Valuetainment - May 08, 2026


＂Apple LIED About Siri＂ - The $250 Million Lawsuit Every iPhone Owner Needs To Know About


Episode Stats


Length

9 minutes

Words per minute

188.56

Word count

1,857

Sentence count

131


Summary

Summaries generated with gmurro/bart-large-finetuned-filtered-spotify-podcast-summ .

Apple agrees to pay iPhone owners $250 million to settle a class action lawsuit over Siri not being included in the iPhone 16 and the iPhone 15 Pro. We talk about why this is a huge deal and why Tim Cook should be mad at himself.

Transcript

Transcript generated with Whisper (turbo).
00:00:00.000 A story came out of this lawsuit with Apple where they promised certain AI features in their phones that didn't deliver, okay?
00:00:09.660 So Apple has now agreed to pay iPhone owners $250 million for not delivering AI Siri.
00:00:17.200 This proposed settlement, a class action lawsuit will get some cash back to people who bought the iPhone 16 lineup and the iPhone 15 Pro.
00:00:24.660 If you go a little bit lower, there's different numbers that they're saying on the $250 million.
00:00:29.020 People who submit qualifying claims can receive $25 for each eligible device, which may decrease or increase up to $95 per device.
00:00:36.960 So that's the number you're looking at.
00:00:38.480 Tom said there's some places that are saying the average number is going to be around $81.
00:00:42.100 Rob, if you want to go a little bit lower on this.
00:00:45.220 And this settlement will resolve a 2025 lawsuit alleging Apple's advertisement created a clear and reasonable consumer expectation that Apple intelligence features would be available with the launch of iPhone 16.
00:00:55.200 The lawsuit claimed Apple's product offered a significantly limited or entirely absent version of the Apple intelligence misleading consumers about its actual utility and performance.
00:01:06.000 Tom, thoughts?
00:01:07.100 Well, first of all, marketing needs to come to the product management meetings.
00:01:13.300 By the way, that's never happened to us.
00:01:16.500 We have never seen any company that I've ever been involved, that Pat's ever run, anything.
00:01:20.920 We've never had a mishit like this.
00:01:23.380 We have no idea.
00:01:24.160 but what happened was marketing went out there was saying things and somewhere in product they
00:01:29.480 were unable to have that feature and then it's like hey um we just sold uh five million upgrade
00:01:35.640 phones and uh you know we're talking about siri and this is one of the things that they um were
00:01:42.140 were actually giving credit to tim cook about tim cook is letting all the ai guys fight it out and
00:01:48.180 then he's going to pick the winner and put that one on the apple iphone yeah it was just like
00:01:52.600 You remember when Apple did Apple Maps?
00:01:55.680 What was the Apple Maps debacle?
00:01:57.640 Like iPhone 9, iPhone 10?
00:01:59.480 Remember the Apple Map that didn't work?
00:02:01.100 We have been working on it.
00:02:02.100 We don't need Google.
00:02:03.360 We will put the map here on this iOS 6 in 2012.
00:02:09.760 So that's got to be like iPhone 8, something like that.
00:02:13.900 So it says, you know, we don't need Google.
00:02:16.620 We're going to put this on here, blah, blah, blah, blah, blah.
00:02:18.360 And then Tim Cook later cited it as his biggest mistake because they put the map on there.
00:02:23.840 It didn't work.
00:02:24.880 It didn't show you things.
00:02:26.560 It wouldn't direct you to stuff.
00:02:28.640 Things would be completely – the streets would curve, and they don't curve.
00:02:34.000 And so suddenly it was, all right, I have to go do this press release.
00:02:38.460 I know, and after that, Larry and Sergey are in the lobby with an agreement.
00:02:42.880 And basically Google Maps had to save the day.
00:02:46.800 So, look, you're a big company.
00:02:48.500 You're going to make mistakes and everything.
00:02:50.160 And this is now another one.
00:02:52.840 Just to put things in perspective, they have $46 billion on cash they're sitting on right now.
00:02:59.480 $250 million on $46 billion is 0.005%.
00:03:04.160 This is as if you have $100,000 in a bank and you get fined for $540.
