Valuetainment - June 24, 2025


"Diddy Runs to the Light" - Scott Storch BREAKS DOWN Diddy’s STRATEGY To Being Hip-Hops POWER Player


Episode Stats

Length

10 minutes

Words per Minute

175.2895

Word Count

1,877

Sentence Count

230

Misogynist Sentences

3

Hate Speech Sentences

2


Summary

On this episode of the podcast, the brother and sister duo of the sit down and discuss the life and career of Diddy. They discuss his rise to the top of the rap game, his early days in the music business, and his relationship with producer Jimmy Iovine.


Transcript

00:00:00.000 I remember Diddy telling me, like, when we were talking about, like, what's your secret?
00:00:05.960 And he was, like, because, you know, you have all the success.
00:00:08.860 And he said, I run to the light.
00:00:11.960 And what he meant by that is, like, whoever's hot, he's going up near that shit.
00:00:15.900 Like, whoever's fucking blowing up at the time, you're going to see that motherfucker
00:00:19.600 near.
00:00:20.060 Wow.
00:00:20.580 He's like, I run to the light.
00:00:21.380 What a thing to say.
00:00:22.400 I run to the light.
00:00:23.780 Is that right after he flirted with you?
00:00:25.640 That's a different situation.
00:00:27.160 It's like, I run to the light.
00:00:30.320 Interesting.
00:00:30.840 Trying to see what he's talking about.
00:00:31.640 So it just means light skin.
00:00:34.040 You know what's crazy?
00:00:35.420 That dude's ears are golden.
00:00:37.020 He's got golden ears, man.
00:00:38.580 I know people, like, would use his ears to see if some shit was legit or see if that was
00:00:45.200 the single to help pick the one out of the bunch that's the one.
00:00:48.840 He would use Diddy for that shit.
00:00:50.800 Jimmy Iovine, all the biggest.
00:00:52.560 They'd be like, yo, what do you think of this?
00:00:55.100 He knew.
00:00:55.780 He knew.
00:00:56.540 It wasn't accidental that he rose to the top.
00:00:59.180 No.
00:00:59.360 He had an ear for it.
00:01:00.560 Yeah.
00:01:01.300 Was he hands-on as a producer?
00:01:02.860 No.
00:01:03.200 That wasn't his thing.
00:01:03.940 You ever seen the video when he's on a call and he gets what he wants and he says, I get
00:01:10.520 everything.
00:01:10.960 You ever seen that video?
00:01:12.200 Of course.
00:01:12.980 Is that pretty much him?
00:01:13.860 I'm a savage.
00:01:14.740 Does that describe him?
00:01:16.760 I don't know.
00:01:17.460 It looked like too much coffee.
00:01:21.420 This one right here.
00:01:22.420 You know what it reminds me of?
00:01:23.760 Pause it.
00:01:24.180 What was the...
00:01:24.980 Yeah, yeah.
00:01:25.440 At the end of...
00:01:26.820 Yeah, I know...
00:01:27.440 Tropic Thunder?
00:01:28.760 Tropic Thunder is what I'm thinking.
00:01:30.180 No.
00:01:30.660 At the end of Vacation, the movie, like, it's Sid Caesar and he won the fucking...
00:01:35.960 I win.
00:01:36.760 I'm going to win the money.
00:01:38.100 You know what I'm talking about?
00:01:39.520 With Travis Chase?
00:01:40.520 Go ahead, Rob.
00:01:41.260 You booked that for, like, the weekend of the 14th when the soundtrack comes out?
00:01:48.740 If so, bump somebody.
00:01:50.420 All right, thanks.
00:01:51.640 All right, love you, man.
00:01:52.720 Bye.
00:01:53.340 I got my MTV.
00:01:54.700 I'm a savage.
00:01:56.160 I'm a savage.
00:01:57.600 Oh!
00:01:58.880 I'm a savage.
00:01:59.980 Whatever I want, I'm going to get.
00:02:01.920 Whatever I want, I have to get.
00:02:04.940 It's like steroids.
00:02:05.860 What's next?
00:02:06.580 What's next?
