's a competitor of what a Visa and a MasterCard would be?
00:18:04.780 I mean, there are, but they're through the banks.
00:18:06.700 So they're credit card banks.
00:18:07.820 Because the credit card bank is still issuing credit.
00:18:09.000 So they still need them?
00:18:10.240 Yeah, it's still a credit product.
00:18:11.800 So, like, Gemini, for example, released one, right?
00:18:16.860 Or Coinbase released one, but it's with a major issuer.
00:18:19.500 I think Coinbase is through Amex, I believe.
00:18:21.860 So they use a credit issuer for that.
00:18:24.080 Rob, can you do me a favor?
00:18:25.220 Just go to Visa.
00:18:26.660 Go to Visa.
00:18:27.820 Market cap.
00:18:28.580 Go max.
00:18:30.140 Go Visa.
00:18:30.800 Market cap.
00:18:31.500 Go max.
00:18:34.100 Yeah.
00:18:34.700 Go max all the way to the right.
00:18:36.640 Look at that.
00:18:37.580 Zoom in.
00:18:38.540 Look at that.
00:18:39.700 It's like, how do you lose money with this?
00:18:41.780 Yeah.
00:18:42.840 This is one of those things.
00:18:45.040 $625 billion market cap.
00:18:47.000 What was it in 2011?
00:18:49.000 Go to 2011 market cap.
00:18:50.400 2011, Rob?
00:18:51.320 This is a Warren Buffett efficient capital business.
00:18:54.700 It really is, if you look at it.
00:18:56.380 What's the market cap?
00:18:57.340 They own the, it's like Coca-Cola, right?
00:19:00.160 They own the patent on the syrup.
00:19:01.280 They don't even make the bottles.
00:19:02.340 Look at this.
00:19:02.860 Market cap in 2011, $67 billion.
00:19:05.820 Market cap today, $650 billion.
00:19:08.940 It's, you know, this is not a recommendation to you guys.
00:19:12.320 But if some of you guys are conservative and you want something long term, you almost have
00:19:16.800 to go through this network.
00:19:18.140 For those of you that run small businesses, this is one thing that most people are not
00:19:22.500 aware of.
00:19:22.980 We run a consulting firm, ourself called Bed David Consulting, where we do engagements
00:19:27.960 with around 10,000 businesses from 60 plus countries around the world.
00:19:32.660 And this is 75% of our business.
00:19:35.240 It's one of the best kept secrets we have in our company that no one knows about.
00:19:38.440 If you come to our office and you see how we grew nine employees just a couple of years
00:19:43.520 ago to now 165 full-time employees.
00:19:45.700 And if you go downstairs and where Bed David Consulting is at, the energy there is electrifying.
00:19:50.680 If you're a small business owner yourself, anywhere between 10 million plus half a billion
00:19:57.000 dollar revenue.
00:19:57.560 If you're on that range and you want to find a way to get strategies, because each phase
00:20:02.320 of a company goes through five phases and each phase, you have five challenges you face.
00:20:07.820 If you want to know what those things are, go to beddavid.com all the way to the bottom.
00:20:13.240 Fill out the information.
00:20:14.240 We'll give you that 18 minute breakdown of what those five by five are.
00:20:18.080 And then if there's a way we can help you take your business to the next level, whether
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00:20:39.820 You want to learn more about how we can help you out.
00:20:41.540 Go to beddavid.com, fill out your information.
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