"Diddy Runs to the Light" - Scott Storch BREAKS DOWN Diddy’s STRATEGY To Being Hip-Hops POWER Player
Episode Stats
Words per Minute
175.2895
Summary
On this episode of the podcast, the brother and sister duo of the sit down and discuss the life and career of Diddy. They discuss his rise to the top of the rap game, his early days in the music business, and his relationship with producer Jimmy Iovine.
Transcript
00:00:00.000
I remember Diddy telling me, like, when we were talking about, like, what's your secret?
00:00:05.960
And he was, like, because, you know, you have all the success.
00:00:11.960
And what he meant by that is, like, whoever's hot, he's going up near that shit.
00:00:15.900
Like, whoever's fucking blowing up at the time, you're going to see that motherfucker
00:00:38.580
I know people, like, would use his ears to see if some shit was legit or see if that was
00:00:45.200
the single to help pick the one out of the bunch that's the one.
00:01:03.940
You ever seen the video when he's on a call and he gets what he wants and he says, I get
00:01:30.660
At the end of Vacation, the movie, like, it's Sid Caesar and he won the fucking...
00:01:41.260
You booked that for, like, the weekend of the 14th when the soundtrack comes out?
00:02:39.820
I'm not saying any names that just are able to capture your attention by screaming and
00:02:48.880
like really not being part of the creative process of the music and just like selling
00:02:58.820
What is that one guy's name who Connie had issues with and he ended up...
00:03:28.480
He was a tough guy, but like, you know, he would think outside the box and, you know,
00:03:33.220
they figured out a formula on how to sell records.
00:03:38.640
He used to come over and bring me Joe's Stonecraft of Indian Creek Island.
00:04:01.380
What was he doing with TVT, Steve Gottlieb, and it was like a big lawsuit.
00:04:11.400
The rule, cash money click, initial defendant was ordered to pay $132 million in compensatory
00:04:16.060
punitive damages with $56 million due personally from Cohen.
00:04:20.100
Unappealed, that figure was substantially reduced.
00:04:23.820
I heard some story about him dancing on his desk after something with that lawsuit, like
00:04:29.380
Okay, so he's got a little bit of a ditty in him.
00:04:48.360
No, like hip-hop, like mainstream shit before these kind of guys.
00:04:52.080
There was also Joe and Phil Niccolo, Rough House Records.
00:04:59.300
So, Scott, these days, I mean, you said famously that the coach lasts longer than the players.
00:05:06.900
That's actually a Steve LaBelle, We Working original, but I've adopted it.
00:05:16.440
Who, you know, there's hot guys these days, you know, obviously Drake's doing this thing.
00:05:26.040
Listen, these people have made such an amazing amount of music of such high quality and like
00:05:32.760
some of the beats, like you'll notice, like Snoop picks the greatest fucking beats, man.
00:05:37.800
He's like, but like, he don't have to do jack shit.
00:05:42.900
Like me personally, like if anybody, oh, he's watched da-da-da-da or something.
00:05:45.560
I don't have to do another beat for the rest of my life.
00:05:54.300
And my like name and my legacy is like, even though I don't like to rest on my laurels and
00:05:59.140
I'm still making shit because the passion is still there.
00:06:05.560
And my son doing music, like, yeah, I'll still do it.
00:06:08.280
But quietly, I'm making some fucking fire shit.
00:06:14.540
Like, who do you think is going to last a test of time?
00:06:25.420
Who do you actually respect that's new these days?
00:06:28.980
There's people that are more artistic than others.
00:06:32.220
One of my favorite people is this guy named Russ.
00:06:57.020
About going on the road and some of these amazing places that he would get to travel to.
00:07:04.540
And he's like, I'm not going to bring something, like, you know, broad with me.
00:07:12.080
And he would bring his mom, like, to these great places.
00:07:15.080
And he was so, like, excited to, like, give back to her.
00:07:25.180
Like, so many people, like, in, like, you know, these, like, whatever.
00:07:36.800
Having an opinion that actually he stands behind.
00:07:43.100
Who else would you put in that category these days?
00:07:57.060
You don't seem too thrilled with the current state of hip-hop.
00:08:09.780
Like, that was, like, you know, Earth, Wind & Fire, Stevie Wonder, Marvin Gaye, Al Green, you know, Ben Zeppelin.
00:08:20.180
Just some of these amazing, man, I didn't do nothing good.
00:08:29.480
I still feel like I didn't, like, I made some pretty impressive shit, I think.
00:08:36.260
But it still is nothing compared to the amount of integrity that went into, like, some of the shit before me.
00:08:43.620
Now, every generation says that the generation before that, you know, they don't get it.
00:09:02.280
They have gotten, so because it's so easy to become a music producer, anybody can go to Guitar Center now, and it's so cheap.
00:09:10.220
Before, we had to have reel-to-reel tape recorders that were, like, $200 a tape to store two songs.
00:09:16.980
Now you can store 1,000 songs on a little disc that cost you 40 bucks.
00:09:25.000
So the quality just got lower and lower, and the bar was set lower and lower.
00:09:30.140
You'll find some guys that are, like, sort of good, like some, you know, the artists, the better ones, like, you know, the Travis Scotts, the Trippie Reds, the, you know, this and that.
00:09:40.860
I'm Scott Storch, and you might have seen me on the PBD podcast, and you might have some questions you want to ask me.
00:09:46.660
I'm available on the Minette app, and you can ask me about pretty much anything, music, industry stuff, you know, my life and my history, or, you know, anything, technical questions with music, equipment, whatever, production techniques.
00:10:03.740
If you enjoyed this video, you want to watch more videos like this, click here, and if you want to watch the entire podcast, click here.