00:03:38.800Like I had almost 2 million followers on Instagram before I even knew of NFTs.
00:03:43.840So I was a very, very popular designer before this.
00:03:47.040And that's kind of why like many, like literally millions of people knew about this every day's project.
00:03:52.960It's just in the traditional art world and sort of the mainstream media, you know, I was not very well known, obviously.
00:04:00.560But yeah, it's definitely like I've worked on the last couple of Super Bowls, the like, you know, halftime show graphics.
00:04:05.520I did a big collaboration with Louis Vuitton.
00:04:08.320They use the everydays on the front of the clothes and stuff.
00:04:10.960So, you know, this is a project that has, you know, many, many thousands, tens of thousands, millions of people like know about before this.
00:04:19.760It's just, you know, the NFT thing is, you know, a new way to actually sell this stuff.
00:04:25.440And so that's where you sort of saw this, this, you know, big explosion of money and sort of, you know, interest now.
00:04:32.320Well, let me ask you this, because you sold Crossroads November 2020, which was just a few months ago for $66,000.
00:04:39.440The buyer bought it and resold it on February 26th for $6.6 million.
00:04:45.500So when you sold Crossroads on November 2020 for $66,000, did you in that moment when you sold it for $66,000 think that everydays could potentially sell for $69 million?
00:04:58.380Or did you have a number in your mind?
00:05:36.760I was, you know, I've been around digital art for a very long time.
00:05:41.240But I have not been around this stuff for a long time.
00:05:44.140So people kept hitting me up, being like, oh, you got to look at these NFTs.
00:05:46.920You got to like look at these NFTs or something here.
00:05:49.280And so when I did, it was like, oh my God, like you're selling a video clip?
00:05:54.820Like I didn't even think you could do that, much less people are paying like, you know, really good money for this stuff.
00:06:01.940And again, I looked at sort of the people who were in the space already.
00:06:04.920And it's like, okay, well, to be honest, I'm actually more popular than all these guys.
00:06:09.440Like I'm probably going to do pretty good here.
00:06:11.560And so the first sale that I did, there was a couple of pieces.
00:06:17.180And yeah, the Crossroads piece sold for $66,000, which again, you know, I was a well-paid designer.
00:06:24.000Not like, you know, no designer is paid that well for one clip that they spend, you know, a day or two on that they get $66,000.
00:06:30.840So that seemed like a massive amount of money that it's like, okay, this is sort of like, if I do a few of these a year and each one takes two days, like, there's my year, like, that's pretty good money, you know?
00:06:42.900And so it seemed like a huge amount of money at the time.
00:06:46.480And then in December, I did another drop, another sort of collection.
00:07:01.9803.5 million just destroyed all the records in the space at the time.
00:07:07.300And so even at the beginning of this year, like fast forward to the beginning of this year, it was like, well, you know, there was a lot of predictions.
00:07:15.640Like, you know, an NFT is going to sell for a million dollars this year.
00:07:18.900Like, that was like a big prediction in the space.
00:07:20.800Like, somebody is going to finally break a million dollars for one NFT.
00:07:23.860And so even at the beginning of the Christie's auction, it was like, I don't know, like, I sold one piece for like 700,000.
00:07:30.960Like, I think this could sell for over a million.
00:07:33.800So then from there, the expectations just kind of kept ramping up.
00:07:38.480And like, you know, it just got completely crazy here.
00:07:42.860And so that kind of that's how we are, like, you know, came to this moment and this massive, massive sale.
00:07:49.560What's great about your story is the fact that you didn't expect this to be taking place.
00:07:53.580That's the best part of artists and creatives.
00:07:56.240By the way, I saw a stat the other day, you're the third most expensive living artist alive today.
00:08:03.260Like, I mean, that is insane when you think about it, right?