00:02:07.160 Watch this.
00:02:08.780 Yes!
00:02:09.180 Yes!
00:02:11.260 What's next?
00:02:12.860 What's next?
00:02:13.600 I got to get it.
00:02:14.220 I'm not going to stay fucking down.
00:02:16.180 I'm not going to stay fucking lying down.
00:02:18.100 I'm not.
00:02:18.540 I can't do that, man.
00:02:19.900 I can't do that.
00:02:21.260 What's next?
00:02:22.080 Give me something else.
00:02:23.340 What can't you do?
00:02:24.320 I can do it.
00:02:25.580 I can do anything.
00:02:28.040 Wow.
00:02:28.960 Can't stop.
00:02:29.560 I'm going to stop.
00:02:30.360 The power of suggestion.
00:02:33.040 So he ran to the light.
00:02:35.400 Good for you.
00:02:36.100 The power of fucking...
00:02:36.860 Power of auto-suggestion.
00:02:37.820 Dude, there's dudes that, like...
00:02:39.820 I'm not saying any names that just are able to capture your attention by screaming and
00:02:48.880 like really not being part of the creative process of the music and just like selling
00:02:54.960 you on that shit.
00:02:55.760 Do you ever do anything with...
00:02:58.820 What is that one guy's name who Connie had issues with and he ended up...
00:03:04.160 I think he's the head of YouTube right now.
00:03:06.040 What is the guy's name?
00:03:06.980 Was that Rick Rubin?
00:03:07.800 Not Rick Rubin.
00:03:08.740 No, no.
00:03:09.320 Lior Cohen?
00:03:10.160 Yeah, Lior Cohen.
00:03:10.980 Oh, Lior Cohen.
00:03:12.160 Lior's the man.
00:03:13.240 Oh, shit.
00:03:13.600 Lior started like...
00:03:15.760 He was one of the founders of Def Jam.
00:03:18.120 Yeah.
00:03:18.740 Him and Russell Simmons.
00:03:19.940 What made him special?
00:03:21.500 Was he a boss boss?
00:03:22.900 Was he a...
00:03:23.660 Was he a numbers guy?
00:03:25.700 Was he a negotiation guy?
00:03:27.040 Was he a tough guy?
00:03:27.780 Yeah, he was smart in business.
00:03:28.480 He was a tough guy, but like, you know, he would think outside the box and, you know,
00:03:33.220 they figured out a formula on how to sell records.
00:03:35.620 Did you spend some time with him?
00:03:37.200 He used to borrow my boat.
00:03:38.640 He used to come over and bring me Joe's Stonecraft of Indian Creek Island.
00:03:42.000 Oh, that's good stuff.
00:03:42.240 And Scott, let me borrow your boat.
00:03:44.240 No problem.
00:03:45.020 Anytime.
00:03:45.820 Captain's there.
00:03:47.420 He was a cool guy.
00:03:48.340 Good dude?
00:03:49.100 Yeah.
00:03:50.680 Lior's beef.
00:03:52.920 He's got some interesting nicknames.
00:03:54.600 The other guy had nicknames.
00:03:55.700 This guy's got it as well.
00:03:57.500 Culture Vulture.
00:03:58.260 I don't know what they call them.
00:03:59.220 It was a weird lawsuit.
00:04:00.480 I'm trying to remember.
00:04:01.260 Yeah.
00:04:01.380 What was he doing with TVT, Steve Gottlieb, and it was like a big lawsuit.
00:04:05.220 Yeah, it was.
00:04:10.680 130 million.
00:04:11.400 The rule, cash money click, initial defendant was ordered to pay $132 million in compensatory
00:04:16.060 punitive damages with $56 million due personally from Cohen.
00:04:20.100 Unappealed, that figure was substantially reduced.
00:04:23.320 Yeah.
00:04:23.820 I heard some story about him dancing on his desk after something with that lawsuit, like
00:04:28.800 winning or something.
00:04:29.380 Okay, so he's got a little bit of a ditty in him.
00:04:32.920 Is that what it is?
00:04:34.500 Okay.
00:04:35.260 See if he dances.
00:04:36.620 You want to think about what that guy is?
00:04:38.220 It's like the Beastie Boys and shit like that.
00:04:42.560 Early fucking like cutting edge people.