00:03:09.100 That's what this is.
00:03:09.740 Yeah, that's exactly right.
00:03:10.460 So it's not like it's massive for them.
00:03:12.920 They'll pay it and they'll move on.
00:03:13.880 What are your thoughts?
00:03:14.540 You sound like you have something.
00:03:15.240 I thought you were going in a different direction because I was going to say the same thing.
00:03:17.600 They're famous for sitting on a ton of cash, like a couple hundred billion dollars at a time.
00:03:22.500 And it's another thing with Tim Cook.
00:03:24.560 I mean, I'm not happy with Apple right now for a lot of reasons, but they haven't invested in AI at all.
00:03:30.040 Yeah, I know.
00:03:31.960 They haven't invested in AI.
00:03:33.300 They won't buy you a house?
00:03:34.560 No, worse.
00:03:35.320 It's something else.
00:03:36.100 Go ahead.
00:03:36.460 Keep going.
00:03:37.080 No, but I mean, I don't see any reason why they couldn't have invested a ton while you get the best engineers in the world.
00:03:42.200 I almost even forgot this was happening,
00:03:46.560 but I was excited about them integrating ChatGPT with Siri
00:03:50.080 because that would have been awesome,
00:03:51.500 but it goes back to Tim Cook not being bold, not being innovative.
00:03:55.140 Steve Jobs set that company up pretty much primed and ready to take off like a rocket,
00:03:58.920 and he just sat there and wrote on it and didn't do anything.
00:04:01.840 Wow. I don't know about that.
00:04:04.020 I give Cook a lot more credit than that.
00:04:05.680 He just protected something that was already an immaculate product, I think.
00:04:09.440 Maybe I'm being a little bit hard on him, but I don't know.
00:04:11.280 How many iPhone versions and the Apple Watch and stuff?
00:04:14.020 How different are they?
00:04:16.980 Well, they've successful, regardless of the difference,
00:04:19.620 they've successfully sold more of them to all of us.
00:04:22.720 So marketing rather than innovation.
00:04:24.860 No, I think there is innovation in there.
00:04:26.440 The last three, I would agree with you, the last three,
00:04:28.960 I don't think have been spectacular steps forward,
00:04:31.380 but they corrected the battery.
00:04:32.860 I agree with you.
00:04:33.960 They made their missteps, but I have a hard time, you know,
00:04:37.500 being hypercritical of a $3 trillion company
00:04:40.380 that's kind of changed history.
00:04:42.400 I mean, maybe this is a crazy thing to say.
00:04:44.140 I think you could have put Tom off.
00:04:47.280 He's taking this personally.
00:04:48.460 It's a good conversation.
00:04:50.180 By the way, but Tom, to be honest with you,
00:04:53.480 a lot of people agree with Brandon on the fact that this guy was just trading
00:04:57.660 on the dollar and not creating anything new.
00:05:00.600 Now, I'm a Tim Cook guy.
00:05:01.880 I like him.
00:05:02.500 He took the company from $100 billion, give or take,
00:05:04.760 once Jobs died to, I don't know what it is today, $4 trillion,
00:05:08.240 $4.5 trillion, so $40x, $45x.
00:05:10.600 So he's done pretty okay for them.
00:05:12.440 And you know this cash thing that they're always sitting on cash?
00:05:14.740 You know it was a Steve Jobs thing, right?
00:05:16.080 Steve Jobs has always been, yeah, $4.2 trillion today.
00:05:18.940 You know he wasn't a guy that gave money to charity.
00:05:21.660 He didn't believe in giving money to charity.
00:05:23.500 It was like, hey, we're going to stay tight and we're going to take our money
00:05:26.440 and reinvest it into the company, put them in a nice place.
00:05:28.880 But let's see what this new guy is going to do.
00:05:31.200 Tom made a very good point about how Tim Cook came.
00:05:34.000 Tim Cook went from being the director of operations to VP of operations
00:05:37.380 to COO to then becoming the CEO, right?
00:05:40.540 Where the recent guy they put up is a senior developer at Apple back to product.
00:05:45.940 So this next phase of Apple could be very spicy, exciting, and interesting
00:05:51.140 because Apple is choosing to go back to product instead of just ops.
00:05:54.700 So we'll see.
00:05:55.400 We'll see.
00:05:55.780 We'll see what will happen.
00:05:56.960 Are you going to continue buying Apple products or no?
00:05:59.260 Are you going to droid?
00:06:00.180 I'm stuck, yeah.
00:06:01.080 I'm worried you may even go all the way to Huawei.
00:06:02.960 Huawei's not even legal here, so I just don't want to see you go that side.
00:06:05.740 Bootleg.
00:06:06.100 Yeah, it's too good of a product.
00:06:07.820 I'll still do it.
00:06:08.900 He walks around with the old neck.
00:06:10.940 One of these things.
00:06:12.260 Those of you guys that did the survey, we originally thought, because it's a lot of questions.
00:06:17.520 It was 27 of them.
00:06:19.360 We said, we're going to give a $25 gift card.
00:06:21.480 So we sat with finance and we said, guys, it's not like it's going to be that many anyways.
00:06:25.580 We said, let's put a budget of $25,000 to $50,000 for these $25 gift cards.
00:06:30.860 Well, the report comes out this morning from our digital marketing team.
00:06:36.380 11,976 of you did the survey, which is going to cost us $290-some-thousand-dollars for this gift card.
00:06:48.280 And a lot of you guys were tweeting saying, am I going to get the gift card?
00:06:51.140 If you completed the survey, you check your email today at 9 o'clock.
00:06:56.060 They started sending all the gift cards from Shopify to go to vtmerch.com.
00:07:00.860 And so check your email.
00:07:02.320 If it hasn't, just remember, it's 12,000 people.
00:07:06.240 So all of a sudden, it was put in the system.
00:07:08.840 You're probably going to, if you haven't already gotten it, if you check your mail, you will check your email.
00:07:14.280 You will in the next 15, 30 minutes, one hour.
00:07:17.880 But go to vtmerge.com.
00:07:19.680 That $25 is a straight-up gift card.
00:07:21.900 Buy whatever you want.
00:07:22.640 We have a lot of good things that people don't look at.
00:07:25.120 There's some unique accessories that we have you can go look into.
00:07:28.260 Yesterday, we had an event at our cigar lounge.
00:07:30.100 We have this Valuetainment cigar set with cutters, lighters.
00:07:34.360 There's so many great gifts that you can give somebody,
00:07:37.300 but you have your $25 gift card to use.
00:07:40.640 And by the way, for those of you guys that are watching,
00:07:42.540 saying it is so revealing, the report that came back.
00:07:46.920 FYI, just so everybody knows, nobody knows what the results were.
00:07:50.480 Tom doesn't even know the results.
00:07:51.740 It's driving him insane.
00:07:52.880 But I get teased a lot.
00:07:54.300 Yeah.
00:07:54.920 Brandon this morning is like, come on, tell me, where am I?
00:07:57.700 And him and Humberto are getting to him.
00:07:59.060 Umberto's holding people hostage.
00:08:00.460 I don't like what he's doing, but he loves it.
00:08:02.480 He loves this kind of stuff.
00:08:03.540 If you want to see what the report results were,
00:08:06.480 we may make a one-pager, two-pager to kind of share with the audience.
00:08:10.500 If you text the word PBD to 310-340-1132,
00:08:15.720 again, text the word PBD to 310-340-1132,
00:08:20.600 that report will be sent out to the audience.
00:08:23.460 Our YouTube guy called and says,
00:08:25.140 wait you guys did a survey on your audience to ask what they didn't like and did like yes we did
00:08:30.380 nobody does this and you gave away $25 gift card how many people you spent $300,000 you said well
00:08:36.860 we weren't expecting $300,000 but it's already too late so there you have it so everybody that
00:08:41.360 completed it I want to say thank you on behalf of the team this is great intel for us on finding
00:08:46.260 ways to improve the product that we have here and without your feedback we're going to read
00:08:50.920 every single one of the pieces of feedback and some of you guys may even get a call from us so
00:08:55.640 again text pbd to 310-340-1132 we may send a video a report to you guys specifically in a text once
00:09:02.980 we have that report and some people are not going to like it but it is what it is the report was
00:09:09.400 very good for all of us if you enjoyed this video you want to watch more videos like this click here
00:09:13.200 and if you want to watch the entire podcast click here
00:09:20.920 Thank you.