00:04:46.360 Was that Tribe Called Quest?
00:04:47.600 Was that De La Soul?
00:04:48.360 No, like hip-hop, like mainstream shit before these kind of guys.
00:04:52.080 There was also Joe and Phil Niccolo, Rough House Records.
00:04:54.700 They had Cypress Hill, Criss Cross.
00:04:56.720 Oh, wow.
00:04:57.160 Lots of people.
00:04:57.760 Make it jump, jump.
00:04:59.300 So, Scott, these days, I mean, you said famously that the coach lasts longer than the players.
00:05:06.900 That's actually a Steve LaBelle, We Working original, but I've adopted it.
00:05:10.900 I've adopted it.
00:05:11.680 You know, Snoop's still relevant, right?
00:05:14.580 Jay-Z's still relevant.
00:05:16.080 Snoop?
00:05:16.440 Who, you know, there's hot guys these days, you know, obviously Drake's doing this thing.
00:05:19.920 Relevant with what, though?
00:05:20.580 Snoop is famous.
00:05:21.860 Relevant as active?
00:05:23.900 I don't know if I would.
00:05:24.980 Meaning he's still around.
00:05:26.040 Listen, these people have made such an amazing amount of music of such high quality and like
00:05:32.760 some of the beats, like you'll notice, like Snoop picks the greatest fucking beats, man.
00:05:37.800 He's like, but like, he don't have to do jack shit.
00:05:42.220 There's a lot of fly.
00:05:42.900 Like me personally, like if anybody, oh, he's watched da-da-da-da or something.
00:05:45.560 I don't have to do another beat for the rest of my life.
00:05:48.460 I've still done more than everybody else.
00:05:50.540 They'll never catch up.
00:05:52.360 You know what I'm saying?
00:05:53.020 Like, it doesn't matter.
00:05:54.300 And my like name and my legacy is like, even though I don't like to rest on my laurels and
00:05:59.140 I'm still making shit because the passion is still there.
00:06:02.840 I lost it for a while.
00:06:04.260 It was back.
00:06:05.560 And my son doing music, like, yeah, I'll still do it.
00:06:08.280 But quietly, I'm making some fucking fire shit.
00:06:10.680 What do you think about music these days?
00:06:14.540 Like, who do you think is going to last a test of time?
00:06:18.860 So, is it Amigos?
00:06:21.960 Is it Travis Scott?
00:06:24.460 Is it...
00:06:25.420 Who do you actually respect that's new these days?
00:06:28.980 There's people that are more artistic than others.
00:06:29.980 Baby, little baby.
00:06:31.220 Who do you got out there?
00:06:32.220 One of my favorite people is this guy named Russ.
00:06:34.760 Oh, Russ.
00:06:35.360 He's a stud.
00:06:35.720 I made a lot of excuses.
00:06:36.680 He's a stud.
00:06:37.080 I did wife you up with him.
00:06:38.280 He doesn't depend on the radio.
00:06:40.200 He doesn't care what anybody thinks about him.
00:06:42.700 He fills arenas all day long.
00:06:46.020 What's special about him?
00:06:48.040 He believes in what he's saying.
00:06:49.760 And he like, I can tell you something.
00:06:52.220 Like, it's just so organic.
00:06:54.180 I remember having a conversation with him.
00:06:56.480 The best on earth.
00:06:57.020 About going on the road and some of these amazing places that he would get to travel to.
00:07:00.940 Like, in Europe.
00:07:02.460 Like, fucking amazing places.
00:07:04.540 And he's like, I'm not going to bring something, like, you know, broad with me.
00:07:10.140 You know, I'm going to bring my mom.
00:07:12.080 And he would bring his mom, like, to these great places.
00:07:15.080 And he was so, like, excited to, like, give back to her.
00:07:18.520 Good for him.
00:07:20.460 Good for him.
00:07:21.380 He's as real as he gets, man.
00:07:22.680 He must have had a great mom.
00:07:23.720 They hate him.
00:07:25.180 Like, so many people, like, in, like, you know, these, like, whatever.
00:07:30.120 Like, they just, there's a lot of people.
00:07:32.180 He gets haters.
00:07:32.780 There's jealousy and hate, but.
00:07:35.060 What do they hate him for?
00:07:36.380 I don't know.
00:07:36.800 Having an opinion that actually he stands behind.
00:07:40.700 Or that makes sense.
00:07:41.740 I don't know.
00:07:43.100 Who else would you put in that category these days?
00:07:47.920 Um, I don't know.
00:07:49.260 There's some good artists.
00:07:50.520 There's some good artists.
00:07:50.580 Very few.
00:07:55.860 Very few.
00:07:56.580 Very few.
00:07:57.060 You don't seem too thrilled with the current state of hip-hop.
00:08:01.520 Is that fair?
00:08:01.860 I'm going to take it a step further.
00:08:03.060 Okay, go.
00:08:03.980 We got, well, now.
00:08:05.720 We have When I Was and then before me.
00:08:08.360 And I listened to some of the shit before me.
00:08:09.780 Like, that was, like, you know, Earth, Wind & Fire, Stevie Wonder, Marvin Gaye, Al Green, you know, Ben Zeppelin.
00:08:20.180 Just some of these amazing, man, I didn't do nothing good.
00:08:23.340 Like, my shit is all right.
00:08:24.420 Like, this shit is whacked.
00:08:26.120 Shit is horrible right now.
00:08:27.380 Honestly, it's horrible.
00:08:28.840 It's trash.
00:08:29.480 I still feel like I didn't, like, I made some pretty impressive shit, I think.
00:08:36.260 But it still is nothing compared to the amount of integrity that went into, like, some of the shit before me.
00:08:43.620 Now, every generation says that the generation before that, you know, they don't get it.
00:08:48.640 They don't give up the times.
00:08:49.820 Is it a generation thing?
00:08:51.500 Or is it just straight up, listen to my ears.
00:08:53.460 It ain't it.
00:08:54.160 You ever see the movie Idiocracy?
00:08:56.360 Mm-hmm.
00:08:58.180 That's it.
00:08:59.480 People are dumb.
00:09:02.280 They have gotten, so because it's so easy to become a music producer, anybody can go to Guitar Center now, and it's so cheap.
00:09:10.220 Before, we had to have reel-to-reel tape recorders that were, like, $200 a tape to store two songs.
00:09:16.540 Wow.
00:09:16.980 Now you can store 1,000 songs on a little disc that cost you 40 bucks.
00:09:20.960 You know what I mean?
00:09:21.420 Like, so anybody can do it.
00:09:22.820 Everybody has a voice.
00:09:24.120 Anybody can be seen.
00:09:25.000 So the quality just got lower and lower, and the bar was set lower and lower.
00:09:30.140 You'll find some guys that are, like, sort of good, like some, you know, the artists, the better ones, like, you know, the Travis Scotts, the Trippie Reds, the, you know, this and that.
00:09:39.620 Hey, what's going on?
00:09:40.860 I'm Scott Storch, and you might have seen me on the PBD podcast, and you might have some questions you want to ask me.
00:09:46.660 I'm available on the Minette app, and you can ask me about pretty much anything, music, industry stuff, you know, my life and my history, or, you know, anything, technical questions with music, equipment, whatever, production techniques.
00:10:01.060 Check it out, Minette.
00:10:03.740 If you enjoyed this video, you want to watch more videos like this, click here, and if you want to watch the entire podcast, click here.
00:10:09.320 Thank you.
00:10:09.680 Thank you.
00:10:09.820 Thank you.
00:10:10.320 Thank you.
00:10:12.500 We'll be right back.